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    <description>&lt;p&gt;We created this podcast because I constantly heard marketing leaders complain about their sales counterparts.&lt;/p&gt;

&lt;p&gt;One thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson.&lt;/p&gt;

&lt;p&gt;Instead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink).&lt;/p&gt;

&lt;p&gt;It’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company.&lt;/p&gt;

&lt;p&gt;If you’re a new sales or marketing startup leader or just curious how GTM strategy works at a growing startup - grab a glass and join us!&lt;/p&gt;

&lt;p&gt;Natalie Marcotullio - Head of Growth at &lt;a href="https://www.navattic.com/" target="_blank"&gt;Navattic&lt;/a&gt;&lt;/p&gt;</description>
    <copyright>Navattic, Inc</copyright>
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    <pubDate>Mon, 01 Jun 2026 23:05:16 +0000</pubDate>
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    <itunes:author>Navattic</itunes:author>
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    <itunes:summary>&lt;p&gt;We created this podcast because I constantly heard marketing leaders complain about their sales counterparts.&lt;/p&gt;

&lt;p&gt;One thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson.&lt;/p&gt;

&lt;p&gt;Instead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink).&lt;/p&gt;

&lt;p&gt;It’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company.&lt;/p&gt;

&lt;p&gt;If you’re a new sales or marketing startup leader or just curious how GTM strategy works at a growing startup - grab a glass and join us!&lt;/p&gt;

&lt;p&gt;Natalie Marcotullio - Head of Growth at &lt;a href="https://www.navattic.com/" target="_blank"&gt;Navattic&lt;/a&gt;&lt;/p&gt;</itunes:summary>
    <itunes:subtitle>&lt;p&gt;We created this podcast because I constantly heard marketing leaders complain about their sales counterparts.&lt;/p&gt;

&lt;p&gt;One thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson.&lt;/p&gt;

&lt;p&gt;Instead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink).&lt;/p&gt;

&lt;p&gt;It’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company.&lt;/p&gt;

&lt;p&gt;If you’re a new sales or marketing startup leader or just curious how GTM strategy works at a growing startup - grab a glass and join us!&lt;/p&gt;

