The MemberScore Podcast Transistor (https://transistor.fm) https://feeds.transistor.fm/member-up-podcast We (Amanda and Travis Northcutt) have a combined 15+ years in the membership space. We're here to share what we've learned to help you grow your membership business. For more from Amanda, subscribe to her new podcast, Sales in the Subscription Economy wherever you listen and check out subscriptioncoach.com! © 2018 Member Up a1315c82-843f-597f-a5cb-61bd78f76094 no en Fri, 09 Feb 2024 13:06:11 -0700 Tue, 02 Dec 2025 13:03:05 -0700 https://memberscore.io/podcast https://img.transistor.fm/o2Ra7UwUpKi5KScAvwJNX5J-H_pD7UCZU9R_aRnfy00/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQzNi8xNTQxMDg2/ODI4LWFydHdvcmsu/anBn.jpg The MemberScore Podcast https://memberscore.io/podcast episodic Amanda & Travis Northcutt We (Amanda and Travis Northcutt) have a combined 15+ years in the membership space. We're here to share what we've learned to help you grow your membership business. For more from Amanda, subscribe to her new podcast, Sales in the Subscription Economy wherever you listen and check out subscriptioncoach.com! We (Amanda and Travis Northcutt) have a combined 15+ years in the membership space. membership, community, marketing, sales Travis Northcutt No No Moving toward a one to many model with Val Geisler 27 27 Moving toward a one to many model with Val Geisler full 1b896b9a-a987-4902-a15c-02a8fe919a17 https://share.transistor.fm/s/19c91c54 Val Geisler was kind enough to share her secret sauce on how to validate a digital product idea before going all in. If you are thinking of creating a digital product or adding one to an existing business, this is for you!

Val is an email conversion strategist & marketer, creator of a sold out copywriting incubator, and founder of fixmychurn.com.

Connect with Val on ValGeisler.com or Twitter @lovevalgeisler

]]> Val Geisler was kind enough to share her secret sauce on how to validate a digital product idea before going all in. If you are thinking of creating a digital product or adding one to an existing business, this is for you!

Val is an email conversion strategist & marketer, creator of a sold out copywriting incubator, and founder of fixmychurn.com.

Connect with Val on ValGeisler.com or Twitter @lovevalgeisler

]]> Mon, 16 Sep 2019 13:25:00 -0600 Amanda & Travis Northcutt Amanda & Travis Northcutt 1973 Special guest Val Geisler and I discuss her journey from copy expert & strategist to launching her first copywriting incubator – which she sold out! This is part of a series on how high touch service professionals have taken steps toward adding a digital product like a course, membership, or subscription to their existing business. Special guest Val Geisler and I discuss her journey from copy expert & strategist to launching her first copywriting incubator – which she sold out! This is part of a series on how high touch service professionals have taken steps toward adding a digi membership, community, marketing, sales No 26: How to expand the reach of your consultancy with digital products with special guest Cindy Skalicky 26 26 26: How to expand the reach of your consultancy with digital products with special guest Cindy Skalicky full 00f98641-9ca0-4f31-9744-a697b72e4794 https://share.transistor.fm/s/cf4b6ddb I've had a string of consulting projects this year that have helped existing, high touch service businesses – predominately well established coaches and consultancies – expand their reach and revenue by creating a digital product like a course, membership, or subscription.

In short, this has looked like taking the methodology of the business owner, consultant, or coach, and packaging up their IP, or intellectual property, into a self serve format that they can sell at a lower price point to their prospects without as much 1 on 1 interaction.

Digital products like this give new clients the opportunity to see your expertise in action without the high touch price point and often serve as a way to feed a consulting or coaching pipeline.

Since I've been working with a lot of these types of clients, I'm doing a short interview series to unpack the decision making process and actual steps that business owners have taken who are moving toward digital products.

In episode 26 had the pleasure of interviewing Cindy Skalicky about how she has started to expand the reach of her consultancy by adding her first digital product.

She provides excellent advice for anyone taking their first steps toward a digital product!

With 25 years of experience under her belt, Cindy provides expert public speaking, coaching and brand consulting to business owners and professionals seeking to master their message on stage, online and in publications.

Her passion for crafting, analyzing and presenting messages developed through over 25 years in the corporate, academic and entrepreneurial worlds. She provides theory-based coaching to clients who want to enhance pitch decks, TED talks, storytelling, presentation presence, brand messaging, PR strategy and more. Contact Cindy at info@onpoint-communications.com or call 970-290-4684.

]]> I've had a string of consulting projects this year that have helped existing, high touch service businesses – predominately well established coaches and consultancies – expand their reach and revenue by creating a digital product like a course, membership, or subscription.

In short, this has looked like taking the methodology of the business owner, consultant, or coach, and packaging up their IP, or intellectual property, into a self serve format that they can sell at a lower price point to their prospects without as much 1 on 1 interaction.

Digital products like this give new clients the opportunity to see your expertise in action without the high touch price point and often serve as a way to feed a consulting or coaching pipeline.

Since I've been working with a lot of these types of clients, I'm doing a short interview series to unpack the decision making process and actual steps that business owners have taken who are moving toward digital products.

In episode 26 had the pleasure of interviewing Cindy Skalicky about how she has started to expand the reach of her consultancy by adding her first digital product.

