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    <copyright>Copyright © 2019 Kent Gustavson</copyright>
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    <itunes:summary>Daily tips on podcasting.</itunes:summary>
    <itunes:subtitle>Daily tips on podcasting..</itunes:subtitle>
    <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
    <itunes:owner>
      <itunes:name>Kent Gustavson</itunes:name>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>22. Talk About What Gets Your Ideas Flowing</title>
      <itunes:title>22. Talk About What Gets Your Ideas Flowing</itunes:title>
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      <description>
        <![CDATA[<p>0:10 Why podcasting isn’t going anywhere.</p><p>1:11 Think about what inspires and excites you.</p><p>1:49 Talk about whatever you are obsessed with.</p><p>2:07 How to let your ideas flow.</p>]]>
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      <content:encoded>
        <![CDATA[<p>0:10 Why podcasting isn’t going anywhere.</p><p>1:11 Think about what inspires and excites you.</p><p>1:49 Talk about whatever you are obsessed with.</p><p>2:07 How to let your ideas flow.</p>]]>
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      <pubDate>Wed, 31 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
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      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>177</itunes:duration>
      <itunes:summary>Talking about what gets you going.</itunes:summary>
      <itunes:subtitle>Talking about what gets you going.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>21. USB Microphones</title>
      <itunes:title>21. USB Microphones</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>0:27 Should you use a USB microphone?</p><p>0:51 Other microphone choices to consider.</p><p>1:33 Why you should always trust your own ears.</p><p>1:43 Considering the placement of your microphone.</p><p>2:31 Why you should test different kinds of microphones.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:27 Should you use a USB microphone?</p><p>0:51 Other microphone choices to consider.</p><p>1:33 Why you should always trust your own ears.</p><p>1:43 Considering the placement of your microphone.</p><p>2:31 Why you should test different kinds of microphones.</p>]]>
      </content:encoded>
      <pubDate>Tue, 30 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
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      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>237</itunes:duration>
      <itunes:summary>About USB microphones and more.</itunes:summary>
      <itunes:subtitle>About USB microphones and more.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>20. Podcasts Are Becoming Emergent</title>
      <itunes:title>20. Podcasts Are Becoming Emergent</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6832756c-3271-46aa-8bbd-8a48a57d8579</guid>
      <link>https://share.transistor.fm/s/271f65f0</link>
      <description>
        <![CDATA[<p>0:18 The creative process: chipping vs. building. </p><p>1:06 How podcasts are becoming emergent. </p><p>1:45 Documenting the ordinary to inspire others. </p><p>2:13 Why you should podcast like a dog.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:18 The creative process: chipping vs. building. </p><p>1:06 How podcasts are becoming emergent. </p><p>1:45 Documenting the ordinary to inspire others. </p><p>2:13 Why you should podcast like a dog.</p>]]>
      </content:encoded>
      <pubDate>Mon, 29 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
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      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>165</itunes:duration>
      <itunes:summary>About the creative process.</itunes:summary>
      <itunes:subtitle>About the creative process.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>19. Podcast Description</title>
      <itunes:title>19. Podcast Description</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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        <![CDATA[<p>0:19 Branding and podcast descriptions. </p><p>0:39 Thinking about your target demographic.</p><p>1:09 Why you should tell people exactly what they’ll get if they listen.</p><p>1:24 How to write a podcast description</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:19 Branding and podcast descriptions. </p><p>0:39 Thinking about your target demographic.</p><p>1:09 Why you should tell people exactly what they’ll get if they listen.</p><p>1:24 How to write a podcast description</p>]]>
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      <pubDate>Sun, 28 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
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      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>143</itunes:duration>
      <itunes:summary>About telling people what they are listening to.</itunes:summary>
      <itunes:subtitle>About telling people what they are listening to.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>18. Fear</title>
      <itunes:title>18. Fear</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/38289fd7</link>
      <description>