&lt;p&gt;Natalie Marcotullio - Head of Growth at &lt;a href="https://www.navattic.com/" target="_blank"&gt;Navattic&lt;/a&gt;&lt;/p&gt;.</itunes:subtitle>
    <itunes:keywords></itunes:keywords>
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      <itunes:name>Navattic</itunes:name>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>Yes</itunes:explicit>
    <item>
      <title>GTM News Desk: The Onboarding Framework That Still Works in the Age of AI with Ramli John</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>GTM News Desk: The Onboarding Framework That Still Works in the Age of AI with Ramli John</itunes:title>
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      <description>
        <![CDATA[<p>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p><br>In this episode, Ramli John, founder of DelightPath and author of Eureka, pushes back on the ship-it-and-see mindset sweeping through B2B. He explains why reducing time-to-value too aggressively can wreck week-one retention, how friction is actually necessary for learning, and why the teams winning with AI right now are the ones going deep on one thing, not wide on twenty.</p><p>Ramli also shares a first look at his upcoming book, Delightful Intelligence, and why the principles behind great onboarding haven't changed just because there's a chat box on the screen.</p><p><strong>Jump into the action:<br></strong><br></p><p>(00:00) Why AI acts like an eager intern who agrees with everything</p><p>(02:37) Pew Research: More US adults concerned about AI than excited </p><p>(04:16) AI fatigue is real—news cycles, layoffs, and broken efficiency promises</p><p>(08:27) The shortcut mindset AI is creating inside teams</p><p>(12:24) What the best AI models look like </p><p>(17:10) Meet Ramli John, founder of DelightPath</p><p>(19:59) Why great onboarding in the AI era still starts with core principles</p><p>(25:32) The EUREKA framework: a cross-functional approach to onboarding</p><p>(30:12) Why friction is not the enemy in user onboarding</p><p>(35:00) Chat interfaces vs. MCPs: What actually reduces onboarding friction</p><p>(40:44) The blank page problem and why "it can do anything" is terrible UX</p><p>(43:32) How many product updates can your users actually absorb?</p><p>(45:49) The right way to roll out a navigation change</p><p>(49:45) Why human conversations matter more than ever in a vibe-coded world</p><p>(52:16) Why Claude is beating OpenAI by playing the long game</p><p>Connect with Ramli John: </p><p>https://www.linkedin.com/in/ramlijohn/</p><p>Check out DelightPath: </p><p>https://delightpath.com/</p><p>Get <em>Eureka: The Product Onboarding Playbook for High-Growth B2B Companies: </em>https://www.damngravity.com/products/eureka-by-ramli-john </p><p>Produced in partnership with Share Your Genius: </p><p>https://shareyourgenius.com/</p><p><strong>Resources:<br></strong><br></p><p>Key findings about how Americans view AI: </p><p>https://www.pewresearch.org/short-reads/2026/03/12/key-findings-about-how-americans-view-artificial-intelligence/</p><p>The 2026 AI Index Report: https://hai.stanford.edu/ai-index/2026-ai-index-report</p>]]>
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      <content:encoded>
        <![CDATA[<p>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p><br>In this episode, Ramli John, founder of DelightPath and author of Eureka, pushes back on the ship-it-and-see mindset sweeping through B2B. He explains why reducing time-to-value too aggressively can wreck week-one retention, how friction is actually necessary for learning, and why the teams winning with AI right now are the ones going deep on one thing, not wide on twenty.</p><p>Ramli also shares a first look at his upcoming book, Delightful Intelligence, and why the principles behind great onboarding haven't changed just because there's a chat box on the screen.</p><p><strong>Jump into the action:<br></strong><br></p><p>(00:00) Why AI acts like an eager intern who agrees with everything</p><p>(02:37) Pew Research: More US adults concerned about AI than excited </p><p>(04:16) AI fatigue is real—news cycles, layoffs, and broken efficiency promises</p><p>(08:27) The shortcut mindset AI is creating inside teams</p><p>(12:24) What the best AI models look like </p><p>(17:10) Meet Ramli John, founder of DelightPath</p><p>(19:59) Why great onboarding in the AI era still starts with core principles</p><p>(25:32) The EUREKA framework: a cross-functional approach to onboarding</p><p>(30:12) Why friction is not the enemy in user onboarding</p><p>(35:00) Chat interfaces vs. MCPs: What actually reduces onboarding friction</p><p>(40:44) The blank page problem and why "it can do anything" is terrible UX</p><p>(43:32) How many product updates can your users actually absorb?</p><p>(45:49) The right way to roll out a navigation change</p><p>(49:45) Why human conversations matter more than ever in a vibe-coded world</p><p>(52:16) Why Claude is beating OpenAI by playing the long game</p><p>Connect with Ramli John: </p><p>https://www.linkedin.com/in/ramlijohn/</p><p>Check out DelightPath: </p><p>https://delightpath.com/</p><p>Get <em>Eureka: The Product Onboarding Playbook for High-Growth B2B Companies: </em>https://www.damngravity.com/products/eureka-by-ramli-john </p><p>Produced in partnership with Share Your Genius: </p><p>https://shareyourgenius.com/</p><p><strong>Resources:<br></strong><br></p><p>Key findings about how Americans view AI: </p><p>https://www.pewresearch.org/short-reads/2026/03/12/key-findings-about-how-americans-view-artificial-intelligence/</p><p>The 2026 AI Index Report: https://hai.stanford.edu/ai-index/2026-ai-index-report</p>]]>
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      <pubDate>Mon, 01 Jun 2026 23:05:13 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/367b7890/827fab5a.mp3" length="52495109" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
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      <itunes:duration>3279</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p><br>In this episode, Ramli John, founder of DelightPath and author of Eureka, pushes back on the ship-it-and-see mindset sweeping through B2B. He explains why reducing time-to-value too aggressively can wreck week-one retention, how friction is actually necessary for learning, and why the teams winning with AI right now are the ones going deep on one thing, not wide on twenty.</p><p>Ramli also shares a first look at his upcoming book, Delightful Intelligence, and why the principles behind great onboarding haven't changed just because there's a chat box on the screen.</p><p><strong>Jump into the action:<br></strong><br></p><p>(00:00) Why AI acts like an eager intern who agrees with everything</p><p>(02:37) Pew Research: More US adults concerned about AI than excited </p><p>(04:16) AI fatigue is real—news cycles, layoffs, and broken efficiency promises</p><p>(08:27) The shortcut mindset AI is creating inside teams</p><p>(12:24) What the best AI models look like </p><p>(17:10) Meet Ramli John, founder of DelightPath</p><p>(19:59) Why great onboarding in the AI era still starts with core principles</p><p>(25:32) The EUREKA framework: a cross-functional approach to onboarding</p><p>(30:12) Why friction is not the enemy in user onboarding</p><p>(35:00) Chat interfaces vs. MCPs: What actually reduces onboarding friction</p><p>(40:44) The blank page problem and why "it can do anything" is terrible UX</p><p>(43:32) How many product updates can your users actually absorb?</p><p>(45:49) The right way to roll out a navigation change</p><p>(49:45) Why human conversations matter more than ever in a vibe-coded world</p><p>(52:16) Why Claude is beating OpenAI by playing the long game</p><p>Connect with Ramli John: </p><p>https://www.linkedin.com/in/ramlijohn/</p><p>Check out DelightPath: </p><p>https://delightpath.com/</p><p>Get <em>Eureka: The Product Onboarding Playbook for High-Growth B2B Companies: </em>https://www.damngravity.com/products/eureka-by-ramli-john </p><p>Produced in partnership with Share Your Genius: </p><p>https://shareyourgenius.com/</p><p><strong>Resources:<br></strong><br></p><p>Key findings about how Americans view AI: </p><p>https://www.pewresearch.org/short-reads/2026/03/12/key-findings-about-how-americans-view-artificial-intelligence/</p><p>The 2026 AI Index Report: https://hai.stanford.edu/ai-index/2026-ai-index-report</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>GTM News Desk: Redefining Pricing in the Age of AI with Roee Hartuv</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>GTM News Desk: Redefining Pricing in the Age of AI with Roee Hartuv</itunes:title>
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        <![CDATA[<p>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p><br>In this episode, Roee Hartuv, founder of Willingness to Pay, uncovers the truth about pricing and packaging in today’s rapidly evolving tech landscape. Roee explains why the old “good, better, best” model may no longer cut it and how the Jobs-to-Be-Done framework offers a more customer-centric approach. He goes into how businesses can transition to more dynamic pricing models, including credit and usage-based strategies, to meet the growing demands of AI-powered solutions.</p><p>He discusses real-world examples from his work with SaaS and AI-driven companies, offering practical insights on how to keep margins healthy without sacrificing value or transparency. Roee gives us a look at how AI integration is reshaping the pricing landscape and why businesses need to rethink traditional models to avoid margin erosion.</p><p><strong>Jump into the action:<br></strong><br></p><p>(00:00) Why pricing models are more than just numbers</p><p>(03:09) AI products need a new pricing strategy</p><p>(14:37) What Jobs to Be Done reveals about pricing and value</p><p>(15:22) The "good, better, best" model isn't enough anymore</p><p>(22:39) Should AI-driven businesses always adopt value-based pricing?</p><p>(23:33) How AI pricing examples are shaping future business models</p><p>(24:58) How AI is challenging traditional pricing models</p><p>(34:46) Pricing for enterprise and smaller customers without sacrificing simplicity</p><p>(37:27) The importance of transparency in pricing</p><p>(39:38) Why customer journeys are key to the right pricing structure</p><p>(43:46) Roee's tips on testing and refining your pricing models</p><p>Connect with Roee Hartuv: https://www.linkedin.com/in/roeehartuv/ </p><p>Check out: https://www.willingnesstopay.com/ </p><p>Produced in partnership with Share Your Genius: https://shareyourgenius.com/</p>]]>
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      <content:encoded>
        <![CDATA[<p>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p><br>In this episode, Roee Hartuv, founder of Willingness to Pay, uncovers the truth about pricing and packaging in today’s rapidly evolving tech landscape. Roee explains why the old “good, better, best” model may no longer cut it and how the Jobs-to-Be-Done framework offers a more customer-centric approach. He goes into how businesses can transition to more dynamic pricing models, including credit and usage-based strategies, to meet the growing demands of AI-powered solutions.</p><p>He discusses real-world examples from his work with SaaS and AI-driven companies, offering practical insights on how to keep margins healthy without sacrificing value or transparency. Roee gives us a look at how AI integration is reshaping the pricing landscape and why businesses need to rethink traditional models to avoid margin erosion.</p><p><strong>Jump into the action:<br></strong><br></p><p>(00:00) Why pricing models are more than just numbers</p><p>(03:09) AI products need a new pricing strategy</p><p>(14:37) What Jobs to Be Done reveals about pricing and value</p><p>(15:22) The "good, better, best" model isn't enough anymore</p><p>(22:39) Should AI-driven businesses always adopt value-based pricing?</p><p>(23:33) How AI pricing examples are shaping future business models</p><p>(24:58) How AI is challenging traditional pricing models</p><p>(34:46) Pricing for enterprise and smaller customers without sacrificing simplicity</p><p>(37:27) The importance of transparency in pricing</p><p>(39:38) Why customer journeys are key to the right pricing structure</p><p>(43:46) Roee's tips on testing and refining your pricing models</p><p>Connect with Roee Hartuv: https://www.linkedin.com/in/roeehartuv/ </p><p>Check out: https://www.willingnesstopay.com/ </p><p>Produced in partnership with Share Your Genius: https://shareyourgenius.com/</p>]]>
      </content:encoded>
      <pubDate>Mon, 01 Jun 2026 23:04:02 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/17bc378d/8078182b.mp3" length="90156830" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EhGZoRYSEAlCpSP3RVxYlL6hSYgqQzR04Wvw79S6_mk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OTY3/ZDNkNjA3OTBmYTE2/YjY1NWRiZjgyZWIx/Mjg3MS53ZWJw.jpg"/>
      <itunes:duration>2816</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p><br>In this episode, Roee Hartuv, founder of Willingness to Pay, uncovers the truth about pricing and packaging in today’s rapidly evolving tech landscape. Roee explains why the old “good, better, best” model may no longer cut it and how the Jobs-to-Be-Done framework offers a more customer-centric approach. He goes into how businesses can transition to more dynamic pricing models, including credit and usage-based strategies, to meet the growing demands of AI-powered solutions.</p><p>He discusses real-world examples from his work with SaaS and AI-driven companies, offering practical insights on how to keep margins healthy without sacrificing value or transparency. Roee gives us a look at how AI integration is reshaping the pricing landscape and why businesses need to rethink traditional models to avoid margin erosion.</p><p><strong>Jump into the action:<br></strong><br></p><p>(00:00) Why pricing models are more than just numbers</p><p>(03:09) AI products need a new pricing strategy</p><p>(14:37) What Jobs to Be Done reveals about pricing and value</p><p>(15:22) The "good, better, best" model isn't enough anymore</p><p>(22:39) Should AI-driven businesses always adopt value-based pricing?</p><p>(23:33) How AI pricing examples are shaping future business models</p><p>(24:58) How AI is challenging traditional pricing models</p><p>(34:46) Pricing for enterprise and smaller customers without sacrificing simplicity</p><p>(37:27) The importance of transparency in pricing</p><p>(39:38) Why customer journeys are key to the right pricing structure</p><p>(43:46) Roee's tips on testing and refining your pricing models</p><p>Connect with Roee Hartuv: https://www.linkedin.com/in/roeehartuv/ </p><p>Check out: https://www.willingnesstopay.com/ </p><p>Produced in partnership with Share Your Genius: https://shareyourgenius.com/</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>GTM News Desk: Why Your AI Outputs Are Only As Good As the Brain You Fed It with Eric Holland and Anna Furmanov</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>GTM News Desk: Why Your AI Outputs Are Only As Good As the Brain You Fed It with Eric Holland and Anna Furmanov</itunes:title>
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      <link>https://share.transistor.fm/s/a9c85630</link>
      <description>
        <![CDATA[<p>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p><br>In this episode, Mojo Founder Eric Holland and Messaging Whisperer Anna Furmanov reveal what's really broken about how B2B companies develop and distribute their messaging. They dig into why most customer research is pulled from the most biased data available and how to document your decision-making, not just your knowledge, so AI can actually replicate your judgment. They also provide answers to why chasing every new AI workflow is making most marketers worse, not faster. Eric and Anna challenge the idea that volume of insights equals quality of insights, arguing that a single finding that changes how your whole company goes to market is worth more than a hundred tagged Gong quotes.</p><p><strong>Jump into the action:<br></strong><br></p><p>(00:00) Why B2B research should make you emotional about a lip balm</p><p>(00:35) What CMOs are actually talking about at conferences right now</p><p>(04:40) How shame and fear became the default AI adoption strategy</p><p>(08:41) The difference between AI-exhausted and AI-excited teams</p><p>(12:44) Four Tendencies and what it means for AI adoption</p><p>(16:31) Why B2B messaging is broken even at well-funded startups</p><p>(19:14) What separates Mojo from just pointing Claude at your Notion</p><p>(27:26) What good writing actually feels like and whether AI can get there</p><p>(32:17) The solar plexus test and how to know when your copy is working</p><p>(34:05) Why nuance and emotion are the real gap in AI writing</p><p>(39:27) Why most insight tools are just pattern-matching machines</p><p>(44:19) How to check if your researcher is actually any good</p><p>(47:30) The danger of everyone using the same tools to find the same answers</p><p>(50:01) What B2B marketing gets wrong that B2C figured out long ago</p><p>(53:21) Go deep on one thing for a quarter</p><p>(55:22) Why you should only build what you already know cold</p><p>Connect with Eric Holland: https://www.linkedin.com/in/eric-holland-not-a-marketer/ </p><p>Connect with Anna Furmanov: https://www.linkedin.com/in/annafurmanov/ </p><p>Check out: https://mojopmm.com/ </p><p><br>Produced in partnership with Share Your Genius: https://shareyourgenius.com/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p><br>In this episode, Mojo Founder Eric Holland and Messaging Whisperer Anna Furmanov reveal what's really broken about how B2B companies develop and distribute their messaging. They dig into why most customer research is pulled from the most biased data available and how to document your decision-making, not just your knowledge, so AI can actually replicate your judgment. They also provide answers to why chasing every new AI workflow is making most marketers worse, not faster. Eric and Anna challenge the idea that volume of insights equals quality of insights, arguing that a single finding that changes how your whole company goes to market is worth more than a hundred tagged Gong quotes.</p><p><strong>Jump into the action:<br></strong><br></p><p>(00:00) Why B2B research should make you emotional about a lip balm</p><p>(00:35) What CMOs are actually talking about at conferences right now</p><p>(04:40) How shame and fear became the default AI adoption strategy</p><p>(08:41) The difference between AI-exhausted and AI-excited teams</p><p>(12:44) Four Tendencies and what it means for AI adoption</p><p>(16:31) Why B2B messaging is broken even at well-funded startups</p><p>(19:14) What separates Mojo from just pointing Claude at your Notion</p><p>(27:26) What good writing actually feels like and whether AI can get there</p><p>(32:17) The solar plexus test and how to know when your copy is working</p><p>(34:05) Why nuance and emotion are the real gap in AI writing</p><p>(39:27) Why most insight tools are just pattern-matching machines</p><p>(44:19) How to check if your researcher is actually any good</p><p>(47:30) The danger of everyone using the same tools to find the same answers</p><p>(50:01) What B2B marketing gets wrong that B2C figured out long ago</p><p>(53:21) Go deep on one thing for a quarter</p><p>(55:22) Why you should only build what you already know cold</p><p>Connect with Eric Holland: https://www.linkedin.com/in/eric-holland-not-a-marketer/ </p><p>Connect with Anna Furmanov: https://www.linkedin.com/in/annafurmanov/ </p><p>Check out: https://mojopmm.com/ </p><p><br>Produced in partnership with Share Your Genius: https://shareyourgenius.com/</p>]]>
      </content:encoded>
      <pubDate>Mon, 01 Jun 2026 23:02:13 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/a9c85630/5eb40ab6.mp3" length="113876568" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/XIo8LacMZ_1PthLBgKCqSIty_nBfjGICgfepC1T_UNE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNzlm/NDc1M2Q5M2JlMmQy/YTRiNTc4YTVlOGZk/MTE0Ni53ZWJw.jpg"/>
      <itunes:duration>3558</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p><br>In this episode, Mojo Founder Eric Holland and Messaging Whisperer Anna Furmanov reveal what's really broken about how B2B companies develop and distribute their messaging. They dig into why most customer research is pulled from the most biased data available and how to document your decision-making, not just your knowledge, so AI can actually replicate your judgment. They also provide answers to why chasing every new AI workflow is making most marketers worse, not faster. Eric and Anna challenge the idea that volume of insights equals quality of insights, arguing that a single finding that changes how your whole company goes to market is worth more than a hundred tagged Gong quotes.</p><p><strong>Jump into the action:<br></strong><br></p><p>(00:00) Why B2B research should make you emotional about a lip balm</p><p>(00:35) What CMOs are actually talking about at conferences right now</p><p>(04:40) How shame and fear became the default AI adoption strategy</p><p>(08:41) The difference between AI-exhausted and AI-excited teams</p><p>(12:44) Four Tendencies and what it means for AI adoption</p><p>(16:31) Why B2B messaging is broken even at well-funded startups</p><p>(19:14) What separates Mojo from just pointing Claude at your Notion</p><p>(27:26) What good writing actually feels like and whether AI can get there</p><p>(32:17) The solar plexus test and how to know when your copy is working</p><p>(34:05) Why nuance and emotion are the real gap in AI writing</p><p>(39:27) Why most insight tools are just pattern-matching machines</p><p>(44:19) How to check if your researcher is actually any good</p><p>(47:30) The danger of everyone using the same tools to find the same answers</p><p>(50:01) What B2B marketing gets wrong that B2C figured out long ago</p><p>(53:21) Go deep on one thing for a quarter</p><p>(55:22) Why you should only build what you already know cold</p><p>Connect with Eric Holland: https://www.linkedin.com/in/eric-holland-not-a-marketer/ </p><p>Connect with Anna Furmanov: https://www.linkedin.com/in/annafurmanov/ </p><p>Check out: https://mojopmm.com/ </p><p><br>Produced in partnership with Share Your Genius: https://shareyourgenius.com/</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>GTM News Desk: The Product Marketing x Content Marketing Playbook with Camille Trent</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>GTM News Desk: The Product Marketing x Content Marketing Playbook with Camille Trent</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/fe19abaa</link>
      <description>
        <![CDATA[<p>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk" rel="noopener noreferrer">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p>In this episode, Camille Trent, Content Marketing Lead at Auror, breaks down what it takes to build stronger B2B content in an AI-shaped world. She shares how marketers can turn transcripts, customer conversations, and internal knowledge into better campaigns, why long-form content still works when it’s sharp and well edited, and how content, product marketing, and SEO are becoming more connected than ever. Camille also digs into the balance between creativity and brand fit, arguing that great content starts with knowing your audience and creating something worth their time.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk" rel="noopener noreferrer">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p>In this episode, Camille Trent, Content Marketing Lead at Auror, breaks down what it takes to build stronger B2B content in an AI-shaped world. She shares how marketers can turn transcripts, customer conversations, and internal knowledge into better campaigns, why long-form content still works when it’s sharp and well edited, and how content, product marketing, and SEO are becoming more connected than ever. Camille also digs into the balance between creativity and brand fit, arguing that great content starts with knowing your audience and creating something worth their time.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 01 Apr 2026 14:46:49 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/fe19abaa/fbb3adad.mp3" length="44498438" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/rticI1Fgf9xF53k8iRZqkvEgsDDUsfaKycotv2zGCow/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xY2Y4/NzMyOTNmZjk5NTQx/ZWQ4ZTBhZDNkNGRh/MDc5My5wbmc.jpg"/>
      <itunes:duration>2782</itunes:duration>
      <itunes:summary>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: GTM News Desk with Mark Kilens. GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. In this episode, Camille Trent, Content Marketing Lead at Auror, breaks down what it takes to build stronger B2B content in an AI-shaped world. She shares how marketers can turn transcripts, customer conversations, and internal knowledge into better campaigns, why long-form content still works when it’s sharp and well edited, and how content, product marketing, and SEO are becoming more connected than ever. Camille also digs into the balance between creativity and brand fit, arguing that great content starts with knowing your audience and creating something worth their time.</itunes:summary>
      <itunes:subtitle>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: GTM News Desk with Mark Kilens. GTM News Desk also talk</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>GTM News Desk: Customer Value is the Only Metric That Matters with Keith Frankel</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>GTM News Desk: Customer Value is the Only Metric That Matters with Keith Frankel</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/636b0c4c</link>
