Selling Plugins Podcast Transistor (https://transistor.fm) https://feeds.transistor.fm/selling-plugins-podcast Brian Hogg and Kyle Maurer host a podcast on marketing, supporting, building and running a premium WordPress plugin business Copyright Brian Hogg 835286b1-6107-54bc-94a2-203cc48a219c no en Thu, 07 Dec 2023 18:23:14 -0500 Fri, 13 Jun 2025 13:55:17 -0400 https://sellingplugins.com/podcast https://img.transistor.fm/nuWjnDlYR0tiGYfHiLOhVV5GL90zjkALxAIM4s_jGB0/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwLzE1MjM2NDUy/MzItYXJ0d29yay5q/cGc.jpg Selling Plugins Podcast https://sellingplugins.com/podcast episodic Brian Hogg & Kyle Maurer discuss all aspects of running a WordPress plugin business Brian Hogg and Kyle Maurer host a podcast on marketing, supporting, building and running a premium WordPress plugin business Brian Hogg and Kyle Maurer host a podcast on marketing, supporting, building and running a premium WordPress plugin business. wordpress, plugin, marketing Brian Hogg No No Running Sales on WordPress Plugins 8 8 Running Sales on WordPress Plugins full bdd0d6e1-c5a8-48f3-b1c2-8ba8d0818f02 https://share.transistor.fm/s/8582ab06 With Black Friday and Cyber Monday behind us and the holiday season upon us, we'll dive into what's worked and what hasn't worked when it comes to running a sale on your WordPress plugin.

We're excited to welcome special guest Scott Bolinger, co-founder of AppPresser and creator of Holler Box! Scott did some experimenting on sales recently and we'll be digging into that more.


Scott Bolinger - https://apppresser.com
Kyle Maurer - https://easydigitaldownloads.com
Brian Hogg - https://brianhogg.com

★ Thanks to Transistor.fm for providing my podcast hosting. Learn how to start your own podcast!

]]> With Black Friday and Cyber Monday behind us and the holiday season upon us, we'll dive into what's worked and what hasn't worked when it comes to running a sale on your WordPress plugin.

We're excited to welcome special guest Scott Bolinger, co-founder of AppPresser and creator of Holler Box! Scott did some experimenting on sales recently and we'll be digging into that more.


Scott Bolinger - https://apppresser.com
Kyle Maurer - https://easydigitaldownloads.com
Brian Hogg - https://brianhogg.com

★ Thanks to Transistor.fm for providing my podcast hosting. Learn how to start your own podcast!

]]> Thu, 20 Dec 2018 10:00:00 -0500 Brian Hogg & Kyle Maurer discuss all aspects of running a WordPress plugin business Brian Hogg & Kyle Maurer discuss all aspects of running a WordPress plugin business 3626 With Black Friday and Cyber Monday behind us, and the holiday season upon us, we'll dive into what's worked and what hasn't when it comes to running a sale on your WordPress plugin. With Black Friday and Cyber Monday behind us, and the holiday season upon us, we'll dive into what's worked and what hasn't when it comes to running a sale on your WordPress plugin. wordpress, plugin, marketing No Reducing Churn 7 7 Reducing Churn full fba5f296-c2b8-424f-8273-c3a8af4d6f82 https://share.transistor.fm/s/5c479510 On this, the spookiest of days, we'll be reviewing the topic which haunts all of us: churn. The dreadful truth is that customers are vanishing every single month. And when studies suggest that acquiring a new customer costs on average five times as much as retaining an existing one, it's clearly something none of us can afford to ignore.

Article from James Laws on Recurring Payments
ChurnBuster

★ Thanks to Transistor.fm for providing my podcast hosting. Learn how to start your own podcast!

]]> On this, the spookiest of days, we'll be reviewing the topic which haunts all of us: churn. The dreadful truth is that customers are vanishing every single month. And when studies suggest that acquiring a new customer costs on average five times as much as retaining an existing one, it's clearly something none of us can afford to ignore.

Article from James Laws on Recurring Payments
ChurnBuster

★ Thanks to Transistor.fm for providing my podcast hosting. Learn how to start your own podcast!

