Reputation Matters

The Power of Video Reviews with Intentionally Inspirational’s Jason Wright

Chelsea Craig — Mon, 09 Aug 2021 17:00:00 -0400

Jason Wright is the CEO and Founder of Intentionally Inspirational where he helps businesses design, build, and optimize their sales funnels. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

How Jason came up with the name ‘Intentionally Inspirational’ and what they do
Why you need to have good relationships with your clients
The importance for freelancers on Upwork to get 5-star reviews
The best type of reviews you can get and the power of video reviews
How to get your customers to leave you positive reviews
The importance of responding to reviews within 24 hours

Resources:

Connecting with Jason Wright:

LinkedIn
Email
Cell

Connecting with the host:

Chelsea on LinkedIn

The Impact of Reviews with South Street & Co.’s Kaitlyn Study

Chelsea Craig — Mon, 19 Jul 2021 17:00:00 -0400

Kaitlyn Study established South Street & Co. in 2015 with a vision of helping small business owners.

Through this Kaitlyn has been helping local service-based businesses generate leads and prospective customers, creating them a personalized marketing strategy.

Kaitlyn specializes in creating strategic SEO, content marketing, and review creation campaigns that expand business’s digital footprint and drive prospect actions. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

How South Street helps small to medium size businesses grow their reach online
The importance coach and mentors have had towards Kaityln’s success
What reputation management looks like in the digital world and the importance of Google
The importance of a brand’s ‘online story’
How to coach clients to make them understand the impact of their online presence
How to best respond to negative reviews
Strategies Kaitlyn uses to help improve her client’s reputations
Which industries are most impacted by reviews
Actionable tactics you can implement today to improve your online presence.

Resources:

Connecting with Kaityln Study:

Connecting with the host:

Chelsea on LinkedIn

Staying on Top of Trends, with Principal Creative Director of Goldstein Media, Seth Goldstein

Chelsea Craig — Mon, 12 Jul 2021 17:00:00 -0400

Seth Goldstein of Goldstein Media works with businesses in order to optimize their online presence. With over a decade of experience, he manages cultivating companies to not only have a quality online presence but to address the moral character of your brand as well. Seth, who has his pulse on keeping up with new trends, tells us how he approaches work with his clients. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

How he made it to Goldstein Media
Strategies to stay on top of trends
What platforms are key to success
How the types of reviews have shifted
Business morals and stances
Do’s and don’ts for scheduling posts

Resources:

Connecting with Seth Goldstein:

Connecting with the host:

Chelsea on LinkedIn

How to Tackle a Negative Online Presence Using SEO and SEM with 9Sail’s Joe Giovannoli

Chelsea Craig — Mon, 05 Jul 2021 17:00:00 -0400

Joe Giovannoli is the founder and CEO of 9Sail, a digital marketing firm that specializes in project-based and ongoing SEO management for service firms. Joe has almost 10 years of marketing experience, having previously held positions at firms and agencies such as Red Clover and Inflexion Interactive. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

Why Joe started 9Sail and how he’s tackling the stigma against search engine marketing
How 9Sail helps construction and law companies with their search engine marketing
How easy it is for malicious agents to hurt a businesses reputation
The techniques Jonathon uses to highlight the good aspects of a company
Experiences Jonathon’s had with clients that only have one-star reviews
The extent that Jonathon vets potential clients before working with them
How to use a proactive outreach process to counter negative reviews
The power of the first page of Google

Resources:

Connecting with Joe Giovannoli:

Connecting with the host:

Chelsea on LinkedIn

Digital Branding and How to Bring in Clients, with Creative Multimedia Solutions CEO, Ben LeDonni, and Director of Marketing, Jennifer Greenjack

Chelsea Craig — Mon, 28 Jun 2021 17:00:00 -0400

Ben LeDonni, the CEO of Multimedia Solutions, and Jennifer Greenjack, the Director of Marketing, work with large business to business companies on their digital marketing strategies. Often working within the B2B world, you are looking at long term investing and relationships, having a positive and well-known reputation is key for success. Creative Multimedia Solutions weaves your reviews into your digital marketing plan to promote yourself better. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

Proactive and reactive reputation management
Where are you now with your marketing and what does the customer expect
Internal reviews and the effects of hiring
Addressing personal management reviews
Taking the leap to address negative reviews publicly
Creative Multimedia Solutions and their reputation
“Trigger moments”

Resources:

Connecting with Ben LeDonni:

Connecting with Jennifer Greenjack:

Connecting with the host:

Chelsea on LinkedIn

How Brands Can Proactively and Reactively Manage their Brand Image with Yonder’s Jonathon Morgan

Chelsea Craig — Mon, 21 Jun 2021 17:00:00 -0400

Jonathon Morgan is a technologist, entrepreneur, and founder, and CEO of Yonder. Here he leads a team that helps communicators discover the hidden online groups that spread misinformation and shape public opinion.

