Out of Crisis Transistor (https://transistor.fm) https://feeds.transistor.fm/out-of-crisis A podcast breaking down the biggest PR crises in business history; what went wrong, what went right, and what should have been done differently. Hosted by a crisis communications specialist and the producer of Uncensored CMO. 2026 Striqo Ltd 05e4ec40-288a-5786-a34a-f72e33d8a775 yes en Tue, 23 Dec 2025 06:36:43 -0800 Tue, 23 Dec 2025 06:37:10 -0800 https://img.transistorcdn.com/vrjIJY_w6rueXX9aEHwji5_Hgh0u8WuVl2SFgHd_Ht4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZWZj/OTJlMTQ0NWNmZTRk/YjJmODI5YTQ1Y2I5/MzZiMS5wbmc.jpg Out of Crisis episodic Melissa Rosenthal and James McKinven A podcast breaking down the biggest PR crises in business history; what went wrong, what went right, and what should have been done differently. Hosted by a crisis communications specialist and the producer of Uncensored CMO. A podcast breaking down the biggest PR crises in business history; what went wrong, what went right, and what should have been done differently. James McKinven No No Tylenol: The Textbook Crisis Response 1 1 Tylenol: The Textbook Crisis Response full 44898b9d-27c8-4676-b1dc-4676e2f74f4e https://share.transistor.fm/s/39b1ce7a When you think crisis response, you think Tylenol. This example from 1982 showcases exactly what brands should do in a crisis. In the midst of a horrific murder case, J&J got ahead telling their story before the media told it for them, communicated quickly and came out stronger 12 months later. There's a reason this is taught in PR programs across the world.

Hey - James here. Does anyone read these? Would you like to hear a joke...?

Why did Tylenol cross the road? To get to brand safety, of course. You maniac.

Sorry, I'll go now. Hope you enjoy the episode.

]]> When you think crisis response, you think Tylenol. This example from 1982 showcases exactly what brands should do in a crisis. In the midst of a horrific murder case, J&J got ahead telling their story before the media told it for them, communicated quickly and came out stronger 12 months later. There's a reason this is taught in PR programs across the world.

Hey - James here. Does anyone read these? Would you like to hear a joke...?

Why did Tylenol cross the road? To get to brand safety, of course. You maniac.

Sorry, I'll go now. Hope you enjoy the episode.

]]> Thu, 18 Dec 2025 10:48:01 -0800 Melissa Rosenthal and James McKinven Melissa Rosenthal and James McKinven 1157 When you think crisis response, you think Tylenol. This example from 1982 showcases exactly what brands should do in a crisis. In the midst of a horrific murder case, J&J got ahead telling their story before the media told it for them, communicated quickly and came out stronger 12 months later. There's a reason this is taught in PR programs across the world.

Hey - James here. Does anyone read these? Would you like to hear a joke...?

Why did Tylenol cross the road? To get to brand safety, of course. You maniac.

Sorry, I'll go now. Hope you enjoy the episode.

]]> No