In this eye-opening conversation, Ryan Deiss reveals how he scaled three companies to the Inc 500 list—only to have two of them completely fail. He shares the painful lesson of losing $2 million in a single month and having to lay off 180 employees just weeks before Christmas.

Ryan breaks down:
✅ Why revenue growth doesn't equal business health
✅ The hidden difference between profit, cash flow, and distributable cash
✅ His "Cashflow Waterfall" system for building sustainable businesses
✅ How to stop chasing vanity metrics and start building real wealth

If you're tired of the hustle culture mentality and ready to build a calm, profitable business with steady cash flow, this video is for you.

🔔 Subscribe for more insights on building sustainable businesses
💼 Join our YouTube membership for early access to full conversations

⚠️ Disclaimer: None of this should be construed as financial advice. Please consult with your own financial advisor.

Timestamps:
0:00 Growing broke while revenue grows
0:27 Inc. 500 success → business collapse
1:00 Why profit matters more than revenue
1:23 The trap of vanity metrics
1:59 Distributable cash = real business health
2:54 Choosing sustainability over hustle
4:38 The $30M company that lost $2M
6:01 Cashflow Waterfall explained
7:08 Why taxes come first
8:02 Emergency fund (3–6 months)
8:55 Distribution fund strategy
10:00 Why you must pay yourself
12:08 How this connects to Profit First
12:33 Profit is a decision
13:35 Closing + next episode teaser

9 Step Email Framework: https://www.productiveinsights.com/su...

Are you making these common business mistakes? After 12 years of working with top entrepreneurs and running my own membership program, I’ve seen the same pitfalls derail service-based businesses again and again. In this video, I’ll share the five biggest mistakes I wish I’d fixed sooner—so you can avoid them and set your business up for real success.

Timestamp:
00:00 - Introduction: 5 Mistakes That Destroy Service-Based Businesses
00:35 - Mistake #1: Confusing Movement with Progress
01:41 - Mistake #2: Not Creating an Offer Early Enough
02:46 - Mistake #3: Getting Obsessed with Revenue
03:22 - Mistake #4: Trying to Scale Too Early
05:05 - Mistake #5: Not Connecting with People Ahead of You
06:12 - Final Thoughts & Next Steps

🍿 WATCH NEXT:

• Neil Patel Story from $5 an hour to $100m a year in business -   • Neil Patel Story from $5 an hour to $100m ...   

• Fishburners CEO on startups and entrepreneurship   • Fishburners CEO on startups and entreprene... 

• Hiring The Best People: Tips to find great employees In 2024 -   • How to hire The Best People In 2024 

💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/ne...

MY FAVOURITE TOOLS & GEAR
⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotp...
⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.co...
✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?...
⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesav...
💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cf...

MY OTHER SOCIALS:
🌍  My website / blog - productiveinsights.com
🐦  Twitter - 

Join me for a behind-the-scenes look at the Sydney Business Show! Meet inspiring business owners, get insights from Clayton Navarro, and see what these events are really like.
If you enjoyed this vlog, let me know in the comments and subscribe for more!

Timestamp:
0:00 — Arriving at the business show
0:23 — Entering the venue
0:50 — Meeting Clayton Navarro
1:12 — Clayton on his business
1:32 — Results for clients
1:50 — Fun facts about Clayton
2:08 — Hair care & CPA milestone
2:29 — Award & humor
2:47 — Clayton’s event feedback
3:00 — Putting green & closing
3:21 — Wrap-up & call to action
3:41 — Black Friday offer & thanks

🍿 WATCH NEXT:
- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  
- Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy
- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc

💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter

MY FAVOURITE TOOLS & GEAR
⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights
⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights
✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb
⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans
💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur

MY OTHER SOCIALS:
🌍  My website / blog - productiveinsights.com
🐦  Twitter -  https://www.twitter.com/AshRoyHelps
📸  Instagram -   https://www.instagram.com/AshRoyHelps
📱  TikTok -  https://www.tiktok.com/AshRoyHelps
👨‍💻  Linkedin - https://www.linkedin.com/in/ashroyhelps/ 
🎥  Facebook -  https://www.facebook.com/AshRoyHelps

WHO AM I?

If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months.

Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers.

Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love.

PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜

Productive Insights Membership: https://www.productiveinsights.com/membership 

In this video, I interview a 7-figure coach Olly Richards about how coaches and consultants can adapt and thrive in the AI era. Discover the impact of AI on Google search, content marketing, and email strategies, and learn why building a strong personal brand is more important than ever. Perfect for anyone looking to future-proof their business in a rapidly changing digital landscape.

Timestamp:
00:00 - Introduction: Adapting to AI as a Coach or Consultant
00:21 - Meet Olly Richards: Business Model Shifts
00:42 - How AI is Changing Google Search & Content Marketing
01:04 - The Impact of ChatGPT on Online Courses
01:16 - Is Google Search Dead?
02:34 - The New Google: AI Summaries and Fewer Results
02:54 - What’s Next for SEO-Driven Businesses?
03:16 - Diversifying Beyond SEO: YouTube & Paid Ads
03:33 - The Power of Personal Brand in the AI Era
04:18 - The Growing Importance of Personal Brand
04:23 - Debating the Future of Google Search
04:41 - Pivoting to YouTube: Results & Membership Launch
05:20 - Learning from Ali Abdaal & Email Marketing
05:36 - The State of Email: Spam, Open Rates, and Clicks
05:55 - How Niche Businesses Can Still Thrive
06:14 - The Changing Landscape of Email Marketing
06:33 - Why Factory Email Marketing is Failing
08:00 - Creating a Red Carpet Experience for Email Subscribers
08:31 - Treating Email as Personal Brand Real Estate
08:56 - Earning Your Place in the Inbox
09:16 - Writing Emails Without AI
09:21 - The Process of Writing Effective Emails
10:15 - How Long Does It Take to Write an Email?
10:51 - Writing Like You Talk: Adding Personality

🍿 WATCH NEXT:
- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  
- Google Search Is Broken. What AI Recommends Instead: https://www.youtube.com/watch?v=LsPb7gkRTWc&t=13s 
- Seth Godin Conversation: https://www.youtube.com/watch?v=yKPYFcdQNnI 

💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter

MY FAVOURITE TOOLS & GEAR
⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights
⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights
✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb
⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans
💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur

MY OTHER SOCIALS:
🌍  My website / blog - productiveinsights.com
🐦  Twitter -  https://www.twitter.com/AshRoyHelps
📸  Instagram -   https://www.instagram.com/AshRoyHelps
📱  TikTok -  https://www.tiktok.com/AshRoyHelps
👨‍💻  Linkedin - https://www.linkedin.com/in/ashroyhelps/ 
🎥  Facebook -  https://www.facebook.com/AshRoyHelps

WHO AM I?

If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months.

Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers.

Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love.

PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜

Struggling to achieve your biggest goals? In this video, Ash Roy sits down with Dr. Srini Pillay from Harvard Medical School to uncover the real reasons most goals fail—and how you can reprogram your mind for effortless success. Discover practical strategies, powerful analogies, and actionable steps to help you break through mental barriers, harness your unconscious mind, and finally follow through on your dreams.
 
Timestamp: 
00:00 - Why Most Goals Fail
00:20 - The Secret to Mastering Your Goals
00:39 - Insights from Dr. Srini Pillay 
00:58 - Super Taskers & Context Switching
01:23 - Emergency Room Analogy
02:43 - The Handshake Analogy
05:10 - Reprogramming Your Brain
06:48 - The Power of Personas
07:48 - The Hidden Force: Your Unconscious Mind
08:29 - Working With Your Unconscious
09:57 - Cultivating Success
10:25 - Ways to Apply These Principles
10:44 - End & Closing

🍿 WATCH NEXT:
- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  
- Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy
- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc

💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter

MY FAVOURITE TOOLS & GEAR

⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights
⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights
✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb
⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans
💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur

MY OTHER SOCIALS:
🌍  My website / blog - productiveinsights.com
🐦  Twitter -  https://www.twitter.com/AshRoyHelps
📸  Instagram -   https://www.instagram.com/AshRoyHelps
📱  TikTok -  https://www.tiktok.com/AshRoyHelps
👨‍💻  Linkedin - https://www.linkedin.com/in/ashroyhelps/ 
🎥  Facebook -  https://www.facebook.com/AshRoyHelps

WHO AM I?

If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months.

Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers.

Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love.

PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜

Productivity, Goal Setting, and Systems that work Playlist : https://www.youtube.com/playlist?list=PLscAJ4HqaYT-EVd0S4jpEMt1ygsSywkmx

Get my 9-Step Business course here: https://productiveinsights.com/9-steps

Unlock your full potential in 2025! In this video, discover six science-backed strategies to help you achieve your goals with less effort and more consistency. Learn how to build momentum, create powerful habits, optimize your environment, and apply the 80/20 rule for maximum results. Whether you’re aiming for personal growth, career success, or better habits, these actionable tips will set you up for success.

Timestamp: 
00:00 Introduction to goal achievement strategies
00:21 Strategy 1: Build biological momentum (testosterone & endorphin effect)
02:09 Strategy 2: Program your brain (written goals)
04:06 Strategy 3: Make your habits the bridge between goals and action
06:16 Strategy 4: Create an environment to make habits inevitable
08:17 Strategy 5: Train your brain to notice opportunities (reticular activation system)
09:18 Strategy 6: Apply the 80/20 rule (fractal principle)
11:03 Conclusion & further resources

🍿 WATCH NEXT:
- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  
- Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy
- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc

💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter

MY FAVOURITE TOOLS & GEAR
📚Kajabi- Go from creator to business https://kajabi.com/?utm_campaign=home_trial&utm_content=19224&utm_medium=affiliate&utm_source=Ash+Roy
⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights
⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights
✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb
⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans
💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur

MY OTHER SOCIALS:
🌍  My website / blog - productiveinsights.com
🐦  Twitter -  https://www.twitter.com/AshRoyHelps
📸  Instagram -   https://www.instagram.com/AshRoyHelps
📱  TikTok -  https://www.tiktok.com/AshRoyHelps
👨‍💻  Linkedin - https://www.linkedin.com/in/ashroyhelps/ 
🎥  Facebook -  https://www.facebook.com/AshRoyHelps

WHO AM I?

If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months.

Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers.

Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love.

PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜

Artificial Intelligence Playlist: https://www.youtube.com/playlist?list=PLscAJ4HqaYT-juVTGRqw-dbSwX12C2yrT

Worried about AI replacing your job? In this episode, Ash Roy and media coach Julie Macdonald share three powerful steps to help you stand out and build an authentic brand in an AI-driven world. Learn how to listen to your clients, define your core message, and deliver real value that AI can’t replace.

