Med Creator 101

Mama Nurse Tina on Going Viral Without Shock Value

Mimi Banks and Dr. Dustin Portela — Mon, 11 May 2026 05:00:00 -0400

Mama Nurse Tina joins Mimi Banks and Dr. Dustin Portela to talk about the rise of fear-based content online and why so many creators feel pressured to rely on shock value to get attention. Together, they discuss the difference between content that simply performs and content that people genuinely connect with long-term. Tina also shares how she uses humor, relatability, and bite-sized education to make complex healthcare topics feel more approachable in an overwhelming social media landscape.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

RN Tina Bitcangol: Instagram: @mama_nurse_tina | YouTube: @mamanursetina

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

From Scrubs to Social: How an ObGyn Became a Viral Educator (re-release)

Mimi Banks and Dr. Dustin Portela — Mon, 04 May 2026 05:00:00 -0400

Dr. Fran joins co-hosts Mimi Banks and Dr. Dustin Portela to share how she grew her social presence as an OB-GYN, from starting a fashion blog in medical school to building a platform of over 1 million followers. She breaks down how content creation became a natural extension of her practice, helping her educate patients, expand her reach, and show up consistently online.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Fran: Instagram: @pagingdrfran | TikTok: @pagingdrfran

Tools and Creator Must-Haves:

Dr. Ethan Melillo: Why Pharmacists Are Social Media's Most Untapped Voice

Mimi Banks and Dr. Dustin Portela — Mon, 27 Apr 2026 08:59:35 -0400

Most people think of their pharmacist as the person behind the counter at CVS; Dr. Ethan Melilo is changing that perception one viral video at a time. In this episode, Dr. Ethan, (also known as MillennialRx on social,) shares how a single TikTok video about medications and alcohol racked up 2 million views and launched a career he never planned. From batch filming 20 videos on weekends to fighting health misinformation head-on, Dr. Ethan is proof that pharmacists are one of healthcare's most underutilized voices online.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

How Dr. Shereene Idriss Built a Brand by Being Herself

Mimi Banks and Dr. Dustin Portela — Mon, 20 Apr 2026 05:00:00 -0400

Sometimes the best thing you can do online is stop trying to sound polished. In this episode, Dr. Shereene Idriss shares how she built her skincare brand on social media through honesty, education, and consistency. She opens up about starting Pillow Talk Derm, growing a loyal online community, and turning her voice into a brand people trust. For med creators, this episode is a masterclass in building trust before trying to build anything else!

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Shereene Idriss: Instagram: @shereeneidriss | TikTok: @shereeneidriss

Dr. Idriss Skincare: Instagram: @dr.idriss | TikTok: @dr.idriss

Tools and Creator Must-Haves:

What Dr. Tommy Martin Gets Right About Authenticity on Social (Re-release)

Mimi Banks and Dr. Dustin Portela — Mon, 13 Apr 2026 05:00:00 -0400

What if the key to growing on social media isn’t a perfect strategy, but simply showing up as yourself? Dr. Tommy Martin shares how he built a platform of over 4 million followers by focusing on impact over metrics, creating content around what genuinely lights him up, being a father, advocate and physician and embracing imperfection along the way. From turning on his camera with no plan to building a powerful following, this episode shows what it really takes to grow without losing authenticity.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Tommy Martin: Instagram: @dr.tommymartin | TikTok: @dr.tommymartin
| Youtube: @dr.tommymartin

Tools and Creator Must-Haves:

Tools All Creators Need (Re-release)

Mimi Banks and Dr. Dustin Portela — Mon, 06 Apr 2026 05:00:00 -0400

You do not need a perfect setup to start creating content, but the right tools can make the process a whole lot easier.

