Guest Links: Website: https://builderlync.com/

This episode covers practical, real-world ways roofing companies are using AI right now to automate non-revenue tasks and free up teams to focus on selling and customer experience. Brad Strawbridge walks through how he uses Claude Co-Work to build reusable workflows that automate everything from proposal creation to dispatching sales reps, how the teach feature lets you record clicks and turn any repetitive CRM process into a saved workflow you can trigger with a forward slash command or put on a schedule. He explains how he built Capital City University, a full training curriculum for roofing using Notebook LM with manufacturer materials and RCA-approved content uploaded as knowledge sources. The conversation also covers BuilderLync, an all-in-one CRM built specifically for roofers that replaces five or six separate tools, handling everything from AI-powered cold outreach and lead nurturing to scheduling, dispatching, supplements, bookkeeping, and payment collection. Brad shares his take on why newer roofing companies have a massive advantage right now by starting AI-first instead of trying to retrofit old processes, why the best way to use AI is to give it a ridiculous amount of context before asking for answers, and his five-year outlook on where roofing is headed with the Roofing Alliance bringing the trade into universities and driving technology adoption across the industry.

Guest Links:
Website: https://theroofingbizbroker.com/

This episode breaks down what is actually changing in private equity for roofing in 2026, why the easy “gold rush” era has cooled off, and what roofing owners need to understand before they assume a sale is guaranteed. It explains how a weaker recent roofing market, tougher integration lessons, and more mature buyers have made private equity groups significantly more selective, with many now looking for stronger EBITDA, more sustainable leadership structures, better earnings visibility, and businesses that operate like real transferable assets instead of owner-dependent lifestyle companies. The conversation dives into what buyers are getting pickier about, including sustainable growth, crisis resilience, variable cost structures, leadership depth, financial sophistication, and repeatable processes, while also unpacking the difference between being sold as a platform company versus an add-on and why those two paths come with very different risks and upside. The episode also explores the growing skepticism many roofing owners now feel toward private equity, why that fear is not necessarily a bad thing, and how sellers should respond by asking better questions about leverage, prior acquisitions, capital structure, management quality, and how buyers behaved during downturns. It also explains why the fine print matters as much as the multiple, why the wrong rollover structure can quietly destroy a deal, and why owners should never go into a transaction without strong legal and financial guidance. At the same time, the conversation makes the case that private equity is not the only buyer in town and not every buyer is the same, emphasizing that ethical, long-term-minded capital partners do exist—and that the real opportunity for good roofing companies is learning how to identify the right kind of partner before signing away the biggest asset they have ever built.

Guest Links:
Website: https://www.buccosroofing.com/
Franchise: https://franchise.buccosroofing.com/

This episode breaks down the real differences between franchising, private equity, and scaling a roofing company on your own, using Bucko’s Roofing as a case study in how systems, timing, and long-term philosophy shape the growth path. It explains how Bucko’s started with just $1,500, a LegalZoom filing, a used truck deal, and a single Craigslist lead that turned into 60 roofs in one neighborhood, then grew into a business now focused on franchising instead of selling to private equity. The episode dives into what franchise support actually solves for roofing owners marketing waste, vehicle decisions, process maturity, training systems, and scalability while also comparing that with the private equity model, where buyers typically want established companies, optimize EBITDA, and prepare for a future roll-up exit rather than building something from scratch. It also explores why private equity can be attractive financially yet still fail to align with operators who care deeply about customer experience, company identity, and long-term control. Beyond business models, the discussion gets into founder psychology, including how to avoid burnout, why some owners sell because of accumulated misery rather than lack of money, and how growth can be designed in a way that protects quality of life without killing ambition. It also unpacks recruiting, compensation, culture, integrity, training systems, and the importance of building a business around strong relationships with employees, manufacturers, suppliers, and local partners. Ultimately, this episode is a practical guide for roofing owners trying to decide whether they should stay independent, plug into a franchise, or position themselves for private equity and what each path really costs and rewards.

Guest Links:
Website: www.emergencytreereferralnetwork.com
Facebook: Emergency Tree Referral Network

This episode breaks down the hidden bottleneck after major storms that most roofers are not prepared for: trees on houses, and why that one issue can delay everything from tarping to inspections to full reconstruction. It explains Micah Wilson’s background as an insurance adjuster and storm contractor, how repeated hurricane and tornado deployments exposed the urgent need for fast, qualified tree removal, and how Emergency Tree Referral Network was built to solve that problem at scale by using roofing companies as first-in sales partners after storms. The episode dives into why local tree companies are often too booked, under-equipped, or not qualified for complex emergency removals involving cranes, power lines, and structural hazards, and why speed matters when water is actively entering a home. It also unpacks how the referral network works operationally, including out-of-state tree crews, response-time guarantees, roofer commissions, insurance billing, and the technology layer that routes jobs to the fastest available qualified partner. Beyond the tree-removal problem, the episode expands into broader storm preparation for contractors, including having crews, tarps, tools, trailers, and pay structures ready before hurricane or tornado season begins, plus the importance of documentation, Xactimate scope writing, and photo time stamps to get emergency mitigation work properly approved and paid. It also introduces a highly tactical roof maintenance program and “roof health score” concept designed to create recurring revenue, lock in future replacement work, and help homeowners understand storm wear long before full replacement is needed. Overall, this is a highly practical playbook for storm-focused roofers who want to be more prepared, more useful to homeowners, and better positioned to win work before competitors even understand the real bottleneck.

Guest Links:
Website: https://shingletomb.com

This episode breaks down how roofing companies can increase referrals and stay top-of-mind for 20 years by turning leftover shingles into a functional branded asset instead of letting the relationship die after the install. It explains the core problem most roofers ignore: homeowners are excited right after the job, but that energy fades fast, business cards get buried in junk drawers, and even good companies get forgotten when the next roofing issue shows up years later. The episode walks through the origin of Shingle Tomb, how it evolved from rougher early prototypes into a cleaner “briefcase-style” shingle storage box, and why the product works best not as a gimmick but as one piece of a broader referral system. It dives into how the box gives leftover shingles real homeowner value, why a branded leave-behind keeps the contractor visible in garages and storage areas for years, and how that visibility increases the odds of referrals, repeat calls, and word-of-mouth recognition. The conversation also gets tactical on broader referral strategy, including using Yeti cups and functional swag, QR-based referral systems, Facebook community presence, neighbor-to-neighbor introductions during the sales process, and making every part of the roofing experience feel more polished and memorable. It also covers the psychology of standing out in a crowded roofing market, why homeowners remember unique professional touches more than standard install quality, and how a few differentiated “over-and-above” moves can make a company more referable than competitors who all look the same. Overall, this episode is a blueprint for contractors who want to stop relying only on cold lead generation and build a referral engine through memorable systems, functional leave-behinds, and stronger long-term brand recall. 

