Podcasting with Zuri Berry

Is it too soon to add Threads to your podcast social media strategy?

Zuri Berry — Wed, 02 Aug 2023 21:18:38 -0400

Threads is Meta's alleged Twitter killer. It's built on the infrastructure of Instagram's two billion monthly active users. And while Threads currently lacks essential features for podcast discovery, such as search functionality and marketing tools, it has all of the characteristics of a growing and viable distribution channel for podcasters.

Need some help? See how ZMC Podcasts can help you enhance your brand and save you precious time by visiting https://zmcpodcasts.com. Subscribe to my newsletter for more insights at https://zmcpodcasts.com/newsletter. And follow me on Twitter @ZMCPodcasts or on Instagram @ZMCpodcasts.

Podcasting with Eman Ismail, host of Mistakes That Made Me

Zuri Berry — Mon, 12 Jun 2023 07:00:00 -0400

This episode is different. I wanted to talk with someone I’ve worked with who has had a successful podcast launch, who is podcasting to build their brand authority, and who is focused on storytelling, which is at the heart of everything that I do here at ZMC.

So, naturally, I started talking with Eman Ismail. She is an expert copywriter and email strategist, and the host of Mistakes That Made Me, which I produce and edit.

In this episode, we walk through how she landed on the concept of her show, the most difficult part about podcasting, how the podcast has impacted her business and advice she has for anyone who wants to start a podcast.

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

RESOURCES MENTIONED IN THIS EPISODE:

Podcasting the news? Major news events can be a great showcase for your podcast

Zuri Berry — Sun, 12 Mar 2023 22:37:45 -0400

Podcasting the news helps build effective relationships with your listeners, increases the trust between the listener and the host, and is a cost-effective way to educate your audience on an ongoing basis. A weekend filled with news events illustrates why.

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

RESOURCES MENTIONED IN THIS EPISODE:

Is a video-first podcasting strategy right for your brand?

Zuri Berry — Thu, 02 Feb 2023 14:48:10 -0500

A recent Morning Consult survey showed that 46% of active podcast listeners prefer consuming podcasts with video. Only 42% wanted audio-only podcasts.

The reason? 51% said they wanted to see the reactions of the host and guest, and 50% of their survey respondents indicated that video helps them better focus on the podcast.

This new data demonstrates that video podcasts help your engagement efforts. And there are several more benefits to using a video-first podcasting strategy that make that clear. Listen to the episode to understand why.

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

RESOURCES MENTIONED IN THIS EPISODE:

How artificial intelligence tools will drive podcasting in 2023

Zuri Berry — Thu, 05 Jan 2023 07:36:35 -0500

Podcasters need to understand how artificial intelligence will drive the industry forward in 2023 and specifically how these new tools will help their production and business needs.

0:00 Intro

0:30 How can artificial intelligence tools help podcasters?

3:59 Transcripts lead to new opportunities

5:15 Instantly generated marketing and promotional materials

6:42 Summary

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

RESOURCES MENTIONED IN THIS EPISODE:

Need some help? See how ZMC Podcasts can help you enhance your brand and save precious time by visiting https://zmcpodcasts.com. Subscribe to my newsletter for more insights at https://zmcpodcasts.com/newsletter. And follow me on Linkedin (https://linkedin.com/company/zmcpodcasts) or on Instagram https://instagram.com/zmcpodcasts.

The easiest way to edit a podcast for audio storytellers

Zuri Berry — Sun, 04 Dec 2022 06:00:00 -0500

The easiest way to edit a podcast for audio storytellers is by simplifying your storytelling devices, music, and tools. But simple isn’t always good, and in fact, it can be quite boring. So, the only way to easily produce a great podcast is by using a storytelling framework and process that you can duplicate.

This month, I walk through what you should consider in your storytelling framework and your production process to help make creating a great podcast as seamless as possible.

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

Mentions in the episode:

The podcast interview framework that’ll improve your storytelling: https://zmcpodcasts.com/2022/05/podcast-interview-framework/

The Pivot Fund Pod: How news orgs can be smarter with their money: https://www.youtube.com/watch?v=hkGW98PiVSc

Descript (All-in-One Audio & Video Editing): https://www.descript.com/?lmref=ocEPcA

Use these questions to build your storytelling framework:

What problem or complication am I addressing?
What’s my hook?
What insights do I want my audience to get or think about?
What is my chief insight or takeaway?
For my resolution, how do I want my audience to think about the problem or complication moving forward?
What other audio elements am I going to include in my podcast?

About Zuri Berry: I’m the founder and principal producer of ZMC Podcasts. I’ve spent two decades working as a multimedia journalist specializing in professional audio and video production, local news, digital strategy, and social media strategy. For more on me, visit https://zuriberry.com.

How to nail your podcast introduction

Zuri Berry — Tue, 25 Oct 2022 14:18:22 -0400

The best way to start your podcast is by demonstrating value. I’m going to break down what that means here. So if you really want to nail your podcast introduction, follow along for tips and advice that’ll help boost your creativity and storytelling.

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

The podcast interview framework that'll improve your storytelling

Zuri Berry — Mon, 03 Oct 2022 18:48:14 -0400

I explain how Freytag’s Pyramid is the only podcast interview framework that has universal appeal to brands and individual content creators. Use this framework to improve your audio storytelling. Listen to find out how.

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

RESOURCES MENTIONED IN THIS EPISODE:

Here’s the podcast interview framework that’ll improve your storytelling: https://zmcpodcasts.com/2022/05/podcast-interview-framework/
The Ezra Klein Show: https://www.nytimes.com/column/ezra-klein-podcast
More examples of Freytag’s Pyramid: https://www.clearvoice.com/blog/what-is-freytags-pyramid-dramatic-structure/

What do you need to start a podcast? Go beyond the basics

Zuri Berry — Sun, 02 Oct 2022 18:29:11 -0400

We all need microphones, audio editing software, music, and a storytelling framework. But we also need a foundation to ensure each podcast can launch and grow successfully. Here’s what you need to go beyond the basics and avoid the pain points in the podcast development process.

For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.

RESOURCES MENTIONED IN THIS EPISODE:

What do you need to start a podcast? Go beyond the basics: https://zmcpodcasts.com/2022/10/what-do-you-need-to-start-a-podcast-beyond-the-basics/
Transistor.fm website example: https://saas.transistor.fm/
Podcast website builder Podcastpage.io: https://podcastpage.io/
The Pivot Fund is a good example of a video graphics package for a podcast: https://www.youtube.com/watch?v=qrQhUK0GA58
Khalida DuBose’s podcast: https://www.khalidadubose.com/podcast
AirTable’s podcast editorial calendar template: https://airtable.com/shrwUUBeDPGFUkgRv/tblGCz6U8Ym692EqE/viwTcoNcRPxvRONh2
My startup checklist for podcasts [2022]: https://zmcpodcasts.com/2021/03/my-startup-checklist-for-podcasts-and-a-guide-for-beginners/