In this episode, Mimi and Dr. Dustin Portela reveal the must-have tools for content creation, from lighting and microphones to editing apps, travel-friendly gear, and simple upgrades that can help your content look and sound more polished. They also share what’s worth investing in, what’s probably not necessary yet, and a look inside Dr. Portela's personal setup. Learn how to build a content creation system that works for you without overcomplicating the process.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

Following up after conferences (re-release)

Mimi Banks and Dr. Dustin Portela — Mon, 30 Mar 2026 05:00:00 -0400

Conferences can lead to meaningful relationships, brand opportunities, and career growth, but what happens after the event matters just as much as showing up. Mimi and Dr. Dustin Portela share how to follow up in a way that feels strategic, authentic, and memorable, from outreach timing and follow-up emails to LinkedIn, text, and staying top of mind. Whether you attended AAD, networking with brands, or meeting other healthcare professionals, this episode will help you approach post-conference follow-up with more confidence.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

Making the Most of AAD (Re-release)

Mimi Banks and Dr. Dustin Portela — Mon, 23 Mar 2026 05:00:00 -0400

Ahead of AAD, this is your reminder: conferences are prime opportunities to create content, connect with brands, and build relationships with other Med Creators. Come prepared to make the most of it!

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

The Legal & Ethical Guardrails Every Med Creator Should Know

Mimi Banks and Dr. Dustin Portela — Mon, 16 Mar 2026 05:00:00 -0400

Posting online as a healthcare professional comes with responsibility. In this episode, Mimi Banks and Dr. Dustin Portela break down the legal and ethical guardrails every med creator should know. From patient privacy and consent to disclosures, DMs, and brand partnerships, they share filters to help protect your license, reputation, and credibility on social.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

Growing Across Platforms Without Creating More Content with Repurpose.Io

Mimi Banks and Dr. Dustin Portela — Mon, 09 Mar 2026 05:00:00 -0400

Posting great content is only half the battle. Posting it across every platform can quickly become overwhelming. In this episode, Mimi and Dr. Portela sit down with the founders of Repurpose.io, the automation tool helping creators turn one piece of content into posts across Instagram, TikTok, YouTube, LinkedIn, and more. They break down how med creators can scale their reach, repurpose their content, and build a true online presence without spending hours manually reposting content.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

Why Plastic Surgeons like Dr. Babak Azizzadeh win on Social

Mimi Banks and Dr. Dustin Portela — Mon, 02 Mar 2026 05:00:00 -0500

How do you build a world-class medical brand on social media? Dr. Babak Azizadeh shares his content strategy, from early Instagram posts to a polished, authority-driven presence that reinforces trust before patients ever walk into his office. He discusses branding, separating niches across accounts, workflow, leadership in his specialty, and how to align your online identity with your real-life reputation.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Babak: Instagram: @drazizzadeh | TikTok: @drazizzadeh

Tools and Creator Must-Haves:

How Dr. Whitney Bowe Built Trust (and a Million Followers)

Mimi Banks and Dr. Dustin Portela — Mon, 23 Feb 2026 05:00:00 -0500

Dr. Whitney Bowe didn’t build her audience with viral dances or a complicated setup, she built it by showing up with credibility, consistency, and content people genuinely needed. In this episode, the board-certified dermatologist, research scientist, and founder of the viral Skin Cycling method shares how she went from national TV segments on Good Morning America to creating trust-first education on TikTok and beyond. On this episode, she breaks down how she sources ideas from real patient questions, batches videos in just two hours, shifts her tone from “broadcast polished” to authentic, and separates expert content from brand content without losing her voice. If you’re an HCP trying to grow a community (and a business) the right way, this is your playbook.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Whitney Bowe: Instagram: @drwhitneybowe | @drwhitneybowebeauty | TikTok: @drwhitneybowe |

Tools and Creator Must-Haves:

How Social Media Helped Dr. Tia Paul Grow Her Practice

Mimi Banks and Dr. Dustin Portela — Tue, 17 Feb 2026 05:00:00 -0500

How can dermatologists use social media to grow their practice without losing credibility? In this episode, Harvard-trained dermatologist Dr. Tia Paul shares how she built a 400K+ audience on TikTok and Instagram by turning real patient questions, especially around skin of color, hyperpigmentation, and acne, into clear, trustworthy content. She explains her content workflow, balancing life as a mom and clinic owner, and how social media helped attract patients nationwide and open new business opportunities. A practical guide for any healthcare professional who wants to educate online without sounding like an ad!