Timestamp:
00:00 Turning AI from a threat into an advantage
00:14 Three simple goals to be more human in an AI-driven world
00:34 Step 1: Listen to your clients and customers
01:04 Julie: "It's listening first and doing later."
01:38 Why listening is crucial before creating solutions
01:57 Using LinkedIn and Amazon for market research
02:20 Action step: Turn complaints into your next big offer
02:39 Step 2: Define your core message in one sentence
02:45 Julie: "Who are you as a story? Why should anyone care?"
03:07 The importance of nailing your message in one sentence
04:18 Test: Can your client repeat your message after hearing it once?
04:41 Action step: Write your core message in one sentence
04:59 Step 3: Deliver a useful outcome, not just deliverables
05:49 Value is about outcomes, not just deliverables
06:06 Being valuable, useful, and trusted
06:21 Supporting clients beyond deliverables
06:37 Value is about outcomes, not polish
07:02 Recap: Listen, define your message, lead with value
07:15 It’s about useful outcomes and humanity
07:32 My conversation with Seth Godin on story skills

Get my 9-Step Business course here: https://productiveinsights.com/9-steps

🍿 WATCH NEXT:
- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  
- Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy
- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc

💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter

MY FAVOURITE TOOLS & GEAR
⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights
⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights
✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb
⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans
💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur

MY OTHER SOCIALS:
🌍  My website / blog - productiveinsights.com
🐦  Twitter -  https://www.twitter.com/AshRoyHelps
📸  Instagram -   https://www.instagram.com/AshRoyHelps
📱  TikTok -  https://www.tiktok.com/AshRoyHelps
👨‍💻  Linkedin - https://www.linkedin.com/in/ashroyhelps/ 
🎥  Facebook -  https://www.facebook.com/AshRoyHelps

WHO AM I?

If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months.

Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers.

Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love.

PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜

Discover how doodling, daydreaming, and even napping can boost your productivity and memory—backed by science from Harvard psychiatrist Dr. Srini Pillay! In this video, Ash Roy shares three surprising brain hacks to help you achieve your goals faster, plus a bonus tip you won’t want to miss. Try these simple techniques and unlock your brain’s hidden potential!

#productivity  #BrainHacks #Doodling #Harvard

Timestamp: 
00:00 - Introduction: Doodling Makes You Smarter?
00:22 - Meet Dr. Srini Pillay & 3 Brain Hacks Overview
00:50 - Daydreaming: Your Brain’s Hidden Productivity Engine
01:25 - Hack #1: Positive Constructive Daydreaming
03:10 - 3 Steps to Mind Wandering
03:29 - Hack #2: The Default Mode Network
04:55 - Hack #3: The Doodling Memory Hack
06:35 - Bonus Tip: The Corporate Napping Revolution
07:36 - Action Steps: Try These Brain Hacks!
08:16 - More Insights from Dr. Pillay & Membership Info
08:55 - Final Thoughts & Call to Action
09:10 - Your Next Breakthrough & Playlist Recommendation

🍿 WATCH NEXT:
- Google Search Is Broken. What AI Recommends Instead: https://youtu.be/LsPb7gkRTWc

💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter

MY FAVOURITE TOOLS & GEAR
⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights
⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights
✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb
⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans
💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur

MY OTHER SOCIALS:
🌍  My website / blog - productiveinsights.com
🐦  Twitter -  https://www.twitter.com/AshRoyHelps
📸  Instagram -   https://www.instagram.com/AshRoyHelps
📱  TikTok -  https://www.tiktok.com/AshRoyHelps
👨‍💻  Linkedin - https://www.linkedin.com/in/ashroyhelps/ 
🎥  Facebook -  https://www.facebook.com/AshRoyHelps

WHO AM I?

If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months.

Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers.

Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love.

PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜

Why do most goal-setting strategies fail? In this video, Ash Roy reveals the three biggest traps that hold you back and shares simple, science-backed shifts to help you achieve more by focusing on less. Discover how to set goals that actually work, build powerful habits, and design an environment for success. Watch now to transform your approach to goal setting!

Timestamps: 
00:00 — Introduction: Why most successful entrepreneurs have fewer goals
00:24 — The myth of “more goals = more success” 
01:12 — The three traps that sabotage goal achievement
01:29 — Trap 1: Direction Trap
02:08 — Trap 2: Reactive Trap 
02:26 — Trap 3: Environment Trap 
02:44 — The three shifts to avoid these traps.
03:04 — Shift 1: From direction to strategy 
03:27 — The 80/20 Principle and how a small effort yields most results. 
04:06 — Action step: Write down 10 goals, pick the one with the biggest impact. 
04:27 — Story: Brian Tracy’s transformation through writing down goals. 
04:50 — Handwriting your top 10 goals daily for 30 days is a game changer. 
05:07 — Shift 2: From outcome-based to identity-based thinking. 
05:27 — Why identity-based thinking gives you more control and motivation. 
05:52 — Example: James Clear on building identity through daily action. 
06:09 — Internalizing identity motivates consistent action.
06:27 — Shift 3: From willpower to environment 
06:46 — Decision fatigue: Why you doom scroll or order takeout after a long day. 
07:04 — Reduce friction for bad habits, increase friction for good ones. 
07:25 — Practical tips: Design your phone and pantry to support your goals. 
08:26 — Recap: Focus on one goal, embrace identity, design your environment. 
09:06 — Closing: What will you do today to change your environment or focus? 

Get my 9-Step Business course here: https://productiveinsights.com/9-steps

🍿 WATCH NEXT:
- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  
- Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy
- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc

💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter

MY FAVOURITE TOOLS & GEAR
⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights
⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights
✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb
⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans
💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur

MY OTHER SOCIALS:
🌍  My website / blog - productiveinsights.com
🐦  Twitter -  https://www.twitter.com/AshRoyHelps
📸  Instagram -   https://www.instagram.com/AshRoyHelps
📱  TikTok -  https://www.tiktok.com/AshRoyHelps
👨‍💻  Linkedin - https://www.linkedin.com/in/ashroyhelps/ 
🎥  Facebook -  https://www.facebook.com/AshRoyHelps

WHO AM I?

If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months.

Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers.

Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love.

PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜

Inbound Vs Outbound Marketing Strategy with Ash Roy: https://www.productiveinsights.com/209

Get my 9-Step Business course here: https://productiveinsights.learnworlds.com/course/sustainable-business-success-system

Is Google Search dying? In this episode, Ash Roy explores the decline of Google Search and the explosive rise of AI platforms like ChatGPT. Discover why traditional marketing tactics like cold outreach are losing effectiveness, and learn how to adapt your strategy to thrive on new digital "main streets" like YouTube, ChatGPT, and Substack.

Timestamp: 
00:00 - Introduction: The decline of Google Search and rise of AI platforms
00:27 - The end of cold outreach and digital Main Street moving
01:13 - Ads and snippets taking over search results
01:35 - The decline of the blue link economy
02:20 - The rise of YouTube as a search engine
03:53 - Why ChatGPT is more valuable as a search engine
04:15 - ChatGPT’s detailed responses vs. Google
04:39 - The shift from Google Main Street to ChatGPT
04:57 - The increase in cold outreach and spam
05:18 - Coping with spam and the paradox of more outreach
05:56 - The new Main Streets: YouTube and ChatGPT
06:41 - Substack as a new creator platform
06:58 - YouTube’s power for engagement and sales
07:15 - The difference between cold outreach and new platforms
07:34 - Advice: Build on new Main Streets, not old tactics
07:56 - Be present when your audience is searching
08:19 - Focus on value, not interruption
08:39 - Consistency builds assets and trust
09:26 - Is cold outreach dead? Join the conversation

🍿 WATCH NEXT:
- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  
- Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy
- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc

💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter

MY FAVOURITE TOOLS & GEAR
⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights
⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights
✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb
⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans
💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur

MY OTHER SOCIALS:
🌍  My website / blog - productiveinsights.com
🐦  Twitter -  https://www.twitter.com/AshRoyHelps
📸  Instagram -   https://www.instagram.com/AshRoyHelps
📱  TikTok -  https://www.tiktok.com/AshRoyHelps
👨‍💻  Linkedin - https://www.linkedin.com/in/ashroyhelps/ 
🎥  Facebook -  https://www.facebook.com/AshRoyHelps

WHO AM I?

If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months.

Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers.

Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love.

PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜

Adam Franklin Building Connections on LinkedIn for consultants and coaches:   • Building connections on LinkedIn for consu... 

Get my 9-Step Business course here: https://productiveinsights.learnworld...

In this video, I share a 3-part proven system (inspired by top LinkedIn experts like Justin Welsh and Adam Franklin) that builds trust, credibility, and authority – without spammy DMs or algorithm hacks.

You’ll learn:
✅ The LinkedIn content strategy that attracts clients (not just likes)
✅ How to build a brand foundation that moves the needle
✅ A practical framework to win high-value clients over time

If you’re serious about growing your business on LinkedIn, this could change the way you use the platform forever.

Timestamp:
00:00 – The LinkedIn Algorithm Has Changed (What to Focus on Instead)
01:00 – Section 1: Common Misconceptions & Toxic LinkedIn Strategies to Avoid
01:30 – Justin Welsh: Solve Problems, Don’t Post Platitudes
03:12  – The Problem-Solution-Result Content Strategy
04:00 – Section 2: Building a Brand Foundation That Wins Clients
04:58 – Crafting a Customer-Facing LinkedIn Profile That Stands Out
05:46  – Adam Franklin: Define Your Ideal Client Clearly
06:40 – Section 3: A Practical Framework to Win Clients Over Time
06:59 - How to Win Trust & Build Clients Over Time
07:58 – The Right Way to Send Personalized Connection Requests
08:30 – Why You Shouldn’t Pitch Immediately
08:56 – Bonus Tip: Using Voice & Video Messages to Build Connection
09:26 – 3 Action Steps to Attract High-Quality Clients on LinkedIn

🍿 WATCH NEXT:

• Neil Patel Story from $5 an hour to $100m a year in business -   • Neil Patel Story from $5 an hour to $100m ...   

• Fishburners CEO on startups and entrepreneurship   • Fishburners CEO on startups and entreprene... 

• Hiring The Best People: Tips to find great employees In 2024 -   • How to hire The Best People In 2024 

💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/ne...

MY FAVOURITE TOOLS & GEAR
⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotp...
⚙️ Automation Agency - ...

Brian Tracy Conversation:    • Brian Tracy Goal Setting: Master goal sett... 

Get my 9-Step Business course here: https://www.productiveinsights.com/9-...

In this episode of the Productive Insights podcast, Ash Roy explores how daydreaming can be a powerful tool for achieving your goals. Featuring insights from Dr. Srini Pillay, Harvard University psychiatrist, this episode reveals the science behind productive daydreaming and offers practical steps to harness it for success.

Timestamp:
00:00 Introduction
00:47 The Power of Productive Daydreaming
01:49 The Science Behind Unfocusing
03:51 Real-Life Examples of Productive Daydreaming
06:32 Steps to Achieve Your Goals with Daydreaming
10:31 Conclusion and Membership Invitation

🍿 WATCH NEXT:

• Neil Patel Story from $5 an hour to $100m a year in business -   • Neil Patel Story from $5 an hour to $100m ...   

-James Clear Conversation:    • Atomic Habits James Clear : An Easy Way To...  

• Hiring The Best People: Tips to find great employees In 2024 -   • How to hire The Best People In 2024 

💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/ne...

MY FAVOURITE TOOLS & GEAR
📚Kajabi- Go from creator to business https://kajabi.com/?utm_campaign=home...
⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotp...
⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.co...
✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?...
⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesav...
💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cf...

MY OTHER SOCIALS:
🌍  My website / blog - productiveinsights.com
🐦  Twitter - 

Free 9 Step Business Email framework: https://www.ProductiveInsights.com/subscribe

James Clear Conversation: https://www.youtube.com/watch?v=gFw3qjGmvTI&t=4s

Brian Tracy Conversation: https://www.youtube.com/watch?v=oV9jdzGx0GY

 Ash Roy  discuss a powerful five-point alignment system that aimed at helping you set and achieve your goals in 2025 and beyond. Learn how to visualize your success, focus on one major goal, develop identity-based habits, keep goals visible, and prioritize your trajectory over your current position. Featuring insights from experts like James Clear and Brian Tracy.

