Rooster High Radio Transistor (https://transistor.fm) https://feeds.transistor.fm/rooster-high-radio Zach Armstrong, founder at Rooster High Productions, guides you through harnessing the full power content marketing powered by podcasts, especially for professional service businesses. In each episode you'll learn another process, method, or best practice for using podcasts as a cornerstone of a content strategy that starts that relationship with your next client before you meet them. Zach started in theater in 2003, audio in 2010, and marketing in 2015. As an editor, storyteller, small business owner, and marketing process guru, you'll find yourself entertained and informed when you subscribe to Rooster High Radio. © 2025 Zach Armstrong | Rooster High Productions, LLC 2f84b2a0-ae71-5add-ba3c-dd5ea33c4ccc no en Fri, 09 Feb 2024 15:02:01 -0500 Tue, 02 Dec 2025 21:52:14 -0500 https://www.roosterhigh.com https://img.transistor.fm/7jyTETGd_8ZaeSRnTcntdGnzG9VicrPqBd98PZs_FiY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ2MTg0LzE2OTc2/NzY0NjMtYXJ0d29y/ay5qcGc.jpg Rooster High Radio https://www.roosterhigh.com episodic Zach Armstrong | Rooster High Productions, LLC Zach Armstrong, founder at Rooster High Productions, guides you through harnessing the full power content marketing powered by podcasts, especially for professional service businesses. In each episode you'll learn another process, method, or best practice for using podcasts as a cornerstone of a content strategy that starts that relationship with your next client before you meet them. Zach started in theater in 2003, audio in 2010, and marketing in 2015. As an editor, storyteller, small business owner, and marketing process guru, you'll find yourself entertained and informed when you subscribe to Rooster High Radio. Zach Armstrong, founder at Rooster High Productions, guides you through harnessing the full power content marketing powered by podcasts, especially for professional service businesses. content marketing, podcasts, small business, professional services Zach Armstrong No No Ep8: Differentiators: A Tool For Powerful Messaging Ep8: Differentiators: A Tool For Powerful Messaging full ff01f35e-c7da-4a94-8e78-338aebddf7b6 https://share.transistor.fm/s/a1e39437 When you talk about yourself or your company, you need to know the features that actually matter. What makes you different? What factors really stand out in your service or product? Differentiators are the tool that equips you to speak clearly and consistently on exactly that, so you can train your audience on exactly what you're about.

www.roosterhigh.com 

  • (00:00) - 8. Differentiators: A Tool For Consistent and Powerful Messaging
  • (00:50) - Understanding Differentiators
  • (01:47) - Finding Your Differentiators
  • (08:59) - Implementing Differentiators in Your Business
  • (11:38) - Formal Process of Identifying Differentiators
  • (16:34) - Conclusion and Contact Information
]]> When you talk about yourself or your company, you need to know the features that actually matter. What makes you different? What factors really stand out in your service or product? Differentiators are the tool that equips you to speak clearly and consistently on exactly that, so you can train your audience on exactly what you're about.

www.roosterhigh.com 

  • (00:00) - 8. Differentiators: A Tool For Consistent and Powerful Messaging
  • (00:50) - Understanding Differentiators
  • (01:47) - Finding Your Differentiators
  • (08:59) - Implementing Differentiators in Your Business
  • (11:38) - Formal Process of Identifying Differentiators
  • (16:34) - Conclusion and Contact Information
]]> Fri, 22 Dec 2023 06:00:00 -0500 Zach Armstrong | Rooster High Productions, LLC Zach Armstrong | Rooster High Productions, LLC 1049 When you talk about yourself or your company, you need to know the features that actually matter. What makes you different? What factors really stand out in your service or product? Differentiators are the tool that equips you to speak clearly and consistently on exactly that, so you can train your audience on exactly what you're about.

www.roosterhigh.com 

  • (00:00) - 8. Differentiators: A Tool For Consistent and Powerful Messaging
  • (00:50) - Understanding Differentiators
  • (01:47) - Finding Your Differentiators
  • (08:59) - Implementing Differentiators in Your Business
  • (11:38) - Formal Process of Identifying Differentiators
  • (16:34) - Conclusion and Contact Information
]]> content marketing, podcasts, small business, professional services No Ep7: The Rooster High Story Ep7: The Rooster High Story full 28e2d783-127e-43a0-b7b3-b357578a6382 https://share.transistor.fm/s/0ad99acd This episode is story about storytelling, and how through marketing and theater I eventually found a passion for goal-driven storytelling.

