REVolution

Cold Emails and Hot RevOps

Mary Blanks and Alex Krawchick — Mon, 19 Dec 2022 00:00:00 -0500

On this episode of the B2B REVolution Podcast, Kelsey Galarza joins us to talk about everything from the latest in B2B revenue to why marketing and sales has become oversaturated by technology that enables mass outreach at scale while sacrificing quality and high-value experiences. We also touch on hot topics like declining response rates for cold outreach, the overuse of third party intent, marketing compensation, attribution, and more.

REVolution is powered by Klearly and hosted by Mary Blanks and Alex Krawchick.

At Klearly, we’re here to help revenue teams work better together. Klearly’s revenue guidance system aggregates critical data sources to create a clear picture of what’s happening across your existing accounts so your team can prioritize and take immediate action. To learn more, visit us at klearly.com today.

Putting the P in product-market fit

Mary Blanks and Alex Krawchick — Mon, 28 Nov 2022 00:00:00 -0500

Listen in as Marcus Andrews joins us to talk about the current state of B2B product marketing and how things are evolving as organizations shift from growth at all costs strategies to having more focus on retaining and growing their existing customer base. He also shares four things every go to market team should be considering as we face uncertain times in the coming quarters.

Marcus Andrews is the Director of Product Marketing at Pendo and the author of a book called Narrative Design for Business. He's a well respected member of the Product Marketing Alliance and an authority on all things product and how it influences the rest of the organization. Follow Marcus on LinkedIn to learn more.

Learn more about LinkSquares AI-powered, end-to-end contract technology that helps legal and finance teams work together efficiently.

The Art & Science of Sales Management

Mary Blanks and Alex Krawchick — Mon, 21 Nov 2022 00:00:00 -0500

This episode is all about the state of B2B selling and covers the hottest topics being discussed by sales teams around the globe today. The featured guest is Ryan Walsh, the Founder and CEO of RepVue. We discuss the importance of first-line sales managers and the art and science required to sell well. Other topics include why product market fit is so important, why you shouldn't chase high OTE alone, and what Ryan sees for the future of B2B sales.

Ryan Walsh is the founder and CEO of RepVue, the world’s largest crowdsourced sales team ratings platform. Prior to founding RepVue, he led GrowthLine Consulting for 6 years and had a 16 year run at ChannelAdvisor growing his scope of responsibility from sales executive to CRO. Ryan works with sellers all day long and talks about the great data he and his team collects and the insights gained on LinkedIn. We recommend giving him a follow: https://www.linkedin.com/in/ryancwalsh/

A winning mindset for revenue teams

Mary Blanks and Alex Krawchick — Mon, 14 Nov 2022 00:00:00 -0500

Join along as Steve Travaglini shares his winning mindset philosophy. We discuss everything from how he got his start in sales to how he’s creating a butterfly effect for his sales team. You’ll want to hear about their work with a mindset coach and what Steve thinks about being “hardcore”. Spoiler alert…it’s not as intense as you might initially think. We wrap up by talking about alignment and why shared goals across sales, marketing, and customer success is critical.

Steve Travaglini is the Chief Revenue Officer at LinkSquares, the fastest-growing AI-powered contracting platform for legal teams. He got his start in the school of hard knocks and has worked his way up from an individual contributor, to team lead, and beyond. He's passionate about empowering others and coaching them on their own path to success. Follow Steve on LinkedIn to learn more.

REVolution is powered by Klearly and hosted by Mary Blanks and Alex Krawchick.

Learn more about LinkSquares AI-powered, end-to-end contract technology that helps legal and finance teams work together efficiently.

From Legos to MarTech Logos and Beyond!

Mary Blanks and Alex Krawchick — Mon, 07 Nov 2022 00:00:00 -0500

The energy and enthusiasm in this episode is palpable as Scott Brinker joins us to talk about everything from the Martech map to the intersection of digital transformation and customer experience. We'll also touch on why many organizations continue to struggle with internal change management.

Scott Brinker is the Vice President of Platform Ecosystem at HubSpot and is a creator of the "infamous" Marketing Technology Landscape map. He’s a writer, speaker, and content creator who is incredibly passionate about all things digital transformation and its intersection with technology, data, people, and processes.

