OFFBounds Retail

113. Rohlik Group's Head of Strategy, Petr Lizner: "Online grocery can be profitable and is profitable. It's just a question of scale."

Paula Macaggi — Tue, 07 Apr 2026 02:00:00 -0300

Rohlik Group delivers 70,000 grocery orders a day across five European markets in as little as 60 minutes, profitably. And most people outside Europe have never heard of them. In this episode, I sit down with Petr Lizner, Head of Strategy at Rohlik Group, to break down how they built one of Europe's most impressive online grocery operations. From baking bread to order and sourcing from the best local butchers, to building their entire tech stack in-house over 11 years, Petr shares how Rohlik turned a Czech startup into a pan-European grocery powerhouse.

We dig into the Brinkmeister acquisition in Germany, where they nearly doubled a stagnant business in one year. We talk about why automation isn't always the answer, how they price-match offline competitors while delivering in 60 minutes, and what's next as they license their technology to traditional retailers through Veloq. If you care about the future of grocery, this one is packed.

112. Loblaw's VP and GM of Loyalty, Noah Goldberg: “The best loyalty programs don’t reward spend. They reward behavior.”

Paula Macaggi — Tue, 31 Mar 2026 02:30:00 -0300

Everyone has a loyalty program, but very few brands actually create loyalty. In this episode of OFFBounds, Paula Macaggi sits down with Noah Goldberg from Loblaw Companies Limited to unpack what it really takes to build one of the most widely used programs in the world. As the leader behind PC Optimum, with nearly 16 million members, Noah shares how loyalty operates at scale and why it goes far beyond points and discounts.

The conversation explores the shift from rewarding transactions to rewarding engagement, and how digital behavior has become the foundation of modern loyalty programs. It also dives into the complexity behind creating a simple customer experience, the role of first-party data and retail media, and how AI will change the way customers interact with loyalty in the future.

111. Liza Amlani's Book, The Material Life: “If we’re not innovating the process, everything breaks on the shop floor.”

Paula Macaggi — Tue, 24 Mar 2026 02:30:00 -0300

Most retailers don’t have a technology problem, they have a process problem. In this episode, Paula sits down with Liza Amlani to unpack how the disconnect between corporate strategy and store execution actually shows up on the shop floor. From products stuck in stockrooms to stockouts on core items, they explore why so many retail issues are not caused by a lack of tools, but by the way teams operate in silos across merchandising, design, sourcing, and stores.

The conversation goes deeper into what needs to change. Liza shares why process innovation, especially in the concept to market journey, is far more critical than adding new technology. They discuss how leading brands are rethinking collaboration, shortening time to market, and getting closer to the customer. If you care about improving execution, reducing inefficiencies, and building a retail organization that actually delivers on its strategy, this episode is for you.

Click here for Liza's Book: Material Life

110. UNTUCKit's VP of IT and Systems, Jason Lerman: “Great retail technology should be invisible.”

Paula Macaggi — Tue, 17 Mar 2026 03:00:00 -0300

UNTUCKit built its brand around a simple idea: shirts designed to be worn untucked. But behind that simple product is a complex technology operation supporting 80+ stores, multiple e-commerce sites, and a growing global business. In this conversation, Paula Macaggi sits down with Jason Lerman, VP of IT & Systems at UNTUCKit, to unpack what really happens behind the scenes of retail technology. They discuss the evolution from “best-in-breed” platforms to what many retailers now recognize as a “Frankenstein tech stack,” the hidden complexity of system integrations, and why the best technology in retail is often the kind customers never notice.

Jason also shares his perspective on vendor relationships, implementation mistakes, legacy technology debt, and how retail leaders should think about building a modern tech stack today. The conversation explores the role of centralized data, the challenges of managing dozens of technology partners, and how emerging technologies like AI and agentic systems could reshape the future of retail operations.

Learn more about UNTUCKit: https://www.untuckit.com
Follow Jason Lerman on LinkedIn: https://www.linkedin.com/in/jason-lerman/

109. Meadow Lane's Founder and CEO, Sammy Nussdorf: “We didn’t market the store. We built it in public.”

Paula Macaggi — Tue, 10 Mar 2026 08:40:30 -0300

What happens when you build a retail store in public?

When Sammy Nussdorf launched Meadow Lane, he chose a very different strategy from the traditional retail playbook. Instead of opening quietly and announcing the store once the doors were ready, he documented the entire process online. From signing the lease to designing the space and curating the merchandise, the journey unfolded publicly.

By the time Meadow Lane opened in Tribeca, thousands of people had already followed the story and felt connected to the brand. The result was something unusual for a new retail concept: lines forming at 5am on opening day, without spending money on traditional marketing.

This conversation explores what happens when transparency, storytelling, and community become part of the retail strategy. Sammy shares how building in public helped create anticipation before the store even opened and what this approach might mean for the future of physical retail.

108. Boll & Branch's VP of CX and Loyalty, Anna Esrov: “We’re big on unreasonable hospitality.”

Paula Macaggi — Tue, 03 Mar 2026 03:29:00 -0300

Boll & Branch has built its competitive advantage on something many brands overlook: hospitality. In this conversation, Anna Esrov, VP of Customer Experience & Loyalty, shares how the luxury organic bedding brand turns listening into action, from real-time customer feedback that shapes product development to in-home “Room Service” styling that brings five-star hotel energy directly to customers. We explore how surprise and delight becomes part of the culture, how in-house service teams drive retention, and how AI is used to create efficiency without losing the human touch. This is a masterclass in building loyalty through experience, not just product.

107. Lenovo's CMO of Intelligent Devices Group, Emily Ketchen: “We are creating an entirely new category around the AI PC.”

Paula Macaggi — Tue, 24 Feb 2026 03:05:15 -0300

In this episode of OFFBounds, Paula Macaggi sits down with Emily Ketchen, SVP and CMO of Lenovo’s Intelligent Devices Group and International Markets, to explore what it really takes to modernize marketing inside one of the world’s largest technology companies. From building global centers of excellence and putting insights and first-party data at the core of transformation, to leading what she calls a once-in-30-years opportunity to create the AI PC category, Emily shares how Lenovo is shaping the future of compute, brand, and storytelling across 180 markets. The conversation also dives into measuring real marketing impact, turning global partnerships like Formula One and FIFA into business value, and why curiosity, conviction, and simplicity are essential for leaders navigating constant disruption.

106. Primark US' Head of Marketing, Rene Federico: “Awareness brings them in. Experience brings them back.

Paula Macaggi — Tue, 17 Feb 2026 02:30:00 -0300

Paula Macaggi sits down in New York with Renée Federico, Head of Marketing at Primark US, to explore how one of Europe’s most iconic retail brands is accelerating its growth across America. From launching Primark’s first US brand campaign to building awareness in a store-led model, Renée shares how physical retail drives loyalty, how pop-ups and brand activations fuel customer acquisition, and why listening is the foundation of great marketing. The conversation also looks ahead to one of the most anticipated retail openings, Primark’s flagship store in Manhattan in 2026, and what it takes to scale a global value fashion brand in one of the world’s most competitive markets.

105. Coterie's SVP of Growth, Ankur Goyal: “Trust is built when product, experience, and brand work together.”

Paula Macaggi — Tue, 10 Feb 2026 03:30:00 -0300

Paula Macaggi sits down with Ankur Goyal, SVP of Growth at Coterie, to explore how a premium, subscription-first brand can win in one of the most competitive and emotional consumer categories: baby care. They unpack how trust is built when product, brand, and customer experience work together, why messaging matters more than channels, and how Coterie balances performance marketing with long-term brand building. From controlling customer acquisition costs and prioritizing quality over quantity, to using service and personalization to drive retention, this conversation reveals what modern DTC growth really looks like and what comes next for the brand following its recent acquisition.

104. Helzberg's VP of Innovation, Ryan Holm: "Technology is never going to replace human connection"

Paula Macaggi — Tue, 03 Feb 2026 05:19:59 -0300

Ryan Holm, Divisional VP of Retail Innovation and Operations at Helzberg Diamonds, joins me in our New York studio to explore how a 111-year-old jewelry retailer bridges heritage with cutting-edge technology. We dive into the unique world of jewelry retail, where sales associates don't just close transactions—they start lifelong relationships with customers. Ryan shares the Christie Griffin story that changed his career trajectory, how AI-powered scheduling saved managers 66% of their time, the art of finding your store "innovators" for successful tech rollouts, and why treating solution providers as actual partners earned him Retail Partner Person of the Year. From managing change across 161 stores to knowing when technology helps versus when human connection is irreplaceable, this conversation is packed with honest insights for anyone leading retail innovation or bridging headquarters with frontline teams.

103.HANRO US' President, Marianna Satanas: "It's called intimate apparel for a reason. It really is intimate"

Paula Macaggi — Tue, 27 Jan 2026 03:40:00 -0300

Marianna Satanas, President of HANRO USA, joins me for a great interview while we wear pajamas in our New York studio. We dive into the world of luxury intimate apparel, exploring the deeply personal nature of the business and how she's driving growth in the US market. Marianna shares her remarkable streaming ads success story (12x ROI in weeks), lessons from multiple replatforming projects, the key differences between European and US luxury consumers, and why perfection doesn't exist post-launch. From managing change to knowing when to use AI versus the human touch, this conversation is full with honest insights for anyone building or scaling brands.

102. Westwing's CEO, Andreas Hoarning: "Creativity without discipline is art. Discipline without creativity is commodity."

Paula Macaggi — Tue, 20 Jan 2026 03:45:00 -0300

Westwing’s transformation is a rare example of how a digital brand can reinvent itself and return to profitable growth. Recorded in Munich, this conversation with CEO Andreas Hoerning explores how the company shifted away from the flash sales model, rebuilt its technology foundation, premiumized its design-led assortment, expanded into physical retail, and made the difficult decision to walk away from unprofitable revenue. The discussion also dives into leadership during crisis, balancing data with intuition, and Westwing’s ambition to become Europe’s leading design super brand.

101. Retail Trends: The Rise of Brand Memberships with Jack Stratten

Paula Macaggi — Tue, 06 Jan 2026 03:45:00 -0300

In the first episode of OFFBounds Season 3, Paula Macaggi is joined by retail trend expert Jack Stratten to unpack one of the fastest-growing shifts in retail today: the rise of brand memberships. From Costco and RH to emerging fashion and beauty brands, they explore why retailers are moving beyond traditional loyalty programs and building paid, emotional, and experience-led memberships instead. The conversation covers the psychology behind belonging, the role of community and hospitality, and why memberships are becoming a powerful engine for growth, data, and long-term customer loyalty in 2026 and beyond.

100. Special 100th Episode hosted by Oliver Banks

Paula Macaggi — Tue, 30 Dec 2025 03:45:00 -0300

OFFBounds’ 100th episode celebrates a major milestone by turning the spotlight on host Paula Macaggi, with Oliver Banks stepping in as guest host. The conversation looks back on how the show began, how it has grown, and what it took to get there, from Paula’s global journey and early nerves behind the mic to building a truly international retail podcast driven by curiosity and consistency. Paula shares honest lessons about confidence, the hard work behind producing a weekly show, and the realities of traveling the world to record in person. The episode is both reflective and celebratory, while also looking ahead with excitement at how OFFBounds will continue to challenge perspectives and explore the future of retail and innovation.

99. Jonathan Adler's President, Mary Beth Sheridan: “People aren’t just buying a product anymore. They’re buying a lifestyle.”

Paula Macaggi — Tue, 23 Dec 2025 03:14:09 -0300

In this episode of OFFBounds, Paula Macaggi sits down with Mary Beth Sheridan, just a few weeks into her role as President of Jonathan Adler, to talk about how she’s thinking about the future of the brand so early on, from craftsmanship and customer connection to growth, digital-first retail, and the role of AI as a creative tool. It’s a thoughtful conversation about leading with instinct, scaling a deeply personal brand, and evolving an iconic name without losing what makes it special.

98. Black Friday Performance Data Explained. What Actually Drove Growth This Year

Paula Macaggi — Tue, 16 Dec 2025 02:46:57 -0300

Paula Macaggi is joined by Ometria's Hannah Stacey, Director of Strategy and Product Marketing, and Rita Martins, Retail Intelligence Team Lead, to break down what really happened during Black Friday and Cyber Monday. Drawing on performance data from hundreds of retail brands, they explore why Black Friday has become a full season, which categories and customer behaviors drove growth, how marketing volume and engagement shifted, and why retention remains the biggest post Black Friday challenge. The conversation focuses on what these results mean for long term growth, brand value, and how retail leaders should think about preparing for the next peak period.

Discover the trends that defined Black Friday 2025 in Ometria’s report, featuring verticalized breakdowns and expert analysis: ometria.com/page/black-friday-2025-report-offbounds

97.Criteo's President of Retail Media, Sherry Smith: “You cannot operate retail media in silos anymore.”