www.roosterhigh.com

  • (00:00) - 7. The Rooster High Story
  • (00:13) - Introduction and Overview of Rooster High Radio
  • (00:53) - My Background
  • (03:13) - Theater and Sound Design
  • (05:27) - Transition to Marketing and Storytelling in Business
  • (10:22) - The Role of Podcasts in Content Marketing
]]> This episode is story about storytelling, and how through marketing and theater I eventually found a passion for goal-driven storytelling.

www.roosterhigh.com

  • (00:00) - 7. The Rooster High Story
  • (00:13) - Introduction and Overview of Rooster High Radio
  • (00:53) - My Background
  • (03:13) - Theater and Sound Design
  • (05:27) - Transition to Marketing and Storytelling in Business
  • (10:22) - The Role of Podcasts in Content Marketing
]]> Fri, 15 Dec 2023 05:00:00 -0500 Zach Armstrong | Rooster High Productions, LLC Zach Armstrong | Rooster High Productions, LLC 824 This episode is story about storytelling, and how through marketing and theater I eventually found a passion for goal-driven storytelling.

www.roosterhigh.com

  • (00:00) - 7. The Rooster High Story
  • (00:13) - Introduction and Overview of Rooster High Radio
  • (00:53) - My Background
  • (03:13) - Theater and Sound Design
  • (05:27) - Transition to Marketing and Storytelling in Business
  • (10:22) - The Role of Podcasts in Content Marketing
]]> content marketing, podcasts, small business, professional services No Ep6: How to Use an Interview, Part 2 Ep6: How to Use an Interview, Part 2 full b06374c4-8947-49de-bc9a-c13963affcb6 https://share.transistor.fm/s/dcb771b8 All podcast interviews are for someone - and sometimes, they're mostly for the guest. Learn how to use your podcast as a way to land a meeting with nearly anyone, and all the factors to keep in mind as you do.

www.roosterhigh.com

  • (00:00) - How to Use A Podcast Interview, Part 2
  • (01:57) - Factors In Using Your Business Podcast As A Strategic Connector
  • (02:38) - Warning! Generosity Required
  • (04:15) - Who Do You Target?
  • (06:22) - The Process: Identify Your Guest
  • (08:57) - Pick A Good Topic For Your Audience
  • (10:10) - Real Generosity
  • (11:54) - The Invitation
  • (13:12) - The Narduwar School of Interviewing
  • (17:32) - Patience and Payoff
  • (19:16) - Interviewing Richard Garfield
  • (22:07) - Outro
]]> All podcast interviews are for someone - and sometimes, they're mostly for the guest. Learn how to use your podcast as a way to land a meeting with nearly anyone, and all the factors to keep in mind as you do.

www.roosterhigh.com

  • (00:00) - How to Use A Podcast Interview, Part 2
  • (01:57) - Factors In Using Your Business Podcast As A Strategic Connector
  • (02:38) - Warning! Generosity Required
  • (04:15) - Who Do You Target?
  • (06:22) - The Process: Identify Your Guest
  • (08:57) - Pick A Good Topic For Your Audience
  • (10:10) - Real Generosity
  • (11:54) - The Invitation
  • (13:12) - The Narduwar School of Interviewing
  • (17:32) - Patience and Payoff
  • (19:16) - Interviewing Richard Garfield
  • (22:07) - Outro
]]> Fri, 08 Dec 2023 05:00:00 -0500 Zach Armstrong | Rooster High Productions, LLC Zach Armstrong | Rooster High Productions, LLC 1372 All podcast interviews are for someone - and sometimes, they're mostly for the guest. Learn how to use your podcast as a way to land a meeting with nearly anyone, and all the factors to keep in mind as you do.

www.roosterhigh.com

  • (00:00) - How to Use A Podcast Interview, Part 2
  • (01:57) - Factors In Using Your Business Podcast As A Strategic Connector
  • (02:38) - Warning! Generosity Required
  • (04:15) - Who Do You Target?
  • (06:22) - The Process: Identify Your Guest
  • (08:57) - Pick A Good Topic For Your Audience
  • (10:10) - Real Generosity
  • (11:54) - The Invitation
  • (13:12) - The Narduwar School of Interviewing
  • (17:32) - Patience and Payoff
  • (19:16) - Interviewing Richard Garfield
  • (22:07) - Outro
]]> content marketing, podcasts, small business, professional services No Ep5: How to Use an Interview, Part 1 Ep5: How to Use an Interview, Part 1 full cf3ff360-7946-489b-8eb1-3b83124a246e https://share.transistor.fm/s/e07156c9 Everyone does interviews on their podcasts. But how can you make sure your interviews are serving your needs on your business's podcast? Zach has hundreds of hours of interview production to his name across agency work and his own podcasts and brings you the instructions on how to use an interview.

