The Easy Button Real Estate Podcast

Taking Advantage of World News to Do More Deals

Cole Ruud-Johnson — Mon, 06 Apr 2026 04:00:00 -0700

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Summary:
Most people see what's happening in the news — gas prices climbing, insurance costs through the roof, tariffs hitting construction — and they freeze up. Tucker and I think that's exactly backwards. In this episode we break down how small operators like us actually have an edge right now, and why playing the same game as the big publicly traded builders is a trap you want to avoid.

We get into the real stuff — why investors are bailing on vacation rentals in California and Florida, how new state wealth taxes are quietly shifting where people want to live, and how to spot development opportunities in your zip code before the rest of the market catches on. You don't need to be an economist to use any of this. You just need to know what to look for and stay ahead of it rather than become a victim of it.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
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Iran, Crypto & How to Do Your First Development Deal

Cole Ruud-Johnson — Tue, 31 Mar 2026 04:00:00 -0700

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Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, we unpack what’s happening in the broader market—from geopolitical tensions around Iran to volatility in crypto—and what it actually means for real estate operators making capital decisions right now. We also talk candidly about how experienced investors think about liquidity, risk exposure, and where they choose to park cash outside of active deals.

Then we break down the practical path to doing your first spec development deal: why partnering with a builder (not just a GC) matters, how to evaluate lots the right way, what timelines can quietly kill returns, and how to avoid getting stuck in multi-year permitting traps. If you’re looking to move from sourcing deals into building them, this episode gives you a clear operator-level starting point.

The Strait of Hormuz is Stalling Real Estate Development

Cole Ruud-Johnson — Thu, 19 Mar 2026 04:00:00 -0700

Turn Your Real Estate Business Into a $100,000/Month PROFIT Machine in 2026: https://creative-crafter-3107.kit.com/c0b266c717?utm_source=youtube&utm_medium=social&utm_campaign=march_workshop

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, we talk about how something happening halfway across the world is starting to hit much closer to home. From delayed materials to rising costs, we’re seeing firsthand how global events are beginning to slow down real estate development in ways that aren’t always obvious at first.

We also get into how we’re thinking about operating through it, what this means for timelines, and why staying aware of these shifts matters more than ever right now. If you’re building or developing, this is something you can’t afford to ignore.

AI Won’t Replace Real Estate Operators

Cole Ruud-Johnson — Wed, 11 Mar 2026 04:00:00 -0700

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Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, we talk about the growing hype around AI and what it actually means for real estate entrepreneurs. There’s no question the technology is powerful, but we don’t think AI is going to replace operators anytime soon.

We break down how we’re thinking about AI in our own businesses not as a magic solution, but as a tool that can make good operators more efficient. From underwriting deals to running systems and making better decisions, AI can help, but it won’t replace experience, judgment, or execution.

We also talk about where the real estate market sits right now, why stable markets can create great opportunities, and why trying to skip steps in this business is usually a mistake.

At the end of the day, the best deals still go to the best operator AI or not.

AI Overwhelm is Killing Real Estate Entrepreneurs

Cole Ruud-Johnson — Thu, 05 Mar 2026 04:00:00 -0800

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Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
AI is everywhere right now and honestly, we’re seeing a lot of real estate entrepreneurs getting stuck because of it.

In this episode, we talk about AI overwhelm and why it might actually be slowing your business down instead of speeding it up. We break down where AI can genuinely help (and where it absolutely won’t), why residential real estate is still a people business, and why talking to sellers will always outperform tinkering with tools.

If you’ve been feeling behind, distracted, or tempted by every new AI update, this one’s for you. Sometimes the real bottleneck isn’t technology… it’s execution.

Why Real Estate Marketing Fails When You Expect Results in 30 Days

Cole Ruud-Johnson — Mon, 09 Feb 2026 04:00:00 -0800

Turn Your Real Estate Business Into a $100,000/Month PROFIT Machine in 2026: https://creative-crafter-3107.kit.com/c527ee14ff?utm_source=youtube&utm_medium=social&utm_campaign=february_workshop

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
Most real estate investors don’t lose because they can’t find deals, they lose because they stop marketing too early.

In this episode, we talk about why real estate marketing rarely pays off in the first 30 days, how deals actually develop over time, and why consistent marketing behaves more like a long-term asset than a short-term expense. If you want steadier deal flow, better follow-up results, and a strategy that survives slow markets, this conversation will reset how you think about marketing.

The Real Estate Market isn’t Broken — it’s just January

Cole Ruud-Johnson — Fri, 16 Jan 2026 05:00:00 -0800

Join us for 3 days of high-level networking, deal-making strategies, and unforgettable experiences on the slopes: https://easybuttonrealestate.com/wintersummit (Use promotion code: WNTR1000 to get $1,000 off)

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
January always feels strange in real estate — and this year is no different.

In this episode, we break down why the phones go quiet early in the year, how slow markets actually behave, and why panic is usually the wrong move. We talk interest rates, buyer sentiment, lean business models, and what experienced investors do to stay profitable while everyone else overthinks the slowdown.

If you’re feeling stuck or second-guessing the market, this episode is your reminder: nothing’s broken — it’s just January.

High Profit, Low Brain Damage: The Real Estate Strategy for 2026

Cole Ruud-Johnson — Fri, 09 Jan 2026 04:00:00 -0800

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Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, I break down how to make more money in real estate in 2026 without increasing chaos.

We cover how to think in terms of return on brain damage, why chasing volume and vanity metrics kills profit, and how to structure a simple, focused operation that pays you more with fewer deals. I walk through what to focus on right now: singular focus, treating real estate like a sales and marketing business, using real data to make bets, and scaling profit—not headaches.

If you want higher take-home income with less stress, this episode is your playbook for 2026.

2026 Real Estate Outlook: What to Do Now to Win Later

Cole Ruud-Johnson — Tue, 23 Dec 2025 04:00:00 -0800

Join us for 3 days of high-level networking, deal-making strategies, and unforgettable experiences on the slopes: https://easybuttonrealestate.com/wintersummit

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, we break down how we’re actually preparing for 2026, not just predicting what the market might do.

We talk through what we’re seeing on the ground—from interest rates and buyer behavior to development headaches, permits, and why this market is testing operators more than ever. We share why we don’t believe 2026 looks anything like 2008, what signals we’re watching, and where we think opportunity will open up for people who stay disciplined.

Most importantly, we focus on the things you can control heading into the next year: your lead flow, sales process, team, pricing, and mindset. The market may stay flat or choppy, but we explain why prepared investors and operators are still getting deals done—and how you can position yourself to do the same.

What It Actually Takes to Build a Business

Cole Ruud-Johnson — Tue, 16 Dec 2025 04:00:00 -0800

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
Most people think building a business is about ideas, tools, or finding the perfect strategy. It’s not.

In this episode, I share what I’m actually seeing work right now from running Easy Button, working hands-on with hundreds of operators, and being in the middle of building and scaling a real company myself.

If you’re thinking about starting a business, already in one, or feeling stuck despite “doing a lot,” this episode will help you reset your expectations and focus on the work that actually creates progress.

No hype. No shortcuts. Just the reality of building something that lasts.

The Man Behind the Wins: How Tyler Eaton Helps Real Estate Investors Succeed

Cole Ruud-Johnson — Tue, 25 Nov 2025 04:00:00 -0800

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, we introduce Tyler Eaton, the man behind countless client wins at Easy Button Real Estate. We dive into Tyler’s journey from commercial real estate to becoming the company’s Director of Client Coaching, exploring the grit, setbacks, and breakthroughs that shaped his approach. Expect insights on closing off-market deals, serving over selling, and what truly drives success in today’s real estate market.

The 12-Month Shift: How a Seattle Firefighter Closed 5 Deals While Working Full-Time

Cole Ruud-Johnson — Tue, 18 Nov 2025 04:00:00 -0800

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, Seattle firefighter Kody Henderson shares his transformation from battling fires to building a real estate business from scratch. After spending a full year chasing his first deal, Kody turned that breakthrough into five deals a year, all while keeping his full-time firefighting job.

He talks about pushing through rejection, the importance of consistency, and how focusing on relationships over quick profits helped him grow. Listeners will learn how Kody built momentum one call, one connection, and one deal at a time, proving that with persistence, anyone can create their own version of financial freedom.

50 Doors, 1 Obsession: Ethan Welch’s Plan for Long-Term Wealth

Cole Ruud-Johnson — Tue, 11 Nov 2025 04:00:00 -0800

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
Ethan Welch went from a decade-long mortgage career to running 7 active real estate projects and building a portfolio aimed at 50 rental units in 5 years. In this episode, he shares how taking action before he was ready, staying obsessed with growth, and building systems turned his side hustle into a predictable 4-deals-a-month business — and his full-time freedom.

How Kevin Clark Landed a $1M+ Deal After Leaving His 9–5

Cole Ruud-Johnson — Tue, 04 Nov 2025 04:00:00 -0800

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, Kevin Clark shares how he walked away from his W-2 sales job to go all-in on real estate and landed a $1M+ deal in Portland soon after.

He opens up about the mindset shift from employee to entrepreneur, how he learned to master off-market sales, and the patience it took to turn a single lead into a 7-figure opportunity. If you’ve ever wondered what it takes to leave stability behind and bet on yourself, Kevin’s story shows exactly how it’s done.

How Karl Huth Went from Doing It All to Leading 8 Flips at Once

Cole Ruud-Johnson — Tue, 28 Oct 2025 04:00:00 -0700

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
After a decade in a W2 job, Karl made the leap into full-time real estate when life forced his hand. What started as a few flips turned into eight projects, rental portfolios, and a growing team.

In this episode, Karl opens up about his journey from burnout to balance, learning to delegate, hire, and turn chaos into a scalable business. Plus, hear how a tornado that destroyed his property led to a major development opportunity and a whole new chapter in his real estate career.

$300K and Counting: How Rowan Built a 6-Figure Business from Cold Calls

Cole Ruud-Johnson — Tue, 21 Oct 2025 04:00:00 -0700

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
Rowan shares his transformation from a full-time engineer to a full-time real estate investor building a thriving business with his brother in a competitive Connecticut market. From early house hacks to scaling with cold calls and structured systems, he reveals how mindset shifts, sales skills, and consistent execution turned side hustles into a 6-figure operation — and what it takes to double profits year after year.

How to Stay Ethical in Competitive Real Estate Markets

Cole Ruud-Johnson — Fri, 17 Oct 2025 04:00:00 -0700

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, we tackle one of the most controversial topics in real estate: ethics in deal negotiation. From viral wholesaling tactics to renegotiating contracts and rising regulation, we unpack where the line between smart business and exploitation really lies. A must-listen for investors who want to build a lasting business rooted in integrity, not shortcuts.

Breaking the Plateau: How Allen Mack Went from 2 Deals a Month to a 6-Figure Deal Machine

Cole Ruud-Johnson — Tue, 14 Oct 2025 04:00:00 -0700

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, we sit down with Allen Mack — a former law enforcement officer who left a 12-year career to build a thriving real estate business. Allen shares how he transitioned from chasing fugitives to closing deals remotely from at South Carolina, growing from direct mail to 6–10 deals a month. Discover how discipline, systems, and family teamwork fueled his transformation into a full-time investor and entrepreneur.

The Truth About Novations, Regulations, and Real Estate Reality

Cole Ruud-Johnson — Fri, 10 Oct 2025 04:00:00 -0700

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
In this episode, Cole and Tucker dive into the real conversations most investors avoid — from the truth about novations to the tightening wave of regulations across the U.S. They break down how to adapt in a sideways market, what’s working for their top-performing students, and why chasing high-volume, low-profit deals can trap you in a cycle of burnout. Expect candid takes, industry insights, and timeless advice on building a smarter, more sustainable real estate business.

How Mason Turned a Solutions-Focused Mindset into $100K in Assignments

Cole Ruud-Johnson — Wed, 08 Oct 2025 04:00:00 -0700

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/

Summary:
Ini this episode, Mason breaks down the mindset shift that took him from chasing prices to solving real problems; like navigating a heated squatter situation.

He shares the hard decision to leave his 50/50 partner, why implementing feedback immediately matters, and what 3 months with The Deal Engine Program actually looks like when you have $100K in the pipeline. If you're debating whether to bootstrap or invest in coaching, this episode gives you the real answer.

Problems You'll Face Scaling Your Business (In Order) and How to Overcome Them

Cole Ruud-Johnson — Wed, 01 Oct 2025 04:00:00 -0700

📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/

Summary:
In this episode, we break down the problems you’ll face when scaling a business—and we lay them out in the exact order you’ll likely encounter them. From hiring your first team members to managing growth challenges, we share our own experiences so you know what’s coming and how to handle it.

$270K in Fees in 30 Days at 19 Years Old

Cole Ruud-Johnson — Fri, 26 Sep 2025 04:00:00 -0700

📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/

Summary:
At just 19 years old, David and his partner Maxim pulled in $270K in real estate wholesale fees in only 30 days. In this case study, they share how they got started, the strategies that worked, and the lessons they learned while building their business in Seattle.

