Whether you're a newer agent still trying to recoup the costs of getting started or an experienced agent carrying significant business overhead, Danielle explains why financial struggles are more common than we think—and why there's no reason to feel ashamed about them.

Danielle shares practical ways to take control of your finances, starting with changing how you think about debt. She explains why looking at the numbers without judgment is the first step, how creating a spending plan can help you become more intentional with your money, and why understanding where your time and income are actually coming from can make a major difference.

In this episode, you'll learn:

Why commission-based income can create a cycle of debt for real estate agents.

How to remove shame and emotion from your relationship with money.

Why looking at your actual numbers is the first step toward financial change.

The difference between a traditional budget and Danielle's approach to a spending plan.

How to identify where you're spending your time versus which activities are actually generating income.

Why high-producing agents and team leaders can struggle with debt, too.

How to shift your mindset and take action instead of waiting for the “right time” to get help.

How Danielle's SOTU Money Method can help you see, optimize, transform, and unlock your finances.

The big takeaway: Your financial situation does not define your worth or your ability as a business owner. When you stop avoiding the numbers, understand your money story, and make intentional decisions about how you earn and spend, you can start creating a different financial future.

Connect with Danielle McKinley:
Instagram: @MoneyShameSlayer

Take Danielle's free Money Story Quiz.

Ask Danielle about her SOTU Money Method and the free resources available to the Moms in Real Estate community.

It's time to ditch the money shame, get honest about the numbers, and start making your money work for you!

Follow along:
Hosts: 
Kristen: https://www.instagram.com/heykristencantrell/ https://www.instagram.com/heyconnectandcultivate/
Randi: https://www.instagram.com/risewithrandi/

Resources & Links
Join Our Facebook Community: https://www.facebook.com/groups/therealmomsofrealestate
Follow along on Instagram @heykristencantrell @momsinrealestate
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/moms-in-real-estate/id1434458650
Subscribe to our Newsletter: https://heymire.myflodesk.com/momsinrealestate
Become a Sponsor: https://heymire.myflodesk.com/partner

In this episode of the Moms in Real Estate Playbook Series, Kristen Cantrell and Randi Mendez sit down with Angie Diaz, also known as The Island Girl AZ Realtor, to talk about the power of pop-bys and how to make them a simple, effective part of your real estate business.

Angie has mastered the art of thoughtful, intentional gifting without making it complicated or expensive. She shares how her pop-by system helps her stay top of mind with past clients, nurture her sphere of influence, connect with local neighbors, and generate new business—all without spending hours planning deliveries or feeling like every interaction has to be a sales pitch.

From quick video messages to creative seasonal gifts, Angie explains how small gestures can spark meaningful conversations, strengthen relationships, and even lead to new listings. She also shares how she's turning her system into a community opportunity to help agents make pop-bys easier and more fun.

In this episode, you'll learn:
- How Angie turned a $3 pop-by into $35,000 in commissions.
- How to create a manageable pop-by system without visiting every client every month.
- Why pop-bys aren't just for past clients—they can also help you generate new leads.
- How quick, personal video messages can be a simple, low-cost way to stay connected.
- How to use pop-bys around open houses to build relationships with neighbors and generate future listings.
- Creative pop-by ideas, including caramel apple kits and thoughtful seasonal surprises.
- How to stay top of mind without overcomplicating your marketing or spending a fortune.
- Why consistency, intentionality, and having fun with your outreach can make all the difference.

The big takeaway: You don't need an expensive gift or an elaborate plan to make an impact. Small, thoughtful touches can keep you top of mind, start conversations, and create opportunities for future business. As Angie puts it: **Give more, grow more, close more.**

Tune in for practical ideas you can start using right away to make your client relationships stronger and your real estate business more memorable!

Follow along:
Hosts: 
Kristen: https://www.instagram.com/heykristencantrell/ https://www.instagram.com/heyconnectandcultivate/
Randi: https://www.instagram.com/risewithrandi/

Connect with Angie Diaz:
- Instagram: @TheIslandGirlAZRealtor
(https://www.instagram.com/theislandgirlazrealtor/)
- Email: Angie@theislandgirlazrealtor.com
- Keep an eye out for Pop By Empire, Angie's upcoming community and system designed to help agents simplify their pop-bys and grow their businesses.