His career has spanned media, technology, AI, national security, and social impact. Prior to Yonder, he founded Data for Democracy, a 4,000 member, grassroots collective focused on data projects for social impact.

As a researcher, Jonathan developed new machine learning technologies with DARPA, analyzed online radicalization for the Brookings Institution, and was an advisor to the US State Department. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

How Yonder helps brands protect themselves online
The most important aspects of reputation management
Why you need to be proactive instead of reactive with your online reputation
How Yonder calculates how impactful posts will be on the overall narrative
The political nature of Covid-19 and how brands should respond to this
The power of making a post ‘trend’ and how to shape public beliefs
How people’s trust has shifted from government to businesses
The importance of data and the danger of emotions

Resources:

Connecting with Jonathon Morgan:

Connecting with the host:

Chelsea on LinkedIn

How to Benefit from Bad Business Reviews with CEO of Kyber Digital, Jay Miller

Chelsea Craig — Mon, 24 May 2021 17:00:00 -0400

Jay Miller is the CEO of Kyber Digital, his company specializes in helping businesses with SEO and web development primarily in the contracting world. Instead of fighting fire with fire when a customer who leaves bad reviews, Jay would say you’ve just been given an opportunity to advance your standing with your clients and community. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

Identifying opportunities to fix bad reviews
Weighing out what reviews are worth addressing
Using tactical empathy to understand your customers
The importance of long time customers
Monitoring your reviews

Resources:

Connecting with Jay Miller:

Connecting with the host:

Chelsea on LinkedIn

How to Save Your Business From a Mistaken Identity PR Nightmare with Director of Marketing Christine O’Toole

Chelsea Craig — Tue, 11 May 2021 15:58:53 -0400

Christine has worked in Marketing for over 5 years and in that time has greatly impacted the success of multiple businesses. Her creative approach to marketing strategies, along with her genuine passion for her role, has had a significant effect on the online presence of the businesses she works for.

Christine is a goal-oriented leader and an inspiring mentor. Her patience, compassion, and work ethic have made her a well-revered marketer. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

The importance of reputation management and responding to reviews
How Christine saved her business from a mistaken identity PR nightmare
The problem with social media spreading misinformation
The difficulties there are in getting false negative reviews removed
How hiring a crisis management PR firm helped Christine
The importance of acting quickly when your online reputation is at stake
How your reviews affect your SEO

Resources:

Odin Properties

Connecting with Christine O’Toole:

Connecting with the host:

Chelsea on LinkedIn

The Importance of Online Review Platforms with Oyova’s Jon Tsourakis

Chelsea Craig — Mon, 26 Apr 2021 17:00:00 -0400

Jon Tsourakis is a serial entrepreneur, strategist, and digital marketing expert. He is the President and Chief Revenue Officer at Oyova where he’s responsible for the sales and growth of the company. With a strong love for people, marketing, and tech, Jon was open to share the knowledge he’s learned along his journey. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

The types of businesses Jon’s marketing company works with
Why Jon decided to start his own marketing business
The experience Jon has with reputation management with his B2B and B2C clients
Why you shouldn’t just remove negative reviews
How changing your customer support service can reduce the number of negative reviews you receive
The issues of ‘blackmail reviewers’
The amount of power platforms like Yelp have
How to encourage your customers to write positive reviews
Where the name ‘Oyova’ came from

Resources:

Oyova

Connecting with Jon Tsourakis:

Connecting with the host:

Chelsea on LinkedIn

Average Ratings and Managing Expectations with Root and Branch Digital Marketing’s Zack Duncan

Chelsea Craig — Mon, 19 Apr 2021 17:00:00 -0400

Zack Duncan is the President and Principal Digital Marketing Consultant at Root and Branch Digital Marketing. He’s an innovative and data-driven Digital Marketing professional with over 12 years of progressive experience across B2C and B2B companies. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

