Real Lawyers with Kevin O'Keefe Transistor (https://transistor.fm) https://feeds.transistor.fm/real-lawyers-with-kevin-okeefe Real Lawyers with Kevin O’Keefe explores how legal professionals publish to build influence and drive the business of law. Each week, LexBlog Founder & CEO Kevin O’Keefe sits down with lawyers, journalists, technologists and other leaders to discuss the evolving role of publishing in the legal profession—from blogs and newsletters to podcasts and beyond. Presented by LexBlog, the network powering independent legal voices worldwide. © 2026 LexBlog 6a80a92a-52b9-53d7-b911-69207e115923 yes en Wed, 07 Jan 2026 16:09:29 -0800 Wed, 07 Jan 2026 16:11:14 -0800 https://img.transistorcdn.com/rnVA5hkRlA2vPPJbsqQxqTJNikj5iGjl8qInV9HpUEw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNDlk/MDdmYzZkYjI5OTBm/OTY3NzA1OWJhOWEz/OWVjNC5wbmc.jpg Real Lawyers with Kevin O'Keefe episodic LexBlog Real Lawyers with Kevin O’Keefe explores how legal professionals publish to build influence and drive the business of law. Each week, LexBlog Founder & CEO Kevin O’Keefe sits down with lawyers, journalists, technologists and other leaders to discuss the evolving role of publishing in the legal profession—from blogs and newsletters to podcasts and beyond. Presented by LexBlog, the network powering independent legal voices worldwide. Real Lawyers with Kevin O’Keefe explores how legal professionals publish to build influence and drive the business of law. LexBlog No No Kevin LaCroix on Writing Every Day, Earning Global Trust and Letting the Work Compound 24 24 Kevin LaCroix on Writing Every Day, Earning Global Trust and Letting the Work Compound full a87e71e9-c188-4017-b97b-7b02a750a23a https://share.transistor.fm/s/dea9da80 Kevin O’Keefe sits down with Kevin LaCroix of the D&O Diary to talk about nearly two decades of disciplined publishing in a narrow legal niche. LaCroix explains why he committed to writing four to five times a week, how consistency helped him build international credibility and why blogging sharpened his expertise more than any formal marketing effort. They also discuss authority versus visibility, the limits of social media driven publishing and what long-form legal writing means in an AI influenced future.

]]> Kevin O’Keefe sits down with Kevin LaCroix of the D&O Diary to talk about nearly two decades of disciplined publishing in a narrow legal niche. LaCroix explains why he committed to writing four to five times a week, how consistency helped him build international credibility and why blogging sharpened his expertise more than any formal marketing effort. They also discuss authority versus visibility, the limits of social media driven publishing and what long-form legal writing means in an AI influenced future.

]]> Thu, 18 Dec 2025 12:18:13 -0800 LexBlog LexBlog 1642 Kevin O’Keefe sits down with Kevin LaCroix of the D&O Diary to talk about nearly two decades of disciplined publishing in a narrow legal niche. LaCroix explains why he committed to writing four to five times a week, how consistency helped him build international credibility and why blogging sharpened his expertise more than any formal marketing effort. They also discuss authority versus visibility, the limits of social media driven publishing and what long-form legal writing means in an AI influenced future.

]]> No Todd Smith on Restarting a Practice, Owning Your Online Real Estate and Publishing With Purpose 22 22 Todd Smith on Restarting a Practice, Owning Your Online Real Estate and Publishing With Purpose full ef6e1bd2-cba0-4896-b37a-1b6212b7bda7 https://share.transistor.fm/s/9cfa209e When Todd Smith launched one of Texas’ earliest appellate blogs in 2006 he wasn’t chasing traffic. He was building credibility as a young lawyer striking out on his own. In this conversation Todd joins Kevin to talk through the early days of legal blogging, how publishing shaped his reputation in a niche field and why he still sees blogs as a lawyer’s most durable online home. They get into the changing landscape of legal content, the rise of AI and the value of owning your platform. Todd also shares what he’d tell any law student or young lawyer thinking about writing in public.

]]> When Todd Smith launched one of Texas’ earliest appellate blogs in 2006 he wasn’t chasing traffic. He was building credibility as a young lawyer striking out on his own. In this conversation Todd joins Kevin to talk through the early days of legal blogging, how publishing shaped his reputation in a niche field and why he still sees blogs as a lawyer’s most durable online home. They get into the changing landscape of legal content, the rise of AI and the value of owning your platform. Todd also shares what he’d tell any law student or young lawyer thinking about writing in public.

]]> Thu, 11 Dec 2025 12:01:57 -0800 LexBlog LexBlog 2830 When Todd Smith launched one of Texas’ earliest appellate blogs in 2006 he wasn’t chasing traffic. He was building credibility as a young lawyer striking out on his own. In this conversation Todd joins Kevin to talk through the early days of legal blogging, how publishing shaped his reputation in a niche field and why he still sees blogs as a lawyer’s most durable online home. They get into the changing landscape of legal content, the rise of AI and the value of owning your platform. Todd also shares what he’d tell any law student or young lawyer thinking about writing in public.

