Pre-Con Recon Podcast Transistor (https://transistor.fm) https://feeds.transistor.fm/pre-con-recon-podcast The Pre-Con Recon Podcast talks all things brand and marketing for the pre-construction real estate community inviting leaders to share the knowledge and tools needed to succeed in the ever-evolving market. © 2026 Justin Frenette, CEO Him & Her 20533608-14b8-5589-a313-be66ff132595 yes en Thu, 12 Mar 2026 09:53:12 -0700 Thu, 12 Mar 2026 09:53:12 -0700 http://himandher.ca https://img.transistorcdn.com/2qxRWChiHJHmJov1FGeC8o_kAQLx34LAxIKZoMifl5o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MzIw/NWNhNzY1NWQ5M2I2/NDJkYzk0ZTc4MTI3/OTE0Ni5qcGc.jpg Pre-Con Recon Podcast http://himandher.ca episodic Justin Frenette, CEO Him & Her The Pre-Con Recon Podcast talks all things brand and marketing for the pre-construction real estate community inviting leaders to share the knowledge and tools needed to succeed in the ever-evolving market. The Pre-Con Recon Podcast talks all things brand and marketing for the pre-construction real estate community inviting leaders to share the knowledge and tools needed to succeed in the ever-evolving market. real estate, pre-construction, marketing, branding, condo Justin Frenette jfrenette@himandher.ca No No How Top Developers Sell Homes In Today’s Market | Pre-Con Recon Podcast Ep. 14 14 14 How Top Developers Sell Homes In Today’s Market | Pre-Con Recon Podcast Ep. 14 full c2f1921b-e5bf-4130-b76a-c7d139e0f8ef https://share.transistor.fm/s/ddef98df In this episode of Pre-Con Recon, Justin Frenette speaks with Warren Saunders, Sales and Marketing Manager at Cardel Homes. Warren shares his journey through the homebuilding industry, from architectural design to sales leadership, and explains how those experiences shaped the way he approaches branding, technology, and customer experience in real estate.

The conversation explores how buyer behavior has changed in the past decade. Today’s homebuyers often complete most of their research online before visiting a sales centre. Warren explains why developers must adapt by simplifying the buying process, clearly communicating value and pricing, and ensuring their marketing and sales experiences align with how buyers actually make decisions.

Warren also discusses the launch of Cardel’s multifamily division and the strategy behind building a brand focused on clarity, trust, and simplicity. He shares why transparency builds stronger relationships with buyers, why technology should support the customer journey rather than complicate it, and why the most successful sales teams focus equally on service and sales.

Connect with Warren Saunders: https://www.linkedin.com/in/warren-saunders-salesdirector/
Cardel Homes: https://www.cardelhomes.com/
Cardel Homes Alberta Instagram: https://www.instagram.com/cardelhomesyyc/?hl=en
Connect with Justin Frenette: https://www.linkedin.com/in/justinfrenette

Brought to you by Him & Her, a design agency that moves quickly and makes things matter. Learn more at https://himandher.ca/

Learn more about Pre-Con Recon at https://www.preconrecon.com/

]]> In this episode of Pre-Con Recon, Justin Frenette speaks with Warren Saunders, Sales and Marketing Manager at Cardel Homes. Warren shares his journey through the homebuilding industry, from architectural design to sales leadership, and explains how those experiences shaped the way he approaches branding, technology, and customer experience in real estate.

The conversation explores how buyer behavior has changed in the past decade. Today’s homebuyers often complete most of their research online before visiting a sales centre. Warren explains why developers must adapt by simplifying the buying process, clearly communicating value and pricing, and ensuring their marketing and sales experiences align with how buyers actually make decisions.

Warren also discusses the launch of Cardel’s multifamily division and the strategy behind building a brand focused on clarity, trust, and simplicity. He shares why transparency builds stronger relationships with buyers, why technology should support the customer journey rather than complicate it, and why the most successful sales teams focus equally on service and sales.

Connect with Warren Saunders: https://www.linkedin.com/in/warren-saunders-salesdirector/
Cardel Homes: https://www.cardelhomes.com/
Cardel Homes Alberta Instagram: https://www.instagram.com/cardelhomesyyc/?hl=en
Connect with Justin Frenette: https://www.linkedin.com/in/justinfrenette

Brought to you by Him & Her, a design agency that moves quickly and makes things matter. Learn more at https://himandher.ca/

Learn more about Pre-Con Recon at https://www.preconrecon.com/

]]> Thu, 12 Mar 2026 09:52:00 -0700 Justin Frenette, CEO Him & Her Justin Frenette, CEO Him & Her 2557 In this episode of Pre-Con Recon, Justin Frenette speaks with Warren Saunders, Sales and Marketing Manager at Cardel Homes. Warren shares his journey through the homebuilding industry, from architectural design to sales leadership, and explains how those experiences shaped the way he approaches branding, technology, and customer experience in real estate.

The conversation explores how buyer behavior has changed in the past decade. Today’s homebuyers often complete most of their research online before visiting a sales centre. Warren explains why developers must adapt by simplifying the buying process, clearly communicating value and pricing, and ensuring their marketing and sales experiences align with how buyers actually make decisions.

