When you spend your days advising companies on how to operate more effectively, it’s easy to think you’ve seen it all. But not Jen. She's a relentless learner. In our conversation, we demystify what GTM efficiency actually looks like behind the scenes, how her team is implementing AI in practical ways for clients, and why, despite all of Go Nimbly’s success, she doesn’t really focus on innovating internally within their business.

Be sure to check out Go Nimbly's first conference, RevFest, on June 10 in Brooklyn: https://revfest.gonimbly.com/

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Greg is the co-founder and CEO of Euler, the Home Base For Partnerships Teams. Drawing from his experience leading Partnerships teams at 4 different companies, Greg knows the difference between what works and what doesn't, and he's making the case for treating partnerships as a strategic business function—not just a side hustle for GTM.

In our conversation, we talk about why Partner teams don’t get any love from RevOps, why measuring “Partner influence” isn’t the silver bullet most teams think it is, and how Partner teams and Partner Ops can tag-team to run experiments together. 

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

Anyone interested in ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here)!

In our conversation, Kelly shares how her team saved 1,500 sales hours per week and quadrupled the number of leads their reps can work, she walks us through Nvidia’s AI-powered GTM framework, and explains how her team balances AI experimentation with real-world operational impact.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

This episode is brought to you by the RevOps experts at Synch. Synch isn’t just a tool; it's your revenue co-pilot. To learn more about them, schedule a personalized demo at withsynch.com and tell them Sean sent you!

In this episode, we sit down with Mike Lemire, a seasoned Customer Success executive with experience at Toast, HubSpot, and Overjet, who now runs his own executive coaching firm, Harmonic Leadership. In our conversation, Mike shares his insights on how to build the right post-sale team for your business, what CS leaders can learn from marketing, and why customer success is all about aligning trigger points with action items.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

Anyone interested in ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here)!

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

Anyone interested in ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here)!

Matt shares how he transitioned from running a software startup to creating a thriving community, the lessons he’s learned about driving vs. moderating engagement, and why RevOps is attracting members from outside the tech industry. Tune in to discover how Matt and his team keep their content practical, their community engaged, and their mission alive in an ever-evolving landscape.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

Anyone interested in ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here)!

This episode is brought to you by Default, the inbound growth platform for B2B marketing teams. Visit Default.com/seanlane today to learn more and revolutionize your RevOps today!

In our conversation, Aarti shares the strategy behind transitioning Canva’s Enterprise team from a sales-led to a product-led model, the complexities of implementing pricing changes at their size, and why even at their scale, you still have to argue about what a PQL is. Don’t miss this deep dive into how Canva balanced product-led adoption with human-driven enterprise sales.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

Anyone interested in ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here)!

This episode is brought to you by Default, the inbound growth platform for B2B marketing teams. Visit Default.com/seanlane today to learn more and revolutionize your RevOps today!

In our conversation, we talk about the spectrum of CROs that are out there, the importance of thinking in systems rather than deals, and why the traditional sales career path might leave some leaders unprepared for the top seat.

(Here's the LinkedIn post that prompted this whole conversation)

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

Anyone interested in ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here)!

This episode is brought to you by Default, the inbound growth platform for B2B marketing teams. Visit Default.com/seanlane today to learn more and revolutionize your RevOps today!

Our guest on this episode is Laura Adint, my co-author for the book (and my former boss). It’s been a whirlwind since the book came out, so it was time to sit down with Laura and reflect not only on the process of writing a book like this, but what we hope Operators get out of it.

In our conversation, we chat about how the idea for the book came to be, which section of the book is like getting your Masters in Operations, and why learning about cake mixes in the 1950s will make you a better Operator.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

Anyone interested in ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here)!

This episode is brought to you by Default, the inbound growth platform for B2B marketing teams. Visit Default.com/seanlane today to learn more and revolutionize your RevOps today!

Brett's recent writings on The Implications of the AI Age on the Application Software Market caught my attention, and ultimately led to this conversation that has caused me to question everything I thought I knew about SaaS businesses. In our conversation, Brett breaks down the 3 ages of applications software, we dive head-first into an agentic future, and why all of us need to question what we think it means to do our job.

You can read the Substack articles that inspired our conversation here:

• The Three Ages of Applications Software
• The Implications of the AI Age for the Application Software Market

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

Anyone interested in pre-ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here)!

Consumption-based software businesses are definitely on the rise, so I wanted to talk with someone who understand the nuances and complexities that are required to run Operations for a consumption-based business. I found that person in Lauren Davis, Director of Revenue Operations at Checkr, where their business model is based on the number of those background checks their customers use.

In our conversation, Lauren and I talk about all of the system plumbing complexities of a consumption based business, whether her 6 years of institutional knowledge are an asset or a burden to her work, and she reveals the single biggest compensation mistake she made in comp design at the company.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

This episode is brought to you by TigerEye. GTM is faster and smarter with TigerEye. To learn more about them, visit tigereye.com and tell them Sean sent you!

OpenAI, specifically OpenAI’s ChatGPT, has opened up a whole new world of possibilities for everyone, but of course, on this show, we care about its impact on Operators. 

So who better to talk to about this impact than someone who actually leads Systems and Operations at OpenAI, Keith Jones, the company’s GTM Systems Lead.

And while of course, I wanted to know what Keith is doing for his internal Sales customers at OpenAI, I also wanted to learn how he’s serving himself and other Ops folks within the company. In our conversation, we talk about a world in which teams spend less time entering data into the CRM and more time conversing with it, we explore a very specific internal use case for a GPT he built for himself at OpenAI, and how he makes the call of whether to use his own technology or not.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

This episode is brought to you by TigerEye. GTM is faster and smarter with TigerEye. To learn more about them, visit tigereye.com and tell them Sean sent you!

I was excited to talk to Will and Anna because they feel strongly about Sales leaders participating in, and taking ownership of, the Sales Planning process. In our conversation, we talk about how Sales leaders can be owners and not just recipients of the Sales Planning process, we cover how hard it is to balance the planning process while still hitting your Q4 numbers, and how a Sales leader’s attitude about the Plan will reflect how their team feels about it.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

Anthony is a Principal Analyst at Forrester, and he recently co-authored an article about a new category that he and his colleagues at Forrester had identified: the Revenue Orchestration Platform.