Timestamp: 
00:00 Introduction and Overview
00:38 The Power of Belief
01:53 Focusing on the One Goal
03:49 Identity-Based Habits
04:56 Keeping Goals Visual
06:28 Focusing on Trajectory
09:48 Conclusion and Call to Action

🍿 WATCH NEXT:
- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  
- Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy
- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc

💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter

MY FAVOURITE TOOLS & GEAR

⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights
⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights
✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb
⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans
💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur

MY OTHER SOCIALS:
🌍  My website / blog - productiveinsights.com
🐦  Twitter -  https://www.twitter.com/AshRoyHelps
📸  Instagram -   https://www.instagram.com/AshRoyHelps
📱  TikTok -  https://www.tiktok.com/AshRoyHelps
👨‍💻  Linkedin - https://www.linkedin.com/in/ashroyhelps/ 
🎥  Facebook -  https://www.facebook.com/AshRoyHelps

WHO AM I?

If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months.

Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers.

Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love.

PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜

Free 9 Step Business Email framework: https://www.ProductiveInsights.com/su...

Justin Welsh Full Conversation:   • How to grow on LinkedIn in 2025 with ... 

James Clear Full Conversation:   • Atomic Habits James Clear : An Easy W... 

What if showing up consistently on LinkedIn could change your life?
In this video, I share how Justin Welsh turned simple content and clear offers into a wildly successful business — without chasing virality.

If you’re ready to grow your brand and attract dream clients, this one’s for you.
Timestamp:
00:00 Introduction and Personal Achievements
00:16 Key Insights for LinkedIn Success
00:34 Insight 1: Define Your Niche and Offer
03:33 Insight 2: Consistent Content Creation
07:23 Insight 3: Monetizing Your Audience
09:14 Conclusion and Final Thoughts

Free 9 Step Business Email framework: https://www.ProductiveInsights.com/su...

Dean Jackson Full Conversation: https://www.youtube.com/watch?v=nciVvTnke9I&t=1s

Discover why the old way of asking for referrals doesn't work — and what to do instead.

In this video, I break down Dean Jackson’s powerful referral strategy, including the 3 invisible gates every referral must pass through. Learn how a simple mindset shift and a 9-step business growth framework can make referrals effortless — and effective.

Timestamp: 
00:00 Introduction: The Invisible Gates of Referrals
00:10 The Mindset Shift: Stop Asking for Clients
01:56 The Insight from Dean Jackson
02:30 The Three Invisible Gates
03:04 The Nine Step Business Growth Framework
04:46 Conclusion: Sharing the Framework and Final Thoughts

🍿 WATCH NEXT:
- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  
- Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy
- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc

💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter

Free 9 Step Business Email framework: https://www.ProductiveInsights.com/subscribe

Perry Marshall Full conversation: https://www.youtube.com/watch?v=yWOj5Z_KI7w&list=PLscAJ4HqaYT-EVd0S4jpEMt1ygsSywkmx

Brian Tracy Full Conversation: https://www.youtube.com/watch?v=oV9jdzGx0GY&list=PLscAJ4HqaYT-EVd0S4jpEMt1ygsSywkmx&index=12

Prof Srini Pillay Conversation: https://www.youtube.com/watch?v=sayLNAgQxew&list=PLscAJ4HqaYT-EVd0S4jpEMt1ygsSywkmx&index=1

In this video, Ash Roy shares a powerful 3-step process to achieve your goals efficiently by combining insights from Brian Tracy and Perry Marshall. Learn about the 1% rule, the importance of writing down your goals, identifying high-leverage activities, and eliminating what drains your time and energy.

00:00 Introduction
00:52 Brian Tracy's Goal Setting Approach
01:03 The Importance of Writing Goals
03:06 Perry Marshall's 80/20 Principle
03:21 The Recursive Nature of 80/20
06:36 Eliminate to Accelerate
10:49 Conclusion

🍿 WATCH NEXT:
97% Get Goal Setting Wrong. Here's How 5 Experts Do It -    • How to set goals in 2025: Here's How ...   
I Asked Seth Godin What He Really Thinks About Storytelling -    • I Asked Seth Godin What He Really Thi...  
Hiring The Best People: Tips to find great employees In 2024 -    • How to hire The Best People In 2024  

💌 Free Weekly Productivity Insights: https://www.productiveinsights.com/newsletter

MY FAVOURITE TOOLS & GEAR

⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights
⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights
✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb
⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans
💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur

MY OTHER SOCIALS:
🌍  My website / blog - productiveinsights.com
🐦  Twitter -  https://www.twitter.com/AshRoyHelps
📸  Instagram -   https://www.instagram.com/AshRoyHelps
📱  TikTok -  https://www.tiktok.com/AshRoyHelps
👨‍💻  Linkedin - https://www.linkedin.com/in/ashroyhelps/ 
🎥  Facebook -  https://www.facebook.com/AshRoyHelps

WHO AM I?

If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months.

Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers.

Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love.

PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜

🎯 Real examples, simple steps, and a custom GPT setup that changed the game for me.
Timestamp:

00:00 Introduction: Overcoming Overwhelm with Chat GPT
00:30 Meet Roy: Your Digital Marketing Guide
00:51 Using Chat GPT as a Brainstorming Partner
02:38 Creating a Custom Chat GPT
05:05 Practical Applications of Chat GPT
09:51 Conclusion: Empower Your Creativity with AI

Chris Do Full Conversation:   • Pricing strategy in marketing w/ Chri... 

Business Mistakes Playlist:   • Business Mistakes 

In this episode, Ash Roy shares seven vital business lessons learned over a decade of entrepreneurship. From managing cash flow to pricing strategies, discover actionable insights to help you avoid common pitfalls and scale your business effectively.

Timestamp:
00:00 Introduction: The Importance of Cash Flow
00:11 The Journey Begins: From MBA to Entrepreneur
00:43 Finding Clarity and Freedom in Business
01:21 Mistake 1: Subscription Creep
02:20 Mistake 2: Buying Shiny Objects
03:37 Mistake 3: Consuming not Creating
04:17 Mistake 4: Chasing too many goals simultaneously
05:25 Mistake 5: Not Defining Your Target Audience
07:08 Mistake 6: Underpricing My Services
08:09 Mistake 7: Revenue, Profit, and Cash Flow
09:07 Conclusion: Learn from My Mistakes

In this episode, we break down Brian Tracy's five goal-setting strategies that will transform the way you work and think. 

Learn why multitasking is a myth, how to avoid context switching, and the secret power of writing your goals down daily. 

Plus, discover how recognizing turning points can change your life forever!

Achieve your business goals with our free 9-step business growth email course: https://www.ProductiveInsights.com/subscribe

Goal setting Playlist: https://www.youtube.com/playlist?list=PLscAJ4HqaYT_8KJCD_1-BLCmvwoLbpr7F

Link to full conversation with Brian Tracy: https://youtu.be/oV9jdzGx0GY

Link to full conversation with James Clear: https://youtu.be/gFw3qjGmvTI

Timestamp: 
00:00 Introduction: The Secret to Achieving Your Biggest Goals
00:21 The Myth of Multitasking: Insights from Brian Tracy
00:53 Core Principle: Productivity is About Doing Less
01:13 Strategy 1: Avoid Context Switching
03:02 Strategy 2: Embrace Single Tasking
05:27 Strategy 3: The Power of Writing Down Your Goals
06:31 Strategy 4: Thinking on Paper
08:26 Strategy 5: Recognize Turning Points
10:24 Conclusion and Next Steps

Goal setting playlist:   • Goal setting and achievement 

Links Mentioned:
  • How to Set Goals and Achieve them wit... 
  • How to use Atomic Habits to achieve y... 
  • How Joe Pulizzi used this 5-step goal... 
  • I Asked Seth Godin What He Really Thi... 
  • Victoria Labalme Interview 

Timestamps:
00:00 Introduction: The Goal Graveyard
01:14 Brian Tracy: Daily Habits for Success
02:48 James Clear: Beyond Goals
04:32 Joe Polizzi: Building Systems for Success
06:54 Seth Godin: Goals as a Compass
08:01 Victoria Labalme: The Wisp and the Glimmer
08:58 Conclusion: Adapting and Achieving Goals

Timestamp:
00:00 The Illusion of Tomorrow
00:47 Introducing Matthew Dicks
02:36 Diverse Interests and Productivity
05:09 Facing Near-Death Experiences
11:46 The Creative Process and Overcoming Failure
24:35 Homework for Life: Capturing Daily Stories
28:19 Discovering the Power of Observation
29:10 The Impact of Storytelling on Self-Perception
30:25 A Personal Story of Food Insecurity
32:54 The Importance of Self-Reflection
35:30 The Art of Storytelling Techniques
46:24 Humor in Storytelling
50:31 Storytelling in Business
53:24 Conclusion and Resources

Timestamps

00:00 Introduction: Brian Tracy's life changer
01:05 Writing down goals makes you 42% more likely to achieve them
01:38 Myth # 1
02:38 Focus on fewer goals (that move the needle)
02:52 Myth # 2
03:04 "For 30 days I want you to pick up your workbook ..."
04:07 What happens when you physically write down your goals
04:25 Myth #3
04:36 Select ONE goal (that has the greatest impact on all the others)
04:56 Why building teams & systems was that ONE goal for me
05:55 How systems lead to more inbound leads
06:09 Myth #4
06:20 The hidden power of turning points
07:35 Myth #5
07:38 How to discipline yourself to focus on ONE thing
07:56 The ONE thing I do every single morning (and why)
08:28 How all the success habits spring from that ONE thing each morning
08:49 What ONE thing can you commit to? (Let us know in the comments)

Timestamps

00:00 Introduction: It was 8am on 26th October 2024 ...

00:48 ... and then everything changes!

01:50 Why stories are such powerful lead generators

02:18 The 3 keys to telling a great story

02:59 The 5-second transformation and why it matters

03:44 Why using location in your story is so important

04:23 Speaking in the present tense is your time machine

Learn more about the Productive Insights Membership program here

https://www.ProductiveInsights.com/me...

Get my 9-Step Business course here: https://productiveinsights.learnworld...

Timestamps

00:00 Introduction: The Power of Stories

00:12 Understanding Money as a Story

00:35 The Influence of Metrics and Proxies

01:04 Choosing Your Customers and Future

02:14 Welcoming Seth Godin

02:39 The Importance of Stories in Strategy

04:51 Personal Story: A Journey of Resilience

09:06 Building a Community and Creating Value

22:29 The Role of Tension in Selling

28:14 Goal Setting and Developing a Practice

31:22 Conclusion: Choosing Your Customers

Learn more about the Productive Insights Membership program here

https://www.ProductiveInsights.com/me...

He escaped with his family during the fall of Saigon at the age of 3. He went on to win an Emmy award, build a multi million dollar business and now charges over 30K for ONE keynote! Whether you're aiming to elevate your sales, or your understanding how mindset plays a critical role in your business' success, this video is packed with insights to help you thrive. 