      <description>
        <![CDATA[<p>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk" rel="noopener noreferrer">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p>In this episode, Keith Frankel, CEO of Totango, shares his bold approach to customer success and growth. He explains why traditional metrics fall short and reveals how businesses can shift from product-driven to customer-led growth. Keith delves into the concept of value-driven alignment and discusses how AI is shaping the future of customer success. The conversation also tackles a broader shift in SaaS: if AI makes product features easy to replicate, companies will need new ways to stand out. Keith believes the answer isn’t product; it’s culture and operating DNA.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk" rel="noopener noreferrer">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p>In this episode, Keith Frankel, CEO of Totango, shares his bold approach to customer success and growth. He explains why traditional metrics fall short and reveals how businesses can shift from product-driven to customer-led growth. Keith delves into the concept of value-driven alignment and discusses how AI is shaping the future of customer success. The conversation also tackles a broader shift in SaaS: if AI makes product features easy to replicate, companies will need new ways to stand out. Keith believes the answer isn’t product; it’s culture and operating DNA.</p>]]>
      </content:encoded>
      <pubDate>Wed, 01 Apr 2026 14:43:27 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/636b0c4c/cb8c4f4a.mp3" length="45959644" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/0R0GDjLlY1mhA4X7BzmNAXILCmdOUEjYWQnQyRsOvDk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ZTgx/YjAzNGNjNmFlNjgw/OWFhYzY3MjcxNGZl/Y2Q0OC5wbmc.jpg"/>
      <itunes:duration>2873</itunes:duration>
      <itunes:summary>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: GTM News Desk with Mark Kilens. GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. In this episode, Keith Frankel, CEO of Totango, shares his bold approach to customer success and growth. He explains why traditional metrics fall short and reveals how businesses can shift from product-driven to customer-led growth. Keith delves into the concept of value-driven alignment and discusses how AI is shaping the future of customer success. The conversation also tackles a broader shift in SaaS: if AI makes product features easy to replicate, companies will need new ways to stand out. Keith believes the answer isn’t product; it’s culture and operating DNA.</itunes:summary>
      <itunes:subtitle>As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: GTM News Desk with Mark Kilens. GTM News Desk also talk</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>GTM News Desk: Cracking the Product-led Growth Code with Anastasia Kudrow</title>
      <itunes:season>5</itunes:season>
      <podcast:season>5</podcast:season>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>GTM News Desk: Cracking the Product-led Growth Code with Anastasia Kudrow</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>As we discussed in the last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk" rel="noopener noreferrer">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p>In this episode, Product Growth Expert Anastasia Kudrow shares her insights on understanding user behavior and applying psychological principles to enhance product-led growth. Anastasia reveals how to turn complex challenges into growth opportunities, offering strategies that help teams drive conversions and scale effectively.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>As we discussed in the last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: <a href="https://www.tackgtm.com/gtm-news-desk" rel="noopener noreferrer">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p>In this episode, Product Growth Expert Anastasia Kudrow shares her insights on understanding user behavior and applying psychological principles to enhance product-led growth. Anastasia reveals how to turn complex challenges into growth opportunities, offering strategies that help teams drive conversions and scale effectively.</p>]]>
      </content:encoded>
      <pubDate>Wed, 04 Mar 2026 10:53:18 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/d546ff94/db66e790.mp3" length="46596153" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/0e8ouk4cKbegirpA4jzX1eEvPszxAGIN9BJlsQC0yGY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMGI5/NzE1NDA4M2E4ZTQ5/MWIwMWZjODE3MTEx/YTA3NS5wbmc.jpg"/>
      <itunes:duration>2913</itunes:duration>
      <itunes:summary>As we discussed in the last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: GTM News Desk with Mark Kilens. GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. In this episode, Product Growth Expert Anastasia Kudrow shares her insights on understanding user behavior and applying psychological principles to enhance product-led growth. Anastasia reveals how to turn complex challenges into growth opportunities, offering strategies that help teams drive conversions and scale effectively.</itunes:summary>
      <itunes:subtitle>As we discussed in the last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: GTM News Desk with Mark Kilens. GTM News Desk also talk</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why we're taking a pause from Revenue on the Rocks</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Why we're taking a pause from Revenue on the Rocks</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/731c155c</link>
      <description>
        <![CDATA[<p>Ben and I discuss why we're pausing the podcast a bit for his upcoming paternity leave and how he planned for his leave. We cover factoring paternity leave into revenue planning and hiring timelines, balancing team autonomy with structure during his leave, and initial nerves telling the team (despite everyone's full support). </p><p>We also share that while Revenue on the Rocks is on a break, I'll be the cohost of another podcast - <a href="https://www.tackgtm.com/gtm-news-desk" rel="noopener noreferrer">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p>We’ll be streaming my episodes as co-host for GTM News Desk in the Revenue on the Rocks feed. </p><p>For the last episode for a bit: </p><p>I drink Merlot 🍷</p><p>Ben drinks a local IPA 🍺</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ben and I discuss why we're pausing the podcast a bit for his upcoming paternity leave and how he planned for his leave. We cover factoring paternity leave into revenue planning and hiring timelines, balancing team autonomy with structure during his leave, and initial nerves telling the team (despite everyone's full support). </p><p>We also share that while Revenue on the Rocks is on a break, I'll be the cohost of another podcast - <a href="https://www.tackgtm.com/gtm-news-desk" rel="noopener noreferrer">GTM News Desk</a> with Mark Kilens. </p><p>GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. </p><p>We’ll be streaming my episodes as co-host for GTM News Desk in the Revenue on the Rocks feed. </p><p>For the last episode for a bit: </p><p>I drink Merlot 🍷</p><p>Ben drinks a local IPA 🍺</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Feb 2026 12:16:57 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/731c155c/e619270d.mp3" length="21262765" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/pZFUY0IqFz1YCQquMVdnrAGrVu3VVxjVM0DenA8whA4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMGUy/ZGI4MzQ4OTJjOWIx/MDJhNjVlMWIzNTFi/ZTA2Ni5qcGc.jpg"/>
      <itunes:duration>1329</itunes:duration>
      <itunes:summary>Ben and I discuss why we're pausing the podcast a bit for his upcoming paternity leave and how he planned for his leave. We cover factoring paternity leave into revenue planning and hiring timelines, balancing team autonomy with structure during his leave, and initial nerves telling the team (despite everyone's full support). We also share that while Revenue on the Rocks is on a break, I'll be the cohost of another podcast - GTM News Desk with Mark Kilens. GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day. We’ll be streaming my episodes as co-host for GTM News Desk in the Revenue on the Rocks feed. For the last episode for a bit: I drink Merlot 🍷Ben drinks a local IPA 🍺</itunes:summary>
      <itunes:subtitle>Ben and I discuss why we're pausing the podcast a bit for his upcoming paternity leave and how he planned for his leave. We cover factoring paternity leave into revenue planning and hiring timelines, balancing team autonomy with structure during his leave</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>How marketing and sales at Navattic set 2026 targets</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>How marketing and sales at Navattic set 2026 targets</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/e6684376</link>
      <description>
        <![CDATA[<p>Ben and I discuss how set 2026 revenue and pipeline goals at Navattic. </p><p>We talk about working backwards from end-of-year goals, looking at historical data, and getting early input from tenured reps before finalizing numbers. Plus, different forecasting methods and breaking large goals into quotas per employee to make them realistic and attainable.</p><p>I also talk about the quarterly marketing presentation I give to the sales team to show pipeline targets and get them excited about specific marketing initiatives. We also discuss how we approach our annual website refresh process. </p><p>Natalie drinks red wine 🍷</p><p>Ben drinks red wine 🍷</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ben and I discuss how set 2026 revenue and pipeline goals at Navattic. </p><p>We talk about working backwards from end-of-year goals, looking at historical data, and getting early input from tenured reps before finalizing numbers. Plus, different forecasting methods and breaking large goals into quotas per employee to make them realistic and attainable.</p><p>I also talk about the quarterly marketing presentation I give to the sales team to show pipeline targets and get them excited about specific marketing initiatives. We also discuss how we approach our annual website refresh process. </p><p>Natalie drinks red wine 🍷</p><p>Ben drinks red wine 🍷</p>]]>
      </content:encoded>
      <pubDate>Wed, 21 Jan 2026 13:03:20 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/e6684376/37ffcbe1.mp3" length="11511155" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1439</itunes:duration>
      <itunes:summary>Ben and I discuss how set 2026 revenue and pipeline goals at Navattic. We talk about working backwards from end-of-year goals, looking at historical data, and getting early input from tenured reps before finalizing numbers. Plus, different forecasting methods and breaking large goals into quotas per employee to make them realistic and attainable.I also talk about the quarterly marketing presentation I give to the sales team to show pipeline targets and get them excited about specific marketing initiatives. We also discuss how we approach our annual website refresh process. Natalie drinks red wine 🍷Ben drinks red wine 🍷</itunes:summary>
      <itunes:subtitle>Ben and I discuss how set 2026 revenue and pipeline goals at Navattic. We talk about working backwards from end-of-year goals, looking at historical data, and getting early input from tenured reps before finalizing numbers. Plus, different forecasting met</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Advisor Live Session: What Worked in 2025 + Bets for 2026</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Advisor Live Session: What Worked in 2025 + Bets for 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">14a29413-9e0a-45b6-b6e0-a6c9ecebbf8c</guid>
      <link>https://share.transistor.fm/s/887344e7</link>
      <description>
        <![CDATA[<p>Before the New Year, we hosted a LinkedIn Live featuring nine of our Navattic advisors reflecting on 2025's marketing wins, flops, and what they're carrying into 2026.</p><p>We chatted about AI tool fatigue and underwhelming results from automated research platforms, clean data foundations before implementing AI, and figuring out what good marketing looks like before scaling. </p><p>We also chat our focuses for 2026, like pipeline acceleration instead of just top-of-funnel acquisition tactics, customer marketing, and the shift from website traffic to built trust to using SEO/GEO for buyer enablement. </p><p>Plus a lot about in-person customer events and programming. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Before the New Year, we hosted a LinkedIn Live featuring nine of our Navattic advisors reflecting on 2025's marketing wins, flops, and what they're carrying into 2026.</p><p>We chatted about AI tool fatigue and underwhelming results from automated research platforms, clean data foundations before implementing AI, and figuring out what good marketing looks like before scaling. </p><p>We also chat our focuses for 2026, like pipeline acceleration instead of just top-of-funnel acquisition tactics, customer marketing, and the shift from website traffic to built trust to using SEO/GEO for buyer enablement. </p><p>Plus a lot about in-person customer events and programming. </p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Jan 2026 13:38:55 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/887344e7/f9d1797d.mp3" length="28546136" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>3569</itunes:duration>
      <itunes:summary>Before the New Year, we hosted a LinkedIn Live featuring nine of our Navattic advisors reflecting on 2025's marketing wins, flops, and what they're carrying into 2026.We chatted about AI tool fatigue and underwhelming results from automated research platforms, clean data foundations before implementing AI, and figuring out what good marketing looks like before scaling. We also chat our focuses for 2026, like pipeline acceleration instead of just top-of-funnel acquisition tactics, customer marketing, and the shift from website traffic to built trust to using SEO/GEO for buyer enablement. Plus a lot about in-person customer events and programming. </itunes:summary>
      <itunes:subtitle>Before the New Year, we hosted a LinkedIn Live featuring nine of our Navattic advisors reflecting on 2025's marketing wins, flops, and what they're carrying into 2026.We chatted about AI tool fatigue and underwhelming results from automated research platf</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Our 2026 predictions</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Our 2026 predictions</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ec4874f1-10aa-47af-8d62-f32d66d13b1c</guid>
      <link>https://share.transistor.fm/s/577e04d1</link>
      <description>
        <![CDATA[<p>Ben and I discuss our 2026 predictions for B2B SaaS, but we let ChatGPT generate the first half of the list and gave our takes on its predictions. </p><p>We cover whether usage-based pricing will actually replace subscriptions, if AI will make product differentiation impossible, the rise of micro tech stacks, and the pros and cons of being able to ship faster than ever with AI. </p><p>Plus, we debate if 2026 will bring AI pushback, acqui-hires over product acquisitions, and whether go-to-market teams will become the main differentiator when everyone can ship features quickly.</p><p>I drink tea 🍵</p><p>Ben drinks water 💧</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ben and I discuss our 2026 predictions for B2B SaaS, but we let ChatGPT generate the first half of the list and gave our takes on its predictions. </p><p>We cover whether usage-based pricing will actually replace subscriptions, if AI will make product differentiation impossible, the rise of micro tech stacks, and the pros and cons of being able to ship faster than ever with AI. </p><p>Plus, we debate if 2026 will bring AI pushback, acqui-hires over product acquisitions, and whether go-to-market teams will become the main differentiator when everyone can ship features quickly.</p><p>I drink tea 🍵</p><p>Ben drinks water 💧</p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Dec 2025 13:01:26 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/577e04d1/ce46d03a.mp3" length="11407646" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1426</itunes:duration>
      <itunes:summary>Ben and I discuss our 2026 predictions for B2B SaaS, but we let ChatGPT generate the first half of the list and gave our takes on its predictions. We cover whether usage-based pricing will actually replace subscriptions, if AI will make product differentiation impossible, the rise of micro tech stacks, and the pros and cons of being able to ship faster than ever with AI. Plus, we debate if 2026 will bring AI pushback, acqui-hires over product acquisitions, and whether go-to-market teams will become the main differentiator when everyone can ship features quickly.I drink tea 🍵Ben drinks water 💧</itunes:summary>
      <itunes:subtitle>Ben and I discuss our 2026 predictions for B2B SaaS, but we let ChatGPT generate the first half of the list and gave our takes on its predictions. We cover whether usage-based pricing will actually replace subscriptions, if AI will make product differenti</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>What it was like to launch a new product line at Navattic</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>What it was like to launch a new product line at Navattic</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cf500994-f150-482f-b0f3-979b5ef893c9</guid>
      <link>https://share.transistor.fm/s/ab4abd67</link>
      <description>
        <![CDATA[<p>Ben and I discuss our experience launching a new product line at Navattic and going after a new persona as part of the launch. We share how we tried to navigate making a big product bet while still not losing focus on our existing business and customers. </p><p>We chat about how the team managed morale during uncertain times, leadership's role of standing firm on strategic decisions, and being honest about resource needs when expanding to new markets.</p><p>I drink tea 🍵</p><p>Ben drinks coffee ☕</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ben and I discuss our experience launching a new product line at Navattic and going after a new persona as part of the launch. We share how we tried to navigate making a big product bet while still not losing focus on our existing business and customers. </p><p>We chat about how the team managed morale during uncertain times, leadership's role of standing firm on strategic decisions, and being honest about resource needs when expanding to new markets.</p><p>I drink tea 🍵</p><p>Ben drinks coffee ☕</p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Nov 2025 13:43:17 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/ab4abd67/398df8a1.mp3" length="19461375" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>2433</itunes:duration>
      <itunes:summary>Ben and I discuss our experience launching a new product line at Navattic and going after a new persona as part of the launch. We share how we tried to navigate making a big product bet while still not losing focus on our existing business and customers. We chat about how the team managed morale during uncertain times, leadership's role of standing firm on strategic decisions, and being honest about resource needs when expanding to new markets.I drink tea 🍵Ben drinks coffee ☕</itunes:summary>
      <itunes:subtitle>Ben and I discuss our experience launching a new product line at Navattic and going after a new persona as part of the launch. We share how we tried to navigate making a big product bet while still not losing focus on our existing business and customers. </itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>How to transition from a lead gen to demand gen and ungated marketing strategy</title>
      <itunes:season>4</itunes:season>
      <podcast:season>4</podcast:season>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>How to transition from a lead gen to demand gen and ungated marketing strategy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d1371d8a-926f-4284-a7f5-48e7a39a5e71</guid>
      <link>https://share.transistor.fm/s/4099910b</link>
      <description>
        <![CDATA[<p>We're joined by guest Niall Sullivan to discuss why MQLs (at least the traditional way of defining MQLs) suck and how to shift to more demand gen and buyer-friendly marketing practices. We chat about: </p><p>• Moving away from gating content and focusing on educating buyers</p><p>• Measuring marketing's impact through pipeline and revenue metrics instead of MQLs</p><p>• Showing more product details and UI to help buyers understand the value</p><p>• Creating content that serves prospects, not just internal team needs</p><p>• Setting proper expectations when making big marketing strategy shifts</p><p><br></p><p>Niall drinks a traditional British ale 🍺</p><p>Ben drinks an All Day IPA 🍻</p><p>I drink tea 🫖</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We're joined by guest Niall Sullivan to discuss why MQLs (at least the traditional way of defining MQLs) suck and how to shift to more demand gen and buyer-friendly marketing practices. We chat about: </p><p>• Moving away from gating content and focusing on educating buyers</p><p>• Measuring marketing's impact through pipeline and revenue metrics instead of MQLs</p><p>• Showing more product details and UI to help buyers understand the value</p><p>• Creating content that serves prospects, not just internal team needs</p><p>• Setting proper expectations when making big marketing strategy shifts</p><p><br></p><p>Niall drinks a traditional British ale 🍺</p><p>Ben drinks an All Day IPA 🍻</p><p>I drink tea 🫖</p>]]>
      </content:encoded>
      <pubDate>Thu, 16 Oct 2025 14:22:48 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/4099910b/642aa000.mp3" length="18455180" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>2307</itunes:duration>
      <itunes:summary>We're joined by guest Niall Sullivan to discuss why MQLs (at least the traditional way of defining MQLs) suck and how to shift to more demand gen and buyer-friendly marketing practices. We chat about: • Moving away from gating content and focusing on educating buyers• Measuring marketing's impact through pipeline and revenue metrics instead of MQLs• Showing more product details and UI to help buyers understand the value• Creating content that serves prospects, not just internal team needs• Setting proper expectations when making big marketing strategy shiftsNiall drinks a traditional British ale 🍺Ben drinks an All Day IPA 🍻I drink tea 🫖</itunes:summary>
      <itunes:subtitle>We're joined by guest Niall Sullivan to discuss why MQLs (at least the traditional way of defining MQLs) suck and how to shift to more demand gen and buyer-friendly marketing practices. We chat about: • Moving away from gating content and focusing on educ</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Ben "ask me anything" interview</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>Ben "ask me anything" interview</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2aa1bb70-c38f-4d7d-8ca1-6515f37e4f3b</guid>
      <link>https://share.transistor.fm/s/24b59325</link>
      <description>
        <![CDATA[<p>I do an "ask me anything" style interview to ask Ben questions about his career and journey at Navattic. </p><p>We reflect on hosting this podcast, changing from an IC to a manager, and how our approach to sales and marketing has changed over the past few years. </p><p>And share our favorite drinks from the season. </p><p>I drink rosé 🍷</p><p>Ben drinks Miller Lite 🍺</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>I do an "ask me anything" style interview to ask Ben questions about his career and journey at Navattic. </p><p>We reflect on hosting this podcast, changing from an IC to a manager, and how our approach to sales and marketing has changed over the past few years. </p><p>And share our favorite drinks from the season. </p><p>I drink rosé 🍷</p><p>Ben drinks Miller Lite 🍺</p>]]>
      </content:encoded>
      <pubDate>Thu, 01 May 2025 13:29:23 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/24b59325/c2f4de5a.mp3" length="23202231" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1451</itunes:duration>
      <itunes:summary>I do an "ask me anything" style interview to ask Ben questions about his career and journey at Navattic. We reflect on hosting this podcast, changing from an IC to a manager, and how our approach to sales and marketing has changed over the past few years. And share our favorite drinks from the season. I drink rosé 🍷Ben drinks Miller Lite 🍺</itunes:summary>
      <itunes:subtitle>I do an "ask me anything" style interview to ask Ben questions about his career and journey at Navattic. We reflect on hosting this podcast, changing from an IC to a manager, and how our approach to sales and marketing has changed over the past few years.</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Why product marketing struggles to work with sales</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Why product marketing struggles to work with sales</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7798c60b-c4aa-47e6-97f0-6c467414d0c7</guid>
      <link>https://share.transistor.fm/s/aaa7f7b3</link>
      <description>
