SEO Unveiled: Advanced tactics | Stay on top of rankings

Unlocking SEO Success: Breaking Free from Silos with Veronika Höller

Clay Kramer — Mon, 22 May 2023 05:15:00 +0000

In this episode, we bring you an insightful interview with Veronika Höller, a global senior SEO Manager for CompuGroup Medical. Join us as Veronika shares invaluable insights on expanding your SEO strategy beyond silos. Discover the power of leveraging multimedia content and effectively implementing SEO changes to drive organic growth. Gain practical tips on building trust with stakeholders and collaborating with other teams to enhance your SEO efforts. Veronika also sheds light on the potential pitfalls of using AI-generated content.

Veronika is an experienced SEO manager who was responsible for helping an online shop during the Coronavirus Pandemic see its highest revenue in 15 years. She currently works as a global senior SEO manager at CompuGroup Medical, which is an international company in the health sector.

Veronika’s LinkedIn: https://www.linkedin.com/in/veronika-h%C3%B6ller-1a93883a

Veronika’s Twitter: https://twitter.com/hollerveronika

Timestamps:

01:10: Veronika’s start in SEO

02:30: Multimedia content

06:08: Prioritization and implementation

08:51: Building trust with stakeholders

17:38: Tips for presenting to stakeholders

21:12: Drawbacks of AI content

23:48: Why you should collaborate with other teams

27:08: How to broaden your approach to SEO

29:51: Veronika’s current projects and contact info

Maximizing Your YMYL SEO Strategy: Insights from an Expert

Clay Kramer — Mon, 08 May 2023 14:00:00 +0000

In this episode, we sit down with Marcia Ingram, Director of SEO Content at Fetch, to learn about how to build traffic within a YMYL (Your Money Your Life) category. Marcia shares valuable insights on tactics to stay ahead of the curve with Core Web Vitals, expert content, reviews, and star ratings. We also explore the importance of research that customers do before visiting your website and how to build trustworthiness in your E.A.T. (Expertise, Authoritativeness, and Trustworthiness) strategy.

Marcia discusses how to find expert content writers, identifying with consumers, prioritization, and implementation, and building a strong SEO team. We dive deep into strategies for building a team that delivers results and drives long-term growth for your organization.

If you're looking to take your YMYL SEO game to the next level, this episode is a must-listen. Tune in to learn from one of the leading experts in the field and discover practical tips and strategies that you can implement right away to improve your YMYL SEO strategy.

Navigating the Challenges of Site Migration: Insights from Mahendra Singh

Clay Kramer — Mon, 24 Apr 2023 14:00:00 +0000

Are you considering a site migration but feeling overwhelmed by the challenges it presents? In this video, we are joined by Mahendra Singh, an SEO and digital marketing expert, and SEO manager for Peninsula Canada, as he shares his insights and tips for navigating the complexities of a site migration. Mahendra emphasizes the importance of user intent and experience, content quality, and page-performance tactics in ensuring a successful migration. He also discusses the challenges that come with large initiatives and shares key tips for migrating domains. Internal link building, prioritization, and avoiding purposeless content are just a few of the topics covered in this informative discussion.

Mahendra has over 17 years of experience in SEO and digital marketing. Prior to working at Peninsula Canada, Mahendra worked with many agencies and in-house companies in North America, for both medium and large enterprise clients. Last year he successfully migrated Peninsula Canada’s website from its UK subfolder to a new Canadian domain and improved traffic by more than 50%.

Mahendra’s website: https://mseoconsultant.ca/

Mahendra’s email: mahendra@mseoconsultant.ca

Timestamps:

01:20: Mahendra’s start in SEO

03:37: User experience and user intent

10:36: Page-performance tactics

13:39: Prioritization

14:58: Challenges with large initiatives

17:31: Tips for successful site migrations

20:20: Internal linking

24:24: What everyone in SEO should stop doing

25:52: Directionless content

27:17: Mahendra’s current projects and contact info

Baba Hausmann on User-Intent Optimization

Clay Kramer — Mon, 17 Apr 2023 14:00:00 +0000

Join us for a thought-provoking discussion on the evolution of SEO and the power of user-intent optimization. Our guest for this episode is Baba Hausmann, a seasoned SEO expert with a wealth of knowledge and experience.

