Métier to Market Transistor (https://transistor.fm) https://feeds.transistor.fm/metier-to-market Conversations with the people taking European brands into new markets. Lucie Pellier talks to founders, CEOs and marketing leaders in design, interiors, furniture, lighting and hospitality about what actually happens when a brand with real craft tries to grow somewhere new: the decisions, the mistakes, and the numbers behind them. And to the people on the other side: the designers, buyers and operators who decide what gets chosen. © 2026 Lucie Pellier 3b4b8f30-fca2-5450-91fe-3c0ca163ae79 yes Introducing Métier to Market en Tue, 06 Oct 2026 10:15:58 -0700 Tue, 06 Oct 2026 10:16:07 -0700 https://luciepellier.com https://img.transistorcdn.com/F-x5q1kGY09OOlXTQfdCpsJcsYlqSKV6uDBwQYumcRQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZWI0/OTBlNzEyN2I2Zjk4/OWFkMjQ1MGUzNmM4/ZGNjMC5qcGc.jpg Métier to Market https://luciepellier.com episodic Lucie Pellier Conversations with the people taking European brands into new markets. Lucie Pellier talks to founders, CEOs and marketing leaders in design, interiors, furniture, lighting and hospitality about what actually happens when a brand with real craft tries to grow somewhere new: the decisions, the mistakes, and the numbers behind them. And to the people on the other side: the designers, buyers and operators who decide what gets chosen. Conversations with the people taking European brands into new markets. market expansion, international growth, go-to-market, market entry, export, brand expansion, design brands, interiors, furniture, lighting, hospitality design, European brands, US market entry, founders, CMO Lucie Pellier contact@luciepellier.com No No Introducing Métier to Market Introducing Métier to Market trailer 73b99c3e-d5fc-4ffe-a1b3-a855fae1f611 https://share.transistor.fm/s/34edaf55 Métier to Market is a show about what happens after the product is good.

I'm Lucie Pellier. I help European brands (furniture, lighting, interiors and hospitality) grow in markets where nobody knows their name yet.

In each episode I sit down with founders, CEOs, marketing directors and brand managers who have taken a brand into a new market, and I ask the questions that never make it into the case study: what the first year abroad really cost, what they would do differently, and what worked that they never expected.

No frameworks. No five-step plans. Just a conversation about how it went.

The first episodes will be recorded in New York this November.
Follow the show so you don't miss them.

—
Métier to Market · Where your brand grows next
Hosted by Lucie Pellier · luciepellier.com

]]> Métier to Market is a show about what happens after the product is good.

I'm Lucie Pellier. I help European brands (furniture, lighting, interiors and hospitality) grow in markets where nobody knows their name yet.

In each episode I sit down with founders, CEOs, marketing directors and brand managers who have taken a brand into a new market, and I ask the questions that never make it into the case study: what the first year abroad really cost, what they would do differently, and what worked that they never expected.

No frameworks. No five-step plans. Just a conversation about how it went.

The first episodes will be recorded in New York this November.
Follow the show so you don't miss them.

—
Métier to Market · Where your brand grows next
Hosted by Lucie Pellier · luciepellier.com

]]> Sat, 03 Oct 2026 10:48:20 -0700 Lucie Pellier Lucie Pellier 146 Métier to Market is a show about what happens after the product is good.

I'm Lucie Pellier. I help European brands (furniture, lighting, interiors and hospitality) grow in markets where nobody knows their name yet.

In each episode I sit down with founders, CEOs, marketing directors and brand managers who have taken a brand into a new market, and I ask the questions that never make it into the case study: what the first year abroad really cost, what they would do differently, and what worked that they never expected.

No frameworks. No five-step plans. Just a conversation about how it went.

The first episodes will be recorded in New York this November.
Follow the show so you don't miss them.

—
Métier to Market · Where your brand grows next
Hosted by Lucie Pellier · luciepellier.com

]]> market expansion, international growth, go-to-market, market entry, export, brand expansion, design brands, interiors, furniture, lighting, hospitality design, European brands, US market entry, founders, CMO No