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    <title>myNEXT Startup Edge</title>
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    <description>The podcast that gives your startup the edge. This is the podcast where we empower startups, innovators, and forward-thinkers like you with actionable insights to raise funding, develop products, commercialize your innovation, and build your company. Brought to you by Dirk Lammerts, CEO and Founder myNEXT, VC investor, startup founder, and Innovation Revenue Generator.</description>
    <copyright>© 2025 myNEXT LLC</copyright>
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    <pubDate>Tue, 06 Jan 2026 10:49:45 -0600</pubDate>
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      <title>myNEXT Startup Edge</title>
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    <itunes:author>myNEXT LLC</itunes:author>
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    <itunes:summary>The podcast that gives your startup the edge. This is the podcast where we empower startups, innovators, and forward-thinkers like you with actionable insights to raise funding, develop products, commercialize your innovation, and build your company. Brought to you by Dirk Lammerts, CEO and Founder myNEXT, VC investor, startup founder, and Innovation Revenue Generator.</itunes:summary>
    <itunes:subtitle>The podcast that gives your startup the edge.</itunes:subtitle>
    <itunes:keywords>startups, entrepreneurship, fundraising, innovation, technology</itunes:keywords>
    <itunes:owner>
      <itunes:name>Dirk Lammerts</itunes:name>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>2026 Will Reward Momentum. Not Noise. Not Inaction.</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>2026 Will Reward Momentum. Not Noise. Not Inaction.</itunes:title>
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      <description>
        <![CDATA[<p><strong>This episode is my outlook on 2026.</strong></p><p>Not as a list of trends. Not as a prediction. But as a framing shift that I believe will matter a lot for startups and innovation teams alike.</p><p>2026 is not about continuing what we’ve been doing. It’s also not about catching up. It’s about <strong>compounding what’s already in place</strong>.</p><p>I believe 2026 will be a <strong>filter year</strong> – a year where capital, customers, and attention start flowing only toward real momentum. Not loudly. Not dramatically. But structurally.</p><p>For startups, that has a very direct implication:<br><strong>Funding will follow momentum. It will no longer precede it.</strong></p><p><br>For corporate innovators, the shift is just as important – but slightly different.<br>Innovation alone stops being strategic. <strong>Commercialization becomes the bottleneck.</strong></p><p>The teams that win in 2026 will be the ones that can translate technology into real market traction and revenue – consistently.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>This episode is my outlook on 2026.</strong></p><p>Not as a list of trends. Not as a prediction. But as a framing shift that I believe will matter a lot for startups and innovation teams alike.</p><p>2026 is not about continuing what we’ve been doing. It’s also not about catching up. It’s about <strong>compounding what’s already in place</strong>.</p><p>I believe 2026 will be a <strong>filter year</strong> – a year where capital, customers, and attention start flowing only toward real momentum. Not loudly. Not dramatically. But structurally.</p><p>For startups, that has a very direct implication:<br><strong>Funding will follow momentum. It will no longer precede it.</strong></p><p><br>For corporate innovators, the shift is just as important – but slightly different.<br>Innovation alone stops being strategic. <strong>Commercialization becomes the bottleneck.</strong></p><p>The teams that win in 2026 will be the ones that can translate technology into real market traction and revenue – consistently.</p>]]>
      </content:encoded>
      <pubDate>Tue, 06 Jan 2026 10:00:00 -0600</pubDate>
      <author>Dirk Lammerts</author>
      <enclosure url="https://media.transistor.fm/607dafcc/49cffb7f.mp3" length="16145860" type="audio/mpeg"/>
      <itunes:author>Dirk Lammerts</itunes:author>
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      <itunes:duration>670</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>This episode is my outlook on 2026.</strong></p><p>Not as a list of trends. Not as a prediction. But as a framing shift that I believe will matter a lot for startups and innovation teams alike.</p><p>2026 is not about continuing what we’ve been doing. It’s also not about catching up. It’s about <strong>compounding what’s already in place</strong>.</p><p>I believe 2026 will be a <strong>filter year</strong> – a year where capital, customers, and attention start flowing only toward real momentum. Not loudly. Not dramatically. But structurally.</p><p>For startups, that has a very direct implication:<br><strong>Funding will follow momentum. It will no longer precede it.</strong></p><p><br>For corporate innovators, the shift is just as important – but slightly different.<br>Innovation alone stops being strategic. <strong>Commercialization becomes the bottleneck.</strong></p><p>The teams that win in 2026 will be the ones that can translate technology into real market traction and revenue – consistently.</p>]]>
      </itunes:summary>
      <itunes:keywords>startups, entrepreneurship, fundraising, innovation, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>Strategic Serendipity - You Can’t Predict Luck, But You Can Design It</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>Strategic Serendipity - You Can’t Predict Luck, But You Can Design It</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>This is Episode 13 of the myNEXT Startup Edge Podcast. <em>Thirteen? Isn’t that the unlucky number? E</em>xactly — and that’s where we begin.</p><p>Because: you can't predict luck, but you can design it. This is what I call Strategic Serendipity. Strategic Serendipity can help you become sucessful — in your startup, in your business within a larger organization, in your own wealth journey, and in your personal life.</p><p>There’s a strange tension in the startup world. On one end, we glorify the grind — we analyze markets, define strategies, build roadmaps. Success, we’re told, is all about flawless execution. Make the right plan, hire the right team, work the right system.<br>On the other end? Pure luck. “I was in the right place at the right time.”</p><p>So, is startup success about <em>meticulous planning</em>? Or is it about <em>getting lucky</em>? Let me tell you: it’s neither. Or more precisely — it’s not <em>just</em> <em>either one</em>. It's about pursuing <em>Strategic Serendipity</em> — a hybrid mindset that embraces the power of preparation <em>and</em> the unpredictability</p><p>of the real world. Strategic Serendipity is all about creating conditions where randomness can reward you.