www.roosterhigh.com

  • (00:00) - Uses of a Podcast Interview, Part 1
  • (00:12) - Introduction
  • (00:44) - How and When To Use An Interview
  • (02:58) - Deciding What Episode Topics Need Interviews
  • (04:35) - What to Consider When Selecting Guests
  • (06:20) - Create A Solutions Hub Via Interviews
  • (09:13) - How To Interview: The Basics
  • (12:48) - Your Interview Goal: Information and Insights
  • (14:10) - What An Interview Shows Off About You
  • (15:25) - Conclusion
]]> Everyone does interviews on their podcasts. But how can you make sure your interviews are serving your needs on your business's podcast? Zach has hundreds of hours of interview production to his name across agency work and his own podcasts and brings you the instructions on how to use an interview.

www.roosterhigh.com

  • (00:00) - Uses of a Podcast Interview, Part 1
  • (00:12) - Introduction
  • (00:44) - How and When To Use An Interview
  • (02:58) - Deciding What Episode Topics Need Interviews
  • (04:35) - What to Consider When Selecting Guests
  • (06:20) - Create A Solutions Hub Via Interviews
  • (09:13) - How To Interview: The Basics
  • (12:48) - Your Interview Goal: Information and Insights
  • (14:10) - What An Interview Shows Off About You
  • (15:25) - Conclusion
]]> Fri, 01 Dec 2023 05:00:00 -0500 Zach Armstrong | Rooster High Productions, LLC Zach Armstrong | Rooster High Productions, LLC 1007 Everyone does interviews on their podcasts. But how can you make sure your interviews are serving your needs on your business's podcast? Zach has hundreds of hours of interview production to his name across agency work and his own podcasts and brings you the instructions on how to use an interview.

www.roosterhigh.com

  • (00:00) - Uses of a Podcast Interview, Part 1
  • (00:12) - Introduction
  • (00:44) - How and When To Use An Interview
  • (02:58) - Deciding What Episode Topics Need Interviews
  • (04:35) - What to Consider When Selecting Guests
  • (06:20) - Create A Solutions Hub Via Interviews
  • (09:13) - How To Interview: The Basics
  • (12:48) - Your Interview Goal: Information and Insights
  • (14:10) - What An Interview Shows Off About You
  • (15:25) - Conclusion
]]> content marketing, podcasts, small business, professional services No Ep4: Go Solo To Show Expertise Ep4: Go Solo To Show Expertise full 4fff81bb-a543-4c14-831e-4afb1b119417 https://share.transistor.fm/s/e8dd084e Interviews are great, but when you're using a podcast as your service business's content marketing machine you need to show off your business's best asset: you. Join your host Zach Armstrong of Rooster High Productions as you review the communications best practices that point toward solo episodes as the way to build your credibility with an audience.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
Instagram | Facebook | YouTube | TikTok | LinkedIn

  • (00:00) - Ep.4: Go Solo To Show Expertise
  • (00:12) - Introduction
  • (00:56) - Your Expertise Is A Differentiator In Content
  • (03:24) - The Medium Is The Message
  • (05:19) - Show, Don't Tell
  • (07:05) - Structure Your Solo Episodes Well
  • (09:41) - Car Mechanics with Podcasts
  • (11:06) - Outro
]]> Interviews are great, but when you're using a podcast as your service business's content marketing machine you need to show off your business's best asset: you. Join your host Zach Armstrong of Rooster High Productions as you review the communications best practices that point toward solo episodes as the way to build your credibility with an audience.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
Instagram | Facebook | YouTube | TikTok | LinkedIn

  • (00:00) - Ep.4: Go Solo To Show Expertise
  • (00:12) - Introduction
  • (00:56) - Your Expertise Is A Differentiator In Content
  • (03:24) - The Medium Is The Message
  • (05:19) - Show, Don't Tell
  • (07:05) - Structure Your Solo Episodes Well
  • (09:41) - Car Mechanics with Podcasts
  • (11:06) - Outro
]]> Fri, 17 Nov 2023 04:01:00 -0500 Zach Armstrong | Rooster High Productions, LLC Zach Armstrong | Rooster High Productions, LLC 715 Interviews are great, but when you're using a podcast as your service business's content marketing machine you need to show off your business's best asset: you. Join your host Zach Armstrong of Rooster High Productions as you review the communications best practices that point toward solo episodes as the way to build your credibility with an audience.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
Instagram | Facebook | YouTube | TikTok | LinkedIn