]]> No Jon Hyman on Finding His Voice, Building Trust and Showing Up Consistently 21 21 Jon Hyman on Finding His Voice, Building Trust and Showing Up Consistently full eafc6b44-ef78-4983-beb2-34500d5896d6 https://share.transistor.fm/s/878daf47 Kevin talks with Ohio employment lawyer Jon Hyman, author of the long-running Ohio Employer Law Blog. Jon shares how he started in 2007, how consistency shaped his reputation and why he keeps his writing conversational and authentic. They cover his “worst employer” series, his approach to daily posts and how AI now supports his workflow. A grounded look at how sharing what you know continues to open doors for lawyers today.

]]> Kevin talks with Ohio employment lawyer Jon Hyman, author of the long-running Ohio Employer Law Blog. Jon shares how he started in 2007, how consistency shaped his reputation and why he keeps his writing conversational and authentic. They cover his “worst employer” series, his approach to daily posts and how AI now supports his workflow. A grounded look at how sharing what you know continues to open doors for lawyers today.

]]> Fri, 05 Dec 2025 09:02:52 -0800 LexBlog LexBlog 3000 Kevin talks with Ohio employment lawyer Jon Hyman, author of the long-running Ohio Employer Law Blog. Jon shares how he started in 2007, how consistency shaped his reputation and why he keeps his writing conversational and authentic. They cover his “worst employer” series, his approach to daily posts and how AI now supports his workflow. A grounded look at how sharing what you know continues to open doors for lawyers today.

]]> No 8am's Nicole Black on Writing, Relationships and Building a LegalTech Career 20 20 8am's Nicole Black on Writing, Relationships and Building a LegalTech Career full 7bc6ef1c-da8b-41df-897c-3c2e8252c512 https://share.transistor.fm/s/031f067d Kevin O’Keefe sits down with Nicole Black of 8am to trace how publishing and online connection reshaped her career. She explains how writing led to early opportunities, meaningful relationships in the legal tech community, her move into MyCase, and eventually her role at 8am. The conversation covers how lawyers can use consistent publishing to open doors, build trust and navigate toward the work they want, along with Nicole’s perspective on legal tech’s evolution and where it’s headed next.

]]> Kevin O’Keefe sits down with Nicole Black of 8am to trace how publishing and online connection reshaped her career. She explains how writing led to early opportunities, meaningful relationships in the legal tech community, her move into MyCase, and eventually her role at 8am. The conversation covers how lawyers can use consistent publishing to open doors, build trust and navigate toward the work they want, along with Nicole’s perspective on legal tech’s evolution and where it’s headed next.

]]> Thu, 20 Nov 2025 12:24:42 -0800 LexBlog LexBlog 1774 Kevin O’Keefe sits down with Nicole Black of 8am to trace how publishing and online connection reshaped her career. She explains how writing led to early opportunities, meaningful relationships in the legal tech community, her move into MyCase, and eventually her role at 8am. The conversation covers how lawyers can use consistent publishing to open doors, build trust and navigate toward the work they want, along with Nicole’s perspective on legal tech’s evolution and where it’s headed next.

]]> No Ballard Spahr's Alan Kaplinsky on Blogging in BigLaw, Bringing in Business and Doing Webinars Differently 19 19 Ballard Spahr's Alan Kaplinsky on Blogging in BigLaw, Bringing in Business and Doing Webinars Differently full 86821d6a-9340-41ed-afe4-c87386caafbd https://share.transistor.fm/s/fe997b04 Kevin O’Keefe sits down with Alan Kaplinsky of Ballard Spahr, the lawyer behind the long-running Consumer Finance Monitor blog. Alan shares how the blog came together around the launch of the CFPB, how it evolved into a go-to resource in consumer financial services and how he has blended publishing with client work over the years.

Kevin and Alan talk about what it takes to sustain a high-volume law blog, why a practicing lawyer needs to be the champion for any publication and how focused commentary can shape a practice group’s reputation with clients and regulators alike.

]]> Kevin O’Keefe sits down with Alan Kaplinsky of Ballard Spahr, the lawyer behind the long-running Consumer Finance Monitor blog. Alan shares how the blog came together around the launch of the CFPB, how it evolved into a go-to resource in consumer financial services and how he has blended publishing with client work over the years.

Kevin and Alan talk about what it takes to sustain a high-volume law blog, why a practicing lawyer needs to be the champion for any publication and how focused commentary can shape a practice group’s reputation with clients and regulators alike.

]]> Thu, 13 Nov 2025 11:17:13 -0800 LexBlog LexBlog 2816 Kevin O’Keefe sits down with Alan Kaplinsky of Ballard Spahr, the lawyer behind the long-running Consumer Finance Monitor blog. Alan shares how the blog came together around the launch of the CFPB, how it evolved into a go-to resource in consumer financial services and how he has blended publishing with client work over the years.

Kevin and Alan talk about what it takes to sustain a high-volume law blog, why a practicing lawyer needs to be the champion for any publication and how focused commentary can shape a practice group’s reputation with clients and regulators alike.

]]> No Clio's Joshua Lenon on the Legal Trends Report, AI Adoption at Law Firms and Clio Work | ClioCon 2025 18 18 Clio's Joshua Lenon on the Legal Trends Report, AI Adoption at Law Firms and Clio Work | ClioCon 2025 full f9049941-2b59-4245-93e6-c71ef19c1a33 https://share.transistor.fm/s/a6f5176f Mon, 10 Nov 2025 11:29:00 -0800 LexBlog LexBlog 1033 No Clio's A.J. Axelrod on Legal Payments, Fraud Prevention and Small Firm Cash Flow | ClioCon 2025 17 17 Clio's A.J. Axelrod on Legal Payments, Fraud Prevention and Small Firm Cash Flow | ClioCon 2025 full 03b34f0d-1941-448a-90a0-f8c3d517e20c https://share.transistor.fm/s/a8378783 Kevin sits down at ClioCon with A.J. Axelrod, head of Payments and Financial Services at Clio, to dig into how billing gets out of the way so lawyers can work. They cover fraud prevention inside payment operations and why faster cash flow matters for small firms. A.J. shares lessons from Visa, how recent acquisitions fit the platform and why Clio is focused on the unmet legal market. A straight shot on getting paid, earning trust and building software for people.