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is Episode 13 of the myNEXT Startup Edge Podcast. <em>Thirteen? Isn’t that the unlucky number? E</em>xactly — and that’s where we begin.</p><p>Because: you can't predict luck, but you can design it. This is what I call Strategic Serendipity. Strategic Serendipity can help you become sucessful — in your startup, in your business within a larger organization, in your own wealth journey, and in your personal life.</p><p>There’s a strange tension in the startup world. On one end, we glorify the grind — we analyze markets, define strategies, build roadmaps. Success, we’re told, is all about flawless execution. Make the right plan, hire the right team, work the right system.<br>On the other end? Pure luck. “I was in the right place at the right time.”</p><p>So, is startup success about <em>meticulous planning</em>? Or is it about <em>getting lucky</em>? Let me tell you: it’s neither. Or more precisely — it’s not <em>just</em> <em>either one</em>. It's about pursuing <em>Strategic Serendipity</em> — a hybrid mindset that embraces the power of preparation <em>and</em> the unpredictability</p><p>of the real world. Strategic Serendipity is all about creating conditions where randomness can reward you.</p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Jul 2025 14:11:13 -0500</pubDate>
      <author>Dirk Lammerts</author>
      <enclosure url="https://media.transistor.fm/9e446e5d/98bbc27d.mp3" length="7865419" type="audio/mpeg"/>
      <itunes:author>Dirk Lammerts</itunes:author>
      <itunes:duration>488</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is Episode 13 of the myNEXT Startup Edge Podcast. <em>Thirteen? Isn’t that the unlucky number? E</em>xactly — and that’s where we begin.</p><p>Because: you can't predict luck, but you can design it. This is what I call Strategic Serendipity. Strategic Serendipity can help you become sucessful — in your startup, in your business within a larger organization, in your own wealth journey, and in your personal life.</p><p>There’s a strange tension in the startup world. On one end, we glorify the grind — we analyze markets, define strategies, build roadmaps. Success, we’re told, is all about flawless execution. Make the right plan, hire the right team, work the right system.<br>On the other end? Pure luck. “I was in the right place at the right time.”</p><p>So, is startup success about <em>meticulous planning</em>? Or is it about <em>getting lucky</em>? Let me tell you: it’s neither. Or more precisely — it’s not <em>just</em> <em>either one</em>. It's about pursuing <em>Strategic Serendipity</em> — a hybrid mindset that embraces the power of preparation <em>and</em> the unpredictability</p><p>of the real world. Strategic Serendipity is all about creating conditions where randomness can reward you.</p>]]>
      </itunes:summary>
      <itunes:keywords>startups, entrepreneurship, fundraising, innovation, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Glomar Explorer - Lessons for Commercializing Innovation from a Cold War Spy Story</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>Glomar Explorer - Lessons for Commercializing Innovation from a Cold War Spy Story</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/349451a7</link>
      <description>
        <![CDATA[<p>Today, we’re diving into one of the most bizarre - and instructive - business case studies you’ve probably never heard about. It’s a Cold War spy story. It’s a billion-dollar engineering feat. And it’s also a cautionary tale about innovation, market strategy, and the fatal mistake of copying your competition.</p><p>In the early 1970s, Hughes Industries unveiled the <em>Glomar Explorer</em>, a futuristic ship supposedly built to mine manganese nodules from the depths of the Pacific Ocean. The world watched. And some of the biggest companies - Lockheed, INCO, Royal Dutch Shell - scrambled to launch their own deep-sea mining operations.</p><p>There was just one problem: <em>none of it was real!</em></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today, we’re diving into one of the most bizarre - and instructive - business case studies you’ve probably never heard about. It’s a Cold War spy story. It’s a billion-dollar engineering feat. And it’s also a cautionary tale about innovation, market strategy, and the fatal mistake of copying your competition.</p><p>In the early 1970s, Hughes Industries unveiled the <em>Glomar Explorer</em>, a futuristic ship supposedly built to mine manganese nodules from the depths of the Pacific Ocean. The world watched. And some of the biggest companies - Lockheed, INCO, Royal Dutch Shell - scrambled to launch their own deep-sea mining operations.</p><p>There was just one problem: <em>none of it was real!</em></p>]]>
      </content:encoded>
      <pubDate>Fri, 02 May 2025 17:48:13 -0500</pubDate>
      <author>Dirk Lammerts</author>
      <enclosure url="https://media.transistor.fm/349451a7/836c4719.mp3" length="6878139" type="audio/mpeg"/>
      <itunes:author>Dirk Lammerts</itunes:author>
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      <itunes:duration>426</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today, we’re diving into one of the most bizarre - and instructive - business case studies you’ve probably never heard about. It’s a Cold War spy story. It’s a billion-dollar engineering feat. And it’s also a cautionary tale about innovation, market strategy, and the fatal mistake of copying your competition.</p><p>In the early 1970s, Hughes Industries unveiled the <em>Glomar Explorer</em>, a futuristic ship supposedly built to mine manganese nodules from the depths of the Pacific Ocean. The world watched. And some of the biggest companies - Lockheed, INCO, Royal Dutch Shell - scrambled to launch their own deep-sea mining operations.</p><p>There was just one problem: <em>none of it was real!</em></p>]]>
      </itunes:summary>
      <itunes:keywords>startups, entrepreneurship, fundraising, innovation, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Unstuck Your Business - Featuring Jamie Schneiderman</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Unstuck Your Business - Featuring Jamie Schneiderman</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/881ce073</link>
      <description>