She provides excellent advice for anyone taking their first steps toward a digital product!

With 25 years of experience under her belt, Cindy provides expert public speaking, coaching and brand consulting to business owners and professionals seeking to master their message on stage, online and in publications.

Her passion for crafting, analyzing and presenting messages developed through over 25 years in the corporate, academic and entrepreneurial worlds. She provides theory-based coaching to clients who want to enhance pitch decks, TED talks, storytelling, presentation presence, brand messaging, PR strategy and more. Contact Cindy at info@onpoint-communications.com or call 970-290-4684.

]]> Tue, 28 May 2019 13:00:00 -0600 Amanda & Travis Northcutt Amanda & Travis Northcutt 1847 Thinking about adding a digital product like a course, membership, or subscription to your existing business? Listen to Cindy Skalicky and I break down the first few steps in your playbook on making a move toward digital. Thinking about adding a digital product like a course, membership, or subscription to your existing business? Listen to Cindy Skalicky and I break down the first few steps in your playbook on making a move toward digital. membership, community, marketing, sales No 25. Gut check: adding a digital product to your existing business 25 25 25. Gut check: adding a digital product to your existing business full 61c49c88-b1b3-4e67-9ae9-7a264b656f4b https://share.transistor.fm/s/a14426a2 Ask yourself the questions posed is this show if you are considering adding a digital service offering to your business. This is short and sweet episode, but don't let the brevity fool you, the content is exactly what you need to hear if you're thinking of making this kind of move!

]]> Ask yourself the questions posed is this show if you are considering adding a digital service offering to your business. This is short and sweet episode, but don't let the brevity fool you, the content is exactly what you need to hear if you're thinking of making this kind of move!

]]> Mon, 20 May 2019 13:00:00 -0600 Amanda & Travis Northcutt Amanda & Travis Northcutt 475 Listen as we guide you through a quick exercise to determine if adding a digital productized service (course, membership or subscription) is even right for your business. Listen as we guide you through a quick exercise to determine if adding a digital productized service (course, membership or subscription) is even right for your business. membership, community, marketing, sales No 24. Deep Dive: Courses vs. memberships vs. subscriptions with Janelle Allen 24 24 24. Deep Dive: Courses vs. memberships vs. subscriptions with Janelle Allen full eea0f493-d486-48fe-8f2f-590c6a13f54b https://share.transistor.fm/s/f1748007 In episode 23, Travis and I broke down from a bird's eye view the differences between online courses, membership, and subscription products. Today we take a deep dive in to the decision making process of how to determine which one is right for your business.

I have the distinct pleasure of chatting with Janelle Allen, founder of Zen Courses, about the DNA an existing high touch service business needs to have in order to successfully add a digital product like a course, membership, or subscription to their existing business model.

Janelle is a Learning Designer and serial entrepreneur who believes that every company is in the education business. For the past ten years, she's worked with corporations such as Pearson Education, Potbelly Sandwich Works, Starbucks and Apple to create training and online courses, using principles of adult learning and design. In 2015, she changed her focus in order to help small businesses create profitable courses that change lives. She lives in the great city of Chicago with her partner.

Check out Janelle's podcast: Level Up Your Course and sign up for her weekly newsletter on online learning & business, or connect with her on Twitter at @janelleallen.

]]> In episode 23, Travis and I broke down from a bird's eye view the differences between online courses, membership, and subscription products. Today we take a deep dive in to the decision making process of how to determine which one is right for your business.

I have the distinct pleasure of chatting with Janelle Allen, founder of Zen Courses, about the DNA an existing high touch service business needs to have in order to successfully add a digital product like a course, membership, or subscription to their existing business model.

Janelle is a Learning Designer and serial entrepreneur who believes that every company is in the education business. For the past ten years, she's worked with corporations such as Pearson Education, Potbelly Sandwich Works, Starbucks and Apple to create training and online courses, using principles of adult learning and design. In 2015, she changed her focus in order to help small businesses create profitable courses that change lives. She lives in the great city of Chicago with her partner.

Check out Janelle's podcast: Level Up Your Course and sign up for her weekly newsletter on online learning & business, or connect with her on Twitter at @janelleallen.

]]> Mon, 13 May 2019 15:10:00 -0600 Amanda & Travis Northcutt Amanda & Travis Northcutt 2278 Does your business have the DNA to successfully add a digital product offering like a course, membership, or subscription? Listen to Janelle Allen, founder of Zen Courses, and I chat about how to make the right decision for your business! Does your business have the DNA to successfully add a digital product offering like a course, membership, or subscription? Listen to Janelle Allen, founder of Zen Courses, and I chat about how to make the right decision for your business! membership, community, marketing, sales No 23: Courses vs. memberships vs. subscriptions 23 23 23: Courses vs. memberships vs. subscriptions full 8adeb242-89cb-4d2c-bb29-af41eac26e34 https://share.transistor.fm/s/a9f27f97 Listen up and learn what you need to know to make the right digital product choice for your business!

]]> Listen up and learn what you need to know to make the right digital product choice for your business!

