You'll hear about:
* Why monthly sustainers became the backbone of Ligonier's 55-year mission
* How to create "beautiful reciprocity" where donors benefit from the org they support
* Balancing investment in younger donors while honoring longtime supporters
* Using AI and technology as force multipliers for human relationship building
* How to navigate the K-shaped economy without compromising donor relationships
* Why fundraising conversations should focus on alignment rather than guilt

Links from the episode:
* Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrislarson73/
* Learn more about Ligonier Ministries: https://www.ligonier.org/

Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.

You'll hear about:
* The four tribes every nonprofit must serve and how to speak their different languages
* Why heart stories remain important but can't stand alone in today's accountability landscape
* Why transparency should include both successes and the hard realities of nonprofit work
* How technology is improving data collection capabilities in developing countries
* Building credibility through industry partnerships, accreditation, and codes of conduct

Chris shares vivid examples of measuring blood pressure in Sierra Leone villages and implementing electronic medical records in Honduras shrimp farming communities. He demonstrates how sophisticated nonprofits can maintain heart-centered storytelling while building the systems and metrics that demonstrate genuine impact.

Links from the episode:
* Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrispalombo/
* Learn more about MAP International: https://www.map.org/

Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.

You'll hear about:

• Why donor portfolio concentration becomes dangerous and what the moment of recognition usually looks like
• How to make strategic first moves when diversifying revenue streams without spreading your team too thin
• Building the case for unrestricted giving in ways that build trust rather than create donor hesitation
• Evidence Action's four-category framework for deploying unrestricted donor investments
• Why data and story are mutually reinforcing rather than competing approaches to donor communication
• The power of "fundraising sprints" to focus on just a few priorities and follow them through completely
• How boldness in sharing impact creates collaborative donor relationships that feel more like partnerships

Links from the episode:
* Connect with Audrey on LinkedIn: https://www.linkedin.com/in/audreymcooper/
* Learn more about Evidence Action: https://www.evidenceaction.org/

Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.

Since then, he's built a career around one specific gap: helping nonprofits build real relationships with the business community.

His core belief? The people with money to give are already on LinkedIn, and most nonprofits aren't showing up.

You'll hear about:

• Why only 43% of nonprofits use LinkedIn and what that gap means for organizations willing to show up
• How Randy reframes LinkedIn as a Chamber of Commerce, not a job board
• The outreach approach that separates genuine connection from marketing spam
• Why funders fund people, not organizations, and how that should shape your LinkedIn presence
• How to use LinkedIn to find sector-aligned donors and partners at any scale, local or national
• Three real success stories showing what's possible in the first weeks of using this approach
• How to think about personal profiles versus org pages and how much posting actually matters

Connect with Randy on LinkedIn: https://www.linkedin.com/in/randymolland/
Learn more about Impact Circle: https://impactcircle.network/

Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.

You'll hear about:
* Why lack of honest communication creates quiet disengagement and an "us versus them" mentality between leadership and staff
* The key to retention: making staff feel valued, respected, and truly part of the mission they serve
* Three major challenges nonprofits face when introducing AI: ethics and privacy concerns, mixed readiness levels, and treating AI as threat versus efficiency tool
* How to frame AI as a relationship-building enabler rather than job replacement in the service-oriented nonprofit sector
* Using mentorship programs to bridge generational gaps when implementing new technology like AI
* Why effective AI adoption is really about strong change management that includes voices from every organizational level

Links from the episode:
* Connect with Dr. Jeff McGee on LinkedIn: https://www.linkedin.com/in/dr-jeff-mcgee-38185468/
* Learn more about Cross-Cultural Dynamics: www.ccdynamics.org
* Get Dr. McGee's book "Reimagining Learning: The Power of Triple Loop Leadership": Order Here
* Email Dr. McGee: jmcgee@ccdynamics.org

Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.

You'll hear about:
• Starting with problems instead of solutions when adopting AI tools
• Building major gift programs that leverage technology to create more donor time
• Understanding why major giving continues to grow as a percentage of overall fundraising
• Recognizing donor expectations for personalized, impact-focused communication
• Preparing teams for an AI-enhanced fundraising future
• Identifying practical AI applications that remove friction from daily work
• Creating systems that amplify relationship-building rather than replace it

Links:
Connect with Griff: https://www.linkedin.com/in/griffinbohm/
Learn more about Momentum: https://virtuous.org/momentum/

Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at https://virtuous.org/.

Their core belief? The donor who gives $25 every year for 30 years deserves just as much recognition as someone who writes one large check.

You'll hear about:

• Why USF created Loyalty Herd to close the gap between major giving programs and unrecognized lower-level consecutive donors
• How the program defines eligibility: any dollar amount, three or more consecutive fiscal years
• How USF scaled stewardship across 20,000 donors using milestone touch points, in-house design, and creative campus partnerships
• Why they chose not to offer a buyback option, and how that decision strengthened the program's intent
• How to approach data, communications, and development teams before launching a program like this
• The real ROI of recognizing giving behavior over giving amount
• Practical advice for teams with small budgets who want to start something meaningful now

Links from the episode:

• Connect with Carly on LinkedIn: https://www.linkedin.com/in/carly-plate-a8373b2b/
• Connect with Dominika on LinkedIn: https://www.linkedin.com/in/dominikamclean/
• Learn more about the USF Foundation: https://giving.usf.edu/about/about-usf-foundation

Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.

His core belief? If someone is giving all they have to give, they're a major donor. No matter the dollar amount.

You'll hear about:

• Why Direct Relief moved away from traditional major donor definitions
• How to build a stewardship philosophy rooted in gratitude and impact
• The balance between thanking donors and confidently making asks
• How to use technology to scale personalization without losing the human touch
• Why hiring for culture fit matters more than hiring fast
• How to prepare for the future of fundraising in an era of rapid change

Dean also shares why every communication should carry value to the donor, not just value to the organization. And why confidence in asking comes from laying the relational groundwork first.

Links from the episode:

• Connect with Dean on LinkedIn: https://www.linkedin.com/in/dean-axelrod-mba-jd-bb010071/
• Learn more about Direct Relief: https://www.directrelief.org/

Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.

Her core belief? Planting comes before the harvest. Brand awareness has to come before the fundraising ask.

You'll hear about:

• Why being "the best-kept secret" is actually a failure
• How Donna convinced her CFO to spend 60% of the budget on brand awareness
• The first steps to take once leadership says yes to brand investment
• How Joni and Friends used Instagram to cultivate an audience for two years before asking for anything
• Why internal alignment matters before you launch anything externally
• How to measure brand impact in ways leadership can understand and trust

Donna also shares how the team achieved a 12% increase in fundraising revenue the first year after their rebrand and why momentum became the proof that kept the strategy moving forward.

Links from the episode:

• Connect with Donna on LinkedIn: https://www.linkedin.com/in/donnamlucas/
• Learn more about Joni and Friends: https://joniandfriends.org/

In this episode, Carly and Scott sit down with Nathan Chappell, Chief AI Officer at Virtuous and co-founder of Fundraising.ai, to unpack the findings of the 2026 Nonprofit AI Adoption Report. Nathan breaks down why more AI tools don't equal better results, what happens when organizations use AI to speed up broken practices, and what the 7% are doing differently.

You'll hear about:

-The AI adoption paradox and why high usage doesn't mean high impact
-Why an AI governance policy is the most important first step
-How to break through the efficiency plateau
-What predictive and generative AI look like in action for fundraisers
-Why the habits you build in 2026 will compound for years 

Download the full report: https://virtuous.org/resource/the-2026-nonprofit-ai-adoption-report-download/

Learn more about Virtuous Momentum: https://www.givemomentum.com/

Her core belief? Campaign planning is a practice, not a moment. The organizations that raise the most money are always in some phase of a campaign.

You'll hear about:

• Why "comprehensive campaign" is a better term than "capital campaign"
• What strong campaign preparation looks like before you go public
• How to create a feedback loop during a feasibility study
• The role AI can play in campaigns without replacing relationships
• Why qualifying donors is the number one differentiator between campaigns that succeed and those that stall
• The one skill every fundraiser should sharpen right now

Links from the episode:

• Connect with Meg on LinkedIn: https://www.linkedin.com/in/meg-george-b19752165/
• Learn more about George Philanthropy Group: https://www.georgephilanthropy.com/
• Visit Meg's personal site: https://www.megtgeorge.com/
• Get Meg's book, What's Philanthropy to Philomena?: https://www.megtgeorge.com/books

Clay has spent thirty years in fundraising. He's done everything from database administration to chief development officer. He watched the sector adopt online giving forms in the early dot-com days. Now he's watching it navigate AI.

