Paris Talks Marketing

AI Tools, Content Systems, and Growth in Marketing with Jakub Grajcar

Hop Online — Thu, 14 Aug 2025 13:32:03 +0300

If you want to see how AI is changing marketing work, team roles, and content creation, this episode is for you.
In this episode Paris hosts Jakub Grajcar, the Head of Marketing at Talkie.ai. Jakub shares his path in marketing, and examines how AI is changing marketing strategies.
They discuss new skills for marketers, systems thinking, and building AI agents for specialized tasks. Jakub explains his Content Flywheel and how it turns talks into ongoing content.

Tune in to hear about AI’s role in shaping marketing jobs, channels, and the future of content.

Episode Talkpoints:

AI in Marketing: Tools and Tips
Voice Dictation and AI Configurations
AI Automation and Workflow
Future of AI and Generational Impact0:49 The Future of Marketing Jobs
The Content Flywheel Framework
The Importance of Conversations in Content Marketing
YouTube's Golden Age and Niche Content

Links and Resources:
1. Jakub Grajcar- www.linkedin.com/in/jakub-grajcar/
2. Paris Childress- https://www.linkedin.com/in/parischildress/
3. Learn more about Talkie.ai: https://talkie.ai/
4. Subscribe to Jakub's Substack Silk and Spider: https://jakubgrajcar.substack.com/
5. Listen to Scaling Practice Management: https://talkie.ai/podcast-scaling-practice-management/

AI, Sales, and the Future of Work with Chris Black

Hop Online — Thu, 24 Jul 2025 07:14:51 +0300

If you're exploring how AI is impacting sales, hiring, and team performance, this episode is for you.

Chris Black, CRO at Jolera, joins Paris to talk about how the company has grown into a global MSP with over 700 employees. He shares how they keep a startup mindset, the shift away from white-labeling, and how their channel partner strategy drives scale.
This conversation also covers the role of AI. It looks at where AI fits today, what most teams get wrong, and how it is already reshaping the way we hire, sell, and lead.

In this episode, you'll hear:

How to build strong channel partnerships
Challenges with white label-service model
How AI supports sales and marketing
What to fix before using LLMs
The future of hiring and team performance

Tune in to learn what’s working in leadership, growth, and AI adoption today.

Resources and links mentioned:
🔗 Learn more about Jolera: https://www.jolera.com/
👤 Connect with Chris: https://www.linkedin.com/in/chris-black-yyc/
📧 Email: chrisb@jolera.com
Connect with Paris: https://www.linkedin.com/in/parischildress/

Driving Digital Transformation, AI Adoption & Cybersecurity Strategy with Aniq Rajabdeen

Hop Online — Tue, 15 Jul 2025 13:56:47 +0300

Meet Aniq Rajabdeen, Head of Marketing at John Keells IT, the digital transformation arm of Sri Lanka’s largest conglomerate. With years of experience across the US and APAC, Aniq shares his frontline perspective on how enterprises are adopting AI, enhancing cybersecurity, and executing digital transformation initiatives.

This conversation covers the growing role of AI in marketing, productivity and the emerging frontier of Generative Engine Optimization (GEO). Aniq also gives practical advice for marketers and enterprises navigating digital change, including internal AI training and managing risks like hallucinations and data privacy.

Talk points:
1. What John Keells IT does: digital transformation across APAC and the Middle East
2. AI enablement for large-scale enterprises
3.The concept of “Bring Your Own AI” in corporate teams
4. How marketing teams can use AI for productivity and content creation
5.Emerging trends in Generative Engine Optimization (GEO) and AI SEO
6. Cybersecurity threats and how AI is both a solution and a challenge
7. The future of work and upskilling for AI readiness

Resources mentioned:
1.John Keells IT – https://www.johnkeellsit.com/
2. ChatGPT – https://openai.com/chatgpt
3. Microsoft Copilot – https://www.microsoft.com/en-us/microsoft-copilot/organizations

Connect with us:
1. Aniq Rajabdeen - https://lk.linkedin.com/in/aniqrajabdeen
2. Paris Childress - https://bg.linkedin.com/in/parischildress

Subscribe to the podcast and leave a review if you enjoyed the episode.

Andreas (Dre) Voniatis on Gaining Visibility in AI Search with Audience-Focused Content

Hop Online — Thu, 19 Jun 2025 12:46:50 +0300

Search is changing. AI systems now control how information is found and shown. In this episode, Andreas Voniatis, “Dre,” joins Paris to explain what this shift means for content strategy. His work focuses on helping brands appear in AI-generated responses. Andreas explains how large language models select content and why common SEO tactics are being filtered out.

The conversation covers how to build content that aligns with AI preferences. It breaks down why AI ignores low-effort pages. Dre teaches why reverse engineering AI outputs does not work, and why deep research and persona driven content now lead to visibility.

He outlines how AI surfaces sources based on originality, authority, and relevance to the user’s intent. He prepares marketers to adapt by shifting from ranking output to high effort assets that reflect what audiences actually search for in context.

Tune in to hear how AI is reshaping visibility and why generic SEO content no longer works.

Connect with Dre: https://www.linkedin.com/in/andreas-artios/

Learn more about Artios: https://artios.io/

Connect with Paris : https://www.linkedin.com/in/parischildress/

What Breaks GTM in B2B Companies with Jack Wilson

Hop Online — Thu, 12 Jun 2025 11:36:32 +0300

Jack Wilson, EVP at Amplify5, joins Paris to break down what causes GTM teams to stall. It’s not just bad leads or a slow pipeline. It’s misalignment, missed signals, and teams pulling in different directions.

Jack shares what goes wrong behind the scenes and how to catch it early. He explains how leadership gaps, vague targets, and rushed expansion plans set teams up to struggle. He also talks about where AI helps and where it doesn’t, and why trust still matters more than tech in B2B sales.

Stop guessing what’s wrong. Start fixing your go-to-market.

In this episode, you’ll learn:

How real alignment between sales and marketing drives better results
The 4 metrics Jack uses to diagnose any go-to-market team
The role of storytelling in sales and what Elvis Presley has to do with it
Why AI won’t replace human sellers any time soon
How to make international expansion work for your team

Amplify5, helps companies scale through offshoring solutions that feel personal, flexible, and fast to activate. The company was built by leaders who once sat on the client side and knew what wasn’t working ; rigid contracts, slow execution, and partners who didn’t deliver. That same mindset shapes how Jack approaches growth, team structure, and long-term success.
Check them out here: Amplify5 Website- https://amplify5.co.uk/

Connect with Jack on LinkedIn:http://linkedin.com/in/ironmanwilson
Connect with Paris Childress: https://www.linkedin.com/in/parischildress/
Remember to follow, subscribe and leave us a review on your favorite podcast app.

Cybersecurity Marketing with Jitendra Bulani :What Actually Works

Hop Online — Fri, 06 Jun 2025 16:08:26 +0300

Want to learn how a bootstrapped cybersecurity company can outsmart well-funded competitors? Jitendra is Chief Marketing Officer at Infopercept Consulting, a platform-led managed services provider in cybersecurity.

In this episode, we talk about how to win CISOs’ trust, what really drives buying decisions in this space, and how to cut through the noise with creative outreach that actually gets attention.
If you’ve ever felt stuck trying to differentiate your security product in a crowded market, or you’re wondering how to prove marketing ROI without vanity metrics, this one’s for you.
We also explore the role of AI in marketing, the evolving buyer journey, and what Jitendra would never spend on—even with 5x the budget.

In this episode, you’ll learn:
- Why Infopercept bets on use cases, not features
- How compliance drives buying decisions (more than security itself!)
- Why Infopercept avoids exhibitions and big conferences
- What fingerprint marketing is and how to build yours
- The power of highly personalized outreach for CISOs
- How AI is helping them scale insights and content creation

Resources and links:
1. Connect with Jitendra Bulani : https://www.linkedin.com/in/jitendra-bulani-21557510/
2. Connect with Paris Childress on LinkedIn: https://www.linkedin.com/in/parischildress/
3. Learn more about Infopercept : https://www.infopercept.com/
4. Listen to Barry Mainz Episode here: https://youtu.be/9HlYBu1pFCc?si=V32qyZgLCkCkNWMW

Let us know your biggest takeaway on LinkedIn!

How to Build Cybersecurity Companies Right with Lalit Shinde

Hop Online — Thu, 29 May 2025 14:56:04 +0300

In this episode, Paris speaks with Lalit Shinde, Chief Growth Officer at Sequretek. With over 30 years of experience in AI and cybersecurity, Lalit leads global growth, sales, and partnerships at the company. He also serves as a board member and mentor across multiple organizations in the tech space.

Lalit Shinde shares how his team built a cybersecurity company from the ground up and grew it to $25 million in revenue. He explains the mistakes many founders make when entering new markets, including overreliance on direct sales, unclear pricing, and targeting the wrong customers.

He discusses why channel partnerships offered a more effective path and how a clear focus helped drive growth. The conversation also looks at the role of AI in cybersecurity, including how to position it as a tool that supports human teams rather than replaces them.
Lalit also introduces Continuous Threat Exposure Management, a model that gives CISOs real-time insight into risk and offers a more practical approach than traditional risk assessments.

Topics Covered:

Going from $0 to $25M in revenue
Avoiding GTM and pricing missteps
When and why to use channel sales
AI’s real role in cybersecurity
CTEM vs. periodic risk assessment

Tune in to refine how you build, grow, or improve your cybersecurity brand.
Connect with Lalit Shinde: https://www.linkedin.com/in/lshinde/
Connect Paris Childress: https://www.linkedin.com/in/parischildress/

Cybersecurity, Strategy, and Leadership: Barry Mainz, CEO of ForeScout

Hop Online — Thu, 22 May 2025 11:00:00 +0300

What does it take to lead a cybersecurity company that protects some of the world’s most sensitive systems?

Barry Mainz, CEO of ForeScout, shares what he's learned about decision-making, trust, and communication in a high-pressure industry. This episode pulls back the curtain on how ForeScout operates—and what keeps it grounded.

Barry also talks about what gets a CISO to respond, how messaging shapes outcomes, and why internal alignment matters just as much as external strategy.

This is a clear, practical conversation about leadership, risk, and the people behind the systems.

What You’ll Hear

What messaging actually lands with security buyers
How ForeScout balances AI automation with human control.
What it takes to keep teams focused when the pressure doesn’t stop
How ForeScout works with government and critical infrastructure
The leadership habits that drive long-term trust

🎧 Like this episode?
Share it and leave us a review!

Connect with Barry Mainz: https://www.linkedin.com/in/barry-mainz-795b9511/
Connect with Paris Childress: https://www.linkedin.com/in/parischildress/

The Future of LTV with Ido Weisenberg| Voyantis.ai

Hop Online — Tue, 04 Mar 2025 12:46:37 +0200

Paris interviews Ido Weisenberg, CEO of Voyantis, a company revolutionizing customer lifetime value (LTV) prediction with AI and machine learning. Ido shares on utilizing predictive analytics to optimize customer acquisition, retention, and revenue growth for SaaS and consumer companies. He also discusses how aligning marketing and revenue goals can drive sustainable business success.

In this Episode:
- The role of AI in predicting customer LTV
- How predictive analytics improves ad spend efficiency
-Why finding the right co-founder is crucial for startup success
-How B2B SaaS companies can maximize ROI with value-based bidding
-Overcoming short-term vs. long-term revenue challenges
-The future of cookies and first-party data strategies
-How Voyantis helps companies scale with data-driven growth

Resources and Links
1. Voyantis -voyantis.ai
2. LinkedIn- Ido Wiesenberg
3. LinkedIn-Paris Childress

LLMs in 2024: A Year in Review

Paris Childress — Mon, 06 Jan 2025 13:15:07 +0200

This 2024 blog post reviews advancements in Large Language Models (LLMs). Key themes include the breaking of the GPT-4 barrier, with multiple organizations surpassing its capabilities; significant improvements in model efficiency and price reductions, making LLMs more accessible; the rise of multimodal models incorporating vision, audio, and even live video; and the emergence of inference-scaling "reasoning" models. The author also discusses challenges like the prevalence of "slop" (unwanted, unreviewed AI-generated content), the difficulty of using LLMs effectively, and the uneven distribution of LLM knowledge. The overall purpose is to summarize the year's progress in the field, highlighting both achievements and remaining obstacles.

Disrupting Urban Mobility with EV Innovation- Anne Clara Laugesen

Hop Online — Fri, 29 Nov 2024 13:52:56 +0200

In this episode, Paris sits down with Anne Clara Laugesen,, the CMO and Head of ESG at Stella Energy and Viggo. Anne shares how Viggo disrupted the traditional Danish taxi market with its all-EV fleet. And how the strategic rebranding to Stella Energy set the stage to cater to international markets and industry competitors.

Tune in to hear the challenges of launching a sustainable ride-hailing service, how to market to B2C and B2B audiences, and why Stella Energy's fast-charging network is vital for the future of mobility.

Key Highlights:

00:00 Introduction

00:22 Anne Clara's Background and Passion for Mobility

01:00 The Evolution of Viggo: From Startup to Success

02:05 Challenges and Innovations in EV Ride-Hailing

04:04 Rebranding to Stella: Strategy and Impact

15:00 Marketing Strategies for Viggo and Stella

31:23 Future of EVs

36:33 Conclusion.

Resources:

1. Viggo- https://www.viggo.com/

2.Stella Energy -https://www.stellaenergy.io/

3. Anne Clara Laugesen- https://www.linkedin.com/in/anneclara/

4. Paris Childress- https://www.linkedin.com/in/parischildress/

Digital Marketing for Higher Education with Guus Goorts

Hop Online — Tue, 19 Nov 2024 14:00:00 +0200

In this episode, Guus Goorts, education marketing expert and author of Genuinely Helpful: A Practical Guide to Effective University Websites, joins Paris to share insights on enhancing digital marketing for higher education.
They discuss optimizing university websites, leveraging AI, and creating authentic student experiences that resonate with them. The conversation also dives into using data and analytics to refine enrollment strategies, avoiding common digital outreach pitfalls, and adapting to the challenges of a digital-first world. Paris reflects on the opportunities for higher education to stay competitive, highlighting why Guus’ strategies are essential for institutions looking to thrive.

Key Talk Points
00:00 -Introduction
02:40- The Role of University Websites
04:32- Google’s E-E-A-T Principles in Education Marketing
09:55 -Balancing Social Media and Websites
14:59- Common Website Mistakes in Higher Education
25:18-AI and the Future of Higher Education Marketing
30:00-User-Generated Content: A Game-Changer
35:00 -Future Trends in Education Marketing
38:53 -Balancing AI and Human Connection
40:00 -Resources.

Resources Mentioned:
1.Genuinely Helpful: A Practical Guide to Effective University Websites by Guus Goorts – Free Copy here: https://guusgoorts.com/book/genuinely-helpful/
2. NHL Stenden University – A case study in dynamic, student-focused digital marketing: https://www.nhlstenden.com/en

Subscribe to Paris Talks Marketing for more insights on education marketing, digital strategies, and the future of student recruitment.

The Digital Transformation in Education Marketing- Martijn van de Veen

Hop Online — Tue, 29 Oct 2024 15:06:53 +0200

In this episode, Paris hosts Martijn van de Veen, Chief Business Development Officer at ICEF, for a discussion about the digital transformation reshaping education marketing. They discuss how the pandemic drove education institutions to adopt virtual recruitment tools, hybrid learning models, and digital marketing strategies, highlighting the benefits and challenges of these innovations.

Top Discussion Points

1. Pandemic-Driven Shifts in Education Marketing.

2. Role of Aggregators and Digital Platforms in Recruitment.

3. Balancing Automation with Human Connection in Education.

4. AI-Powered Tools in Education Marketing.

5. ICEF Events.

Listen to the full episode for a closer look at how education marketing is evolving through digital innovation, and how to retain the human element that makes high-impact decisions feel right.

Links and Resources:

Martijn van de Veen : https://www.linkedin.com/in/martijnvandeveen/
Paris Childress: https://www.linkedin.com/in/parischildress/
Register for ICEF Events : https://www.icef.com/events/

Protect and Grow Your Business with Cybersecurity Expert Curphy Smith

Hop Online — Thu, 17 Oct 2024 16:30:00 +0300

In this episode Paris hosts Curphy Smith, the Business Development Manager at Century Solutions Group. Curphy has a rich background in managed services and understands the evolving cyber threat landscape.

In this conversation, Curphy provides listeners with a roadmap to safeguard businesses. He also shows how to utilize cybersecurity as a catalyst for brand growth. Tune in to know how to enhance your brand’s resilience against cyber threats while driving growth.

00:00 Introduction
02:13 -AI in Cybersecurity and Marketing
07:12- Lead Generation Strategies
13:11- How Fear Influences Cybersecurity Sales
18:22- AI-Driven Cybersecurity Solutions
21:10- The Human Element in Cybersecurity
26:11- Marketing Hooks and Conversion Funnels
38:01 -The Role of Social Engineering Training
39:21 -Balancing AI and Genuine Content (39:21)
48:00 -Conclusion

Connect with Us:
1. Curphy Smith
2. Paris Childress

How to Grow, Market, and Monetize Your Podcast with Jeff Umbro

Hop Online — Thu, 10 Oct 2024 16:00:00 +0300

In this episode Paris is joined by Jeff Umbro, CEO of The Podglomerate, to dive deep into the world of podcasting.
Podcasting has become a powerful medium for brands, thought leaders, and content creators to engage with their audience, but it's not without its challenges. Paris and Jeff explore key strategies for podcast production, marketing, and monetization.
Jeff shares insights on leveraging podcast advertising platforms like AdvertiseCast, Gumball, and Spotify Ad Analytics to grow your podcast and measure ad performance. They also discuss innovative podcast formats and the value of appearing as a guest on other shows. But as Jeff Umbro puts it, it’s not a one-size-fits-all strategy. The key is to approach podcasting with clear goals, be willing to experiment with formats and marketing strategies, and consistently measure success. Tune in to learn how to use podcasting to enhance brand awareness and drive business growth.

00:00 Introduction
00:30 About The Podglomerate
04:05 Why Start a Podcast?
10:37 Effective Podcast Advertising
22:17 Podcast Measurement and Analytics
26:48 Innovative Podcast Formats
32:45 Jeff's Favorite Podcasts

Connect with Us:
1. Jeff Umbro
2. Paris Childress

Save Time and Simplify Content Sharing with Repurpose.io - Sean Malarkey

Hop Online — Thu, 03 Oct 2024 11:00:00 +0300

In this episode of Paris Talks Marketing, Paris speaks with Sean Malarkey, Co-founder and Chief Growth Officer of Repurpose.io, about how content creators can save time and simplify content sharing through effective repurposing. Discover how Repurpose.io allows you to transform a single piece of content from TikTok, Instagram, YouTube, and other platforms into unlimited, platform-optimized content that reaches audiences across YouTube, Facebook, TikTok, Snapchat, LinkedIn, and more.

Sean also shares key strategies for optimizing conversion rates and reducing churn, and discusses the importance of automating your content distribution with a single click—eliminating the need for manual sharing. Tune in to learn how to quickly build your omnipresence, automate your marketing efforts, and grow your audience across all channels.

00:00 Introduction to Paris Talks Marketing
00:28 Understanding Repurpose: A Game-Changer for Content Creators
04:11 The Shift in Social Media Content Strategy
15:11 AI's Role in Modern Business Practices
20:42 Conversion Rate Optimization Success Story
26:37 Conversion Rate Optimization Strategies
32:13 Reducing Churn with Strategic Friction
37:50 The Psychology of Customer Retention
45:13 The Power of Content Repurposing

Resources and Links
1. Check out Repurpose.io
2. Connect with Sean Malarkey
3. Connect with Paris Childress
4. Check out our episode featuring Adam Robinson: RetentionB2B Episode

The Future of Marketing: AI, Customer Relationships, and Digital Marketing | David Arnoux

Hop Online — Thu, 26 Sep 2024 17:56:31 +0300

In this episode of Paris Talks Marketing, David Arnoux, Co-Founder and CEO of Growth Tribe, shares his insights on modern marketing challenges, the role of AI in business, and principles of long-term relationship building with customers.
With over 37,000 alumni and 1,000 companies trained, Growth Tribe is at the forefront of helping organizations develop vital skills, such as project management and data visualization, to inspire their teams and close the digital skills gap. As a learning partner, they co-create blended programs that foster the behavioral and cultural changes they need to perform in a digital world. Tune in as David and Paris discuss the evolution of organic reach, customer retention strategies, and the future of marketing in an AI-driven world.