        <![CDATA[<p>Our advisor and product marketing expert, Yi Lin, interviews Ben to explore the relationship between product marketing and sales.</p><p>She asks about sales reps' day-to-day, what makes top performers stand out, and how product marketers can support sales beyond decks. We also talk about why product marketers struggle more with sales (apparently more than product teams), collateral for sales reps, and how product marketers can build relationships with high-performing reps.</p><p>Yi Lin and I drink water </p><p>Ben drinks Coors Banquet 🍺</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Our advisor and product marketing expert, Yi Lin, interviews Ben to explore the relationship between product marketing and sales.</p><p>She asks about sales reps' day-to-day, what makes top performers stand out, and how product marketers can support sales beyond decks. We also talk about why product marketers struggle more with sales (apparently more than product teams), collateral for sales reps, and how product marketers can build relationships with high-performing reps.</p><p>Yi Lin and I drink water </p><p>Ben drinks Coors Banquet 🍺</p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Apr 2025 11:50:57 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/aaa7f7b3/fb514331.mp3" length="32790671" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>2050</itunes:duration>
      <itunes:summary>Our advisor and product marketing expert, Yi Lin, interviews Ben to explore the relationship between product marketing and sales.She asks about sales reps' day-to-day, what makes top performers stand out, and how product marketers can support sales beyond decks. We also talk about why product marketers struggle more with sales (apparently more than product teams), collateral for sales reps, and how product marketers can build relationships with high-performing reps.Yi Lin and I drink water Ben drinks Coors Banquet 🍺</itunes:summary>
      <itunes:subtitle>Our advisor and product marketing expert, Yi Lin, interviews Ben to explore the relationship between product marketing and sales.She asks about sales reps' day-to-day, what makes top performers stand out, and how product marketers can support sales beyond</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Natalie "ask me anything" interview</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Natalie "ask me anything" interview</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8cfed16e-7bee-4ff4-b3f2-b9c921ab7714</guid>
      <link>https://share.transistor.fm/s/9c67a90b</link>
      <description>
        <![CDATA[<p>Ben does an "ask me anything" style interview to ask me questions he's always wanted to know about marketing. We talk about what makes each marketing role hard, debate whether sales or marketing should own outbound, and share our thoughts on personal LinkedIn branding for founders and sales reps. </p><p><br></p><p>Ben and I were being uncreative and both just drank water </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ben does an "ask me anything" style interview to ask me questions he's always wanted to know about marketing. We talk about what makes each marketing role hard, debate whether sales or marketing should own outbound, and share our thoughts on personal LinkedIn branding for founders and sales reps. </p><p><br></p><p>Ben and I were being uncreative and both just drank water </p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Apr 2025 12:17:28 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/9c67a90b/2ae53c72.mp3" length="22573628" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1411</itunes:duration>
      <itunes:summary>Ben does an "ask me anything" style interview to ask me questions he's always wanted to know about marketing. We talk about what makes each marketing role hard, debate whether sales or marketing should own outbound, and share our thoughts on personal LinkedIn branding for founders and sales reps. Ben and I were being uncreative and both just drank water </itunes:summary>
      <itunes:subtitle>Ben does an "ask me anything" style interview to ask me questions he's always wanted to know about marketing. We talk about what makes each marketing role hard, debate whether sales or marketing should own outbound, and share our thoughts on personal Link</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>How B2B marketers use AI and ChiliPalooza conference reactions</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>How B2B marketers use AI and ChiliPalooza conference reactions</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">83287e6d-d341-447e-9f2d-a1b7cfe771f1</guid>
      <link>https://share.transistor.fm/s/74293ed1</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Thu, 20 Mar 2025 12:01:47 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/74293ed1/626599a6.mp3" length="20950745" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1310</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Why should marketing leaders attend sales kickoffs</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>Why should marketing leaders attend sales kickoffs</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f0779e48-5512-4bc4-bc0e-850f880e08b5</guid>
      <link>https://share.transistor.fm/s/25c0a101</link>
      <description>
        <![CDATA[<p>Ben and I discuss our recent sales kickoff (SKO) in Dallas and Natalie's transition to a product marketing role at Navattic. We cover why you should bring marketing leadership to SKOs. My presentation about my role leading product marketing role at the SKO and why the company decided to make this transition at this stage of growth. Plus Ben's experience planning and executing his first full SKO, why SKOs are so important for sales teams, and how to manage energy levels at company events.</p><p>I drink a botanical tea-based liquor 🍵 </p><p>Ben drinks red wine 🍷</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ben and I discuss our recent sales kickoff (SKO) in Dallas and Natalie's transition to a product marketing role at Navattic. We cover why you should bring marketing leadership to SKOs. My presentation about my role leading product marketing role at the SKO and why the company decided to make this transition at this stage of growth. Plus Ben's experience planning and executing his first full SKO, why SKOs are so important for sales teams, and how to manage energy levels at company events.</p><p>I drink a botanical tea-based liquor 🍵 </p><p>Ben drinks red wine 🍷</p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Mar 2025 13:47:26 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/25c0a101/88c515b3.mp3" length="23511975" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1470</itunes:duration>
      <itunes:summary>Ben and I discuss our recent sales kickoff (SKO) in Dallas and Natalie's transition to a product marketing role at Navattic. We cover why you should bring marketing leadership to SKOs. My presentation about my role leading product marketing role at the SKO and why the company decided to make this transition at this stage of growth. Plus Ben's experience planning and executing his first full SKO, why SKOs are so important for sales teams, and how to manage energy levels at company events.I drink a botanical tea-based liquor 🍵 Ben drinks red wine 🍷</itunes:summary>
      <itunes:subtitle>Ben and I discuss our recent sales kickoff (SKO) in Dallas and Natalie's transition to a product marketing role at Navattic. We cover why you should bring marketing leadership to SKOs. My presentation about my role leading product marketing role at the SK</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>How we built a SaaS sales team focused on buyer experience</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>How we built a SaaS sales team focused on buyer experience</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8c1909ab-3bb7-419b-82ab-835c118a72ef</guid>
      <link>https://share.transistor.fm/s/13e78c35</link>
      <description>
        <![CDATA[<p>Ben Pearson and I chat about how we built a sales process focused on buyer experience at Navattic. I interview Ben on how he developed his sales philosophy when he joined the company and the balance between creating a winning culture and doing what is best for prospects. </p><p>We also go into why we don't use traditional sales methodologies, how we hire for autonomy and high standards, and why Ben is obsessed with discovery. </p><p>Ben drinks red wine 🍷</p><p>I drink rosé 🍷</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ben Pearson and I chat about how we built a sales process focused on buyer experience at Navattic. I interview Ben on how he developed his sales philosophy when he joined the company and the balance between creating a winning culture and doing what is best for prospects. </p><p>We also go into why we don't use traditional sales methodologies, how we hire for autonomy and high standards, and why Ben is obsessed with discovery. </p><p>Ben drinks red wine 🍷</p><p>I drink rosé 🍷</p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Feb 2025 13:23:03 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/13e78c35/58945dd2.mp3" length="29585214" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1849</itunes:duration>
      <itunes:summary>Ben Pearson and I chat about how we built a sales process focused on buyer experience at Navattic. I interview Ben on how he developed his sales philosophy when he joined the company and the balance between creating a winning culture and doing what is best for prospects. We also go into why we don't use traditional sales methodologies, how we hire for autonomy and high standards, and why Ben is obsessed with discovery. Ben drinks red wine 🍷I drink rosé 🍷</itunes:summary>
      <itunes:subtitle>Ben Pearson and I chat about how we built a sales process focused on buyer experience at Navattic. I interview Ben on how he developed his sales philosophy when he joined the company and the balance between creating a winning culture and doing what is bes</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Our predictions on how B2B buying will change in 2025</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Our predictions on how B2B buying will change in 2025</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fba27ee0-14b1-4142-a7e5-b84f6d6db097</guid>
      <link>https://share.transistor.fm/s/9bb20a1b</link>
      <description>
        <![CDATA[<p>Ben Pearson and I kick off 2025 by chatting about our predictions and observations for B2B buying, marketing, and sales this year. </p><p>We discuss topics like LinkedIn's evolution, the future of PLG motions (expanding beyond just free trials), how marketing may change with the rise of specialized freelancers, customers getting involved earlier in the buyer journey, and if competitors will ever join together to help educate the market. </p><p>Ben drinks an On The Rocks premixed cocktail (Old Fashioned) 🥃</p><p>I drink tea 🫖</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ben Pearson and I kick off 2025 by chatting about our predictions and observations for B2B buying, marketing, and sales this year. </p><p>We discuss topics like LinkedIn's evolution, the future of PLG motions (expanding beyond just free trials), how marketing may change with the rise of specialized freelancers, customers getting involved earlier in the buyer journey, and if competitors will ever join together to help educate the market. </p><p>Ben drinks an On The Rocks premixed cocktail (Old Fashioned) 🥃</p><p>I drink tea 🫖</p>]]>
      </content:encoded>
      <pubDate>Thu, 23 Jan 2025 15:59:38 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/9bb20a1b/0b5999ef.mp3" length="28883174" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1806</itunes:duration>
      <itunes:summary>Ben Pearson and I kick off 2025 by chatting about our predictions and observations for B2B buying, marketing, and sales this year. We discuss topics like LinkedIn's evolution, the future of PLG motions (expanding beyond just free trials), how marketing may change with the rise of specialized freelancers, customers getting involved earlier in the buyer journey, and if competitors will ever join together to help educate the market. Ben drinks an On The Rocks premixed cocktail (Old Fashioned) 🥃I drink tea 🫖</itunes:summary>
      <itunes:subtitle>Ben Pearson and I kick off 2025 by chatting about our predictions and observations for B2B buying, marketing, and sales this year. We discuss topics like LinkedIn's evolution, the future of PLG motions (expanding beyond just free trials), how marketing ma</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Takeaways from our first ever user conference</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Takeaways from our first ever user conference</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">acbf80de-55d8-4be2-a141-c38874bd009f</guid>
      <link>https://share.transistor.fm/s/06dce0b3</link>
      <description>
        <![CDATA[<p>Ben and I reflect on our first customer event in New York City (if you didn't listen to our last episode we talked about planning the event in that one). We discuss what made it different from typical B2B conferences like an intimate venue, not too packed agenda, and customer-only attendees.</p><p>We share the event's impact, like positive feedback from attendees and how that helped inform our 2025 events strategy. </p><p>I drink honey Jack whiskey on the rocks 🥃</p><p>Ben drinks Coors Banquet beer 🍺</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ben and I reflect on our first customer event in New York City (if you didn't listen to our last episode we talked about planning the event in that one). We discuss what made it different from typical B2B conferences like an intimate venue, not too packed agenda, and customer-only attendees.</p><p>We share the event's impact, like positive feedback from attendees and how that helped inform our 2025 events strategy. </p><p>I drink honey Jack whiskey on the rocks 🥃</p><p>Ben drinks Coors Banquet beer 🍺</p>]]>
      </content:encoded>
      <pubDate>Thu, 12 Dec 2024 13:45:18 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/06dce0b3/adaddf8f.mp3" length="21720032" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1358</itunes:duration>
      <itunes:summary>Ben and I reflect on our first customer event in New York City (if you didn't listen to our last episode we talked about planning the event in that one). We discuss what made it different from typical B2B conferences like an intimate venue, not too packed agenda, and customer-only attendees.We share the event's impact, like positive feedback from attendees and how that helped inform our 2025 events strategy. I drink honey Jack whiskey on the rocks 🥃Ben drinks Coors Banquet beer 🍺</itunes:summary>
      <itunes:subtitle>Ben and I reflect on our first customer event in New York City (if you didn't listen to our last episode we talked about planning the event in that one). We discuss what made it different from typical B2B conferences like an intimate venue, not too packed</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Planning our first ever user conference</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Planning our first ever user conference</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8ad7670a-1228-4eb5-8bcd-753c21385a6a</guid>
      <link>https://share.transistor.fm/s/96411746</link>
      <description>
        <![CDATA[<p>Ben and I discuss planning and hosting our upcoming first-ever customer event for Navattic in New York City. We chat about how we got early customer feedback to help set the event agenda and how we made it different than most user conferences. </p><p>I talk about practicing throwing smaller events leading up to it and lessons learned during previous events. </p><p>And Ben asks how marketers show ROI for customer events like this. </p><p>I drink tea 🍵</p><p>Ben drinks red wine 🍷</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ben and I discuss planning and hosting our upcoming first-ever customer event for Navattic in New York City. We chat about how we got early customer feedback to help set the event agenda and how we made it different than most user conferences. </p><p>I talk about practicing throwing smaller events leading up to it and lessons learned during previous events. </p><p>And Ben asks how marketers show ROI for customer events like this. </p><p>I drink tea 🍵</p><p>Ben drinks red wine 🍷</p>]]>
      </content:encoded>
      <pubDate>Wed, 27 Nov 2024 13:07:01 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/96411746/ce395a12.mp3" length="20894132" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1306</itunes:duration>
      <itunes:summary>Ben and I discuss planning and hosting our upcoming first-ever customer event for Navattic in New York City. We chat about how we got early customer feedback to help set the event agenda and how we made it different than most user conferences. I talk about practicing throwing smaller events leading up to it and lessons learned during previous events. And Ben asks how marketers show ROI for customer events like this. I drink tea 🍵Ben drinks red wine 🍷</itunes:summary>
      <itunes:subtitle>Ben and I discuss planning and hosting our upcoming first-ever customer event for Navattic in New York City. We chat about how we got early customer feedback to help set the event agenda and how we made it different than most user conferences. I talk abou</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Tips for getting hired/ hiring at a startup</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Tips for getting hired/ hiring at a startup</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">46ab15ab-ba9f-4c04-a329-c6f4cb33c53d</guid>
      <link>https://share.transistor.fm/s/8dae77d4</link>
      <description>
        <![CDATA[<p>Ben Pearson and I discuss our experience hiring at startups and our stories of how we got hired at Navattic. </p><p>We cover why you want to love the product/problem at a startup, approaching startups proactively, and how to show passion and adaptability in the hiring process.</p><p>We also get into the differences between hiring for sales and marketing roles. And try to offer advice for both job seekers and hiring managers. </p><p>I drink orange wine 🍊🍷 </p><p>Ben drinks Guinness 🍺</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ben Pearson and I discuss our experience hiring at startups and our stories of how we got hired at Navattic. </p><p>We cover why you want to love the product/problem at a startup, approaching startups proactively, and how to show passion and adaptability in the hiring process.</p><p>We also get into the differences between hiring for sales and marketing roles. And try to offer advice for both job seekers and hiring managers. </p><p>I drink orange wine 🍊🍷 </p><p>Ben drinks Guinness 🍺</p>]]>
      </content:encoded>
      <pubDate>Wed, 13 Nov 2024 13:42:19 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/8dae77d4/6b2b17e7.mp3" length="24538886" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1534</itunes:duration>
      <itunes:summary>Ben Pearson and I discuss our experience hiring at startups and our stories of how we got hired at Navattic. We cover why you want to love the product/problem at a startup, approaching startups proactively, and how to show passion and adaptability in the hiring process.We also get into the differences between hiring for sales and marketing roles. And try to offer advice for both job seekers and hiring managers. I drink orange wine 🍊🍷 Ben drinks Guinness 🍺</itunes:summary>
      <itunes:subtitle>Ben Pearson and I discuss our experience hiring at startups and our stories of how we got hired at Navattic. We cover why you want to love the product/problem at a startup, approaching startups proactively, and how to show passion and adaptability in the </itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Reflections from our freemium launch</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Reflections from our freemium launch</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">84b04ee5-ddc6-422f-bc4f-3ddb1937c09e</guid>
      <link>https://share.transistor.fm/s/bd383390</link>
      <description>
        <![CDATA[<p>One month after our freemium launch, Ben Pearson and I deep dive into the highs and lows of the launch. </p><p>We discuss everything from celebrating the small wins, challenges when managing a team transitioning to PLG, selling experimentation, and adapting to a new unknown GTM motion. </p><p>Plus how we both felt emotionally pre and post-launch week and how we handled the excitement and stress. </p><p>I drink tea 🫖 &amp; Ben drinks water 💧</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>One month after our freemium launch, Ben Pearson and I deep dive into the highs and lows of the launch. </p><p>We discuss everything from celebrating the small wins, challenges when managing a team transitioning to PLG, selling experimentation, and adapting to a new unknown GTM motion. </p><p>Plus how we both felt emotionally pre and post-launch week and how we handled the excitement and stress. </p><p>I drink tea 🫖 &amp; Ben drinks water 💧</p>]]>
      </content:encoded>
      <pubDate>Thu, 31 Oct 2024 12:14:32 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/bd383390/ef2e3b45.mp3" length="24396348" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1525</itunes:duration>
      <itunes:summary>One month after our freemium launch, Ben Pearson and I deep dive into the highs and lows of the launch. We discuss everything from celebrating the small wins, challenges when managing a team transitioning to PLG, selling experimentation, and adapting to a new unknown GTM motion. Plus how we both felt emotionally pre and post-launch week and how we handled the excitement and stress. I drink tea 🫖 &amp;amp; Ben drinks water 💧</itunes:summary>
      <itunes:subtitle>One month after our freemium launch, Ben Pearson and I deep dive into the highs and lows of the launch. We discuss everything from celebrating the small wins, challenges when managing a team transitioning to PLG, selling experimentation, and adapting to a</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Why we introduced Freemium at Navattic</title>
      <itunes:season>3</itunes:season>
      <podcast:season>3</podcast:season>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Why we introduced Freemium at Navattic</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a560ef1a-a17f-4a7f-a7c2-29fea9c1dba8</guid>
      <link>https://share.transistor.fm/s/f132aee0</link>
      <description>
        <![CDATA[<p>In our season three premiere we announce that we launched a Product-Led Growth (PLG) motion at Navattic.</p><p>We discuss our initial reservations, what we've learned, and the freakouts we both had while introducing a freemium plan. We also talk about how to align the sales team and leadership to adapt to selling to PQLs (product-qualified leads). </p><p>Plus why we adopted PLG (even though we had a successful sales motion), potential long-term growth from PLG, and anxiety during the adjustment period. </p><p>I drink Catch &amp; Release wine 🍷 &amp; Ben drinks Coors Light 🍻</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In our season three premiere we announce that we launched a Product-Led Growth (PLG) motion at Navattic.</p><p>We discuss our initial reservations, what we've learned, and the freakouts we both had while introducing a freemium plan. We also talk about how to align the sales team and leadership to adapt to selling to PQLs (product-qualified leads). </p><p>Plus why we adopted PLG (even though we had a successful sales motion), potential long-term growth from PLG, and anxiety during the adjustment period. </p><p>I drink Catch &amp; Release wine 🍷 &amp; Ben drinks Coors Light 🍻</p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Oct 2024 15:07:34 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/f132aee0/5c625a7a.mp3" length="30978791" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1937</itunes:duration>
      <itunes:summary>In our season three premiere we announce that we launched a Product-Led Growth (PLG) motion at Navattic.We discuss our initial reservations, what we've learned, and the freakouts we both had while introducing a freemium plan. We also talk about how to align the sales team and leadership to adapt to selling to PQLs (product-qualified leads). Plus why we adopted PLG (even though we had a successful sales motion), potential long-term growth from PLG, and anxiety during the adjustment period. I drink Catch &amp;amp; Release wine 🍷 &amp;amp; Ben drinks Coors Light 🍻</itunes:summary>
      <itunes:subtitle>In our season three premiere we announce that we launched a Product-Led Growth (PLG) motion at Navattic.We discuss our initial reservations, what we've learned, and the freakouts we both had while introducing a freemium plan. We also talk about how to ali</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Bonus Episode: Why marketers don’t “get” sales (Crossover with We’re Not Marketers)</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>Bonus Episode: Why marketers don’t “get” sales (Crossover with We’re Not Marketers)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8514aee5-6d4b-492b-acb2-fe440e394493</guid>
      <link>https://share.transistor.fm/s/4c42be33</link>
      <description>