Timestamps:

00:00 Introduction: Overestimating vs. Underestimating Skills

00:18 The Journey of Success and Self-Confidence

00:56 Christo's Inspiring Story

01:43 Understanding Humility and Imposter Syndrome

05:28 The Impact of Self-Perception on Success

09:44 Manifestation and Visualization in Achieving Goals

13:45 Mindset and Belief Systems

18:46 The Power of Small Steps

19:52 Commit to One Good Rep

20:48 Loving the Journey

25:18 Creating Engaging YouTube Content

30:02 Mastering Sales with Confidence

35:34 Building a Supportive Community

38:03 Conclusion and Future Plans

Join my Membership:

https://productiveinsights.com/member...

Get my 9-Step Business course here: https://productiveinsights.learnworld...

Timestamps:

00:00 Introduction and Opening Remarks

00:57 Guy Kawasaki's Background and Achievements

01:48 Derek Sivers and the Power of Storytelling

05:13 Growth Mindset vs. Fixed Mindset

09:16 The Value of Education and Cognitive Bias

13:43 The Power of Stories and Writing a Book

23:08 Gender Equality and Leadership

23:58 Artificial Intelligence and Its Impact

27:32 The Revolutionary Impact of AI

28:31 AI as a Divine Entity

32:32 Humanity's Environmental Failures

35:35 The Importance of Mentorship

42:37 Mastering the Art of Pitching

54:33 Concluding Thoughts and Gratitude

Timestamps:

00:00 Introduction: Secrets of Successful Entrepreneurs

00:16 Tip 1: Find Your Niche & Dominate It

01:10 Tip 2: Simplify, Simplify, Simplify

02:20 Tip 3: Dance with Fear

03:51 Tip 4: Focus on Systems, Not Just Goals

05:06 Tip 5: Show Up Every Day, No Matter What

06:00 Tip 6: Think Big, Execute Small

07:02 Tip 7: Build Relationships, Not Just a Customer Base

08:05 Tip 8: Master the Art of Pivoting

08:37 Tip 9: Focus on One Game-Changing Habit

09:13 Tip 10: Build Leverage, Not Just Hustle

10:26 Tip 11: Be Your Brand’s Best Storyteller

11:16 Conclusion and Upcoming Content

Join my Membership:

https://productiveinsights.com/member...

Timestamps:

00:00 Introduction to Sales Mindset

00:52 Building Confidence in Sales

01:57 Finding the Right Audience

03:13 Understanding the Customer's Problem

04:00 The Right Approach to Sales Conversations

05:27 Conclusion and Next Steps

Get my 9-Step Business course here: https://productiveinsights.learnworld...

Timestamp:

00:00 Introduction: From Boring Videos to Street Recognition

00:15 Interview with Chris Doe: YouTube Growth Strategies

01:01 Key Lessons for Creating Engaging Content 

01:06 Key Lesson #1 

01:21 Key Lesson #2

02:35 Key Lesson #3

03:25 Key Lesson #4 

04:25 The Power of Preparation: Lessons from Steve Jobs 

05:26 Conclusion and Next Steps

 Get my 9-Step Business course here: https://productiveinsights.learnworld...

00:13 The Power of Belief: Noah Lyles' Story

01:01 Understanding Manifestation and Self-Limiting Beliefs

04:02 The Gym Habit: Small Steps to Big Changes

08:24 Conclusion and Membership Invitation

Timestamps:

00:00 Introduction to Imposter Syndrome

00:34 Understanding Humility and Its Impact

02:31 The Professional World and Self-Perception

04:08 The Cost of Underestimating Yourself

05:12 Building Confidence: Practical Steps

06:01 Visualizing Success: The Noah Lyles Example

07:49 Conclusion and Final Thoughts

✨ Key Takeaways:

Reframe your inner dialogue to build confidence.

Review your achievements before major meetings or calls.

Take action before fear holds you back – consistent effort leads to success.

In 2008, Joe Pulizzi and his wife were broke, yet they set a goal to sell their future business for $15 million in seven years. In this episode, Ash Roy breaks down Joe's five-step process that led to achieving this goal with the Content Marketing Institute. Steps include understanding that building a business is a marathon, breaking goals into balanced categories, building a loyal audience, focusing on a single channel before diversifying, and delivering content consistently over a long period. Joe also shares the transformative daily question that helped him stay focused on his goals. Catch the full breakdown and learn how to apply these methods to transform your business and life.

Links mentioned:

Content Inc.- https://amzn.to/3zlhpxJ

https://www.productiveinsights.com/po...

Timestamps:

00:00 From Broke to $15 Million: Joe Polizzi's Journey

00:53 The Power of Goal Setting

03:00 Balancing Life and Business Goals

04:22 Building an Audience and Becoming an Expert

05:28 The Pitfalls of Diversifying Too Early

06:44 Consistency is Key: Delivering Over Time

09:42 Recap and The Transformative Question

12:08 Conclusion and Next Steps

Get my 9-Step Business course here: https://productiveinsights.learnworld...

Join our Membership:

https://productiveinsights.com/member...

In this video, learn about the eight common marketing mistakes that many business owners make, as shared by an experienced entrepreneur who's made these mistakes himself.

From chasing shiny objects to not focusing on a niche or keeping track of ROI, each mistake is explored with practical insights and solutions to help you avoid these pitfalls.

Links mentioned:

Conversation with Seth Godin- https://www.productiveinsights.com/po...

Empathy Map- https://www.productiveinsights.com/117

How to use Artificial Intelligence- https://www.productiveinsights.com/ne...

Timestamps:

00:00 Introduction: Avoiding Costly Marketing Mistakes

00:18 Mistake 1: Chasing Shiny Objects

01:36 Mistake 2: Targeting Too Broad an Audience

02:49 Mistake 3: Following Misleading Gurus

03:26 Mistake 4: Consuming More Than Creating

04:12 Mistake 5: Buying Courses Without Completion

04:32 Mistake 6: Ignoring ROI

05:09 Mistake 7: Not Focusing on Ideal Customer

06:08 Mistake 8: Lack of Content Pillars

07:11 Conclusion: Learn From My Mistakes

Get my 9-Step Business course here: https://productiveinsights.learnworld..

Highlighting examples like the iPhone's integration as a distribution channel for apps and media, and the M series chips' AI capabilities, the discussion brings valuable insights for small business owners.

Joined by David Meerman Scott, we analyze Apple's deep understanding of its customers and their needs, exemplified by iconic marketing phrases like 'a thousand songs in your pocket.

Timestamps:

00:00 Introduction to Apple's Marketing Strategy

00:21 Apple's Multi-Layered Product Approach

00:56 The M Series Chips and AI Integration

01:29 Apple's Historical Innovations

02:00 Apple's AI and Privacy Strategy

02:11 The Evolution of Apple's Ecosystem

03:52 Apple's Proprietary Approach

07:08 The Vision Pro and Future Prospects

07:54 David Meerman Scott's Insights

08:36 Implementing Apple's Strategy in Your Business

11:51 Conclusion and Next Steps

Join our Membership:

https://productiveinsights.com/member...

Get my 9-Step Business course here: https://productiveinsights.learnworld...

If you're a professional considering striking out on your own, or a business owner then this episode is for you.

I discuss the mistakes I made, and lessons I learned on my journey.

I explain my realization around my values having changed and the importance of stepping out of my comfort zone.

You'll discover how journaling played a crucial role in my self-awareness and decision-making at inflection points.

Join me for an insightful conversation about finding true fulfilment by aligning your life and business with your values.

Timestamps

00:00 Introduction: My Journey to Freedom

00:21 The Turning Point: Realizing My Dissatisfaction

01:05 Questioning Success: A New Perspective

03:14 Taking the Leap: Leaving the Corporate World

03:42 Discovering Writing: A New Passion

04:08 Journaling: A Path to Self-Awareness

05:25 Redefining Priorities: Living Authentically

05:54 Stepping Out: Embracing New Opportunities

06:27 Building Productive Insights: A New Venture

07:17 Final Reflections: Living Consciously

Neil breaks down the latest trends in online marketing and offers practical advice for businesses adapting to these changes. We explore how search engines are evolving and what it means for marketers and content creators.

Whether you're running a business, managing social media, or creating content, you'll find valuable insights here to help you stay ahead in the digital world.

Timestamps:

00:00 Introduction

00:14 The Importance of Building a Brand

00:34 Impact of AI on Content and SEO

01:46 Changes in Search Behavior

04:29 Google vs. Chat GPT

05:14 Google's Environmental Shift

05:55 Simple SEO Hacks

06:19 Using Free Tools to Grow Your Audience

08:27 Final Thoughts and Conclusion

Chris shares valuable lessons on branding, building a successful business, and the power of hard work.

We delve into Apple's marketing genius, using AI to achieve business goals, and the importance of humility and critical thinking.

Additionally, Chris provides practical advice on growing your YouTube channel and fostering a thriving entrepreneurial community. Join us for actionable insights and motivation, and learn more about Chris’s offerings at thefutur.com.

Timestamps:

00:00 Introduction to Today's Episode

00:15 Chris Do's Early Life and Struggles

00:43 Building a Multimillion Dollar Business

00:46 Insights on Apple's Marketing Strategies

01:02 Exclusive Membership Benefits

01:12 Meet Chris Do: Background and Achievements

02:43 Chris Do's Journey from Vietnam to the US

05:38 Early Entrepreneurial Ventures

06:36 Discovering Graphic Design

07:20 The Turning Point: Overcoming Personal Struggles

15:33 Achieving Success and Family Life

17:16 Public Speaking and Pricing Strategies

29:45 The Value of Brand and Storytelling

34:30 Materiality and Quality in Fashion

36:00 Apple's User Experience Mastery

39:33 The Power of Brand and Empathy

42:56 The Importance of Flexibility in Public Speaking

48:43 Scams and the Value of Hard Work

54:04 Building a Successful YouTube Channel

58:36 The Role of AI in Content Creation

01:01:20 Joining the Futur Community

Crafting effective LinkedIn posts

Optimizing your profile for conversions

Simplifying complex ideas for your audience

We also explore the concept of "unique knowledge" and how it can set you apart in your niche, using James Clear's work on habits as an example.

Justin's approach to content creation and business growth is both practical and innovative. Whether you're looking to improve your LinkedIn presence or build a content-based business, you'll find valuable takeaways here.

Links Mentioned:

How to use Atomic Habits to achieve your goals w/ James Clear:    • How to use Atomic Habits to achieve y...  

Justin Welsh $2.25m/yr Content Strategy & Roadmap:    • Justin Welsh $2.25m/yr Content Strate...  

Timestamps:

00:00 Introduction to Unique Knowledge

00:39 Justin Welch's LinkedIn Funnel Strategy

00:57 Crafting Compelling LinkedIn Posts

02:37 Optimizing Your LinkedIn Profile

03:35 The Art of Simplifying Complex Ideas

05:38 Choosing a Niche vs. Embracing an Obsession

07:27 Developing and Owning Unique Knowledge

09:14 Conclusion and Next Steps

1. How to truly understand your audience (hint: it's not just about surveys)

2. Why a content calendar is a game-changer (and you don't need fancy tools)

3. The power of diversifying your content formats

4. How to use AI tools like ChatGPT to analyze your audience and content performance

5. The importance of documenting your journey, challenges and all

6. How to systemize your creativity for better results

7. My PRPR content repurposing framework

8. Tips for YouTube success, including the crucial role of thumbnails and titles

9. How to promote affiliate products ethically

Whether you're just starting out or looking to level up your content game, these strategies will help you build a brand your audience trusts and values.

