Sales Funnel Radio

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

How Lawrence Kim Got Started Selling Bus Ticket With His Sales Funnel

Steve J Larsen — Thu, 16 Nov 2023 05:00:00 -0700

It's funny how I used to make fun of mindset once in front of Russell Brunson when I first started working there.

The younger me was screaming mindset has nothing to do with becoming a successful entrepreneur.

It turns out it's almost all mindset! Boy, I was dead wrong.

And this week's guest, Lawrence Kim, one of our featured speakers at the OfferLaunch, has his own story to tell.

Lawrence was once an avid entrepreneur fan–stalking guys like Gary V., Grant Cardone, and Russell Brunson–and later took the leap to become an actual entrepreneur.

And guess what?

He started selling bus tickets through his sales funnel.

Come learn the mindset shift he's made since then to keep his business growing.

Key Takeaways:

Introduction (00:00)

From corporate to entrepreneurship (01:21)

Lawrence's first launch attempt (02:31)

The pivotal mindset shift (07:58)

What happens when you reinvent yourself? (11:15)

Final thoughts (14:28)

Additional Resources

- Connect with me here

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Stu McLaren Shares 3 Effective Ways to Increase Subscriber Lifetime Value (LTV)

Steve J Larsen — Thu, 09 Nov 2023 05:00:00 -0700

It’s harder to go down these product creation rabbit holes because all we think about is just creating one new offer after the other.

Why not create an excellent offer that people want to consume forever?

That’s what basically came into Stu McLaren’s mind one day.

Stu is one of those people that I look up to and consider to be the category king of the subscription model landscape.

He knows pretty much everything there is in building a profitable subscription business.

Luckily, he’s here on the show to share three surprising tricks to increase your subscriber lifetime value and live off recurring revenues.

Here’s my conversation with Stu.

Key Takeaways:

Introduction (00:00)

How Stu McLaren started his subscription-based business (02:59)

The magic of memberships and recurring revenue (07:34)

Mistakes most funnel world people make (13:33)

How to increase your subscriber lifetime value (17:52)

How to help your members build meaningful connections (25:04)

Episode wrap-up (29:59)

Additional Resources

- Connect with me here

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Weird Split Tests to Improve Automated Webinar Conversions with Sam Kwak

Steve J Larsen — Thu, 02 Nov 2023 05:00:00 -0600

Who says webinars are dead?

I love webinars! I still do them, and they do work. However, never did I expect I’d hear something new about webinars.

I was amazed when I heard how Sam Kwak, an entrepreneur, real estate investor, and webinar expert, does webinars.

All those little things like pattern interruptions, retention graphs, and weird split tests improve his automated webinars.

Here’s how Sam did it…

Key Takeaways:

Introduction (00:00)

Meet Sam Kwak (01:46)

The evolution of Sam’s webinars (04:29)

How do you treat a webinar like a machine (09:22)

How to analyze a webinar after it’s done (15:43)

Unique pattern interruptions to increase retention (20:36)

When to stop doing live webinars (25:37)

Episode wrap-up (30:22)

Additional Resources

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

How Chas Wilson Uses Community in Response to the Loneliness Epidemic

Steve J Larsen — Thu, 26 Oct 2023 05:00:00 -0600

Most marketers want continuity in their business. Who doesn't? We all do.

It brings you peace of mind, thinking you have recurring revenue every month.

So, most of us would then rush into launching membership programs.

Little did we know that building a networking group is more than just luring people in to sign up for memberships.

That's what you'll be learning from today's podcast guest, Chas Wilson.

Chas is one of our featured speakers at OfferLaunch 2023 event. (If you haven’t gotten your ticket yet, grab them HERE.)

But for now, he's here to share how he went on to build his network empire–Master Networks–and use community to combat today's Loneliness Epidemic.

Here's how he did it…

Key Takeaways:

Introduction (00:00)

Meet Chas Wilson (02:01)

What is Master Networks? (04:17)

The power of building a community (08:22)

3 key concepts in building a community (11:06)

How to get your first paying member (12:47)

How to help people realize they need networking (16:15)

People want to be connected (18:45)

Episode wrap-up (25:13)

Additional Resources

- Reserve Your Seat at the OfferLaunch 2023 event here

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

The Untold Secrets of a 90% Event Retention Rate with Stacey Martino

Steve J Larsen — Thu, 19 Oct 2023 05:00:00 -0600

A marketer is nothing more than an event thrower.

We throw events packaged as webinars, challenges, or whatever modality we use just to get people’s attention.

However, one thing that most of us would refrain from discussing is that filling an event is HARD enough!

But not for Stacey Martino.

Stacey and her husband, Paul, are relationship gurus and have been doing it for 20 years.

For the last 10 years, they’ve had a whopping 90% REPEAT ATTENDANCE rate (read that again).

Her clients are even willing enough to pay as much as $15,000 to get into their program!

How did they do it?

Fortunately, Stacey is one of our featured speakers this coming October 26-28 at the OfferLaunch event (so exciting). And she’s here to share her event methodologies that will blow your mind.

Here’s how she did it.

(P.S. No tickets yet? Get your OfferLaunch event tickets here and learn the 6&7 figure strategies top marketers use to (re)launch offers.)

Key Takeaways:

Introduction (00:00)

How Stacey Martino got into doing live events (01:27)

Tips for finding the right joint venture (JV) partners (05:39)

How to get repeat attendees for your event (09:04)

The power of delivering prescriptive results (18:17)

Episode wrap-up (24:05)

Additional Resources

- Reserve Your Seat at the OfferLaunch 2023 event here

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

2 Ways Entrepreneurs Get Paid From Their Business with Brad Gibb

Steve J Larsen — Thu, 12 Oct 2023 05:00:00 -0600

I think a lot of people jump into the entrepreneurial space because they are a bit of an artist.

However, many of them don't know how to manage money in terms of separating business finance from personal finance.

This is where someone like Brad Gibb, a dear friend, investor, financial expert, and one of our featured speakers at this coming OffferLaunch 2023 event, comes in.

Brad helps entrepreneurs build wealth while they build their businesses.

Apparently, I was once like you, who've paid everybody else apart from myself. And Brad made me realize that getting PAID from your business is by design, not luck.

So, when should your business pay you (and when to take cash)?

Here are the two ways to plan profit TO YOU…

Key Takeaways:

Intro (00:00)

When should your business pay you? (01:27)

Two ways to get paid as an entrepreneur (07:17)

When to reinvest the money back into your business (10:10)

Should you reinvest your excess money on new investments (14:30)

How you should be investing your money (16:15)

The only reason you reinvest (17:22)

What entrepreneurs must realize (20:29)

Two skill sets you need to master to win the game (23:10)

Additional Resources

- Reserve Your Seat at the OfferLaunch 2023 event here

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Alison J Prince Shares How to Leverage Micro-Influencers During a Launch When You DON'T Have a List

Steve J Larsen — Thu, 05 Oct 2023 05:00:00 -0600

My OfferLaunch event (which, by the way, happens this Oct 26-28) won’t be complete without inviting this outstanding entrepreneur and personal friend of mine, Alison J Prince, to be one of the speakers.

I just love how Alison built a true community from her multi-million dollar businesses.

Yes, you read that right. She runs multiple multi-million dollar businesses on EVERGREEN!

And she’s here on the podcast to tell you that you don’t need anything fancy or a huge list to launch.

Heck, she didn’t even know what Facebook was when she launched one of her businesses.

Here are her “unconventional” tricks of launching that accelerated her business.

Key Takeaways:

Intro (00:00)

Have clarity with you are (03:41)

Meet Alison and how she started her businesses (05:16)

How to launch your business quickly (09:45)

Gaining instant credibility (22:21)

Tips for automating your launched business (27:19)

Hiring momentum coaches (37:08)

Episode wrap-up (41:07)

Additional Resources

- Reserve Your Seat at the OfferLaunch 2023 event here

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

DMs FIX the Gaps Created by Well-Meaning Internet Marketers with Sean Malone

Steve J Larsen — Thu, 28 Sep 2023 05:00:00 -0600

It was probably seven or eight years ago that I met Sean Malone, and he eventually became one of those people who inspired me on my journey.

Sean got into sales in pursuit of this most frequently asked question–how to make a boatload of money?

Like most of us, he started as a terrible salesman, booking zero appointments out of 2,400 calls. But that didn’t make him quit sales.

He learned sales systems to master his craft, and lo and behold, he became one of the greatest sales geniuses I’ve met in my entire life.

Interestingly, after hearing how Sean has been crushing business after business with his sales system, I realized that marketing is only measured in lead gen.

I’m not saying there’s no advantage to publishing a video that gets tons of likes, but sometimes that’s just the awareness part.

It’s important to remember to build a SALES company rather than a MARKETING company. After all, you’re here to sell.

So, here’s how DMs can help you make the transition.

(Also, if you haven’t yet, get your ticket at OfferLaunch.com and learn from experts like Sean how to (re)launch lucrative offers that make 6-7 figures.)