]]> Mon, 22 Apr 2019 13:30:00 -0600 Amanda & Travis Northcutt Amanda & Travis Northcutt 756 Listen as we we break down key differences between the top 3 productized service offerings: courses, memberships, and subscriptions. Listen as we we break down key differences between the top 3 productized service offerings: courses, memberships, and subscriptions. membership, community, marketing, sales No 22: Managing Member Expectations 22 22 22: Managing Member Expectations full c8d725db-09f9-44b9-9949-48ddd5ff135d https://share.transistor.fm/s/7aac0cb5 It all begins with marketing, but doesn't stop there. Proper expectation setting is necessary through every step in your customers' journey. Be proactive and position yourself to truly delight your customers and build a highly profitable business based on reliable recurring revenue. Listen up and we'll show you how!

]]> It all begins with marketing, but doesn't stop there. Proper expectation setting is necessary through every step in your customers' journey. Be proactive and position yourself to truly delight your customers and build a highly profitable business based on reliable recurring revenue. Listen up and we'll show you how!

]]> Mon, 15 Apr 2019 15:20:00 -0600 Amanda & Travis Northcutt Amanda & Travis Northcutt 977 Managing member expectations is foundational to any business counting on recurring revenue. Your relationship with your subscribers or members will either end in disappointment or delight. Managing member expectations is foundational to any business counting on recurring revenue. Your relationship with your subscribers or members will either end in disappointment or delight. membership, community, marketing, sales No 21: Membership tech stack, finances, and outsourcing 21 21 21: Membership tech stack, finances, and outsourcing full 19d047db-d9fa-42a9-a234-caa53f9ddf1f https://share.transistor.fm/s/57bab1f7 This is the ninth episode in a series on how to create systems and automations that will help you run your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories. In episode 21 we continue our conversation on how to create effective systems and automations for the general management of your site.

System 1: Lead generation
System 2: lead nurturing
System 3: onboarding
System 4: engagement tracking 
System 5: content creation
System 6: community management
System 7: Customer service & Success financial, tech, staff management, KPI tracking
System 8: General Management: KPI tracking, your tech stack, finances, and management of staff

Crossing your "t"s and dotting your "i"s on the back end of your site will save you hundreds of hours a year and give you the peace of mind you need to run your site smoothly and efficiently. Listen as we break down some of the nitty gritty parts of running a successful membership site. 

This is technically episode 8b in our series on the 8 systems you need to run a successful membership site. Today we dive into your tech stack, finances, and staff management. Happy listening!

]]> This is the ninth episode in a series on how to create systems and automations that will help you run your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories. In episode 21 we continue our conversation on how to create effective systems and automations for the general management of your site.

System 1: Lead generation
System 2: lead nurturing
System 3: onboarding
System 4: engagement tracking 
System 5: content creation
System 6: community management
System 7: Customer service & Success financial, tech, staff management, KPI tracking
System 8: General Management: KPI tracking, your tech stack, finances, and management of staff

Crossing your "t"s and dotting your "i"s on the back end of your site will save you hundreds of hours a year and give you the peace of mind you need to run your site smoothly and efficiently. Listen as we break down some of the nitty gritty parts of running a successful membership site. 

This is technically episode 8b in our series on the 8 systems you need to run a successful membership site. Today we dive into your tech stack, finances, and staff management. Happy listening!

]]> Thu, 04 Apr 2019 09:10:00 -0600 Amanda & Travis Northcutt Amanda & Travis Northcutt 887 Crossing your "t"s and dotting your "i"s on the back end of your site will save you hundreds of hours a year and give you the peace of mind you need to run your site smoothly and efficiently. Listen as we break down some of the nitty gritty parts of running a successful membership site. Crossing your "t"s and dotting your "i"s on the back end of your site will save you hundreds of hours a year and give you the peace of mind you need to run your site smoothly and efficiently. Listen as we break down some of the nitty gritty parts of runni membership, community, marketing, sales No Episode 20: Systems for Running a Successful Membership: #8 General Management 20 20 Episode 20: Systems for Running a Successful Membership: #8 General Management full 7ddb193a-80ac-44f2-b5a6-34d6fee86138 https://share.transistor.fm/s/30e08179 This is the eighth episode in a series on how to create systems and automations that will help you run your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 20 will teach you how to create effective systems and automations for the general management of your site.

System 1: Lead generation

System 2: lead nurturing

System 3: onboarding

System 4: engagement tracking

System 5: content creation

System 6: community management

System 7: Customer service & Success financial, tech, staff management, KPI tracking

System 8: General Management: KPI tracking, your tech stack, finances, and management of staff


]]> This is the eighth episode in a series on how to create systems and automations that will help you run your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 20 will teach you how to create effective systems and automations for the general management of your site.