Hustle Porn & What Work Ethic Looks Like in Real Estate

Cole Ruud-Johnson — Wed, 24 Sep 2025 04:00:00 -0700

📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/

Summary:
In this episode, we dive into the reality behind hustle culture. We talk about why so many of us get caught up in the idea of working 18–20 hour days, how seasons of life shift our priorities, and what it really means to be productive as entrepreneurs. From separating our identity from “the grind” to learning how to focus on the work that actually moves the needle, we share our honest experiences with hustle porn—and what it takes to build a business without burning out.

Rate Cuts and a Tragic Week That Will Echo for a Long Time

Cole Ruud-Johnson — Fri, 19 Sep 2025 04:00:00 -0700

📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/

Summary:
In this episode, we reflect on a tragic week marked by the shocking assassination of Charlie Kirk and the ripple effects it created across the country. We share our thoughts on how society reacts in moments like this, the role of free speech, and the spread of misinformation.

Shifting to real estate, we talk about filling our rentals for peak season, lessons from the vacation rental market, and the challenges of platforms like Vrbo. We also break down the latest Fed rate cut, its limited impact on mortgages, and what future cuts could mean for real estate investors. Finally, we discuss timing, market swings, and why patience can often lead to the biggest wins in real estate.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

How Daniel Hack Went From Brain-Damaging Flips to Passive Investing at Scale

Cole Ruud-Johnson — Tue, 16 Sep 2025 04:00:00 -0700

📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/

Summary:
In this episode, we sit down with Daniel Hack, co-founder of Connection Capital and owner of The Mad Beet in Pacific Beach. Daniel shares his journey from tech sales to flipping 16 homes—a stressful path he calls “brain damage”—and why he shifted to building a real estate fund focused on truly passive investing.

We discuss how his fund works, the returns it delivers, how he vets developers, and the advice he gives high-income earners torn between active real estate and passive opportunities. Daniel also breaks down tax strategies, lessons from deals gone wrong, and his top tips for anyone looking to transition from a W-2 career into real estate investing at scale.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Connect with Daniel Hack
Instagram: https://www.instagram.com/danieldhack

Hiring Family in Real Estate: Smart Move or Risky Business?

Cole Ruud-Johnson — Tue, 09 Sep 2025 06:12:53 -0700

📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/

Summary:
In this episode, we dive into the tough question of hiring friends and family in your business. We share our own stories—both successes and failures—of working with spouses, friends, and relatives, and the challenges that come with blurred lines between personal and professional life.

We talk about why it often backfires, how it can strain relationships, and what to do if you decide to go down that road anyway. We also shift into the bigger picture of entrepreneurship, discussing the mindset and stress resilience needed to survive and thrive in real estate over the long run.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

How Alex’s Lead Flow Jumped 25x After Ditching Mailers

Cole Ruud-Johnson — Tue, 02 Sep 2025 04:00:00 -0700

📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/

Summary:
When Alex Braich first jumped into real estate, he went all-in on direct mail. Month one? $4,000 spent, four calls, and only one real lead. Even after bumping the budget to $8K a month, the phone stayed quiet for weeks at a time.

That all changed when Alex ditched the mailers and switched to a consistent lead gen system with sales coaching. Now he’s getting around 100 leads a month, locking in daily conversations with sellers, and closing 1–2 deals a month — all while planning his exit from physical therapy and aiming for $250K this year.

In this episode, Alex breaks down the simple pivot that took his business from crickets to constant closings, and how you can make the same shift if your marketing isn’t delivering.

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Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

How Joy Sanchez Built His Real Estate Business in LA’s Tough Market

Cole Ruud-Johnson — Tue, 26 Aug 2025 04:00:00 -0700

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/

Summary:
In this episode, we sit down with Joy Sanchez to hear how he went from long days in the oil and gas industry to building a thriving real estate business in one of the nation’s toughest markets—Los Angeles.

Joy shares the leap of faith that pushed him into real estate, the struggles of starting from scratch, and the systems he built to go from hustling door-to-door to running a predictable business. His story is packed with lessons on resilience, problem-solving, and creating consistency in an unpredictable industry.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Connect with Joy Sanchez:
Instagram: https://www.instagram.com/joy_losangelesrealtor/

Building Wealth Beyond Deals: Creating Recurring Income in Real Estate

Cole Ruud-Johnson — Thu, 21 Aug 2025 04:00:00 -0700

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/

Summary:
In this episode, we dive into one of the most important conversations every investor faces: how to move beyond chasing the next deal and start building real, lasting wealth. We share our own experiences with balancing profit vs. reinvestment, why having cash runway matters, and how to avoid turning your business into a prison you grow to hate.

We also talk about strategies for creating recurring income—whether through rentals, secondary income streams, or smarter financial planning—so that the wealth we build today continues to work for us tomorrow. Our goal is to show how we can all move from short-term hustle to long-term financial freedom in real estate.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

What Greg Did Differently to Close 13 Deals & Build a Team Within 12 Months

Cole Ruud-Johnson — Tue, 19 Aug 2025 04:00:00 -0700

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/

Summary:
In this episode, we sit down with Greg Hunsucker — a Cincinnati-based real estate investor who took a bold leap, quit his job, and went all in on wholesaling. While most beginners struggle to get traction, Greg did things differently... and it paid off.

We talk about what made his first year in business surprisingly successful, how he handled the emotional rollercoaster of entrepreneurship, and the exact moves he made to scale quickly—from hiring early to investing in coaching, even when the deals weren’t consistent yet.

If you’re in the trenches trying to build a real estate business and wondering why it feels so hard, this conversation is a refreshing look at what it actually takes—and what mindset shifts make all the difference.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

How Dave Built an 8-Figure Empire With Off-Market Leads

Cole Ruud-Johnson — Tue, 12 Aug 2025 05:43:37 -0700

In this episode, we sit down with Dave Janis, a former top-producing real estate agent who walked away from 85 deals a year and a million-dollar GCI to chase something bigger: building homes from the ground up.

Dave shares how he pivoted from cold calls and burnout to managing multiple $3.5M new build projects in Boulder, Colorado — while building a flipping and wholesaling machine that funds it all.

We talk about the mindset shift that sparked the leap, how he built a rockstar team in just 8 weeks, and why he now makes as much on some flips as he does on custom homes.

This is a raw and inspiring look at what happens when you stop waiting for "someday" and start building the life—and business—you actually want.

🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Connect with Dave Janis:
Instagram: https://www.instagram.com/janis_properties/
Website: https://www.janisproperties.com/

The Magic Number: $500,000 Profit

Cole Ruud-Johnson — Fri, 08 Aug 2025 04:00:00 -0700

In this episode, we break down what it really takes to build a profitable real estate business — and why the magic number for so many of us is $500,000 in annual profit.

We share the key hires that keep our business lean and sustainable, how we avoid the trap of endless scaling, and why paying people well has made us more money in the long run. From lead managers to back-office operations, we walk through the roles that drive deals forward without burning us out.

We also talk about building a personal brand, the reality of chasing higher income, and why sometimes the smartest move is knowing when to stop growing. Whether you’re flipping, wholesaling, or building, this conversation will help you focus on profit, stability, and creating a business you actually enjoy running.

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

How a Simple Mindset Shift Took Sean Hallahan From Rentals to 6-Figure Flips

Cole Ruud-Johnson — Tue, 05 Aug 2025 04:00:00 -0700

In this episode, we sit down with Sean Hallahan, co-founder of Clover Real Estate, to unpack the mindset shift that took him from analyzing rental deals with his brother to walking away from his W-2 and flipping houses for six-figure profits.

Sean started like a lot of people—consuming BiggerPockets, reading Rich Dad Poor Dad, and buying a few rental properties in Connecticut while holding down a full-time engineering job in L.A. But after hitting a ceiling, Sean realized that long-term wealth wasn’t just about passive income—it was about building a real business.

We dive into:
– How Sean and his brother got their first few rentals
– The exact moment Sean knew it was time to quit his W-2
– Why “getting reps” in sales changed everything
– The $100K flip that made it all feel real
– His game plan to hit $300K in profit this year
– The biggest constraint they’re solving now

Whether you're still working a day job or already deep into real estate, Sean's story is a masterclass in betting on yourself, pushing through failure, and building something that actually works.

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

How to Build Meaningful Net Worth Doing a Few Deals per Year

Cole Ruud-Johnson — Thu, 31 Jul 2025 04:00:00 -0700

In this episode, we dig into a question we hear all the time: “How do I build real wealth without doing 100 deals a year?”

Whether you're flipping a few houses or wholesaling part-time, we break down what it actually takes to stack meaningful net worth with a lean real estate business.

We share how we've seen investors use just a handful of deals per year to buy long-term assets, create tax advantages, and grow real wealth—without the overhead of a big team or massive marketing spend. We also talk about the traps new investors fall into (like chasing every shiny strategy) and why you don’t need to be a subject-to or seller finance ninja on Day 1.

If you're tired of the hype and want a real, sustainable way to build wealth in real estate, this episode is for you.

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Justice Rodgers: Using Off-Market Deals to 3X Your Business as an Agent

Cole Ruud-Johnson — Tue, 29 Jul 2025 04:00:00 -0700

In this episode, we sit down with Justice Rodgers — an agent-turned-investor who's been grinding for the past few years and just took on his first big flip.

We get into everything: how he sourced the deal (from one of our leads), why he chose to flip instead of wholesale, the renovation process, and the moment he started second-guessing it all.

Justice shares the actual numbers—purchase price, rehab budget, holding costs — and opens up about the $250K in price drops and what he’d do differently next time. We also talk about the mental side of scaling: letting go of control, hiring a team, and making the shift from hustler to operator.

If you're thinking about flipping your first house—or deciding whether to flip or wholesale—you need to hear this one. It’s honest, tactical, and packed with real lessons from the trenches.

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Off-Market Deals in 2025: What Works, What Fails, and What to Avoid

Cole Ruud-Johnson — Thu, 24 Jul 2025 04:00:00 -0700

In this episode, we sit down to talk about what it really takes to win in real estate right now. We’ve seen the market shift—interest rates are higher, inventory is weird, and honestly, a lot of investors are stuck trying to do what worked in 2020.

We share what we’re actually doing—and avoiding—in our own businesses. We talk about the danger of “hero flips,” why A+ properties are key, how to underwrite in a market that changes every month, and why some of the loudest voices in the space are getting caught with their pants down.

We also break down how the pros who’ve been through multiple cycles play the game differently—and why now isn’t the time to try to leap five steps ahead unless you’re ready to take a hit.

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Brandon Went From W2 to $100,000 in a Month in 9 Months

Cole Ruud-Johnson — Tue, 22 Jul 2025 04:00:00 -0700

In this episode, we sit down with Brandon Evans—one of our most committed clients who made the bold move to leave a 6-figure W-2 job and go all-in on real estate using Easy Button Real Estate.

We unpack how he made the leap, the mindset behind it, and how he turned a few cold calls into a $100K flip.

We talk about the exact moment Brandon realized he was no longer in control of his income—and how that pushed him to build something bigger. From his early house hacks to scaling his wholesale and flipping business, Brandon shares what’s worked, what hasn’t, and how Easy Button helped him level up faster.

If you’ve been thinking about leaving your 9–5, or you’re stuck trying to convert leads, this one’s for you. We also break down who actually succeeds with this kind of system—and who probably shouldn’t even try.

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Connet with Brandon Evans
Instagram: https://www.instagram.com/brandon.evans.rei/
Email: brandon@utahflips.com

The 8-Step Framework to Hit $250K in Real Estate This Year

Cole Ruud-Johnson — Wed, 16 Jul 2025 09:00:00 -0700

In this episode, we break down the exact 8-step framework we’ve used to build a $250,000/year real estate business—without ever owning a single property.

We walk through how to reverse-engineer your way to financial freedom, starting with as little as $20K in the bank. From generating off-market leads and closing deals to setting up lean systems and hiring virtual assistants, we cover what it really takes to build a profitable and focused operation.

We dig into the 8 core areas every real estate business needs: marketing, sales, fulfillment, IT, operations, finance, legal, and people. If you’ve been stuck chasing deals without real progress, this episode will help you step back, get clear, and start building with intention.

Our mission? To help more investors stop overcomplicating the game and start building real income, the smart way.

Want to be around other people who are getting closer to financial freedom?
Join our free skool community below — with 800+ investors and agents, live calls, and coaching resources. No cost, just show up and engage.

https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

You’re only one deal away.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Real Estate Cold Calling: The Blueprint That Still Works in 2025

Cole Ruud-Johnson — Tue, 08 Jul 2025 12:00:00 -0700

In this episode, I’m breaking down the exact cold calling system that helped me build a multi-million dollar real estate business — and yes, it still works in 2025.

Cold calling might sound old school, but if you’re serious about off-market real estate deals (whether you're flipping, wholesaling, or doing commercial acquisitions), this is the blueprint you need. I walk you through the full playbook — from list stacking and skip tracing to dialer setup, hiring virtual assistants, and knowing your KPIs.

I’ve personally staffed over 500 cold callers across 78 countries and built call centers in Egypt, the Philippines, and Belize. So when I say I’ve tested this stuff, I mean it. Whether you're just getting started or looking to scale your real estate pipeline, I’m giving you the full backend on how to build a cold calling machine that prints leads — and revenue.

If you’ve been on the fence about cold calling, give this episode a listen. This strategy changed my business, and it might just do the same for yours.

