Podcasting for Consultants Transistor (https://transistor.fm) https://feeds.transistor.fm/podcasting-for-consultants Learn how to launch a podcast that builds trust with ideal clients and generates revenue for your consulting practice. Whether you're an independent or running a larger consulting firm, this show covers everything you need to know - starting with episodes that guide you through the first steps you'll need to take to successfully launch a podcast that provides consistent leads and sales. Hosted by Spotlight Podcasting founder Jonathan Baillie Strong, you will also hear interviews with leading consultants who will be sharing how they have been growing their own businesses through podcasting and how you can do the same. Copyright 2025 Spotlight Podcasting 2c7fa4dd-7f5d-5f0b-9bfe-3fdf6c05e156 yes Welcome to Podcasting for Consultants en Sat, 27 Sep 2025 21:44:46 -0400 Sat, 27 Sep 2025 21:45:11 -0400 https://podcastingforconsultants.net https://img.transistor.fm/0dFlf96jdt3YrCr72lP2uq8GqZsrxOHCaAU_C6zH9o0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Nzc4/NWM3ZWY3MTAwZDg4/MDBiNjVhMmIwMTVi/Y2ZlOS5qcGVn.jpg Podcasting for Consultants https://podcastingforconsultants.net episodic Spotlight Podcasting Learn how to launch a podcast that builds trust with ideal clients and generates revenue for your consulting practice. Whether you're an independent or running a larger consulting firm, this show covers everything you need to know - starting with episodes that guide you through the first steps you'll need to take to successfully launch a podcast that provides consistent leads and sales. Hosted by Spotlight Podcasting founder Jonathan Baillie Strong, you will also hear interviews with leading consultants who will be sharing how they have been growing their own businesses through podcasting and how you can do the same. Learn how to launch a podcast that builds trust with ideal clients and generates revenue for your consulting practice. Spotlight Podcasting jonathan@spotlightpodcasting.com No No Your Questions Answered 12 12 Your Questions Answered full 959e69f8-4f52-4aed-a307-fe4656c14f3c https://share.transistor.fm/s/52e975b7 Throughout this series, Jonathan has talked about everything that goes into making a podcast from understanding the goal for your podcast, your return on investment, pre-production, production, post-production, branding, equipment needed and how to distribute your podcast. 

In this episode of Podcasting for Consultants, Jonathan wraps up the first season by answering some questions that came up relating to episode frequency, length, how to interview and more.

Listen to this episode and learn about:

  • How to make meaningful relationships with your ideal clients
  • More recommendations on naming your podcast
  • Framing your show around a discussion
  • Interviewing styles and tips
  • How often should you release episodes?
  • How long should episodes be?
]]> Throughout this series, Jonathan has talked about everything that goes into making a podcast from understanding the goal for your podcast, your return on investment, pre-production, production, post-production, branding, equipment needed and how to distribute your podcast. 

In this episode of Podcasting for Consultants, Jonathan wraps up the first season by answering some questions that came up relating to episode frequency, length, how to interview and more.

Listen to this episode and learn about:

  • How to make meaningful relationships with your ideal clients
  • More recommendations on naming your podcast
  • Framing your show around a discussion
  • Interviewing styles and tips
  • How often should you release episodes?
  • How long should episodes be?
]]> Thu, 01 Jul 2021 06:00:00 -0400 Spotlight Podcasting Spotlight Podcasting 899 Throughout this series, Jonathan has talked about everything that goes into making a podcast from understanding the goal for your podcast, your return on investment, pre-production, production, post-production, branding, equipment needed and how to distribute your podcast. 

In this episode of Podcasting for Consultants, Jonathan wraps up the first season by answering some questions that came up relating to episode frequency, length, how to interview and more.

Listen to this episode and learn about:

  • How to make meaningful relationships with your ideal clients
  • More recommendations on naming your podcast
  • Framing your show around a discussion
  • Interviewing styles and tips
  • How often should you release episodes?
  • How long should episodes be?
]]> No How to Distribute and Promote Your Podcast 11 11 How to Distribute and Promote Your Podcast full baa02772-2658-4a54-b430-27439754e4fb https://share.transistor.fm/s/3f9cef6a The distribution structure of podcasting is an outgrowth of blogging. In particular, podcasting uses RSS, also known as “Really Simple Syndication.” For many people who are not familiar with podcasting tools and technology, this might be confusing and even intimidating. But that shouldn’t stop you from making your own podcast.

