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    <title>Producing Without Destroying</title>
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    <description>Producing Without Destroying is a series about entrepreneurs resisting the convenience of business as usual to demonstrate that we can produce food, fiber, and materials without destroying people &amp; planet. </description>
    <copyright>© 2026 Standard Deviation</copyright>
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    <pubDate>Thu, 22 Oct 2026 19:02:54 +0200</pubDate>
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    <link>https://www.producingwithoutdestroying.com</link>
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    <itunes:summary>Producing Without Destroying is a series about entrepreneurs resisting the convenience of business as usual to demonstrate that we can produce food, fiber, and materials without destroying people &amp; planet. </itunes:summary>
    <itunes:subtitle>Producing Without Destroying is a series about entrepreneurs resisting the convenience of business as usual to demonstrate that we can produce food, fiber, and materials without destroying people &amp; planet.</itunes:subtitle>
    <itunes:keywords>Innovation, Entrepreneurship, Circular Economy, Positive Impact, Environment, Regeneration</itunes:keywords>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
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      <title>Fairafric</title>
      <itunes:episode>3</itunes:episode>
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      <itunes:title>Fairafric</itunes:title>
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        <![CDATA[<p>Jonas Schaller, CFO of <a href="https://www.fairafric.com/">fairafric</a>, takes us on his entrepreneurial adventure with a company turning the chocolate industry on its head: making chocolate where the cocoa is grown, so the value stays local. Recorded live in Munich.</p><p><br>Producing Without Destroying is a podcast series about entrepreneurs resisting business as usual. Hosted by Mawuena Tendar, co-founder of <a href="https://www.standarddeviation.eu/">Standard Deviation</a>, each episode puts the people building a regenerative, circular economy on the mic to ask how you create demand for a market that doesn’t exist yet, and how you take it from fringe to mainstream, one customer at a time.</p><p><br>Guest: Jonas Schaller, CFO, fairafric<br>Recorded live at 2030 Earth, Munich, spring 2026, with the support of La French Tech Munich<br>More:<a href="http://www.producingwithoutdestroying.com"> www.producingwithoutdestroying.com</a> </p><p>Produced by <a href="https://www.soundmadepublic.com/">Sound Made Public</a>. Thanks to Tania Ketenjian, Christine Driscoll and Kristin Mueller.</p><p><br></p>]]>
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        <![CDATA[<p>Jonas Schaller, CFO of <a href="https://www.fairafric.com/">fairafric</a>, takes us on his entrepreneurial adventure with a company turning the chocolate industry on its head: making chocolate where the cocoa is grown, so the value stays local. Recorded live in Munich.</p><p><br>Producing Without Destroying is a podcast series about entrepreneurs resisting business as usual. Hosted by Mawuena Tendar, co-founder of <a href="https://www.standarddeviation.eu/">Standard Deviation</a>, each episode puts the people building a regenerative, circular economy on the mic to ask how you create demand for a market that doesn’t exist yet, and how you take it from fringe to mainstream, one customer at a time.</p><p><br>Guest: Jonas Schaller, CFO, fairafric<br>Recorded live at 2030 Earth, Munich, spring 2026, with the support of La French Tech Munich<br>More:<a href="http://www.producingwithoutdestroying.com"> www.producingwithoutdestroying.com</a> </p><p>Produced by <a href="https://www.soundmadepublic.com/">Sound Made Public</a>. Thanks to Tania Ketenjian, Christine Driscoll and Kristin Mueller.</p><p><br></p>]]>
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      <pubDate>Tue, 20 Oct 2026 00:25:34 +0200</pubDate>
      <author>Standard Deviation</author>