]]> Kevin sits down at ClioCon with A.J. Axelrod, head of Payments and Financial Services at Clio, to dig into how billing gets out of the way so lawyers can work. They cover fraud prevention inside payment operations and why faster cash flow matters for small firms. A.J. shares lessons from Visa, how recent acquisitions fit the platform and why Clio is focused on the unmet legal market. A straight shot on getting paid, earning trust and building software for people.

]]> Fri, 07 Nov 2025 12:14:35 -0800 LexBlog LexBlog 759 Kevin sits down at ClioCon with A.J. Axelrod, head of Payments and Financial Services at Clio, to dig into how billing gets out of the way so lawyers can work. They cover fraud prevention inside payment operations and why faster cash flow matters for small firms. A.J. shares lessons from Visa, how recent acquisitions fit the platform and why Clio is focused on the unmet legal market. A straight shot on getting paid, earning trust and building software for people.

]]> No Clio's Chris Stock on Access to Justice, the Latent Legal Market and Clio Draft | ClioCon 2025 16 16 Clio's Chris Stock on Access to Justice, the Latent Legal Market and Clio Draft | ClioCon 2025 full 2bbb3115-8f4f-42d8-a963-711406ff8d0e https://share.transistor.fm/s/ea18bcc3 Recorded at ClioCon, Kevin talks with Chris Stock, Clio’s VP of Legal Content and Migrations about his path from Australian law practice to legal tech, why Clio’s culture hooked him and how Clio Draft and AI workmates aim to speed everyday documents and expand access to counsel. Chris also shares his reentry work, thoughts on the latent legal market and how smarter automation can help lawyers serve real people faster.

]]> Recorded at ClioCon, Kevin talks with Chris Stock, Clio’s VP of Legal Content and Migrations about his path from Australian law practice to legal tech, why Clio’s culture hooked him and how Clio Draft and AI workmates aim to speed everyday documents and expand access to counsel. Chris also shares his reentry work, thoughts on the latent legal market and how smarter automation can help lawyers serve real people faster.

]]> Thu, 23 Oct 2025 23:16:43 -0700 LexBlog LexBlog 1373 Recorded at ClioCon, Kevin talks with Chris Stock, Clio’s VP of Legal Content and Migrations about his path from Australian law practice to legal tech, why Clio’s culture hooked him and how Clio Draft and AI workmates aim to speed everyday documents and expand access to counsel. Chris also shares his reentry work, thoughts on the latent legal market and how smarter automation can help lawyers serve real people faster.

]]> No ClioCon 2025: Jack Newton on the VLex Acquisition, AI for Small Firms and Clio's Culture 15 15 ClioCon 2025: Jack Newton on the VLex Acquisition, AI for Small Firms and Clio's Culture full d1c1e0b4-f790-491a-8567-5c2a8a9e1d6c https://share.transistor.fm/s/80dc4e4e Recorded live at ClioCon 2025 as part of LexBlog's coverage of the event (more to come!), Kevin talks with Clio CEO Jack Newton about seeing five years ahead and why the VLex deal makes the future of legal work feel inevitable. Jack shares how Clio grew from humble beginnings to a platform that can surface lawyer-authored insight where work happens, giving solos and small firms real thought-leadership reach. They hit on building a company while raising a family, the team behind the keynote, and why approachable leadership on social matters. Plus, the long-running ClioCon morning run tradition. A candid look at vision, execution and the human side of a transformational year for Clio.

]]> Recorded live at ClioCon 2025 as part of LexBlog's coverage of the event (more to come!), Kevin talks with Clio CEO Jack Newton about seeing five years ahead and why the VLex deal makes the future of legal work feel inevitable. Jack shares how Clio grew from humble beginnings to a platform that can surface lawyer-authored insight where work happens, giving solos and small firms real thought-leadership reach. They hit on building a company while raising a family, the team behind the keynote, and why approachable leadership on social matters. Plus, the long-running ClioCon morning run tradition. A candid look at vision, execution and the human side of a transformational year for Clio.

]]> Tue, 21 Oct 2025 23:05:39 -0700 LexBlog LexBlog 1291 Recorded live at ClioCon 2025 as part of LexBlog's coverage of the event (more to come!), Kevin talks with Clio CEO Jack Newton about seeing five years ahead and why the VLex deal makes the future of legal work feel inevitable. Jack shares how Clio grew from humble beginnings to a platform that can surface lawyer-authored insight where work happens, giving solos and small firms real thought-leadership reach. They hit on building a company while raising a family, the team behind the keynote, and why approachable leadership on social matters. Plus, the long-running ClioCon morning run tradition. A candid look at vision, execution and the human side of a transformational year for Clio.

