Shelf Life

Shelf Life with giovanni gallucci: August 17, 2026

giovanni gallucci — Mon, 17 Aug 2026 07:17:20 -0500

Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Rachel Donovan. Rachel, what'd you drag in? Perfect one to grade, because Oatly is the most award-winning voice in the whol . . . | Strategy and creative are mine. AI helps produce it.

(00:00) - Intro
(01:47) - Story 1
(04:49) - Story 2
(06:54) - Story 3
(08:43) - Outro

Shelf Life with giovanni gallucci: August 10, 2026

giovanni gallucci — Mon, 10 Aug 2026 07:23:57 -0500

Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Chloe Dawn. Chloe, what'd you bring me? Nothing scrappy this week, Gio. I brought a giant. Trader Joe's. The store, not a p . . . | Strategy and creative are mine. AI helps produce it.

(00:00) - Intro
(01:40) - Story 1
(04:10) - Story 2
(06:59) - Story 3
(08:59) - Outro

Shelf Life with giovanni gallucci: August 3, 2026

giovanni gallucci — Mon, 03 Aug 2026 07:14:33 -0500

Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, in the rotation, Alexis Parker. Alexis, what'd you bring me? A pink box, Gio. The pink box. Crumbl. The one that shows up in everybody's kitchen . . . | Strategy and creative are mine. AI helps produce it.

(00:00) - Intro
(01:48) - Story 1
(04:01) - Story 2
(06:48) - Story 3
(09:11) - Outro

Shelf Life with giovanni gallucci: July 27, 2026

giovanni gallucci — Mon, 27 Jul 2026 07:16:20 -0500

Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table this week, back in the rotation, Rachel Donovan. Rachel, what'd you drag in? A cookie, Gio. A peanut butter cookie older than both of us. Nutter Butter. And . . . | Strategy and creative are mine. AI helps produce it.

(00:00) - Intro
(01:35) - Story 1
(03:44) - Story 2
(06:04) - Story 3
(08:06) - Outro

Shelf Life with giovanni gallucci: July 20, 2026

giovanni gallucci — Mon, 20 Jul 2026 07:12:47 -0500

Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. And across the table this week, new voice in the rotation, Chloe Dawn. Chloe, welcome in. Thanks, Gio. I brought a can. Fishwife. Tinned fish, hand-illustrated, four hundred . . . | ai-assisted content

(00:00) - Intro
(00:59) - Story 1
(02:43) - Story 2
(06:21) - Story 3
(11:16) - Outro

Shelf Life with giovanni gallucci: July 13, 2026

giovanni gallucci — Mon, 13 Jul 2026 11:29:33 -0500

Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. And across the table this week, a new voice in the rotation, Alexis Parker. Alexis, welcome in. Glad to be here, Gio. And I brought something that does not look like it belo . . . | ai-assisted content

(00:00) - Intro
(00:59) - Story 1
(02:56) - Story 2
(06:23) - Story 3
(11:12) - Outro

Shelf Life with giovanni gallucci: July 13, 2026

giovanni gallucci — Mon, 13 Jul 2026 10:09:32 -0500

Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. And across the table this week, a new voice in the rotation, Alexis Parker. Alexis, welcome in. Glad to be here, Gio. And I brought something that does not look like it belo . . . | ai-assisted content

(00:00) - Intro
(01:00) - Story 1
(02:57) - Story 2
(06:26) - Story 3
(11:17) - Outro

Shelf Life with giovanni gallucci: July 6, 2026

giovanni gallucci — Mon, 06 Jul 2026 07:16:07 -0500

Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. And we've got a new voice across the table this week. Rachel Donovan, welcome to the show. Happy to be here, Gio. And I didn't come empty-handed. I brought the green bottle. . . . | ai-assisted content

(00:00) - Intro
(00:57) - Story 1
(11:40) - Outro
(11:40) - Story 2
(11:40) - Story 3

Shelf Life with giovanni gallucci: June 29, 2026

giovanni gallucci — Mon, 29 Jun 2026 08:19:16 -0500

Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table, like always, Mindy Carpenter. Mindy, who are we tearing down today? Chamberlain Coffee. Emma Chamberlain's brand. It's all over my feed, it's in my Target, . . . | ai-assisted content

(00:00) - Intro
(01:00) - Story 1
(03:29) - Story 2
(06:11) - Story 3
(09:11) - Outro

Shelf Life with giovanni gallucci: June 28, 2026

giovanni gallucci — Sun, 28 Jun 2026 20:37:40 -0500

Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the stuff everybody's about to copy and shouldn't. I'm giovanni gallucci. With me, like always, is Mindy Carpenter. Mindy, who's on the table today? Poppi. The pink prebiotic soda that's in every cooler and all over your feed. And here's the numbe . . . | ai-assisted content

(00:00) - Intro
(00:48) - Story 1
(04:00) - Story 2
(07:07) - Story 3
(10:17) - Outro