Become A Hello Culture Chapter Leader: https://thehelloculture.com/

Resources & Links
Join Our Facebook Community: https://www.facebook.com/groups/therealmomsofrealestate
Follow along on Instagram @heykristencantrell @momsinrealestate
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/moms-in-real-estate/id1434458650
Subscribe to our Newsletter: https://heymire.myflodesk.com/momsinrealestate
Become a Sponsor: https://heymire.myflodesk.com/partner

In this episode of the Moms in Real Estate Playbook Series, Kristen Cantrell and Randi Mendez sit down with Mindy Jones of the Amy Jones Group** to talk about one of the most important skills in real estate: knowing what to say, when to say it, and how to make people feel understood.

As a real estate team leader, communication expert, and founder of On Purpose Strategies, Mindy shares why agents often make the mistake of jumping straight into their services and explaining their value before understanding what a potential client actually needs.

Her approach? Lead with curiosity, listen for context, and make your recommendations based on what matters most to the person in front of you.

**In this episode, you’ll learn:**

* Why asking better questions is more powerful than having all the answers
* How to respond when someone asks, “How’s the market?”
* Why leading with your services and accomplishments can miss the mark
* How to build trust by understanding a client’s past experiences before offering solutions
* The importance of making people feel seen, heard, and understood
* How to explain your value in a way that connects directly to a client’s needs
* Why every conversation should end with a clear, helpful next step
* How to stop chasing leads and start guiding people toward decisions that make sense for them
* Why getting better at communication starts with identifying the specific moments you want to improve
* How these conversation skills can strengthen relationships with clients, vendors, team members, and potential recruits

Mindy also shares how curiosity can help agents build confidence without relying on rigid scripts or trying to fake their way through a conversation. When you understand someone's situation, you can offer guidance that feels relevant, personal, and genuinely helpful.

**The big takeaway:** You don't have to convince everyone to work with you. You have to understand what they need, show them how you can help, and guide them toward the right next step.

If you want to build stronger relationships, communicate your value more effectively, and create conversations that lead to meaningful business opportunities, this episode is for you!

Learn more about her coaching, workshops, and communication training through On Purpose Strategies.

**Remember:** Be curious before you give advice. Understand the problem before offering the solution. And never leave a great conversation without a clear next step.

Follow along:
Hosts: 
Kristen: https://www.instagram.com/heykristencantrell/ https://www.instagram.com/heyconnectandcultivate/
Randi: https://www.instagram.com/risewithrandi/
Guest:
Mindy: https://www.instagram.com/mindyejones/

Become A Hello Culture Chapter Leader: https://thehelloculture.com/

Resources & Links
Join Our Facebook Community: https://www.facebook.com/groups/therealmomsofrealestate
Follow along on Instagram @heykristencantrell @momsinrealestate
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/moms-in-real-estate/id1434458650
Subscribe to our Newsletter: https://heymire.myflodesk.com/momsinrealestate
Become a Sponsor: https://heymire.myflodesk.com/partner

Kristen Cantrell and Randi Mendez sit down with Elena Kee, founder of Kee Technology to talk about simplifying your systems, prioritizing the right leads, and building a business that works for you instead of keeping you stuck in reaction mode.

Elena shares why real estate agents often lose opportunities—not because they aren’t working hard, but because their systems are too complicated and their most valuable relationships get overlooked. From identifying your VIPs to creating simple, actionable CRM lists, she breaks down how to focus on the people most likely to generate business.

In this episode, you’ll learn:

* Why simplifying your CRM can help you stop losing track of important leads
* How to identify your A-list, VIPs, and highest-priority contacts
* Why past clients and sphere of influence may be your most valuable lead sources
* How to use lead source reports to understand what’s actually generating closings
* The simple CRM filters that can help you reconnect with people you haven’t contacted in months
* How to create a second priority list based on recent lead activity
* Why you should focus on the business model that fits your strengths and goals
* How to stop chasing every new lead and start nurturing the relationships you already have
* Why structure comes before automation and AI

Elena’s biggest reminder? You don’t need a more complicated system. You need a system that helps you focus on what matters.