]]> No Ed Walters on Blogs as Secondary Law, the Future of AI in Legal and ClioCon 2025 14 14 Ed Walters on Blogs as Secondary Law, the Future of AI in Legal and ClioCon 2025 full c4d7877b-0d32-4006-a7af-c1cf677dc935 https://share.transistor.fm/s/fa46e8f3 Kevin O’Keefe talks with Ed Walters — Fastcase co-founder and now Chief Strategy Officer at vLex — about why consistent writing still wins work in an AI era. Ed explains how blogs function as secondary law, how LexBlog content will surface inside vLex and why Vincent AI grounds answers in sources you can click and verify. He revisits his path from the White House to Fastcase, explains the vLex combination and shares what makes ClioCon different plus Jack Newton’s role as a visionary leader. A candid conversation about expertise, relationships and publishing with purpose.

]]> Kevin O’Keefe talks with Ed Walters — Fastcase co-founder and now Chief Strategy Officer at vLex — about why consistent writing still wins work in an AI era. Ed explains how blogs function as secondary law, how LexBlog content will surface inside vLex and why Vincent AI grounds answers in sources you can click and verify. He revisits his path from the White House to Fastcase, explains the vLex combination and shares what makes ClioCon different plus Jack Newton’s role as a visionary leader. A candid conversation about expertise, relationships and publishing with purpose.

]]> Thu, 09 Oct 2025 14:11:40 -0700 LexBlog LexBlog 2836 Kevin O’Keefe talks with Ed Walters — Fastcase co-founder and now Chief Strategy Officer at vLex — about why consistent writing still wins work in an AI era. Ed explains how blogs function as secondary law, how LexBlog content will surface inside vLex and why Vincent AI grounds answers in sources you can click and verify. He revisits his path from the White House to Fastcase, explains the vLex combination and shares what makes ClioCon different plus Jack Newton’s role as a visionary leader. A candid conversation about expertise, relationships and publishing with purpose.

]]> No Bob Ambrogi Previews ClioCon 2025 13 13 Bob Ambrogi Previews ClioCon 2025 full 7edbf448-6d16-4a43-9014-fd58cc7e0516 https://share.transistor.fm/s/ebd18c3d Bob Ambrogi has been called a legend in legal journalism. He’s covered the profession for decades through print, blogging and podcasting and has been a fixture at ClioCon since its very first year. In this conversation with Kevin O’Keefe, Bob reflects on his career in legal media, why ClioCon feels different from other conferences and what to expect at ClioCon 2025 in Boston.

]]> Bob Ambrogi has been called a legend in legal journalism. He’s covered the profession for decades through print, blogging and podcasting and has been a fixture at ClioCon since its very first year. In this conversation with Kevin O’Keefe, Bob reflects on his career in legal media, why ClioCon feels different from other conferences and what to expect at ClioCon 2025 in Boston.

]]> Wed, 01 Oct 2025 17:51:40 -0700 LexBlog LexBlog 2467 Bob Ambrogi has been called a legend in legal journalism. He’s covered the profession for decades through print, blogging and podcasting and has been a fixture at ClioCon since its very first year. In this conversation with Kevin O’Keefe, Bob reflects on his career in legal media, why ClioCon feels different from other conferences and what to expect at ClioCon 2025 in Boston.

]]> No Stephen Rosenberg on ERISA Practice, Reputation and the Power of Publishing 12 12 Stephen Rosenberg on ERISA Practice, Reputation and the Power of Publishing full 62cf493f-b589-4d06-b3ca-8797199eacca https://share.transistor.fm/s/1e98f082 Stephen Rosenberg, one of the nation’s leading ERISA and insurance litigation attorneys and author of the Boston ERISA & Insurance Litigation Blog joins Kevin O’Keefe to talk about the role publishing has played in building his reputation and practice. They discuss how blogging helped him break into a closed market, why writing still matters more than metrics, how blogs can shape secondary law and why young lawyers should use publishing to carve out niches even in the age of AI.

]]> Stephen Rosenberg, one of the nation’s leading ERISA and insurance litigation attorneys and author of the Boston ERISA & Insurance Litigation Blog joins Kevin O’Keefe to talk about the role publishing has played in building his reputation and practice. They discuss how blogging helped him break into a closed market, why writing still matters more than metrics, how blogs can shape secondary law and why young lawyers should use publishing to carve out niches even in the age of AI.

]]> Thu, 25 Sep 2025 16:09:41 -0700 LexBlog LexBlog 2051 Stephen Rosenberg, one of the nation’s leading ERISA and insurance litigation attorneys and author of the Boston ERISA & Insurance Litigation Blog joins Kevin O’Keefe to talk about the role publishing has played in building his reputation and practice. They discuss how blogging helped him break into a closed market, why writing still matters more than metrics, how blogs can shape secondary law and why young lawyers should use publishing to carve out niches even in the age of AI.

]]> No Matt DeVries on Blogging, Construction Law and Building a Name from Scratch 11 11 Matt DeVries on Blogging, Construction Law and Building a Name from Scratch full d1f58047-29c9-4a6a-9b92-c6fa38458599 https://share.transistor.fm/s/bb36a883 Matt DeVries, construction lawyer at Buchalter and longtime author of Best Practices Construction Law, joins Kevin O’Keefe to talk about how blogging shaped his career. Matt shares how writing helped him stand out in Nashville’s legal market, led to speaking at the AGC National Convention, and opened doors to national publications like Engineering News-Record.

He also reflects on lessons from mentors, balancing personal challenges with professional growth, and why niche focus and authentic storytelling still matter in an AI-driven era.