Guest Links:
Website: https://ridethewave.info

This episode breaks down how Facebook groups can become one of the most overlooked lead-generation channels in home services when used with the right mix of community relevance, storytelling, and consistency. It explains how Daniel Magazu first discovered the strategy while growing a landscaping business during COVID, then turned that same playbook into Ride The Wave, a company now helping nearly 200 home service businesses generate brand awareness and inbound leads through local Facebook groups. The episode dives into why most companies fail in groups by posting like advertisers instead of community members, how personal stories and local relevance create engagement, and why the best-performing posts feel authentic rather than promotional. It also covers how to choose the right groups, how often to post, what kinds of photos get attention, and why small shifts in format, timing, and angle can dramatically improve results. The discussion gets tactical on using Facebook groups alongside referrals, personal profiles, customer reviews, and even simple landing pages to convert attention into actual leads. It also highlights the biggest mistakes contractors make when trying to do this alone, why reputation inside community groups matters more than most people realize, and how a single strong post can create long-tail lead flow when the community starts recommending you for free. Overall, this episode is a practical blueprint for contractors who want to turn Facebook groups into a repeatable local lead source instead of treating them like an afterthought. 

Guest Links:
Website: https://ecoroofaz.com/
Instagram: https://www.instagram.com/notyouraveragerooferaz/

This episode lays out a ruthless roofing social media playbook for becoming the company homeowners say they “see everywhere,” without billboards or dumping tens of thousands into SEO, by winning attention inside the feeds people already scroll every day. It breaks down why most contractors don’t post even when they know they should—camera fear, imposter syndrome, overthinking their voice/face, lack of time, inconsistency, and getting emotionally derailed by negative comments—and shows how to flip those into advantages by treating posting like reps in the gym. It explains how frequency creates more “shots on goal,” why posting four times a day across platforms accelerates learning, and why relying on one post per day is a slow way to find what actually works. It dives into the real separation between content types, including why Stories are the relationship engine (DM starters, trust building, warm behind-the-scenes), while feed content is the growth engine, plus how to start without talking on camera by using B-roll, tripods, and meme templates that are designed to be reused. It also breaks down the “secret sauce” most roofing companies miss: building a personal brand page that reps the company hard because people psychologically expect to be sold by a business page but connect with a human page, and how that translates into referrals, power partners, realtor relationships, and neighborhood momentum. Finally, it gets tactical on giveaways (what prizes actually work), events and sponsorships (what’s a waste vs what prints money), chamber/community strategy for “five-mile fame,” and why showing up as your real self—corny, cringy, imperfect—beats polished corporate content every time if you want homeowners to trust you and buy. 

Guest Links:
Website: https://culturaldisruptor.com

This episode breaks down why culture is not a “soft skill,” but the hidden asset that determines whether a home service company can scale, endure pressure, and keep great people. It explains how most contractors obsess over recruiting and marketing to get people in the front door, but neglect the systems required to keep them from walking out the back door, creating constant churn that quietly destroys time, trust, and momentum. The episode unpacks the “Airbnb mentality” in roofing—temporary teams, transactional leadership, and revolving-door hiring—and contrasts it with building true “residency” where people feel they belong through acknowledged contribution, clarity, and healthy collaboration. It also challenges the hustle-only mindset, showing why more activity doesn’t solve misalignment, and why slowing down to diagnose what’s actually happening inside the business is often the real growth lever. The episode introduces how Propel helps leaders stop guessing by pulling real feedback from teams, surfacing early warning signals before damage shows up, and guiding companies through six alignment pillars like clarity, communication, collaboration, chemistry, and contribution. Ultimately, this is a blueprint for contractors who want to distribute the weight of leadership, reduce the “ache” that forces owners to sell early, and build a culture strong enough that it becomes an advantage private equity can’t buy.

Guest Socials:
Facebook: https://www.facebook.com/david.cox.1420354/
Company: https://coxroof.com/

This episode tells the raw, unfiltered story behind Cox Roofing’s resurgence, exploring how discipline, patience, and relentless execution rebuilt a roofing company after an eight-year federal prison sentence. It breaks down how Davey Cox returned to the industry in 2024 with zero shortcuts, rebuilt trust through transparency, and turned Cox Roofing into one of the most recognizable brands in St. Louis in under two years without relying on Google Ads or traditional paid media. The episode dives into street-level marketing tactics that actually work, including advanced yard sign placement strategies, branding simplicity, truck uniformity, and neighborhood saturation rooted in repetition rather than volume. It explores how skills from seemingly unrelated past experiences graffiti, street hustle, and door-to-door discipline translate directly into modern roofing marketing, sales psychology, and territory dominance. The discussion also covers why most companies misunderstand brand recognition, how visibility compounds faster than lead gen, and why placement matters more than scale. Beyond marketing, the episode examines sales culture at Cox Roofing, including hands-on owner involvement, daily ride-alongs, zero-tolerance standards, and why retaining elite sales reps requires personal investment rather than commissions alone. It also unpacks the creation and impact of one of the largest roofing Facebook communities in the country, how authentic content outperforms polished messaging, and why open dialogue even chaos builds real influence. The episode closes by emphasizing patience, self-accountability, and long-term thinking as the true drivers of sustainable success, showing how slowing decisions, avoiding emotional spending, and staying present in the work ultimately separate surviving contractors from dominant ones. 

Guest Links:
Website: https://www.westlakeroyalbuildingproducts.com
Instagram: https://www.instagram.com/remodelingrockstar
LinkedIn: https://www.linkedin.com/in/paul-burleson-34464a43/

This episode explores the evolution of roofing and home improvement sales, tracing how the industry moved from high-pressure, scripted closing tactics to modern, consultative systems built on trust, psychology, and simplicity. It explains why relying solely on insurance proceeds limits both customer outcomes and contractor profitability, and how reframing sales around homeowner needs creates stronger closes and longer-term relationships. The episode breaks down why rigid, overcomplicated sales systems often fail at scale, how unnecessary steps kill momentum, and why elite sales teams learn to read buying signals instead of blindly following scripts. It dives into objection handling early in the process, the importance of uncovering the true reason a homeowner called, and why asking better questions consistently outperforms talking more. The discussion also covers how homeowners now arrive educated through AI tools, why sales professionals must reclaim expert positioning through preparation and product mastery, and how affirming buyers instead of fighting them increases trust. The episode examines mindset shifts that separate average salespeople from top performers, including viewing sales as service, understanding the emotional impact of home improvement decisions, and recognizing the responsibility to protect homeowners from poor outcomes. It also unpacks the concept of “the better the show, the better the dough,” explaining how storytelling, humor, personalization, and even pet acknowledgment reduce anxiety and increase engagement. The episode concludes by showing how modern sales success comes from simplification, empathy, and repeatable systems that allow teams not just individuals to win consistently in an increasingly competitive market. 

