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    <description>Linda provides dental professionals actionable marketing knowledge they can use to grow their dental practice.</description>
    <copyright>2021 Mettler Marketing</copyright>
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    <pubDate>Fri, 09 Feb 2024 13:09:17 -0700</pubDate>
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    <itunes:summary>Linda provides dental professionals actionable marketing knowledge they can use to grow their dental practice.</itunes:summary>
    <itunes:subtitle>Linda provides dental professionals actionable marketing knowledge they can use to grow their dental practice..</itunes:subtitle>
    <itunes:keywords>#DentalMarketing</itunes:keywords>
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      <itunes:name>Linda Mettler</itunes:name>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Monitor and Analyze Key Metrics</title>
      <itunes:episode>76</itunes:episode>
      <podcast:episode>76</podcast:episode>
      <itunes:title>Monitor and Analyze Key Metrics</itunes:title>
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        <![CDATA[<p><strong>Summery / Comments:</strong></p><p><br></p><p>Our episode begins in the heart of any thriving dental practice: understanding the metrics that beat at its core. We'll walk you through the silent conversations these metrics hold, as they narrate tales of total revenue, whisper secrets about overhead costs, and sing ballads of average production per hour. Each metric, like a chapter in a book, unfolds stories about a practice's fiscal vitality.</p><p><br></p><p>But what are these metrics without a dedicated scribe? Enter the world of tracking and recording data. Imagine a diligent librarian, cataloging each patient visit, every financial transaction, the treatments given, and the costs attached. Whether she employs the sophisticated tools of practice management software or the timeless spreadsheets, her goal remains: to preserve the data's integrity for a meaningful saga.</p><p><br></p><p>From the general corridors of dentistry to the specialized alcoves of cosmetic treatments, the next leg of our journey delves into revenue streams. We'll sail the rivers of income, examining their depths, currents, and potential treasures. Amidst this exploration, the looming shadow of overhead costs – be it the weight of staff salaries or the currents of rent and utilities – challenges us to steer towards optimization.</p><p><br></p><p>In a realm where the gold of collections awaits, understanding its guardians becomes paramount. The patient payments and insurance reimbursements, each with their own tale, beckon. Yet, the success of these collections hinges on the age-old arts of clear communication and patient education. The episode then takes a dramatic twist, highlighting the adventures of case acceptance rates, where effective treatment presentation techniques become the hero.</p><p><br></p><p>Finally, Linda, our wise sage, unveils the scrolls of financial reports. These age-old scripts, from profit and loss statements to balance sheets, hold prophecies of a practice's financial future. But Linda’s wisdom doesn’t stop there; she introduces us to the magical mirror of benchmarking, reflecting a practice's stature amidst its peers.</p><p><br></p><p>Dental excellence isn't just about perfecting the clinical craft but also about mastering the art of financial narratives. So, dear listener, let’s embark on this odyssey together, and forge a path to unparalleled dental profitability.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Summery / Comments:</strong></p><p><br></p><p>Our episode begins in the heart of any thriving dental practice: understanding the metrics that beat at its core. We'll walk you through the silent conversations these metrics hold, as they narrate tales of total revenue, whisper secrets about overhead costs, and sing ballads of average production per hour. Each metric, like a chapter in a book, unfolds stories about a practice's fiscal vitality.</p><p><br></p><p>But what are these metrics without a dedicated scribe? Enter the world of tracking and recording data. Imagine a diligent librarian, cataloging each patient visit, every financial transaction, the treatments given, and the costs attached. Whether she employs the sophisticated tools of practice management software or the timeless spreadsheets, her goal remains: to preserve the data's integrity for a meaningful saga.</p><p><br></p><p>From the general corridors of dentistry to the specialized alcoves of cosmetic treatments, the next leg of our journey delves into revenue streams. We'll sail the rivers of income, examining their depths, currents, and potential treasures. Amidst this exploration, the looming shadow of overhead costs – be it the weight of staff salaries or the currents of rent and utilities – challenges us to steer towards optimization.</p><p><br></p><p>In a realm where the gold of collections awaits, understanding its guardians becomes paramount. The patient payments and insurance reimbursements, each with their own tale, beckon. Yet, the success of these collections hinges on the age-old arts of clear communication and patient education. The episode then takes a dramatic twist, highlighting the adventures of case acceptance rates, where effective treatment presentation techniques become the hero.</p><p><br></p><p>Finally, Linda, our wise sage, unveils the scrolls of financial reports. These age-old scripts, from profit and loss statements to balance sheets, hold prophecies of a practice's financial future. But Linda’s wisdom doesn’t stop there; she introduces us to the magical mirror of benchmarking, reflecting a practice's stature amidst its peers.</p><p><br></p><p>Dental excellence isn't just about perfecting the clinical craft but also about mastering the art of financial narratives. So, dear listener, let’s embark on this odyssey together, and forge a path to unparalleled dental profitability.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Sep 2023 05:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
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      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1071</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Summery / Comments:</strong></p><p><br></p><p>Our episode begins in the heart of any thriving dental practice: understanding the metrics that beat at its core. We'll walk you through the silent conversations these metrics hold, as they narrate tales of total revenue, whisper secrets about overhead costs, and sing ballads of average production per hour. Each metric, like a chapter in a book, unfolds stories about a practice's fiscal vitality.</p><p><br></p><p>But what are these metrics without a dedicated scribe? Enter the world of tracking and recording data. Imagine a diligent librarian, cataloging each patient visit, every financial transaction, the treatments given, and the costs attached. Whether she employs the sophisticated tools of practice management software or the timeless spreadsheets, her goal remains: to preserve the data's integrity for a meaningful saga.</p><p><br></p><p>From the general corridors of dentistry to the specialized alcoves of cosmetic treatments, the next leg of our journey delves into revenue streams. We'll sail the rivers of income, examining their depths, currents, and potential treasures. Amidst this exploration, the looming shadow of overhead costs – be it the weight of staff salaries or the currents of rent and utilities – challenges us to steer towards optimization.</p><p><br></p><p>In a realm where the gold of collections awaits, understanding its guardians becomes paramount. The patient payments and insurance reimbursements, each with their own tale, beckon. Yet, the success of these collections hinges on the age-old arts of clear communication and patient education. The episode then takes a dramatic twist, highlighting the adventures of case acceptance rates, where effective treatment presentation techniques become the hero.</p><p><br></p><p>Finally, Linda, our wise sage, unveils the scrolls of financial reports. These age-old scripts, from profit and loss statements to balance sheets, hold prophecies of a practice's financial future. But Linda’s wisdom doesn’t stop there; she introduces us to the magical mirror of benchmarking, reflecting a practice's stature amidst its peers.</p><p><br></p><p>Dental excellence isn't just about perfecting the clinical craft but also about mastering the art of financial narratives. So, dear listener, let’s embark on this odyssey together, and forge a path to unparalleled dental profitability.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalProfitability, #MetricsMastery, #DataDrivenDentistry, #FinancialOdyssey</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>Focus on Retention and Follow Up</title>
      <itunes:episode>75</itunes:episode>
      <podcast:episode>75</podcast:episode>
      <itunes:title>Focus on Retention and Follow Up</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/2c9aa8ac</link>
      <description>
        <![CDATA[<p><strong>Summery / Comments:</strong></p><p><br></p><p>In this enlightening episode, Linda delves deep into the world of dental practice management, specifically focusing on strategies to improve patient retention and enhance follow-up. Drawing from her vast experience, she lays out eight actionable steps that any dental professional can incorporate into their practice:</p><ul><li><strong>Enhance Communication</strong> - Linda emphasizes the importance of open communication, advocating for multiple channels like phone, email, and online booking. A timely response isn’t just courteous; it's crucial for a successful practice.</li><li><strong>Personalize Patient Care</strong> - Learn how remembering small details about your patients can significantly elevate their experience, making them feel valued and understood.</li><li><strong>Implement Recall Systems</strong> - Never let a patient miss an appointment again. Automated reminders can help establish regular patient visits, fostering stronger professional relationships.</li><li><strong>Offer Exceptional Service</strong> - Linda discusses the pillars of service excellence, starting from the ambiance of your clinic to the training of your staff. Every interaction is an opportunity to impress.</li><li><strong>Post-Appointment Follow-Up</strong> - Why it's essential to check in post-visit and how this small gesture can have big pay-offs in terms of patient loyalty.</li><li><strong>Patient Education</strong> - The power of an informed patient. Equip them with knowledge on oral health, and watch their commitment to regular check-ups rise.</li><li><strong>Implement a Loyalty Program</strong> - Learn the ins and outs of creating a successful loyalty program, with tangible rewards that keep patients coming back.</li><li><strong>Seek Feedback and Act on It</strong> - Linda wraps up with the significance of feedback, offering practical advice on how to gather, analyze, and act on patient opinions to refine and enhance the dental experience.</li></ul><p>Tune in to discover these invaluable insights and redefine the way you engage with your patients. Perfect for any dental professional eager to foster loyalty and improve their practice's service.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Summery / Comments:</strong></p><p><br></p><p>In this enlightening episode, Linda delves deep into the world of dental practice management, specifically focusing on strategies to improve patient retention and enhance follow-up. Drawing from her vast experience, she lays out eight actionable steps that any dental professional can incorporate into their practice:</p><ul><li><strong>Enhance Communication</strong> - Linda emphasizes the importance of open communication, advocating for multiple channels like phone, email, and online booking. A timely response isn’t just courteous; it's crucial for a successful practice.</li><li><strong>Personalize Patient Care</strong> - Learn how remembering small details about your patients can significantly elevate their experience, making them feel valued and understood.</li><li><strong>Implement Recall Systems</strong> - Never let a patient miss an appointment again. Automated reminders can help establish regular patient visits, fostering stronger professional relationships.</li><li><strong>Offer Exceptional Service</strong> - Linda discusses the pillars of service excellence, starting from the ambiance of your clinic to the training of your staff. Every interaction is an opportunity to impress.</li><li><strong>Post-Appointment Follow-Up</strong> - Why it's essential to check in post-visit and how this small gesture can have big pay-offs in terms of patient loyalty.</li><li><strong>Patient Education</strong> - The power of an informed patient. Equip them with knowledge on oral health, and watch their commitment to regular check-ups rise.</li><li><strong>Implement a Loyalty Program</strong> - Learn the ins and outs of creating a successful loyalty program, with tangible rewards that keep patients coming back.</li><li><strong>Seek Feedback and Act on It</strong> - Linda wraps up with the significance of feedback, offering practical advice on how to gather, analyze, and act on patient opinions to refine and enhance the dental experience.</li></ul><p>Tune in to discover these invaluable insights and redefine the way you engage with your patients. Perfect for any dental professional eager to foster loyalty and improve their practice's service.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 Sep 2023 05:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/2c9aa8ac/dd308fbb.mp3" length="27480197" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1142</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Summery / Comments:</strong></p><p><br></p><p>In this enlightening episode, Linda delves deep into the world of dental practice management, specifically focusing on strategies to improve patient retention and enhance follow-up. Drawing from her vast experience, she lays out eight actionable steps that any dental professional can incorporate into their practice:</p><ul><li><strong>Enhance Communication</strong> - Linda emphasizes the importance of open communication, advocating for multiple channels like phone, email, and online booking. A timely response isn’t just courteous; it's crucial for a successful practice.</li><li><strong>Personalize Patient Care</strong> - Learn how remembering small details about your patients can significantly elevate their experience, making them feel valued and understood.</li><li><strong>Implement Recall Systems</strong> - Never let a patient miss an appointment again. Automated reminders can help establish regular patient visits, fostering stronger professional relationships.</li><li><strong>Offer Exceptional Service</strong> - Linda discusses the pillars of service excellence, starting from the ambiance of your clinic to the training of your staff. Every interaction is an opportunity to impress.</li><li><strong>Post-Appointment Follow-Up</strong> - Why it's essential to check in post-visit and how this small gesture can have big pay-offs in terms of patient loyalty.</li><li><strong>Patient Education</strong> - The power of an informed patient. Equip them with knowledge on oral health, and watch their commitment to regular check-ups rise.</li><li><strong>Implement a Loyalty Program</strong> - Learn the ins and outs of creating a successful loyalty program, with tangible rewards that keep patients coming back.</li><li><strong>Seek Feedback and Act on It</strong> - Linda wraps up with the significance of feedback, offering practical advice on how to gather, analyze, and act on patient opinions to refine and enhance the dental experience.</li></ul><p>Tune in to discover these invaluable insights and redefine the way you engage with your patients. Perfect for any dental professional eager to foster loyalty and improve their practice's service.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalRetention, #PatientCareExcellence, #LoyaltyInDentistry, #PatientFeedbackMatters</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Tips to Increase Case Acceptance</title>
      <itunes:episode>74</itunes:episode>
      <podcast:episode>74</podcast:episode>
      <itunes:title>Tips to Increase Case Acceptance</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/df19321e</link>
      <description>
        <![CDATA[<p><strong>Summery / Comments:</strong></p><p><br></p><p>On the Mettler Marketing Podcast episode, Linda shares strategies to enhance treatment approval in dental offices:</p><ul><li><strong>Build Trust and Rapport</strong>: Engage genuinely with patients, addressing their concerns and queries. A strong trust in their dentist encourages patients to consent to treatment.</li><li><strong>Use Visual Aids</strong>: Employ tools like X-rays and treatment videos to clarify patient conditions and recommended treatments, helping patients visualize the issues and solutions.</li><li><strong>Emphasize the Benefits</strong>: Showcase the advantages of treatments, using real-life cases and testimonials to underline their positive effects on overall well-being.</li><li><strong>Offer Flexible Payment Options</strong>: Introduce diverse payment solutions, such as payment plans, making treatments financially more accessible.</li><li><strong>Create Treatment Packages</strong>: Bundle treatments at discounted rates to promote comprehensive treatment acceptance, potentially increasing practice revenue.</li><li><strong>Follow Up</strong>: Reconnect with hesitant patients, offering further information and addressing concerns to pave the way for treatment acceptance.</li></ul><p>Incorporating these approaches can elevate both patient care quality and a dental practice's financial stability.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Summery / Comments:</strong></p><p><br></p><p>On the Mettler Marketing Podcast episode, Linda shares strategies to enhance treatment approval in dental offices:</p><ul><li><strong>Build Trust and Rapport</strong>: Engage genuinely with patients, addressing their concerns and queries. A strong trust in their dentist encourages patients to consent to treatment.</li><li><strong>Use Visual Aids</strong>: Employ tools like X-rays and treatment videos to clarify patient conditions and recommended treatments, helping patients visualize the issues and solutions.</li><li><strong>Emphasize the Benefits</strong>: Showcase the advantages of treatments, using real-life cases and testimonials to underline their positive effects on overall well-being.</li><li><strong>Offer Flexible Payment Options</strong>: Introduce diverse payment solutions, such as payment plans, making treatments financially more accessible.</li><li><strong>Create Treatment Packages</strong>: Bundle treatments at discounted rates to promote comprehensive treatment acceptance, potentially increasing practice revenue.</li><li><strong>Follow Up</strong>: Reconnect with hesitant patients, offering further information and addressing concerns to pave the way for treatment acceptance.</li></ul><p>Incorporating these approaches can elevate both patient care quality and a dental practice's financial stability.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </content:encoded>