REVolution is powered by Klearly and hosted by Mary Blanks and Alex Krawchick.

Take Me Out to the Sales Game

Mary Blanks and Alex Krawchick — Mon, 31 Oct 2022 00:00:00 -0400

We're joined by Corporate Bro (aka Ross Pomerantz) where we touch on everything from how he got his start in sales, to a shared love of baseball, what he thinks about marketing, and why getting older is hard.

Ross Pomerantz is a B2B influencer, founder, investor, and sales tech advisor. If you’re on Instagram or LinkedIn, it’s likely you know him as THE Corporate Bro. With over 300,000 followers on Instagram, 73,000 on LinkedIn, and nearly 23,000 on YouTube, he has generated a ton of content since getting his start in sales back in 2013 at Oracle. Check out his work and follow along on Facebook, Twitter, Instagram, YouTube and LinkedIn

REVolution is powered by Klearly and hosted by Mary Blanks and Alex Krawchick.

Ecosystems, Partners, and Communities, oh my!

Mary Blanks and Alex Krawchick — Mon, 24 Oct 2022 00:00:00 -0400

Listen in as we explore the continued pressure B2B teams have to evolve the way we connect with buyers, along with the increasing role ecosystems, partners, and communities must play in driving sustainable growth.

Jill Rowley has spent more than two decades in B2B SaaS with experiences in many notable companies including Salesforce, Eloqua, and Marketo. She’s an advisor with experience across sales and marketing technology companies and is a Limited Partner and Go-To-Market Advisor at Stage 2 Capital. She's all about focusing on the customer and supporting your GTM efforts with a broad ecosystem of partners and a strong community. You can follow Jill on LinkedIn.

REVolution is powered by Klearly and hosted by Mary Blanks and Alex Krawchick.

The best revenue teams know the power of partnerships. The PLX Summit, sponsored by Partnerhacker, is a free 5 day virtual experience with world class speakers discussing partner strategies for the whole go-to-market team November 7-11. Head to plxsummit.com for more information and to register now.

Putting the market in go to market (GTM)

Mary Blanks and Alex Krawchick — Mon, 17 Oct 2022 03:00:00 -0400

In this episode, Scott Vaughan shares why he thinks alignment is pure BS, what go to market should be defined as, and how teams should be working better together with the right ingredients in place.

Scott Vaughan is a seasoned executive focused on helping teams define and refine their overarching go-to-market (GTM) strategies and how they work together across the organization to activate them. He advises CXOs, founders, and investors on how to best breakthrough or get unstuck on their growth journeys. Scott is also an analyst for the Acceleration Economy and held multiple leadership roles in many successful organizations, including time as the Chief Marketing Officer at Integrate and UBM. You can follow Scott on LinkedIn.

REVolution is powered by Klearly and hosted by Mary Blanks and Alex Krawchick.

Revenue growth is powered by great revenue growth operations. CS2, a full-service agency, partners with B2B marketing and revenue ops teams on big challenges like operationalizing growth strategies, building reliable analytics frameworks, or implementing a full tech stack. Go to cs2marketing.com to learn more about services and discover the fwd:thinking newsletter and podcast.

Building trust with sales and marketing one marble at a time

Mary Blanks and Alex Krawchick — Mon, 10 Oct 2022 03:00:00 -0400

Do you ever wish sales and marketing could work better together? Dig into this episode where Jackie Yeaney talks about her background, mission based leadership, and one of the best sales and marketing relationships she's ever had where trust, respect, and shared metrics created a foundation for lasting success.

Jackie is a distinguished marketing leader with experience at Boston Consulting Group, Delta, Ellucian, Red Hat, and Tableau, and is an executive coach, advisor, and current board member at Avaya and Talk Space. She is dedicated to creating mission-based alignment for her teams and focusing on stories and journeys to support the customer experience.

REVolution is powered by Klearly and hosted by Mary Blanks and Alex Krawchick.

Join the B2B REVolution!

Mary Blanks and Alex Krawchick — Mon, 03 Oct 2022 03:00:00 -0400

This two minute trailer will provide you with a preview of the awesome conversations to come in Season 1 of REVolution. Be sure to follow the podcast and share it with others as we embark on a season full of engaging conversations with the brightest minds in B2B.