  • (00:00) - Ep.4: Go Solo To Show Expertise
  • (00:12) - Introduction
  • (00:56) - Your Expertise Is A Differentiator In Content
  • (03:24) - The Medium Is The Message
  • (05:19) - Show, Don't Tell
  • (07:05) - Structure Your Solo Episodes Well
  • (09:41) - Car Mechanics with Podcasts
  • (11:06) - Outro
]]> content marketing, podcasts, small business, professional services No Ep3: Podcasts As A Business Tool Ep3: Podcasts As A Business Tool full a94f2c2e-1054-453e-820a-c54484a98d03 https://share.transistor.fm/s/7d145ef9 When you leverage a podcast the right way, it gives a few business superpowers. Maximize your time spent generating content marketing, build credibility, and use guest spots to land that meeting you want. Your host Zach Armstrong knows all about this process, and runs it for clients as Rooster High Productions.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
Instagram | Facebook | YouTube | TikTok | LinkedIn

  • (00:00) - Ep3: Podcasts As A Business Tool
  • (00:13) - Introduction
  • (01:03) - Other Kinds of Podcasts
  • (02:02) - Strategic Influence Podcasts
  • (03:53) - Content Marketing Superpowers in Podcasts
  • (06:38) - Guest Slots: Shoot Your Shot With A Big Name
]]> When you leverage a podcast the right way, it gives a few business superpowers. Maximize your time spent generating content marketing, build credibility, and use guest spots to land that meeting you want. Your host Zach Armstrong knows all about this process, and runs it for clients as Rooster High Productions.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
Instagram | Facebook | YouTube | TikTok | LinkedIn

  • (00:00) - Ep3: Podcasts As A Business Tool
  • (00:13) - Introduction
  • (01:03) - Other Kinds of Podcasts
  • (02:02) - Strategic Influence Podcasts
  • (03:53) - Content Marketing Superpowers in Podcasts
  • (06:38) - Guest Slots: Shoot Your Shot With A Big Name
]]> Fri, 10 Nov 2023 04:01:00 -0500 Zach Armstrong | Rooster High Productions, LLC Zach Armstrong | Rooster High Productions, LLC 571 When you leverage a podcast the right way, it gives a few business superpowers. Maximize your time spent generating content marketing, build credibility, and use guest spots to land that meeting you want. Your host Zach Armstrong knows all about this process, and runs it for clients as Rooster High Productions.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
Instagram | Facebook | YouTube | TikTok | LinkedIn

  • (00:00) - Ep3: Podcasts As A Business Tool
  • (00:13) - Introduction
  • (01:03) - Other Kinds of Podcasts
  • (02:02) - Strategic Influence Podcasts
  • (03:53) - Content Marketing Superpowers in Podcasts
  • (06:38) - Guest Slots: Shoot Your Shot With A Big Name
]]> content marketing, podcasts, small business, professional services No Ep2: Leverage Batching For Your Content Marketing Ep2: Leverage Batching For Your Content Marketing full d8634f05-86f5-42f1-8931-2efb7d7561b1 https://share.transistor.fm/s/b1dccdb6 Content marketing is vital and doesn't need to complicated. Your host Zach Armstrong walks you through the best practices regarding batching your content marketing, using it well, and staying on-message.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
Instagram | Facebook | YouTube | TikTok | LinkedIn

  • (00:00) - 2. Leverage Batching For Your Content Marketing
  • (00:21) - Introduction
  • (01:33) - Overview of the Process
  • (02:00) - Step One: Select A Medium
  • (02:27) - Step Two: Generate A Bunch Of Topics
  • (04:21) - Step Three: Create In Batches And On-Message
  • (06:21) - Step Four: Pull Six Shareable Moments
  • (08:14) - Step Five: Schedule Your Content
  • (09:26) - Step Six: Repost the Best Performing Content
  • (11:13) - Case Study: The Podcast You're Listening To
  • (14:05) - Outro
]]> Content marketing is vital and doesn't need to complicated. Your host Zach Armstrong walks you through the best practices regarding batching your content marketing, using it well, and staying on-message.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
Instagram | Facebook | YouTube | TikTok | LinkedIn

