If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

Now she is back and ready to get going into Summer. Cam’s been ticking away at business with 3 months in a row with some small growth after a couple of months of slight decline.

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

Cam has figured out he’s not doing enough of the work he loves so is low on energy. He wants to focus more on doing the things that give him energy in his work so he can do more.

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

They discuss a thought experiment about growing their businesses.

If you needed to 10 X your business in the next year, how would that change what you spend you time on.

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

Cam explains his trip through the desert in a campervan on the way to Phoenix.

Mikki is launching her Mondays Matter Christmas Edition campaign.

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

Cam has had a big week and is tired but looking forward to heading to Arizona for his business coaching in person event on Saturday!

Cam and Nicky are regretting skipping the Kona trip this year! very envious

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

So we try to lighten things up and do some beer reviews of our tasting flight at the Beer Spot in Kingsland

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

Cam is more determined to commit to his new positioning and pricing alongside a goal to try and be more competitive in nature when approaching his business goals.

Mikki is heads down prepping her new programs for when her current Mondays Matter cohort finishes up in a couple of weeks.

Cam is off to the Hawkes Bay for Matariki while Mikki is crossing the ditch to Byron Bay for a few days of warmer weather

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

Cam discusses his Dad's passing and what it meant to give him a good send off

Mikki is in the last two weeks of her Mondays Matter program and is working to put together a continuation program for her members and also a new group coaching program to fit somewhere in between her Mondays Program and her Master your Metabolism program. There's big gap for people to jump from one to another so a program to help people get from one to another feels appropriate.

Cam discusses his business coaching and a repositioning project he is working on with his business coach that circles back nicely to his original vision for the Training Tilt platform.

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

Cam and Mikki discuss how doing the work is sometime what's required first before you can start enjoying the work. It's apparent that the most successful people out there are those that do the work consistently regardless of how they feel and how they are motivated.

A week back in country has at least seen some great weather. This pod episode is remote over Zoom but we are looking forward to getting back in touch in person next week, hopefully at a brewery.

Business wise, Mikki is getting a head start on her next big program and Cam is feeling the pressure (in a good way) of is smaller sized coaching group and has his next session tomorrow.

Cam's focusing on promoting his next webinar designed to help coaches integrate this new wave of AI technology into their businesses. And not just the obvious things around AI generated training plans and analysis but also making everyday tasks faster and easier to complete.

If you are a coach please register for the webinar here

https://trainingtilt.com/leveraging-the-power-of-ai-for-coaches

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

Cam's Update

While in Hawaii Cam experimented with AI inside the Training Tilt platform. He created a video showing his work here on the Training Tilt blog. The experimental tools can generate Zwift workouts and some basic training plans for now.

Cam is brainstorming tools to integrate into Training Tilt. One idea is AI Summaries/Reports to help coaches with their in person reviews with their clients

Cam's latest perspective on AI in the coaching industry is that AI won’t replace coaches but coaches who adopt AI will replace coaches who don’t.

Cam started his new smaller coaching group and had a good first session and has more confidence it's worth spending the extra money.

Mikki's Update

Mondays Matter was a much slower campaign this time around

Higher commitment lead magnet workshops, they were great but had lower numbers than previous campaigns but the people were likely more committed.

Is May just quieter with New Zealand winter?

Master your Metabolism going well and loving the extra accountability

Jillfit next few days in Austin

Quote for the episode

Success is failing over and over without any loss of enthusiasm

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

Cam runs us through his funnel and KPI's that he uses to track leads, trials, conversions to paid customers and the "first value" of the customers in his app.

Mikki has got her new website live an loves it.

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

Just one week before Cam heads to Hawaii and two weeks before Mikki heads to Miami and then they both catch up together in Austin at the end of May.

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

Cam's putting the final touches on his new endurance calculators that any coach can embed on their website. Cam admits he's  procrastinating getting it over the line and he often gets to 80% of a project and starts to lose interest. He needs to push through and get this over the line and out into the wild to see if it works as a channel for getting more potential new coaches to the website.

Mikki is busy busy writing lots of content for her mentorship program and also in parallel getting everything ready for Mondays Matter in May.

It's not long before Cam heads of to Hawaii for two weeks holiday before meeting up with Mikki in Austin.

Cam's business coaching group have created a new fast track program to capture people that haven't quite managed to graduate to the next level of the coaching group and Cam is considering joining the new program. It's a lot more expensive but will be with a much smaller group of maximum of 12 peeps with weekly calls so could end up being good value. As it happens it also includes an in person event in Boston that is just a day after Cam and Mikki end their Texas trip and Cam hasn't booked his flight home yet. Could be a sign as things fall into place.

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

https://www.mythicabrewing.com/

We each go through our business updates, mostly business as usual trying to execute on ongoing projects.