System 1: Lead generation

System 2: lead nurturing

System 3: onboarding

System 4: engagement tracking

System 5: content creation

System 6: community management

System 7: Customer service & Success financial, tech, staff management, KPI tracking

System 8: General Management: KPI tracking, your tech stack, finances, and management of staff


]]> Mon, 25 Mar 2019 14:45:00 -0600 Amanda & Travis Northcutt Amanda & Travis Northcutt 917 Crossing your "t"s and dotting your "i"s on the back end of your site will save you hundreds of hours a year and give you the peace of mind you need to run your site smoothly and efficiently. Listen as we break down some of the nitty gritty parts of running a successful membership site. This is technically episode 8a in our series on the 8 systems you need to run a successful membership site. Today we dive in to the KPIs you need to track. Happy listening! Crossing your "t"s and dotting your "i"s on the back end of your site will save you hundreds of hours a year and give you the peace of mind you need to run your site smoothly and efficiently. Listen as we break down some of the nitty gritty parts of runni membership, community, marketing, sales No Episode 19: Systems for Running a Successful Membership: #7 Customer Service & Success 19 19 Episode 19: Systems for Running a Successful Membership: #7 Customer Service & Success full 1619e4f8-6ed3-4ff9-b230-671266effa49 https://share.transistor.fm/s/0774aa4c This is the seventh episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 19 will teach you how to create effective systems for customer service & success.

System 1: Lead generation
System 2: lead nurturing

System 3: onboarding
System 4: engagement tracking

System 5: content creation

System 6: community management

System 7: Customer service & Success

System 8: General Management: KPI tracking, tech stack, finances, and management of staff

Creating a culture of honest feedback will help you curate the best member experience possible on your site. Listen as we break down how to create that culture and systematize and automate the majority of your customer service & success. Happy listening!

Resources:

The Membership Guys article: 5 Things to consider when adding gamification to your membership site.

]]> This is the seventh episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 19 will teach you how to create effective systems for customer service & success.

System 1: Lead generation
System 2: lead nurturing

System 3: onboarding
System 4: engagement tracking

System 5: content creation

System 6: community management

System 7: Customer service & Success

System 8: General Management: KPI tracking, tech stack, finances, and management of staff

Creating a culture of honest feedback will help you curate the best member experience possible on your site. Listen as we break down how to create that culture and systematize and automate the majority of your customer service & success. Happy listening!

Resources:

The Membership Guys article: 5 Things to consider when adding gamification to your membership site.

]]> Wed, 20 Mar 2019 17:00:00 -0600 Amanda & Travis Northcutt Amanda & Travis Northcutt 1028 Creating a culture of honest feedback will help you curate the best member experience possible on your site. Listen as we break down how to create that culture and systematize and automate the majority of your customer service & success. Happy listening! Creating a culture of honest feedback will help you curate the best member experience possible on your site. Listen as we break down how to create that culture and systematize and automate the majority of your customer service & success. Happy listeni membership, community, marketing, sales No Episode 18: Systems for Running a Successful Membership: #6 Community Management 18 18 Episode 18: Systems for Running a Successful Membership: #6 Community Management full 1c73a1ad-8b9e-4fbd-b575-8b9e34d9396f https://share.transistor.fm/s/941357bf This is the sixth episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 18 will teach you how to create effective systems for managing your online membership community. 

]]> This is the sixth episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 18 will teach you how to create effective systems for managing your online membership community. 

]]> Thu, 07 Mar 2019 14:15:00 -0700 Amanda & Travis Northcutt Amanda & Travis Northcutt 924 Creating and curating a vibrant online community is hard work. Listen as we break down how to systematize and automate the majority of your community curation. Happy listening! Creating and curating a vibrant online community is hard work. Listen as we break down how to systematize and automate the majority of your community curation. Happy listening! membership, community, marketing, sales No Episode 17: Systems for Running a Successful Membership: #5 Content Creation 17 17 Episode 17: Systems for Running a Successful Membership: #5 Content Creation full bb7501bd-7fda-4b92-a259-5820d4dc7f63 https://share.transistor.fm/s/7b780051 This is the fifth episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 17 will teach you how create systems for content planning and creation without going crazy.

Creating a large volume of content on a regular basis is one of the biggest causes of headaches for a membership site owner. This episode covers how to plan, batch, and product content that will help you retain your sanity. Happy listening! 

]]> This is the fifth episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 17 will teach you how create systems for content planning and creation without going crazy.

Creating a large volume of content on a regular basis is one of the biggest causes of headaches for a membership site owner. This episode covers how to plan, batch, and product content that will help you retain your sanity. Happy listening! 

]]> Mon, 18 Feb 2019 11:05:00 -0700 Amanda & Travis Northcutt Amanda & Travis Northcutt 921 How to create systems for content planning and creation without going crazy. How to create systems for content planning and creation without going crazy. membership, community, marketing, sales No Episode 16: Systems for Running a Successful Membership: #4 Engagement Tracking 16 16 Episode 16: Systems for Running a Successful Membership: #4 Engagement Tracking full 4a59c4ae-c916-424e-8e0c-cab1589bb46c https://share.transistor.fm/s/a573f2c7 This is the fourth episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories, and in episode 16 we emphasize the importance of automating your engagement tracking and how to take action based on engagement intel you find.

Resources mentioned in the show::

]]> This is the fourth episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories, and in episode 16 we emphasize the importance of automating your engagement tracking and how to take action based on engagement intel you find.

Resources mentioned in the show::

]]> Mon, 11 Feb 2019 15:15:00 -0700 Amanda & Travis Northcutt Amanda & Travis Northcutt 906 Listen to this episode to understand the importance of tracking member engagement and how to actually do it in an effective, efficient way! Listen to this episode to understand the importance of tracking member engagement and how to actually do it in an effective, efficient way! membership, community, marketing, sales No Episode 15: Systems for running a successful membership – #3 Onboarding 15 15 Episode 15: Systems for running a successful membership – #3 Onboarding full 83a27197-b7ae-4810-b011-077310d8c8e8 https://share.transistor.fm/s/90839946 This is the third episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 15 will teach you how to automate your onboarding process. 