        <![CDATA[<p>0:16 Dealing with fear.</p><p>0:55 Why it really is important to share your story.<br>1:09 Fighting fears, in publishing and podcasting. </p><p>1:40 Why you need to just do it. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:16 Dealing with fear.</p><p>0:55 Why it really is important to share your story.<br>1:09 Fighting fears, in publishing and podcasting. </p><p>1:40 Why you need to just do it. </p>]]>
      </content:encoded>
      <pubDate>Sat, 27 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/38289fd7/073493df.mp3" length="5263907" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>145</itunes:duration>
      <itunes:summary>About the fear of being out there.</itunes:summary>
      <itunes:subtitle>About the fear of being out there.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>17. Naming Episodes</title>
      <itunes:title>17. Naming Episodes</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">40b98610-156c-4a8b-b6b4-87636da78cc7</guid>
      <link>https://share.transistor.fm/s/176f592e</link>
      <description>
        <![CDATA[<p>0:23 Why your episode title can make a big difference in branding.</p><p>1:15 The importance of numbering your episodes.</p><p>1:40 Elements to consider when naming your episode. </p><p>1:51 Creating a title for your interview episode. </p><p>2:38 Why you should consider your podcast tone and audience.</p><p>2:54 Testing and getting feedback.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:23 Why your episode title can make a big difference in branding.</p><p>1:15 The importance of numbering your episodes.</p><p>1:40 Elements to consider when naming your episode. </p><p>1:51 Creating a title for your interview episode. </p><p>2:38 Why you should consider your podcast tone and audience.</p><p>2:54 Testing and getting feedback.</p>]]>
      </content:encoded>
      <pubDate>Fri, 26 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/176f592e/8f9347a9.mp3" length="7652864" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>220</itunes:duration>
      <itunes:summary>About the importance of naming your episodes and how to name podcast episode.</itunes:summary>
      <itunes:subtitle>About the importance of naming your episodes and how to name podcast episode.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>16. A Place to Listen</title>
      <itunes:title>16. A Place to Listen</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/8dbf80cd</link>
      <description>
        <![CDATA[<p>0:12 How we have been conditioned to listening.</p><p>0:46 Finding people to listen to you.</p><p>1:06 Why the second wave of podcasting is undersaturated.</p><p>1:40 Documenting the world around you</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:12 How we have been conditioned to listening.</p><p>0:46 Finding people to listen to you.</p><p>1:06 Why the second wave of podcasting is undersaturated.</p><p>1:40 Documenting the world around you</p>]]>
      </content:encoded>
      <pubDate>Thu, 25 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/8dbf80cd/01fbffd0.mp3" length="6321043" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>178</itunes:duration>
      <itunes:summary>Everyone listens to something</itunes:summary>
      <itunes:subtitle>Everyone listens to something</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>15. Recording Indoors</title>
      <itunes:title>15. Recording Indoors</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d63a1743-8cc3-415e-835a-f3d3f6c40e1b</guid>
      <link>https://share.transistor.fm/s/e46a7e50</link>
      <description>
        <![CDATA[<p>0:25 Why it’s so complicated to record outdoors.</p><p>1:11 Strategies for reducing background noise.</p><p>1:50 Identifying sound and choosing where to record.</p><p>2:50 Why podcasting doesn’t have to be broadcast quality. </p><p>3:08 Determining the level of your microphone.</p><p>3:48 Trust your ears.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:25 Why it’s so complicated to record outdoors.</p><p>1:11 Strategies for reducing background noise.</p><p>1:50 Identifying sound and choosing where to record.</p><p>2:50 Why podcasting doesn’t have to be broadcast quality. </p><p>3:08 Determining the level of your microphone.</p><p>3:48 Trust your ears.</p>]]>
      </content:encoded>
      <pubDate>Wed, 24 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/e46a7e50/7048dc34.mp3" length="9443943" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>276</itunes:duration>
      <itunes:summary>About what to be aware of while recording a podcast. Recording podcast outside - is it possible?</itunes:summary>
      <itunes:subtitle>About what to be aware of while recording a podcast. Recording podcast outside - is it possible?</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>14. Share Your Uniqueness</title>
      <itunes:title>14. Share Your Uniqueness</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2c4fee1c-862a-448d-bf07-f25b9a2aa727</guid>
      <link>https://share.transistor.fm/s/d9168164</link>
      <description>
        <![CDATA[<p>0:27 Why everyone really should share their story.</p><p>1:07 Everyone has something unique to share.</p><p>1:42 Why podcasting is about your story, not making money.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:27 Why everyone really should share their story.</p><p>1:07 Everyone has something unique to share.</p><p>1:42 Why podcasting is about your story, not making money.</p>]]>