        <![CDATA[<p>In this bonus episode of the Revenue on the Rocks - we collaborated with the <a href="https://www.notmarketers.com/" rel="noopener noreferrer">We're Not Marketers</a> team to discuss the disconnect between sales and product marketers. </p><p><br></p><p>Specifically, we cover:</p><p>1) Why salespeople think they understand the customer better </p><p>2) How win-loss research can fill in gaps from loss reasons </p><p>3) Marketing and sales not understanding each other's metrics or daily pressures</p><p>4) How founders or VCs can make it difficult to align on one ICP  </p><p>5) Why marketers should shadow sales calls to gain firsthand experience</p><p>6) Ways to build a rapport with sales as a marketer</p><p><br></p><p>Eric drinks a mezcal on the rocks 🥃</p><p>Zach drinks a Coors Light 🍺</p><p>Gab drinks a homemade gin tonic with maple syrup 🍸</p><p>Ben drinks a Coors Banquet 🍺</p><p>I drink canned wine 🍷</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this bonus episode of the Revenue on the Rocks - we collaborated with the <a href="https://www.notmarketers.com/" rel="noopener noreferrer">We're Not Marketers</a> team to discuss the disconnect between sales and product marketers. </p><p><br></p><p>Specifically, we cover:</p><p>1) Why salespeople think they understand the customer better </p><p>2) How win-loss research can fill in gaps from loss reasons </p><p>3) Marketing and sales not understanding each other's metrics or daily pressures</p><p>4) How founders or VCs can make it difficult to align on one ICP  </p><p>5) Why marketers should shadow sales calls to gain firsthand experience</p><p>6) Ways to build a rapport with sales as a marketer</p><p><br></p><p>Eric drinks a mezcal on the rocks 🥃</p><p>Zach drinks a Coors Light 🍺</p><p>Gab drinks a homemade gin tonic with maple syrup 🍸</p><p>Ben drinks a Coors Banquet 🍺</p><p>I drink canned wine 🍷</p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Jul 2024 13:50:14 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/4c42be33/3872aa1d.mp3" length="33986376" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>2125</itunes:duration>
      <itunes:summary>In this bonus episode of the Revenue on the Rocks - we collaborated with the We're Not Marketers team to discuss the disconnect between sales and product marketers. Specifically, we cover:1) Why salespeople think they understand the customer better 2) How win-loss research can fill in gaps from loss reasons 3) Marketing and sales not understanding each other's metrics or daily pressures4) How founders or VCs can make it difficult to align on one ICP  5) Why marketers should shadow sales calls to gain firsthand experience6) Ways to build a rapport with sales as a marketerEric drinks a mezcal on the rocks 🥃Zach drinks a Coors Light 🍺Gab drinks a homemade gin tonic with maple syrup 🍸Ben drinks a Coors Banquet 🍺I drink canned wine 🍷</itunes:summary>
      <itunes:subtitle>In this bonus episode of the Revenue on the Rocks - we collaborated with the We're Not Marketers team to discuss the disconnect between sales and product marketers. Specifically, we cover:1) Why salespeople think they understand the customer better 2) How</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>When should you bring on your first product hire at a startup</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>When should you bring on your first product hire at a startup</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2efa64bc-7126-4932-9541-52c44c5e3427</guid>
      <link>https://share.transistor.fm/s/0f3b800c</link>
      <description>
        <![CDATA[<p>In the last episode of Season 2 - we discuss the relationship between go-to-market and product with our co-founder and Head of Product at Navattic, Randy Frank.</p><p><br></p><p>Specifically, we cover:</p><p>1) How to identify when a product role is needed</p><p>2) Ways to align on a product roadmap and not get distracted</p><p>3) Why you need to filter customer feedback to prioritize valuable features</p><p>4) Balancing innovative features and competitive offerings</p><p>5) Ways to communicate product updates to go-to-market teams</p><p>6) How to manage expectations for product launch timelines and scope</p><p><br></p><p>Randy drinks a local DC lager 🍻 </p><p>I drink a negroni 🥃</p><p>Ben drinks a Coors Banquet 🍻 </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In the last episode of Season 2 - we discuss the relationship between go-to-market and product with our co-founder and Head of Product at Navattic, Randy Frank.</p><p><br></p><p>Specifically, we cover:</p><p>1) How to identify when a product role is needed</p><p>2) Ways to align on a product roadmap and not get distracted</p><p>3) Why you need to filter customer feedback to prioritize valuable features</p><p>4) Balancing innovative features and competitive offerings</p><p>5) Ways to communicate product updates to go-to-market teams</p><p>6) How to manage expectations for product launch timelines and scope</p><p><br></p><p>Randy drinks a local DC lager 🍻 </p><p>I drink a negroni 🥃</p><p>Ben drinks a Coors Banquet 🍻 </p>]]>
      </content:encoded>
      <pubDate>Thu, 16 May 2024 15:53:28 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/0f3b800c/a12e40d0.mp3" length="25504828" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1594</itunes:duration>
      <itunes:summary>In the last episode of Season 2 - we discuss the relationship between go-to-market and product with our co-founder and Head of Product at Navattic, Randy Frank.Specifically, we cover:1) How to identify when a product role is needed2) Ways to align on a product roadmap and not get distracted3) Why you need to filter customer feedback to prioritize valuable features4) Balancing innovative features and competitive offerings5) Ways to communicate product updates to go-to-market teams6) How to manage expectations for product launch timelines and scopeRandy drinks a local DC lager 🍻 I drink a negroni 🥃Ben drinks a Coors Banquet 🍻 </itunes:summary>
      <itunes:subtitle>In the last episode of Season 2 - we discuss the relationship between go-to-market and product with our co-founder and Head of Product at Navattic, Randy Frank.Specifically, we cover:1) How to identify when a product role is needed2) Ways to align on a pr</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>How to run B2B partnership events and recap of our fist CMO dinner</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>How to run B2B partnership events and recap of our fist CMO dinner</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">70fe23b9-9d6b-407f-a853-b20cb4f52fd5</guid>
      <link>https://share.transistor.fm/s/5c871827</link>
      <description>
        <![CDATA[<p>In Episode 14 of Season 2 - after throwing our first-ever CMO dinner we share the behind-the-scenes of what goes into planning a B2B dinner. And we bring on our co-sponsor and events expert Regina Magaril from Mutiny to rehash learnings from the events. </p><p><br></p><p>Specifically, we cover:</p><p>1) Event planning timeline and how we pull in other partners</p><p>2) How to assign clear owners to event tasks </p><p>3) What are our biggest fears around events </p><p>4) Should you invite sales team members to your events </p><p>5) How to fix on-day event problems like not enough attendees</p><p>6) Ways to get inspiration from events outside B2B</p><p><br></p><p>Regina drinks Catch and Release Chardonnay 🥂</p><p>I drink Catch and Release Pinot Noir 🍷</p><p>Ben drinks an IPA 🍻 </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 14 of Season 2 - after throwing our first-ever CMO dinner we share the behind-the-scenes of what goes into planning a B2B dinner. And we bring on our co-sponsor and events expert Regina Magaril from Mutiny to rehash learnings from the events. </p><p><br></p><p>Specifically, we cover:</p><p>1) Event planning timeline and how we pull in other partners</p><p>2) How to assign clear owners to event tasks </p><p>3) What are our biggest fears around events </p><p>4) Should you invite sales team members to your events </p><p>5) How to fix on-day event problems like not enough attendees</p><p>6) Ways to get inspiration from events outside B2B</p><p><br></p><p>Regina drinks Catch and Release Chardonnay 🥂</p><p>I drink Catch and Release Pinot Noir 🍷</p><p>Ben drinks an IPA 🍻 </p>]]>
      </content:encoded>
      <pubDate>Thu, 02 May 2024 12:54:23 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/5c871827/9614605a.mp3" length="33628569" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>2102</itunes:duration>
      <itunes:summary>In Episode 14 of Season 2 - after throwing our first-ever CMO dinner we share the behind-the-scenes of what goes into planning a B2B dinner. And we bring on our co-sponsor and events expert Regina Magaril from Mutiny to rehash learnings from the events. Specifically, we cover:1) Event planning timeline and how we pull in other partners2) How to assign clear owners to event tasks 3) What are our biggest fears around events 4) Should you invite sales team members to your events 5) How to fix on-day event problems like not enough attendees6) Ways to get inspiration from events outside B2BRegina drinks Catch and Release Chardonnay 🥂I drink Catch and Release Pinot Noir 🍷Ben drinks an IPA 🍻 </itunes:summary>
      <itunes:subtitle>In Episode 14 of Season 2 - after throwing our first-ever CMO dinner we share the behind-the-scenes of what goes into planning a B2B dinner. And we bring on our co-sponsor and events expert Regina Magaril from Mutiny to rehash learnings from the events. S</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Why is end of quarter so stressful for sales teams</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>Why is end of quarter so stressful for sales teams</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8aafd0b1-b70d-498d-a627-a84c384ebab4</guid>
      <link>https://share.transistor.fm/s/1042f527</link>
      <description>
        <![CDATA[<p>In Episode 13 of Season 2 - Ben and I talk about the stress of hitting quota at the end of the quarter for sales teams (fresh off of end of quarter at Navattic). </p><p><br></p><p>Specifically, we cover:</p><p><br></p><p>1) Why sales is laser-focused on hitting quota </p><p>2) Ben's experience with quota at other companies</p><p>3) How marketing can not bother sales near the end of the quarter</p><p>4) Ways to involve the entire sales team in setting quotas</p><p>5) How hitting quota impacts the entire company</p><p>6) Dissecting wins to help sales reps play to strengths and talents  </p><p><br></p><p>Ben drinks a whiskey 🥃</p><p>I drink a canned cocktail 🍸</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 13 of Season 2 - Ben and I talk about the stress of hitting quota at the end of the quarter for sales teams (fresh off of end of quarter at Navattic). </p><p><br></p><p>Specifically, we cover:</p><p><br></p><p>1) Why sales is laser-focused on hitting quota </p><p>2) Ben's experience with quota at other companies</p><p>3) How marketing can not bother sales near the end of the quarter</p><p>4) Ways to involve the entire sales team in setting quotas</p><p>5) How hitting quota impacts the entire company</p><p>6) Dissecting wins to help sales reps play to strengths and talents  </p><p><br></p><p>Ben drinks a whiskey 🥃</p><p>I drink a canned cocktail 🍸</p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Apr 2024 16:07:32 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/1042f527/2acbf09b.mp3" length="25031952" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1565</itunes:duration>
      <itunes:summary>In Episode 13 of Season 2 - Ben and I talk about the stress of hitting quota at the end of the quarter for sales teams (fresh off of end of quarter at Navattic). Specifically, we cover:1) Why sales is laser-focused on hitting quota 2) Ben's experience with quota at other companies3) How marketing can not bother sales near the end of the quarter4) Ways to involve the entire sales team in setting quotas5) How hitting quota impacts the entire company6) Dissecting wins to help sales reps play to strengths and talents  Ben drinks a whiskey 🥃I drink a canned cocktail 🍸</itunes:summary>
      <itunes:subtitle>In Episode 13 of Season 2 - Ben and I talk about the stress of hitting quota at the end of the quarter for sales teams (fresh off of end of quarter at Navattic). Specifically, we cover:1) Why sales is laser-focused on hitting quota 2) Ben's experience wit</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Why make a failure list as a first-time startup leader</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>Why make a failure list as a first-time startup leader</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">eb04be6e-2678-4937-86d1-52a99cfc9459</guid>
      <link>https://share.transistor.fm/s/466399c8</link>
      <description>
        <![CDATA[<p>In Episode 12 of Season 2 - Ben and I go over our "failure lists" from being first-time startup leaders. We reflect on failures and lessons learned as startup executives and talk about the general benefits of keeping track of your failures. </p><p><br></p><p>Specifically, we cover:</p><p><br></p><p>1) Struggling to balance IC work and managing others</p><p>2) Realizing a lack of documentation when onboarding new hires </p><p>3) Ways to improve communication between GTM and product on feature requests</p><p>4) Why normal marketers are different from event marketers</p><p>5) Trusting your founders and their direction for company growth</p><p>6) How Ben and I make decisions now based on learning from these failures</p><p><br></p><p>Ben drinks a coffee with whiskey ☕️</p><p>I drink a Chianti  🍷</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 12 of Season 2 - Ben and I go over our "failure lists" from being first-time startup leaders. We reflect on failures and lessons learned as startup executives and talk about the general benefits of keeping track of your failures. </p><p><br></p><p>Specifically, we cover:</p><p><br></p><p>1) Struggling to balance IC work and managing others</p><p>2) Realizing a lack of documentation when onboarding new hires </p><p>3) Ways to improve communication between GTM and product on feature requests</p><p>4) Why normal marketers are different from event marketers</p><p>5) Trusting your founders and their direction for company growth</p><p>6) How Ben and I make decisions now based on learning from these failures</p><p><br></p><p>Ben drinks a coffee with whiskey ☕️</p><p>I drink a Chianti  🍷</p>]]>
      </content:encoded>
      <pubDate>Thu, 28 Mar 2024 11:02:05 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/466399c8/3e4e8dc5.mp3" length="24749002" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1547</itunes:duration>
      <itunes:summary>In Episode 12 of Season 2 - Ben and I go over our "failure lists" from being first-time startup leaders. We reflect on failures and lessons learned as startup executives and talk about the general benefits of keeping track of your failures. Specifically, we cover:1) Struggling to balance IC work and managing others2) Realizing a lack of documentation when onboarding new hires 3) Ways to improve communication between GTM and product on feature requests4) Why normal marketers are different from event marketers5) Trusting your founders and their direction for company growth6) How Ben and I make decisions now based on learning from these failuresBen drinks a coffee with whiskey ☕️I drink a Chianti  🍷</itunes:summary>
      <itunes:subtitle>In Episode 12 of Season 2 - Ben and I go over our "failure lists" from being first-time startup leaders. We reflect on failures and lessons learned as startup executives and talk about the general benefits of keeping track of your failures. Specifically, </itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Sales kickoff and B2BMX conference reflection</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Sales kickoff and B2BMX conference reflection</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">359222a6-1d14-4a78-a599-47dd11516493</guid>
      <link>https://share.transistor.fm/s/f792d57d</link>
      <description>
        <![CDATA[<p>In Episode 11 of Season 2 - Ben and I reflect on our first official sales kickoff and the B2BMX conference. Plus we discuss the benefit of focusing in-person company events on just getting to know each other.</p><p><br></p><p>Specifically, we cover:</p><p><br></p><p>1) Why Ben decided to structure the SKO the way he did</p><p>2) Connecting with employees to understand what motivates them</p><p>3) How trust at the leadership level plays into running these types of events</p><p>4) Fear and decision fatigue from marketers apparent at B2BMX</p><p>5) Navigating awkward conference convos</p><p><br></p><p>Ben drinks water 💧</p><p>I drink a Pinot noir  🍷</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 11 of Season 2 - Ben and I reflect on our first official sales kickoff and the B2BMX conference. Plus we discuss the benefit of focusing in-person company events on just getting to know each other.</p><p><br></p><p>Specifically, we cover:</p><p><br></p><p>1) Why Ben decided to structure the SKO the way he did</p><p>2) Connecting with employees to understand what motivates them</p><p>3) How trust at the leadership level plays into running these types of events</p><p>4) Fear and decision fatigue from marketers apparent at B2BMX</p><p>5) Navigating awkward conference convos</p><p><br></p><p>Ben drinks water 💧</p><p>I drink a Pinot noir  🍷</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 Mar 2024 14:30:32 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/f792d57d/1f67aa65.mp3" length="23147932" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1447</itunes:duration>
      <itunes:summary>In Episode 11 of Season 2 - Ben and I reflect on our first official sales kickoff and the B2BMX conference. Plus we discuss the benefit of focusing in-person company events on just getting to know each other.Specifically, we cover:1) Why Ben decided to structure the SKO the way he did2) Connecting with employees to understand what motivates them3) How trust at the leadership level plays into running these types of events4) Fear and decision fatigue from marketers apparent at B2BMX5) Navigating awkward conference convosBen drinks water 💧I drink a Pinot noir  🍷</itunes:summary>
      <itunes:subtitle>In Episode 11 of Season 2 - Ben and I reflect on our first official sales kickoff and the B2BMX conference. Plus we discuss the benefit of focusing in-person company events on just getting to know each other.Specifically, we cover:1) Why Ben decided to st</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>What’s the software buying market like in 2024?</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>What’s the software buying market like in 2024?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">26662ebd-6292-4cd9-9a1f-8a3fcbad8d62</guid>
      <link>https://share.transistor.fm/s/a022752b</link>
      <description>
        <![CDATA[<p>In Episode 10 of Season 2 - a month into 2024 Ben and I give our take on how the software buying market compares to 2023. </p><p><br></p><p>Specifically, we cover:</p><p><br></p><p>1) Why everyone was so excited about 2024 vs 2023 </p><p>2) Continued budget concerns for 2024</p><p>3) How more stakeholders/ departments are involved in the buying process</p><p>4) A shift away from PLG to more wholistic self-serve buying </p><p>5) Why the market has been so competitive and ways to stand out</p><p>6) A divide in marketing strategies for 2024 </p><p><br></p><p>Ben drinks a Coors Banquet 🍻</p><p>I drink a Chianti 🍷</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 10 of Season 2 - a month into 2024 Ben and I give our take on how the software buying market compares to 2023. </p><p><br></p><p>Specifically, we cover:</p><p><br></p><p>1) Why everyone was so excited about 2024 vs 2023 </p><p>2) Continued budget concerns for 2024</p><p>3) How more stakeholders/ departments are involved in the buying process</p><p>4) A shift away from PLG to more wholistic self-serve buying </p><p>5) Why the market has been so competitive and ways to stand out</p><p>6) A divide in marketing strategies for 2024 </p><p><br></p><p>Ben drinks a Coors Banquet 🍻</p><p>I drink a Chianti 🍷</p>]]>
      </content:encoded>
      <pubDate>Thu, 15 Feb 2024 13:31:11 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/a022752b/0f432049.mp3" length="21707081" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1357</itunes:duration>
      <itunes:summary>In Episode 10 of Season 2 - a month into 2024 Ben and I give our take on how the software buying market compares to 2023. Specifically, we cover:1) Why everyone was so excited about 2024 vs 2023 2) Continued budget concerns for 20243) How more stakeholders/ departments are involved in the buying process4) A shift away from PLG to more wholistic self-serve buying 5) Why the market has been so competitive and ways to stand out6) A divide in marketing strategies for 2024 Ben drinks a Coors Banquet 🍻I drink a Chianti 🍷</itunes:summary>
      <itunes:subtitle>In Episode 10 of Season 2 - a month into 2024 Ben and I give our take on how the software buying market compares to 2023. Specifically, we cover:1) Why everyone was so excited about 2024 vs 2023 2) Continued budget concerns for 20243) How more stakeholder</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>How to make a B2B report sales will actually use</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>How to make a B2B report sales will actually use</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a770fe3c-25ea-45bb-8d35-63786d7aa85a</guid>
      <link>https://share.transistor.fm/s/5e690d68</link>
      <description>
        <![CDATA[<p>In Episode 9 of Season 2 - Ben and I discuss our process for creating our new State of the Interactive Demo Report 2024. </p><p><br></p><p>Specifically, we cover:</p><p><br></p><p>1) How we sourced questions from our sales team for the report</p><p>2) Why we use first-party product data vs survey data</p><p>3) Ways we promoted the report and got early feedback</p><p>4) How we designed the report to make it more sharable </p><p>5) What we changed about this report vs last year's report</p><p>6) Fun games to help the sales team learn the data</p><p><br></p><p>Ben drinks a Coors Banquet 🍻</p><p>I drink a Cucumber Mint Cocktail 🥒</p><p><br></p><p>If you want to see the report: https://www.navattic.com/report/state-of-the-interactive-product-demo-2024</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 9 of Season 2 - Ben and I discuss our process for creating our new State of the Interactive Demo Report 2024. </p><p><br></p><p>Specifically, we cover:</p><p><br></p><p>1) How we sourced questions from our sales team for the report</p><p>2) Why we use first-party product data vs survey data</p><p>3) Ways we promoted the report and got early feedback</p><p>4) How we designed the report to make it more sharable </p><p>5) What we changed about this report vs last year's report</p><p>6) Fun games to help the sales team learn the data</p><p><br></p><p>Ben drinks a Coors Banquet 🍻</p><p>I drink a Cucumber Mint Cocktail 🥒</p><p><br></p><p>If you want to see the report: https://www.navattic.com/report/state-of-the-interactive-product-demo-2024</p>]]>
      </content:encoded>
      <pubDate>Thu, 01 Feb 2024 13:08:57 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/5e690d68/48affc16.mp3" length="25707100" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1607</itunes:duration>
      <itunes:summary>In Episode 9 of Season 2 - Ben and I discuss our process for creating our new State of the Interactive Demo Report 2024. Specifically, we cover:1) How we sourced questions from our sales team for the report2) Why we use first-party product data vs survey data3) Ways we promoted the report and got early feedback4) How we designed the report to make it more sharable 5) What we changed about this report vs last year's report6) Fun games to help the sales team learn the dataBen drinks a Coors Banquet 🍻I drink a Cucumber Mint Cocktail 🥒If you want to see the report: https://www.navattic.com/report/state-of-the-interactive-product-demo-2024</itunes:summary>
      <itunes:subtitle>In Episode 9 of Season 2 - Ben and I discuss our process for creating our new State of the Interactive Demo Report 2024. Specifically, we cover:1) How we sourced questions from our sales team for the report2) Why we use first-party product data vs survey </itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>How to get sales excited about creative marketing campaigns</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>How to get sales excited about creative marketing campaigns</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f5477ff8-ce1a-4964-8ef9-e34fc942baca</guid>
      <link>https://share.transistor.fm/s/fa8301e1</link>
      <description>
        <![CDATA[<p>In Episode 8 of Season 2 - Ben and I talk with Molly Bruckman from Mutiny about their widely successful Surv-ai-vor campaign and how they got sales bought into a unique, time-intensive, and creative campaign. </p><p><br></p><p>Specifically, we cover:</p><p><br></p><p>1) The origin story behind the Surv-ai-vor campign</p><p>2) How sponsors were brought in and decision process for big prizes </p><p>3) Our experience as a sponsor and why we decided to sponsor</p><p>4) Results from the campaign and the reactions from the sales team</p><p>5) How Mutiny's amazing brand awareness helped fuel the campaign </p><p>6) Takeaways from the campaign around virality </p><p><br></p><p>Molly drinks a rosemary gin and tonic 🍸</p><p>Ben drinks a Coors Banquet 🍺</p><p>I drink WeWork sponsored tea 🫖 </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 8 of Season 2 - Ben and I talk with Molly Bruckman from Mutiny about their widely successful Surv-ai-vor campaign and how they got sales bought into a unique, time-intensive, and creative campaign. </p><p><br></p><p>Specifically, we cover:</p><p><br></p><p>1) The origin story behind the Surv-ai-vor campign</p><p>2) How sponsors were brought in and decision process for big prizes </p><p>3) Our experience as a sponsor and why we decided to sponsor</p><p>4) Results from the campaign and the reactions from the sales team</p><p>5) How Mutiny's amazing brand awareness helped fuel the campaign </p><p>6) Takeaways from the campaign around virality </p><p><br></p><p>Molly drinks a rosemary gin and tonic 🍸</p><p>Ben drinks a Coors Banquet 🍺</p><p>I drink WeWork sponsored tea 🫖 </p>]]>
      </content:encoded>
