He shares asset protection strategies in plain English – no legalese – that you can use to make you don’t lose unnecessarily profits you should be taking home… or even your personal assets.

It all starts at the beginning, when you first structure your business. Garrett talks about the pros and cons of sole proprietorships, LLCs, and corporations. And that’s just the start of our conversation. 

We also cover…

• The biggest legal mistakes startup business owners make – and how to avoid them
   
• Ways to avoid personal liability and seizure of personal assets like bank accounts and home equity
   
• How business owners often unknowingly sabotage their asset protection strategies
   
• The business structure that gives you the best asset protection – and tax benefits

• And more

“At the end of the day, your business has to generate cash because you can't pay for your mortgage in anything but cash. You can't pay for the grocery bill in anything but cash. You can't pay your employees in anything but cash. It's got to turn into cash, and understanding specific components of your cash flow statement and where you need to be focused is super important. You need to understand it, forecast it, and model it. That's really the jumping-off point that I see a lot of small business owners struggle with,” says Chris.

We chat about common struggles faced by business owners when it comes to their cash flow, as well as:

• Understanding your cash flow statement

• What level of debt is healthy for your business

• The importance of cash reserves

• Bookkeeping best-practices

• His book, Scaling the Data Driven Marketing Agency

• And more

Now, with his agency Rise 25, John teaches B2B businesses how to use a podcast as a marketing tool that brings in more clients, referral partners, and strategic partners.

John talks not only about the technical details but also shares some surprising insights for making this medium work at bringing in more, better-quality leads. We get into detail on that, including…

• Who to invite as a guest – and how to get them on your show

• The psychology behind podcast-related referrals

• The easy way to start your podcast

• Why the size of your audience doesn’t matter

• And more

“If teams aren’t working the right way, it doesn’t matter how good your strategy is,” says John about the importance of evaluating team performance. 

We’ll talk about how to get the most from your team, as well as…

• The steps you need to take in order to work together more effectively

• The 3-step approach to evaluating team performance

• How to apply John’s strategies to your own team

• Where most teams are lacking (and how to fix it)

• And more

Darwin and his team take a different approach. They measure success by looking at revenue. And they’re what he calls “channel agnostic,” which means they use whatever marketing channels are right for the business. Plus, they strive to get results for as little cost as possible. 

In one case, they were able to boost a client’s revenue from $47 million to $90 million in a year, yet only increased marketing spending by 20%.

We take a close look at how they were able to do it and also discuss…

• The 20-point checklist for a highly converting website

• Why the best marketing in the world won’t bring more revenue if you don’t have this
   
• How to take an industry-specific approach to your marketing campaigns

• What’s on the horizon in digital marketing for the rest of 2020 and beyond

• And more

“You could be a great athlete, but that doesn't mean you should be coaching your team. One thing that I see with business owners is they're really good at creating their product or service, the innovation of it, but maybe sometimes they shouldn't be selling it; they get into the weeds too much. They talk about the details of whatever the product or service can do, but it's not about the product, or you and your business, it's always about the client,” says Connie.

We chat about Connie’s entrepreneurial journey, as well as:

• Ensuring that your sales team is not only capable but also willing to sell

• Her book, ESP - Easy Sales Process

• Her seven steps to sales success

• Building an effective referral network with integrity 

• And more

The result: increased revenues, reduced costs, and sometimes even the re-invention of the way a company does business.  

In this interview, Dan shares some real-world case studies involving software they developed for healthcare companies, corporate recruiters, and more. Dan also shares some of the biggest myths their potential clients have about software, first and foremost, that it has to be big and expensive. 

Dan explains why that’s definitely not the case. We also talk about…

• Why they do much more than “develop” software

• The pivotal role the client plays in creating game-changing solutions for their own business

• How they make sure “failures” pay for themselves

• The importance of looking to the long-term goals during the development process 

• And more

With consumers being bombarded with marketing online and offline from the moment they wake up, Will says companies must find a way to cut through the clutter to survive. 