]]> This is the third episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 15 will teach you how to automate your onboarding process. 

]]> Mon, 04 Feb 2019 14:10:00 -0700 Amanda & Travis Northcutt Amanda & Travis Northcutt 881 Listen to this episode to learn how onboard new members in a way that takes them on a path to becoming a power user! Listen to this episode to learn how onboard new members in a way that takes them on a path to becoming a power user! membership, community, marketing, sales No Episode 14: Systems for Running a Successful Membership: #2 Lead Nurturing 14 14 Episode 14: Systems for Running a Successful Membership: #2 Lead Nurturing full 37648bfe-da86-4725-9d33-18f4d2188737 https://share.transistor.fm/s/5dd78d30 System 2: lead nurturing

This is the second episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 14 will teach you how to streamline your lead nurturing.

Resources mentioned in the show:

]]> System 2: lead nurturing

This is the second episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 14 will teach you how to streamline your lead nurturing.

Resources mentioned in the show:

]]> Fri, 25 Jan 2019 15:00:00 -0700 Amanda & Travis Northcutt Amanda & Travis Northcutt 832 System 2: lead nurturing

This is the second episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 14 will teach you how to streamline your lead nurturing.

Resources mentioned in the show:

]]> membership, community, marketing, sales No Episode 13, Systems for Running a Successful Membership: #1 Lead Generation 13 13 Episode 13, Systems for Running a Successful Membership: #1 Lead Generation full 404abf67-1d3c-4ba9-bfb2-1407a5698a47 https://share.transistor.fm/s/05091f2a System 1: Lead generation

First off, go back and listen to episodes 9-12 to learn about our top 21 marketing channels for membership site. In this episode we teach you how to:

  • Create a customer avatar or ICP (ideal customer profile)
  • Master the voice of your customer and use that language for marketing materials
  • Determine what aspects of your membership you should be promoting the most
  • Identify the 2-4 most viable marketing channels for your membership
  • Automate and systematize your marketing


Resources mentioned in the show:

]]> System 1: Lead generation

First off, go back and listen to episodes 9-12 to learn about our top 21 marketing channels for membership site. In this episode we teach you how to:

  • Create a customer avatar or ICP (ideal customer profile)
  • Master the voice of your customer and use that language for marketing materials
  • Determine what aspects of your membership you should be promoting the most
  • Identify the 2-4 most viable marketing channels for your membership
  • Automate and systematize your marketing


Resources mentioned in the show:

]]> Wed, 16 Jan 2019 17:00:00 -0700 Amanda & Travis Northcutt Amanda & Travis Northcutt 1316 Today we kick off a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 13 focuses on lead generation! Today we kick off a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 13 focuses on lead generation! membership, community, marketing, sales No Episode 12: 2019 Marketing Channels for Membership Sites (4 of 4) 12 12 Episode 12: 2019 Marketing Channels for Membership Sites (4 of 4) full 68567519-8f97-4eff-9959-9b322e70d33d https://share.transistor.fm/s/3e2fbd30 With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019.

This is the final podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down these 6 final channels:

  1. Affiliate Programs
  2. In person events or meet-ups
  3. Speaking engagements
  4. Community building
  5. Becoming a leader in existing communities
  6. Reddit and Quora

Your goal should be to find the best 2-4 channels for your membership by running very simple tests, and then create automated processes with the most effective channels, so you can be as hands off as you want to be with your marketing efforts. The key is finding channels where you can acquire new paying members at a rate that is less than what the member spends with you over the lifetime of their membership (cLTV), and doubling down on those channels.

]]> With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019.

This is the final podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down these 6 final channels:

  1. Affiliate Programs
  2. In person events or meet-ups
  3. Speaking engagements
  4. Community building
  5. Becoming a leader in existing communities
  6. Reddit and Quora

Your goal should be to find the best 2-4 channels for your membership by running very simple tests, and then create automated processes with the most effective channels, so you can be as hands off as you want to be with your marketing efforts. The key is finding channels where you can acquire new paying members at a rate that is less than what the member spends with you over the lifetime of their membership (cLTV), and doubling down on those channels.

]]> Tue, 18 Dec 2018 04:00:00 -0700 Amanda & Travis Northcutt Amanda & Travis Northcutt 908 Join us as we discuss how to test 6 more marketing acquisition channels for your membership site in 2019. Join us as we discuss how to test 6 more marketing acquisition channels for your membership site in 2019. membership, community, marketing, sales No Episode 11: 2019 Marketing Channels for Membership Sites (3 of 4) 11 11 Episode 11: 2019 Marketing Channels for Membership Sites (3 of 4) full 782c32eb-8e77-4506-b412-755179fdf029 https://share.transistor.fm/s/48255c3c With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019.