Revenue Orchestration is actually the consolidation of of other categories like sales engagement, conversational intelligence, and revenue intelligence platforms (enough buzz words for you?). In our conversation, Anthony teaches me about the market conditions that led to to the creation of this category, why too many people solve for tech, not business outcomes, and of course, how generative AI is going to disrupt this newly formed category all over again.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

This episode is brought to you by TigerEye. GTM is faster and smarter with TigerEye. To learn more about them, visit tigereye.com and tell them Sean sent you!

Our guest today is a perfect example of someone who exhibits adaptive excellence. That someone is Dina Otero, VP Demand Generation at Mission Cloud. After a decade of working in SaaS at companies like Confirmit (now Forsta) and Aprimo, Dina made the jump last year to a Mission Cloud, an AWS Premier Tier managed services provider.

Not only did Dina have to transition from her SaaS background into Services, but over the course of her career, she also managed to grow from starting in Marketing Operations roles to ultimately leading all of Demand Generation.

In our conversation, we explore which SaaS lessons she was able to combine with some creativity in a Services business model, how you run marketing within a competitive partner ecosystem like AWS, and why she says her background in Marketing Ops is the single most important factor in her career growth.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

On today’s episode, I’m going to walk you through an exercise you can do yourself or with your teams to guarantee you avoid this problem, and more importantly, cement the ongoing development of your team and their skills as part of your team's culture.

Make your own copy of the color-coding exercise here.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

I wanted to talk to someone who is living and breathing those real use cases every day and could share them with the rest of us. That someone in Kyle Coleman, CMO of Copy.ai, the go-to-market AI platform.

I caught up with Kyle just a couple months into his tenure at Copy.ai, so what’s great about this conversation is he was on just as steep a learning curve as the rest of us when it comes to applying AI to our GTM execution. In our conversation, we talk about what Kyle means by designing for more upstream AI workflows, why operators are critical in creating leverage through AI, and how his team accidentally created a blog post about using AI to write obituaries.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel. You can also check out Kyle's new podcast, Future Proofed, here.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

Hillary Carpio and Travis Henry from Snowflake, the cloud data platform, are the authors of Busting Silos, which details how Snowflake unites sales and marketing to win its best customers. Uniting Sales and Marketing is a claim made by many, accomplished by few. But these two might’ve pulled it off.

In our conversation, they teach me the right and wrong questions to be asking when it comes to attribution, we talk about how Snowflake is set up to empower people to make decisions, and how their ABM/SDR partnership 2-4x’d the meeting rate at the company.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel. You can also find Hillary and Travis's book here.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

On today’s episode, we’re going deep into forecasting, specifically how Operators can contribute to the forecasting motion at their companies. And to do that, I’m bringing in two people who I know understand the ins and outs of forecasting because I built it alongside them: Paul Shea and Chris Lowry.

Paul and Chris were the architects of our Operations team’s forecasting model that regularly forecasted within 5% of actual results.

In our conversation, we talk about the crawl-walk-run approach you can follow to building your own model at your company, the tough conversations between Sales and Ops when your forecasts are different, and ultimately, whether all of this work is actually worth it.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

That’s what this episode is all about. And the person to help the rest of us more successfully make that transition is Michael Heilmann. Michael spent the last 8 years building out the both the Sales and Sales Operations teams at Demandbase, where he saw explosive growth and most recently served as their VP of Worldwide Sales Operations. Today, Mike has his own consulting business, ScaledRev.

In our conversation, Mike and I talk about the combination of Instructions and Calculations in a go-to-market machine, how leadership can set the tone for your transition into Execution, and why you’ve been setting your pipeline goals vs. quota wrong all along.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

To find out, I sat down with Noah Marks, a serial Operations Executive with a resume that includes Udemy, WalkMe, Okta, and Salesforce. Noah has made a career of helping companies make the jump from growth Mode to scale Mode. Today, Noah is the SVP & Head of Commercial Strategy & Operations at Diligent, a leading governance, risk and compliance SaaS company with over 25,000 customers around the world.

In our conversation, we talk about the bullwhip effect of small directional tweaks, the stepping stones of scalability, and why the underlying trait of Operators is creativity.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.

This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

To help guide us through that conversation, we’re joined by Carlos Nouche, VP at Visualize, the global leader in implementing the ValueSelling Framework. Carlos has been in the enterprise software industry for 25 years and for the past 16 years, he’s been helping Visualize’s customers maximize their sales effectiveness.

In our conversation, we talk about how Enablement teams should be structured to focus on alignment and outcomes, how to make enablement changes that actually stick, and what approach he uses with his clients to drive 2.75x higher ACVs.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.

This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

On today’s episode, we’re lucky to be joined by someone who, over the course of 8 years, grew from the 17th employee to the CEO of a company. That someone is Cory Munchbach, now Chief Executive Officer at customer data platform BlueConic.

In our conversation, Cory and I talk about the relationship between a CEO and a COO, the importance and vulnerability that comes with asking questions, and the traits that might hold operators back from being good CEOs themselves some day.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.

This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

In 2011, there were 150 companies on the graphic. In 2014, 10 years ago, there were just shy of 1,000. Today, that number is over 13,000 martech software tools available in the market. The man behind that famous graphic, Scott Brinker, is the VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com. He's also our guest on this episode to make sense of it all for the rest of us and break down his new "Martech for 2024" report.

In our conversation, we talk about the “hack-pack-stack” approach to building your tech stack, he explains to me why "composability" is the key to creativity in Operations, and of course, I couldn’t let Scott leave without him teaching me some real, tactical use cases for AI in Operations.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.

This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

But while there may be some exceptions to the rule, this isn’t the reality for most businesses. So I was wondering how this actually works in the real world?

Our guest on this episode, Christi Loucks, is someone who can teach us. Christi is the CEO of Revenue Accelerator, a B2B Lead Gen Services company that creates and executes outbound sales motions for tech companies.

In our conversation, we talk about the decision to take control of her own destiny, how she found and ultimately stepped into her new role as CEO, and why the pairing of a Dealmaker and a Visionary was ultimately what led to where she is today.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.

