Jason shares how his agency has supported more than 500 companies through investment crowdfunding campaigns. We discuss why investor acquisition is different from traditional digital marketing, how the median Reg CF investment of $1,716 impacts campaign planning, and why audience size and momentum matter more than most founders expect.

Beyond capital, Jason explains how the best campaigns build community, credibility, and long-term strategic partnerships.

This episode is for founders, CEOs, and operators preparing to raise capital and looking for a more structured, realistic approach to fundraising.

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WHAT WE COVER:

* Investor marketing vs. traditional digital marketing
* Reg CF and Reg D basics for founders
* The math behind crowdfunding campaigns
* Common fundraising misconceptions
* Why communication builds investor trust
* Turning a raise into long-term growth

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KEY TAKEAWAYS:

* Investor marketing requires focused strategy and planning
* Audience building should start before launch
* Traffic and KPIs determine real fundraising outcomes
* Clear communication strengthens investor confidence
* Capital raises can create value beyond funding

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TIMESTAMPS:

00:00 Introduction to Jason Fishman
03:17 The Journey into Investor Marketing
06:10 Understanding Investor Acquisition
09:18 Fundraising Pain Points
12:17 Marketing in Crowdfunding
15:01 Strategic Partnerships
18:17 Communication as a Leadership Skill

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ABOUT VOICES OF LEADERSHIP:

Voices of Leadership features founders and business leaders sharing real lessons from building and leading companies.

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If you enjoyed this episode, like and subscribe for more leadership conversations.

Connect with Jason Fishman on LinkedIn: https://www.linkedin.com/in/jafishman/

If this was helpful, share it with another founder preparing for a capital raise.

This isn’t just a quality problem; it’s a clarity issue! When everyone has a different idea of what "done" looks like, it leads to confusion and rework. Define it by work type to streamline your process!

What does "done" mean for you?

#TeamCollaboration #SoftwareQuality #ProductivityTips #AgileMethodology #WorkplaceEfficiency #Rework #Communication #TeamGoals #DefineDone #3Ein10

Bobby shares insights from his leadership journey, lessons learned from building a specialized agency, and perspectives on what it takes to stand out in a crowded market. The conversation touches on grit, creativity, and how thoughtful marketing can make a meaningful difference for professional services firms.

WHAT WE COVER
* Building and leading a niche agency
* Common challenges law firms face with branding and marketing
* Why differentiation matters more than cookie-cutter strategies
* Leadership lessons learned along the way

CONNECT WITH BOBBY & MEANPUG
* Bobby Steinbach on LinkedIn: https://www.linkedin.com/in/steinbachr/
* MeanPug Website: https://www.meanpug.com/
* Email: bark@meanpug.com
* Phone: 833-MEANPUG (833-632-6784)
* Podcast: Devil’s Advocate by MeanPug Digital  @meanpugdigital  

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ABOUT VOICES OF LEADERSHIP

Voices of Leadership is a conversation-driven interview series featuring founders, owners, and thought leaders sharing real lessons from building and leading businesses.

👍 If you enjoyed this episode, like and subscribe for more leadership conversations.

💡 Key insight: Define clear ownership for your content checks to avoid chaos!

Takeaways
Content errors that reach production can damage audience trust.
A structured QA process is essential for content teams.
Ownership of QA tasks prevents errors from being overlooked.
A lightweight checklist can streamline the pre-publishing process.
Identifying common issues helps focus QA efforts effectively.
Fast feedback loops improve the QA process over time.
Making the checklist easy to use increases compliance.
Reducing defects leads to a more confident publishing experience.
Clear definitions of success can prevent rework in development.
Content errors are preventable with the right processes in place.

#ContentErrors #ContentManagement #Podcast #QualityAssurance #MarketingStrategy #DigitalMarketing #ContentCreators #Teamwork #Engagement

After six episodes, this solo conversation answers questions listeners and potential guests often have, while also exploring the same leadership questions Meeky asks every guest. The episode offers perspective on leadership growth, community, and the one skill that consistently matters most across conversations.