      <pubDate>Thu, 18 Jan 2024 12:55:20 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/fa8301e1/5b987abf.mp3" length="26171743" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1636</itunes:duration>
      <itunes:summary>In Episode 8 of Season 2 - Ben and I talk with Molly Bruckman from Mutiny about their widely successful Surv-ai-vor campaign and how they got sales bought into a unique, time-intensive, and creative campaign. Specifically, we cover:1) The origin story behind the Surv-ai-vor campign2) How sponsors were brought in and decision process for big prizes 3) Our experience as a sponsor and why we decided to sponsor4) Results from the campaign and the reactions from the sales team5) How Mutiny's amazing brand awareness helped fuel the campaign 6) Takeaways from the campaign around virality Molly drinks a rosemary gin and tonic 🍸Ben drinks a Coors Banquet 🍺I drink WeWork sponsored tea 🫖 </itunes:summary>
      <itunes:subtitle>In Episode 8 of Season 2 - Ben and I talk with Molly Bruckman from Mutiny about their widely successful Surv-ai-vor campaign and how they got sales bought into a unique, time-intensive, and creative campaign. Specifically, we cover:1) The origin story beh</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Bonus: How to be a better software buyer</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>Bonus: How to be a better software buyer</itunes:title>
      <itunes:episodeType>bonus</itunes:episodeType>
      <guid isPermaLink="false">b7b602f9-2fa9-43b5-bc6d-2ced373143ec</guid>
      <link>https://share.transistor.fm/s/a0e2108f</link>
      <description>
        <![CDATA[<p>In this bonus episode, Ben and I talk about how to be a better software buyer. We usually talk about how to be better software sellers, but in this mini episode, we poke fun at ways that buyers could make the sales process a little smoother. </p><p><br></p><p>Hope you enjoy and happy holidays ☃️</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this bonus episode, Ben and I talk about how to be a better software buyer. We usually talk about how to be better software sellers, but in this mini episode, we poke fun at ways that buyers could make the sales process a little smoother. </p><p><br></p><p>Hope you enjoy and happy holidays ☃️</p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Dec 2023 13:30:54 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/a0e2108f/3709b5e0.mp3" length="15315635" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>958</itunes:duration>
      <itunes:summary>In this bonus episode, Ben and I talk about how to be a better software buyer. We usually talk about how to be better software sellers, but in this mini episode, we poke fun at ways that buyers could make the sales process a little smoother. Hope you enjoy and happy holidays ☃️</itunes:summary>
      <itunes:subtitle>In this bonus episode, Ben and I talk about how to be a better software buyer. We usually talk about how to be better software sellers, but in this mini episode, we poke fun at ways that buyers could make the sales process a little smoother. Hope you enjo</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>What’s it like to work in both SaaS Sales and Marketing</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>What’s it like to work in both SaaS Sales and Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">22c22077-dfe6-402d-9cbd-44cddb63faab</guid>
      <link>https://share.transistor.fm/s/5515b46f</link>
      <description>
        <![CDATA[<p>In Episode 6 of Season 2 - Natalie and Ben talk with Arthur Castillo (who has worked in both sales and marketing roles) to discuss the differences between the two departments. </p><p><br></p><p>Specifically, they cover:</p><p>1) Arthur's journey from sales to marketing and back to sales</p><p>2) How B2B selling has changed in the past few years </p><p>3) The perspective shift from switching from one role to the next </p><p>4) How marketing and sales organize their schedule and celebrate wins</p><p>5) What stereotypes hold up for each role</p><p>6) Which role is harder: sales or marketing</p><p><br></p><p>Arthur drinks an "Arthur Old Fashioned" 🥃</p><p>Ben drinks a Coors Banquet 🍺</p><p>Natalie drinks a pre-made Cosmo 🍸</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 6 of Season 2 - Natalie and Ben talk with Arthur Castillo (who has worked in both sales and marketing roles) to discuss the differences between the two departments. </p><p><br></p><p>Specifically, they cover:</p><p>1) Arthur's journey from sales to marketing and back to sales</p><p>2) How B2B selling has changed in the past few years </p><p>3) The perspective shift from switching from one role to the next </p><p>4) How marketing and sales organize their schedule and celebrate wins</p><p>5) What stereotypes hold up for each role</p><p>6) Which role is harder: sales or marketing</p><p><br></p><p>Arthur drinks an "Arthur Old Fashioned" 🥃</p><p>Ben drinks a Coors Banquet 🍺</p><p>Natalie drinks a pre-made Cosmo 🍸</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Dec 2023 13:44:10 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/5515b46f/e0e79e78.mp3" length="31991399" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>2000</itunes:duration>
      <itunes:summary>In Episode 6 of Season 2 - Natalie and Ben talk with Arthur Castillo (who has worked in both sales and marketing roles) to discuss the differences between the two departments. Specifically, they cover:1) Arthur's journey from sales to marketing and back to sales2) How B2B selling has changed in the past few years 3) The perspective shift from switching from one role to the next 4) How marketing and sales organize their schedule and celebrate wins5) What stereotypes hold up for each role6) Which role is harder: sales or marketingArthur drinks an "Arthur Old Fashioned" 🥃Ben drinks a Coors Banquet 🍺Natalie drinks a pre-made Cosmo 🍸</itunes:summary>
      <itunes:subtitle>In Episode 6 of Season 2 - Natalie and Ben talk with Arthur Castillo (who has worked in both sales and marketing roles) to discuss the differences between the two departments. Specifically, they cover:1) Arthur's journey from sales to marketing and back t</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Attribution, Intent, and Sharing Data with Sales</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Attribution, Intent, and Sharing Data with Sales</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7425fd8b-a1ca-4c06-acaf-c35e2f8f7151</guid>
      <link>https://share.transistor.fm/s/59e98b84</link>
      <description>
        <![CDATA[<p>In Episode 5 of Season 2 - Natalie and Ben dive into the nitty gritty of sales data, attribution, and intent with Kevin White to figure out what is the most helpful data for sales teams and how to best share that data. </p><p><br></p><p>Specifically, they cover: </p><p>1) How to group data into digestible cohorts for sales teams </p><p>2) What types of data reps look at right before a sales call </p><p>3) Ways to use tech stack enrichment signals during a live call </p><p>4) Issues with generic intent data lacking identity and context </p><p>5) Taking an account-based approach and working from high to low intent </p><p>6) Shifting away from mass outreach to more precise messaging </p><p>7) Getting hands-on experience to get comfortable with data </p><p><br></p><p>Kevin drinks a ginger sparkling water 🫧 </p><p>Ben drinks a Coors Banquet 🍻  </p><p>Natalie drinks a Chianti 🍷</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 5 of Season 2 - Natalie and Ben dive into the nitty gritty of sales data, attribution, and intent with Kevin White to figure out what is the most helpful data for sales teams and how to best share that data. </p><p><br></p><p>Specifically, they cover: </p><p>1) How to group data into digestible cohorts for sales teams </p><p>2) What types of data reps look at right before a sales call </p><p>3) Ways to use tech stack enrichment signals during a live call </p><p>4) Issues with generic intent data lacking identity and context </p><p>5) Taking an account-based approach and working from high to low intent </p><p>6) Shifting away from mass outreach to more precise messaging </p><p>7) Getting hands-on experience to get comfortable with data </p><p><br></p><p>Kevin drinks a ginger sparkling water 🫧 </p><p>Ben drinks a Coors Banquet 🍻  </p><p>Natalie drinks a Chianti 🍷</p>]]>
      </content:encoded>
      <pubDate>Thu, 30 Nov 2023 13:45:55 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/59e98b84/d6fffd1b.mp3" length="25235216" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1578</itunes:duration>
      <itunes:summary>In Episode 5 of Season 2 - Natalie and Ben dive into the nitty gritty of sales data, attribution, and intent with Kevin White to figure out what is the most helpful data for sales teams and how to best share that data. Specifically, they cover: 1) How to group data into digestible cohorts for sales teams 2) What types of data reps look at right before a sales call 3) Ways to use tech stack enrichment signals during a live call 4) Issues with generic intent data lacking identity and context 5) Taking an account-based approach and working from high to low intent 6) Shifting away from mass outreach to more precise messaging 7) Getting hands-on experience to get comfortable with data Kevin drinks a ginger sparkling water 🫧 Ben drinks a Coors Banquet 🍻  Natalie drinks a Chianti 🍷</itunes:summary>
      <itunes:subtitle>In Episode 5 of Season 2 - Natalie and Ben dive into the nitty gritty of sales data, attribution, and intent with Kevin White to figure out what is the most helpful data for sales teams and how to best share that data. Specifically, they cover: 1) How to </itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>What Motivates SaaS Sales and Marketers?</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>What Motivates SaaS Sales and Marketers?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d423d1dc-2790-4cd6-8de8-a40d2c258c9f</guid>
      <link>https://share.transistor.fm/s/55814a8c</link>
      <description>
        <![CDATA[<p>In Episode 4 of Season 2 - Ben, our guest Dee Acosta, and I discuss what motivates salespeople and marketers. </p><p><br></p><p>Specifically, we cover:</p><p>1) Why salespeople are often motivated by things like winning, money, and fear of failure </p><p>2) Finding out in the interview process what a sales rep is motivated by </p><p>3) Why marketers are often motivated by things like creativity, recognition, and a seat at the table</p><p>4) Ways to understand what motivates your team in a remote setting</p><p>5) How to adapt your motivation strategies depending on the person or situation </p><p>6) Using empathy and vulnerability to better connect with your team </p><p><br></p><p>Dee drinks a Coke Zero 🥤 </p><p>Ben drinks a Hefeweizen beer 🍻</p><p>Natalie drinks a Cucumber Mojito 🥒</p><p><br></p><p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 4 of Season 2 - Ben, our guest Dee Acosta, and I discuss what motivates salespeople and marketers. </p><p><br></p><p>Specifically, we cover:</p><p>1) Why salespeople are often motivated by things like winning, money, and fear of failure </p><p>2) Finding out in the interview process what a sales rep is motivated by </p><p>3) Why marketers are often motivated by things like creativity, recognition, and a seat at the table</p><p>4) Ways to understand what motivates your team in a remote setting</p><p>5) How to adapt your motivation strategies depending on the person or situation </p><p>6) Using empathy and vulnerability to better connect with your team </p><p><br></p><p>Dee drinks a Coke Zero 🥤 </p><p>Ben drinks a Hefeweizen beer 🍻</p><p>Natalie drinks a Cucumber Mojito 🥒</p><p><br></p><p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Nov 2023 12:25:33 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/55814a8c/ed891ed3.mp3" length="26788195" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1675</itunes:duration>
      <itunes:summary>In Episode 4 of Season 2 - Ben, our guest Dee Acosta, and I discuss what motivates salespeople and marketers. Specifically, we cover:1) Why salespeople are often motivated by things like winning, money, and fear of failure 2) Finding out in the interview process what a sales rep is motivated by 3) Why marketers are often motivated by things like creativity, recognition, and a seat at the table4) Ways to understand what motivates your team in a remote setting5) How to adapt your motivation strategies depending on the person or situation 6) Using empathy and vulnerability to better connect with your team Dee drinks a Coke Zero 🥤 Ben drinks a Hefeweizen beer 🍻Natalie drinks a Cucumber Mojito 🥒Hope you enjoy - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In Episode 4 of Season 2 - Ben, our guest Dee Acosta, and I discuss what motivates salespeople and marketers. Specifically, we cover:1) Why salespeople are often motivated by things like winning, money, and fear of failure 2) Finding out in the interview </itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>Getting Past Startup Growing Pains</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Getting Past Startup Growing Pains</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">571d3db9-db4b-4c1d-95e1-e12c5ba34d8f</guid>
      <link>https://share.transistor.fm/s/f10e95a4</link>
      <description>
        <![CDATA[<p>In Episode 3 of Season 2 - Ben and I discuss the growing pains of startups as they transition from scrappy upstarts to more established companies.</p><p><br></p><p>Specifically, we cover:</p><p>1) The challenges of scaling processes and people as a company evolves </p><p>2) How founders and early employees must adapt as their roles change</p><p>3) Striking a balance between structure and innovation </p><p>4) Getting candid feedback from your team</p><p>5) Setting realistic goals when you have increased expectations</p><p>6) Keeping employees happy and engaged as the company grows</p><p>7) Maintaining the special sauce that fueled early traction</p><p><br></p><p>Ben drinks a Miller Lite 🍺 </p><p>I drink a High Noon 🫧</p><p><br></p><p>Hope you enjoy! - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 3 of Season 2 - Ben and I discuss the growing pains of startups as they transition from scrappy upstarts to more established companies.</p><p><br></p><p>Specifically, we cover:</p><p>1) The challenges of scaling processes and people as a company evolves </p><p>2) How founders and early employees must adapt as their roles change</p><p>3) Striking a balance between structure and innovation </p><p>4) Getting candid feedback from your team</p><p>5) Setting realistic goals when you have increased expectations</p><p>6) Keeping employees happy and engaged as the company grows</p><p>7) Maintaining the special sauce that fueled early traction</p><p><br></p><p>Ben drinks a Miller Lite 🍺 </p><p>I drink a High Noon 🫧</p><p><br></p><p>Hope you enjoy! - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Thu, 26 Oct 2023 13:26:58 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/f10e95a4/13ee5413.mp3" length="24452209" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1529</itunes:duration>
      <itunes:summary>In Episode 3 of Season 2 - Ben and I discuss the growing pains of startups as they transition from scrappy upstarts to more established companies.Specifically, we cover:1) The challenges of scaling processes and people as a company evolves 2) How founders and early employees must adapt as their roles change3) Striking a balance between structure and innovation 4) Getting candid feedback from your team5) Setting realistic goals when you have increased expectations6) Keeping employees happy and engaged as the company grows7) Maintaining the special sauce that fueled early tractionBen drinks a Miller Lite 🍺 I drink a High Noon 🫧Hope you enjoy! - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In Episode 3 of Season 2 - Ben and I discuss the growing pains of startups as they transition from scrappy upstarts to more established companies.Specifically, we cover:1) The challenges of scaling processes and people as a company evolves 2) How founders</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>How a Marketing Team of One Works with Sales</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>How a Marketing Team of One Works with Sales</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8c8197b4-21cd-4e8f-9fef-abf98b322f65</guid>
      <link>https://share.transistor.fm/s/62997412</link>
      <description>
        <![CDATA[<p>In Episode 2 of Season 2 - Ben interviews me on the realities of being a solo marketer. </p><p><br></p><p>Specifically, we cover:</p><p>1) My background and how I fell in love with marketing</p><p>2) Why I have chosen to be a solo marketer so far and the pros and cons</p><p>3) How I prioritize and manage requests with limited resources  </p><p>4) My process to decide what tools or freelancers I need</p><p>5) Wins from my career including our approach to branding </p><p>6) Key learnings I have for other solo marketers starting out </p><p><br></p><p>Ben drinks a Coors Banquet 🍻  </p><p>I drink tea out of a "Coffee is for Closers" mug ☕</p><p><br></p><p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 2 of Season 2 - Ben interviews me on the realities of being a solo marketer. </p><p><br></p><p>Specifically, we cover:</p><p>1) My background and how I fell in love with marketing</p><p>2) Why I have chosen to be a solo marketer so far and the pros and cons</p><p>3) How I prioritize and manage requests with limited resources  </p><p>4) My process to decide what tools or freelancers I need</p><p>5) Wins from my career including our approach to branding </p><p>6) Key learnings I have for other solo marketers starting out </p><p><br></p><p>Ben drinks a Coors Banquet 🍻  </p><p>I drink tea out of a "Coffee is for Closers" mug ☕</p><p><br></p><p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Thu, 12 Oct 2023 13:57:21 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/62997412/5c8f8543.mp3" length="24486501" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1531</itunes:duration>
      <itunes:summary>In Episode 2 of Season 2 - Ben interviews me on the realities of being a solo marketer. Specifically, we cover:1) My background and how I fell in love with marketing2) Why I have chosen to be a solo marketer so far and the pros and cons3) How I prioritize and manage requests with limited resources  4) My process to decide what tools or freelancers I need5) Wins from my career including our approach to branding 6) Key learnings I have for other solo marketers starting out Ben drinks a Coors Banquet 🍻  I drink tea out of a "Coffee is for Closers" mug ☕Hope you enjoy - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In Episode 2 of Season 2 - Ben interviews me on the realities of being a solo marketer. Specifically, we cover:1) My background and how I fell in love with marketing2) Why I have chosen to be a solo marketer so far and the pros and cons3) How I prioritize</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>What Actually Causes B2B Buyers to Buy</title>
      <itunes:season>2</itunes:season>
      <podcast:season>2</podcast:season>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>What Actually Causes B2B Buyers to Buy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d92a8322-ec4a-4182-a559-a5df2e5862bf</guid>
      <link>https://share.transistor.fm/s/6dda2f71</link>
      <description>
        <![CDATA[<p>In Episode 1 of Season 2 - Ben and I debate what factors actually sway prospects in a deal cycle.  </p><p><br></p><p>Specifically, we cover:</p><p>1) What drives B2B buyers' decisions</p><p>2) How much does positioning and branding affect buyer behavior </p><p>3) Three reasons why prospects choose one company over another </p><p>4) Pricing strategies and adjustments in a down economy</p><p>5) Why sales reps may be fearful of a brand overhaul </p><p>6) How to address the elephant in the room with leadership to fix a broken sales cycle  </p><p><br></p><p>Ben drinks a Coors Banquet 🍻</p><p>I drink a Cucumber Vodka Mojito 🥒</p><p><br></p><p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 1 of Season 2 - Ben and I debate what factors actually sway prospects in a deal cycle.  </p><p><br></p><p>Specifically, we cover:</p><p>1) What drives B2B buyers' decisions</p><p>2) How much does positioning and branding affect buyer behavior </p><p>3) Three reasons why prospects choose one company over another </p><p>4) Pricing strategies and adjustments in a down economy</p><p>5) Why sales reps may be fearful of a brand overhaul </p><p>6) How to address the elephant in the room with leadership to fix a broken sales cycle  </p><p><br></p><p>Ben drinks a Coors Banquet 🍻</p><p>I drink a Cucumber Vodka Mojito 🥒</p><p><br></p><p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Thu, 28 Sep 2023 13:21:14 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/6dda2f71/d924d5e7.mp3" length="27132928" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:duration>1696</itunes:duration>
      <itunes:summary>In Episode 1 of Season 2 - Ben and I debate what factors actually sway prospects in a deal cycle.  Specifically, we cover:1) What drives B2B buyers' decisions2) How much does positioning and branding affect buyer behavior 3) Three reasons why prospects choose one company over another 4) Pricing strategies and adjustments in a down economy5) Why sales reps may be fearful of a brand overhaul 6) How to address the elephant in the room with leadership to fix a broken sales cycle  Ben drinks a Coors Banquet 🍻I drink a Cucumber Vodka Mojito 🥒Hope you enjoy - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In Episode 1 of Season 2 - Ben and I debate what factors actually sway prospects in a deal cycle.  Specifically, we cover:1) What drives B2B buyers' decisions2) How much does positioning and branding affect buyer behavior 3) Three reasons why prospects ch</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>Yes</itunes:explicit>
    </item>
    <item>
      <title>What we learned from our first season of this podcast</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>What we learned from our first season of this podcast</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f5ab88c6-9e5d-470a-9ee0-9e86e93339e8</guid>
      <link>https://share.transistor.fm/s/20aeffd8</link>
      <description>
        <![CDATA[<p>In Episode 12 we discuss what it was like to create a podcast and what we learned about sales and marketing departments over the season. </p><p><br></p><p>Specifically, we cover:</p><p>1) Why we're taking a little break from the podcast for the summer</p><p>2) How marketers are involved in a lot more and are much more analytical than they get credit for</p><p>3) Ways to use sales intuition to your marketing advantage</p><p>4) Why startups may want to hire a salesperson before a marketer</p><p>5) How we decided on our ICP in the early days of Navattic</p><p>6) Why we ended up making this podcast a year into working at Navattic together</p><p><br></p><p>Ben drinks an old-fashioned 🥃</p><p>I drink Josh red wine 🍷</p><p><br></p><p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 12 we discuss what it was like to create a podcast and what we learned about sales and marketing departments over the season. </p><p><br></p><p>Specifically, we cover:</p><p>1) Why we're taking a little break from the podcast for the summer</p><p>2) How marketers are involved in a lot more and are much more analytical than they get credit for</p><p>3) Ways to use sales intuition to your marketing advantage</p><p>4) Why startups may want to hire a salesperson before a marketer</p><p>5) How we decided on our ICP in the early days of Navattic</p><p>6) Why we ended up making this podcast a year into working at Navattic together</p><p><br></p><p>Ben drinks an old-fashioned 🥃</p><p>I drink Josh red wine 🍷</p><p><br></p><p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Jul 2023 14:24:30 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/20aeffd8/ca47e7c5.mp3" length="19255447" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/m9HXIMIaP6VXS9qpCiGkap2f4uGa633pk2C725SmKrY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNmQ4/ZGZlOGFkOWNiNDk3/ZDRmYWIyYTlkNTZh/YzBjOS5qcGc.jpg"/>
      <itunes:duration>1204</itunes:duration>
      <itunes:summary>In Episode 12 we discuss what it was like to create a podcast and what we learned about sales and marketing departments over the season. Specifically, we cover:1) Why we're taking a little break from the podcast for the summer2) How marketers are involved in a lot more and are much more analytical than they get credit for3) Ways to use sales intuition to your marketing advantage4) Why startups may want to hire a salesperson before a marketer5) How we decided on our ICP in the early days of Navattic6) Why we ended up making this podcast a year into working at Navattic togetherBen drinks an old-fashioned 🥃I drink Josh red wine 🍷Hope you enjoy - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In Episode 12 we discuss what it was like to create a podcast and what we learned about sales and marketing departments over the season. Specifically, we cover:1) Why we're taking a little break from the podcast for the summer2) How marketers are involved</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to be a revenue-driven marketer</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>How to be a revenue-driven marketer</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ab37aa62-ebac-4ed2-9750-2bbe79e1714c</guid>
      <link>https://share.transistor.fm/s/824ba598</link>
      <description>
        <![CDATA[<p>In Episode 11 we speak with <a href="https://www.linkedin.com/in/brittanyab/">Brittany Brown</a> Head of Enterprise Marketing at <a href="https://lokalise.com/">Lokalise.</a></p>