Warren also discusses the launch of Cardel’s multifamily division and the strategy behind building a brand focused on clarity, trust, and simplicity. He shares why transparency builds stronger relationships with buyers, why technology should support the customer journey rather than complicate it, and why the most successful sales teams focus equally on service and sales.

Connect with Warren Saunders: https://www.linkedin.com/in/warren-saunders-salesdirector/
Cardel Homes: https://www.cardelhomes.com/
Cardel Homes Alberta Instagram: https://www.instagram.com/cardelhomesyyc/?hl=en
Connect with Justin Frenette: https://www.linkedin.com/in/justinfrenette

Brought to you by Him & Her, a design agency that moves quickly and makes things matter. Learn more at https://himandher.ca/

Learn more about Pre-Con Recon at https://www.preconrecon.com/

]]> real estate, pre-construction, marketing, branding, condo No How to Survive the New Pre-Con Market | Pre-Con Recon Podcast Ep. 13 13 13 How to Survive the New Pre-Con Market | Pre-Con Recon Podcast Ep. 13 full d1dad287-6ff7-4ccb-81c4-a9e658a75a52 https://share.transistor.fm/s/fae61673 In this episode of the Pre-Con Recon Podcast, Justin Frenette sits down with Rachel Galway, Sales & Marketing Manager at DBS Developments and one of the most experienced boots-on-the-ground professionals in Canadian pre-construction real estate.

With nearly 16 years in the industry and close to 7,000 homes sold, Rachel offers an unfiltered look at what it actually takes to survive and stay relevant in today’s pre-con market. From the shift away from frenzy-driven sales to a more thoughtful, lifestyle-led approach, she breaks down why storytelling matters more than hard closes, how floor plans and livability were overlooked during the boom, and why reputation and purchaser experience have become the real currency of success.

The conversation explores how experience, adaptability, and long-term thinking are now essential in a more disciplined market. Rachel shares hard-earned insights on mentorship, decision-making, and what separates resilient operators from those who relied on momentum alone, offering practical perspective for developers, brokers, and marketers navigating pre-con today.

]]> In this episode of the Pre-Con Recon Podcast, Justin Frenette sits down with Rachel Galway, Sales & Marketing Manager at DBS Developments and one of the most experienced boots-on-the-ground professionals in Canadian pre-construction real estate.

With nearly 16 years in the industry and close to 7,000 homes sold, Rachel offers an unfiltered look at what it actually takes to survive and stay relevant in today’s pre-con market. From the shift away from frenzy-driven sales to a more thoughtful, lifestyle-led approach, she breaks down why storytelling matters more than hard closes, how floor plans and livability were overlooked during the boom, and why reputation and purchaser experience have become the real currency of success.

The conversation explores how experience, adaptability, and long-term thinking are now essential in a more disciplined market. Rachel shares hard-earned insights on mentorship, decision-making, and what separates resilient operators from those who relied on momentum alone, offering practical perspective for developers, brokers, and marketers navigating pre-con today.

]]> Thu, 29 Jan 2026 08:07:08 -0800 Justin Frenette, CEO Him & Her Justin Frenette, CEO Him & Her 2862 In this episode of the Pre-Con Recon Podcast, Justin Frenette sits down with Rachel Galway, Sales & Marketing Manager at DBS Developments and one of the most experienced boots-on-the-ground professionals in Canadian pre-construction real estate.

With nearly 16 years in the industry and close to 7,000 homes sold, Rachel offers an unfiltered look at what it actually takes to survive and stay relevant in today’s pre-con market. From the shift away from frenzy-driven sales to a more thoughtful, lifestyle-led approach, she breaks down why storytelling matters more than hard closes, how floor plans and livability were overlooked during the boom, and why reputation and purchaser experience have become the real currency of success.

The conversation explores how experience, adaptability, and long-term thinking are now essential in a more disciplined market. Rachel shares hard-earned insights on mentorship, decision-making, and what separates resilient operators from those who relied on momentum alone, offering practical perspective for developers, brokers, and marketers navigating pre-con today.

]]> real estate, pre-construction, marketing, branding, condo No How Top Developers Build Brands That Drive Demand | Pre-Con Recon Podcast Ep. 12 12 12 How Top Developers Build Brands That Drive Demand | Pre-Con Recon Podcast Ep. 12 full b1e3e8b7-b1a8-4ada-bd78-93d42e4c22de https://share.transistor.fm/s/188d695d In this episode of the Pre-Con Recon Podcast, Justin Frenette sits down with Ryan Funt, VP of Marketing at Fitzrovia, to unpack how brand, storytelling, and operations intersect to create lasting value in the pre-construction and rental housing market.

Ryan shares how a background in operations shaped his marketing philosophy—bridging creativity with execution—and why every brand decision must start with the end user experience in mind. The conversation dives into how hospitality principles can elevate residential development, the shift toward lifestyle-driven branding, and what it takes to deliver consistency across every customer touchpoint.

From the evolution of rental marketing to the growing role of technology, data, and AI, Ryan offers a practical look at how developers can adapt to a new era of resident expectations, transparency, and brand accountability.