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WHAT WE COVER

* Why Voices of Leadership was created
* How leadership shows up over time
* The role of community in leadership growth
* Reflecting on the “one skill” that matters most
* What this series hopes to create for guests and listeners

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KEY TAKEAWAYS

* Leadership growth rarely happens alone
* Community accelerates learning and perspective
* Reflection is often more valuable than preparation
* The most important leadership skills evolve over time

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ABOUT VOICES OF LEADERSHIP

Voices of Leadership is a conversation-driven interview series hosted by Meeky Hwang, featuring founders, owners, and thought leaders sharing real lessons from building and leading businesses. The series focuses on leadership journeys, decision-making, community, and practical insight without hype or promotion.

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If you enjoyed this episode, please like and subscribe for more leadership conversations.

Interested in joining the conversation?

Connect with Meeky on LinkedIn and learn more about future episodes.

Scope creep is real, and it can derail even the best ideas!

Key Insight: Starting with clear goals and constraints can keep your projects on track.

#ProjectManagement #ScopeCreep #Clarity #Teamwork #Productivity #GoalSetting #WorkSmart #Leadership #BusinessTips

About this series
3E in 10 explores one common bottleneck per episode in less than 10 min, diagnosing it across Audience, Creator, and Developer experience (3E), and closing with practical takeaways teams can apply within a month.

Lisa shares her journey from leaving a corporate role to launching her own consulting firm, driven by a belief that AI should be practical, human-centered, and directly tied to business growth. We explore the often overlooked leadership skills that matter most — patience, communication, delegation, and relationship-building — especially as companies navigate rapid change and uncertainty.

This conversation is an honest look at leadership beyond buzzwords: how to grow without burning out, how to build strong networks that actually support you, and how to enjoy the journey while creating something meaningful — including a long-term vision that extends to the next generation.

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KEY TOPICS WE COVER

* Using AI as a tool for real business growth
* Making the leap from corporate life to entrepreneurship
* Why patience is an underrated leadership skill
* Building and leveraging strong professional networks
* Mastermind groups and community as growth accelerators
* Communication, delegation, and understanding team dynamics
* Embracing uncertainty as part of innovation
* Creating a business legacy with intention

Learn more about Lisa:
LinkedIn: https://www.linkedin.com/in/lisallevy/
Website: https://lcubedconsulting.com/
Book: Future Proofing Cubed: https://www.amazon.com/Future-Proofing-Cubed-Productivity-Profitability-ebook/dp/B085HZDM6N/

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🎙 About Voices of Leadership
Voices of Leadership features candid conversations with founders, operators, and leaders navigating growth, change, and complexity — sharing real lessons learned along the way.

👍 If this episode resonates, like, subscribe, and share it with someone building or leading a business today.

About this series

3E in 10 explores one common bottleneck per episode in less than 10 min, diagnosing it across Audience, Creator, and Developer experience (3E), and closing with practical takeaways teams can apply within a month.

We cover:
• How Hernan got started and what led them to their current role
• One essential skill every leader or entrepreneur should develop
• How communication and community play a role in their growth

This is a relaxed, short-form conversation designed to highlight real stories and practical insights from leaders across industries.

Learn more about Hernan:
LinkedIn: https://www.linkedin.com/in/hernantagliani/

About the series:
Voices of Leadership: Stories and Insights features short conversations with leaders and founders sharing their experiences, lessons learned, and perspectives on leadership and communication.

Chapters

00:00 Introduction to Multicultural Marketing
03:10 The Importance of Cultural Relevance
06:02 Building Business Communities
08:56 Persistence in Business Leadership

It's the nightmare many teams face when a seemingly perfect release goes live... and breaks! 😱 

Key Insight: Environment drift can cause unexpected failures. It's crucial to identify gaps between staging and production to maintain trust and stability in your releases. 

✅ What steps do you take to ensure your staging environment reflects production? Let's hear your tips in the comments! 

About this series

3E in 10 explores one common bottleneck per episode in less than 10 min, diagnosing it across Audience, Creator, and Developer experience (3E), and closing with practical takeaways teams can apply within a month.