  • (00:00) - 2. Leverage Batching For Your Content Marketing
  • (00:21) - Introduction
  • (01:33) - Overview of the Process
  • (02:00) - Step One: Select A Medium
  • (02:27) - Step Two: Generate A Bunch Of Topics
  • (04:21) - Step Three: Create In Batches And On-Message
  • (06:21) - Step Four: Pull Six Shareable Moments
  • (08:14) - Step Five: Schedule Your Content
  • (09:26) - Step Six: Repost the Best Performing Content
  • (11:13) - Case Study: The Podcast You're Listening To
  • (14:05) - Outro
]]> Fri, 03 Nov 2023 04:00:00 -0400 Zach Armstrong | Rooster High Productions, LLC Zach Armstrong | Rooster High Productions, LLC 900 Content marketing is vital and doesn't need to complicated. Your host Zach Armstrong walks you through the best practices regarding batching your content marketing, using it well, and staying on-message.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
Instagram | Facebook | YouTube | TikTok | LinkedIn

  • (00:00) - 2. Leverage Batching For Your Content Marketing
  • (00:21) - Introduction
  • (01:33) - Overview of the Process
  • (02:00) - Step One: Select A Medium
  • (02:27) - Step Two: Generate A Bunch Of Topics
  • (04:21) - Step Three: Create In Batches And On-Message
  • (06:21) - Step Four: Pull Six Shareable Moments
  • (08:14) - Step Five: Schedule Your Content
  • (09:26) - Step Six: Repost the Best Performing Content
  • (11:13) - Case Study: The Podcast You're Listening To
  • (14:05) - Outro
]]> content marketing, podcasts, small business, professional services No Ep1: You Are Your Greatest Marketing Asset Ep1: You Are Your Greatest Marketing Asset full 63ff25e5-7743-486a-ac1a-258b6422d2d6 https://share.transistor.fm/s/6d3368cd Relationships are foundational in professional service businesses, so use yourself in your own marketing and give your ideal client a chance to know you. Your host Zach Armstrong, founder at Rooster High Productions, walks you through all the reasons you need to be present in your own marketing.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
Instagram | Facebook | YouTube | TikTok | LinkedIn

  • (00:00) - 1. You Are Your Greatest Marketing Asset
  • (00:13) - Introduction
  • (01:30) - Parasocial Relationship
  • (03:25) - Your Are A Differentiator
  • (04:28) - The Competition Doesn't Have You
  • (06:50) - Maximize Your Audience's Chance To Know You
  • (08:32) - Advantages Of A Content Marketing Workflow Using Podcasts
  • (09:18) - Outro
]]> Relationships are foundational in professional service businesses, so use yourself in your own marketing and give your ideal client a chance to know you. Your host Zach Armstrong, founder at Rooster High Productions, walks you through all the reasons you need to be present in your own marketing.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
Instagram | Facebook | YouTube | TikTok | LinkedIn

  • (00:00) - 1. You Are Your Greatest Marketing Asset
  • (00:13) - Introduction
  • (01:30) - Parasocial Relationship
  • (03:25) - Your Are A Differentiator
  • (04:28) - The Competition Doesn't Have You
  • (06:50) - Maximize Your Audience's Chance To Know You
  • (08:32) - Advantages Of A Content Marketing Workflow Using Podcasts
  • (09:18) - Outro
]]> Fri, 20 Oct 2023 04:01:00 -0400 Zach Armstrong | Rooster High Productions, LLC Zach Armstrong | Rooster High Productions, LLC 599 Relationships are foundational in professional service businesses, so use yourself in your own marketing and give your ideal client a chance to know you. Your host Zach Armstrong, founder at Rooster High Productions, walks you through all the reasons you need to be present in your own marketing.

Read more on the Rooster High Productions website.
Reach out to Zach here.
Find video clips from this episode on social:
Instagram | Facebook | YouTube | TikTok | LinkedIn

  • (00:00) - 1. You Are Your Greatest Marketing Asset
  • (00:13) - Introduction
  • (01:30) - Parasocial Relationship
  • (03:25) - Your Are A Differentiator
  • (04:28) - The Competition Doesn't Have You
  • (06:50) - Maximize Your Audience's Chance To Know You
  • (08:32) - Advantages Of A Content Marketing Workflow Using Podcasts
  • (09:18) - Outro
]]> content marketing, podcasts, small business, professional services No