He says one of the best ways to do that is create marketing messages that repel more people than they attract. 

We unpack exactly how that’s beneficial, and also get into…

• The importance of measuring marketing ROI and how it propels growth

• The 6 marketing paths you can take – and how to choose the one right for you

• How to identify your ideal client – it might not be who you think it is
   
• Why you must create a foundational strategy for your marketing efforts

• And more

“Fifteen years ago, I attended a conference, and a speaker described a different way of doing business, a way of succeeding by investing in relationships and helping other people, and I was really inspired by that. Long story short, I decided that I was going to embrace that methodology and abandon my ruthless ways. It was a long, hard road of reinvention and of converting myself from this ruthless individual to someone who lives now to serve others,” says Jonathan.

We chat about Jonathan’s journey to founding Keyser, as well as:

• Reimagining the commercial real estate industry

• Why the industry is so ruthless

• His tips for improving the culture of a business “the Keyser way”

• Myths about the commercial real estate industry

• And more

Working with the internet since the early 90s, when he started his own web development and hosting business, Larry started working for himself when he created Investor Junkie in 2018—  which grew from zero traffic to over 300,000 unique visitors per month. It’s evident that Larry’s decades of experience lend to his ability to deliver results for his clients. 

We’ll chat with Larry about how to use the web effectively to get leads and grow your business, as well as…

• How his experience in the early years of the internet put him on the path to helping modern business owners

• Where businesses are going wrong when it comes to internet marketing

• The importance of knowing how to acquire traffic organically

• The “must haves” for a successful online presence

• Where the internet is “going,” and how you can get ahead of it

• And more

“In the process of publishing and marketing my first book, I started talking to other people about the mistakes that they made and what I do differently. Before you know it, I was merging my marketing consulting with book consulting and over 20 years, that morphed into specializing in publishing books. Eventually, I became Co-Founder and owner of a book publishing company. So I really understand the whole process, how you use it to market a business, how you go about writing a book when you're not a writer, and all the way through to publishing and marketing. And that just comes from being years in the industry,” says Michelle.

We chat about Michelle’s journey to owning a publishing company, as well as:

• Why business owners should consider writing a book

• The importance of writing for your customers rather than for yourself

• The process of actually writing a book

• Common mistakes made by authors

• And more

In fact, she gets quite upset when she sees companies not taking it seriously, wasting time and money on ineffectual marketing… and maybe even harming their brand… because they didn’t have a plan backed by research. They might have the wrong message or are reaching the wrong audience.

Naira says that with the right approach your online efforts can put you in front new qualified prospects… and bring you new customers on a predictable and sustainable basis.

We get detail on exactly how to do that, as well as…

• The 5+ deadliest mistakes companies make in digital campaigns
• How to build relationships through smart marketing 
• Creating a funnel that turns prospects into customers
• The biggest differences between paid and “free” marketing
• And more

She also pays close attention to the other part of branding a business: your unique story and your values – who you are, in a nutshell. Plus, you must showcase what makes you different – and better – than the competition. Otherwise, you compete on price, which Susan says is a race to the bottom.

We take a deep dive into branding strategies any business can use, as well as…

• What small businesses can do to establish an effective brand

• The biggest myths about branding

• Making your business relevant to your target audience – and how to make sure they know

• Using branding to create a competitive advantage

• And more

“I've been a marketing consultant and a business consultant and different things, and I found that most people find that not having money is probably the biggest obstacle to them being who they want to be and living the life that they want to live. I'm really passionate about that for myself, so I decided to dive into and figure out what are the foundational models, what are the things that people can do? How do we wipe out most of the stuff that's holding people back in the simplest way possible? We've developed and learned a couple of models that really remove that for people,” says Derick.

We chat about the most common things that are holding people back from living their biggest lives, as well as:

• Systematizing your savings

• The downsides of investing in stocks and bonds

• Cash flow banking

• Common financial mistakes made by business owners

• And more

“We wanted to support the underdogs to be able to have an unfair advantage when it came to social media marketing. We're using a lot of data science, making it truly beautiful on the front end, so that your 10-year-old influencer that's really struggling to launch campaigns, or even your new marketer to the scene, all of them could be able to use AI-driven decision making skills 24/7. It's like having an agency working for you, writing content for you, and suggesting content based on what's working and not working. It's truly your best friend,” says Arjun.