Guest Links:
Website: https://skroofingandconstruction.com
 

This episode dives deep into advanced DIY roofing SEO strategies that go far beyond basic meta titles and keyword research, using real-world execution from a roofing website with one of the strongest organic footprints in the industry. It breaks down how Zachiary Kuper built long-term search authority through consistent, field-driven content creation, why answering highly technical homeowner questions compounds trust and rankings simultaneously, and how real jobsite scenarios translate into high-performing blog content. The episode explores advanced keyword research methods rooted in homeowner pain points, inspection conversations, and technical roofing problems rather than relying solely on third-party SEO tools. It explains how internal linking, topical siloing, and location-based service pages work together to strengthen relevance, how to identify striking-distance keywords with real purchase intent, and why local intent terms often outperform higher-volume national keywords. The discussion also unpacks backlink strategy at an advanced level, including anchor text ratios, brand-link cushioning, guest posts versus link inserts, niche directories, and when higher-risk tactics like expired domains may or may not make sense. It further examines why updating top-performing pages annually, adding original diagrams and jobsite photos, and optimizing image naming and alt text unlock additional traffic from both search and image results. The episode closes by covering Google Business Profile optimization, the real impact of photos and reviews, common myths around geo-tagging and CTR manipulation, and why disciplined execution of fundamentals over time consistently outperforms shortcuts.

This episode breaks down what a realistic and effective roofing marketing budget looks like heading into 2026, and why many roofing companies either overspend emotionally or underspend out of fear—both of which stall growth. The episode explains why most roofing companies should expect to invest roughly 5–10% of revenue into marketing depending on market size, competition, and growth goals, and why that range feels uncomfortable in today’s increasingly aggressive landscape. It explores how private equity, higher competition, AI-driven tools, and expanded channel options have permanently raised the cost of visibility, while also clarifying when it actually makes sense to not be in growth mode. The discussion walks through when traditional channels like TV, radio, and billboards begin to make sense—typically in the $5–10M range—and why those channels only work when branding is strong, memorable, and differentiated. It dives into the importance of sticky brand names, visual identity, and cutting through noise before spending on awareness channels. The episode then outlines where most roofing companies should prioritize budget first: high-intent search channels like Google Ads and Local Service Ads, local brand visibility through trucks, yard signs, jobsite branding, and community presence, and social media that features real people on camera rather than generic posts. It also explores low-cost, high-effort strategies such as Facebook group engagement, referral ecosystems, networking groups, geographic dominance (“five-mile fame”), sales enablement materials, and compounding word-of-mouth. Finally, the episode emphasizes the principle of layering instead of chopping, explaining why sustainable growth comes from stacking channels over time rather than constantly restarting marketing efforts, and why focusing on being referable, visible, and trusted in a tight local market outperforms spreading efforts thin. 

Guest Links:
Website: https://www.supplementexperts.net

This episode explores how AI is fundamentally changing insurance supplementing, estimating, and MRP workflows for roofing and exterior contractors, and why simply using ChatGPT is nowhere near enough to gain a real advantage. It breaks down how the industry is shifting toward Managed Repair Programs, why contractors are now being forced to master Xactimate and estimating accuracy, and how supplementing has evolved from an optional service into a critical profit-protection function. The episode explains how AI becomes powerful only when paired with massive historical datasets, including tens of thousands of claims, emails, call recordings, and outcomes, and why those data points—especially failed supplements—are just as valuable as successful ones. It dives into how AI can be used to dramatically reduce supplement turnaround times, improve carrier communication, and determine which battles are worth fighting based on time-versus-outcome tradeoffs. The discussion also covers the technical reality behind AI workflows, including why guardrails matter, how hallucinations occur, the role of tools like N8N, Zapier, and multi-model stacks, and why development oversight is essential. Beyond technology, the episode examines operational discipline, including photo documentation, labeled jobsite evidence, task-based file management, and follow-up systems that prevent revenue leakage. It also addresses the misconception that AI replaces people, explaining instead how it amplifies skilled teams, stabilizes seasonal volume swings, and protects cash flow during storm-driven cycles. The episode concludes with practical insights on preparing for future claim volume, why early adoption matters, and how contractors can position themselves to thrive as AI-powered estimating becomes the industry standard.

Guest Links:
Website: https://homedoctorss.com/
Facebook: https://www.facebook.com/noahwill99/
Instagram: https://www.instagram.com/noahwill99/

This episode breaks down why most roofing and home service sales conversations fail long before pricing is ever discussed, and how elite sales systems are built around mindset, trust, and structure rather than scripts alone. The episode explores the Home Doctor Sales System and its holistic approach to sales performance, focusing on bi-directional trust, discovery-based selling, and identifying homeowner pain points early in the appointment. It explains why common objections like “I need three estimates” are symptoms of poor framing, not price resistance, and how elite reps prevent those objections by reshaping the conversation before they appear. The episode dives into paradigm-shifting techniques such as guided discovery questions, test cases during inspections, and the PAP presentation framework, which personalizes the presentation, addresses pain, and reframes affordability into controllable budget conversations. It also covers why too many options kill confidence, why narrowing product choices increases margins, and how visual sales decks eliminate complaints and misaligned expectations. Beyond tactics, the episode explores the deeper role of belief, energy, and leadership in sales performance, why business owners act as “chief energy officers,” and how misalignment between owners, managers, and reps destroys trust internally. It closes by outlining how structured coaching, masterminds, and shared accountability systems help contractors scale sales teams sustainably, build belief-driven cultures, and replace hustle-based insurance sales with repeatable, high-margin sales processes. 

Jason Burg: 407-782-1772

This episode explores why MRP (Managed Repair Programs) and DRP (Direct Repair Programs) are becoming essential revenue streams for roofing contractors—and why the traditional door-to-door storm model is becoming increasingly unstable. The discussion breaks down how shifting insurance policies, rising deductibles, declining storm frequency, ACV-only policies, and market restrictions are changing the economics of storm restoration roofing. The episode explains how MRPs, DRPs, TPAs, and MGAs actually work, why most contractors misunderstand them, and how these programs create recurring, predictable revenue while improving business valuation. It details why door-to-door alone has become feast-or-famine, why free roofs are disappearing, how contractors can still achieve 35–40% margins through the right programs, and why insurance carriers urgently need more vetted roofers—especially during CAT events and daily claims. The episode also clarifies misconceptions around low margins, lack of control, and qualification barriers, outlining how background checks, onboarding, and vendor approvals actually work. Real-world examples show contractors getting approved within days when introduced through the right relationships. Ultimately, this episode provides a blueprint for shifting from a volatile storm-chasing model to a sustainable, diversified revenue system built on direct carrier work, recurring repair opportunities, and long-term business stability.