This is the third podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down these 5 channels:

  1. Your own podcast
  2. Being a guest on someone else's podcast
  3. Cross promotions
  4. Webinars
  5. Direct Sales

Your goal should be to find the best 2-4 channels for your membership by running very simple tests, and then create automated processes with the most effective channels, so you can be as hands off as you want to be with your marketing efforts. The key is finding channels where you can acquire new paying members at a rate that is less than what the member spends with you over the lifetime of their membership (cLTV), and doubling down on those channels.

]]> With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019.

This is the third podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down these 5 channels:

  1. Your own podcast
  2. Being a guest on someone else's podcast
  3. Cross promotions
  4. Webinars
  5. Direct Sales

Your goal should be to find the best 2-4 channels for your membership by running very simple tests, and then create automated processes with the most effective channels, so you can be as hands off as you want to be with your marketing efforts. The key is finding channels where you can acquire new paying members at a rate that is less than what the member spends with you over the lifetime of their membership (cLTV), and doubling down on those channels.

]]> Tue, 11 Dec 2018 04:00:00 -0700 Amanda & Travis Northcutt Amanda & Travis Northcutt 894 Join us as we discuss how to test 5 more marketing acquisition channels for your membership site in 2019. Join us as we discuss how to test 5 more marketing acquisition channels for your membership site in 2019. membership, community, marketing, sales No Episode 10: 2019 Marketing Channels for Membership Sites (2 of 4) 10 10 Episode 10: 2019 Marketing Channels for Membership Sites (2 of 4) full 1a3aa3f7-ecc7-4a59-94a9-f0a7e935541a https://share.transistor.fm/s/ca0dc73c With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019.

This is the second podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down 5 more channels:

  1. Industry conferences and trade shows
  2. PR
  3. Organic Influencer Marketing
  4. Paid Influencer Marketing
  5. Guest Blogging

Your goal should be to find the best 2-4 channels for your membership by running very simple tests, and then create automated processes with the most effective channels, so you can be as hands off as you want to be with your marketing efforts. The key is finding channels where you can acquire new paying members at a rate that is less than what the member spends with you over the lifetime of their membership (cLTV), and doubling down on those channels.

Here are the resources mentioned in the show:

  1. https://www.themembershipguys.com/
  2. https://www.membersiteacademy.com/
  3. https://www.themembershipguys.com/podcast/
  4. https://www.themembershipguys.com/category/behind-the-membership/
]]> With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019.

This is the second podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down 5 more channels:

  1. Industry conferences and trade shows
  2. PR
  3. Organic Influencer Marketing
  4. Paid Influencer Marketing
  5. Guest Blogging

Your goal should be to find the best 2-4 channels for your membership by running very simple tests, and then create automated processes with the most effective channels, so you can be as hands off as you want to be with your marketing efforts. The key is finding channels where you can acquire new paying members at a rate that is less than what the member spends with you over the lifetime of their membership (cLTV), and doubling down on those channels.

Here are the resources mentioned in the show:

  1. https://www.themembershipguys.com/
  2. https://www.membersiteacademy.com/
  3. https://www.themembershipguys.com/podcast/
  4. https://www.themembershipguys.com/category/behind-the-membership/
]]> Thu, 06 Dec 2018 04:00:00 -0700 Amanda & Travis Northcutt Amanda & Travis Northcutt 1306 Today we discuss five more of our top 21 marketing channels for membership sites. Today we discuss five more of our top 21 marketing channels for membership sites. membership, community, marketing, sales No Episode 9: 2019 Marketing Channels for Membership Sites 9 9 Episode 9: 2019 Marketing Channels for Membership Sites full db6588d9-2425-4f29-9c4f-3e626daf2bdc https://share.transistor.fm/s/3cfced85 With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019.

This is the first podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down our first 5 channels:

  1. Organic Search Traffic
  2. The Big 6 Social Channels
  3. Content Marketing
  4. Referrals
  5. Paid Advertising

Your goal should be to find the best 2-4 channels for your membership by running very simple tests, and then create automated processes with the most effective channels, so you can be as hands off as you want to be with your marketing efforts. The key is finding channels where you can acquire new paying members at a rate that is less than what the member spends with you over the lifetime of their membership (cLTV), and doubling down on those channels.

Here are the resources mentioned in the show:

  1. https://blog.bufferapp.com/how-to-use-pinterest
  2. https://blog.bufferapp.com/facebook-ads-guide
  3. https://meetedgar.com/
  4. https://coschedule.com/
  5. https://buffer.com
  6. https://postpromoterpro.com/
  7. https://onlinedrea.com/free/
]]> With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019.

This is the first podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down our first 5 channels:

  1. Organic Search Traffic
  2. The Big 6 Social Channels
  3. Content Marketing
  4. Referrals
  5. Paid Advertising

Your goal should be to find the best 2-4 channels for your membership by running very simple tests, and then create automated processes with the most effective channels, so you can be as hands off as you want to be with your marketing efforts. The key is finding channels where you can acquire new paying members at a rate that is less than what the member spends with you over the lifetime of their membership (cLTV), and doubling down on those channels.