        <![CDATA[<p>What if the reason your startup isn’t scaling isn’t execution... but misalignment? In this episode of the <em>myNEXT Startup Edge</em> podcast, I sit down with Jamie Schneiderman, founder of <em>Unstuck Your Business</em>, to unpack one of the most dangerous blind spots for founders: thinking you’ve got product-market fit when you're actually solving the wrong problem. "It's amazing how many startups have traction, raised money, and still hit a wall - and don’t realize they’re solving the wrong problem.”</p><p>Jamie’s approach is refreshingly practical - and fast. He helps founders get back on track in just three focused days by fixing the misalignments that stall growth. If you're feeling the grind, stuck in the hamster wheel of "more of the same" with no results - this episode is your reset button. </p><p>Get ready to uncover:</p><ul><li>Why early traction isn’t enough if you’re misaligned</li><li>The “Fit Stack” and why product-market fit is just one piece</li><li>How to revalidate your problem/customer/solution triangle - and fix it if necessary</li><li>Why a painful and urgent customer problem is your startup's best growth lever</li><li>Jamie's fast and efficient approach to helping startups become "unstuck"</li></ul><p>Listen in and find out how you know that your business is stuck and what it takes to get it unstuck - and scaling again.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What if the reason your startup isn’t scaling isn’t execution... but misalignment? In this episode of the <em>myNEXT Startup Edge</em> podcast, I sit down with Jamie Schneiderman, founder of <em>Unstuck Your Business</em>, to unpack one of the most dangerous blind spots for founders: thinking you’ve got product-market fit when you're actually solving the wrong problem. "It's amazing how many startups have traction, raised money, and still hit a wall - and don’t realize they’re solving the wrong problem.”</p><p>Jamie’s approach is refreshingly practical - and fast. He helps founders get back on track in just three focused days by fixing the misalignments that stall growth. If you're feeling the grind, stuck in the hamster wheel of "more of the same" with no results - this episode is your reset button. </p><p>Get ready to uncover:</p><ul><li>Why early traction isn’t enough if you’re misaligned</li><li>The “Fit Stack” and why product-market fit is just one piece</li><li>How to revalidate your problem/customer/solution triangle - and fix it if necessary</li><li>Why a painful and urgent customer problem is your startup's best growth lever</li><li>Jamie's fast and efficient approach to helping startups become "unstuck"</li></ul><p>Listen in and find out how you know that your business is stuck and what it takes to get it unstuck - and scaling again.</p>]]>
      </content:encoded>
      <pubDate>Fri, 18 Apr 2025 12:00:00 -0500</pubDate>
      <author>Dirk Lammerts</author>
      <enclosure url="https://media.transistor.fm/881ce073/c7cc75bc.mp3" length="74124770" type="audio/mpeg"/>
      <itunes:author>Dirk Lammerts</itunes:author>
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      <itunes:duration>3086</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What if the reason your startup isn’t scaling isn’t execution... but misalignment? In this episode of the <em>myNEXT Startup Edge</em> podcast, I sit down with Jamie Schneiderman, founder of <em>Unstuck Your Business</em>, to unpack one of the most dangerous blind spots for founders: thinking you’ve got product-market fit when you're actually solving the wrong problem. "It's amazing how many startups have traction, raised money, and still hit a wall - and don’t realize they’re solving the wrong problem.”</p><p>Jamie’s approach is refreshingly practical - and fast. He helps founders get back on track in just three focused days by fixing the misalignments that stall growth. If you're feeling the grind, stuck in the hamster wheel of "more of the same" with no results - this episode is your reset button. </p><p>Get ready to uncover:</p><ul><li>Why early traction isn’t enough if you’re misaligned</li><li>The “Fit Stack” and why product-market fit is just one piece</li><li>How to revalidate your problem/customer/solution triangle - and fix it if necessary</li><li>Why a painful and urgent customer problem is your startup's best growth lever</li><li>Jamie's fast and efficient approach to helping startups become "unstuck"</li></ul><p>Listen in and find out how you know that your business is stuck and what it takes to get it unstuck - and scaling again.</p>]]>
      </itunes:summary>
      <itunes:keywords>startups, entrepreneurship, fundraising, innovation, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Unleashing Momentum: The Startup Velocity System</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Unleashing Momentum: The Startup Velocity System</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/6f3ad781</link>
      <description>
        <![CDATA[<p>Today we’re diving into something game-changing: the <em>myNEXT Startup Velocity System</em>. This isn’t some dusty playbook - it’s a hands-on, no-BS framework to get your startup moving fast, staying focused, and getting funded. Passage of time kills every startup. Momentum wins! Momentum is motion – but only motion in the right direction matters.</p><p> </p><p>So, what is the “right direction” for my startup? Glad you asked. That’s where the <em>Startup Velocity System</em> comes to the rescue. It’s a proven framework that guides you in transforming bold ideas into scalable businesses. It’s a system of 7 milestones - logical, chronological proof points that demonstrate that your startup is firing on all cylinders. Designed for ambitious founders, these aren’t just random checkboxes. Each milestone is a strategic inflection point that builds value, reduces risk, and accelerates growth. This is what investors love to see. Think of it as your startup’s jet fuel - built to accelerate you through the chaos of building a business and straight into your next funding round.</p><p>Come back here after you listened to this episode to download your free self-assessment tool. It’s quick, it’s free, and it’ll map your progress against each of the 7 milestones of the <em>Startup Velocity System</em>. CLICK THE LINK below to get your Starter Kit now for FREE!<br>https://go.mynextventure.com/startup-velocity-system</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today we’re diving into something game-changing: the <em>myNEXT Startup Velocity System</em>. This isn’t some dusty playbook - it’s a hands-on, no-BS framework to get your startup moving fast, staying focused, and getting funded. Passage of time kills every startup. Momentum wins! Momentum is motion – but only motion in the right direction matters.</p><p> </p><p>So, what is the “right direction” for my startup? Glad you asked. That’s where the <em>Startup Velocity System</em> comes to the rescue. It’s a proven framework that guides you in transforming bold ideas into scalable businesses. It’s a system of 7 milestones - logical, chronological proof points that demonstrate that your startup is firing on all cylinders. Designed for ambitious founders, these aren’t just random checkboxes. Each milestone is a strategic inflection point that builds value, reduces risk, and accelerates growth. This is what investors love to see. Think of it as your startup’s jet fuel - built to accelerate you through the chaos of building a business and straight into your next funding round.</p><p>Come back here after you listened to this episode to download your free self-assessment tool. It’s quick, it’s free, and it’ll map your progress against each of the 7 milestones of the <em>Startup Velocity System</em>. CLICK THE LINK below to get your Starter Kit now for FREE!<br>https://go.mynextventure.com/startup-velocity-system</p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Mar 2025 19:33:19 -0500</pubDate>