      </content:encoded>
      <pubDate>Tue, 23 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/d9168164/a176f38d.mp3" length="4556906" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>140</itunes:duration>
      <itunes:summary>About why you should start a podcast and uniqueness of everyone’s story.</itunes:summary>
      <itunes:subtitle>About why you should start a podcast and uniqueness of everyone’s story.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>13. Stumbling</title>
      <itunes:title>13. Stumbling</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ae1eba42-6a42-4381-b05e-3dea3ff0a2cc</guid>
      <link>https://share.transistor.fm/s/6bdd9af6</link>
      <description>
        <![CDATA[<p>0:15 What is stumbling.</p><p>0:55 How stumbling can benefit your podcast.</p><p>1:27 Finding the balance in editing your podcast</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:15 What is stumbling.</p><p>0:55 How stumbling can benefit your podcast.</p><p>1:27 Finding the balance in editing your podcast</p>]]>
      </content:encoded>
      <pubDate>Mon, 22 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/6bdd9af6/95b7909e.mp3" length="5540302" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>154</itunes:duration>
      <itunes:summary>About stumbling while speaking.</itunes:summary>
      <itunes:subtitle>About stumbling while speaking.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>12. A Great Way to Build Your Following</title>
      <itunes:title>12. A Great Way to Build Your Following</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b6fea0c1-d4e6-48f7-a293-0bf30f8d3558</guid>
      <link>https://share.transistor.fm/s/bb7a4256</link>
      <description>
        <![CDATA[<p>0:15 Financially investing in books vs. a podcast.</p><p>0:53 Why you shouldn’t worry about monetizing your podcast.</p><p>1:36 Podcasting as an intimate experience with your listener.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:15 Financially investing in books vs. a podcast.</p><p>0:53 Why you shouldn’t worry about monetizing your podcast.</p><p>1:36 Podcasting as an intimate experience with your listener.</p>]]>
      </content:encoded>
      <pubDate>Sun, 21 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/bb7a4256/703d1c86.mp3" length="5277329" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>146</itunes:duration>
      <itunes:summary>About being present in a listener's home.</itunes:summary>
      <itunes:subtitle>About being present in a listener's home.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>11. Plosives</title>
      <itunes:title>11. Plosives</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3e8516ad-34b0-4522-9bec-3d52c2db8619</guid>
      <link>https://share.transistor.fm/s/7ec6230b</link>
      <description>
        <![CDATA[<p>0:22 What are plosives?</p><p>1:02 Why certain sounds create distortions.</p><p>2:03 How to deal with plosives.</p><p>2:32 Avoiding feedback while recording.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:22 What are plosives?</p><p>1:02 Why certain sounds create distortions.</p><p>2:03 How to deal with plosives.</p><p>2:32 Avoiding feedback while recording.</p>]]>
      </content:encoded>
      <pubDate>Sat, 20 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/7ec6230b/80da02f8.mp3" length="7135150" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>204</itunes:duration>
      <itunes:summary>About how microphones react to air, how to speak into the mic and how to deal with the plosives. </itunes:summary>
      <itunes:subtitle>About how microphones react to air, how to speak into the mic and how to deal with the plosives. </itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>10. Access People's Ears</title>
      <itunes:title>10. Access People's Ears</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">72e8760b-19cb-49c4-b338-0db8d4cafb77</guid>
      <link>https://share.transistor.fm/s/a08769fc</link>
      <description>
        <![CDATA[<p>0:26 How podcasting involves your underused sense.</p><p>1:04 Why are our eyes are over-exhausted.</p><p>1:31 Slowing down to escape the interruptions. </p><p>1:57 Podcasting as an opportunity to access people’s ears.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:26 How podcasting involves your underused sense.</p><p>1:04 Why are our eyes are over-exhausted.</p><p>1:31 Slowing down to escape the interruptions. </p><p>1:57 Podcasting as an opportunity to access people’s ears.</p>]]>
      </content:encoded>
      <pubDate>Fri, 19 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/a08769fc/a35f0421.mp3" length="5646369" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>157</itunes:duration>
      <itunes:summary>About our over-exhausted eyes and underused ears and why the podcast is the solution</itunes:summary>
      <itunes:subtitle>About our over-exhausted eyes and underused ears and why the podcast is the solution</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>09. How to Talk in Front of a Mic</title>
      <itunes:title>09. How to Talk in Front of a Mic</itunes:title>
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      <link>https://share.transistor.fm/s/e27aeb73</link>
      <description>