Cam delves into his suspicions that his ongoing health issues might be more related to stress and burnout more than anything else.

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

Cam digs a bit deeper into AI and discusses some new ideas about whether narrow or broad AI models are better.

Mikki has started her brand new intensive nutrition program called Master Your Metabolism and has a small group of committed clients getting started on some brand new material.

Cam is building a set of endurance calculators that any coach can embed on their website for their clients to use instead of having to send them to other websites to calculate important endurance sport metrics and values like training zones, race predictions, etc.

Cam has a difficult experience with an athlete on the Training Tilt but is getting much better at compartmentalizing when this happens

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

Cam walks us through his latest blog post with summarizes an episode from Andrew Huberman on his Huberman Lab podcast where he discusses leveraging dopamine to avoid procrastination and maximize motivation. There are lots of little tips and tricks.

Main gist of it is to avoid drugs and porn and instead do lots of difficult challenging things!

Mikki chats about the launch of her latest program which is her first small group intensive which she's calling "Master Your Metabolism"

Cam's been doing a bit of R & D on artificial intelligence. He cover three different perspectives on what AI might influence in our society.

1. Everyone becomes way more productive and our lives get better
2. It takes all our jobs
3. It kills us all

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

They debate on whether chickens wear coats or jackets, but either way Mikki always takes them off before eating hers

Cam debates on whether he should be continuing with his current business coaching group or should move on to something else.

Cam outlines the book he's been reading called Traction that covers 19 different traction channels to find new customers early in your business. There are two books in business called Traction, this is the Gabriel Weinberg one.

Cam tells a story he heard on the Startups for the Rest of us podcast about "The Armageddon Beer"

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Creators & Guests

• Cam Langsford @ Training Tilt - Host
• Mikki Williden - Host

Barry shows up after a day full of saving lives.

They discuss mindset, particularly around vision and abundance vs scarcity. There is only so far that hard work, skill and luck will get you in business. Those that take it to the next level do so with powerful mindset. Mindset alone won't get you there but it will amplify your hard work luck and skill.

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Besides that Cam discusses how he is trying to get better at his podcasting and presenting skills. He shares that he doesn't actually talk that much so has a lot to improve, but then proceeds to talk for the whole episode.

Mikki is now back from the US and is about to head to Melbourne on holiday.

Cam talks about executing a perfect day where on "Adventure Wednesdays" he attempts to fit in companionship, recreation, and work all into a single day.

Cam and Mikki are both working on the https://mikkiwilliden.com website which may or may not be switched over to the new site by the time you read these notes.

If you want to learn more about Cam and Mikki and their businesses you can go to https://mikkiwilliden.com or https://trainingtilt.com

Cam seems to have lost a week to black hole and hasn't made progress since the last podcast. He has been able to refocus his marketing efforts though based on a great business call with his coaching group. The head coach Dan Martell was on the call and did a great job of distilling down what's required based on different metrics of your business.

We have a discussion about lead generation and lead nurturing and how important it is to nurture potential new customers so they begin to know, like and trust you instead of trying to sell things to people when you are still a stranger.

Cam points out that marketing is not the same as advertising which is a common misconception.

He wrote a blog to cover that off

https://trainingtilt.com/marketing-is-not-advertising

New Zealand has just been hit by a cyclone and in recovery mode.

Cam runs us through his experience with Kale Brock and the Surfers Road Map

Cam just had one of his business coaching calls this morning with Dan Martell with is the boss man of coaching. Dan was next level compared to his coaching team. Dan is very direct, to the point and really zeros in to what each founder needs to do to move forward.

Mikki shares a difficult interaction she had with an unhappy customer. We talked about how to deal with that sort of situation by learning what you can from a complaining customer, making improvements where you can but moving on quickly without dwelling.

Planning is underway for our trip to Florida and Texas in May. In typical fashion Mikki has already planned all her flights and movements including gym sessions, and daily walks. Cam is barely starting to think about it.

We also discuss Mikki's latest Mondays Matter launch which was the most successful to date. This one the special "Shreduary Edition" ideal for peeps getting themselves motivated and back on track with their health via nutrition and exercise.

Mikki walks through the growth of each instance of the programs after running quite a few of them now.

Cam talks through his surf training slash mid life crisis hobby. He's off to Melbourne to the wave pool with Kale Brock.

Click here to see Mikki's Santa Monica sunset photo and Cam's Baby Kangaroo photo

Mikki's looking to get more exposure to grow her audience via being a podcast guest and borrowing other peoples audience in similar ways.