]]> Fri, 02 Nov 2018 10:00:00 -0400 Brian Hogg & Kyle Maurer Brian Hogg & Kyle Maurer 3762 On this most spookiest of days, we'll be reviewing the topic which haunts all of us: churn. The dreadful truth is that customers are vanishing every single month. And when studies suggest that acquiring a new customer costs on average five times as much as retaining an existing one, its clearly something none of us can afford to ignore. On this most spookiest of days, we'll be reviewing the topic which haunts all of us: churn. The dreadful truth is that customers are vanishing every single month. And when studies suggest that acquiring a new customer costs on average five times as much a wordpress, plugin, marketing No Plugin Acquisitions 5 5 Plugin Acquisitions full 833dcd73-2f1a-4667-9ad5-7eac72d5a926 https://share.transistor.fm/s/cfdbf284 Maybe you don't have time to maintain it anymore, or maybe you want to move on to another plugin or business altogether. How do you go about selling your WordPress plugin to someone?

Brian Hogg and Kyle Maurer (support tech at Easy Digital Downloads) along with special guests Phil Derksen (WP Simple Pay) and Pippin Williamson (Easy Digital Downloads, AffiliateWP, and more) chat on lessons learned and helpful tips on the subject of plugin acquisitions.

SHOW NOTES:

https://scottdeluzio.com/purchase-of-full-screen-background-images-from-pippin-williamson/
http://searchwpplugins.com/
https://feinternational.com/
https://bobwp.com/acquiring-a-wordpress-plugin-with-scott-deluzio/
http://wpsaas.net/
https://freemius.com/blog/selling-wordpress-product-business/
https://philderksen.com/simple-calendar-acquired/

★ Thanks to Transistor.fm for providing my podcast hosting. Learn how to start your own podcast!

]]> Maybe you don't have time to maintain it anymore, or maybe you want to move on to another plugin or business altogether. How do you go about selling your WordPress plugin to someone?

Brian Hogg and Kyle Maurer (support tech at Easy Digital Downloads) along with special guests Phil Derksen (WP Simple Pay) and Pippin Williamson (Easy Digital Downloads, AffiliateWP, and more) chat on lessons learned and helpful tips on the subject of plugin acquisitions.

SHOW NOTES:

https://scottdeluzio.com/purchase-of-full-screen-background-images-from-pippin-williamson/
http://searchwpplugins.com/
https://feinternational.com/
https://bobwp.com/acquiring-a-wordpress-plugin-with-scott-deluzio/
http://wpsaas.net/
https://freemius.com/blog/selling-wordpress-product-business/
https://philderksen.com/simple-calendar-acquired/

★ Thanks to Transistor.fm for providing my podcast hosting. Learn how to start your own podcast!

]]> Tue, 05 Jun 2018 18:00:00 -0400 Brian Hogg & Kyle Maurer Brian Hogg & Kyle Maurer 3790 Maybe you don't have time to maintain it anymore, or maybe you want to move on to another plugin or business altogether. How do you go about selling your WordPress plugin to someone? Brian Hogg and Kyle Maurer (support tech at Easy Digital Downloads) along with special guests Phil Derksen (WP Simple Pay) and Pippin Williamson (Easy Digital Downloads, AffiliateWP, and more) chat on lessons learned and helpful tips on the subject of plugin acquisitions. Maybe you don't have time to maintain it anymore, or maybe you want to move on to another plugin or business altogether. How do you go about selling your WordPress plugin to someone? Brian Hogg and Kyle Maurer (support tech at Easy Digital Downloads) a wordpress, marketing, plugins, business, pricing, acquisitions No Supporting Plugins 4 4 Supporting Plugins full a737228c-58ae-4237-af43-60ea4e82c1c4 https://share.transistor.fm/s/9356c9ba One of the greatest fears of releasing a plugin (free or premium/pro) is support. Will it take over my life? How do I handle it efficiently? How do I make the most out of it? Kyle and I share lessons learned and helpful tips on the subject of supporting WordPress plugins.

★ Thanks to Transistor.fm for providing my podcast hosting. Learn how to start your own podcast!