        <![CDATA[<p>0:26 Visualizing microphones.</p><p>2:08 How to create good sound.</p><p>2:41 Tips for different microphones.</p><p>3:31 Why listening is the best method</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:26 Visualizing microphones.</p><p>2:08 How to create good sound.</p><p>2:41 Tips for different microphones.</p><p>3:31 Why listening is the best method</p>]]>
      </content:encoded>
      <pubDate>Thu, 18 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/e27aeb73/ece2d11a.mp3" length="9784645" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>287</itunes:duration>
      <itunes:summary>About tips for creating the best sound with your microphone</itunes:summary>
      <itunes:subtitle>About tips for creating the best sound with your microphone</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>08. Podcasting Emotion and Space</title>
      <itunes:title>08. Podcasting Emotion and Space</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0708569a-11d1-49b2-8766-58387f0f070b</guid>
      <link>https://share.transistor.fm/s/e19aa40e</link>
      <description>
        <![CDATA[<p>0:28 The significance of raw emotion in recording.</p><p>1:55 What makes great podcasts great. </p><p>2:24 The magic of voice and sound</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:28 The significance of raw emotion in recording.</p><p>1:55 What makes great podcasts great. </p><p>2:24 The magic of voice and sound</p>]]>
      </content:encoded>
      <pubDate>Wed, 17 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/e19aa40e/fc915716.mp3" length="6469693" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>183</itunes:duration>
      <itunes:summary>About emotions in the recording.</itunes:summary>
      <itunes:subtitle>About emotions in the recording.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>07. Podcasting While Driving</title>
      <itunes:title>07. Podcasting While Driving</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8b5e5683-8ecd-4ad7-83b5-20648028dd91</guid>
      <link>https://share.transistor.fm/s/de7ce5b7</link>
      <description>
        <![CDATA[<p>0:17 Why we can listen while we drive, but probably shouldn’t eat.</p><p>1:01 Challenge: can you drive while you speak?</p><p>1:32 Treating your podcast like a friend in the car.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:17 Why we can listen while we drive, but probably shouldn’t eat.</p><p>1:01 Challenge: can you drive while you speak?</p><p>1:32 Treating your podcast like a friend in the car.</p>]]>
      </content:encoded>
      <pubDate>Tue, 16 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/de7ce5b7/8e952329.mp3" length="4716185" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>128</itunes:duration>
      <itunes:summary>About driving and speaking.</itunes:summary>
      <itunes:subtitle>About driving and speaking.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>06. Realness of Podcasting</title>
      <itunes:title>06. Realness of Podcasting</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d657e294-54ad-4df3-a5a6-70323d3bad5e</guid>
      <link>https://share.transistor.fm/s/66ca6563</link>
      <description>
        <![CDATA[<p>0:19 The pros and cons of social media.</p><p>1:07 The illusion of social media vs. the realness of podcasting.</p><p>1:53 Why your voice needs to be heard.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:19 The pros and cons of social media.</p><p>1:07 The illusion of social media vs. the realness of podcasting.</p><p>1:53 Why your voice needs to be heard.</p>]]>
      </content:encoded>
      <pubDate>Mon, 15 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/66ca6563/84db1c80.mp3" length="7010761" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>200</itunes:duration>
      <itunes:summary>About social media and podcasting.</itunes:summary>
      <itunes:subtitle>About social media and podcasting.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>05. Ways of Recording</title>
      <itunes:title>05. Ways of Recording</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8e081166-2fce-4cdb-80e5-38c9f2546799</guid>
      <link>https://share.transistor.fm/s/68002a8c</link>
      <description>
        <![CDATA[<p>0:28 The ubiquity of microphones.</p><p>0:42 Thinking about your current sound.</p><p>1:16 How to take one step forward in recording.</p><p>1:56 Experimenting with recording.</p><p>2:55 How external sound can add to the atmosphere of your podcast.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:28 The ubiquity of microphones.</p><p>0:42 Thinking about your current sound.</p><p>1:16 How to take one step forward in recording.</p><p>1:56 Experimenting with recording.</p><p>2:55 How external sound can add to the atmosphere of your podcast.</p>]]>
      </content:encoded>
      <pubDate>Sun, 14 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/68002a8c/eb59017c.mp3" length="8023606" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>232</itunes:duration>
      <itunes:summary>About the easiest ways you can record yourself.</itunes:summary>
      <itunes:subtitle>About the easiest ways you can record yourself.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>04. Describe Surroundings When Podcasting</title>