We chat about data science and artificial intelligence, as well as:

• How Woofy uses data science to curate social media content, saving time for small business owners

• Research showing that the use of emojis in social media marketing actually increases uplift and purchase intent

• How to make your offline approach work swimmingly with your digital marketing

• The most common mistakes made in digital marketing

• And more

Sam says software like this isn’t a “nice to have”… it’s key to your business’s growth.

The impact more efficient, software-driven operations can have on your business is tremendous, helping you reduce costs, be more innovative, and be more profitable.

Sam shares some unexpected ways the right software can radically improve your operations, customer service, sales, inventory tracking, and more… as well as real-life examples of custom solutions in action. 

Tune in to find out…

• When off-the-shelf software works – and when it doesn’t

• The types of problems best solved by custom software

• Why the right solution can bring in an ROI of 300% to 800%
   
• How to cut one of the biggest expenses in your business

• And more

“So often HR is the one that takes over the recruiting process because it's people-related, but I believe that recruiting is actually a marketing activity. You're promoting your company, you're promoting the positions, and you're essentially attracting people to your business, just like you would a customer. It's just the sales process here is whether or not you want to hire them and have them join your team,” says Ryan.

We chat about the biggest myths surrounding recruitment, as well as:

• Marketing as a recruitment tool

• The most common reasons employees will stay at or leave their jobs

• Recruiting for blue collar vs. white collar businesses

• The Core Fit hiring system

• And more

But before he gets to that point, he recommends that companies start with a very fundamental element. Something that is required to build a solid foundation. Their brand and positioning. 

That’s not about logos or slogans… you have to truly and very distinctly set yourself apart from the competition. But figuring out what makes you, your business, and your offering unique – and valuable – isn’t as easy as you might think.

We get into the heart of that, as well as…

• The easiest way to sabotage your sales (and how to avoid it)

• The biggest myths about addressing your prospects’ pain points in your marketing

• Why you shouldn’t “close deals” in sales

• How to set up valuable post-sale relationships

• And more 

It’s all about getting on page 1 of the Google results, and that means having the right keywords in place. Exactly how to do that is always changing based on Google’s algorithm. Stephan shares how he stays one step ahead of the game.

The next step: converting those leads into customers with marketing messages and web content that compels people to take action. We talk about how to make that happen, as well as...

• “Trick questions” you can use to hire the right SEO provider

• The danger of “tone-deaf” website content

• Why you shouldn’t be a “hero” to your prospects

• The 3 steps to determining the right messaging for your target market

• And more

You must use digital marketing to establish authority in your niche and spur business development that creates high-value relationships.

Liz’s passion is helping small business owners become thought leaders in their niche… which helps them bring in a steady flow of high-paying clients almost automatically – no old school outbound sales needed… so they can experience steady revenue and predictable growth. 

That structure means less stress and more money… and more freedom.

We talk about the components of a digitally- driven thought leadership-based business development system in your business and how to implement it, as well as…

• How to “educate” your prospect into buying from you

• What you must know about a buyer – it will inform your marketing, sales approach, and more 

• Why you must “niche down” if you want your business to survive in 2020

• The only thing customers care about

• And more

Gretchen is a marketing and branding expert who has worked with countless entrepreneurs from former pro athletes to trained physicians to TV personalities. Gretchen is also the co-founder of Left Right Labs— a fun play on words to show both her and her co-founder’s strengths in the business. 

We chat with Gretchen about how to create bigger, better, and more beloved brands, how to have an unlimited impact, as well as…

• The most common mistakes in branding

• The three-step unlimited impact process that will help you get clear, get noticed, and get paid

• How Left Right Labs narrowed down their ideal client

• The differences between branding and rebranding

• And more

But being busy doesn’t mean you actually get anything done, says Geoff Woods, VP of The ONE Thing and host of the The ONE Thing podcast (one of the top 5% of podcasts on the globe).