]]> One of the greatest fears of releasing a plugin (free or premium/pro) is support. Will it take over my life? How do I handle it efficiently? How do I make the most out of it? Kyle and I share lessons learned and helpful tips on the subject of supporting WordPress plugins.

★ Thanks to Transistor.fm for providing my podcast hosting. Learn how to start your own podcast!

]]> Fri, 04 May 2018 13:00:00 -0400 Brian Hogg & Kyle Maurer discuss all aspects of running a WordPress plugin business Brian Hogg & Kyle Maurer discuss all aspects of running a WordPress plugin business 3808 Will support take over my life? Will support take over my life? wordpress, plugin, marketing No Marketing WordPress Plugins 3 3 Marketing WordPress Plugins full 436e10bb-2f6b-4d74-a449-cc2597d60c08 https://share.transistor.fm/s/0a30b6bd In the early days of WordPress, marketing premium WordPress plugins was not complicated or particularly difficult. Competition was minimal and every new product was able to stand out and get noticed. Today, everything is different, so how do you cut through the noise?

If you're interested in learning about what goes into marketing commercial plugins for WordPress in 2018, this episode will be perfect for you.

Myself and Kyle (support tech at Easy Digital Downloads) to hear their lessons learned and helpful tips on the subject of marketing WordPress plugins.

★ Thanks to Transistor.fm for providing my podcast hosting. Learn how to start your own podcast!

]]> In the early days of WordPress, marketing premium WordPress plugins was not complicated or particularly difficult. Competition was minimal and every new product was able to stand out and get noticed. Today, everything is different, so how do you cut through the noise?

If you're interested in learning about what goes into marketing commercial plugins for WordPress in 2018, this episode will be perfect for you.

Myself and Kyle (support tech at Easy Digital Downloads) to hear their lessons learned and helpful tips on the subject of marketing WordPress plugins.

★ Thanks to Transistor.fm for providing my podcast hosting. Learn how to start your own podcast!

]]> Wed, 21 Mar 2018 17:00:00 -0400 Brian Hogg & Kyle Maurer Brian Hogg & Kyle Maurer 4132 In the early days of WordPress, marketing premium WordPress plugins was not complicated or particularly difficult. Competition was minimal and every new product was able to stand out and get noticed. Today, everything is different, so how do you cut through the noise? In the early days of WordPress, marketing premium WordPress plugins was not complicated or particularly difficult. Competition was minimal and every new product was able to stand out and get noticed. Today, everything is different, so how do you cut throu wordpress, marketing, plugins, business No Pricing and Pricing Models for WordPress Plugins 2 2 Pricing and Pricing Models for WordPress Plugins full 1dfd9056-8b55-4950-a464-def3b33a7245 https://share.transistor.fm/s/c8624275 Are you currently selling or considering trying to sell premium WordPress plugins? If so, you may have noticed that there are actually a variety of ways to monetize commercial plugins for WordPress and determining which model is best for you can be challenging.

Hear lessons learned and helpful tips on the subject of pricing and pricing models for WordPress plugins in this episode!

★ Thanks to Transistor.fm for providing my podcast hosting. Learn how to start your own podcast!

]]> Are you currently selling or considering trying to sell premium WordPress plugins? If so, you may have noticed that there are actually a variety of ways to monetize commercial plugins for WordPress and determining which model is best for you can be challenging.

Hear lessons learned and helpful tips on the subject of pricing and pricing models for WordPress plugins in this episode!

★ Thanks to Transistor.fm for providing my podcast hosting. Learn how to start your own podcast!

]]> Wed, 31 Jan 2018 17:00:00 -0500 Brian Hogg & Kyle Maurer Brian Hogg & Kyle Maurer 3448 Are you currently selling or considering trying to sell premium WordPress plugins? If so, you may have noticed that there are actually a variety of ways to monetize commercial plugins for WordPress and determining which model is best for you can be challenging. Are you currently selling or considering trying to sell premium WordPress plugins? If so, you may have noticed that there are actually a variety of ways to monetize commercial plugins for WordPress and determining which model is best for you can be challe wordpress, marketing, plugins, business, pricing No