]]> In this episode of the Pre-Con Recon Podcast, Justin Frenette sits down with Ryan Funt, VP of Marketing at Fitzrovia, to unpack how brand, storytelling, and operations intersect to create lasting value in the pre-construction and rental housing market.

Ryan shares how a background in operations shaped his marketing philosophy—bridging creativity with execution—and why every brand decision must start with the end user experience in mind. The conversation dives into how hospitality principles can elevate residential development, the shift toward lifestyle-driven branding, and what it takes to deliver consistency across every customer touchpoint.

From the evolution of rental marketing to the growing role of technology, data, and AI, Ryan offers a practical look at how developers can adapt to a new era of resident expectations, transparency, and brand accountability.

]]> Tue, 04 Nov 2025 03:00:00 -0800 Justin Frenette, CEO Him & Her Justin Frenette, CEO Him & Her 2834 In this episode of the Pre-Con Recon Podcast, Justin Frenette sits down with Ryan Funt, VP of Marketing at Fitzrovia, to unpack how brand, storytelling, and operations intersect to create lasting value in the pre-construction and rental housing market.

Ryan shares how a background in operations shaped his marketing philosophy—bridging creativity with execution—and why every brand decision must start with the end user experience in mind. The conversation dives into how hospitality principles can elevate residential development, the shift toward lifestyle-driven branding, and what it takes to deliver consistency across every customer touchpoint.

From the evolution of rental marketing to the growing role of technology, data, and AI, Ryan offers a practical look at how developers can adapt to a new era of resident expectations, transparency, and brand accountability.

]]> real estate, pre-construction, marketing, branding, condo No Branding, Trust, and the Buyer Experience | Pre-Con Recon Podcast Ep. 11 11 11 Branding, Trust, and the Buyer Experience | Pre-Con Recon Podcast Ep. 11 full 23499c05-b464-448f-8cc4-b2638da7103b https://share.transistor.fm/s/bd3c7986 In this episode of the Pre-Con Recon Podcast, Justin Frenette speaks with Tim Ng, founder and CEO of Blackline and ADHOC Studio. Tim shares how his early exposure to real estate inspired a lifelong mission to bring technology and innovation to the industry. 

Together, Justin and Tim explore the lessons learned from scaling two companies, breaking into new markets like Miami, and navigating the differences between condo sales and purpose-built rentals. Tim also highlights what’s working in today’s sales and marketing playbooks, how AI is set to unlock predictive insights, and why brand, reputation, and personalization have become essential for developers to succeed in today’s buyer-first market.

]]> In this episode of the Pre-Con Recon Podcast, Justin Frenette speaks with Tim Ng, founder and CEO of Blackline and ADHOC Studio. Tim shares how his early exposure to real estate inspired a lifelong mission to bring technology and innovation to the industry. 

Together, Justin and Tim explore the lessons learned from scaling two companies, breaking into new markets like Miami, and navigating the differences between condo sales and purpose-built rentals. Tim also highlights what’s working in today’s sales and marketing playbooks, how AI is set to unlock predictive insights, and why brand, reputation, and personalization have become essential for developers to succeed in today’s buyer-first market.

]]> Tue, 07 Oct 2025 03:00:00 -0700 Justin Frenette, CEO Him & Her Justin Frenette, CEO Him & Her 2406 In this episode of the Pre-Con Recon Podcast, Justin Frenette speaks with Tim Ng, founder and CEO of Blackline and ADHOC Studio. Tim shares how his early exposure to real estate inspired a lifelong mission to bring technology and innovation to the industry. 

Together, Justin and Tim explore the lessons learned from scaling two companies, breaking into new markets like Miami, and navigating the differences between condo sales and purpose-built rentals. Tim also highlights what’s working in today’s sales and marketing playbooks, how AI is set to unlock predictive insights, and why brand, reputation, and personalization have become essential for developers to succeed in today’s buyer-first market.

]]> real estate, pre-construction, marketing, branding, condo No Why Better Data Builds Better Projects | Pre-Con Recon Podcast Ep. 10 10 10 Why Better Data Builds Better Projects | Pre-Con Recon Podcast Ep. 10 full 7ec96276-bd20-40f9-8179-6e6eb259fbbb https://share.transistor.fm/s/76c1e201 In this episode, Justin Frenette speaks with Darcy Rai, Founder and President of Real Property Data, about how unit-level data is reshaping pre-construction development. Darcy shares how his background as a development manager revealed the critical role of real-time data in acquisition, design, and marketing decisions.

He shares how Real Property Data goes beyond self-reported numbers, collecting real-time, unit-level data to give an unbiased view of the market. The conversation covers why unit mix and sizing now make or break projects, how incentives are becoming central to lease-ups, and why architects should shift from purely design efficiency to a business-driven lens.

Darcy also highlights how oversupply in urban rentals is putting pressure on leasing strategies, why curated amenities are the new differentiator, and how clean datasets will unlock the true potential of AI in real estate decision-making.

]]> In this episode, Justin Frenette speaks with Darcy Rai, Founder and President of Real Property Data, about how unit-level data is reshaping pre-construction development. Darcy shares how his background as a development manager revealed the critical role of real-time data in acquisition, design, and marketing decisions.