Key Takeaways:

Intro (00:00)

Meet Sean Malone (02:36)

The birth of FlowChat (14:18)

How to utilize DMs for stronger launch (17:26)

What makes FlowChat different (23:38)

The truth about social media (24:24)

What internet marketers and funnel builders don’t know (27:23)

DM is the online hallway (30:32)

Additional Resources

- Reserve Your Seat at the OfferLaunch 2023 event here

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

New Paid Ads Method Brad Langan Is Using To Scale Sales Funnels

Steve J Larsen — Thu, 21 Sep 2023 05:00:00 -0600

I’ve worked with many different ad agencies, but this one stood out to me.

Meet Brad Langan, a personal trainer turned media-buying expert and marketing agency owner.

Instead of looking at paid traffic just by getting people to click a page, he understands the value of bringing that traffic to the page and looking at it as one “continued whole”. It is such a unique thing!

If you think about it, the shift is quite simple but essential for cheaper conversions.

That’s what made Brad and his agency one of the top paid ad agencies in the industry.

And so, I can hardly wait for him to share all about it at the upcoming OfferLaunch event.

For now, here’s a sneak peek at how they’ve changed the paid ad and sales funnel landscapes.

Key Takeaways:

Intro (00:00)

Meet Brad Langan and his works (01:41)

How Brad got into the media buying space (05:26)

Traffic and launching mistakes that funnel people make (09:59)

Brad’s comprehensive marketing strategy (13:59)

The value of warming people up (19:23)

Final thoughts (22:11)

Additional Resources

- Reserve Your Seat at the OfferLaunch 2023 event here

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Big Business Valuation Mistakes Internet Marketers Create with Raleigh Williams

Steve J Larsen — Thu, 14 Sep 2023 05:00:00 -0600

Come to think of it… I have made 55 products in three years, many of which have been taken down.

I didn’t see the real value they bring when it comes to business valuation.

Then came Raleigh Williams, a mergers and acquisitions lawyer turned business owner and now my business partner.

Raleigh started as a mergers and acquisitions lawyer–working at a big law firm in New York and then later in Texas.

When he saw how these big companies earn millions (and even billions) of dollars through acquiring businesses or selling divisions of their companies, he got into building his own business.

He went from earning $2M a year in profit from his family entertainment business to selling the entire business for $26M.

Then Raleigh made me realize the biggest mistakes that internet marketers like me create.

Let us share them with you in detail and hopefully enlighten you.

Key Takeaways:

Intro (00:00)

Meet Raleigh Williams (02:03)

Why you should have a business exit strategy plan (07:18)

Two main mistakes that marketers make (10:22)

The key man risk concept explained (12:49)

Advantage of digital marketers compared to the usual M&A deal (14:45)

Business ownership vs. entrepreneurship (17:32)

Episode wrap-up (19:51)

Additional Resources

- Reserve Your Seat at the OfferLaunch 2023 event here

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

How to Become Entrepreneurially Self-Reliant

Steve J Larsen — Thu, 10 Aug 2023 05:00:00 -0600

It was probably two years ago while I was at a Funnel Hacking Live…

That I had one of the most meaningful epiphanies of my life as an entrepreneur.

I was woken up in the middle of the night and was inspired to create a Medical Underground Railroad.

Honestly, I don’t know what it is.

All I know is that I want to be one of those entrepreneurs who helped create solutions even for something they do not have specialties in.

This project allows me to give back and make an impact.

And so I talked to my coach (yes, I have business and personal coaches, too), and that’s where I came to know these powerful immortal words from Aristotle: "Nature abhors a void.”

It means that nature will always fill any empty spaces.

So if you’re frustrated that you don’t have the clarity yet to some of your biggest business ideas, don’t fret.

There’s beauty in asking questions even without immediate answers.

Lemme tell you how you can apply this principle in real life and in marketing.

Key Takeaways:

Intro (00:00)

My trip to Africa (00:52)

The pros and cons of capitalism (02:07)

The “nature-abhors-a-void” concept (04:54)

An example of “nature-abhors-a-void” (09:55)

Comparing different business models (13:21)

How to be an idea pioneer (18:32)

What is it to be entrepreneurially self-reliant? (20:52)

The power of asking questions (25:44)

Additional Resources

- Connect with me here

- Join the OfferLaunch 2023 event here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

The 5-Year-Old in the Ferrari

Steve J Larsen — Thu, 03 Aug 2023 05:00:00 -0600

It's not the first time I've had this type of insight.

But it resurfaced after years while I was filming a video about how unique the offer launch is.

And that's what spurred the thought.

I realized that there is a benefit to being an innovator. Sure, there are things to be blue, new, and prolific with.

However, there are also certain things that it's best to model what has worked.

One of the biggest frustrating aspects I have in teaching my frameworks to others is that "some" people would do differently from what the framework says.

And they'd come up to me and say...

"Steve, your framework doesn't work."

Yeah? No way!

Well, it feels like I'm handing a Ferrari to a five-year-old who can't reach the pedals yet.

Lemme tell you more about what I mean by this...

Key Takeaways:

Intro (00:00)

There's a certain playroom within the framework (01:37)

What is the Red Ocean Analytics? (04:27)

Two main reasons why people take reckless risks (05:48)

Why you should copy the category king (07:15)

The story behind the Ferrari framework (10:48)

You got to learn to reach the pedals (12:44)

Closing thoughts (14:53)

Additional Resources

- Connect with me here

- Join the OfferLaunch 2023 event here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Why You Should Survey Your Customers

Steve J Larsen — Thu, 27 Jul 2023 05:00:00 -0600

Here I was, sitting and thinking about the very first successful sales funnel I made for another company.

And it got me asking what made it so successful compared to my previous attempts.

Obviously, I had good copies on my sales funnels, good sales videos, etc.

But I think the answer is really simple…

Survey your customers!

As customers come and go, I surveyed my customers to fully understand what they need. It might seem like a leap, but it does benefit you in the long run.

Find out how.

Key Takeaways:

Intro (00:00)

Why you should survey your customers (00:55)

Other benefits of surveying your customers (02:28)

One of the biggest things my audience has requested (04:27)

Scaling a business model (05:20)

What have I been up to lately? (06:54)

Best resources for learning about surveys (12:34)

Surveys and quizzes (13:14)

Join my mastermind group (14:44)

Additional Resources

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

So, Will Sales Funnel Radio Continue?

Steve J Larsen — Thu, 20 Jul 2023 05:00:00 -0600

“If you're still doing the same thing in 20 years, I'm gonna kill you.”

Although those weren't his original words (he got them from the movie The Good Will Hunting), my business coach of three years, Brian, made me think hard about what I really wanted to do.

For the past few years, it has always been funnel, funnel, and funnel. Hence, the birth of Sales Funnel Radio.

But now, I'm already entertaining the thought and feeling of "Where do I go next?".

‘Coz, no matter how much I'm invested in funnel land, I know it won't be where I will build my kingdom.

No doubt... I'm honored to have produced over 350 episodes for this amazing Sales Funnel space.

But here's my vision of the future of this show though...

Key Takeaways:

Intro (00:00)

Saying yes too much isn’t a blessing (01:11)

A lesson from The Good Will Hunting (04:19)

Where can I build my next castle? (08:25)

Owning the thought leader in me (10:39)

Surround yourself with this kind of people (13:34)

My future plans (14:29)

Is this the end of Sales Funnel Radio? (16:48)

The Capitalist Pig brand (20:02)

What’s in the Capitalist Pig Newsletter? (24:24)

Additional Resources

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

The #1 Thing That Will Guarantee Client Failure

Steve J Larsen — Thu, 13 Jul 2023 05:00:00 -0600

I have been speaking on stage for years.

And one of the most triggering things someone can ask me while I'm on stage is...

"Steve, this is really powerful. But will it work for me?"

Man, when I hear that, I just want to flip a desk because I already know that person will fail.

I understand your good intentions; you want to help your customers solve their problems.

You've put your blood and sweat into your course materials so you can share the formula that has worked for you and others.

But while you're here to solve a valuable problem for your customer, they'll never get the result they're paying for if you don't do this one thing.

Let me tell you more about it....

Key Takeaways:

Intro (00:00)

The sad post-learning pattern (01:22)

Modeling somebody vs. carving your own path (04:52)

Simplicity always wins (06:30)

One of my biggest pet peeves (08:36)

The power of having a can-do attitude (10:41)

You are your own hero (12:33)

Funnel Hacking Live freebies (13:55)

Overcoming self-doubt and taking extreme ownership (14:37)

Complaining is not bad (19:20)

How to deal with haters (20:17)

Additional Resources

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

How to Get Yourself Interviewed by Others

Steve J Larsen — Thu, 06 Jul 2023 05:00:00 -0600

I remember my first few interviews. Man, those weren't the best of me.

But if it weren't for those interviews and my consistency in putting myself out there, I wouldn't be considered an expert in what I do now.