Key Topics Discussed:
00:00:00 Introduction
00:00:52 The Challenges in Organic Reach and Founder-led Marketing.
00: 11:31 Leveraging Generative AI in Marketing
00:21:34 Antifragile Organizations and Leadership in a Changing World
00:28:58 Long-Term Relationship Building in the Digital Age
00:32:07 The Role of AI in Marketing and Customer Understanding
00:37:01 The Fundamentals of Customer Psychology
00:41:52 The Future of AI Use Cases

Unlocking B2B Growth with Adam Robinson of Retention.com & RB2B

Hop Online — Thu, 06 Jun 2024 17:38:47 +0300

In this episode of Paris Talks Marketing, we dive into the marketing genius behind Adam Robinson, founder and CEO of Retention.com & RB2B. The two delve into best practices for B2B lead generation, the future of cookies and tracking in the digital world, and how to leverage LinkedIn for personal branding and business growth.

Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.

Links:

https://www.linkedin.com/in/retentionadam/

www.retention.com

https://www.rb2b.com/

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Introduction

01:09 The Magic Behind RB2B

04:27 GDPR and U.S. Technology

09:25 Marketing Strategies and Workflow

29:50 Personal Branding on LinkedIn

48:28 Final Thoughts

Revolutionizing Customer Acquisition with Preston Junger of Nift

Hop Online — Thu, 30 May 2024 15:45:00 +0300

In this episode of Paris Talks Marketing, Paris welcomes Preston Junger, VP of Restaurant Solutions at Nift. Preston shares his journey from traditional office jobs to embracing the flexible, passion-driven work culture influenced by the pandemic. He discusses Nift's innovative approach to helping restaurants acquire customers through personalized gifts, elaborating on the company's evolution and his role in driving the restaurant initiative forward. Preston also touches on his balance of professional and personal life.

Preston is currently Vice President Restaurant Solutions for Nift. Nift has redefined how restaurants acquire customers by replacing traditional advertising with gifts that drive traffic and database growth. Preston also formerly co-founded Mile Square Labs as a startup consulting company, and is board member for the company, that consists of 30+ expert advisors providing hands-on business consulting, go-to-market sales and marketing guidance for seed to series B companies in Europe, Scandinavia, South America & North America.

Prior to Nift, Preston was the former Vice President & Head of U.S. Operations for 7shifts, as well as employee hashtag#82 for Yelp where he was VP of Brand Sales for 8 years, and has been a lifelong builder & believer in new ideas and great people. Before Yelp, he led teams at IAC (Evite, Citysearch, Ticketmaster, Match.com, Expedia) Yahoo! & Apple. As a sports enthusiast, and a family man, he devotes a lot of time to the court, soccer pitch, ski slopes, lacrosse fields and traveling with his family enjoying wonderful experiences, which allows him to maintain a thoughtful and balanced perspective.

He’s an optimistic entrepreneurial-minded business leader, advisor, board member & mentor with international experience. He has a proven track record in raising the bar for success with his unique perspective and commitment to building companies, innovative thinking and execution. Junger excels in coaching and inspiring others to rally around a common mission, not following the status quo.

Links:

https://www.linkedin.com/in/prestonjunger/

https://business.gonift.com

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Introduction

00:00 The Evolution of the Workplace

03:24 Joining Nift: The Journey and Decision

11:03 Nift's Business Model

20:26 Acquiring New Restaurants for Nift

33:22 Balancing Work and Family Life

42:42 Final Thoughts

Creating Powerful Digital Content with Eric Brooker

Hop Online — Thu, 23 May 2024 15:45:00 +0300

In this episode Paris sits down with Eric Brooker, a revered business leader, author, and podcast host. Eric shares his journey of building a successful personal brand through consistent engagement on LinkedIn, leveraging the platform for immense business growth, and establishing a top 1% globally ranked podcast, 'Counsel Culture.' The two share insights on creating and repurposing content, getting notable guests, and maximizing LinkedIn's potential for personal and company branding. Eric also reveals strategies for overcoming initial discomfort in content creation.

Eric Brooker has earned respect as a keynote speaker, author, and podcast host. His career is distinguished by a track record of transformative leadership and substantial success across various organizations. Eric’s new book, "You Are Enough: Overcoming Lifelong Doubts of Worthiness," reflects his journey through personal challenges and his path to understanding self-worth. This book is complemented by his popular podcast, 'Counsel Culture', which has aired over 150 episodes since 2020, discussing leadership and culture with notable figures from diverse fields.

Links:

https://www.linkedin.com/in/ericbrooker/

https://www.ericbrooker.com

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Introduction

02:04 Who is Eric Brooker?

03:22 Eric's Journey with Building a Personal Brand on LinkedIn

08:02 Strategies for Personal and Business Growth on LinkedIn

23:31 The Art of Podcasting

38:45 Final Thoughts

Marketing in the AI Era with Alberto Rizzoli of V7

Hop Online — Thu, 16 May 2024 15:45:00 +0300

In this episode of Paris Talks Marketing, Paris talks with Alberto Rizzoli, co-founder of V7, a platform advancing the automation of AI data labeling. They delve into the significant role of AI in marketing, the ethical use of AI in creating genuine content and the risks of saturating the market with AI-generated content.

Alberto Rizzoli is co-Founder of V7, a work automation platform that speeds up the labeling of AI data and is used by over 350 companies including GE, Siemens, Merck, and MIT.

Alberto founded his first startup at age 19 becoming MakerFaire’s 20under20. In 2015, he founded Aipoly with Simon Edwardsson - the first consumer app running convolutional neural networks on smartphones for real-time image recognition. It helped the blind identify 5,000 objects through their phone camera used over 3 billion times.

His interests lie in the intersection of AI and new human-computer interactions, and today he mostly spends his time on new product interactions unlocked by generative AI.

Links:

https://www.linkedin.com/in/albertorizzoli/

https://www.v7labs.com

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Introduction

02:28 Alberto Rizzoli's Journey From Aipoly to V7

07:42 Exploring V7

10:40 The Future of AI in Work Automation

15:49 Marketing in the Age of AI

21:00 AI in Content Creation

23:04 Developing and Testing AI Products

27:29 The Future of Video Content

30:03 Challenges and Tools for AI Content Creation

36:16 The Ethical Dilemma of AI-Generated Content

37:55 How Great Marketers Differentiate in the AI Era

40:39 The Human Touch in a Digital World

43:42 Final Thoughts

Building the Sales Engineer of the Future with Arjun Pillai of Docket

Hop Online — Thu, 09 May 2024 15:45:00 +0300

In this episode of Paris Talks Marketing, host Paris talks with Arjun Pillai, serial entrepreneur and CEO of Docket, an AI platform transforming B2B sales.

Arjun Pillai is a serial entrepreneur with two successful exits and is currently on his 3rd venture. He is the Co-founder & CEO at Docket Inc., an AI platform that serves as a virtual sales engineer for AEs to close complex B2B deals.

Docket trains on all your company’s knowledge, powered by state-of-the-art LLMs, and creates a dynamic knowledge graph. Integrating deep into AE workflow, Docket delivers just-in-time knowledge to answer complex product questions, fill RFPs/RFIs and understand where knowledge is missing to close deals.

Previously, Arjun was the Chief Data Officer at ZoomInfo Technologies Inc.

In this podcast episode, Pillai shares insights on AI's role in onboarding and data migration, reducing switching costs and increasing market competition. The discussion also covers the evolution of sales teams, the impact of AI on jobs, and the future of AI in sales demos and customer support, outlining a vision where AI dramatically streamlines and enriches the sales process.

Links:

https://www.linkedin.com/in/rarjunpillai/

https://www.docketai.com

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Introduction

03:29 Arjun Pillai's Journey: From ZoomInfo to Docket

07:30 Exploring Docket: The AI Platform Transforming B2B Sales

14:00 The Role of Sales Engineers in Modern SaaS Sales

18:05 The Changing Dynamics of Sales Teams

25:51 Embracing AI for Enhanced Sales and Marketing Efficiency

28:51 Empowering Sales Teams with AI

31:12 Transforming Data Ingestion and Processing with Docket

38:04 The Future of AI in Sales and Customer Support

50:28 Expanding the Role of AI in the Buying Process

54:48 Final Thoughts

Bridging the Skills Gap in the Workforce with Shay David of Retrain.ai

Hop Online — Thu, 02 May 2024 15:45:00 +0300

This episode of Paris Talks Marketing features Shay David, co-founder and CEO of Retrain.a, discussing the misconceptions surrounding AI and automation's impact on the job market. The conversation delves into how AI is transforming the digital landscape, Shay's entrepreneurial journey, and insights on how technology is reshaping skills demands.

Shay David is the Co-Founder & CEO of retrain.ai. Retrain.ai sees a world where people can work alongside machines, and not be displaced by them, where automation and AI help bring out the best in people rather than threaten their livelihood. Their mission is to create a reality in which every person has a good job, and anybody can be gainfully employed and not subject to technological unemployment. Their strategy is to develop the world’s leading AI platform for skills & qualifications assessment, and workforce retraining while working with employers and governments to place 1 million people back in jobs in the first 5 years.

As a serial entrepreneur, he brings to the table many years of experience in dreaming up products and making them a reality: from concept to market, from slideware to hundreds of millions of dollars in sales.

Links:

https://www.linkedin.com/in/shaydavid/

https://www.retrain.ai

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Introduction

03:31 Shay David's Entrepreneurial Journey

09:05 Bridging the AI Skills Gap

12:59 Embracing AI in Marketing

24:02 How Retrain.ai Revolutionized HR with AI-Driven Talent Intelligence

38:32 The Role of Education and Government in Addressing the AI Skills Gap

43:37 Final Thoughts

Scaling Success in a Crowded Market with Chris Heffernan of Dlivrd

Hop Online — Thu, 25 Apr 2024 15:45:00 +0300

In this episode of Paris Talks Marketing, host Paris dives deep into the entrepreneurial journey of Chris Heffernan, founder and CEO of Dlivrd, a logistics platform connecting brands with independent contract delivery drivers in the U.S. and Canada.

Chris shares his early days of doing unscalable tasks to differentiate from competitors, the importance of personal touch in the gig economy, strategies for driver recruitment and retention, and marketing techniques that have helped Dlivrd carve its niche.

Links:

https://www.linkedin.com/in/theheff/

https://www.dlivrd.io

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Introduction

02:14 What is Dlivrd?

05:11 Dlivrd's Unique Selling Proposition

11:23 The Strategy Behind Driver Recruitment and Retention

16:43 Market Differences

22:46 How Dlivrd Connects with Local Businesses

25:34 Building Brand Awareness and Market Strategy

29:02 Chris's Entrepreneurial Journey

38:50 Customer Support and the Role of AI in Streamlining Operations

40:25 Embracing Non-scalable Actions for Growth

Transforming B2B Marketing with Megan Bowen of Refine Labs

Hop Online — Thu, 18 Apr 2024 15:45:00 +0300

In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue.

Paris and Megan discuss the importance of balancing organic and paid content distribution, Megan's journey from account manager to CEO, and the evolution of Refine Labs under her leadership. The conversation covers key insights on B2B marketing, leveraging AI, and adapting to changing buying behaviors in the digital landscape.

Links:

https://www.linkedin.com/in/meganwhitebowen/

https://www.refinelabs.com

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Introduction

02:18 Megan Bowen's Journey to CEO of Refine Labs

09:44 Refine Labs' Unique Approach to B2B Marketing

19:42 The Power of Paid and Organic Strategies Combined

24:26 Software Attribution vs. Self-Reported Attribution Insights

28:53 The Impact of LinkedIn on Organic Traffic

29:39 Bidding on Brand Names in Google Ads

36:55 Navigating Long Sales Cycles

39:01 CRM Optimization

46:24 Embracing AI in Marketing

53:40 Final Thoughts

How to Win in SaaS Marketing with Arun Lal

Hop Online — Thu, 11 Apr 2024 15:45:00 +0300

In this episode of Paris Talks Marketing, host Paris delves into the world of SaaS marketing strategies with guest Arun Lal, a seasoned marketing executive.

Arun Lal has 18+ years of experience as a Marketing Executive across enterprises: Microsoft, VMware, and multiple startups: Productiv, Climate (Unicorn acquired by Bayer), Contiq (as Co-founder). He has a track record of taking products from 0 to 1. Currently, he is the VP of Product Marketing at Culture Amp, an all-in-one intuitive employee experience platform. Arun has been voted as one of the Top 100 Influencers in Product Marketing for 2023 by the Product Marketing Alliance community.

He introduces the 'B Mantra' framework, a comprehensive strategy for SaaS product marketing and go-to-market strategies, and discusses the impact of AI and the trend towards consolidation in the SaaS industry. Additionally, Arun provides insights into the challenges and opportunities in the HR tech space, specifically around employee experience platforms and the role of generative AI in transforming SaaS marketing and product strategies.

Links:

https://www.linkedin.com/in/arun-lal-pmm/

https://www.cultureamp.com

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Introduction

02:38 Arun Lal's Journey to Product Marketing

12:58 The B Mantra Framework: Revolutionizing Go-to-Market Strategies

26:12 Cracking the Code on Buyer Intent Signals

30:12 B Mantra Continued

34:30 How to Apply the B Mantra Framework for Startups

39:06 Navigating the Crowded Landscape of HR Tech

41:31 Embracing AI as Part of the Future of HR Tech

45:22 Final Thoughts

Unlocking Demand Generation with Liam Bartholomew of Cognism

Hop Online — Thu, 04 Apr 2024 15:45:00 +0300

This episode of Paris Talks Marketing delves into the strategies behind demand generation versus lead generation, particularly in the competitive SaaS market with Liam Bartholomew, the VP of Marketing at Cognism.

Having been there for the last 4.5 years, he helped the company grow its marketing team from 4 to now over 40 people! Liam is passionate about demand generation and shaking up B2B marketing to move it away from traditional lead gen. Demonstrating how we can all do more fun, advanced and buyer centric marketing.

In his conversation with Paris he shares his thoughts on ungating content, targeting specific bottom-of-funnel keywords and utilizing competitor comparisons to capture high-intent traffic. The two also discuss the evolving landscape of content marketing in the face of AI and strategies to adapt and thrive in a crowded and competitive digital market.

Links:

https://www.linkedin.com/in/liam-bartholomew-90004b83/

https://www.cognism.com

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Introduction

02:40 The Evolution of Cognism's Marketing Team

05:27 Cognism's Unique Position in the Sales Intelligence Market

07:29 Navigating GDPR and Data Utilization Strategies

09:25 Why You Should Ungate Content and Its Impact

13:20 The Future of Content Marketing in the AI Era

20:57 Demand Gen vs. Lead Gen

27:23 Capturing High-Intent Traffic and Leveraging Competitor Analysis

36:01 Final Thoughts

Growing a Startup Through SEO Content with Marc Rutzen of HelloData.ai

Hop Online — Thu, 28 Mar 2024 15:45:00 +0200

This episode of Paris Talks Marketing features Marc Rutzen, CEO and co-founder of HelloData.ai, discussing the impact of generative AI on SEO strategies.

Marc shares his journey from founding his company, achieving profitability without external funding, to leveraging AI for efficient real estate data analysis. The conversation also touches on the sustainability of SEO practices in the age of AI, the company's approach to product development, and marketing strategies that have contributed to their success.

HelloData.ai uses AI and machine learning tools to help real estate investors and property managers instantly analyze multifamily rent and expense comps, optimize rental pricing, benchmark expenses, and improve deal flow in any market.

Links:

https://www.linkedin.com/in/marcrutzen/

https://www.hellodata.ai

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Introduction

02:36 The Journey of HelloData.ai: From Startup to Market Fit

04:42 The Impact of AI on Real Estate Data Analysis

13:54 HelloData.ai's Marketing Strategy

18:08 Unlocking SEO Success with AI

23:56 Leveraging AI for Content Creation

29:14 Exploring the Future of Search and SEO

36:18 Final Thoughts

How Andres Klaric and Fuse Revolutionized the Loan Origination Landscape

Hop Online — Thu, 21 Mar 2024 15:45:00 +0200

In this episode of Paris Talks Marketing, Paris interviews Andres Klaric, co-founder and co-CEO of Fuse, a company revolutionizing loan origination software for financial institutions with a next-gen loan origination system (LOS) that simplifies lending through self-serve customization, a low-code API builder, and a personalized agent portal.

Over the last decade, Andres worked on Wall Street, investing in tech and business services. This gave him an acute awareness of the issues slowing down lenders from achieving their highest potential, ultimately leading to starting Fuse with his cofounder, Marc Escapa.

Drawing from his background, Andres shares his entrepreneurial journey, the challenges of transitioning from banking to SaaS, and the insights that led to the creation of Fuse. The discussion covers the significance of referrals, the inception of outbound marketing efforts, and the role of conferences in growing the business. Andres elaborates on the major issues tackled by Fuse, including the cumbersome legacy systems in loan origination, and how their solution provides efficiency, customization, and improved user experience for financial institutions. They also discuss the sales and marketing strategies essential for reaching enterprise customers and the future of inbound marketing for Fuse.

Links:

https://www.linkedin.com/in/andresklaric/

https://www.fusefinance.com

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Introduction

02:12 Andres Klaric's Journey: From Wall Street to SaaS Entrepreneurship

07:44 How to Select the Perfect Co-founder?

09:37 Introducing Fuse: Revolutionizing Loan Origination

15:41 Navigating the Challenges of Enterprise Sales and Go-to-Market Strategies

24:29 Leveraging Technology and Personalization in Sales Outreach

27:30 The Role of Inbound Marketing and Website Optimization

31:16 Exploring Paid Search and SEO Strategies

33:34 Final Thoughts

Redefining Sales Engagement in the AI Era with Roshan Cariappa of Vymo

Hop Online — Thu, 14 Mar 2024 15:45:00 +0200

This episode of Paris Talks Marketing features Roshan Cariappa, a marketing leader at Vymo, discussing the evolution and contemporary strategies in SaaS marketing, particularly in sales engagement.

Roshan Cariappa is an engineer turned founder turned marketer - he has spent the last 15 years with early stage tech startups, doing the zero to one across sales, product, and marketing.

He heads Marketing at Vymo - the Sales Engagement Platform of choice for the World's leading Financial Institutions and also runs The Startup Operator podcast, which curates wisdom from India's best founders, operators, and investors. He lives in Bangalore with his wife and is a recovering writer and musician in his free time.

Stay tuned for more episodes of Paris Talks Marketing, where we continue to explore cutting-edge strategies and insights from industry leaders.

Links:

https://www.linkedin.com/in/cariappack/
https://vymo.com

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Introduction

01:39 Busting Myths in Sales Engagement and Marketing

04:24 The Art of Enterprise Marketing

10:01 How to Create a Successful Marketing Campaign?

13:52 Navigating Global Markets

20:39 LinkedIn and Reducing Dependency on Paid Channels

22:46 Embracing AI: The Future of Marketing and Sales Engagement

29:25 The Creative Side of a Marketer

30:39 What the Future Holds for Vymo?

The State of Product-Led Growth with Emilia Korczynska of Userpilot

Hop Online — Fri, 08 Mar 2024 15:45:00 +0200

In this episode, we dive into product-led growth (PLG) and the effectiveness of content marketing strategies in the SaaS industry with our guest Emilia Korczynska, the head of marketing at UserPilot.

Emilia is the Head of Marketing at Userpilot, a Product-Growth Platform for SaaS companies. She’s especially interested in product-led growth, product marketing, and content marketing in SaaS companies.

Emilia highlights the adverse effects of companies pivoting away from PLG due to economic downturns and stresses the importance of maintaining a product-led mindset in growth strategies. We discuss how product-led strategies can enhance acquisition, activation, retention, and expansion, even in an enterprise context.

With a staggering output of over 130 blog posts a month, Emilia also unveils the secrets behind UserPilot's content marketing success. She explains their dual approach, combining original, human-led content with programmatic SEO to dominate search engine rankings and drive organic traffic.