He shares how Real Property Data goes beyond self-reported numbers, collecting real-time, unit-level data to give an unbiased view of the market. The conversation covers why unit mix and sizing now make or break projects, how incentives are becoming central to lease-ups, and why architects should shift from purely design efficiency to a business-driven lens.

Darcy also highlights how oversupply in urban rentals is putting pressure on leasing strategies, why curated amenities are the new differentiator, and how clean datasets will unlock the true potential of AI in real estate decision-making.

]]> Tue, 16 Sep 2025 03:00:00 -0700 Justin Frenette, CEO Him & Her Justin Frenette, CEO Him & Her 1632 In this episode, Justin Frenette speaks with Darcy Rai, Founder and President of Real Property Data, about how unit-level data is reshaping pre-construction development. Darcy shares how his background as a development manager revealed the critical role of real-time data in acquisition, design, and marketing decisions.

He shares how Real Property Data goes beyond self-reported numbers, collecting real-time, unit-level data to give an unbiased view of the market. The conversation covers why unit mix and sizing now make or break projects, how incentives are becoming central to lease-ups, and why architects should shift from purely design efficiency to a business-driven lens.

Darcy also highlights how oversupply in urban rentals is putting pressure on leasing strategies, why curated amenities are the new differentiator, and how clean datasets will unlock the true potential of AI in real estate decision-making.

]]> real estate, pre-construction, marketing, branding, condo No The Result of Buyer-Led Design | Pre-Con Recon Podcast Ep. 9 9 9 The Result of Buyer-Led Design | Pre-Con Recon Podcast Ep. 9 full 95380f20-c512-45aa-b7ed-6451877028a3 https://share.transistor.fm/s/888cab27 In this episode, Justin Frenette welcomes Rachel Rehkopf, Senior Manager of Sales & Marketing at Neatt Communities, for a deep dive into the evolving landscape of pre-construction real estate. From her accidental start in the industry to launching Milton's transformative StationSide project, Rachel shares how she puts people at the heart of everything—from marketing strategy to site design.

She breaks down how Neatt is rethinking affordability, investing in long-term community value, and engaging brokers as a core part of their sales funnel. Her approach centers on devloping more than buildings—she’s creating communities people will still be proud to live in (and talk about) decades from now.

]]> In this episode, Justin Frenette welcomes Rachel Rehkopf, Senior Manager of Sales & Marketing at Neatt Communities, for a deep dive into the evolving landscape of pre-construction real estate. From her accidental start in the industry to launching Milton's transformative StationSide project, Rachel shares how she puts people at the heart of everything—from marketing strategy to site design.

She breaks down how Neatt is rethinking affordability, investing in long-term community value, and engaging brokers as a core part of their sales funnel. Her approach centers on devloping more than buildings—she’s creating communities people will still be proud to live in (and talk about) decades from now.

]]> Tue, 29 Jul 2025 05:00:00 -0700 Justin Frenette, CEO Him & Her Justin Frenette, CEO Him & Her 2298 In this episode, Justin Frenette welcomes Rachel Rehkopf, Senior Manager of Sales & Marketing at Neatt Communities, for a deep dive into the evolving landscape of pre-construction real estate. From her accidental start in the industry to launching Milton's transformative StationSide project, Rachel shares how she puts people at the heart of everything—from marketing strategy to site design.

She breaks down how Neatt is rethinking affordability, investing in long-term community value, and engaging brokers as a core part of their sales funnel. Her approach centers on devloping more than buildings—she’s creating communities people will still be proud to live in (and talk about) decades from now.

]]> real estate, pre-construction, marketing, branding, condo No Building 'Not Boring' Real Estate | Pre-Con Recon Podcast Ep. 8 8 8 Building 'Not Boring' Real Estate | Pre-Con Recon Podcast Ep. 8 full e68e4360-a331-4b66-a7e3-d8d21bb23f31 https://share.transistor.fm/s/75c1aa0c In this episode of the Pre-Con Recon podcast, Justin Frenette speaks with Theresa Dillon, the marketing director at Fabric Living. They discuss Theresa's journey in real estate, the importance of mentorship, and the unique approach Fabric Living takes in developing communities. The conversation covers innovative projects like Assembly, the significance of branding in a competitive market, and the challenges and opportunities faced in the current real estate landscape. They also explore the role of technology and AI in marketing, the importance of community engagement, and the value of networking for career success.

]]> In this episode of the Pre-Con Recon podcast, Justin Frenette speaks with Theresa Dillon, the marketing director at Fabric Living. They discuss Theresa's journey in real estate, the importance of mentorship, and the unique approach Fabric Living takes in developing communities. The conversation covers innovative projects like Assembly, the significance of branding in a competitive market, and the challenges and opportunities faced in the current real estate landscape. They also explore the role of technology and AI in marketing, the importance of community engagement, and the value of networking for career success.