In this episode of Podcasting for Consultants, Jonathan will tell you exactly how a podcast is distributed and how to grow your audience to get optimal results.

Listen to this episode and learn about:

  • Where are podcasts distributed? (2:06)
  • Should you include video in your podcast? (4:39)
  • Leveraging your guests audience and network (8:48)
  • Why promoting on social media is mainly for visibility (9:39)
  • Where to find more podcast listeners (12:07)

Book a discovery call

]]> The distribution structure of podcasting is an outgrowth of blogging. In particular, podcasting uses RSS, also known as “Really Simple Syndication.” For many people who are not familiar with podcasting tools and technology, this might be confusing and even intimidating. But that shouldn’t stop you from making your own podcast.

In this episode of Podcasting for Consultants, Jonathan will tell you exactly how a podcast is distributed and how to grow your audience to get optimal results.

Listen to this episode and learn about:

  • Where are podcasts distributed? (2:06)
  • Should you include video in your podcast? (4:39)
  • Leveraging your guests audience and network (8:48)
  • Why promoting on social media is mainly for visibility (9:39)
  • Where to find more podcast listeners (12:07)

Book a discovery call

]]> Thu, 24 Jun 2021 06:00:00 -0400 Spotlight Podcasting Spotlight Podcasting 1264 The distribution structure of podcasting is an outgrowth of blogging. In particular, podcasting uses RSS, also known as “Really Simple Syndication.” For many people who are not familiar with podcasting tools and technology, this might be confusing and even intimidating. But that shouldn’t stop you from making your own podcast.

In this episode of Podcasting for Consultants, Jonathan will tell you exactly how a podcast is distributed and how to grow your audience to get optimal results.

Listen to this episode and learn about:

  • Where are podcasts distributed? (2:06)
  • Should you include video in your podcast? (4:39)
  • Leveraging your guests audience and network (8:48)
  • Why promoting on social media is mainly for visibility (9:39)
  • Where to find more podcast listeners (12:07)

Book a discovery call

]]> No Beyond the Interview: Show Notes & Repurposing 10 10 Beyond the Interview: Show Notes & Repurposing full e57bedd7-3feb-4f3b-8467-9eb1931e1c13 https://share.transistor.fm/s/342f5192 Show notes help reinforce an episode's message by complementing the audio content with a summary of the discussions, creating an in-depth look at a topic that can be consumed audibly and visually.

In this episode of Podcasting for Consultants, Jonathan will explain how episode descriptions, show notes and repurposing your episodes are key components for your B2B podcast.

Listen to this episode and learn about:

  • What are episode descriptions?
  • Reformatting your podcast into other mediums
  • Why is this important for your podcast?
  • Breakdown of podcast show notes

Book your discovery call here

]]> Show notes help reinforce an episode's message by complementing the audio content with a summary of the discussions, creating an in-depth look at a topic that can be consumed audibly and visually.

In this episode of Podcasting for Consultants, Jonathan will explain how episode descriptions, show notes and repurposing your episodes are key components for your B2B podcast.

Listen to this episode and learn about:

  • What are episode descriptions?
  • Reformatting your podcast into other mediums
  • Why is this important for your podcast?
  • Breakdown of podcast show notes

Book your discovery call here

]]> Thu, 17 Jun 2021 06:00:00 -0400 Spotlight Podcasting Spotlight Podcasting 470 Show notes help reinforce an episode's message by complementing the audio content with a summary of the discussions, creating an in-depth look at a topic that can be consumed audibly and visually.

In this episode of Podcasting for Consultants, Jonathan will explain how episode descriptions, show notes and repurposing your episodes are key components for your B2B podcast.

Listen to this episode and learn about:

  • What are episode descriptions?
  • Reformatting your podcast into other mediums
  • Why is this important for your podcast?
  • Breakdown of podcast show notes

Book your discovery call here

]]> No The Best Software And Technology For Podcasting 9 9 The Best Software And Technology For Podcasting full b83459e4-db11-4203-873b-2a5c2cfcda45 https://share.transistor.fm/s/d60a8609 The world of podcasting is evolving rapidly and there are many great pieces of software and technology available to help you get started. 