Stay tuned for more episodes of Paris Talks Marketing, where we continue to explore cutting-edge strategies and insights from industry leaders.

--
Links:
https://www.linkedin.com/in/emiliakorczynska/
https://userpilot.com/

More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

--
Timestamps:

00:00 Introduction
02:07 The State of Product-Led Growth
05:39 Understanding the User Journey in Product-Led Growth
10:11 UserPilot's Marketing Efforts
15:40 The Power of Content Marketing
23:04 How GA4 Changed the Digital Marketing Space
30:56 The Future of SEO and Content Marketing

How Caya & Slidebean Dominated the SaaS Market with SEO and YouTube

Hop Online — Thu, 29 Feb 2024 16:00:00 +0200

In this episode, we dive into the forefront of SaaS marketing strategies with Caya, CEO of Slidebean.

Caya Jose Cayasso, a seasoned entrepreneur with a flair for storytelling, currently spearheads Slidebean, a venture-backed startup established in 2014, as the CEO. Nestled in the heart of New York City, Slidebean assists founders in pitching to investors through its innovative SaaS product and specialized consulting agency.

Since stepping into the role of host for the company's YouTube channel in 2018, Caya has navigated the brand to become one of the platform’s most-watched startup-centric channels, fast-approaching the 500,000 subscriber milestone.

Caya shares insights on leveraging AI in content creation without incurring Google's penalties, debunking common marketing myths, and the transformative journey of Slidebean's marketing approach from focusing on SEO to producing impactful YouTube content.

--
Links:
https://www.linkedin.com/in/caya/
https://slidebean.com/

More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

--
Timestamps:

00:00 Introduction
03:24 Busting Marketing Myths: AI Generated Content
06:45 From 0 to 150,000 Monthly Website Visits
13:14 Slidebean's Marketing Team for Their SEO Strategy
17:27 The Future of Content Creation: AI and Human Collaboration
21:45 The Power of Video Content for Creating a Media Company
30:22 Advice for B2B SaaS Marketers on Creating YouTube Video Content
32:52 The Role of TikTok in B2B Marketing
35:44 Final Thoughts and Advice

Andreea Stefan on Driving a 250% ARR Growth from Planable's Organic Content & SEO Strategy

Hop Online — Thu, 22 Feb 2024 17:30:00 +0200

In this podcast episode, we spoke with Andreea Stefan, the SEO Lead at Planable, a social media content collaboration and approval platform.

Andreea Stefan has spent the last 8 years in marketing agencies and client-side, creating and executing SEO strategies, building SEO teams, and managing resources for organic growth. Now, she is the SEO Lead @ Planable.io.

In the last 2 years at Planable, her focus has been building their topical authority from the ground up, setting up a healthy SEO foundation, and scaling content production without sacrificing quality. They started this year with 30,000 monthly organic visits, and they're now at 80,000+. They've doubled the number of revenue-generating blog posts, and they've seen a 250% increase in ARR from organic traffic.

We discussed the approach Andreea took in driving a 250% increase in ARR and doubling organic traffic to Planable's website by focusing on a thorough SEO foundation and effectively strategizing content.

We covered several pivotal components of their strategy, such as:

Content pruning
Proper keyword and persona research
Creating detailed content briefs
Leveraging AI but also capitalizing on expert opinions for a unique content touch
And collaborative efforts among freelance writers and in-house team.

With their focus on quality over quantity and a spectrum of content that caters to the different stages of their customers' journey, Planable has created a recipe for a winning organic strategy.

--
Links:
https://www.linkedin.com/in/andreea-stefan/
https://planable.io/

--
Timestamps:

00:00 Intro
03:14 Busting SEO Myths: The Power of Internal Linking
07:44 The Importance of High-Converting Blog Posts
09:48 The secret behind Planable's Organic SEO Growth
11:35 The Process of Content Pruning and Refreshing/
20:31 Building a Comprehensive Keyword Mapping & Persona Research
23:00 Introducing Planable: A Content Collaboration Tool
28:28 The Content Editorial Calendar
30:27 The Art of Keyword Research and Intent
33:51 How to Write Successful Content Briefs
37:40 The Impact of AI on Content Creation
42:05 Planable's Content Promotion Strategy

Narrative Attacks as the New Cybersecurity Threat with Dan Lowden of Blackbird.ai

Hop Online — Mon, 19 Feb 2024 14:15:00 +0200

Misinformation/disinformation is the number one global risk to organizations across the globe in 2024, as stated by the World Economic Forum.

In this episode, we dive into Narrative Intelligence with Dan Lowden of Blackbird.ai. Pay close attention as Dan demystifies the role AI plays in detecting and combating misinformation/disinformation (or what Blackbird calls "narrative attacks"), a serious threat currently facing numerous global organizations.

Our discussion also reveals how a mission to safeguard digital communications from harmful narratives motivated Dan to join the dynamic team at Blackbird.

Dan Lowden has over 20 years of strategic experience at the executive level and leads the marketing efforts for Blackbird AI. Blackbird AI protects organizations from narrative attacks that cause financial and reputational harm.

Dan's work has helped lead to nine successful exits/acquisitions across cybersecurity, cloud computing, mobile commerce, Wi-Fi services, robotics, and mobile computing creating significant value for large enterprise and fast-growth companies.

This episode is a deep dive into understanding modern cybersecurity threats, AI's power in narrative attacks, and how responsive strategies can help businesses effectively tackle these challenges.

Links:

https://www.linkedin.com/in/danlowden/

https://www.blackbird.ai/

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Intro

02:45 Dan's take on a marketing myth-busting

04:57 How Dan has helped companies go through nine successful exits/acquisitions

07:55 Blackbird's marketing team & Dan's career story

15:41 Who is the bad guy in a narrative attack?

23:00 Manipulation & AI

27:20 Illustration of narrative attacks with a real example

34:56 Blackbird.ai, a trailblazer in Narrative Intelligence

SMS Marketing: The Underused Channel for High Conversion Rates with Georgi Petrov

Hop Online — Thu, 08 Feb 2024 16:00:00 +0200

In this episode, we explore the world of SMS marketing. Our host, Paris Childress, interviews Georgi Petrov, founder and CEO of NitroPack, as they discuss the benefits of SMS marketing, its use cases, and debunk common myths. Georgi also discusses his success within the Shopify ecosystem and highlights the importance of user-centered product development.

Georgi Petrov is the Founder and CEO of NitroPack & the Founder of SMSBump (exited to Yotpo).

NitroPack helps ecommerce, content publishers and web agencies achieve outstanding website speed optimization results.

Yotpo SMSBump lets D2C brands grow sales&revenue using SMS automations with stunning ROI and conversion rates. It is an SMS marketing & automation app for Shopify.

As Georgi shares in our discussion, SMS marketing is a more personal and underused channel than email.

Learn how companies can benefit from SMS marketing, especially for running targeted campaigns.

Links:

https://www.linkedin.com/in/georgipetrov/

https://nitropack.io/

https://smsbump.com/

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Intro

02:23 Busting Myths About Core Web Vitals

04:40 The Importance of SMS Marketing

06:33 SMS Open Rates and Conversion Rates

07:53 Use Cases for SMS Marketing

12:43 Acquiring Opt-ins for SMS Marketing

17:32 Georgi's Career Journey and Running Two Companies

21:26 Success of SMSBump in the Shopify Ecosystem

27:24 Final Tips for Entrepreneurs

The Untapped Potential of Affiliate Marketing for SaaS Explored with Emmet Gibney

Hop Online — Thu, 01 Feb 2024 16:00:00 +0200

In this episode, Emmet Gibney shares his insights on affiliate marketing for SaaS businesses.

Emmet Gibney is the CEO of Rewardful, an all-in-one affiliate management software for businesses using Stripe or Paddle for payments. Rewardful was founded in 2018, and fast forward to today, it has thousands of customers worldwide.

We explore common myths and misconceptions about affiliate marketing, its evolution in the past decade, and key strategies for building a successful affiliate program.

Emmet shares his three principles for launching an affiliate program:

1) Making it easy for affiliates to earn money

2) Running an affiliate program professionally

3) Continuously recruiting new affiliates

Tune in to learn how you should strategize your SaaS affiliate marketing initiatives!

Links:

https://www.linkedin.com/in/emmetgibney/

https://www.rewardful.com/

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Intro

02:01 Common affiliate marketing myths

04:09 How has affiliate marketing changed over the years

07:17 How to build an affiliate marketing program for SaaS

20:34 How quality content can help affiliates sell better

23:58 Partnerships with review sites

33:48 The future of AI and marketing

Shaping the Future of Sales Emails: The 💜 Lavender Story with William Ballance

Hop Online — Fri, 26 Jan 2024 14:06:12 +0200

Join us as William Ballance, CEO of Lavender 💜, unfolds the journey from a sales representative to a groundbreaking entrepreneur, transforming the sales email landscape with AI-driven innovations.

A sales rep turned startup founder, William Ballance is the co-founder and CEO of Lavender.ai, a tech startup that uses communication psychology and AI to help salespeople write more effective emails faster.

Explore the intersection of AI and sales email strategy with Lavender's William Ballance.

Learn more about:

How William's experiences shaped Lavender's development
Lavender's unique approach to optimizing sales emails through AI, balancing automation and personalization
How AI is transforming sales strategies
How Lavender built its brand and community through a focus on authenticity and user engagement

Links:

https://www.linkedin.com/in/wmb1/

https://www.lavender.ai/

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

Timestamps:

00:00 Intro

02:27 SaaS parties & community-led marketing

07:25 Lavender's target user base, focusing on Gen Z & their approach to sales emails

11:07 The Story of Lavender, the AI-powered email marketing platform

13:58 The role of personal branding for Lavender, a founder-led brand

22:06 Misconception: LinkedIn InMails don't work

23:56 The impact of AI and automation on personalization in outbound cold emails

33:13 Lavender’s marketing strategies and experiments

40:49 How building virality into content and products has impacted Lavender's growth

Podcasts As Catalysts for Genuine B2B Customer Connections with Casey Cheshire

Hop Online — Thu, 18 Jan 2024 19:47:52 +0200

We explore Casey Cheshire's journey from running a marketing automation agency to embracing the power of podcasting in creating genuine B2B connections.

Casey Cheshire is a lifelong marketer, serial entrepreneur, and adventurer. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. He also serves as a Fractional CMO to several growing B2B professional service firms.

In this episode, Casey shares his insights on the limitations of traditional, automated marketing methods and how podcasting opens up a world of authentic, one-on-one conversations with prospects and customers.

Delving into the practicalities and the transformative potential of this approach, Casey provides valuable perspectives for businesses looking to deepen their customer relationships and drive growth in a meaningful way.

Join us for a conversation that redefines the essence of customer engagement in the B2B space.

Links:

https://www.linkedin.com/in/caseycheshire/

https://ringmaster.com/

More about:

Explore: https://hop.online/
Follow the Host, Paris Childress: https://www.linkedin.com/in/parischildress/
Subscribe to Paris Talks Marketing: https://paristalksmarketing.transistor.fm/

Timestamps:

02:44 Marketing Myth Busting

05:57 Podcasting for customer engagement & Conversational Marketing

12:25 Growing a podcast audience

20:07 The right approach to inviting podcast guests

25:56 The future of marketing and why everyone should be a media brand

33:15 Advice to Casey's younger self about career and passion

34:53 Longevity and personal routines

Growing your E-commerce Empire with Yaron Been

Hop Online — Thu, 11 Jan 2024 15:45:00 +0200

Yaron Been, an ecommerce entrepreneur, growth coach, and industrial engineer, discovered his entrepreneurial path almost by accident from a childhood friend. Intrigued at the idea of generating online income, he and his wife built a weak, "shitty" ecommerce store the next day. But to their surprise, they got their first sale that very evening!

Since then, Yaron has made "a lot of mistakes" and learned countless lessons on his entrepreneurial journey while traveling across the globe.

Yaron emphasizes that business is a derivative of life and the same principles apply to entrepreneurship. Despite having a successful track record with bootstrapped seven-figure e-commerce stores, Yaron admits that the landscape has changed post iOS updates, which have made front-end profitability more challenging. He believes that today's e-commerce players must focus on lifetime value rather than immediate profit and should consider entering the market with a brand-focused approach and greater capital.

Tune in this episode, reflecting on principles that bridge philosophy, self-improvement, business, and life itself.

Links:

https://www.linkedin.com/in/yaronbeen/

https://ecomxf.com/

More about:

https://hop.online/

https://www.linkedin.com/in/parischildress/ (The host)

https://paristalksmarketing.transistor.fm/

Timestamps:

01:52 How the principles of stoic philosophy, personal development & bodybuilding apply to business

05:07 Launching an e-commerce business while being a digital nomad

08:01 How did Yaron identify the niche for e-commerce?

10:03 Is bootstrapping an option for e-commerce stores?

11:18 Shopify vs. Amazon

14:01 Types of e-commerce funnels

17:40 How does a quiz funnel work?

22:23 Most common e-commerce shop owners mistakes

30:23 Automations for ecommerce stores

36:04 Build assets, don't focus on income

37:17 Physical products vs. digital products

The Modern Day Marketing Maze with Eric Holtzclaw

Hop Online — Thu, 04 Jan 2024 15:45:00 +0200

In this episode, we dive deep into the intricacies of modern marketing with Eric Holtzclaw. Eric, a visionary and a serial entrepreneur, brings over 30 years of experience in tech and marketing to the table.

Today, Eric is a Founding Partner and Chief Strategist at Liger, one of Inc. 5000’s fastest-growing companies of 2022, where he’s able to combine his three loves: business, technology, and people, and guide businesses to find their identities and core values, craft their visions, and establish their brands.

Eric has also contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.”

We discuss the complexities of today's marketing landscape and discover strategies for success.

Tune in to learn how to master the 'Modern Day Marketing Maze.'

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Timestamps:

02:35 - The modern marketing maze
06:24 - How being a marketer became complicated
09:35 - The BATCOM framework (Branding, Awareness, Traffic, Conversion, Optimization, Maintenance)
11:46 - Balancing Demand Gen & Lead Gen
14:56 - Creating content that converts
20:48 - Career development in marketing
22:53 - Marketing & AI disruption
29:31 - How marketing's function has changed

Chris Rack on Demand Gen & Capture: Marketing Resilience in Tough Times

Hop Online — Tue, 19 Dec 2023 16:58:25 +0200

This episode is a deep dive into Chris Rack's blueprint for marketing resilience in a down economy.

Chris, the CEO of MRP, connects B2B marketers with revenue-propelling demand solutions across the buyer journey. Chris’s 17+ years in B2B sales and marketing technology include scaling organizations from sub $10M to $80-$100M annual revenue. His journey reflects a commitment to driving success for teams and clients, fueling MRP’s mission of impactful B2B connections via advanced account intelligence.

In this insightful episode, Chris shares his expertise on the nuances of marketing strategies in today's fluctuating market. From discussing the balance between demand capture and demand generation to exploring effective budget allocation for SaaS companies, Chris provides valuable insights into maximizing marketing efforts with limited resources.

He also touches on the impact of generative AI and product-led growth in the current economic landscape, offering practical advice for CMOs and marketing leaders.

Tune in to hear how to get your marketing plans approved by your CEO in a tough economy and more with Chris Rack!

Mentioned Resources:

Gong - Revenue intelligence platform

Sybill.ai - AI personal assistant for Sales

Lavender.ai - AI sales emails coach

Regie.ai - Generative AI platform for Sales teams

Clay Labs - Personalized AI email platform

Timestamps:

[00:00] Introduction
[03:00] MRP's Demand Gen Solutions
[03:38] Demand Generation vs. Demand Capture
[06:16] Demand Gen is a long game
[07:20] Doing more with less and growth expectations
[11:07] How to think about budget reallocation in an uncertain economy
[15:52] Podcasting as a demand capture & demand gen channel
[18:48] How to get your marketing plan approved by your CEO & CFO
[26:16] Misconceptions about Product-Led Growth
[33:10] Is keeping your Tech Stack worth it in a tough economy?
[34:31] The 3 tools a marketer can't live without
[37:54] The role of Generative AI in marketing
[44:06] Unveiling MRP's secret sauce

Jason Swenk on Building and Scaling Marketing Agencies

Hop Online — Thu, 07 Dec 2023 16:40:51 +0200

Jason Swenk is the agency advisor & coach who guides marketing agencies through a proven framework for growing their agency faster.

Jason has written the book for growing an agency from nothing to two 8 figure agencies.

Jason currently hosts the Smart Agency Master Class Podcast, a Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now.

Jason Swenk shares his journey from building a successful agency to starting an agency consulting business. Jason also talks about agency owners' different goals, such as building an asset to sell, creating a lifestyle business, or operating as an incubator agency. He emphasizes the importance of building an asset and provides tips for agency owners looking to scale their businesses. Jason also touches on his marketing strategy, including the power of podcasting and the importance of providing valuable content to potential clients.

Key Takeaways:

Building an asset is important for agency owners who want to create long-term value and have the option to sell.
Agency owners should focus on scalability, reoccurring revenue, and building a diverse client base.
It's important to have a leadership team in place to handle day-to-day operations and free up the owner's time.
Consistency is key in marketing, and it takes time to see results. Agencies should focus on providing value and helping their audience.
Social media can be a powerful marketing tool if used correctly, but it's important to avoid being self-centered and focus on helping others.

--
Timestamps:

02:51 Jason's decision to sell his agency after 12 years

06:18 Jason's road from an agency owner to an advisor

09:29 The 3 paths of agency owners: exit, lifestyle, incubator

10:56 Why creating a lifestyle business is a prison

13:48 Scaling a business and the hardships

16:10 Jason's criteria for investing in agencies

19:23 Downsides of selling and earnouts

23:51 The marketing strategies & funnel of Jason's consultancy business

25:49 Shift the spotlight: from self to clients

33:08 Treating business as a game and experimenting with strategies

34:19 Removing emotions from decision-making and seeking advice from others

--
Guest resources:
https://jasonswenk.com/

https://www.agencymastery360.com/

The Road to $1M ARR with 3 People & Driving Growth with Snitcher's Rohan Hayes

Hop Online — Thu, 23 Nov 2023 16:06:47 +0200

In a world where skydiving was his biggest thrill, Rohan Hayes never expected that a new passion would come soaring into his life. As he reminisces about his exhilarating experiences and the burnt-out skydivers he encountered, little did he know that his path would take an unexpected turn.

👉 His professional journey began in the commodities industry before discovering a passion for marketing and winding his way into tech. This approach has made him a firm believer in a more systematic formula for growth. And then, he co-founded Snitcher, a B2B Lead Generation & Sales Acceleration.

How did Snitcher change the game for Rohan? Stay tuned to find out.

In this episode, you will be able to:

Discover actionable insights from the SaaStock conference experience
Gain a competitive advantage with Snitcher's visitor identification platform, turning anonymous website visitors into potential leads.
Understand how to build a brand in the era of AI content.

The key moments in this episode:

00:00 - Introduction

03:06 - The SaaStock Experience

07:53 - Where does Snitcher fit into the modern MarTech stack?

11:23 - The road to $1 million ARR with 3 people

14:50 - Driving qualified traffic to your website

16:03 - Account-based approach to growth

20:17 - How an upstart brand can compete with entrenched category gorillas

23:36 - PLG: guiding not selling in free trials

33:14 - CSM role in a SaaS business

36:01 - How to build a brand in the era of AI content

The Power of Personalized Cold Email Outreach with HyperGen's Alex & Kien

Hop Online — Thu, 09 Nov 2023 16:14:08 +0200

Discover the power of outbound marketing as Kien and Alex defy the stigma and overcome the challenges of personalization for higher email response rates and increased sales growth.

In this episode, you will learn how to:

Boost your lead generation with effective outbound marketing strategies.
Maximize your email outreach success with personalized cold email campaigns.
Understand the symbiotic relationship between inbound and outbound marketing for exponential growth.

👉 Kien Tran and Alexander Ivanov are the co-founders of HyperGen, an outbound lead gen company that specializes in helping businesses close more deals through intent-based cold emails. With their expertise in digital marketing and a keen focus on personalized outreach, Kien and Alex have successfully scaled their agency by honing in on the power of cold email.