It cemented me in this industry which eventually led to bigger opportunities.

Yet, most people often overlook this marketing strategy.

Getting yourself interviewed is actually one of the most powerful and SIMPLEST forms of marketing.

Why? 'Coz it never leaves the internet.

And if you know how to tie your answers into whatever you're promoting, you'll have leads for LIFE!

Being interviewed is one of the key pieces of the publishing game, and it comes with some prerequisites.

So here's how I started getting myself interviewed...

Key Takeaways:

Intro (00:00)

My I’m-not-gonna-publish backstory (01:28)

Why publishing is so important (05:24)

How to get interviewed by others (10:05)

Interview request sample (13:54)

#1 rule when interviewing me (14:30)

Two ways to pitch yourself for interviews (15:59)

The danger with a purely interview-based show (16:57)

Handy interview tips (20:29)

Closing thoughts (24:14)

Additional Resources

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Creating My Linchpin-Style Event Funnel

Steve J Larsen — Thu, 29 Jun 2023 05:00:00 -0600

I love the Linchpin model. In fact, I have changed everything in my business to it. And yours truly even got to write the foreword on Russell Brunson's upcoming book about the said business model.

But I haven't seen anyone turn their event funnel into this Linchpin model yet.

So while I was on an airplane to Miami, with some caffeine and dubstep, I had another epiphany that blew my mind.

I created a fantastic new event funnel type using the Linchpin model!

And I can't wait to share it with you. Here's how it goes…

Key Takeaways:

The new Linchpin model (01:25)

How to do a Linchpin-style event funnel (02:21)

My plans for Offer Launch and Offer Mind (07:51)

The reason why I've slowed down (10:17)

Blackout speaking explained (11:38)

The future of Sales Funnel Radio (12:34)

Additional Resources

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

The Best Funnel For FULFILLMENT

Steve J Larsen — Thu, 22 Jun 2023 05:00:00 -0600

When it comes to funnels, most marketers would think of it as purely for customer acquisition.

But here's one of my biggest realizations for the past year: You can utilize funnels in so many ways!

And the first thing you have to do is do what the market leader is doing. That's it.

It's just ridiculous not to copy how leaders acquire customers.

Come to think of it. When you straight out clone the content king, you also limit the number of variables you're risking. And customer acquisition is something you should not gamble on in the first place.

From there, you can use the same customer acquisition funnel to make an EPIC funnel for onboarding and fulfillment.

And in today's episode, I will describe in detail what I mean about this.

Key Takeaways:

Origin stories are not just for people (01:31)

The best strategy for customer acquisition (03:59)

Just do what the market leaders are doing (05:34)

The truth about FREE challenges (09:11)

My biggest realization about funnels and fulfillment (13:34)

Episode wrap-up (15:02)

Additional Resources

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

When To Sell Your Own Social Media Channels

Steve J Larsen — Thu, 16 Mar 2023 05:00:00 -0600

Funnel builders and internet marketers know the power of creating content.

We're wired to build, build, and build. And most of the time, marketers develop more sellable assets than the offer they're pushing.

But most content creators don't know how to really use what they've built.

That's what I realized after my friend and business partner, Raleigh Williams, and I bought MediaAcquire.

MediaAcquire is an online marketplace to buy and sell media assets.

In this episode, Raleigh and I talk about how marketers can monetize all the media sawdust they've created along the way and when to actually sell their social media channels.

Key Takeaways:

The power of creating content (00:29)

What is MediaAcquire? (05:13)

Most content creators don't know how to monetize their platforms (05:59)

On building products vs. building distributions (10:53)

A message to new entrepreneurs (14:38)

What to look for in something sellable or valuable? (21:40)

Can you sell a media asset even if it's on a downtrend? (29:55)

On monetizing your media sawdust (33:08)

Additional Resources

- Connect with me here

- Connect with Raleigh Williams here

- Looking to sell your media assets? Check MediaAcquire here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

How We're Using Sales Funnels In Business Acquisitions

Steve J Larsen — Thu, 16 Feb 2023 05:00:00 -0700

In this week's episode of Sales Funnel Radio, I have finally invited my business partner, Raleigh Williams, to talk about our latest mergers and acquisitions deal.

Raleigh started as an M&A lawyer in New York and in Dallas - working for private equity firms, public companies, and big firms.

Overseeing purchases and sales agreements for like $20 billion dollars plus deals, and getting paid a number that is way much smaller than what he deserved, made him realize to walk away from his lucrative job.

He has gone on doing his own business acquisitions. And now, we're combining his M&A knowledge and my sales funnel expertise to value and acquire businesses and help them optimize through marketing.

Join us in this special episode as we talk about how we're using sales funnel in business acquisitions, the criteria we're looking for in an M&A, and our business plans.

Key Takeaways

From small business consulting to mergers & acquisitions (01:02)

Meet Raleigh Williams (01:47)

Turning passion business into a sellable asset (04:02)

Traditional M&As vs. funnel-driven M&As (08:50)

When you buy out a business built around a person (11:27)

The numbers behind our latest business acquisition (14:59)

Misconception on M&As (20:35)

What to look for in a business when doing an M&A (22:05)

How we plan to keep this business going (24:33)

Additional Resources

- Connect with me here

- Check out our latest business venture here

- Connect with Raleigh Williams here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

How I Know What My To-Do List is Each Day

Steve J Larsen — Thu, 09 Feb 2023 05:00:00 -0700

I was at this event, and during the Q&A section, this gentleman in front said something that really threw me.

And he said something like this, "I want to make these moves, but I want to make sure that I do the right moves."

First of all, it's a super common train of thought, especially for entrepreneurs.

But it was the way this gentleman said it that made me realize that he wasn't taking action fast enough and was instead hyper-obsessing over every single move as if life depended on itself.

He didn't know that being an entrepreneur means nobody is giving you a to-do list. You have to create something with the resources that are there.

And how do you know that you're making the right move? You don't.

But you get better at not making the bad moves as you go.

So here's how I plan my to-do list as an entrepreneur to ensure I eventually get to where I want to be and get better at avoiding bad moves.

Key Takeaways

Taking a day to think through what I want to be done in a year or three years (02:43)

Understanding that I am an entrepreneur (03:28)

How do you know if you're making the right moves? (04:34)

The heroes' two journeys (05:19)

Entrepreneurship is not about perfection as taught in schools (06:21)

Improving your skills by putting in the reps (07:06)

Learn under someone else's wing (16:02)

Additional Resources

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Still Solving the “Obscurity” Problem 6, 7, 8, and 9 Figures Later...

Steve J Larsen — Tue, 07 Feb 2023 05:00:00 -0700

You could have the most incredible product or offer, but if no one knows you - you don’t have a list - that's a big issue.

Whether you are a small or large business, we all dream of having that big list, of solving that big obscurity problem. I know because I still get the same question, “How are we going to fill in the funnel?” even from big companies.

I remember looking at the industry leaders and saying, "Man, if I just had their list, all my problems would go away.". But boy, I was utterly wrong.

Yes, having a larger list helps. But if you can't do it with the smallest list, how would you know how to do it with a big list? How would you pull the money out of your audience?

So if you're not where you want to be, look at it as putting in the reps or the "mat time", and it's what most of us know as practicing the fundamentals. And once you've put in the reps, you'll eventually face the same problems, use the same process, but just better at solving them.

Key Takeaways

- Same process, same problems, but just better at solving (00:30)

- False belief: when you're big, the obscurity problem is solved (02:00)

- What you're doing now is putting in the "mat time" (07:08)

- Be grateful for the path you're on right now (08:28)

- Just rinse, and repeat (09:52)

Additional Resources

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Getting Funnel Traffic Is A Matter Of Messaging...

Steve J Larsen — Thu, 02 Feb 2023 05:00:00 -0700

When I first started, I kinda looked at internet traffic as this magic thing that only some could crack. I mystified it in my mind. But now, after millions in sales online, I'd say that traffic is 'solved' by messaging.

Bad messaging = sucky traffic and vice versa.

Ads do not solve a traffic problem as many businesses tend to do. Ads are just an accelerant, but messaging is at the core of your marketing and traffic. If you need more traffic, you must figure out the messaging better.

So the question is how you get your messaging right?

By learning what your dream customers are searching for and standing in front of those searches. That's it…. it's that easy!

Don't create something and then ask how you can get people to see it; you've already lost at that point. All you do is create what people are looking for already.

Key Takeaways

- The many ways to get traffic without ads (02:04)

- Don't try to create traffic; stand in front of it (04:20)

- The non-negotiable musts of every company we buy (05:50)

- Why traffic is a messaging problem (07:51)

- If you need more leads – improve your messaging (12:18)

Additional Resources

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Distribution Channels Go On A Balance Sheet

Steve J Larsen — Tue, 31 Jan 2023 05:00:00 -0700

Think of the most valuable assets a company creates. Of course, we think of the offer, the list, branding, etc. But as I've begun buying companies, if they don't have some kind of distribution channel that they've created, my interest in purchasing drops heavily.