      <author>Dirk Lammerts</author>
      <enclosure url="https://media.transistor.fm/6f3ad781/1227ece6.mp3" length="8740702" type="audio/mpeg"/>
      <itunes:author>Dirk Lammerts</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/k6ou4P5GbRM3dnIFlgFuOoIT6LrYahRXNbUzW-ucY_4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wOTIw/Y2NiM2RkMDc1MDZh/NjQ5NWYxNTc5NzZk/YmRmOS5qcGc.jpg"/>
      <itunes:duration>543</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today we’re diving into something game-changing: the <em>myNEXT Startup Velocity System</em>. This isn’t some dusty playbook - it’s a hands-on, no-BS framework to get your startup moving fast, staying focused, and getting funded. Passage of time kills every startup. Momentum wins! Momentum is motion – but only motion in the right direction matters.</p><p> </p><p>So, what is the “right direction” for my startup? Glad you asked. That’s where the <em>Startup Velocity System</em> comes to the rescue. It’s a proven framework that guides you in transforming bold ideas into scalable businesses. It’s a system of 7 milestones - logical, chronological proof points that demonstrate that your startup is firing on all cylinders. Designed for ambitious founders, these aren’t just random checkboxes. Each milestone is a strategic inflection point that builds value, reduces risk, and accelerates growth. This is what investors love to see. Think of it as your startup’s jet fuel - built to accelerate you through the chaos of building a business and straight into your next funding round.</p><p>Come back here after you listened to this episode to download your free self-assessment tool. It’s quick, it’s free, and it’ll map your progress against each of the 7 milestones of the <em>Startup Velocity System</em>. CLICK THE LINK below to get your Starter Kit now for FREE!<br>https://go.mynextventure.com/startup-velocity-system</p>]]>
      </itunes:summary>
      <itunes:keywords>startups, entrepreneurship, fundraising, innovation, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Silent Startup Killer: Avoiding the COI Trap</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>The Silent Startup Killer: Avoiding the COI Trap</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3c35aeed-db27-4e7b-ab86-65de7d4766d8</guid>
      <link>https://share.transistor.fm/s/70090603</link>
      <description>
        <![CDATA[<p>Today, I want to talk about something that most startup founders rarely consider, but it’s one of the biggest reasons why startups fail. Everyone talks about ROI - Return on Investment - as the key metric for making decisions. It’s what your CFO look for. It’s what founders obsess over. But very few talk about COI - the Cost of Inaction - which, in my experience, is just as important, if not more so. What exactly is COI? Think of it as an invisible tax that you pay every time you hesitate or delay a key decision. Every time you push back a launch, wait on an important hire, or take too long to pivot, you are losing ground. You are paying a price, even if it’s not immediately visible on your balance sheet.</p><p>Startups don’t have the luxury of time. Passage of time is your worst enemy. Every day that goes by without meaningful action costs you - not just in potential revenue, but in market position, investor confidence, customer trust, and overall momentum. If you hesitate, if you wait too long to launch, adjust, or raise money, the world moves on without you. Every hesitation, every delay, every moment of inaction costs you something. And in the worst-case scenario, it will cost you your startup!</p><p>In today’s episode, we dive deep into what COI actually is, why COI is more important than ROI, how it affects your startup, and how it can push your company into an irreversible downward spiral. And most importantly, I’ll give you actionable steps to avoid falling into this trap.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today, I want to talk about something that most startup founders rarely consider, but it’s one of the biggest reasons why startups fail. Everyone talks about ROI - Return on Investment - as the key metric for making decisions. It’s what your CFO look for. It’s what founders obsess over. But very few talk about COI - the Cost of Inaction - which, in my experience, is just as important, if not more so. What exactly is COI? Think of it as an invisible tax that you pay every time you hesitate or delay a key decision. Every time you push back a launch, wait on an important hire, or take too long to pivot, you are losing ground. You are paying a price, even if it’s not immediately visible on your balance sheet.</p><p>Startups don’t have the luxury of time. Passage of time is your worst enemy. Every day that goes by without meaningful action costs you - not just in potential revenue, but in market position, investor confidence, customer trust, and overall momentum. If you hesitate, if you wait too long to launch, adjust, or raise money, the world moves on without you. Every hesitation, every delay, every moment of inaction costs you something. And in the worst-case scenario, it will cost you your startup!</p><p>In today’s episode, we dive deep into what COI actually is, why COI is more important than ROI, how it affects your startup, and how it can push your company into an irreversible downward spiral. And most importantly, I’ll give you actionable steps to avoid falling into this trap.</p>]]>
      </content:encoded>
      <pubDate>Mon, 03 Mar 2025 14:13:13 -0600</pubDate>
      <author>Dirk Lammerts</author>
      <enclosure url="https://media.transistor.fm/70090603/799848ee.mp3" length="12888909" type="audio/mpeg"/>
      <itunes:author>Dirk Lammerts</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/UgqYL5C6qBtJNq-Jpt9Q640qlmBoeUDIiXRXPL5Eq8I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNGNj/ODQxN2UwYzIxMDIx/NTU1NjY3MGY1NzJm/NmYyYi5qcGc.jpg"/>
      <itunes:duration>802</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today, I want to talk about something that most startup founders rarely consider, but it’s one of the biggest reasons why startups fail. Everyone talks about ROI - Return on Investment - as the key metric for making decisions. It’s what your CFO look for. It’s what founders obsess over. But very few talk about COI - the Cost of Inaction - which, in my experience, is just as important, if not more so. What exactly is COI? Think of it as an invisible tax that you pay every time you hesitate or delay a key decision. Every time you push back a launch, wait on an important hire, or take too long to pivot, you are losing ground. You are paying a price, even if it’s not immediately visible on your balance sheet.</p><p>Startups don’t have the luxury of time. Passage of time is your worst enemy. Every day that goes by without meaningful action costs you - not just in potential revenue, but in market position, investor confidence, customer trust, and overall momentum. If you hesitate, if you wait too long to launch, adjust, or raise money, the world moves on without you. Every hesitation, every delay, every moment of inaction costs you something. And in the worst-case scenario, it will cost you your startup!</p><p>In today’s episode, we dive deep into what COI actually is, why COI is more important than ROI, how it affects your startup, and how it can push your company into an irreversible downward spiral. And most importantly, I’ll give you actionable steps to avoid falling into this trap.</p>]]>