Marketers often overlook outbound strategies due to a feared negative stigma, or simply due to a lack of understanding of its potential.

Yet, when correctly executed, outbound strategies can introduce your brand to untapped markets, widen your audience pool, and enhance your company's overall growth trajectory. Alex and Kien highlighted the role of outbound marketing as an essential catalyst in creating brand awareness and stimulating growth in sales.

Here are some of the key topics that Alex, Kien and Paris discussed in this episode:

02:21 The story of how they started HyperGen
05:14 The stigma surrounding Outbound Marketing
07:30 The power of email personalization
09:25 Targeting the right audience
17:14 Nailing the ideal email sequence length
23:29 How can Inbound benefit from Outbound and vice-versa?
34:45 What's the future of Outbound and AI?

Driving Future High-Growth with Demand Gen: Deanna Shimota's Triple-Channel Approach

Hop Online — Thu, 26 Oct 2023 15:50:00 +0300

While lead generation focuses on the 5% of companies currently in the market, demand generation aims to capture the other 95% that are not actively looking to buy.

In this episode, Deanna Shimota discusses the three legs of a successful demand generation strategy: the website, managed channels, and third-party channels. She emphasizes creating targeted content for your ideal customer profile.

Deanna highlights the importance of balancing short-term lead generation with long-term demand generation. By focusing on both, companies can drive revenue now while also building a strong foundation for future growth.

👉 Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation.

She’s on top of every tech trend and social media modulation. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode.

Here are some of the key topics that Deanna and Paris discussed in this episode:

• 00:00 Intro

• 02:14 Demand Gen vs. Lead Gen

• 06:00 The 3 content distribution channels for demand gen

• 10:50 Tapping into existing audiences when you are a niche SaaS business

• 13:41 How to allocate your marketing budget to the right channels

• 14:05 Zero-cost marketing: brand ambassadors

• 16:13 The power of omni-channel marketing

• 17:33 What is your most profitable client?

• 20:03 Developing your demand gen engine

• 21:10 Documented strategy vs. Random Acts of Marketing

• 24:41 Is LinkedIn the new Blog?

Listen to the episode to discover why "Marketing should become your best sales rep."

---

🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights.

Don't miss out on the Marketing Strategy theme of our podcast!

Pricing Your SaaS Product with Dan Balcauski: Are You Conveying Your Value?

Hop Online — Thu, 12 Oct 2023 16:00:00 +0300

Pricing can make or break your SaaS business. "Most executives think that what you charge determines your success. In fact, who and how you charge determines your success."

Finding the perfect pricing strategy in a landscape filled with changing variables and diverse revenue streams can feel like searching for treasure in a vast sea. Surprisingly, pricing is often an overlooked aspect of the business process despite its profound impact.

Our guest, Dan, is here to answer the question, "How do you put a price on your innovation?"

👉 Dan Balcauski ("Bell Cow Ski") is Product Tranquility's founder and Chief Pricing Officer, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies, ranging from startups to publicly traded enterprises.

Pricing isn't just about numbers; It's about creating, understanding, and effectively communicating the unique value you offer to your customers.

In this episode, we emphasize the importance of engaging with your customers when determining your pricing strategy.

We also explore the 3 main methods for finding the right price for your SaaS product:

Use value (utility of the product)
Exchange (reference) value
Perceived value, anchored by the concept of willingness to pay

Demystify how to price your SaaS product in this episode with Dan!

Here are some of the key topics that Dan and Paris discussed in this episode:

• 00:00 Intro

• 02:47 The 4 elements of SaaS packaging

• 06:39 Use value

• 09:37 Exchange (reference) value

• 10:54 The concept of exchange value with Elon Musk

• 12:20 How to price your new category product

• 18:50 Perceived value

• 20:54 Willingness to pay (WTP)

• 24:20 WTP: Direct & indirect questioning

• 28:43 Why, before pricing, you need to talk to your customers

• 30:21 Pricing your SaaS: Free trials vs. Freemium

• 33:41 Why Freemium is a no-no

• 41:28 Should a B2B SaaS company display pricing on its website?

• 45:11 When is it time to raise your prices?

---

Resources Mentioned:

The Strategy and Tactics of Pricing, a book by Thomas T. Nagle and Georg Müller
The Van Westendorp Price Sensitivity Meter (also known as the Price Sensitivity Analysis), a market research technique

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🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights.

Don't miss out on the Marketing Strategy theme of our podcast!

No Ads, No Hacks: B2B SaaS Growth Systems for Explosive Results with Mark Osborne

Hop Online — Thu, 28 Sep 2023 16:00:00 +0300

It's time to break free from the endless chase of shiny tactics and growth hacks that lead to burning money without results.

There's a smarter path to market domination: scalable systems and processes firmly rooted in the marketing basics. Mark Osborne shares the keys to predictable growth - setting up systems in your organization that could have your revenue and pipeline doubling in just 90 days.

No more throwing money at ads or frustrating over low-quality leads. With B2B Growth Systems, you're in control.
Having systems is the key to scaling your business.

Tune in now to hear about Mark's B2B SaaS Growth Systems bridging the gap between Marketing, Sales, and Customer Success teams!

👉 Recognized by AdAge Magazine as a “Marketing Technology Trailblazer” in 2017 and a #1 Best-Selling Selling Author on B2B Marketing and Sales, Mark Osborne brings decades of experience integrating Sales, Marketing, and Customer Success for Early-Stage SaaS, Tech, and B2B / Professional Services Firms.

Mark has delivered tens of millions of dollars in revenue for his clients, often doubling revenues and pipeline in 90 days through his focus on building revenue systems that emphasize strategic building blocks of Competitive Advantage.

He is the founder of Modern Revenue Strategies, which offers a "10X ROI B2B Growth Guarantee" - if you don't see a 10X return on your investment with them within 6 months, they'll give you your money back.

Here are some of the key topics that Mark and Paris discussed in this episode:

• 00:00 Intro

• 02:45 How mark guarantees a 10 X ROI B2B growth

• 05:33 Why you should focus on these 3 systems for B2B growth

• 07:02 Why you must have systems in your organization

• 08:05 Example of a revenue system Mark has helped a company build

• 12:41 How to get marketers to focus more on lead quality instead of volume

• 16:42 How Google's value-based bidding shifted the focus from volume to conversion value

• 20:30 Demand gen & lead capture: Create demand as you capture demand

• 22:29 Grow at all costs is in the past; now is the time to do more with less

• 23:24 How to identify competitive white space opportunities

• 29:34 Are you shifting as the market changes?

• 31:14 The state of the SaaS industry

• 35:00 How to build a system in your organization and why it removes silos

• 37:24 How can you document your systems and make people follow them

Resources Mentioned:

Mark Osborne, Are Your Leads Killing Your Business?

Mark gives the first 50 people who click on the link below a copy of the book for free:

http://modernrevenuestrategies.com/freedownload

2. Seth Godin, The Dip
3. David Jenyns, SYSTEMology: Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems
4. Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights.

Don't miss out on the Marketing Strategy theme of our podcast!

Don't Hit Snooze on First-Party Data Strategy with Greg Kihlström of GK5A

Hop Online — Thu, 14 Sep 2023 16:15:00 +0300

A wake-up call for businesses everywhere: either adapt to the First-Party Data (1PD) era or risk falling behind!

In this episode, we explore the dynamic intersection of artificial intelligence, marketing technology, personalized customer experiences, and 1PD.

Though not a marketing world newcomer, AI is experiencing a renaissance. From harnessing generative AI to automate repetitive tasks to predicting consumer behavior, AI has become indispensable for leading brands and their marketing teams.

But the landscape is shifting. "AI doesn't work without good data."

Customers now demand personalized experiences while growing increasingly cautious about data privacy. With evolving consumer preferences and stricter data regulations, brands are at a crossroads.

The solution? Crafting a robust first-party data strategy. This strategy empowers the level of personalization customers crave while protecting their data.

Learn how to thrive in the post-cookie world with Greg Kihlström, Principal & Chief Strategist at GK5A and author of House of the Customer!

Here are some of the key topics that Greg and Paris discussed in this episode:

• 00:00 Intro

• 02:17 What a personalized customer journey looks like

• 03:42 Example of a well-orchestrated personalized customer journey for SaaS

• 06:59 Generative AI & the future of marketing

• 07:22 How AI impacts smaller organizations

• 11:02 How Gen AI tools fit into the modern MarTech stack

• 11:59 The "people, process, platform & data" part of implementing MarTech

• 13:37 Get a First-Party Data strategy or fall behind

• 15:11 Are you doing enough with your 1PD?

• 15:58 Why companies aren't preparing for the Post-Cookie world

• 21:27 The best First-Party Data strategy

• 25:18 CDP vs. Data Warehouse

• 30:05 Do all companies need a First-Party Data strategy

Mentioned Resources:
Mutinity, a no-code AI platform.
AI and the Future of Marketing

🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights.

Don't miss out on the AI & Marketing Strategy theme of our podcast!

Why ABM Is the Only Marketing Choice for B2B with Joana Inch of HAT Media

Hop Online — Thu, 31 Aug 2023 16:10:00 +0300

In this episode, Joana shares the basic principles of Account-Based Marketing (ABM) and why ABM is the only marketing choice for B2B companies targeting mid- to enterprise-level accounts.

👉 Joana Inch is the founder of HAT Media, a B2B and Account-Based Marketing (ABM) Agency.

She is a best-selling author of Go To Market, a regular educator at the Sydney Microsoft Reactor, and a constant learner of ABM & B2B marketing strategies with a particular interest in consumer psychology.

Tune in to explore the evolution of B2B marketing and how to do ABM, from the basics to the strategic tactics.

Here are some of the key topics that Joana and Paris discussed in this episode:

• 00:00 Intro

• 02:10 The changing B2B buyer

• 03:55 Millennials in B2B roles (as decision-makers)

• 05:05 PLG, Demos & Sales Process and where it all goes wrong

• 11:14 Why ABM should be the only marketing choice for B2B

• 12:35 All things ABM - what is account-based marketing?

• 15:44 Tools to use to map decision-makers for your ABM strategy

• 17:18 The 3 levels of personalization with ABM

• 20:12 The role of outbound marketing within an ABM strategy

• 22:12 The types of content you need to personalize your ABM strategy

• 25:28 What are good marketing KPIs or metrics for ABM?

• 29:18 When should companies use an Employee Advocacy Program

• 34:18 Recap: How to get started with ABM

🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights.

Don't miss out on the Marketing Strategy theme of our podcast!

Design a High-Profit Digital Marketing Agency with Raul Hernandez Ochoa of Do Good Work

Hop Online — Thu, 17 Aug 2023 18:00:00 +0300

Are you tired of being seen as just another player in the market? Raul will teach you how to shatter the glass ceiling in your industry, making clients come to you and positioning your agency as a unique powerhouse rather than a commodity.

In this episode, Raul shares his Productive Profits® strategies that will revolutionize how you operate your agency.

Learn how to productize your services, strategically increase your pricing while attracting high-value clients, and what is Raul's 80/20 Day for digital teams and remote work.

👉 Raul Hernandez Ochoa is the founder of Do Good Work, a digital growth consulting practice that helps bootstrapped digital businesses achieve profitable growth. With extensive experience as a digital growth operator and strategist, Raul has helped double to 5x digital agencies, generating millions of dollars in revenue using his Productive Profits® strategies.

Tune in to discover how you can transform your agency into a scalable powerhouse!

Here are some of the key topics that Raul and Paris discussed in this episode:

• 00:00 Intro

• 02:47 The biggest challenge for agencies now

• 03:56 Agency positioning & how can agencies differentiate

• 06:06 How to productize your services

• 13:20 How agencies should think about pricing

• 21:09 Org structure: from a functional Org into a pod

• 27:59 The 80/20 day for digital teams

• 35:27 How to modernize your agency with AI

🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights.

Don't miss out on the Marketing Strategy theme of our podcast!

Connect Your Data to ChatGPT & Grow Your Business with Shanif Dhanani

Hop Online — Thu, 03 Aug 2023 15:45:00 +0300

Join us as we dive into the world of ChatGPT in this episode with Shanif Dhanani, Founder & ChatGPT consultant at Locusive.

With his software development and data science background, Shanif helps businesses understand and build systems that connect their internal and proprietary systems to ChatGPT, enabling internal employees, customers, and other stakeholders to reap the benefits of using large language models on their own data.

He has built machine learning, analytics, and software systems at large companies like Twitter, Booz Allen, and TapCommerce, one of the world's first mobile advertising platforms, and is also the founder of a small SaaS startup, Apteo.

👉 Discover how businesses can harness the power of large language models to drive growth and innovation, boost sales conversion rates, and revolutionize SaaS workflows.

Explore the future of business and productivity with AI, how large language models might transform the way we work and hire, and why chat tools like Slack are poised to become the "next browser."

Don't miss this discussion on AI's potential to shape the future business landscape!

Here are some of the key topics that Shanif and Paris discussed in this episode:

• 00:00 Intro

• 03:35 How ChatGPT can improve SaaS workflows

• 04:37 How SaaS companies use ChatGPT

• 05:42 Building APIs with ChatGPT

• 06:45 How to use ChatGPT to improve win rates & conversion rates

• 08:31 How ChatGPT can boost the productivity of service & support teams

• 10:14 Improve your products by analyzing customer feedback and reviews

• 13:38 How ChatGPT helps with internal data search

• 18:19 The growing value of data scientists for every industry

• 20:51 How ChatGPT will impact junior-level employees and content creators

🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights.

Don't miss out on the AI for Marketing theme of our podcast!

Resources:

Datagrown

Locusive

Embracing the Startup Chaos & How Repositioning Cut CAC by 52% with Andrej Persolja

Hop Online — Thu, 20 Jul 2023 16:30:00 +0300

The early-stage startup journey is a mess! As you strive to validate your vision and achieve growth, you encounter a chaotic mix of challenges.

Gaining customers becomes a hit-or-miss scenario that impacts both your progress and marketing tactics, leaving you unsure who your best-fit audience truly is.

You need to bring order to this startup mess. And that's where repositioning steps in: a strategy to focus on your best-fit customers and niche down your product for targeted growth.

In our Marketing Strategy Theme, we've invited the growth marketer Andrej Persolja to discuss the power of product repositioning.

Tune in to learn how at his last startup, Andrej repositioned the product and managed to lower the cost of user acquisition (CAC) by 52%, which led to doubling their growth.

👉 Andrej is a growth marketer, helping tech startups who experience stagnant growth reposition their products to attract, convert, and retain customers. His experience comes from co-founding 2 startups, where he learned about the challenges founders face on the path to growth.

Andrej has worked with more than 30 startups, and today he is a consultant and fractional CMO, helping startups grow.

Here are some of the key topics that Andrej and Paris discussed in this episode:

• 00:00 Intro

• 02:21 How early-stage startup journey is a mess
• 04:25 Should you limit your targeting to best-fit customers in the early-startup lifecycle
• 05:36 Investors pressure & hitting user acquisition goals
• 08:29 How personal branding can help with testing a Product-Market Fit
• 09:51 Where does the need for repositioning kick in?
• 12:11 How repositioning led to a 52% lower Cost of User Acquisition (CAC)
• 15:06 How to understand you have a product positioning problem
• 19:42 Don't rely on ChatGPT for product positioning
• 23:41 Focus on doing more organic marketing
• 25:01 How to get people onto Zoom calls
• 31:20 Why marketers should experience agency or small startup life

🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights.
Don't miss out on the Marketing Strategy theme of our podcast!

PTM Trailer: Marketing Strategy & AI

Hop Online — Thu, 20 Jul 2023 15:48:48 +0300

Every SaaS company plays for high stakes, but what does it take to dominate the market right now?

Welcome to Paris Talks Marketing, the podcast where we dive deep into the latest trends and strategies in SaaS marketing that are really working today.

We've recently rebranded. Our guests are SaaS CMOs, founders, and specialists, and we discuss one trendy topic in the industry per episode.

Ready to unlock the true power of marketing strategy?

In this theme, we'll explore the world of cutting-edge marketing strategies and tactics that are shaking up the #SaaS industry.
We'll share insights on testing new tactics and uncover the latest developments from digital landscape giants like Google, Facebook, and LinkedIn.

We'll also explore how AI is revolutionizing the digital landscape and transforming marketing tactics.

📍 So grab your headphones and get ready for a marketing strategy masterclass with Paris Talks Marketing.

Tune in and start dominating your market today!

A Glimpse into the Future: Interactive Web3 & AI Assistants with Alexander De Ridder of INK

Hop Online — Thu, 06 Jul 2023 16:15:00 +0300

Leap into the future of the Interactive Web3 and AI Assistants War between Google Bard, ChatGPT, and more!

With Alexander De Ridder, we discuss the limitations of Web2 and the need for a shift towards a more AI-friendly infrastructure.

In this episode, you will find out what's the future of marketing & search and more about the three driving forces behind the rise of Web3 & AI Assistants:

• The economic considerations

• The desire for content and data ownership (legal aspect)

• And the need for streamlined consumption of information (content aspect).

👉 Alexander De Ridder is the Co-Founder, Visionary, CTO at INK, the world’s first AI-powered content optimization software. Alexander crafts magical tools for web marketing.

He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions. He was also the Co-Founder, Visionary, and CTO at Edgy Labs, LLC, a multimillion-dollar marketing agency acquired by Compass.uol in 2021.

Witness the emergence of a new era where large language models and personal AI assistants seamlessly communicate with websites, transcending the limitations of traditional browsing.

🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the AI for Marketing theme of our podcast!

Here are some of the key topics that Alexander and Paris discussed in this episode:

• 00:00 Intro

• 4:23 Reasons behind the birth of Web3 & AI Assistants

• 06:49 The AI Assistant wars

• 12:38 Limitations of Web2 & the rise of the new Interactive Web3

• 25:23 Bing is bringing plugins to search this year

• 36:49 Who's winning the AI Assistants war?

• 41:25 Plugins & AI Assistants are the future

Resources Mentioned:

SEO.app, the first SEO plugin for ChatGPT

Smith.ai, 24/7 virtual receptionist & lead intake services

CRM Wars: HubSpot Takes on Salesforce & More with Connor Jeffers of Aptitude 8

Hop Online — Thu, 22 Jun 2023 16:15:00 +0300

Can Hubspot beat Salesforce? 🎙️ When SaaS companies aim to fuel their business growth through CRM, choosing the right option can be challenging, especially with the intense debate about which CRM platform reigns supreme: HubSpot or Salesforce.

And our guest, Connor, is here to show you which CRM would better fit your needs!

👉 Connor Jeffers is the Founder and CEO of Aptitude 8, an Elite Tiered HubSpot technical consulting firm, and Hapily, an app studio building products on top of the HubSpot platform.

Before Aptitude 8, Connor led growth teams building venture-backed companies on top of Salesforce and operated a consulting firm on the Salesforce ecosystem.

Join Connor Jeffers from Aptitude 8 as he discusses how HubSpot competes with Salesforce CRM.

🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the Marketing Strategy theme of our podcast!

Here are some of the key topics that Connor and Paris discussed in this episode:

• 09:02 The Rising HubSpot Universe Mirroring Salesforce's Success

• 10:33 The HubSpot Revolution: Untapped Market for CRM Solutions

• 12:33 How Switching from Salesforce to HubSpot CRM Was a Game-Changer

• 15:50 Advantages of Salesforce CRM over HubSpot

• 18:27 Where HubSpot Wins Over Salesforce CRM

• 26:26 Break Free from Data Silos with HubSpot

• 30:02 How Generative AI Will Impact CRMs like Hubspot & Salesforce

Cracking Predictive Lifetime Value with First-Party Data and Nikolay Stefanov of Hop Online

Hop Online — Thu, 25 May 2023 15:50:00 +0300

🎙️ In part two of our theme, First-Party Data in Marketing, we've invited our data scientist, Nikolay Stefanov, to discuss one of the main benefits of 1PD: using it to predict customer lifetime value!

👉 Nikolay Stefanov is our Chief Data Scientist at Hop Online, working on various data science projects and primarily trying to crack predictive lifetime value, using machine learning models, and he's here to tell us all about that!

Join us on our rebranded podcast as we dive into how to build a good machine-learning model using 1PD. And discover how to accurately predict the lifetime value of new customers with this model.