Guest Links:
Website: https://homesteadroofingcolorado.com
YouTube Channel: https://www.youtube.com/@HomesteadRoofing
LinkedIn: https://www.linkedin.com/in/tracy-bookman-620902155/

This episode explores how Tracy Bookman, after years of refining a homeowner-focused content strategy, built one of the most trusted and effective roofing education channels in the country. The episode breaks down how his YouTube library consistently generates high-quality inbound leads, why educational content outperforms traditional sales material, and how answering real homeowner questions creates compounding momentum across YouTube search, Google search, and the overall sales cycle. It explores the categories that currently drive the most traction—roofing scam prevention, shingle education, color guidance, insurance navigation, and Tracy’s in-depth “how to choose a roofer” series—along with his insights on why YouTube leads convert far better than social media or Google traffic. The episode also examines the tension between ethical roofing practices and the scam culture affecting homeowners, the nuance behind storm chasers and commission-based sales models, and how Tracy has evolved his content to avoid painting all roofers negatively. Additional topics include DIY roofing content opportunities, the power of niching into formats like metal or synthetic roofing, long-term compounding from a consistent content catalog, using videos as sales assets to close jobs like Brava tile projects, and the strategic advantage of going all-in on one marketing channel rather than spreading efforts thin. Overall, the episode illustrates how intentional educational content can create seven-figure revenue impact and establish a durable trust moat around a local roofing brand.

Guest Links:
Dustin Mitchell LinkedIn: https://www.linkedin.com/in/dustin-mitchell-364310250/

Tiffany Mitchell: (no public LinkedIn available — can add another link if preferred)
Half Moon Plumbing Website: https://HalfMoonPlumbing.com

In this episode of The HVAC & Plumbing Hustle, Tim talks with Dustin & Tiffany Mitchell from Half Moon Plumbing in the Tulsa Metro. After years of steady but stagnant growth, they recently hit $10M+ in plumbing-only revenue, placing them in rare company. They break down the mindset shift, business acumen, leadership development, and operational changes that made it possible.

What We Cover

• How Half Moon Plumbing went from stagnant to scaling
• The mindset shift behind their $3M → $10M breakthrough
• The marketing leap that changed everything
• Why technical excellence became a growth limiter
• Building leaders internally as they scaled
• Their in-house technician training university
• Culture challenges at $10M vs. $3M
• Why strategy + intention beats relying on skill alone
• The personal growth required to grow a company

👉 Subscribe for more home service growth episodes
👉 Learn more about Hook Agency: https://HookAgency.com

You’ll hear why some buyers are rock-solid long-term partners… and others are ticking time bombs built on ugly debt structures and bad covenants.

In this conversation, you’ll learn:

• How roofing PE platforms are actually structured (and where they make their money)
• Why deals like Minnesota Rusco and AirPros went sideways – and what warning signs you can spot early
• How storms, demand cycles, and “one huge year” really factor into your valuation
• The difference between real platforms and “let’s bundle 10 shops and flip” con jobs
• How to vet a buyer’s debt, covenants, and capital stack so you don’t get wiped out by their financing
• Why integration (systems, CRMs, chart of accounts, handbooks, compensation) is what creates real enterprise value
• How culture, community reputation, and referrals quietly drive higher multiples for roofing businesses
• Practical steps to add 3–5% net and hundreds of thousands of EBITDA before you go to market

If you want to protect your people, your brand, and your upside when you sell, this episode will give you the questions to ask and the traps to avoid.

CTA: Want this playbook? Grab our free “Compete With PE: Local Roofer Toolkit” (scripts, yard-sign map, pizza-box QR template) at HookAgency.com/tools and subscribe for weekly growth tactics.

Guest: Brian Huf — Modern Roofing Group
Website: https://modroofgroup.com

Email: brian@modroofgroup.com

Timestamps below.
If you’re a home service company that wants more (and better) leads → https://hookagency.com

Thinking about selling to PE? Alex explains why many contractors should hold and tech-enable instead then shows how to do it: AI for ops, revenue per-employee targets, CRM→Ads feedback loops, valuation math (service vs. software), and the QSBS play to keep more at exit. Real tactics for restoration/roofing/plumbing/HVAC leaders who want margin, scale, and optionality.

You’ll learn

• What “tech-enabled” actually means for a contractor (and how to measure it)
• A prioritization toolkit (RICE) to pick high-leverage automations first
• CRM→Google Ads conversion feedback to drop CPL & boost job size
• How tech enablement changes valuation multiples
• A primer on QSBS and why waiting can be worth millions

Connect with Alex: https://alexduta.com/ • @itsalexduta

Hire Hook Agency for home-service growth: https://hookagency.com/

👉 If this helped, smash Subscribe + the bell. Comment “TECH ENABLED” and I’ll DM you our Home Services AI Starter Stack (checklist + tool links).

Guest: John Bartlett – Brentwood Growth (Founder) • Team bio & contact: brentwood-growth.com/our-team/john-bartlett • LinkedIn: linkedin.com/in/johnlbartlett
Brentwood Growth+1

Why watch: You’ll learn how buyers model risk, what increases/decreases your multiple, and the exact clean-up sequence to command higher offers or keep the business and print cash. The episode covers the W-2 preference, accrual vs cash, market-clearing processes, and roofing-specific volatility around storms. 

Hook Agency helps roofers grow (SEO + PPC + web). Need compounding leads? Let’s talk.

Taylor Ammons Links:
https://paragonroofingusa.com/
https://www.facebook.com/taylorammons360/
https://linktr.ee/TaylorAmmons?fbclid=PAZXh0bgNhZW0CMTEAAacoUE0dZRwxmXV_ec_t86VxvUmw_PCVrIQjf6aN1q6bPV60LbkXiGJjv8_5tw_aem_jQ2aOFpAlZxQSX88lJC-uw

Stop using ChatGPT like a vending machine—use it as a thinking partner to sharpen your decisions.
Learn 5 practical moves—let it build your prompt, use voice-mode Q&A, force different directions, push unusual angles, and plug in your own frameworks—plus a bonus “hypothetical boardroom” exercise to stress-test choices.

Consultant Brainstorm Prompt:
“I’m working on solving [insert gnarly problem or opportunity], and I’ve got [insert real-world constraints or limitations] right now. Instead of giving me answers, ask me 10 sharp, voice-mode questions in radically different directions to stir insight - Do not keep building them on each other or offer a lot of ‘consulting’ until after I’ve answered all the questions. Ask the questions one at a time, Use creative twists and weird angles to get out of my default thinking. Coordinate your questions using [insert business framework] and [insert mental model or philosophy you respect]—but don’t be a slave to them. Go rogue if needed. Challenge me.”

Simulated Boardroom Prompt:
“I’m working on [insert gnarly problem] with [insert constraint] — ask me 3 brutal questions (1 at a time): what’s the real issue, 3–5 key metrics for context, and what wild success looks like. Then simulate a no-fluff boardroom where [insert 3 real thinkers you respect] argue their actual, contradictory views. Let one idea win, name a leader, and have them drop a clear, high-stakes next move — using [insert framework] and [insert mental model] as loose guides, but break rules if better insight emerges.”