      </itunes:summary>
      <itunes:keywords>startups, entrepreneurship, fundraising, innovation, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>First Principles Thinking Applied: Elon Musk with Audrey and Nick</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>First Principles Thinking Applied: Elon Musk with Audrey and Nick</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b987cd53-8997-44d4-8e06-54256cd976c9</guid>
      <link>https://share.transistor.fm/s/5ea54514</link>
      <description>
        <![CDATA[<p>Let me ask you: who comes to your mind as the most prominent entrepreneur and innovator who repeatedly brought breakthrough products to live - products that disrupted or created entire industries - and did so by questioning long-held beliefs and ignored industry standards and practices that seemed to be cast in stone? If I had asked you this question ten years ago, the unanimous answer would have been Steve Jobs. And while Steve’s legacy still looms large over the industries that Apple created and dominated, there is a new challenger for the title, and that person is Elon Musk. But how did he actually do that? The answer is: First Principles Thinking! And Elon did not only disrupt one industry but two, self-driving EVs at Tesla and spaceflight at SpaceX, by applying First Principles Thinking.<br> </p><p>So today, Audrey and Nick are diving deep into what happened when Elon Musk and his teams at Tesla and at SpaceX asked themselves this one fundamental question: "If I started from scratch, what would I create?" As a result, both companies broke with many traditions and long-held beliefs. At Tesla based on the fundamental principle that “Cars should be computers on wheels, not just mechanical machines”. And at SpaceX based on the realization that “Rockets are expensive because they are discarded after one use – so let’s make them reusable”.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Let me ask you: who comes to your mind as the most prominent entrepreneur and innovator who repeatedly brought breakthrough products to live - products that disrupted or created entire industries - and did so by questioning long-held beliefs and ignored industry standards and practices that seemed to be cast in stone? If I had asked you this question ten years ago, the unanimous answer would have been Steve Jobs. And while Steve’s legacy still looms large over the industries that Apple created and dominated, there is a new challenger for the title, and that person is Elon Musk. But how did he actually do that? The answer is: First Principles Thinking! And Elon did not only disrupt one industry but two, self-driving EVs at Tesla and spaceflight at SpaceX, by applying First Principles Thinking.<br> </p><p>So today, Audrey and Nick are diving deep into what happened when Elon Musk and his teams at Tesla and at SpaceX asked themselves this one fundamental question: "If I started from scratch, what would I create?" As a result, both companies broke with many traditions and long-held beliefs. At Tesla based on the fundamental principle that “Cars should be computers on wheels, not just mechanical machines”. And at SpaceX based on the realization that “Rockets are expensive because they are discarded after one use – so let’s make them reusable”.</p>]]>
      </content:encoded>
      <pubDate>Fri, 14 Feb 2025 12:36:18 -0600</pubDate>
      <author>Dirk Lammerts</author>
      <enclosure url="https://media.transistor.fm/5ea54514/016ea5a5.mp3" length="16199957" type="audio/mpeg"/>
      <itunes:author>Dirk Lammerts</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/MAw3SmviQ0hHpJUquC6L9AxeFeXFueXkfhA5TlYeakQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Zjkz/MGQ0ZGYzY2NlZDA4/YzBkNDUyMDliNTI3/Yjg5ZC5qcGc.jpg"/>
      <itunes:duration>1009</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Let me ask you: who comes to your mind as the most prominent entrepreneur and innovator who repeatedly brought breakthrough products to live - products that disrupted or created entire industries - and did so by questioning long-held beliefs and ignored industry standards and practices that seemed to be cast in stone? If I had asked you this question ten years ago, the unanimous answer would have been Steve Jobs. And while Steve’s legacy still looms large over the industries that Apple created and dominated, there is a new challenger for the title, and that person is Elon Musk. But how did he actually do that? The answer is: First Principles Thinking! And Elon did not only disrupt one industry but two, self-driving EVs at Tesla and spaceflight at SpaceX, by applying First Principles Thinking.<br> </p><p>So today, Audrey and Nick are diving deep into what happened when Elon Musk and his teams at Tesla and at SpaceX asked themselves this one fundamental question: "If I started from scratch, what would I create?" As a result, both companies broke with many traditions and long-held beliefs. At Tesla based on the fundamental principle that “Cars should be computers on wheels, not just mechanical machines”. And at SpaceX based on the realization that “Rockets are expensive because they are discarded after one use – so let’s make them reusable”.</p>]]>
      </itunes:summary>
      <itunes:keywords>startups, entrepreneurship, fundraising, innovation, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>First Principles Thinking Applied: Spotify with Audrey and Nick</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>First Principles Thinking Applied: Spotify with Audrey and Nick</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4dd1d970-2daf-4d2c-8f45-61040151e53b</guid>
      <link>https://share.transistor.fm/s/91a2735a</link>
      <description>