🔥 With a new format and different themes, each episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the first season of our podcast!

Here are some of the key topics that Niki and Paris discussed in this episode:

• 03:33 Why you should predict customer lifetime value (pLTV)

• 05:29 When should predicting customer lifetime value be the top priority for your business

• 09:50 Google's hunger for data in the Cookiepocalypse

• 12:48 The steps to creating a machine learning (ML) model with first-party data

• 14:00 What's the key to getting started with a model predicting customer lifetime value

• 18:25 Aggregation of data for pLTV modeling

• 20:11 Different types of ML models and how Random Forest ML works

• 27:57 The final feedback loop: feeding your customers' pLTV scores back to Google Ads

The First-Party Data Revolution in Marketing with Matt Parisi and AnnMarie Wills

Hop Online — Thu, 11 May 2023 15:45:00 +0300

We're excited to share our first rebranded podcast episode with you! 🎙️

In our first theme, First-Party Data in Marketing, with AnnMarie and Matt, we discuss the importance of collecting and using first-party data (1PD) to improve your marketing efforts.

👉 AnnMarie Wills is the Co-Founder and CEO of Leverage Lab, a 1PD consultancy specializing in CDP (customer data platform) technology.

She believes that we are living in a critical evolutionary period, where embracing 1PD to create customer centricity not only drives improved business outcomes but creates true authentic brand relationships. It's the 1PD revolution, and AnnMarie is here for it!

👉 Matt Parisi is the Director of Product Marketing at Tealium, which is one of the original SaaS vendors offering a CDP (customer data platform) for managing first-party data.

Prior to Telium, Matt was a digital marketing strategist for marketing agencies and other SaaS businesses.

Join us on our rebranded podcast as we dive into the 1PD revolution with AnnMarie and Matt.

🔥 With a new format and different themes, each episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the first season of our podcast!

And stay tuned for part two, where we discuss one of the benefits of 1PD: using it to predict customer lifetime value! ⏳

Chapters:

00:00 Intro
03:10 The Cookiepocalypse
05:29 What SaaS businesses must know about first-party data
07:39 DMP (data management platform) vs. CDP (customer data platform)
10:50 How a CDP can work alongside a data warehouse
14:39 Benefits of a CDP
19:47 The 3 steps to first-party data strategy transformation: Data Aggregation, Data Segmentation & Data Activation
29:47 Tealium use cases of first-party data & CDP with clients
36:01 How to get value from a CDP and first-party data
44:48 Episode wrap-up

Trailer: First-Party Data in Marketing

Hop Online — Tue, 02 May 2023 16:00:00 +0300

Every SaaS company plays for high stakes, but what does it take to dominate the market right now?

Welcome to Paris Talks Marketing, the podcast where we dive deep into the latest trends and strategies in SaaS marketing that are really working today.

We've recently rebranded and we're bringing the fun with a new format that's jam-packed with value. We're now featuring two to three guests per episode. Our guests are SaaS CMOs, founders, and specialists, and we discuss one trendy topic in the industry per episode.

Our first theme is First-party data in marketing, and we have some amazing guests lined up for you.

We'll be diving deep into the importance of first-party data, how to collect it, and how to use it to improve your marketing efforts.

Our first theme, First-party data in marketing, is just the beginning of our deep dive journey into the nitty gritty of what strategies really work in the SaaS industry.

📍 So mark your calendars because the first episode is launching on 11th May!

Tune in and start dominating your market today!

The Misunderstood Power of Cold Outreach with Florian Decludt

Hop Online — Thu, 02 Mar 2023 15:45:00 +0200

Florian Decludt is a teacher-turned-growth marketer and content creator. He's worked on over 60 different growth projects in 6 different countries. Florian has grown his presence on LinkedIn from 944 connections to 32,000 + followers in less than 2 years.

Formerly a Growth Marketer at Reddot Growth, Florian is now a Client Advisor at Venli Consulting Group. He helps B2B sales professionals sell and earn more.

Join us to learn why cold emailing is a super powerful tool yet very misunderstood and misused.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Florian and Paris discussed in this episode:

• (1:41) How Florian grew his LinkedIn connections from under a thousand to 32K in 2 years

• (5:06) How can you monetize your LinkedIn following, and how can you measure it?

• (7:05) Why you should build a personal brand

• (11:56) How do you warm up a domain?

• (13:48) How to do cold outreach on LinkedIn and email

• (16:51) Why super ugly emails achieve over 70% open rate

• (23:46) How to improve your SaaS cold email strategy

• (26:15) What are some zero-budget growth channels?

• (31:53) Solopreneurship: building your own business and scaling it

Mentioned Resources:

Lemwarm, a tool that keeps your emails away from spam and generates more business opportunities

Lemlist, a cold email, and outreach automation software

Captain Data, data extraction & automation platform

Dropcontact, B2B email finder, and enrichment in CRM

LeadIQ, a platform of B2B sales prospecting tools

The Danger of Silver Bullet Thinking for SEO with Sam Dunning of Web Choice

Hop Online — Thu, 23 Feb 2023 15:45:00 +0200

Sam Dunning is the co-owner at Web Choice, an award-winning web development and digital marketing company. He's also the host of a B2B marketing podcast called the Business Growth Show.

Join us to learn why SEO isn't dead and how to make your website your best salesperson.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Sam and Paris discussed in this episode:

• (2:40) The biggest mistakes on B2B SaaS websites

• (4:46) How to make your B2B SaaS website resonate with your audience

• (6:04) Is SEO a fit for you?

• (13:03) How to create content that matches the search demand

• (13:58) Why marketing & sales alignment is a win for the customer

• (17:01) How to create value in your B2B content

• (19:00) Why you should be present on multiple channels

• (21:00) How to rank with your B2B SaaS website

• (22:04) How to do link building for your B2B SaaS website for free

• (25:47) What are Core Web Vitals?

• (28:44) When is the right time to remove or update a page

• (30:56) How to keep visitors on your website

Mentioned Resources:

Chartable.com, podcast analytics and attribution platform for publishers & advertisers

Don't Let Your Business Become Dehumanized with Ethan Beute of BombBomb

Hop Online — Thu, 16 Feb 2023 15:45:00 +0200

The channels that we're trying to connect and communicate in are noisier and more polluted than ever. So how can you truly connect with customers?

Ethan Beute is with us to uncover how to foster human-centered communication with the power of video messaging.

Ethan Beute is Chief Evangelist at BombBomb, Wall Street Journal bestselling co-author of Human-Centered Communication and of Rehumanize Your Business, and host of Chief Evangelist and The Customer Experience Podcast.

Join us to learn about the use cases of video communication. Discover how personalization & sincerity in your interactions build customer trust.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Ethan and Paris discussed in this episode:

• (3:05) Creating human connection across the digital divide

• (5:48) How Covid changed human connection and people's approach to videos

• (8:30) Is virtual work here to stay?
• (9:51) How video communication can increase your conversions

• (13:48) Use cases of video messaging

• (16:04) The fear of getting in front of the camera and how to overcome it

• (23:06) How to use video for LinkedIn communication

• (24:56) How to make video messages really personalized and increase their effectiveness

• (31:13) How early video messaging can accelerate your sales

• (34:01) Emails vs. video messages

• (40:18) How to use digital communication channels to show sincerity

Resources Mentioned:

Human-Centered Communication: A Business Case Against Digital Pollution, Book by Ethan Beute and Stephen Pacinelli

Permission Marketing: Turning Strangers into Friends and Friends into Customers, Book by Seth Godin

Supercharge Your PLG Strategy with Interactive Demos with Natalie Marcotullio of Navattic

Hop Online — Thu, 09 Feb 2023 15:45:00 +0200

Natalie Marcotullio is the Head of Growth and Operations at Navattic. She focuses on helping SaaS companies give their prospects a better buying experience.

She has a background in SEO and digital marketing for B2B sales and marketing SaaS.

Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.

Join us to learn the different ways and methods you can incorporate product-led content. Discover how to increase the quality of your conversions with interactive product demos.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Natalie and Paris discussed in this episode:

• (2:20) What is product-led growth?

• (5:02) How can SaaS B2B businesses use interactive demos?

• (7:19) How can interactive demos increase the quality of your conversions?

• (10:32) When do you need an interactive product demo?

• (13:18) How to drive product-led growth with interactive demos in 7 days

• (14:40) What are the benefits of interactive demos for customers?

• (22:01) Has content marketing shifted from blogs to LinkedIn?

• (30:36) How Navattic became a leader in the "interactive demo" category

Guest:
LinkedIn
Navattic

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Revolutionizing Coding Education for Kids with Tynker's Lomit Patel

Hop Online — Thu, 02 Feb 2023 15:45:00 +0200

Lomit Patel is the Chief Growth Officer of Tynker, part of BYJU'S, the world's largest edtech company. Tynker is one of the pioneers in coding and ed tech learning for kids, boasting 60 million users across 150 countries.

With 20 years of experience helping startups grow into successful businesses, Lomit has previously played a critical role in scaling growth startups such as Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and IMVU (#2 top-grossing gaming app).

Lomit is a public speaker, author, and advisor with numerous accolades and awards throughout his career. He's been recognized as a Mobile Hero by Liftoff.

He recently published his book, "Lean AI," which is part of Eric Ries' "The Lean Startup" series.

The book provides practical advice on how innovative startups use artificial intelligence and automation to grow.

Join us in our #100th episode, as we delve into the world of kids' coding. We'll decode the strategy behind Tynker's successful marketing approach.

Learn how to harness the power of user data in your ad campaigns. Plus, discover the transformative impact of customer education.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Lomit and Paris discussed in this episode:

• (6:02) Tynker's marketing approach behind its kids' coding software

• (7:49) When to draw the line from a freemium to an upgraded paid version of your SaaS product

• (8:27) How to introduce the paywall to your freemium SaaS product

• (9:14) How to choose the right pricing for your SaaS product

• (12:51) How to power your ads with your users' data at different stages of the buyer's journey

• (18:03) Why educating customers is a game-changer

• (21:12) How to grow to have healthy customer LTVs

• (25:55) How to increase the conversion rate of free to paid users

• (29:28) How to encourage users to create UGC

• (33:13) How can you get more done with less?

Resources Mentioned:

Lean AI: How Innovative Startups Use Artificial Intelligence to Grow, book by Lomit Patel

Guest:

Tynker

Personal Blog

Hackernoon

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Elevate Your Career with Personal Branding & Podcasting with Joseph Lewin of Proofpoint Marketing

Hop Online — Thu, 26 Jan 2023 15:45:00 +0200

Here are some of the key topics that Joseph and Paris discussed in this episode:

• (3:10) Account-based marketing vs. building relationships at scale

• (5:21) How to differentiate your brand

• (7:12) What Is relationship enablement?

• (9:37) Testing with paid search or paid social?

• (11:44) How to measure the success of your paid social copy

• (14:04) Is podcasting beneficial for B2B companies?

• (18:10) What are the skills of a great marketer?

• (23:03) How to establish credibility as a podcast host

• (29:08) 3 Tips for building a personal brand

• (31:27) How to grab people's attention on social media

• (32:08) The psychology behind how people buy

• (34:57) Pricing: the positioning tool many B2B marketers forget about

Guest:
LinkedIn
Proofpoint Marketing

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Betting on Demand Gen as a Growth Lever with Adam Holmgren of GetAccept

Hop Online — Thu, 19 Jan 2023 15:45:00 +0200

Here are some of the key topics that Adam and Paris discussed in this episode:

• (2:44) Lead Gen Vs. Demand Gen and how GetAccept went from a more lead gen focus toward demand generation

• (7:46) Hire more salespeople or marketers in uncertain times?

• (9:22) How new category creation for Digital Sales Room turned a Win-Win for everyone involved

• (15:20) The broken B2B marketing attribution

• (19:00) How GetAccept manages their GA campaigns

• (24:07) Marketing attribution: how to measure your LinkedIn Ads?

• (25:02) Google Ads or LinkedIn Ads?

• (26:19) Why Lead Ads are tricky

• (30:06) Why engaging in other communities is more powerful than having your own & how to do community building

Guest:
LinkedIn
GetAccept

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Bootstrap Your Business from 0 to an 8-Figure Profit with Bryan Clayton of GreenPal

Hop Online — Thu, 12 Jan 2023 15:30:00 +0200

Here are some of the key topics that Bryan and Paris discussed in this episode:

• (2:57) Success story: The transition from a blue-collar entrepreneurship success story into GreenPal, a tech startup

• (8:48) How to resist the temptation to expand into other product categories

• (13:44) How local SEO turned GreenPal into a success story

• (15:45) What's the best local SEO strategy to compete with

• (33:19) How a bootstrapped business beat its funded competitors

• (36:19) The “Atomic Habits” of starting a business and getting it going

Resources Mentioned:

Book, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear

Guest:
Instagram
LinkedIn
GreenPal

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

The Art of Gift Giving for Customer Love with Nick Bennett of Alyce

Hop Online — Fri, 06 Jan 2023 15:45:00 +0200

Here are some of the key topics that Nick and Paris discussed in this episode:

• (2:27) How to Build a Personal Brand as a Saas Marketer

• (4:57) How Often to Post on Social Media

• (7:10) How to Grow Your Followers on LI & Stand out with a Strong POV and Narrative

• (11:32) What Are the Keys to Success with Account-Based Marketing

• (18:37) Skyrocket Your Personal Marketing with Gifts Giving

• (22:07) What Are the Best Touchpoints in the Buyer's Journey for Gift Giving?

Guest:
LinkedIn
Alyce

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Skyrocket Your SaaS Brand with Content Marketing with Nate Turner of Ten Speed

Hop Online — Wed, 21 Dec 2022 15:45:00 +0200

Here are some of the key topics that Nate and Paris discussed in this episode:

• (3:15) What SEO Works Best for Simple SaaS Websites?

• (5:08) Is Linkbuilding Still Important for SaaS Websites?

• (8:51) How to Create a Content Strategy for a SaaS Company?

• (12:22) Create or Promote SaaS Content?

• (17:36) What Drives More Engagement: Content from Your Profile or Company Page?

• (31:21) Content Optimization vs. New Content Creation

Guest:
LinkedIn
Ten Speed

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

How to Build Killer SaaS Products with Matt Paige of HatchWorks

Hop Online — Thu, 08 Dec 2022 15:45:00 +0200

Here are some of the key topics that Matt and Paris discussed in this episode:

• (3:10) What Are Product Founders' Most Common Mistakes in the Early Stages

• (4:34) How to Build a Winning Product Strategy

• (6:55) How to Build a Lead Pipeline

• (13:38) Why building relationships is important for service businesses

• (16:37) How to Leverage Feedback Loops

• (23:14) How to Build an Audience for Prototype Products

• (28:48) Bonus: Hear a "Shark Tank"-Style Discussion of Paris' own pitch: all the way through the strategy, positioning, and potential of the idea, evaluated by Matt.

Guest:
LinkedIn
HatchWorks

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

When Your Strategic Brand Narrative Is Killing It with Andrea Wunderlich of Maxio

Hop Online — Fri, 25 Nov 2022 15:45:00 +0200

Here are some of the key topics that Andrea and Paris discussed in this episode:

• How having an SDR experience helps in a marketing role

• How SaaSOptics merged with Chargify to become the brand Maxio today & how the merger impacted Andrea's role

• Saaspedia's organic play for ranking in the SERP with SaaS topics

• How to create successful gated content & what are the benefits of gated vs. ungated content

• What is the most important success metric for a SaaS company

• How creating a powerful strategic narrative strengthens your brand

• What is the B2B SaaS Maturity Curve

• The shift from traditional subscription models to usage-based pricing

• Cash accounting vs. accrual accounting

Mentioned resources:

SaaSpedia, the encyclopedia of subscription & SaaS finance terms and metrics

SaaSpedia, Annual Recurring Revenue (ARR), article

Guest:
LinkedIn
Maxio

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

How to Use B2B Events as a Marketing Weapon with Jonathan Kazarian of Accelevents

Hop Online — Thu, 10 Nov 2022 15:45:00 +0200

Here are some of the key topics that Jon and Paris discussed in this episode:

• The hyperscale journey of Accelevents from $300K to $9M in 8 months – pivoting from in-person to virtual events.

• Event data: how to maximize opportunities pre, during, and post-event. And why current CRM platforms and tools aren’t designed to capture and keep your event data.

• How to fix the event attribution gap: learn to measure the success of your event

• What's the working marketing mix for customer acquisition in the events industry?

• Does the post-Covid environment pose a threat to virtual events?

• Personal branding & how to come up with content ideas for social media.

Guest:
LinkedIn
Accelevents

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Why Outbound Calling Is a Customer Growth Hack with Ryan Williams of PhoneBurner

Hop Online — Thu, 03 Nov 2022 15:45:00 +0200

Here are some of the key topics that Ryan and Paris discussed in this episode:

• Agency-side vs. client-side marketing and Ryan's career development as a B2B SaaS Marketer

• The challenging sales dialer competitive landscape and where PhoneBurner stands

• What's a power dialer? The difference between Power dialer, Autodialer, and Predictive dialer

• What are some best practices for a successful phone call outreach strategy

• Should we de-silo inbound and outbound strategies

• PLG vs. Sales-Led Motion: which brings in more qualified leads

• How to predict conversions of Free Trial Users to Paying Customers

• How to use ABM (Account-Based Marketing) tactics

• Google Ads and how PhoneBurner competes in paid search with big players like Salesloft & HubSpot

Guest:
LinkedIn
PhoneBurner

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

First-Party Data and the Cookiepocalypse with Jessie Lizak of BDEX

Hop Online — Thu, 27 Oct 2022 15:45:00 +0300

Here are some of the key topics that Jessie and Paris discussed in this episode:

• The approach of BDEX for cleaner and more privacy-compliant data

• Transitioning past third-party data to marketing with quality first-party data

• Ethical marketing and why it's profitable to do what's right in business

• Leveraging Dark Social

• Balancing personal branding and company branding

Guest:
LinkedIn
BDEX

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

The Underexplored Power of Demand Gen with Sarah Breathnach of Hunters

Hop Online — Thu, 20 Oct 2022 15:45:00 +0300

Here are some of the key topics that Sarah and Paris discussed in this episode:

• The differences between demand gen vs lead gen vs demand capture

• What are the best channels and methods for demand capture?

• How to better engage on organic social?

• Why hiring a marketing team to do lead gen is a big mistake for businesses?

• Moving away from 'lead gen' is great. But how do you get both your marketing & sales teams to agree on that?

• Why is dark social a breath of fresh air for B2B marketers? How to leverage dark social as part of your demand gen strategy?

• Key takeaways from the Inbound Conference in Boston

• Influencer marketing for B2B

• 🔥 Fire Questions Challenge

Resources Mentioned:

Book, Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity by Frank Slootman

LinkedIn Posts by Sarah:

Hiring a Marketing Team to Do Lead Gen

Dark Social Is a Breath of Fresh Air for B2B

Inbound Conference Experience Summary

Guest:
LinkedIn
Hunters

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Why Put Customer-Centric Marketing First with Drew Brucker of LASSO

Hop Online — Thu, 13 Oct 2022 15:45:00 +0300

Here are some of the key topics that Drew and Paris discussed in this episode:

• Why curiosity is one of the keys to career success

• Better focus and performance in the workplace with the concept of deep work

• The challenges of working in a startup environment

• The post-pandemic state of the events industry

• New vs. old marketing – and why the fundamentals never change

• The value and use of customer research & the customer-centric approach

• What is 5 to 9 marketing or marketing after-hours

• 🔥 Fire Questions Challenge

Resources Mentioned:

Book, Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt

Guest:
LinkedIn
LASSO

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

How to Thrive on DX & Innovation with David Isaac Mathews of GrowthOps, Asia

Hop Online — Thu, 06 Oct 2022 15:45:00 +0300

Here are some of the key topics that David and Paris discussed in this episode:

• How David brings digital transformation(DX) to large organizations

• The expanded role of the CMO & the need for them to wear the three hats of a Brand, a P&L, and an Innovation CMO

• De-siloing the C-suite to improve agility & the importance of cross-functional collaboration

• Corporate venture launching

• The greatest roadblocks in monetization for innovation in SEA

• The importance of connecting customer experience and marketing with real-time data for data-driven decision-making

Resources Mentioned:

Book, World's Best Bank: A Strategic Guide to Digital Transformation by Robin Speculand

Guest:
LinkedIn
GrowthOps

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

How to Double Your Revenue in 90 Days with Simon Severino of Strategy Sprints

Hop Online — Thu, 29 Sep 2022 15:45:00 +0300

Here are some of the key topics that Simon and Paris discussed in this episode:

• How to double your revenue in 90 days with the Strategy Sprints Method

• How 50/50 risk (for you and your client) doubles your revenue

• The perfect 5-levels deep ideal customer profile to help you with acquisition

• How to do zero-budget marketing for 2 hours per week

• ⚡️ Falling in love with the problem, not the solution

• How to get easy inspiration for creating new content weekly

• Why Simon says no to paid advertising

• 🔥 Fire Questions Challenge

Resources Mentioned:

Book by Simon Severino, Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business

Guest:
LinkedIn
Strategy Sprints

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

How the Love of Journalism Helps Your B2B Storytelling with Andrew Hoerner

Hop Online — Fri, 23 Sep 2022 15:45:00 +0300

Here are some of the key topics that Andrew and Paris discussed in this episode:

• How Andrew's career has evolved being part of a unicorn, a double unicorn, an IPO, and acquisitions and what have been common keys to success for all of those companies?