Our Website: https://hookagency.com/
Connect with Tim on FaceBook:   / invigorated 
Our meme page:   / roofermemes 
DIY Website / SEO guide:   • DIY Home Services SEO 

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry

Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

Use this prompt:
“I’m working on solving [insert gnarly problem or opportunity], and I’ve got [insert real-world constraints or limitations] right now. Instead of giving me answers, ask me 5 sharp, voice-mode questions in radically different directions to stir insight. Use creative twists and weird angles to get out of my default thinking. Ask each question 1 by 1, and don’t build on the last answer to keep it hitting from different angles. Coordinate your questions using [insert business framework] and [insert mental model or philosophy you respect]—but don’t be a slave to them. Go rogue if needed. Challenge me.”

Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

You’ll learn:

The most impactful roofing tech tools right now

How AI can save contractors hours every week

Automation strategies for scheduling, estimating & follow-up

Why tech adoption is a mindset, not a skillset

2025 predictions for roofing industry technology

Whether you’re a tech nerd or a roofing traditionalist, this episode will help you stay ahead of the curve.

📌 Learn more at: https://hookagency.com
📌 Connect with Andy: https://jobprogress.com

You’ll learn:

Why the roofing industry has a sales talent shortage

The traits to look for when hiring sales reps

How to create a training system that actually works

Why culture beats commission in long-term performance

How Dominic built one of the most respected roofing sales teams in the country

If you want to grow your roofing business beyond yourself, this episode is a must-watch.

📌 Connect with Dominic: https://renaissanceroofing.net

You’ll learn:

• Why relying on marketing alone is dangerous for growth
• The Carnivore vs. Herbivore vs. Omnivore sales model
• How to structure your team for hunters and closers
• Why strong cultures require high initiation standards
• The DDT formula to double revenue: more reps, more conversations, higher close rates

Plus, Sam shares tips from his bestselling book Becoming a Sales Carnivore and reveals what’s working NOW for roofing, solar, and home services sales teams.

📌 Connect with Sam: https://thed2dexperts.com

You’ll learn:

How to find endless stories from your own life

The Journey Curve framework for powerful storytelling

Why transformation, not victory, makes your story compelling

How tension builds trust (and why most business stories fail)

Practical tips for keynotes, marketing, and everyday conversations

Whether you’re a contractor, marketer, or CEO, these insights will help you build influence and grow your business through authentic, powerful storytelling.

What does it take to stand out in a crowded market? Tim Brown sits down with Benjamin Tiger of Roof Tiger to talk bold branding, hometown advantage, and why being a little annoying might just be the best marketing move.

Topics:

• Building a brand people remember
• TV jingles, tiger suits, and trucks that pop
• Why details (like your office!) actually matter
• What separates top sales reps from average ones

👇 Connect with Ben / Roof Tiger
🔗 Website: https://www.therooftiger.com
📱 Instagram: https://www.instagram.com/benjamintiger

📍 Learn more about Hook Agency: https://hookagency.com

#RoofingMarketing #HookBetterLeads #RoofTiger #ContractorBranding

In this powerful episode of the Hook Better Leads Podcast, Tim Brown sits down with Charles Antis, CEO of Antis Roofing & Waterproofing, to unpack the ROI of real generosity. From giving the first roof to a family in need, to inspiring industry-wide philanthropy, Charles shares how authentic storytelling and service have transformed his team, his company, and the entire roofing industry.

Learn how the “Happy & Scrappy” mindset can inspire your team, build deep community ties, and even drive long-term business growth. Whether you're in roofing or any home service business, this conversation is a masterclass in brand impact through purpose-driven leadership.

👉 Like, share, and subscribe for more home service marketing insight!

In this episode of the Hook Better Leads Podcast, Joseph Hughes (Contractor Dynamics) shares why being local cool is the ultimate marketing strategy for home service companies. We break down the “Five Mile Famous” framework—getting everyone in your service area to know, trust, and refer your brand. From consistent content and social proof to hyper-local podcasts and referral tactics, this episode is packed with actionable insights to help you become the most trusted name in your neighborhood.

🔧 Whether you’re a roofer, remodeler, or local contractor—if you’re tired of the marketing hamster wheel, this is your roadmap to real, lasting visibility.

In this episode of the Hook Better Leads Podcast, Tim Brown sits down with Ty Backer of TC Backer Construction to uncover how community involvement transformed his business — from survival mode to significance.

Discover how the 21 Turkey Salute, food drives, and “Swing for Recovery” became not only powerful acts of service but strategic marketing and culture-building tools.

Whether you’re at $1M, $5M, or $10M in revenue — this conversation will challenge you to think bigger and inspire you to give back with intention.

✅ Learn the real ROI of giving

✅ Build a brand that people want to work for

✅ Get tactical tips to launch community initiatives now

👉 Watch now and subscribe for weekly home service growth tactics.

🚀 Chuck shares the psychology behind peak performance, why your “momentum memory” affects every sale, and how to implement a sales replay ritual that supercharges your mindset.

Plus, don’t miss the live sales objection role play where Chuck masterfully navigates real scenarios you’ll face in the home service space.

✅ What elite closers do before every sales meeting

✅ The mindset that drives 7-figure producers

✅ Why VA support might be the smartest sales hack

✅ The “Closer Frequency” — and how to get on it

🎯 Want to scale faster, close bigger deals, and build a championship-level sales culture? This episode is your playbook.

🔗 Check out Chuck’s training: https://topreptraining.com

If you’re in roofing, home services, or local contracting, this is the playbook you need to convert introductions into sales.

👉 Learn more about John’s work at: https://www.johntheroofpro.com

From viral product demos and job site stories to emotional giveaways and controversy-balanced branding, Austin shares what actually works for home service businesses on platforms like TikTok, Facebook, and Instagram.

✅ Learn how to:
 • Engage roofers and homeowners without selling out
 • Harness haters to boost your reach
 • Structure videos for maximum retention
 • Steal viral formats from other industries—and make them yours

📈 Whether you’re a contractor or home service marketer, this episode delivers actionable strategies to get real views that actually convert.

Learn practical strategies for home service businesses to:

• Build high-trust websites that convert
• Capture authentic customer and crew imagery
• Use video to future-pace homeowner expectations
• Reinforce culture and retention through social proof
• Turn internal team wins into a recruiting engine

Join Tim Brown and Arnav Power from Rilla in this value-packed episode of the Hook Better Leads Podcast. We dive deep into how cutting-edge AI tools like Rick and the new hands-free feature are transforming sales training, compliance, and coaching for home service businesses.

Learn how top companies are:
 • Using AI to instantly review technician performance
 • Coaching reps on the go with real-time insights
 • Leveraging call analytics to close more deals
 • Increasing average ticket sizes by talking smarter, not harder

If you’re in roofing, plumbing, or HVAC, and want to boost conversion rates, this episode is your ultimate playbook.

🎯 Subscribe for weekly strategies that grow home service leads!

Whether you’re a roofer, marketer, or any home service pro, this episode will reshape how you view networking, value delivery, and partnerships. Learn the systems behind Randy’s incredible referral engine and how you can apply the same framework to your own business.