This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

Revenue Operations is often viewed as the silver bullet to siloed decision-making and inconsistent data sources, but you can’t expect a perfectly cohesive operation simply by naming an organizational structure. If Sales is still the dominant voice in your Go-to-Market planning and execution, you’re missing out on the potential benefits of a truly cross-functional Revenue Operations group. 

We as Operators are uniquely positioned in our organizations to build, strengthen, and maintain these cross-functional relationships. We are the “central connectors” of our companies. So how do you develop the right types of relationships beyond Sales to pull this off? In this episode, we go function by function with all of the key internal customers outside of Sales to find out.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.

This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

But what if some of your typical tactics don’t work on a different type of customer? On this episode, we explore a different buyer altogether in the world of Education Technology. Our guides to EdTech are Rachel Jordan and Laurence Hall from TeachFX, a tool that captures and analyzes teachers' classroom instruction and surfaces insights about talk time patterns and instructional feedback. Rachel is the Head of Marketing and Laurence is the Head of Sales, and together they’re crafting their own go-to-market approach in the EdTech space.

In our conversation, we talk about what it means to be Mission to Mission instead of B2B, we outline how they fight the tendency to go whale hunting, and how it’s actually easy to find unicorns when you know where all the unicorns hang out.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.

This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

Our guest today is someone who has had to figure out how to navigate those economic conditions and not just survive, but thrive within them. That guest is Hannah Duncan, Head of Revenue Operations at Logixboard.

In our conversation, we talk about what it looks like to work in a more resource-constrained Ops environment, the value Operators can bring by sitting in on deal reviews, and why despite all of the obstacles, Hannah feels closer to her business and her teammates than ever before.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.

This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

To effectively run the business, though, you need to have confidence that the foundations on which you are building your business are sound.

On today's episode, we're talking with Benjamin Zeitz, Head of Revenue Operations at Sweep, a company that is helping Operators spend less time agonizing on how to pour those foundations by offering templates to quickly add best-practice CRM funnels to your Salesforce.

In our conversation, Benjamin and I talk about the flywheel approach he uses to get operators back to running their businesses, the balance of making processes easy for end users while maintaining the integrity of what you want to measure, and we go deep on an example of a foundational funnel design: meetings and opportunities.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.

This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

What’s interesting about Ascender is that it’s basically a start-up within a very well established and successful company, Force Management. And what's interesting about Kathleen is that she had already been at Force Management for nearly a decade when she took on this new GM role for a brand new product.

In our conversation, Kathleen answers what it means to be a GM, we dive into how you stay true to your ideal customer when building a new product, and Kathleen tells us what it means to be a "lurker" in a community.

You can check out Ascender for yourself at Ascender.co.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.

This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!

What exactly does Operations look like inside of a Venture Capital firm? Luckily to help us answer this question, we’re joined by someone who has been studying this very topic for years, 

Our guest this week is someone who can help introduce us to what Operations looks like inside of a VC Firm. That guest is Halle Kaplan-Allen, Director of Growth at Sydecar, a deal execution platform for venture investors.

In our conversation, Halle and I talk about why VC don’t typically invest in Operations, we explore the differences between front office vs. back of office operations, and why when Halle couldn’t find anyone else talking about VC Operations, she started a newsletter about it herself.

(Here's Halle's VC CRM post we talked about in the episode)

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Halle on LinkedIn and Twitter @Seany_Biz @halleka_, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.

This episode is brought to you by La Hacienda, your go-to agency for branding, creative strategy, and media production. To learn more about them, visit lahacienda.media and tell them Sean sent you!

Everything about your business gets harder, more complicated. To help make the complex simple for the rest of us, we're joined on this episode by Shantanu Shekhar, someone who has gone through this exact expansion twice, at two of the most well revered brands in tech, LinkedIn and Gong.

Shantanu is currently based in Dublin, Ireland as the Head of EMEA Customer Sales and GTM Operations at Gong, and he has the guide for the rest of us to follow for a successful international expansion.

In our conversation, we talk about choosing where to open your first international office, we explore the balance of finding your own unique international identity while also staying connected to HQ, and why your barometer of success metrics might need to shift in the early days of your International business.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.

This episode is brought to you by the RevOps experts at Fullcast.io, the go-to-market planning platform. To learn more about them, visit fullcast.io and tell them Sean sent you!

Planning as a function in RevOps has changed, though, and so have the tools available to us.

Bala Balabaskaran is someone who has been at the center of those changes as Co-Founder and CTO of Fullcast.io, the Revenue Operations planning platform. After spending his career at companies like Salesforce, Microsoft and HP, Bala is unique because he brings a product perspective to Operations problems.

In our conversation, Bala teaches me about The 5 C’s of RevOps policies, we tackle the baggage that comes with the word "policies," the difference between workflows and policies, and why annual planning is no longer a singular, one-time event.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to build a lasting GTM machine at your company.

Should you just solve the immediate problem or do you need a solution that can withstand multiple years worth of changes in the business? Sometimes, according to our guest today, “good enough” is good enough.

That guest is Taft Love, Founder of Iceberg RevOps, a revenue operations agency, and the Head of Inside Sales at Dropbox. From his own experience at 5 unicorns and from his work with may early stage companies at Iceberg, Taft is a wealth of information about what early stage companies actually need and what is just noise.

In our conversation, he teaches me why preparing for scale can get in the way of actually scaling, how to arrive at the MVP of the metrics you actually need to run your business, and why data is always accurate, if not always trustworthy.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at BeaconGTM to build a lasting GTM machine at your company.

The person to change that, and our guest on this episode, is Colin Gardiner. Colin is unique because he has led both Product and Revenue teams at marketplaces like Roamly, Outdoorsy, and Tripping.com, and today he puts that expertise to work as both an advisor and investor in all things marketplaces.

In our conversation, Colin teaches me about 4 different types of marketplaces, what market place liquidity is and how to create it, and if you stick around until the end, you’ll get to hear why he thinks learning economics is the most tried and true way for you all to evaluate the world.

Want to work with Colin? Click here to learn more about him or work with him on your marketplace.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help build your company's revenue machine.

Our guest on this episode, Tim Parilla, also loves this inflection point, and as you’ll soon see from our conversation, he thrives in it. Tim is the Chief Legal Officer at LinkSquares, the contract lifecycle management platform valued at over $800M. Prior to LinkSqures, Tim spent 7 years at DraftKings helping them navigate this same evolution.