Paula Macaggi — Tue, 09 Dec 2025 03:45:00 -0300

Sherry Smith, President of Retail Media at Criteo, joins OFFBounds to unpack the rapid evolution of retail media and what brands, agencies and retailers must prepare for next. From the industry’s early days in 2008 to today’s surge of more than 200 retail media networks, Sherry explains where growth is coming from, why self-serve activation is critical, how AI and agents will reshape customer journeys, and what talent and skills will win in the next phase. This is a sharp, future-focused conversation for anyone navigating retail, ecommerce, and marketing transformation.

You can read more on what we discussed here - https://hub.criteo.com/ujoFf

96. Enactor's Director,Julius Carrell: “In modern retail, your blueprint is your competitive edge.”

Paula Macaggi — Tue, 02 Dec 2025 03:30:00 -0300

In this episode, Julius Carrell, Director at Enactor, breaks down why the future of retail depends on building a flexible blueprint rather than relying on rigid, legacy systems. We explore how retailers can simplify complexity, adapt faster and design technology foundations that actually match the way their business and customers evolve. From the true cost of rigid stacks to the cultural shift required for future proofing, Julius shares practical insights on creating a blueprint mindset that empowers teams, unlocks new journeys and sets retailers up for long term growth.

Julius and Enactor will be with me at NRF 2026 and you can book time with the team here.

95. NRF's SVP of Content, Jill Dvorak: "One trillion dollars in holiday spend is the highest we have ever forecast.”

Paula Macaggi — Tue, 25 Nov 2025 03:30:00 -0300

In this episode, Paula sits down with Jill Dvorak, SVP of Content at the National Retail Federation, for a wide ranging conversation about the state of retail in 2025, the turbulence created by tariffs and policy uncertainty, and why consumers are still driving a one trillion dollar holiday season. Jill breaks down what NRF really does beyond the Big Show, the global view from APAC and Europe, the surge of AI shaping this year’s event, and the growing importance of reverse logistics and new regulations like California’s textile law. She also shares her unconventional career path and the lessons she learned along the way. This is a grounded, honest, and global look at the forces reshaping retail right now.

Learn more about Enactor and see how their platform puts you in control. Click here!

94. Norrøna's CCO, Martin Lien: “You have to be for real when you build a community.”

Paula Macaggi — Tue, 18 Nov 2025 03:30:00 -0300

In this episode, I sit down with our first Norwegian guest: Martin Lien, Chief Commercial Officer at Norrøna, to explore how one of Norway’s most iconic outdoor brands has built a global community rooted in nature, performance and experience. We talk about Norrøna’s unique approach to product development with extreme athletes, their growing ecosystem of festivals, expeditions and hospitality, the strategy behind Norrøna House in Oslo, and how the brand is preparing for its 100th anniversary. Martin also shares lessons from his own career journey and what it takes to build a brand that stays relevant for almost a century.

Check the brand's website here.

93. M7 Innovations' Founder Matt Maher: "Search behavior is evolving rapidly."

Paula Macaggi — Tue, 11 Nov 2025 01:30:00 -0300

Four years in tech feels like sixty, so I sat down with Matt Maher, Founder of M7 Innovations, to catch up on what’s really happening in the world of AI and retail innovation.

From agentic browsing and spatial computing to wearables like the Meta Ray-Bans, Snap Spectacles, and Apple Vision Pro, we explored the tools shaping how consumers discover and shop. Matt breaks down the difference between AI hype and real impact, why Reddit and Wikipedia are becoming key data sources for search, and how brands can win in an AI-first world by investing in authority over ads.

You can also watch the full conversation on YouTube to see the gadgets we tested in action.

[RIA4] Rebuilding the marketing tech stack for what's next with Ometria's CEO Ivan Mazour and CSO Djalal Lougouev

Paula Macaggi — Thu, 23 Oct 2025 02:30:00 -0300

In this episode of Retail Intelligence in Action, host Ron Thurston sits down with Ometria co-founders Djalal Lougouev and Ivan Mazur to explore how AI is redefining the future of retail marketing. Together, they discuss the realities of implementing AI within legacy systems, the transition from channel-based to customer-based marketing, and why data architecture is becoming just as critical as creative strategy. Through honest insights and practical examples, they reveal what it truly takes for modern CMOs to lead in an era where intelligence and innovation shape every customer interaction.

👉🏼Trusted by leading retailers like Foot Locker, Sephora, and Steve Madden, Ometria helps retailers create experiences their customers love. Find out more at ometria.com

🎧 Loved this episode? Discover more from the world of Retail Intelligence in Action here: http://ometria.com/retail-intelligence-in-action-podcast

92. Tariffs and US Holiday Season 2025 with Richard Kestenbaum

Paula Macaggi — Tue, 21 Oct 2025 02:30:00 -0300

In this episode, Paula Macaggi sits down with Richard Kestenbaum, Partner at Triangle Capital, and Forbes contributor, to break down what’s really shaping the 2025 holiday season. From tariffs and inflation to shifting consumer confidence and cautious spending, Richard shares his perspective on why “flat is the new up,” how retailers can navigate uncertainty, and what signals in M&A reveal about the health of the retail industry heading into 2026.

Check Richard's full article here
See here KPMG's tariffs report

[RIA3] How AI fuels speed, insight, and story-doing with Miami Dolphins' Former CMO, Pri Shumate and Ometria's CSO, Djalal Lougouev

Paula Macaggi — Thu, 16 Oct 2025 02:16:58 -0300

Retail Intelligence in Action returns with Episode 3, “Beyond the Hype: How AI Fuels Speed, Insight, and Story-Doing,” where host Ron Thurston speaks with Djalal Lougouev, President of Ometria, and Pri Shumate, former CMO of the Miami Dolphins and alum of Nike and Airbnb, about turning instinct into action through AI. The conversation covers talking to your data for rapid answers, using AI as a validator rather than a silver bullet, building small pirate teams that test, learn, and scale, elevating human creativity to find the disruptive idea, rethinking agencies and org design to move from insight to execution, and driving product-market fit and revenue without relying on discounts.

👉🏼Trusted by leading retailers like Foot Locker, Sephora, and Steve Madden, Ometria helps retailers create experiences their customers love. Find out more at ometria.com

🎧 Loved this episode? Discover more from the world of Retail Intelligence in Action here: http://ometria.com/retail-intelligence-in-action-podcast

91. (Trends) Kidulting, Experiences and Storytelling: A Revisit to Build-a-Bear's Growth

Paula Macaggi — Tue, 14 Oct 2025 09:16:58 -0300

Build-A-Bear Workshop turned birthday rituals and heart ceremonies into a growth engine, with its stock up about 1,900 percent in five years and domestic store traffic up 3 percent while the national benchmark fell. Paula revisits her conversation with CTO Dara Meath to unpack the experience-first model, the rapid 18-month digital sprint from mobile POS to 2D/3D visualization, and the rise of the “kidult” that powers higher-value collecting and gifting. From clever social drops like the Fruit Stand to a culture that “sells stories, not items,” this episode breaks down how emotion, omnichannel execution, and brand discipline translate into real results. Listen for takeaways any retailer can apply.

Check my interview with Dara Meath here
See Build-a-Bear Workshop (BBW) latest results here
Visit the Bear Cave and get a CaBEARnet

[RIA02] How to stay authentic in the age of AI with 8thirtytwo's Fractional CMO, Julie Channing and Ometria's CEO, Ivan Mazour

Paula Macaggi — Thu, 09 Oct 2025 02:34:18 -0300

In our episode 2 of Retail Intelligence in Action Series in partnership with Ometria, our host Ron Thurston speaks with Ivan Mazour (CEO,Ometria) and Julie Channing (Fractional CMO; ex-Allbirds, Levi’s, Nest) about leading with trust and authenticity in an AI-driven era. They unpack why clean, connected data is the bedrock of customer trust, how to use AI as an accelerant (not a replacement) to free teams for storytelling, where personalization truly adds value, and why transparency around AI usage will separate winners from the pack. Practical moves for retail marketing: start small, focus on retention, and partner for speed.

👉🏼Trusted by leading retailers like Foot Locker, Sephora, and Steve Madden, Ometria helps retailers create experiences their customers love. Find out more at ometria.com

🎧 Loved this episode? Discover more from the world of Retail Intelligence in Action here: http://ometria.com/retail-intelligence-in-action-podcast

90. Illy Caffè's VP of Marketing & Digital, Cristian Arcangeli: “Growth starts when you understand your customer and stay consistent.”

Paula Macaggi — Tue, 07 Oct 2025 02:30:00 -0300

What happens when an iconic Italian coffee brand finds its voice in the U.S. market? Cristian Arcangeli, VP of Marketing, Commercial Strategy and Digital at Illy Caffè, shares how the company achieved fourfold growth by staying true to its premium identity. From redefining what it means to be a luxury coffee brand in America to using Amazon as a storytelling platform, Cristian reveals how clarity, discipline and consistency turned Illy into a modern success story rooted in heritage.

[RIA01] Finding your direction in implementing AI with Knix' CCO, Nicole Tapscott and Ometria's CSO, Djalal Lougouev

Paula Macaggi — Thu, 02 Oct 2025 02:30:00 -0300

Welcome to Episode 1 of Retail Intelligence in Action, a new series by OFFBounds in partnership with Ometria where we explore how AI is revolutionizing enterprise retail marketing, hosted by retail leader Ron Thurston.

There is no established roadmap for AI in retail. In this launch episode of Retail Intelligence in Action, Ron Thurston hosts Nicole Tapscott (CCO, Knix) and Djalal Lougouev (President and Co-Founder, Ometria) to show how teams can chart their own course. They discuss identifying early bottlenecks, running small but meaningful experiments, balancing scale with authenticity, making smart buy vs build calls, earning organizational buy-in with clear goals and guardrails, and avoiding the “sea of sameness” that comes from generic AI tools.

👉🏼Trusted by leading retailers like Foot Locker, Sephora, and Steve Madden, Ometria helps retailers create experiences their customers love. Find out more at ometria.com

🎧 Loved this episode? Discover more from the world of Retail Intelligence in Action here

89. Matt Marcotte's Book, Built on Belief: Why Cultures of Commitment Are the Competitive Advantage

Paula Macaggi — Tue, 30 Sep 2025 02:30:00 -0300

In this episode of OFFBounds, Paula Macaggi sits down in New York with retail veteran and professor Matt Marcotte to celebrate the launch of his new book Built on Belief: Why Cultures of Commitment Are the Competitive Advantage. Drawing on three decades of leadership at Apple, Gap, Tori Burch, Bergdorf Goodman, and Salesforce, Matt shares why employees should be seen as a company’s most important customers, the difference between compliance and commitment, and why profit should be viewed as the reward for doing the right thing. This conversation is a masterclass in leadership, culture, and building brands that inspire from the inside out.

Get your copy here!

88. Ferrero's SVP of Media and Marketing Services, Danielle Sporkin: "ROAS is only the starting point."

Paula Macaggi — Tue, 23 Sep 2025 02:30:00 -0300

In this episode of OFFBounds, host Paula Macaggi sits down with Danielle Sporkin, SVP of Media and Marketing Services at Ferrero, to explore how one of the world’s most beloved confectionery companies is balancing heritage with innovation. From Nutella and Kinder to Butterfinger and Keebler, Ferrero’s portfolio is as diverse as it is iconic. Danielle shares how the company is embracing digital transformation, evolving its retail media strategy from search to full funnel, measuring success through incrementality, and leveraging data and AI to get closer to consumers. She also opens up about her nonlinear career path and offers advice for future leaders in marketing and retail.

87. NVIDIA's VP and GM of AI for Retail, CPG and QSR, Azita Martin: "Physical AI is the next big wave"

Paula Macaggi — Tue, 16 Sep 2025 02:30:00 -0300

In this episode of OFFBounds, Paula Macaggi sits down with Azita Martin, VP & GM of AI for Retail, CPG, and QSR at NVIDIA, the world’s most valuable company. Together they explore how AI is transforming retail, from e-commerce and supply chain optimization to computer vision, robotics, and digital twins. Azita shares real-world examples from companies like L’Oréal, Lowe’s, and Yum! Brands, and explains why agentic AI and “Physical AI” will redefine how we shop and experience brands in the years ahead.

Understand more how Nvidia supports retailers here: https://www.nvidia.com/en-us/industries/retail/

86. Danone North America's CMO, Linda Bethea: "Health and wellness is at a tipping point in America"

Paula Macaggi — Tue, 09 Sep 2025 02:00:00 -0300

In this episode of OFFBounds in partnership with Groceryshop, Paula Macaggi sits down with Linda Bethea, CMO of Danone North America, to explore how one of the world’s largest food companies is navigating a massive shift in consumer behavior. From the rise of GLP-1 medications and America’s growing focus on wellness, to innovations like Oikos Fusion, cultural activations at Coachella, and retail media strategies, Linda shares how Danone is making health both accessible and engaging. She also reveals her 4 C’s of leadership: Curiosity, Courage, Conviction, and Compassion, and what it takes to build brands that truly drive sustainable growth.