Links Mentioned:

ClickUp - https://clickup.com/

Trello - https://trello.com/

Asana - https://asana.com/

Opus Pro - https://www.opus.pro/

Descript - https://www.descript.com/

Timebolt - https://www.timebolt.io/

ChatGPT - https://chatgpt.com/

Instaflow 360 - https://amzn.to/3WZQ0uj

Timestamps:

00:00 Introduction to Content Strategy

01:19 The Importance of Understanding Your Audience

01:42 Gathering Audience Insights: Surveys vs. One-on-One Conversations

03:14 Planning Ahead: The Power of a Content Calendar

04:11 Diversifying Content Formats

04:22 Leveraging AI Tools for Content Creation and Repurposing

05:22 Engaging with Your Audience and Building a Community

In this video, Ash Roy, founder of Productive Insights, shares 5 major mistakes he made while building his business since 2013.

He will explain each mistake with real-life examples and offers practical advice for business owners at any stage. Whether you're just starting out or looking to improve your existing business, these tips can help you move forward.

Watch to learn:

Why having a product is important for business

How to identify your ideal customer

The meaning of wealth in business

The benefits of building an audience first

How your mindset affects your business

Timestamps:

00:00 Introduction and Beginnings

00:37 Mistake 1: The Importance of Having a Product

01:49 Mistake 2: Understanding Your Ideal Customer

02:29 Mistake 3: True Wealth and Freedom

03:49 Mistake 4: Building an Audience First

04:26 Mistake 5: The Right Mindset for Success

05:11 Conclusion and Final Thoughts

You'll learn cool stuff like why writing your goals down is a game-changer (it's not what you think!) and how to make your habits work for you. Ash even shares some of his own tricks. Plus, there's a surprise cameo from Brian Tracy himself! Whether you're building a business or just trying to get more done, this video's packed with practical advice you can use right away.

Timestamps:

00:00 Introduction to Goal Setting

00:58 Insight 1: Clarity is Key

02:14 Insight 2: Building Habits

03:15 Insight 3: Writing Down Goals

03:53 Insight 4: Setting Deadlines

04:21 Insight 5: SMART Goals

04:59 Conclusion and Next Steps

Justin talks about:

How he went from consulting to selling online courses

The difference between his two popular courses

Tips for growing a big following on social media

Why being relatable and solving real problems is key

Whether you're just starting out or looking to grow your online business, Justin's advice is super helpful. He explains things in a clear, no-nonsense way that you can actually use.

Timestamps:

00:00 Justin Welsh's Success

00:39 Justin's Journey to a 2 Million Dollar Business

01:10 Building and Scaling Online Courses

02:11 Recurring Revenue and Newsletter Strategy

03:19 Differences Between LinkedIn OS and Content OS

05:06 Effective Branding and Social Media Strategies

07:40 Relatability and Solving Audience Problems

11:11 Conclusion and Opportunity to join the Productive Insights Membership Program

Key Topics:

AI Marketing: How AI tools are revolutionizing SEO and content marketing.

SEO Disruption: The impact of AI-generated summaries on search behaviors.

Content Strategy: Ensuring your content is recognized and cited by AI models.

Future of Marketing: Adapting to AI-driven changes in marketing.

Chapters:

00:00 Introduction: The Disruption of Traditional SEO

00:15 Meet the Expert: David Meerman Scott

00:29 Key Ideas to Smash Your Business Goals

00:51 The Impact of AI on Content Marketing

01:30 The Future of Generative AI and Content Creation

03:46 Becoming a Recognized Expert

05:14 Newsjacking: A Case Study

08:09 Conclusion and Further Learning

Justin explains:

How to figure out what you're good at

Ways to turn your skills into a business

Why you don't need tons of followers to make money

How to find the right audience for what you do

If you're thinking about starting your own business or want to make more from the one you have, this video's for you. Justin gives real advice on how to make money doing what you know best, all on your own.

Timestamps:

00:00 Introduction and Revenue Overview

00:22 Finding Your Niche: A Conversation with Justin Welsh

00:35 Justin's Journey to Success

01:36 Revenue Breakdown and Business Model

02:26 Replacing Day Job Income and Building a Following

05:00 Identifying and Monetizing Skills

06:06 The Importance of Niching Down

07:55 Advice for Multi-Skilled Individuals

08:39 The Evolution of a Niche

12:11 Insights on SEO and High-Profile Examples

14:02 Conclusion and Membership Invitation

-Why goal-setting alone often fails

-The power of 1% daily improvements

-How your environment shapes your habits

-Practical tips to redesign your surroundings for success

Learn from Clear's personal journey and insights on building good habits and breaking bad ones. With over 15 million copies sold, "Atomic Habits" has helped countless people achieve their goals.

Ready to harness the power of tiny changes for massive results? Watch now and start your transformation today!

Timestamps:

00:00 Introduction to Atomic Habits

00:19 The Power of Compounding Habits

01:49 James Clear's Personal Story

03:43 The Importance of Environment

04:06 Practical Tips for Redesigning Your Environment

06:43 Conclusion and Call to Action

Jessica shares her journey of implementing OKRs, revealing how they:

Aligned her growing team of 200+ employees

Boosted revenue dramatically

Maintained innovation as the company scaled

Learn the nuts and bolts of OKRs, including:

-Setting ambitious yet achievable objectives

-Creating measurable key results

-Avoiding common pitfalls

Whether you're running a startup or small business, Jessica's story will inspire you to rethink your goal-setting approach. Ready to supercharge your business growth?

Timestamps:

00:00 Introduction: The Power of OKRs

00:14 Jessica Ma's Journey with OKRs

00:42 Understanding OKRs: Objectives and Key Results

01:06 Implementing OKRs in Your Business

03:15 The Flexibility and Focus of OKRs

04:34 Achieving Success with OKRs

06:14 Conclusion: Mastering the OKR Process

07:42 Final Thoughts and Call to Action

In this inspiring video, Chris Do CEO of The Futur shares his incredible journey from being a penniless refugee in Kansas City to building a 7-figure creative business and now commanding fees up to $30,000 for a 45-minute engagement.

You'll witness Chris Do's pivotal "dark night of the soul" moment that transformed him from a struggling student into a hyper-focused man on an unstoppable mission to succeed against all odds.

Discover the mindset shifts and strategies Chris used to provide massive value, develop an audience of 2.5+ million, and have the confidence to raise his rates 100x higher than industry standards.

If you need motivation to overcome adversity, stop underearning, and start getting paid what you're truly worth, this must-watch video will inspire you to reach new heights.

Timestamps:

00:00 Chris Do's Incredible Journey Begins

00:52 Fleeing Vietnam: A New Beginning

01:57 Growing Up in America: Challenges and Adventures

02:46 Early Entrepreneurial Spirit

03:54 High School and Family Struggles

05:28 Dark Night of the Soul

07:07 Turning Point: A New Resolve

08:41 Building The Futur: Success and Impact

09:17 Commanding High Fees and Providing Value

10:28 Final Thoughts and Inspiration

In this video, Brian Tracy explains how starting your day by "eating the ugliest frog" provides a psychological win that motivates you to keep achieving. You'll learn his 3-step system to identify and prioritize your "frog" tasks, create an environment that breeds success, and use visualization to prime yourself for maximum productivity, every single day.

Stop treading water and make more progress than ever before. Watch now and apply these game-changing tips to slay procrastination once and for all!

Timestamps:

00:00 Introduction: Overcoming Overwhelm and Procrastination

00:15 Brian Tracy's Strategy: Eat That Frog

00:38 Meet Brian Tracy

01:15 The Concept of Eating the Frog

01:27 The Origins of Eat That Frog

02:15 The Success of Eat That Frog

02:32 Benefits of Tackling Big Tasks First

04:11 Understanding Procrastination

05:04 Developing the Habit of Eating Your Frog

05:20 The Power of Environment in Habit Formation

06:43 The Final Hack: Visualization

07:38 Challenge and Conclusion

In this exclusive video, Chris Do shares his proven strategies to boost your speaking fees.

Learn the essential techniques for building a powerful social media presence, delivering unparalleled value, and asserting your worth with confidence.

Chris takes you through his journey from free speaking gigs to commanding top-dollar fees, offering actionable insights for creative professionals and public speakers aiming to elevate their careers.

Discover expert tips on positioning yourself as a premium speaker, leveraging storytelling for effective personal branding, and mastering the art of negotiation to increase your speaking fees.

Don’t miss out on Chris Do's invaluable advice on transforming your speaking engagements into lucrative opportunities. Watch now to take the first step towards maximizing your earning potential and becoming a sought-after speaker in your industry.

Timestamp:

00:00 Introduction: From Hundreds to Thousands

00:05 The Power of Asking

00:42 Breaking Down the Pricing Strategy

01:12 Building a Speaking Career

01:41 The Impact of Social Following

02:40 Pandemic's Influence on Speaking Fees

03:23 Negotiation Tactics

04:09 Valuing Your Worth

09:33 The Concept of Reassuringly Expensive

12:03 The Importance of Story in Branding

19:24 The Apple Experience

You'll hear amazing real-life stories of people who used this technique to dramatically shift their lives. Brian breaks down the brain science behind this strategy and shares his easy routine to get started today. He also keeps it real on what it actually takes to make goals reality rather than just wishes. If you're ready to finally make things happen, don't miss this game-changing video!

Timestamps:

00:00 Goal Setting with Brian Tracy

00:47 Brian's life-changing goal trick

01:14 Why writing goals by hand works wonders

01:42 How goal setting taps into your subconscious mind

02:44 Real people whose lives changed by doing this

03:33 The easy, daily goal writing routine

04:44 Consistency is everything for big results

05:07 Honest talk about making your goals happen

05:58 What to do next and more resources

Whether just starting on YouTube or taking your channel to the next level, get actionable insights from one of the platform's top creators.

Timestamps:

00:00 Introduction: How Primal Video built a Million-Dollar Business using YouTube

00:14 Meet Justin Brown: The Success Story Behind Primal Video

00:29 Justin's specific strategies that work on YouTube and in Business

01:27 The quality of ChatGPT’s outputs are a direct function of the quality of your inputs

5:11 What's the ideal YouTube Upload Frequency

8:57 How to find video topics that resonate with your audience

12:58 How to use Youtube Analytics to assess Topic Ideas

14:07 Is it ok to deleting YouTube videos (& renaming videos)?

17:28 How to use B-rolls effectively

23:37 The secret to repurposing Long form Video

27:15 How the Affiliate Revenue model can work for you

30:24 How to build a Personal Brand with Integrity

33:54 A bit about Primal Video Accelerator and Community

In this must-watch interview, Justin pulls back the curtain on his powerful strategy for YouTube success

He shares insider tips on aligning with YouTube's goals, using AI for research, avoiding the "YouTuber" trap, and monetizing your channel as a strategic business tool.

Don't miss Part 1 of this epic 2-part video! Subscribe and hit the bell to get notified when Part 2 drops with even more channel growth gold.

Timestamps:

00:00 Introduction

02:00 The Secret to Growing a YouTube Channel

09:03 Is it Too Late to Start a YouTube Channel?

11:50 Justin Brown's Strategy for Building 1.5M Subscribers

16:23 YouTube's Objectives and How to Align with Them

18:20 Google's Strategy for Business and Brand Growth

21:05 Creating Attention-Grabbing Thumbnails Without Being Scammy

24:04 Is it Okay to Create a Canva Screenshot Using Someone Else's Content?

25:47 Justin Brown's Favorite Software Tools

28:41 Does the Quality of Questions Asked Affect ChatGPT's Responses?