You have to invest that time to actually see a solid return. And, explains Geoff, you do that by focusing your effort on the one thing that would make everything else in your business easier. Otherwise, you’ll never achieve the success you’re capable of.

We talk about how to find that one thing… and what you do next, as well as…

• Why your business is like a row of dominoes ready to fall – and that’s a good thing

• The right way to measure results

• The lie of productivity – and how to avoid it

• The power of “I don’t know”

•  And more

Jennifer has grown several multi-million dollar businesses and is a successful speaker and author. Jennifer spends her time working with clients to help them reach their goals.

We’ll chat with Jennifer about the biggest mistake most people are making in running their businesses, what separates successful business owners from those who struggle, as well as… 

• Why mindset matters

• What makes a healthy business

• How to set goals to help you achieve happiness, satisfaction, and fulfillment in your business

• The one piece of advice Jennifer has for entrepreneurs

• And more

In her conversation with special guest host Oscar Duran, Wendy Tadokoro of Organising Works says you can work less and make more money by implementing systems that anybody can use to run your business… and even take it to the next level. 

You don’t have to have your hand on everything to be successful. In fact, says Wendy, when you do, it’s actually the biggest obstacle to growth.

Tune in for more details on that, as well as…

• Why many business owners are stuck in startup mode

• The importance of SOPs and how to implement them properly

• Being an engineer versus a captain of your “business ship”

• How to change your business culture to make systems work

• And more

We’ll sit down with Dan Kuschell— business and marketing expert who helps businesses grow leads, sales, and profits so that you can have a bigger impact, reach more people, and have more of a contribution.

We’ll chat with Dan about the difference between having a business that is making sales and a business that is functioning, why owning an asset and developing systems makes all the difference, as well as…

• How to develop systems in your business

• Why you need to identify your business values

• The 3 D process for business efficiency

• And more

You may be wondering why Dov calls himself The Alchemist Entrepreneur, and the answer is quite simple— Alchemy refers to turning lead into gold, and, mythical or not, the idea is that you must work on the underlying structure of the metal in order to turn something common into something priceless… which is exactly what Dov does for his clients.

We’ll chat with Dov about how to develop a steady, consistent, and predictable flow of ideal clients, as well as…

• Why information is not enough to get clients

• The two paths to thrive in business, and which one will bring you success

•  How to talk about what you do

• And more

Our conversation with Jim is very valuable because as you know, sales are the lifeblood of a business. And, during these unprecedented times, a lot of business owners are struggling. If you’re one of them (and even if you’re not), you don’t want to miss this! 

We’ll chat with Jim about brand assimilation for sales teams (What is it? Why is it important?), the view that every business is an individual's entity, as well as…

• What makes a good salesperson

• Finding the right salesperson for your team

• The 3 mistakes you’re making trying to find the right fit for your team

• How you should be paying your sales team

• And more

“There’s 675 million people on the platform worldwide, and 160 million are in the US. If you can’t find a client within that… you’re doing something wrong,” says Tracy about why LinkedIn can be an amazing resource.

We’ll chat with Tracy about how to skyrocket your lead generation by using LinkedIn, how to make your LinkedIn profile more attractive, as well as…

• Why LinkedIn is preferable over local networking groups

• Why LinkedIn is better than Facebook for business

• How LinkedIn can help you showcase who you are, who you work with, and how you work with them

• Differentiating yourself over your competition

• The biggest mistakes you’re making on your LinkedIn profile

• The LinkedIn profile must-haves

• And more

“And in business, you can get tangible results. When you start showing up, when you start putting your marketing out there, when you start making offers,” says Nina, about how and why she got started. 