In our conversation, Tim teaches us about the functions that need to be created from scratch during this inflection point, we talk about how employee career growth can keep pace with company growth, and he breaks down why non-GTM functions should be held to the same data standard as their sales and marketing counterparts.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help build your company's revenue machine.

This episode is brought to you by the RevOps experts at Fullcast.io, the go-to-market planning platform. To learn more about them, visit fullcast.io and tell them Sean sent you!

That guest is Tom Wentworth. Tom is the CMO of Recorded Future. As AI use cases explode and new technologies emerge, Tom, like all of us, is trying to adjust to the new possibilities available to him. But unlike most of us, Tom is already plotting where he, and his team at Recorded Future, will take advantage of these tectonic shifts.

In our conversation, Tom and I discuss the macro shift from best of breed tools to all-in-one platforms, he teaches me why data sets, not features will be the differentiators of software products moving forward, and we both realize together that those previously fluffy product roadmaps may actually mean a lot more than they used to. 

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz, or subscribe to our YouTube channel.

This episode is brought to you by the RevOps experts at Fullcast.io, the go-to-market planning platform. To learn more about them, visit fullcast.io and tell them Sean sent you!

So it caught my eye when Jacki Leahy, a Fractional RevOps Advisor and Founder of Activate The Magic, started a work advice column dedicated to navigating work relationships, something she admits she has struggled with herself.

In our conversation (and her column aptly titled "Dear Jacki"), Jacki shares her lessons for others who might be in the same boat. We talk about pairing your skillset with the right environment, the humbling experience Jacki went through of becoming an SDR 10 years into her career, and why taking a CliftonStrengths assessment was the turning point in her career.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz.

This episode is brought to you by the RevOps experts at Fullcast.io, the go-to-market planning platform. To learn more about them, visit fullcast.io and tell them Sean sent you!

And now, it looks like we find ourselves again in a debate about the future of work. Do we go back to offices? Are remote or hybrid teams less effective? Will employees revolt if companies try?

Luckily, to answer these difficult questions, we have Denise Thomas, COO of Cisco Meraki.

This is not your typical post-pandemic remote work conversation. Denise will make you think, and might even make you question how you think about work yourself.

In our conversation, Denise and I tackle what we got better at what we got worse at during the pandemic, how her HR background makes her a better COO today, and why teams, not leaders, are the unit of movement in organizations.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn and Twitter @Seany_Biz.

This episode is brought to you by the RevOps experts at Fullcast.io, the go-to-market planning platform. To learn more about them, visit fullcast.io and tell them Sean sent you!

And that’s when Operators will typically turn their attention to the fragmented, overwhelming, and slightly intimidating world of operations consultants. Our guest to help us navigate that world is Max Maeder, the CEO of FoundHQ, a hiring platform that connects companies with vetted Salesforce Freelancers.

Prior to FoundHQ, which he has run since 2020, Max was also the Founder and CEO of TwentyPine, a Consulting & Headhunting Firm that specialized in Salesforce and SalesOps-related roles.

In our conversation, Max teaches us about the reasons why Ops teams seek out outside help, how companies should decide how much control they truly want to set the direction of their projects, and why he fundamentally believes that the GTM tech strategy shouldn’t be run by RevOps.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on  LinkedIn and Twitter @Seany_Biz.

This episode is brought to you by the RevOps experts at Fullcast.io, the go-to-market planning platform. To learn more about them, visit fullcast.io and tell them Sean sent you!

Johnathan is the Head of Revenue Operations at CaptivateIQ. Having built out the Ops functions at other startups like Spiff and KeyedIn, Jonathan is now on his third ride through and out of the wild west.

In our conversation, Johnathan gives us two specific examples of ways you can graduate from the wild west, he gives a crawl-walk-run approach for building your first territory model, and together we realize that there’s an opportunity cost to chaos.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on  LinkedIn and Twitter @Seany_Biz.

This episode is brought to you by the RevOps experts at Fullcast.io, the go-to-market planning platform. To learn more about them, visit fullcast.io and tell them Sean sent you!

If you’re listening to this show, that’s probably exciting news to you. But here’s the thing: roles dubbed as Revenue Operations can be foggy, amorphous blobs, with one company’s job description different from the next.

That’s what we’re here to clarify and explore in this episode. First, we’re going to talk through the typical definition of Revenue Operations. And then, I’m going to give you my take on why so many people get the definition wrong.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and LinkedIn.

But that's also because the disciplined approach is hard. Moving fast is easier.

On this episode, our guest Rupert Dallas is someone whose discipline I really admire. Rupert is the VP Revenue Operations at AudioEye, an accessibility platform that helps businesses build inclusive and compliant websites, mobile apps, and digital documents.

In our conversation, Rupert and I talk about how the responsibilities of operators has evolved, we use the partnership between RevOps and Data Teams as a model for how Ops can and should leverage available resources, and if you stick around, you’ll hear Rupert offer one of the more thought-provoking comparisons of how different types of Operators approach their work.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and LinkedIn.

After 100 episodes, we thought it was only fitting to look back at the top 10 lessons we’ve taken away from our guests, 5 from our first 50 episodes and 5 from the latest 50.

So whether you’ve been with us from the beginning or you’re just checking out Operations for the first time, you're getting the best of the best in this one.

Our 10 lessons come from the following guests:

1. Brett Queener, Partner at Bonfire Ventures (Episode 3)
2. Sylvia Kainz, Director of Global Productivity Partnerships at Airbnb (Episode 9)
3. Melanie Fellay, CEO and Co-founder at Spekit (Episode 26)
4. Rachel Haley, CEO and Co-Founder at Clarus Designs (Episode 39)
5. Karen Borchert, CEO and Founder at Alpaca (Episode 19)
6. Allison Pickens, Former COO at Gainsight (Episode 72)
7. Greg Callahan, Partner at Bain (Episode 73)
8. Mallun Yen, Founder and CEO at The Operator Collective (Episode 74)
9. Marcela Piñeros, Global Head of Sales Enablement at Stripe (Episode 77)
10. Erol Toker, Founder and CEO at Truly.co (Episode 90)

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz.