You'll hear about:

• Why "garbage in, garbage out" matters more than ever with AI
• How donor data tells a story of trust    
• The case for creating a data oversight committee at the board level    
• One practical step any nonprofit can take before adopting AI    

Clay also shares why fundraising should be a business of joy. And why a little more laughter might be exactly what the sector needs.

Links from the episode:

• Connect with Clay on LinkedIn: https://www.linkedin.com/in/tclaybuck/    
• Learn more about Next River Fundraising Strategies: https://www.nextriverfundraising.com/    
• Get the book Responsive Fundraising: https://www.amazon.com/Responsive-Fundraising-donor-centric-framework-nonprofits/dp/1944194746    

Drawing from more than two decades of experience in faith-based nonprofits, Sonja explains why outputs are only the starting point, how outcomes reveal personal change, and why true impact often happens outside your organization’s walls. She introduces the SEED Competency Ladders, a framework grounded in being, doing, and relating, and shows how this approach helps fundraisers tell more human, donor-centered impact stories.

You’ll also hear why impact is not linear, why collaborative measurement matters more than ever, and how removing jargon can help donors connect emotionally before they ever engage intellectually.

Links from the episode:

• Learn more about Seed Impact at https://www.seedimpact.org/   

• Email Sonja at sonja@seedimpact.org  

Free impact report reviews available for a limited time here: https://www.seedimpact.org/impact-report-review/January-26th-Impact-Report-Review-p801608951 

Marc brings a rare perspective shaped by decades as an entrepreneur, donor, board member, and now nonprofit executive. He shares how his team redefined success by shifting away from revenue-first metrics and toward meaningful partner engagement… and why that shift led to stronger retention, healthier teams, and sustained major gift growth.

You’ll hear how Jews for Jesus reduced portfolio sizes, rethought performance measurement, embraced transparency during missteps, and used both technology and volunteers to extend personal care at scale. Marc also tackles one of the hardest challenges in major gifts… how to ensure donors stay connected to the organization even when fundraisers move on.

Links from the episode:

• Connect with Mark on LinkedIn: https://www.linkedin.com/in/marcstein/
• Learn more about Jews for Jesus: https://jewsforjesus.org/

Learn more about Virtuous at  virtuous.org/learnmore  and download your free Nonprofit CRM Checklist at  virtuous.org/crmchecklist

Matt brings a practitioner’s perspective from working alongside nonprofits of all sizes, sharing what separates organizations that grow sustainably from those stuck on the acquisition hamster wheel. From donor personas and retention strategies to recurring giving programs that actually work, you’ll walk away with practical insights you can apply immediately.

You’ll hear about:

Matt also shares where nonprofits get stuck internally and how teams can build momentum even when bureaucracy, bandwidth, or fear of change slows things down.

Links from the episode:

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.

Kel shares how she went from directing theater in New York to discovering the power of a well-structured donor conversation, and why a simple five-minute call can be one of the most effective tools a fundraiser has.

In this episode, you’ll hear:

Links from the episode:

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Bailey shares why donor choice, convenience, and control are now essential parts of the giving experience… and how offering options like crypto, stock, and donor-advised funds can unlock major gifts you may be missing today. She explains the motivations behind noncash giving, the younger and wealthier donor segments driving crypto adoption, and the simple ways nonprofits can add these channels without overwhelming their teams.

You’ll learn which donor signals matter most right now, the true opportunity behind crypto-based generosity, how to make noncash gifts easy to find and easy to give, and why these channels connect directly to lifetime donor value as younger generations take the lead in the coming wealth transfer.

To learn more or explore crypto, stock, or DAF fundraising, visit thegivingblock.com.

Cherian unpacks why giving is rooted in identity, how friction quietly slows generous brains down, and what fundraisers can do to design clearer, more intuitive donor experiences. You will hear why one vivid human story matters more than statistics, what assumptions often lead teams astray, and how technology and AI help fundraisers respond with greater empathy at scale.

Links from the episode:

• Pre-order Cherian’s book here: https://neurogivingbook.com/
• Get your copy of “Neurogiving: The Science of Donor Decision-Making” on Amazon here: https://www.amazon.com/Neurogiving-Science-Decision-Making-Cherian-Koshy/dp/1394370458/ref=sr_1_1?crid=1FIOOU34VK6YP&dib=eyJ2IjoiMSJ9._xNfSLeOax1dA5hrtboMIg.3brVKP9LuMSye0uTMk6CzmWjAw9SO211qe9qgXcw5b8&dib_tag=se&keywords=neurogiving+book&qid=1762799955&sprefix=neurogiving+book%2Caps%2C124&sr=8-1
• Connect with Cherian on LinkedIn: https://www.linkedin.com/in/cheriankoshy/

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Lauren and John Mark break down what impact really means, how to measure it, and how clear impact data can deepen donor trust and grow giving. You’ll also hear practical advice for using logic models, building realistic internal systems, handling confidentiality, and making sense of hundreds of stories without overwhelming your team.

If you’ve ever felt unsure how to measure the real change your nonprofit creates or how to share that story with donors, this conversation will give you practical next steps you can use right away.

Links from the episode:

• Learn more about Social Impact Solutions: https://www.socialimpactsolutions.com/
• Connect with Lauren on LinkedIn: https://www.linkedin.com/in/lauren-vanderpool-socialimpactsolutions/
• Connect with John Mark on LinkedIn: https://www.linkedin.com/in/john-mark-vanderpool-521485184/

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

In this episode of The Responsive Lab, Virtuous co-hosts Carly Berna and Scott Holthaus sit down with CEO of the Seattle Police Foundation, Ian Adair, to talk about what it really takes to stay healthy in leadership and build organizations where people want to stay.

You’ll hear Ian, Carly, and Scott dig into:

- How to recognize when you or your team are approaching burnout, and what to do next

- Why self care is “not selfish” and why nonprofit leaders struggle to prioritize it

- What healthy vulnerability looks like in leadership without oversharing or overburdening staff

- Practical ways to build loyalty, belonging, and professional growth into your culture

- How to coach and engage your board so they contribute in the right lanes

- Key steps for turning around struggling organizations and leading through transition

- Why “adaptive resilience” is a core leadership practice in today’s nonprofit landscape

Connect with Ian on social media:

• LinkedIn: https://www.linkedin.com/in/ianadair2010/ 
• Instagram: https://www.instagram.com/ianmadair/ 
• X: https://x.com/IanMAdair

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Links from the episode:

• Learn more about Rachel’s business, Nonprofit Automation Agency: https://www.nonprofitautomationagency.com/
• Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelbearbower/
• Get the 5 Ways to Automate Your Donor Stewardship ebook: https://www.nonprofitautomationagency.com/ebook
• Book a demo with the Nonprofit Automation Agency: https://www.nonprofitautomationagency.com/pricing

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Dr. Smallwood shares the campaign’s roots in mission-first storytelling, how strategic planning turned into campus-wide buy-in, and what it really takes to build momentum, from data-informed planning to real-time transparency with donors. You’ll hear the lessons Cedarville learned while expanding a campaign goal from $125M to $175M, and ultimately raising over $205M. Plus, Will reflects on what he’d do differently, including that time they switched CRMs mid-campaign.

Links from the episode:

• Connect with Will
• Learn more about Cedarville University and the “One Thousand Days Transformed” campaign

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Aarika shares lessons from navigating multiple economic downturns in her fundraising career, including the 2008 recession and recent years of uncertainty. She gets tactical about the basics that still work (thank-you notes, stewardship, donor storytelling), how to personalize at scale using simple tools, and why leadership energy makes or breaks team morale.

Links from the episode:

• Connect with Aarika
• Learn more about Always Dream
• Follow Always Dream on Instagram

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Amy shares her journey from development director to co-founder of a firm that has guided hundreds of organizations through campaigns ranging from $3M to $150M. You’ll learn the key elements of a successful campaign, including when to launch, who should consider one, how to engage donors, and why feasibility studies aren’t about saying “no,” they’re about choosing the right path forward.

This episode includes practical advice, like:

• Why your internal team shouldn’t carry a campaign alone
• How feasibility studies help you plan, not pause
• What stewardship looks like during a multi-year fundraising effort
• How technology can reduce burnout and elevate donor engagement
• Why donor joy and fundraisers’ happiness habits matter in long campaigns

Links from the episode:

• Listen to the All About Capital Campaigns podcast
• Learn more about Capital Campaign Pro

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

From VR headsets and interactive water walks to science labs and kinetic sandboxes, the Experience Lab is unlike anything else in the nonprofit space. And it’s already raised $2 million in just a few months.

