We are at a turning point in animal care.
For decades, we’ve focused on nutrition, mobility, and behavior—but we’ve overlooked one of the most powerful influences on an animal’s well-being…

Sound.
Hearing is the first sense animals rely on to interpret their environment. It shapes their stress levels, their behavior, their safety—and their emotional health.
And yet…
Until now, there has been no formal pathway for professionals to truly understand and apply this knowledge in a clinical or everyday setting.
That’s exactly why I created the Certified Sound Behaviorist™ program. https://www.petacoustics.com/certified-sound-behaviorist

The quiet, beautiful, slightly quirky things… that only dog parents truly understand.
If you know, you know.
Only a dog parent understands that you can identify your dog by the sound of their walk.

The rhythm of their nails on hardwood.
 The soft shuffle on carpet.
 The excited gallop when you open the treat jar.
You don’t even have to look up.
 You know whether it’s curiosity, play, or “I need to go out” just by the tempo. And here’s the deeper layer:
 Dogs are listening to us just as closely.

They know our car engine.
 Our sighs. The difference between our “It’s okay” and our “It’s time.”

Sound is relationship.

Today’s episode is dedicated to a very special group of people…People who have lint rollers in every room.
People who’ve accepted that black clothing is now a memory. People who say things like,
 “I can’t move, the cat is sleeping on me.” This episode is for cat owners.

Because there are things only cat owners understand.

For decades, veterinarians have observed changes in animals that could not always be explained by physical examination alone. Animals who appeared physically healthy, yet were vigilant. Animals who struggled to settle in clinical environments. Animals whose behavior shifted depending on their environment.

What we now understand is that sound is one of the primary biological signals influencing the nervous system.

And veterinarians are beginning to see this clearly.

How do we scale our veterinary services… without burning out our teams or compromising care? Today, I want to share how clinics are using sound therapy and hearing health—through
 Pet Acoustics Inc.—as a practical, workflow-friendly way to grow. Not as a “nice extra.” But as real clinical infrastructure.

Why scaling today looks different When most people hear the word scale, they think:
More rooms.
More appointments.
More staff.
But in real clinics, the biggest barrier to growth isn’t space.

It’s stress.
Stress in the patient.
 Stress in the room.
 Stress in the team.

An anxious animal slows everything down: handling takes longer, more people are needed in the room, safety risks increase, and emotionally… it’s exhausting.

I’m Janet Marlow—and today… we’re having a little fun.

Because I get asked one question more than almost anything else:

“Okay Janet… but when should I actually use sound therapy?”

And my answer is always the same:

More often than you think.

So today’s episode is all about how to use sound therapy in as many real-life pet moments as possible—
 big moments, small moments, messy moments, adorable moments… and yes—sometimes very chaotic ones.

We’re going to keep this simple.

If your pet has ears…
 this episode is for you.

And just so you know—
 you can use Pet Acoustics sound therapy anywhere, anytime.

You can download Pet Acoustics+ on any device from the App Store or Google Play, and start listening right away with a subscription.

Or—if you love a simple, ready-to-go solution—you can use one of our pre-loaded Pet Acoustics speakers, available at
petacoustics.com/shop.

So whether you’re at home, on the road, at the groomer, in a clinic, or curled up on the couch with your best friend…

Let’s talk about how sound therapy fits into real life—
 the beautiful, unpredictable life you share with your pet.

Let’s listen in.

 2026 — A New Era of Compassionate Pet Care Because the way we care for pets is changing.
 And it’s changing in hopeful, deeply human ways.
If you look at the last decade, pets went from “companions”…
 to family. From afterthoughts in healthcare…to emotional priorities in our lives.
2026 represents something powerful:
A world where pet care isn’t only about treatment…
It’s about experience, comfort, emotional well-being, and dignity.
And that shift isn’t technological first.

It’s heart first.

This is Episode 33:
 The Pet Hearing Test Revolution — How Sound Is Transforming Preventive Care for Dogs & Cats

There’s a moment many pet parents experience…
 A moment where something changes, and we can’t quite name it.
Maybe your dog doesn’t come running when you call.
 Maybe your cat no longer reacts to familiar household sounds.
 Maybe they startle more easily…
 Or withdraw…
 Or cling a little tighter.

And suddenly, you wonder:
 Are they ignoring me? Are they confused? Are they aging? Or… is something deeper happening?

Sound is how our pets connect to the world.
 It’s how they feel safe.
 It’s part of how they love us.       Music by Janet Marlow, "Essence"

Today’s episode is a special one, because the holiday season is officially here. And while we might love the sparkle, the gatherings, and the excitement… our pets often feel very differently.
Today we’re talking about:

How to soften the sound environment in your home
Why holiday noise triggers anxiety in dogs and cats
And how music can help before, during, and after holiday events
So let’s dive in—because your pet deserves a peaceful holiday, too.  Music by Janet Marlow from Jingle Tunes for Pets

Today’s episode asks a timeless question:
 👉 What is your pet trying to tell you?

We’ll journey through science, emotion, and sound — drawing from research around the world, from the University of Glasgow to Penn Vet, and yes, from our own discoveries here at Pet Acoustics.
 Because understanding what our pets hear… changes how we care.

Today, we’re talking about something that every cat parent knows all too well — getting your cat to the veterinarian. The carrier, the car ride, the waiting room — it can all add up to stress for both of you. But there’s good news: understanding how cats hear and using sound science can turn this challenging experience into a calm, even comforting, routine.