Chris works with marketing agency owners who are tired of being stuck in the day-to-day and want to create systems that allow their business to grow without burning them out. Drawing from his background in both agency leadership and the U.S. Army, Chris brings a disciplined, practical approach to building scalable agencies.

In this conversation, we cover:

- How Chris went from agency operator to agency coach
• What it means to move from founder-driven to founder-led
• Why systems and positioning matter more than hustle
• One skill every agency founder needs to grow without burning out
• How business communities and peer groups support leadership growth

This is a relaxed, short-form conversation focused on real leadership lessons and practical insights for founders, operators, and agency leaders.

---

Learn more about Chris DuBois
Website: https://dynamicagencyos.com/
LinkedIn: linkedin.com/in/christopherrdubois
---

About Voices of Leadership

Voices of Leadership features short conversations with founders and leaders sharing their stories, lessons learned, and perspectives on leadership, communication, and growth.

What’s happening
Teams assume content changes should be fast and simple, but in reality: editors can’t safely change layouts or components developers become the default path for minor updates pages stay stale longer than they should
What looks like a tooling issue is usually a capability design problem.
Why it keeps happening

Most platforms don’t intentionally define:
- what creators can change safely
- which components are standardized
- where guardrails should exist

Without that clarity, every change becomes a risk—and engineering absorbs the cost.

What to do this month
Instead of giving creators unlimited freedom (or none at all), we walk through how teams:
1. define safe creator capabilities
2. standardize the top components that matter most
3. put guardrails in place so changes don’t break layouts or performance

This shifts work back to creators without sacrificing quality or consistency.

How to tell it’s working
- % of creator-led changes increases
- Developer hours spent on content busywork go down

Content updates ship faster without more regressions

About this series

3E in 10 explores one common bottleneck per episode in less than 10 min, diagnosing it across Audience, Creator, and Developer experience (3E), and closing with practical takeaways teams can apply within a month.

What’s really happening

Stakeholders bypass process, Slack becomes the intake system, and every request feels urgent. The team becomes reactive instead of focused.

Why it keeps happening

Most organizations don’t have a clear difference between “help me now” and “plan this work.” Without that clarity, escalation becomes the default.

What to do this month

We walk through a simple system built around two doors:

a Support lane for real-time needs

a Roadmap lane for planned work

You’ll also see how to use response scripts and office hours to keep things moving without becoming the “no” team.

How to tell it’s working

Interruptions per week go down

Work-in-progress (WIP) stabilizes

Teams regain focus without losing responsiveness

Next episode: Why “small content changes” hijack engineering

If this resonates, subscribe for weekly episodes of 3E in 10.

Takeaways
- Passion
- Expertise Reallocating workforce based on technology changes is crucial
- The ability to communicate is the number one skill for a leader

Chapters
00:00
Introduction to Josh Yudin
03:08
The Journey of Passion and Flow
05:33
Transitioning from Family Business to Media
11:45
Lessons from a Media Sales Career
14:43
Building an Ad Agency and Learning the Trade
20:45
Navigating Changes in the Media Landscape
23:45
Future Aspirations and Industry Insights
24:16
The Burden of Student Debt and Job Market Realities
29:47
The Importance of Skilled Trades in the Modern Economy
35:52
Leadership: The Essence of Communication and Influence

Learn more about Josh:
LinkedIn: https://www.linkedin.com/in/josh-yudin-0aa6236?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

About the series:
Voices of Leadership: Stories and Insights features short conversations with leaders and founders sharing their journey, lessons learned, and perspectives on leadership and communication.

Takeaways
- Structured intake process reduces chaos and improves delivery
- Three-lane system and weekly triage meeting create clarity and reduce backlog chaos.

Chapters
- 00:00 The Backlog Chaos
- 00:37 The Problem
- 01:50 Why It Happens
- 02:23 The Fix
- 04:14 Signals It Is Working 
- 05:00 Recap

This video addresses the problem of overwhelming backlogs and chaotic workflows, suggesting that the issue lies in the system rather than the team. We explore how to implement process driven solutions to improve efficiency and offer productivity tips to help your team. By leveraging business systems and automation tools, you can automate tasks and implement business automation to reduce chaos and shrink your backlog.