How Zack became a skilled Digital Marketer and started his own Digital Marketing company
How to build a good reputation as a new company with no customers
Why some businesses need to be coached on the importance of online reviews
The impact average ratings can have and the results you can get from having a dedicated plan
How to manage a client’s expectations of the length of time it takes for online reputation management to take effect
Actionable tips that businesses can take to improve their online presence
How Zack came up with the name ‘Root and Branch’

Resources:

Connecting with Zack Duncan:

Connecting with the hosts:

Chelsea on LinkedIn

How to Leverage Online Reputation to Grow Your Agency &Marketing’s Raj Kupar

Chelsea Craig — Mon, 12 Apr 2021 17:00:00 -0400

Raj Kupar is an Entrepreneur, experienced Marketer, and the Founder and Director of &Marketing. With over two decades of experience in Marketing, Raj has worked from all sizes of companies from Fortune 50 companies to start-ups. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

Why Raj started his business &Marketing and what they do differently from other Marketers
The benefits of using outsource marketing
Why online reputation management is so important and how to avoid getting a bad online reputation
Why online management is one of the only forms of marketing that you can see immediate results from
How to handle interactions with disgruntled customers
Actionable steps you can immediately take to create a good online reputation
The educational program Raj has made for businesses with smaller budgets

Resources:

Connecting with Raj Kupar:

Connecting with the host:

Chelsea on LinkedIn

How to Best Manage Reviews and Handle Customer Feedback with UpHabit’s Neil Wainwright

Chelsea Craig — Mon, 05 Apr 2021 17:00:00 -0400

Neil Wainwright has been an entrepreneur for all his working life and has started 8 different successful companies. Currently, he is working on UpHabit, another company that he founded and owns. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

Neil’s background and why he decided to start UpHabit
The good and bad aspects of Glassdoor
The difficulties Neil’s faced releasing a Sass app so early on
How Neil got the ratings of his app to increase
Why Neil places such importance on reviews and customer feedback
The importance of being honest and owning up to your mistakes

Resources:

UpHabit

Connecting with Neil Wainwright:

Connecting with the host:

Chelsea on LinkedIn

How to Build an Effective Brand Reputation and Deal with Negative Reviews with NxtStep’s Sean Boyce

Chelsea Craig — Mon, 05 Apr 2021 17:00:00 -0400

Sean Boyce has been starting successful businesses and helping others grow for over 10 years. Founder of Consulting Firm NxtStep, and Production Company PodcastChef, Sean has a lot of experience in building brand reputations and managing online presences. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

The importance of reputation and how to cultivate the proper reputation for your company
How the work Sean does at NxtStep helps businesses to build their reputation
Why it’s sometimes worth increasing your prices even if it might result in losing customers
The importance of using constructive criticism in a positive way
How to respond to negative reviews
The extent of the damage going viral can have
How you can turn a negative customer experience into a positive one
Who Podcast Chef are and how they help people

Resources:

Connecting with Sean Boyce:

Connecting with the host:

Chelsea on LinkedIn

The Importance of Your Online Presence and How to Improve it with Outsight’s Steve Guberman

Chelsea Craig — Mon, 05 Apr 2021 17:00:00 -0400

Steve Guberman is a strategic digital marketing leader with extensive experience in Enterprise-level search engine optimization, email marketing/campaign delivery, search marketing, and e-commerce. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

Steve’s 20-year long experience working in customer relations
How you build a trusted relationship with a client
The importance of using innovation to show your clients you care
The biggest pushbacks Scott gets from clients when he talks about online reviews
The importance of having authenticity in your online presence
The best thing you can do to improve your online reputation

Resources:

Agency Outsight

Connecting with Steve Guberman:

Connecting with the host:

Chelsea on LinkedIn

Reputation Matters

Chelsea Craig — Fri, 02 Apr 2021 17:40:02 -0400

The Reputation Matters podcast will feature business owners and marketers to talk all about reputation management - the good and the bad. We’ll talk all about the obvious, and not so obvious, strategies people can use to improve the online reputation. We’ll also share examples of businesses that have done a great job of managing their reputation, and some that haven’t, so you can learn more about how and why to keep the reputation of your business in great shape.