Here are the resources mentioned in the show:

  1. https://blog.bufferapp.com/how-to-use-pinterest
  2. https://blog.bufferapp.com/facebook-ads-guide
  3. https://meetedgar.com/
  4. https://coschedule.com/
  5. https://buffer.com
  6. https://postpromoterpro.com/
  7. https://onlinedrea.com/free/
]]> Tue, 04 Dec 2018 04:00:00 -0700 Amanda & Travis Northcutt Amanda & Travis Northcutt 1982 With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019. With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019. membership, community, marketing, sales No Episode 8: They joined your email list... now what? 8 8 Episode 8: They joined your email list... now what? full bed33aa1-b769-4ff0-aab9-b96b9dfe1ef2 https://share.transistor.fm/s/de3e5e3b Once someone takes your lead magnet and joins your email list, what next?

You need an automated follow up sequence!

  • 5 – 7 emails in the sequence
  • Identify the top 5 – 7 features/benefits of your membership. What do members get the most out of?
  • These are the topics for each of your emails in the sequence
  • Focus on how these features help your members – explain each one as a benefit
  • Include social proof to back up the claims you're making (testimonials, statistics, etc.)
  • Include a call to action in each email. Move prospect closer to the sale by asking for action.
    • Baby steps – CTA should be for what they're ready to do. Don't try to close the sale in the first email!
]]> Once someone takes your lead magnet and joins your email list, what next?

You need an automated follow up sequence!

  • 5 – 7 emails in the sequence
  • Identify the top 5 – 7 features/benefits of your membership. What do members get the most out of?
  • These are the topics for each of your emails in the sequence
  • Focus on how these features help your members – explain each one as a benefit
  • Include social proof to back up the claims you're making (testimonials, statistics, etc.)
  • Include a call to action in each email. Move prospect closer to the sale by asking for action.
    • Baby steps – CTA should be for what they're ready to do. Don't try to close the sale in the first email!
]]> Wed, 28 Nov 2018 11:15:00 -0700 Amanda & Travis Northcutt Amanda & Travis Northcutt 1145 In this episode we discuss what to do once someone takes your lead magnet and joins your email list. In this episode we discuss what to do once someone takes your lead magnet and joins your email list. membership, community, marketing, sales No Episode 7: Social media for membership sites with Andréa Jones 7 7 Episode 7: Social media for membership sites with Andréa Jones full c63aa98f-d998-4e0c-90fb-067bc0e72496 https://share.transistor.fm/s/159566af Andréa and Travis discuss:

  • Getting started with social media for membership sites
  • A framework for how to manage your social media content
  • Converting social media effort into people actually joining your community
  • And more!

Get Andréa's free 7-day video training series featuring simple steps to achieve visibility, growth, and engagement on social media: https://onlinedrea.com/free/

Find Andréa on your favorite social network:

]]> Andréa and Travis discuss:

  • Getting started with social media for membership sites
  • A framework for how to manage your social media content
  • Converting social media effort into people actually joining your community
  • And more!

Get Andréa's free 7-day video training series featuring simple steps to achieve visibility, growth, and engagement on social media: https://onlinedrea.com/free/

Find Andréa on your favorite social network:

]]> Mon, 19 Nov 2018 11:10:00 -0700 Amanda & Travis Northcutt Amanda & Travis Northcutt 1370 Special guest Andréa Jones shares social media tips and strategies for membership sites Special guest Andréa Jones shares social media tips and strategies for membership sites membership, community, marketing, sales No Episode 6: Are you performing your RGAs? (Revenue Generating Activities) 6 6 Episode 6: Are you performing your RGAs? (Revenue Generating Activities) full 103cb25f-612d-4c37-b762-3a53cedd96d9 https://share.transistor.fm/s/0c3e1e9d In this episode we discuss making sure you take the time to work ON your business, not just IN your business. There's always more busy work to do; are you reserving time to tackle the bigger picture parts of your business and do things that have a long term impact? What are your business and personal goals, and are you working steadily toward them?

]]> In this episode we discuss making sure you take the time to work ON your business, not just IN your business. There's always more busy work to do; are you reserving time to tackle the bigger picture parts of your business and do things that have a long term impact? What are your business and personal goals, and are you working steadily toward them?

]]> Wed, 14 Nov 2018 18:05:00 -0700 Amanda & Travis Northcutt Amanda & Travis Northcutt 805 Work ON your business, not just IN your business. Work ON your business, not just IN your business. membership, community, marketing, sales No Episode 5: Why do members cancel? 5 5 Episode 5: Why do members cancel? full 8837ed16-2f67-4f52-bd1d-92179de34e4a https://share.transistor.fm/s/acf160f8 In this episode we discuss several reasons members might cancel their membership, why those are (usually) your responsibility as the membership site owner, and what to do about it.

Resources mentioned:

]]> In this episode we discuss several reasons members might cancel their membership, why those are (usually) your responsibility as the membership site owner, and what to do about it.