        <![CDATA[<p>Do you remember buying CDs? Or buying an album or individual tracks on iTunes? When was the last time you did this? Exactly! So, what happened? Let me tell you what happened: Spotify came along and completely changed the way we access and consume music. They changed how we discover music. They changed how artists and labels are compensated. But how did they come up with such groundbreaking changes that completely disrupted the music industry? The answer is: they applied First Principles Thinking.</p><p> </p><p>And today, we’re having Audrey and Nick explore what happened when the team at Spotify asked themselves this one fundamental question: "If I started from scratch, what would I create?" Spotify broke with many traditions and long-held beliefs. Remember that even Steve Jobs believed that people wanted to OWN their music and had rejected the idea of a music subscription service in the early days of the iTunes music store. Spotify, however, disregarded the status quo and defined and designed their revolutionary streaming service around a new set of paradigms – the first being: “Music is about access, not ownership”, which ran completely contrary to conventional wisdom back then.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Do you remember buying CDs? Or buying an album or individual tracks on iTunes? When was the last time you did this? Exactly! So, what happened? Let me tell you what happened: Spotify came along and completely changed the way we access and consume music. They changed how we discover music. They changed how artists and labels are compensated. But how did they come up with such groundbreaking changes that completely disrupted the music industry? The answer is: they applied First Principles Thinking.</p><p> </p><p>And today, we’re having Audrey and Nick explore what happened when the team at Spotify asked themselves this one fundamental question: "If I started from scratch, what would I create?" Spotify broke with many traditions and long-held beliefs. Remember that even Steve Jobs believed that people wanted to OWN their music and had rejected the idea of a music subscription service in the early days of the iTunes music store. Spotify, however, disregarded the status quo and defined and designed their revolutionary streaming service around a new set of paradigms – the first being: “Music is about access, not ownership”, which ran completely contrary to conventional wisdom back then.</p>]]>
      </content:encoded>
      <pubDate>Tue, 11 Feb 2025 12:43:40 -0600</pubDate>
      <author>Dirk Lammerts</author>
      <enclosure url="https://media.transistor.fm/91a2735a/3374a0dc.mp3" length="13271449" type="audio/mpeg"/>
      <itunes:author>Dirk Lammerts</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/9hfKuIc_3ncUi48GMkxDdkkPeHUqPJIvCN-9OkfLAAk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80Mzlh/OTAwMzk1ZTVkZjIx/MDgzNzZiZDRhZDUx/MWYwYy5qcGc.jpg"/>
      <itunes:duration>826</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Do you remember buying CDs? Or buying an album or individual tracks on iTunes? When was the last time you did this? Exactly! So, what happened? Let me tell you what happened: Spotify came along and completely changed the way we access and consume music. They changed how we discover music. They changed how artists and labels are compensated. But how did they come up with such groundbreaking changes that completely disrupted the music industry? The answer is: they applied First Principles Thinking.</p><p> </p><p>And today, we’re having Audrey and Nick explore what happened when the team at Spotify asked themselves this one fundamental question: "If I started from scratch, what would I create?" Spotify broke with many traditions and long-held beliefs. Remember that even Steve Jobs believed that people wanted to OWN their music and had rejected the idea of a music subscription service in the early days of the iTunes music store. Spotify, however, disregarded the status quo and defined and designed their revolutionary streaming service around a new set of paradigms – the first being: “Music is about access, not ownership”, which ran completely contrary to conventional wisdom back then.</p>]]>
      </itunes:summary>
      <itunes:keywords>startups, entrepreneurship, fundraising, innovation, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>First Principles Thinking Applied: Apple's iPhone with Audrey and Nick</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>First Principles Thinking Applied: Apple's iPhone with Audrey and Nick</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8147d33d-7020-4a64-8ea3-11b761dc5505</guid>
      <link>https://share.transistor.fm/s/23defc2b</link>
      <description>
        <![CDATA[<p>Today, we’re having Audrey and Nick dive deep into one of the most amazing examples of applying First Principles Thinking: the iPhone. This is what happened when Steve Jobs and the iPhone teams at Apple asked themselves this one fundamental question: "If I started from scratch, what would I create?"</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today, we’re having Audrey and Nick dive deep into one of the most amazing examples of applying First Principles Thinking: the iPhone. This is what happened when Steve Jobs and the iPhone teams at Apple asked themselves this one fundamental question: "If I started from scratch, what would I create?"</p>]]>
      </content:encoded>
      <pubDate>Sat, 08 Feb 2025 17:32:35 -0600</pubDate>
      <author>Dirk Lammerts</author>
      <enclosure url="https://media.transistor.fm/23defc2b/54ff70c6.mp3" length="14282239" type="audio/mpeg"/>
      <itunes:author>Dirk Lammerts</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Ok9Tb4AKyX8vKVU8SfhQh7sK9tgJiuDGl0pGxPiGRio/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MjA3/MDgzNDU5OGYzMTQw/ZWExNjljYzcyNWM3/MWI1Ni5qcGc.jpg"/>
      <itunes:duration>889</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today, we’re having Audrey and Nick dive deep into one of the most amazing examples of applying First Principles Thinking: the iPhone. This is what happened when Steve Jobs and the iPhone teams at Apple asked themselves this one fundamental question: "If I started from scratch, what would I create?"</p>]]>
      </itunes:summary>
      <itunes:keywords>startups, entrepreneurship, fundraising, innovation, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Design Innovative Products – Use First Principles Thinking</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>How to Design Innovative Products – Use First Principles Thinking</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">417ac7d8-1bc4-4ef0-869f-e5f6c2f639e5</guid>
      <link>https://share.transistor.fm/s/fa5aa8ad</link>
      <description>