Our guest on this episode, Michelle Vazzana, most certainly has the data to back up her findings. Michelle is the Chief Strategy Officer and Co-Founder of VantagePoint Performance, and the co-author of the upcoming book, The Sales Agility Code. 

So we're breaking down exactly how she arrived at her Sales Agility Code. In our conversation, Michelle teaches us about why there’s a negligible correlation between experience and expertise, the method behind how you “observe” agility, and how a company that adopted her new methodology went from closing 25% of forecasted deals to 54%.

The Sales Agility Code comes out on May 2, and you can pre-order your copy today!

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts, and Michelle on LinkedIn.

After talking with today’s guest, I’m more convinced than ever that that hint of doubt, that nagging imposter syndrome, is actually a really good thing.

Our guest today is Ping Del Giudice, Vice President of Revenue Operations at Leapsome. Ping was recently named to The Top 100 Revenue Operations Leaders of 2022, and still, even she experiences her own version of imposter syndrome.

In our conversation, Ping and I talk about losing all of your institutional knowledge when you leave your job, the inherit vs. build decisions you have to make when joining a new team, and the major project she found herself signing up for on just her second day on the job.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts, and Ping on LinkedIn.

So, how can we better prepare ourselves for the less pretty parts of that growth? Our guest today, Alastair Woolcock, has the answers. Alastair is the Chief Strategy Officer at Revenue.io, and he believes that growing companies face what he calls the walls and stalls of growth.

In our conversation, Alastair teaches me about how to look out for these walls and stalls, the two "P" words that will help you to get through those walls faster, and why segmentation is the reason you’ll either quickly climb over a wall in your growth or be stuck languishing for quite some time.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts, and Alastair on LinkedIn.

Luckily for us, that’s exactly what our guest today brings. That guest is Jeremey Donovan, Executive Vice President of RevOps and Strategy for Insight Partners - a venture capital firm that specializes in scaling companies.

Jeremey is well-positioned to help us bring data to the conversation of "what good looks like," and ultimately separate the practices from the best practices.

In our conversation, Jeremey explains the methodology he used to create what he calls the Revenue Maturity Assessment across 122 companies, why some best practices make you a top performer and others don’t, and why of all things, he’s chosen to be a student of CROs.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts, and Jeremey on LinkedIn.

There’s something about being handed a problem that’s painfully broken, and fixing it. Our guest today, Navin Persaud, is someone who has found himself attracted to a specific type of operations pain for his entire career.

Navin is VP of Revenue Operations at 1Password, and over the course of his career, he has developed a well-formed perspective on how to seek out and solve the pain that pops up inside of revenue organizations. 

In our conversation, we talk about optimizing for outcomes when solving pain, the mantra of the best Operations teams, and we talk about why operators don’t score goals, but collect assists.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz, @DriftPodcasts.

But what does it take to actually run a real PLG motion at scale? For the answers, we’re turning to one of the most successful PLG companies you can find: Slack. Our guest on this episode is Namrata Ram, Slack’s VP of Sales Strategy and Operations.

In our conversation, Namrata teaches us why scale and retention are the two foundational ingredients for PLG, when humans should and should not get involved in PLG motions, and if you stick around, you might be surprised to hear why Namrata says you shouldn’t be overly reliant on PLG itself.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz, @DriftPodcasts, and Namrata on LinkedIn.

So how does the current economic environment impact your planning for next year? For the answers, we turned to Heidi Thompson, VP of GTM Strategy and Revenue Operations at Unqork.

In this episode, we asked Heidi to help all of us adjust our planning exercise this year to account for the shifting economic climate. In our conversation, we talk about how to rethink your capacity and compensation planning this year, the exercise she went through to audit her tech stack with a fine-toothed comb, and the surprising ask sales reps are making during the recruiting process right now.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts.

Today you'll learn about how he has leveraged his operations experience at companies like Google, Patient Pop, AWS, and Upkeep to build an impressive list of advising engagements. In our conversation, we talk about the content flywheel he built that led to his advising opportunities, the three types of advisory work he typically sees, and Jeff will tell you exactly what to ask for in exchange for your next advising engagement.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Jeff on Twitter @Seany_Biz, @jeffignacio, and @DriftPodcasts.

I recently hosted a RevOps panel at Modern Sales Pros’ Revenue Excellence Festival, or as MSP called it, a virtual festival for sales nerds, and we're bringing that conversation to the feed.

The Operations panel was all about trying to scale in the midst of rapid growth. Cindy Hancock, Senior Director of RevOps at HighSpot, Henry Mizel, VP of Revenue at Apollo,  Meagan Lloyd, Director of Operations at Anyroad, and Melodie Schwartz, VP Enablement and Operations at Spiff joined me to talk about the routines and cadences they use to bring order to chaos, the way they break down the complex into the simple for their internal partners, and it wouldn’t be a live panel if we didn’t take some curveball questions from the audience along the way.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter (@Seany_Biz and @DriftPodcasts) and all of the guests on LinkedIn.

The people who question limiting beliefs and look at problems through brand new lenses are typically pretty great people to learn from. They’re the ones creating what will become the new norms, the benchmarks in the future.

One of those people is Erol Toker, the Founder and CEO of Truly.co, a company that helps eliminate complex repetitive tasks through a methodology called hyperautomation.

In our conversation, Erol teaches us about the long-term value of humans, how operators can re-think the difference between low-value and high-value activities, and what his company did when they asked themselves, what would it take to not have SDRs.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Erol on Twitter @Seany_Biz, @eroltoker, and @DriftPodcasts.

That's why for this week's episode, we're throwing it back to an early guest on our show with sales enablement expert and Spekit Co-Founder and CEO, Melanie Fellay.

Melanie and Sean go deep on measuring the ROI of different enablement tools, the reality of tool exhaustion, and the important distinction between change management and change enablement. Melanie also tells Sean why her former boss telling her they were getting rid of Salesforce led her to starting her own company.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Melanie on Twitter @Seany_Biz, @melfellay, and @DriftPodcasts.

On this episode, we speak with Maor Ezer, the SVP of Global Marketing at WalkMe, who spends every day thinking about those internal customers and more specifically, what he calls, the employee user experience.