Matt shares his journey into co-founding Ndevr, the challenges leaders face as organizations grow, and the skills he believes are critical for long-term success. We also discuss the value of business leader masterminds and how peer communities influence decision-making and leadership growth.

This is a relaxed, short-form conversation focused on real experiences and practical insights from a leader working at the intersection of technology, teams, and business strategy.

Learn more about Matt and Ndevr:
Website: https://www.ndevr.io
LinkedIn: https://www.linkedin.com/in/matthewdorman/

About the series:
Voices of Leadership: Stories and Insights features short conversations with leaders and founders sharing their journey, lessons learned, and perspectives on leadership and communication.

Chapters
00:00 Introduction to the Voice of Leadership
00:40 The Journey of Co-Founding Endeavor
02:34 Challenges in Scaling a Company
03:54 Understanding Ndevr's Unique Position
05:23 The Importance of Community in Business
10:02 Essential Skills for Business Leaders
11:26 Conclusion and Resources
12:32 Voices_of_Leadership Outro.mp4

Like & Subscribe:
 @MediaEndeavor
 @Kinsta  

Follow us: 
linkedin.com/company/ndevrinc
linkedin.com/company/kinsta

• Audience experience is crucial for business success.
• The 3E framework includes audience, creator, and developer experiences.
• One second delay in page load can reduce conversions by 7%.
• Core Web Vitals are essential metrics for user experience.
• Real User Monitoring provides insights into actual user experiences.
• Caching and CDNs significantly improve website performance.
• Incident-proof releases prevent downtime during updates.
• Collaboration between developers and hosting providers is key.
• Website performance impacts brand image and customer trust.
• Investing in performance optimization leads to higher revenue.

summary

This conversation delves into the critical aspects of audience experience optimization, emphasizing the importance of the 3E framework—audience, creator, and developer experiences. The speakers discuss how optimizing audience experience can significantly impact business performance, including conversion rates and brand trust. They explore key metrics like Core Web Vitals, the role of real user monitoring, and the benefits of caching and CDNs. Additionally, they highlight the necessity of incident-proof releases to maintain website stability during updates. Overall, the discussion underscores that website performance is not just a technical issue but a vital business strategy.

Did you like the final design?
If like the content, hit the subscribe button for more episodes: https://www.youtube.com/@boozybrowsing

Checkout our website: https://boozybrowsing.com/

#boozybrowsing #vibecode #redesign

Most outdoor brands lose money because their websites can’t handle busy seasons, take too long to update content, and don’t work well on phones. These problems create big costs that most companies never measure properly.

Build Adventure-Grade Commerce on Publisher-Grade Infrastructure. Modern outdoor brands have evolved into content-first lifestyle publishers who need the same operational capabilities that power newsrooms and media companies. Enterprise-grade content management and hosting platforms are essential to support these demands, providing scalability, security, and workflow efficiency that traditional solutions cannot match.

This conversation delves into the critical role of website performance in driving business success. It explores how load speed impacts user experience, conversion rates, and overall revenue, while also addressing the unique challenges faced by enterprise-level websites. The discussion emphasizes the importance of optimization strategies and presents compelling data linking load speed to business outcomes.

Takeaways

• Website performance is essential for business growth.
• Faster load times lead to higher conversion rates.
• User experience is directly impacted by website speed.
• SEO rankings are affected by site performance.
• Slow websites can lead to significant revenue loss.
• Enterprise sites face unique performance challenges.
• Regular audits can help identify performance issues.
• Optimizing Core Web Vitals is crucial for efficiency.
• Automation can enhance performance management.
• Reframing performance as a business strategy unlocks potential.

This conversation delves into the integration of AI with WordPress for publishers, exploring both the immense potential and the hidden risks involved. The speakers discuss the benefits of AI in content creation, the importance of a resilient infrastructure, and the three pillars for successful AI implementation: audience experience, creator experience, and developer experience. They also highlight architectural considerations for larger publishers, the dangers of rushing AI implementation, and provide a strategic blueprint for building a resilient AI strategy.