I'm looking at the distribution channels as much as I'm looking at the P&L and other financials.

If the distribution channels are in place and big enough, I can use my 12-step offer and launch framework to flip the company around.

If a company doesn't have established distribution channels, they better have freaking amazing financials for me to continue considering it.

Here’s what I mean...

Key Takeaways

- Traffic is nothing more than a hook and messaging issue (02:38)

- What distribution channels have you built? (06:16)

- Sales are about traffic and eyeballs (10:31)

- Think of ways to create sales-based marketing style noise (11:04)

- It's not just the P&L (11:25)

Additional Resources

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Using Funnels In Company Acquisitions

Steve J Larsen — Thu, 26 Jan 2023 05:00:00 -0700

Funnels can be used to guide a user through many things. The obvious ones are leads and sales. The not-so-obvious is fulfillment and onboarding, but now I'm using them for company acquisitions. Here's what's happening…

I've been asking myself what's in play for me in the next 5 years that I can get so focused on to delete 80% of everything else, which is a super hard thing to do, but I've done it anyways.

We've just started buying partial or full companies at certain stages and fixing them up.

And since season two of this show is dedicated to documenting my journey to 100 million, I think this new M&A vehicle will get me there faster.

Tune in to hear what we are doing in this space.

Key Takeaways

- What we've been doing (00:29)

- Why we got into mergers and acquisitions (03:05)

- From a consultant to a business partner (06:46)

- The vehicle to take me to $100 million (07:30)

- Getting my drive back (10:14)

- Taking my funnel background into M&A (13:10)

Additional Resources

- Work with Steve

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

My Next Funnel Moves In The Results-Based Economy…

Steve J Larsen — Thu, 05 Jan 2023 05:00:00 -0700

Removing your own time from the business is the simplest start to building a REAL business in the results-based economy.

I like selling in the results-based economy and not the time-based economy.

If time is how you measure value, you are still stuck in the lower-class economy. The results-based economy is a better life. Nobody cares how long it takes if you get the result they want.

What does all this mean?

It means creating a scalable offer and business that relies on systems and processes, not your time as the offer creator.

You are not the offer!

Here are the moves I'm making to jumpstart 2023 in the results-based economy…

Key Takeaways

- Are you stuck in the lower class economy (00:48)

- Value is not measured in time but in results (02:30)

- Selling in the results economy (04:34)

- You are not a cog in the business machine (07:25)

- How to craft your offer to deliver results (08:47)

- What you can do to provide a better result (10:08)

- Work for Steve (16:25)

Additional Resources

- Work with Steve

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Help Wanted: Funnels and Marketing…

Steve J Larsen — Tue, 03 Jan 2023 05:00:00 -0700

I'm hiring and would love to go to all of you first. You'll work on my projects, my clients, and the companies I'm buying.

I'm looking for someone with experience in funnel building, but that will not be the main thing. You'll also do a lot of project management, social media stuff, and everything else I do.

This paid position will also help you gain marketing and funnel experience, which you can use to do your own thing later.

I don't expect you to remain with me forever, and I just ask for a minimum of 12 months.

Tune in for more details about this role and how to apply if interested.

Key Takeaways

- Why I decided to become a funnel builder (00:47)

- My real degree outside of school (02:50)

- What I need you to help me with (04:43)

- How to apply for this role (07:00)

- Give me a solid 12 months; then you can leave (08:41)

Additional Resources

- Work with Steve

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Upgrade How You Say 'It' On Your Funnel…

Steve J Larsen — Tue, 27 Dec 2022 05:00:00 -0700

What you say matters, of course, but so does HOW you say it, especially on a funnel page. The point of this episode is to show you simple ways to increase the effectiveness of what you're saying.

Whenever I design a funnel, I try to make the copy more consumable through the layout and the page's design.

The purpose of design is not to make a page look pretty but to make a SALE. The design's purpose is to make your copy more consumable. Design is all about HOW you are saying it.

Copy is the expression of marketing, and if people do not read it, they will not buy. The design matters a lot, especially in this era of skimming through content.

That's the real science and art that a true funnel builder brings to the table.

Let's dive in…

Key Takeaways

- Funnel design concepts (00:48)

- How to make your funnel copy more consumable (03:33)

- Design is not being pretty; it's about sales (06:55)

- One call to action per funnel (12:34)

- Make your page more skimmable (15:31)

Additional Resources

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Build The Funnel, Then The Business…

Steve J Larsen — Thu, 22 Dec 2022 05:00:00 -0700

I was taught to build a business plan and borrow money to build it. Hopefully, the business you planned on paper made money.

It's so much better and safer to do the exact opposite. Build a product and sell it. Then build the business.

My point is that a sales funnel and a business are two completely different things. They are separate to build, and they accomplish different things.

A sales funnel core function is to generate revenues, whereas a business is all about systems.

One criterion for determining if you have a business is if you can step away from it for 3 months.

Would it still run?

You don't have a business if you do all the fulfillment, replying to emails, and all the customer support by yourself. You just have a funnel that is making money.

Tune in to hear me out….

Key Takeaways

- My full circle moment (00:47)

- A funnel is not a company (04:57)

- Do you have a business, or are you the business (09:27)

- Criteria for gauging the health of a business (11:13)

- How to build a business around a sales funnel (14:12)

- Can you take a hiatus from your business? (15:30)

Additional Resources

- Get your Capitalist Pig Swag Here

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Kill Your Funnel Title And Use A Funnel Hook

Steve J Larsen — Tue, 20 Dec 2022 05:00:00 -0700

Beyond basic funnel structure and offer tweaks, the MOST common mistake I see in funnels is copy. Many people just "title" their funnel instead of "hook" their funnel.

This is a pattern I've noticed in funnel land and within broader business.

Keep in mind that when you name things, offers, pages, funnels, etc., you are not trying to label them. You are trying to get your customers to get interested, excited, and read more.

That's the difference between a title and a hook.

A hook has an emotional charge behind it which makes them want more, and that's where they click and consume your sales message.

In this episode, I explain the difference and my simple formula to make sure I'm not titling anything (yuck)...

Key Takeaways

- Is your messaging affecting your traffic (05:09)

- Hook vs. Title (06:34)

- Hooks make consumers interested in your message (08:41)

- How to create a hook (10:16)

- An example of writing a great hook (13:46)

- Sales copy bridges the hook and your offer (16:42)

Additional Resources

- Get your Capitalist Pig Swag Here

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

The 5 Sequences (almost) Every Funnel Needs…

Steve J Larsen — Tue, 06 Dec 2022 05:00:00 -0700

There are really 5 different sequences involved in (almost) every funnel. These are CRITICAL to the conversion rate in things free or paid.

These are the sequences that I think through any time I plan and build a funnel because, more often than not, you are not likely to have a problem with leads. Most people just don't know what to do with them.

In our business, we noticed that we have no problem sending leads to someone's funnel, but we have to teach people how to deal with these leads to get a sale and a long-term relationship with the buyer.

This is my purpose with this episode.

These sequences will not only increase sales, but they actually tee up long-term relationships. They ascend your customers up the value ladder to your other offers.

Let's dive in!

Key Takeaways

What are you doing with your leads? (00:00)
How to increase your sales without being annoying (05:26)
Leads make or break a business (06:35)
Sequence #1 – The promo sequence (08:00)
Sequence #2 – Follow up sequence (13:22)
Sequence #3 – Seen but not purchased sequence (14:35)
Sequence #4 – Consumption series (17:32)
Sequence #5 – Ascension sequence (23:10)

Additional Resources

- Offers that Won

- Get your Capitalist Pig Swag Here

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Artwork

Advertising Inquiries: https://redcircle.com/brands

Funnels Are The Tip Of The Business Iceberg

Steve J Larsen — Tue, 29 Nov 2022 05:00:00 -0700

Are you treating sales funnels as your company?

If then you are doing it all wrong. Sales funnels are not companies; they are just very powerful ways to automate a sales message and an offer. They are the revenue engines of a company.

A company, on the other hand, is so much more.

So, what do you do after the funnel is up and working? You have to design and build the other parts of the company as well.

In this episode, I take you through the 5 core functions of a business and how the sales funnel fits into them.

Let's dive in!

Key Takeaways

- Designing fulfillment like a funnel (00:46)

- Funnels are not companies (01:34)

- What exactly is a sales funnel (04:50)

- Treat your sales funnel like a salesperson (09:12)

- The five core functions of a business (13:53)

- Designing fulfillment models vs. funnel design (19:47)

- Overdesign outbound communication (32:26)

- Traffic is a messaging problem (34:06)

Additional Resources

- Get your Capitalist Pig Swag Here

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

5 Ways To Remain A Low-Level Influencer

Steve J Larsen — Thu, 17 Nov 2022 05:00:00 -0700

While preparing for this episode, I looked up “how to stay small” just for fun. One of the things that popped up was a hilarious article about staying small in terms of muscle mass.