Want to be around other people who are still doing deals?
Join our free skool community below — with 800+ investors and agents, live calls, and coaching resources. No cost, just show up and engage.

https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

You’re only one deal away.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

How Successful Real Estate Investors Are Closing Deals in a Down Market (2025 Strategy)

Cole Ruud-Johnson — Wed, 02 Jul 2025 09:00:00 -0700

In this episode, we dig into what it really takes to close deals in today’s tougher market. We’re seeing a lot of fear out there — but also a lot of opportunity if you’re willing to stay in the game.

Tucker shares how he's handling his most expensive build ever, why he's intentionally slow-playing certain projects, and what we've learned from real-time client wins in places like LA, Salt Lake City, and San Francisco. These investors aren’t lucky — they’re creative, obsessed with sales, and fully committed.

We talk through:

How to survive and thrive during a “maintenance year”
Creative ways to structure deals in a high-interest, low-demand market
Why being half-in, half-out is killing a lot of real estate businesses
Real examples of clients turning leads into revenue in hard markets

If you’re serious about real estate in 2025, this is the kind of conversation that keeps you sharp and in motion.

https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

You’re only one deal away.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

The Market Isn’t Dead — You’re Just Scared: Real Talk on Real Estate 2025

Cole Ruud-Johnson — Tue, 17 Jun 2025 04:00:00 -0700

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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In this episode, we dive into what’s really happening in the market right now. From the fear-driven headlines and social media myths to the truth about interest rates, inventory, and opportunity—this is a candid conversation for agents and investors who want to stay sharp and profitable in 2025.

We break down:

Why the market slowdown is actually a huge chance for growth
What one Arizona court case does and doesn’t mean for cold calling and texting
How seasoned investors are picking up deals while others sit on the sidelines
What it takes to get started in new construction without losing your shirt

Whether you're scaling your business or trying to find your next flip, this episode is full of real talk, tactical advice, and a few laughs (including a hair transplant story you didn’t see coming).

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

The Blueprint to Build Your Acquisition Pipeline from Scratch

Cole Ruud-Johnson — Tue, 10 Jun 2025 09:00:00 -0700

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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In this episode, we break down the real blueprint for building a successful off-market acquisition pipeline—whether you're wholesaling, flipping, or diving into commercial or industrial real estate.

We pull back the curtain on what it actually takes to grow from zero to $30K–$50K per month, debunking common myths and social media hype. From understanding why time or money is your only leverage, to setting realistic marketing budgets, tracking key performance indicators (KPIs), and knowing when to delegate or hire help—this episode delivers a no-nonsense, step-by-step path for scaling your real estate business from scratch.

Key Takeaways:

Why every acquisition business is a pipeline business
The truth about startup costs and time investment
How to track KPIs that actually move the needle
When to bring on VAs, consultants, or partners
A simple exercise to reclaim hours of lost productivity

Whether you're just getting started or trying to scale, this episode gives you the strategy and mindset to build a business that lasts.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Regulations & Where Opportunity Lives in 2025

Cole Ruud-Johnson — Tue, 03 Jun 2025 04:00:00 -0700

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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In this episode, we dive into one of the hottest topics in the real estate investor world right now: the growing wave of regulations targeting off-market real estate transactions—especially wholesaling.

With states like Pennsylvania, Oklahoma, and Illinois implementing licensing requirements and others tightening up disclosure rules, what does this mean for investors and agents operating in the off-market space?

You'll hear their candid thoughts on:
• The likely future of wholesaling laws and the impact on investor strategy.
• Why this regulatory shift could actually be a good thing for serious real estate pros.
• How to pivot using double closings, better funding, and long-term relationship building.
• Opportunities hiding in plain sight—like aging MLS listings and undervalued development deals.
• Why now may be one of the best times in years to buy, even with buyer hesitation and elevated interest rates.

Whether you’re wholesaling, flipping, or developing, this is a must-listen episode to stay ahead of the curve and position yourself for what’s coming next in 2025 and beyond.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

I Lost Millions in Real Estate Because I Ignored These 5 Simple Rules

Cole Ruud-Johnson — Tue, 27 May 2025 04:00:00 -0700

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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In this solo episode, I’m sharing the five biggest lessons I wish I had known when I first started my real estate investing journey nearly a decade ago. These are the things that could’ve saved me time, money, and a whole lot of stress—lessons that came from doing hundreds of deals, building teams, navigating partnerships, and learning the hard way.

Whether you're just getting started or scaling your operation, I break down the truths no one told me upfront—like why partnerships often fail, how sourcing your own deals is a million-dollar skill, and why focus is everything in this business.

Here’s what I cover:
• The real reason most partnerships don’t last—and what to look for instead
• Why your word matters more than your contract
• How focusing on personalization beats mass marketing every time
• The math behind why sourcing your own deals is critical to long-term success
• Why chasing every strategy is killing your momentum—and what to do instead

This is the episode I wish someone had handed me in my first year. Take it with you on your commute, during your workout, or wherever you listen—and let it help you make better moves, faster.

As always, I appreciate the listens, shares, and reviews. Let’s grow together—and remember, you’re only one deal away.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

The $3M Real Estate Blueprint: From Zero to Scaling Success

Cole Ruud-Johnson — Tue, 20 May 2025 04:00:00 -0700

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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In this episode, we unpack the real-world strategies behind scaling a real estate investing business to $3 million in revenue. I'll share the exact blueprint that took my company from modest beginnings to a seven-figure operation, focusing on hiring smart, building systems, and staying focused on high-ROI activities.

You’ll learn:
• How to structure your team for scale without burning cash
• Why simplicity in systems often beats complexity
• The key hires that unlocked growth—and when to make them
• What metrics to watch to avoid scaling the wrong way
• Lessons learned from mistakes made during rapid growth

Whether you’re flipping homes, wholesaling, or building a rental portfolio, this episode offers a tactical playbook for ambitious investors ready to level up.

Don’t just hustle—scale smart.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Mastering Sales & Acquisitions in Today’s Real Estate Market

Cole Ruud-Johnson — Tue, 13 May 2025 04:00:00 -0700

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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In this episode, we dive deep into what’s working right now for real estate investors when it comes to sales, acquisitions, and navigating a softening market.

We kick things off with a quick update on our rebrand to The Deal Engine—a shift that reflects how we’re not just helping you generate leads anymore. We’re building full acquisition systems and helping you master the one skill that moves the needle: SALES.

Tucker shares lessons from being a licensed GC for over 15 years, including the insane permitting hurdles he’s facing while building luxury homes in Naples, FL. We also talk about how most of the best deals we're seeing right now—yes, even the big flips—are hiding in plain sight on the MLS. It’s not about having a secret source. It’s about asking the right questions and spending real time in your pipeline.

We dig into:
• How one client is converting at 1 deal per 30 leads by simply hammering the phones
• Why most investors grossly neglect their lead pipelines—and how we’re fixing that
• The importance of categorizing leads into hot, warm, and cold—and working all three daily
• Why mastering a few simple skills outperforms constantly chasing new tactics
• What’s coming as rates drop and why now is the time to sharpen your edge

If you’ve been bouncing from strategy to strategy, waiting for the market to change, or assuming the big players have some magic advantage—you’ll want to hear this. We break down exactly what separates those who scale from those who stall.

This episode is for the investors, wholesalers, and agents who are serious about building a real business, not just closing one-off deals. We’re here to help you stay consistent, confident, and competitive—because you’re only one deal away.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

The Biggest Problem in Real Estate: How Inexperienced Investors Are Destroying The Industry

Cole Ruud-Johnson — Tue, 06 May 2025 04:00:00 -0700

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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In this episode, we pull back the curtain on how we’ve taken a unique approach to real estate investing—and why blending education with entertainment (what we call “edutainment”) is such a powerful strategy.

We share the story behind our content philosophy, why we prioritize transparency over polish, and how we create an authentic connection with our audience while still delivering solid, actionable insights.

We also talk about the importance of showing the real behind-the-scenes of the business: the wins, the challenges, and the day-to-day decisions we make as investors. If you're tired of overly slick sales pitches and want to hear how we're building trust through honest, practical value—this one's for you.

Whether you're a seasoned investor or just getting started, you'll walk away with a clearer sense of how to stand out in this industry by simply being real, being consistent, and genuinely caring about your audience’s success.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

How Top Real Estate Investors Make Critical Business Decisions (Wholesale vs Flip)

Cole Ruud-Johnson — Tue, 29 Apr 2025 04:00:00 -0700

In this episode, we answer real-world questions straight from the trenches — covering the critical crossroads many real estate agents and investors face.

Here's what you'll learn:
• How to navigate seller meetings when you wear both the agent and investor hat
• The best way to avoid confusing sellers — and close more deals
• When it's actually time to quit your W2 job and go full-time into real estate
• Smart decision-making on whether to wholesale or flip — without getting stuck
• How your professional background (sales, engineering, construction) influences your real estate journey — and where it doesn't
• Why velocity of money matters more than ever in today's market
• The real truth about "easy" paths in real estate entrepreneurship (spoiler: there aren’t any!)

Cole and Tucker pull from years of coaching, investing, and building businesses to share no-BS insights that help you move faster and smarter.

Whether you're just starting out, debating your next big leap, or scaling a six-figure business — this episode is packed with lessons you can use today.

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

How I Built A Multi-Million Dollar Business - The Lessons I Learnt The Hard Way

Cole Ruud-Johnson — Tue, 22 Apr 2025 04:00:00 -0700

When I was 19, I thought the goal was simple—make a lot of money, fast. I wanted freedom, autonomy, and proof that I could do it on my own. What I didn’t realize then was that chasing money for the sake of it will leave you just as broke as being without it.

In this episode, I sit down with Ryan and Cory for a deep, honest, and often hilarious conversation about what really matters in business and life. We unpack my early days: dropping out of college, getting my real estate license, failing miserably as an agent, and eventually stumbling into wholesaling. I walk through the deal that changed everything—a $105k check at 19—and how that moment shifted my mindset from "make a quick buck" to "build something sustainable."

We dive into why financial freedom isn’t a dollar amount—it’s a lifestyle shift. I share how $20-30K/month with complete control over your time might make you feel wealthier than a 7-figure salary working for someone else. We talk about the ego traps of big business, why more employees and revenue doesn’t always mean more happiness, and how I found peace in running lean and living intentionally.

The guys and I also talk about identity—why so many entrepreneurs wrap theirs around their business or bank account—and how dangerous that can be. I share the story of how I got into the right rooms early, paid $15K I barely had to go to a mastermind in Maui, and ended up building lifelong relationships with people who changed the trajectory of my career.

Whether you’re just getting started or deep into the game, this conversation is about more than money. It’s about freedom, self-awareness, and doing the work that actually matters—to you. No fluff, no flexing—just a real conversation with people who’ve been through it.

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

The Harsh Truth About Real Estate Courses, Partnerships, and Scaling Your Business

Cole Ruud-Johnson — Tue, 15 Apr 2025 04:00:00 -0700

In this episode, we are diving into one of the biggest traps we see in the real estate space — and it’s something we’ve both dealt with personally and seen way too often in our community calls: the never-ending education loop.

You know the drill — buying course after course, joining mastermind after mastermind, chasing every strategy that pops up on your feed: Subto, seller finance, novations, development, you name it. We get it. Early on, we did the same thing. It feels like progress… but for most investors, it’s just mental masturbation.

So in this episode, we’re getting brutally honest about:

Why buying more education won’t fix your business
How to actually identify and solve your real constraint (hint: it’s usually leads or sales)
What we’ve seen happen when people chase strategies before they’ve even mastered the basics
How Cole approached his first flip without blowing up the business
Tucker’s step-by-step framework for transitioning from wholesaling to flipping — the smart way
Why most real estate partnerships don’t work, and what makes the rare ones actually last
And the hardest truth of all: you need more patience than you think

We’re sharing personal stories — the good, the bad, and the ugly — from early flips, failed partnerships, and those moments where we thought the next course would finally be “it.” Spoiler: it wasn’t.

If you're stuck in the cycle of constant learning and zero implementation, or you're trying to figure out what path makes the most sense for you, we hope this episode gives you the clarity and confidence to take real action.

We’re not gurus. We’re just guys who’ve been through the grind — and we’re here to tell you the truth.

Because at the end of the day…
You’re only one deal away.

Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Why Your Real Estate Business Isn't Going To Last (Unless You Do This)

Cole Ruud-Johnson — Tue, 08 Apr 2025 04:00:00 -0700

What does it take to build a business that stands the test of time?

In this episode, we dive into a rich conversation about long-term thinking in business. We'll share key lessons learned from growing and sustaining a company over decades—touching on everything from hiring for the long haul, staying grounded in your mission, and navigating challenges without chasing every trend.

You’ll hear about the mindset shifts required to focus on impact over ego, how to maintain trust with customers and teams, and why slow, intentional growth often beats hyper-speed scaling. Whether you're a startup founder or a seasoned operator, this episode offers timeless principles for building something that lasts.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

The 5-Person Real Estate Team That Makes $400K Per Year (While Others Struggle)

Cole Ruud-Johnson — Tue, 01 Apr 2025 04:00:00 -0700

In this episode, we challenge the common belief that bigger teams always lead to better results.

Exploring lean operations, smart delegation, and the power of small, focused teams, we uncover how businesses and startups can thrive without unnecessary complexity.