Cam briefly discusses his thoughts on potentially broadening his own target audience from running, triathlon and endurance coaches to more types of coaches like nutrition coaches, fitness coaches and life coaches. Instead of niching down to a specific type of coach the niche could be defined more by a specific problem that all coaches are struggling with, like how to deliver their coaching programs to their clients in a way that saves them time.

We have a brief discussion about procrastination and specifically some things Cam has been procrastinating about and what happens when you procrastinate for too long and things blow up in your face.

Mikki is off to Santa Monica for her business coaching with JillFit and is exciting about travelling again. Fingers crossed the airport has reopened from the flooding in time for her to fly.

our next episode Mikki will be in LA.

Cam talks about his trip with Nicky to the Gold Coast and how his surfboards got lost on the flight but finally arrived back home 3 weeks later after making their own way to the Gold Coast and back even after Cam had already been back in Auckland.

Cams off to Urbn Surf Melbourne next week to do a full day surfing course with Kale Brock a surf coach he follows on Youtube

To learn more about Mikki, Cam and their businesses go to https://mikkiwilliden.com or https://trainingtilt.com

Cam didn't reach any of the revenue goals he set for himself but thanks to his new business coaching group he is a member of 2022 was all about mindset change and doing things differently. Cam talked about the math that results in a revenue plateau and that to bust through that you have can't keep doing the same things that got you there in the first place.

Mikki discusses how her business coaching group with Jill Fit made a massive difference to her business, her mindset and a massive growth in revenue.

Cam launches Training Tilt's new Cohort Group Coaching Features which he thinks will be a great way for coaches to recession proof coaching businesses.

You can learn more about Cam and Mikki on their websites https://trainingtilt.com and https://mikkiwilliden.com

Our first episodes went live On The Line today which the listeners obviously already know about but we were saving up a few before we but the pod live and we briefly cover why we called the podcast "On the Line"

Cam talks through his new process of publishing a blog every week from gathering ideas and using a new AI tool Chat GPT to develop and tweak those ideas to create a draft, then collaborating with his VA to get the work done so the blog is drafted, published and distributed over multiple channels like email and social during a one week cycle. Each blog in itself isn't going to change the business but after 12-18 months of consistent generation of content should make a big difference to targeted traffic to the website and eventually new customers.

Cam actually covered this whole process in more detail in his latest blog about goal setting

You can learn more about Cam and Mikki on their websites https://trainingtilt.com and https://mikkiwilliden.com

Quick mention to Justin Jackson from https://transistor.fm whom has been an inspiration in Cam's business journey and also runs the platform that hosts this pod.

Cam runs another webinar that went a lot better than the first one but wasn't actually sure anyone turned up until the end.

We also discuss productivity and how we each manage our tasks with varying levels of success.

Cam has some tech issues with the Training Tilt platform so is late for the recording but comes armed with a Hazy IPA from Sawmill Brewery. But is it really a Hazy?

We debate why it's important for coaches to own their own content online and not rely too much on social media but instead also own all of your their content through websites, email newsletters and podcasts. All technologies that are open and non propriety. Cam wrote a blog about it here

To learn more about Mikki and Cam and their businesses go to https://mikkiwilliden.com and https://trainingtilt.com

Cam brings us into the world of hosting software and describes some hacking attempts on his platform where hackers attempt to use stolen credit cards.

To learn more about Mikki and Cam and their businesses visit https://mikkiwilliden.com and https://trainingtilt.com

Cam might have the opportunity to go to a tropical island for the weekend. Mikki get's over 600 signups for Mondays Matter!

We discuss how important it is to take ultimate responsibility over the successes and failures of your business. We talk about the dangers of outsourcing things we think are hard or don't want to do ourselves when maybe we shouldn't.

We cover the topic of pricing and how difficult it is to get the price right. Business owners often price too low and take too much notice of the loudest people who complain about high prices. It's better to think about value vs price and also typically the higher price you charge the better customers you will attract as long as you can deliver on the value.

We also touch on developing a thick skin and not letting unhappy customers get you down. Do you best to keep your customer's happy but don't dwell on it too much when things go wrong.

To learn more about Mikki and Cam check out https://mikkiwilliden.com and https://trainingtilt.com

Mikki and Cam talk about competition in their businesses. Cam finds a new competitor that has very similar marketing and content ideas to Training Tilt.

We discuss how there is no point getting annoyed or upset as that's just the nature of business. If you are creating value for customers and there is demand then there will be new players come into the market. It may seem like they are doing exactly what you are doing but maybe they don't even know anything about you.

Mikki is about to launch the Christmas edition of her Mondays Matter program which is looks like will be the biggest one yet.

We have some trouble with our microphones (fluffs) and some background noise. Bear with us as we discuss, business, travel and solo entrepreneurship.v

You can learn more about Mikki, Cam and their businesses at https://mikkiwilliden.com and https://trainingtilt.com