It was written using all the hyperbole examples of what you hear to get really jacked but saying the exact opposite. The point was to make fun of things we all hear as advice to get big.

After 15 minutes of a good laugh, I thought it'd be funny to take the same angle with this episode. So I'm gonna teach you how to stay small through five easy steps.

These are just five things I've just noticed that will:

keep you small
hold you back
help you not reach your potential

The point of this episode is to share this with you so that, inadvertently, you can figure out how other long-term, lifelong influencers relate with each other… Because it is not by smashing or bashing each other.

Let's dive in (thick skin time)...

Key Takeaways

- Intro (00:00)

- How to stay small (00:46)

- Step #1 - Become less and less coachable (03:59)

- Step #2 - Comparison city (which is really just jealousy) (07:44)

- Step #3 - Assume intent behind facts (10:16)

- Step #4 - Abandoning what you truly believe for the sake of acceptance (14:04)

- Step #5 - Talk bad about other people (19:38)

- 5 steps to stay small - summary (24:34)

- 5 ways to grow (26:47)

Additional Resources

- Get your Capitalist Pig Swag Here

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

CASE: Larsen vs. Meeting

Steve J Larsen — Tue, 15 Nov 2022 05:00:00 -0700

Most meetings are a colossal waste of time, effort, and the human genome.

I'm not saying all meetings are bad. But I am saying that 80% of them are too long, absolutely ineffective, and have no point, if you will. And that’s usually because people come unprepared to those meetings.

Google made popular five-minute meetings - they literally have meetings that last five minutes. And the reason they can do that is because of how much preparation is done prior to the meeting by all members who attended. That is an effective use of meeting time.

Of course, it doesn’t mean that an effective meeting can’t be longer than that. For instance, we have 90-minute weekly meetings that are very effective. But what makes them effective is the preparation all of the team members do before they show up.

But if you use meetings to brainstorm, that’s insanely wasteful. I know that there are people who need to talk out their thoughts, and that's fine. But I’m not that guy (as well as many others).

So I have this kind of emotional checklist I'm going through before deciding if a meeting is needed. And today, I want to give you 4-5 parameters you can use to make your meetings more effective.

I think that’s a pretty good reason to say,

Hey, let's have this meeting!

Key Takeaways

- Intro (00:00)

- A colossal waste of time (00:56)

- 4 things you need to ask yourself before deciding to have a meeting (04:39)

- Get into the meeting to get the outcome and then get out (12:45)

- Bad meetings are far worse than not having one (15:56)

- Good reasons to have a meeting (20:16)

- Meetings don’t have to be a waste of time (24:40)

Additional Resources

- Get your Capitalist Pig Swag Here

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

To Be Liked, Or To Be Heard?

Steve J Larsen — Thu, 10 Nov 2022 05:00:00 -0700

The classic battle of being liked or heard is a marketing clash that's as old as time. And I want to jump in today and teach you guys something interesting about it.

First, I never considered myself a branding guy until 2020, when I was invited to speak for an event about branding. And I have to agree that branding is important.

But one of the biggest mistakes I see in branding is that people want to be liked versus heard. If you haven't noticed lately, they tend to do more funny ads to push their offer and be liked.

I'm not against making funny ads, but most marketers miss the point that you can both be funny while getting your message across to your audience. In their quest to chase the likes, they fail to realize that you can be liked but not heard. And that's what FAILED marketing looks like.

In this episode, I talk about how to do marketing that gets liked and heard and what you should prioritize in your marketing.

Key Takeaways

- Branding always comes second (04:43)

- One of the biggest mistakes I see in branding (10:10)

- Being liked is failed marketing (13:52)

- You can be both liked and heard (16:04)

- Get your message out there and be heard (17:55)

- What comes first before branding? (20:59)

Additional Resources

- Get your Capitalist Pig Swag Here

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

How Long Can It Take For The Pieces To Fit Together?

Steve J Larsen — Tue, 08 Nov 2022 05:00:00 -0700

I know when I'm going through some breakthroughs. Most of the time, it is waking up in the wee hours and mulling over things.

So, about a year ago, Russell and I talked about the kind of continuity he sees me doing. He pitched in about starting a newsletter where I could be teaching stuff.

Surprisingly, it tied up with a course I made about three years ago. It wasn't selling big, but that's basically the framework that built my businesses.

All of these good pieces have been sitting on my feet, but it was not until last night that it all clicked. I was finally able to fit the puzzle pieces all together.

But revelations or breakthroughs like this are not like walking up to a light switch and turning it on. You often discover a detailed piece of your future offer on a random day. So, here are my thoughts about how to move through it.

Key Takeaways

- Solve the problems that are in front of you (03:09)

- Going through big breakthroughs (5:02)

- My conversation with Russell (06:01)

- The biggest stumbling blocks for entrepreneurs (10:11)

- How I figured out my funnel framework? (14:56)

- How do the pieces fit together? (17:18)

- Figuring it out is one of the best things you can do (21:03)

- Thinking on the long-term play (23:40)

- Enduring more dips than the rest (25:44)

Additional Resources

- Get your Capitalist Pig Swag Here

- Connect with me here

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Lessons From Super Mario

Steve J Larsen — Thu, 27 Oct 2022 05:00:00 -0600

I'm a big fan of Mark Rober. I think I've seen almost all of his YouTube videos. His Ted Talk popped into my head while I was walking around our neighborhood.

It made me think about all the things we are all trying to do. One of the main keys to success is to keep trying again and again.

It doesn't matter how many failures you go through; you just have to keep going back to the plate.

You win half the game just by getting back up, stepping back to the plate, and trying again.

Here's how lessons from Super Mario will help you step back up to the plate when you take a business loss.

Key Takeaways

- The Super Mario effect (02:54)

- Trying again is half the game (05:44)

- How to gamify what you're doing (06:10)

- Learning how to learn (08:51)

- Get back to the plate as fast as possible (11:21)

- Solve valuable problems about your offer (13:40)

Additional Resources

- Get your Capitalist Pig Swag Here

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Treating Your Sales Funnel Like A Salesperson

Steve J Larsen — Tue, 25 Oct 2022 05:00:00 -0600

There's an interesting way to look at the relationship between the internet, marketing, and sales. We measure each very differently and have different expectations.

During this year's Funnel Hacking Live, Russell and I got the chance to teach about sales funnels in a way that most people have probably not thought about but one that should accelerate the value you get back from your funnel.

The whole notion of what we were trying to teach is that a sales funnel is nothing more than a salesperson, and the internet is just the lead machine.

Here's how I think of a sales funnel as a sales PERSON and what I expect from both...

Key Takeaways

- What's really is a sales funnel (07:48)

- You need to think of a funnel as a salesperson (09:04)

- The internet is a lead machine, not a salesperson (10:51)

- What is the relationship between marketing and sales? (16:36)

- The internet is a distribution channel for marketing efforts (17:21)

- How to know your funnel is working (28:21)

Additional Resources

- Get your Capitalist Pig Swag Here

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

The 3 Ways I Conquered Funnel-Nerves

Steve J Larsen — Thu, 20 Oct 2022 05:00:00 -0600

Totally fine to be nervous, but what is it telling you?

If funnel nerves tell you that you are not good enough yet, they’re probably right. Think about how you can close the gap by paying someone or getting the requisite skills.

You might have built a good product, but that’s not the same as building a good funnel.

The reason why you are nervous about building a funnel is most likely a skill set gap. The thing is, you don’t even have to be the one to fill this gap. You can hire a funnel builder, but you could also do it.

In this episode, I share more about the 3 conscious methods I used to overcome funnel paralysis.

Key Takeaways

- Why the nerves show up (07:02)

- Overcoming negative magical thinking anxiety (08:18)

- Knowledge is power and liability (14:40)

- My first dollar on the internet (17:18)

- Hiring a funnel builder (18:30)

- How I got good at building funnels (24:18)

- What if everything works? (37:03)

Additional Resources

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

"Will I Ever Get Rich By Working For Someone Else?"

Steve J Larsen — Tue, 18 Oct 2022 05:00:00 -0600

Great question from a friend yesterday. "Steve, will I ever get rich by working for someone else?" This is a fun one.

Working for somebody else is not a negative…. Far from it. It's a powerful opportunity to gain skills, experience, and a network in your industry if you do it the right way.

In addition, most people who work will make some decent amount of money as an employee over their career. But the velocity of cash matters just as much as the volume.

But there's a big difference between an income and being rich and being wealthy. Wealth has a lot more time freedom to it.

Tune in to this episode for my advice and reasons for this question.