30:52 Outro

In this video, I break down the EPSoM framework, combining the Eisenhower Matrix, Pareto Principle, Systems Thinking, Pomodoro Technique, and Mindfulness.

Learn how to prioritize tasks like a boss, discover the power of mindfulness for self-awareness, proactive decision-making, and fostering a growth mindset that propels long-term success.

Timestamps included for easy navigation. Watch now and transform your productivity strategy!

00:00 Introduction to the EPSoM Framework

01:42 Why this EPSoM incremental system really works

2:23 E: Eisenhower Matrix for Task prioritization

2:59: How to use the Eisenhower matrix to choose high leverage activities

06:49 P: Pareto Efficiency and the 80/20 Rule

08:10 S: Systems for Strategic Implementation

11:03 O: Pomodoro Technique for Enhanced Focus

13:26 M: Mindfulness for Productivity and Well-being

15:45 Recap of the EPSoM Framework

15:16 Closing Thoughts and Additional Resources

Learn Guy Kawasaki's famous 10/20/30 rule for crafting remarkable pitches and presentations that engage audiences. In this episode, the legendary speaker and author breaks down his time-tested rule step-by-step:

-Use only 10 slides

-Present for no more than 20 minutes

-Minimum 30-point font size for easy reading

Guy shares actionable tips on slide design, storytelling techniques, understanding your audience, building rapport before presenting, and the surprising real purpose behind pitches.

Timestamps included:

00:00 Mastering the Art of Pitching with Guy Kawasaki

00:28 Guy Kawasaki's 10/20/30 Rule for Great Pitches

01:17 Breaking Down the 10/20/30 Rule In-Depth

02:48 Tips to Perfect Your Presentation Skills

04:47 The Importance of Practice for Successful Pitches

06:13 Understanding Your Audience for Effective Pitching

07:37 Building Rapport Before You Present

09:41 The Power of Storytelling in Presentations

11:14The True Purpose of a Pitch: Staying in the Game

13:01 Closing Thoughts and How to Access More Insights

productiveinsights.com/membership Productive Insights Membership

productiveinsights.com/175 conversation with James Clear

productiveinsights.com/207 conversation with Brian Tracy

SMART goal setting is more than just a buzzword. It's a transformative strategy that can turn your aspirations into achievements. In this video, I'm going to talk about exactly how you can use the SMART goal setting system to turn your dreams into a reality. SMART is an acronym for Specific, Measurable, Achievable, Relevant, and Time bound.

And by applying this smart system to your goal setting and achievement, you can not only dream big, but actually achieve big. So let's get started somewhere along my journey. When I was completing my undergraduate degree in business and then my CPA, and then my MBA, while working in banking and finance, I realized how crucial the smart goal setting system was for success.

But I also realized that alone wasn't enough more on that later first let's break down the smart goal setting system into its five components and why it's so essential to us. Okay, let's talk about the first part of the smart goal setting system. During my undergrad in business, my goals were vague and unfocused. 

They were anything but specific. And guess what? My results bore that out. If I had been clear about what grades I wanted, What coursework I had to complete by when, chances are I would have done a lot better. If I thought about why it was important for me to achieve my goals, my results would have been much better than just average.

Imagine if I had set clear goals like achieve at least an A in accounting. By studying three times a week and completing all my assignments at least two days in advance so that I could maintain a high grade point average, that could have completely transformed my academic career. Well, as it turns out, I was a lot more specific with my goal setting when I did my MBA a little bit later on.

And I ended up getting a distinction average from the leading business school in Australia. So the specificity did work. For you, as a business owner, this translates to being crystal clear on what you want to achieve, when you want to achieve it, and most importantly, why it's important to you that you achieve it.

Maybe it's your family. Maybe it's a professional aspiration you want to fulfill. Whatever it is, being specific and clear about your goals can dramatically transform your results. 

Okay, let's talk about the second element, Measurability. And we are going to use a direct example from our very own toolkit.

At Productive Insights, we've harnessed the power of A B testing to dramatically improve the performance of our landing pages and the user experience. We focused on changing one variable at a time, be it a headline, a call to action, or even a color scheme. This methodical approach allowed us to understand exactly what elements on that landing page were making a difference.

and helped us to double down on what was working and cut out what wasn't. So this wasn't actually about guessing. It was using a measurable approach with data to guide our decisions around how to best improve the user experience and therefore conversions. As a business owner, I found that measurement creates a very important feedback loop, which helps to improve performance incrementally.

I would highly recommend that you incorporate measurement into your goal setting process. 

Okay, let's talk about the next element, Achievability. It's essential to set goals that are ambitious, yet within your capacity, if you're going to stay motivated. For example, when looking to enhance our search engine optimization.

We set progressive goals on a monthly basis that would cumulatively lead us to the end result we wanted to achieve in terms of traffic, bounce rates, and time on site. We analyzed our baseline performance and identified key areas for improvement. I then subscribed to applications like RankIQ, Ahrefs, and SparkToro to help break these goals down into smaller achievable targets and also to continue the measurement process.

Setting achievable goals allows you to identify small wins, build momentum, and keep your team engaged. 

And the next step is setting Relevant goals. This means aligning your goals with your overall business objectives. In our case, we redirected our focus on enhancing client engagement through better content, rather than just increasing the number of visits to the site.

This strategic shift, not only improved engagement rates on the website, but also helped us to connect more meaningfully with our prospects. And a wonderful by product was. We started ranking for keywords that we weren't previously ranking for because our website was seen as being more authoritative and more reliable by the search engines.

So our recommendation is to set goals that are relevant and aligned with your business objectives. Measure them. frequently and ensure that the alignment continues because businesses change over time and so does the business environment.

Key Points:

00:32:06 - 00:33:29:

• The Creator Funnel Concept: Justin introduces the concept of the Creator Funnel, outlining stages from trust to authority expertise, community building, and monetization.
• Unique Knowledge Ownership: Justin emphasizes the importance of owning unique knowledge and repurposing content using his hub and spoke model.
• Creating Scroll-Stopping Content: Justin discusses techniques for crafting engaging LinkedIn posts, focusing on a compelling copy, calls to action, and profile optimization.

00:36:16 - 00:38:16:

• Topic Selection and Content Creation: Justin shares his approach to topic selection, highlighting six pillars of interest and his inspiration-driven content creation process.
• Course Creation Strategy: Justin discusses his approach to creating courses, emphasizing the importance of producing content that can later be structured into cohesive courses.

00:38:36 - 00:39:50:

• Audience Engagement and Newsletter Strategy: Justin explains his approach to audience engagement, focusing on providing options for consumers to access content without forced email sign-ups.
• Generosity and Empathy: Justin reflects on the principles of generosity and empathy in content creation and relationship-building.

00:40:02 - 00:43:29:

• Personal Motivation and Influential Figures: Justin shares his motivations and key influences, discussing the impact of kindness, generosity, and meaningful connections.
• Strategies for Engaging with Influencers: Justin advises against directly asking for favors from influencers, advocating for value-driven interactions and supportive actions.
• Building an Audience: Justin recounts his journey to building a significant following, emphasizing consistent content creation and value delivery.

00:46:07 - 00:47:13:

• Final Thoughts: Justin emphasizes the contextual nature of advice, encouraging experimentation and learning from mistakes. He shares his website for those interested in further insights.
• Gratitude and Closing: Host Ash Roy expresses gratitude for Justin's authenticity and insights, concluding the episode on a positive note.

Notable Quotes:

• "All advice is contextual, mine included... Try your best, learning from your mistakes, learning from what works and what doesn't work will be your unique path and unique journey." - Justin Welsh
• "Brand building isn't like a thing that you do outside of providing value for your audience. The value that you provide is the brand that you build." - Justin Welsh
• "The easiest way to grow an audience or grow a business or build your Twitter LinkedIn following is to try a bunch of stuff and figure out what works." - Justin Welsh

Resources:

• https://www.productiveinsights.com/podcast/159
• https://www.productiveinsights.com/podcast/389
• https://www.productiveinsights.com/podcast/75
• Justin Welsh's website: JustinWelsh.me

In this video you'll learn:

- What it takes to be a successful entrepreneur

- The mindset needed for long-term success

- How to communicate your vision to teams

- The biggest mistake startups make

- Execution risk and how to avoid it

- How to build systems that scale

- And lots more

0:00 Introducing Martin Karafilis

5:00 Biggest Mistakes startups make

7:13 How Martin Karafilis implemented the execution risk

11:17 The importance of visioning

18:43 Communicating vision to your team

23:52 Martin talk about the book "Maverick"

25:44 Accountability and Trust in the work force

26:44 Martin's Best Approach to Building Community

33:31 Martin's Approach to Business Development Customer Acquisition

36:38 How to communicate with prospective and past customer

40:39 Customer Journey Map

44:46 Martin's view on Artificial Intelligence

46:51 Creating Culture that enables success

Links Mentioned: 

productiveinsights.com/122

productiveinsights.com/210

productiveinsights.com/175

productiveinsights.com/54

productiveinsights.com/84

productiveinsights.com/49

Transcript: 

(This transcript has been auto-generated. As artificial intelligence is still in the process of perfecting itself, there may be some errors in the transcription)

Ash Roy: 

 Today we're going to talk about entrepreneurship, business growth, and technology, which will help you, our viewer, to build and create a product that solves a problem that your customers are willing to pay for. Martin Karafilis is an accomplished entrepreneur, a speaker, a founder of multiple companies with successful exits under his belt.

He also happens to be the CEO of Fishburners, which is where I met him recently. And he also is the entrepreneur in residence at the Australian Graduate School of Management at the University of New South Wales, where I happen to do my MBA. So I'm delighted to welcome Martin to the Productive Insights Podcast.

Martin, thanks for being here.

Martin Karafilis: 

 Thank you for having me.

Ash Roy: 

 It's great to have you, Martin. Do you want to tell us a little bit about your background? And my audience would specifically like to understand a little bit about What entrepreneurial ventures you've been engaged in and what exits you've achieved, what problems those businesses solved and anything else you'd like to share?

Martin Karafilis: 

Yeah, absolutely. So I think I've always been a serial entrepreneur. So multiple different businesses, some have worked, some haven't worked. Uh, I always say the first ever startup that I ever had was playing in a band. I think, you know, you're sort of playing, trying to travel to our no money at all. No sleep, trying to sell merch to be able to sort of, you know, feed your way through and, and, you know, really came down to marketing and getting your music out there and, you know, getting a bit of a brand out there as well.

Small business hiring in 2024 might feel like walking through a maze blindfolded. 

But not only is this not impossible, it's life-changing.

Over the last 10 years, I've made all the mistakes in the book when hiring new team members. 

I wrote this blog post so you don't have to make those same mistakes. 

I won't beat around the bush. These are simple actionable insights you could use to transform your team into a lean mean profit generating machine.

In this article, I'll share the key things you need to do to hire great team members, the dos and don'ts around hiring, the mistakes I've made along the way, and how to avoid them.

Ready?

Let's dive in. 

My painful journey around hiring

When I started Productive Insights back in 2013 I knew nothing about hiring as a small business owner. 

I'd managed teams in my previous roles back in the corporate world but I'd never actually recruited as a business owner. 

Turns out, when you're hiring for your own business there's a lot more at stake. One bad team member can make or break your business. 

Especially in the early stages. 

I started off by hiring people based on their written applications in response to job ads. 

Big mistake! 

Some of them didn't have the skills they said they had. Some did have the skills but had a very poor attitude and consistently missed deadlines.