        <![CDATA[<p>Today, we’re diving into one of the most powerful mindsets in business: <em>First Principles Thinking</em>. This approach is what separates the companies that lead markets from those that constantly play catch-up. So, you are in for a special episode today.<br> <br>We’ll start by exploring what first principles thinking is and why it is the best, if not the only, way of coming up with truly innovative solutions for big problems. We’ll then look at case studies of how Apple, Spotify, Tesla, and SpaceX transformed their industries through first principles thinking. And finally, and most important in this context, we’ll discuss how you can apply first principles thinking to your startup to overhaul your design philosophy, to break away from conventional constraints in your product development, and to delight your customers with products and services the world did not think were possible </p><p>First principles thinking is a superpower for startups. It’s the mindset that turns <em>ordinary</em> into <em>extraordinary</em>, and the reason why the companies we looked at have redefined their industries. Don’t just accept how things are done. Question everything. Challenge assumptions. Rebuild from the ground up. That’s how you create something truly revolutionary.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today, we’re diving into one of the most powerful mindsets in business: <em>First Principles Thinking</em>. This approach is what separates the companies that lead markets from those that constantly play catch-up. So, you are in for a special episode today.<br> <br>We’ll start by exploring what first principles thinking is and why it is the best, if not the only, way of coming up with truly innovative solutions for big problems. We’ll then look at case studies of how Apple, Spotify, Tesla, and SpaceX transformed their industries through first principles thinking. And finally, and most important in this context, we’ll discuss how you can apply first principles thinking to your startup to overhaul your design philosophy, to break away from conventional constraints in your product development, and to delight your customers with products and services the world did not think were possible </p><p>First principles thinking is a superpower for startups. It’s the mindset that turns <em>ordinary</em> into <em>extraordinary</em>, and the reason why the companies we looked at have redefined their industries. Don’t just accept how things are done. Question everything. Challenge assumptions. Rebuild from the ground up. That’s how you create something truly revolutionary.</p>]]>
      </content:encoded>
      <pubDate>Fri, 31 Jan 2025 17:30:34 -0600</pubDate>
      <author>Dirk Lammerts</author>
      <enclosure url="https://media.transistor.fm/fa5aa8ad/91b6c3b4.mp3" length="34671496" type="audio/mpeg"/>
      <itunes:author>Dirk Lammerts</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/gYDfjglS6C4A-ZJms262n1W4PJe20WK-p0yM7kIrg9Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNDJl/NzQ0ZGJjMGRiNjhj/NjJkZDc1ZThiZDg3/ZDZjZi5qcGc.jpg"/>
      <itunes:duration>2163</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today, we’re diving into one of the most powerful mindsets in business: <em>First Principles Thinking</em>. This approach is what separates the companies that lead markets from those that constantly play catch-up. So, you are in for a special episode today.<br> <br>We’ll start by exploring what first principles thinking is and why it is the best, if not the only, way of coming up with truly innovative solutions for big problems. We’ll then look at case studies of how Apple, Spotify, Tesla, and SpaceX transformed their industries through first principles thinking. And finally, and most important in this context, we’ll discuss how you can apply first principles thinking to your startup to overhaul your design philosophy, to break away from conventional constraints in your product development, and to delight your customers with products and services the world did not think were possible </p><p>First principles thinking is a superpower for startups. It’s the mindset that turns <em>ordinary</em> into <em>extraordinary</em>, and the reason why the companies we looked at have redefined their industries. Don’t just accept how things are done. Question everything. Challenge assumptions. Rebuild from the ground up. That’s how you create something truly revolutionary.</p>]]>
      </itunes:summary>
      <itunes:keywords>startups, entrepreneurship, fundraising, innovation, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What is the Most Important Question for Every Startup with Audrey and Nick</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>What is the Most Important Question for Every Startup with Audrey and Nick</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0d950b59-b2e2-4478-9395-ee867386c83f</guid>
      <link>https://share.transistor.fm/s/17f5ad48</link>
      <description>
        <![CDATA[<p>Audrey and Nick discuss Dirk's premise from Episode 3 that the most foundational question for every startup is: <em>"What problem are you solving?"</em>. Whether you are pitching your startup to an investor, energizing your team, or trying to land a business deal. Audrey and Nick dive deep into the <em>"why and how"</em> of this fundamental iquestion and add additional perspective to Dirk's discussion in the previous episode.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Audrey and Nick discuss Dirk's premise from Episode 3 that the most foundational question for every startup is: <em>"What problem are you solving?"</em>. Whether you are pitching your startup to an investor, energizing your team, or trying to land a business deal. Audrey and Nick dive deep into the <em>"why and how"</em> of this fundamental iquestion and add additional perspective to Dirk's discussion in the previous episode.</p>]]>
      </content:encoded>
      <pubDate>Fri, 17 Jan 2025 17:23:34 -0600</pubDate>
      <author>Dirk Lammerts</author>
      <enclosure url="https://media.transistor.fm/17f5ad48/753e18d5.mp3" length="9566642" type="audio/mpeg"/>
      <itunes:author>Dirk Lammerts</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/OyaUFWceqeu0W-aX448jkzqQH2XNdIiuLjJSRQAaOrU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNGQ2/ZDNmMzM2ODFlOTg1/ZDI1ZTE0ODJlZGRm/YWQ3Ny5qcGc.jpg"/>
      <itunes:duration>595</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Audrey and Nick discuss Dirk's premise from Episode 3 that the most foundational question for every startup is: <em>"What problem are you solving?"</em>. Whether you are pitching your startup to an investor, energizing your team, or trying to land a business deal. Audrey and Nick dive deep into the <em>"why and how"</em> of this fundamental iquestion and add additional perspective to Dirk's discussion in the previous episode.</p>]]>
      </itunes:summary>
      <itunes:keywords>startups, entrepreneurship, fundraising, innovation, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What Problem are YOU Solving?</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>What Problem are YOU Solving?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">34fdf2b7-9798-40d1-8198-a75424932b53</guid>
      <link>https://share.transistor.fm/s/d3d46fdf</link>
      <description>