Key Takeaways

- Will you ever get rich as an employee (05:20)

- The velocity of cash matters just as much as the volume (08:18)

- Working for somebody else is not a negative (09:48)

- The difference between wealth and income (13:36)

- The world's a small place and even smaller when you are an entrepreneur (17:57)

- The Science of Getting Rich (23:10)

- Pitch volume is the greatest way to control your income (32:40)

Additional Resources

- Get your Capitalist Pig Swag Here

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

How To Thrive In A Market WITHOUT Burning Bridges

Steve J Larsen — Thu, 06 Oct 2022 05:00:00 -0600

Did you know... It's possible to "get big" without burning bridges? (sassy voice implied). But honestly, it blows me away how many B-Level Influencers commit the kiss of death to their relationships with A-Level influencers.

The point of this episode is; when you're doing your marketing, don't slam another person, don't burn a bridge because you think another opportunity is there. You don't realize how much work it takes to build a new bridge.

I really cannot overemphasize the importance of relationships and not burning bridges.

Here's how I've navigated the political chess game in my market without ruffling feathers AND becoming an asset to the A Players…

Key Takeaways

- The importance of relationships (00:00)

- Never burn bridges (08:20)

- How every hero's journey starts (13:41)

- How to play the long-term game (15:33)

- Going through growth pains (20:16)

- The formula for success (26:50)

- What entrepreneurship is all about (31:46)

Additional Resources

- Content for leads challenge

- Connect with me here

---

Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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Backstage: Preparing To Pitch

Steve J Larsen — Tue, 27 Sep 2022 05:00:00 -0600

Jitters are normal. But, here's the kind of epiphanies I look for BEFORE pitching.

Every time I pitch, I learn so much about teaching my subject better. I learn more ways to do it, and even though sometimes I'll add something I feel is missing from the script, it's mostly about subtraction.

I add so much in the form of subtraction, and it just gets more and more simple every time I go do any kind of pitch or event.

In fact, there have been many times when I've felt like an offer is stagnant or I'm not progressing as fast as I want. Pitching has been the thing that has solved it, not just from a money perspective but also from a mental birth perspective.

Tune in for more benefits of consistent pitching

Key Takeaways

- Major benefits of pitching (01:49)

- How pitching helps you progress (02:30)

- Pitching over, over, over and over (04:28)

- Simplicity for the audience (07:25)

- How the marketplace guides you in what you need to do (09:58)

- Competence equals confidence (12:46)

Additional Resources

- Offers That Won Book

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HOW The Marketplace Talks To You

Steve J Larsen — Thu, 22 Sep 2022 05:00:00 -0600

This is the best kind of feedback you can get from your marketplace by actively listening to what the market is telling you.

The market talks to you ALL the time.

It tells you what to do, what objections they are having, what offers and funnel to put out there, what stories to tell, what hooks to use etc.

If you think about it, there’s not much genius required in this game. It’s all about how well you can listen to the marketplace and launch.

That’s part of the reason why I’ve never had a failing funnel.

Wanna know how to listen to what the marketplace is telling you? Then listen to this episode to learn more.

Key Takeaways

- Content for leads challenge (02:15)

- How to get organic stuff working (03:19)

- How the market is talking to you (06:37)

- You don’t have to always come up with good ideas (08:10)

- The market tells you what they want (08:56)

- Just launch, listen to the market, and do it again (13:36)

Additional Resources

- Content for leads challenge

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Preparing our Speech at FHL with Russell Brunson

Steve J Larsen — Tue, 20 Sep 2022 05:00:00 -0600

Here are a few takeaways from the prep sessions Russell and I have been doing to get ready for our speech.

Anytime I go out to make speeches, it's always on the basis of what already exists. I'm teaching my frameworks all over again.

There's this really crazy superpower that teaching brings in understanding your own frameworks; you get to turn back around and have all these other epiphanies.

And it'll be even clearer and clearer, and you'll teach simpler and simpler, and your framework becomes easier and easier for people to apply.

And the easier it is for someone to apply it, the more the success rate is in the back, and then the more it gets sold.

Tune in for more on how I approach speech writing and also wiring a book

Key Takeaways

- Envision your path down the road (01:19)

- Epiphanies that you have while preparing a speech/book (02:38)

- The crazy superpower that teaching brings (03:01)

- Keep it all simple (04:04)

- How I create every core framework (07:25)

Additional Resources

- Content for leads challenge

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

The 2 Post-Launch KPIs To Remove Yourself From Your Funnel…

Steve J Larsen — Tue, 13 Sep 2022 05:00:00 -0600

Of all the busy-busy things you can get distracted with after your sales funnel is launched, and of all the things you can track, it's clear to me that there are only 2 things to track to get the greatest ROI (and they "release you" also)...

I'm talking about automating a funnel post-launch right after the funnel is out of the door.

This is so that you can remove yourself without killing the funnel.

These 2 KPIs are from a marketing sense, and remember, I have previously said that marketing is measured in leads.

If it didn't create a lead, it wasn't marketing.

Tune in to learn what they are and how they shorten the distance to success.

Key Takeaways

- How to automate a funnel post-launch (00:57)

- Treating fulfillment like a funnel (02:12)

- Marketing is all about creating a lead (04:59)

- The 2 KPIs that indicate the likelihood of success (07:08)

- The shortest distance to success (10:40)

- How to double the number of people coming to your funnel (16:23)

- Content for leads challenge (20:50)

Additional Resources

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

(Part 2) Psychedelic Therapy - What I Learned From Personal Experience…

Steve J Larsen — Thu, 08 Sep 2022 05:00:00 -0600

In part 2, Marley Jaxx and I share our journey with this powerful medicine. I strongly encourage that you listen to part 1 first if you haven't.

Psychedelic therapy is a tool that has helped Marley, and I go through a lot of what has been happening in our lives. It has been life-changing for us right from when we stumbled on it.

We use it in a therapeutic setting where it's carefully applied. The setting is very important, and we want to use it with a lot of care, consideration, and respect.

From a therapeutic sense, it helps you deal with PTSD and trauma you have experienced in the past.

Most of us have a hard time letting go of the past. Psychedelics work by being dissociative, which helps you objectively look at past traumas and learn how to deal with them.

Let's dive in!

Key Takeaways

- Psychedelic therapy in a therapeutic setting (03:51)

- Healing is part of the path, NOT the path (07:17)

- MDMA therapy (09:43)

- How psychedelics work so well as therapeutics (12:32)

- What's your fuel source (14:57)

- Letting go of answer truly (17:42)

- MDMA for removing PTSD and trauma (20:50)

Additional Resources

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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(Part 1) Psychedelic Therapy - What I Learned From Personal Experience…

Steve J Larsen — Tue, 06 Sep 2022 05:00:00 -0600

I wasn't intending to make this a full episode. This is a big subject, and I respect anyone who wants to skip it. It's been life-changing for me, so I wanted to share the backstory in part 1.

If you listen to the first episode of season two, I talk about the parallel journey.

These are the struggles entrepreneurs go through while building their businesses that people usually don't notice.

That's why I'm trying to mix up topics this season to talk about some of these things. Recently we had an episode about cancer and nutrition and all the things we've learned with Marley Jaxx and her journey.

Today I want to talk about mental health. This is a big topic among entrepreneurs, yet many people don't talk about it.

Psychedelic therapy combined with meditation has been one of the most life-altering things for me. One of those things that speed up time to success and inner peace faster than anything I've ever done.

Tune to part 1 of this conversation to hear the backstory and how everything went with this therapy.

Key Takeaways

- Psychedelic therapy (00:59)

- The entrepreneurial mind games (03:40)

- How trauma works in the brain (07:29)

- Going through therapy (09:45)

- How to create without anxiety (14:36)

- Learning how to meditate to go with psychedelic therapy (21:08)

- Self-care is not selfish (25:07)

Additional Resources

5 Day Content for leads challenge

- Connect with me here

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

What Had To Happen While Creating The Book Outline For Dramatic Demonstrations With Russell Brunson

Steve J Larsen — Thu, 25 Aug 2022 05:00:00 -0600

This is a cool moment for me. I'm excited to be Co-Authoring a book with the man himself. This is what had to happen over the last 2 weeks so we could find the book outline for Dramatic Demonstrations.

Have you ever been working on a project, thinking it will be one thing, but once you start getting into the weeds, you start finding some epiphanies along the way, new directions keep coming up, and the path becomes clearer?

That happens to many of my projects, including this new book we are working on.

The best way to move forward is just to start doing anything related to what you are working on. Once you get in motion, the path begins to open up.

Planning too much or waiting till you have everything in place will only hold you back.

Tune in to this episode to learn about this new project we are working on and some important principles you can apply to your entrepreneur journey!

Key Takeaways

- The order of the hands raised (02:45)

- All about the Dramatic Demonstrations book (12:33)

- The internet is only a tool to deliver marketing (13:01)

- Battling imposter syndrome (14:43)

- The fallacies of planning too much (18:14)

- The path opens up while you are in motion (19:44)

Additional Resources

5 Day Content for leads challenge

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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What Russell Brunson And I Are Speaking About Together At Funnel Hacking Live 2022

Steve J Larsen — Tue, 23 Aug 2022 05:00:00 -0600

I LOVE FUNNEL HACKING LIVE. That event changed my life and continues to. I don't really believe in shortcuts, but I absolutely believe in accelerants! FHL is one of those for any marketer.