]]> Tue, 15 Jul 2025 05:26:48 -0700 Justin Frenette, CEO Him & Her Justin Frenette, CEO Him & Her 2424 In this episode of the Pre-Con Recon podcast, Justin Frenette speaks with Theresa Dillon, the marketing director at Fabric Living. They discuss Theresa's journey in real estate, the importance of mentorship, and the unique approach Fabric Living takes in developing communities. The conversation covers innovative projects like Assembly, the significance of branding in a competitive market, and the challenges and opportunities faced in the current real estate landscape. They also explore the role of technology and AI in marketing, the importance of community engagement, and the value of networking for career success.

]]> real estate, pre-construction, marketing, branding, condo No From Raw Land to Real Community | Pre-Con Recon Podcast Ep. 7 7 7 From Raw Land to Real Community | Pre-Con Recon Podcast Ep. 7 full 9030c1f5-e145-457f-a40c-428e56b89d1e https://share.transistor.fm/s/1c0a03c3 In this episode of the Pre-Con Recon podcast, host Justin Frenette speaks with Alan Klippenstein, Vice President of Real Estate Development at Schinkel Properties. 

They discuss Alan's journey into real estate development, the challenges of navigating city politics, and the importance of affordable housing. Alan shares insights on exciting projects, market dynamics in Manitoba, and the trends in secondary markets. The conversation also touches on the significance of branding and marketing in real estate, the need for less government involvement, and advice for aspiring developers.

]]> In this episode of the Pre-Con Recon podcast, host Justin Frenette speaks with Alan Klippenstein, Vice President of Real Estate Development at Schinkel Properties. 

They discuss Alan's journey into real estate development, the challenges of navigating city politics, and the importance of affordable housing. Alan shares insights on exciting projects, market dynamics in Manitoba, and the trends in secondary markets. The conversation also touches on the significance of branding and marketing in real estate, the need for less government involvement, and advice for aspiring developers.

]]> Mon, 30 Jun 2025 11:00:00 -0700 Justin Frenette, CEO Him & Her Justin Frenette, CEO Him & Her 2232 In this episode of the Pre-Con Recon podcast, host Justin Frenette speaks with Alan Klippenstein, Vice President of Real Estate Development at Schinkel Properties. 

They discuss Alan's journey into real estate development, the challenges of navigating city politics, and the importance of affordable housing. Alan shares insights on exciting projects, market dynamics in Manitoba, and the trends in secondary markets. The conversation also touches on the significance of branding and marketing in real estate, the need for less government involvement, and advice for aspiring developers.

]]> real estate, pre-construction, marketing, branding, condo No How to Build a Community, Not Just a Building | Pre-Con Recon Podcast Ep. 6 6 6 How to Build a Community, Not Just a Building | Pre-Con Recon Podcast Ep. 6 full eab5ba1e-5982-4c6d-8a4f-1dc31b39d34d https://share.transistor.fm/s/16026ce8 In this episode of the Pre-Con Recon podcast, host Justin Frenette speaks with Carrie Curtis, Vice President of Ontario and Western Canada at Killam Apartment REIT. 

They discuss Carrie's journey from engineering to real estate development, the diverse portfolio of Killam, and the unique challenges and opportunities in the rental market. Carrie shares insights on navigating regulations across provinces, the evolving trends in amenities, and the impact of secondary markets on real estate development.

]]> In this episode of the Pre-Con Recon podcast, host Justin Frenette speaks with Carrie Curtis, Vice President of Ontario and Western Canada at Killam Apartment REIT. 

They discuss Carrie's journey from engineering to real estate development, the diverse portfolio of Killam, and the unique challenges and opportunities in the rental market. Carrie shares insights on navigating regulations across provinces, the evolving trends in amenities, and the impact of secondary markets on real estate development.

]]> Tue, 24 Jun 2025 06:18:58 -0700 Justin Frenette, CEO Him & Her Justin Frenette, CEO Him & Her 2423 In this episode of the Pre-Con Recon podcast, host Justin Frenette speaks with Carrie Curtis, Vice President of Ontario and Western Canada at Killam Apartment REIT. 

They discuss Carrie's journey from engineering to real estate development, the diverse portfolio of Killam, and the unique challenges and opportunities in the rental market. Carrie shares insights on navigating regulations across provinces, the evolving trends in amenities, and the impact of secondary markets on real estate development.

]]> real estate, pre-construction, marketing, branding, condo No Why Purpose-Built Rentals Need Purposeful Marketing | Pre-Con Recon Podcast Ep. 5 5 5 Why Purpose-Built Rentals Need Purposeful Marketing | Pre-Con Recon Podcast Ep. 5 full e1c12cf3-5453-4072-abdc-b2bdbbe98a56 https://share.transistor.fm/s/cc7b84e3 In this episode of the Precon Recon podcast, host Justin Frenette speaks with Kayleigh Johnson, the Director of Marketing at Peterson, about her journey in real estate marketing, the evolving landscape of the industry, and the importance of community and lifestyle in branding. 

They discuss market trends, the shift towards purpose-built rentals, and the significance of building relationships and mentorship in the real estate sector. Kayleigh shares insights on how to differentiate products in a competitive market and the need for a holistic approach to marketing that focuses on the human experience.