We'll share real-world insights on maximizing efficiency, building a strong culture, and achieving more with less. Whether you’re an entrepreneur, a manager, or a team leader, this conversation will change the way you think about scaling.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Access Easy Button Leads:
https://easybuttonleads.com/

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

The Virtual Real Estate Team That Built a 13,000 Unit Empire (Brandon Turner's Exact Method)

Cole Ruud-Johnson — Thu, 27 Mar 2025 04:00:00 -0700

In this episode, we dive deep into the strategies behind building a high-performing real estate team with Brandon Turner, a renowned investor and entrepreneur.

Brandon shares his insights on leadership, delegation, and creating a culture of excellence within a real estate business. From hiring the right people to fostering an environment of trust and accountability, this conversation is packed with actionable advice for anyone looking to scale their investment operations.

Whether you're an aspiring investor or an experienced professional, Brandon’s wisdom will help you unlock the full potential of your real estate team. Tune in to discover the mindset, systems, and leadership tactics that can take your business to the next level!

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

The Pursuit of "Passive Income" is Destroying Your Business

Cole Ruud-Johnson — Tue, 18 Mar 2025 04:00:00 -0700

We hear the term passive income everywhere—on social media, in real estate circles, and from so-called business gurus. But is it real, or just a myth that leads people down the wrong path?

In this episode, we break down what passive income really means, why so many people chase it, and the hard truth about building long-term wealth. We share real-life stories, including one about a flashy entrepreneur who sold the dream of easy money—only to end up in jail. We also dive into the common pitfalls of real estate investing, why rental properties and Airbnbs aren’t as “hands-off” as people think, and how the old-school, get-rich-slow approach is the real key to success.

If you’ve ever wondered whether there’s a way to make money without putting in the work, this episode is for you. We get honest about what it takes to build financial freedom and why true entrepreneurs never really “retire.” Tune in and let’s set the record straight on passive income once and for all.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Why 80% of Active Investors Will Be Out of Business Soon

Cole Ruud-Johnson — Tue, 11 Mar 2025 04:00:00 -0700

In this episode, we break down the biggest mistake that causes real estate investors to lose money—and how to make sure it doesn’t happen to us.

Too many investors rush into deals without fully understanding their market. We’ve seen it over and over—buying in the wrong area, missing key details about permits and zoning, or taking on projects that are way too risky. Some learn the hard way, while others don’t recover at all.

But the investors who succeed? They know their market inside and out. Today, we’re sharing real experiences, lessons learned, and simple strategies to make smarter deals and build a real estate business that lasts.

What We Cover:

The #1 mistake that causes investors to fail
How professionals choose the right deals (and avoid the bad ones)
The unseen risks that can turn a great deal into a disaster
How to grow the right way—without overextending
The simple steps to truly understand a market before investing

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Simplifying Off-Market Lead Generation

Cole Ruud-Johnson — Tue, 04 Mar 2025 04:00:00 -0800

In this episode, we’re cutting through the noise to help you master off-market lead generation in real estate investing. Whether you’re just getting started or trying to scale, understanding marketing channels is critical. We dive deep into the differences between inbound and outbound marketing, the pros and cons of each, and how they fit into your ideal business model.

Key takeaways from this episode:
• Why there’s no one-size-fits-all marketing channel.
• How to choose between inbound (like PPC and mailers) and outbound (like cold calling and texting).
• The importance of aligning your marketing with the business—and lifestyle—you actually want.
• Why consistency and patience are essential for success in any channel.
• How to avoid the common trap of adding unnecessary complexity.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Losers Invest Nationwide

Cole Ruud-Johnson — Tue, 25 Feb 2025 04:00:00 -0800

In this episode, we dive into the hotly debated topic of nationwide investing in real estate. Should you expand beyond your local market, or is staying focused the smarter move? We break down why investing in multiple states often leads to confusion, inefficiency, and lost profits.

We'll share our personal experiences, hard-learned lessons, and why brand equity, deep market knowledge, and strong local relationships are the keys to building a sustainable, high-profit real estate business. Whether you're just starting out or considering expansion, this episode is a must-listen!

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Post More Online or Lose to Your Competition

Cole Ruud-Johnson — Tue, 18 Feb 2025 04:00:00 -0800

In this episode, we talk about why building a personal and business brand is essential for real estate success in 2025. I'll break down how posting content online can remove friction in key areas like hiring, raising capital, finding deals, and forming partnerships.

I'll take you back to when I had just 200 followers and how a strategic partnership helped me build a recognized brand in the real estate space. We'll also talk about overcoming imposter syndrome, the importance of consistency, and how to create content that connects with your audience.

Whether you're just starting or have been in the industry for years, these insights will help you stand out in a crowded market. Learn how to go from feeling awkward on camera to becoming a trusted voice in your industry.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

No One Cares How Many Deals You Do

Cole Ruud-Johnson — Tue, 11 Feb 2025 04:00:00 -0800

In this episode, we discuss a common trap in real estate investing—chasing deal volume instead of focusing on real profit and a sustainable business.

We'll share personal stories of scaling too fast, burning out, and ultimately learning the hard way that more deals don’t always mean more money (or happiness). From big offices to high-stress operations, we unpack the costly mistakes we've made—and how we've rebuilt our businesses with a smarter, more sustainable approach.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

What the F**k is Wrong With Real Estate Educators

Cole Ruud-Johnson — Tue, 04 Feb 2025 04:00:00 -0800

In this episode, we pull back the curtain on the real estate education industry. Why do so many so-called "gurus" rise and fall so quickly? How do they build massive followings without real business experience? And most importantly—how can you avoid falling for their hype?

We break down the patterns we’ve seen over the years, from influencer marketers with no real deals under their belt to those who pivot from real estate to crypto, e-commerce, and beyond as soon as the market shifts. Plus, we discuss what it actually takes to build a real long-term investing business and how Easy Button Investor is doing things differently.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

The 3 Biggest Challenges of Growing a Business (And How to Solve Them)

Cole Ruud-Johnson — Thu, 30 Jan 2025 09:00:00 -0800

Growing a business isn’t easy—especially when you hit roadblocks that slow you down.

In this episode, we break down the three biggest challenges entrepreneurs face when trying to scale: finding enough customers, building the right team, and managing systems effectively. We’ll share practical strategies to overcome these obstacles, avoid common mistakes, and keep your business growing without losing momentum. Whether you’re just starting out or looking to take things to the next level, this episode is packed with insights to help you scale smarter and faster. Tune in and let’s get to work!

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

The Discipline of Focus: Maximizing What's Already Working

Cole Ruud-Johnson — Thu, 23 Jan 2025 09:00:00 -0800

In this episode, we explore the power of focus and why doubling down on what’s already working can be the key to sustainable business growth.

Discover the practical framework of compound, augment, and leverage to scale effectively without chasing distractions or falling into the trap of constant reinvention. Whether you're navigating the challenges of growth or feeling the pull of "shiny new ideas," this episode will help you stay on track and maximize your potential.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

What 'Distress' Really Means in Real Estate

Cole Ruud-Johnson — Mon, 20 Jan 2025 09:00:00 -0800

In this episode, we break down what "distress" really means in real estate.

We’ll clear up common misunderstandings, talk about what makes a seller or property truly distressed, and share tips on how to spot the best opportunities. Whether you’re a seasoned investor or new to the game, this episode will give you practical advice on dealing with distressed properties and making smart investment decisions. Tune in to learn how to turn challenges into opportunities!

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Mastering Local Real Estate: The Art of Effective Underwriting

Cole Ruud-Johnson — Thu, 16 Jan 2025 09:01:13 -0800

In this episode, we dive into the crucial role of underwriting in real estate success.

Learn how mastering local market nuances can give you a competitive edge, as we explore key strategies, golden rules, and the importance of focusing on a core market. Whether you're a seasoned investor or new to the field, this discussion offers valuable insights to sharpen your underwriting skills and boost your deal-making prowess.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

The Death of Real Estate Gurus (Raw Uncut)

Cole Ruud-Johnson — Mon, 13 Jan 2025 09:00:00 -0800

Tired of being sold the same old real estate courses and get-rich-quick promises? This video pulls back the curtain on the truth about real estate 'gurus' and what it really takes to succeed.

No fluff, no scripts—just real talk about building a profitable, sustainable business. Whether you’re just starting or feeling stuck, this is your guide to avoiding the hype and focusing on what works.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Simple Steps to Improve Your Real Estate Funnel

Cole Ruud-Johnson — Thu, 09 Jan 2025 09:00:00 -0800

In this episode, we’re breaking down how to level up your real estate sales funnel for 2025.

We’ll talk about smarter ways to handle leads, boost your middle and post-funnel game, and build real value for your clients. Whether you're new or experienced, these simple tips can help you close more deals and grow your business.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Going From An Amateur to Professional Investor

Cole Ruud-Johnson — Mon, 06 Jan 2025 09:00:00 -0800

In this episode of The Easy Button Investor Podcast, Tucker and I dive into what really sets apart amateur investors from the pros. We share some personal stories, lessons we've learned along the way, and practical tips to help you take your real estate game to the next level.

Tucker talks about his journey, from mastering lead generation to focusing on smarter, less stressful deals. Whether you're just getting started or looking to fine-tune your skills, we’ve got plenty of insights to help you become a pro in the real estate world. Tune in and let’s grow together!

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Turning Data into Deals: Mastering 2025 Goals

Cole Ruud-Johnson — Thu, 02 Jan 2025 09:30:00 -0800

In this episode, we’re diving into how to use data to take your real estate business to the next level. We’ll cover the key numbers to focus on—like profit margins, lead conversions, and deal sizes—and how to turn those into a solid plan for 2025.

You’ll learn how to set clear goals, scale your operations, and break everything down into manageable steps. Whether you’re flipping, wholesaling, or developing, this episode is packed with practical tips to help you grow smarter and faster. Let’s build your dream business for 2025!

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Set Your 2025 Vision: Build the Business You Truly Want

Cole Ruud-Johnson — Thu, 26 Dec 2024 09:00:00 -0800

As we head into 2025, it's time to redefine success in your real estate business.

In this episode, we discuss why scaling for profit—not just revenue—should be your focus. Learn how to design a business you love, avoid the traps of vanity metrics, and build a sustainable path to financial freedom. Whether you're an entrepreneur just starting out or a seasoned investor, this is your roadmap to creating a dream business centered on what truly matters: profit and purpose.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

EXPOSED: 5 Real Estate Investing Myths That Keep You Poor!

Cole Ruud-Johnson — Mon, 23 Dec 2024 09:00:00 -0800

Have you ever wondered, why some people crush it in real estate, while others barely get by — or worse, lose it all?

What if, everything you thought you knew about real estate investing was wrong?

Today, I’m busting down the 5 Myths that keep you broke as a real estate investor!

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

How to Supercharge Your Deal Flow with Off-Market Opportunities in 2025 (with Sharad Mehta, CEO of REsimpli)

Cole Ruud-Johnson — Thu, 19 Dec 2024 09:00:00 -0800

In this episode, I was invited to REsimpli's Mastermind Call hosted by Sharad Mehta, CEO of REsimpli. We talked about sourcing off market deals and other insightful stuff on the real estate space all with the goal to Supercharge Your Deal Flow with Off-Market Opportunities in 2025.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Creating a Clear Plan to Double Your Business in 2025 - My Strategy

Cole Ruud-Johnson — Tue, 17 Dec 2024 09:00:00 -0800

In this episode, I'll be talking about how to plan for 2025. I want to layout the framework of how I plan out a year and I think we should all be planning our year in getting to the goal we want to hit.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Doubling Your Profits During the Holiday Season

Cole Ruud-Johnson — Thu, 12 Dec 2024 09:00:00 -0800

In this episode, I'll be talking about maximizing the holiday season in December. What that means is we're going to get the most out of this 30 days to set yourself for a great Q1 in 2025.

Because for us, December has been either best month of the year or our worst month of the year.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Make an Extra $250,000 in 2025 in Your Real Estate Business

Cole Ruud-Johnson — Mon, 09 Dec 2024 09:00:00 -0800

In this episode, you're going to learn how to make an extra $250,000 or more for yourself in 2025 if you're in Real Estate.

I'll introduce a concept that will truely make a massive change to your Real Estate Business.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Create 100 Leads per Month for Your Real Estate Business in 10 Minutes

Cole Ruud-Johnson — Thu, 05 Dec 2024 09:00:00 -0800

In the next 10 minutes, you're going to learn exactly how to create 100 new leads per month for your Real Estate Business.

Why is 100 leads important? Because that gets you about 2-3 deals internally generated and that is where the needle really starts to move in understanding direct-to-seller acquisitions, building a team around it, and ultimately growing your business.

Stack Your Data: https://www.reisift.io/
Get Your Lists: https://www.propstream.com/
Skip-Trace Your Data: https://easybuttonskiptrace.com/
Use a Simple CRM: https://dashboard.resimpli.com/auth/signup?fpr=cole82
Hire Cold Callers: https://easybuttonleads.com/
Cold Call Internally: https://batchdialer.com/trial?utm_campaign=saasquatch&rsCode=COLERUUDJOHNSON291

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Going Through The $1,000,000 Real Estate Sales Process

Cole Ruud-Johnson — Fri, 29 Nov 2024 09:00:00 -0800

For 20 minutes, you're going to our exact sales process we use internally to build a $1,000,000 a year Real Estate Company.