In this episode, Victoria shares:

• Why small towns like Franklin can rival major cities for donor community-building
• The importance of leading with a “hook” before sharing your mission
• How immersive, tech-driven experiences can reignite giving in a post-COVID world
• What it means to “zag when others zig” in nonprofit marketing

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

From the hidden pitfalls of both donor and community-centered approaches to the practical steps organizations can take to adopt a more holistic model, this episode is filled with a whole lot of wisdom and inspiration. Plus, Tammy drops strategies for mid-level giving, donor acquisition, and how AI can actually free fundraisers up for the relational work that matters.

• Connect with Tammy on LinkedIn
• Learn more about Fundraising Transformed
• Pre-order Calling All Heros

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

From trying to do everything at once, to neglecting brand investment, to overcomplicating donor segmentation, this discussion is packed with tactical insights you can apply right away.

You’ll hear:

• Why identifying your organization’s true “engine of growth” is critical
• How to balance brand-building with direct response
• The role of donor motivations in shaping meaningful segmentation
• Practical ways to future-proof your nonprofit’s marketing

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

John and Becky share their deeply practical framework for moving from donor acquisition to donor multiplication by centering believers, fueling joy, and letting go of control. Through stories from Komen, charity:water, the Michael J. Fox Foundation, and their own early experiences in healthcare philanthropy, they make the case that responsive fundraising isn’t just a strategy, it’s a belief system.

You’ll walk away with:

• The 8 steps to multiply your mission through community
• A shift from passive donors to active builders
• Practical ways to foster shared ownership and belonging
• A reminder that joy is a powerful multiplier

🔗 Learn more at https://www.weareforgood.com/

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

From the “magic age” for engagement to the psychology behind why donors give at end-of-life, this episode is packed with insights, phrases, and donor stories you can start using today.

You’ll also learn:

• Why the biggest mistake fundraisers make is going radio silent on aging donors
• How to use donor stories to create a powerful social norm
• Which phrases work (and which don’t) when talking about estate gifts
• How to motivate legacy giving without triggering death-avoidance
• The secret to turning one legacy gift into two—starting now

Get your copy of The Socratic Fundraiser: https://www.encouragegenerosity.com/TheSocraticFundraiser.pdf

Get Russell’s other free resources here: https://encouragegenerosity.com/

Follow Encourage Generosity on LinkedIn: https://www.linkedin.com/in/encouragegenerosity/

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

You’ll learn practical strategies for portfolio segmentation, leveraging donor signals, stewarding mid-level donors, and moving beyond “spray and pray” tactics.

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Javan shares surveying over 160 nonprofit leaders identified the top challenges nonprofit teams are facing today: misalignment, siloed data, brand confusion, and the inability to confidently execute digital strategies.

From the power of donor-centric messaging to the rise of personalized, AI-powered donor journeys, this conversation dives deep into the core disconnects that hinder generosity, and how organizations can close the gap.

👉 Download the full 2025 Nonprofit Peer Report here.

📥 Connect with Javan: Donately | Fifty & Fifty | LinkedIn

🎧 Explore Javan’s podcast: Good with Pixels

👉 Check out the blog “Do Nonprofits Need an AI Policy?”

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Join Virtuous’ Chief AI Officer, Nathan Chappell, alongside co-hosts Carly Berna and Scott Holthaus as they unpack:

• What AI really means for nonprofit teams
• How predictive and generative AI work together to drive giving
• Why most AI initiatives fail and how to beat the odds
• Ethical and environmental concerns (and how to respond to them)
• How Virtuous is building the future of fundraising through AI

Nathan brings years of experience in machine learning, innovation, and responsible AI use in philanthropy. This session is a roadmap for nonprofit teams looking to move from AI curiosity to AI clarity.

Watch the webinar that prompted this conversation here: 5 Essentials for AI Success: What Today’s Fundraising Teams Need to Know (and Do) to Thrive

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Stephen Boudreau and Erik Tomalis from Avid to explore how fundraisers can actually use their data to drive meaningful action.

From demystifying AI to scaling human relationships with technology, this conversation dives into the real challenges facing fundraisers today and how teams can stop drowning in spreadsheets and start making decisions with confidence. Erik shares lessons from 5,000+ donor visits and how tech can enable deeper generosity, while Stephen explains why the best fundraising teams are shifting from being data hoarders to decision-makers.

Plus, they introduce Avid, a new fundraising operating system that helps nonprofits aggregate data, visualize insights, identify audiences, and deploy campaigns, all without replacing your existing tools.

Learn more about Avid at https://www.avidai.com/

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Erin McHugh, Chief Product Officer at Microsoft Tech for Social Impact joins Jason Van Lue, VP of Product at Virtuous, for a deep dive into what nonprofits need to be thinking about today to prepare for the future. From the future of AI and “digital colleagues” to practical data strategies, Erin outlines a clear, human-centered vision for tech innovation in the sector.

You’ll hear:

• Why strong data foundations are essential before adopting AI
• The difference between automating tasks and transforming systems
• Real-world examples from fundraisers, healthcare providers, and program teams
• How to balance innovation with ethics, trust, and human connection
• The concept of “frontier nonprofits” and how to become one

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Join guests Stacy Houston, Rebecca Barnard, Jonathan McCoy, Vivian Borja, Becky Endicott, and Dr. Tim Lampkin as they challenge outdated narratives in nonprofit storytelling and share how to co-create more authentic, dignified, and powerful stories with the communities you serve.

Highlights include:

• Dismantling deficit-based narratives
• Honoring community voice in storytelling
• Why joy and complexity must be part of your mission narrative
• Tactical strategies for ethical co-creation

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Sterrin unpacks:

• Why so many orgs still get “donor-centricity” wrong
• How AI agents can support mid-level and major gift fundraising at scale
• Why donor trust is your most valuable currency—and how to protect it
• What truths about fundraising will never change, no matter the tools

You’ll walk away with clear direction on how to evaluate AI tools, use them to solve your biggest problems, and keep community, belonging, and authenticity at the heart of your work.

• Connect with Sterrin on LinkedIn or at https://sterrinbird.com/
• Learn more about Attain Partners here.
• Learn more about Current here.

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Fundraising veteran T. Clay Buck and neuroscience-PhD-turned-AI-CEO Tim Paris explore why clean data isn’t just a tech concern, it’s a fundraising necessity.

From the dangers of messy data to the exciting frontier of predictive and agentic AI, Clay and Tim break down:

• How poor data leads to lost revenue

• Why every data point represents a real, generous human

• What AI can (and can’t) do without clean donor records

• How to protect data privacy in an AI-powered world

• Practical steps for nonprofits to build a data-first culture

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Matt shares how nonprofits are already using AI to simplify strategic decision-making, scale their messaging with custom GPTs, and synthesize information for smarter execution. You’ll learn why values-based AI guidelines matter, how to remix your messaging for different audiences, and what nonprofits get wrong when defining their value proposition.

Discover more about CauseMic and download their CRM Guide at: https://causemic.com/nonprofit-crm-guide.

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Brynne brings a decade of nonprofit social media experience — including her time at IJM — and explains how she pivoted toward empathy-based storytelling after realizing traditional tactics weren’t cutting it. She shares how activating the personal profiles of nonprofit leaders, using emotional storytelling even when limited by privacy, and showing up with consistency can all work together to increase engagement and deepen donor loyalty.

Claim your special listener discount on Brynne’s brand-new ebook, Read the Room: Why Empathy is the Secret Sauce in Successful Branding. Get 50% off with the code VIRTUOUS here.

• Download the ebook
• Learn more about Cause Fokus
• Connect with Brynne on LinkedIn

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Drawing from his decades of experience and his acclaimed book The Generosity Crisis, Nathan challenges fundraisers to confront today’s tough questions:

• What if the donors you have today are the only donors you’ll ever have?
• Are you building community… or playing a numbers game?

You’ll walk away with four actionable steps to build lasting donor relationships that grow generosity for years to come.

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

From donor retention challenges to the pitfalls of “spray and pray” messaging, Katelyn shares practical ways to move from broadcasting to relationship-building. Learn how to create a high-impact donor welcome series, set up automations that actually save time, and test your way into more effective fundraising emails.