Some even didn't show up for work on day one!

Over the years, I learned a few tricks that have helped me find the best possible candidates for my business. 

I wrote this blog post so you don't make the same mistakes I did.

It might saves you years of heartache.

My hard earned lessons from hiring

1. Always be in hiring mode
2. Don't hire the first applicant
3. Get clear on the skills needed
4. Test them with a trial project first
5. Understand hiring needs effort
6. And retention is even more effort
7. Confirm they're a good fit culturally
8. Create a clear job ad (use easter egg*)
9. Screen for detail-orientation (via easter egg*)

1. Always be in hiring mode

Finding the right team members isn't a one and done affair. It took me years to learn this simple lesson. 

Being on the lookout for great quality team members who are a good fit for your business is essential if you want to build a great team over the long term. 

This doesn't mean you go out on a hiring frenzy and you hire new person every day.

What it does mean is, you keep an eye out for people who are likely to be a great fit and build relationships with them for future hires.

The key is to keep building relationships and connections with great candidates. 

Follow their careers watch what they achieve and how often they get promoted within the same company. 

Neil Patel shared some good ideas with this in my last conversation with him.

2. Don't hire the first applicant

I've made this mistake more than once. You'd think I'd have learned this the first time but it took me ages to learn this lesson. 

If you follow my advice in point 1 — always be on the lookout for great candidates — you're less likely to be in a huge rush to hire someone when you need the help and you're less likely to hire the first person that walks through the door or applies for your job online. 

You need to interview effectively and check for the right personal attributes — not just hire for skills. 

More on this later. 

3. Get clear on the skills needed (but go beyond this)

Getting a person onboard with the right skills is essential but not enough. 

You need to hire people who have the right attitude. Hire people who are entrepreneurial and resourceful. 

I've lost count of the number of candidates I've hired that were a great fit for the role in terms of skills but were unwilling or unable to do anything outside their job description.

For a small business owner, this is a nightmare. 

Don't make the same mistake I did. 

Hire people who have a great can-do attitude. People who have are genuinely curious and are willing to solve problems at a root cause level rather than just put band aids on problems.

Pro tip: Write a great job description that automatically filters out the tyre kickers (I'll be sharing more about this later)

4. Test for skills and attitude on a project basis 

Once I make a commitment to someone by bringing them into my team, I do my best to offer them a great working environment. 

But a great working environment is a product of a strong culture which is built by every single team member (more on culture later). 

By hiring someone on a project basis, you get the opportunity to watch them work with you and your team in real time.

Almost anyone can perform well over an hour long interview, but actually performing well over a period of weeks or months on a project gives you a real picture of what they're like to work with. 

Hiring people on a project basis (or for a few weeks on a probationary basis) is one of the best moves I've made over the last 10 years as an employer. 

5. Understand hiring needs effort

Ever heard the phrase "Sweat more in practice, bleed less in battle"

That's very true when it comes to hiring. 

One of the biggest mistakes you can make is to not put in effort to get the right team member in place for each and every role. 

This includes hiring people who are keen to learn, and aren't afraid of stepping outside their comfort zone (and their area of expertise)

For years, I glossed over the idea that hiring required effort. What this meant was I ended up putting in running my business. 

I made several poor hiring decisions.

The result? 

My business was a dumpster fire. People with the right skills who didn't want to do the work needed to get the job done. They only wanted to 'stay in their lane' and do the work they were hired to do.

Newsflash: if you work in a small business, it's all hands on deck. Working only on your specialty is reserved for large organisations.

For example, if you hire someone as a full-time video editor, they might need to occasionally do some graphic design. Or manage a project in Clickup. 

Sure, you wouldn't ask them to write code, but a good team member wouldn't balk at the idea of learning it. 

And that's the point. 

Hire people who are open minded and willing to learn. If you hire people who aren't open minded it'll come back to bite you (even if they're very skilled at their job).

Note: The above only applies to people who are full-time employees in the business. Freelancers and contractors (by definition) aren't going to do anything outside their job description which is acceptable. 

6. Understand that retention takes even more effort than hiring well

Once you've got the hiring process right and you've done the work to bring the best people into the team, the next step is to retain them.

Talent prefers to work with talent. This means you need to provide a good working environment for these team members you've recruited.

They need to feel challenged but not overwhelmed. It's a fine balance. 

You also need to ensure th...

Key points:

00:00:42 Neil's Humble Beginnings

• Neil recounts starting his first job at 15 and a half, cleaning restrooms and picking up trash at an amusement park.
• Share the challenges and motivation behind the job.
• Set the stage for Neil's journey towards success.

00:01:27:05 Building NP Digital

• Neil discusses his entrepreneurial journey, from starting KISSmetrics and selling it to transforming his consulting business into NP Digital.
• Talk about a failed attempt at a cloud computing company, burning $1 million of borrowed money, and the valuable lessons learned.

00:02:03:08 Neil's Expertise in Digital Marketing

• Highlights Neil's expertise in search engine optimization, content creation, pay-per-click advertising, and more.
• Emphasizes the importance of long-term strategies over short-term gains.

00:02:29:08 Dealing with Growth Slowdown

• Neil provides advice on what to do when growth starts to slow down.
• Encourages businesses to explore new avenues during slowdowns.

00:02:41:19 Leveraging Technology and Staying on the Cutting Edge

• Discusses the relevance of staying updated in the age of AI.
• Talks about building amazing products, creating great user experiences, and staying ahead in the industry.

00:03:23:22Scaling Internationally

• Neil shares insights into scaling a business internationally.
• Emphasizes the importance of tapping into new markets for sustained growth.

00:15:52Starting Out and Scaling

• Neil shares his experience of combining consulting with overcoming financial challenges.
• Discussion on scalability and the importance of making money initially.

00:18:43 The Challenge of Saying "No" and Focus

• Insights into overcoming perfectionism, avoiding overanalysis, and the need for faster revenue generation.

00:19:33 Saying "No" and Focus on Profitability

• Discussion on Neil's biggest mistake, the importance of focus, and hiring strategies.

00:21:34 International Expansion and Growth

• Insights into NP Digital's international growth strategy and overcoming economic challenges.

00:23:31 Balancing Revenue and Profit

• Neil emphasizes the shift from revenue to profit, maintaining profitability, and challenges in reinvesting.

00:26:26 Hiring Strategies for Success

• Neil's approach to hiring is based on experience, loyalty, and success with previous competitors.

00:30:57 Generosity, Empathy, and Content Creation

• Neil's perspective on generosity in content creation, the dual-sided nature of content, and the importance of empathy.

00:35:15 Choosing to Stay Private

• Neil's decision to keep NP Digital private despite offers to go public.
• Brand-building

Links mentioned:

www.productiveinsights.com/1

www.productiveinsights.com/147

www.productiveinsights.com/200

www.productiveinsights.com/222

Quotes:

• Ash Roy: "I don't really see being able to have six months to a year ahead where they're integrating stories that are so amazing that people want to read."
• Neil Patel: "You create content, you educate, you build relationships, you learn more, you become wiser."
• Neil Patel: "Figure out what people are paying for in your industry that you can make for free and give it away for free, and you'll naturally just get traffic without doing any marketing over time."
• Neil Patel: "If your company is growing at a nice pace, just tell these folks and keep doing what you're doing. The moment here, growth slows down. Start looking at other things to do to speed it up."
• Neil Patel: "I'm doing it because I love helping people. But I'm also learning a lot, too."

Introduction

00:00:00:02 - 00:00:25:10

Ash Roy

• www.productiveinsights.com/212
• www.productiveinsights.com/200
• www.productiveinsights.com/195
• www.productiveinsights.com/176
• www.copyschool.com

00:00 Intro

0:58 The importance of understanding the creative brief

1:12 How to balance writing for humans and SEO optimization

1:35 How to leverage customer feedback and understand your audience in copywriting

3:53 Approach to content creation in the awareness, consideration, and decision stages.

6:06 How to tailor content to different stages of the marketing funnel, from awareness to consideration to decision

14:35 How to blend writing for the audience and search engines, using keywords to guide copywriting

23:00 The importance of strategy and higher-level thinking skills in copywriting

Ash Roy 00:00

If you're a small business owner looking to build his or her brand, using the power of content marketing, copywriting and better digital marketing strategies that attract lifelong clients who become raving fans and tell their friends about you. And this episode is for you. I'm actually the founder of Productive Insights dot com and the host of the Productive Insights Podcast, and I'm genuinely excited to bring you this episode with Bernadette Schwerdt

Bernadette is an award winning Australian entrepreneur and the founder of Copy School. In this conversation we dive into a variety of fascinating topics that will help you move the needle in your business using genuine, authentic methods to build your brand over the long term. Firstly, Bernadette and I talk about her approach to creating content in the buyer's journey at the awareness, consideration and decision stages, and specifically what questions she tries to answer at each of those stages in her content.

Bernadette Schwerdt 00:58

A lot of business owners don't know this, and that is one of the first questions a client will ask is What do we write? And that's not a simple answer. You have to take a few steps back and look at the creative brief You actually do a whole series of question and answer sort of responses.

Ash Roy 01:12

We then talk about striking a fine balance between writing for humans, but still pleasing the SEO gods so that your content ranks for the correct search terms and is search engine optimized.

Bernadette Schwerdt 01:25

You can sort of infiltrate those keywords into your copy. You merge both the human need and Google's needs so that you come up with a piece of copy that's going to appease both camps.

Ash Roy 01:35

She talks about how to leverage customer feedback and parlay that into your copywriting, and she really emphasizes the importance of understanding your audience. She even talks about how strategy connects at a high level to the copywriting process, which I thought was very important and useful.

Bernadette Schwerdt 01:52

I don't think you can ignore the SEO completely, but at the same time I don't think you can ignore your instinct and impulse as well and listen to what my customers or prospects say. I hear the questions that they're asking me and I take that into accommodation as well when I'm writing copy.

Ash Roy 02:06

And then she also shares how her skills as a mentor and copywriting has helped some of her clients make massive transformations in their lives and build businesses that have given them freedom from the 9 to 5.

Bernadette Schwerdt 02:19

Part of the reason I love what I do and this is only come about since I've started the training, is you realize people want something different in their lives and I get a lot of joy from being able to see people make progress and take information and apply it. And so when I see these people progress on a certain age, it gives me enormous joy just to see how people can take the information, apply and change their lives.

Ash Roy 02:43

So strap in and listen carefully to the pearls of wisdom that Bernadette shares that you can then implement in your business and your life and what your business saw. Oh, and one more thing before we start over. 90% of you who watch this YouTube channel have not subscribed. If you've ever enjoyed our videos, could you do me a favor and please hit the subscribe button?

This helps the channel more than you probably know, and the bigger the channel gets, the better quality guess we can bring to you. So please go ahead and hit subscribe. If you enjoy these videos and share them with a friend. Thanks. And let's get into the conversation with Bernadette, Bernadette Schuett is an award winning Australian entrepreneur, author, TEDx speaker and advertising copywriter.

She's the founder of Copy School, the Australian School of Copywriting and is the country's leading copywriting coach. Bernadette's flagship online courses help marketers, business owners and freelance content creators create cut through content that places them at the top of their field and on page one of Google. Today, I am delighted to welcome Bernadette Schwerdt from copyschool.com, and we're going to be talking about how you, our listeners and viewers, can grow your brand and your authority using content.

Ash Roy 03:51

Welcome to the show, Bernadette.

Bernadette Schwerdt 03:54

Thanks for having me. Ash. It's great to be here.