Baba shares his insights on how SEO has evolved over the years and the role that user-intent optimization plays in today's digital landscape. He talks about the importance of staying up-to-date with the latest trends in SEO, such as AI content, automation, and traditional methods like backlinks.

Throughout the episode, Baba also shares practical tips on how to prioritize and implement new ideas to enhance your SEO strategy. He emphasizes the importance of understanding the needs of your customers and the benefits of working closely with sales and support teams.

Baba currently works at Mollie as in-house Head of SEO. He has been working in SEO since 2012 and most of his experience comes from working with start-ups, SMBs, and scale-ups. He particularly enjoys the challenge of building the case for SEO, and in his “spare time” he supports and mentors start-ups on SEO.

Baba’s email: baba@seosmann.com
Baba’s LinkedIn: https://www.linkedin.com/in/baptiste-baba-hausmann/

Timestamps:
01:39: Baba’s start in SEO
03:52: Backlinks
06:00: User-intent optimization
07:43: AI content
09:15: Automation/Python and NLP
12:34: Use cases for AI content
16:39: How user-intent optimization has changed Baba’s approach to SEO
20:46: Prioritization and implementation
28:04: How to leverage new trends
32:25: Why everyone in sEO should stop looking at Google updates
35:42: Why everyone in SEO should spend more time talking to sales and support teams
38:11: Baba’s current projects and contact information

The Longform Lab: Crafting Compelling Content Strategies by Aditi Biswas

Clay Kramer — Mon, 10 Apr 2023 14:00:00 +0000

Aditi Biswas delves into the importance of incorporating longform content and cluster pieces into your content marketing strategy. As she emphasizes the need to stay up-to-date with new trends and grapple with the question of "How much content is too much content?", Aditi shares her 30-60-90 day plan for turning keywords into successful rankings, all while highlighting the crucial role of keyword intent in her strategy. Aditi also discusses the different types of content you can create, from e-book lead magnets to engaging blog posts, and how to efficiently organize your team to produce top-quality content that drives traffic and boosts engagement on your website. You'll gain a comprehensive understanding of how to craft and distribute valuable, results-oriented content that benefits your brand.

Aditi currently works with MoEngage as SEO content manager. She has 12+ years of experience in SEO writing, content marketing, email marketing, customer-focused marketing, and optimizing business for search engines - and she loves doing it all.

Aditi’s LinkedIn: https://www.linkedin.com/in/aditibiswas8/

Superpath: https://superpath.co/

Timestamps:

01:53: Aditi’s start in SEO and content management

03:42: Exciting trends in SEO

08:30: Tactics to stay ahead of trends

10:10: 30-60-90 day plan overview

10:59: 30-day keyword research

14:08: 60-day content process

14:55: 90-day optimization

17:37: Cluster pieces

28:12: Is there such a thing as too much content?

34:33: Aditi’s current projects and contact info

Leveraging Longtail Programmatic Content and SEO Pyramid to Accelerate B2B SaaS Growth ft. Aaron Beashel

Clay Kramer — Mon, 03 Apr 2023 14:00:00 +0000

Aaron Beashel, founder of Attributer.io and marketing expert, explores how B2B SaaS companies can scale their growth through a combination of longtail programmatic content and Aaron's SEO Pyramid framework. We discuss the four major realms of longtail content - solution terms, problem terms, integration terms, and competitive terms - and how they can be used to drive insane traffic beyond the current niche. We also dive into the importance of attribution and tracking the impact of SEO efforts to find the best model for your product or service. Tune in to learn how to stay ahead of the curve in growth marketing and fight for your SEO budget to unlock the full potential of your B2B SaaS product.