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Sponsored by VTEX

85. Papa Johns' CMO, Jenna Bromberg: “Your attitude determines your altitude.”

Paula Macaggi — Tue, 02 Sep 2025 08:42:12 -0300

In this episode of OFFBounds, Paula sits down with Jenna Bromberg, Chief Marketing Officer of Papa Johns, to explore how pizza, hospitality, and retail collide in her career journey. From Pizza Hut to Hilton to Carter’s and now Papa Johns, Jenna shares how each experience shaped her leadership and vision for the brand. We talk about personalization at scale, creative campaigns that break through culture (yes, even a garlic bath bomb 🧄🛁), and the balance between creativity and performance. She also gives us a peek into how Papa Johns is using data, loyalty, and innovation to stay at the center of family rituals and celebrations. If you’re curious about marketing that makes people hungry and engaged, this episode is for you.

84. Grendene's CDO, Jessica Alsing: “Authenticity and community will always beat the playbook.”

Paula Macaggi — Tue, 26 Aug 2025 02:30:00 -0300

In this episode of OFFBounds, Paula Macaggi sits down with Jessica Alsing, Chief Digital Officer at Grendene Global Brands — the powerhouse behind Melissa, Ipanema, and Rider. Jessica shares how she helped Melissa achieve 12x growth in the U.S., why storytelling and community are essential to building authentic global brands, and the leadership lessons she’s carried from her time at Gap, West Elm, and Crocs. From Melissa’s cult following and iconic collaborations to its sustainable closed-loop manufacturing in Brazil, this conversation is packed with insights on scaling beloved brands, navigating new markets, and leading with curiosity.

Jessica will be on stage at Shoptalk Fall in Chicago and you can join us by getting your ticket here: https://fall.shoptalk.com/tickets

83. April Sabral on Positive Retail Leadership: “If you don’t believe it, you won’t achieve it — and neither will your team.”

Paula Macaggi — Tue, 19 Aug 2025 02:30:00 -0300

In this episode of OFFBounds, Paula Macaggi sits down with retail leadership expert and author April Sabral to explore how positivity can transform teams, culture, and results. From her start as a 17-year-old sales associate to leading hundreds at Starbucks, Banana Republic, and David’s Tea, April shares lessons from three decades in retail leadership, including her ACT framework (Accept, Create, Teach), the $1M chocolate bar story, and insights from her upcoming book Positive Accountability. Packed with practical advice and inspiring stories, this episode is a must-listen for anyone looking to lead with purpose, empathy, and impact.

82. Loblaw's CDO Lauren Steinberg: "We were able to create the market demand."

Paula Macaggi — Tue, 12 Aug 2025 01:30:00 -0300

Lauren Steinberg, Chief Digital Officer at Loblaw Companies Limited, shares how Canada’s largest retailer transformed from an in-store-only business into a multi-billion-dollar digital powerhouse. She reveals how building a “startup within the enterprise” enabled agility and innovation at scale, the role of personalization and AI in reshaping online grocery, and why true customer loyalty goes far beyond points. Lauren also reflects on leadership lessons from her 13-year journey and how Loblaw is connecting food, health, and technology to better serve millions of Canadians.

Lauren will be speaking at Groceryshop this September in Vegas. Click here to join us!

81. Ulta Beauty's SVP Digital and Ecommerce, Josh Friedman:"We just hit 45 million loyalty members."

Paula Macaggi — Tue, 05 Aug 2025 01:30:00 -0300

While in Singapore for NRF APAC 2025, Paula Macaggi sits down with Josh Friedman, SVP of Digital & E-commerce at Ulta Beauty, to explore how the iconic beauty retailer is blending personalization, AI, and omnichannel innovation to shape the future of shopping. From the Shop My Store feature and 45 million–strong loyalty program to a thriving online community and an upcoming curated marketplace, Josh shares how Ulta is creating seamless, relevant, and inspiring experiences that connect customers online and in-store.

Subcribe to our newsletter: https://offbounds.substack.com

80. (Recorded Live) How Happy Employees Create Better Retail Customer Experiences | NRF APAC 2025

Paula Macaggi — Tue, 29 Jul 2025 02:32:49 -0300

In this special episode recorded live at NRF APAC 2025 in Singapore, Paula Macaggi sits down with Panchalee Weeratammawat, Chief People Officer at Central Retail Group, and Mia Anderson, GM of Retail and Channels at 2degrees, to explore how investing in employee happiness leads to stronger customer experiences and business growth. From transforming HR into a strategic powerhouse to turning around employee NPS from -19 to +72, this candid conversation reveals the fundamental strategies behind building a people-first culture in retail.

79. Mecca Brands' CRO, Ian Burl: "The way you make an experience better is by thinking about emotion."

Paula Macaggi — Tue, 22 Jul 2025 02:30:00 -0300

In this episode recorded in Singapore for NRF APAC 2025, Paula Macaggi sits down with Ian Burl, Chief Retail Officer at Mecca Brands, Australia's leading prestige beauty retailer. Ian shares how Mecca has built a cult-like following by designing every part of the customer journey around how people feel.

From spending every Friday on the store floor to investing 4% of revenue into team education and empathy training, Ian reveals how Mecca scales human connection across 110+ stores. Together, they explore why emotional intelligence (EQ) is becoming more valuable than IQ, how it drives loyalty, and why, in an AI-driven world, human connection will become the ultimate luxury.

78. DingDong Fresh's VP, Shaoming Yang: “We digitized everything and all decisions are made by AI.”

Paula Macaggi — Tue, 15 Jul 2025 02:00:00 -0300

In this episode, Shaoming Yang, VP of DingDong Fresh, shares how the company is transforming grocery retail in China through a deeply integrated, AI-powered model. From operating over 1,000 dark stores to delivering live seafood in under 30 minutes, DingDong combines precision forecasting, supply chain innovation, and customer personalization to create one of the most efficient grocery ecosystems in the world. Shaoming breaks down how AI drives everything — from replenishment and logistics to customer service — and why DingDong’s “one inch wide, one kilometer deep” approach is enabling not just fast delivery, but true sustainability and global scalability.

77. Myntra's CEO, Nandita Sinha: "Myntra is shaping the Indian fashion market."

Paula Macaggi — Tue, 08 Jul 2025 02:00:00 -0300

India is one of the fastest-growing retail markets in the world, and at the center of its fashion and lifestyle revolution is Myntra, one of the country’s largest e-commerce platforms. In this episode, Paula Macaggi sits down with Nandita Sinha, CEO of Myntra, to explore how the company is digitizing a still largely offline market, shaping Gen Z shopping behavior, and powering the rise of trend-driven retail through AI, personalization, social commerce, and even 30-minute fashion delivery. From brand partnerships to creator tools, this is a masterclass in building the future of fashion in a soon-to-be digital-first India.

76. Lotte Retail's Group CEO, Sam Kim: "In Korea, there is no online or offline, there is just shopping"

Paula Macaggi — Tue, 01 Jul 2025 02:00:00 -0300

Retail in APAC Series with NRF APAC 2025: Korea

Retail in South Korea doesn’t look like retail anywhere else. With over half of all shopping happening online, the line between digital and physical has completely disappeared. At the center of it all is Lotte Retail, a household name that’s now rethinking everything it does. In this episode, Group CEO Sam Kim shares what it really takes to lead transformation at this scale. From AI-powered experiences to ecosystem thinking, he opens up about the challenges, the mindset shifts, and the deep focus on customer experience that are driving Lotte’s next chapter, in a country that’s already living in retail’s future.

75.NRF APAC 2025: What Asia-Pacific Is Teaching the World About Retail

Paula Macaggi — Tue, 24 Jun 2025 02:06:37 -0300

In this special episode recorded live at NRF APAC 2025 in Singapore, Paula Macaggi kicks off a six-part series exploring the boldest innovations and biggest challenges shaping retail across Asia-Pacific. From Indonesia’s 22,000-store convenience giant to India’s booming quick commerce scene and Korea’s "no-line" retail revolution, this episode is packed with insights on AI, customer experience, logistics, and emotional intelligence from some of the region’s most visionary leaders.

Welcome to the first chapter of OFFBounds' Retail in APAC Series.

74. Tony's Chocolonely's Head of North America, Dusan Vujovic: “Transparency isn’t a marketing strategy. It’s a responsibility.”

Paula Macaggi — Tue, 17 Jun 2025 01:02:40 -0300

In this episode, Paula Macaggi sits down with Dusan Vujovic, Head of North America at Tony’s Chocolonely, to explore how the Dutch-born chocolate brand is rewriting the rules of ethical business in the U.S. retail landscape. From turning a mission into a movement to breaking into a competitive $4B market, Dusan shares how Tony’s combines bold storytelling, radical transparency, and uncompromising taste to win shelf space and consumer trust — all while pushing the industry toward a more just and sustainable future.

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Sponsored by VTEX

73. Vitamin Shoppe's COO, Andrew Laudato: "IT teams have to earn the right to innovate"

Paula Macaggi — Tue, 10 Jun 2025 01:56:48 -0300

In this episode, I sit down with Andrew Laudato, COO of The Vitamin Shoppe, a leading U.S. health and wellness retailer with 650+ stores, to explore how great IT teams are built, why innovation starts with operational excellence, and how AI is transforming retail. From vibe coding and RPA to inclusivity and composable commerce, Andrew shares why tech leaders must speak the language of business and why the best strategy isn’t about AI—it’s about using AI to better serve the customer.

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Sponsored by VTEX

72. About You's Co-CEO, Tarek Müller: "We want to become the global number one"

Paula Macaggi — Tue, 03 Jun 2025 02:30:00 -0300

In this episode of OFFBounds, I sit down with Tarek Müller, Co-Founder and Co-CEO of About You, to unpack how he built one of Europe’s most innovative fashion-tech companies from the ground up. From early bets on mobile and influencer marketing to launching a hybrid model that combines retail and enterprise software, Tarek shares the strategies behind About You’s $2B success, the tech powering 200+ online stores, their approach to AI and personalization, and why the upcoming merger with Zalando could reshape the future of online fashion in Europe.

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Sponsored by VTEX

71. East Side Story: Why APAC Is Retail’s Hottest Market

Paula Macaggi — Tue, 27 May 2025 01:30:00 -0300

In this special episode of OFFBounds, Paula Macaggi invites you to Singapore for NRF APAC 2025, the region’s biggest retail event, to explore why Asia-Pacific is the most powerful engine of global retail growth. With 60% of the world’s population and 3.49 billion people expected to join the middle class by 2030, APAC is transforming how the world shops.

Paula is joined by Ryf Quail, Managing Director of Comexposium, and David Mann, Chief Economist APAC at Mastercard, to unpack the region’s complexity, economic resilience, and the retail innovation emerging from markets like Indonesia, the Philippines, Thailand, and India. From geopolitical shifts to the rise of cross-border marketplaces, this episode is a must-listen for anyone looking to understand where retail is headed next.

Don't forget to follow us on LinkedIn so you don't miss our coverage of NRF APAC 2025!

70. Catalyst Brands' CDO, Mike Dupuis: "AI is changing retail profoundly."

Paula Macaggi — Tue, 20 May 2025 02:30:00 -0300

In this episode, Paula sits down with Mike Dupuis, Chief Digital Officer at Catalyst Brands (Aéropostale, Nautica, Lucky Brand, Brooks Brothers, Eddie Bauer, and JCPenney), to explore the art of digital transformation at scale. We discuss the evolution from 2 brands to 1,700+ stores, the challenge of building unified tech and data platforms, and the critical balance between building and farming brand equity. Mike also shares his insights on AI in retail, from early adoption to automation, and why mastering data will define the winners of the next retail wave. Whether you’re leading a legacy brand or scaling a startup, this conversation is a must-listen for anyone invested in the future of commerce.

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Sponsored by VTEX

69. Hamley's CXO, Paul Porter: "Consumers demand memorable experiences."

Paula Macaggi — Tue, 13 May 2025 02:30:00 -0300

Join me as I sit down with Paul Porter, Global Chief Experience Officer at Hamleys, the world’s oldest and most iconic toy retailer, for a deep dive into the art of creating unforgettable in-store experiences. In this episode, we discuss how Hamleys has captivated generations of shoppers for 265 years, the magic behind its seven floors on London’s Regent Street, and the power of play in a digital world. Learn how Hamleys scales joy across 200 stores in 17 markets, why emotion and storytelling still beat one-click convenience, and what the future of experiential retail looks like. If you’re passionate about customer experience and retail innovation, this one’s for you.

🔗 LINKS & RESOURCES

Explore Hamleys: https://www.hamleys.com
Connect with Paul Porter on LinkedIn: https://www.linkedin.com/in/paul‑porter‑cxo
OFFBounds newsletter: https://offbounds.substack.com

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Sponsored by VTEX

BONUS EPISODE: A Quick Fire Chat with Shoptalk's Ben Miller

Paula Macaggi — Thu, 08 May 2025 04:19:33 -0300

Shoptalk Europe - https://shoptalkeurope.com
OFFBounds listeners can get a discount using the codes below:
🎟️ Retailers and Brands, use code RBOFFBO20
🎟️ General Attendees, use code GAOFFBO20AD:
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In this special BONUS episode of the OFFBounds podcast, host Paula Macaggi had a coffee chat with Ben Miller, VP of Original Content & Strategy at Shoptalk & Groceryshop, for a rapid-fire chat about the upcoming Shoptalk Europe 2025 in Barcelona. They discuss what makes this event the go-to destination for retail leaders, the biggest trends shaping the industry, and what attendees can expect as Shoptalk Europe brings together the brightest minds in commerce for game-changing conversations.