Start Getting Leads: https://easybuttonleads.com/

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Building a $1,000,000 Real Estate Company From Scratch in a New Market

Cole Ruud-Johnson — Mon, 25 Nov 2024 09:00:00 -0800

In the next 20 minutes, you're going to learn exactly how to build a $1,000,000 a year Real Estate Company in a brand new market.

Imagine starting in a new market with no resources and no tools. How would you build a Real Estate Business to reach $1,000,000 a year revenue within 6 to 12 months? Well, that's what I'm exactly going to show you today.

Create a Landing Page: https://carrot.com/demo/
Use a Simple CRM: https://dashboard.resimpli.com/auth/signup?fpr=cole82
Buy Leads: https://easybuttonleads.com/
Get Your Lists: https://www.propstream.com/

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

The Conveyor Belt to Achieve $1,000,000 Revenue in Real Estate

Cole Ruud-Johnson — Fri, 22 Nov 2024 09:00:00 -0800

In this episode, I going to walk you through the whole Real Estate Business.

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

The Cold Call Company: https://easybuttonleads.com/
The CRM: https://resimpli.com/
The List Stacker: https://www.reisift.io/
The Dialer: https://batchdialer.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

How to Close Deals for a $1,000,000 Real Estate Business

Cole Ruud-Johnson — Mon, 18 Nov 2024 09:00:00 -0800

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Getting Leads into a $1,000,000 Real Estate Business

Cole Ruud-Johnson — Fri, 15 Nov 2024 09:00:00 -0800

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Breaking Down The Tech & Tools Needed to Build a 7-Figure Real Estate Company

Cole Ruud-Johnson — Mon, 11 Nov 2024 09:00:00 -0800

After talking about reverse engineering to solve the $2,000,000 problem in Real Estate on the previous episode, we'll be talking about what tech and tools are needed to achieve a dream goal of $1,000,000 per year in revenue from the Real Estate Business.

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

A $2,000,000 Problem in a Real Estate Business YOU NEED TO SOLVE

Cole Ruud-Johnson — Mon, 04 Nov 2024 09:29:36 -0800

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

The Most Valuable Business Resource You're Wasting

Cole Ruud-Johnson — Fri, 01 Nov 2024 09:03:15 -0700

People are what help scale the company fast. High quality hires are what make the company great. People are the most valuable part in business. Never waste them!

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

5 THINGS to Consider When CHOOSING the RIGHT MARKET

Cole Ruud-Johnson — Mon, 28 Oct 2024 09:00:00 -0700

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Hire the RIGHT TEAM to Reach $250,000 a Month

Cole Ruud-Johnson — Fri, 25 Oct 2024 09:00:00 -0700

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

It's all about PROFIT in Real Estate

Cole Ruud-Johnson — Mon, 21 Oct 2024 09:00:00 -0700

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Reverse Engineering Your Dream Real Estate Business

Cole Ruud-Johnson — Fri, 18 Oct 2024 09:00:00 -0700

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

5 Things Stopping You From Your Dream Real Estate Business

Cole Ruud-Johnson — Mon, 14 Oct 2024 09:00:00 -0700

In this episode, I talk about the 5 things that are stopping you from your dream real estate business.

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

How to Get Good at Running a Business

Cole Ruud-Johnson — Fri, 11 Oct 2024 09:00:00 -0700

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Ranking Real Estate Marketing Channels 1-By-1

Cole Ruud-Johnson — Mon, 07 Oct 2024 09:00:00 -0700

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Rebuilding a Real Estate Business From 0-250k per Month LIVE

Cole Ruud-Johnson — Fri, 04 Oct 2024 09:00:00 -0700

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Mastering Sales in Record Time with My Proven Process

Cole Ruud-Johnson — Mon, 30 Sep 2024 09:00:00 -0700

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

My Blueprint for Scaling Businesses

Cole Ruud-Johnson — Fri, 27 Sep 2024 09:00:00 -0700

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Sourcing Your Own Deals Saves You $2,000,000

Cole Ruud-Johnson — Mon, 23 Sep 2024 09:00:00 -0700

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

The Framework for Scaling Business: More Better New Framework

Cole Ruud-Johnson — Fri, 20 Sep 2024 09:00:00 -0700

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

5 Frameworks To Accelerate to 7 Figures & Beyond

Cole Ruud-Johnson — Mon, 16 Sep 2024 09:00:00 -0700

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

The Perfect Data-Set to Market to DOES Exist

Cole Ruud-Johnson — Fri, 13 Sep 2024 09:00:00 -0700

Access the 500+ Training Videos, 200+ Resources, SOPs, & Tools we use here:
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/
HelloPad: https://hellopad.com/
EasyButton Investor Podcast: https://open.spotify.com/show/4C5iPwTOxYRuoZr316FWli?si=e0a72531ad804fa8

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

We Get 100+ Real Estate Leads per Day Doing Exactly This (An MBA in Real Estate Marketing) (Part 2)

Cole Ruud-Johnson — Mon, 09 Sep 2024 09:00:00 -0700

Join the community
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/

Connect with Cole Ruud-Johnson
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We Get 100+ Real Estate Leads per Day Doing Exactly This (An MBA in Real Estate Marketing) (Part 1)

Cole Ruud-Johnson — Fri, 06 Sep 2024 09:00:00 -0700

Join the community
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

I Sourced Over 200 Off-Market Real Estate Deals Doing EXACTLY This.. (Part 2)

Cole Ruud-Johnson — Mon, 02 Sep 2024 09:00:00 -0700

Join the community
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

I Sourced Over 200 Off-Market Real Estate Deals Doing EXACTLY This.. (Part 1)

Cole Ruud-Johnson — Fri, 30 Aug 2024 09:00:00 -0700

Join the community
https://www.myeasybuttoninvestor.com/off-market-method

Easy Button Skip Trace: https://easybuttonskiptrace.com/

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

Building a 7 Figure Business (Q&A Part 2)

Cole Ruud-Johnson — Fri, 16 Aug 2024 09:00:00 -0700

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:
https://www.instagram.com/coleruudjohnson/
https://twitter.com/coleruudjohnson

Building a 7 Figure Business (Q&A Part 1)

Cole Ruud-Johnson — Mon, 12 Aug 2024 09:00:00 -0700

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:
https://www.instagram.com/coleruudjohnson/
https://twitter.com/coleruudjohnson

Building a 7 Figure Brand

Cole Ruud-Johnson — Fri, 09 Aug 2024 09:00:00 -0700

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:
https://www.instagram.com/coleruudjohnson/
https://twitter.com/coleruudjohnson

The Difference Between 6 & 7 Figure Investors

Cole Ruud-Johnson — Mon, 05 Aug 2024 09:00:00 -0700

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:
https://www.instagram.com/coleruudjohnson/
https://twitter.com/coleruudjohnson

Fixing the Main Problem in Real Estate Businesses

Cole Ruud-Johnson — Fri, 02 Aug 2024 09:00:00 -0700

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:
https://www.instagram.com/coleruudjohnson/
https://twitter.com/coleruudjohnson

Networking is Adding Value to Others (with Nate Robbins)

Cole Ruud-Johnson — Mon, 29 Jul 2024 09:00:00 -0700

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Follow Nate
https://www.instagram.com/n8robbins/

Stay Connected
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https://twitter.com/coleruudjohnson

Your Network is Your True Wealth (with Nate Robbins)

Cole Ruud-Johnson — Fri, 26 Jul 2024 09:00:00 -0700

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Follow Nate
https://www.instagram.com/n8robbins/

Stay Connected
https://www.instagram.com/coleruudjohnson/
https://twitter.com/coleruudjohnson

Your Calendar is Losing You Money

Cole Ruud-Johnson — Mon, 22 Jul 2024 09:00:00 -0700

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:
https://www.instagram.com/coleruudjohnson/
https://twitter.com/coleruudjohnson

Learn This And 5X Your ROI on Your Employees

Cole Ruud-Johnson — Fri, 19 Jul 2024 09:00:00 -0700

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Visit: https://easybuttonleads.com/

Stay Connected:
https://www.instagram.com/coleruudjohnson/
https://twitter.com/coleruudjohnson

4 Personnas of Sellers & How to Get More Deals Done

Cole Ruud-Johnson — Mon, 15 Jul 2024 09:00:00 -0700

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Visit: https://easybuttonleads.com/

Stay Connected:
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https://twitter.com/coleruudjohnson
https://www.youtube.com/@coleruudjohnson

I’ve Been Waiting a Year to Announce This

Cole Ruud-Johnson — Fri, 12 Jul 2024 09:00:00 -0700

The BIG question...

How do I start making good money from my real estate business ASAP.

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:
https://www.instagram.com/coleruudjohnson/
https://twitter.com/coleruudjohnson
https://www.youtube.com/@coleruudjohnson

Winners Will Be Made With Interest Rates Like These

Cole Ruud-Johnson — Fri, 28 Jun 2024 09:00:00 -0700

The BIG question...

How do I start making good money from my real estate business ASAP.

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:
https://www.instagram.com/coleruudjohnson/
https://twitter.com/coleruudjohnson
https://www.youtube.com/@coleruudjohnson

PSA Investors: Ignore The Noise And Do THIS Instead

Cole Ruud-Johnson — Mon, 24 Jun 2024 09:00:00 -0700

The BIG question...

How do I start making good money from my real estate business ASAP.

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:
https://www.instagram.com/coleruudjohnson/
https://twitter.com/coleruudjohnson
https://www.youtube.com/@coleruudjohnson

Who Do You Need to Hire to Grow Your Business?

Cole Ruud-Johnson — Fri, 21 Jun 2024 09:02:44 -0700

The BIG question...

How do I start making good money from my real estate business ASAP.

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:
https://www.instagram.com/coleruudjohnson/
https://twitter.com/coleruudjohnson
https://www.youtube.com/@coleruudjohnson

5 Things About Business I Would Tell My 19 Year Old Self

Cole Ruud-Johnson — Mon, 17 Jun 2024 09:00:00 -0700

The BIG question...

How do I start making good money from my real estate business ASAP.

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:
https://www.instagram.com/coleruudjohnson/
https://twitter.com/coleruudjohnson
https://www.youtube.com/@coleruudjohnson

Should You JV Deals When Starting Out in Real Estate?

Cole Ruud-Johnson — Fri, 14 Jun 2024 09:29:38 -0700

The BIG question...

How do I start making good money from my real estate business ASAP.

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:
https://www.instagram.com/coleruudjohnson/
https://twitter.com/coleruudjohnson
https://youtube.com/@coleruudjohnson

How To Escape The Hustler Prison

Cole Ruud-Johnson — Mon, 10 Jun 2024 09:00:00 -0700

The BIG question...

How do I start making good money from my real estate business ASAP.

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:

$0 - $1,000,000 My Real Estate Story

Cole Ruud-Johnson — Fri, 07 Jun 2024 08:30:00 -0700

The BIG question...

How do I start making good money from my real estate business ASAP.

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:

Why You're Not Just An "Investor"

Cole Ruud-Johnson — Mon, 03 Jun 2024 08:41:55 -0700

The BIG question...

How do I start making good money from my real estate business ASAP.

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:

How to go from $0-$50k/Month in Real Estate

Cole Ruud-Johnson — Fri, 10 May 2024 08:13:08 -0700

The BIG question...

How do I start making good money from my real estate business ASAP.

If you want to learn in-depth how to build and scale your own real estate business using the foundation we've developed to close hundreds of off market deals, you can find my full strategy below:

https://www.offmarketoperator.com/off-market-method

Stay Connected:

Road to 400 Real Estate Deals Before 25 (RE Junkies Podcast Pt.2)

Cole Ruud-Johnson — Thu, 25 Apr 2024 08:30:00 -0700

Check out this episode from The RE Junkies Podcast—it's about a year old but still completely relevant.

Whether you're a seasoned investor or just starting out, you'll find valuable insights as I share opportunities in the real estate market that others might overlook.

Tune in to learn more about making smart choices and growing your real estate portfolio effectively!

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/join-group?el=p

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Road to 400 Real Estate Deals Before 25 (RE Junkies Podcast Pt.1)

Cole Ruud-Johnson — Mon, 22 Apr 2024 09:25:39 -0700

Check out this episode from The RE Junkies podcast—it's about a year old but still completely relevant.

Whether you're a seasoned investor or just starting out, you'll find valuable insights as I share opportunities in the real estate market that others might overlook.

Tune in to learn more about making smart choices and growing your real estate portfolio effectively. (Don't miss out on part 2!)

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/join-group?el=p

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Starting Over In A New City

Cole Ruud-Johnson — Thu, 18 Apr 2024 08:30:00 -0700

Starting over in a new city comes with many challenges.This episode dives into a framework aimed at helping you prioritize your first steps towards building a great business from scratch.

Whether you're an aspiring entrepreneur, a dedicated professional, or simply seeking inspiration to rise above your challenges, this show is a highly recommended.

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/join-group?el=p

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Leadership That Creates 7-Figure Companies

Cole Ruud-Johnson — Mon, 15 Apr 2024 08:30:00 -0700

Leading a business is a privilege that you have to earn everyday for the people that show up to work for you.

Knowing your role as the head of a company and approaching leadership the right way determines the health of your business.