]]> Matt DeVries, construction lawyer at Buchalter and longtime author of Best Practices Construction Law, joins Kevin O’Keefe to talk about how blogging shaped his career. Matt shares how writing helped him stand out in Nashville’s legal market, led to speaking at the AGC National Convention, and opened doors to national publications like Engineering News-Record.

He also reflects on lessons from mentors, balancing personal challenges with professional growth, and why niche focus and authentic storytelling still matter in an AI-driven era.

]]> Thu, 18 Sep 2025 13:16:39 -0700 LexBlog LexBlog 2682 Matt DeVries, construction lawyer at Buchalter and longtime author of Best Practices Construction Law, joins Kevin O’Keefe to talk about how blogging shaped his career. Matt shares how writing helped him stand out in Nashville’s legal market, led to speaking at the AGC National Convention, and opened doors to national publications like Engineering News-Record.

He also reflects on lessons from mentors, balancing personal challenges with professional growth, and why niche focus and authentic storytelling still matter in an AI-driven era.

]]> No Cyndy McCollough on AI Roadmaps for Law Firms, Middle-Out Change and Piloting Wins 10 10 Cyndy McCollough on AI Roadmaps for Law Firms, Middle-Out Change and Piloting Wins full d242d1a6-4e8f-4ef1-a474-b044c82e338e https://share.transistor.fm/s/45344ba0 Kevin talks with Cyndy McCollough, founder of McCollough Consulting, about moving legal marketing beyond AI experiments and into a shared roadmap. Cyndy explains why training first matters, how to pick one small pilot and measure it, and why a middle-out model beats top-down or bottoms-up alone. She shares practical wins—prompt libraries, email triage, event prep, competitive analysis and content strategy—that free teams to do higher-value work, drawing on a career that spans Microsoft and Oracle to leading BD in major firms. If you run marketing or BD and need a clear starting point, this conversation gives you the playbook.

]]> Kevin talks with Cyndy McCollough, founder of McCollough Consulting, about moving legal marketing beyond AI experiments and into a shared roadmap. Cyndy explains why training first matters, how to pick one small pilot and measure it, and why a middle-out model beats top-down or bottoms-up alone. She shares practical wins—prompt libraries, email triage, event prep, competitive analysis and content strategy—that free teams to do higher-value work, drawing on a career that spans Microsoft and Oracle to leading BD in major firms. If you run marketing or BD and need a clear starting point, this conversation gives you the playbook.

]]> Wed, 27 Aug 2025 17:35:44 -0700 LexBlog LexBlog 2622 Kevin talks with Cyndy McCollough, founder of McCollough Consulting, about moving legal marketing beyond AI experiments and into a shared roadmap. Cyndy explains why training first matters, how to pick one small pilot and measure it, and why a middle-out model beats top-down or bottoms-up alone. She shares practical wins—prompt libraries, email triage, event prep, competitive analysis and content strategy—that free teams to do higher-value work, drawing on a career that spans Microsoft and Oracle to leading BD in major firms. If you run marketing or BD and need a clear starting point, this conversation gives you the playbook.

]]> No Greg Siskind on Usenet Netiquette, a 1994 Immigration Bulletin and Nashville’s Healthcare Niche 9 9 Greg Siskind on Usenet Netiquette, a 1994 Immigration Bulletin and Nashville’s Healthcare Niche full 1efd682e-91be-4dba-ac61-7b051f09e704 https://share.transistor.fm/s/5708d925 From Mosaic and Usenet to one of the first immigration websites, Greg retraces securing his domain in 1993 and launching an email bulletin in mid-1994 that still runs today. He digs into early ABA advertising fights, daily site change logs and how that publishing drew calls from places like Cirque du Soleil. Greg explains why a Matthew Bender healthcare immigration book opened doors with Nashville hospital systems, how sports and universities followed, and what being visible to AI now means for lawyers. Practical takeaways: pick a specific niche, write relentlessly, think beyond SEO so ChatGPT can find you.

]]> From Mosaic and Usenet to one of the first immigration websites, Greg retraces securing his domain in 1993 and launching an email bulletin in mid-1994 that still runs today. He digs into early ABA advertising fights, daily site change logs and how that publishing drew calls from places like Cirque du Soleil. Greg explains why a Matthew Bender healthcare immigration book opened doors with Nashville hospital systems, how sports and universities followed, and what being visible to AI now means for lawyers. Practical takeaways: pick a specific niche, write relentlessly, think beyond SEO so ChatGPT can find you.

]]> Fri, 22 Aug 2025 10:08:05 -0700 LexBlog LexBlog 2928 From Mosaic and Usenet to one of the first immigration websites, Greg retraces securing his domain in 1993 and launching an email bulletin in mid-1994 that still runs today. He digs into early ABA advertising fights, daily site change logs and how that publishing drew calls from places like Cirque du Soleil. Greg explains why a Matthew Bender healthcare immigration book opened doors with Nashville hospital systems, how sports and universities followed, and what being visible to AI now means for lawyers. Practical takeaways: pick a specific niche, write relentlessly, think beyond SEO so ChatGPT can find you.