We’ll chat with our guest about how to dramatically improve your income and success, what shifts you need to make within to unlock the freedom and confidence to turn your biggest vision into reality, and…

• How to show up in a unique way

• Imposter syndrome

• Why feeling like a fraud is a limiting belief and how it will hinder you

• How to be more authentic with yourself, and why it affects your business

• Tips to become your authentic self

• And more

“I work with business owners that want to double or triple their revenue… So, they're doubling and tripling the number of qualified opportunities that they can uncover. And then with a corresponding increase in revenue down the line, and they're also shortening their sales cycles by 30% to 40%” says Wendy about how she helps entrepreneurs.

We’ll chat with Wendy about what prospecting truly is, how the cold calling strategy changes based on your industry, as well as… 

• How to establish systems for cold calling

• Honing your cold calling skills

• Training your team to cold call effectively

• The Importance of Being Aware of What You Don’t Know

The Business Legal Lifecycle is a concept developed by Jeremy, wherein entrepreneurs are proactive in seeing the gaps and blind spots in their business, in order to live a more productive and non-reactive life. 

We’ll chat with Jeremy about what the typical gaps and blind spots look like for a business, what exactly the Business Legal Lifecycle is, as well as…

• The basic things businesses need to have in place

• Essential systems and processes

• The biggest legal mistakes you’re making

• Good attorney vs. bad attorney… what’s the difference? 

• The truth about self-service legal help, such as LegalZoom

• And more

There are a lot of factors, says business coach Scott Beebe, but it boils down to submitting – usually unwillingly – to the chaos of business.

Even if you think you’re in control, Scott wants you to ask some key questions to figure out if you really are. 

There is one thing you definitely must have a handle on – in fact, it’s the foundation for everything you do after and what your team does too. 

We talk about that, as well as…

• Building a business with purpose – how and why to do it
• What you must do with your big picture goals (a mission statement isn’t enough)
• Why vision without this next step… means nothing
• How to ensure your team understands and internalizes your vision enough to implement it
• And more

“And, after all those years, I just felt like I wasn’t moving anywhere,” says Giuseppe, when asked about how he got started in franchising. Giuseppe then moves on to talk about how he knew a traditional business model wasn’t for him. 

We’ll chat with our guest about the big differences between owning your own business versus owning a franchise, why someone should choose to franchise, and…

• How the franchise model works

• What options are out there for someone who wants to own a franchise but not operate one

• What you should look for in a franchise

• How to research for opportunities

• And more

You can’t take these relationships for granted if you hope to leverage them to help grow your venture. You have to develop them… cultivate them. But that doesn’t mean flooding social media with posts and comments, cold emailing potential partners, or handing out your business card. 

In fact, networking and relationship building the way you’re doing it now is probably all wrong. Michael shares a more polished and effective approach for creating a network that will lead to more business opportunities.

Tune in for details, including…

• The importance of “packaging” your ideas the right way
• A simple “trick” for making your ideas (and business) grab and hold attention
• What you must do to get influencers on board with your message
• The role of research in building relationships with a human touch 
• And more

“And then I thought, well, if I can do that I can probably help business owners do the same,” says Sarah about how being able to manage her own marketing allowed her to feel comfortable managing others’.

We’ll chat about how to position yourself as an expert on LinkedIn, how to get clients without aggressive selling, and…

• How a starting point as a VA turned into full-time marketing coaching, 
• What anxiety-free marketing really is, 
• The importance of a niche market, 
• Who LinkedIn is for and not for, and,
• What she thinks separates successful business owners from non-successful ones

Pumping as much free content into the digital space as you can, says Shane, is among the absolute most powerful strategies to getting a leg up on the competition. Not only does it create awareness in your target audience and instill interest and attachment to your brand, but it also enhances organic SEO, telling Google’s algorithm that your page is bustling with fresh content. 

We’ll chat about digital marketing strategies, influencer marketing, and...

• Sales launches
• Funnels
• Content marketing
• The biggest changes in digital marketing, and
• The importance of KPIs and ROI

“Ultimately, the engagement of people and the knowledge they have that you are someone who can help them develop and reach their own goals and potential, all of that is really bonding,” says Deb when asked why she does what she does. 