You’ll walk away with:

• The top reasons nonprofit emails underperform — and how to measure success
• Practical tips for building a donor welcome series that inspires
• Smart automation strategies to deliver better stewardship at scale
• Examples of targeted emails that drive action
• One simple change you can make today to boost results

Connect with Katelyn Baughan:

• LinkedIn: Katelyn Baughan
• Podcast: Inbox to Impact
• Sign up for her weekly email tips at https://katelynbaughan.com/

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

This episode is packed with real-world insights on how fundraisers can:

• Rethink event ROI with a lifetime donor lens
• Use integrated CRMs and event tools for faster, smarter follow-up
• Create automated drip campaigns that boost attendance and giving
• Identify and recover missed revenue through post-event data
• Build lasting donor relationships through continued engagement

You can learn more about Event.Gives here.

In this episode of The Responsive Lab, fundraising veteran Barbara O’Reilly of Windmill Hill Consulting joins co-hosts Scott Holthaus and Carly Berna for a deeply practical and human conversation about leading through financial turbulence.

From donor shifts and budget cuts to internal turmoil and board conversations, Barbara offers honest, tactical advice for nonprofit leaders facing hard realities including how to communicate transparently without overwhelming your supporters, how to prioritize donor retention over acquisition, and how to forecast when the future feels fuzzy.

Whether you’re navigating today’s headwinds or preparing for tomorrow’s, this episode will leave you with practical tools and encouraging perspective.

Connect with Barbara at https://whillconsulting.com/ and on LinkedIn.

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

This episode dives deep into practical strategies for increasing donor loyalty by using better data, smarter segmentation, and personalized multi-channel outreach. From reducing duplicates and calculating your churn rate to aligning your entire team around shared goals, Christine and John offer tactical advice grounded in real nonprofit experience.

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Brady makes the case for long-term brand marketing in a nonprofit world obsessed with short-term returns. He unpacks how charity:water’s latest initiatives — including their immersive Experience Lab and viral “Work from Bed” campaign — are using creativity and real-world touchpoints to increase future donor demand and loyalty.

From the difference between performance and brand marketing to tangible ways nonprofits can create their own pattern interruptions, this episode is a practical and inspiring masterclass in modern donor engagement.

🔗 Follow Brady on LinkedIn: linkedin.com/in/bradyjosephson

🔗 Learn more about charity:water: charitywater.org

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Emily brings over 15 years of experience in nonprofit leadership, impact finance, and community organizing. She shares how responsive fundraisers can shift from transactional giving to relational belonging.
 

You’ll hear:

• What it actually means to build a donor community

• Why collaborative giving is on the rise (and what’s driving it)

• How to recognize the real competition for donor attention

• Why peer connections often build more trust than staff alone

• How to scale relationship-building without scaling headcount

The average across the nonprofit industry is that only 2% of new donations are set up to recur. On Grapevine, more than 50% of new donations are set up to recur.

By inviting donors into genuine community (not just another appeal cycle) nonprofits can unlock generosity, deepen trust, and increase lifetime value.
 

Connect with Emily & More Resources:

• How to start a Giving Circle for your Nonprofit - it's a very fast and easy process to get started

• Harnessing Collaborative Impact: How Giving Circles Elevate Nonprofits

• Connect with Grapevine
 

John Mark brings a unique perspective — combining nonprofit experience, impact evaluation, and business acumen — to help leaders rethink their fundraising strategy. In the episode, you’ll explore how understanding and leveraging donor LTV can completely shift your acquisition strategy, communications, and ultimately, your impact.

John Mark shares:

• Why LTV isn’t just for startups anymore
• Balancing acquisition cost and donor value
• The case for quality over quantity in donor portfolios
• How to calculate and apply long-term net metrics

• Real examples of using social impact data to engage ideal donors

   

Plus, you’ll hear a powerful story of a nonprofit that drove 7-figure revenue through clever acquisition strategy without spending a dime on fundraising.

📌 Explore more from Social Impact Solutions at https://www.socialimpactsolutions.com/ 

📌 Take the free fundraising quiz at https://www.fundraisingquiz.org/ 

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

From challenging the myths of startup culture to redefining change management through a lens of love, care, and equity, Heather reveals the tools nonprofit leaders need to stop defaulting to consultants or technology as a silver bullet — and start empowering their teams through behavioral change and continuous learning.

💡 Learn how to:

• Redesign your change processes with intentional empathy
• Shift from assumptions to co-designed solutions
• Use stakeholder interviews to fuel real transformation
• Apply behavioral testing before full-scale implementation

📚 Explore more of Heather’s work:

• The PAUSE Framework: https://www.pauseforchange.com/
• Her book “No More Status Quo”: https://letherspeakusa.org/no-more-status-quo/
• Online conversation series: https://www.possibilityproject.org/

Virtuous is a software company committed to helping nonprofits grow generosity.

Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers.

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Nonprofits are facing real headwinds — from declining trust to loud public skepticism. But Aidan makes the case that now is the time for nonprofit leaders to get louder, not quieter. With humor, clarity, and tactical advice, Aidan explains how digital marketing can fuel fundraising success and help change the narrative around nonprofit impact.

You’ll learn how to:

• Use storytelling to counter negative press and drive action
• Map your donor journey with a marketing funnel mindset
• Start with bottom-of-funnel wins like retargeting and work your way up
• Integrate marketing and fundraising for better results
• Measure ROI on marketing and prove its value to your board

🔗 Learn more about Feathr: https://www.feathr.co/

🔗 Connect with Aidan on LinkedIn: https://www.linkedin.com/in/aidanaugustin/

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers.

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

As Principal at the Veritus Group and a recognized authority in major gifts, Jeff shares the pivotal role mid-level giving plays in a healthy donor pipeline. He breaks down the common roadblocks nonprofits unintentionally put in front of givers and offers practical guidance for teams ready to take their mid-level programs seriously.

💡 Learn more about Jeff and Veritus Group at veritusgroup.com

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers.

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

They unpack the myths, ethics, and incredible potential of AI to help nonprofits grow generosity at scale, without sacrificing what makes fundraising meaningful. From automating repetitive work to enabling truly personal donor experiences, this conversation reframes the future of fundraising not as human or machine, but human plus machine.

Listen in as they explore:

• What ethical AI really means in a nonprofit context

• How AI can free up fundraisers to focus on what matters most

• Real-world examples of AI driving donor engagement

• Why the future belongs to responsive, data-driven fundraising teams

Listen and learn how AI, when built for good, can help you do more of the right things for more of the right people.

The Responsive Lab is brought to you by Virtuous. Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers.

Get a copy of Gabe's book: https://virtuous.org/resource/responsive-fundraising-by-gabe-cooper/

Get Nathan's books: https://nathanchappell.com/books/

Explore Nathan's blog: https://nathanchappell.com/resources/

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.

Christine doesn’t just talk about data management; she shows how it can transform fundraising when done right.

Topics covered:

• Why maintaining your database is like cleaning your house—and how to tackle it one strategic step at a time

• How to shift database teams from “back office” to strategic fundraising partners

• Practical tips to build automation that saves time without sacrificing donor nuance

• How to build repeatable systems that support personalized donor journeys at scale

Learn more about Christine's work at NPACT or connect with her on LinkedIn.

Ready to deepen your donor relationships and drive meaningful results? Learn more about Virtuous and how responsive fundraising can help your team grow generosity.

In this episode of The Responsive Lab, co-host Scott Holthaus sits down with Carly Berna, Fundraiser in Residence at Virtuous, and Gabe Cooper, CEO of Virtuous, for an in-depth conversation about the newly released 2025 Virtuous Nonprofit Fundraising Benchmark Report.

You’ll learn why these seven KPIs matter more than ever, what the data reveals about donor loyalty and mid-level giving, and how nonprofits can turn these insights into action, without overwhelming their teams.

New this year:
    • “Days between first and second gift” metric
    • Ready-to-use board deck and health check tools
    • Real customer stories woven throughout

📥 Download the full report: https://virtuous.org/resource/nonprofit-benchmark-report-2025

The Responsive Lab is brought to you by Virtuous. Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers.

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.

Special thanks to editor and sound engineer Tom Meintzer and producer Riley Young.

In the discussion, we explored:

• The challenges currently facing community foundations
• The rise of the donor-advised fund
• How technology can enhance donor experiences
• Strategies to meet the expectations of the modern donor

Responsive nonprofits are adopting marketing automation strategies and tools to maintain relevance and deepen relationships and engagement with donors. Mark Neigh, VP of Digital at Masterworks, suggests an “always on” approach to build awareness and affinity for nonprofits.