In our conversation, Maor explains the emergence of the employee user experience, we break down the triangle of players inside companies designing that experience, and why the ROI of digital transformation is all about the outcomes you might not have been looking for at first.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

We recently talked to someone, though, who has a really smart and refreshing approach to putting the right processes and guardrails in place to help revenue teams to, as he puts it, "run revenue."

That someone and our guest today is Kyle Coleman, the SVP of Marketing at Clari, the revenue platform that helps teams get total visibility into their business.

In our conversation, Kyle teaches me about everything that goes into “running revenue. We talk about what it means to be a "revenue-critical employee," and why Kyle's marketing team is goaled on metrics you probably haven’t seen in a marketing team before.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

Our guest on this episode is someone who has mastered the art of these personnel transitions, Phoebe Farber, the Director of Sales Operations at Reprise.

In our conversation, Phoebe and I break down an Operations team’s role in personnel transitions, the importance of empathy and discretion in sensitive situations, and why her legendary checklists have no less than 15 items per transition.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

Ideas are easy. Testing hypotheses, experimenting, and validating those ideas is much harder. On this episode, we’re going to break down a sales science experiment with the chemist who put it together, Kyle Bastien. Kyle is the VP of Sales Readiness at Drift, and in the past year, he launched something at Drift that is now known as Sales Lab. 

In our conversation, we talk about the genesis of the group he brought together, how we went about prioritizing the laundry list of “shovel-ready projects” he found across the company, and why he believes your company needs an engine of Innovation to stay relevant.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

That’s what we explore on this episode with our guest, Rebecca Silverstein, the Director of Revenue Operations at Brightlag.

In our conversation, Rebecca teaches us about the emerging function that is Legal Ops and its similarities to RevOps’ growth trajectory, we talk about what it looks like to learn a new industry from scratch, and why her experiences as both an SDR Manager and an actual SDR were her unfair advantages when she joined Brightflag.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

The Chief Operating Officer of the startup that was VFA, and our guest today, is Eileen Lee. Following six years running VFA, Eileen is once again putting her community-building chops to work as the co-founder of The Lola, a physical workspace and digital community for women.

In our conversation, Eileen teaches me about what it means to be a community builder, how she was initially wrong about The Lola’s target audience, and why the Start, Stop, Continue exercise is undefeated in surfacing the best ideas.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

So what does it mean to be a hypergrowth company in the midst of a market shift like this? And how do CEOs think about important themes like efficiency and productivity during this time?

To figure that out, we spoke with Sharad Verma, the Co-Founder and CEO of Boostup, a revenue forecasting and intelligence platform.

In our conversation, Sharad and I talk about how a CEOs are reacting to this new market environment, what it means to be financially disciplined, and why he believes scarcity will drive resourcefulness during this time.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

The host of that podcast and our guest today is Cameron Herold. In addition to his podcast duties, Cameron is the founder of the COO Alliance, the former COO of 1-800-GOT-JUNK, a keynote speaker, author, and one of the foremost thinkers and leaders on the work of COOs and their relationship with CEOs.

In our conversation, Cameron and I talk about the 8 core areas that a COO should be measured on, how Operations teams can execute a company’s Vivid Vision, and why his team’s stand-up meetings were religiously scheduled from 10:55am to 11:02am.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Cameron on Twitter @Seany_Biz @CameronHerold @DriftPodcasts

To answer these questions, we turned to someone who isn’t new to this trendy movement, but rather someone who has worked in Operations for more than a decade: Anu Krishnakumar. Anu is the SVP of Global Sales Operations, Enablement & Development at SmartBear. Over the course of his 9 year tenure at Smartbear, Anu has risen through the ranks from AE to Customer Success to Biz Ops and beyond.

In our conversation, we talk about the mistakes he sees companies making that are new to hiring for Ops, we break down the real ramp times of new Operations hires on your team, and we dip our toe in the water on a potential alternative to your staffing woes, hiring offshore.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

In this episode, we talked to someone who knows what running a successful, modern SDR Organization looks like. That someone is Melissa Raber, the Senior Director of Revenue Operations and Sales Development at Workiva.

In our conversation, we talk about the 3 C’s of SDR hiring, how to design the SDR "Day In the Life" to remove distractions, and why she views an SDR Team not as meeting setters, but as the air traffic controllers of an organization.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

It can be easy to forget the early days of start-ups when an Operations team can be responsible for just about anything and everything that doesn’t yet have a home.

That’s exactly what happened with our guest, Zubin Teherani. Zubin is the Co-Founder and COO of LeagueSide, a company that makes youth sports sponsorships easy by bringing together over 16,000 youth sports leagues with big brands.

Zubin and his team have used Operations as an incubator for every core function in the company. In our conversation, we explore how and why they used Ops as a catch all, we talk about the UI/UX of Operations, and why Zubin’s stint outside of Operations was what unlocked a whole new way of doing things inside Operations.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

Our guest on this episode, Marcela Piñeros is an expert in learning. Marcela is the Global Head of Sales Enablement at Stripe, the online payments provider most recently valued at $95 billion.

Marcela and her team enable a rapidly growing Sales organization and in her time since joining Stripe, Marcela has set out to transform the way the company enables its reps. In our conversation, we talk about how to avoid the hamster wheel of enablement content, the way she reinvented Stripe’s new hire program to democratize tribal knowledge, and why she thinks the word Onboarding is a lie.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

It's hard to take what looks like a perfect plan on paper and translate that to real life. It's even harder inside of a hypergrowth company. In this episode, we go inside one of the fastest growing companies out there: Snowflake.

Our guest Rachel Haley spent two and a half years at Snowflake as their Senior Director of Sales Operations, and is now the co-founder and CEO of Clarus Designs, a consulting firm focused on operational efficiency.

Rachel saw Snowflake explode from 30 reps to 450 during her time there. In our conversation, we talk about the insane growth she saw, how they were constantly planning and re-planning at Snowflake, and why Snowflake’s CRO once told her he wished they had invested and hired in Sales Ops even sooner.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

On today’s episode, we’re going to answer those questions, and identify the 3 common traits of the most successful Operators.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

That moment of realization is exactly what happened to this week’s guest, Mallun Yen. Mallun is the the Founder and General Partner of Operator Collective, a VC fund and community comprised of tech’s most sought-after operators from diverse backgrounds.