      <pubDate>Thu, 31 Aug 2023 06:54:03 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/df19321e/f1f958ef.mp3" length="19525586" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>811</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Summery / Comments:</strong></p><p><br></p><p>On the Mettler Marketing Podcast episode, Linda shares strategies to enhance treatment approval in dental offices:</p><ul><li><strong>Build Trust and Rapport</strong>: Engage genuinely with patients, addressing their concerns and queries. A strong trust in their dentist encourages patients to consent to treatment.</li><li><strong>Use Visual Aids</strong>: Employ tools like X-rays and treatment videos to clarify patient conditions and recommended treatments, helping patients visualize the issues and solutions.</li><li><strong>Emphasize the Benefits</strong>: Showcase the advantages of treatments, using real-life cases and testimonials to underline their positive effects on overall well-being.</li><li><strong>Offer Flexible Payment Options</strong>: Introduce diverse payment solutions, such as payment plans, making treatments financially more accessible.</li><li><strong>Create Treatment Packages</strong>: Bundle treatments at discounted rates to promote comprehensive treatment acceptance, potentially increasing practice revenue.</li><li><strong>Follow Up</strong>: Reconnect with hesitant patients, offering further information and addressing concerns to pave the way for treatment acceptance.</li></ul><p>Incorporating these approaches can elevate both patient care quality and a dental practice's financial stability.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalTips, #PatientTrust, #FlexiblePayments, #MettlerMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Optimize Practice Operations</title>
      <itunes:episode>73</itunes:episode>
      <podcast:episode>73</podcast:episode>
      <itunes:title>Optimize Practice Operations</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">039c1a40-916d-4308-a5df-803015bd11b7</guid>
      <link>https://share.transistor.fm/s/48f65cbd</link>
      <description>
        <![CDATA[<p>This is part 2 of a 5 part series</p><p><br></p><p><strong>Summery / Comments</strong>: </p><p>Optimize Practice Operations</p><ul><li>Explain the importance of streamlining practice operations to reduce overhead costs and increase efficiency.</li><li>Discuss how to optimize appointment scheduling, manage patient flow, and improve staff productivity.</li><li>Mention the importance of investing in technology and automation to improve operations.</li></ul><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is part 2 of a 5 part series</p><p><br></p><p><strong>Summery / Comments</strong>: </p><p>Optimize Practice Operations</p><ul><li>Explain the importance of streamlining practice operations to reduce overhead costs and increase efficiency.</li><li>Discuss how to optimize appointment scheduling, manage patient flow, and improve staff productivity.</li><li>Mention the importance of investing in technology and automation to improve operations.</li></ul><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </content:encoded>
      <pubDate>Thu, 24 Aug 2023 13:52:42 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/48f65cbd/15859bde.mp3" length="21666729" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>900</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is part 2 of a 5 part series</p><p><br></p><p><strong>Summery / Comments</strong>: </p><p>Optimize Practice Operations</p><ul><li>Explain the importance of streamlining practice operations to reduce overhead costs and increase efficiency.</li><li>Discuss how to optimize appointment scheduling, manage patient flow, and improve staff productivity.</li><li>Mention the importance of investing in technology and automation to improve operations.</li></ul><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Payment Processing Discussion with Brendon Degner</title>
      <itunes:episode>72</itunes:episode>
      <podcast:episode>72</podcast:episode>
      <itunes:title>Payment Processing Discussion with Brendon Degner</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">317c1ed6-2b33-4f9f-b4ff-af26e8f575bb</guid>
      <link>https://share.transistor.fm/s/09ee0320</link>
      <description>
        <![CDATA[<p><strong>Summery / Comments:</strong></p><p><br>Linda Mettler and guest Brendon Degner from Summit Payments delve into the essentials of payment processing for healthcare practices. They explore a variety of options including traditional and digital methods, underscoring their respective pros and cons. The crux of the discussion lies in strategies for boosting payment collections, with Brendon sharing his expert insights. The duo emphasizes the need for adapting to technological changes and patient expectations while endorsing secure and efficient payment systems to improve patient satisfaction and revenue. A must-listen for providers aiming to modernize their payment systems.</p><p>Brendon Degner is Founder and CEO of Summit Payment Solutions</p><p><br>Summit Payments is a leading provider of online payment solutions for businesses of all sizes. They offer a variety of payment processing services, including credit card processing, debit card processing, and ACH processing. They also offer a variety of value-added services, such as fraud prevention, chargeback management, and reporting. Summit Payments is a PCI compliant provider, which means that they have met the highest security standards for handling credit card data. They are also a registered member of the Better Business Bureau, with an A+ rating.</p><p>Link to Summit Payment Solutions website:  <a href="https://summitpaymentsco.com">https://summitpaymentsco.com</a></p><p>Direct phone number: (720) 603-9126</p><p><strong>Want to contact Linda?</strong></p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Summery / Comments:</strong></p><p><br>Linda Mettler and guest Brendon Degner from Summit Payments delve into the essentials of payment processing for healthcare practices. They explore a variety of options including traditional and digital methods, underscoring their respective pros and cons. The crux of the discussion lies in strategies for boosting payment collections, with Brendon sharing his expert insights. The duo emphasizes the need for adapting to technological changes and patient expectations while endorsing secure and efficient payment systems to improve patient satisfaction and revenue. A must-listen for providers aiming to modernize their payment systems.</p><p>Brendon Degner is Founder and CEO of Summit Payment Solutions</p><p><br>Summit Payments is a leading provider of online payment solutions for businesses of all sizes. They offer a variety of payment processing services, including credit card processing, debit card processing, and ACH processing. They also offer a variety of value-added services, such as fraud prevention, chargeback management, and reporting. Summit Payments is a PCI compliant provider, which means that they have met the highest security standards for handling credit card data. They are also a registered member of the Better Business Bureau, with an A+ rating.</p><p>Link to Summit Payment Solutions website:  <a href="https://summitpaymentsco.com">https://summitpaymentsco.com</a></p><p>Direct phone number: (720) 603-9126</p><p><strong>Want to contact Linda?</strong></p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </content:encoded>
      <pubDate>Wed, 16 Aug 2023 04:00:00 -0600</pubDate>
      <author>Linda Mettler &amp; Brendon Degner</author>
      <enclosure url="https://media.transistor.fm/09ee0320/6d62a5f1.mp3" length="33459684" type="audio/mpeg"/>
      <itunes:author>Linda Mettler &amp; Brendon Degner</itunes:author>
      <itunes:duration>1391</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Summery / Comments:</strong></p><p><br>Linda Mettler and guest Brendon Degner from Summit Payments delve into the essentials of payment processing for healthcare practices. They explore a variety of options including traditional and digital methods, underscoring their respective pros and cons. The crux of the discussion lies in strategies for boosting payment collections, with Brendon sharing his expert insights. The duo emphasizes the need for adapting to technological changes and patient expectations while endorsing secure and efficient payment systems to improve patient satisfaction and revenue. A must-listen for providers aiming to modernize their payment systems.</p><p>Brendon Degner is Founder and CEO of Summit Payment Solutions</p><p><br>Summit Payments is a leading provider of online payment solutions for businesses of all sizes. They offer a variety of payment processing services, including credit card processing, debit card processing, and ACH processing. They also offer a variety of value-added services, such as fraud prevention, chargeback management, and reporting. Summit Payments is a PCI compliant provider, which means that they have met the highest security standards for handling credit card data. They are also a registered member of the Better Business Bureau, with an A+ rating.</p><p>Link to Summit Payment Solutions website:  <a href="https://summitpaymentsco.com">https://summitpaymentsco.com</a></p><p>Direct phone number: (720) 603-9126</p><p><strong>Want to contact Linda?</strong></p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Patient Acquisition</title>
      <itunes:episode>71</itunes:episode>
      <podcast:episode>71</podcast:episode>
      <itunes:title>Patient Acquisition</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bb282970-6487-4e16-8d3a-c4f5c9db0f4f</guid>
      <link>https://share.transistor.fm/s/89d84ef3</link>
      <description>
        <![CDATA[<p>This is part 1 of a 5 part series</p><p><br></p><p><strong>Summery / Comments</strong>: </p><p><br></p><p>Today’s episode is part one of a five part series on practice optimization.  In this episode, Linda talks about increasing patient acquisition.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is part 1 of a 5 part series</p><p><br></p><p><strong>Summery / Comments</strong>: </p><p><br></p><p>Today’s episode is part one of a five part series on practice optimization.  In this episode, Linda talks about increasing patient acquisition.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </content:encoded>
      <pubDate>Wed, 09 Aug 2023 11:29:01 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/89d84ef3/52a3cdd0.mp3" length="29477503" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1226</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is part 1 of a 5 part series</p><p><br></p><p><strong>Summery / Comments</strong>: </p><p><br></p><p>Today’s episode is part one of a five part series on practice optimization.  In this episode, Linda talks about increasing patient acquisition.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalMarketing, #PatientAcquisition</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Discussion with Jennifer Geiselhofer about Portable Dentistry</title>
      <itunes:episode>70</itunes:episode>
      <podcast:episode>70</podcast:episode>
      <itunes:title>Discussion with Jennifer Geiselhofer about Portable Dentistry</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">daa002d6-3255-476e-953f-c4d7529ee9b0</guid>
      <link>https://share.transistor.fm/s/5337ae7a</link>
      <description>
        <![CDATA[<p>Linda talks with Jennifer Geiselhofer, R.D.H. about Deserving Dental.  Deserving Dental is a 501(c)3 organization dedicated to providing free preventative dental care and education inside shelters for children, battered women, men recovering from addiction, incarceration, and chronic homelessness as well as nursing home and private home visits for older adults and people living with disabilities.</p><p><br>Link to Deserving Dental: <a href="http://deservingdental.org">deservingdental.org<br></a><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda talks with Jennifer Geiselhofer, R.D.H. about Deserving Dental.  Deserving Dental is a 501(c)3 organization dedicated to providing free preventative dental care and education inside shelters for children, battered women, men recovering from addiction, incarceration, and chronic homelessness as well as nursing home and private home visits for older adults and people living with disabilities.</p><p><br>Link to Deserving Dental: <a href="http://deservingdental.org">deservingdental.org<br></a><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </content:encoded>
      <pubDate>Tue, 11 Jul 2023 10:17:12 -0600</pubDate>
      <author>Linda Mettler &amp; Jennifer Geiselhofer</author>
      <enclosure url="https://media.transistor.fm/5337ae7a/d3e6bf9c.mp3" length="47788402" type="audio/mpeg"/>
      <itunes:author>Linda Mettler &amp; Jennifer Geiselhofer</itunes:author>
      <itunes:duration>1988</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Linda talks with Jennifer Geiselhofer, R.D.H. about Deserving Dental.  Deserving Dental is a 501(c)3 organization dedicated to providing free preventative dental care and education inside shelters for children, battered women, men recovering from addiction, incarceration, and chronic homelessness as well as nursing home and private home visits for older adults and people living with disabilities.</p><p><br>Link to Deserving Dental: <a href="http://deservingdental.org">deservingdental.org<br></a><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </itunes:summary>
      <itunes:keywords>Portable Dental Care, Portable Dentistry</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Using ChatGPT In Your Dental Practice</title>
      <itunes:episode>69</itunes:episode>
      <podcast:episode>69</podcast:episode>
      <itunes:title>Using ChatGPT In Your Dental Practice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4d82ff69-34bd-4919-9ccc-440019c56210</guid>
      <link>https://share.transistor.fm/s/15eea58a</link>
      <description>
        <![CDATA[<p>In this podcast episode, Linda and her producer, Ed Bejarana, discuss the ways in which Artificial Intelligence (AI) can transform marketing and messaging for dental practices. They explore how AI-powered analytics can help practices to better understand patient behavior, preferences, and needs. By using this data, dental practices can create more targeted marketing campaigns that resonate with their patients, ultimately driving growth and success.</p><p><br></p><p>Linda and Ed highlight the potential for AI to optimize messaging and improve patient engagement. They stress the importance of leveraging AI to develop a deeper understanding of patient behavior, which can help dental practices to craft marketing messages that are more relevant and effective. With the use of AI-powered marketing tools, dental practices can stay ahead of the curve and improve their patient experience, ultimately leading to greater success.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this podcast episode, Linda and her producer, Ed Bejarana, discuss the ways in which Artificial Intelligence (AI) can transform marketing and messaging for dental practices. They explore how AI-powered analytics can help practices to better understand patient behavior, preferences, and needs. By using this data, dental practices can create more targeted marketing campaigns that resonate with their patients, ultimately driving growth and success.</p><p><br></p><p>Linda and Ed highlight the potential for AI to optimize messaging and improve patient engagement. They stress the importance of leveraging AI to develop a deeper understanding of patient behavior, which can help dental practices to craft marketing messages that are more relevant and effective. With the use of AI-powered marketing tools, dental practices can stay ahead of the curve and improve their patient experience, ultimately leading to greater success.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </content:encoded>
      <pubDate>Wed, 07 Jun 2023 04:00:00 -0600</pubDate>
      <author>Linda Mettler &amp; Ed Bejarana</author>
      <enclosure url="https://media.transistor.fm/15eea58a/0dc35d3b.mp3" length="45617996" type="audio/mpeg"/>
      <itunes:author>Linda Mettler &amp; Ed Bejarana</itunes:author>
      <itunes:duration>1898</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this podcast episode, Linda and her producer, Ed Bejarana, discuss the ways in which Artificial Intelligence (AI) can transform marketing and messaging for dental practices. They explore how AI-powered analytics can help practices to better understand patient behavior, preferences, and needs. By using this data, dental practices can create more targeted marketing campaigns that resonate with their patients, ultimately driving growth and success.</p><p><br></p><p>Linda and Ed highlight the potential for AI to optimize messaging and improve patient engagement. They stress the importance of leveraging AI to develop a deeper understanding of patient behavior, which can help dental practices to craft marketing messages that are more relevant and effective. With the use of AI-powered marketing tools, dental practices can stay ahead of the curve and improve their patient experience, ultimately leading to greater success.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalMarketing, #ChatGPT</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Brief History of Artificial Intelligence</title>
      <itunes:episode>68</itunes:episode>
      <podcast:episode>68</podcast:episode>
      <itunes:title>Brief History of Artificial Intelligence</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a2c8f451-6c50-460f-b954-c7cfa1826fe9</guid>
      <link>https://share.transistor.fm/s/8da221f3</link>
      <description>
        <![CDATA[<p>Linda shares a brief history on the hot new trend word, AI.  Turns out AI is not all that new, just some of the new features.  This episode is the first in a multi-part ChatGPT and AI in Marketing podcast series.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda shares a brief history on the hot new trend word, AI.  Turns out AI is not all that new, just some of the new features.  This episode is the first in a multi-part ChatGPT and AI in Marketing podcast series.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </content:encoded>
      <pubDate>Wed, 31 May 2023 06:08:16 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/8da221f3/6dadc819.mp3" length="11824532" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>490</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Linda shares a brief history on the hot new trend word, AI.  Turns out AI is not all that new, just some of the new features.  This episode is the first in a multi-part ChatGPT and AI in Marketing podcast series.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalMarketing, #AI, #ChatGPT</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Dental Office Staffing Difficulties</title>
      <itunes:episode>67</itunes:episode>
      <podcast:episode>67</podcast:episode>
      <itunes:title>Dental Office Staffing Difficulties</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b9de1ef2-5aea-45e0-8c1a-fd1019353874</guid>
      <link>https://share.transistor.fm/s/78b40d01</link>
      <description>