If you're looking to improve your business, this episode is for YOU.

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/join-group?el=p

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Who You Should Hire Next

Cole Ruud-Johnson — Thu, 11 Apr 2024 08:30:00 -0700

There's a clear defined way to be successful when building your off-market real estate business when moving out of each plateau and bottleneck you face.

The timing of when you hire is just as crucial as the who you decide to onboard in the sequence that you do.

I encourage you to put these ideas into action!

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/join-group?el=p

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The Pyramid of Scaling

Cole Ruud-Johnson — Mon, 08 Apr 2024 08:41:21 -0700

If you want to get to multiple 7-figures successfully in real estate, you have to tackle the multiple layers or stages to consider, each building upon the one before it.

I'll be breaking down each stage of the pyramid understanding what it involves and how to effectively tackle them. Let's dive in!

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/join-group?el=p

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The 5 Hires You Need To Make Next

Cole Ruud-Johnson — Thu, 04 Apr 2024 16:18:53 -0700

If you're in a stage in your business to be able to make foundation core hires in your company, knowing who to hire next can set your company up for success.

Today's show is all about giving you the insights you need on strategic hiring—covering everything from the essential do's and don'ts to the key roles that could take your business to the next level.

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/join-group?el=p

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Things I Wish I Knew 7 Years Ago

Cole Ruud-Johnson — Mon, 01 Apr 2024 08:30:00 -0700

This episode is all about what I wish I knew when I started my business.

I've learned that to grow fast, you either spend time figuring things out or invest in learning from those who already know.

I'm going to share the key moments and lessons from my journey with you, lets dive in!

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/join-group?el=p

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How a 25-Year-Old is Redefining San Diego Real Estate ft. Justice Rodgers

Cole Ruud-Johnson — Thu, 28 Mar 2024 08:30:00 -0700

Today in the show we're featuring a special guest, Justice Rogers, a 25-year-old real estate broker who's making waves in San Diego.

You'll hear about Justice's success story journey, everything from the challenges of starting out, the excitement of closing off-market deals, to innovative approaches that have led to his success in the competitive world of real estate.

Whether you're in the industry or just love a good success story, this episode is jam packed with valuable insights, practical tips, and a good dose of inspiration.

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/free-guide

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Scaling Down For More Success

Cole Ruud-Johnson — Mon, 25 Mar 2024 08:29:36 -0700

When it comes to building a business, scaling up might not be the only path to growth. Sometimes, scaling down helps you tighten your systems and operations, which can actually prepare you to exceed your current limits down the line.

I go into detail with Tucker Merrihew in an episode we recorded earlier from his show. Grab a coffee lets jump in.

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/free-guide

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The $1,000,000 Investor Toolbelt

Cole Ruud-Johnson — Thu, 21 Mar 2024 08:30:00 -0700

In this episode we’ll be covering the ultimate real estate tool belt that will allow you to do what you want and scale your business to $1,000,000 and beyond.

Excited to dive into this topic with you guys, let’s go!

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/join-group?el=p

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Curing Real Estate Agent Syndrome

Cole Ruud-Johnson — Mon, 18 Mar 2024 08:44:31 -0700

There are a few common challenges real estate agents face that I want to go over during this show which will help you create a business that does real estate deals rather than you constantly chasing.

Lets get right into it!

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/join-group?el=p

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How a 24 Year Old Built A Thriving Wholesale Business

Cole Ruud-Johnson — Thu, 14 Mar 2024 08:30:00 -0700

Today, we're tackling a big topic: preparing your business for any market condition. It’s all about making smart moves now to not just get by, but actually thrive when the economy takes a hit.

I’ll be sharing some insights on how to build a strong foundation for your success during these challenging times. Lets dive in!

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/join-group?el=p

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The Wholesaling Machine [Chasing Freedom Show]

Cole Ruud-Johnson — Mon, 11 Mar 2024 08:30:00 -0700

Coming back to a gem from a previous Chasing Freedom Show episode, we dive into an unfiltered conversation about real estate secrets and guiding you through the art of constructing your Wholesaling Machine.

Grab a coffee lets dive in!

Make sure to follow Noah @noahevans_realestate and check out our website ChasingFreedomRE.com

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/join-group?el=p

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How People Can Scale Faster Than Anything

Cole Ruud-Johnson — Thu, 07 Mar 2024 09:06:13 -0800

At the end of the day, Business is 1000% about one thing: PEOPLE.

You could have the fanciest strategy or the coolest product, but big companies are built by great people and what truly will help you scale your company.

Excited to hop on this episode with you all!

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/join-group?el=p

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What Am I Building? (How Am I Getting There?)

Cole Ruud-Johnson — Mon, 04 Mar 2024 08:30:00 -0800

Today's show is gonna be a bit different. I haven't really talked much about myself and what I'm working on. So in this episode, I'm laying it all out – my vision to grow my companies, how I plan to build wealth, and the 5-10 year roadmap I have for my businesses.

Stick around for a personal chat and what's cooking behind the scenes!

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/join-group?el=p

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The Importance of Connection and Communication PT.2 [Investing For Freedom]

Cole Ruud-Johnson — Thu, 29 Feb 2024 08:30:00 -0800

In this episode of Investing for Freedom, I sit down with Elliot Smith and Mike Ayal as we discuss our past, share stories that have shaped us and uncover some of the significant challenges we've encountered on our journey.

Don't forget to catch part two for more insights into our experiences!

👇🏻 Claim your FREE copy of the blueprint that allows us to generate 30-100 leads daily:

https://www.offmarketoperator.com/join-group?el=p

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The Importance of Connection and Communication PT.1 [Investing For Freedom]

Cole Ruud-Johnson — Mon, 26 Feb 2024 09:08:05 -0800

Don't forget to catch part two for more insights into our experiences!

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Will You be in Business THREE Years From Now?

Cole Ruud-Johnson — Thu, 22 Feb 2024 08:30:00 -0800

Most business eventually go out of business.

In this episode, we'll break down the three main reasons why this happens. I'll share some advice on how to avoid these pitfalls and keep your business going strong three years from today.

By the end of the show you'll be able to put these ideas into practical action. Let’s dive in!

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How to Continue Expanding Your Toolkit

Cole Ruud-Johnson — Mon, 19 Feb 2024 08:30:00 -0800

In a business where pipelines and market cycles play a crucial role, it requires a constant effort to stay equipped with the right tools for scaling up.

Our guest, Rachel Olson, is a Broker and investor based in Seattle, and she's got some valuable insights to share. We dive into strategies, and swapping stories that can make a big difference in your business journey.

Grab a coffee and tune in!

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How to SCALE a Wholesale Business that Serves Your Lifestyle

Cole Ruud-Johnson — Thu, 15 Feb 2024 08:30:00 -0800

Episode #173 - Collecting Keys - Real Estate Investing Podcast

Systems and leverage have been a huge game changer for me. In this episode of the Collecting Keys Podcast we'll explore these two aspects diving into things like hiring the right people and effective time management.

Later in the show I also share some practical advice on growing your real estate business without letting it take over your life.

Excited to dive into this one!

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The Freedom Point - $250,000 Per Year

Cole Ruud-Johnson — Thu, 08 Feb 2024 08:30:00 -0800

For many people, hitting the $250,000/yr mark is the number people usually feel financially free. But a lot of folks I've met never quite reach this point because they're constantly chasing after the next big deal.

When you have a clear picture of where you want to end up, and then figure out what steps you need to take to get there, you can accomplish so much more.

Looking forward to dive into this episode with you all!

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Stop Focusing on Real Estate

Cole Ruud-Johnson — Mon, 05 Feb 2024 12:52:28 -0800

One of the biggest ways to expedite and fast line your growth is by taking the blinders off of real estate and thinking wider about business.
Sometimes we have to zoom out and look at this as a business where real estate is our product, and by looking at it this way, we can build a business that can grow.

Today's show is a great one!

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2023 Kicked Our A**

Cole Ruud-Johnson — Thu, 01 Feb 2024 08:30:00 -0800

If you're a real estate broker or investor, 2023 might have thrown some challenges your way (I know it did for me).

In this episode I want to dive into reframing for 2024 and building a robust business that can scale in any interest rate environment and market cycle.

Let's turn those past challenges into valuable lessons for a successful and uplifting year ahead!

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A MASTERCLASS On Multifamily Direct To Seller Marketing (Multifamily Wealth Podcast: Ep. #149)

Cole Ruud-Johnson — Mon, 29 Jan 2024 14:33:06 -0800

A few months ago, I had the privilege of being featured on Episode #149 of the Multifamily Wealth Podcast, hosted by Axel Ragnarsson.

Axel and I dove into the world of multifamily direct to seller marketing, breaking down everything I know and sharing some useful insights.

Hope you can take away from this episode!

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A Peek Into How I Structure My Days (Q&A)

Cole Ruud-Johnson — Thu, 25 Jan 2024 08:30:00 -0800

Every now and then, I like throwing out Q&A’s to see what my audience is interested in.

What I noticed during this session was that many are actually curious as to how I structure my work.

We’ll breakdown how to theme your days, how to build your calendar, and how scale your business to new heights. Enjoy!

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3 Steps To a Business You Enjoy Running

Cole Ruud-Johnson — Mon, 22 Jan 2024 09:30:04 -0800

How do you create a business you love so much you don't want to sell?

In this episode it's exactly that. The real way to know if a company is an asset people want is if you enjoy the company so much, you wouldn't want to sell it.

Hope you can pull insights for this episode. Time to get after it!

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Staying Sane While Running A Business

Cole Ruud-Johnson — Thu, 18 Jan 2024 08:30:00 -0800

The truth is, every person you look up to are losing more than they are winning, they just don’t post it online.

I think it’s important we talk about these things on how we resolve and stay balanced as business owners. 96% of the time you’ll feel like your failing, you go to sleep stressed and anxious but you are not alone.

Keep going.

What’s hard today won’t feel hard a year from now.

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Cheat Codes to Grow to $150,000+ Per Month

Cole Ruud-Johnson — Mon, 15 Jan 2024 08:30:00 -0800

46% of licensed Realtors didn't do a single transaction in 2023?!

In this episode, I'll walk you through the process of growing a real estate business, from the early struggles of reaching your first $15,000 a month to tackling plateaus at different levels. We'll break down the strategic hires, deal-finding techniques, and practical steps to build your company.

I hope you find this helpful for improving your business!

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What Does Scale Mean

Cole Ruud-Johnson — Thu, 11 Jan 2024 08:30:00 -0800

I've noticed lately that there are misconceptions about scaling your business and what that actually means for you.

Scale in a business, specifically a real estate business means more profit, not more revenue. This will boil down to paying attention to your bottom line. Your true take home, and not just playing business for your ego.

Very excited to dive into this topic hope you all enjoy!

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The Many Paths to BROKE

Cole Ruud-Johnson — Mon, 08 Jan 2024 08:03:48 -0800

If I want to destroy my business and go BROKE, what would I do?

In this episode, I'll share how inverted thinking will help you grow your business. Learn to look at a problem or decision from the opposite point of view and consider how to avoid failure, rather than focusing on achieving success.

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Taking Risks & Investing In Yourself (Part 2)

Cole Ruud-Johnson — Thu, 21 Dec 2023 08:23:17 -0800

Part 2 of the Level Up REI Show #47 show where I share the defining moments I’ve had to make in order to be able to build a REAL business for myself.

While my companies have developed since I continue to uphold the same concepts and beliefs.

I hope this episode encourages you to go after the life you want!

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Taking Risks & Investing In Yourself (Part 1)

Cole Ruud-Johnson — Mon, 18 Dec 2023 14:47:20 -0800

During this recording from last year on the Level Up REI Show #47, I share the defining moments I’ve had to make in order to be able to build a REAL business for myself.

While my companies have developed since I continue to uphold the same concepts and beliefs.

I hope this episode encourages you to go after the life you want!

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5 Mental Frames That Will Change The Game For You

Cole Ruud-Johnson — Thu, 14 Dec 2023 08:30:00 -0800

This month of December I typically take time to reflect on my thoughts, theories, and what I intend to communicate as we approach 2024.

The 5 frameworks I share during this episode has paid off for myself and other’s I’ve worked with in any business, especially in real estate.

Hope you can take away from this pushing towards the new year!

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5 Key Focus Areas for Investors Entering 2024

Cole Ruud-Johnson — Mon, 11 Dec 2023 10:06:52 -0800

Across the hundreds of businesses I’ve worked with there are common things I’ve found that investors can easily adjust to control to have a healthy real estate business that can scale.

I wanted to make this a reflective episode that way we can close the year right and make sure we are headed into the right direction into the new year!

Excited for you all to tune in to this episode!

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How to Generate Off-Market Deals on Autopilot (PT. 2)

Cole Ruud-Johnson — Mon, 04 Dec 2023 09:20:09 -0800

This live webinar I hosted recently teaches you how to create your own off-market lead machine that will generate daily leads in any asset class.

Hope you enjoy and if you found this video was valuable, send this to someone you want to see win!

Follow me on IG (@coleruudjohnson) and stay tuned for the next event on December 10, 5pm PST!

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How to Generate Off-Market Deals on Autopilot (PT. 1)

Cole Ruud-Johnson — Thu, 30 Nov 2023 10:37:38 -0800

This live webinar I hosted recently teaches you how to create your own off-market lead machine that will generate daily leads in any asset class.