00:00
Introduction to Real Estate Marketing
03:07
Career Journey and Unexpected Opportunities
05:47
Building Relationships in the Industry
07:47
Finding the Right Fit in Real Estate
08:54
Peterson's Evolution and Future Plans
09:33
Introduction to Peterson's Vision
12:24
Exciting Developments in Burnaby
15:32
Market Trends and Shifts in Real Estate
18:41
The Evolution of Rental Properties
21:44
Branding and Marketing Strategies in Real Estate
24:30
The Role of Internal vs. External Teams
27:28
Disruption and Opportunities in Real Estate Tech
30:35
Building for Families in Rental Markets
33:35
Advice for Real Estate Professionals

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

]]> In this episode of the Precon Recon podcast, host Justin Frenette speaks with Kayleigh Johnson, the Director of Marketing at Peterson, about her journey in real estate marketing, the evolving landscape of the industry, and the importance of community and lifestyle in branding. 

They discuss market trends, the shift towards purpose-built rentals, and the significance of building relationships and mentorship in the real estate sector. Kayleigh shares insights on how to differentiate products in a competitive market and the need for a holistic approach to marketing that focuses on the human experience.

00:00
Introduction to Real Estate Marketing
03:07
Career Journey and Unexpected Opportunities
05:47
Building Relationships in the Industry
07:47
Finding the Right Fit in Real Estate
08:54
Peterson's Evolution and Future Plans
09:33
Introduction to Peterson's Vision
12:24
Exciting Developments in Burnaby
15:32
Market Trends and Shifts in Real Estate
18:41
The Evolution of Rental Properties
21:44
Branding and Marketing Strategies in Real Estate
24:30
The Role of Internal vs. External Teams
27:28
Disruption and Opportunities in Real Estate Tech
30:35
Building for Families in Rental Markets
33:35
Advice for Real Estate Professionals

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

]]> Thu, 08 May 2025 05:13:17 -0700 Justin Frenette, CEO Him & Her Justin Frenette, CEO Him & Her 2128 In this episode of the Precon Recon podcast, host Justin Frenette speaks with Kayleigh Johnson, the Director of Marketing at Peterson, about her journey in real estate marketing, the evolving landscape of the industry, and the importance of community and lifestyle in branding. 

They discuss market trends, the shift towards purpose-built rentals, and the significance of building relationships and mentorship in the real estate sector. Kayleigh shares insights on how to differentiate products in a competitive market and the need for a holistic approach to marketing that focuses on the human experience.

00:00
Introduction to Real Estate Marketing
03:07
Career Journey and Unexpected Opportunities
05:47
Building Relationships in the Industry
07:47
Finding the Right Fit in Real Estate
08:54
Peterson's Evolution and Future Plans
09:33
Introduction to Peterson's Vision
12:24
Exciting Developments in Burnaby
15:32
Market Trends and Shifts in Real Estate
18:41
The Evolution of Rental Properties
21:44
Branding and Marketing Strategies in Real Estate
24:30
The Role of Internal vs. External Teams
27:28
Disruption and Opportunities in Real Estate Tech
30:35
Building for Families in Rental Markets
33:35
Advice for Real Estate Professionals

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

]]> real estate, pre-construction, marketing, branding, condo No The Future of Buyer Behaviour in Real Estate | Pre-Con Recon Podcast Ep. 4 4 4 The Future of Buyer Behaviour in Real Estate | Pre-Con Recon Podcast Ep. 4 full 96082d58-97ce-4a19-bc3c-1f91abd24137 https://share.transistor.fm/s/22431871 In this episode of the Precon Recon podcast, Justin Frenette speaks with Loren Jackson about her journey in the real estate marketing industry, the importance of storytelling, and the evolving landscape of buyer behavior in the real estate market. They discuss the significance of the Precon Recon Report, which aims to provide insights into market trends and effective marketing strategies. 

Loren shares her experiences working on various projects, emphasizing the need for creativity, collaboration, and data-driven marketing to engage buyers effectively and maintain brand consistency over time.

00:00
Introduction to Precon Recon Podcast
06:23
Agency vs. In-House Marketing Perspectives
12:35
The Precon Recon Report Overview
19:41
The Importance of Storytelling in Marketing
25:51
Maintaining Brand Consistency Over Time
32:18
Creating Unique Buyer Experiences
41:08
The Importance of Early Marketing Involvement
48:22
Embracing Creativity in Real Estate Solutions

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

]]> In this episode of the Precon Recon podcast, Justin Frenette speaks with Loren Jackson about her journey in the real estate marketing industry, the importance of storytelling, and the evolving landscape of buyer behavior in the real estate market. They discuss the significance of the Precon Recon Report, which aims to provide insights into market trends and effective marketing strategies. 

Loren shares her experiences working on various projects, emphasizing the need for creativity, collaboration, and data-driven marketing to engage buyers effectively and maintain brand consistency over time.