If you’re constantly putting out fires, chasing cold leads, or wondering where your day went, this conversation will help you take a step back, simplify your processes, and become more intentional with your time.

Connect with Elena:
Website: https://keetechnology.com

Book a strategy call to review your business model, identify what’s working, and discover opportunities to simplify your systems.

The takeaway: Before you chase another lead, make sure you’re taking care of the people who already know, like, and trust you.

Become A Hello Culture Chapter Leader: https://thehelloculture.com/

Resources & Links
Join Our Facebook Community: https://www.facebook.com/groups/therealmomsofrealestate
Follow along on Instagram @heykristencantrell @momsinrealestate
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/moms-in-real-estate/id1434458650
Subscribe to our Newsletter: https://heymire.myflodesk.com/momsinrealestate
Become a Sponsor: https://heymire.myflodesk.com/partner

Barbara Schreihans, founder of Your Tax Coach, joins Kristen to break down exactly what real estate agents are missing when it comes to taxes. With 16 years in the industry, Barb walks through why so many agents are overpaying in self-employment tax, the real difference between an accountant and a tax strategist, and how to start thinking like a business owner instead of just an agent collecting commissions.

In This Episode

• Why so many agents never get taught they're actually running a business — and what that means for how you should be structured
• The #1 mistake Barb sees: agents who should be an S Corp but aren't, and how that can save roughly $15,000 in taxes for every $100K earned
• LLC vs. S Corp — why protecting yourself legally matters just as much as the tax savings
• "Writing off your life" — how to turn everyday spending into legitimate business deductions
• The client gift loophole most agents don't know about: reframing gifts as marketing expenses to unlock bigger write-offs
• Accountant vs. tax strategist: the real difference between filing once a year and working ahead of your numbers all year long
• When it makes sense to move from a basic accountant to a tax strategist
• Why community and delegation matter as much as tax strategy — and Barb's advice to "fire yourself" over and over as your business grows
• Barb's signature course, Write Off Your Life, and her September relaunch and free masterclass

"If someone were to ask me the real reason why I have an 8-figure business, I can't really say it's because of 20 years of therapy and breath work — I just say I'm a really good marketer." — Barbara Schreihans

"Stop trying to be 12 different people at once." — Barbara Schreihans

Resources & Links

1. Join the Facebook Community: Moms in Real Estate
2. Apply to get into the Referral Room
3. Sign up for the Write Off Your Life masterclass
4. Follow Barbara Schreihans on Instagram @yourtaxcoach
5. Follow along on Instagram @heykristencantrell @risewithrandi @momsinrealestate
6. Subscribe to our Newsletter
7. Become a Sponsor

Nina Hunt, a Moms in Real Estate vendor partner and self-described "queen of Facebook ads," joins Kristen for a fast, tactical breakdown of retargeting ads. Nina explains the difference between prospecting and retargeting, how to build an ad strategy on a small budget, and shares a free hack using Instagram trial reels to find new audiences before you ever spend a dollar on ads.

In This Episode

• The difference between prospecting ads (people who've never seen you) and retargeting ads (people who already have)
• Why you should start with prospecting before building a retargeting audience
• The different ways to retarget: specific listing pages, lifestyle and awareness content, educational content, and lead magnets like city guides or curated home lists
• Nina's free hack: using Instagram trial reels to reach brand-new audiences without paying for prospecting ads
• Realistic ad budgets — what $20-50/day buys you versus what you can do on $5-10/day
• Why retargeting is a long game: it now takes up to 70 touch points (not the old 10-20) before someone trusts you enough to buy
• How to set up a lead campaign using Facebook Instant Forms so leads don't drop off to another browser or landing page
• Connecting leads directly to your CRM so you own the contact instead of just borrowing attention on social media
• Fair housing restrictions agents need to know before writing ad copy or targeting an audience
• What it looks like to work with Nina directly versus learning to run your own ads

"Retargeting is a psychological thing — the more people see you, the more they unconsciously start to trust you." — Nina Hunt

Resources & Links

1. Join the Facebook Community: Moms in Real Estate
2. Join the waitlist to get into the Referral Room
3. Follow Nina Hunt on Instagram @elysianlaunch
4. Follow along on Instagram @heykristencantrell @risewithrandi @momsinrealestate
5. Subscribe to our Newsletter
6. Become a Sponsor