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        <![CDATA[<p>Jonas Schaller, CFO of <a href="https://www.fairafric.com/">fairafric</a>, takes us on his entrepreneurial adventure with a company turning the chocolate industry on its head: making chocolate where the cocoa is grown, so the value stays local. Recorded live in Munich.</p><p><br>Producing Without Destroying is a podcast series about entrepreneurs resisting business as usual. Hosted by Mawuena Tendar, co-founder of <a href="https://www.standarddeviation.eu/">Standard Deviation</a>, each episode puts the people building a regenerative, circular economy on the mic to ask how you create demand for a market that doesn’t exist yet, and how you take it from fringe to mainstream, one customer at a time.</p><p><br>Guest: Jonas Schaller, CFO, fairafric<br>Recorded live at 2030 Earth, Munich, spring 2026, with the support of La French Tech Munich<br>More:<a href="http://www.producingwithoutdestroying.com"> www.producingwithoutdestroying.com</a> </p><p>Produced by <a href="https://www.soundmadepublic.com/">Sound Made Public</a>. Thanks to Tania Ketenjian, Christine Driscoll and Kristin Mueller.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>Innovation, Entrepreneurship, Circular Economy, Positive Impact, Environment, Regeneration</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Shellworks</title>
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        <![CDATA[<p>Insiya Jafferjee, co-founder and CEO of <a href="https://www.soundmadepublic.com/">Shellworks</a>, on building a material that performs like plastic but composts like food, why she’s convinced she can take on a $600 billion industry, and why early adopters are critical to her sales strategy. Recorded live in London.</p><p>Producing Without Destroying is a podcast series about entrepreneurs resisting business as usual. Hosted by Mawuena Tendar, co-founder of <a href="https://www.standarddeviation.eu/">Standard Deviation</a>, each episode puts the people building a regenerative, circular economy on the mic to ask how you create demand for a market that doesn’t exist yet, and how you take it from fringe to mainstream, one customer at a time.</p><p>This episode was recorded live at a breakfast event in a beautiful space by the Thames.</p><p>Guest: Insiya Jafferjee, co-founder and CEO, Shellworks<br>Recorded live at Huckleberry Westminster, London, spring 2026<br>More:<a href="http://www.producingwithoutdestroying.com"> www.producingwithoutdestroying.com</a> </p><p>Produced by <a href="https://www.soundmadepublic.com/">Sound Made Public</a>. Thanks to Tania Ketenjian, Christine Driscoll, and Kristin Mueller.</p><p><br></p>]]>
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      <content:encoded>
        <![CDATA[<p>Insiya Jafferjee, co-founder and CEO of <a href="https://www.soundmadepublic.com/">Shellworks</a>, on building a material that performs like plastic but composts like food, why she’s convinced she can take on a $600 billion industry, and why early adopters are critical to her sales strategy. Recorded live in London.</p><p>Producing Without Destroying is a podcast series about entrepreneurs resisting business as usual. Hosted by Mawuena Tendar, co-founder of <a href="https://www.standarddeviation.eu/">Standard Deviation</a>, each episode puts the people building a regenerative, circular economy on the mic to ask how you create demand for a market that doesn’t exist yet, and how you take it from fringe to mainstream, one customer at a time.</p><p>This episode was recorded live at a breakfast event in a beautiful space by the Thames.</p><p>Guest: Insiya Jafferjee, co-founder and CEO, Shellworks<br>Recorded live at Huckleberry Westminster, London, spring 2026<br>More:<a href="http://www.producingwithoutdestroying.com"> www.producingwithoutdestroying.com</a> </p><p>Produced by <a href="https://www.soundmadepublic.com/">Sound Made Public</a>. Thanks to Tania Ketenjian, Christine Driscoll, and Kristin Mueller.</p><p><br></p>]]>
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      <pubDate>Tue, 20 Oct 2026 00:24:46 +0200</pubDate>
      <author>Standard Deviation</author>
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      <itunes:author>Standard Deviation</itunes:author>
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        <![CDATA[<p>Insiya Jafferjee, co-founder and CEO of <a href="https://www.soundmadepublic.com/">Shellworks</a>, on building a material that performs like plastic but composts like food, why she’s convinced she can take on a $600 billion industry, and why early adopters are critical to her sales strategy. Recorded live in London.</p><p>Producing Without Destroying is a podcast series about entrepreneurs resisting business as usual. Hosted by Mawuena Tendar, co-founder of <a href="https://www.standarddeviation.eu/">Standard Deviation</a>, each episode puts the people building a regenerative, circular economy on the mic to ask how you create demand for a market that doesn’t exist yet, and how you take it from fringe to mainstream, one customer at a time.</p><p>This episode was recorded live at a breakfast event in a beautiful space by the Thames.</p><p>Guest: Insiya Jafferjee, co-founder and CEO, Shellworks<br>Recorded live at Huckleberry Westminster, London, spring 2026<br>More:<a href="http://www.producingwithoutdestroying.com"> www.producingwithoutdestroying.com</a> </p><p>Produced by <a href="https://www.soundmadepublic.com/">Sound Made Public</a>. Thanks to Tania Ketenjian, Christine Driscoll, and Kristin Mueller.</p><p><br></p>]]>