Tune into this week’s episode to learn about the marketing automation strategies and the “always on” framework to stay top of mind for donors and supporters all year long. 

Bonus: this episode was recorded the week of Giving Tuesday. Mark and Bryan spend the first 15 minutes discussing the top lessons learned from Giving Tuesday, and how those lessons inform fundraising next year.

Spreadsheets can quickly become overwhelming for nonprofit marketers — and even if you think they’re working for your organization, you might be surprised by how much more organized and streamlined your efforts could be. That’s where marketing automation comes into play to remove administrative duties from your fundraisers’ day-to-day activities.

“When we take away the 32 Excel spreadsheets, the manual reporting, the manual memorization of what emails need to go out — all of that — we free up those fundraisers to be out in the community, really doing the job that we want them to do with the most effectiveness,” Abigayle Tobia, vice president of philanthropy at Verland, said.

In this episode, Abigayle shares how marketing automation can simplify tasks, such as pulling reports, reconciling donations, emailing a donor welcome series, bettering donor acknowledgment, making donor communications documentation accessible to all team members, and more.

For Tobia, it’s saved her so much time, that she’s more able to pick up the phone now to call donors — as well as determine which donors warrant that additional point of contact — thanks to marketing automation.

n a brand-new research endeavor analyzing both the donor retention performance and the donor experience of 212 nonprofit organizations, the team at NextAfter has begun to uncover what may be the most important ingredient to keep donors around for the long term.

The best part? This magical ingredient has nothing to do with your technology, your reach, or your budget. Instead, it has everything to do with why your donors give.

Tune into the latest episode with Nathan Hill, VP of NextAfter Institute, to learn about their research-based strategies to increase donor retention.

Tune in for a thought-provoking discussion on the practical donor engagement insights learned from the Giving USA 2023 Report. In this discussion, you’ll learn: 

• The top 3 takeaways from the report 
• The best way to build meaningful relationships with donors 
• How organizations can counter a decline in total donors giving

Learn more about the top 3 practical donor engagement insights here.

The following nonprofit leaders joined us to discuss the biggest issues facing the nonprofit sector: Jason Wyssmann, SVP of Technology and Data Analytics at HonorHealth Foundation; Nathan Chappell, SVP at DonorSearch; and Meena Das, CEO of NamasteData.

In this episode, you will learn how to:

• Navigate the evolving philanthropic landscape
• Leverage the insights to inform a data-driven fundraising strategy
• Apply practical, responsive fundraising strategies to engage donors effectively

John Mark Vanderpool, Co-Founder of Social Impact Solutions, shares his expertise and 8 reasons nonprofits should measure their impact. He’ll walk you through how to leverage technology to utilize impact data and communicate that impact to your donors for long-lasting effect.

About Social Impact Solutions

Social Impact Solutions helps you raise more money to advance your cause. They give nonprofits access to the best marketing and impact resources to help them communicate their value, accelerate their fundraising, and expand their reach. 

Are you looking to raise more money for your nonprofit? Take this online quiz to discover where your organization could be leaving money on the table.

Society for Science announced its own RFP. They asked donors to pitch them on why they should accept their sponsorship to support the nation’s oldest and most prestigious science and math competition for high school seniors and champion the future STEM workforce of America.

In this episode, you’ll learn how Maya pioneered a new RFP model to secure 50 applications from philanthropists, organizations, and corporations to select a new partner that aligns with their passion and vision for the future.

Are you enjoying the Responsive Nonprofit Podcast and want to dive deeper into the framework and methodology growing nonprofits use to build deeper relationships with all donors to unlock mission transformation? I'd love to send you a free copy of our book, Responsive Fundraising, so you can get started today!

Are you enjoying the Responsive Nonprofit Podcast and want to dive deeper into the framework and methodology growing nonprofits use to build deeper relationships with all donors to unlock mission transformation? I'd love to send you a free copy of our book, Responsive Fundraising, so you can get started today!

Are you enjoying the Responsive Nonprofit Podcast and want to dive deeper into the framework and methodology growing nonprofits use to build deeper relationships with all donors to unlock mission transformation? I'd love to send you a free copy of our book, Responsive Fundraising, so you can get started today!

Are you enjoying the Responsive Nonprofit Podcast and want to dive deeper into the framework and methodology growing nonprofits use to build deeper relationships with all donors to unlock mission transformation? I'd love to send you a free copy of our book, Responsive Fundraising, so you can get started today!

To dive deeper into the insights discussed in this episode, download the 2022 Why America Gives Report today.

• Changing traditional models of fundraising to engage modern donors
• Generational shifts in expectations and wealth
• Monthly and recurring donations
• Shifting from traditional events to meaningful experiences
• Creating partnerships with donors
• Measuring ROI

Dana Snyder is the founder and CEO of Positive Equation, a digital consultancy focused on helping nonprofits cultivate a passionate online following of donors, volunteers, and advocates.

Stacy has been involved in animal welfare for over 20 years. She is the host and founder of Community Cats Podcast, a 5 day a week podcast show where she interviews nationally and internationally renowned experts helping with the problem of cat overpopulation and cat welfare. In addition to the podcast, Stacy is committed to the model of virtual education by holding weekend conferences and day long educational sessions. Prior to the podcast,  Stacy served for 16 years as president of the Merrimack River Feline Rescue Society, and then directed the Mentoring Program at that organization.

Cameron is the CEO and Founder of Community Boost Consulting, a digital marketing agency that exists to empower social ventures changing the world. Trusted by the Statue of Liberty-Ellis Foundation, the Trevor Project, United Ways, Humane Societies and hundreds of other great causes from around the world, Community Boost has been committed to helping nonprofits drive more meaningful conversions online since 2012.

Additional resources:

• Nonprofit Marketing Summit
• Nonprofit marketing resources

Franciscan Media is a sponsored ministry of the Franciscan friars of St. John the Baptist Province. They strive to inspire a loving world that embraces the Franciscan spirit of harmony, joy, and simplicity.

Ariel's expertise includes customizing fundraising strategy, tactical development planning, building systematic and intentional donor engagement programs, defining staffing needs and structuring development teams, building and refining infrastructure and tools, donor data analytics and donor surveys, and donor communications. She helps organizations build connective tissue between their fundraising strategy, technology and operations, staff capacity, and donor relationships.

Since 2018, Mallory has successfully coached over 50 fundraisers and organizations to increase their fundraising capacity by powerfully combining her tactical fundraising expertise with the best executive coaching tools out there. This combination allow her clients to identify both internal and external barriers to success and overcome them. She is the creator of the Power Partners Formula

Diabetes Research Connection empowers people affected by type 1 diabetes and supports highly innovative research, for which seed funding is notoriously hard to obtain. This unique, disease-specific crowdfunding platform was established by leading diabetes scientists and advocates. This one-of-a-kind community is uniquely focused on funding innovative, discovery research and supporting early career scientists in type 1 diabetes research.

6 Fundraising Strategies To Help You Grow

1) You must know your donors. And in order to know them, you must listen.

2) Generosity begets generosity.

3) Let 2021 be the year you get educated on donor advised funds and planned giving.

4) Don’t let the crisis go wasted.

5) Double down on your efforts to generate sustainable revenue.

6) Plan out your strategy, but do it with a pencil, not a pen.

https://www.virtuous.org/blog/2021-fundraising-strategies/
https://www.linkedin.com/in/gabecooper/ 

Chris Hammond founded CGC in order to simplify the giving process between nonprofits and corporations. He developed this unique concept as a result of his experience in working in fundraising and nonprofit consulting management. By means of his pursuits as a nonprofit fundraising consultant, he recognized the need for an all-encompassing company that would utilize the “four pots of fundraising”: event management, grant writing, individual and corporate giving. Chris has 8+ years of event management and 6+ years of nonprofit fundraising consulting & leadership experience. He holds a BA in Political Science and an MA in Public Policy and Administration from California Lutheran University.

Jen Linck, CMO, came to CGC after twenty years of marketing experience in the entertainment industry, working in book publishing, television, and film. A driven marketing professional with a passion for innovation and a reputation as a highly analytical consumer engagement expert with proven project management skills, Jen is responsible for leading the marketing strategy for CGC and its nonprofit consulting clients. Jen holds a Bachelor’s degree in English from James Madison University and an Executive MBA from Pepperdine University where she graduated with honors and now serves as adjunct faculty teaching marketing at the business school.