      <itunes:title>04. Describe Surroundings When Podcasting</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">79106e87-f312-416b-b683-089c597740db</guid>
      <link>https://share.transistor.fm/s/1a2d840a</link>
      <description>
        <![CDATA[<p>0:22 How to use description in podcasting.</p><p>0:38 Setting the scene.</p><p>1:13 Podcasting as a new medium.</p><p>1:38 How sharing your world shares value.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:22 How to use description in podcasting.</p><p>0:38 Setting the scene.</p><p>1:13 Podcasting as a new medium.</p><p>1:38 How sharing your world shares value.</p>]]>
      </content:encoded>
      <pubDate>Sat, 13 Jul 2019 07:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/1a2d840a/7e5e9237.mp3" length="5248941" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>145</itunes:duration>
      <itunes:summary> About the use of description in podcasting.</itunes:summary>
      <itunes:subtitle> About the use of description in podcasting.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>03. Tech Availability</title>
      <itunes:title>03. Tech Availability</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cb9aac69-ced6-4b6e-94c7-76f021edd3c3</guid>
      <link>https://share.transistor.fm/s/f2f9accd</link>
      <description>
        <![CDATA[<p>0:29 Why I love realistic podcasts.</p><p>0:52 The first wave of podcasting was more techy - and more tricky.</p><p>1:22 The benefits of having a recording and listening device in your hand.</p><p>1:55 Why there’s still time to get into podcasting.</p><p>2:15 Be careful of overproducing your podcast.</p><p>2:26 Why it’s ok for listeners to hear the imperfections in your podcast.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:29 Why I love realistic podcasts.</p><p>0:52 The first wave of podcasting was more techy - and more tricky.</p><p>1:22 The benefits of having a recording and listening device in your hand.</p><p>1:55 Why there’s still time to get into podcasting.</p><p>2:15 Be careful of overproducing your podcast.</p><p>2:26 Why it’s ok for listeners to hear the imperfections in your podcast.</p>]]>
      </content:encoded>
      <pubDate>Fri, 12 Jul 2019 13:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/f2f9accd/4cfe10c2.mp3" length="6047996" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>170</itunes:duration>
      <itunes:summary>About the transition of podcasting from techy and tricky to simple and easy.</itunes:summary>
      <itunes:subtitle>About the transition of podcasting from techy and tricky to simple and easy.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>02. Podcasting Not Broadcasting</title>
      <itunes:title>02. Podcasting Not Broadcasting</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">28f4faab-ac78-4785-a383-fdfc44ccd841</guid>
      <link>https://share.transistor.fm/s/5cb66d49</link>
      <description>
        <![CDATA[<p>0:17 Why we are in the second wave of podcasting.</p><p>0:42 Thinking like a podcaster, not a broadcaster.</p><p>0:54 Focusing on conversation and atmosphere.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:17 Why we are in the second wave of podcasting.</p><p>0:42 Thinking like a podcaster, not a broadcaster.</p><p>0:54 Focusing on conversation and atmosphere.</p>]]>
      </content:encoded>
      <pubDate>Fri, 12 Jul 2019 12:00:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/5cb66d49/eb36aa21.mp3" length="3524646" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>91</itunes:duration>
      <itunes:summary>About the second wave of podcasting, conversation and atmosphere.</itunes:summary>
      <itunes:subtitle>About the second wave of podcasting, conversation and atmosphere.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>01. The Podcast is the New Long-Form Media</title>
      <itunes:title>01. The Podcast is the New Long-Form Media</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8197aad8-cfc7-439a-b0ff-f5689ce046f2</guid>
      <link>https://share.transistor.fm/s/84016f21</link>
      <description>
        <![CDATA[<p>0:15 Introducing Podcasts That Matter</p><p>0:28 Why podcasts are a big part of our lives.</p><p>0:55 How podcasts empower you to be a thought leader.</p><p>1:32 Encouragement to lead others.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>0:15 Introducing Podcasts That Matter</p><p>0:28 Why podcasts are a big part of our lives.</p><p>0:55 How podcasts empower you to be a thought leader.</p><p>1:32 Encouragement to lead others.</p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Jul 2019 12:10:00 -0700</pubDate>
      <author>Podcasts That Matter</author>
      <enclosure url="https://media.transistor.fm/84016f21/9eed88c8.mp3" length="4484910" type="audio/mpeg"/>
      <itunes:author>Podcasts That Matter</itunes:author>
      <itunes:duration>121</itunes:duration>
      <itunes:summary>Podcasts are becoming a part of our lives and you can be a thought leader through podcasting.</itunes:summary>
      <itunes:subtitle>Podcasts are becoming a part of our lives and you can be a thought leader through podcasting.</itunes:subtitle>
      <itunes:keywords>podcasts, recording, creating podcasts, tips ,how to create podcast</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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