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Tia Paul: Instagram: @dr.tiapaul | TikTok: @drtiapaul

Tools and Creator Must-Haves:

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

Behind the Feed: Dr. Mara's team, process, and tools powering her social

Mimi Banks and Dr. Dustin Portela — Mon, 09 Feb 2026 05:00:00 -0500

For HCPs, social media is no longer optional, it’s a powerful extension of patient education. On this episode of Med Creator 101, we’re joined by Dr. Mara Weinstein-Velez, board-certified dermatologist and fellowship-trained cosmetic surgeon, to explore how physicians can use social media to educate responsibly, build trust, and create meaningful opportunities. Dr. Mara shares her approach to content, misinformation, and maintaining professionalism online. This episode is a must-listen for any healthcare professional navigating the digital space.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Mara: Instagram: @drmaraweinstein | TikTok: @drmaraweinstein

Tools and Creator Must-Haves:

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

How Dr. Mariza Snyder Built a Community on Facebook

Mimi Banks and Dr. Dustin Portela — Mon, 02 Feb 2026 05:00:00 -0500

How do you grow a loyal audience in healthcare without chasing trends or burning out? Dr. Mariza Snyder explains how she built a multi-million-download platform through community-first content, Facebook growth, and long-form content. She shares what’s working on social media in 2026, how she approaches content strategy and batching, and the lessons she’s learned navigating algorithms, collaborations, and burnout.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Snyder: Instagram: @drmariza | TikTok: @drmariza

Use the code ENERGIZED for 10% off at drmariza.com

Tools and Creator Must-Haves:

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

What to Stop, Start & Double Down On in 2026

Mimi Banks and Dr. Dustin Portela — Mon, 26 Jan 2026 05:00:00 -0500

Social media never sleeps, and what works in 2026 looks very different than it did even a year ago. So if you’re still using the same strategies, your content may already be falling behind.
In this episode, Mimi Banks and Dr. Portela share exactly what med creators should stop doing, start doing, and double down on this year to grow and stay relevant in an increasingly crowded social space.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

Inside CVS' Partnership with Dr. Camille Howard

Mimi Banks and Dr. Dustin Portela — Wed, 21 Jan 2026 11:06:49 -0500

Mimi and Dr. Portela go inside CVS’ partnership with Dr. Camille Howard, the first-ever Beauty Dermatology Advisor, and Michelle LeBlanc, Vice President, Merchandising for Beauty & Personal Care at CVS Health. In this episode, Dr. Howard shares how her approach to social media led to a partnership far bigger than traditional influencer marketing, and Michelle breaks down how CVS identifies and integrates HCPs voices into retail, education, and community health.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

e.l.f. Beauty’s Community-First Playbook with Patrick O’Keefe

Mimi Banks and Dr. Dustin Portela — Mon, 12 Jan 2026 05:00:00 -0500

What does it really take to build a brand people love? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Patrick O’Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty, the brand behind some of the most viral, culturally relevant, and community-driven campaigns on the internet today. Patrick shares how e.l.f. grew from $250M to over $1.5B in revenue by putting community first and building what he calls “zero distance” between their leadership team and their audience. Listen to how e.l.f. listens to culture, learns from its audience, and leans into viral moments.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