        <![CDATA[<p>Welcome to our episode on tackling staffing challenges in dental offices! We'll explore the root causes of these difficulties, such as a scarcity of qualified candidates, high turnover rates, and noncompetitive compensation packages. Learn effective strategies for addressing these issues, like fostering a positive work culture, offering enticing benefits, and providing opportunities for professional growth.</p><p><br></p><p>We'll conclude with key recommendations for dental offices looking to overcome these challenges, emphasizing the importance of prioritizing staffing, developing effective strategies, and creating a supportive work environment.</p><p><br></p><p>This episode is essential for dental office managers, HR professionals, and anyone interested in building stronger dental teams and improving patient care.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to our episode on tackling staffing challenges in dental offices! We'll explore the root causes of these difficulties, such as a scarcity of qualified candidates, high turnover rates, and noncompetitive compensation packages. Learn effective strategies for addressing these issues, like fostering a positive work culture, offering enticing benefits, and providing opportunities for professional growth.</p><p><br></p><p>We'll conclude with key recommendations for dental offices looking to overcome these challenges, emphasizing the importance of prioritizing staffing, developing effective strategies, and creating a supportive work environment.</p><p><br></p><p>This episode is essential for dental office managers, HR professionals, and anyone interested in building stronger dental teams and improving patient care.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </content:encoded>
      <pubDate>Tue, 09 May 2023 05:55:21 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/78b40d01/4d7de961.mp3" length="31233162" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1299</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to our episode on tackling staffing challenges in dental offices! We'll explore the root causes of these difficulties, such as a scarcity of qualified candidates, high turnover rates, and noncompetitive compensation packages. Learn effective strategies for addressing these issues, like fostering a positive work culture, offering enticing benefits, and providing opportunities for professional growth.</p><p><br></p><p>We'll conclude with key recommendations for dental offices looking to overcome these challenges, emphasizing the importance of prioritizing staffing, developing effective strategies, and creating a supportive work environment.</p><p><br></p><p>This episode is essential for dental office managers, HR professionals, and anyone interested in building stronger dental teams and improving patient care.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalStaffing, #DentalOfficeChallenges, #StaffingSolutions, #DentalHR, #DentalTeam, #DentalPractice, #AttractTalent, #RetainTalent, #DentalCareers, #ProfessionalGrowth</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Marketing Strategy You Should NOT Use</title>
      <itunes:episode>66</itunes:episode>
      <podcast:episode>66</podcast:episode>
      <itunes:title>A Marketing Strategy You Should NOT Use</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/f9d75f43</link>
      <description>
        <![CDATA[<p>Linda talks about a marketing strategy she witnessed and discusses why she feels it is not a good practice.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p><br></p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda talks about a marketing strategy she witnessed and discusses why she feels it is not a good practice.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p><br></p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </content:encoded>
      <pubDate>Tue, 28 Mar 2023 14:39:36 -0600</pubDate>
      <author>Linda Mettler Linda Mettler Linda Mettler Linda Mettler Linda Mettler Linda Mettler Linda Mettler Linda Mettler Linda Mettler Linda Mettler Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/f9d75f43/d500481c.mp3" length="27948712" type="audio/mpeg"/>
      <itunes:author>Linda Mettler Linda Mettler Linda Mettler Linda Mettler Linda Mettler Linda Mettler Linda Mettler Linda Mettler Linda Mettler Linda Mettler Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/LMR7UpBEr8L_A6xivvQl9RTOaxLirvwXCrxkvyz1Nw4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyNjcwNjkv/MTY4MDAzNTk4Ni1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>971</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Linda talks about a marketing strategy she witnessed and discusses why she feels it is not a good practice.</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p><br></p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Social Media Trends to Watch For 2023</title>
      <itunes:episode>65</itunes:episode>
      <podcast:episode>65</podcast:episode>
      <itunes:title>Social Media Trends to Watch For 2023</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/89b483d5</link>
      <description>
        <![CDATA[<p>Linda shares social media trends and ideas for 2023.  What works and is easy to incorporate in your dental practice?</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p><br></p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda shares social media trends and ideas for 2023.  What works and is easy to incorporate in your dental practice?</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p><br></p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </content:encoded>
      <pubDate>Tue, 21 Feb 2023 05:42:01 -0700</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/89b483d5/13931757.mp3" length="20601674" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/s3Fhy-d5jYpzn9rLLVjwOoR3L3ZA2IJBYYU7VCouzSM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyMTU1MDgv/MTY3Njk4MzMzMS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>665</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Linda shares social media trends and ideas for 2023.  What works and is easy to incorporate in your dental practice?</p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p><br></p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalMarketing, Social Media Ideas for Dentists</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Maintaining Marketing Efforts when Selling a Dental Practice</title>
      <itunes:episode>64</itunes:episode>
      <podcast:episode>64</podcast:episode>
      <itunes:title>Maintaining Marketing Efforts when Selling a Dental Practice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">42f65be1-75fa-4bc8-9a06-d0e03d0a7ff9</guid>
      <link>https://share.transistor.fm/s/1bf8ad2b</link>
      <description>
        <![CDATA[<p>How much marketing should you do while working to sell your dental practice?  Linda talks about a client example and what her response was regarding marketing while selling your dental business.</p><p><br></p><p>What is the impact of selling your dental practice on staff and customers?  How does a vibrant marketing program help the sale of a business?  How findable is your dental practice can be a factor during business valuation negotiations.</p><p><br></p><p>Linda talks about your website, social media marketing, Google MyBusiness, email list development, client referral programs, staffing, </p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p><br></p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How much marketing should you do while working to sell your dental practice?  Linda talks about a client example and what her response was regarding marketing while selling your dental business.</p><p><br></p><p>What is the impact of selling your dental practice on staff and customers?  How does a vibrant marketing program help the sale of a business?  How findable is your dental practice can be a factor during business valuation negotiations.</p><p><br></p><p>Linda talks about your website, social media marketing, Google MyBusiness, email list development, client referral programs, staffing, </p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p><br></p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Feb 2023 07:13:15 -0700</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/1bf8ad2b/f0892bd6.mp3" length="28237295" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/4SeNw6FMMnTX7bnt9bHr0M8WfkWL9Ey8wbavvR29cvA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExOTA0NjQv/MTY3NTM0NzIwNi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>983</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How much marketing should you do while working to sell your dental practice?  Linda talks about a client example and what her response was regarding marketing while selling your dental business.</p><p><br></p><p>What is the impact of selling your dental practice on staff and customers?  How does a vibrant marketing program help the sale of a business?  How findable is your dental practice can be a factor during business valuation negotiations.</p><p><br></p><p>Linda talks about your website, social media marketing, Google MyBusiness, email list development, client referral programs, staffing, </p><p><br></p><p>Want to contact Linda?</p><p><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954<br> Web:  <a href="http://www.mettlermarketing.com">www.mettlermarketing.com</a></p><p><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p><br></p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalPractice, #SellingDentalPractice, #DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>8 Social Media Mistakes to Avoid in 2023</title>
      <itunes:episode>63</itunes:episode>
      <podcast:episode>63</podcast:episode>
      <itunes:title>8 Social Media Mistakes to Avoid in 2023</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a1f99253-8d60-48c7-82c6-289e9757fcb6</guid>
      <link>https://share.transistor.fm/s/5506d35c</link>
      <description>
        <![CDATA[<p>Want to contact Linda?</p><p><br></p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954<br>Web:  <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com</a></p><p><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p><br></p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to contact Linda?</p><p><br></p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954<br>Web:  <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com</a></p><p><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p><br></p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Dec 2022 04:00:00 -0700</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/5506d35c/ff6061b2.mp3" length="31966432" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/eUJJIAGVTnjXFXxFhwEzyu-H246bDmhyCEf4tStdGXM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExMjMxNzgv/MTY3MDM0MzgzNC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1138</itunes:duration>
      <itunes:summary>Linda shares the 8 social media mistakes to avoid in 2023.  She talks about which social media platform you should be using and what type of content you should publish on each.</itunes:summary>
      <itunes:subtitle>Linda shares the 8 social media mistakes to avoid in 2023.  She talks about which social media platform you should be using and what type of content you should publish on each.</itunes:subtitle>
      <itunes:keywords>Dental Practice Social Media Marketing, Dental Practice Marketing, Social Media Marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Dental Practice with Passion </title>
      <itunes:episode>62</itunes:episode>
      <podcast:episode>62</podcast:episode>
      <itunes:title>Dental Practice with Passion </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9b775aa1-7c37-4da4-80aa-82aa87b8dc86</guid>
      <link>https://share.transistor.fm/s/28d1f1b4</link>
      <description>
        <![CDATA[<p>Want to contact Linda?</p><p><br></p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954<br>Web:  <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com</a></p><p><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p><br></p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to contact Linda?</p><p><br></p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954<br>Web:  <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com</a></p><p><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p><br></p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </content:encoded>
      <pubDate>Thu, 01 Dec 2022 04:00:00 -0700</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/28d1f1b4/1e514829.mp3" length="28289397" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/3yJ51vdy5yRGQsjuYjgbzL4WQC5qO2ryaXlk0Jqt_HY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExMTUxMDUv/MTY2OTgyNTg4Ny1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>985</itunes:duration>
      <itunes:summary>Linda talks about the importance of practicing with passion.  She shares two stories to highlight the importance of passion in dental work and how it helps avoid burnout.</itunes:summary>
      <itunes:subtitle>Linda talks about the importance of practicing with passion.  She shares two stories to highlight the importance of passion in dental work and how it helps avoid burnout.</itunes:subtitle>
      <itunes:keywords>Dental Practice Passion</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Six Steps To Better SEO</title>
      <itunes:episode>61</itunes:episode>
      <podcast:episode>61</podcast:episode>
      <itunes:title>Six Steps To Better SEO</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ac038108-7c61-454e-9068-d331505bf280</guid>
      <link>https://share.transistor.fm/s/821f5cf1</link>
      <description>
        <![CDATA[<p>Six Pillars</p><ul><li>Keyword research </li><li>On-page</li><li>Off Page</li><li>Local SEO</li><li>Great content</li><li>Analysis</li></ul><p>Links from Linda’s episode:  <a href="http://moz.com/">MOZ.com</a> and <a href="http://yext.com/">yext.com</a> </p><p>How is your dental practice doing?  Want to contact Linda?  Looking for a fresh set of eyes on your marketing challenges?</p><p>Visit Linda on <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com</a> <br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a> <br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Six Pillars</p><ul><li>Keyword research </li><li>On-page</li><li>Off Page</li><li>Local SEO</li><li>Great content</li><li>Analysis</li></ul><p>Links from Linda’s episode:  <a href="http://moz.com/">MOZ.com</a> and <a href="http://yext.com/">yext.com</a> </p><p>How is your dental practice doing?  Want to contact Linda?  Looking for a fresh set of eyes on your marketing challenges?</p><p>Visit Linda on <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com</a> <br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a> <br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Nov 2022 04:00:00 -0700</pubDate>
      <author>Linda Mettler &amp; Ed Bejarana</author>
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      <itunes:author>Linda Mettler &amp; Ed Bejarana</itunes:author>
      <itunes:image href="https://img.transistor.fm/jmctsLKAa7vI98hB5G7F4L3iGyA0EPHUZM7AHiS2Nl8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEwODE3NzAv/MTY2NzIyMzIzNC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1392</itunes:duration>
      <itunes:summary>Linda talks about improving your dental practice website to rank better for important search phrases on Google and all the search engines.  Linda and Ed talk about the six things you need you need for good SEO.</itunes:summary>
      <itunes:subtitle>Linda talks about improving your dental practice website to rank better for important search phrases on Google and all the search engines.  Linda and Ed talk about the six things you need you need for good SEO.</itunes:subtitle>
      <itunes:keywords>#SEO, #DentalMarketing, #DentalWebsites</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Using Video in your Email Marketing</title>
      <itunes:episode>60</itunes:episode>
      <podcast:episode>60</podcast:episode>
      <itunes:title>Using Video in your Email Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bbdd478e-0bca-4740-85bf-e3d62adb1364</guid>
      <link>https://share.transistor.fm/s/a62aea98</link>
      <description>
        <![CDATA[<p>How is your dental practice doing?  Want to contact Linda?  Looking for a fresh set of eyes on your marketing challenges?</p><p>Visit Linda on <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com</a> <br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a> <br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How is your dental practice doing?  Want to contact Linda?  Looking for a fresh set of eyes on your marketing challenges?</p><p>Visit Linda on <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com</a> <br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a> <br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Nov 2022 04:00:00 -0700</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/a62aea98/0d6149ff.mp3" length="21269708" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/e0iS80rWuCvOtuMXh706EFIEOC6wdDUB5etLlLG4QjI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEwODE4Mzkv/MTY2NzIyMzM2Mi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>693</itunes:duration>
      <itunes:summary>Linda walkabout how to use video in your email marketing campaign.  She highlights different ways you can capture attention with different video strategies.</itunes:summary>
      <itunes:subtitle>Linda walkabout how to use video in your email marketing campaign.  She highlights different ways you can capture attention with different video strategies.</itunes:subtitle>
      <itunes:keywords>#EmailMarketing, #VideoMarketing, #DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Let’s Up Your Video Marketing Game for 2023</title>
      <itunes:episode>59</itunes:episode>
      <podcast:episode>59</podcast:episode>
      <itunes:title>Let’s Up Your Video Marketing Game for 2023</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">428634db-07ea-429c-a5d6-2f813f8bc841</guid>
      <link>https://share.transistor.fm/s/3d37693c</link>
      <description>
        <![CDATA[<p>How is your dental practice doing?  Want to contact Linda?  Looking for a fresh set of eyes on your marketing challenges?</p><p>Visit Linda on <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com</a> <br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a> <br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How is your dental practice doing?  Want to contact Linda?  Looking for a fresh set of eyes on your marketing challenges?</p><p>Visit Linda on <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com</a> <br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a> <br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Nov 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/3d37693c/42e38628.mp3" length="39364747" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/er3qWitYVpAV4cCkzUzBlN9_FOmt-SPjHdtvSHGyNEQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEwODE4MjIv/MTY2NzIyMzMwMS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1447</itunes:duration>
      <itunes:summary>Linda talks about the importance of video marketing, what type of videos you could make, and how to use those videos to boost your customer generating efforts.</itunes:summary>
      <itunes:subtitle>Linda talks about the importance of video marketing, what type of videos you could make, and how to use those videos to boost your customer generating efforts.</itunes:subtitle>
      <itunes:keywords>#VideoMarketing, #DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ownership of your Digital Marketing Assets</title>