In this episode of Podcasting for Consultants, Jonathan will explore some of the best options for podcasters looking to create a professional-sounding podcast.

Listen to this episode and learn about:

  • Tools to record your own voice
  • Platforms for recording remote interviews
  • Different audio editing tools
  • Media hosting for your podcast

Mentioned on this episode:

]]> The world of podcasting is evolving rapidly and there are many great pieces of software and technology available to help you get started. 

In this episode of Podcasting for Consultants, Jonathan will explore some of the best options for podcasters looking to create a professional-sounding podcast.

Listen to this episode and learn about:

  • Tools to record your own voice
  • Platforms for recording remote interviews
  • Different audio editing tools
  • Media hosting for your podcast

Mentioned on this episode:

]]> Thu, 10 Jun 2021 06:00:00 -0400 Spotlight Podcasting Spotlight Podcasting 775 The world of podcasting is evolving rapidly and there are many great pieces of software and technology available to help you get started. 

In this episode of Podcasting for Consultants, Jonathan will explore some of the best options for podcasters looking to create a professional-sounding podcast.

Listen to this episode and learn about:

  • Tools to record your own voice
  • Platforms for recording remote interviews
  • Different audio editing tools
  • Media hosting for your podcast

Mentioned on this episode:

]]> No Essential Equipment For Your Podcast Recording Setup 8 8 Essential Equipment For Your Podcast Recording Setup full 76cb77b4-f0de-4764-94cf-446e8b373b09 https://share.transistor.fm/s/0c294917 If you're starting a podcast, you might be wondering what equipment is needed to create your show. 

In this episode of Podcasting for Consultants, Jonathan will talk about the basic equipment that's required for recording podcasts in the comfort of your own home or even in a studio.

Listen to this episode and learn about:

  • What microphone should you get?
  • Audio accessories to consider
  • Headphones or earphones?
  • Audio interfaces for home set ups

Equipment mentioned on the show:

]]> If you're starting a podcast, you might be wondering what equipment is needed to create your show. 

In this episode of Podcasting for Consultants, Jonathan will talk about the basic equipment that's required for recording podcasts in the comfort of your own home or even in a studio.

Listen to this episode and learn about:

  • What microphone should you get?
  • Audio accessories to consider
  • Headphones or earphones?
  • Audio interfaces for home set ups

Equipment mentioned on the show:

]]> Thu, 03 Jun 2021 06:00:00 -0400 Spotlight Podcasting Spotlight Podcasting 769 If you're starting a podcast, you might be wondering what equipment is needed to create your show. 

In this episode of Podcasting for Consultants, Jonathan will talk about the basic equipment that's required for recording podcasts in the comfort of your own home or even in a studio.

Listen to this episode and learn about:

  • What microphone should you get?
  • Audio accessories to consider
  • Headphones or earphones?
  • Audio interfaces for home set ups

Equipment mentioned on the show:

]]> No How To Brand Your B2B Podcast 7 7 How To Brand Your B2B Podcast full 5d8f749b-0e9a-448d-be2d-7d165b57e567 https://share.transistor.fm/s/319d31df If you already have a name and concept for your show, the next thing to consider is how your show will look and sound. It needs a logo and graphics that will make people take notice. And then there is the audio branding – what should your intro sound like? What about your outro? How do you get listeners hooked from the first episode? 

In this episode of Podcasting for Consultants, Jonathan will be diving into the overall branding for your podcast from taglines, audio branding, trailers, everything in between, and more.

Listen to this episode and learn about:

  • Things to keep in mind when branding your podcast
  • Crafting an elevator pitch for your podcast
  • The importance of audio branding
]]> If you already have a name and concept for your show, the next thing to consider is how your show will look and sound. It needs a logo and graphics that will make people take notice. And then there is the audio branding – what should your intro sound like? What about your outro? How do you get listeners hooked from the first episode? 