]]> No Dan Harris on Building Legal Niches, Blogging for Business and the China Law Blog Legacy 8 8 Dan Harris on Building Legal Niches, Blogging for Business and the China Law Blog Legacy full 2a4af71b-6b65-432e-8a40-6c155d9d1cb3 https://share.transistor.fm/s/24352755 Kevin O’Keefe sits down with Dan Harris, founder of the renowned China Law Blog, to talk about how a niche blog can transform a law practice. Dan shares the origin story of his pioneering legal blogs, why his firm requires lawyers to publish and how blogging has generated major clients in unexpected ways. They discuss lessons from launching the Cannabis Law Blog, the importance of consistency over quick wins and why blogging remains a powerful tool for young lawyers to break into competitive markets.

]]> Kevin O’Keefe sits down with Dan Harris, founder of the renowned China Law Blog, to talk about how a niche blog can transform a law practice. Dan shares the origin story of his pioneering legal blogs, why his firm requires lawyers to publish and how blogging has generated major clients in unexpected ways. They discuss lessons from launching the Cannabis Law Blog, the importance of consistency over quick wins and why blogging remains a powerful tool for young lawyers to break into competitive markets.

]]> Wed, 13 Aug 2025 16:54:54 -0700 LexBlog LexBlog 2603 Kevin O’Keefe sits down with Dan Harris, founder of the renowned China Law Blog, to talk about how a niche blog can transform a law practice. Dan shares the origin story of his pioneering legal blogs, why his firm requires lawyers to publish and how blogging has generated major clients in unexpected ways. They discuss lessons from launching the Cannabis Law Blog, the importance of consistency over quick wins and why blogging remains a powerful tool for young lawyers to break into competitive markets.

]]> No David Lat on Legal Gossip, Media Entrepreneurship and Independent Publishing 7 7 David Lat on Legal Gossip, Media Entrepreneurship and Independent Publishing full c4bf5d1a-8797-4fbb-9fda-5ce4f99ad682 https://share.transistor.fm/s/17c8720f Legal commentator David Lat joins host Kevin O’Keefe to chart his path from writing the irreverent, anonymous blog Underneath Their Robes to launching Above the Law in 2006 and now steering his reader-funded Substack, Original Jurisdiction.

Lat explains how legal gossip and personality-driven stories grabbed attention inside a buttoned-up profession, why a subscription model for independent publishing builds a healthier bond with readers than ad-driven media, and what value-add commentary lawyers need to stay ahead of AI-generated summaries of the news.

Whether you want to monetize a niche newsletter, revive your blog or just hear insider courthouse stories, this candid conversation delivers fresh insight on legal gossip, media entrepreneurship and independent publishing.

]]> Legal commentator David Lat joins host Kevin O’Keefe to chart his path from writing the irreverent, anonymous blog Underneath Their Robes to launching Above the Law in 2006 and now steering his reader-funded Substack, Original Jurisdiction.

Lat explains how legal gossip and personality-driven stories grabbed attention inside a buttoned-up profession, why a subscription model for independent publishing builds a healthier bond with readers than ad-driven media, and what value-add commentary lawyers need to stay ahead of AI-generated summaries of the news.

Whether you want to monetize a niche newsletter, revive your blog or just hear insider courthouse stories, this candid conversation delivers fresh insight on legal gossip, media entrepreneurship and independent publishing.

]]> Thu, 07 Aug 2025 00:50:23 -0700 LexBlog LexBlog 2961 Legal commentator David Lat joins host Kevin O’Keefe to chart his path from writing the irreverent, anonymous blog Underneath Their Robes to launching Above the Law in 2006 and now steering his reader-funded Substack, Original Jurisdiction.

Lat explains how legal gossip and personality-driven stories grabbed attention inside a buttoned-up profession, why a subscription model for independent publishing builds a healthier bond with readers than ad-driven media, and what value-add commentary lawyers need to stay ahead of AI-generated summaries of the news.

Whether you want to monetize a niche newsletter, revive your blog or just hear insider courthouse stories, this candid conversation delivers fresh insight on legal gossip, media entrepreneurship and independent publishing.

]]> No Clio's Katie Wyka on Performance Coaching, Team Culture & LegalTech Innovation 6 6 Clio's Katie Wyka on Performance Coaching, Team Culture & LegalTech Innovation full 7e7acdd5-3a32-46c3-868a-adb5dffa2e44 https://share.transistor.fm/s/875bd9fc In this episode Kevin talks with Katie Wyka — Clio’s first in-house performance coach — about how to build resilient, high-functioning teams inside a fast-growing legal-tech company. Katie explains how her research on mental toughness informs her coaching approach and unpacks her “solo, doubles and team” framework for guiding individuals, pairs and whole groups toward peak performance.

The conversation explores balancing a human workplace with ambitious growth targets, spotting early signs of team dysfunction and creating confidential spaces where people can experiment and improve. Listeners will leave with practical strategies they can apply to any size firm to strengthen collaboration, resilience and results.

]]> In this episode Kevin talks with Katie Wyka — Clio’s first in-house performance coach — about how to build resilient, high-functioning teams inside a fast-growing legal-tech company. Katie explains how her research on mental toughness informs her coaching approach and unpacks her “solo, doubles and team” framework for guiding individuals, pairs and whole groups toward peak performance.

The conversation explores balancing a human workplace with ambitious growth targets, spotting early signs of team dysfunction and creating confidential spaces where people can experiment and improve. Listeners will leave with practical strategies they can apply to any size firm to strengthen collaboration, resilience and results.