📲 Subscribe for more home service marketing content
💬 Drop a comment if you’ve had success with referrals
👍 Like the video if you got value
🔔 Turn on notifications so you never miss a Hook Agency episode

They cover:
 • The biggest mistakes contractors make when offering financing
 • Why “leading with affordability” increases conversions
 • How HVAC pros and roofers can shift from order takers to real closers
 • Psychological pricing and website strategies that reduce abandoned leads
 • What financing info should (and shouldn’t) be on your website

🔥 Whether you’re a roofer, HVAC pro, or home service marketer, this episode will help you turn “No’s” into “Yes’s” by meeting customers where they’re at.

🛠️ Visit Improveitfy → https://improveitfy.com

Learn why roofing and home service businesses can’t just chase leads — they need to build lasting brands that outsmart competitors. From marketing experiments that win, to operational shifts that fuel growth, Crystal shares battle-tested insights you can apply today.

🔥 Topics Covered:
 • How to balance marketing experiments and proven strategies
 • Why roofing companies need mascots and stronger community brands
 • Building momentum that private equity-backed companies can’t replicate
 • Crystal’s biggest marketing wins (and painful lessons)
 • How to spot when it’s time to pivot or press harder

🎯 Ready to turn your marketing into a magnet for leads? Watch now!

They discuss the power of a people-first culture, change management in roofing, and how to coach with real-world experience. If you’re leading a growing roofing company or a home service brand—this episode delivers honest, actionable insights on building lasting impact.

Discover actionable tips to:
- Develop scalable review-generating systems to enhance customer feedback.
- Implement contests and creative incentives, including unique prizes like samurai swords and cruises.
- Utilize tools such as Liftify to streamline the review collection process.
- Steer clear of common reputation-damaging mistakes made by contractors.

If you're in the home services space and want to dominate local search, don’t miss this one.

Martin breaks down exactly how Monarch Roofing built a brand so strong that gym-goers, neighbors, and even pastors become walking billboards. Learn why “We Fix Roofs” works, how to market for referrals, and why repetition beats reach.

This is one of the most tactical, inspiring episodes yet for roofing business owners and home service pros looking to grow smarter—not just bigger.

We talk memes, marketing risks, and what makes people actually connect with your content.

Drew has been creating roofing content since 2017 and has successfully leveraged TikTok, Facebook, and YouTube to build trust and drive business. He shares his top strategies for making engaging videos, getting endorsements, and turning social media into a revenue stream.

🔥 Key Topics Covered:
✅ The power of video marketing for roofers
✅ How to create content that gets views AND sales
✅ Why engagement matters more than views
✅ Using neighborhood-focused Facebook Ads
✅ The secret to getting brand deals as a roofer

Book a call with us: https://calendly.com/brynnwilson/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Learn more about Kody Landals at; https://www.reimagineroofing.com/
Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

🔹 Plus, we dive into the 4 Levels of Competency—a game-changing concept that explains how people develop skills and master their craft, from unconscious incompetence to unconscious competence. Whether you’re in sales, marketing, or any profession, this framework will help you level up!

Learn more about Aaron Santos at; https://roofcoach.net

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated

Yard Sign Playbook: https://www.dopemarketing.com/yard-sign-playbook
DOPE:  https://www.dopemarketing.com/

Dave Carroll from DOPE Marketing sat down to discuss wellness and overcoming challenges, not only as a business leader, but as a human. We talk about routines and exercise, masterminds to learn from your peers, how to overcome obstacles in your life, and more. Dave speaks on setting small and attainable goals to help you achieve your bigger goals and I think that is a big takeaway that could help a lot of people. We hope this episode helps: whether you have some specific takeaways for your personal/mental health, or maybe you just feel heard that you're not alone in the challenges you face.

Here's to 2025 being an amazing year for all of us, cheers!

0:00 - Intro

2:14 - Dave’s Wellness Strategies

9:51 - Workout / Sleep

13:24 - Work Life Balance as Entrepreneurs 

18:32 - 75 Hard & EOS

20:21 - Masterminds & Adventures

37:10 - Tech & Distractions

40:09 - Attention Economy For Home Service Businesses

47:50 - Yard Sign Talk

Learn More about Black & White Roofing at;  https://blackandwhiteroof.com/

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Learn more about Gregg Schonhorn at https://sfpadvisors.com/

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

If you'd like to learn more about Becca: https://roofsalesmastery.com/ 

Learn more about Michael Stearns at; https://ascenddigitalexperts.com

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Learn more about Aaron Christy at; https://indyroofandrestoration.com/

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Whether you're new to Facebook ads or looking to optimize your current campaigns, we cover everything from targeting the right audience to creating irresistible ad copy that converts. Don't miss these game-changing insights!

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Find Van Boxel Products here: https://vanboxelsupply.com/

Find them here: https://www.btacademy.com/

FREE COMPENSATION AND INCENTIVE TOOLS: https://www.btacademy.com/cqt/compens... 

Learn More about Jason Elmer at;  https://www.trident-cg.com/
Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

But that’s not all! We’ll also explore how to identify and eliminate tech bottlenecks in your roofing business. Discover practical tips and strategies to streamline your operations, enhance productivity, and ensure your projects run smoothly.

Learn more about Nick Peret at;  https://betterboss.io/

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Learn More about Nic Dokman at; https://www.royaltyrenewables.com/

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

This is a great episode with lots of valuable information so make sure to tune in!

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Connect with Justin: https://www.facebook.com/justin.puetz

Their Website: https://puetzconstruction.com/

Connect with Tony: https://www.facebook.com/tony.flattum

One More Door: https://www.1moredoor.com/

Learn more about Jake Brydon at:https://heritagecctx.com

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Learn More about Phil Pratt at: https://veteranscontractingllc.com/

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Book a call with us: http://calendly.com/sydneeolsen/30min
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DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Learn More about Ty Meredith: https://uglyroof.com/our-team/

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Book a call with us: http://calendly.com/sydneeolsen/30min
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DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Learn More about  Adam Bensman at;  https://theroofstrategist.com

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Book a call with us: http://calendly.com/sydneeolsen/30min
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Connect with Tim on FaceBook: https://www.facebook.com/invigorated
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DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Learn More about Sebastian Jimenez at: https://www.rilla.com

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Book a call with us: http://calendly.com/sydneeolsen/30min
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Connect with Tim on FaceBook: https://www.facebook.com/invigorated
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DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

In This Episode, You'll Learn:

-The key differences between fieldwork and office work for contractors.
-The unique advantages and challenges of each work environment.
-How to determine which work style suits your personality and career goals.
-Tips for balancing both roles if you're wearing multiple hats.