In this episode of Podcasting for Consultants, Jonathan will be diving into the overall branding for your podcast from taglines, audio branding, trailers, everything in between, and more.

Listen to this episode and learn about:

  • Things to keep in mind when branding your podcast
  • Crafting an elevator pitch for your podcast
  • The importance of audio branding
]]> Thu, 27 May 2021 06:00:00 -0400 Spotlight Podcasting Spotlight Podcasting 655 If you already have a name and concept for your show, the next thing to consider is how your show will look and sound. It needs a logo and graphics that will make people take notice. And then there is the audio branding – what should your intro sound like? What about your outro? How do you get listeners hooked from the first episode? 

In this episode of Podcasting for Consultants, Jonathan will be diving into the overall branding for your podcast from taglines, audio branding, trailers, everything in between, and more.

Listen to this episode and learn about:

  • Things to keep in mind when branding your podcast
  • Crafting an elevator pitch for your podcast
  • The importance of audio branding
]]> No How to Name Your Podcast 6 6 How to Name Your Podcast full 98b3d396-17a6-43b2-9d34-41fefdeaa3b8 https://share.transistor.fm/s/f81d0c3d Naming your podcast is an important part of your branding. Many people choose to listen to podcasts based on their names. People often get stuck with naming a podcast, but it doesn’t have to be so hard. 

In this episode of Podcasting for Consultants, Jonathan will walk you through the steps of coming up with a name that will resonate with your listeners and ideal guests.

Listen to this episode and learn about:

  • Do’s and don'ts for naming your podcast
  • Why you shouldn’t name your show after your expertise
  • Ways of brainstorming names

Links & resources mentioned:

]]> Naming your podcast is an important part of your branding. Many people choose to listen to podcasts based on their names. People often get stuck with naming a podcast, but it doesn’t have to be so hard. 

In this episode of Podcasting for Consultants, Jonathan will walk you through the steps of coming up with a name that will resonate with your listeners and ideal guests.

Listen to this episode and learn about:

  • Do’s and don'ts for naming your podcast
  • Why you shouldn’t name your show after your expertise
  • Ways of brainstorming names

Links & resources mentioned:

]]> Thu, 20 May 2021 06:00:00 -0400 Spotlight Podcasting Spotlight Podcasting 578 Naming your podcast is an important part of your branding. Many people choose to listen to podcasts based on their names. People often get stuck with naming a podcast, but it doesn’t have to be so hard. 

In this episode of Podcasting for Consultants, Jonathan will walk you through the steps of coming up with a name that will resonate with your listeners and ideal guests.

Listen to this episode and learn about:

  • Do’s and don'ts for naming your podcast
  • Why you shouldn’t name your show after your expertise
  • Ways of brainstorming names

Links & resources mentioned:

]]> No Turning Guests Into Clients - The Full Process 5 5 Turning Guests Into Clients - The Full Process full 8985251f-7767-4af2-a54d-cf681af13d8a https://share.transistor.fm/s/819a0ec2 Do you want to know how to turn interview guests into clients or strategic partners for your business?

In this episode of Podcasting for Consultants, Jonathan will discuss all the fundamentals, from getting clear on your ideal client profile, to setting up outreach systems and structuring your interview process to optimize for long term relationship building.

Listen to this episode and learn about:

  • Defining your ideal guest vs ideal listeners
  • Two questions to ask yourself when looking for guests
  • Guest outreach and systems using conferences, communities, Linkedin
  • Tools for tracking outreach and management systems
  • The end to end process of podcast production 

Tools mentioned:

More links/resources:

]]> Do you want to know how to turn interview guests into clients or strategic partners for your business?

In this episode of Podcasting for Consultants, Jonathan will discuss all the fundamentals, from getting clear on your ideal client profile, to setting up outreach systems and structuring your interview process to optimize for long term relationship building.

Listen to this episode and learn about:

  • Defining your ideal guest vs ideal listeners
  • Two questions to ask yourself when looking for guests
  • Guest outreach and systems using conferences, communities, Linkedin
  • Tools for tracking outreach and management systems
  • The end to end process of podcast production 

Tools mentioned:

More links/resources:

]]> Thu, 13 May 2021 06:00:00 -0400 Spotlight Podcasting Spotlight Podcasting 1262 Do you want to know how to turn interview guests into clients or strategic partners for your business?