Whether you’re a retail executive, tech innovator, or just passionate about the future of shopping, this episode offers a sneak peek into the ideas and innovations that will define the next era of retail.

You can secure your tickets here:
🎟️ Retailers and Brands, code RBOFFBO20 or https://lnkd.in/gC_uXBND
🎟️ General Attendees, code GAOFFBO20 or https://lnkd.in/gn8KK8g5

68. Ron Thurston's New Book: Human Pride

Paula Macaggi — Tue, 06 May 2025 01:50:54 -0300

In this special episode recorded in London, bestselling author and retail leader Ron Thurston joins Paula Macaggi to launch his new book Human Pride—a bold call to embrace what makes us human in an age dominated by AI. They discuss how frontline retail, purpose-driven leadership, and personal pride are the real future-proofing tools in a changing job market. From multigenerational teams to algorithmic interviews, this episode is a masterclass in leading with heart and thriving in the digital era.

You can buy your copy here!

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Sponsored by VTEX

67. Selfridges' CTO, Ross Beaumont: “If you don’t notice the tech, that means it’s working.”

Paula Macaggi — Tue, 29 Apr 2025 01:33:31 -0300

Step inside the yellow-bag world of Selfridges as host Paula Macaggi sits down with CTO Ross Beaumont to reveal how a 1906 department store stays at the cutting edge of luxury retail: from “Selfridges Unlocked” keys that trade spend for once-in-a-lifetime experiences, to ReSelfridges buy-back tech fuelling a circular economy, to AI that augments—never replaces—the human touch that turns shoppers into “Very Selfridges People.”

Ross lifts the curtain on juggling million-square-foot store ops with next-day delivery, building product-led teams that fail fast but protect customer data, and he explains why he believes Selfridges is less a shop than a cultural destination. Tune in for candid leadership lessons, backstage innovation stories, and proof that confetti cannons, skateboard parks, and Rihanna collabs coexist with rock-solid engineering.

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Sponsored by VTEX

66. Currys' COO, Lindsay Haselhurst: "Profit and purpose go hand in hand."

Paula Macaggi — Tue, 22 Apr 2025 02:30:00 -0300

In this episode, I sit down with Lindsay Haselhurst, Chief Operating Officer at Currys, to unpack what it really takes to lead transformation at scale in one of the UK’s largest retailers. From navigating Brexit and pandemic-era supply chain chaos to pioneering innovation in re-commerce, 3D printing, and customer-centric operations, Lindsay shares a masterclass in operational excellence and people-first leadership. We dive into how Currys is building a culture of high performance and continuous improvement, why Right First Time is more than just a KPI, and how profit and purpose can (and must) go hand in hand. If you love a good leadership lesson, this episode is unmissable.

Lindsay will be speaking at Shoptalk Europe, our partner for this Europe's Retail Evolution series, and you can get discounted tickets on the links below:

🎟️ Retailers and Brands, code RBOFFBO20
🎟️ General Attendees, code GAOFFBO20

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Sponsored by VTEX

65. Kingfisher PLC's Global CTO, Christopher Blatchford: "Diversity drives better business outcomes."

Paula Macaggi — Tue, 15 Apr 2025 02:30:00 -0300

What does it take to digitally transform a £13B retail giant across eight countries and nearly 2,000 stores? In this episode, I sit down with Christopher Blatchford, Global CTO of Kingfisher PLC — the company behind B&Q, Screwfix, Castorama, and more — to unpack the tech strategy powering one of Europe’s biggest home improvement groups. We dive into why modularity (not just microservices) is the real key to agility, how to scale innovation across diverse banners, and what “do it for me” means for the future of DIY. Chris also shares a powerful take on the business case for DEI, and why backing down on it is simply weak.

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✨ Thanks to VTEX for powering this episode — VTEX is the enterprise platform trusted by bold CIOs and CEOs to slash TCO by 50% and scale fast. Trusted by global leaders such as Carrefour, Walmart, and Cencosud, VTEX is the go-to choice for bold CIOs and CEOs who demand excellence. Discover how VTEX can elevate your business today—visit VTEX.com

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Sponsored by VTEX

64. Endeavour Group's Head of Insights, Benjamin Thompson: "Innovation is a double-edged word."

Paula Macaggi — Mon, 07 Apr 2025 02:30:00 -0300

What does it really take to build innovation that scales inside a legacy business? In this episode, Benjamin Thompson, Head of Global Insights & Strategic Partnerships at Endeavour Group, shares how one of Australia’s largest drinks and hospitality companies stays ahead by blending strategic foresight with cultural transformation. From global tech scouting to the real reasons digital transformation fails, Benjamin unpacks the mindset shifts, leadership dynamics, and operational models that separate innovation theater from meaningful impact. If you're leading change in a complex organization, this conversation is your blueprint.

Subscribe to our newsletter!

00:00 Introduction to VTEX

01:30 Understanding Endeavour Group's Unique Market Position

04:10 The Role of Global Insights and Strategic Partnerships

08:30 Innovative Problem Solving in Retail

12:13 The Journey of Digital Transformation

16:30 Navigating the Future of Technology in Retail

19:57 The Reality of AI and Emerging Technologies

23:30 Leadership in Digital Transformation

26:03 Choosing the Right Technology Partners

29:53 Advice for Fostering Continuous Innovation

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Sponsored by VTEX

63.Schwarz Digital's SVP of Innovation, Mirko Saul: "Sovereignty is really important for the group"

Paula Macaggi — Tue, 01 Apr 2025 01:35:28 -0300

Mirko Saul, Senior Vice President of Innovation at Schwarz Digital, joins Paula Macaggi to share how Schwarz Group — the parent company of Lidl and Kaufland — drives innovation at a massive scale. From testing the cutting-edge tech in lab stores to building their own cloud and AI infrastructure, Mirko reveals how the group balances speed, sovereignty, and scalability across 14,000 stores in 30 countries. They dive into the realities of AI, robotics, digital twins, and why startups often underestimate what it takes to work with a global retailer. This is a masterclass in practical, no-fluff innovation.

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Sponsored by VTEX

62. Co-op's MD of Ecommerce, Chris Conway: "Our USP was the fact that we've got 2,500 stores"

Paula Macaggi — Tue, 25 Mar 2025 03:30:00 -0300

Although Co-op entered the ecommerce space later than most, launching its online presence only in 2019, the company rapidly distinguished itself through quick commerce. Today, Co-op delivers an impressive 500,000 online grocery orders weekly, and its loyalty membership has surged by 50%. In this episode, Chris Conway, Managing Director of Ecommerce at Co-op, shares how leveraging existing convenience stores, strategic partnerships with Deliveroo and Uber Eats, and experimenting with autonomous robot deliveries have enabled Co-op to scale quickly and efficiently. He also discusses the future of grocery ecommerce, sustainability in retail operations, and why rethinking traditional models was crucial to their success.

Chris will be speaking at Shoptalk Europe, and you can get discounted tickets on the links below:

🎟️ Retailers and Brands, code RBOFFBO20 or https://lnkd.in/gC_uXBND
🎟️ General Attendees, code GAOFFBO20 or https://lnkd.in/gn8KK8g5

👉🏻 This episode is sponsored by New Black; they are redefining retail with EVA, a contextual commerce platform that unifies Inventory and order management, POS, in-store apps, promotions, loyalty, and clienteling into one seamless system.

61. Rewe Group's Head of Retail Media Connect, Christian Raveaux: "Retail media is the future of advertising."

Paula Macaggi — Tue, 18 Mar 2025 03:30:00 -0300

In this episode 4th episode of our Europe's Retail Evolution series in partnership with Shoptalk Europe, Paula Macaggi sits down with Christian Raveaux, Head of Retail Media Connect at Rewe Group, to unpack the rapidly evolving world of retail media. Christian reveals how Rewe is blending digital and in-store advertising, harnessing first-party data, and executing innovative campaigns—like weather-responsive ads—to drive real sales growth. He also shares insights into overcoming internal challenges, building strong industry partnerships, and where he sees retail media heading in the next few years.

Christian will be speaking at Shoptalk Europe, and you can get discounted tickets on the links below:

🎟️ Retailers and Brands, code RBOFFBO20 or https://lnkd.in/gC_uXBND
🎟️ General Attendees, code GAOFFBO20 or https://lnkd.in/gn8KK8g5

👉🏻 This episode is sponsored by New Black, they are redefining retail with EVA, a contextual commerce platform that unifies Inventory and order management, POS, in-store apps, promotions, loyalty, and clienteling into one seamless system.

60. Tendam's CRO, Javier Figar: "We need to trust and empower the people in the store"

Paula Macaggi — Tue, 11 Mar 2025 03:46:50 -0300

In this episode of the OFFBounds, you will meet Javier Figar de Lacalle, Chief Retail Officer of Tendam, one of Spain’s largest fashion groups. Javier discusses how technology is empowering frontline employees to provide exceptional customer experiences while driving operational efficiency across Tendam’s global retail network. From the implementation of RFID and clienteling platforms to the evolution of stores into omnichannel hubs, Javier shares how these innovations are transforming the retail landscape. Tune in to hear about the challenges and strategies behind driving digital transformation, empowering teams, and shaping the future of physical stores.

Javier will be speaking at Shoptalk Europe, our partner for this Europe's Retail Evolution series, and you can get discounted tickets on the links below:

🎟️ Retailers and Brands, code RBOFFBO20 or https://lnkd.in/gC_uXBND
🎟️ General Attendees, code GAOFFBO20 or https://lnkd.in/gn8KK8g5

59. Holland and Barrett's CPO, Katya Denike: "Unlearning is as important as learning"

Paula Macaggi — Tue, 04 Mar 2025 03:30:00 -0300

In this episode of our Europe's Retail Evolution Series in partnership with Shoptalk Europe, I sat down with Katya Denike, Chief Product Officer at Holland & Barrett. She shares many insights on leading digital transformation within a 150-year-old legacy brand. We explore the true challenge of aligning teams, breaking old habits, and shifting mindsets to build a product-driven culture. Katya highlights the importance of authenticity in leadership, embracing informality, and the continuous need for unlearning outdated practices to foster real innovation.

Katya will be on the stage at Shoptalk Europe, which will happen in Barcelona from June 2nd to 4th.

OFFBounds listeners get discounted tickets on the links below:
🎟️ Retailers and Brands, code RBOFFBO20
🎟️ General Attendees, code GAOFFBO20

👉🏻 This episode is sponsored by New Black, which is redefining retail with EVA, a contextual commerce platform that unifies Inventory and order management, POS, in-store apps, promotions, loyalty, and clienteling into one seamless system.

58. JD Group's CDO, Arianne Parisi: "Stores are the most important asset for JD"

Paula Macaggi — Tue, 25 Feb 2025 03:30:00 -0300

This is the first episode of our Europe's Retail Evolution series with Shoptalk Europe, and I sat down with Arianne Parisi, Chief Digital Officer at JD Sports, to discuss the massive digital transformation behind one of the world’s largest sports retailers. With over 4,500 stores across 30+ countries, JD is redefining omnichannel retail, from AI-driven customer care to global-local market strategies. Arianne shares how JD is breaking down silos, rethinking KPIs beyond revenue, and leveraging data to stay ahead of trends—like the Adidas Samba comeback.

Arianne will be on stage at Shoptalk Europe, which will happen in Barcelona from June 2nd to 4th. If you haven't booked your tickets yet, we have discount links:

This episode is sponsored by New Black.

New Black is redefining retail with EVA, a contextual commerce platform that unifies Inventory and order management, pos, in-store apps, promotions, loyalty, and clienteling into one seamless system.

56. Vista Alegre's CDO, Carla Graça: "If brands don’t take advantage of AI, they will be left behind"

Paula Macaggi — Tue, 11 Feb 2025 03:30:00 -0300

How does a 200-year-old luxury brand stay ahead in the digital era? In this episode of OFFBounds, I sit down with Carla Graça, CDO of Vista Alegre, to explore how AI, automation, and personalization are transforming retail. From running six global e-commerce platforms to leveraging AI for customer experience, Carla shares how Vista Alegre is blending heritage with innovation—and why Cristiano Ronaldo just became a major investor. Retail leaders, is your brand ready for the future? Tune in now! 🚀

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Sponsored by VTEX

57. Shoptalk's Head of Content, Joe Laszlo: "It's about balancing inspiration and tactical news"

Paula Macaggi — Sat, 08 Feb 2025 03:30:00 -0300

Retail is evolving fast, and we’re diving into what’s next! In this episode of OFFBounds, I sit down with Joe Lazslo, Head of Content US at Shoptalk, to explore the biggest shifts in retail—Unified Commerce, Loyalty, Customer Experience, and more. We break down why loyalty is harder than ever, how retailers are redefining customer experiences, and why Shoptalk’s new event, Shoptalk Luxe, is a game-changer for the industry. Plus, in the end, we tease something BIG that OFFBounds and Shoptalk have been working on. 👀

Tune in now to get ahead of the trends shaping retail in 2025!