Today, we’re focusing on a subject that often goes overlooked: hearing health in cats. Cats are masters of concealment—when it comes to illness or sensory decline, they’re far more subtle than dogs. This makes hearing loss and auditory stress particularly easy to miss. (Music by Janet Marlow)

Street reactivity happens when a dog suddenly reacts to a trigger, another dog passing by, a skateboard rolling past, or a loud truck rattling down the street. What feels like background noise to us can feel overwhelming to them. Remember, dogs hear at frequencies almost twice as high as humans, which means their world is filled with layers of sound we don’t even notice. ( Music by Janet Marlow)

If you’ve recently tried the Pet Acoustics+ App hearing test or noticed that your dog or cat isn’t responding quite the way they used to, you might be wondering—has my pet lost some of their hearing? The truth is, hearing loss is more common than many realize. But with awareness, the right steps, and a bit of creativity, you can help your pet adapt and continue to thrive. ©Music by Janet Marlow

Hi, I’m Janet Marlow, sound behaviorist and founder of Pet Acoustics. In this episode of We’re All Ears, we’re going to step into the world of birds—how they hear, why their ears are so different, and the superpower they have that we humans can only dream of: regenerating hearing.
By the end, you’ll not only know more about your feathered neighbors, but you’ll also see how studying them could shape the future of hearing health—for pets, for people, and for our understanding of sound itself.

You know, people often ask me how I came to develop music specifically for pets—music based on frequency. And honestly, it was never something I set out to do at the very beginning. My background has always been in music. I spent years as a composer and performer, studying the nuance of sound, harmony, and vibration. But along the way, I began to notice something fascinating: the way animals responded to sound was not only real, but profound. 

 Picture this: you’re out for a walk and see a fluffy, happy pup bounding along. Someone says, “Oh, this is Bella — she’s a doodle.”
 But what does that mean? Is she a Labradoodle? A Goldendoodle? A Bernedoodle? Maybe even a Sheepadoodle? The truth is, “doodle” has become a catch-all for a wide variety of poodle crosses. From the standard to the mini, the genetics can mix into a rainbow of sizes, coats, and personalities. That’s why when you meet a doodle on the street, it’s nearly impossible to guess its lineage.

We’ll also take you behind the scenes of a groundbreaking project I had the privilege to create the Boehringer Ingelheim Relax Trax initiative  along with peer-reviewed research published in the Journal of Equine Science and a University of Lublin study that measured exactly how Pet Acoustics’ music impacts horses."

The Transition
 After months of having everyone at home, pets get used to the constant companionship—walks on demand, extra playtime, and being surrounded by their favorite humans. Suddenly, routines shift. The house becomes quiet, doors close behind their people, and for many pets, this feels unsettling.

Today, we’re diving into a topic important to many pet parents: canine seizures and how sound, specifically through the Pet Acoustics+ App, can provide immediate comfort and support recovery. Seizures often hit unexpectedly. While the ictal phase may be brief, the anxiety and disorientation that follow—the post‑ictal phase—can linger for hours. During that time, providing a calming environment is crucial.

The answer is yes — and the science is fascinating. For a long time, separation anxiety was thought to be primarily a canine issue. But recent studies have shown that cats, too, form deep attachment bonds with their humans.

It’s often overlooked, but hearing loss is a silent issue in senior pets. According to veterinary studies, including data published in the International Animal Health Journal, approximately 20% of senior dogs experience undetected hearing loss. Feline hearing decline, though less visible, follows a similar trend.

What Even Is a ‘Sound Lifestyle’?

 You’ve heard of clean eating, yoga for dogs, and spa days for cats. But a ‘sound lifestyle’ for pets? Not as trendy—yet.
 For them, the world is a loud, layered orchestra, and not always a pleasant one. 

Today, we're diving into the mysterious and marvelous contributions of one of the world’s most beloved companions: the cat. These whiskered wonders have left their paw prints on every corner of history—from ancient temples to modern science labs, from ship decks to outer space.

Yes—cats have even been to space. So curl up with your favorite feline and let’s journey through time to discover how cats have helped shape the world we live in.

So what’s really going on? And what can we do to help?

Let’s begin by understanding the science. Fireworks are unpredictable, high-decibel bursts of sound — something our pets’ ears are much more sensitive to than ours. Dogs and cats can hear frequencies up to twice as high as humans. A firework that might just startle us feels like a threat or explosion to them. It’s not just about loudness — it’s about intensity, frequency range, and the inability to predict when the next boom is coming.

Let’s talk about how we can fix that. Recommendations for sonic environments and ideal kennels by Casco Pet. And more importantly, how sound can be used intentionally to reduce stress, improve healing, and create healthier, happier spaces for dogs and cats.

For more information see www.petacoustics.com and www.cascopet.com 

For dogs, cats, and especially horses, fireworks can feel like an unpredictable, invisible threat. The sudden loud bangs, high-frequency whistles, and vibration can trigger intense fear responses. But the good news is: we can prepare. In this episode, I’ll walk you through:

• Why animals respond the way they do to fireworks
• How to create a calm, secure environment before and during the noise
• The role of sound therapy in reducing stress
• And how to use the Pet Acoustics+ app and music products for dogs, cats, and horses to support your pet’s emotional well-being.

Let’s start by understanding the science.

Episode Summary:
In this premiere episode of We’re All Ears, host Janet Marlow — internationally recognized sound behaviorist, founder of Pet Acoustics, and creator of the Pet Acoustics+ App — takes listeners inside the often-overlooked world of pet hearing health.
Janet explains how dogs (and cats) hear differently from humans, why hearing loss in dogs is far more common than most pet parents realize, and how early detection can dramatically improve a pet’s quality of life.

She shares expert advice on the signs of canine hearing loss — from subtle behavioral changes to more noticeable signs of disorientation — and explains how sound therapy and auditory enrichment can help dogs adapt and thrive.
 Janet also introduces the Pet Acoustics+ App’s free hearing test for dogs and cats, giving every pet parent an accessible tool to monitor their pet’s hearing health right from their phone.