When to Say No: Protecting Your Integrity as a Med Creator

Mimi Banks and Dr. Dustin Portela — Mon, 05 Jan 2026 05:00:00 -0500

Not every brand deal or creative opportunity is worth saying yes to. In this episode, Mimi and Dr. Portela share how HCPs can evaluate brand deals, spot red flags in contracts, and protect their credibility on social media. From exclusivity clauses and creative control and declining deals professionally, this episode covers when saying no is the smartest move for long-term trust and growth as a med creator.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

Med Creator 101: What We Learned in 2025

Mimi Banks and Dr. Dustin Portela — Mon, 15 Dec 2025 14:10:49 -0500

In this special year-end episode, we’re revisiting the most valuable clips from our conversations with top healthcare creators and industry leaders in 2025. From short-form and long-form content to analytics, brand deals, and community building, this episode brings together the advice healthcare professionals needed most, straight from the med creators and brands shaping the space.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

How NAOS Works With Med Creators

Mimi Banks and Dr. Dustin Portela — Mon, 08 Dec 2025 05:00:00 -0500

Want to land partnerships with brands like Bioderma and Institut Esthederm? In this episode, NAOS North America CEO Jeremy Bayen shares exactly how the brand chooses creators, why authenticity matters more than metrics, and how science drives every partnership. A must-listen for HCPs who want to stand out and get on a brand’s radar!

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

How Dr. Wallace Nozile Cuts Through the Noise

Mimi Banks and Dr. Dustin Portela — Mon, 01 Dec 2025 05:00:00 -0500

For med creators trying to build trust and be themselves on social, Dr. Wallace Nozile's journey is the masterclass you didn’t know you needed. In this episode, Mimi and Dr. Portela sit down with Dr. Wallace shares how he went from avoiding social media to building a thriving platform, rooted in storytelling, creativity, and authenticity. He breaks down his content strategy for simplifying complex topics, crafting unforgettable hooks, and creating content patients actually care about.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

Dr. Neera Nathan, The Harvard-Trained Dermatologist Redefining Skin Education Online

Mimi Banks and Dr. Dustin Portela — Mon, 17 Nov 2025 05:00:00 -0500

From the OR to your “For You” page, Dr. Neera Nathan, double board-certified Harvard-trained dermatologist and MOHS surgeon, proves that education never stops in the classroom, it just goes online. In this episode, Mimi and Dr. Portela sit down with Dr. Nathan, as she shares how her desire to teach led her from academic dermatology to a thriving social media platform with over 1.5 million Instagram followers and 700K on TikTok. She opens up about her early experiments with TikTok trends, how one viral dark-circle video changed everything, and why quick cuts, captions, and relatable storytelling are her editing superpowers.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Neera Nathan: Instagram: @dermatologysurgeon | TikTok: @dermatologysurgeon

Tools and Creator Must-Haves:

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

How to Stand Out as a Med Creator with Erica Mallett

Mimi Banks and Dr. Dustin Portela — Mon, 10 Nov 2025 05:00:00 -0500

What makes a creator unforgettable? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Australian brand strategist Erica Mallett, a former national radio host turned advisor for billion-dollar brands, to uncover what it really takes to stand out on social media. Find out how to define your tone of voice, turn your expertise into emotion-driven storytelling, make education entertaining and more!

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Erica Mallett: Instagram: @erica_mallett | TikTok: @erica_mallett

Tools and Creator Must-Haves:

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

How Dr. Katie Beleznay Turns Education Into Engaging Content

Mimi Banks and Dr. Dustin Portela — Mon, 03 Nov 2025 05:00:00 -0500

“Know your why, and everything else will follow.” For Vancouver-based dermatologist, Dr. Katie Beleznay, that’s the secret to transforming education into scroll-stopping content. In this episode, she shares her secrets to creating content, working with brands, and building trust through authenticity.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Katie Beleznay: Instagram: @drkatiebeleznay | TikTok: @drkatiebeleznay

Tools and Creator Must-Haves:

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

Dr. Kunal Malik’s Social Media Journey

Mimi Banks and Dr. Dustin Portela — Mon, 27 Oct 2025 05:00:00 -0400

Dr. Kunal Malik proves you don’t need fancy equipment or a content team to make an impact. Showing up as yourself is the ultimate growth strategy! In this episode, the New York–based dermatologist shares how he built a trusted, relatable online presence by keeping education and authenticity at the core of his content, plus his top tips for balancing clinic life with content creation.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

Instagram Strategy: What you need to know

Mimi Banks and Dr. Dustin Portela — Mon, 20 Oct 2025 05:00:00 -0400

Instagram is evolving, and so should your strategy. Mimi and Dr. Portela share what actually drives engagement, attract new followers, and why authentic content still beats every algorithm hack. From trial reels and broadcast channels to the return of carousels and verified trust signals, learn how to grow real connection on Instagram.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

Inside LTK with Reesa Lake

Mimi Banks and Dr. Dustin Portela — Mon, 13 Oct 2025 05:00:00 -0400

Mimi and Dr. Portela welcome Reesa Lake, Head of Creator Agency Partnerships at LTK. Reesa shares how the platform helps creators turn influence into income, build stronger brand partnerships, and unlock new opportunities beyond social media.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Apply to become a creator on LTK now: https://creator.shopltk.com/apply/creator/home?utm_source=agency&utm_medium=email&utm_campaign=acquire&utm_term=emma

Connect with Reesa Lake

Tools and Creator Must-Haves:

Building Your Brand (Online)

Mimi Banks and Dr. Dustin Portela — Mon, 06 Oct 2025 05:00:00 -0400

In this episode, Mimi and Dr. Portela explore brand building, the evolution of Dr. Portela's name, including creative decisions like logo, colors, and website, establishing a consistent tone and persona and Mimi shares MB Social’s growth and the key branding lessons learned along the way.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

Battling Misinformation with Dr. Nathan Newman

Mimi Banks and Dr. Dustin Portela — Mon, 29 Sep 2025 05:00:00 -0400

What happens when a pioneer in stem cell therapy steps into the world of social media? Dr. Nathan Newman, board-certified dermatologist, cosmetic surgeon, and founder of STEM Natural Intelligence, takes us inside his journey of using social media to educate millions on regenerative medicine. In this episode, he shares how he tackles misinformation, breaks down complex science for patients and peers, and balances clinical breakthroughs with content creation.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

STEM20

Tools and Creator Must-Haves:

Why Every Creator Needs a Media Kit

Mimi Banks and Dr. Dustin Portela — Mon, 22 Sep 2025 05:00:00 -0400

Struggling to land partnerships? Your media kit might be the missing piece. In this episode, Mimi Banks and Dr. Dustin Portela break down why every creator needs one, what to include, how to design it, and the strategies to pitch yourself with confidence.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

SPECIAL EPISODE: Live at Science of Skin Summit

Mimi Banks and Dr. Dustin Portela — Thu, 18 Sep 2025 05:00:00 -0400

Thinking about starting on social, but not sure where to begin? This special episode was recorded live at the 2025 Science of Skin Summet in Austin, Texas. Dr. Dustin Portela, Mimi Banks and Lisa Morris President and CEO, Pierre Fabre USA shared valuable tips from the sold out Dermfluencer University Session. This episode is packed with actionable insights straight from the experts to help you stand out, educate, and grow on social media.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Check out our course!: www.medcreator101.com

Tools and Creator Must-Haves:

Dr. Tommy Martin’s Journey as a Creator, Father & Advocate

Mimi Banks and Dr. Dustin Portela — Mon, 15 Sep 2025 05:00:00 -0400

Meet Dr. Tommy Martin, internal medicine and pediatric physician, father and creator with 4M+ followers who proves that authenticity beats algorithms every time. Dr. Tommy shares how he balances medicine, family, and social media while staying true to his mission: helping just one person at a time. This episode is packed with raw insights, powerful stories, and advice every HCP creator needs to hear.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Tommy Martin: Instagram: @dr.tommymartin | TikTok: @dr.tommymartin
| Youtube: @dr.tommymartin