• Why marketing and sales should stop fighting

• How the love of journalism & its principles gets you earned media and the right B2B story

• The fast fail/fast fix approach

• Feedback loops and Andrew's loop group concept

• The rapid A/B testing cycle of Andrew for creatives

• What are micro-influencers, how can they help marketers, and how to use them?

• Lessons from B2C that B2B marketers can learn

• The power of free knowledge

Guest:
LinkedIn

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Leading with Educational and Reliable Content in the SexTech Space with Jordan Gray and Mia Sabat of Emjoy

Hop Online — Thu, 15 Sep 2022 15:45:00 +0300

Here are some of the key topics that Mia, Jordan, and Paris discussed in this episode:

• Challenges of creating educational but also scientifically accurate content in the SexTech industry

• Content marketing as a replacement for paid media

• Easy SEO "hacks" for ranking your content

• Facebook ad censorship (and censorship on social channels)

Guests:
Mia LinkedIn
Jordan LinkedIn
Emjoy

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Scaling with Referral Marketing with Raúl Galera of ReferralCandy

Hop Online — Thu, 08 Sep 2022 15:40:00 +0300

Here are some of the key topics that Raúl and Paris discussed in this episode:

• What is referral marketing?

• Why is referral marketing different than influencer marketing and affiliate marketing?

• What are the future trends in referral marketing?

• Is Web3.0 the evolution of referral marketing?

• How to scale with referral programs?

• How much of ReferralCandy's new customer acquisition comes from referrals?

Guest:
LinkedIn
ReferralCandy

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

The Future of PPC Advertisers in the Automation Age with Frederick Vallaeys, CEO at Optmyzr

Hop Online — Thu, 01 Sep 2022 15:30:00 +0300

Here are some of the key topics that Fred and Paris discussed in this episode:

• Google Quality Score & its importance for ad rank

• The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads

• The impact of automation on how to optimize search marketing campaigns

• Ad Creative optimization with AI Image Generation Tools

• What are the skills you need to become a Google Ads Expert today

• What is value-based bidding

• What is the biggest mind shift in PPC history

Guest:
LinkedIn
Twitter
Optmyzr

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Mentioned Resources:
2019 Book, Digital Marketing in an AI World: Futureproofing Your PPC Agency, Frederick Vallaeys
2022 Book, Unlevel the Playing Field: the Biggest Mindshift in PPC History, Frederick Vallaeys
DALL·E 2, AI Image Generator

Demand & Lead Gen Strategies with Eric Stockton, VP Demand Generation at Constant Contact

Hop Online — Thu, 25 Aug 2022 15:40:00 +0300

Here are some of the key topics that Eric and Paris discussed in this episode:

• Customer Acquisition with Demand Generation (leading with an ICP-first strategy)
• Step 1 of Demand Generation: Problem Education (using high sales touch flow to help customers understand how Sharp Spring solves their pain points)
• Step 2 of Demand Generation: Increasing Your Brand Authority (How do you do attribution on setting your company up as the authority in the niche)
• The importance of understanding your customers' (ICPs) problems & why that's the biggest threat to Constant Contact
• What are some common pain points with lead generation for agencies
• Lead generation strategies (the right portion for successful lead generation from outbound, inbound, and partnership strategies)
• Personal branding and how it helps in landing clients
• 🔥 Fire Questions Challenge

Guest:
Constant Contact
SharpSpring
Eric Stockton

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Stand-Out Marketing in a Sea of Sameness with Stacey Danheiser, CEO at SHAKE Marketing Group

Hop Online — Thu, 11 Aug 2022 15:25:00 +0300

Here are some of the key topics that Paris and Stacey discussed in this episode:

• B2B vs B2C trafe-offs

• The broken chain between marketing & sales: why don't they speak the same language and why this should change?

• Why the key role of marketers is to be the internal voice of the customer

• 7+1 Steps Framework To Be More Strategic with B2B Marketing: Why are so many marketers skipping steps? And what can they do to think and act more strategically?

• 3 ways how to position yourself better as a marketer and help you gain credibility with your internal teams

• 5 key V.A.L.U.E. competencies to stand out in a sea of marketing sameness

• What is the mindset of a great marketer? And how can you be a marketing leader instead of following the herd?

• How can CMOs Meet CEOs Expectations?

Resources mentioned:

Book, Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness, by Dr Simon Kelly (Author), Dr Paul Johnston (Author), Stacey Danheiser (Author)

Book, Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions, by Simon Kelly (Author), Paul Johnston (Author), Stacey Danheiser (Author)

Soar Marketing Society, a private community for B2B Marketers who want to elevate their skills, impact, and careers: www.soarmarketing.club/soar

Guest:
Stacey Danheiser
SHAKE Marketing

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Go-To-Market Strategy & Sales-Led Growth with Rafael Oezdemir, CEO at Zendog Labs

Hop Online — Thu, 04 Aug 2022 15:40:00 +0300

Here are some of the key topics that Paris and Rafael discussed in this episode:

• Full-stack go-to-market (GTM) framework of Zendog Labs
• The set of challenges you can face with regard to growth when entering a new market
• The seller journey vs the buyer journey
• Should a startup lead with ICP First or Product First & when a startup should choose an ICP
• How marketing helps with establishing a product-market fit
• Sales-led growth approach & what are some outbound tactics which work for a startup ➝ To succeed with an outbound approach, Rafael shares that you need to capture existing demand through an outbound sales motion rather than generating the demand.
• Blue ocean vs red ocean strategies
• 3 tips on how to raise more investments as a startup in the current environment

Guest:
Rafael Oezdemir
Zendog Labs

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Video-Led Storytelling & Educational Content with Michael Blodgett of OneDay

Hop Online — Thu, 28 Jul 2022 15:40:00 +0300

Here are some of the key topics that Paris and Michael discussed in this episode:

• Video-led marketing

• Use cases of personalized videos in sales, marketing, and recruitment

• The power of leveraging webinars

• How to repurpose content

• How listening to your prospects can help you market your product better

• Community marketing

• And... the Hawaiian Friday tradition of Michael!

Guest:
Michael Blodgett

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Product Marketing in Ecommerce with Daniel Murphy, VP Marketing at Privy

Hop Online — Thu, 21 Jul 2022 15:45:00 +0300

Here are some of the key topics that Paris and Dan discussed in this episode:

• What product marketing brings to the table & why is it a critical component of every company's success

• How Privy got on Shopify & became the number one rated app for Shopify

• SMS marketing & how the pandemic accelerated this trend

• How to use content marketing to educate your customers

• The importance of video marketing

• How to lift off your B2B brand on TikTok

• How influencer marketing could evolve in Web 3.0

Guest:
Daniel Murphy
Privy

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Community-Led Growth & Blockchain Applications with Reni Achkar of Social Laboratories and Whalemap

Hop Online — Thu, 14 Jul 2022 15:45:00 +0300

Here are some key topics that Reni discussed with Paris:

Community-led growth with Twitter, Telegram, Discord
How to start a community
The future of blockchain in the e-commerce industry
Applying NFTs into the business and their value
Personal branding - what works and what doesn't
How to plan content for personal branding posts on social media
What methods Reni uses to generate sales
The risks of using automation for social media
How having the right mindset can prevent you from burnout
How to increase your posts' reach on LinkedIn

Guest:
Reni Achkar
Social Laboratories
Whalemap

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Pricing Strategies & PLG in the Delivery Industry with Khaled Naim, Co-Founder & CEO at Onfleet

Hop Online — Thu, 07 Jul 2022 15:45:00 +0300

In this episode, Paris interviews Khaled Naim, who is the Co-Founder & CEO of Onfleet, the fastest-growing provider of last-mile delivery management software. Onfleet powers millions of deliveries per week for thousands of businesses around the world and handles route optimization, dispatching, real-time driver tracking, proof of delivery, analytics, and customer communications.

Listen to the episode as Khaled and Paris discuss:

• Pricing strategies

• Finding an organic product growth hook for B2B

• Account-based marketing and how to stay in front of competitors

• The right mix between a product-led growth motion and a high-sales touch approach

• The importance of a partnership-driven strategy

• The growth of the delivery market during COVID

Guest:
Khaled Naim
Onfleet

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Account-Based Marketing with Mason Cosby, Director of Growth at Gravity Global

Hop Online — Thu, 30 Jun 2022 15:45:00 +0300

In this episode, Paris sits down with Mason Cosby, the Director of Growth at Mojo Media Labs (now Gravity Global) and Podcast Host of the Marketing Ladder, to discuss ABM strategies and LinkedIn growth.

Some key topics in this episode:

• The goal of ABM
• What goes into the content marketing behind an ABM campaign
• How being more interesting offline can help you with content
• Organic vs paid strategy on LinkedIn
• How to build warm relationships with prospects
• Some key points of advice from Mason's podcast guests
• What can build you as a leader
• How to position yourself as a partner versus a vendor

Guest:
Mason Cosby
Gravity Global (& Mojo Media Labs)

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

AI in Marketing and Sales with Stu Gold, General Manager at Superwise.ai

Hop Online — Thu, 23 Jun 2022 15:45:00 +0300

In this episode, Paris sits down with Stu Gold to discuss AI and Machine Learning and what they have in common with his company's marketing and sales approach. Stu, General Manager and Chief Revenue Officer of Superwise.ai, is a highly energetic advanced technology sales, marketing, and business development leader with a unique and highly successful background in launching, growing, and scaling early-stage technology businesses into new, emerging markets on a global scale.

Here are some of the key topics that Paris and Stu discussed in this episode:

• Why AI and machine learning will become a part of the core marketing flow

• What is model observability and why it is critical to machine learning

• The growth of machine learning operations teams

• Using aggregated data to ensure compliance with data privacy laws

• Product-led growth and time to value

• How to succeed through failure

Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

How the Long Tail in Procurement Impacts Content Creation with Christina Patrick of Paid

Hop Online — Fri, 17 Jun 2022 15:45:00 +0300

In this episode, Paris interviews Christina Patrick. Having held various roles in marketing in different sectors, and managing teams of different sizes, Christina is now the head of marketing at Paid, a UK tech start-up that is changing the way procurement teams work with their smaller suppliers, making the process more efficient and cost-effective for both parties.

Listen to the episode as they discuss:

• The long tail theory in procurement

• What does the quote “give people what they want” has in common with creating content

• How to create content that sits at the heart of people’s pain points and with the long tail in mind

• Why ungated content is the way to go

• Utilizing live podcast recording sessions to build audiences and repurpose content

• Video marketing

• What startups should look for in a good marketing agency partner

Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Ep. 71 - New Category Leadership as a Recipe for Success with Srikrishnan Ganesan, Co-Founder of Rocketlane

Hop Online — Thu, 09 Jun 2022 15:45:00 +0300

In this episode, Paris sits down with Srikrishnan Ganesan, the CEO, and co-founder of the fast-growing SaaS startup Rocketlane. Srikrishnan is also building Preflight, which is the world's first and only community for leaders and practitioners managing customer onboarding, success, value delivery, and project management.

As you can probably notice, Srikrishnan uses a unique platform (a community) to engage with people just like our former guest from episode 55, Patrick Campbell, who says that the CAC goes higher and higher for SaaS, and part of the reason is that the classic channels like Facebook do not work and are getting saturated.

Hear more in this episode as we discuss with Srikrishnan:

• Their acquisition journey
• Category creation and leadership
• The concept of the time to value
• The importance of the onboarding experience and the maturity survey
• Scaling marketing through communities and podcasts

Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!

Ep. 70 - Branding, Growth, and Leadership for Startups with Luciano Freitas, CMO at BX Blue

Hop Online — Fri, 03 Jun 2022 15:45:00 +0300

In this episode Paris sits down with Luciano Freitas, currently the CMO at the finch BX Blue. Neuroscientist and entrepreneur, Luciano is the co-founder of Facily, the first social commerce in Latin America, and the founder of Mind Hack Lab, a laboratory of mental alchemy and behavioral innovation. He made part of Uber’s leadership and marketing teams in Brazil and helped launch Airbnb in Latin America, also acting in the leadership lineup.

Following Luciano’s experience, this episode is all about good leadership. Hear more in this episode as we discuss:

• The three pillars of marketing
• The impact of Uber's and Airbnb's branding strategies
• Growth marketing
• Users-first approach
• What makes a great leader

Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!

Ep. 69 - How to Win Big with Peep Laja of Wynter

Hop Online — Mon, 09 May 2022 15:45:00 +0300

This week we sit down with Serial Entrepreneur Peep Laja of Wynter, CXL, and Speero. We discuss his three ventures and how his latest business Wynter.com is building demand. We also talk about the importance of luck and timing in a success of a business and where Peep's podcast How to Win is going next.

Ep. 68 - Driving Success with URL-Based Marketing with Canberk Beker, Head of Growth at Deepcrawl

Paris Childress — Thu, 28 Apr 2022 15:45:00 +0300

This week we sit down with Canberk Beker, Head of Growth at Deepcrawl to discuss how URL-based marketing helped them 2x their pipeline in 2 months and move prospects through the funnel 2x faster. We also discuss how Deepcrawl strategy is to market not only to SEOs but to Developers, general Marketeers, and even Product Managers.

Ep. 67 - Startup Growth Secrets of a High Volume Angel Investor with Paul Singh

Paris Childress — Tue, 26 Apr 2022 15:45:00 +0300

This week we sit down with Paul Singh, Co-founder & Chief Strategy Officer @ Bump Health and Active Angel Investor @ Results Junkies. Paul shares how he makes investment decisions into 200 businesses per year, the invisible rules of the investment game, and why getting investment isn't the only path for startups.

Ep. 66 - Nailing Customer Satisfaction and Growing through Physical Channels with Jason Cunningham, Chief Growth Officer at Spruce.com

Paris Childress — Tue, 19 Apr 2022 15:45:00 +0300

We discuss how Spruce.com delivers a great offline experience while balancing supply (service providers) and demand (lifestyle services requestors) while growing its user base through offline channels.

Ep. 65 - Re-inventing the Customer Lifecycle with Wayne McCulloch, CCO at Walkme

Paris Childress — Thu, 14 Apr 2022 15:30:00 +0300

We discuss why SaaS companies need to move beyond the old-school approach to a marketing organization and what that means for how we bucket our marketing efforts, compensate/bonus our teams, and leverage FPD to understand the customer experience.

Ep. 64 - Building a Better Analytics Platform with Industry Benchmarks with Peter Caputa, CEO at databox.com

Paris Childress — Tue, 12 Apr 2022 15:30:00 +0300

In this episode, Peter shares a bit more about databox.com's plans to release a new benchmarking feature. Peter also discusses how databox leveraged templates to grow organically and why they (currently) aren't investing in paid ads.

Ep. 63 - How Data and Collaboration Empowers Client Success Teams with Emilia D'Anzica, Founder and MD at Growth Molecules

Paris Childress — Thu, 07 Apr 2022 16:00:00 +0300

Meet Emilia, Founder and Managing Director at Growth Molecules. We chat with Emilia about how the Customer Success role has changed over time, triggering customer conversations with data, and the importance of a tight relationship between the Customer Success and Sales teams.

Ep. 62 - Running a PLG & Enterprise Demand Gen Marketing Team Under One Roof with Hernando Buitrago VP of Marketing at instabug.com

Paris Childress — Tue, 05 Apr 2022 16:00:00 +0300

Meet Hernando Buitrago, VP of Marketing at Instabug.com. We chat with Hernando about building a Marketing team in a Series A company, breaking out your marketing for PLG and Enterprise Demand Gen, and collaborating successfully with the sales team.

Ep. 61 - Developing a Podcast First Content Marketing Strategy with Fernando Amaral, VP of Marketing at Landbot.io

Paris Childress — Thu, 31 Mar 2022 16:00:00 +0300

Meet Fernando Amaral, VP of Marketing at Landbot.io. We discuss why Landbot.io is rethinking the traditional SEO approach, how podcasts are the most effective method to generate awareness content, and the future of chat marketing.

Ep.60 - Scaling Customer Marketing through Automated Customer Success Management with Dickey Singh, CEO at Cast.App

Paris Childress — Mon, 28 Mar 2022 15:05:00 +0300

Meet Dickey Singh, CEO & Co-Founder at Cast.app - customer success automation tool. In this episode, Dickey talked about improving retention on no-touch and low-touch accounts, Gamification vs. Shamification, bringing mass personalization to customer success, and how to scale customer marketing through automated customer success management.

Ep.59 - The Power of Storytelling and Product-Led Growth with Sarah Kiefer, CMO at Pitch.com

Paris Childress — Thu, 24 Mar 2022 16:00:00 +0200

Meet Sarah Kiefer, CMO at Pitch.com - a collaborative presentation tool for modern teams. In this episode, Sarah and Paris discuss how virality fuels pitch.com's PLG approach, triggering the growth loop, and collaboration as a key signal for user engagement.

Ep.58 - Betting on your product data to power your content strategy with Brad Hipps, Co-Founder at Socratic

Paris Childress — Fri, 18 Mar 2022 15:15:00 +0200

Meet Brad Hipps, Co-Founder at Socratic - a developer-focused task management software. In this episode, Brad shares more about competing in a red ocean, building a product hand in hand with your beta users, focusing on the one thing that will be your marketing superpower, and driving a content strategy powered by your product data.

Ep.57 - Putting customer value at the heart of every growth decision with Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman

Paris Childress — Thu, 10 Mar 2022 15:05:00 +0200

Meet Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman - an email app that promises to be the fastest email experience. In this episode, Gaurav talks about the role of growth at early-stage companies, making counterintuitive yet customer value-focused growth decisions, why onboarding experience matters and shares more about why Superhuman's acquisition strategy leads to higher retention rates and LTV.

Ep.56 - How Supermetrics runs full-funnel brand tests to drive growth with Edward Ford, Demand Gen Director at Supermetrics

Paris Childress — Thu, 03 Mar 2022 15:05:00 +0200

Meet Edward Ford, Demand Gen Director at Supermetrics. In this episode, Edward talks about moving away from a channel mindset, bringing B2C spirit to B2B, data-driven performance creatives and how Supermetrics is running full-funnel brand tests in different markets.

Ep.55 - How could reducing customer churn be your next growth lever with Patrick Campbell, CEO at ProfitWell

Paris Childress — Thu, 24 Feb 2022 15:10:00 +0200

Meet Patrick Campbell, CEO at ProfitWell - subscription software helps you achieve faster recurring revenue growth. In this episode, Patrick talks about the growing importance of lifecycle marketing, identifying the path to least resistance for growth, how most companies often overlook monetization, and shares more about ProfitWell's marketing strategy.

Ep.54 - Developer Marketing 101 with Thom Crowe, Director of Growth at Vercel

Paris Childress — Thu, 17 Feb 2022 15:15:00 +0200

Meet Thom Crowe, Director of Growth at Vercel - a platform for frontend frameworks and static sites. In this episode, Thom gets into the fundamentals of developer marketing, how organic can guide paid acquisition targeting, and responding to need versus creating it.