Her “aha” moment led her to approach the unapproachable world of Venture Capital in a whole new way: through the lens of an operator. In our conversation, we explore that “aha” moment behind The Operator Collective, why venture didn’t feel accessible to her and Operators like her, and how we all can become like the 137 Operator LPs in Operator Collective’s fund.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Mallun on Twitter @Seany_Biz @mallun and @DriftPodcasts

The strategy to support that hook comes from this week’s guest, Greg Callahan. Greg is a Partner at Bain & Company, and the Founder of Coro Account Planning.

In his work with Bain’s portfolio companies, Greg has developed a blueprint for getting the most yield out of your customers that have the most potential: Strategic Account Management.

In our conversation, we review the four core components of strategic account management, we offer specific plays you can steal to run within your customer base, and Greg explains why if you’re being strategic on everything, you’re being strategic on nothing.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

That expert is Allison Pickens, former COO at Gainsight and now an investor and advisor through her work as the Founder and General Partner of The New Normal Fund.

In our conversation, we talk about how Allison and the team at Gainsight created the Customer Success Category, why she believes it’s all about elevating a community of like-minded people, and we end up discovering that the next wave might just be tailor-made for Operators like us.

 Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean and Allison on Twitter @Seany_Biz @PickensAllison and @DriftPodcasts.

Luckily, self-proclaimed goals nerd Karen Borchert, formerly COO at Flywheel and current COO of ROKA, is here to help. 

In our conversation, we go deep on the goal-setting framework she used at Flywheel, the special quadrant she built to help you plot all of your goals, and if you stick around until the end, you’ll get to hear about how Karen was inspired by Hamilton creator Lin-Manuel Miranda (seriously). 

 Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

And to tackle such a meaty topic, we were lucky to be joined by two people who have been in different, important roles in creating that alignment: Kate Adams, the Senior Vice President of Marketing at Validity and Jaclyn Balben, the VP of Operations at Bamboo Health. 

In our conversation, we talked about the bipartisan role Ops can play in this alignment, how Sales and Marketing can show they are truly looking to be partners with each other, and what Kate has found to be true in the best Operators she’s ever worked with.

 Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and @DriftPodcasts.

On this episode, we talk to Crissy Vetere-Saunders about these patterns and the framework she's created at her business. Crissy is the Co-founder and CEO of CS2, a marketing ops and revops agency for high growth tech companies. After working in-house in Marketing Ops herself at companies like Marketo, Jive Software, and Agari, Crissy co-founded CS2 in 2015 and hasn’t looked back.

In our conversation, we talk about what used to frustrate her about the consultants she worked with, we dissect something she calls the PRODUCT Marketing Ops framework, and why Chrissy thinks you should call your Ops work features instead of projects.

 Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Crissy on Twitter @Seany_Biz, @crvetere, and @DriftPodcasts.

Joshua Perk, Senior Director of Solutions Consulting at Drift, came to the company just as it entered this phase. He led the build-out of the solutions consulting team as Drift shifted its messaging and selling motion. In this episode, he tells us what it took to build trust with internal stakeholders, how to measure the effectiveness of a growing SC team, and what he means when he says he hires on a spectrum from "Big S" to "Big E" for his team.

 Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Josh on Twitter @Seany_Biz, @Joshua_Perk, and @DriftPodcasts.

At the end of each episode, we ask each guest for the best book they’ve read in the last six months. And over the history of this show, we’ve compiled quite the list. So today, we're going to highlight some of those books and the themes raised by our guests (spoiler alert: they aren't just business books).

If you want the full list, we’ve compiled them all for you here on Drift’s Blog.

 Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts.

In Operations, we often have to help our companies through those seismic shifts. On this episode, we're talking to someone who has seen 12 years of those shifts at her company and now oversees one of the more complex go-to-market motions we’ve ever talked about on this show.

Our guest, Meghan Gill, is the VP Sales Operations and Sales Development at MongoDB, the database platform company that went public in 2017.

In our conversation, we talk about the evolution of the go-to-market motion Meghan has overseen at MongoDB, particularly their transition to to pay-as-you-go pricing, how to forecast a consumption based business, and what it means to have "smokey" accounts in MongoDB’s territory planning process.

 Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Meghan on Twitter @Seany_Biz, @meghanpgill, and @DriftPodcasts.

One of those new shiny things in our industry is PLG, or product-led growth. So on this episode, we're going under the hood of product-led growth to figure out how Operators should think about it and what considerations to make in this Go-To-Market motion.

Our guide, and our guest on this episode, is one of the foremost thought leaders on product-led growth: Kyle Poyar. Kyle is the Operating Partner at OpenView, the VC firm that coined the term "product-led growth" in 2016.

In our conversation, we talk about how to make smart pricing decisions in product-led growth, the burden it creates on Operators, and why he views this approach as less of an on/off switch and more of a light dimmer. 

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

On this episode, we go back in time – to 2012, to be exact – when special guest Bala Balabaskaran first joined Salesforce as Vice President of Go to Market Technology and Operations. At the time, Salesforce was a $2 billion dollar startup going through hypergrowth. Sean and Bala talk about Salesforce's operating model and what it was like to be in charge of the go to market planning process at a large company with a startup mentality. Want to know Bala's step by step approach for building out the annual planning process at Salesforce? Listen to the full episode.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @HYPERGROWTH_pod

This week's guest is Dave Gerhardt (or DG), who just returned to Drift as our Chief Brand Officer. Dave helped build Drift into one of the most well-known brands in our industry, and then spent the last 2 years as CMO of Privy, which was recently acquired, 

That’s a pretty good boomerang story. 

In our conversation, we talk about how his views have evolved on Marketing Ops, how he thinks about measuring the unmeasurable in brand marketing, and which Marketing Metrics book is currently sitting on DG’s bookshelf.

 Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Dave on Twitter @Seany_Biz @davegerhardt @DriftPodcasts

But not everyone always has a choice about the team they are joining or where they sit in an org chart. I’ve come to believe that the mindset you instill in your team and 3 other consistent truths matter far more than who you report to.