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Sponsored by VTEX

55. Retail Trends 2025: A NRF Recap

Paula Macaggi — Tue, 04 Feb 2025 03:44:41 -0300

NRF 2025 wrapped up a few weeks ago, this year’s key theme was Game Changer. In this episode, Paula Macaggi breaks down the biggest trends shaping the future of shopping, from the shift toward Generative AI-powered product discovery to the long-overdue RFID breakthrough. We also explore the rise of Social Commerce, the need for brands to foster real-world communities, and the growing demand for ultra-fast delivery. With so much change happening in retail, the question is: Are brands ready? Tune in for the biggest takeaways from retail’s most important event.

Learn more about RFID with Nedap
Best Unified Commerce Platform? New Black :)

All the data and sources are in our newsletter. Don't forget to subscribe: https://offbounds.substack.com

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Sponsored by VTEX

54. Dyson's Global Head of Product, Stuart Frelick: "Not making a decision is the worst thing you can do"

Paula Macaggi — Tue, 28 Jan 2025 03:55:42 -0300

In this episode of OFFBounds, I chat with Stuart Frelick, Dyson’s Global Head of Product, about the ambitious retail transformation that’s redefining the stores of the brand. Stuart takes us behind the scenes of how Dyson modernized its systems, tackled the challenges of scaling innovation globally, and delivered a seamless customer experience. We explore the importance of bold leadership, the surprising ways Dyson’s passionate community influences product development, and what’s next for the brand—from Stuart's wishes for loyalty programs to future-focused technology. This conversation is full of real-world insights for anyone interested in retail, innovation, and driving change.

Make sure you subscribe to our newsletter.

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Sponsored by VTEX

53. Former Nike, Greg Merrill: “You can’t cut your way to growth. Companies that thrive invest in building what’s next.”

Paula Macaggi — Tue, 21 Jan 2025 03:30:00 -0300

This week I’m joined by Greg Merrill, the former Head of Digital Transformation at Nike, for a deep dive into what it really takes to lead change in today’s fast-moving world. From his unconventional career journey to his insights on balancing innovation and operational excellence, Greg shares how transformation isn’t just about technology—it’s about people, strategy, and building a culture that thrives on adaptation. This episode is packed with actionable insights you won’t want to miss.

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Sponsored by VTEX

52. The Retail Events You Should Attend This Year

Paula Macaggi — Tue, 14 Jan 2025 03:30:00 -0300

In this episode of OFFBounds, I’m sharing my personal guide to the top retail conferences you should attend in 2025. From the bustling halls of NRF’s Big Show in New York to the vibrant Shoptalk events and hidden gems like EuroCIS in Germany, I’ll walk you through the must-attend events and why they’re worth your time. Whether you’re looking to discover cutting-edge tech, connect with industry leaders, or explore global markets, I’ve got you covered. Tune in for my honest insights, practical tips, and a little behind-the-scenes scoop on what makes these events stand out.

Subscribe to our newsletter

Our take on NRF APAC 2024 and VTEX Day.

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Sponsored by VTEX

51. Larroudé's CEO, Ricardo Larroudé: "The cheapest shoe to make is the shoe that's already sold"

Paula Macaggi — Tue, 07 Jan 2025 03:30:00 -0300

In this first episode of OFFBounds' second season, Paula Macaggi sits down with Ricardo Larroudé, co-founder and CEO of the innovative footwear brand Larroudé. Launching in the midst of the 2020 pandemic, Larroudé has quickly risen to prominence, earning the prestigious "Brand of the Year" award in 2024. Ricardo shares the bold vision and strategies behind the brand's disruptive approach to fashion distribution, its commitment to filling the mid-market gap with high-quality, accessible footwear, and the entrepreneurial lessons he's learned along the way. Recorded in São Paulo, the conversation is both inspiring and insightful, offering a glimpse into how a young brand has reshaped the industry with their Direct-to-Demand strategy.

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Sponsored by VTEX

50. Throwback Episode: The Power of Storytelling with Tiago Quaresma

Paula Macaggi — Tue, 24 Dec 2024 03:30:00 -0300

At the beginning of spring 2024, I interviewed Tiago Quaresma, who runs the Group that owns some of the coolest stores selling Portuguese culture's traditions.

For me, O Grupo o Valor do Tempo is a masterclass of value creation through storytelling and customer experience and it was one of the most shared interviews we had in our first season.

By offering a dreamy environment with stellar service, their tinned fish business can sell a can of sardine for 10x the price of those that are sold in the supermarket.

As our episode 50 falls on Christmas Eve, I am happy to offer again the opportunity to listen/watch this episode again.

We, from OFFBounds, wish you Happy Holidays!

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Sponsored by VTEX

49. A Year in Retail – OFFBounds 2024 Recap

Paula Macaggi — Tue, 17 Dec 2024 03:30:00 -0300

In this special year-end episode of OFFBounds, we reflect on 2024—a defining year for retail and the year our podcast journey began. From the meteoric rise of Walmart online to leadership shakeups at Nike and Starbucks, this episode recaps the trends, challenges, and transformations that shaped the industry. We revisit key insights on data-driven decision-making, loyalty programs, AI's role in commerce, and leadership lessons from global executives. Join Paula Macaggi as she looks back on OFFBounds' incredible first year, with highlights from interviews across six continents, and shares what’s next for the #1 Podcast for Commerce Leaders in 2025!

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Sponsored by VTEX

48. Trends | Premiumization: What-Shein-Can’t-Do

Paula Macaggi — Tue, 10 Dec 2024 03:00:00 -0300

In this episode of OFFBounds, Paula Macaggi dives into the growing trend of premiumization with retail expert Jack Stratten. Together, they explore how brands like Zara, H&M, and Wegmans are elevating their offerings through immersive store designs, curated products, and enhanced customer experiences to compete with ultra-fast fashion giants like Shein and Temu. Discover why premiumization is redefining the retail landscape across industries and what it means for the future of shopping.

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Sponsored by VTEX

47. Carrefour Links' MD, Emmanuel Malkor: "It's a way to create a more data-driven ecosystem"

Paula Macaggi — Tue, 03 Dec 2024 03:00:00 -0300

In this episode of OFFBounds, Emmanuel Malkor, Managing Director of Carrefour Links, shares how this innovative division is transforming retail through advanced data collaboration. Discover how Carrefour centralized its data from eight countries into a unified platform, enabling smarter decision-making and empowering suppliers with actionable insights. Malkor explains Carrefour Links’ shift to focus exclusively on data collaboration while retail media operations are now managed by Unlimitail, a joint venture with Publicis. From optimizing operations to real-world examples like Procter & Gamble’s success in Romania, this episode dives deep into the future of retail innovation and collaboration.

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Sponsored by VTEX

46. LabelVie Europe's CEO, Brahim Lemseffer: "Atacadão is about having a buying-centric position"

Paula Macaggi — Tue, 26 Nov 2024 02:30:00 -0300

In this episode, Paula interviews Brahim Lemseffer, CEO of LabelVie Europe, to discuss the groundbreaking Atacadão business model. Originally a Brazilian innovation, Atacadão combines retail and wholesale into a hybrid format that’s now making waves in Europe.

Brahim shares LabelVie’s journey—from its roots in Morocco to its latest bold venture: opening the first Atacadão store in Paris, France. This hybrid model is shaking up the European market by offering everyday low prices, a streamlined SKU selection, and opportunities for both professionals and consumers to save.

Topics covered include:

The history and evolution of Atacadão, from Brazil to Morocco and now France.
How this model transforms shopping for both professionals and final consumers.
The challenges and strategies of introducing this concept in Europe.
The impact of price-conscious shopping trends post-inflation.
Why Atacadão could represent the future of retail on a global scale.

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Sponsored by VTEX

45.Trends | How Brands Are Embracing the Running Boom

Paula Macaggi — Tue, 19 Nov 2024 02:43:49 -0300

Have you noticed more people hitting the pavement? You’re not imagining it. Running has surged into a global phenomenon post-pandemic, transforming marathons and run clubs into cultural moments and vibrant communities. From record-breaking numbers at the NYC Marathon to cosmetics giant Maybelline becoming the event’s first cosmetic partner, running is more than a sport—it’s a lifestyle that is reshaping the world as we know it.

In this episode, Paula Macaggi explores how the running trend reshapes industries beyond sportswear. With insights from experts Renee Hartmann and Marcel Melzig, discover how brands like On, Hoka, and Bandit capture consumer attention with community-focused strategies, innovative partnerships, and a unique blend of fashion and function.

Learn why running is becoming the new "place to be," how brands leverage this movement to engage with health-conscious and community-seeking consumers, and how this trend influences B2B networking events. Whether you’re a runner, a brand strategist, or just curious about the next big cultural wave, this episode is packed with insights you can’t miss.

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Sponsored by VTEX

44.Markets | Understanding the Chinese Luxury Market

Paula Macaggi — Tue, 12 Nov 2024 03:34:33 -0300

In this episode of OFFBounds, host Paula Macaggi, fresh from her recent trip to Shanghai, takes you on an eye-opening journey into China's complex and rapidly evolving luxury market. Joined by retail expert Jacques Roizen, a 12-year Shanghai resident with an extensive background in managing top-tier brands like Pandora and Etam China, and today the Managing Director of DLG (Digital Luxury Group), Paula and Jacques dive into the unique challenges and opportunities within China's digital ecosystem for luxury brands.

Together, they explore why China’s appetite for luxury remains strong, even amid a slowdown, and how an unprecedented consumer appetite for "newness" impacts brand lifecycles in China. Jacques shares why he believes the current “luxury slowdown” narrative is misleading, breaking down how travel restrictions and economic shifts influence Chinese spending behavior at home and abroad. They also tackle the role of platforms like Tmall and JD in shaping brand perception and sales, and how some brands navigate this distinct ecosystem without sacrificing prestige.

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Want to learn how RFID technology transforms retail, helping businesses shift from chaos to control?
Join me and Nedap on December 4th -> Register Here

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Timestamps
00:00 Let's learn about RFID technology with Nedap

00:29 Understanding the Luxury Market in China

01:28 Exploring Consumer Behavior in China

03:10 The Appetite for Newness in Chinese Consumers

05:06 Navigating the Unique Chinese Digital Ecosystem

08:11 Luxury Market Dynamics and Consumer Spending Trends

11:29 Analyzing Luxury Expenditure and Market Growth

12:57 The Impact of Economic Pressures on Luxury Consumption

13:51 The Rise of the Gray Market in Luxury Goods

14:50 Challenges of Discounting in Luxury Brands

17:07 Brand Strategy and Consumer Perception

19:08 The Future of Luxury Brands in China

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Sponsored by VTEX

43. Clarks' CIO, Simon Clarke: "Customer centricity is at the heart of everything"

Paula Macaggi — Tue, 05 Nov 2024 02:30:00 -0300

Paula Macaggi sat down with Simon Clarke, the Chief Information Officer of Clarks, a legendary British shoe brand with nearly 200 years of heritage. In this episode, Simon shares insights into the digital transformation that Clarks undertook in record time—just 18 months. Discover how Simon led Clarks’ shift from legacy systems to a modern, composable digital platform, all while keeping the project on budget and on time. Learn about the challenges, strategies, and team culture that drove this inspiring change, positioning Clarks as a digitally empowered brand ready for the next century. Perfect for anyone interested in retail tech, customer-centric transformation, or leading successful change within an established brand.

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Sponsored by VTEX

42. OFFBounds Markets | Sharon Gai: "Commerce in China feels a lot more entertainment oriented versus America"

Paula Macaggi — Tue, 29 Oct 2024 03:00:00 -0300

In this eye-opening episode, host Paula Macaggi, founder of OFFBounds, sits down with renowned retail expert, author, and former Alibaba executive, Sharon Gai, to uncover the unique dynamics shaping commerce in China. As Paula prepares for her first trip to Shanghai, they talk about what Western consumers can expect from China’s advanced e-commerce landscape, from AI-powered shopping to experiential dining and the game-changing super app, WeChat. Sharon, author of E-Commerce Reimagined, shares insights from her time at Alibaba and explores emerging trends like live commerce, drone delivery, and the cultural nuances that drive rapid innovation in Chinese retail.

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Studio: Lobi Studio
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer

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Sponsored by VTEX

41. Casper's CEO, Joe Megibow: "Turnarounds like this is wartime and wartime is messy"

Paula Macaggi — Tue, 22 Oct 2024 02:29:34 -0300

In this exclusive episode of the OFFBounds podcast, host Paula Macaggi interviews Joe Megibow, the new CEO of Casper, to discuss the major turnaround strategy for the iconic direct-to-consumer (DTC) mattress brand.