Resources mentioned:

]]> Tue, 13 Nov 2018 06:00:00 -0700 Amanda & Travis Northcutt Amanda & Travis Northcutt 1542 A few reasons why members cancel, and what to do about it. A few reasons why members cancel, and what to do about it. membership, community, marketing, sales No Episode 4: Four strategies for reducing member churn 4 4 Episode 4: Four strategies for reducing member churn full 8870f1fc-0c26-44f9-ad11-bb54dc7e84e0 https://share.transistor.fm/s/732fbf3c The four strategies we discuss today to reduce churn:

  1. Marketing and selling to the right members in the first place
  2. Predicting who will churn, and reaching out to re-engage before they leave
  3. Improve the product and overall member experience
  4. Increase the appeal of long-term subscriptions – and actually pitch them (at the right time
]]> The four strategies we discuss today to reduce churn:

  1. Marketing and selling to the right members in the first place
  2. Predicting who will churn, and reaching out to re-engage before they leave
  3. Improve the product and overall member experience
  4. Increase the appeal of long-term subscriptions – and actually pitch them (at the right time
]]> Thu, 08 Nov 2018 02:50:00 -0700 Amanda & Travis Northcutt Amanda & Travis Northcutt 717 On this episode we discuss four strategies for reducing churn on your membership site and how you can implement them in your business. On this episode we discuss four strategies for reducing churn on your membership site and how you can implement them in your business. membership, community, marketing, sales No Episode 3: Free vs. paid content 3 3 Episode 3: Free vs. paid content full 04a61ae6-d18b-4a10-9c6b-acb92c981edc https://share.transistor.fm/s/d23e1ce1 You need to have some content available for free, but figuring out what (and what kind) can be challenging. In this episode we cover two approaches:
1) Share the "what" and "why", but save the "how" for inside the membership
2) Share a high-quality sample of members-only content, and even skip the necessity of a free trial

Schedule your free 15 minute call with us at http://memberscore.io/podcast or email podcast@memberup.co, and we'll help you figure out your free vs. paid strategy.

We're brand new, so we'd really appreciate an iTunes review. Send as an email after you've left one, and we'll send you a copy of our book for free!

]]> You need to have some content available for free, but figuring out what (and what kind) can be challenging. In this episode we cover two approaches:
1) Share the "what" and "why", but save the "how" for inside the membership
2) Share a high-quality sample of members-only content, and even skip the necessity of a free trial

Schedule your free 15 minute call with us at http://memberscore.io/podcast or email podcast@memberup.co, and we'll help you figure out your free vs. paid strategy.

We're brand new, so we'd really appreciate an iTunes review. Send as an email after you've left one, and we'll send you a copy of our book for free!

]]> Thu, 01 Nov 2018 10:10:00 -0600 Amanda & Travis Northcutt Amanda & Travis Northcutt 1251 How do you decide what content to publish for free, and what to keep behind the paywall? How do you decide what content to publish for free, and what to keep behind the paywall? membership, community, marketing, sales No Episode 2: How's your lead magnet looking? 2 2 Episode 2: How's your lead magnet looking? full fe352ae1-4809-4eae-be79-4dd95287dd1a https://share.transistor.fm/s/c703445e Grab our lead magnet – our guide to maximizing your membership site revenue with the members you already have: https://memberup.co/guide.

The Membership Guys "Membership Blueprint": https://www.themembershipguys.com/download-membership-blueprint/

Schedule your free 15 minute call with us at http://memberscore.io/podcast or email podcast@memberup.co, and we'll help you improve your lead magnet.

We're brand new, so we'd really appreciate an iTunes review. Send as an email after you've left one, and we'll send you a copy of our book for free!

]]> Grab our lead magnet – our guide to maximizing your membership site revenue with the members you already have: https://memberup.co/guide.

The Membership Guys "Membership Blueprint": https://www.themembershipguys.com/download-membership-blueprint/

Schedule your free 15 minute call with us at http://memberscore.io/podcast or email podcast@memberup.co, and we'll help you improve your lead magnet.

We're brand new, so we'd really appreciate an iTunes review. Send as an email after you've left one, and we'll send you a copy of our book for free!

]]> Thu, 01 Nov 2018 09:35:00 -0600 Amanda & Travis Northcutt Amanda & Travis Northcutt 512 Are you practicing your revenue generating activities (RGAs)? Start at the top: how's your lead magnet? Are you practicing your revenue generating activities (RGAs)? Start at the top: how's your lead magnet? membership, community, marketing, sales No Episode 1: Narrow and deep marketing for membership sites 1 1 Episode 1: Narrow and deep marketing for membership sites full 003d410c-78a5-446a-8c8a-5497fb4d2026 https://share.transistor.fm/s/177edffb In this episode we discuss what should be the foundation of your membership site marketing strategy: narrow and deep (niche) marketing.

Schedule your free 15 minute call with us at http://memberscore.io/podcast or email podcast@memberup.co, and we'll help you figure out your niche marketing strategy.

We're brand new, so we'd really appreciate an iTunes review. Send as an email after you've left one, and we'll send you a copy of our book for free!

]]> In this episode we discuss what should be the foundation of your membership site marketing strategy: narrow and deep (niche) marketing.

Schedule your free 15 minute call with us at http://memberscore.io/podcast or email podcast@memberup.co, and we'll help you figure out your niche marketing strategy.

We're brand new, so we'd really appreciate an iTunes review. Send as an email after you've left one, and we'll send you a copy of our book for free!

]]> Thu, 01 Nov 2018 09:15:00 -0600 Amanda & Travis Northcutt Amanda & Travis Northcutt 478 Amanda and Travis discuss what should be the foundation of your membership site marketing strategy: narrow and deep (niche) marketing. Amanda and Travis discuss what should be the foundation of your membership site marketing strategy: narrow and deep (niche) marketing. membership, community, marketing, sales No