<p>We talk all about how to ensure any new campaign or initiative is revenue driven and how to best collaborate on these initiatives with sales.</p>

<p>Specifically, we cover:</p>

<p>1) Why sales teams perceive marketing as not revenue driven</p>

<p>2) Balancing brand-building marketing with revenue-driven marketing</p>

<p>3) How to align on one single ICP</p>

<p>4) Strategies to get buy-in for new campaigns or tools</p>

<p>5) When is the best time to share results with sales</p>

<p>6) How to switch from an MQL to accounts based mindset</p>

<p>Brittany drinks a Sauvignon Blanc 🥂</p>

<p>Ben drinks an old-fashioned 🥃 </p>

<p>I drink Josh Cabernet Sauvignon 🍷</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 11 we speak with <a href="https://www.linkedin.com/in/brittanyab/">Brittany Brown</a> Head of Enterprise Marketing at <a href="https://lokalise.com/">Lokalise.</a></p>

<p>We talk all about how to ensure any new campaign or initiative is revenue driven and how to best collaborate on these initiatives with sales.</p>

<p>Specifically, we cover:</p>

<p>1) Why sales teams perceive marketing as not revenue driven</p>

<p>2) Balancing brand-building marketing with revenue-driven marketing</p>

<p>3) How to align on one single ICP</p>

<p>4) Strategies to get buy-in for new campaigns or tools</p>

<p>5) When is the best time to share results with sales</p>

<p>6) How to switch from an MQL to accounts based mindset</p>

<p>Brittany drinks a Sauvignon Blanc 🥂</p>

<p>Ben drinks an old-fashioned 🥃 </p>

<p>I drink Josh Cabernet Sauvignon 🍷</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Jul 2023 14:44:03 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/824ba598/184a7788.mp3" length="36578148" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/cVJ3lPWugIJGBPtrLC_7hVmr_Qkz0WGjib2lpcGBhZg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MmRh/ODIwMzlmYzY1MGY4/YzM0YTE4NmQ1OWFl/ZDYzMy5qcGc.jpg"/>
      <itunes:duration>2287</itunes:duration>
      <itunes:summary>In Episode 11 we speak with Brittany Brown Head of Enterprise Marketing at Lokalise.

We talk all about how to ensure any new campaign or initiative is revenue driven and how to best collaborate on these initiatives with sales.

Specifically, we cover:

1) Why sales teams perceive marketing as not revenue driven

2) Balancing brand-building marketing with revenue-driven marketing

3) How to align on one single ICP

4) Strategies to get buy-in for new campaigns or tools

5) When is the best time to share results with sales

6) How to switch from an MQL to accounts based mindset

Brittany drinks a Sauvignon Blanc 🥂

Ben drinks an old-fashioned 🥃 

I drink Josh Cabernet Sauvignon 🍷

Hope you enjoy - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In Episode 11 we speak with Brittany Brown Head of Enterprise Marketing at Lokalise.

We talk all about how to ensure any new campaign or initiative is revenue driven and how to best collaborate on these initiatives with sales.

Specifically, we cover:

1</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Shifting to a people-first GTM strategy</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Shifting to a people-first GTM strategy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">52c01e0d-0228-47fc-a4fd-1aba76470ba1</guid>
      <link>https://share.transistor.fm/s/7d8731d6</link>
      <description>
        <![CDATA[<p>In Episode 10 we speak with <a href="https://www.linkedin.com/in/nickbennett1/">Nick Bennett</a> founder of <a href="https://clubpf.co/">ClubPF</a>, podcast host of the <a href="https://motionagency.io/anonymous/">Anonymous marketer,</a> and B2B creator.</p>

<p>We talk all about how to adopt a people-first approach to your sales and marketing strategy and how to create a sales process prospects actually enjoy.</p>

<p>Specifically, we cover:</p>

<p>1) Why B2B sales is usually so frustrating for prospects</p>

<p>2) How only listening to VCs and sales leaders at other companies can hurt your sales process</p>

<p>3) Ways to avoid a founder's "shinny object syndrome" through data and revenue-driven results</p>

<p>4) Strategies to get leadership on board with a people-first approach and how to overcome sales fears around it</p>

<p>5) Different compensation ideas for a people-first strategy</p>

<p>6) The future of the creator-economy and how it ties into a people-first approach</p>

<p>Nick drinks a Dunkin cold brew 🧊☕️</p>

<p>Ben drinks a Starbucks cold brew 🧊☕️</p>

<p>I drink tea 🫖</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 10 we speak with <a href="https://www.linkedin.com/in/nickbennett1/">Nick Bennett</a> founder of <a href="https://clubpf.co/">ClubPF</a>, podcast host of the <a href="https://motionagency.io/anonymous/">Anonymous marketer,</a> and B2B creator.</p>

<p>We talk all about how to adopt a people-first approach to your sales and marketing strategy and how to create a sales process prospects actually enjoy.</p>

<p>Specifically, we cover:</p>

<p>1) Why B2B sales is usually so frustrating for prospects</p>

<p>2) How only listening to VCs and sales leaders at other companies can hurt your sales process</p>

<p>3) Ways to avoid a founder's "shinny object syndrome" through data and revenue-driven results</p>

<p>4) Strategies to get leadership on board with a people-first approach and how to overcome sales fears around it</p>

<p>5) Different compensation ideas for a people-first strategy</p>

<p>6) The future of the creator-economy and how it ties into a people-first approach</p>

<p>Nick drinks a Dunkin cold brew 🧊☕️</p>

<p>Ben drinks a Starbucks cold brew 🧊☕️</p>

<p>I drink tea 🫖</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Thu, 22 Jun 2023 15:46:19 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/7d8731d6/eceb503f.mp3" length="38074450" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/DrwKxMCClZH7tYbVxYA6QtYWAzvMBb_pPXxPJq1hHN4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZmY0/YmRmMzUwMTNmMzU2/MDY5NjIxMjFiMmMx/NGY0NS5qcGc.jpg"/>
      <itunes:duration>2380</itunes:duration>
      <itunes:summary>In Episode 10 we speak with Nick Bennett founder of ClubPF, podcast host of the Anonymous marketer, and B2B creator.

We talk all about how to adopt a people-first approach to your sales and marketing strategy and how to create a sales process prospects actually enjoy.

Specifically, we cover:

1) Why B2B sales is usually so frustrating for prospects

2) How only listening to VCs and sales leaders at other companies can hurt your sales process

3) Ways to avoid a founder's "shinny object syndrome" through data and revenue-driven results

4) Strategies to get leadership on board with a people-first approach and how to overcome sales fears around it

5) Different compensation ideas for a people-first strategy

6) The future of the creator-economy and how it ties into a people-first approach

Nick drinks a Dunkin cold brew 🧊☕️

Ben drinks a Starbucks cold brew 🧊☕️

I drink tea 🫖

Hope you enjoy - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In Episode 10 we speak with Nick Bennett founder of ClubPF, podcast host of the Anonymous marketer, and B2B creator.

We talk all about how to adopt a people-first approach to your sales and marketing strategy and how to create a sales process prospects a</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Revops and data’s role in  alignment</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>Revops and data’s role in  alignment</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6c514021-e49d-43b3-9a74-b38c375be925</guid>
      <link>https://share.transistor.fm/s/94c35306</link>
      <description>
        <![CDATA[<p>In Episode 9 we speak with <a href="https://www.linkedin.com/in/petertkirk/">Peter Kirk</a> who runs RevOps at <a href="https://www.madkudu.com/">MadKudu</a> and has built operations functions at multiple product-led and sales-led companies, including Lucid and BentoBox.</p>

<p>We talk all about data, attribution, and the role of Revops in helping drive alignment - instead of damaging it.</p>

<p>Specifically, we cover:</p>

<p>1) How Revops can build trust with sales when they first join an org</p>

<p>2) Sales confusion around the role of Revops</p>

<p>3) Why sales is often less reliant on sales data or reports</p>

<p>4) Who should have access to dashboards and the best cadence to share data with sales</p>

<p>5) Best channels to get the most important insights to sales without distracting them</p>

<p>6) How attribution and compensation can harm the sales and marketing relationship</p>

<p>Peter drinks a spaghett 🍺</p>

<p>Ben drinks an old-fashioned 🥃 (Round 3)</p>

<p>I drink a mezcal margarita 🍹</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 9 we speak with <a href="https://www.linkedin.com/in/petertkirk/">Peter Kirk</a> who runs RevOps at <a href="https://www.madkudu.com/">MadKudu</a> and has built operations functions at multiple product-led and sales-led companies, including Lucid and BentoBox.</p>

<p>We talk all about data, attribution, and the role of Revops in helping drive alignment - instead of damaging it.</p>

<p>Specifically, we cover:</p>

<p>1) How Revops can build trust with sales when they first join an org</p>

<p>2) Sales confusion around the role of Revops</p>

<p>3) Why sales is often less reliant on sales data or reports</p>

<p>4) Who should have access to dashboards and the best cadence to share data with sales</p>

<p>5) Best channels to get the most important insights to sales without distracting them</p>

<p>6) How attribution and compensation can harm the sales and marketing relationship</p>

<p>Peter drinks a spaghett 🍺</p>

<p>Ben drinks an old-fashioned 🥃 (Round 3)</p>

<p>I drink a mezcal margarita 🍹</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Jun 2023 15:11:11 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/94c35306/009e9728.mp3" length="28287136" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yS0iAqOSyEFY04GX5PtjnxcmZWnUUlfy-LmuzQXzJ5Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZjg3/MGY4MTU3YWZmM2Vk/YjJiYzY5Y2I2ZGNj/M2NlMi5qcGc.jpg"/>
      <itunes:duration>1768</itunes:duration>
      <itunes:summary>In Episode 9 we speak with Peter Kirk who runs RevOps at MadKudu and has built operations functions at multiple product-led and sales-led companies, including Lucid and BentoBox.

We talk all about data, attribution, and the role of Revops in helping drive alignment - instead of damaging it.

Specifically, we cover:

1) How Revops can build trust with sales when they first join an org

2) Sales confusion around the role of Revops

3) Why sales is often less reliant on sales data or reports

4) Who should have access to dashboards and the best cadence to share data with sales

5) Best channels to get the most important insights to sales without distracting them

6) How attribution and compensation can harm the sales and marketing relationship

Peter drinks a spaghett 🍺

Ben drinks an old-fashioned 🥃 (Round 3)

I drink a mezcal margarita 🍹

Hope you enjoy - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In Episode 9 we speak with Peter Kirk who runs RevOps at MadKudu and has built operations functions at multiple product-led and sales-led companies, including Lucid and BentoBox.

We talk all about data, attribution, and the role of Revops in helping driv</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:chapters url="https://share.transistor.fm/s/94c35306/chapters.json" type="application/json+chapters"/>
    </item>
    <item>
      <title>How to perfect product launches</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>How to perfect product launches</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ec11f6a6-f5ac-4ea2-bbae-fb6f9ee7a611</guid>
      <link>https://share.transistor.fm/s/49e9873a</link>
      <description>
        <![CDATA[<p>In Episode 8 we speak with <a href="https://www.linkedin.com/in/oakleyjason/">Jason Oakley</a> - founder of <a href="https://productivepmm.com/">productive PMM</a> and founding product marketing lead at amazing SaaS companies like Klue, Chili Piper, and Uberflip.</p>

<p>We talk all about product launches - how to make them successful and pitfalls to avoid.</p>

<p>Specifically, we cover:</p>

<p>1) Which sales reps are best to work with for product launches and enablement</p>

<p>2) Sales frustrations around lack of visibility into product launches and roadmaps</p>

<p>3) Whether or not you should incentivize or spiff product launches</p>

<p>4) Understanding the different pressures each team faces during product launches</p>

<p>5) Ways to get sales involved earlier through beta testing or engineering demos</p>

<p>6) How to have more empathy for team members during launches</p>

<p>Jason drinks Any Day IPA from local brewery Side Launch 🍺</p>

<p>Ben drinks an old-fashioned 🥃 (again)</p>

<p>I drink a Mojito 🍋</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 8 we speak with <a href="https://www.linkedin.com/in/oakleyjason/">Jason Oakley</a> - founder of <a href="https://productivepmm.com/">productive PMM</a> and founding product marketing lead at amazing SaaS companies like Klue, Chili Piper, and Uberflip.</p>

<p>We talk all about product launches - how to make them successful and pitfalls to avoid.</p>

<p>Specifically, we cover:</p>

<p>1) Which sales reps are best to work with for product launches and enablement</p>

<p>2) Sales frustrations around lack of visibility into product launches and roadmaps</p>

<p>3) Whether or not you should incentivize or spiff product launches</p>

<p>4) Understanding the different pressures each team faces during product launches</p>

<p>5) Ways to get sales involved earlier through beta testing or engineering demos</p>

<p>6) How to have more empathy for team members during launches</p>

<p>Jason drinks Any Day IPA from local brewery Side Launch 🍺</p>

<p>Ben drinks an old-fashioned 🥃 (again)</p>

<p>I drink a Mojito 🍋</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Wed, 24 May 2023 14:56:51 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/49e9873a/4cb982bf.mp3" length="31389174" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GtystjlagTGYVWrVTsFIwkTYMiw5pB73Yy4Xoch0ZiA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOTgx/ODIyZDI5ODU0NzA3/NTEyOTZkMmEwYTJj/MzlmMC5qcGc.jpg"/>
      <itunes:duration>1962</itunes:duration>
      <itunes:summary>In Episode 8 we speak with Jason Oakley - founder of productive PMM and founding product marketing lead at amazing SaaS companies like Klue, Chili Piper, and Uberflip.

We talk all about product launches - how to make them successful and pitfalls to avoid.

Specifically, we cover:

1) Which sales reps are best to work with for product launches and enablement

2) Sales frustrations around lack of visibility into product launches and roadmaps

3) Whether or not you should incentivize or spiff product launches

4) Understanding the different pressures each team faces during product launches

5) Ways to get sales involved earlier through beta testing or engineering demos

6) How to have more empathy for team members during launches

Jason drinks Any Day IPA from local brewery Side Launch 🍺

Ben drinks an old-fashioned 🥃 (again)

I drink a Mojito 🍋

Hope you enjoy - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In Episode 8 we speak with Jason Oakley - founder of productive PMM and founding product marketing lead at amazing SaaS companies like Klue, Chili Piper, and Uberflip.

We talk all about product launches - how to make them successful and pitfalls to avoid</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sales fears around PLG</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Sales fears around PLG</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">311cca06-bbd5-4640-99ed-af167625b776</guid>
      <link>https://share.transistor.fm/s/0553385e</link>
      <description>
        <![CDATA[<p>In Episode 7 we have our second guest - growth and PLG expert <a href="https://www.linkedin.com/in/andrewcapland/">Andrew Capland</a> who is the founder and a growth advisor at <a href="https://deliveringvalue.co/">Delivering Value.</a> </p>

<p>We discuss why sales teams can be hesitant around PLG and how to reduce some of those fears as leadership and individual rep. </p>

<p>Specifically, we cover:</p>

<p>1) Blended PLG and sales-led strategies </p>

<p>2) Why PLG can feel like a loss of control for sales and marketing</p>

<p>3) Sales rep's frustration with PLG slowing down sales cycles</p>

<p>4) How to help reps embrace PLG and the benefits for sales teams</p>

<p>5) Ways to upsell and multi-thread within an account</p>

<p>6) When is the right time for a company to go PLG</p>

<p>Andrew drinks a Tommy Point IPA from his local Winter Hill Brewery 🍺</p>

<p>Ben drinks an old-fashioned 🥃</p>

<p>I drink a Rose 🍷</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 7 we have our second guest - growth and PLG expert <a href="https://www.linkedin.com/in/andrewcapland/">Andrew Capland</a> who is the founder and a growth advisor at <a href="https://deliveringvalue.co/">Delivering Value.</a> </p>

<p>We discuss why sales teams can be hesitant around PLG and how to reduce some of those fears as leadership and individual rep. </p>

<p>Specifically, we cover:</p>

<p>1) Blended PLG and sales-led strategies </p>

<p>2) Why PLG can feel like a loss of control for sales and marketing</p>

<p>3) Sales rep's frustration with PLG slowing down sales cycles</p>

<p>4) How to help reps embrace PLG and the benefits for sales teams</p>

<p>5) Ways to upsell and multi-thread within an account</p>

<p>6) When is the right time for a company to go PLG</p>

<p>Andrew drinks a Tommy Point IPA from his local Winter Hill Brewery 🍺</p>

<p>Ben drinks an old-fashioned 🥃</p>

<p>I drink a Rose 🍷</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Thu, 11 May 2023 13:47:32 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/0553385e/090aa345.mp3" length="33385755" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/etOr_2nUazhp0RQm8DuVIIqZdslZcz0eEGReqctp1zo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMTU1/OTkyN2RiOTVlZTNm/MWI5MDRlOWJlZjc1/YTVjMy5qcGc.jpg"/>
      <itunes:duration>2087</itunes:duration>
      <itunes:summary>In Episode 7 we have our second guest - growth and PLG expert Andrew Capland who is the founder and a growth advisor at Delivering Value. 