Casper, once a shining star highly backed by VC investors looking into profit in the DTC space, faced challenges after going public and went back to being private. Now, with Joe at the helm for 10 months already, the company is refocusing on positive cash flow and profitability and setting the foundation to bring back the company to the stage of having an ambitious vision.

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Studio: Lobi Studio
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer

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Sponsored by VTEX

40. [Shoptalk Fall] True Religion's CMO, Kristen D'Arcy: "We could become a billion-dollar brand"

Paula Macaggi — Tue, 15 Oct 2024 02:30:00 -0300

In this episode of OFFBounds, Paula Macaggi chats with Kristen D’Arcy, the first-ever CMO of True Religion, about the brand's remarkable turnaround. After two bankruptcies, True Religion is making a big comeback, and Kristen shares how she’s helping lead the charge. From tapping into the brand's rich history in music and culture to launching the Team True influencer program, Kristen talks about what it takes to stay relevant in today’s market. She also gives us a sneak peek into how athletes, rappers like Drake, and even influencers like Ice Spice are organically embracing the brand. Kristen’s got big plans, and her vision is all about balancing tradition with modern marketing to help True Religion hit that billion-dollar goal.

Connect with us on LinkedIn

00:00 Reviving True Religion: A Brand's Comeback Story

03:02 Understanding the Consumer: Insights and Strategies

05:47 Influencer Marketing: Building a Team True Religion

08:53 Digital-First Approach: E-commerce and Social Commerce

12:06 Loyalty Programs: Engaging Customers Beyond Transactions

14:50 Leadership and Team Building: The Role of a CMO

18:04 Women in Leadership: The Importance of Support

20:58 Advice for Aspiring CMOs: Building a Career Path

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Studio: Operation Podcast Studio
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer
Partnership: Shoptalk Fall

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Sponsored by VTEX

39. [Shoptalk Fall] Crate & Barrel's President, Alicia Waters: "Omni-channel is about meeting customers where they are."

Paula Macaggi — Tue, 08 Oct 2024 02:00:00 -0300

In this episode of OFFBounds, host Paula Macaggi sits down with Alicia Waters, the President of Crate & Barrel and Crate & Kids, to explore how the brand has perfected the art of "Design with Purpose." Alicia shares insights into Crate & Barrel's seamless omnichannel experience, innovative store transformations, and the brand's commitment to sustainability and thoughtful design. They also discuss Crate & Barrel's flagship store in New York, the growing baby registry, and the evolving role of leadership in the modern retail landscape. Plus, Alicia offers a sneak peek into her upcoming appearance at Shoptalk Fall in Chicago. Don't miss this engaging conversation filled with inspiration for both home and business.

00:00 Introduction to Crate and Barrel and Alicia Waters

01:04 Design With Purpose: The Brand Philosophy

04:21 Omni-Channel Experience and Store Innovations

10:24 Registry Services: Weddings and Babies

15:24 Virtual Store Experience and Technology Integration

20:16 Women in Leadership and Retail Innovation

23:34 Leadership Philosophy and Personal Inspirations

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Studio: Chicago Podcast Studio
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer
Partnership: Shoptalk Fall

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Sponsored by VTEX

38. [Shoptalk Fall] ThredUp's CEO, James Reinhart: "A leader needs to love the problem"

Paula Macaggi — Tue, 01 Oct 2024 03:07:35 -0300

In this episode of OFFBounds, Paula Macaggi interviews James Reinhart, co-founder and CEO of ThredUp, to discuss how the company is revolutionizing the secondhand fashion industry through the power of AI. Learn how ThredUp uses technology to streamline the resale process, from item inspection to online merchandising, making sustainable shopping more accessible and efficient. James also shares insights on the growing trend of circular fashion, ThredUp’s brand partnerships, and what the future holds for the resale market. Tune in for a fascinating look at how innovation is transforming the retail industry.

James will also speak at Shoptalk Fall this October in Chicago. If you represent a brand or retailer and haven't booked your ticket yet, our listeners have 20% discount on this link.

Timestamps:
00:00 The Rise of Re-commerce

01:15 Building ThredUP: A Journey Through Time

04:00 The Seller and Buyer Experience

08:01 Technology and Operations in Re-commerce

12:28 Partnerships with Brands

16:10 Leadership and Innovation in Fashion

20:33 Advice for Aspiring Entrepreneurs

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Studio: Podstream Studios
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer
Partnership: Shoptalk Fall

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Sponsored by VTEX

37. [Shoptalk Fall] Build a Bear Workshop's CTO, Dara Meath: "If you want to have a great experience, you've got to make it simple, easy, and effective"

Paula Macaggi — Tue, 24 Sep 2024 02:00:00 -0300

In this episode of OFFBounds, host Paula Macaggi sits down with Dara Meath, Chief Technology Officer at Build-A-Bear Workshop, to explore how the iconic brand is embracing digital transformation while staying true to its heartwarming, in-store experience. Dara shares insights on Build-A-Bear’s seamless integration of technology across channels, their innovative venture into the virtual world of Roblox, and her leadership approach with the T90 philosophy. Tune in to discover how Build-A-Bear is shaping the future of experiential retail and engaging the next generation of consumers.

Dara Meath will also speak at Shoptalk Fall this October in Chicago. If you represent a brand or retailer and haven't booked your ticket yet, our listeners have 20% discount on this link.

Timestamps:
00:00 - Welcome to OFFBounds with Paula Macaggi
01:12 - Introducing Dara Meath, CTO of Build-A-Bear Workshop
03:30 - Build-A-Bear’s experiential retail and customer journey
07:40 - The role of digital and tech in enhancing the customer experience
16:10 - Build-A-Bear’s presence in Roblox and gamification strategy
22:00 - Empowering women in tech and Dara’s leadership journey
27:20 - Dara’s T90 Leadership model and its impact on retail innovation
38:35 - Closing and what's next at Shoptalk Fall 2024

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Studio: Podstream Studios
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer
Partnership: Shoptalk Fall

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Sponsored by VTEX

36. [Shoptalk Fall] Pandora's President of North America, Luciano Rodembusch: "We are performing better than the US market for 10 quarters in a row"

Paula Macaggi — Tue, 17 Sep 2024 02:00:00 -0300

In this episode of OFFBounds, Paula Macaggi sits down with Luciano Rodembusch, President of Pandora North America, to explore how Pandora is redefining the jewelry industry. Discover how Pandora is making diamonds accessible to all with their innovative lab-grown diamonds while staying committed to sustainability. Luciano shares insights into Pandora's Phoenix Strategy, their journey from being known for charms to being known as a full jewelry house, and the power of storytelling in creating lasting customer connections. Whether you're a fan of Pandora, interested in retail innovation, or curious about sustainable luxury, this episode offers valuable takeaways you won’t want to miss.

Luciano will be on stage at Shoptalk Fall in Chicago from October 16th to 18th and if you haven't booked your tickets yet, you can get a 20% discount with the links below:

Time Stamps:
00:00 Introduction to Pandora's Legacy
03:06 The Emotional Connection of Jewelry
05:50 Pandora's Evolution Beyond Charms
09:04 The Phoenix Strategy: Rebuilding and Expanding
11:54 Creating Unique Customer Experiences
15:03 The Journey of Continuous Improvement
17:50 Sustainability and Lab-Grown Diamonds
21:04 Democratizing Diamonds for Everyone
24:00 Leadership and Transformation
26:49 Empowering Women in Leadership
30:07 Closing Thoughts and Future Aspirations

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Studio: Podstream Studios
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer
Partnership: Shoptalk Fall

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Sponsored by VTEX

35. [Shoptalk Fall] Vera Bradley's CMO, Alison Hiatt: "Rebranding can be exhilarating and terrifying at the exact same time"

Paula Macaggi — Tue, 10 Sep 2024 02:00:00 -0300

In this episode of our new Retail Innovation Series with OFFBounds and Shoptalk Fall, I sit down with Alison Hiatt, the Chief Merchandising and Growth Officer at Vera Bradley, who stepped into her role in 2023 with the mission of leading a rebranding and turnaround for the beloved American brand.

Known for its vibrant, patterned bags, Vera Bradley had touched the hearts of many since the 80s but struggled to stay relevant with newer generations. Alison shares her journey of taking on this challenge, discussing the brand's rich heritage, the strategic decisions behind the rebranding efforts, and the innovative approaches being implemented to reconnect with both loyal fans and new customers.

We delve into the importance of authenticity, the cultural shifts within the company, and what this transformation means for the future of Vera Bradley. If you're interested in the intricacies of brand revival and what it takes to refresh an iconic name in today's competitive market, this episode is a must-listen.

Don't forget to join us at Shoptalk Fall in Chicago, where Alison will share more insights on stage.

20% Discount for Brand & Retailers
20% Discount for General Attendees

Timestamps:
0:00 Introduction
1:02 Why Alison Accepted the Challenge for This Rebranding
3:34 The Process of Rediscovering the Brand
6:40 Understanding the New Customer
8:20 Changing Everything at Once
10:50 What People Should Feel When They See The Brand
13:10 How to Change the Culture
15:36 The Metrics and User-Generated Content
19:51 Shoptalk Fall and Gender Parity
21:34 Passionate About Marketing
24:00 What Makes a Good CMO
26:02 A CEO Alison Admires
28:12 Advice To Someone Who Is Starting
29:25 Final Remarks

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Studio: Podstream Studios
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer
Partnership: Shoptalk Fall

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Sponsored by VTEX

34. What Does the Future Hold for Starbucks and Its New CEO?

Paula Macaggi — Tue, 27 Aug 2024 02:00:00 -0300

In episode 35 of OFFBounds, host Paula Macaggi dives deep into the future of Starbucks under the leadership of its new CEO, Brian Niccol. Joined by top retail experts DeAnn Campbell and Brandon Rael, the episode explores whether Niccol, known for his successful turnaround of Chipotle, is the right person to steer Starbucks back to its growth trajectory. The discussion touches on the challenges Niccol faces, from revitalizing the iconic third-place experience to balancing operational efficiencies with maintaining Starbucks' brand identity. The episode also examines the implications for Starbucks' global market, particularly in China, and what it will take for the company to regain its former glory.

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Sponsored by VTEX

33. How Former Athletes Excel as Successful Business Leaders w/ Jenna Posner and Brian Librach

Paula Macaggi — Tue, 20 Aug 2024 02:02:26 -0300

In this special episode of OFFBounds, inspired by the recent 2024 Olympic Games, we explore the remarkable connection between athletic grit and business success. Host Paula Macaggi is joined by two former athletes who have transitioned into successful business leaders—Jenna Posner and Brian Librach. Together, they dive into how the qualities that drive Olympians to excel—resilience, discipline, and determination—are the same traits that can lead to success in the corporate world.

Listen in as Jenna, a former U.S. national rugby player, and Brian, who honed his skills on the baseball field, share their personal journeys from sports to the boardroom. They discuss how their athletic experiences shaped their leadership styles, decision-making, and ability to overcome challenges in the fast-paced retail industry.

Whether you're a business leader, an aspiring entrepreneur, or simply inspired by the Olympic spirit, this episode offers valuable insights and practical advice on how to apply the principles of teamwork, mental toughness, and perseverance to your professional life.

Tune in to discover why so many Fortune 500 CEOs have a background in sports and how you can harness athletic principles to elevate your career and achieve your business goals.

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Sponsored by VTEX

32. 8 Books for Commerce Leaders Read This Summer

Paula Macaggi — Tue, 13 Aug 2024 02:00:00 -0300

In this episode of OFFBounds, host Paula Macaggi brings you a curated list of 8 essential books that every commerce leader should read this summer. Whether you're leading a team, running a business, or simply looking to enhance your leadership skills, these books will inspire and equip you with the insights needed to thrive in today’s competitive landscape.

What You'll Learn:

📖 Why reading is a critical skill for leaders, enhancing abilities like critical thinking, communication, and storytelling. 📖 How Netflix’s culture of creativity and autonomy, as described in No Rules Rules, can transform your organization. 📖 The timeless principles from Good to Great that separate exceptional companies from the rest. 📖 The inspiring journeys behind Nike’s success, told through Shoe Dog and Emotion by Design. 📖 Leadership lessons from Panera Bread’s founder, Ron Shaich, in Know What Matters. 📖 Insights from Disney CEO Robert Iger on navigating corporate challenges and leading with vision in The Ride of a Lifetime. 📖 The rise of Glossier, a beauty brand that redefined digital commerce, from Glossy by Marisa Meltzer. 📖 The power of creating unforgettable customer experiences, as explored in The Experience Economy.

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Sponsored by VTEX

31. OFFBounds Trends | The Rise of Recommerce

Paula Macaggi — Tue, 06 Aug 2024 02:00:00 -0300

OFFBounds Summer Series - Episode 01/04

Today we dive into one of retail's hottest trends: Recommerce.

As the urgency for sustainable business practices grows, recommerce—repairing, recycling, and reselling—is becoming a vital strategy for many retailers and brands.

Driven by consumer preferences and regulations, the market is projected to grow five times faster than overall retail by 2025, reaching 120 billion euros in Europe.

