Steve Crabb and Tina Taylor host a live practice group focused on reframing mastery, beginning with global attendee check-ins and Steve’s upcoming trip to Crete amid an earthquake and tsunami warning used as a warm-up reframe. Steve asks, “What is the purpose of suggestion in trance?” and frames it as bypassing conscious limitations to evoke potential and create better mental maps, citing Erickson’s view of suggestibility as receiving impulses and the mind’s idio-plastic ability to change. He guides an ecological reframing exercise: identify a limiting belief, trace its origins and positive intention, uncover secondary gains, consider future costs, and generate alternative perspectives and options (requisite variety). Tina then teaches reframing with humor and respectful teasing, shares examples (including charging for “tea and biscuits,” smoking/weight-loss reframes, and a spider phobia breakthrough), and participants practice in small groups, reporting insights and shifts afterward.

00:00 Welcome and Roll Call
01:31 Holiday Prep and Tsunami Jokes
04:50 Theme Introduction Reframing Mastery
05:38 Big Question Suggestion in Trance
08:39 Maps of Reality and Suggestibility
12:41 Eliciting Goals and Listening Deeply
15:24 Limitations and Willingness to Change
19:22 Guided Ecological Reframing Exercise
27:35 Requisite Variety and New Options
32:15 Debrief Insights and Blog Mention
34:54 Tina on Reframing with Humor
41:12 Rapport Teasing and Client Change
43:31 Tea and Biscuit Pricing
46:31 Smoking Limitation Reframe
48:56 Spider Phobia Breakthrough
53:02 Group Reframe Exercise
55:09 Practice Debrief Insights
01:00:35 Live Reframes on Mic
01:11:05 Perfectionism and Next Steps
01:11:35 Feedback and Farewell

Steve and Tina host a live-streamed Q&A and share updates from their day-to-day lives before answering emailed questions, mainly from their Secret Agents Change membership. The month’s theme is relationships and gender, based on an interview Tina held with Gloria Hammett and trans woman Dr. Wendy Peters about how NLP coaches and hypnotherapists can best support trans and LGBTQ+ clients, emphasizing confidence, self-esteem, handling bullying, and avoiding imposing the practitioner’s map while listening for modal operators and influences from family and peers. They discuss young people identifying as trans, the possibility of body dysmorphia in some cases, and the importance of sticking to NLP change processes, well-formed outcomes, and ecology checks. They address marketing and referrals: many people don’t understand NLP/hypnosis and may avoid “mental health” language due to stigma, so practitioners should focus messaging on client benefits, demonstrate change work rather than explain it, and double down on what already produces referrals. They answer a case-related question about supporting a Muslim client navigating cultural identity, arranged marriage/divorce, and relationship expectations, again highlighting process-based coaching, clean questioning, logical levels, and ecology. Steve shares mixed experiences with formal paid networking groups—some low return and overly sales-driven, others collaborative and effective—stressing the value of presenting and giving audiences a “wow” demo, including a standout LinkedIn entrepreneurs event that led to significant work and a Sky TV opportunity. Tina answers questions about her painless childbirth work, noting her book is now available in French, differentiating her NLP/hypnotherapy-based approach from the Hypnobirthing franchise’s scripted model, and explaining how she positions her offer. They also discuss transitioning from employment to self-employment, exploring security values, readiness, and business skills, with Tina sharing how she left a banking role and scaled rates. Finally, they cover a claustrophobia case where progress is made but the young client isn’t following instructions, linking resistance to secondary gain and missed ecology issues, and preview a fears/phobias demo in an upcoming practitioner training. They close by promoting upcoming trainings and a three-day Business Alchemy event in Glastonbury with planned activities at Chalice Well.

00:00 Going Live Setup

01:10 Sunshine Small Talk

01:46 Tina’s Turkey Tale

03:18 Teenage Grandsons Update

05:19 Eurovision Banter

06:05 Membership Q&A Intro

06:57 Coaching Gender Issues

11:15 Don’t Impose Your Map

13:42 Youth Transition Stories

20:30 Marketing Pitch Advice

27:27 Culture Identity in Relationships

33:17 Networking Reciprocity Question

34:20 Networking Mixed Results

37:07 Best Groups Demonstrate

37:40 Speaker Wow Moments

40:15 Breakfast Clubs Authority

44:25 Niche Versus Franchise

50:34 Differentiate Your Offer

53:16 Quitting Job Security

57:42 Phobia Client Compliance

01:02:47 Ecology Checks Upfront

01:05:24 Wrap Up And Events

Steve and Tina go live to answer audience questions about coaching, therapy, and building a practice. They discuss giving clients “hope” as a way to create a crack in learned helplessness, focusing less on semantics and more on getting clients curious, playful, and willing to try something different, including occasional provocative approaches. They share examples of rapid change work, including a client who stopped drinking after a session, and how stage fright can be addressed using anchors, submodalities, and deep trance identification (DTI), with stories involving rock musicians and actors. They explain handling clients who bring a long list of issues by prioritizing, looking for connected root issues, and aiming for quick wins while setting realistic expectations about session length. Business and marketing topics include generating more inquiries through structured referral strategies, using a collaborative sales conversation process to prevent end-of-call objections (including ensuring decision-makers are present), and challenges of selling workplace wellbeing services in the UK, emphasizing ROI and supporting mental health first aiders/champions. They also cover working with children’s limited diets by training parents, and hoarding by identifying counterexamples and strategies without starting with home visits. The episode closes with updates on upcoming books, travel and trainings, a Mindvalley hypnosis course recording in Estonia, a webinar on hypnotic anesthesia from Italy, and invitations to a July Business Alchemy retreat in Glastonbury and an upcoming London practitioner training.