        <![CDATA[<p>Picture this: you are pitching your startup to a room full of investors. The energy is high, and you’ve just finished showcasing your breakthrough technology. You’ve talked about the billion-dollar market, the brilliance of your founding team, and even showed a sleek prototype demo. Then someone asks: <em>"What problem are you solving?".</em> And suddenly, the room goes quiet.</p><p>As a startup you must be able to answer many questions. Questions about your product, your customer, your market, your team, and about many other aspects of you building a new business. BUT there is only ONE foundational question underlying everything you are doing. And that question is: <em>"What problem are you solving?"</em>.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Picture this: you are pitching your startup to a room full of investors. The energy is high, and you’ve just finished showcasing your breakthrough technology. You’ve talked about the billion-dollar market, the brilliance of your founding team, and even showed a sleek prototype demo. Then someone asks: <em>"What problem are you solving?".</em> And suddenly, the room goes quiet.</p><p>As a startup you must be able to answer many questions. Questions about your product, your customer, your market, your team, and about many other aspects of you building a new business. BUT there is only ONE foundational question underlying everything you are doing. And that question is: <em>"What problem are you solving?"</em>.</p>]]>
      </content:encoded>
      <pubDate>Mon, 13 Jan 2025 16:29:55 -0600</pubDate>
      <author>Dirk Lammerts</author>
      <enclosure url="https://media.transistor.fm/d3d46fdf/0cd91e68.mp3" length="6989793" type="audio/mpeg"/>
      <itunes:author>Dirk Lammerts</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/zq9olxJ0eSHEq6U7gpxJYyTlQhLQywcQu3C097fB0TI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZWI4/ZmE1YzExMTU2OTA4/MTAyNzE4YjMyZjI3/M2U0NC5qcGc.jpg"/>
      <itunes:duration>434</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Picture this: you are pitching your startup to a room full of investors. The energy is high, and you’ve just finished showcasing your breakthrough technology. You’ve talked about the billion-dollar market, the brilliance of your founding team, and even showed a sleek prototype demo. Then someone asks: <em>"What problem are you solving?".</em> And suddenly, the room goes quiet.</p><p>As a startup you must be able to answer many questions. Questions about your product, your customer, your market, your team, and about many other aspects of you building a new business. BUT there is only ONE foundational question underlying everything you are doing. And that question is: <em>"What problem are you solving?"</em>.</p>]]>
      </itunes:summary>
      <itunes:keywords>startups, entrepreneurship, fundraising, innovation, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Don't Make New Year's Resolutions with Audrey and Nick</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Don't Make New Year's Resolutions with Audrey and Nick</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/bb920383</link>
      <description>
        <![CDATA[<p>Audrey and Nick discuss Dirk's recommendation from Episode 1 to NOT make New Year's resolutions. If Dirk's recommendation left you puzzled since it goes against all conventional wisdom and traditions, listen as Audrey and Nick further explain why New Year's resolutions are not only ineffective but actually counterproductive and what you should do instead.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Audrey and Nick discuss Dirk's recommendation from Episode 1 to NOT make New Year's resolutions. If Dirk's recommendation left you puzzled since it goes against all conventional wisdom and traditions, listen as Audrey and Nick further explain why New Year's resolutions are not only ineffective but actually counterproductive and what you should do instead.</p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Jan 2025 16:36:01 -0600</pubDate>
      <author>Dirk Lammerts</author>
      <enclosure url="https://media.transistor.fm/bb920383/42f69aa0.mp3" length="10052645" type="audio/mpeg"/>
      <itunes:author>Dirk Lammerts</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/xi2CpXvypN5DnVN_DpMuemL4MmDBskgog7W0Qq4dzMQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMmQ3/ZjkxMWQ2ZWUwMDQ3/YzM0NDU4MThlYmUx/OWNlZi5qcGc.jpg"/>
      <itunes:duration>625</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Audrey and Nick discuss Dirk's recommendation from Episode 1 to NOT make New Year's resolutions. If Dirk's recommendation left you puzzled since it goes against all conventional wisdom and traditions, listen as Audrey and Nick further explain why New Year's resolutions are not only ineffective but actually counterproductive and what you should do instead.</p>]]>
      </itunes:summary>
      <itunes:keywords>startups, entrepreneurship, fundraising, innovation, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Make a Resolution - Break a Resolution</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Make a Resolution - Break a Resolution</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3c81c8ee-fd7d-4354-ad7c-aa28b72e9ec1</guid>
      <link>https://share.transistor.fm/s/ccbbc7d2</link>
      <description>
        <![CDATA[<p>Make a Resolution - Break a Resolution or why you shouldn’t make New Year’s resolutions. Today’s topic might surprise you. It’s a bit unconventional, but I promise it’s powerful. We’re going to talk about why you should not make New Year’s resolutions. Yes, you heard that right. Stop making them! Instead, I will share a much better approach that will transform how you set goals and drive progress in both your personal and professional life. Are you ready? Let’s dive in.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Make a Resolution - Break a Resolution or why you shouldn’t make New Year’s resolutions. Today’s topic might surprise you. It’s a bit unconventional, but I promise it’s powerful. We’re going to talk about why you should not make New Year’s resolutions. Yes, you heard that right. Stop making them! Instead, I will share a much better approach that will transform how you set goals and drive progress in both your personal and professional life. Are you ready? Let’s dive in.</p>]]>
      </content:encoded>
      <pubDate>Wed, 01 Jan 2025 16:42:28 -0600</pubDate>
      <author>Dirk Lammerts</author>
      <enclosure url="https://media.transistor.fm/ccbbc7d2/ed512646.mp3" length="7659998" type="audio/mpeg"/>
      <itunes:author>Dirk Lammerts</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/1TMmihcBLwCEpJJrUtpobYO_TQSgVTbjJesPZG7TxVs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZjMy/NDRhZDFhOTgyZGMx/ZWUyMWZkMzRjYTE0/NWU0Yy5qcGc.jpg"/>
      <itunes:duration>475</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Make a Resolution - Break a Resolution or why you shouldn’t make New Year’s resolutions. Today’s topic might surprise you. It’s a bit unconventional, but I promise it’s powerful. We’re going to talk about why you should not make New Year’s resolutions. Yes, you heard that right. Stop making them! Instead, I will share a much better approach that will transform how you set goals and drive progress in both your personal and professional life. Are you ready? Let’s dive in.</p>]]>
      </itunes:summary>
      <itunes:keywords>startups, entrepreneurship, fundraising, innovation, technology</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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