Ash Roy 03:54

I'm very excited to have you. I've been reading some of your books, one of your books particularly, and I found it to be very, very succinct and punchy, which I absolutely love and very biased towards that sort of content. That doesn't waffle a lot. And that's a very Aussie approach to most things, in my opinion. So great to have you.

So, Bernadette, let's start there. Let's talk about your approach to content creation in the awareness, consideration and decision stages and how you approach content creation in each of these stages.

Bernadette Schwerdt 04:23

I think what you're talking about there is the marketing funnel, isn't it? That's how two people come into your ecosystem as a business owner. And a lot of business owners don't know this, right? Because it does help work out what do you want to say? And that is one of the first questions a client will ask is what do we write?

And that's not a simple answer. You have to take a few steps back and look at the creative brief, which is another thing I talk to a lot of my students about is having a creative brief so you don't just go straight into the writing of something. You actually do a whole series of question and answer sort of responses.

So what I do actually, what I train my students to think about is, firstly, who's your customer? Right. Pretty basic. You try and get down to the one person, not so much a group of 25 to 34 year old women who buy groceries. I like to think within that subset, who is this woman? What is her name? Where does she live?

How many children does she have? What does she do for a job? What's her concerns? What's the problem? She'd love to solve here? And it doesn't take very long. I could do it in about 2 minutes with my clients. But once you get down to it, it's Gemma and ...

Links Mentioned:

• www.productiveinsights.com/175
• www.productiveinsghts.com/200
• www.productiveinsights.com/222
• www.productiveinsights.com/212
• www.primalvideo.com
• www.productiveinsights.com/primal

Chapters:

00:00 - Intro

01:12 - The secret to growing a youtube channel from 0 to 1.5m subscribers

02:45 - YouTuber vs business owner who uses YouTube for growth

08:17 - Is it too late to start a YouTube channel today?

09:32 - YouTube rewards new content that's best for the viewer

10:49 - How Primal video built a following of 1.5m subscribers when other channels didn't achieve this

11:23 - The YouTube strategy for growth is so simple when you hear it

11:40 - The first thing you need to do is create content people want

12:02 - It's about talking to the problem and introduce the viewer to the solution

13:31 - The two things you need to do to get found on YouTube

13:45 - What drives a click on YouTube?

14:28 - The third thing YouTube cares about

15:53 - How to help YouTube understand your content

16:53 - YouTube follows Google's search principles

17:12 - YouTube is the second most visited site in the world

19:07 - What do I put in my course if I'm giving away everything for free

19:25 - Earning vs stealing attention

19:49 - Do you need to make ridiculous faces on thumbnails

24:28 - Justin Brown's favorite YouTube software

24:46 - Why JB uses Keywords Everywhere for Keyword research

26:08 - How I use Chat GPT and AI in content creation

31:10 - How frequently should you publish

31:32 - How frequent and how consistent should your uploads be

35:04 - Toipc selection

39:20 - YouTube analytics

39:47 - YouTube build in video editor

40:02 - ...

 01:39 - How Derek built a $22m company by focusing purely on the customer

 04:40 - The problem with external funding

13:52 - How to approach the world with a positive bias

16:49 - The story of the cab driver and the mob

29:12 - Derek Siver's approach to content creation

32:22 - How Derek Sivers edits

33:44 - How Derek Sivers sees the AI changes

37:46 - How to live

40:28 - The attitude Derek Sivers brought to CD Baby

43:03 - The struggle before launching CD Baby

44:15 - Why I do my own editing now

44:34 - Why you must pursue pain

44:45 - The difference between deep happy and shallow happy

48:38 - Derek's advice to a person starting off in entrepreneurship

 49:00 - The Tarzan analogy

 50:24 - The key thing about internal vs external focus

 56:28 - Derek Sivers on SEO

57:33 - Derek Sivers' approach to writing anything

• https://www.productiveinsights.com/blog/just-begin
• productiveinsights.com/221
•  try.sunsama.com/ash
• shortform.com/ash
• ash@productiveinsights.com

Transcript:

Lessons Learned in business in 2022 and action steps you can take in 2023 that's what we're going to be talking about in this podcast episode this is episode number 221 of the productive insights podcast and I'm delighted to be back and sharing some insights that hopefully, you will find useful in your business I've been in business for about 30 years now the last 10 of which have been as a founder of productiveinsights.com and I'm excited to share some of the lessons

I've learned along the way, especially over the last 12 months which you can then apply in 2023. overall 2022 has been a lot about stripping back and simplifying processes eliminating unnecessary things and a lot of that came back to two words that Seth Godin had once told me I wrote a blog post about this called just begin the first point I want to make is the value of just beginning now I think it's best if I explain this in stages I decided to bring the video editing in-house and this led me to a new Vantage Point bringing the video editing in-house meant that I was going to produce a lot less content in terms of volume and also in terms of frequency so that was the first realization when I realized that I was going to produce less content this meant that I could no longer justify a whole lot of subscriptions that I was paying for so I reduced production-related expenses as I went through the process of canceling these subscriptions I found myself asking a very important question what other software subscriptions am I paying for that I don't currently need? so the answer to that question led to a wonderfully satisfying few hours of canceling a bunch of subscriptions that added up to about twenty thousand dollars which wasn't like winning the lottery but it significantly reduced my expenses and added to the bottom line now I appreciate the above sequence may look a little bit overwhelming and energy is happening but I promise you if you just begin you will find yourself at a new vantage point which will then take you to another vantage point and another vantage point and so on. You will be pleasantly surprised with the traction you get the key actionable Insight from this first lesson is just begin and all will be revealed now the second Insight is to walk your way out of creative ruts by the way all of this information is available at productiveinsights.com 221 and you can follow along on our website if you like I've actually written a blog post that takes you through each of these steps in a bit more detail so Steve Jobs was known for his walking meetings I've walked about 10 000 steps a day for the last year and have found the benefits to be gradual but cumulative and as James Clear explained in my conversation with him the compounding effect of doing something daily is profound almost every time I feel I'm at a creative roadblock I go for a walk and I come back feeling refreshed and I achieve the breakthrough. Sure walking is not going to turn you into Michelangelo but there is some science behind this walking increases bloodflow to the brain and the physical activity sparks certain creativity that you wouldn't have otherwise had access to walking results in better memory retention and it also staves off withering of brain tissue that normally happens with age the key here is to incorporate walking into your daily routine I get a lot of thinking done when I walk every day and I use the combination of the Withings scale and the healthmate app which you can get on iOS watching my progress in terms of my daily steps gives me a goal that I can work towards and that gives me a sense of purpose Direction and forward motion no puns intended Okay the third Insight is to use sunsama to plan and review your daily activities sunsama is an app that I've been using for about a year now and I've found it to be extremely useful now I've tried just about every productivity tool out there and they've all had their benefits and they've all been great but I haven't been able to stick with them for more than say three or four months sunsama seems to have really hit the spot for me and one of the reasons is it's very minimalist user interface a lot of the interface sort of Blends into the background and pretty much disappears until you need it it's very easy to navigate your way around it doesnt feel overwhelming a lot of thought has been put into this app especially in terms of the user experience now full disclosure I am an affiliate of sunsama but I do strongly recommend it now here's why I think it really has hit the mark for me as I said before it's got a very minimalistic user interface it integrates with a ton of different other tools like Gmail Asana Trello calendars notion you name it and the reason that is really good is because it creates one source of Truth for all of your inputs that can potentially take up space on your calendar in your day so it allows you to drag your emails in and turn that into a task it basically allows you to just time box all your activities so time boxing and scheduling my tasks have helped me come up with another really important Insight which I'll talk about more in a minute and that is not over scheduling my day so I typically tend to only schedule four to six hours of actual planned tasks per day because there's a lot of overhead I have discovered as a result of reviewing using sunsama there's a lot of overhead that goes with a lot of these tasks and so by scheduling fewer tasks about four to six hours of actual work I have a better chance at completing all the tasks I set for myself and don't feel like I'm constantly catching up and behind if you know what I mean and the final reason I absolutely he loves sansama is the review features it has both daily weekly they're just amazing it gives you a fantastic opportunity to look at how you've spent your day how they align with your key objectives which you can map your tasks to using these hashtags and they give you a feel for how you're progressing towards your broader goals if you'd like to try the application out for 30 days for free with no credit cards required head over to try.sansama.com forward slash Ash so that's t-r-y dot s-u-n-s-a-m-a.com forward slash a s h and you can get set up for a 30-day free trial so the fourth Insight is to allocate an hour of unplanned time for every planned hour of tasks you have on your calendar I mentioned I will talk a bit more about this in the previous section as a result of using sunsama planning and review I have come to realize that a lot of tasks come with unexpected overheads so let me explain what I mean let's say I set aside an hour to record a podcast episode like this one as I start to record it I might realize that some of my subscriptions have lapsed maybe I realize that I need to do a bit more research before I start recording the podcast episode maybe I decide I need to look up some previous episodes that are related that I want to m...

• Episode 175 with James Clear — author of Atomic Habits: 

https://www.productiveinsights.com/podcast/james-clear-atomic-habits

• Episode 176 with Todd Herman Author of Alter Ego Effect: 

https://www.productiveinsights.com/podcast/todd-herman-alter-ego-effect

• Episode 147 with Noah Kagan -- How to Push Past Your Comfort Zone

https://www.productiveinsights.com/podcast/noah-kagan

• Productive Insights Membership

https://www.productiveinsights.com/membership

• Learn more about Pomodoro Technique

https://www.productiveinsights.com/podcast/thepomodorotechnique



Transcript

To get back on track with your goals and your habits, seven strategies that actually work, that's what we're going to be talking about in this episode.

Let me ask you something, have you spent days, weeks, or months, carefully cultivating a habit that's going to lead you to a certain goal? And then you've suddenly slipped up?

Maybe you were planning on writing a book, and you wrote every single day, 300 words every day for about two months. And then life happened. And you missed today? Has that happened to you?



• What message to send?
• What happens when you don't get a response?
• How many follow-up messages should you send?
• Should you offer a content/resource? Marketing giveaway?
• What engaging messages can you try?
• Are video/audio messages better than sentence text messages?
• How do you know if the contact is interested in your offer?
• What are the things that would demonstrate a connection's interest?
• What to do with people who don't have time to consume your offered content but are those who need your content the most?
• When do you offer a 15-minute call with a prospect?
• When to offer your prospect to book a sales call?
• What to do when prospects have expressed their interest in your offer?
• What are the biggest challenges and how to overcome them when making connections on LinkedIn?
• How to grow your email list while improving connections on LinkedIn?
• How to optimize your LinkedIn profile?

How does an entrepreneur, a coach, or a consultant use LinkedIn to win high-value clients?

How do you invite your prospects to connect with you on LinkedIn without being annoying and spammy?

How important is it to have a good LinkedIn profile that prospects can check out when deciding whether or not to connect with you on LinkedIn?

When should you pitch or offer your product or service to prospects and how to nurture the connection?

We spoke with Adam Franklin of bluewiremedia.com.au on how to utilize LinkedIn as a marketing and networking tool for your business.

Adam Franklin is the author of Web Marketing That Works and Amazon no.1 seller. He is a professional speaker, a university lecturer, and CEO of Bluewire Media.

The good news is, you don't have to sell your product or service. You can focus on making your products great, and building a loyal customer base. If you deliver outstanding customer service, your customers will tell their friends — they’ll do the marketing for you.