00:00 Going Live Banter

01:16 Updates Books Travel Courses

04:03 Client Hope Learned Helplessness

12:13 Provocative Hope Reframe

13:58 Stage Fright Anchors DTI

20:23 Actors Anxiety Role Switching

26:24 Getting More Client Inquiries

28:50 Selling Without Fear

29:06 Collaborative Conversation Framework

30:52 Decision Maker Commitment Question

31:42 Handling Objections Through Process

34:13 Kids Food Issues Train Parents

38:47 Hoarding Cases Avoid Home Visits

44:01 Workplace Wellbeing Pitching ROI

53:22 Choosing What To Treat First

59:42 Wrap Up Events And Goodbye

In this engaging episode, Tina and Steve connect virtually across the globe, with Tina in Orlando, Florida, and Steve in Surrey, UK, as they celebrate St. Patrick's Day. They discuss various topics including the impact of the past two years, the evolution and application of NLP (Neuro-Linguistic Programming), business growth strategies, and the importance of tailor-made approaches in coaching and therapy. They also answer community questions about best practices for referrals, effective networking, and working with clients experiencing trauma. Join them for an insightful conversation filled with practical advice, personal anecdotes, and reflections on their extensive experience in the field.

00:00 Introduction and St. Patty's Day Greetings

00:51 Reflections on Past Events and Changes

02:14 Technological Challenges and Natural Disasters

05:04 Current Training Environment and Attendees

06:19 NLP's Global Reach and Historical Context

09:56 Designing Your Bestselling Coaching Practice

13:54 The Importance of Client-Centric Service

24:24 Addressing Client Issues and Training Insights

31:13 Best Practices in Hypnosis

32:36 The Evolution of Coaching and Hypnotherapy

33:40 The Importance of Continuous Learning

36:28 Techniques for Trauma and Change Work

46:58 Automated Emails and Efficient Systems

49:43 Effective Networking and Referrals

59:27 Concluding Thoughts and Upcoming Events

In this live broadcast, hosts welcome the New Year 2022 with excitement and discuss their hopes for the upcoming year. They reflect on Owen's recent masterclass about storytelling and the hero's journey, sharing personal takeaways and key insights. Additionally, they talk about the importance of live events, audience engagement, and the pros and cons of recording sessions. The hosts answer a variety of audience questions, from the importance of having a supportive team to strategies for assessing clients. The session concludes with a preview of upcoming events and initiatives, including a retreat in Glastonbury focused on prosperity and abundance.

00:00 Starting the Live Stream
00:35 New Year Excitement
01:10 Technical Issues and Membership Perks
01:37 Insights from Owen's Masterclass
05:48 Upcoming Events and Guest Trainers
10:27 Building and Valuing a Team
20:35 Preparing for NLP Trainer's Training
31:28 Storytelling Practice for Orlando
32:40 Building Your Dream Support Team
36:58 Session Design Tips
46:10 Choosing the Right Clients
58:36 Upcoming Events and Announcements

00:00 Starting the Live Stream: Are We Really Live?

00:38 New Year Excitement and Reflections

01:13 Technical Issues and Membership Benefits

01:40 Insights from Owen's Masterclass

05:52 Upcoming Events and Guest Trainers

10:23 Building and Valuing a Team

20:32 Preparing for NLP Trainer's Training

31:39 Discovering the Story Cube App

32:44 Building Your Dream Support Team

37:01 Session Design and Time Management

46:14 Client Selection Strategies

58:41 Upcoming Events and Announcements

00:00 Starting the Live Stream

00:37 Matching Hoodies and Light Banter

01:19 Reconnecting with Old Clients

01:54 Health Fears and COVID-19

02:44 Empathic Stress and Social Media

04:34 Curiosity and Professional Qualities

08:32 Humor and Playfulness in NLP

12:40 Addressing NLP Skepticism

19:55 The Importance of Pre-Framing

30:07 Effective Demonstrations in NLP Training

32:29 Dealing with Skeptical People

34:13 Understanding Client Beliefs

38:37 Effective Marketing Strategies

45:16 Addressing Client Concerns

53:08 NLP Presuppositions and Resources

01:03:22 Final Thoughts and Upcoming Events

00:00 Introduction and Greetings

00:14 Discussing the Global Perspective

00:41 Halloween and Planetary Influences

02:16 Anticipation for the Holiday Season

05:10 Addressing Client Inquiries

06:46 Solution-Focused Therapy Approach

13:42 Creative Applications of NLP

21:37 Peak Performance and Personal Growth

28:23 Handling Addictions and OCD

36:33 Understanding Stress and Hair Loss

37:38 The Role of the Unconscious Mind

38:05 Client Case Studies and Stress Management

40:16 Healing and Self-Hypnosis

46:59 NLP and Decision Making

50:14 Interpreting NLP Differently

53:45 NLP Practitioner vs. NLP Coach

56:25 Origins and Evolution of NLP Presuppositions

01:04:05 Conclusion and Future Plans

This episode unpacks powerful techniques, including the AIDA framework for compelling introductions, the unique "Lamppost Technique" for confidently communicating your value, and the Client Certainty Framework for increasing conversion rates.