Aaron Beashel is the founder of Attributer. Prior to that, he led marketing teams at B2B SaaS companies like InVision & Campaign Monitor. When he isn’t working, you’ll find him sliding down waves or snow-covered mountains.

Email: Aaron@attributer.io

LinkedIn: https://www.linkedin.com/in/aaronbeashel

Attributer: https://attributer.io/

Kevin Indig’s Newsletter: https://www.kevin-indig.com/tag/gm/

Brian Balfour’s Four Fits: https://brianbalfour.com/four-fits-growth-framework

Timestamps:

00:56: Aaron’s start in marketing

02:36: Exciting trends in marketing

04:50: The SEO Pyramid

09:07: Staying ahead of the curve

12:01: Advice for fighting for an SEO budget

17:19: Attribution

21:56: Determining which model fits best for you product

30:16: What everyone in SEO should stop/start doing

32:41: Aaron’s current projects and contact info

Expert Tips for Maximizing Your SEO Strategy: Insights from a Digital Content Specialist

Clay Kramer — Mon, 27 Mar 2023 14:00:00 +0000

Lady Allyson "LA" Dulnan, a digital content and SEO specialist at SuperStaff, shares her expertise on optimizing your SEO strategy in this episode. We dive right in as Lady Allyson explains how to effectively target long-tail keywords, produce content that ranks, and build authority for your website.

We then explore the nuances of different types of keywords - informational, navigational, and transactional - and how to differentiate between them to achieve maximum impact. Lady Allyson offers valuable insights on the potential drawbacks of AI-generated content and why a human touch is vital for success.

Finally, we discuss the importance of data analysis in staying ahead of the curve on SEO trends. Lady Allyson provides valuable tips on using data to inform your strategy and improve your rankings. This episode is a must-listen for anyone looking to take their SEO game to the next level.

LA currently works as Sub Department Head - Digital Content and SEO for SuperStaff, a call center established in the Philippines and with offices located in the US. For the first year working in the company, she increased visibility from 0.67% to 2.4%. Visibility now as of 2022 is at 4.5-5%.

LA’s LinkedIn: https://www.linkedin.com/in/ladyallysondulnuan

LA’s Email: ldulnuan@superstaff.com

SuperStaff: https://www.superstaff.com/

Keyword Server: https://surferseo.com/keyword-surfer-extension/

SEM Rush: https://www.semrush.com

Timestamps:

01:30: LA’s start in SEO

03:42: Optimizing for long-tail keywords

06:00: Producing content that will rank

07:00: Building Authority

08:34: The start of LA’s interest in long-tail keywords

10:11: Differentiating between informational, navigational, and transactional keywords

12:31: The cons of AI-generated content

13:29: Finding great content writers

14:45: Staying ahead of the curve through data analysis

22:47: Optimizing for keywords with little to no search volume

24:11: What everyone in SEO should stop/start doing

31:28 LA’s current projects and contact info

SEO for Lawyers: Strategies and Tips for Building a Successful Practice with Harrison Jordan

Clay Kramer — Mon, 20 Mar 2023 14:00:00 +0000

Join us for an interview with attorney Harrison Jordan on how to build a successful law practice with SEO. Harrison shares his experiences and insights on how to rank your site without a marketing or SEO background.

We discuss how content drives most of Harrison's strategy, but finding high-quality backlinks has a significant impact on the content. We delve into what constitutes valuable content that can rank and how to organize your workflow to create it.

Harrison also reveals some of his favorite AI writing tools, including Writer, Word Hero, and Jasper, and shares how he has used each in real-life scenarios. We also explore helpful ways to find backlinks for your niche, including Haro, Qwoted, and Facebook group PR Requests.

Local SEO and schema are essential for legal services, and Harrison offers his tips on optimizing your Google My Business profile for maximum visibility.