Takeaways

• AI is a present reality in online publishing.
• Publishers face pressure to scale content operations.
• AI can lead to serious platform vulnerabilities if rushed.
• Benefits of AI include faster content generation and better targeting.
• Automated content summarization enhances readability.
• AI's promise requires a proactive system-level approach.
• Three pillars for AI success: audience, creator, developer experience.
• Headless WordPress architecture improves resilience.
• Quality control is crucial for AI-generated content.
• Stability is essential for long-term scalability.

In this episode of Media Endeavor, we explore the challenges of content creation in the digital media landscape, focusing on the concept of platform fragility and its impact on content visibility and revenue. We discuss the definition of high-quality content, emphasizing the importance of aligning content with audience intent and business goals. The conversation delves into seven strategies for effective content publishing, including optimizing for search intent, ensuring dual readability, and leveraging tools like Yoast SEO strategically. Ultimately, the episode highlights the need for a resilient content infrastructure that supports growth and minimizes operational burdens.

Takeaways

• Content creation can often feel like a shot in the dark.
• Platform fragility can undermine visibility and trust.
• High-quality content must align with measurable business outcomes.
• Understanding audience intent is crucial for effective content.
• Content should be structured for both readers and search engines.
• EAT principles are essential for building trust and authority.
• Regularly refreshing content is vital for maintaining relevance.
• A strong internal architecture supports efficient content management.
• Yoast SEO should be treated as a strategic tool, not just a plugin.
• Content should be viewed as a growth engine for organizations.

This conversation delves into the critical importance of developer experience (DevEx) in the digital media landscape. It explores strategies for improving DevEx, measuring its ROI, and balancing improvements with the demands of content publishing. The discussion emphasizes the need for collaboration between technical and editorial teams, the selection of appropriate tools, and practical approaches for resource-constrained publishers. Ultimately, it highlights that investing in DevEx is essential for efficiency, stability, and sustained innovation in digital publishing.

Takeaways

• The pressure in digital media is relentless, demanding high-quality content at scale.
• Developer workflows are deeply intertwined with the content lifecycle.
• A smooth developer experience enhances platform stability and fosters collaboration.
• Streamlining tooling and automating repetitive tasks are foundational strategies.
• Good documentation is crucial for onboarding and ongoing developer success.
• Optimizing feedback loops can prevent chaos in production environments.
• Fostering collaboration between diverse teams is essential for success.
• Reducing cognitive load helps developers focus on innovation.
• Investing in platform engineering supports long-term adaptability.
• Measuring ROI requires a mix of technical, business, and qualitative metrics.

This conversation delves into the complexities of replatforming in digital media, highlighting that many issues attributed to technology are often rooted in internal processes and team capabilities. The speakers discuss the high failure rates of replatforming efforts, the importance of diagnosing the real problems, and the frameworks that can help organizations identify and address internal issues before considering a costly replatforming. They emphasize the need for a mindset shift towards investing in team skills and optimizing existing processes, supported by real-world examples of successful internal improvements.

Takeaways

• 70% of replatforming efforts fail to meet business goals.
• Many failures are symptoms of people or process problems.
• A well-designed process can outperform a poor one on a superior platform.
• Invisible ownership can lead to misdiagnosis of platform issues.
• Mixing up process debt with tech debt is common.
• Chasing new tools can distract from solving real issues.
• Good metrics are essential for accurate diagnosis.
• Training and upskilling are often under-invested.
• Specificity in problem identification is crucial.
• Internal improvements can often negate the need for replatforming.

This conversation delves into the complexities of website hosting, particularly for high-traffic WordPress sites. It contrasts managed hosting with self-hosting, discussing the benefits and drawbacks of each approach. The discussion emphasizes the importance of understanding costs, technical expertise, and the specific needs of a business when making hosting decisions. Key questions are posed to guide decision-makers in choosing the right hosting solution for their enterprise.