If you found this video was valuable, send this to someone you want to see win!

Follow me on IG (@coleruudjohnson) and stay tuned for the next event on December 10, 5pm PST!

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From working w/ Grant Cardone to $18M+ in Real Estate Deals | Gabe Bowling

Cole Ruud-Johnson — Fri, 24 Nov 2023 08:30:00 -0800

What does the end goal look like in your business?

For our special guest today, Gabe Bowling, it’s building an indestructible business that can operate without you and will last for generations.

We'll be diving into his experience in working w/ Grant Cardone all the way to buying $18,000,000+ in Real estate.

Excited for you all to tune in to this episode!

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You're Solving The Wrong Problems

Cole Ruud-Johnson — Mon, 20 Nov 2023 08:30:00 -0800

In today's show I dive in on a common mistake I see many real estate investors which is solving for problems you haven't had the right yet to solve.

Every business faces different challenges at different stages of growth. The key is to tackle the issues that matter at your current stage instead of going after everything at once. Doing this will allow you to actually make progress in growing your business instead of spinning in circles on a hamster wheel.

I hope you get some good insights from this episode!

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Chasing Down $100,000 Assignment Fees

Cole Ruud-Johnson — Thu, 16 Nov 2023 07:00:00 -0800

I got a question on my DMs saying “How do I make $100k on 1 deal?”

These 3 things I’m gonna share in today’s show will make you attract $100k+ deals in real estate.

I hope you got some value in this!

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Stop Thinking Like an Investor

Cole Ruud-Johnson — Mon, 13 Nov 2023 07:00:00 -0800

If you’re a real estate investor, you’re losing millions of dollars by not doing these..

In today’s episode, I shared 5 important basic business principles that will help you achieve your desired success.

Apply these principles and witness your real estate business ascend to new heights.

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How To Build A $50k/Month Business Step-by-Step

Cole Ruud-Johnson — Thu, 09 Nov 2023 07:00:00 -0800

Javier built a $50k/month business in 5 months that anyone can replicate.

In today’s episode, I’m going to share an actionable blueprint and show you exactly how to do that step-by-step.

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Your Net Worth IS NOT Your Human Worth

Cole Ruud-Johnson — Mon, 06 Nov 2023 07:00:00 -0800

In a world often driven by financial success and material wealth, it's easy to forget that our true value as individuals extends far beyond the numbers in our bank accounts.

This episode is dedicated to the memory of Artem Tepler, a real estate investor, great entrepreneur, & a good friend of mine who sadly passed away in November of this year.

Toughest episode to film. I trust that you gain valuable lessons on this one.

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Relationship Equity in Real Estate

Cole Ruud-Johnson — Mon, 30 Oct 2023 07:00:00 -0700

People scale a lot faster than money and knowledge. Relationships gotten me 10x further than I would be at my age and career.

In today's show, I shared unfiltered and my genuine thoughts on the importance of showing kindness & being like-able as an individual, as well as the value of building relationships with friends, mentors, and business partners.

Some raw gems on this one. I hope that valuable lessons were gained from today's show!

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How to Create a Real Estate Business That Can Survive with 10% Interest Rates

Cole Ruud-Johnson — Thu, 26 Oct 2023 07:00:00 -0700

Whether you're a real estate agent, developer, flipper, wholesaler and you want to build a bulletproof real estate business, first you have to understand, Marketing.

In today's episode, We'll dive deep into how do you make your business recession resilient, 10% environment resistant, etc.

I provided valuable insights on this episode that can elevate your real estate game to the next level. A must watch.

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Increasing Profit by Creating a Referral Network

Cole Ruud-Johnson — Mon, 23 Oct 2023 07:00:00 -0700

Setting your business apart from the rest involves going the extra mile and implementing extraordinary measures, which can help your business rise above the real estate game.

In this episode, I discuss innovative strategies for scaling your real estate business through effective marketing including VSLs, video postcards, and by building a referral network to make your business stand out from its competitors.

My favorite episode up to date. I encourage you to put these ideas into action!

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Building a PROFITABLE Real Estate Business

Cole Ruud-Johnson — Thu, 19 Oct 2023 07:00:00 -0700

At 25 years old, my companies do over $4,000,000 per year and that's cool but why does that matter? The truth is, all these numbers you see online, a lot of it is B.S.

Today, I am diving in to how do we maximize profit in a business to ensure you're actually making money.

Apply these insights I've provided in this episode and put them into action!

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Cold Calling To Millions

Cole Ruud-Johnson — Mon, 16 Oct 2023 07:00:00 -0700

Cold calling made me over $5,000,000 since I turned 18 and dropped out of college.

In this episode, I'll be providing you with a step-by-step guide on the process of Wholesaling Real Estate.

Whether your budget is limited or substantial, this show is gonna walk you through how to cold call successfully in order for you to take your business to the next level and rely on a marketing channel with long-lasting effectiveness.

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The 100 Deal Per Year Tech Stack

Cole Ruud-Johnson — Thu, 12 Oct 2023 07:00:00 -0700

I’ve made millions of dollars in real estate and to be honest with you, the main thing that separates myself and my company has been our tech stack and how we use tools and software's to get ahead with our competition.

In today’s show, I'm here to discuss the complete tech stack – the technologies, systems, and automation solutions that allows you to scale, whether you're engaged in residential or commercial real estate, flipping properties, developing, wholesaling, or any other venture.

A must watch episode! This is the complete tech stack to head you in the direction you want to go.

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Creating Free Deal Flow

Cole Ruud-Johnson — Mon, 09 Oct 2023 07:00:00 -0700

At the end of the day, if you can build a supplemental, profit-centered pipeline in top of your direct response pipeline, you can create a profitable business that is scalable and you enjoy running.

The essence of this show revolves around on how do we create deal flows on our business for us not to become "hustlers" and eventually turn into effective "operators" and "architects" of our businesses. It's about crafting businesses that work for us, not the other way around.

I hope this episode inspires you to go after the life you aspire to achieve.

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Everyone Is Getting Their Ass Kicked

Cole Ruud-Johnson — Thu, 05 Oct 2023 08:00:00 -0700

Real estate agents, investors, and individuals across the board are facing significant challenges from various angles.

In today's episode, I discuss about handling various business challenges, the balance of multitasking, and navigating both the micro and macro aspects of real estate and economic environment.

This is one of my favorite shows to record, it's just raw, vulnerable & honest.

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Hustler to LEADER

Cole Ruud-Johnson — Mon, 02 Oct 2023 08:00:00 -0700

Being a leader is one of the main things you have to do if you want to climb that ladder and build a company that does real estate deals.

I often discuss the transition from being a "hustler" to becoming an "operator" and ultimately an "architect". And in this episode, I share some of my real life experiences and valuable insights about becoming a LEADER.

Whether you're an aspiring entrepreneur, a dedicated professional, or simply seeking inspiration to rise above your challenges, this show is a highly recommended.

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Themes From Building Four 7 Figure Companies

Cole Ruud-Johnson — Thu, 28 Sep 2023 08:00:00 -0700

What steps do you actually need to take it to the next level?

In this episode, I talk about a couple of concepts across the four 7 figure businesses that I've started, bootstrapped and scaled. Very applicable lessons no matter where you are at your journey.

I hope this show helps you conceptualize of what potential bottleneck that you're missing and you need to be taking!

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Why You Might Be Failing In Your Real Estate Business

Cole Ruud-Johnson — Mon, 25 Sep 2023 08:00:00 -0700

In order to run a successful RE business, instead of just doing daily busyness, YOU have to slow down.

Taking a step back at times in your business is essential for gaining a broader perspective in the long run.

In today's show, I shared my experiences and talked about the core 4 tenants of why you might be failing in your real estate business, why you're not where you think you should be in your company.

If you're looking to improve your business, this episode is for YOU.

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How To Hire Key Players For Your Company

Cole Ruud-Johnson — Thu, 21 Sep 2023 11:00:00 -0700

In today's episode, we dive deep into hiring key players for your company. I believe that your team's success depends on the people you bring onboard and in this show, I shared some strategies and insights you need to make the right choices.

Whether you're a startup looking to build a dream team or an established business aiming to strengthen your workforce, this episode is a must-watch!

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Should Investors Create Social Media Content? (Q&A)

Cole Ruud-Johnson — Mon, 18 Sep 2023 08:00:00 -0700

Should you waste your time creating social media content if you're an investor? I answer this, and other common questions I get from listeners and followers in this show.

Whether you agree or not on creating, you ARE consuming non-stop.

This show is one you do not want to miss!

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Why Most Investors Can't Sell Deals

Cole Ruud-Johnson — Thu, 14 Sep 2023 08:00:00 -0700

Real estate is cyclical, yet most investors don't change their strategies when it comes to selling their inventory, EVER.

In this episode, I talk about the same strategies that have allowed us to maintain a 90%+ contract-to-close rate, an incredible brand, and reputation, and that's allowed me to get on shows like Bigger Pockets.

The value and ROI a good brand creates, in our small world of real estate, is impossible to comprehend. In this episode, I do my best to help you understand just that.

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Cold Calling to Millions (Bigger Pockets Episode 444)

Cole Ruud-Johnson — Thu, 07 Sep 2023 08:00:00 -0700

Cold calling has been the base of my companies for years, at 19, I chose to master ONE marketing channel, and have built several businesses around that one marketing channel.

In this episode, I go into that and much more.

Enjoy! This is from my Bigger Pockets episode with Brandon Turner live from his sea shed in Maui, Hawaii.

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Working Less to Make MORE Money (Productivity & Scaling)

Cole Ruud-Johnson — Mon, 04 Sep 2023 09:00:00 -0700

We all start out hustling for deals, chasing the next check, and trying to pay our bills.

Eventually, the thing that got us to where we are becomes the thing that prevents us from getting to the next level.

In order for the CEO version of you to appear, the hustler has to die.

In this episode, two AWESOME guests join me and we explore this topic at length, and what's helped me in my journey.

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Building to 7 Figures with Ryan Pineda

Cole Ruud-Johnson — Thu, 31 Aug 2023 08:00:00 -0700

This podcast was from about 18 months ago, but still rings true nonetheless.

Ryan & I explore scaling, growing in real estate, and my journey getting there.

Hope you enjoy this episode!

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Building a COMPANY That Buys Real Estate

Cole Ruud-Johnson — Mon, 28 Aug 2023 08:00:00 -0700

Do you feel stuck on the deal hamsterwheel?

I've been there, and most people you look up to have been there.

Most people can hustle their way to making money in real estate, but long term sustainability and success comes down to building a company that does real estate deals, rather than spinning your circles and doing it all yourself.

In this episode, I give you the EXACT blueprint to do this!

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Passive Income Is Bulls***

Cole Ruud-Johnson — Thu, 24 Aug 2023 08:00:00 -0700

You know the picture that's been marketed to you your whole life, the mimosa on the beach..

It doesn't exist, and your "heroes" aren't waiting for you on that beach.

They are in the office, every single day, even when they don't have to be. I hope this episode helps you cut through the noise, keep your head down, and focus on doing the boring work day in and day out.

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50+ Units Before Turning 21 Years Old With Caleb Hommel - Pt 2

Cole Ruud-Johnson — Mon, 21 Aug 2023 08:00:00 -0700

Finding off-market deals is what we teach.

But.. what do you do with those deals?

Well, Caleb mastered sell financing, and by before turning 21 had a portfolio of over 50 multi-family units.

The simplicity & mastery Caleb shows over his craft is mind boggling.

Must watch episode!

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50+ Units Before Turning 21 Years Old With Caleb Hommel - Pt 1

Cole Ruud-Johnson — Thu, 17 Aug 2023 08:00:00 -0700

Finding off-market deals is what we teach.

But.. what do you do with those deals?

Well, Caleb mastered sell financing, and by before turning 21 had a portfolio of over 50 multi-family units.

The simplicity & mastery Caleb shows over his craft is mind boggling.

Must watch episode!

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The Wholesale To Multi-Millions Plan - Pt 2

Cole Ruud-Johnson — Mon, 14 Aug 2023 08:00:00 -0700

Many of us want to create a business that sells real estate by flipping and wholesaling, rather than doing the flipping and wholesaling ourselves.

Our guest today, Logan Haskett, is known for successfully achieving this and making a profit from it.

Having a real estate company that makes millions is impressive, but making a real profit from it is a challenge that most "experts" struggle with. Logan has managed to do it.

Today's show is a great one!

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The Wholesale To Multi-Millions Plan - Pt 1

Cole Ruud-Johnson — Thu, 10 Aug 2023 08:00:00 -0700

Many of us want to create a business that sells real estate by flipping and wholesaling, rather than doing the flipping and wholesaling ourselves.

Our guest today, Logan Haskett, is known for successfully achieving this and making a profit from it.

Having a real estate company that makes millions is impressive, but making a real profit from it is a challenge that most "experts" struggle with. Logan has managed to do it.

Today's show is a great one!

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Mastering Flipping & Wholesaling PROFITABLY - Pt 2

Cole Ruud-Johnson — Mon, 07 Aug 2023 08:00:00 -0700

So many of us want to build a business that flips & wholesales real estate instead of flipping and wholesaling real estate ourselves.