JB  is the Director of Individual Giving at The Trevor Project and is honored to work with Trevor’s family of donors who support the organization’s operations and growth. Prior to this, JB worked at the NYU Stern School of Business on the Development and Alumni Relations Team, working with alumni to bring the Dean’s vision to success by raising critical funds for programs and scholarships. JB has years of experience working in fundraising and nonprofit leadership in economic empowerment, education, and LGBTQ youth advocacy spaces. As the Deputy Executive Director of the National Youth Advocacy Coalition, JB worked on LGBTQ youth community mobilization, health education, disease prevention, and engagement initiatives across the country.

The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people. The Trevor Project offers a suite of 24/7 crisis intervention and suicide prevention programs, including TrevorLifeline, TrevorText, and TrevorChat as well as the world’s largest safe space social networking site for LGBTQ youth, TrevorSpace. Trevor also operates an education program with resources for youth-serving adults and organizations, an advocacy department fighting for pro-LGBTQ legislation and against anti-LGBTQ rhetoric/policy positions, and a research team to discover the most effective means to help young LGBTQ people in crisis and end suicide.

Donate here. Find the resources JB mentioned here.

Sarah is the Sr. VP of Philanthropy Services at NewsBank / Insightful, a web-based platform to help nonprofits know more about their donors that lead to deeper relationships.

Sarah is an experienced fundraising and business executive with a 15 year history and successful results working in the fundraising industry. Skilled in major gift fundraising, business development, marketing, capital campaign consulting, women's philanthropy and legacy planning. M.A. in Philanthropy and Development from Saint Mary's University of Minnesota.

https://www.insightfulphilanthropy.com/home
https://www.linkedin.com/in/sarahjanelandman/ 

Lindsay Voltz, CFRE currently serves as Senior Director, Major Gifts at the Diabetes Research Institute Foundation (DRIF) overseeing a team of frontline major gift fundraisers and DRIF’s expansion to a regional major gift model. Prior to joining DRIF, Lindsay was the Director of Major Giving, Southeast at the Parkinson’s Foundation. While with the Parkinson’s Foundation, Lindsay led major gift efforts for the southeast region of the U.S. and built a robust pipeline of major donors across nine states.
Lindsay has been in the nonprofit sector for more than thirteen years, with a focus on development and major gift fundraising for the majority of her career.

Prior to her role at the Parkinson’s Foundation, Lindsay raised crucial funds for cancer research for Moffitt Cancer Center. Lindsay held a number of roles while at Moffitt, including as a Development Officer building a midlevel giving program, Associate Director of Principal Gifts during which time she secured multiple six and seven-figure gifts and as Director of Corporate and Foundation Relations overseeing the CFR program. Lindsay began her nonprofit career with Obesity Action Coalition, a national patient advocacy organization, where she initially served as Marketing Manager, followed by her role as Director of Development and Engagement Initiatives.

https://www.linkedin.com/in/lindsayvoltz
https://www.diabetesresearch.org/ 

Building Smart Nonprofits: A Roadmap for Mission Success is a handbook of best practices nonprofits can use to improve sustainability - a book of knowledge and know-how distilled from interviews with over 60 industry leaders who are in the nonprofit trenches every day—as executives, leaders, board members, funders, publishers, and service providers.

David J. O’Brien and Matthew D. Craig provide real-life examples of nonprofits deploying best practices and emerging industry trends – such as the rise of socially conscious investing – to position their organizations for the long term. Topics include, among others, funding models, impact investing, compensation, strategic restructuring, leadership, full-cost grantmaking, program evaluation, storytelling, and financing. Readers learn how to best position their non-profit organization for a sustainable and long-term future.

https://requiemforthegala.org/our-book/

Bridget Jones started as a part time Youth Development Worker with Boys & Girls Clubs in her hometown of Greeneville, TN.

With a degree in education from Carson Newman College, a passion for young people and a love of gathering people together, she was able to use her skillset as the Director of Development & Corporate Events to raise funds to support the mission and vision of Boys & Girls Clubs of the Tennessee. 

Her heart truly desires to serve young people who need us most and provide them with life-changing opportunities each time they enter the BGS doors.

Kelly Hayman came to Boys & Girls Clubs of the Tennessee Valley in 2006 as an Education Director in one of the school based sites.  Over the next fourteen years, Kelly progressed into leadership positions such as Technology Director, Club Director and Executive Director.  He was moved into the role of Annual Gifts Officer in 2019.

In his current role, Kelly is responsible is responsible for developing and stewarding both annual and recurring gifts.  His role allows for him to work with both small and mid-level donors. 

Kelly began his Boys & Girls Club career in 1995 when he was hired to work as a summer staff member for the Boys & Girls Club of Valdosta, GA.  Becoming the Club Director in 2003, he led the Lake Laurie facility from serving 75 members to more than 140 members in 2005. 

https://bgctnv.org/leadership/

Gordon is a strategically led commercial marketer and business owner. With 20+ years of building brands, across B2C and B2B markets he promises to effectively collaborate so that your business grows. His experience includes senior Marketing, Sales, Category Management, Innovation and Directorship roles. Having also worked across most communication channels in traditional and digital media. He's passionate about working together with teams looking to grow and brings a breadth of capability, leadership and insight.

https://www.collabagency.com.au 
https://opportunity.org

Dan started his digital fundraising career at Us TOO International Prostate Cancer Education and Support Network, developing peer-to-peer activities for two annual Greater Chicago Prostate Cancer Run Walk & Rolls. From there, Dan spent seven years at the Smithsonian Institution, managing the digital components of the Friends of the Smithsonian direct response program, mid-level donor program and working across the different Smithsonian units, supporting their digital fundraising efforts. While at the Smithsonian, Dan earned his Masters Degree in Strategic Fundraising and Philanthropy. Next, Dan moved to World Food Program USA, building out their digital fundraising program from the ground up and developing an award winning monthly donor program over the course of three years.

Dan sees working at Media Cause as an opportunity to work with a wide variety of nonprofits that are working to make the world a better place. He knows he'll be inspired on a daily basis helping passionate clients achieve their fundraising goals.

https://mediacause.org/about-us/
https://www.linkedin.com/in/dan-reed-5a336b104/
https://www.virtuous.org/modern-nonprofit-fundraiser-podcast/ 

Blood:Water is an equipping agency that partners with African grassroots organizations to address the water and HIV/AIDS crises. We do this by identifying Africa’s hidden heroes and coming alongside their vision for change. We provide technical, financial, and organizational support so that African civil society organizations have expanded reach and effectiveness in the communities they serve.

www.linkedin.com/in/igobyjake/
www.bloodwater.org

Catherine has served the nonprofit sector for over 20 years, defining and guiding the strategic pathway for technology, marketing, and fundraising at the Canadian Cancer Society and others. She is skilled at understanding and addressing the human concerns that arise during a project as well as the technical challenges that any system transition will bring. Outside of her professional life, Catherine is passionate about STEM education for children and enjoys the privilege of mentoring other women and young professionals.

https://www.linkedin.com/in/catherineemoore/

https://teamheller.com 

Vance is an ex-Googler, engineer, pastor, and now the founder of Overflow.co, a technology company committed to building the infrastructure to ensure generosity is frictionless.

https://www.overflow.co
https://www.linkedin.com/in/vanceroush/ 

The leaders Sherry works with are experts in their field, but when it comes to individual donor fundraising, they’ve simply never been trained on how to do it, so it feels uncomfortable and frustrating. She helps them learn the exact steps to launch a mid- and major level gift program that feels comfortable, involves less dread, and fully funds their mission for the long-haul. She does this nationally through her private coaching and her 90-day LET’S GROW fundraising accelerator.

https://www.quamtaylor.com/about-us
https://www.quamtaylor.com/letsgrow 

Blood:Water is an equipping agency that partners with African grassroots organizations to address the water and HIV/AIDS crises. We do this by identifying Africa’s hidden heroes and coming alongside their vision for change. We provide technical, financial, and organizational support so that African civil society organizations have expanded reach and effectiveness in the communities they serve.

https://www.linkedin.com/in/igobyjake/
https://www.bloodwater.org 

We also discuss the balance between donor retention and acquisition, the importance of channel-donor fit and multi-channel fundraising, and how to lead a donor development team well to prevent burnout.

MaryEllen, is Senior Vice President of Advancement for Diakon Lutheran Social Ministries. As such, she oversees a range of giving programs, including grants, major gifts, planned giving, corporate giving, endowments, and special capital projects, to support Diakon’s mission to serve those in need.