Ep.53 - How to Not Suck at Marketing with Jeff Perkins, CEO at ParkMobile

Paris Childress — Thu, 10 Feb 2022 15:05:00 +0200

Meet Jeff Perkins, author of How to Not Suck at Marketing and CEO at ParkMobile. Jeff is a CMO turned CEO. In this episode, he talks about his new book, marketers' guide to 'quick wins strategy', educating the executive suite to gain trust, network effects and growing a mobile app mainly through offline marketing.

Ep.52 - How to find the right financing for SaaS and value-based growth partnership models with Michael Slawson, Head of Growth at Hum Capital

Paris Childress — Thu, 03 Feb 2022 15:38:00 +0200

Meet Michael Slawson, Head of Growth at Hum Capital - a funding platform connecting companies with the right capital for their growth. In this episode, we chat about debt vs. equity financing, value-based partnership models for growth agencies, and how Hum Capital platform helps founders fund the right investors for their businesses.

Ep.51 - How to walk the freemium tightrope and thoughts around Web 3.0 with Kieran Flanagan, SVP of Marketing at HubSpot

Paris Childress — Thu, 20 Jan 2022 17:05:00 +0200

Meet Kieran Flanagan, SVP of Marketing at HubSpot. In today's episode, he gets into defining time to immediate value, single vs. multiplayer PLG models, three critical areas for building A+ marketing teams, and how he sees Web 3.0 disrupting SaaS marketing.

Ep. 50 - How to nail early-stage funding, marketing and growth for PLG with Sandhya Hegde, General Partner at Unusual Ventures

Paris Childress — Thu, 13 Jan 2022 16:00:00 +0200

Meet Sandhya Hegde, General Partner at Unusual Ventures - an early-stage firm that invests in both enterprise and consumer startups. In today's episode, she goes deep into PLG and discusses early-stage PLG growth strategies, combining sales-led growth with PLG, defining Aha! moments and how Unusual Ventures helps founders deconstruct the black magic of finding product-market fit.

Ep. 49 - The Art of OKRs with Jeremy Epstein, CMO at Gtmhub

Paris Childress — Fri, 17 Dec 2021 17:30:00 +0200

The OKRs can play a powerful role in creating an environment where employees can work with purpose. In this episode with Jeremy Epstein, who is the CMO at Gtmhub, we discuss the art of implementing OKRs, do/dont's of setting marketing OKRs and what blockchain and OKRs have in common. He also shares his unique view on their marketing funnel: 1) OKR unaware, 2) OKR curious and 3) OKReligion. As your organization grows, OKRs can help your team stay aligned and focused on common goals. Jeremy's advice for leaders when setting OKRs is to not to dictate but rather empower, be collaborative, practice what you preach, and most importantly ask questions. Jeremy also shares that 72% of the first time implemented OKRs fail, but rather because companies are not in the right mindset and do not have the discipline required to make OKRs happen. Tune in and enjoy!

Ep.48 - Running a Truly Product-Led Organization and the Increasing Need for a New CRM for SaaS with Esben Friis-Jensen Co-founder and Chief Growth Officer at Userflow

Paris Childress — Fri, 26 Nov 2021 16:00:00 +0200

It's time to face the harsh reality: the future of a successful go-to-market strategy is product-led. The most successful and fastest-growing SaaS companies all orient themselves around a cost-efficient product-led go-to-market approach. This helps SaaS companies accelerate customer acquisition and transform their sales motion, but only if they commit to building a truly product-first organization. In this episode, I interviewed Esben Friis-Jensen, Co-founder and Chief Growth Officer at Userflow. Esben argues that current CRM platforms are not addressing the needs of PLG companies. He shares why we need a new CRM for PLG companies and how it might look like. Tune in and enjoy!

Ep.47 - Anatomy of a High-Converting Pop-Up with Emil Kristensen, CMO & Co-founder at Sleeknote

Paris Childress — Thu, 18 Nov 2021 16:00:00 +0200

In this episode, I interviewed Emil Kristensen, CMO & Co-founder at Sleeknote. Emil shares how you can leverage pop-ups beyond just generating leads and newsletter subscriptions. They can improve user experience and brand loyalty. Rather than offering or pressuring customers to buy NOW! GET THIS DISCOUNT! You can do so much more with pop-ups. With the right triggers and conditions, he suggests that pop-ups can offer customers value and can help you scale your conversions. Hear more in this episode about pop-up: •What mistakes do companies make when creating pop-ups? •How should you think about setting up your pop ups? •Why does having more than 2 fields in a pop-up affect conversion rates by 300%? •B2B content marketing strategy, and tips. Tune in and enjoy!

Ep. 46 - Scale Your Sales Demos with Conversation Intelligence with William Vuong, Head of Marketing at Symbl.ai

Paris Childress — Thu, 11 Nov 2021 16:00:00 +0200

What opportunities can conversation intelligence create for your business? Meet William Vuong who is the Head of Marketing at Symbl.ai. Symbl.ai is a platform that helps sales, customer support and marketing team understand customer intents through conversation AI tool. In this episode, William unpacks the concept of "conversation intelligence"- how it works, what kind of value it can add to your organization, and how businesses can start leveraging this technology to pull insights from their daily conversations with customers and understand their intent more deeply. Tune in and enjoy!

Ep.45 - Growth Hacking Strategy: Scaling from 0 to 10m ARR with Guillaume Moubeche Founder & CEO at Lemlist

Paris Childress — Thu, 04 Nov 2021 14:30:00 +0200

In this episode, I interviewed Guillaume Moubeche, Founder & CEO at Lemlist. Lemlist lets you personalize cold emails, automate follow-ups, and engage with leads across all channels. Lemlist is a bootstrapped company that has grown from 0 to 10m ARR in less than 3 years. For the first 100 customers, Guillaume closed using his own product, and the rest of the company's growth was achieved by focusing on creating relevant and valuable content for customers and branding. Hear more in this episode about growth hacking strategies by Guillaume: •Why Lemlist refused a $30m funding offer. •Building a Facebook community of 17+ members and how it helps the brand to grow. •Why Lemlist focuses on organic growth rather than paid advertising •How they developed a SaaS sales process Tune in and enjoy!

Ep. 44 - How ClickUp Scaled to Over 4M Users with Aaron Cort, VP of Operations at ClickUp

Paris Childress — Fri, 22 Oct 2021 16:00:00 +0300

Another amazing episode with Aaron Cort, VP of Operations at ClickUp. ClickUp is an all-in one suite for managing, people, projects, time tracking, reporting, and more. In this episode, Aaron shares how ClickUp scaled to over 4 million users through a pure organic product-led growth strategy. Through the power of freemium and continuous feature innovation, they revolutionized the collaborative workspace industry and project management SaaS space in just under 3 years. Learn more about how ClickUp managed to: •Grow their customer base to over 4 million users. •Drive most of their traffic and revenue through organic channels. •Create a strong brand and community for ClickUp. •And more on their paid acquisition tactics and strategies. Tune in and enjoy!

Ep. 43 - Why Brands Need User Generated Content with Lacey Miller Head of Marketing at LoudCrowd

Paris Childress — Fri, 15 Oct 2021 16:30:00 +0300

Marketing campaigns for brands have evolved beyond the one-dimensional campaigns that are aimed solely at boosting sales. In this episode, I interviewed Lacey Miller, Head of Marketing at LoudCrowd, a platform that helps businesses measure and engage with their customers producing UGC to drive more brand loyalty and awareness. Today, marketing is more consumer-centric as the power of success lies in the hands of consumers. As a result, brands focus on getting users to interact, engage, and advocate their marketing campaigns. Hear more in this episode on user-generated content: •The difference between B2B and B2C user-generated content? •How to involve your customers in showcasing your product or service to their friends. •The value of authentic content. •How to measure the impact of user-generated content on your ROI.Tune in and enjoy our conversation on user-generated content for brands!

Ep.42 - The Secret to Doing More With Attribution Modeling with Steffen Hedebrandt, CRO and Cofounder at Dreamdata.

Paris Childress — Fri, 08 Oct 2021 16:00:00 +0300

The majority of purchasing paths are not in a straight line. Customers can discover your brand, interact with it, and progress further down the sales funnel in a variety of ways. As a result, attribution models have become a must-have tool for B2B SaaS marketers wanting a bird's-eye view of the entire customer journey from the start to the finish with data. Meet Steffen Hedebrandt, CRO and Cofounder at Dreamdata, a revenue attribution platform. For marketers who run campaigns across multiple platforms, it can be challenging to figure out which channels directly generate the most leads that move efficiently through the sales funnel and down the conversion funnel. A key tactic for better ROI and improved customer experience is having the right attribution model. Steffen shares that users in anonymous journeys of exploring the product spend as much time or even longer than in the sales cycle. Tune in and explore more on attribution modeling for B2B SaaS!

Ep.41 - How to Make Your Content Evergreen with Dmitry Dragilev Founder at JustReachOut

Paris Childress — Fri, 01 Oct 2021 17:00:00 +0300

Welcome to episode #41 on Paris Talks Marketing. Today, I interviewed Dmitry Dragilev, a founder at JustReachOut. JustReachOut is software that helps you with search, outreach, and guidance for PR. As part of this episode, we explore how to create evergreen content that can be used repeatedly. Dmitry shares his tips on how any SaaS company can make their content genuinely evergreen by constantly improving, updating, nurturing and promoting the existing content. Hear more in this episode on evergreen content: •How Dimitry promoted a poll app organically. •What is the role of link building in SEO today? •How create valuable and evergreen content? •Tips on improving your content for better rankings. Tune in and enjoy!

Ep.40 - Product Led Revenue Solution for SaaS with Breezy Beaumont, Head of Growth at Correlated.

Paris Childress — Fri, 24 Sep 2021 16:30:00 +0300

Do you have a Product Led Revenue solution in place? In this episode, I interviewed Breezy Beaumont, Head of Growth at Correlated. Correlated is a platform that helps you use your product to unlock revenue opportunities. Based on how a user is using your product, you can use the insights to help users transition to the next paid plan. There is a buzz about an exciting new technology that could actually improve the experience of using a product, but potential users aren't buying because they can't see the immediate impact it will have on their lives or the first-time value. Hear more in this episode: •What is the difference between product-led growth strategy and product-led revenue. •Exploring user behavior and signals created in your product. •How marketing can leverage product usage data. •What is the future of marketing and sales roles in the product-led motion. Tune in and enjoy!

Ep.39 - Next Gen AI-ready Digital Marketing Agency with Paris Childress, CEO at Hop Online

Paris Childress — Fri, 10 Sep 2021 16:40:00 +0300

The reality is that shortly, easily within the next year, all the major advertising platforms, along with Apple, are making significant changes driven by Privacy to how marketers are going to be able to advertise. Meet Paris Childress, the CEO of a SaaS growth marketing agency, Hop Online. He is also the host of the Paris Talks Marketing podcast. In this episode, Paris shares his thoughts on the future of a digital marketing agency like Hop Online. First, one central solution pillar of digital marketing agencies soon needs to be data science. The second is performance marketing, and the third pillar for the future model of digital marketing agencies is performance creative that provides the fuel for those performance campaigns. Tune in and enjoy!

Ep. 38 - Overcoming Customer Churn In SaaS with Hunter Montgomery , Chief Marketing Officer at ChurnZero

Paris Childress — Fri, 27 Aug 2021 16:30:00 +0300

In this episode, I interviewed Hunter Montgomery, Chief Marketing Officer at ChurnZero. ChurnZero is a platform that focuses on helping SaaS companies keep their customers happy and reduce the churn rate. Hear more in this episode: •What's a good churn rate for a B2B saas company? •Who owns the churn factor? •How should a SaaS company measure its churn rate? •How do SaaS companies determine whether their customers are going to have a high or low churn rate? •What is the advantage for SaaS companies of having a customer churn management tool? Tune in and enjoy!

Ep. 37 - Is Your Content Marketing Outdated? with Mohita Nagpal VP of Marketing at Hiver

Paris Childress — Fri, 20 Aug 2021 16:00:00 +0300

Are you still doing content marketing the old way and waiting on results? You could be making a better impact on your target audience by thinking outside the box. In this episode, I interviewed Mohita Nagpal, VP of Marketing at Hiver. Hiver is a Gmail-centric customer service solution that helps teams collaborate on shared inboxes. Mohita shares innovative ways of creating a revenue-driven content marketing strategy. After all, "B2B is not an excuse for being boring". Hear more in this episode: •How has Hiver learned to innovate with content marketing and different channel? •What to do when webinars and e-books no longer work for demand generation? •What pushed Hiver to go from shared inbox space to helpdesk space? •How Hiver qualifies MQLs and SQL? Tune in and enjoy!

Ep. 36 - Dropping Acronyms like MQL and Getting Back to Basics with Doug Landis, Growth Partner at Emergence Capital

Paris Childress — Fri, 13 Aug 2021 16:00:00 +0300

MQL is dead. Long live contacts. In this episode, I interviewed Doug Landis who is a Growth Partner at Emergence Capital. Doug has personally worked with companies like Oracle, Google, Salesforce, and Box over the last 16 years, and invested in some of the biggest and brightest SaaS companies on the planet. Hear more in this episode: •Why MQLs are dead? •Doug shares his perspective on how marketing and sales should be integrated into a lead machine. •How do you figure out who are the tire kickers that you can weed out? •What and how to pitch if you get 1 minute with Doug. Tune in and enjoy!

Ep. 35 - What it takes to build a SaaS brand with Justin Schmidt , VP of Marketing at Capacity

Paris Childress — Fri, 06 Aug 2021 16:00:00 +0300

In this episode hear what it takes to build a SaaS brand with Justin Schmidt, VP of Marketing at Capacity. Justin shares his thoughts on: •Why sales and marketing teams should collaborate closely together. •What to do if you find yourself channel dependent. ( don't keep all your eggs in one basket) •Why you need a strong brand as a SaaS company. Watch out for new episode releases on the Paris Talks Marketing podcast every Friday! "A Brand is a manifestation of perception of something" by Justin Schmidt.

Ep. 34 - How Fireflies Grows Through Word of Mouth Marketing with Krish Ramineni CEO, Fireflies

Paris Childress — Fri, 30 Jul 2021 16:00:00 +0300

In this episode, I interviewed Krish Ramineni CEO of Fireflies.ai. Fireflies is an AI-driven bot that helps you record, transcribe and search all of your recorded meetings. Fireflies recently raised $14m in Series A funding led by Khosla Ventures. Krish shares how all of their growth is achieved organically through a product-led growth strategy. Hear more in this episode: •What drove Krish to select the voice ai space •What is the strategy behind featured integrations •How Fireflies drives their organic growth Tune in and enjoy!

Ep. 33 - SEO & Content Marketing Best Practices for SaaS with Tim Soulo, CMO from Ahrefs

Paris Childress — Fri, 23 Jul 2021 16:30:00 +0300

Have you heard of Ahrefs? In this episode, I interviewed Tim Soulo, CMO from Ahrefs. In a nutshell, Ahrefs is an SEO software toolkit that includes tools for link building, keyword research, competitor analysis, rank tracking, and site audits. Tim shares some current SEO trends and how SaaS companies can crush their SEO game right now. Hear more from Tim Soulo in this episode: •Tim shares how Ahrefs drives growth by focusing on SEO and providing educational content for their audience. •Ahrefs content strategy is driven only by keyword research and why. •How Ahrefs uses paid advertising for amplifying educational content and not for driving sign-ups. •Exciting news about Ahrefs launching their own search engine sharing profit with content creators. •When SaaS companies should use paid acquisition as a channel. •How to create a video content strategy for SaaS. Tune in and enjoy!

Ep.32 - DNA of a successful marketer with Cody J. Lee, VP of Growth Marketing on the Peak Performance Group at Summit Partners.

Paris Childress — Tue, 20 Jul 2021 16:27:00 +0300

What is the DNA of a successful marketer? In this episode, I interviewed Cody J. Lee, VP of Growth Marketing on the Peak Performance Group at Summit Partners. Cody shares his personal framework when it comes to evaluating companies seeking funding. Some of the core focus areas are marketing strategy, channels, data, and organization values. Hear more in this episode: •How important is first-party data going to be in the next 12 months from now for SaaS. •What are the common skills and characteristics of successful SaaS marketers. •What are the main marketing improvements that VCs notice throughout all companies that are looking for investment. •And much more... Tune in and enjoy!

Ep.31 - How to improve your outbound strategy with Ryan O'Hara, VP of Growth and Marketing, LeadiQ

Paris Childress — Fri, 09 Jul 2021 16:00:00 +0300

Meet Ryan O'Hara VP of Growth and Marketing at LeadIQ. LeadIQ is a lead generation tool that allows users to find prospects, discover emails and contact information of potential customers online. He shares that "the average response rate on a cold email is less than 1% and the average response rate on a cold call is less than 3%." Sales reps are focusing on outreach automation tools while spending less time on building a connection and figuring out a personalized approach. As a result, prospects are tuning out messages more and more. Find out more in this episode: •The first thing you should change is your outbound strategy and how. •How to build a brand archetype for your brand and why you need it. •How to involve your teams to be the face of your brand. Tune in and enjoy!

Ep. 30 - Building a Product with your Customers in Mind with John Golden Chief Strategy & Marketing Officer, Pipeliner CRM

Paris Childress — Thu, 10 Jun 2021 16:00:00 +0300

In today's episode, I interviewed John Golden, Chief Strategy & Marketing Officer at Pipeliner CRM. Pipeliner CRM is a sales enablement platform that focuses on pipeline management, sales process, and analytics for sales management and salespeople. During our talk, John shares how Pipeliner CRM has gained significant growth over the past couple of months due to their laser focus on developing their product so that their customers can succeed and scale with it. Want to learn more about building a SaaS product with your customers in mind? Here are the highlights from the episode: •How Pipeliner CRM strategically focused on developing its product and moved upmarket. •John shares tips on how salespeople can improve their demo process with prospects. •What is spin selling? How can you use this questioning framework to bring value to your interactions with prospects? •How to create a content strategy focusing on high-quality and educational content for your audience. Tune in and enjoy!

Ep. 29 - How to Automate Partnerships and Boost Your SaaS Growth with Tyler Calder, VP of Marketing, PartnerStack

Paris Childress — Fri, 21 May 2021 15:00:00 +0300

In this episode, I interviewed Tyler Calder, VP of Marketing at PartnerStack. PartnerStack is a platform that automates the most difficult aspects of running a partner program. It is designed to keep partners engaged over time, allowing you to generate predictable, recurring revenue. During our talk, Tyler mentioned how most of their clients see their first sale through partnerships within 30 days. Want to learn more about how partnerships can boost your SaaS business' growth? Here are the top highlights: •Where to start if you are building a career as a marketer. •The role of empathy in understanding user intent behind a keyword. •What are the common entry points for SaaS companies to turn to partnership programs. •What are the benefits of partnership programs for amplifying your brand & product. •How PartnerStack expanded its marketing in 3 phases: •Figuring out what is working and what is not. •Tapping into existing demand. •Generating new demand. Tune in and enjoy!

Ep. 28 - Are you falling behind the curve with machine learning? with Amit Levi, VP Head of Growth and Marketing, Anodot

Paris Childress — Fri, 14 May 2021 15:00:00 +0300

If you are thinking about ways to leverage machine learning, this podcast is for you. Join the conversation with Amit Levi, Anodot's VP, Head of Growth and Marketing. Here's a sneak peek: •Machine learning in itself does not solve any problems. •Stay skeptical. Understand what you are trying to solve, do you really need machine learning for that, what is the investment and the risk. •Leverage machine learning to find patterns you can act upon. Identify problems before they become apparent to your customers.