We also explore deeper clinical insights, revealing the critical connection between trauma and OCD behaviors, and share our no-nonsense approach to client compliance that dramatically improves outcomes.

Whether you're struggling with introducing yourself professionally, setting appropriate boundaries, or getting clients to follow through, this conversation delivers actionable strategies from seasoned practitioners who understand the real challenges of building a successful practice.

Between fits of laughter, we share stories from our first face-to-face training sessions (complete with elbow bump calibrations and sanitised handshake interrupts), while diving into powerful NLP timeline techniques that help navigate periods of transformation. From circular timelines to unusual past life regressions, this episode combines practical wisdom with the genuine joy of human connection.

Whether you're facing personal challenges or professional shifts, these timeline strategies offer valuable perspectives for managing change confidently and clearly. They are a perfect blend of timeless NLP insights and playful banter that remains as applicable today as when they were first recorded.

PS: The sound recording is a little bit glitchy :)

PPS: The event promoted at the end is over so please don't search looking for tickets :)

In this episode, we're exploring three powerful themes that emerged from a recent NLP MasterCLASS Practice Group Q&A session. 

First, we'll dive into well-formed outcomes - the four essential conditions that create lasting change. We'll look at how stating goals positively, having the right resources, making outcomes testable through all senses, and ensuring ecological alignment work together to transform our clients' results. 

Next, we'll tackle the increasingly common challenge of imposter syndrome, especially relevant since the shift to online work. You'll hear a personal story from my visit to Michael Neal's house that changed my perspective on launching programs, and we'll explore how to transform self-doubt from a barrier into a catalyst for growth. 

Finally, we'll break down the synergy between three powerful methodologies: NLP, NHR, and DHE. I'll share my unique "Venn diagram" approach to combining these methods for maximum impact in your practice. 

We'll also explore some fascinating case studies, including one where well-formed outcome conditions revealed crucial insights that completely shifted the direction of therapy. So whether you're an NLP practitioner, coach, therapist, or change work professional, this episode will give you practical tools to enhance your practice and create more powerful results for your clients. 

By using perceptual positioning you can explore an event from a different perspective, this process enables you to step back from your own mental map and get a distance from any emotions attached to it.  You can also use it to explore another’s map, gaining an insight into their thought processes.  When you use the third position you can review a meeting/situation to gain insight into what happened, looking at it as onlooker.  This is also a great position for becoming your own coach.

Some people will see the dog perfectly, it will be clear and they will notice the colour, size and everything about the pouch.  Others will have a very poor image and others will say they can’t see it.  They will say no matter how hard they try they just can’t imagine it; they can’t see it!

In this podcast Tina discusses Visualisation and give exercises to help improve your ability to visualise as well as increase your IQ.

Everything within your experience could be classed as an anchor, the words your reading here are an anchor for an experience of understanding.  Each word taking you through an unconscious process that enables you to interpret the words and find an understanding.

In this podcast Tina discusses anchoring, how they are created and also gives you an exercise to learn how to create a positive anchor for yourself

As you become more aware of how you do this it makes it easier for you to change the way you think about something, changing the way that you respond to the situations around you.

You can do this simply and easily with your language too.  This is the basis of personal change work, how you can learn to help someone with anxiety and fear change how they feel.

These thought processes contribute to how we feel and respond to the world around us. 

By becoming aware of these processes and what you do inside your mind you have more control of how you think about things, and the way you respond to situations.  

Rapport is about eliminating the differences between you and the person you are communicating with, it’s about being the same.  By adopting characteristics of another person you can create a sense of connection, a feeling of mutuality of like.  

Wouldn’t it be fabulous to be able to create and break rapport as needed?  

This podcast explains how to connect, create rapport.

NLP "modelling" means we learn from those who do things successfully and one way to achieve goals is to ensure your goals are "well formed".  

Tina Taylor explains what well formed goals are by following her simple instructions you can ensure that your goals are well formed and easily attainable.

In this episode, Tina Taylor explains where it evolved from, and explores some of the things you can do with NLP once you know-how. 

Discover some of the applications of NLP in your personal and professional life and ways to make seemingly incredible changes quickly.

NLP has been described as being the instruction manual for the mind and body this podcast series will cover real-life applications you can use what you learn immediately.

Please subscribe and share with others.

For information about NLP MasterCLASS practice groups and training events visit

www.nlpmasterclass.co.uk or e-mail Tina Taylor or Steve Crabb at info @nlpmasterclass.co.uk