Harrison is a Lawyer at his own law practice, Harrison Jordan Law, where he assists clients in the cannabis, psychedelics and NFT sectors. He is also the President of Alan Aldous, a cannabis and psychedelics digital marketing and PR company. His most impressive feat is ranking for "cannabis lawyer ontario" and his client Upper Room Clinic for "toronto prp" - and ranking them for most of their services.

Harrison has a background in writing/journalism, which helps with developing content.

Harrison Jordan Law: https://harrisonjordanlaw.com/

Alan Aldous: https://alanaldous.com/

NFT Lawyer: https://thenftlawyer.ca/

LinkedIn: https://www.linkedin.com/in/harrisonjordan/

WordHero: https://wordhero.co/

Jasper https://www.jasper.ai/

Writer https://writer.com/

Timestamps:

00:57: Harrison’s start in SEO

04:22: Tool’s and tactics to improve ranking

11:59: How to find backlink opportunities

14:14: Exciting trends in SEO

16:15: How to get clients to make necessary changes

19:14: FAQs

21:13: What everyone in SEEO should stop/start doing

26:41: Harrison’s current projects and contact info

Mastering SMB SEO: Boost Traffic by Pairing Backlinks with Expert Level Content with Jeremy Poland

Clay Kramer — Mon, 13 Mar 2023 14:00:00 +0000

Join Jeremy Poland, founder of DIY SEO, as he shares his expert tips for mastering SMB SEO in this video. You'll learn how to pair backlinks with expert level content to boost your website traffic.

Backlinks are a crucial component of SEO, but not all backlinks are created equal. Jeremy will show you which types of backlinks are the most effective and how to incorporate them into your strategy.

But it's not just about backlinks. Creating expert level content is equally important, especially for small to medium-sized businesses (SMBs) that are looking to compete in their niche. You'll learn how to develop a high-quality content strategy that is tailored to your business's unique needs. You'll also discover how to create content that is optimized for search engines and resonates with your target audience.

Don't miss out on these valuable tips for mastering SMB SEO and taking your website traffic to the next level. Whether you're a new business owner or a seasoned marketer, this video has something for everyone.

Jeremy Poland is an experienced digital marketing specialist with a demonstrated history of working in SEO, WordPress and social media. At DIY SEO, he is helping small businesses do their own SEO with Agency power!

https://www.diyseo.link/

https://www.linkedin.com/in/jepoland/

https://www.aarp.org/

Timestamps

01:27: Jeremy’s start in SEO

05:06: Changing trends in SEO

13:19: Tactics for prioritization and implementation

17:25: Growing your online presence as a small local business

24:23: What everyone in SEO should stop/start doing

32:21: Wrap-up

Mastering Local SEO: with Justin Russell of ranked.legal

Clay Kramer — Mon, 06 Mar 2023 14:00:00 +0000

Uncover the key to Local SEO success with Justin Russell, the founder of ranked.legal. Explore the intricacies of informational and commercial search intent and how duplicate content and interlinking pages affect your SEO efforts. Gain valuable expert advice and learn how to dominate the Local SEO arena.

Justin began his career at SEOM Interactive. Now, he operates his own agency focused on law firm clients at Ranked.Legal. He is currently ranking #1 for "abogados de accidentes" in a large Spanish speaking market and ranking for several personal injury terms with firms outside of the local cities they operate in.

Justin’s LinkedIn: https://www.linkedin.com/in/justincrussell/

Justin’s Twitter: https://twitter.com/JusRusSeo

ranked.legal: https://ranked.legal/

justin@ranked.legal

Timestamps:

01:53: Justin’s start in SEO

04:54: “Exciting” trends in SEO

10:15: Search intent

14:02: Duplicate content

18:46: Interlinks

23:44: Getting SEO changes prioritized with clients

35:18: Day-to-day tools

36:49: What everyone in SEO should stop/start doing

43:19: ranked.legal

Unleashing the Power of User-Centered SEO Strategies with Anna Matviienko

Clay Kramer — Mon, 27 Feb 2023 14:00:00 +0000

Sit down with Anna Matviienko, Technical SEO Manager at iGaming. Anna enlightens us on the crucial role of user-friendly SEO and the strategies to enhance user experience. Gain valuable insights into implementing innovative SEO approaches and dispelling common misconceptions in the field. Get inspired by Anna's impressive career journey, starting as a Content Strategist at Jetocotpus and climbing the ranks to become the Team Lead and Head of SEO at Idea Digital Agency.