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Learn more about  Adam & Noah at;  https://www.therooftiger.com
Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Learn more about Max Meade at;  https://www.alivo.ai

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Learn more about  Matthew McDaniel at https://offers.roofle.com/rqp

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

Learn more about Ronnie Lollar at; https://avcoroofing.com/

https://thecatchall.com/?ref=ronnie_lollar

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Learn more about Randy Brothers at;  https://www.theroofingacademy.com/new-home-page
Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

Learn more about Randy Brothers at;  https://www.theroofingacademy.com/new-home-page

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

I sat down with Eric Oberembt in the Cayman Islands at his Cult Culture Movement event. We discussed the shark diving we did the day before, why most business owners fail (chasing the wrong reasons), and the power of relationships in success.

Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms

Learn more about Mathew Mulholland at;https://buildingexperts.institute

Tune in to hear more!

Find SMA Support Services at: https://www.smasupport.us/

Give pricing transparency to your customers with: https://offers.roofle.com/rqp

Book a call with us at: http://calendly.com/sydneeolsen/30min

Learn more about us at: https://hookagency.com/

#owner #leadership #entrepreneur #personaldevelopment #privateequity #roofing

Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms.

Learn more about Hunter Ballew at; https://hunterballew.com/

Thank you Jack, for your vulnerability, I really enjoyed sitting down to chat, and can't wait to see how this story gets better and better for you.

Find Jack's Company at: https://jackarooroofs.com/

Find Jack at: https://www.facebook.com/profile.php?id=100000769441933 

Learn more about us at: https://hookagency.com/

Book a call with us at: http://calendly.com/sydneeolsen/30min

Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.

Learn more about Max Rosenbloom at: https://supplementexperts.net/

Tune in for tactics to keep your sales people generating revenue, and insights on your industry.

Find SMA at: https://www.smasupport.us/

Learn more about us at: 

I sat down with Benny Fisher at the EOS conference in San Diego and we discusses how to level up as a leader by unlocking the ability to step away from your business for a moment. Sometimes as business owners or entrepreneurs we over fill our plate and schedule having our hands in every aspect our business…. Thinking we’re doing the right thing, but are we really?    The best leaders involve themselves where needed, but create a culture with intent, and bring on the right people and put them in the right places. 

We’re leaders of people!

Listen in to hear Benny’s inspirational words and story of how he became such a powerful leader, without overfilling his plate and burning himself out. Benny and I both study the EOS process, and implement it in our businesses; and we share lots of golden nuggets of the EOS process.

Find Benny at: https://www.bennyfisher.com/ 

Find Benny’s roofing company at: https://www.thebigfishco.com/

Learn more about us at: https://hookagency.com/

#businessowner #homeservices #roofing #entrepreneurship #entrepreneur  #ownership #personaldevelopment #personalgrowth  #leadership #leadershipdevelopment #EOS

Find Andy's Roofing Company at: https://foxhavenroof.com/

Their FaceBook Group:   / foxhavenroofing 

Learn more about us: https://hookagency.com/

Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.

Learn more about Charlie Cina at: https://onetapconnect.com

Make sure you tune in, and subscribe if you found this useful! We appreciate all the support we get!

Find Shamrock at: https://shamrockroofer.com/

Find Garen at: https://www.facebook.com/garen.armstrong

Learn more about us at:  https://hookagency.com/

Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.

Learn more about  Rick Gardner at: https://www.eosworldwide.com/rick-gardner

Learn more about us at : https://hookagency.com/ and @hookagency on all social media platforms.

Learn more about Josey Parks at; https://winthestorm.co/

Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.

Learn more about Kyle Van Boxel at; https://www.vanboxelsurplus.com/

Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.

Learn more about Kevin O'Donnell at: https://odonnellroofingco.com/about/

Learn more about us at: https://hookagency.com/ and @hookagency on all social  media platforms. 

Learn more about Tim Pinsel at: https://hail911.com/

Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms

Learn more about Randy Hurtado at; https://dtroofing.net/

You can watch Adam's content at: www.youtube.com/theroofstrategist

You can find Adam's book at: https://www.amazon.com/Roofing-Sales-Survival-Guide-Overcome/dp/B0CK3ZX91K/ref=sr_1_1?crid=1GQG5IHFYDQOY&keywords=adam+bensman&qid=1704486194&sprefix=adam+bensman%2Caps%2C860&sr=8-1

In this engaging podcast series, join us as we dive deep into the dynamic world of roofing sales with the industry expert herself, Becca Switzer. Whether you're a seasoned roofing professional looking to sharpen your skills or a newcomer eager to break into the competitive field, this podcast is your go-to resource for invaluable insights and actionable strategies.
Learn more us at: https://hookagency.com/ and @hookagency on all social media platforms

Learn more about Becca Switzer at: https://roofsalesmastery.com/

Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.

Learn more about  Noe Madrigal at: https://aandaroof.com/

Thanks for taking the time to sit with us David, you're a great friend and great representation of what doing things right looks like in this industry!

Learn more about Madeline Stout + Profit Panda at https://calendly.com/profitpandacfo/hook-agency-podcast-budget-meeting-with-profitpanda-cfo

🤔 Ever wondered when the right time is to file a lien in construction projects? Nicholas, with his wealth of experience, breaks down the intricacies and provides valuable insights that every contractor, subcontractor, and project manager should know.

Learn more about us at; https://hookagency.com/ and @hookagency on all social media platforms.

Learn more about  Nicholas Brock at; https://www.nccginc.com/

Learn more about us at: https://hookagency.com/
Learn More about Andy Keys at; https://foxhavenroof.com/ 

In this video, Lance shares his personal journey and experiences, shedding light on the exciting opportunities and challenges that come with switching industries. Whether you're a seasoned SEO expert looking for a new challenge or someone considering a career change, Lance offers valuable insights and tips to make a smooth transition.

Learn More About Us at: https://hookagency.com/ 
Learn  More About  Lance Bachmann at https://lbachmanncapital.com/

Learn more about us at: https://hookagency.com/ and @hookagency on all social media platforms.
Learn more about Jackie Ware OR at: https://www.eosworldwide.com

Learn more about us at; https://hookagency.com/ and @hookgency on all social media platforms.
Learn more about Patrick Carr at; https://bluecollarmediagroup.com/ 

Learn more about DOPE at: https://www.dopemarketing.com/

Learn more about us at: https://hookagency.com/

Learn more about us at; https://hookagency.com/ and @hookgency on all social media platforms.

To get free follow up templates click https://useproline.com/

Grab those templates: https://hookagency.com/wp-content/uploads/2023/10/ProLine-Roofing-Follow-Up-Templates.pdf

Learn more about John Delaurier at; https://calldrr.com/

Find more about Todd at: https://perimeterroofing.com/

Learn more about us at: https://hookagency.com/

Find more about Reggie at https://www.reggiebrock.com/

See more from us at: https://hookagency.com/ & @HookAgency on all socials.