We discuss why sales teams can be hesitant around PLG and how to reduce some of those fears as leadership and individual rep. 

Specifically, we cover:

1) Blended PLG and sales-led strategies 

2) Why PLG can feel like a loss of control for sales and marketing

3) Sales rep's frustration with PLG slowing down sales cycles

4) How to help reps embrace PLG and the benefits for sales teams

5) Ways to upsell and multi-thread within an account

6) When is the right time for a company to go PLG

Andrew drinks a Tommy Point IPA from his local Winter Hill Brewery 🍺

Ben drinks an old-fashioned 🥃

I drink a Rose 🍷

Hope you enjoy - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In Episode 7 we have our second guest - growth and PLG expert Andrew Capland who is the founder and a growth advisor at Delivering Value. 

We discuss why sales teams can be hesitant around PLG and how to reduce some of those fears as leadership and indiv</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why everyone constantly complains about content</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Why everyone constantly complains about content</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">93079dc7-89be-4a23-bb44-0c82414f7a31</guid>
      <link>https://share.transistor.fm/s/90212405</link>
      <description>
        <![CDATA[<p>In Episode 6 we have our first guest!</p>

<p>We talk with <a href="https://www.linkedin.com/in/markehuber/">Mark Huber</a> - Head of Brand &amp; Product Marketing at <a href="https://metadata.io/">Metadata</a> about sales content (testimonials, blog posts, one-pagers, etc) and how they seem to always be a source of frustration for product marketers.</p>

<p>Specifically, we cover:</p>

<p>1) Why sales reps constantly request different sales content</p>

<p>2) How to organize and prioritize content request</p>

<p>3) Re-usable content templates and slides for your sales team</p>

<p>4) Why some reps prefer content over others and why they create their own content</p>

<p>5) Most and least frequently used content by reps at Metadata and Navattic</p>

<p>6) How to create and repurpose customer-facing content</p>

<p>Ben and I drink beer out of our Surf Hut glasses 🏄‍♂️</p>

<p>Mark drinks bourbon from Rowans Creek 🥃</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 6 we have our first guest!</p>

<p>We talk with <a href="https://www.linkedin.com/in/markehuber/">Mark Huber</a> - Head of Brand &amp; Product Marketing at <a href="https://metadata.io/">Metadata</a> about sales content (testimonials, blog posts, one-pagers, etc) and how they seem to always be a source of frustration for product marketers.</p>

<p>Specifically, we cover:</p>

<p>1) Why sales reps constantly request different sales content</p>

<p>2) How to organize and prioritize content request</p>

<p>3) Re-usable content templates and slides for your sales team</p>

<p>4) Why some reps prefer content over others and why they create their own content</p>

<p>5) Most and least frequently used content by reps at Metadata and Navattic</p>

<p>6) How to create and repurpose customer-facing content</p>

<p>Ben and I drink beer out of our Surf Hut glasses 🏄‍♂️</p>

<p>Mark drinks bourbon from Rowans Creek 🥃</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Apr 2023 12:45:57 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/90212405/7c405969.mp3" length="35115738" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/51bipn_jxHr8ipVGoyNOV6yBlRgkPhPxRopxR-Xc-fg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NWYx/M2ZmODEzZmJkMzNj/YzAzMDQ2NTQ0OGRm/OGZjNy5qcGc.jpg"/>
      <itunes:duration>2195</itunes:duration>
      <itunes:summary>In Episode 6 we have our first guest!

We talk with Mark Huber - Head of Brand &amp;amp; Product Marketing at Metadata about sales content (testimonials, blog posts, one-pagers, etc) and how they seem to always be a source of frustration for product marketers.

Specifically, we cover:

1) Why sales reps constantly request different sales content

2) How to organize and prioritize content request

3) Re-usable content templates and slides for your sales team

4) Why some reps prefer content over others and why they create their own content

5) Most and least frequently used content by reps at Metadata and Navattic

6) How to create and repurpose customer-facing content

Ben and I drink beer out of our Surf Hut glasses 🏄‍♂️

Mark drinks bourbon from Rowans Creek 🥃

Hope you enjoy - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In Episode 6 we have our first guest!

We talk with Mark Huber - Head of Brand &amp;amp; Product Marketing at Metadata about sales content (testimonials, blog posts, one-pagers, etc) and how they seem to always be a source of frustration for product marketers</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Battling imposter syndrome at a high growth startup</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Battling imposter syndrome at a high growth startup</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c7929f81-10e7-4a28-ade6-2c682fe8bc89</guid>
      <link>https://share.transistor.fm/s/645791bc</link>
      <description>
        <![CDATA[<p>In Episode 5 we talk about how to combat imposter syndrome at a startup - both from the individual and company perspective. </p>

<p>Specifically, we cover:</p>

<p>1) How imposter syndrome shifts as your company hits different growth stages</p>

<p>2) Tips we've used to deal with imposter syndrome in our day to day</p>

<p>3) Overcoming the "How big is your company" objection</p>

<p>4) Tips for targeting and partnering with companies admired in your industry</p>

<p>5) Combatting burnout that comes from imposter syndrome</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 5 we talk about how to combat imposter syndrome at a startup - both from the individual and company perspective. </p>

<p>Specifically, we cover:</p>

<p>1) How imposter syndrome shifts as your company hits different growth stages</p>

<p>2) Tips we've used to deal with imposter syndrome in our day to day</p>

<p>3) Overcoming the "How big is your company" objection</p>

<p>4) Tips for targeting and partnering with companies admired in your industry</p>

<p>5) Combatting burnout that comes from imposter syndrome</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Apr 2023 15:10:35 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/645791bc/160a865a.mp3" length="24279737" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/DqpxKqETIvROIZihlHiOGyk7tSzqeKmfcLyIOF2VdUk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMmM0/NzgwNWE1NzM1ODEz/ODQ2YWNkNzExMWZh/ZTMwYS5qcGc.jpg"/>
      <itunes:duration>1518</itunes:duration>
      <itunes:summary>In Episode 5 we talk about how to combat imposter syndrome at a startup - both from the individual and company perspective. 

Specifically, we cover:

1) How imposter syndrome shifts as your company hits different growth stages

2) Tips we've used to deal with imposter syndrome in our day to day

3) Overcoming the "How big is your company" objection

4) Tips for targeting and partnering with companies admired in your industry

5) Combatting burnout that comes from imposter syndrome

Hope you enjoy - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In Episode 5 we talk about how to combat imposter syndrome at a startup - both from the individual and company perspective. 

Specifically, we cover:

1) How imposter syndrome shifts as your company hits different growth stages

2) Tips we've used to deal</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How we set Q2 quota and marketing targets</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>How we set Q2 quota and marketing targets</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f32fdabe-639b-4665-8ddc-1703c25af342</guid>
      <link>https://share.transistor.fm/s/43d25da4</link>
      <description>
        <![CDATA[<p>In Episode 4 we cover how we set quotas and marketing goals at Navattic for the next quarter. </p>

<p>Specifically, we cover:</p>

<p>1) The difference between Ben's and my approach to sales forecasting and quota setting</p>

<p>2) Challenges of presenting quotas to reps</p>

<p>3) How to create forecasting models that take into account economic uncertainty</p>

<p>4) Finding a balance between sales math and empathy when setting sales quotas</p>

<p>5) Protecting reps from burnout when setting targets</p>

<p>I drink a Langhe Nebbiolo 🍷 and Ben drinks a Chardonnay 🥂</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 4 we cover how we set quotas and marketing goals at Navattic for the next quarter. </p>

<p>Specifically, we cover:</p>

<p>1) The difference between Ben's and my approach to sales forecasting and quota setting</p>

<p>2) Challenges of presenting quotas to reps</p>

<p>3) How to create forecasting models that take into account economic uncertainty</p>

<p>4) Finding a balance between sales math and empathy when setting sales quotas</p>

<p>5) Protecting reps from burnout when setting targets</p>

<p>I drink a Langhe Nebbiolo 🍷 and Ben drinks a Chardonnay 🥂</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Thu, 30 Mar 2023 08:42:23 +0000</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/43d25da4/b33b167b.mp3" length="22924693" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/3ngyiIqbkdrAJjt_b_TCjq4-CiVNE4x90FH6lswU-ts/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YmIz/YmI5N2Q3MWQyZGUz/M2ZiYWRmMWYxNjEw/ZmFlNy5qcGc.jpg"/>
      <itunes:duration>1433</itunes:duration>
      <itunes:summary>In Episode 4 we cover how we set quotas and marketing goals at Navattic for the next quarter. 

Specifically, we cover:

1) The difference between Ben's and my approach to sales forecasting and quota setting

2) Challenges of presenting quotas to reps

3) How to create forecasting models that take into account economic uncertainty

4) Finding a balance between sales math and empathy when setting sales quotas

5) Protecting reps from burnout when setting targets

I drink a Langhe Nebbiolo 🍷 and Ben drinks a Chardonnay 🥂

Hope you enjoy - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In Episode 4 we cover how we set quotas and marketing goals at Navattic for the next quarter. 

Specifically, we cover:

1) The difference between Ben's and my approach to sales forecasting and quota setting

2) Challenges of presenting quotas to reps

3)</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How marketing + sales can help combat churn</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>How marketing + sales can help combat churn</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fb60a1a6-1c6b-429d-b8aa-fbac19dc36ec</guid>
      <link>https://share.transistor.fm/s/859dc17d</link>
      <description>
        <![CDATA[<p>In Episode 3 we discuss ways sales and marketing can work with customer success to reduce churn and increase customer satisfaction. </p>

<p>Specifically, we cover:</p>

<p>1) Why there is tension between sales and customer success</p>

<p>2) How a misaligned ICP contributes to that tension </p>

<p>3) Is marketing or sales ultimately responsible for filtering out bad quality leads</p>

<p>4) How to use churn data and an open line of communication to help hone in on your ICP</p>

<p>5) Tips on how sales and marketing can improve customer satisfaction once the customer is onboard</p>

<p>I drink a Sour Beer 🍋🍻 and Ben drinks a Chardonnay 🥂</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 3 we discuss ways sales and marketing can work with customer success to reduce churn and increase customer satisfaction. </p>

<p>Specifically, we cover:</p>

<p>1) Why there is tension between sales and customer success</p>

<p>2) How a misaligned ICP contributes to that tension </p>

<p>3) Is marketing or sales ultimately responsible for filtering out bad quality leads</p>

<p>4) How to use churn data and an open line of communication to help hone in on your ICP</p>

<p>5) Tips on how sales and marketing can improve customer satisfaction once the customer is onboard</p>

<p>I drink a Sour Beer 🍋🍻 and Ben drinks a Chardonnay 🥂</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Thu, 16 Mar 2023 10:37:17 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/859dc17d/fac82dde.mp3" length="23684965" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/LvPty9wOLl753-vHsZyOsnq0nLHQ5f6tbZ5f2FDRAbY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MTdk/ODhiMjk0N2M1NmI0/OWZhYTYxNDMxYjgx/YzA4My5qcGc.jpg"/>
      <itunes:duration>1481</itunes:duration>
      <itunes:summary>In Episode 3 we discuss ways sales and marketing can work with customer success to reduce churn and increase customer satisfaction. 

Specifically, we cover:

1) Why there is tension between sales and customer success

2) How a misaligned ICP contributes to that tension 

3) Is marketing or sales ultimately responsible for filtering out bad quality leads

4) How to use churn data and an open line of communication to help hone in on your ICP

5) Tips on how sales and marketing can improve customer satisfaction once the customer is onboard

I drink a Sour Beer 🍋🍻 and Ben drinks a Chardonnay 🥂

Hope you enjoy - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In Episode 3 we discuss ways sales and marketing can work with customer success to reduce churn and increase customer satisfaction. 

Specifically, we cover:

1) Why there is tension between sales and customer success

2) How a misaligned ICP contributes </itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why we put pricing on our website</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Why we put pricing on our website</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">03a43c6d-956b-46cf-ae50-a9a9aaec949b</guid>
      <link>https://share.transistor.fm/s/73ad21b8</link>
      <description>
        <![CDATA[<p>In Episode 2 we discuss our journey of putting pricing on the Navattic website, how we aligned on this decision, and the results we've seen so far.</p>

<p>Specifically, we cover:</p>

<p>1) Why sales and leadership teams are typically scared of transparent pricing</p>

<p>2) What was our internal tipping point to move to public-facing pricing</p>

<p>3) How GTM teams benefit from public pricing</p>

<p>4) How our sales cycle has changed from public pricing</p>

<p>5) Tips on how to discuss pricing with your sales and leadership team</p>

<p>I drink another Cabernet Sauvignon 🍷 and Ben drinks a Coors Light 🍻</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In Episode 2 we discuss our journey of putting pricing on the Navattic website, how we aligned on this decision, and the results we've seen so far.</p>

<p>Specifically, we cover:</p>

<p>1) Why sales and leadership teams are typically scared of transparent pricing</p>

<p>2) What was our internal tipping point to move to public-facing pricing</p>

<p>3) How GTM teams benefit from public pricing</p>

<p>4) How our sales cycle has changed from public pricing</p>

<p>5) Tips on how to discuss pricing with your sales and leadership team</p>

<p>I drink another Cabernet Sauvignon 🍷 and Ben drinks a Coors Light 🍻</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Mar 2023 14:01:49 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/73ad21b8/bf87dad9.mp3" length="25358871" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/XbNIlBTZ5HBmdbFNFMAv6_qenlJHsASO4i9O5JKDezc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZWU0/NjAxN2JjOWQxZDg3/NTIyMjEwNjJiNDIw/ZjY5Mi5qcGc.jpg"/>
      <itunes:duration>1585</itunes:duration>
      <itunes:summary>In Episode 2 we discuss our journey of putting pricing on the Navattic website, how we aligned on this decision, and the results we've seen so far.

Specifically, we cover:

1) Why sales and leadership teams are typically scared of transparent pricing

2) What was our internal tipping point to move to public-facing pricing

3) How GTM teams benefit from public pricing

4) How our sales cycle has changed from public pricing

5) Tips on how to discuss pricing with your sales and leadership team

I drink another Cabernet Sauvignon 🍷 and Ben drinks a Coors Light 🍻

Hope you enjoy - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In Episode 2 we discuss our journey of putting pricing on the Navattic website, how we aligned on this decision, and the results we've seen so far.

Specifically, we cover:

1) Why sales and leadership teams are typically scared of transparent pricing

2)</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sales + marketing alignment</title>
      <itunes:season>1</itunes:season>
      <podcast:season>1</podcast:season>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Sales + marketing alignment</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a477e1c5-41ae-4986-b7ec-1ce0937f2191</guid>
      <link>https://share.transistor.fm/s/50e75802</link>
      <description>
        <![CDATA[<p>In our first episode, we chat about why we made this podcast, why sales and marketing don't typically get along, and ways to improve the relationship.</p>

<p>Specifically, we cover:</p>

<p>1) Personality differences between sales and marketing</p>

<p>2) How to better understand and connect with your GTM counterpart</p>

<p>3) What to look for in a sales or marketing leadership hire</p>

<p>4) Why you need to trust your GTM leader</p>

<p>5) Tips on how we improved our sales and marketing relationship</p>

<p>I drink a glass of red wine 🍷 and Ben drinks a Bud Light 🍻</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In our first episode, we chat about why we made this podcast, why sales and marketing don't typically get along, and ways to improve the relationship.</p>

<p>Specifically, we cover:</p>

<p>1) Personality differences between sales and marketing</p>

<p>2) How to better understand and connect with your GTM counterpart</p>

<p>3) What to look for in a sales or marketing leadership hire</p>

<p>4) Why you need to trust your GTM leader</p>

<p>5) Tips on how we improved our sales and marketing relationship</p>

<p>I drink a glass of red wine 🍷 and Ben drinks a Bud Light 🍻</p>

<p>Hope you enjoy - Natalie (Head of Growth at Navattic)</p>]]>
      </content:encoded>
      <pubDate>Wed, 15 Feb 2023 17:22:32 -0100</pubDate>
      <author>Navattic</author>
      <enclosure url="https://media.transistor.fm/50e75802/d52601d5.mp3" length="24805481" type="audio/mpeg"/>
      <itunes:author>Navattic</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/jK-QARdxha54NT75NEGA-hmRxMjDG-6o2LS2U28tsvw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZmE5/NTg2ZjY1ZmU4MWM4/NjI0YzliMWRkYmQw/YTcwZi5qcGc.jpg"/>
      <itunes:duration>1551</itunes:duration>
      <itunes:summary>In our first episode, we chat about why we made this podcast, why sales and marketing don't typically get along, and ways to improve the relationship.

Specifically, we cover:

1) Personality differences between sales and marketing

2) How to better understand and connect with your GTM counterpart

3) What to look for in a sales or marketing leadership hire

4) Why you need to trust your GTM leader

5) Tips on how we improved our sales and marketing relationship

I drink a glass of red wine 🍷 and Ben drinks a Bud Light 🍻

Hope you enjoy - Natalie (Head of Growth at Navattic)</itunes:summary>
      <itunes:subtitle>In our first episode, we chat about why we made this podcast, why sales and marketing don't typically get along, and ways to improve the relationship.

Specifically, we cover:

1) Personality differences between sales and marketing

2) How to better under</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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