      <itunes:episode>58</itunes:episode>
      <podcast:episode>58</podcast:episode>
      <itunes:title>Ownership of your Digital Marketing Assets</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6dc08fc2-816e-496b-a91d-c48b42229fe3</guid>
      <link>https://share.transistor.fm/s/9223b2df</link>
      <description>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954<br>Web:  <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com<br></a><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954<br>Web:  <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com<br></a><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Oct 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/9223b2df/3905e389.mp3" length="30411343" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/28d9AaB4r61JoYl4sso6laMIGi5rM2zTMWPc6yvVFUw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEwNzM3ODcv/MTY2NjYyMTU5NS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1074</itunes:duration>
      <itunes:summary>Linda talks about the importance of owning your domain name and shares a story about how easy it is to lose control of your digital assets.</itunes:summary>
      <itunes:subtitle>Linda talks about the importance of owning your domain name and shares a story about how easy it is to lose control of your digital assets.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Use Social Media Stories </title>
      <itunes:episode>57</itunes:episode>
      <podcast:episode>57</podcast:episode>
      <itunes:title>How to Use Social Media Stories </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">04e82edb-2a40-44fa-87ea-2052f13a1279</guid>
      <link>https://share.transistor.fm/s/10b0ba40</link>
      <description>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954<br>Web:  <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com<br></a><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954<br>Web:  <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com<br></a><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Oct 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/10b0ba40/2561bc65.mp3" length="36768086" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/jx887OOyxH12tkFRPWHebuUDB_l0TZLX5qKHk-4q5Yo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEwNjY0OTYv/MTY2NjAxNDk2Ni1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1338</itunes:duration>
      <itunes:summary>Linda talks about how Social Media Stories work and how you can use this medium to promote your dental practice. </itunes:summary>
      <itunes:subtitle>Linda talks about how Social Media Stories work and how you can use this medium to promote your dental practice. </itunes:subtitle>
      <itunes:keywords>Social media Stories, Dental Marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Top Three Things for Dental Practice Marketing Year End Planning</title>
      <itunes:episode>56</itunes:episode>
      <podcast:episode>56</podcast:episode>
      <itunes:title>Top Three Things for Dental Practice Marketing Year End Planning</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">750980a5-0891-4756-8df7-cec4d2955ff8</guid>
      <link>https://share.transistor.fm/s/03974073</link>
      <description>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954<br>Web:  <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com<br></a><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954<br>Web:  <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com<br></a><br></p><p>Mettler Marketing is Committed to the Growth of Your Practice</p><p>We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!</p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Oct 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/03974073/7cc7316c.mp3" length="25439621" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/OPfNE-QHSeIFAguCYxsC3nwUDxdiIhHmfUJdwDrFcas/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEwNjE4MjMv/MTY2NTYwMDAzNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>866</itunes:duration>
      <itunes:summary>As we move into the forth quarter of the year, Linda talks about the year end things you should be polishing up to wrap up the year on a high note.  Linda highlights the importance of incorporating video in your 2023 marketing effort.</itunes:summary>
      <itunes:subtitle>As we move into the forth quarter of the year, Linda talks about the year end things you should be polishing up to wrap up the year on a high note.  Linda highlights the importance of incorporating video in your 2023 marketing effort.</itunes:subtitle>
      <itunes:keywords>#2023, #DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Colorado Dental Association - Taking Advantage of Help Available For You</title>
      <itunes:episode>55</itunes:episode>
      <podcast:episode>55</podcast:episode>
      <itunes:title>The Colorado Dental Association - Taking Advantage of Help Available For You</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/2ffa118d</link>
      <description>
        <![CDATA[<p>How is your dental practice doing?  Want to contact Linda?  Looking for a fresh set of eyes on your marketing challenges?</p><p>Visit Linda on <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com</a> <br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a> <br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How is your dental practice doing?  Want to contact Linda?  Looking for a fresh set of eyes on your marketing challenges?</p><p>Visit Linda on <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com</a> <br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a> <br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Oct 2022 03:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/2ffa118d/7be7a832.mp3" length="24035809" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/dHx24vzqBWvPa2qUBezr2xTGEr8mvL87Fqw95XUjS04/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEwMjk3Nzcv/MTY2MzY4MDQ1Ny1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>808</itunes:duration>
      <itunes:summary>Linda talks about the services available through your Colorado Dental Association and some of the legislative issues they have championed for your benefit in recent months.</itunes:summary>
      <itunes:subtitle>Linda talks about the services available through your Colorado Dental Association and some of the legislative issues they have championed for your benefit in recent months.</itunes:subtitle>
      <itunes:keywords>#DentalAssociation, #DentalMarketing, #Colorado</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Dental Practice Marketing Tune-Up</title>
      <itunes:episode>54</itunes:episode>
      <podcast:episode>54</podcast:episode>
      <itunes:title>Dental Practice Marketing Tune-Up</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dfacde44-16ab-46a2-ba98-be919272951a</guid>
      <link>https://share.transistor.fm/s/17e9c907</link>
      <description>
        <![CDATA[<p>How is your dental practice doing?  Want to contact Linda?  Looking for a fresh set of eyes on your marketing challenges?</p><p>Visit Linda on <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com</a> <br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a> <br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How is your dental practice doing?  Want to contact Linda?  Looking for a fresh set of eyes on your marketing challenges?</p><p>Visit Linda on <a href="http://www.mettlermarketing.com/">www.mettlermarketing.com</a> <br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a> <br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Thu, 29 Sep 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/17e9c907/54bcc1df.mp3" length="23111609" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/ChXu_60oAkYJ7E-m8kRBge2PwXEYf20Dxpjcc2LlB7E/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEwMjk3NzQv/MTY2MzY4MDE0Mi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>769</itunes:duration>
      <itunes:summary>As we go into the forth quarter of 2022, Linda shares information on the marketing essentials that often get dropped.  Linda also talks about the future in marketing for your dental practice.  What is new and upcoming and how to reach new audiences looking towards 2023.</itunes:summary>
      <itunes:subtitle>As we go into the forth quarter of 2022, Linda shares information on the marketing essentials that often get dropped.  Linda also talks about the future in marketing for your dental practice.  What is new and upcoming and how to reach new audiences lookin</itunes:subtitle>
      <itunes:keywords>#MarketingTips, #DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Suggestions for Dentists to Manage Stress and Avoiding Burnout</title>
      <itunes:episode>53</itunes:episode>
      <podcast:episode>53</podcast:episode>
      <itunes:title>Suggestions for Dentists to Manage Stress and Avoiding Burnout</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/d74b18da</link>
      <description>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Thu, 22 Sep 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/d74b18da/1b5d5fe0.mp3" length="42194654" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/dXNIqDB0BFdyonmHgklEYa_yWdeGcpCqhS8c0TI4Ygo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEwMjk3MzYv/MTY2MzY3NTk1NS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>1565</itunes:duration>
      <itunes:summary>Linda talks about recognizing the symptoms of stress and professional burnout and what to do about it.</itunes:summary>
      <itunes:subtitle>Linda talks about recognizing the symptoms of stress and professional burnout and what to do about it.</itunes:subtitle>
      <itunes:keywords>#Stress, #AvoidBurnout</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>TikTok versus YouTube for Your Dental Practice</title>
      <itunes:episode>52</itunes:episode>
      <podcast:episode>52</podcast:episode>
      <itunes:title>TikTok versus YouTube for Your Dental Practice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e2b0843f-c4e9-44af-9702-97f6ba96c8e0</guid>
      <link>https://share.transistor.fm/s/337b65ff</link>
      <description>
        <![CDATA[<p>Linda talks about the difference between TikTok and YouTube and how each platform is commonly used and how dental office can use each to grow your practice.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda talks about the difference between TikTok and YouTube and how each platform is commonly used and how dental office can use each to grow your practice.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Aug 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/337b65ff/15c71eab.mp3" length="30629732" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/SMFgeP5rJbdDgf1xwaGBE7ZpifgkLSNLBenXRggvNg4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk3OTEyNi8x/NjYwMDQzNTI5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1082</itunes:duration>
      <itunes:summary>Linda looks at TikTok and YouTube and highlights the features and benefits for each as it pertains to your dental practice.</itunes:summary>
      <itunes:subtitle>Linda looks at TikTok and YouTube and highlights the features and benefits for each as it pertains to your dental practice.</itunes:subtitle>
      <itunes:keywords>#TikTok, #DentalMarketing, #YouTube, #SocialMarketingforDentists</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Using Instagram For Your Dental Practice</title>
      <itunes:episode>51</itunes:episode>
      <podcast:episode>51</podcast:episode>
      <itunes:title>Using Instagram For Your Dental Practice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c82f1716-6ac3-4d3e-8c40-b7b74a846309</guid>
      <link>https://share.transistor.fm/s/77ea3958</link>
      <description>
        <![CDATA[<p>Linda talks about new features implemented in Instagram and how they can benefit your dental practice.</p><p>Maps now uses hashtags, Linda talks about how to use the feature to increase your search visibility.</p><p>New request a quote button.  Dual camera feature.  Product tagging.  Tagging a break.  Content control.  Parental control.  Amber alerts.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda talks about new features implemented in Instagram and how they can benefit your dental practice.</p><p>Maps now uses hashtags, Linda talks about how to use the feature to increase your search visibility.</p><p>New request a quote button.  Dual camera feature.  Product tagging.  Tagging a break.  Content control.  Parental control.  Amber alerts.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Thu, 04 Aug 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/77ea3958/763ee008.mp3" length="17918141" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/Os-pIZGxKeoUOZ1U7wqTJCIa47g19kotmAaiZ7qq2GI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk3MTg2MS8x/NjU5NDUwMTQyLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>552</itunes:duration>
      <itunes:summary>Are you using Instagram to market your dental practice?  In today's episode Linda talks about improvements to Instagram that might help get you started.</itunes:summary>
      <itunes:subtitle>Are you using Instagram to market your dental practice?  In today's episode Linda talks about improvements to Instagram that might help get you started.</itunes:subtitle>
      <itunes:keywords>#InstagramforDental, #Marketing, #MarketingonInstagram</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Social Media Time Savers for Dentists</title>
      <itunes:episode>50</itunes:episode>
      <podcast:episode>50</podcast:episode>
      <itunes:title>Social Media Time Savers for Dentists</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1e446c14-5a57-4c72-8e16-f95c6799f57d</guid>
      <link>https://share.transistor.fm/s/2c51e8b1</link>
      <description>
        <![CDATA[<p>Linda shares tips on how to develop an effective social media content strategy and how to optimize the development process.  She explains content batching and ways to create your weekly, bi-monthly, or monthly content to save time.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda shares tips on how to develop an effective social media content strategy and how to optimize the development process.  She explains content batching and ways to create your weekly, bi-monthly, or monthly content to save time.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Jul 2022 11:46:02 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/2c51e8b1/88eb5b3e.mp3" length="25918339" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/QK0w__f3Sr9ocksFQ8xbp_3c9pHS1bk0s0O6UkjHx1Y/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzk1NzM3NS8x/NjU4NDI1NTczLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>885</itunes:duration>
      <itunes:summary>Linda talks today about how to keep your social media content development on track so it doesn’t overwhelm you and your office.</itunes:summary>
      <itunes:subtitle>Linda talks today about how to keep your social media content development on track so it doesn’t overwhelm you and your office.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Is TikTok Right For You and Your Dental Practice?</title>
      <itunes:episode>49</itunes:episode>
      <podcast:episode>49</podcast:episode>
      <itunes:title>Is TikTok Right For You and Your Dental Practice?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1464ec51-a7f7-4246-ad0a-3670dc3a05e0</guid>
      <link>https://share.transistor.fm/s/bbf1ce6c</link>
      <description>
        <![CDATA[<p>Linda explains how TikTok works and how you, as a dentist, might capitalize on the medium.  The most important element of marketing on TikTok is knowing your audience and developing a niche.  Linda describes how to go about developing that niche and what types of content to use.</p><p>Linda’s producer Ed joins in the discussion to talk about managing an external social media manager and how to research topics for TikTok videos.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda explains how TikTok works and how you, as a dentist, might capitalize on the medium.  The most important element of marketing on TikTok is knowing your audience and developing a niche.  Linda describes how to go about developing that niche and what types of content to use.</p><p>Linda’s producer Ed joins in the discussion to talk about managing an external social media manager and how to research topics for TikTok videos.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Jul 2022 07:04:55 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/bbf1ce6c/0e9334fd.mp3" length="34166842" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1229</itunes:duration>
      <itunes:summary>Linda talks about the social media platform TikTok and it’s potential use for you and your dental practice.</itunes:summary>
      <itunes:subtitle>Linda talks about the social media platform TikTok and it’s potential use for you and your dental practice.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Social Media Cleanse Diet</title>
      <itunes:episode>48</itunes:episode>
      <podcast:episode>48</podcast:episode>
      <itunes:title>The Social Media Cleanse Diet</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c4178d36-bcd0-410d-a674-97ae1c3b34d2</guid>
      <link>https://share.transistor.fm/s/c43b9afa</link>
      <description>
        <![CDATA[<p>Linda talks about how and why to clean out your social media channels to better optimize for business.  She goes over the four tips for social media account management.</p><p>Stay tuned for the bonus track with Linda’s producer, Ed Bejarana, at the end of the show.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda talks about how and why to clean out your social media channels to better optimize for business.  She goes over the four tips for social media account management.</p><p>Stay tuned for the bonus track with Linda’s producer, Ed Bejarana, at the end of the show.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Wed, 06 Jul 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/c43b9afa/c6874f5f.mp3" length="44086164" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1642</itunes:duration>
      <itunes:summary>In today’s episode Linda talks about how to clean up your social media channels to improve marketing performance.</itunes:summary>
      <itunes:subtitle>In today’s episode Linda talks about how to clean up your social media channels to improve marketing performance.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #SocialMediaCleanse</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Power of Email Marketing</title>
      <itunes:episode>47</itunes:episode>
      <podcast:episode>47</podcast:episode>
      <itunes:title>The Power of Email Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dd71f572-6920-4fa9-9097-15e24f20ee80</guid>
      <link>https://share.transistor.fm/s/f0834eca</link>
      <description>
        <![CDATA[<p>Linda highlights the three most important steps in developing an effective dental practice marketing strategy.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda highlights the three most important steps in developing an effective dental practice marketing strategy.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Wed, 29 Jun 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/f0834eca/c2add877.mp3" length="21053250" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>683</itunes:duration>