In this episode, we explore the pressures behind this shift and showcase innovative practices from around the globe. Experts Sharon Yourell Lawlor, Steve Lister, and Andrew Smith join us to discuss regional adaptations, successful examples like Nudie Jeans, Veja, and Selfridges, and practical steps for businesses to embark on their sustainability journey.

Recommerce is more than a trend; it's the new normal. Are you prepared to lead this revolution? Tune in and get inspired!

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Sponsored by VTEX

30. H2O Retailing's CIO & CDO, Toru Koyama: "Integrated data should be a value to support the customer's next needs and wants"

Paula Macaggi — Tue, 30 Jul 2024 01:58:09 -0300

Today, you'll meet the CIO and CDO of the H2O Retailing Group, a Japanese group that owns department stores, shopping malls, and supermarkets in West Japan.

Toru Koyama joined the group about three years ago to lead the midterm and long-term digital strategies to become a communication retailer and develop direct communication with customers and deepen relationships. For that, it's necessary to create an IT infrastructure with integrated data.

This episode was recorded in Singapore during NRF APAC which Toru is an advisor.

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Sponsored by VTEX

29. AEON Group Malasya's CMO, Ngai Yuen Low: "We are always asking, where is the differentiation? Where is exclusivity?"

Paula Macaggi — Tue, 23 Jul 2024 02:00:00 -0300

In this episode, Paula Macaggi sits down with Ngai Yuen Low, the Chief Merchandising and Marketing Officer at AEON Group Malaysia and an advisory board member of NRF APAC.

AEON Group, originally founded as Jusco in Japan in 1969, has grown significantly and played a pivotal role in modernizing Malaysia's retail industry. Yuen shares her insights on the unique challenges and opportunities in the retail sector, drawing from her extensive background in media. She discusses how her ability to understand and engage audiences has been a crucial asset in her retail career, helping her navigate the fast-paced and ever-evolving landscape. Tune in to hear about Yuen’s journey, the dynamic retail environment in Asia, and how AEON Group continues to innovate and meet the needs of modern consumers.

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Sponsored by VTEX

28. Wesfarmers OneDigital' MD, Nicole Sheffield: "Shop goes up 25% as soon as a customer join our program"

Paula Macaggi — Tue, 16 Jul 2024 02:43:28 -0300

Welcome to Episode 28 of OFFBounds! Join Paula Macaggi as she sits down with Nicole Sheffield, Managing Director of Wesfarmers OneDigital and President of the Australian Retailers Association in Singapore while we were visiting the NRF APAC event last month.

In this insightful episode, we delve into Australia's retail landscape, Wesfarmers' diverse operations, including OneDigital which was founded in 2022 and brings together the Group's digital ventures like the OnePass membership program, the Catch marketplace, and the Group's data assets.

OneDigital fuels the Group's digital and data-driven growth, aiming to make shopping across the Group's retail businesses smoother, more rewarding, and valuable for customers. The team is about 600 strong, all working to enhance your shopping experience.

Connect with Us:

🔗 Follow OFFBounds on LinkedIn

🔗 Learn more about Wesfarmers OneDigital

🔗 Explore the Australian Retailers Association

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Sponsored by VTEX

27. OFFBounds Markets | NRF APAC Recap: What's happening in Asia Pacific

Paula Macaggi — Tue, 09 Jul 2024 01:47:00 -0300

In this episode, Paula Macaggi takes you on an exhilarating journey to Singapore, where she attended the much-anticipated NRF APAC event. Tune in as Paula shares her firsthand experiences and key insights from the event, held from June 11-13, 2024. Discover why Singapore, known as the City of Lights, was the perfect host for this international retail event.

Explore the stunning Changi Airport, marvel at the iconic Marina Bay Sands, and dive deep into the world of APAC retail. Paula's discussions with industry experts like Ian Scott and Ryf Quail provide a unique perspective on the region's growth and potential. Learn about innovative retail strategies from leading brands like Fairprice, Don Don Donki, Uniqlo, and more.

Whether you're curious about the latest retail technologies, fascinated by consumer behavior in the APAC region, or simply love hearing about Paula's travel adventures, this episode has something for everyone. Join us for episode 27 of OFFBounds, and don't forget to subscribe for more global content coming your way!

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Sponsored by VTEX

26. Sommsation's CEO, Danielle Diliberti: "We want to focus on a modern tech stack that is meant to power the future of the entire wine industry"

Paula Macaggi — Tue, 02 Jul 2024 02:00:00 -0300

Paula Macaggi sits down with Danielle Diliberti, CEO of Sommsation, a wine marketplace born during the pandemic that connects independent wineries and world-class sommeliers with consumers. Danielle shares how her background in technology helped build Sommsation with a legacy-free architecture to support decades of growth. We explore Som sation's innovative approaches, such as the Rebel Wine Club and digital tasting experiences, and discuss the blend of traditional winemaking with modern technology. Danielle also talks about the importance of community, sensory experiences, and the role of MACH Alliance in supporting the industry's ecosystem.

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Sponsored by VTEX

25. Steve Dennis' Book: 'Leaders Leap: Transforming Your Company at the Speed of Disruption'

Paula Macaggi — Tue, 25 Jun 2024 02:00:00 -0300

In the latest episode of OFFBounds, host Paula Macaggi sits down with retail veteran and best-selling author Steve Dennis to discuss his new book, Leaders Leap. With an extensive background that includes strategic roles at Sears and Neiman Marcus, Steve brings a wealth of knowledge to the conversation about why many transformations fail and how leaders can effectively navigate change. The discussion delves into Steve's experiences and insights on innovation, transformation, and leadership in a rapidly evolving retail landscape. He emphasizes the need for profound and swift business model evolution to keep pace with dynamic market conditions and technological advancements.

Steve shares his perspective on the common pitfalls leaders face, such as being overly protective of successful past strategies and failing to adapt quickly enough to disruptive forces. He also discusses the importance of vulnerability, curiosity, and openness to new ideas in driving successful transformations. Through anecdotes from his career and lessons from his book, Steve offers practical advice on how leaders can cultivate a mindset geared towards remarkable, sustained success. Tune in to gain valuable insights from a seasoned expert on the crucial steps leaders must take to thrive in today's fast-paced business world.

#retail #retailtransformation #bookauthor

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Sponsored by VTEX

24. Pepsico Europe's VP of Ecommerce, Celso Shimabukuro: "We need to deliver outrageous growth"

Paula Macaggi — Tue, 18 Jun 2024 02:00:00 -0300

In this episode of OFFBounds, host Paula Macaggi sits down with Celso Borges Shimabukuro, VP of E-commerce at PepsiCo Europe, during Shop Talk Europe in Barcelona. Celso delves into PepsiCo's mission to drive outrageous growth and develop differentiating capabilities in the e-commerce space. He explains how the company navigates the complexities of partnering with both traditional retail giants and digital natives while experimenting with direct-to-consumer strategies.

Celso highlights the challenges and innovations in creating impulsive buying experiences online, leveraging retail media networks, and the importance of digital transformation. He also shares insights on the role of technology, data analytics, and AI in shaping the future of digital commerce for PepsiCo, emphasizing the need for continuous learning and adaptability in this rapidly evolving landscape.

➡️ Instagram: https://instagram.com/off_bounds

➡️ LinkedIn: https://www.linkedin.com/company/offbounds

➡️ TikTok: https://www.tiktok.com/@off-bounds

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Sponsored by VTEX

23. Aldo's CIO, Matthieu Houle: "You have to say yes and embrace the change"

Paula Macaggi — Mon, 10 Jun 2024 19:05:00 -0300

Welcome to Episode 23 of OFFBounds! In this episode, Paula Macaggi sits down with Matthieu Houle, the CIO of Aldo, one of the world's most popular shoe brands. Matthieu shares his fascinating journey from running a surf magazine in Costa Rica to leading digital transformation at Aldo. Learn about his unique insights on the importance of embracing change, leveraging AI, and maintaining agility in the retail industry. Whether you're a tech enthusiast, a retail professional, or an Aldo fan, this episode is packed with valuable insights and inspiring stories. Don't miss it!

➡️ Instagram: https://instagram.com/off_bounds

➡️ LinkedIn: https://www.linkedin.com/company/offbounds

➡️ TikTok: https://www.tiktok.com/@off-bounds

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Sponsored by VTEX

22. Carl Boutet and Charles de Brabant: The Mission of Training the New Retail Leadership

Paula Macaggi — Tue, 04 Jun 2024 03:32:54 -0300

Welcome to Episode 22 of OFFBounds! Today, we take you to Montreal, Canada. The city is famous for its bagels, poutines, Anthony Bourdain, and incredible education. I had two distinguished guests from the Bensadoun School of Retail Management at McGill University. Join me as I sit down with Charles de Brabant, the Executive Director, and Carl Boutet, a Senior Advisor and Lecturer, to delve into the evolving landscape of retail leadership. We'll explore why dedicated retail management education is crucial in today's fast-paced retail environment, the unique value proposition of the Bensadoun School, and how their innovative programs are shaping the future leaders of the retail industry. Key Topics Discussed: 👉🏼 The necessity of specialized retail management education. 👉🏼 The impact of technological advancements on retail. 👉🏼 The importance of balancing data and human touch in retail. 👉🏼 Insights into the school’s curriculum and experiential learning approach. 👉🏼 Real-world projects and partnerships with leading retail companies. 👉🏼 The role of sustainability and societal responsibility in modern retail.

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Sponsored by VTEX

21. Rick Watson | DTC Brands, Replatforming, Walmart's Evolution

Paula Macaggi — Tue, 28 May 2024 03:35:53 -0300

In this episode, Paula welcomes to OFFBounds a reference in the digital commerce: Rick Watson. He's a consultant and host of both Watson Weekly and Watson Weekend. Probably one of the best experts to follow if you want to be up to date with the industry.

We asked Rick to join us to help us understand a few things about the market:

- What happened to DTC?

- What happened to Allbirds?

- Are companies re-platforming? Should they?

- What is the incredible Walmart results about?

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Sponsored by VTEX

20. OFFBounds Markets | Brazil's Commerce Industry

Paula Macaggi — Tue, 21 May 2024 02:27:01 -0300

In this episode of OFFBounds Market, we travel to the largest country in the South Hemisphere: Brazil.

Paula Macaggi shares insights from her recent visits to VTEX Day and WebSummit and explores the complexities and opportunities within the Brazilian retail market. She discusses Brazil's advanced financial system, highlighting its innovative payment methods and high banking penetration. Macaggi delves into the unique retail landscape, noting the lack of market share dominance by any single player and the popularity of the Atacarejo (cash and carry) format.

She emphasizes the significant role of digitalization, especially accelerated by COVID-19, and the growing influence of social media and content marketing in Brazilian consumer behavior. Additionally, she touches on the potential of AI and retail media to enhance operational efficiencies and drive revenue growth in the sector.

The episode underscores Brazil's dynamic and competitive retail environment, shaped by its connected population.

Mentioned in the episode: Nubank

Want to know more about Brazil? Here are some names to follow: Alberto Serrentino, Thiago Furbino, Fabio de Souza Lima, Caio Camargo, Fred Alecrim, Beatriz Guarezi, Anelise Campoi, Vanderlei Reis, Michel Jasper

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Sponsored by VTEX

19. Oliver Banks' Book | Driving Retail Transformation

Paula Macaggi — Tue, 14 May 2024 02:00:00 -0300

In this compelling episode of OFFBounds, host Paula Macaggi is joined in London by Oliver Banks, retail expert and author of "Driving Retail Transformation." Together, they delve into the intricacies of retail change, discussing the balance between strategic decisions and ongoing adjustments needed to stay competitive. Oliver shares insights from his career, including his time at Tesco and as a consultant, exploring themes like the importance of intentional transformation, the role of data in decision-making, and the impact of company culture on innovation. Tune in for a deep dive into how businesses can navigate the challenges of transformation in the dynamic retail landscape.

Here's the link to Oliver's book: Driving Retail Transformation

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Sponsored by VTEX

18. PRIMARK's Chief Architect: "We need to be data-informed, not data-driven"

Paula Macaggi — Tue, 07 May 2024 02:00:00 -0300

With over 30 years in the industry, Paul Sims - the company's Chief Architect - shares his journey from learning Mandarin in Shanghai to leading Primark's tech strategy as they aim to expand to over 500 stores by 2026. This episode explores the challenges of global retail expansion, balancing legacy technologies with innovative solutions, and the role of AI in enhancing customer experiences without losing the human touch. Tune in for a compelling discussion on the future of retail and subscribe to stay updated with more insights from technology leaders.

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Sponsored by VTEX

17. OFFBounds Markets | Navigating China's Retail Revolution

Paula Macaggi — Tue, 30 Apr 2024 02:00:00 -0300

Paula Macaggi engages in a captivating discussion with Renee Hartman, co-author of "Next Generation Retail," exploring the revolutionary trends in China's retail sector. Broadcasting from Lisbon, this episode delves into Renee's decade-long experience in China, her insights into social commerce, and the significant impact of technological advancements on Chinese and global retail landscapes. Join them as they uncover the dynamics of consumer behavior and the future of retail in one of the world's most rapidly evolving markets.