We’ll chat with Deb about how to improve the bottom line of your business through developing your people and connecting your people, how to increase profits by enabling and engaging the people who will get you where you want to be, and…

• Why engaged employees stay longer
• How improving the workplace dynamic increases employee productivity
• The biggest mistakes you can make with your employees
• How to be a good delegator
• Where business owners struggle when it comes to leadership and employee engagement

“Like a lot of entrepreneurs, I thought I could do it better,” says Bert on the topic of how he got started as an entrepreneur. “I wanted to do well enough to forge a trail for myself and my family.”

We’ll chat with Bert about what he sees entrepreneurs struggle with, the basics of marketing that everyone needs to keep in mind, and…

• KPIs
• Eliminating fear and pushing forward
• Creating a reoccurring business model
• How a Mindset of self-belief can transform your business and your life

“I think being a business owner is a wonderful thing for the right for the right person,” says Lori while reflecting on her journey and her ‘why.’

We’ll chat about pivoting, assessing where you are, making a plan, and knowing when to pivot, as well as…

• Knowing where you should go, and the steps to get there

• What people struggle with when it’s time to shift, and

• What separates successful businesses from the rest

Laura left the corporate world after feeling like she asked too many questions and was unmanageable. She started Simple Success Plans in order to do what she loves the most… helping business owners. 

“We are opportunity-seeking, risk-tolerant people, which is great for starting a business-- you have to be both those things to jump off the corporate ladder, and go on your own. The problem is that those two things make it terrible for actually running and sustaining a business,” says Laura. 

We’ll chat about her one-page plan and what business owners get tripped up on, as well as…

• Where she sees business owners struggle most
• What she believes separates successful businesses from other businesses
• That time she almost fell off a mountain
• How she came up with the one-page plan

If you’re already profitable and thriving, you’re moving in the right direction.

But it might surprise you to learn that it’s not enough. As business coach and consultant Christian Muntean says, “A profitable business isn’t necessarily attractive to a potential investor.”

Only when the business can take the next step– and only the owner can do this– will it be one of the only 20% to 30% of businesses that actually sell successfully or thrive when passed on to new owners.

For Baby Boomers, with retirement around the corner, this is especially pressing. That’s why Christian’s wisdom on this topic is a must-listen for anyone considering a transition now or in the future. 

Tune in for details, including... 

• The business model investors are attracted to
• Fostering trust and respect in the workplace
• How employees respond to different types of leaders
• Why you’re sabotaging your efforts to hire the best team
• And more

The thing is, that while that may have worked during the startup phase of the business, it becomes less and less effective with an established business… not to mention more and more expensive, which cuts into your profits. 

Joris Bryon, founder of dexter.agency, recommends a different tactic. He says you can grow your online store with the traffic you already have by optimizing your eCommerce site in key ways. And these are strategies that any business, in any industry can use – even if you’re offline.

We go over the changes you can make that will have the most impact, as well as…

• The only four ways to increase your business revenues
• How to encourage repeat buying by the same customers
• Why conversion optimization is about much more than just your website design
• The type of testing you must do to get the data you need 
• And more

Why? Because the owners didn’t understand the financial side of the business, even if they provided great service and had plenty of satisfied customers… not to mention plenty of cash coming in the door.

Fred talks about how to actually run a business as an entrepreneur – instead of taking on a job in your own company. 

It’s all about cash flow, says Fred. And we talk about how to measure it so you can do the forecasting you need to make important decisions that will impact your business’s future and help it grow sustainably.

Tune in to discover…

• What to do when high revenues still result in dwindling profits
• The two things you must understand to solve your cash flow problem
• The biggest mistake business owners make when collecting on invoices
• Expenses to pay attention to – and those you can ignore 
• And more

You must also use those numbers to guide your decisions to create even more profitability in the future. One of the ways Branden implements changes that will foster success is by throwing out templates and embracing a customized eCommerce site.

Why customize? It’s all about the customer experience, says Branden. Happy customers = more sales.