In This Episode:

• How Ryan built a 62% market share in her town by only taking listings from her top 17 clients while her six-person team handles the rest
• The origin story: getting her real estate license so her kids could take dance lessons, and landing her first builder relationship almost by accident
• Why roughly 70% of her business is new construction and development
• How population growth from the Dallas metro feeds her small-town market, and why that migration pattern matters for her business
• The Major Team VIP program — how every buyer in her subdivisions gets treated like a client for life, whether they bought with her or not
• Why 82% of agents never follow up with buyers post-close, and how Ryan captures that gap through resale business in her own neighborhoods
• How to break into a new construction niche: build trust with one builder, deliver, and let that relationship open the next one
• The financial transparency Ryan uses with builders — showing them exactly what she's investing in marketing every spec house
• Breaking down specs, semi-customs, and full customs, and how she gets paid at the slab pour stage on custom builds
• Her referral network with Dallas, Austin, and Houston teams, and how migration patterns turned into six figures of GCI last year
• The snow cone story — how one small, human moment turned into a listing years later

"Going deep in relationship with the right people can change the trajectory of your business." — Ryan Major

"It would be absolutely unreasonable for someone to not want to have you represent their friends and family." — Ryan Major

Resources & Links:

1. Join the Facebook Community: Moms in Real Estate
2. Join the waitlist to get into the Referral Room
3. Follow Ryan Major on Instagram @rymajor
4. Follow along on Instagram @heykristencantrell @risewithrandi @momsinrealestate
5. Subscribe to our Newsletter
6. Become a Sponsor

In This Episode:

• Why Rachel refuses to take overpriced listings, even though she's the one agent who could afford to
• The original three P's, price, product, promotion, and why a home won't sell unless all three line up
• The new fourth P: patience, and why average days on market used to run 100+ days before COVID skewed everyone's expectations
• How Rachel gets a property "launch ready", decluttering, painting, staging, before it ever goes live
• Why Rachel says "we don't list properties, we launch them"
• Using local data, absorption rate, showing activity by zip code, to guide pricing conversations instead of gut feeling
• How asking questions (instead of pushing back) helps sellers arrive at their own aha moments on pricing
• A real example: a listing that sold at full asking price after 120 days with only one price reduction
• The Moms in Real Estate Vendor Partner Program and how it gets your business in front of 45,000+ moms in real estate
• The Referral Room leveling up this September

"We don't list properties, we launch them." — Rachel Krill

"Stop taking overpriced listings — that's one of the keys in this market." — Rachel Krill

Resources & Links

1. Join the Facebook Community: Moms in Real Estate
2. Join the waitlist to get into the Referral Room
3. Follow Rachel Krill on Instagram @rachelkrill
4. Follow along on Instagram @heykristencantrell @risewithrandi @momsinrealestate
5. Subscribe to our Newsletter
6. Become a Sponsor

No fluff, no gatekeeping, just real, boots-on-the-ground tactics from top producers who are running their businesses in today's market, not observing from the sidelines. In this first episode, Kristen and Randi share what to expect from the show, introduce themselves, and give you a first look at Episode 2 with guest Rachel Krill.

In This Episode:

• Why Kristen and Randi built The Playbook Series and what inspired it
• What to expect from every episode: one guest, one conversation, real takeaways
• Meet your hosts, Kristen (Moms in Real Estate, Hello Culture, Real Broker) and Randi (Faithful Living production team, Real Broker, Moms in Real Estate)
• A first look at Episode 2: Rachel Krill, a $40M+ personal production agent, on how to price listings in a shifting market without losing the client
• The Referral Room is leveling up this September: stronger connections, stronger referrals, stronger business
• What the Vendor Partner Program is and how it gets your business in front of 45,000+ moms in real estate

"This is going to be like pulling up a chair to those good conversations that actually happen when the microphones are off." — Kristen

Resources & Links

1. Join the Facebook Community: Moms in Real Estate
2. Join the waitlist to get into the Referral Room
3. Follow along on Instagram @heykristencantrell @risewithrandi @momsinrealestate
4. Subscribe to our Newsletter
5. Become a Sponsor