      <itunes:summary>In this episode Linda talks about the power of email marketing as a reminder this medium is not dead and is still the most powerful business growth method.</itunes:summary>
      <itunes:subtitle>In this episode Linda talks about the power of email marketing as a reminder this medium is not dead and is still the most powerful business growth method.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #EmailMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>6 Tips To Stay Productive During An Inflationary Period</title>
      <itunes:episode>46</itunes:episode>
      <podcast:episode>46</podcast:episode>
      <itunes:title>6 Tips To Stay Productive During An Inflationary Period</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b04d093a-bfdf-4a81-a68a-092e32f7f997</guid>
      <link>https://share.transistor.fm/s/5b4a352a</link>
      <description>
        <![CDATA[<p>In this episode we talk about the current effects of inflation on consumers, and how that may relate to overall production in your dental practice. With the soaring cost of gas, food, travel, etc., consumers are cutting back.  How can your dental practice stay productive and keep up with rising costs for supplies and labor? Linda Mettler of Mettler Marketing discusses 6 tips to help you stay on track to reach your revenue goals, keep your overhead costs in check and keep patients coming into the office.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we talk about the current effects of inflation on consumers, and how that may relate to overall production in your dental practice. With the soaring cost of gas, food, travel, etc., consumers are cutting back.  How can your dental practice stay productive and keep up with rising costs for supplies and labor? Linda Mettler of Mettler Marketing discusses 6 tips to help you stay on track to reach your revenue goals, keep your overhead costs in check and keep patients coming into the office.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Wed, 15 Jun 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/5b4a352a/cd78cbf7.mp3" length="28749860" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1003</itunes:duration>
      <itunes:summary>How to keep your production and revenue steady while dealing with the effects of inflation.</itunes:summary>
      <itunes:subtitle>How to keep your production and revenue steady while dealing with the effects of inflation.</itunes:subtitle>
      <itunes:keywords>#dentaleconomics, #practicemanagement, #dentalproduction, #dentalmarketing, #mettlermarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Mid-Year Marketing Tune-up for Dental Practices</title>
      <itunes:episode>45</itunes:episode>
      <podcast:episode>45</podcast:episode>
      <itunes:title>Mid-Year Marketing Tune-up for Dental Practices</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4ac97815-448d-4b77-9105-650930350db8</guid>
      <link>https://share.transistor.fm/s/f58ecb50</link>
      <description>
        <![CDATA[<p>Take a look at your mid-year new patient marketing progress...are you hitting your goals? It's time for a mid-year marketing tune up. Adjust where you are spending your marketing dollars so that you can bring in new patients.  Some ideas include:</p><p>Internal referral marketing - create an incentive for existing patients to give referrals</p><p>Focus on increasing the number of Google reviews you have</p><p>Do you have an in-office membership plan for your cash patients? this can save them money and increase your revenue</p><p>Spend your marketing dollars wisely - create a hyper targeted plan for the remainder of the year</p><p>Consumers are worried about inflation right now so make sure you plan for that for the remainder of the year.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Take a look at your mid-year new patient marketing progress...are you hitting your goals? It's time for a mid-year marketing tune up. Adjust where you are spending your marketing dollars so that you can bring in new patients.  Some ideas include:</p><p>Internal referral marketing - create an incentive for existing patients to give referrals</p><p>Focus on increasing the number of Google reviews you have</p><p>Do you have an in-office membership plan for your cash patients? this can save them money and increase your revenue</p><p>Spend your marketing dollars wisely - create a hyper targeted plan for the remainder of the year</p><p>Consumers are worried about inflation right now so make sure you plan for that for the remainder of the year.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Wed, 08 Jun 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/f58ecb50/8cdc9a43.mp3" length="20350586" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>653</itunes:duration>
      <itunes:summary>Assess and adjust your marketing to hit your new patient and production goals for 2022.</itunes:summary>
      <itunes:subtitle>Assess and adjust your marketing to hit your new patient and production goals for 2022.</itunes:subtitle>
      <itunes:keywords>Marketing strategy, Dental membership plan, dental office google reviews, dental marketing, dental marketing new patient acquisition</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Interview with Karl Frye of Frye Practice Sales &amp; Healthcare Real Estate</title>
      <itunes:episode>44</itunes:episode>
      <podcast:episode>44</podcast:episode>
      <itunes:title>Interview with Karl Frye of Frye Practice Sales &amp; Healthcare Real Estate</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/bcc01b46</link>
      <description>
        <![CDATA[<p>Karl and Linda discuss the current overall state of the dental market and the intricacies associated with buying or selling a dental practice.  Karl is the principal owner of Frye Practice Sales and has a 15+year background in commercial healthcare banking and lending that gives him the expertise in his field.  He started his company in 2014 as a platform for assisting in dental lending and real estate and then evolved into a full force practice brokerage in 2017 as Karl saw too many dentists being taken advantage of and leaving money on the table when exiting their practices.</p><p>Karl can be reached at:</p><p>Frye Practice Sales</p><p>480-599-6958</p><p><a href="http://www.fryepracticesales.com/">www.fryepracticesales.com</a> </p><p><a href="mailto:karl@fryepracticesales.com">karl@fryepracticesales.com</a> </p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Karl and Linda discuss the current overall state of the dental market and the intricacies associated with buying or selling a dental practice.  Karl is the principal owner of Frye Practice Sales and has a 15+year background in commercial healthcare banking and lending that gives him the expertise in his field.  He started his company in 2014 as a platform for assisting in dental lending and real estate and then evolved into a full force practice brokerage in 2017 as Karl saw too many dentists being taken advantage of and leaving money on the table when exiting their practices.</p><p>Karl can be reached at:</p><p>Frye Practice Sales</p><p>480-599-6958</p><p><a href="http://www.fryepracticesales.com/">www.fryepracticesales.com</a> </p><p><a href="mailto:karl@fryepracticesales.com">karl@fryepracticesales.com</a> </p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Wed, 01 Jun 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler &amp; Karl Frye</author>
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      <itunes:author>Linda Mettler &amp; Karl Frye</itunes:author>
      <itunes:image href="https://img.transistor.fm/b5EbGfZXTgseMulIGAUh9aQWN6vTPfhdUl9iz56LWOo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzg5Mzc3Ny8x/NjU4NDA1MTA4LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1962</itunes:duration>
      <itunes:summary>Interview with Karl Frye of Frye Practice Sales &amp;amp; Healthcare Real Estate</itunes:summary>
      <itunes:subtitle>Interview with Karl Frye of Frye Practice Sales &amp;amp; Healthcare Real Estate</itunes:subtitle>
      <itunes:keywords>dental practice broker, Frye Practice Sales, dental practice transition, Dental practice sales, buying a dental practice</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The First Impression of Your Practice on the Telephone</title>
      <itunes:episode>43</itunes:episode>
      <podcast:episode>43</podcast:episode>
      <itunes:title>The First Impression of Your Practice on the Telephone</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/ca3650d4</link>
      <description>
        <![CDATA[<p>Linda talks about how to have a five star patient experience over the telephone, making the very first impression the very best.</p><p>Bonus:  Linda includes links to sample phone scripts that you can use to help train your staff.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda talks about how to have a five star patient experience over the telephone, making the very first impression the very best.</p><p>Bonus:  Linda includes links to sample phone scripts that you can use to help train your staff.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Wed, 25 May 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/ca3650d4/d1093d68.mp3" length="17086542" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>517</itunes:duration>
      <itunes:summary>Linda talks about the importance of excellent first phone impressions for your dental practice.</itunes:summary>
      <itunes:subtitle>Linda talks about the importance of excellent first phone impressions for your dental practice.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The 5 Trends in Dentistry</title>
      <itunes:episode>42</itunes:episode>
      <podcast:episode>42</podcast:episode>
      <itunes:title>The 5 Trends in Dentistry</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a8804b49-a59c-42a4-913a-e818358f7019</guid>
      <link>https://share.transistor.fm/s/1ccd01cd</link>
      <description>
        <![CDATA[<p>Linda talks about five great dental practice trends in today’s marketplace.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda talks about five great dental practice trends in today’s marketplace.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Wed, 18 May 2022 07:44:46 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/1ccd01cd/4e1418d1.mp3" length="28366512" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>987</itunes:duration>
      <itunes:summary>Linda talks about five trends in the dental industry and how dentists can capitalize on them.</itunes:summary>
      <itunes:subtitle>Linda talks about five trends in the dental industry and how dentists can capitalize on them.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Importance of Cybersecurity for your Dental Practice</title>
      <itunes:episode>41</itunes:episode>
      <podcast:episode>41</podcast:episode>
      <itunes:title>The Importance of Cybersecurity for your Dental Practice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">569a7865-4ad2-4845-abee-bcdb22879177</guid>
      <link>https://share.transistor.fm/s/d55a0344</link>
      <description>
        <![CDATA[<p>Is your practice protected against ransomware?  Since the ADA has fallen victim, Linda highlights the importance of protecting your practice.  She talks about basic things you can do to help prevent infection of your office computers.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Is your practice protected against ransomware?  Since the ADA has fallen victim, Linda highlights the importance of protecting your practice.  She talks about basic things you can do to help prevent infection of your office computers.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 10 May 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/d55a0344/507570d2.mp3" length="17983187" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>555</itunes:duration>
      <itunes:summary>Linda talks about the importance of cybersecurity and the potential damage from ransomware attacks.</itunes:summary>
      <itunes:subtitle>Linda talks about the importance of cybersecurity and the potential damage from ransomware attacks.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What To Look For In An Outside Marketing Agency</title>
      <itunes:episode>40</itunes:episode>
      <podcast:episode>40</podcast:episode>
      <itunes:title>What To Look For In An Outside Marketing Agency</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4f410394-117c-4b00-8bbb-78d0b3785d5d</guid>
      <link>https://share.transistor.fm/s/45f2e45e</link>
      <description>
        <![CDATA[<p>In today’s episode Linda talks about what things to look for in an outside marketing agency.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today’s episode Linda talks about what things to look for in an outside marketing agency.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 03 May 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/45f2e45e/8b90a1e8.mp3" length="24753863" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>837</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today’s episode Linda talks about what things to look for in an outside marketing agency.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Should You Use a Marketing Agency or Do It In-House</title>
      <itunes:episode>39</itunes:episode>
      <podcast:episode>39</podcast:episode>
      <itunes:title>Should You Use a Marketing Agency or Do It In-House</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c3175e91-0581-4af8-b179-d652440a634c</guid>
      <link>https://share.transistor.fm/s/368ae448</link>
      <description>
        <![CDATA[<p>Linda talks about the pros and cons of using a Marketing Agency versus doing your own marketing in-house.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda talks about the pros and cons of using a Marketing Agency versus doing your own marketing in-house.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 26 Apr 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/368ae448/65b742f2.mp3" length="35404215" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1281</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Linda talks about the pros and cons of using a Marketing Agency versus doing your own marketing in-house.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Content Marketing For Your Dental Practice - How To Develop A Strategy</title>
      <itunes:episode>38</itunes:episode>
      <podcast:episode>38</podcast:episode>
      <itunes:title>Content Marketing For Your Dental Practice - How To Develop A Strategy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b36365cc-5686-4c01-bd26-be21f4639e61</guid>
      <link>https://share.transistor.fm/s/274e51f8</link>
      <description>
        <![CDATA[<p>Linda talks about the importance of creating great content in order to attract new clients.  She talks about how to develop a content marketing strategy, what types of content to create and how to Taylor that content to the target audience.  Linda also talks about what marketing platforms you can use for different types of clients and different kinds of content.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda talks about the importance of creating great content in order to attract new clients.  She talks about how to develop a content marketing strategy, what types of content to create and how to Taylor that content to the target audience.  Linda also talks about what marketing platforms you can use for different types of clients and different kinds of content.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Apr 2022 07:29:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/274e51f8/5d309a20.mp3" length="31848779" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1132</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Linda talks about the importance of creating great content in order to attract new clients.  She talks about how to develop a content marketing strategy, what types of content to create and how to Taylor that content to the target audience.  Linda also talks about what marketing platforms you can use for different types of clients and different kinds of content.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalMarketing, #ContentDevelopment, #ContentMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Power of Social Media - The Good and Bad</title>
      <itunes:episode>37</itunes:episode>
      <podcast:episode>37</podcast:episode>
      <itunes:title>Power of Social Media - The Good and Bad</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3fddbbd1-12bf-4812-b2da-7d2821c973ce</guid>
      <link>https://share.transistor.fm/s/f0f320e2</link>
      <description>
        <![CDATA[<p>Linda shares a couple stories that highlight the power of social media.  The lesson from today’s episode is social media can have a huge benefit to your business and it can also have a big negative impact.  It is up to you to make sure and manage the impact.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda shares a couple stories that highlight the power of social media.  The lesson from today’s episode is social media can have a huge benefit to your business and it can also have a big negative impact.  It is up to you to make sure and manage the impact.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Wed, 13 Apr 2022 09:16:46 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/f0f320e2/e13e38f7.mp3" length="36514551" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1327</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Linda shares a couple stories that highlight the power of social media.  The lesson from today’s episode is social media can have a huge benefit to your business and it can also have a big negative impact.  It is up to you to make sure and manage the impact.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Four Things Your Dental Practice Can Do To Get New Patients Today</title>
      <itunes:episode>36</itunes:episode>
      <podcast:episode>36</podcast:episode>
      <itunes:title>Four Things Your Dental Practice Can Do To Get New Patients Today</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4925fa7f-bc15-48b3-8285-066c303a8045</guid>
      <link>https://share.transistor.fm/s/b42f5e9e</link>
      <description>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Mar 2022 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/b42f5e9e/ab208630.mp3" length="33527715" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1202</itunes:duration>
      <itunes:summary>Linda talks about what you can do to regain control of the marketing message in a market place that seems overloaded with national and world news.  Linda shares the four golden nuggets to capture new patients to your dental practice.</itunes:summary>
      <itunes:subtitle>Linda talks about what you can do to regain control of the marketing message in a market place that seems overloaded with national and world news.  Linda shares the four golden nuggets to capture new patients to your dental practice.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #MarketingTips, #NewPatientsIdea</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A discussion with Greg Hill from the Colorado Dental Association</title>
      <itunes:episode>35</itunes:episode>
      <podcast:episode>35</podcast:episode>
      <itunes:title>A discussion with Greg Hill from the Colorado Dental Association</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">252c3c42-9df6-4ec8-bf23-98bf53891fd2</guid>