Not only is customization easier than you think, but it will also have a huge impact on your bottom-line. We get into all the details on that, as well as…

• The #1 reason customers abandon their cart at checkout – and how to avoid it
• Detecting surprising ways you could be losing sales 
• How to know if Shopify or another platform will work for your business
• A strategy for seamlessly automating marketing, ordering, payment processing, and fulfilment 
• And more

Of course, there’s more to it… there are always is. That’s why Arlen Robinson is here to get into all the details about what’s working today in this niche, which can be very profitable for those selling online.

As a co-founder and sales manager of Omnistar Affiliate Software, which provides tools that facilitate referral marketing for all the big eCommerce platforms, Arlen has seen it up close and personal since its earliest days.

He talks about how you can attract the best affiliates to your program, including loyal customers and influencers, and the tools you can use to facilitate the process

Tune to find out…

• The best way to build buzz about your affiliate program when it first starts
• How a service-based business can get in on the action – and the commission structure to use
• The biggest mistakes people make when setting up referral programs
• Why quality of audience trumps quantity when bringing on new affiliates 
• And more

She’s a big fan of systems and processes, either automating certain tasks or making them very easy for someone to do. That productivity means making more money while working less.

But Salena also advises small business owners on more “intangible” strategies that can cause exponential growth. She’ll reveal what you can do right now to get started. We also talk about…

• The dangers of being an “isolated” entrepreneur
• Providing true value to your customers – and gaining authority at the same time
• Unusual – and fun – ways to generate leads that really work
• Why those who spend the most money aren’t necessarily your best customers
• And more

But that doesn’t mean you can simply build a list and start sending messages. As the CEO of Brand Growth Experts, Austin has seen first-hand that email campaigns today must be super-targeted and strategically thought out to have an impact. 

We talk about what today’s effective email campaign look like, from the content to the offer to the audience that you try to reach. And that’s just a small taste of your conversation. You’ll also discover…

• Why it doesn’t matter how much money you make… if you don’t do this
• The myth of the swashbuckling entrepreneur
• Where eCommerce is headed in the next 5 years
• How paid social media marketing has changed
• And more

Just like selling a house, you can’t simply throw up a “For Sale” sign. You have to stage the house for showing, the financials should be in order, and you have to ensure that prospective buyers see value.

But all too often, Mark sees business owners with badly kept books – they do just enough to file their taxes each year. They may be profitable, but they don’t know how that translates to value. As a result, they don’t know how much the business is really worth… and they’re definitely not able to convince prospective buyers to meet their asking price.

Hope is not lost. You can get back on course and sail off into the sunset after selling your business. Mark sets the course in our conversation. (Buyers can learn a lot, too.)

Tune in to discover…

• Where you can get a free business valuation
• Identifying your business’s Achilles Heel(s)
• What really drives the value of your business – it’s probably not what you think
• The key financial metrics you won’t get from accounting software
• And more

That’s the type of data Jon MacDonald, founder of The Good, tracks as he helps his clients boost their conversion rate, i.e. the percentage of website visitors that actually buy. But too many entrepreneurs are focusing on the wrong metrics and don’t understand how to turn the data into effective action.

For example, conversion rate isn’t the end of the story when it comes to gauging the health of your business or its bottom line. But that’s just the start…

Jon walks us through that and many other misconceptions around conversion rate, as well as…

• The Google Analytics dashboard you must be looking at
• Strategize the process of your funnel until conversion
• How “rage clicking” should influence your website design
• The highest converting channel for an ecommerce site
• Cost-effective and powerful ways to survey your site’s performance and boost conversions by taking pragmatic, data-driven action

Get out of the weeds, says Stephen Carl, founder of digital strategy firm Needle Movement. It’s time to take the time to examine your marketing strategy, especially the digital marketing strategy which faces the challenge of ever-changing channels and best practices.