Before joining Diakon the beginning of 2007, MaryEllen was Vice President for Development at Good Shepherd Hospital and Rehabilitation Network, Allentown. In addition to completing a successful $40 million capital campaign that resulted in $52 million in giving, her department focused on creating its first chair, expanding numerous program endowments, and supporting the development of a health and technology center. She also has held planned giving and executive director positions with Lafayette College, Easton, and Lehigh University, Bethlehem.

M. Gale & Associates is a fundraising consulting firm with more than a decade of experience collaborating with mission-driven nonprofit organizations in North Texas and the Southwest. They help them reach their full potential by delivering strategic philanthropic solutions that are insightful, implementable, and successful.

Tony Smercina, the AVP of Development, and Travis DeRamcy, the Sr. Director of Development, both have an array of experience managing and growing development programs. During the conversation, we discuss the difference yet synergy between annual fund and major donor development programs, the 12 step program they use to steward donors, and how they've continue to deepen donor connection in spite of the distance COVID-19 has forced.

Catholic Extension is a fundraising organization that helps ensure that all American Catholics can practice their faith within vibrant faith communities. Together with their donors, they connect poor and remote Catholic communities with essential financial support, educational partnerships, and infrastructure.

https://www.catholicextension.org/
https://www.virtuouscrm.com/modern-nonprofit-fundraiser-podcast/
https://www.linkedin.com/in/tonysmercina/
https://www.linkedin.com/in/travisderamcy/

Kelsie is the Director of Programs at the Community Foundation for Ocala Marion County, which connects the charitable interest of the donor to build a strong community, and the Executive Director of Blissful Life Corporation, a nonprofit 501(c)3 donation-based yoga studio

https://www.ocalafoundation.org/

https://www.virtuouscrm.com/

Ryan is the acting CDO at Food for the Hungry (FH) and serves out of its corporate headquarters in Phoenix, Arizona.

Prior to joining FH, Ryan spent time as a stockbroker, singer/songwriter, concert promoter, and for a short time, ran a small Christian music record label.

Ryan earned two bachelor’s degrees in English and Business from Arizona State University. He currently lives in Gilbert, Arizona, with his wife Suzan and their three children.

We discuss the importance of development staff being data-driven decision makers, the difference between transactional and transformational, and how to transform asks into investment invitations.

Justin, the VP of Development at Thompson, oversees fundraising and relationship development of all the many individuals and organizations that support the mission and vision of Thompson.

He leads a team that is engaging in vision building initiatives, and works to enlarge the footprint and deepen the impact from those that stand in the gap with us in our communities. He received a Bachelor of Missions and Ministry from Gordon College. He brings over 10 years of experience in Non-profits and fundraising work.

Beth is currently the VP of Advancement & Communications at Meltrotter Ministries and is a sought-after speaker and life coach who knows how to get through life’s decisions & challenges, as she herself has persisted and persevered amidst a sea of uncertainty and life changing seasonal transitions.

She has spent the past two decades coaching, teaching, and motivating thousands of people working within some of the largest Fortune 500 companies to help them “re-engineer” their business processes. All along the way, what she was truly helping them do was make decisions – showing them how to take action in the now to get to the big picture later – in an effort to be better, both personally and professionally.

https://bethfisher.com/meet-beth/

https://www.meltrotter.org/

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

We discuss the balance of empathy and explanation during the current crisis moment, how donor experience is the key differentiator in today's connected economy, and how CURE uses multiple medias to connect people with their purpose.

Matt serves as the Senior Director of Marketing for CURE International. In this role, he is collaborating daily with his team to come up with the most creative and authentic ways to let more people know about CURE’s transforming work. For the past 20 years, Matt has led the digital marketing efforts and strategy for organizations like K-LOVE & Air1 Radio networks, SPIRIT 105.3 in Seattle, Tooth & Nail Records, and the Provident Label Group. He loves when technology, media, and storytelling converge to help spread the good news of Jesus.

If you ever meet Matt in person, it will more than likely be over a great cup of coffee that he home-roasted, and he will try and convince you why the city of Seattle and the Seahawks are the best! (or the Washington Huskies, whoever is winning more at the time). Also, you have to check out his video winning a new car on The Price Is Right.

Matt and his wife Rebecca have two amazing, active children. They enjoy going on many weekend adventures and try not to overshare on social media!

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Rubin is a seasoned professional with over twenty years of experience in the CRM (constituent relationship management) space, and over ten years in the nonprofit sector.  Throughout his career, Rubin has pursued his passion for social impact through empowering and enabling nonprofits through a variety of roles in technology, strategy and organizational management.  

As a Senior Solution Manager at Merkle, Rubin managed the database needs for large direct mail programs with Susan G. Komen and the AARP Foundation.

https://onetenth.consulting/about

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Andrew is a #1 Best Selling author, speaker, and nonprofit marketer. He’s helped raise more than $250 million for nonprofits. With more than 20 years of leadership experience, he currently advises nonprofit leaders, boards, and development teams through strategic consultation, coaching, and classroom instruction. Andrew is a Senior Vice President at Newport ONE and a frequent speaker at nonprofit industry events.

https://andrewolsen.net/

https://andrewolsen.net/no-thank-you/

https://www.newportone.com/

https://andrewolsen.net/rainmaker-podcast/

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Javan is the Founder and Creative Director at Fifty & Fifty. When not directing the path of his creative team, he's driving strategy to roll out new solutions for the nonprofit world through web design. With previous professional experience as the Art Director for companies like Digitaria and Invisible Children, he founded Fifty & Fifty in 2009 to put nonprofit web design and branding on the same playing field as Fortune 500 brands.

Javan and his wife Candice have sons named Sebastian and Graeme along with a brindle Boxer named Brutus...who is inadvertently (or advertently) the office mascot. 

https://www.linkedin.com/in/javanvangronigen/

https://fiftyandfifty.org/about/

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Dawn is the engine behind BC/DC Ideas, Dawn has dedicated her career to good. Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

These days Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Martin would sit in his car rehearsing his ask with sweaty palms praying he wouldn’t get another rejection. Determined to master his craft he learned the power of embracing discomfort and through powerful human behavior techniques was able to raise over $500 Million for 3 organisations!

Martin served as vice chancellor for university advancement at the University of Missouri–St. Louis for ten years. While there, he led a dramatic increase in fundraising, averaging $26.4 million per year. Prior to joining UMSL, Martin was associate vice president or university development at Saint Louis University where he led his team raising $158 million in 3 years.

Raising money became his #1 passion and Martin has since been able to distill the art of fundraising into core fundamental principles and a clear formula that anyone can learn.

http://www.martinleifeld.com/

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Sarah Olivieri is a nonprofit business strategist, #1 International Best Selling author, and former Executive Director. She has been featured on over 30 podcasts and is the creator of the Impact Method™ - a framework that helps nonprofits simplify their operations, build aligned teams, and make a bigger impact without getting overwhelmed or burning out.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Barbara brings to her clients more than twenty-five years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross.   

Whether it was leading record-setting reunion classes, securing tens of millions of dollars from global corporations following some of the most devastating natural disasters around the world, or overseeing a team that grew donor engagement of major individual donors committed to historic preservation, Barbara understands that fundraising is much more than just raising money.  It’s about enabling donors to realize their philanthropic dreams for issues that are most important to them and to be part of the change they want to see in the world. 

She serves as president of the Association of Fundraising Professionals (AFP) Washington DC Metro Chapter and as a former member of the Advisory Panel for Rogare, The Fundraising Think Tank in the U.K. 

Her firm, Windmill Hill Consulting, helps non-profit organizations of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue.

https://www.whillconsulting.com/bio

https://www.linkedin.com/in/boreillywhc

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Sophie is the Director of Foundation Relations for Penn State University and the founder and President of i5 Fundraising and a dynamic development leader with extensive expertise in building strategic fundraising initiatives within higher education and non-profit sectors. Sophie is also the author or co-author of numerous books, articles, and reports including: Dollars for Dreams: Student Affairs Staff as Fundraisers (NASPA 2001) and Student Affairs Fundraising: Raising Funds to Raise the Bar (NASPA, 2019). 

She is a sought after facilitator, teacher, and coach for aspiring and current fundraising professionals. In 2019 Sophie was recognized by the Allegheny Mountains Chapter of the Association of Fundraising Professionals as the Fundraiser of the Year.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Gabe Cooper is the Founder and CEO of Virtuous, a software platform helping nonprofits grow giving. Gabe has a true passion for creating market-defining software and helping charities reimagine generosity.