      <link>https://share.transistor.fm/s/d915628d</link>
      <description>
        <![CDATA[<p>To learn more about the Colorado Dental Association, visit <a href="http://cdaonline.org">cdaonline.org</a>.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>To learn more about the Colorado Dental Association, visit <a href="http://cdaonline.org">cdaonline.org</a>.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Mar 2022 04:00:00 -0700</pubDate>
      <author>Linda Mettler &amp; Greg Hill</author>
      <enclosure url="https://media.transistor.fm/d915628d/c4d62b4c.mp3" length="79717615" type="audio/mpeg"/>
      <itunes:author>Linda Mettler &amp; Greg Hill</itunes:author>
      <itunes:duration>3127</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>To learn more about the Colorado Dental Association, visit <a href="http://cdaonline.org">cdaonline.org</a>.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br> Phone:  (303) 246-9954</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Dental Practice Management Training discussion with April Thompson from As The Drill Turns</title>
      <itunes:episode>34</itunes:episode>
      <podcast:episode>34</podcast:episode>
      <itunes:title>Dental Practice Management Training discussion with April Thompson from As The Drill Turns</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e66cbe27-9ad0-442e-9bab-b3966ac69f35</guid>
      <link>https://share.transistor.fm/s/be2b492e</link>
      <description>
        <![CDATA[<p>Would you like to learn more about April and As The Drill Turns, visit <a href="http://asthedrillturns.com">asthedrillturns.com</a>.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Would you like to learn more about April and As The Drill Turns, visit <a href="http://asthedrillturns.com">asthedrillturns.com</a>.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Mar 2022 04:00:00 -0700</pubDate>
      <author>Linda Mettler &amp; April Thompson</author>
      <enclosure url="https://media.transistor.fm/be2b492e/84cc4dfe.mp3" length="48519642" type="audio/mpeg"/>
      <itunes:author>Linda Mettler &amp; April Thompson</itunes:author>
      <itunes:duration>1827</itunes:duration>
      <itunes:summary>Linda talks with April Thompson with As The Drill Turns about dental practice training.</itunes:summary>
      <itunes:subtitle>Linda talks with April Thompson with As The Drill Turns about dental practice training.</itunes:subtitle>
      <itunes:keywords>#PracticeManagement, #Dental, #Marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Instagram Dental Practice Social Media Strategy</title>
      <itunes:episode>33</itunes:episode>
      <podcast:episode>33</podcast:episode>
      <itunes:title>Instagram Dental Practice Social Media Strategy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0cb6b64c-162f-43ed-884c-af0a2869de49</guid>
      <link>https://share.transistor.fm/s/a8fb14ff</link>
      <description>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Thu, 24 Feb 2022 08:23:09 -0700</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/a8fb14ff/858445ff.mp3" length="21596413" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>705</itunes:duration>
      <itunes:summary>Linda talks about how to build a social media strategy using Instagram to grow your dental practice and to better communicate with existing clients.</itunes:summary>
      <itunes:subtitle>Linda talks about how to build a social media strategy using Instagram to grow your dental practice and to better communicate with existing clients.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #Instagram, #Strategy</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Linda Talks About The Impact of a Natural Disaster on Your Business and Community</title>
      <itunes:episode>32</itunes:episode>
      <podcast:episode>32</podcast:episode>
      <itunes:title>Linda Talks About The Impact of a Natural Disaster on Your Business and Community</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">24127ac1-4cee-4695-913b-3338f6901cf3</guid>
      <link>https://share.transistor.fm/s/51e54801</link>
      <description>
        <![CDATA[<p>Linda talks about the Marshal Fire in Colorado and how such an event can impact your practice.  Sometimes you dental practice can become a community resource for more than just dental services.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda talks about the Marshal Fire in Colorado and how such an event can impact your practice.  Sometimes you dental practice can become a community resource for more than just dental services.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Feb 2022 04:00:00 -0700</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/51e54801/22908819.mp3" length="31423265" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1115</itunes:duration>
      <itunes:summary>Linda talks about the Marshal Fire in Colorado</itunes:summary>
      <itunes:subtitle>Linda talks about the Marshal Fire in Colorado</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #DisasterPlanning</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>An interview with Dr William Bissell, DDS &amp; His Staff</title>
      <itunes:episode>31</itunes:episode>
      <podcast:episode>31</podcast:episode>
      <itunes:title>An interview with Dr William Bissell, DDS &amp; His Staff</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f2f1ca39-9c73-45b2-a411-14104ebd0901</guid>
      <link>https://share.transistor.fm/s/dd99e850</link>
      <description>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 25 Jan 2022 04:00:00 -0700</pubDate>
      <author>Linda Mettler &amp; Dr William Bissell DDS</author>
      <enclosure url="https://media.transistor.fm/dd99e850/d103d45a.mp3" length="27286094" type="audio/mpeg"/>
      <itunes:author>Linda Mettler &amp; Dr William Bissell DDS</itunes:author>
      <itunes:duration>942</itunes:duration>
      <itunes:summary>Linda, Dr Bissell, and his staff discuss issues facing dental practices in 2022.</itunes:summary>
      <itunes:subtitle>Linda, Dr Bissell, and his staff discuss issues facing dental practices in 2022.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>An interview with Dr Mary Peebles-Turner, DDS</title>
      <itunes:episode>30</itunes:episode>
      <podcast:episode>30</podcast:episode>
      <itunes:title>An interview with Dr Mary Peebles-Turner, DDS</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">461b7731-31ee-47f8-a405-44be4b26eb3a</guid>
      <link>https://share.transistor.fm/s/7c41e800</link>
      <description>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 18 Jan 2022 04:00:00 -0700</pubDate>
      <author>Linda Mettler &amp; Dr Mary Peebles-Turner</author>
      <enclosure url="https://media.transistor.fm/7c41e800/b43c623c.mp3" length="17733546" type="audio/mpeg"/>
      <itunes:author>Linda Mettler &amp; Dr Mary Peebles-Turner</itunes:author>
      <itunes:duration>544</itunes:duration>
      <itunes:summary>Linda and Dr Peeble discuss issues facing her dental practice in 2022.</itunes:summary>
      <itunes:subtitle>Linda and Dr Peeble discuss issues facing her dental practice in 2022.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Top Five Marketing Strategies for 2022</title>
      <itunes:episode>29</itunes:episode>
      <podcast:episode>29</podcast:episode>
      <itunes:title>Top Five Marketing Strategies for 2022</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ee321535-adbc-49ea-8032-10e0e38ba33e</guid>
      <link>https://share.transistor.fm/s/10c48cf1</link>
      <description>
        <![CDATA[<p>Linda shares her top five marketing strategies for 2022 list to keep your dental practice thriving!</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda shares her top five marketing strategies for 2022 list to keep your dental practice thriving!</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 07 Dec 2021 07:00:00 -0700</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/10c48cf1/635e3669.mp3" length="35843126" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1299</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Linda shares her top five marketing strategies for 2022 list to keep your dental practice thriving!</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>A Discussion About The Importance Of Our Mental Health—Missing The Signs</title>
      <itunes:episode>28</itunes:episode>
      <podcast:episode>28</podcast:episode>
      <itunes:title>A Discussion About The Importance Of Our Mental Health—Missing The Signs</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5b575d6c-8197-4ca3-a99a-b7a576940585</guid>
      <link>https://share.transistor.fm/s/7deae460</link>
      <description>
        <![CDATA[<p>Have you ever been frustrated with the behavior of a client, employee, or friend?  Have they suddenly become moody or disconnected?  There may be a sign of something deeper to address.  In today’s episode, Linda shares a personal story about a recent experience with a client we all should be on guard for. </p><p>ADA Resources:</p><p>Crisis Text Hotline: 741741</p><p>National Suicide Prevention Hotline: 1 (800) 273-TALK (8255)</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Have you ever been frustrated with the behavior of a client, employee, or friend?  Have they suddenly become moody or disconnected?  There may be a sign of something deeper to address.  In today’s episode, Linda shares a personal story about a recent experience with a client we all should be on guard for. </p><p>ADA Resources:</p><p>Crisis Text Hotline: 741741</p><p>National Suicide Prevention Hotline: 1 (800) 273-TALK (8255)</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 23 Nov 2021 04:00:00 -0700</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/7deae460/01dc5840.mp3" length="25875494" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>884</itunes:duration>
      <itunes:summary>It is very easy to miss the potential signs of suicide...in Today's episode Linda talks about this very sensitive subject and shares her revelation and resources for all of to look for and use if we see the signs.</itunes:summary>
      <itunes:subtitle>It is very easy to miss the potential signs of suicide...in Today's episode Linda talks about this very sensitive subject and shares her revelation and resources for all of to look for and use if we see the signs.</itunes:subtitle>
      <itunes:keywords>#SuicidePrevention, #DentalMarketing, #Support, #CrisisHotline</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Social Media Platforms - Which One is Right For Me?</title>
      <itunes:episode>27</itunes:episode>
      <podcast:episode>27</podcast:episode>
      <itunes:title>Social Media Platforms - Which One is Right For Me?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">48a87e13-39d8-420a-acea-be8a3b64e591</guid>
      <link>https://share.transistor.fm/s/86f63a3e</link>
      <description>
        <![CDATA[<p>Linda shares her thoughts about which social media platforms are best for you and your patient demographic.  She goes into detail about each social platform and highlights the strengths and weaknesses for each.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda shares her thoughts about which social media platforms are best for you and your patient demographic.  She goes into detail about each social platform and highlights the strengths and weaknesses for each.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 09 Nov 2021 04:00:00 -0700</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/86f63a3e/8f505279.mp3" length="32767246" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1171</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Linda shares her thoughts about which social media platforms are best for you and your patient demographic.  She goes into detail about each social platform and highlights the strengths and weaknesses for each.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </itunes:summary>
      <itunes:keywords>#DentalMarketing, #SocialMediaPlatform, #CustomerProfiling, #BusinessDevelopment</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Showcasing Your Dental Work</title>
      <itunes:episode>26</itunes:episode>
      <podcast:episode>26</podcast:episode>
      <itunes:title>Showcasing Your Dental Work</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">57580f4e-259f-4336-9d43-c21269e95139</guid>
      <link>https://share.transistor.fm/s/e5aa55ee</link>
      <description>
        <![CDATA[<p>Your customers are interested in what you do for them.  Your website should have a multimedia presentation that not only tells what you do, but shows what you do.  Showcasing your work with a marketing focus can transform your lead generation.  Linda talks about how you can use before and after slides to create a dynamic, attractive, multimedia presentation that holds web site visitor attention and encourages new patients to choose your practice over the competition.</p><p>Linda also talks about how to integrate social media platforms in the marketing process.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Your customers are interested in what you do for them.  Your website should have a multimedia presentation that not only tells what you do, but shows what you do.  Showcasing your work with a marketing focus can transform your lead generation.  Linda talks about how you can use before and after slides to create a dynamic, attractive, multimedia presentation that holds web site visitor attention and encourages new patients to choose your practice over the competition.</p><p>Linda also talks about how to integrate social media platforms in the marketing process.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 02 Nov 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/e5aa55ee/e83e51d3.mp3" length="23320913" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>777</itunes:duration>
      <itunes:summary>Your customers are interested in what you do for them.  Your website should have a multimedia presentation that not only tells what you do, but shows what you do.</itunes:summary>
      <itunes:subtitle>Your customers are interested in what you do for them.  Your website should have a multimedia presentation that not only tells what you do, but shows what you do.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #ShowcaseWork, #BeforeAfter, #Dentistry</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to Spot a Bait-n-Switch Dental Marketing Presentation</title>
      <itunes:episode>25</itunes:episode>
      <podcast:episode>25</podcast:episode>
      <itunes:title>How to Spot a Bait-n-Switch Dental Marketing Presentation</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">090059a7-533f-4609-ba22-521de0675a3e</guid>
      <link>https://share.transistor.fm/s/da1d2f3f</link>
      <description>
        <![CDATA[<p>You have received those emails promising to teach you how to generate more leads than ever and take your business to new heights.  You sign-up for the webinar only to be stuck in a 40 minute long sales presentation that would make a time-share salesman blush.  Today’s Linda talks about how to spot the bait-n-switch presentation from the on-set.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>You have received those emails promising to teach you how to generate more leads than ever and take your business to new heights.  You sign-up for the webinar only to be stuck in a 40 minute long sales presentation that would make a time-share salesman blush.  Today’s Linda talks about how to spot the bait-n-switch presentation from the on-set.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 26 Oct 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/da1d2f3f/c4f5b77c.mp3" length="31841857" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1132</itunes:duration>
      <itunes:summary>Today’s Linda talks about how to spot the bait-n-switch presentation from the on-set.</itunes:summary>
      <itunes:subtitle>Today’s Linda talks about how to spot the bait-n-switch presentation from the on-set.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #AvoidBaitnSwitch</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Linda Mettler and Harriet Rosenthal Discuss how to Achieve Great Teamwork in the Dental Office</title>
      <itunes:episode>24</itunes:episode>
      <podcast:episode>24</podcast:episode>
      <itunes:title>Linda Mettler and Harriet Rosenthal Discuss how to Achieve Great Teamwork in the Dental Office</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">945a634f-19df-4b36-9170-d71fbdfd1dd0</guid>
      <link>https://share.transistor.fm/s/cf39fb3d</link>
      <description>
        <![CDATA[<p>Harriet Rosenthal is the office manager with Dr Raymund Tanaka &amp; Dr. Cynthia Leong in Glendale Arizona.  She sits down with Linda to discuss the team culture in their office that helped them get through the pandemic and challenges the entire dental industry faced these past eighteen months.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Harriet Rosenthal is the office manager with Dr Raymund Tanaka &amp; Dr. Cynthia Leong in Glendale Arizona.  She sits down with Linda to discuss the team culture in their office that helped them get through the pandemic and challenges the entire dental industry faced these past eighteen months.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 19 Oct 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler &amp; Harriet Rosenthal</author>
      <enclosure url="https://media.transistor.fm/cf39fb3d/a16a4d3e.mp3" length="38927708" type="audio/mpeg"/>
      <itunes:author>Linda Mettler &amp; Harriet Rosenthal</itunes:author>
      <itunes:duration>1427</itunes:duration>
      <itunes:summary>Harriet Rosenthal is the office manager with Dr Raymund Tanaka &amp;amp; Dr. Cynthia Leong in Glendale Arizona.  She sits down with Linda to discuss the team culture in their office that helped them get through the pandemic and challenges the entire dental industry faced these past eighteen months.</itunes:summary>
      <itunes:subtitle>Harriet Rosenthal is the office manager with Dr Raymund Tanaka &amp;amp; Dr. Cynthia Leong in Glendale Arizona.  She sits down with Linda to discuss the team culture in their office that helped them get through the pandemic and challenges the entire dental in</itunes:subtitle>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Google Reviews and How To respond to Negative Reviews</title>
      <itunes:episode>23</itunes:episode>
      <podcast:episode>23</podcast:episode>
      <itunes:title>Google Reviews and How To respond to Negative Reviews</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8831afb2-1963-40e6-b89d-7d04105e37e5</guid>
      <link>https://share.transistor.fm/s/434c56e2</link>
      <description>
        <![CDATA[<p>Linda shares strategies for increasing Google reviews and also how to respond to negative and positive reviews.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda shares strategies for increasing Google reviews and also how to respond to negative and positive reviews.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 12 Oct 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/434c56e2/31c99a19.mp3" length="22409258" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>739</itunes:duration>
      <itunes:summary>Linda shares strategies for increasing Google reviews and also how to respond to negative and positive reviews.</itunes:summary>