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      <itunes:explicit>No</itunes:explicit>
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      <title>Toopi Organics</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
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        <![CDATA[<p><br>Frédéric Favrot, Directeur Général de <a href="https://toopi-organics.com/">Toopi Organics</a>, entreprise dont le biostimulant est fabriqué à partir d’urine humaine, aborde le potentiel de l’urine en agriculture et ce qu’il faut pour faire émerger de nouvelles solutions dans un marché très structuré. Une approche ni utopiste ni militante, mais pragmatique.</p><p><br>Producing Without Destroying est une série de podcasts sur des entrepreneurs qui résistent au business as usual. Animée par Mawuena Tendar, cofondatrice de <a href="https://www.standarddeviation.eu/">Standard Deviation</a>, chaque épisode donne le micro à celles et ceux qui construisent une économie régénérative et circulaire pour comprendre comment créer de la demande pour un marché qui n’existe pas encore, et le faire passer de la marge au nouveau standard, un client à la fois.</p><p><br>Invité : Frédéric Favrot, Directeur Général, Toopi Organics<br> Enregistré à l’automne 2025<br> Plus d’informations :<a href="http://www.producingwithoutdestroying.com"> www.producingwithoutdestroying.com</a></p><p><br>Produit par <a href="https://www.soundmadepublic.com/">Sound Made Public</a>. Merci à Tania Ketenjian, Christine Driscoll et Kristin Mueller.</p><p><br></p>]]>
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      <content:encoded>
        <![CDATA[<p><br>Frédéric Favrot, Directeur Général de <a href="https://toopi-organics.com/">Toopi Organics</a>, entreprise dont le biostimulant est fabriqué à partir d’urine humaine, aborde le potentiel de l’urine en agriculture et ce qu’il faut pour faire émerger de nouvelles solutions dans un marché très structuré. Une approche ni utopiste ni militante, mais pragmatique.</p><p><br>Producing Without Destroying est une série de podcasts sur des entrepreneurs qui résistent au business as usual. Animée par Mawuena Tendar, cofondatrice de <a href="https://www.standarddeviation.eu/">Standard Deviation</a>, chaque épisode donne le micro à celles et ceux qui construisent une économie régénérative et circulaire pour comprendre comment créer de la demande pour un marché qui n’existe pas encore, et le faire passer de la marge au nouveau standard, un client à la fois.</p><p><br>Invité : Frédéric Favrot, Directeur Général, Toopi Organics<br> Enregistré à l’automne 2025<br> Plus d’informations :<a href="http://www.producingwithoutdestroying.com"> www.producingwithoutdestroying.com</a></p><p><br>Produit par <a href="https://www.soundmadepublic.com/">Sound Made Public</a>. Merci à Tania Ketenjian, Christine Driscoll et Kristin Mueller.</p><p><br></p>]]>
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      <pubDate>Tue, 20 Oct 2026 00:23:34 +0200</pubDate>
      <author>Standard Deviation</author>
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      <itunes:author>Standard Deviation</itunes:author>
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      <itunes:duration>3077</itunes:duration>
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        <![CDATA[<p><br>Frédéric Favrot, Directeur Général de <a href="https://toopi-organics.com/">Toopi Organics</a>, entreprise dont le biostimulant est fabriqué à partir d’urine humaine, aborde le potentiel de l’urine en agriculture et ce qu’il faut pour faire émerger de nouvelles solutions dans un marché très structuré. Une approche ni utopiste ni militante, mais pragmatique.</p><p><br>Producing Without Destroying est une série de podcasts sur des entrepreneurs qui résistent au business as usual. Animée par Mawuena Tendar, cofondatrice de <a href="https://www.standarddeviation.eu/">Standard Deviation</a>, chaque épisode donne le micro à celles et ceux qui construisent une économie régénérative et circulaire pour comprendre comment créer de la demande pour un marché qui n’existe pas encore, et le faire passer de la marge au nouveau standard, un client à la fois.</p><p><br>Invité : Frédéric Favrot, Directeur Général, Toopi Organics<br> Enregistré à l’automne 2025<br> Plus d’informations :<a href="http://www.producingwithoutdestroying.com"> www.producingwithoutdestroying.com</a></p><p><br>Produit par <a href="https://www.soundmadepublic.com/">Sound Made Public</a>. Merci à Tania Ketenjian, Christine Driscoll et Kristin Mueller.</p><p><br></p>]]>
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      <itunes:explicit>No</itunes:explicit>
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