I'm excited to share more about what Russell Brunson and I will be speaking about on stage this year (and our project together)

Hint: It has something to do with rich marketers of yesteryears and how they captivated their audiences without the internet.

The internet is a tool, not a crutch!

Tune in to learn more about Funnel HAcking Live 2022.

Key Takeaways

- Funnel Hacking Live speech (00:48)

- One of the most outstanding marketers of all time (07:56)

- The Power of Dramatic Demonstrations (09:03)

- Why you should attend the FHL 2022 (12:20)

- You are the only person who cares about your success (17:43)

- Make launches great again (19:05)

- How far are you willing to go (22:48)

Additional Resources

Interview me on your Show

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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Teaching My Kids Offer Creation From Scratch

Steve J Larsen — Thu, 18 Aug 2022 05:00:00 -0600

I tell my kids what I do and try to get them to dream. I was surprised last week when they directly requested to learn how to make $10k/mon. So this is how I'm starting that journey with them and what I'm gonna have them do first…

This is the same proven process I use on adults who ask me how to make money. It doesn't matter what you are selling; the process works every time.

It's cool to teach my kids these things because no school will do that for them. Of course, it will be baby steps, and they must first tackle any false money beliefs they might have.

Then they'll learn how to define their dream customer and figure out something cool to sell them using a script that makes them reach for their wallet.

If you are starting out, this is the same process you have to follow. Also, you can teach your kids this formula.

Tune in!

Key Takeaways

- Adding some constraints into your life (01:41)

- Teaching my daughters how to sell (04:55

- Starting with the baby steps (07:43)

- Internet Launch Secrets for kids (08:51)

- Asset vs. liability (09:23)

- Tackling false money beliefs (11:52)

- The proven process of crafting any offer (13:23)

Additional Resources

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Advertising Inquiries: https://redcircle.com/brands

Marley's Cancer Story - Healing Physically, Emotionally, and Spiritually From Cancer

Steve J Larsen — Tue, 16 Aug 2022 05:00:00 -0600

This is what happened in Marley Jaxx's cancer journey over the last 7 months. When I was a young kid, it seemed like cancer was something usually for those beyond age 60.

Now it seems it's in our 30's. Go figure…

Us curiously minded, and "pesky" looky-loo's didn't take what we were told at face value. What we've learned has been astounding.

This episode is about the path Marley Jaxx has taken to tackle cancer outside of the doctor's office, and it worked. (due to the nature of this topic, this is our experience only and not advice)

Key Takeaways

- Marley’s cancer scare (00:53)

- Aggressive push from doctors to schedule surgery (07:52)

- Looking at other places (10:59)

- Making decisions based on data not FEAR (14:27)

- Legal does not mean safe (15:55)

- Cleaning your system through fasting (19:15)

- Nutrition and lifestyle changes (20:01)

- You have to be an advocate for your own health (22:17)

Additional Resources

Chris Beat Cancer: A Comprehensive Plan for Healing Naturally by Chris Wark

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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Delegate And Elevate (not my phrase)

Steve J Larsen — Thu, 11 Aug 2022 05:00:00 -0600

I recorded this while fishing in Alaska. I first learned about the mantra "delegate and elevate" from a business coach I have in a system called EOS. I'm a big fan of EOS. It's been the cleanest way for me to transfer my vision into the heads of others.

And allows me to have a proper business that can run when I’m not there.

As an entrepreneur, always keep in mind that you are not the business. You should let go and step and step away from the business to stress test it and see what breaks.

This is the way to grow your business faster by exposing what’s not working and fixing it. Most of us hold our businesses back by clinging on.

Get out of the way!

Once you do this, you are able to be more strategic and visionary as the owner.

Tune in to this episode to hear what you can do to step away from your business successfully.

Key Takeaways

- Are you chained to your business (00:58)

- Getting a fresh perspective (08:01)

- You might be holding your business back (08:19)

- Hire well and get out of the way (14:58)

Additional Resources

Learn more about:

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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How To Stress Test (Offloading without Imploding)

Steve J Larsen — Tue, 09 Aug 2022 05:00:00 -0600

I used to make it a habit to simply disappear briefly during the busiest times in the business. Not for long. The point was for me to see where the cracks appeared.

I don't mean to have a lack of communication with the people in your team, but there's serious power in allowing your business to show you where it has fractures.

A business cannot be said to be a business if it still demands your daily attention. In any case, this is not why you became an entrepreneur. Besides financial freedom, you also wanted time freedom.

So stepping away from your business is a great tool to assess the health of your business.

Additionally, it allows you to develop those other aspects of your life. Remember the parallel journey I talked about at the beginning of Season 2?

Tune in to this episode to learn more about perspective and how to stress test.

Key Takeaways

- What happens when you solve the money problems in your life (03:35)

- You don't have a business until it doesn't need you (07:50)

- Business development together with personal development (10:00)

- Hustle is a phase, not a lifestyle (11:54)

- The importance of perspective (15:17)

- Test the systems (21:10)

- Take a break if you need one (24:27)

Additional Resources

Learn more about:

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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3 of the Most Overrated Marketing Tactics

Steve J Larsen — Thu, 21 Jul 2022 05:00:00 -0600

Some strategies sell better than they work. They work better on paper than in practice, but people continue using them.

These overrated tactics might be hemorrhaging your money with little in the way of results. I know because I have, at some point, I've wasted a lot of money on some of these strategies.

Not that I did anything wrong, but they simply are not worth it.

The one thing to remember is that marketing is all about leads.

In this episode, I took the audio from one of my YouTube videos to share with you what I think isn't worth your time but still very popular. Let's dive in...

Key Takeaways

- Why omnipresence is overrated (01:45)

- YouTube is still the king platform (03:01)

- You don't have to automate all follow up (04:35)

- A sales funnel is NOT a marketing funnel (07:47)

Additional Resources

Learn more about:

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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Clever Ways To Promote Your YouTube Channel

Steve J Larsen — Tue, 19 Jul 2022 05:00:00 -0600

It's no secret. The "exodus" from Facebook has internet marketers storming the castle name "YouTube and TikTok."

To be successful on these platforms, you need to take off your content creator hat and put on a marketer's hat.

You need to promote your videos like a marketer…

And as we talked about in the last episode, marketing is measured by the number of leads and sales, not views and subs.

So... How do you grow the channel? Here are a few simple out-of-the-box but powerful ways to do just that.

Let's dive in!

Key Takeaways

- Hope is a sucky marketing strategy (00:54)

- Inbound promotion of your videos (01:35)

- Outbound marketing to grow your channel (04:08)

- Nurturing and promoting to your list (06:39)

- The real asset of the Internet is a list (07:54)

Additional Resources

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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How to Use YouTube to Drive Daily Hot Leads

Steve J Larsen — Thu, 14 Jul 2022 05:00:00 -0600

Organic content is NOT "slower" or "lesser than" paid ads. But only if you create your organic content with a focus on lead-gen from the start. Otherwise, it's easy to fall into the "content for the sake of publishing" trap.

Did your last YouTube video produce a lead or a sale? If it did not, then it wasn't marketing; it was just content publishing.

Marketing is measured with leads and sales, not views, subscribers, or other vanity metrics. As a marketer, always keep this in mind.

Most people never consider YouTube as a lead source, but I will reveal to you today that it's one of the biggest ways we get daily leads here at our company.

In this episode, I show you exactly how we do it and the pitfalls to watch out for.

Tune in!

Key Takeaways

- Marketing is leads and sales (01:02)

- Ask for the lead (02:15)

- Sell the hole, not the drill (04:03)

- Seek leads out of YouTube (04:57

- YouTube videos are assets to overcome sale objections (08:14)

- The YouTube pie is so big… (08:25)

- Go where your customer is (10:40)

Additional Resources

Learn more about:

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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Removing Your Self-Worth From The Outcome Of Your Offer

Steve J Larsen — Tue, 12 Jul 2022 05:00:00 -0600

This lesson was a tough one for me, but by the time I started getting offers that worked, I had practiced flexing the muscle of how to get back up after an offer fails so many times that it finally got "easy."

If an offer sucks when you launch it, the biggest detriment to your success is the amount of TIME you take to "get back up."

The mistake people make when designing an offer is not leaving room that your offer may fail flat on its face. We all want our offers to work, but it's healthy to acknowledge the possibility that it might not.

If it fails, that is okay, but your identity cannot be tied to the outcome of your offer. There's a reason why the most successful entrepreneurs have a lot of failures under their belt.

One of the major reasons why I am where I am today is because I have done a good job of removing my self-worth from the outcomes of my project attempts. I want all my projects to succeed, but I don't care if they don't.

Lemme explain more in this episode.