Learn more about Kirt at: https://www.linearroofing.com/ & https://poweredbystronghouse.com/

See more from us at:  https://hookagency.com/ & @HookAgency  on all socials

Founder of Rillavoice Sebastian Jimenez: https://www.rillavoice.com/

With the rapid rise of AI taking over and assisting many functions of business and making our everyday lives easier, watch and listen to Tim Brown's chat with Sebastian Jimenez to explain ways their team has been able to catapult Rillavoice with the AI advancement as their tool is used to analyze hundreds of thousands of sales conversations. Tune in and find out what they discovered...

They gave their pricing, and deliverables – and my hope is that you could make a good decision on working with one or both of them, just from listening to and/or watching this. 

Guru's website: https://thecontractorsocialmediaguru.com/
Presto's website: https://prestomedia.co/

Hook Agency Website: https://hookagency.com/

Hook Agency Website: https://hookagency.com/

Hooka Agency Website: https://hookagency.com/ 

Fraser Roofing: https://www.fraserroofingllc.com/
Hook Agency: https://hookagency.com

Hook Agency Website: https://hookagency.com/

Hook Agency Website: https://hookagency.com/

The Catchall: https://thecatchall.com/
Nailcatch: https://thecatchall.com/collections/nail-catch
Hook Agency: https://hookagency.com

Hook Agency Website: https://hookagency.com/

RBP Consulting's Website: https://roofingbusinesspartner.com
Hook's Website: https://hookagency.com

Hook Agency Website: https://hookagency.com/

Hook Agency Website: https://hookagency.com/

Check out BuiltStrong's website: https://www.builtstrongexteriors.com/
Check out Hook Agency's website: https://hookagency.com/

Hook Agency Website: https://hookagency.com/

The APA's Website: https://apassociation.org/
Hook's Website: https://hookagency.com

Nick Branon + Hero Roofing's Site: https://yourroofhero.com/
Taylor Ammons + Paragon Roofing's Site: https://paragonroofingusa.com/
Hook's site: https://hookagency.com

Hook Agencies Website: https://hookagency.com/

In preparation, I also asked folks this weekend why they believe roofing companies fail... and the top 3 reasons according to 100+ people were:

#1 Finances + Cash Flow - don't understand their numbers / accounting, taxes, lack of profit/not charging enough or greed & indiscretion. 

#2 Leadership & management - selfish CEO, lack of humility, or problems with mindset,  

#3 Systems & Processes - don't create duplicatable systems, over-dependence on a high-performing owner, think that sales alone will be enough. Don't know how to hire or train sales reps. 

Do you agree that these are the top 3? What else would you add?

Contractor Brand: https://thecontractorbrand.com
Hook's website: https://hookagency.com

Sherwin Williams Website: https://www.sherwin-williams.com/
Hook Agency Website: https://hookagency.com/

https://reevaimpact.com
https://monarchroofing.biz/
Our website: https://hookagency.com

Kickcharge's website: https://www.kickcharge.com/
Our website: https://hookagency.com/

Royal Roofing's Website: https://royalroofingoftexas.com
Hook's Website: https://hookagency.com

His website: https://optionsexteriors.com/
Hook Agency's website: https://hookagency.com

*The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this show are for general informational purposes + entertainment only.

Antis Roofing's website: https://www.antisroofing.com/
Our Website: https://hookagency.com/

Is it because they believe some homeowners won’t fight back, even after paying a premium for 10-50 years? 

Raymond Wendell Little of Perimeter Roofing - brought attention at a scale very little else has around this issue. 

This video has been seen by 25 million people or more on all platforms - I think more people have seen this video than almost any roofing video. 

So how would you have done it different? Sound off in the comments on Youtube - I need the engagement and Raymond can handle it.

Watch the video first because there's a ton of context the original video didn't show. 

Ascend's Website: https://ascenddigitalexperts.com/
Hook's Website: https://hookagency.com

Beacon Supplies Website: https://www.becn.com/
Hook Agency's Website: https://hookagency.com

Their Website: https://vanguardgc.com/

He shares 7 key lessons in this podcast that is jam-packed with value.

🫀Creating a great team that can step up during time away.

💰 When to move from from cash to accrual accounting.

🏦 How to handle when you outgrow your bank.

❤️‍🔥 Is it time to fire someone, or move them to a different position?

🤓 Outgrowing CPA's and who to have in money positions.

😿 When is it time to move on from Acculynx?

👀 What to watch out for in acquisition discussions + partners

Shamrock Roofing's website: https://shamrockroofer.com/
Garen's Website: https://GarenArmstrong.com

https://ceo-af.com/
https://hookagency.com/

https://www.linkedin.com/in/cameron-harris-45586248/
https://hookagency.com/

https://dreamworxexteriors.com/
https://hookagency.com/ 
The E-Myth: https://tinyurl.com/yckw47js

https://www.linkedin.com/in/heath-hicks-988500160/
https://avcoroofing.com/
https://hookagency.com/

We listened to 100 calls to find 5 roofing customer service tips you can use with your business.

Join Sydnee Olsen and Tim Brown on the Hook Better Leads podcast to learn more!

https://hookagency.com/

Join Vincenzo Colosimo and Tim Brown in the Hook Better Leads podcast where they break down 3 ways roofers waste money on Google Ads.

https://hookagency.com/

Becca Switzer - https://roofsalesmastery.com/

Join Casey and Tim on the Hook Better Leads podcast where they break down proven tips to maximize your web content!

Download Our Copywriting Checklist

https://hookagency.com/

Well, Today, we sat down with Tracy Bookman of Homestead Roofing Colorado to discuss the Pros and Cons of Acculyx with a pricing breakdown.

https://hookagency.com/

Join Matt Anderson and Tim Brown on the Hook Better Leads podcast where they break down 5 tech upgrades every roofing website should have!

https://hookagency.com/

1. No Strategic Business Plan, Where They Are Going, Start At The End An Reverse Engineer A Roadmap To Get You There 

2. Don’t Know What Business They’re In, Everything To Everybody, Profit Centers, Riches In The Niches, Build A Brand

3. Don’t Know Their Ideal Customer, Differentiator Or A Commodity

4. Focus On Top Line Sales, Volume Kills, But Profit Thrills, Sales Volume Is Vanity, Profit Is Sanity, And Cash Is Reality, Don’t Know Their Numbers, Focus On Profit Margin

5. No Processes, The 2 Week Vacation, 3 Legged Stool

Bonus??: Simply Just Don’t Charge Enough Money For Their Work

Join Elizabeth Schwartz and Tim Brown on the Hook Better Leads Podcast where they break down how you can get leads from your roofing website!

https://hookagency.com/

Many businesses leave money sitting on the table by not fully optimizing their Google My Business account. Learn how you can utilize GMB for generating leads and increasing your SEO rankings!

https://hookagency.com/

Find Ben on Facebook https://www.facebook.com/ben.menchaca.5

- Contractors are not working leads well, they’re sloppy
- There isn’t clarity on who’s working what, or the last touch.

So how to remedy it? Ben Hodson, the CEO of Job Nimbus and I chat about how to ensure each lead you've worked hard to get – is taken care of, systematically. 

https://jobnimbus.com