Scale Ups and Downs

Product and Innovation: How to prioritise your product vs your platform

Google for Startups — Mon, 17 Oct 2022 11:01:19 +0000

Recorded back in the summer our final episode of 'Scale ups and downs' breaks ground with two founders in the healthtech sphere - Charlotte Guzzo and Julia Fan Li, as we talk about tech, product prioritisation and machine learning optimisations. Alongside Marta and our two brilliant founders we hear from Eric Collins; founder of Impact X, tech-expert and AI evangelist. Also here to impart his wisdom is ex-Google Health, now SVP at Optum, Dominic King. Expect a deep dive into optimised machine learning, prioritising your product vs your platform and some tips on where innovation in this space could be made.

Founders Charlotte Guzzo (Sano Genetics) and Julia Fan Li (Microbiographica Bio) respectively ask:

Should there be more focus and emphasis on the data problem than on the algorithm development?
How do founders/entrepreneurs allocate capital between platform and ultimate product?

For more info from our panel, please follow their social handles:
Eric Collins and Dominic King

And for more information about what our founders are creating, please visit:
Charlotte Guzzo and Sano Genetics
Julia Fan Li and Microbiographica Bio

Timing: Hyped up industries and competition

Google for Startups — Wed, 23 Mar 2022 01:00:00 -0100

In this week's episode of Scale ups and downs, our panel discusses what it means to be building a company in a hyped up market. In the past two years alone on the so-called, product COVID-fit versus product market-fit. Alongside Marta, Devin Hunt and Natasha Lytton from European venture capital firm Seedcamp offer their pearls of wisdom on how to successfully scale in trending spaces while maintaining focus on your strategy.

Founders Robinson Nouveau (SquadPal) and Josh Parfitt (PORTL) respectively ask:

How to prioritize your marketing campaigns in early SaaS, and how to differentiate yourself from competition when building a startup in a very hot sector.

For more info from our panel, please follow their social handles:
Devin Hunt and Natasha Lytton

And for more information about what our founders are creating, please visit:
Robinson Nouveau and SquadPal
Josh Parfitt and PORTL

Fundraising: Value add investors and storytelling

Google for Startups — Wed, 09 Mar 2022 01:00:00 -0100

In this week's episode of Scale ups and downs, Marta Krupinska scopes out solutions and answers questions from founders Tomide Adesanmi and Shardi Nahavandi on the topic of fundraising. Should you look to other markets for your investors if planning on scaling there in the future? How do you get investors excited about deep tech? Hear these questions amongst many other points answered in this weeks' episode by our expert panel Sasha Astafyeva and Marcus Exall.

For more info from our panel, please follow their social handles:
Sasha Astafyeva, Partner at Atomico
Marcus Exall, Founder at UP AND TO THE RIGHT and Angel Investor

And for more information about what our founders are creating, please visit:
Shardi Nahavandi and Tuune
Tomide Adesanmi and Circuit Mind

People: Hiring at pace and culture

Google for Startups — Wed, 23 Feb 2022 01:00:00 -0100

Today we’re talking about why creating a company culture and hiring the right people, might just be the most important area to focus on as your company scales. In the episode, our expert panel including Lyric Jain from Logically, and Talia Hamilton from Google Cloud, give us their best practices and tips for how to pay close attention to these areas.

We invite two founders cutting their teeth in this area, they are Wilfrid Obeng founder of Audio Mob, and Fran Hodgson founder at Goodbox.

They ask: How to go about hiring and managing 17 people after raising, and what tips do you have for successful working and maintaining culture in a remote setting.

We discuss everything from bringing in external recruiters, founder engagement to storytelling and building a long term culture remotely.

For more info from our panel, please follow their social handles:
Lyric Jain (Logically)
Talia Hamilton (Google Cloud)

And for more information about what our founders are creating, please visit:
Wilfrid Obeng and Audiomob
Fran Hodgson and Goodbox

Scale ups and downs - Extended Trailer

Google for Startups — Mon, 29 Nov 2021 13:34:08 -0100

Brought to you by Google for Startups UK, this panel podcast series invites founders at all stages of their journey to pick the brains of some of the most successful business leaders and experts in the UK. Host Marta Krupinska, (Head of Google for Startups and previously co-founder of three tech startups) invites two founders: Richard Robinson of Robin Ai and Hélène Guillaume of Wild Ai onto today's episode to discuss why sharing is so important for founders.

If you’d like to get involved with the Scale ups and downs community and submit your own business challenge, head to scaleupsanddowns.com for a chance to be featured on the show.