Today's guest, Greg Helbeck has built a name for himself on the fact that he's been able to do this and do it profitably.

Running a 7 figure real estate company is cool, but doing it and ACTUALLY taking home meaningful profit is what most "gurus" can't do. Greg figured it out.

Today's show is a great one!

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Mastering Flipping & Wholesaling PROFITABLY - Pt 1

Cole Ruud-Johnson — Thu, 03 Aug 2023 08:00:00 -0700

So many of us want to build a business that flips & wholesales real estate instead of flipping and wholesaling real estate ourselves.

Today's guest, Greg Helbeck has built a name for himself on the fact that he's been able to do this and do it profitably.

Running a 7 figure real estate company is cool, but doing it and ACTUALLY taking home meaningful profit is what most "gurus" can't do. Greg figured it out.

Today's show is a great one!

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Is It Time to Hire?

Cole Ruud-Johnson — Mon, 31 Jul 2023 08:00:00 -0700

"Should I hire a sales manager?"

A question I got last week..

My answer might surprise you. I'm a big believer in following the "Hiring Ladder," which I talk about in-depth in this episode. If you're struggling to find the right hires or keep them long-term, this episode is for YOU.

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State Department to 7 Figures (Jon Matzner) - Pt 2

Cole Ruud-Johnson — Thu, 27 Jul 2023 08:00:00 -0700

This week's show is one of my favorites to date.

I sat down on my floating "studio" with Jon Matzner, a friend & mentor whose years in the CIA & with the state department have helped him develop an understanding of people, processes, & systems.

This is a two-part interview, I hope you enjoy Jon's perspective on scaling & overseas talent!

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State Department to 7 Figures (Jon Matzner) - Pt 1

Cole Ruud-Johnson — Mon, 24 Jul 2023 08:00:00 -0700

This week's show is one of my favorites to date.

I sat down on my floating "studio" with Jon Matzner, a friend & mentor whose years in the CIA & with the state department have helped him develop an understanding of people, processes, & systems.

This is a two-part interview, I hope you enjoy Jon's perspective on scaling & overseas talent!

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Q&A - Raw & Real Personal Questions

Cole Ruud-Johnson — Thu, 20 Jul 2023 08:00:00 -0700

This is a Q&A show..

BUT, this episode of the show is less about real estate and more about the person you need to become to scale.

I hope you enjoy this format. If you don't let me know, so I don't give you stuff that you hate!

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Actionable Steps To Go From 50-100k / Month

Cole Ruud-Johnson — Mon, 17 Jul 2023 08:00:00 -0700

Last week I went over how to get from 0-50k / month in your real estate business...

This week I'm talking about how you can become a 7 figure business owner in your real estate business.

If you're ready to play the strategy game and not the hustler game, this show is for you!

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You SHOULD be Bored

Cole Ruud-Johnson — Thu, 13 Jul 2023 08:00:00 -0700

Are you bored with your business?

GOOD. If you're not, you SHOULD be.

Today we explore what's allowing me to scale my companies to 8 figures and beyond. PS - you can implement this right away!

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Actionable Steps To Go From 0-50k / Month

Cole Ruud-Johnson — Mon, 10 Jul 2023 08:05:54 -0700

The BIG question..

How do I start making good money from my real estate business ASAP?

That is what we explore in today's show. This is one of my personal favorites to date!

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Are You Building Busyness or a Business?

Cole Ruud-Johnson — Mon, 03 Jul 2023 23:40:57 -0700

If you are like most business owners, especially real estate business owners, you are probably building BUSYNESS, not a Business.

In this episode, I walk you through what I'm learning on solving bottlenecks and building a real business, not just more busyness for myself.

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8 Figures With Short Term Rentals (Blake Rocha) - Pt 2

Cole Ruud-Johnson — Thu, 22 Jun 2023 07:00:23 -0700

This week brings a break in our normally scheduled programming.

We bring on an incredible guest this week, someone who has mastered both social media and the short-term rental game.

Listen in to this week's episode, which will be broken up into Pt. 1 & Pt.2 and find out how Blake built his empire!

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8 Figures With Short Term Rentals (Blake Rocha) - Pt 1

Cole Ruud-Johnson — Mon, 19 Jun 2023 09:00:55 -0700

This week brings a break in our normally scheduled programming.

We bring on an incredible guest this week, someone who has mastered both social media and the short-term rental game.

Listen in to this week's episode, which will be broken up into Pt. 1 & Pt.2 and find out how Blake built his empire!

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You're Overcomplicating This (I Promise)

Cole Ruud-Johnson — Mon, 12 Jun 2023 01:00:00 -0700

Today is not a real estate show.

Today is a reality check.

It's time to stop procrastinating. It's time to step up. It's time to delegate. It's time to move the needle forward.

I'm rooting for you this week.

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Geo Arbitrage & Real Estate

Cole Ruud-Johnson — Mon, 05 Jun 2023 01:00:00 -0700

Are your profit margins suffering?

Are you having trouble hiring?

Are you bogged down with mental tasks?

In this episode. We explore the globalization of the workforce, how that can work in your favor, and tactical steps to leverage that in your favor!

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Build a Business That Serves You

Cole Ruud-Johnson — Thu, 01 Jun 2023 01:00:00 -0700

Do you know what you're building and why you're building it?

In this episode, we dive deep into building a business that serves you, a schedule that serves you, guidelines to keep you accountable, and how to be "likable."

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5 Concepts To Remember

Cole Ruud-Johnson — Fri, 26 May 2023 01:00:00 -0700

FIVE takeaways from hanging out with some of the biggest players in real estate this week.

These are things I’m letting sync in again myself, all important!

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Stop Comparing Your Business

Cole Ruud-Johnson — Thu, 18 May 2023 01:00:00 -0700

If you’re going to compare your journey and business, you need to compare the WHOLE thing.

It’s never what it seems. Take inventory, and make sure you are playing this game for the right reasons. 👊

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The #1 Superpower You Can Develop In Real Estate

Cole Ruud-Johnson — Thu, 11 May 2023 01:00:00 -0700

The business owners you think are amazing have mastered this one thing..

That one thing is LEVERAGE and getting more output for their input.

Wherever you are in your business, being conscious of this, and getting more output for your time and money can help catapult you to the next level FAST.

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Solving REAL Bottlenecks For Growth

Cole Ruud-Johnson — Mon, 08 May 2023 01:00:00 -0700

Emails, Slack, Paying Bills, Facebook, & Instagram is NOT meaningful work.

In real estate specifically, we're in a competitive game. We need to be solving for the variables and bottlenecks that actually matter!

Slow down, identify the bottleneck you have, and ruthlessly attack it this week!

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It's Not Hard To Separate Yourself

Cole Ruud-Johnson — Thu, 04 May 2023 01:00:00 -0700

There's no "secret" information.

We're all calling the same lists, using the same marketing channels, and talking to the same sellers.

So, why would a seller choose to work with you? And why would a buyer prefer to work with you? That's what today's show is about. Let's talk about going from good, to GREAT!

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Quickest Path to Scale (For Real Estate Investors)

Cole Ruud-Johnson — Mon, 01 May 2023 01:00:00 -0700

We're all worried about marketing, sales, and better processes.

Those are all great. But my favorite lever to pull is what I call "Relationship Capital."

This episode is dedicated to exactly that, levers you can immediately pull inside of your business to create a brand, reputation, and friendships that will help you thrive!

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What's actually going to help you do more deals?

Cole Ruud-Johnson — Thu, 27 Apr 2023 01:00:00 -0700

Are you wondering why your business isn't growing?

You're most likely not focusing on the actual constraints your business is facing.

What got you to where you are, isn't going to get you to the next level aka where you want to go!

It's time to focus on actual constraints and the work that will actually move the needle for your business!

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How To Not Ruin Your Reputation (Dispositions)

Cole Ruud-Johnson — Mon, 24 Apr 2023 01:00:00 -0700

Let's be honest..

Most people have had major trouble selling their deals off-market as the rates have rose.

I've packed $25,000+ of free info into this episode so you guys can sell any deal, and protect your reputation.

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Mindfluence Mastery & The Empowered Entrepreneur

Cole Ruud-Johnson — Thu, 20 Apr 2023 01:00:00 -0700

We all deal with similar mental roadblocks when starting and growing a business.

In reality, business growth rarely outpaces personal growth long-term.

A business & mental skills coach has changed my life tremendously, and today my personal coach shares some actionable tips for you guys!

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Q&A - This Is Why People Fail

Cole Ruud-Johnson — Mon, 17 Apr 2023 01:00:00 -0700

Back with another round of Q&A

In this episode, I take a super deep dive into three very common questions I've been getting lately.

This will have immediate impact for you and your business!

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Back To Zero - Starting From Scratch

Cole Ruud-Johnson — Thu, 13 Apr 2023 01:00:00 -0700

What if I lost everything??

This a common question I get asked, and a common theme I've pondered throughout the years.

Well, here's the inside scoop on exactly what I would do if that happened!

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Common Mistakes We ALL Make

Cole Ruud-Johnson — Mon, 10 Apr 2023 01:00:00 -0700

My FIRST Q&A Episode!

In this episode, we cover a few of the common things that investors go through when building their off-market companies.

These are things we've all faced, or will face on our journey to becoming off-market operators.

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Getting Rich With Virtual Assistants

Cole Ruud-Johnson — Thu, 06 Apr 2023 01:00:00 -0700

Last week, I talked about the importance of BUYING BACK YOUR TIME to climb the ladder from Hustler to Operator to Architect.

One of the best ways you can do that?

Hiring virtual assistants to crush administrative tasks.

Easy, right?

Actually, it can be – if you do it right. So in today's episode, I explain exactly how I hire and train overseas talent in my companies.

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Use Social Media Right & Make Millions

Cole Ruud-Johnson — Mon, 03 Apr 2023 01:00:00 -0700

No one uses business cards anymore.

In this episode, I take you on a deep dive on how you can use social media to do more deals, build a brand, and become a figure in your local real estate market.

Get into the game of social media, stop sitting on the sidelines!

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Creating a RE Business You Don't HATE

Cole Ruud-Johnson — Thu, 30 Mar 2023 01:00:00 -0700

Eventually, most RE investors find themselves running a business they don't like, and that's stealing their joy.

You didn't mean to get to this point, but you did..

In this episode, I take you on a journey to start BUYING BACK YOUR TIME.

It's time to let go of the vine!

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Partnerships & The Kiss Of Death

Cole Ruud-Johnson — Mon, 27 Mar 2023 01:00:00 -0700

This was a tough one. I want always to keep you guys, my fellow off-market operators, up to date on the behind-the-scenes of my growing empire of companies.

In this episode, I break down a recent partnership separation, what I think makes a good partnership, and the lessons I've learned.

This is one of the most common questions that I get, so I hope you guys enjoy it!

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The ONE Marketing Channel To Scale In 2023

Cole Ruud-Johnson — Thu, 23 Mar 2023 01:00:00 -0700

What's the ONE marketing channel to lock in on to blow up your business in 2023?

COLD CALLING.

Cold calling got me my first deal, my first 100k month, and changed my life forever.

Master this marketing channel, it will be forever loyal to you.

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Sourcing a Deal Per Day with James Dainard (Pt 2)

Cole Ruud-Johnson — Mon, 20 Mar 2023 02:00:00 -0700

How the heck does James reel in 30-40 deals per month in one of the country's most competitive markets? And what does he do with them?

That's the focus of Part 2 of my chat with James Dainard, recorded on our Belize business trip to the call center we co-own.

In just 20 minutes, we cover a wide range of subjects including:

The types of properties he targets
How he monetizes the same transaction multiple ways
How he structures and manages his construction crews
Personal wealth-building through rental properties
Managing risk
Building a strong local brand and reputation

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From Door Knocker to 9-Figure Boss: James Dainard's Journey (Pt 1)

Cole Ruud-Johnson — Mon, 20 Mar 2023 01:00:00 -0700

My friend, mentor and business partner James Dainard sits down with me in Belize to discuss his own journey from Hustler to Operator to Architect.

In Part 1, James shares how he got started door knocking, the first systems he put in place, how he lost $1 million in 5 months in 2008, and how that experience ultimately made him a smarter, more resilient, and wealthier businessman.

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Start with Data, People, and Speed

Cole Ruud-Johnson — Thu, 16 Mar 2023 01:00:00 -0700

To take the first step from Hustler to Operator, you have to understand and embrace these 3 key elements: Data, People, and Speed.

Today I explain what this means, plus I walk you through your foundational systems (CRM, internal communication, etc.). I also help you choose a data provider and recommend two marketing channels to focus on when starting out.

Then we dive into pulling lists, what to do with those lists, how to track down homeowner contact info, and how to reach out to them.

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Are You a Hustler, Operator, or Architect?

Cole Ruud-Johnson — Mon, 13 Mar 2023 01:00:00 -0700

Where are you on the real estate hierarchy? Today I set the stage by breaking down the 3 types of deal finders. The mission of this podcast is to move you up the ladder from Hustler, to Operator, to Architect.

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Start Here - Is This Show For You?

Cole Ruud-Johnson — Mon, 06 Mar 2023 07:06:51 -0800

In 5 minutes, I explain who I am, why you'd listen to me, and what's to come.

On board? Subscribe to Off Market Operator, coming March 13!

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