Linkedin: https://www.linkedin.com/in/anna-matviienko/
YT: https://www.youtube.com/channel/UCerrtxEVKfXlh8fqUNFIPQQ

Timestamps:
00:36: Anna’s start in SEO
05:50: User-friendly SEO
10:22: Tactics for shifting to a user-focused approach
17:34: Getting new strategies implemented
22:10: What everyone in SEO should stop/start doing
33:59: Anna’s contact info and current projects

Master User Intent with Marina Kurz of Statista

Clay Kramer — Mon, 20 Feb 2023 14:00:00 +0000

On this episode of SEO Unveiled, experienced SEO Manager Marina Kurz joins for a conversation about the importance of understanding user intent. The discussion covers helpful tools for studying user intent and tactics for overcoming implementation challenges.

Marina, who works as the SEO Manager Onsite & Tech at Statista GmbH and mentors new employees, shares her expertise on prioritizing SEO projects and technical SEO. Her impressive accomplishments in the field include optimizing Statista's website for the Google Page Experience Update.

Stay tuned as Marina sheds light on staying updated with the latest SEO trends and the significance of user intent in the industry.

Linkedin: https://www.linkedin.com/in/marina-kurz-75251311a/

Timestamps:
01:20: Marina’s start in SEO
02:25: The importance of user intent
05:32: Helpful tools for studying user intent
06:05: Challenges with implementation
08:15: Helpful SEO tips and tactics
14:23: Prioritization of projects
18:14: What everyone in SEO should stop doing/start doing
19:56: Technical SEO
26:17: Marina’s current projects and contact info

Navigating the Intersection of Search Engines and Management with Ken Vitto

Clay Kramer — Mon, 13 Feb 2023 14:00:00 +0000

Tune in to Senior SEO Manager, Ken Vitto as he discusses the crucial interaction between SEO managers and search engines. Ken sheds light on the significance of schema and microdata and offers practical tips for staying ahead of trends and prioritizing SEO changes at your company. The differences between B2B and consumer SEO are explored, and the episode concludes with a discussion on managing SEO for multiple brands within a single umbrella.

Ken Vitto is a seasoned Senior SEO Manager for a privately held company. With years of experience, including "BG" before Google, when Yahoo Directory, Netscape, and Altavista were the focus, he has honed his SEO skills through self-education and immersion in the works of early SEO pioneers such as Danny Sullivan and Rand Fishkin. Ken's expertise has been recognized and he was featured as a Google expert in a book on building a successful online business with the search giant.

Entity SEO with Ali Sayyed: Navigating the Evolving Landscape of Search Engine Optimization

Clay Kramer — Mon, 06 Feb 2023 14:00:00 +0000

Ali Sayyed gives his insight about the latest trends in SEO. The shift from keyword-based search to entity-based is discussed, along with strategies for maximizing entity SEO. Ali provides insights on the most impactful SEO tools and contrasts company vs client prioritization.