In this episode, we explore those 3 consistent truths and the different models out there for Operations teams.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

CPQ tools, though, have a pretty negative reputation amongst both Sales teams and Ops teams alike. So we set out to talk to someone to learn why, and to put together a blueprint for how to approach these tools in a smarter, more successful way.

That someone is Eyal Orgil, the Co-Founder and Chief Revenue Officer at DealHub, a top-rated CPQ platform. In our conversation, we talk about why CPQ gets a bad reputation, how to implement and use CPQ tools the right way, and how Eyal and his team approach selling and servicing such a complex product.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

That’s exactly what happened, though, with this week’s guest, Todd Abbott. Todd is the CEO of InsightSquared, the forecasting and analytics platform.

Todd has dramatically changed the way he thinks about sales, sales funnels, and what he calls the "science of sales". And on this episode, he shares that evolution with all of us.

In our conversation, Todd and I talk about what made him change his views, the power of system-captured engagement, and his mission to get reps out of the data entry business.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

There are so many different things competing for time and mental headspace in a rep’s day in the life. Apps, tools, managers, Salesforce, prospects

Our guest on this episode, Michelle Pietsch, is an expert in helping to cut out the noise and getting reps back to what they want to do most: sell.

Michelle is the Vice President of Revenue at Dooly, a tool that helps reps to update Salesforce, take sales notes, and easily manage all their deals. 

In our conversation, we talk about building sales teams without much instrumentation, how to get on the reps’ level before pushing out processes, and competing for that precious reps’ workspace.

 Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

So why is it that so many tools go unadopted? Or, just as commonly, why do so many end up only being used for a fraction of what they’re capable of? 

In this episode, I’m going to outline 4 steps to launching a new tool at your organization that people will actually use.

 Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

In this episode, we sit down with Kelley Chan, the Director of Commercial Sales Strategy and Execution at GlobalFoundries. Kelley has a unique set of experiences that ranges from working at a massive organization like Box to being, as she puts it, "a one-woman band" at People.ai. In our conversation, we dive into the metric categories she created for coaching reps, how she brings business context to data, and why everything we were taught about ratios in Sales planning is wrong.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

On this episode, we had the chance to talk to Mickey Heynen, who has built a team around this mission of getting from Point A to Point B better, faster, and with longer lasting results. Mickey is the Vice President of Global Professional Services and Education at Confluent, where his team of change agents makes the company’s promise a reality for its customers.

In our conversation, we talk about Professional Services as a company within the company, how internal communications is like a game of catch, and how his team solves problems and magnifies the solutions to those problems to the rest of the world.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

CS Ops hasn’t always received the same amount of time and attention that Marketing Ops and Sales Ops have, but it’s making its presence known now.

Our guest on this episode, Caitlin Quinlan, is the Senior Vice President of Revenue Operations at Gainsight, and she has helped design every aspect of that customer journey from post-sale responsibilities and hand-offs to retention forecasting. In our conversation, Caitlin and I talk about the evolution of CS Ops, the way she debunks myths about Sales and CS compensation, and she outlines the 2x2 grid that Gainsight uses to segment its customer base.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

To do this, we called in the experts. Those experts, and our guests, are Tim Ozmina, Senior Conversion Marketing Manager, and Monique Lemieux, Senior Marketing Operations Manager. Together, Tim and Monique form the Marketing and Marketing Ops foundations upon which our Drift instance is built.

This episode isn’t an infomercial; it's a master class. In our conversation, we go deep on 3 very specific use cases that we actually use here at Drift, how those use cases go from idea to execution to measurement, and why Tim and Monique don’t look at Drift as its own separate channel, but rather a key ingredient and accelerant for all of their marketing campaigns.

 Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

In Operations, we spend a lot of time instrumenting things like bookings, lead funnels, and retention rates. Measuring and instrumenting time? That's too fluffy, too subjective.

Our guest on this episode, Dave Link, is on a mission to change that, and bring a whole new meaning to the phrase, “time is money”. Dave is the Founder and CEO of Resultably, a company that helps organizations listen to their employees, make better use of time, and drive efficiency.

Dave is going to help us answer the question of exactly how expensive meetings on your calendar can be. In our conversation, we talk about the hidden biases in your calendar, how org charts work like the human brain, and why you should think about renewing meetings the same way you renew software.

 Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

You’ll likely start having conversations about how much your customers do on their own versus how much your company can and should help them to do. If you’re having conversations like these, chances are you’ve considered whether or not your company should have a Professional Services team.

Whether you’re considering Professional Services for the very first time or you’ve had a team in place for years, our guest today, Meagen Williams, has built and developed an incredibly successful Professional Services blueprint for all of us to model. Meagen is the Vice President of Professional Services at Acquia, the digital experience platform that was acquired by Vista Equity partners in 2019 for $1B.

In our conversation, Meagen teaches us how to measure what “good” looks like in Professional Services, we dive into the healthy tension between your partner ecosystem and Professional Services, and why the goal of any Services organization should not be to generate services revenue.

 Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

These are usually massive in-person events, and obviously, this year that just isn’t happening. In this episode, we dig into how companies can adapt the kickoff format to be a truly virtual event, and have it actually work.

The trio with the playbook to pull it off came from our own team at Drift: Mark Siciliano, our VP of Sales Productivity & Strategy, Maria Casella, Drift’s Chief of Staff, and Jackie Wright, the Executive Assistant to our CRO.

In our conversation, we talk about what it looks like to run a virtual kickoff during a pandemic, how to manage the competing expectations and content of different C-suite members, and how one of our filming sessions for Kickoff was actually the first time that our CRO and CMO ever met in person!

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️  review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts

After 50 episodes, we thought it was only fitting to look back at the top 5 lessons we’ve taken away from our guests. So whether you’ve been with us from the beginning or you’re just checking out Operations for the first time, these lessons are enduring and impactful.

Our 5 lessons come from the following guests:

1. Brett Queener, Partner at Bonfire Ventures (Episode 3)
2. Sylvia Kainz, Director of Global Productivity Partnerships at Airbnb (Episode 9)
3. Melanie Fellay, CEO and Co-founder at Spekit (Episode 26)
4. Rachel Haley, CEO and Co-Founder at Clarus Designs (Episode 39)
5. Karen Borchert, COO at ROKA (Episode 19)

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @DriftPodcasts