Ep. 27 - How to Deliver Great Customer Onboarding Experience with Sharon Biggar, VP of Marketing at Hotjar

Paris Childress — Tue, 11 May 2021 15:00:00 +0300

In this episode, I am joined by Sharon Biggar, VP of Marketing at Hotjar, a software tool that helps product teams to understand and see how users are behaving on your website. The customer onboarding process is, without a doubt, the most crucial stage of the customer lifecycle. It sets the stage for their whole relationship with your product and business, even though it comes right at the start of their journey. More in this episode: •How to create a frictionless customer onboarding experience through guidance and email remarketing •Importance of delivering first-time value for your customers as soon as they start using your product. •Boost awareness for your brand with social proof

Ep. 26 - Marketing in Post Covid Era with Pranjalee Lahri, AVP Marketing, UpsideLMS

Paris Childress — Fri, 07 May 2021 15:00:00 +0300

Consumers are settling into a new purchase behavior which led marketers to reassess strategies that have worked in the past. Join our conversation with Pranjalee Lahri, AVP Marketing at UpsideLMS on marketing in the post-Covid era. More in this episode: •Marketers with budget cuts and low resources are shifting strategies to meet marketing objectives. Focusing on organic channels that work the best such as SEO and content. •With more focus on organic growth taking a deep dive into analytics is a need in order to understand your buyer's behavior. •Companies adapt to the self-served culture through product-led growth by giving consumers a chance to test out the product and get the value first. •Maximize results by using different channels in conjunction with each other. •How UpsideLMS has scaled by creating different content formats, and distributing through channels while staying aligned with their ideal customer profile. Tune in and enjoy!

Ep. 25 - Bundled Solution: How to market suite of software with Praval Singh - Vice President, Marketing & Customer Experience - Zoho

Paris Childress — Fri, 23 Apr 2021 16:30:00 +0300

Meet Praval Singh, Vice President, Marketing & Customer Experience at Zoho. The brand provides a powerful suite of software that helps you run your entire business. Here are the highlights: - To scale, you need to build something you take pride in and invest in people. Nurture and support talent, invest in research and development, and listen to user feedback. - Companies subscribe to different vendors and at the end of the day it all adds up to a big check. In case of cost per user, and for companies that are growing, it can get quite expensive. Then there are the issues with integrations, usage, reporting, and onboarding. This is where Zoho comes in. - Marketing software bundles come down to product marketing. Every product has its own marketing team that communicates the value proposition, while the brand marketing team works on Zoho's overall brand. Tune in and enjoy!

Ep. 24 - Carve your own space in the crowded market of software reviews with Russ Somers VP Marketing, TrustRadius

Paris Childress — Tue, 20 Apr 2021 15:00:00 +0300

Software review platforms have become indispensable for SaaS users and marketers. Meet Russ Somers, VP Marketing at TrustRadius - a company that has established its presence in this very competitive niche and scaled. Hear what he has to say on millennials choosing SaaS products, competing against Capterra and G2, and how TrustRaduis scaled from 300K to 1.2 million users per month. Here are some highlights of our conversation: - Millennials are the biggest buyers in the market, and they have a different approach to making purchase decisions. - When you compete against Capterra and G2, the differentiators are trust and quality. - To scale organic traffic, lean into adjacent spaces and target these audiences and queries. - Focus on the search intent - assess which specific terms are useful to people in-market. - Make asking for reviews an ongoing practice. Tune in and enjoy!

Ep 23 - Avoid burnout: Leadership coaching with Christine Tao CEO, Soundingboard

Paris Childress — Fri, 16 Apr 2021 15:30:00 +0300

Join us to meet Christine Tao and learn what changes a leadership coaching program can bring to your organization. Christine Tao is the co-founder & CEO at Sounding Board, a Silicon Valley startup redefining how organizations develop their leaders. We spoke about enabling and scaling complex leadership coaching programs with their scientifically designed Coaching Enablement Platform and a curated network of leadership coaches. Here are the highlights: - Leadership coaching for business impact. Setting a goal, completing, and evaluating the impact it had on the business, and on your personal goals. - If leadership skills can be learned, do they also need to be supported? - Can mentorship can help your progress in your career, but help your employees too? Tune in and enjoy!

Ep. 22 - Double the traffic to your blog in under 30 days with Jeroen Corthout CEO, Salesflare

Paris Childress — Tue, 13 Apr 2021 15:10:00 +0300

Speaking today with Jeroen Corthout - co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, very popular with agencies and SaaS companies. The co-founders built Salesflare to resolve a pain point they were experiencing with CRMs - your sales team ends up spending more time maintaining the CRM, than doing sales. Learn how Jeroen Corthout: - Doubled the organic traffic to the blog in under 30 days - Uses a podcast to make the founder's journey less lonely. - Spends 60% of his time on Marketing. Tune in to hear it all!

Ep. 21 - What if you do content not for ranking, but for your users with Dustin Tysick VP Marketing and Growth, Jostle

Paris Childress — Thu, 08 Apr 2021 15:00:00 +0300

Introducing Dustin Tysick, VP of Marketing and Growth at Jostle. He describes the SaaS tools as an online watercooler place where people can go and connect. The innovative internal integration tool is intuitive and easy to use and attracts users from various niches, from churches to law firms, to tech companies. Learn how Jostle tackles: - Product-led growth and user journey personalization - Generating ideas for their content marketing channels - podcast and blog - Creating an audio strategy - Deciding what to rank for and which topics to own Creating high-performing content based on their buyer personas Tune in to hear more!

Ep.20 - How to build a content marketing strategy around a template gallery with Christopher Schreiber Head Of Marketing, Qwilr

Paris Childress — Wed, 07 Apr 2021 13:00:00 +0300

Meet Christopher Schreiber, Head of Marketing at Qwilr. Their SaaS product helps you create design-perfect proposals, quotes, client updates, and more. He shared insights on how to: - Tackle the marketing challenges of new category creation - Find and meet your audiences where they are - and then bridge the gap - Educate your audience on different & interconnected use cases for the product - Create a pillar-cluster content strategy around a template library - Invest in research-based content to attract organic backlinks Tune in to hear more!

Ep.19 - Stay Close to Your Customers to Understand What They Want with Lauren O'Brien VP of Marketing, Balto.ai

Paris Childress — Thu, 01 Apr 2021 19:30:00 +0300

Hear our conversation with Lauren O'Brien, Balto VP of Marketing, about staying close to customers to understand what they need. In this episode, we spoke about: - Driving great conversations with real-time guidance - Boosting conversion rates - Making the customer experience frictionless - Having full visibility of all contact center calls, all in real-time. Consider this - Balto's real-time guidance for contact centers can help sales teams detect potential objections from the prospect's side and hit specific keywords when handling those objections. Tune in to hear more!

Ep.18 - Product-Led Growth: Let Your Product Do It's Marketing with Pulkit Agrawal CEO, Chameleon

Paris Childress — Tue, 30 Mar 2021 15:15:00 +0300

If you're curious about product-led growth, this podcast episode is for you. Meet Pulkit Agrawal, Co-founder and CEO of Chameleon, a platform for product success, empowering SaaS teams to build better user onboarding, feature adoption, and feedback collection. Increasingly, tech-savvy prospects want to try before they buy. They don't want to sit through an hour-long sales demo and discuss use cases that don't apply to them. More and more SaaS brands realize that their biggest opportunity is just to get the product into the hands of their customers. Product-led growth moves the communication epicenter into the product itself. It comes loaded with streamlined onboarding flows, helpful tooltips, prompts, gamification, and other in-product experiences, designed to speed up prospects' time to "first value." Have a listen if you're interested in: - User onboarding, customer support, and UX with product-led growth. - Mapping points of value. - Reducing friction by evaluating how many actions are required of the user to get value.

Ep.17 - Transform Customer Feedback into Growth with Eugene Kruglov COO, AppFollow

Paris Childress — Thu, 25 Mar 2021 16:30:00 +0200

How does a SaaS app review management platform triple its growth in just a year? Meet Eugene Kruglov, COO & Co-founder of AppFollow, a B2B SaaS tool that helps drive mobile app growth and increase customer loyalty. The app review management platform is a one-stop space to monitor performance, star ratings, user reviews, and organic growth. Learn what it took to grow exponentially and apply for funding in just one year.

Ep. 16 - The Future of Chatbots for Marketers with Arjun Pillai Founder & CEO, Insent

Paris Childress — Tue, 23 Mar 2021 15:00:00 +0200

Meet Arjun Pillai, Founder & CEO of Insent. This is a B2B Conversational Marketing SaaS platform that provides marketers with real-time lead qualification and true personalization options. Their human-first chatbot helps you identify and speak to your most engaged prospects first, and skip all the generic chatter with highly personalized context. Hear Arjun Pillai's thoughts on enablement marketing, the buyer journey, and putting yourself in your buyer persona's shoes. See how they use a marketing mix of cold email campaigns, outbound, case studies, testimonials, and referrals to drive the pipeline. Tune in and enjoy!

Ep.15 - Higher Customer Retention With a SaaS Feedback Analysis Tool with Paul Schwarzenholz CEO, Zenloop

Paris Childress — Thu, 18 Mar 2021 15:00:00 +0200

How to win back and retain churning customers - this is the topic we've discussed with Paul Schwarzenholz, co-founder and Managing Director of Zenloop. This SaaS solution allows businesses to collect, cluster and analyze customer feedback they receive through various channels along their customer journeys. The platform analyzes and automatically derives tailored and individualized measures to retain satisfied customers and win back churning customers. Listen in to our conversation about the platform's applications, as well as how Zenloop uses content marketing, SEO, social media, and events to market their product.

Ep.14 - AI-driven Optimization of Customer Journey with Chris Newton VP. Marketing, Intellimize

Paris Childress — Tue, 16 Mar 2021 15:00:00 +0200

Join our conversation with Chris Newton, VP of Marketing, Intellemize, if you're interested in taking CRO A/B testing and personalization to a different level. Intellemize's machine learning runs multiple optimization experiments at the same time, while also automatically selecting the best ones for each individual in the moment, throughout their buyer's journey. Chris Newton lifts the curtain on how the AI-driven algorithm runs optimization tests and what's the lowest limit of unique visitors you need to run them. We discussed how machine learning selects the best experience for each individual in the moment, and how these unique and personalized user journeys are created. Their average customer tries 177 ideas, creating 78 million possible combinations, and sees 46% conversion uplift. Just think of the opportunities here!

Ep.13 - Inbound Marketing for Lead Generation with Soumyadeb Mitra CEO, Rudderstack

Paris Childress — Thu, 11 Mar 2021 15:00:00 +0200

Google's intention to scrap third-party cookies from its Chrome browser by 2022 has radically shifted the focus on first-party data. There's hardly anyone who knows better the value and importance of first-party data than Soumyadeb Mitra, CEO of Rudderstack. The company's goal is to help engineers, product managers, data scientists, and marketers to make the most out of their customer data using the best of open-source technologies. In today's episode, hear Soumyadeb Mitra's thoughts on: - The flow of customer data across your entire software stack and the insights different teams can derive from it. - Security, compliance & high-integrity usage of customer data. - Pricing models for SaaS products and the best pricing model fit - Marketing and generating leads entirely from inbound. Tune in and enjoy!

Ep.12 - Lead Generation with Customer Success and Content Strategy with Jen Grant CEO, Appify

Paris Childress — Tue, 09 Mar 2021 15:15:00 +0200

Meet Jen Grant, the CEO of Appify - a leading no-code mobile app development agency with a zeal for perfection and innovation. Hear their approach to lead generation, nurturing, and conversions. You'd learn from their experience with: - Building trust with face-to-face interactions. - Why it's worth investing in outstanding customer experience. - Growing audiences and brand awareness via LinkedIn and content marketing. - Adding good quality video to their content strategy toolbox. Have you ever considered building an app for a specific business problem you're facing? Many people are fascinated by the fact that they can build an app on their own, but they don't know exactly what they are going to do with it. Appify helps with identifying the business pain points, and see what app they can build to resolve those issues.

Ep.11 - Saas Content Marketing Strategy with Ilia Markov Head of Content at ChartMogul

Paris Childress — Fri, 05 Mar 2021 15:00:00 +0200

Are you investing heavily in content, and yet your traffic is flat? In today's episode, I interviewed Ilia Markov, Head of Content at ChartMogul. Learn from his experience in SaaS Content Marketing Strategy: To get traction with SaaS content, focus on quality, then scale. Don't just produce content. Start with a wholesome content strategy and plan the distribution. Put your content in front of the right audience. If it's not relevant, all this traffic will not convert. SaaS marketers' #1 mistake - focusing on customer acquisition, not on retention. Learn how ChartMogul helps companies bring all their data in one place and analyze it. The platform supports C-level executives, financial departments, product teams, and sales teams to make data-driven decisions. Tune in and enjoy!

Ep.10 - Automate and Scale Compliance Management - Kayvan Alikhali, CEO of Compliance.ai

Paris Childress — Tue, 02 Mar 2021 15:00:00 +0200

In today's episode, I interviewed Kayvan Alikhani the CEO of Complaince.ai, an innovative regulatory compliance solution designed for financial services enterprise. Have a listen to learn: How product + content-driven strategy can really drive growth even for big enterprise B2B SaaS solutions. How they attract users by simply giving them the information they are looking for. Why relevance is your go-to tool when building frictionless user journeys and UX. How banks and other financial institutions and getting more and more open to implementing various SaaS solutions. We also chatted about the platform itself and how it is supporting audit managers and compliance officers to stay up to date with regulatory changes using one single source. Enjoy!

Ep.9 - Uniting Bulgarians Globally with Hristo Boyadzhiev founder of TukTam

Paris Childress — Tue, 09 Feb 2021 15:00:00 +0200

In today's episode, I interviewed Hristo Boyadzhiev a founder of TukTam - "Here and There" - a self-funded non-profit organization. In recent years, the company has been focusing on uniting and strengthening the bond between Bulgarians living all over the world. At the same time showing the beneficial living opportunities that you can find in Bulgaria. There are approximately 1.5 - 2 million Bulgarians living abroad, so Hristo believes that Bulgaria can greatly benefit from creating a stronger connected Bulgarian community globally. More in the episode on how TukTam as an organization reaches out to Bulgarians from around the world and creates a network for Bulgarians to stay connected and engaged. Tune in with us and enjoy!

Ep.8 - New Coworking Space Dynamic with Giles Blanchard

Paris Childress — Tue, 02 Feb 2021 15:00:00 +0200

Meet Giles Blanchard, the CEO of a coworking space - This Way - located in Sofia, Bulgaria. Due to the pandemic and social distancing, the demand for coworking spaces has surprisingly grown. Most of the demand is coming from corporate companies that are rethinking their real estate strategy. Companies are moving away from the old traditional way of thinking about offices and realizing that people want more flexibility in order to be productive. Humans are social creatures and seek communication and social connection on a daily basis. In order to preserve the company culture in the current situation, companies are leaning towards coworking spaces for small groups of employees to work in rotation while still getting a chance to socialize. Curious to find out more about how our working dynamic and environment is changing? Tune in with us and Enjoy!

Ep.7 - Atanas Neychev and creative community in Eastern Europe

Paris Childress — Tue, 26 Jan 2021 15:00:00 +0200

In today's episode, I interviewed Atanas Neychev a technology journalist, a content creator, and a community builder. Atanas is a Co-Founder of SlavConf company that provides information and connection opportunities for the creative people community in Bulgaria. Find out in this episode how he supports, grows, and contributes to the creative industry in Eastern Europe. Tune in with us and Enjoy!

Ep.6 - Brendan Kane author of the book "The Hook Point"

Paris Childress — Tue, 19 Jan 2021 15:00:00 +0200

In today's episode, I interviewed Brendan Kane growth strategist who recently published a book called "The Hook Point". There are more than 60 billion messages pushed out by online platforms each day, you have approximately 3 seconds to grab your consumer's attention. You need to have a hook point in everything that you post online, that will make people stop scrolling and say "Wait. What?". Brendan shares 3 core pillars that will make you stand out from the crowd; can you grab your audience's attention for 3-4 seconds? What kind of story or message are you going to tell to hold their attention? And, will your audience believe it and trust it? Want to find out more on how you can make a great hook point that grabs your audience's attention? Tune in with us and Enjoy!

Ep.5 - Whooshkaa asks companies, "What's your audio strategy?"

Paris Childress — Fri, 27 Nov 2020 17:12:00 +0200

Today we chew the fat with Rob Lowenthal, Founder of Whooshkaa, an innovative audio platform the serves both podcasters and companies. Rob has combined his background in radio with his love for the spoken word and created Whooshka as a platform that simplifies the podcasting and audio creation workflow. Less tools means more time to focus on the content. He currently relies on organic growth channels like referrals and word-of-mouth, but recognizes that he could be doing more to get the word out for Whooshkaa. What I found most interesting is that Whooshaa primarily serves enterprise clients such as Atlasssian, who use Whooshkaa to create and distribute audio content that engages, trains and informs their team. It's a great way to keep employees connected to the company and to each other -- especially in the age of remote work. Many companies put huge efforts into building and maintaining intranet systems, when a company podcast might better serve those needs in an easier and more fun way. He asks company HR leaders to consider this very intriguing question -- "What is your company's audio strategy?" This certainly got my wheels turning, and I'm sure it will get you all thinking about how to answer the same question in your company or within your team. After all, audio is the easiest to consume content format of all, considering you can do it in parallel with almost any other activity. Enjoy the episode!

Ep.4 - codeSpark Academy teaches coding skills to kids worldwide

Paris Childress — Sat, 21 Nov 2020 11:30:00 +0200

In this episode, I sit down with Grant Hosford, Co-founder and CEO of codeSpark Academy, the world's #1 coding app for kids aged 4-10. Among other things, Grant and I chew the fat around topics such as: •Grant's inspiration for starting codeSpark (hint: it has to do with his own kids) •Kids' natural superpower in learning sophisticated logic once you get the keyboard, mouse and coding syntax out of the way •The benefits of knowing code when navigating the automated jobs of the future •The ginormous potential reach of codeSpark •How they penetrated the classroom so quickly •Marketing and growth KPIs for codeSpark •The unique challenges of the customer and the user not being the same person •Key partnerships with code.org and others •How the pandemic has effected their business and the way kids learn It's a truly fascinating interview with one of my favorite entrepreneurs. Have a listen!

Ep.3 - LMS Leader Gyrus Systems Schools Customers and the Competition

Paris Childress — Wed, 18 Nov 2020 00:00:00 +0200

Today I sit down with Viren Kapadia, President and CEO of Learning Management System (LMS) Gyrus Systems (http://gyrus.com), which he acquired in 2009. The $31 billion corporate learning industry was growing at 11% per year *before* the pandemic. This year, all bets are off, and Gyrus has impressively managed to grow even faster than the white hot market it operates in. In the age of remote work and heavily restricted travel, 2 trends have greatly stimulated the growth the LMS market this year: (1) Service-based companies that traditionally relied on face-to-face training now urgently need a remote training platform to continue onboarding employees and training them on their standard operating procedures (SOPs). (2) Professional trainers who used to fly around the world training teams are now grounded and must deliver their content through new remote platforms. Viren and I talk about how people shop for, evaluate and ultimately decide on which LMS to buy. ROI from a LMS investment is measured less by revenue and more by employee productivity and happiness. This makes the LMS one of the most important software decisions a company will make -- and this year that decision is more important than ever before. Enjoy!

Ep.2 - Evedo shakes up the online events industry

Paris Childress — Tue, 03 Nov 2020 17:00:00 +0200

Today, I interviewed Stoyan Angelov, founder and CEO of Evedo, an innovative virtual event platform built on blockchain technology. The Evedo platform serves 3 primary audiences: 1) Event organizers and vendors of virtual events 2) Virtual event audiences and attendees 3) Webinar organizers (the fastest growing segment) Evedo took advantage of the massive shift from live in-person events to online virtual events in 2020. The business is booming. In our chat, we discuss how the events industry has been shaken up in 2020, and how it might look when things return to normal. We also chatted about how the platform can begin offering distinct event marketing services to its organizer customers beyond what it does today. Enjoy!

Ep.1 - Integrating Performance Marketing & Creative

Paris Childress — Sat, 10 Oct 2020 13:00:00 +0300

Today I sit down with Angelos Paraschakis, CEO of DDB Group in Bulgaria and my new partner in Tribal Worldwide. We discuss a wide range of topics including: •How he arrived in Bulgaria and decided to remain and build the country's leading creative ad agency, DDB. •The impact of the pandemic on brands and marketing budgets this year. •The sacrifices and trade-offs from transitioning to remote work for a creative agency. •The hidden creative and digital marketing talent pool in Bulgaria. •Tribal Worldwide's new ambition -- to integrate performance marketing with creative. Why are we doing it, and why now?Enjoy!