Ali Sayyed is a seasoned SEO professional with a wealth of experience. As a Senior SEO Analyst at Quest Software, he brings expertise to SEO Unveiled's podcast today. He is also the founder of Aleph Website, a successful marketing agency in New York. Ali's diverse background includes work as a Freelance consultant, as well as in-house SEO roles at startups and corporations, giving him a well-rounded understanding of the field.

https://www.linkedin.com/in/ali-sayyed/

https://alephwebsite.com/

https://dixonjones.com/seo-book/

https://textoptimizer.com/

Timestamps

00:44: Ali’s start in SEO

02:54: The move from keyword-based SEO to entity-based SEO

09:40: How to take advantage of entity SEO

19:20: Impactful SEO tools

26:24: Prioritization at a company versus with a client

33:20: What everyone in SEO needs to stop doing

35:50: What everyone in SEO needs to start doing

The User-Centric Approach to SEO with Josep Maria Felip

Clay Kramer — Thu, 02 Feb 2023 19:03:55 +0000

Join us as we dive into the world of SEO with Josep Maria Felip, the SEO Manager at Learning Technologies Group plc. In this episode, Josep shares his journey in the industry, including his start as a self-taught SEO expert. He also discusses the exciting trends shaping the SEO landscape, including the importance of user research, and provides tips on working with UX departments to tackle SEO challenges. Plus, Josep shares his insights on the future of SEO and what he would like to see more of in the industry.

As a self-taught SEO expert, Josep Maria Felip has a wealth of experience in the industry. He founded his first online wallpaper shop in Spain in 2006 and has since honed his skills, working in the travel industry, at an SEO agency, and now at Learning Technologies Group plc, where he has doubled organic traffic for one brand and increased leads from organic by more than 150% YoY. With a focus on user-centered SEO, Josep believes that in the industry, the user is the king, relevancy is key, and data is the guide.

SEO Shift: Navigating the Rise of AI Writing and Topic Clusters with Gus Pelogia of Indeed

Clay Kramer — Thu, 02 Feb 2023 18:52:57 +0000

Unlock the full potential of your SEO strategy with expert insights from Gus Pelogia. The rise of AI writing and the use of topic clusters are two of the biggest changes happening in the industry. But how to implement these tools effectively isn't always clear. Join us as we explore the latest advancements in SEO and learn from Gus's wealth of experience in the field.

Gus Pelogia is a journalist turned SEO professional, conference speaker, and blogger. He currently serves as an SEO Product Manager at Indeed, overseeing over 250 million unique visitors each month. With a background working in-house and at digital agencies in Argentina, the Netherlands, and Ireland, Gus brings a unique perspective and expertise to the world of SEO.

Timestamps
01:30: How Gus Pelogia turned from journalism to SEO
03:51: The rise of topic clusters and how to use them
07:00: The best keyword tools to use right now
15:40: How to get SEO prioritized at your company
22:50: The tools and techniques Gus uses at Indeed
29:50: The problem of using artificial intelligence in SEO

Connect
https://www.linkedin.com/in/gpelogia/
https://twitter.com/pelogia
https://www.instagram.com/gustavopelogia/

Introduction to the SEO Unveiled podcast!

Clay Kramer — Tue, 28 Jun 2022 00:43:00 +0000

This will be a short episode in which I explain the format of the show, what you can expect from weekly episodes, and why I started the podcast.

Welcome to the very first episode of SEO Unveiled.

My name is Clay Kramer, and today I’ll be explaining what you can expect from this podcast.

But before we jump into that, I’ll start by explaining why our company, SEORadar, decided to start this podcast.

WHY WE STARTED THE SEO UNVEILED PODCAST

We want to help SEO professionals learn how to stay on top of the whole SEO landscape. And with so many other people and stakeholders involved, we’ll also dig into how to implement SEO strategies.

EPISODE FORMAT

So what can you expect to hear when you listen to each episode?

In some episodes, we’ll do SEO site audits, and in others, we’ll interview SEO professionals about their take on industry trends. Episodes will be approximately 30-40 minutes long. We’ll cover topics like changes in search, technical SEO tips, site migrations, and how to work with various teams on implementation.

What to do next:

If you’d like to hear more from us, visit seounveiledpodcast.com and subscribe to our email newsletter. Also, don’t forget to leave us a rating and review in itunes or your favorite podcast player.

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