00:00
Introduction to Precon Recon Podcast
06:23
Agency vs. In-House Marketing Perspectives
12:35
The Precon Recon Report Overview
19:41
The Importance of Storytelling in Marketing
25:51
Maintaining Brand Consistency Over Time
32:18
Creating Unique Buyer Experiences
41:08
The Importance of Early Marketing Involvement
48:22
Embracing Creativity in Real Estate Solutions

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

]]> Thu, 08 May 2025 05:12:51 -0700 Justin Frenette, CEO Him & Her Justin Frenette, CEO Him & Her 3058 In this episode of the Precon Recon podcast, Justin Frenette speaks with Loren Jackson about her journey in the real estate marketing industry, the importance of storytelling, and the evolving landscape of buyer behavior in the real estate market. They discuss the significance of the Precon Recon Report, which aims to provide insights into market trends and effective marketing strategies. 

Loren shares her experiences working on various projects, emphasizing the need for creativity, collaboration, and data-driven marketing to engage buyers effectively and maintain brand consistency over time.

00:00
Introduction to Precon Recon Podcast
06:23
Agency vs. In-House Marketing Perspectives
12:35
The Precon Recon Report Overview
19:41
The Importance of Storytelling in Marketing
25:51
Maintaining Brand Consistency Over Time
32:18
Creating Unique Buyer Experiences
41:08
The Importance of Early Marketing Involvement
48:22
Embracing Creativity in Real Estate Solutions

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

]]> real estate, pre-construction, marketing, branding, condo No The Future of Development is Design-Driven | Pre-Con Recon Podcast Ep. 3 3 3 The Future of Development is Design-Driven | Pre-Con Recon Podcast Ep. 3 full 8c067452-0eb0-4d34-a078-84d324d9587a https://share.transistor.fm/s/b2f436a2 In this episode of the Precon Recon podcast, Justin Frenette speaks with Jordan Taylor, Vice President of Sales and Marketing at Deco Homes. They discuss Jordan's journey in real estate development, the importance of a broad skill set, and Deco's design-forward philosophy. 

The conversation also covers branding and marketing strategies, the role of storytelling in real estate projects, and the exploration of large-scale projects like Lakeview Village and Base 31. They touch on the shift to secondary markets and the significance of purpose-built rentals, concluding with insights on future trends in real estate.

00:00
Introduction to Precon Recon Podcast
06:25
The Importance of a Broad Skill Set
17:19
Branding and Marketing Strategies at Deco
26:11
Internal vs External Teams in Development
31:13
Innovative Urban Development Projects
39:21
Exploring Secondary Markets in Real Estate
46:20
Future Trends in Real Estate Development

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

]]> In this episode of the Precon Recon podcast, Justin Frenette speaks with Jordan Taylor, Vice President of Sales and Marketing at Deco Homes. They discuss Jordan's journey in real estate development, the importance of a broad skill set, and Deco's design-forward philosophy. 

The conversation also covers branding and marketing strategies, the role of storytelling in real estate projects, and the exploration of large-scale projects like Lakeview Village and Base 31. They touch on the shift to secondary markets and the significance of purpose-built rentals, concluding with insights on future trends in real estate.

00:00
Introduction to Precon Recon Podcast
06:25
The Importance of a Broad Skill Set
17:19
Branding and Marketing Strategies at Deco
26:11
Internal vs External Teams in Development
31:13
Innovative Urban Development Projects
39:21
Exploring Secondary Markets in Real Estate
46:20
Future Trends in Real Estate Development

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

]]> Thu, 08 May 2025 05:11:57 -0700 Justin Frenette, CEO Him & Her Justin Frenette, CEO Him & Her 2960 In this episode of the Precon Recon podcast, Justin Frenette speaks with Jordan Taylor, Vice President of Sales and Marketing at Deco Homes. They discuss Jordan's journey in real estate development, the importance of a broad skill set, and Deco's design-forward philosophy. 

The conversation also covers branding and marketing strategies, the role of storytelling in real estate projects, and the exploration of large-scale projects like Lakeview Village and Base 31. They touch on the shift to secondary markets and the significance of purpose-built rentals, concluding with insights on future trends in real estate.

00:00
Introduction to Precon Recon Podcast
06:25
The Importance of a Broad Skill Set
17:19
Branding and Marketing Strategies at Deco
26:11
Internal vs External Teams in Development
31:13
Innovative Urban Development Projects
39:21
Exploring Secondary Markets in Real Estate
46:20
Future Trends in Real Estate Development

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

]]> real estate, pre-construction, marketing, branding, condo No Marketing Real Estate That Builds Community | Pre-Con Recon Podcast Ep. 2 2 2 Marketing Real Estate That Builds Community | Pre-Con Recon Podcast Ep. 2 full 999eab73-2fec-4e91-9b4a-2a0d08e374ab https://share.transistor.fm/s/38a8e6b4 In this episode of the Pre-Con Recon podcast, Justin Frenette speaks with Angela Walsh, Marketing Director at Sifton Properties. They discuss Angela's career journey in real estate, the importance of community building, and innovative marketing strategies that enhance customer experience. 

Angela shares insights on Sifton's legacy, current projects, and the impact of technology on real estate marketing. The conversation also touches on market trends, product offerings, and the future opportunities for Sifton Properties.