In this episode of Podcasting for Consultants, Jonathan will discuss all the fundamentals, from getting clear on your ideal client profile, to setting up outreach systems and structuring your interview process to optimize for long term relationship building.

Listen to this episode and learn about:

  • Defining your ideal guest vs ideal listeners
  • Two questions to ask yourself when looking for guests
  • Guest outreach and systems using conferences, communities, Linkedin
  • Tools for tracking outreach and management systems
  • The end to end process of podcast production 

Tools mentioned:

More links/resources:

]]> No Building Out Your Podcast Production Team: What You Need To Know 4 4 Building Out Your Podcast Production Team: What You Need To Know full aa5a06d2-3892-49c7-8bb1-9652cc68e614 https://share.transistor.fm/s/43ca85be Producing a podcast is no easy task. There are many different responsibilities and moving parts required to have a show that runs smoothly. 

In this episode of Podcasting for Consultants, Jonathan will go over the different options available and what you will need to consider.

Listen to this episode and learn about:

  • How many people does it take to produce a successful podcast?
  • Importance of keeping up to date with the podcast industry
  • How different types of podcast production services compare

Links/resources mentioned:

]]> Producing a podcast is no easy task. There are many different responsibilities and moving parts required to have a show that runs smoothly. 

In this episode of Podcasting for Consultants, Jonathan will go over the different options available and what you will need to consider.

Listen to this episode and learn about:

  • How many people does it take to produce a successful podcast?
  • Importance of keeping up to date with the podcast industry
  • How different types of podcast production services compare

Links/resources mentioned:

]]> Thu, 06 May 2021 06:00:00 -0400 Spotlight Podcasting Spotlight Podcasting 558 Producing a podcast is no easy task. There are many different responsibilities and moving parts required to have a show that runs smoothly. 

In this episode of Podcasting for Consultants, Jonathan will go over the different options available and what you will need to consider.

Listen to this episode and learn about:

  • How many people does it take to produce a successful podcast?
  • Importance of keeping up to date with the podcast industry
  • How different types of podcast production services compare

Links/resources mentioned:

]]> No How to Calculate ROI for Your Interview Podcast 3 3 How to Calculate ROI for Your Interview Podcast full 3b1b3a72-bcf4-4eb1-b5dc-a520c9a1a053 https://share.transistor.fm/s/30c11e8a Before launching a podcast for your consulting business, it's helpful to determine how this pays off financially in the long run. 

In this episode of Podcasting for Consultants, Jonathan shares a simple formula that helps calculate the profit and return on investment from a B2B interview podcast.  It is a continuation of the fundamentals previously mentioned in the past podcasts. 

Listen to this episode and learn about:

  • How to easily calculate your ROI
  • Recording interviews in batches to maximize return on time
  • The importance of having an ideal client profile

Use our tool to calculate the potential profit and ROI from starting a revenue generating interview podcast

]]> Before launching a podcast for your consulting business, it's helpful to determine how this pays off financially in the long run. 

In this episode of Podcasting for Consultants, Jonathan shares a simple formula that helps calculate the profit and return on investment from a B2B interview podcast.  It is a continuation of the fundamentals previously mentioned in the past podcasts. 

Listen to this episode and learn about:

  • How to easily calculate your ROI
  • Recording interviews in batches to maximize return on time
  • The importance of having an ideal client profile

Use our tool to calculate the potential profit and ROI from starting a revenue generating interview podcast

]]> Thu, 29 Apr 2021 06:00:00 -0400 Spotlight Podcasting Spotlight Podcasting 547 Before launching a podcast for your consulting business, it's helpful to determine how this pays off financially in the long run. 

In this episode of Podcasting for Consultants, Jonathan shares a simple formula that helps calculate the profit and return on investment from a B2B interview podcast.  It is a continuation of the fundamentals previously mentioned in the past podcasts. 