]]> Thu, 31 Jul 2025 11:38:22 -0700 LexBlog LexBlog 2726 In this episode Kevin talks with Katie Wyka — Clio’s first in-house performance coach — about how to build resilient, high-functioning teams inside a fast-growing legal-tech company. Katie explains how her research on mental toughness informs her coaching approach and unpacks her “solo, doubles and team” framework for guiding individuals, pairs and whole groups toward peak performance.

The conversation explores balancing a human workplace with ambitious growth targets, spotting early signs of team dysfunction and creating confidential spaces where people can experiment and improve. Listeners will leave with practical strategies they can apply to any size firm to strengthen collaboration, resilience and results.

]]> No Carolyn Elefant on AI, Owning Your Talent and the Future of Solo Law 5 5 Carolyn Elefant on AI, Owning Your Talent and the Future of Solo Law full c716b3db-3b0f-441e-b4f1-7992c9072c7e https://share.transistor.fm/s/ffb6625a Kevin talks with Carolyn Elefant — renewable‑energy litigator, MyShingle founder and leading voice for solo and small‑firm lawyers — about what it means to “own your talent” and build a sophisticated niche practice outside big law. Carolyn traces how her 2002 launch of MyShingle paved the way for democratized legal publishing and advocacy that challenges bar‑imposed barriers facing solos. She explains why generative AI has reignited her passion for practice, showcases her “AI teach‑in” model and shares practical ideas for solos to leverage deep‑research tools to win work faster. The conversation also touches on personal resilience, community building and Carolyn’s vision for a nationwide network of solo publishers.

]]> Kevin talks with Carolyn Elefant — renewable‑energy litigator, MyShingle founder and leading voice for solo and small‑firm lawyers — about what it means to “own your talent” and build a sophisticated niche practice outside big law. Carolyn traces how her 2002 launch of MyShingle paved the way for democratized legal publishing and advocacy that challenges bar‑imposed barriers facing solos. She explains why generative AI has reignited her passion for practice, showcases her “AI teach‑in” model and shares practical ideas for solos to leverage deep‑research tools to win work faster. The conversation also touches on personal resilience, community building and Carolyn’s vision for a nationwide network of solo publishers.

]]> Thu, 17 Jul 2025 15:27:14 -0700 LexBlog LexBlog 2461 Kevin talks with Carolyn Elefant — renewable‑energy litigator, MyShingle founder and leading voice for solo and small‑firm lawyers — about what it means to “own your talent” and build a sophisticated niche practice outside big law. Carolyn traces how her 2002 launch of MyShingle paved the way for democratized legal publishing and advocacy that challenges bar‑imposed barriers facing solos. She explains why generative AI has reignited her passion for practice, showcases her “AI teach‑in” model and shares practical ideas for solos to leverage deep‑research tools to win work faster. The conversation also touches on personal resilience, community building and Carolyn’s vision for a nationwide network of solo publishers.

]]> solo practice, MyShingle, legal innovation, generative AI, legal blogging, small law firms, renewable energy law, legal tech, Carolyn Elefant, Kevin O'Keefe No Amy Shepherd on AI-Ready BizDev and Turning Digital Publishing into Revenue 4 4 Amy Shepherd on AI-Ready BizDev and Turning Digital Publishing into Revenue full 1e68b18d-f080-4421-9d11-80d66c10bd79 https://share.transistor.fm/s/77bb00f6 Kevin talks with Amy Shepherd—strategic advisor at Gladstone Growth Strategies and founder of Amy AI—about using artificial intelligence to streamline business development and modernise law-firm marketing. They cover lessons from scaling Ballard Spahr’s blog and podcast network, the role of lawyer champions, early survey data on AI adoption and why resilience still outperforms any new tool.

]]> Kevin talks with Amy Shepherd—strategic advisor at Gladstone Growth Strategies and founder of Amy AI—about using artificial intelligence to streamline business development and modernise law-firm marketing. They cover lessons from scaling Ballard Spahr’s blog and podcast network, the role of lawyer champions, early survey data on AI adoption and why resilience still outperforms any new tool.

]]> Fri, 11 Jul 2025 10:05:18 -0700 LexBlog LexBlog 3226 Kevin talks with Amy Shepherd—strategic advisor at Gladstone Growth Strategies and founder of Amy AI—about using artificial intelligence to streamline business development and modernise law-firm marketing. They cover lessons from scaling Ballard Spahr’s blog and podcast network, the role of lawyer champions, early survey data on AI adoption and why resilience still outperforms any new tool.

]]> No Davis Williams on Opening Doors for Law Students, Embracing AI and Building the International Legal Practice Society 3 3 Davis Williams on Opening Doors for Law Students, Embracing AI and Building the International Legal Practice Society full 67cba5a4-efe3-4274-9418-f616ad6fef2a https://share.transistor.fm/s/54d186e8 Davis Williams joins Kevin O’Keefe to talk about how law students can create their own opportunities through publishing, networking and exploring emerging areas of law. A rising 3L at North Carolina Central and founder of the International Legal Practice Society, Davis shares how he’s written about topics like digital personhood, AI and space law to connect with leaders and shape his career path. They discuss taking initiative, thinking globally and how young lawyers can build influence early.

]]> Davis Williams joins Kevin O’Keefe to talk about how law students can create their own opportunities through publishing, networking and exploring emerging areas of law. A rising 3L at North Carolina Central and founder of the International Legal Practice Society, Davis shares how he’s written about topics like digital personhood, AI and space law to connect with leaders and shape his career path. They discuss taking initiative, thinking globally and how young lawyers can build influence early.