Check Renee's Book: Next Generation Retail

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Sponsored by VTEX

16. Uri Levine's Book | Fall in Love with the Problem, Not the Solution

Paula Macaggi — Tue, 23 Apr 2024 01:00:00 -0300

Throughout the years that I’ve been working in retail I met with many tech companies from different levels of development and often when they explain what they do they struggle to tell the problem they are solving. In many cases, it’s easy to notice that they are so amazed by the solution that they aren’t really solving any real problem and according to my guest today the key to value creation is to fall in love with the problem, not the solution.

While I was in São Paulo, the city I called home for 8 years of my life, I had the opportunity to talk with Uri Levine who was also there. He’s the founder of Waze, the world’s largest driving traffic and navigation app which he founded in 2007 and sold for 1.1billion dollars to Google in 2013.

Uri is a serial entrepreneur and has dedicated his life to building businesses and wrote a book that is considered the bible of entrepreneurship, It’s called: “Fall in love with the problem, not the solution”

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15. OFFBounds Markets | Let's Discover Retail in APAC!

Paula Macaggi — Tue, 16 Apr 2024 02:00:00 -0300

The Asia Pacific retail market is undergoing a significant transformation due to technological innovation, evolving consumer preferences, and rising disposable income.

The National Retail Federation (NRF) is hosting its first show in Asia in Singapore in 2024, highlighting the region's importance. The APAC region is a trendsetter and a growth engine for the world, with a young, tech-savvy population. Retail designers in APAC have the opportunity to create unique experiences that reflect regional identities using diverse cultures, traditions, and locally available materials. The region's robust economic growth attracts investments in innovative retail environments.

Let's Discover Retail in APAC with me? Buy ticket here!

Get a 20% discount with the code: OFFBOUNDS20

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Sponsored by VTEX

14. O Valor do Tempo's Managing Director, Tiago Quaresma: "Innovation isn't necessarily about technology"

Paula Macaggi — Tue, 09 Apr 2024 02:00:00 -0300

Tiago shares the unique approach of O Grupo Valor do Tempo towards innovation in retail, emphasizing experience and storytelling over technological advancements. By meticulously crafting store environments that captivate the senses, from the layout and lighting to the curated music, Tiago's ventures invite customers into a world where every product tells a story of tradition and craftsmanship. This focus on creating an immersive shopping experience has not only differentiated their brands in the competitive retail market but has also fostered a deeper connection between consumers and the rich heritage of Portuguese culture.

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Sponsored by VTEX

13. Worten's CTO, Rui Cohen: "We have infinite offers for fulfilling the customer needs"

Paula Macaggi — Tue, 02 Apr 2024 02:00:00 -0300

Worten is a leading brand that has been democratizing access to technology in Portugal and Spain. With more than 230 physical stores and a presence strong online, Worten offers a wide range of products, from consumer electronics to entertainment and telecommunications, ensuring innovation, and the best prices for its customers.

In today's episode, Paula sits with Rui Cohen, the CTO who's leading several initiatives to change the IT Architecture landscape and drive business agility to better address Worten's strategy to become a 'digital company, with physical stores and a human touch'. Rui talks about the ongoing digital transformation and the technology initiatives to better serve their customers.

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Sponsored by VTEX

12. Is Apple Vision Pro a Game Changer for Commerce?

Paula Macaggi — Tue, 26 Mar 2024 03:00:00 -0300

Join Paula Macaggi in this exciting episode of OFFBOUNDS as we dive into the transformative power of Apple Vision Pro in the retail industry. Featuring insights from experts DeAnn Campbell, Neil Redding, Carl Boutet, and Jeffrey Roberts, we explore how this VR/AR technology could revolutionize consumer engagement and profitability in retail. From virtual try-ons to immersive in-store experiences, discover the potential challenges and opportunities that lie ahead.

As we speculate on the future of retail and spatial computing, we invite you to share your thoughts on whether Apple Vision Pro will lead to a technological revolution or become another passing trend. Tune in to uncover the future of retail in this insightful episode of OFFBOUNDS.

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Sponsored by VTEX

11. AllSaints' CIO, James Reid: "We have to be where our customers are"

Paula Macaggi — Tue, 12 Mar 2024 12:00:00 -0300

The episode today is about a super-loved fashion brand called AllSaints.

The British brand was founded in 1994 and it sells menswear, womenswear, footwear, accessories and is mostly famous for its leather jackets. Today, they have almost 300 stores in 27 countries in Europe, North America, and Asia.

For this interview, I went to London and met with James Reid, he’s the Chief Innovation Officer of the brand and brought to the studio in Shoreditch his wonderful British sarcasm and knowledge. I can say this interview was super fun and we talked about replatforming, omnichannel strategy, team building, and the challenges and opportunities for their B2B approach.

This episode is sponsored by Newstore, the only unified commerce platform for global retail brands anchored in an Omnichannel POS and Shopping App, with built-in OMS, Inventory, and Clienteling solutions.

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Sponsored by VTEX

10. Lindex's Head of Technology, Florian Westerdahl: "You should just put new expectations on AI"

Paula Macaggi — Tue, 05 Mar 2024 03:00:00 -0300

From Gotheburg, Sweden. Florian Westerdahl, the leader of the tech team at Lindex, discusses how technology has empowered their stores and the importance of designing the organization for innovation. He shares insights into Lindex's digital store program and their use of generative AI through their project called Co-Pilot. Florian emphasizes the need to engage with new technologies, such as generative AI, and the importance of building a strong team with shared goals in the retail industry.

Check Lindex's website
Connect with Florian on LinkedIn

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Sponsored by VTEX

09. Kicks Group's EVP, Carola Lundell: "Live shopping success is about what happens after"

Paula Macaggi — Tue, 27 Feb 2024 02:00:00 -0300

Kicks is the largest beauty retailer in the Nordics. They achieved this title by investing in community-building and expertise as their competitive advantage and today, Kicks Beauty Talks has 140K members which is more than their Instagram following.

In this interview, Carola Lundell, the EVP of Kicks Group sits with Paula Macaggi and talks about loyalty and their membership program Kicks Club as well as live shopping, fostering innovation, and incorporating AI in their business.

Visit Kicks Website

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Sponsored by VTEX

08. Adlibris' CEO, Jonas Karlén: "Don't let a good crisis go to waste"

Paula Macaggi — Tue, 20 Feb 2024 03:00:00 -0300

In episode 8 of OFFBounds, Paula Macaggi talks with Jonas Karlén, CEO of Adlibris, a pioneering force in Nordic e-commerce. With Adlibris boasting an extensive catalog of over 13 million titles, Jonas shares his insights into the beauty of managing such a vast assortment while navigating operational challenges. From crisis management to the fusion of offline and online retail experiences, Jonas provides invaluable perspectives on leadership and strategic adaptation in the digital age.

This episode is about entrepreneurial wisdom and strategic vision with a balanced blend of pragmatism and inspiration, it serves as a testament to the resilience and innovation driving Adlibris forward, inspiring listeners to embrace change and purpose-driven leadership in their endeavors.

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Sponsored by VTEX

07. Sunglass Hut's NA President, Giorgio Pradi: 'Investing in people first then technology'

Paula Macaggi — Tue, 13 Feb 2024 03:00:00 -0300

Join us for an insightful conversation with Giorgio Pradi, Sunglass Hut's North America President, as he unveils the brand's innovative strategies and global vision for the future of retail. Discover how Sunglass Hut ensures a consistent customer experience across continents, from New York to Barcelona, Milan, and Brazil.

Pradi shares how meticulous training and adaptation empower associates to embody a standardized approach while respecting diverse cultures. Explore Sunglass Hut's cutting-edge technologies, including Smart Shopper and Meta smart glasses, revolutionizing in-store experiences and setting new standards in the eyewear industry.

Gain insights into how Sunglass Hut navigated pandemic challenges, adapted strategies, and continues to thrive with a customer-centric approach and a commitment to empowering its global team. Don't miss this enlightening conversation that redefines the boundaries of retail excellence with Sunglass Hut's leadership, technology integration, and dedication to personalized experiences.

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Sponsored by VTEX

06. SOK's CMO, Lauri Toivonen: "You have to think Marketing as Business"

Paula Macaggi — Tue, 06 Feb 2024 03:00:00 -0300

From a career in agencies to leading marketing at the largest retailer in Finland, Lauri Toivonen has a phenomenal perspective on serving grocery customers with creativity. He is now the CMO of SOK, a Finish co-op with 47% of the grocery market share and 78% of the country's households as loyalty members.

In this episode, Lauri shares how successful marketing campaigns often involve thinking outside the box and embracing unconventional ideas as well as how companies should foster a culture that encourages creativity and the exploration of new ideas.

So don't miss out on all the knowledge shared by other commerce leaders, subscribe!

Campaigns discussed in the episode:
Your Data is Your Data
Alepa Block Wish - Case Study
The Belt 24/7

Another impressive campaign led by Lauri:
Adidas Window Shopping

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Sponsored by VTEX

05. Board Director, Silvia Mazzuchelli: "First-party data is crucial to increase marketing effectiveness"

Paula Macaggi — Tue, 30 Jan 2024 03:00:00 -0300

Silvia Mazzucchelli has had leadership roles in fashion brands throughout her career being responsible for transformation and turnarounds in companies like Guess, Toms, and American Apparel.

In this conversation, Silvia shares her experiences and insights from her career in the retail and fashion industry. She discusses the impact of her dual cultural experience on her professional growth and the value of working with strong personalities.

Silvia also talks about her time as CMO at American Apparel and the challenges and rewards of leading a brand restructuring she also shares the value of making sure the leadership and teams are on board with what turnaround takes.

We discussed her proud transformation at Tom's Shoes and the importance of building organizational capabilities. Silvia emphasizes the need for leaders to be agile and adaptable in the face of disruption and shares her perspective on the future of retail and the impact of a cookiless society.

04. FNAC Darty's CEO, Enrique Martinez: "The sustainability revolution is here"

Paula Macaggi — Tue, 23 Jan 2024 04:00:00 -0300

Enrique Martinez is a passionate leader who's really committed to his team and FNAC's mission to transform its customers' lives by providing access to culture and technologies.

In this episode, we learn more about Enrique's leadership and how he manages more than 25K employees and FNAC's Everyday Project which is focused on sustainability, omnichannel, and service.

This episode is sponsored by AWS

Amazon Web Services provides a highly reliable, scalable, infrastructure platform in the cloud. Empowering hundreds of thousands of businesses in 190 countries around the world.

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Sponsored by VTEX

03. OBI's CIO, Tim Engler: "Tech is a question of business enablement"

Paula Macaggi — Tue, 16 Jan 2024 04:00:00 -0300

Tim Engler is part of the team of young leaders driving digital transformation in Germany's retail industry. He leads all things technology at OBI, a home improvement retailer with more than 600 stores in 10 different countries (I mentioned 11 in the interview but I was wrong).

In this interview, he shares his perspective on the importance of technology for enabling the business by optimizing processes, supply chain, and customer journey. Especially on how digital helps customers prepare before going to an OBI store.

This episode is sponsored by Mindcurv.

Mindcurv empowers digital businesses from vision to realization. Mindcurv is OBI's strategic partner for revolutionizing their digital experience, commerce & data landscape.

Learn more about OBI

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Sponsored by VTEX

01. Solo Brand's CDO, Jenna Posner | "We need to be advocates of our good tech"

Paula Macaggi — Tue, 09 Jan 2024 04:00:00 -0300

Jenna Posner had the chance to see all sides of our industry, she has navigated from the technology side to lead the digital strategies at the footwear retailer Snipes and now she's doing the same on the brand side with Solo Brands.

In this interview, she will dive into the role of technology and the importance of a true partnership between retailers and solution providers. Sharing her retail insights from the technology perspective.

This episode is sponsored by YOTTAA.

Yottaa just released its annual eCommerce Technology Buyer's Guide, go get your copy and find out which technologies you should be adding to your eCommerce site this year.

Learn more about Solo Brands
Read Jenna's Retail Experiment Article
Watch Snoop Dogg's Solo Stove Ad

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Sponsored by VTEX

02. Carrefour's Global CTO, Olivier Gibert | "We are making data accessible to everyone"

Paula Macaggi — Tue, 09 Jan 2024 04:00:00 -0300

Olivier Gibert has an impressive career in technology. He started in consulting and went to retail because he enjoys the challenge. Almost 10 years later, he became the Global CTO of Carrefour a huge retailer present in 40 countries with direct operations in 8 around Europe and Latin America.

With over 10 billion transactions per year and 80 million customers served, Carrefour announced its Digital Retail 2026 strategy to transform its business into data-driven and digital-first by accelerating its ecommerce, creating the data supermarket, and powering its retail media business all that with Cloud technology serving as a foundation.

Every Tuesday: Meet the Top Global Commerce Leaders on OFFBounds

Paula Macaggi — Thu, 04 Jan 2024 07:00:00 -0300

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making.

Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries.

Paula Macaggi unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce.

OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

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