      <itunes:subtitle>Linda shares strategies for increasing Google reviews and also how to respond to negative and positive reviews.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #GoogleReviews</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Internal Marketing with Existing Patients Who Are Not Coming Back</title>
      <itunes:episode>22</itunes:episode>
      <podcast:episode>22</podcast:episode>
      <itunes:title>Internal Marketing with Existing Patients Who Are Not Coming Back</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">098ddb10-e6a9-4ec1-814a-c92892b02d61</guid>
      <link>https://share.transistor.fm/s/bccdadc4</link>
      <description>
        <![CDATA[<p>So you’ve got a customer, but they’ve stopped making follow-up appointments…in Today’s episode, Linda shares strategies on increasing repeat business.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>So you’ve got a customer, but they’ve stopped making follow-up appointments…in Today’s episode, Linda shares strategies on increasing repeat business.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 05 Oct 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/bccdadc4/60b815cc.mp3" length="21006241" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>681</itunes:duration>
      <itunes:summary>So you’ve got a customer, but they’ve stopped making follow-up appointments…in Today’s episode, Linda shares strategies on increasing repeat business.</itunes:summary>
      <itunes:subtitle>So you’ve got a customer, but they’ve stopped making follow-up appointments…in Today’s episode, Linda shares strategies on increasing repeat business.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #RepeatBusiness</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Three Reasons Why Your State Dental Association Is Important For Your Dental Practice</title>
      <itunes:episode>21</itunes:episode>
      <podcast:episode>21</podcast:episode>
      <itunes:title>Three Reasons Why Your State Dental Association Is Important For Your Dental Practice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">881bd948-2648-4b1e-9700-f190417fa41d</guid>
      <link>https://share.transistor.fm/s/df05f7fb</link>
      <description>
        <![CDATA[<p>Linda shares her insight on how your state dental association helps your dental practice.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda shares her insight on how your state dental association helps your dental practice.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 28 Sep 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/df05f7fb/ba419c68.mp3" length="23132255" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>769</itunes:duration>
      <itunes:summary>Linda shares her insight on how your state dental association helps your dental practice.</itunes:summary>
      <itunes:subtitle>Linda shares her insight on how your state dental association helps your dental practice.</itunes:subtitle>
      <itunes:keywords>#DentalAssociation, #DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Three Dental Practice Marketing Tips For The End Of The Year 2021</title>
      <itunes:episode>20</itunes:episode>
      <podcast:episode>20</podcast:episode>
      <itunes:title>Three Dental Practice Marketing Tips For The End Of The Year 2021</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0aae4c39-9b35-45cc-a9fd-1330bd8253d8</guid>
      <link>https://share.transistor.fm/s/b53a91e2</link>
      <description>
        <![CDATA[<p>Linda shares three marketing tips for dentists that are easy to accomplish for the end of the year 2021.  Linda also shares bonus tips for getting ready for 2022!</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda shares three marketing tips for dentists that are easy to accomplish for the end of the year 2021.  Linda also shares bonus tips for getting ready for 2022!</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 21 Sep 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/b53a91e2/5872613a.mp3" length="24587528" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>830</itunes:duration>
      <itunes:summary>Linda shares three marketing tips for dentists that are easy to accomplish for the end of the year 2021.  Linda also shares bonus tips for getting ready for 2022!</itunes:summary>
      <itunes:subtitle>Linda shares three marketing tips for dentists that are easy to accomplish for the end of the year 2021.  Linda also shares bonus tips for getting ready for 2022!</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #Tips, #Marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Five things you can do to increase your visibility on Google My Business Page &amp; Profile</title>
      <itunes:episode>19</itunes:episode>
      <podcast:episode>19</podcast:episode>
      <itunes:title>Five things you can do to increase your visibility on Google My Business Page &amp; Profile</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">90bceeff-5a2e-4ded-b627-3341efcb81a6</guid>
      <link>https://share.transistor.fm/s/4d86e866</link>
      <description>
        <![CDATA[<p>Linda talks about the five things you can do to improve your Google My Business Page for your dental practice.  As a bonus thing, Linda talks about Google Smart ads!</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda talks about the five things you can do to improve your Google My Business Page for your dental practice.  As a bonus thing, Linda talks about Google Smart ads!</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 31 Aug 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/4d86e866/d423e083.mp3" length="27696251" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>959</itunes:duration>
      <itunes:summary>Linda talks about the five things you can do to improve your Google My Business Page for your dental practice.</itunes:summary>
      <itunes:subtitle>Linda talks about the five things you can do to improve your Google My Business Page for your dental practice.</itunes:subtitle>
      <itunes:keywords>#GoogleMyBusiness, #GoogleLocal, #DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Four Most Common Mistakes in Email Marketing</title>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>The Four Most Common Mistakes in Email Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8d148154-a9ac-4f82-ac94-ea037554ebd0</guid>
      <link>https://share.transistor.fm/s/1929ae7c</link>
      <description>
        <![CDATA[<p>Linda talks about the four most common mistakes dental practices making in email marketing.  Email marketing is one of your highest return on investment marketing activities and in this episode Linda talks about the ways to make your emails far more effective.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda talks about the four most common mistakes dental practices making in email marketing.  Email marketing is one of your highest return on investment marketing activities and in this episode Linda talks about the ways to make your emails far more effective.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 24 Aug 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/1929ae7c/e679b95c.mp3" length="26530466" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>911</itunes:duration>
      <itunes:summary>Linda talks about the four most common mistakes dental practices making in email marketing.</itunes:summary>
      <itunes:subtitle>Linda talks about the four most common mistakes dental practices making in email marketing.</itunes:subtitle>
      <itunes:keywords>#Dental, #Email, #Marketing, #Dentist</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/1929ae7c/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Are You Tracking What You Are Missing?</title>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>Are You Tracking What You Are Missing?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c1fc8c9b-091f-4a14-8da7-c8bb8f69ca44</guid>
      <link>https://share.transistor.fm/s/3f7c0c40</link>
      <description>
        <![CDATA[<p>How many calls a month are you turning away because of insurance or because you don’t provide a specific service?  Knowing that information can make the difference on future business plans.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How many calls a month are you turning away because of insurance or because you don’t provide a specific service?  Knowing that information can make the difference on future business plans.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Aug 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/3f7c0c40/cb722f5a.mp3" length="17304929" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>526</itunes:duration>
      <itunes:summary>How many calls a month are you turning away because of insurance or because you don’t provide a specific service?  Knowing that information can make the difference on future business plans.</itunes:summary>
      <itunes:subtitle>How many calls a month are you turning away because of insurance or because you don’t provide a specific service?  Knowing that information can make the difference on future business plans.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #BusinessDevelopment</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/3f7c0c40/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Current Financial Climate for the Dental Industry and How It Has Changed Since COVID </title>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>Current Financial Climate for the Dental Industry and How It Has Changed Since COVID </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e36f0bcf-c1ed-4712-9a10-ca3ca10c5bdc</guid>
      <link>https://share.transistor.fm/s/fce63dbf</link>
      <description>
        <![CDATA[<p>David Rinkes from UMB Bank visits with Linda to discuss the current financial climate for the dental market; practice start ups, acquisitions and selling your practice.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>David Rinkes from UMB Bank visits with Linda to discuss the current financial climate for the dental market; practice start ups, acquisitions and selling your practice.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 10 Aug 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler &amp; David Rinkes</author>
      <enclosure url="https://media.transistor.fm/fce63dbf/c0e7c993.mp3" length="50396359" type="audio/mpeg"/>
      <itunes:author>Linda Mettler &amp; David Rinkes</itunes:author>
      <itunes:duration>2096</itunes:duration>
      <itunes:summary>David Rinkes visits with Linda to discuss the current financial climate for the dental market; practice start ups, acquisitions and selling your practice.</itunes:summary>
      <itunes:subtitle>David Rinkes visits with Linda to discuss the current financial climate for the dental market; practice start ups, acquisitions and selling your practice.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #DentalFinancing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/fce63dbf/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Interview with Dr Ray Tanaka</title>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>Interview with Dr Ray Tanaka</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7eaf4171-8798-46da-8a75-858a594b66ce</guid>
      <link>https://share.transistor.fm/s/907aa91c</link>
      <description>
        <![CDATA[<p>Interview with Ray Tanaka, DDS - how he built his practice and what he would do differently if he were starting out today.</p><p>Dr. Tanaka’s Dental website:  <a href="http://rmtanaka.com/">rmtanaka.com<br></a><br></p><p>Email Dr. Tanaka:  <a href="mailto:rmtanaka@rmtanaka.com">rmtanaka@rmtanaka.com<br></a><br></p><p>Call Dr. Tanaka:  (623) 878-2600</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Interview with Ray Tanaka, DDS - how he built his practice and what he would do differently if he were starting out today.</p><p>Dr. Tanaka’s Dental website:  <a href="http://rmtanaka.com/">rmtanaka.com<br></a><br></p><p>Email Dr. Tanaka:  <a href="mailto:rmtanaka@rmtanaka.com">rmtanaka@rmtanaka.com<br></a><br></p><p>Call Dr. Tanaka:  (623) 878-2600</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 03 Aug 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler &amp; Dr. Ray Tanaka</author>
      <enclosure url="https://media.transistor.fm/907aa91c/bb30bc05.mp3" length="14209509" type="audio/mpeg"/>
      <itunes:author>Linda Mettler &amp; Dr. Ray Tanaka</itunes:author>
      <itunes:duration>398</itunes:duration>
      <itunes:summary>Interview with Ray Tanaka, DDS - how he built his practice and what he would do differently if he were starting out today.</itunes:summary>
      <itunes:subtitle>Interview with Ray Tanaka, DDS - how he built his practice and what he would do differently if he were starting out today.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/907aa91c/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>A Painless Approach to Social Media</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>A Painless Approach to Social Media</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9eb9b76b-80b1-4270-a5b7-824225478ca1</guid>
      <link>https://share.transistor.fm/s/0a13783f</link>
      <description>
        <![CDATA[<p>Social media is enduring turbulent times, however, marketing your practice on the right platforms is crucial -  it is a very impactful digital medium for reaching current and prospective new patients.  In today’s episode, Linda talks about how to keep your social media focused on business, attracting new patients, and building long lasting trusting relationships.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Social media is enduring turbulent times, however, marketing your practice on the right platforms is crucial -  it is a very impactful digital medium for reaching current and prospective new patients.  In today’s episode, Linda talks about how to keep your social media focused on business, attracting new patients, and building long lasting trusting relationships.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 27 Jul 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/0a13783f/991bcf0a.mp3" length="32763967" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1171</itunes:duration>
      <itunes:summary>Social media is enduring turbulent times, however, marketing your practice on the right platforms is crucial -  it is a very impactful digital medium for reaching current and prospective new patients.</itunes:summary>
      <itunes:subtitle>Social media is enduring turbulent times, however, marketing your practice on the right platforms is crucial -  it is a very impactful digital medium for reaching current and prospective new patients.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #SocialMediaMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/0a13783f/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Digital Marketing and Measuring ROI</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>Digital Marketing and Measuring ROI</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0d3b8cac-735b-4795-bb0f-c5f3593c8b4e</guid>
      <link>https://share.transistor.fm/s/c2367fa9</link>
      <description>
        <![CDATA[<p>Tracking digital marketing return on investment is not easy accomplish.  In this episode, Linda discusses different digital marketing approaches and how to determine your ROI.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Tracking digital marketing return on investment is not easy accomplish.  In this episode, Linda discusses different digital marketing approaches and how to determine your ROI.</p><p>Want to contact Linda?</p><p>Email:  linda@mettlermarketing.com<br>Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 20 Jul 2021 05:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/c2367fa9/2410e67c.mp3" length="33793350" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1213</itunes:duration>
      <itunes:summary>Tracking digital marketing return on investment is not easy accomplish.  In this episode, Linda discusses different digital marketing approaches and how to determine your ROI.</itunes:summary>
      <itunes:subtitle>Tracking digital marketing return on investment is not easy accomplish.  In this episode, Linda discusses different digital marketing approaches and how to determine your ROI.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #MeasuringROI</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/c2367fa9/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Social Proof</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>Social Proof</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0f31b258-d48c-4abe-9a2d-9b1e734d2f76</guid>
      <link>https://share.transistor.fm/s/415ce1ed</link>
      <description>
        <![CDATA[<p>What is social proof and how and why does it work?  Linda discusses how your dental practice can capitalize on social proof participation to grow your practice.</p><p>Want to contact Linda?</p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What is social proof and how and why does it work?  Linda discusses how your dental practice can capitalize on social proof participation to grow your practice.</p><p>Want to contact Linda?</p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 13 Jul 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/415ce1ed/5cbeeb28.mp3" length="22196484" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>730</itunes:duration>
      <itunes:summary>What is social proof and how and why does it work?  Linda discusses how your dental practice can capitalize on social proof participation to grow your practice.</itunes:summary>
      <itunes:subtitle>What is social proof and how and why does it work?  Linda discusses how your dental practice can capitalize on social proof participation to grow your practice.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/415ce1ed/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Community Marketing</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Community Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">106fcaa8-3ce2-4949-add5-8388b5ad1ad1</guid>
      <link>https://share.transistor.fm/s/0b85ff76</link>
      <description>
        <![CDATA[<p>What does community marketing mean and how and why do we do it?  Today on Mettler Marketing, Linda will share ways to get involved in your community and gain valuable marketing awareness from the effort.</p><p>Want to contact Linda?</p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What does community marketing mean and how and why do we do it?  Today on Mettler Marketing, Linda will share ways to get involved in your community and gain valuable marketing awareness from the effort.</p><p>Want to contact Linda?</p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 06 Jul 2021 14:16:04 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/0b85ff76/a15083f4.mp3" length="17019873" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>515</itunes:duration>
      <itunes:summary>What does community marketing mean and how and why do we do it?  Today on Mettler Marketing, Linda will share ways to get involved in your community and gain valuable marketing awareness from the effort.
Want to contact Linda?
Email:  linda@mettlermarketing.com Phone:  (303) 246-9954</itunes:summary>
      <itunes:subtitle>What does community marketing mean and how and why do we do it?  Today on Mettler Marketing, Linda will share ways to get involved in your community and gain valuable marketing awareness from the effort.
Want to contact Linda?