Takeaways

• Navigating website hosting is crucial for enterprise decision makers.
• Managed hosting offers a hands-off approach with expert support.
• Self-hosting provides control but requires technical expertise.
• Cost is a significant factor in choosing hosting solutions.
• Managed hosting can be more expensive but may save on hidden costs.
• Self-hosting can lead to lower upfront costs but higher maintenance burdens.
• Scalability is easier with managed hosting during traffic spikes.
• Security responsibilities increase significantly with self-hosting.
• Key questions should guide the decision-making process.
• Understanding your business context is essential for choosing the right path.

In this conversation, the speakers delve into the critical aspects of selecting the right WordPress theme for a website. They outline five essential tips: defining the site's purpose, ensuring responsiveness, checking customization options, evaluating loading speed, and reading reviews. The discussion emphasizes the importance of these factors in creating a successful digital presence. They also explore how to apply these tips to real-world scenarios, particularly for a local media publishing site, and touch on the need for custom solutions when pre-built themes do not meet specific requirements.

Takeaways

• Choosing the right theme is foundational for a website's success.
• Defining the site's purpose is the first critical step.
• Responsiveness is essential for user experience and SEO.
• Customization options allow for brand expression.
• Loading speed impacts user retention and SEO rankings.
• Reading reviews helps gauge long-term reliability.
• Specific questions can help narrow down theme choices.
• Real-world examples illustrate the application of tips.
• Custom solutions may be necessary for unique needs.
• A structured approach simplifies the theme selection process.

This conversation explores the evolving landscape of live events, focusing on how interactive content is transforming audience engagement. The speakers discuss ten strategies for enhancing participation, including real-time polling, gamification, and augmented reality. They emphasize the importance of understanding audience needs and the role of technology in creating memorable experiences. The discussion concludes with insights on future trends in event planning, highlighting the shift towards co-creating experiences with attendees.

Takeaways

• Traditional live events struggle to keep attendees engaged.
• Interactive content is changing the game for event engagement.
• Real-time polling keeps attendees mentally present.
• Human spectrograms visualize diverse viewpoints.
• Gamification taps into basic human drives for engagement.
• User-generated content fosters community at events.
• Augmented reality enhances attendee experience.
• World Cafe Discussions promote natural networking.
• Live social media walls amplify event visibility.
• Entertainment elements provide mental breaks during events.

The discussion will outline five essential categories of metrics that ensure a robust platform:

• Performance Metrics: Learn how to deliver fast, reliable user experiences by monitoring Site Speed using tools like Google Lighthouse or Real User Monitoring (RUM), tracking Uptime/Downtime (noting that elite platforms aim to restore services in under an hour during disruptions), and identifying technical issues through Error Rates.
• Workflow Efficiency Metrics: Discover how optimized workflows reduce bottlenecks and enhance productivity. Key measures include Time-to-Publish (from content ideation to publication) and Task Completion Rates for editorial and development tasks.
• Developer Metrics (DORA Metrics): Understand how these highlight agility and release quality within development teams. This includes tracking Deployment Frequency (high-performing teams deploy multiple times per day), Lead Time for Changes (efficient teams achieve production deployment in less than a day), Change Failure Rate (aiming for below 15% requiring fixes), and Mean Time to Recovery (MTTR) for incident resolution.
• Audience Impact Metrics: Explore how platform improvements directly translate into better user experiences. This involves analyzing Engagement Metrics such as bounce rates, session durations, and conversion rates, and testing Traffic Handling capabilities during spikes using tools like Catchpoint.
• Observability Tools: Understand the vital role of real-time monitoring tools like Datadog, CloudWatch, or Catchpoint in providing actionable insights for proactive issue resolution.

By applying these metrics, media organizations can ensure their platform delivers exceptional user experiences while supporting operational excellence. The episode also touches on broader considerations for publishers, including the importance of Gutenberg optimization for editorial efficiency and navigating the hidden risks of AI + WordPress integration to build resilience in the publishing landscape.

🔗 Learn more: https://www.mediandevr.com
📌 Subscribe for interviews, insights, and behind-the-scenes of media tech and strategy.
#DigitalMedia #ContentStrategy #MediaInnovation #PublishingIndustry #WordPressDevelopment #MediaEndeavor