]]> Thu, 26 Jun 2025 19:18:35 -0700 LexBlog LexBlog 2498 Davis Williams joins Kevin O’Keefe to talk about how law students can create their own opportunities through publishing, networking and exploring emerging areas of law. A rising 3L at North Carolina Central and founder of the International Legal Practice Society, Davis shares how he’s written about topics like digital personhood, AI and space law to connect with leaders and shape his career path. They discuss taking initiative, thinking globally and how young lawyers can build influence early.

]]> No Guy Alvarez on AI Adoption, Bootstrapping and Niche Content to Build Authority 2 2 Guy Alvarez on AI Adoption, Bootstrapping and Niche Content to Build Authority full c0a6c4c1-d00c-4f80-a3e6-db0b93ebd477 https://share.transistor.fm/s/788f13c4 Publishing in law is moving at AI speed. Kevin O’Keefe talks with Guy Alvarez—Founder & CEO of Alvarez AI Advisors and Good2BSocial before that—about using generative tools to fuel client-centric content, sharpen business development and carve profitable niches. They cover HubSpot’s early AI push, lessons from bootstrapping, a new survey on legal-industry adoption and why authority not keywords will drive search in the LLM era. 

00:48 – How Guy got started
03:25 – Early lessons in bootstrapping a legal marketing agency
08:42 – Why niche focus gives firms a competitive edge
12:30 – The role of AI in legal marketing today
18:55 – Jasper, Gemini, and other AI tools Guy uses
23:10 – Challenges firms face adopting AI
27:45 – Client-centric content vs. firm-centric content
32:15 – Law firm culture and marketing innovation
36:00 – Advice for younger lawyers and marketers
39:40 – The future of AI and trust in legal services

]]> Publishing in law is moving at AI speed. Kevin O’Keefe talks with Guy Alvarez—Founder & CEO of Alvarez AI Advisors and Good2BSocial before that—about using generative tools to fuel client-centric content, sharpen business development and carve profitable niches. They cover HubSpot’s early AI push, lessons from bootstrapping, a new survey on legal-industry adoption and why authority not keywords will drive search in the LLM era. 

00:48 – How Guy got started
03:25 – Early lessons in bootstrapping a legal marketing agency
08:42 – Why niche focus gives firms a competitive edge
12:30 – The role of AI in legal marketing today
18:55 – Jasper, Gemini, and other AI tools Guy uses
23:10 – Challenges firms face adopting AI
27:45 – Client-centric content vs. firm-centric content
32:15 – Law firm culture and marketing innovation
36:00 – Advice for younger lawyers and marketers
39:40 – The future of AI and trust in legal services

]]> Thu, 12 Jun 2025 11:02:10 -0700 LexBlog LexBlog 2737 Publishing in law is moving at AI speed. Kevin O’Keefe talks with Guy Alvarez—Founder & CEO of Alvarez AI Advisors and Good2BSocial before that—about using generative tools to fuel client-centric content, sharpen business development and carve profitable niches. They cover HubSpot’s early AI push, lessons from bootstrapping, a new survey on legal-industry adoption and why authority not keywords will drive search in the LLM era. 

00:48 – How Guy got started
03:25 – Early lessons in bootstrapping a legal marketing agency
08:42 – Why niche focus gives firms a competitive edge
12:30 – The role of AI in legal marketing today
18:55 – Jasper, Gemini, and other AI tools Guy uses
23:10 – Challenges firms face adopting AI
27:45 – Client-centric content vs. firm-centric content
32:15 – Law firm culture and marketing innovation
36:00 – Advice for younger lawyers and marketers
39:40 – The future of AI and trust in legal services

]]> AI, Marketing, Legaltech, Publishing, Strategy, Content, Bootstrapping, Branding, Innovation, Niche No John Corey on Thought Leadership, AI and the Power of Publishing 1 1 John Corey on Thought Leadership, AI and the Power of Publishing full 35d841ce-43a1-4d6a-bc28-5f7e3f7effd0 https://share.transistor.fm/s/4d848288 In this episode, Kevin talks with John Corey, co-founder of Green Target, about the evolution of legal marketing and the growing importance of thought leadership. They cover takeaways from the 2025 Marketing Report, the staying power of blogs and how AI is reshaping legal publishing. John highlights the need for actionable content and the chance for young lawyers to build authority through publishing. The conversation underscores how legal marketing is changing and why strong communication strategies matter more than ever.

]]> In this episode, Kevin talks with John Corey, co-founder of Green Target, about the evolution of legal marketing and the growing importance of thought leadership. They cover takeaways from the 2025 Marketing Report, the staying power of blogs and how AI is reshaping legal publishing. John highlights the need for actionable content and the chance for young lawyers to build authority through publishing. The conversation underscores how legal marketing is changing and why strong communication strategies matter more than ever.

]]> Wed, 04 Jun 2025 09:44:21 -0700 LexBlog LexBlog 3328 In this episode, Kevin talks with John Corey, co-founder of Green Target, about the evolution of legal marketing and the growing importance of thought leadership. They cover takeaways from the 2025 Marketing Report, the staying power of blogs and how AI is reshaping legal publishing. John highlights the need for actionable content and the chance for young lawyers to build authority through publishing. The conversation underscores how legal marketing is changing and why strong communication strategies matter more than ever.

]]> legal marketing, thought leadership, law firms, AI in law, content creation, digital publishing, client engagement, legal research, professional services, communication strategies No