Email:  linda@mettlermarke</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #CommunityMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/0b85ff76/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Dental Staffing Challenges</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Dental Staffing Challenges</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c896f1dc-c517-497f-8740-fda9669ae011</guid>
      <link>https://share.transistor.fm/s/25fd0f16</link>
      <description>
        <![CDATA[<p>How does marketing help with staffing?  Dealing with staffing issues in the post-covid dental practice means your company brand is very important and your digital marketing efforts can help employee retention and recruitment.  Linda discusses how to position your dental practice to not only attract great new clients, but help attract and retain great employees!</p><p><strong>Want to contact Linda?<br></strong><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How does marketing help with staffing?  Dealing with staffing issues in the post-covid dental practice means your company brand is very important and your digital marketing efforts can help employee retention and recruitment.  Linda discusses how to position your dental practice to not only attract great new clients, but help attract and retain great employees!</p><p><strong>Want to contact Linda?<br></strong><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 29 Jun 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/25fd0f16/2b109d86.mp3" length="30912534" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1093</itunes:duration>
      <itunes:summary>How does marketing help with staffing?  Dealing with staffing issues in the post-covid dental practice means your company brand is very important and your digital marketing efforts can help employee retention and recruitment.  Linda discusses how to position your dental practice to not only attract great new clients, but help attract and retain great employees!</itunes:summary>
      <itunes:subtitle>How does marketing help with staffing?  Dealing with staffing issues in the post-covid dental practice means your company brand is very important and your digital marketing efforts can help employee retention and recruitment.  Linda discusses how to posit</itunes:subtitle>
      <itunes:keywords>#DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/25fd0f16/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Google For Dentists</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>Google For Dentists</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0da9c2eb-9b6f-43c0-ade7-a9a25f28c835</guid>
      <link>https://share.transistor.fm/s/4db61f4a</link>
      <description>
        <![CDATA[<p>How should you utilize Google in building your dental practice?  As the worlds most popular search engine, Google is the place where people find your dental practice.  In today’s episode I’ll share industry secrets for getting the most from Google.</p><p><strong><br>Want to contact Linda?<br></strong><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How should you utilize Google in building your dental practice?  As the worlds most popular search engine, Google is the place where people find your dental practice.  In today’s episode I’ll share industry secrets for getting the most from Google.</p><p><strong><br>Want to contact Linda?<br></strong><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 22 Jun 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/4db61f4a/cfc6ee43.mp3" length="23293565" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>776</itunes:duration>
      <itunes:summary>How should you utilize Google in building your dental practice?  As the worlds most popular search engine, Google is the place where people find your dental practice.  In today’s episode I’ll share industry secrets for getting the most from Google.</itunes:summary>
      <itunes:subtitle>How should you utilize Google in building your dental practice?  As the worlds most popular search engine, Google is the place where people find your dental practice.  In today’s episode I’ll share industry secrets for getting the most from Google.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #SearchEngineOptimization, #SearchEngineMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/4db61f4a/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>The Importance of Video Marketing</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>The Importance of Video Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">db6059f9-2d02-4e8d-836c-2acb4d33a5ed</guid>
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      <description>
        <![CDATA[<p>Is video marketing something you should add to your dental practice?  Short answer is YES…Linda lays out a plan for your dental practice to incorporate video in your digital marketing strategy.</p><p><strong><br>Want to contact Linda?</strong></p><p><br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Is video marketing something you should add to your dental practice?  Short answer is YES…Linda lays out a plan for your dental practice to incorporate video in your digital marketing strategy.</p><p><strong><br>Want to contact Linda?</strong></p><p><br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Jun 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
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      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>866</itunes:duration>
      <itunes:summary>Is video marketing something you should add to your dental practice?</itunes:summary>
      <itunes:subtitle>Is video marketing something you should add to your dental practice?</itunes:subtitle>
      <itunes:keywords>#Vlog, #VideoMarketing, #DentalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/34900ddc/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Social Media – Pros and Cons of Top Dental Social Sites</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Social Media – Pros and Cons of Top Dental Social Sites</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d759bac9-f5e5-4753-85c7-c8bb63e4dfab</guid>
      <link>https://share.transistor.fm/s/c99d69d7</link>
      <description>
        <![CDATA[<p>Social marketing has become an important business development activity.  Today Linda discusses important elements that must be present in every social networking campaign.  How often you should post, what you should be posting, and where you should be postings information.  Linda also presents the idea of personal/professional as a method for social networking.</p><p><strong><br>Want to contact Linda?<br></strong><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Social marketing has become an important business development activity.  Today Linda discusses important elements that must be present in every social networking campaign.  How often you should post, what you should be posting, and where you should be postings information.  Linda also presents the idea of personal/professional as a method for social networking.</p><p><strong><br>Want to contact Linda?<br></strong><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Jun 2021 05:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/c99d69d7/e220119c.mp3" length="29259197" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:duration>1025</itunes:duration>
      <itunes:summary>Social marketing has become an important business development activity.  Today Linda discusses important elements that must be present in every social networking campaign.  How often you should post, what you should be posting, and where you should be postings information.  Linda also presents the idea of personal/professional as a method for social networking.</itunes:summary>
      <itunes:subtitle>Social marketing has become an important business development activity.  Today Linda discusses important elements that must be present in every social networking campaign.  How often you should post, what you should be posting, and where you should be pos</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #SocialMediaMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/c99d69d7/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>In-Depth Look At Dental Websites For Building Your Practice</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>In-Depth Look At Dental Websites For Building Your Practice</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/78ba5b89</link>
      <description>
        <![CDATA[<p>What should you include on your dental website and why?  Today Linda discusses the important elements required for a successful dental website.  Linda talks with Ed Bejarana about search engine optimization and content layout considerations.</p><p>Links, example website</p><p><a href="http://www.bisselldentalgroup.com/">www.bisselldentalgroup.com</a> (built and hosted by MM</p><p><br></p><p><a href="http://hancockortho.com/">hancockortho.com</a></p><p><a href="http://pittsburghdentist.com/">pittsburghdentist.com</a></p><p><a href="http://bethesdafamilydentistry.com/">bethesdafamilydentistry.com</a></p><p><a href="http://batesdental.com">batesdental.com</a></p><p><strong><br>Want to contact Linda?<br></strong><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What should you include on your dental website and why?  Today Linda discusses the important elements required for a successful dental website.  Linda talks with Ed Bejarana about search engine optimization and content layout considerations.</p><p>Links, example website</p><p><a href="http://www.bisselldentalgroup.com/">www.bisselldentalgroup.com</a> (built and hosted by MM</p><p><br></p><p><a href="http://hancockortho.com/">hancockortho.com</a></p><p><a href="http://pittsburghdentist.com/">pittsburghdentist.com</a></p><p><a href="http://bethesdafamilydentistry.com/">bethesdafamilydentistry.com</a></p><p><a href="http://batesdental.com">batesdental.com</a></p><p><strong><br>Want to contact Linda?<br></strong><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Jun 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler &amp; Ed Bejarana</author>
      <enclosure url="https://media.transistor.fm/78ba5b89/f9b2fceb.mp3" length="27231553" type="audio/mpeg"/>
      <itunes:author>Linda Mettler &amp; Ed Bejarana</itunes:author>
      <itunes:image href="https://img.transistor.fm/pmX9AT7lu8hpH_ZwklUbz6B122WXCKkJxxgmT15JSGU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzU0MTc1My8x/NjIwOTM1OTg3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>941</itunes:duration>
      <itunes:summary>What should you include on your dental website and why?  Today Linda discusses the important elements required for a successful dental website.  Linda talks with Ed Bejarana about search engine optimization and content layout considerations.</itunes:summary>
      <itunes:subtitle>What should you include on your dental website and why?  Today Linda discusses the important elements required for a successful dental website.  Linda talks with Ed Bejarana about search engine optimization and content layout considerations.</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #WebsiteDesign</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/78ba5b89/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Digital Marketing</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Digital Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/46d17434</link>
      <description>
        <![CDATA[<p>Linda talks about the various digital marketing channels, including social media, email marketing and video marketing.  She also talks about the importance of SEO for dental websites and explains the difference between Search Engine Optimization and Search Engine Marketing. Additionally, Linda shares the importance of online reviews and how that improves overall search engine ranking for your website.</p><p><strong>Want to contact Linda?</strong></p><p><br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Linda talks about the various digital marketing channels, including social media, email marketing and video marketing.  She also talks about the importance of SEO for dental websites and explains the difference between Search Engine Optimization and Search Engine Marketing. Additionally, Linda shares the importance of online reviews and how that improves overall search engine ranking for your website.</p><p><strong>Want to contact Linda?</strong></p><p><br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 25 May 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/46d17434/8a7d4097.mp3" length="35844618" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/U7R0hv_a1rMkT87GNKiux3e5aAPlAUL8rBPjh_wtfwc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzU0MDg4MC8x/NjIwOTM1OTU3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1299</itunes:duration>
      <itunes:summary>Linda talks about the various digital marketing channels, including social media, email marketing and video marketing.  She also talks about the importance of SEO for dental websites and explains the difference between Search Engine Optimization and Search Engine Marketing. Additionally, Linda shares the importance of online reviews and how that improves overall search engine ranking for your website.</itunes:summary>
      <itunes:subtitle>Linda talks about the various digital marketing channels, including social media, email marketing and video marketing.  She also talks about the importance of SEO for dental websites and explains the difference between Search Engine Optimization and Searc</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #OnlineMarketing, #DigitalMarketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/46d17434/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Marketing Basics That Dental Practices Need To Have</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Marketing Basics That Dental Practices Need To Have</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/a0db3516</link>
      <description>
        <![CDATA[<p>Understanding your Google My Business page profile and why your website should be the central hub of your digital marketing platform. In today’s episode Linda discusses mission critical topics included search engine optimization, local listing pages on Google, reviews, social media, content marketing, email newsletters, and much more.</p><p><strong>Want to contact Linda?<br></strong><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Understanding your Google My Business page profile and why your website should be the central hub of your digital marketing platform. In today’s episode Linda discusses mission critical topics included search engine optimization, local listing pages on Google, reviews, social media, content marketing, email newsletters, and much more.</p><p><strong>Want to contact Linda?<br></strong><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Tue, 18 May 2021 04:00:00 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/a0db3516/07d5719b.mp3" length="24311794" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/sSnFIYzoc1EC2LWk8wMM-o_6oF4NwKIPU5RJdt1mCYA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzU0MDgyOC8x/NjIwOTM1OTE5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>818</itunes:duration>
      <itunes:summary>Understanding your Google My Business page profile and why your website should be the central hub of your digital marketing platform. In today’s episode Linda discusses mission critical topics included search engine optimization, local listing pages on Google, reviews, social media, content marketing, email newsletters, and much more.</itunes:summary>
      <itunes:subtitle>Understanding your Google My Business page profile and why your website should be the central hub of your digital marketing platform. In today’s episode Linda discusses mission critical topics included search engine optimization, local listing pages on Go</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #ContentMarketing, #EngagingCustomers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/a0db3516/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Types of Dental Marketing</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Types of Dental Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/69d23d46</link>
      <description>
        <![CDATA[<p>In today's episode, Linda talks about the difference between traditional and digital marketing, and how having the right mix of marketing methods will help your dental practice grow.   The right mix will save you money and reach more customers.  Linda also discusses the different between promoting your practice and advertising your practice.</p><p><strong>Want to contact Linda?</strong></p><p><br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode, Linda talks about the difference between traditional and digital marketing, and how having the right mix of marketing methods will help your dental practice grow.   The right mix will save you money and reach more customers.  Linda also discusses the different between promoting your practice and advertising your practice.</p><p><strong>Want to contact Linda?</strong></p><p><br>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Wed, 12 May 2021 08:42:32 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/69d23d46/599185b0.mp3" length="20076205" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/9IKIZtPsNNtNV4LEGbZlDzaQVgk4iU7RhOJ8YLjo14o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzU0MDgyNi8x/NjIwOTM1ODkwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>642</itunes:duration>
      <itunes:summary>In today's episode, Linda talks about the difference between traditional and digital marketing, and how having the right mix of marketing methods will help your dental practice grow.   The right mix will save you money and reach more customers.  Linda also discusses the different between promoting your practice and advertising your practice.</itunes:summary>
      <itunes:subtitle>In today's episode, Linda talks about the difference between traditional and digital marketing, and how having the right mix of marketing methods will help your dental practice grow.   The right mix will save you money and reach more customers.  Linda als</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #FiveStarService</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/69d23d46/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Why Is Marketing For Your Dental Practice Important?</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Why Is Marketing For Your Dental Practice Important?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/eae67c4d</link>
      <description>
        <![CDATA[<p>Introduction to Mettler Marketing and and the Mettler Marketing Podcast.  Linda discusses why active marketing for your dental practice is mission critical.  She sets up the importance of a coordinated marketing plan in developing and meeting long-term business development planning.</p><p><strong><br>Want to contact Linda?<br></strong><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Introduction to Mettler Marketing and and the Mettler Marketing Podcast.  Linda discusses why active marketing for your dental practice is mission critical.  She sets up the importance of a coordinated marketing plan in developing and meeting long-term business development planning.</p><p><strong><br>Want to contact Linda?<br></strong><br></p><p>Email:  <a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a><br> Phone:  (303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Wed, 12 May 2021 08:41:46 -0600</pubDate>
      <author>Linda Mettler</author>
      <enclosure url="https://media.transistor.fm/eae67c4d/52737f18.mp3" length="19205610" type="audio/mpeg"/>
      <itunes:author>Linda Mettler</itunes:author>
      <itunes:image href="https://img.transistor.fm/HMyayZ2ur10mraETsYlzpMauV5zRNlshS0qO_I9m2u4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzU0MDgyNC8x/NjIwOTM1ODM5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>606</itunes:duration>
      <itunes:summary>Introduction to Mettler Marketing and and the Mettler Marketing Podcast.  Linda discusses why active marketing for your dental practice is mission critical.  She sets up the importance of a coordinated marketing plan in developing and meeting long-term business development planning.</itunes:summary>
      <itunes:subtitle>Introduction to Mettler Marketing and and the Mettler Marketing Podcast.  Linda discusses why active marketing for your dental practice is mission critical.  She sets up the importance of a coordinated marketing plan in developing and meeting long-term bu</itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #MarketingPlans</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/eae67c4d/transcript.srt" type="application/x-subrip" rel="captions"/>
    </item>
    <item>
      <title>Interview with Linda Mettler and Ed Bejarana, What is The Mettler Marketing Podcast?</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Interview with Linda Mettler and Ed Bejarana, What is The Mettler Marketing Podcast?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/f30ca4b1</link>
      <description>
        <![CDATA[<p>Introduction to Mettler Marketing.  This episode is a discussion between Linda Mettler and producer Ed Bejarana about how The Mettler Marketing Podcast will help dentists grow their business.  Linda shares her extensive marketing background in the dental industry and outlines how the podcast production is created to help dentists.</p><p><a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a></p><p>(303) 246-9954</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Introduction to Mettler Marketing.  This episode is a discussion between Linda Mettler and producer Ed Bejarana about how The Mettler Marketing Podcast will help dentists grow their business.  Linda shares her extensive marketing background in the dental industry and outlines how the podcast production is created to help dentists.</p><p><a href="mailto:linda@mettlermarketing.com">linda@mettlermarketing.com</a></p><p>(303) 246-9954</p>]]>
      </content:encoded>
      <pubDate>Wed, 12 May 2021 08:39:30 -0600</pubDate>
      <author>Linda Mettler &amp; Ed Bejarana</author>
      <enclosure url="https://media.transistor.fm/f30ca4b1/3caaf3dd.mp3" length="21279619" type="audio/mpeg"/>
      <itunes:author>Linda Mettler &amp; Ed Bejarana</itunes:author>
      <itunes:image href="https://img.transistor.fm/kViiHlGljZT17nzNGsd42Ib40GoaKKHog3axXaVZN1o/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzU0MDgyMC8x/NjIwOTM0OTk5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>692</itunes:duration>
      <itunes:summary>Introduction to Mettler Marketing.  This episode is a discussion between Linda Mettler and producer Ed Bejarana about how The Mettler Marketing Podcast will help dentists grow their business.  Linda shares her extensive marketing background in the dental industry and outlines how the podcast production is created to help dentists.</itunes:summary>
      <itunes:subtitle>Introduction to Mettler Marketing.  This episode is a discussion between Linda Mettler and producer Ed Bejarana about how The Mettler Marketing Podcast will help dentists grow their business.  Linda shares her extensive marketing background in the dental </itunes:subtitle>
      <itunes:keywords>#DentalMarketing, #Marketing101</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/f30ca4b1/transcript.srt" type="application/x-subrip" rel="captions"/>
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