Throughout Responsive Fundraising, readers will learn what the data tells us about the modern donor and their generosity habits. They will receive step-by-step responsive fundraising plays they can implement right away to improve their current fundraising tactics. Plus, they’ll get a look into how responsive nonprofits are shifting their internal teams to create a more collaborative, successful organization.

Get a free copy of the book here ~ https://www.virtuouscrm.com/responsivebook/

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Shannon has a unique vantage point, as she's the CEO of The Nonprofit Alliance, leading the association through rapid growth since its launch in 2018. Previously she spent two years as Charity Navigator’s Chief Development Officer, facilitating communication with nonprofit organizations and dramatically increasing resources to support successful implementation of a new strategic plan. She now serves on their board of directors. She spent 17 years with Special Olympics International, most recently as Vice President of Donor Development, building and managing a multichannel individual fundraising program.

Shannon has been an engaged member of the DMA Nonprofit Federation, with past roles as Chairperson of the Advisory Council and Chair of the Ethics Committee.

https://tnpa.org/membership/telluswhatyoulove/

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.  

Julia launched Social Media for Social Good Academy, the first online training course for nonprofit social media managers. She also founded and organizes the annual Nonprofit Social Media Summit, a live event for nonprofits.

www.jcsocialmarketing.com/firstdibs

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Chad is the CEO of Five Q and has been involved with the Internet since 1995. His company provides a full suite of software development and interactive marketing solutions, including ground-breaking personalization platform, Journity. Chad and Five Q serves dozens of non-profit organizations, including homeless shelters, national faith-based nonprofits, city and county governments and many others.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Brian is the author of “Raise Your Voice: A Cause Manifesto,” the top-rated book that helps mission-driven leaders create thriving organizations. As a StoryBrand Certified Guide, Brian knows that when leaders find the clarity, they multiply their impact and their business thrives.

Here are a few additional resources that complement our conversation:

• Raise Your Voice: A Cause Manifesto —Amazon’s top-rated guide to help mission-driven organizations nurture a culture of generosity that engages supporters and builds a mission-driven brand
• Download the Brand Clarity Credo, inspired by Raise Your Voice: A Cause Manifesto — and receive 12 months of free insights from Aespire to help you achieve clarity and build a powerful relationship brand.
• Download a free guide to help you Master the Art of Donor Storytelling

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Clay has thirty years of experience in fundraising from individual donors and particular expertise in annual giving, database management, prospect research and development operations. He was the Vice President of Client Services for the highly respected consulting firm, IDC and has held the CFRE certification since 2010. He was a co-author of the Rogare Critical Fundraising Report for the United States, teaches fundraising and storytelling at the University of Nevada, Las Vegas and was recently named one of the top 20 Charity Influencers online.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

The world your nonprofit is fundraising in has changed. This has shifted what today’s donor expects and they’re voting with their giving (engagement and dollars).

Yet, nonprofits are handcuffed to models that were designed for donors that no longer exist. You need a new approach. And, Gabe Cooper, the founder and CEO of Virtuous, talks about how that new approach should be responsive fundraising.

Responsive fundraising puts the donor at the center of fundraising activities, personalizes engagement, and treats ALL donors like major donors.

We know a world where nonprofits are more responsive is one that is better for the entire generosity ecosystem and will grow giving and social impact. So, we’re curating conversations with nonprofit leaders and top fundraising thinkers to illuminate responsive fundraising strategies and highlight how modern nonprofits are becoming responsive 

Seed Fundraisers is a training and coaching organization focused on fundraising and program design. Furthermore: Seed is an ambitious group of problem solvers, institution-builders, and activators, more interested in the rigorous pursuit of generosity-fueled impact than the comforts of self-serving work.

Dan Reed is a philanthropy executive with over 15 years of frontline and leadership experience in philanthropic fundraising. He has helped raise over $50 million dollars in private philanthropy, led teams of up to 15 fundraisers, and supported leaders through significant organizational change.

Dan served the Denver Public Schools Foundation for three years during a time of major transition, and then joined Morris Animal Foundation as the Director of Corporate Sponsorships. Dan was promoted to Chief Development Officer and served in this role until 2016 when his passion to coach fundraisers led him to launch Seed Fundraisers, a training and coaching organization focused on fundraising and program design. Since its founding, Seed has partnered with over 45 organizations, bringing clarity and strategy to their greatest challenges.

Dan’s passion for philanthropy has guided his conviction for the occupation of fundraisers and the belief that fundraisers serve the world as intentional catalysts of generosity.

Dan has recently returned to his hometown of Beaver, PA where he now lives with his wife and two children. Together with his wife, he is building new relationships with old neighbors and raising his children to love curiosity, poetry, and someday, whiskey.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Hear from an expert about how your organization can utilize digital marketing tools to achieve your goals, grow your donor base & increase the good you do in the world.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Seed Fundraisers is a training and coaching organization focused on fundraising and program design. Furthermore: Seed is an ambitious group of problem solvers, institution-builders, and activators, more interested in the rigorous pursuit of generosity-fueled impact than the comforts of self-serving work.

Dan Reed is a philanthropy executive with over 15 years of frontline and leadership experience in philanthropic fundraising. He has helped raise over $50 million dollars in private philanthropy, led teams of up to 15 fundraisers, and supported leaders through significant organizational change.

Dan served the Denver Public Schools Foundation for three years during a time of major transition, and then joined Morris Animal Foundation as the Director of Corporate Sponsorships. Dan was promoted to Chief Development Officer and served in this role until 2016 when his passion to coach fundraisers led him to launch Seed Fundraisers, a training and coaching organization focused on fundraising and program design. Since its founding, Seed has partnered with over 45 organizations, bringing clarity and strategy to their greatest challenges.

Dan’s passion for philanthropy has guided his conviction for the occupation of fundraisers and the belief that fundraisers serve the world as intentional catalysts of generosity.

Dan has recently returned to his hometown of Beaver, PA where he now lives with his wife and two children. Together with his wife, he is building new relationships with old neighbors and raising his children to love curiosity, poetry, and someday, whiskey.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Learn the difference between winning and flourishing, plus how creating a culture of excellence can help drive your nonprofit forward.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Hilary has committed her entire working life to serving with and on-behalf of nonprofits. She is now the Executive Vice President of Insights Analytics and Experience at Pursuant. She's been at Pursuant for 4 years having come from the American Cancer Society where I ran Analytics and Insights at the National level. 

Pursuant is a mid-size, comprehensive fundraising and marketing agency that works exclusively with non-profit organizations to drive engagement and growth. They focus across the entire donor pyramid using strategic services, creative storytelling, analytics and human insights to drive greater connection between causes and their donors. And, they power those services efficiently through their technology platforms.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Find out more about Ryan and St. Vincent de Paul on their website.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

In this episode of our podcast, we connected with Adam Walker. He’s co-owner at Sideways8, a web design company that helps nonprofits develop websites to reach the right people, increase donations and membership, and ultimately make a bigger impact on the world.

When it comes to designing websites for nonprofit organizations, Adam is the one to talk to. So we did.

You can follow Adam on Twitter at @AJWalker and read his personal blog at AdamJWalker.com. Want to see something really cool? Check out 48 in 48, in which Adam and his team host events to build 48 nonprofit websites in 48 hours—for free.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Beth is co-executive director at Back2Back Ministries. Along with her husband, Todd, they have been focused on international orphan care since 1997. They have been able to grow their reach by mastering how to use storytelling for fundraising.

The Guckenbergers have found that it often feels like the nonprofit is the medium between the donor, who funds the cause, and the cause itself. Despite the organization’s best intentions, it can actually widen the space between the donor and the work they wish to fund. At Back2Back, they want to shorten the distance between what’s happening in the field and the donor. Great storytelling shortens that distance, makes the donor feel caught up in the story and part of it.

Their  goal is to build relationships between the donors, the nonprofit, and the cause. That’s why the most important thing is to use stories to build those relationships.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

John has worked with the organization for more than 18 years and is considered an expert in global development. He has more than 12 years of experience in international law and shared some of his best insights on planning for the unexpected, leveraging technology to connect with your donors and how to find balance in the midst of all the chaos.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

I always say this to my team: ‘Start at the end first. I want know your desired future state. Where do you want to be?’ And then we’re going to figure out how to get there.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

-----

Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

-----

Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.