Key Takeaways

- The business works on you as much as you work on it (01:02)

- Do you design a process, or do you discover a process (07:36)

- The fastest, cleanest distance to an epiphany (10:50)

- How to get more confidence in your swing (12:33)

- Why it's healthy to acknowledge your offer might fail (13:03)

- Design with room to discover (14:40)

- You'll discover more while executing than while designing (22:02)

- When you sacrifice freedom for security, you lose both (26:36)

Additional Resources

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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The 4 Books That Got Me CashFlow Positive

Steve J Larsen — Thu, 07 Jul 2022 05:00:00 -0600

The list of skills you need to pick up in order to make money online can seem VERY long. But in reality, there were a bunch of "distraction" skills I stumbled on for a long time.

In this episode, I'll tell you the 4 books that were core building blocks in my early days of making money online.

But before I reveal these books, I want to preface it with the fact that I wasn't just reading the books. I was taking action; I was on the move. You can read all the best books, but if you aren't applying the knowledge, it won't take you anywhere.

What these books do is that they give you the framework of knowing what to work on, which is a struggle for most people when starting out.

Another point to note is that these were not the only good books I read, but these 5 were the most impactful. A combination of what they taught exploded my traffic and got me cash flow positive.

Tune in to hear how each one of them impacted me and what makes them so powerful as a combination.

Key Takeaways

- Rich Dad Poor Dad by Robert Kiyosaki (07:50)

- The 4-Hour Workweek by Tim Ferriss (09:50)

- Dotcom Secrets by Russell Brunson (12:44)

- Launch by Jeff Walker (19:44)

- ASK by Ryan Levesque (20:07)

Additional Resources

Links to books mentioned in this episode

Rich Dad Poor Dad by Robert Kiyosaki

The 4-Hour Workweek by Tim Ferriss

Dotcom Secrets by Russell Brunson

Launch by Jeff Walker

ASK by Ryan Levesque

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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Don't Waste The Recession!

Steve J Larsen — Tue, 05 Jul 2022 05:00:00 -0600

Every recession has a benefit. Do not waste the next recession! Here's the internet marketing pattern I've seen from the last few recessions and how I'm gonna capitalize HARD during the next one…

Just like we normally hear people talking about buying the dip in the stock market, we should also be buying the dip with our content.

In a recession, most people pull back on the content and their marketing efforts. They are reacting to the recession rather than responding to it.

The recession is a big opportunity for people who choose to look at it like that. In fact, most of the household names you know and talk about exploded during recession years, like Grant Cardone and Robert Kiyosaki.

They did so by doubling down on their content, which should be your strategy.

The response I'm choosing to do is to easily 10x the amount of content I'm putting out on the internet. Because I know even despite me putting this stuff out, I don't have the world's ear.

There's gonna be a land grab, baby.

Tune in to hear the 4 WAYS I am doing content to prepare for the recession.

Key Takeaways

- Stories of rich dead marketers (00:53)

- Don't create a boogeyman (03:47)

- The recession is an opportunity (05:22)

- People who exploded during a recession (13:36)

- Why you should DOUBLE down on content (11:34)

- Buy the dip (16:03)

- The 4 ways I am doing content to prepare for the recession (17:36)

Additional Resources

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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Keep It Stupid Simple

Steve J Larsen — Thu, 30 Jun 2022 05:00:00 -0600

If you sell something that needs a little explaining pre-purchase (like most things), Keep It Stupid Simple. Offers that truly have some complication need extra work to make sure they're not sold in a complicated way. Here's what I mean…

The person who solves a problem in a simple way and simplifies the sales message always WINS.

If you go too smart-sounding in the way you sell your product, it puts many people off. It makes people believe they need to be at that education level to work with you.

Maybe a few intellects will buy from you, but if you want to SELL, you have to simplify your sales message.

And as you simplify your message, get in some emotion to go with it. Emotion is energy in motion. It moves people to the desired action.

Tune in to learn how to do it effectively and how our brain processes a sales message.

Key Takeaways

- ClickFunnels Unlock the Secrets Event for Kids (01:27)

- The person who solves a problem in a simple way wins (06:48)

- Simplify your sales message (07:45)

- Emotion is energy in motion – get some emotion in your message (08:17)

- Don't be mysterious in the way you tell your stories (10:15)

- The BIG reason to make your message simple (11:30)

- The internet is not a crutch (14:34)

Additional Resources

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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"Steve, Go Recharge"

Steve J Larsen — Tue, 28 Jun 2022 05:00:00 -0600

If you're like me, you've been asked, "do you ever stop?" many times. And my reaction to that question has gone from annoyance to a little anger, to "huh... maybe I should rest "to taking that incredible advice seriously. Not only is it important, but recharging has become a strategic move for my creativity.

You can't just go, go, go and go and still be productive in the long term. If you try to do it, you'll suffer a breakdown, and I'd know because I have gone through that.

Besides the typical ways of recharging like sleep, nutrition, and sauna, there is something else that I find quite effective.

I got this from the book, The Way of the Superior Man. The masculine recharges through austerity and challenge.

Tune in to find out how to do it and why it's effective.

Key Takeaways

My first 'free day' in a while (00:45)

Avoid burnout (04:43)

How the masculine recharges (05:34)

How to feel fulfilled while achieving (08:06)

Austerity challenge (09:00)

Live NFT funnel build (14:35)

Additional Resources

Subscribe to the podcast newsletter here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

If you’ve enjoyed this episode, please follow and share!

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(Re)Write Your Origin Story To Tee Up Your Offer

Steve J Larsen — Thu, 23 Jun 2022 05:00:00 -0600

Origin stories change. But why, and when do you update how you tell your own?

If you've never sat down and physically written your origin story, and are just winging it, then you are doing it wrong. You need to follow a script to create an origin story that sells your product.

The purpose of an origin story is to tee up your offer.

An origin story makes your customer live your journey without going through it. It brings whoever is listening to it along to the point where they want to buy your product.

That's why it should be done in an effective sales-focused way. Even though it's your story, the listener is the protagonist because we want them to experience all the emotions in your story. This brings them closer to your offer.

Tune in to learn how to write or rewrite your origin story in a scripted way that tees up your offer!

Key Takeaways

- Why you have to script your story, but don't fake it (00:54)

- What's your origin story (07:53)

- The purpose of the origin story (08:54)

- How to make your origin story entertaining to listen to (09:12)

- The power of a story (11:17)

- The protagonist in your story is not YOU (13:07)

- How your story tees up the listener to your offer (16:32)

Additional Resources

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

If you’ve enjoyed this episode, please follow and share!

Advertising Inquiries: https://redcircle.com/brands

Spotting NFT Scams (vs. winners)

Steve J Larsen — Tue, 21 Jun 2022 05:00:00 -0600

As businesses learn the role of NFTs in their existing companies, it's important to know what a scam looks like and how to spot one. I've asked an expert on the topic, Jeffery Banek, to come to teach us what he looks for to call out a scam vs. an opportunity. Some of the metrics really surprised me!

Every entrepreneur needs to understand how NFT works.

In the future, all businesses will have an NFT department like we do have a marketing or finance department.

This is not a far-fetched idea but the reality of what's coming.

Beyond the excitement of the new technology, NFT has real-life applications in existing businesses.

In this episode, we go through the basics of spotting NFT scams and how to verify the validity of a project.

Tune in, and let's learn from the expert.

Key Takeaways

- Where to start with an NFT project (02:07)

- Why you need to check out a project's Twitter (05:57)

- Digital ownership through NFTs (09:32)

- Discord engagement (11:59)

- The critical metric to look out for (14:38)

- Avoid the rug pulls (15:24)

- When to pull the trigger (18:11)

- DYOR- Do your Own Research (19:16)

Additional Resources

Capitalist Pig Facebook Group

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Download Season 1 episodes here

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

If you’ve enjoyed this episode, please follow and share!

Advertising Inquiries: https://redcircle.com/brands

Where to Learn After Building a Funnel - The KnAwledge Tree

Steve J Larsen — Thu, 16 Jun 2022 05:00:00 -0600

Warning: This episode is THICK. I've been trying to explain WHERE to learn after you get proficient at funnels. Consider this my view on the knAwledge tree of capitalist skills.

I'd never claim it to be complete, but in terms of the order of business knowledge, I feel like I found a calculator and have been doing long division by hand. Again, this one is pretty thick.

For many entrepreneurs, learning funnel-building skills is their big goal. It's the first logical step, but once you can acquire a customer at break-even, you are good at funnels.

You need to go to the next step.

Remember, you are building a business with many other skill sets to master along the way.

Buckle up and join me in this ride as I take you through my KnAwledge Tree and the skills you need to gather along the way.

Key Takeaways

- How you buy your customers (01:31)

- Know your financials (05:40)

- The KnAwledge Tree (09:24)

- Buying your dream customer with time/money (18:05)

- Business skills sets (20:15)

- Finding my calculator (23:28)

- Start with the funnel skills and get going (24:40)

Additional Resources

Get your Capitalist Pig Swag Here

stevejaylarsen.com