What’s working today? Where do many businesses fall short? Stephen shares his thoughts and much more, including…

• Creating sustainable – not explosive – growth  
• A winning strategy for boosting customer retention
• How tweaks to your digital marketing strategy can spur sustainable sales growth
• The biggest strategic error ecommerce entrepreneurs are making today
• And more 

And that, says Nathan, is where many entrepreneurs go wrong. Instead of freeing up their time, they’re busier than ever working in their business instead of on it.

That struggle inspired Nathan to start his site, which offers clients access to pre-vetted freelance professionals – the top talent in all sorts of specialities. During our talk, he shares his top tips for outsourcing success, including what he’s learned about who to hire and where to find the best people. 

We also talk about…

• The first job you should outsource or hire an employee to do
• How too many business owners sabotage new employees – and themselves
• The 5+ questions you should ask during a job interview
• What can be more important than skills and experience in a team member
• And more

What does Bart look at first when working with a business? 

Things like shipping, payment systems, taxes and other factors that impact your profit margin, which he views as the most important metric to gauge your business success. Get that in order and even a small eCommerce company can compete with Amazon.

We talk about all the elements that impact your margins, as well as…

• Why being efficient isn’t about “going fast”
• How to take break your entire business down into systems – and keep it running
• The power of continuous improvement
• The only way to figure out what’s working – and what’s not – in your business
• And more

Dylan specializes in helping entrepreneurs get more sales from the traffic they already have – and not spend more money on expensive ads to get new leads.

He uses a marketing channel that’s been around for decades… but has been neglected by many who do business online and who just don’t understand its power.

We explore that channel and what you can do right now to boost sales, as well as…

• What 99% of ecommerce stores are doing wrong
• The email marketing strategy your ecommerce site needs
• Why people buy… and then buy again (and how to make sure they do)
• The two parts of a money-making email marketing strategy
• And more

What’s the issue? At the core, many eCommerce businesses have ineffective bookkeeping and accounting. It’s seen as too complicated or too much of an expense to get the right software and service provider.

But without it you’ll never be able to make timely decisions. Scott shares his accounting tips and tricks, including…

• How to tell if your bookkeeping is up to par in three steps
• The key way bookkeeping is different than accounting
• The first financial report you should look at
• Ways to leverage real-time financial information
• And more

Dillon shares many of the unexpected – but all too real – obstacles to successful selling on Amazon… and how to overcome them. He says with the right data, a focused mindset, and some basic business knowledge, anybody can easily scale up their Amazon selling.

Plus, he reveals two things you should spend 90-95% percent of your time doing to be successful. 

Tune in to find out…

• The #1 thing amazon sellers struggle with and don’t have to
• Two clear drawbacks of retail arbitrage – and the business model to embrace instead
• What brands want most from their relationships with Amazon sellers
• The most important metric to track your success – and how to leverage that data into profit
• And more

They might spend a lot of money on SEO help… without much to show for it. But, with 270,000 ecommerce sites in the U.S. alone, you can’t ignore this essential element of your marketing.

Megan is on a mission to spread the word about key changes you can make to your site to get noticed by Google and drive traffic that is primed and ready to buy.

Listen in to find out…

• What every ecommerce site MUST have
• Two ways you can show Google you provide value to users
• How social media fits in your SEO strategy
• 3+ easy SEO fixes you can do this week to increase traffic
• And more

Adam Lean’s mission is to help small business owners maximize profit and personal freedom. And to get the word out beyond his clients, he’s started the P is for Profit podcast. 

Adam, with special guests, will offer strategies and techniques for running a business more like a CEO, including details on which metrics to watch to implement profit-boosting strategies. His goal is to cut through the clutter of all the business and marketing advice out there and make it simple to make decisions that will grow your business.

There are already several guests lined up, including experts on setting up websites to convert more visitors into customers, creating a cohesive marketing strategy that drives steady business growth, the right way to hire freelancers and remote workers, and much, much more. 

Tune in to the premier episode to discover…

• How to overcome the 2 biggest challenges facing small businesses today
• The most important financial metrics to watch
• Strategies for simplifying your business’s accounting
• What most entrepreneurs are afraid to talk about
• And more