Listen to this episode and learn about:

  • How to easily calculate your ROI
  • Recording interviews in batches to maximize return on time
  • The importance of having an ideal client profile

Use our tool to calculate the potential profit and ROI from starting a revenue generating interview podcast

]]> No Should You Start a Podcast for Your Consulting Business? 2 2 Should You Start a Podcast for Your Consulting Business? full 13b3851e-837a-4592-88ac-332d58669b52 https://share.transistor.fm/s/a37b3e84 With the growth of podcasting, many consultants wonder if starting a show is right for their business.
In this episode we talk about different possible show formats, which business goals a show can align with, resources considerations to take into account and what the exceptions are when it comes to starting a podcast.

]]> With the growth of podcasting, many consultants wonder if starting a show is right for their business.
In this episode we talk about different possible show formats, which business goals a show can align with, resources considerations to take into account and what the exceptions are when it comes to starting a podcast.

]]> Thu, 22 Apr 2021 06:00:00 -0400 Spotlight Podcasting Spotlight Podcasting 999 With the growth of podcasting, many consultants wonder if starting a show is right for their business.
In this episode we talk about different possible show formats, which business goals a show can align with, resources considerations to take into account and what the exceptions are when it comes to starting a podcast.

]]> No What Makes a Podcast Successful? 1 1 What Makes a Podcast Successful? full 5d394d64-dc81-49a6-abe1-d1bcbb4d60be https://share.transistor.fm/s/59249deb In this introductory episode to Podcasting for Consultants we'll talk about how to define success in podcasting. You'll hear about Jonathan's background, how he ended up working with some of the most well known names and how this podcast will help consultants launch their own shows to help grow their businesses.

Find out more and book a discovery call with our team at https://podcastingforconsultants.net

]]> In this introductory episode to Podcasting for Consultants we'll talk about how to define success in podcasting. You'll hear about Jonathan's background, how he ended up working with some of the most well known names and how this podcast will help consultants launch their own shows to help grow their businesses.

Find out more and book a discovery call with our team at https://podcastingforconsultants.net

]]> Thu, 15 Apr 2021 06:00:00 -0400 Spotlight Podcasting Spotlight Podcasting 249 In this introductory episode to Podcasting for Consultants we'll talk about how to define success in podcasting. You'll hear about Jonathan's background, how he ended up working with some of the most well known names and how this podcast will help consultants launch their own shows to help grow their businesses.

Find out more and book a discovery call with our team at https://podcastingforconsultants.net

]]> No Welcome to Podcasting for Consultants Welcome to Podcasting for Consultants trailer 8f9195aa-9f07-411a-8fbd-a8a1a13e9a8d https://share.transistor.fm/s/ff1f2e6e In this introductory episode to Podcasting for Consultants, you’ll learn about three things: what makes podcasts successful, the purpose of this podcast, and future expectations for listeners.

You'll hear about Jonathan's background, business, how he ended up working with some of the most well known names, and how this podcast will help consultants launch their own shows to help grow their businesses.

Listen to this episode and learn about:

  • Jonathan’s Introduction & Background
  • What a successful podcast really is
  • Focusing on business results rather than download numbers
  • Working with a high end production agency for your podcast

Book your discovery call here

]]> In this introductory episode to Podcasting for Consultants, you’ll learn about three things: what makes podcasts successful, the purpose of this podcast, and future expectations for listeners.

You'll hear about Jonathan's background, business, how he ended up working with some of the most well known names, and how this podcast will help consultants launch their own shows to help grow their businesses.

Listen to this episode and learn about:

  • Jonathan’s Introduction & Background
  • What a successful podcast really is
  • Focusing on business results rather than download numbers
  • Working with a high end production agency for your podcast

Book your discovery call here

]]> Mon, 05 Apr 2021 06:00:00 -0400 Spotlight Podcasting Spotlight Podcasting 99 In this introductory episode to Podcasting for Consultants, you’ll learn about three things: what makes podcasts successful, the purpose of this podcast, and future expectations for listeners.

You'll hear about Jonathan's background, business, how he ended up working with some of the most well known names, and how this podcast will help consultants launch their own shows to help grow their businesses.

Listen to this episode and learn about:

  • Jonathan’s Introduction & Background
  • What a successful podcast really is
  • Focusing on business results rather than download numbers
  • Working with a high end production agency for your podcast

Book your discovery call here

]]> No