00:00
Introduction to Pre-Construction Real Estate Marketing
03:00
Angela Walsh's Career Journey in Real Estate
05:54
The Role of Sifton Properties in Community Building
09:06
Mentorship and Leadership Lessons in Marketing
11:54
Innovative Projects and Customer Experience at Sifton
15:02
Adapting to Market Shifts and Customer Needs
18:11
Brand Cohesion Across Diverse Business Units
21:04
Leveraging Technology in Real Estate Marketing
24:04
Future Opportunities and Customer Experience Enhancements

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

]]> In this episode of the Pre-Con Recon podcast, Justin Frenette speaks with Angela Walsh, Marketing Director at Sifton Properties. They discuss Angela's career journey in real estate, the importance of community building, and innovative marketing strategies that enhance customer experience. 

Angela shares insights on Sifton's legacy, current projects, and the impact of technology on real estate marketing. The conversation also touches on market trends, product offerings, and the future opportunities for Sifton Properties.

00:00
Introduction to Pre-Construction Real Estate Marketing
03:00
Angela Walsh's Career Journey in Real Estate
05:54
The Role of Sifton Properties in Community Building
09:06
Mentorship and Leadership Lessons in Marketing
11:54
Innovative Projects and Customer Experience at Sifton
15:02
Adapting to Market Shifts and Customer Needs
18:11
Brand Cohesion Across Diverse Business Units
21:04
Leveraging Technology in Real Estate Marketing
24:04
Future Opportunities and Customer Experience Enhancements

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

]]> Thu, 08 May 2025 05:10:41 -0700 Justin Frenette, CEO Him & Her Justin Frenette, CEO Him & Her 2254 In this episode of the Pre-Con Recon podcast, Justin Frenette speaks with Angela Walsh, Marketing Director at Sifton Properties. They discuss Angela's career journey in real estate, the importance of community building, and innovative marketing strategies that enhance customer experience. 

Angela shares insights on Sifton's legacy, current projects, and the impact of technology on real estate marketing. The conversation also touches on market trends, product offerings, and the future opportunities for Sifton Properties.

00:00
Introduction to Pre-Construction Real Estate Marketing
03:00
Angela Walsh's Career Journey in Real Estate
05:54
The Role of Sifton Properties in Community Building
09:06
Mentorship and Leadership Lessons in Marketing
11:54
Innovative Projects and Customer Experience at Sifton
15:02
Adapting to Market Shifts and Customer Needs
18:11
Brand Cohesion Across Diverse Business Units
21:04
Leveraging Technology in Real Estate Marketing
24:04
Future Opportunities and Customer Experience Enhancements

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

]]> real estate, pre-construction, marketing, branding, condo No How Data Is Shaping the Future of Real Estate Development | Pre-Con Recon Podcast Ep. 1 1 1 How Data Is Shaping the Future of Real Estate Development | Pre-Con Recon Podcast Ep. 1 full 3553caa7-cc0e-403c-b662-ab48378b9f62 https://share.transistor.fm/s/cc01c787 In this episode of the Pre-Con Recon Podcast, Justin Frenette speaks with Ryan Mounsey from Urban Insights about the intricacies of urban planning and real estate development. They discuss the importance of data in making informed decisions, the growing trend of purpose-built rentals, and the potential for office to residential conversions.

Ryan shares insights on navigating stalled projects, the approval process, and innovative housing solutions for the future. The conversation emphasizes the role of creativity in urban development and the need for developers to align their projects with city visions.

00:00
Introduction to Urban Insights and Its Mission
10:17
Navigating Market Challenges and Opportunities
18:54
Office to Residential Conversions
30:39
Understanding the Approval Process
36:33
Creativity in Urban Planning and Development

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

]]> In this episode of the Pre-Con Recon Podcast, Justin Frenette speaks with Ryan Mounsey from Urban Insights about the intricacies of urban planning and real estate development. They discuss the importance of data in making informed decisions, the growing trend of purpose-built rentals, and the potential for office to residential conversions.

Ryan shares insights on navigating stalled projects, the approval process, and innovative housing solutions for the future. The conversation emphasizes the role of creativity in urban development and the need for developers to align their projects with city visions.

00:00
Introduction to Urban Insights and Its Mission
10:17
Navigating Market Challenges and Opportunities
18:54
Office to Residential Conversions
30:39
Understanding the Approval Process
36:33
Creativity in Urban Planning and Development

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

]]> Wed, 07 May 2025 09:43:35 -0700 Justin Frenette, CEO Him & Her Justin Frenette, CEO Him & Her 2424 In this episode of the Pre-Con Recon Podcast, Justin Frenette speaks with Ryan Mounsey from Urban Insights about the intricacies of urban planning and real estate development. They discuss the importance of data in making informed decisions, the growing trend of purpose-built rentals, and the potential for office to residential conversions.

Ryan shares insights on navigating stalled projects, the approval process, and innovative housing solutions for the future. The conversation emphasizes the role of creativity in urban development and the need for developers to align their projects with city visions.

00:00
Introduction to Urban Insights and Its Mission
10:17
Navigating Market Challenges and Opportunities
18:54
Office to Residential Conversions
30:39
Understanding the Approval Process
36:33
Creativity in Urban Planning and Development

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

]]> real estate, pre-construction, marketing, branding, condo No