Tools and Creator Must-Haves:

What Your Metrics Actually Mean

Mimi Banks and Dr. Dustin Portela — Wed, 10 Sep 2025 05:00:00 -0400

Your follower count only tells part of the story. In this episode of Med Creator 101, Mimi and Dr. Portela break down what your social media metrics actually mean and how to use them to grow with confidence. From likes, comments, and shares to reach, impressions, retention, and conversions, they unpack how to read the numbers, what brands really look for, and how to spot the insights that can improve your content strategy.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

Dr. Ethan Melillo: The Pharmacist Content Creator

Mimi Banks and Dr. Dustin Portela — Mon, 01 Sep 2025 05:00:00 -0400

Meet Dr. Ethan Melillo—the pharmacist transforming digital health education. From his first viral video with 2M views to brand partnerships with CeraVe and La Roche-Posay, Dr. Melillo has gone from Pharmacist to trusted content creator. In this episode, he shares his creative process, how he breaks down complex medical terms, combats misinformation, and navigates brand partnerships—all with one mission: building trust and making a real impact online.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

From Scrubs to Social: How an ObGyn Became a Viral Educator

Mimi Banks and Dr. Dustin Portela — Mon, 25 Aug 2025 05:00:00 -0400

She’s an OB-GYN, mom of three, and a med creator with over a million followers across social medi. In this episode, Dr. Fran joins us to talk about how she went from blogging in med school to trusted online educator, her content creation process, and how she’s turning scrolls into income.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Fran: Instagram: @pagingdrfran

Tools and Creator Must-Haves:

Medicine Mama: Using Social Media to Change the Conversation on Women’s Health

Mimi Banks and Dr. Dustin Portela — Mon, 18 Aug 2025 05:00:00 -0400

Dr. Clare Bertuccio went from treating cancer patients to building Medicine Mama, a brand that’s breaking barriers in women’s health. In this episode, Dr. Dustin Portela and Mimi Banks talk with Dr. Clare about how passion became her driving force, why she refuses to tiptoe around taboo topics, and what it takes to push through setbacks.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Clare: Instagram: @dr.clarebertucio

Tools and Creator Must-Haves:

How to Make an Impression in 30 Seconds

Mimi Banks and Dr. Dustin Portela — Thu, 14 Aug 2025 10:20:32 -0400

What would you say if you had 30 seconds with your dream brand? In this episode, Dr. Portela and Mimi share how to craft an elevator pitch that leaves an impression. From real-life encounters to practical tips, learn how to make a lasting connection and follow up the right way. A must-listen for all hcps!

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

What Dr. Portela learned from his acting coach

Mimi Banks and Dr. Dustin Portela — Mon, 11 Aug 2025 05:00:00 -0400

Camera shy? Not after this episode. Dr. Portela shares how working with an acting coach transformed his on-screen presence—and how you can apply the same techniques to captivate your audience. From body language tricks to mastering vulnerability, this is your crash course on how show up with more confidence on camera.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

Inside the Science of Skin Summit

Mimi Banks and Dr. Dustin Portela — Mon, 04 Aug 2025 05:00:00 -0400

What happens when dermatologists, estheticians, researchers, and innovators come together? You get the Science of Skin Summit! An event designed to advance the science behind skincare and skin therapeutics by fostering interdisciplinary collaboration between HCPs. Co-founders Dr. Patricia Farris and Dr. Ted Lain share the inspiration behind the summit, offer a glimpse of what’s ahead at this year’s event, and preview the Dermfluencer University session led by Mimi and Dr. Portela where HCPs learn how to harness social media to educate and engage.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Follow Dr. Ted Lain on Instagram: @drtedlain

Follow Dr. Patricia Farris on Instagram: @dermdocpatti

Register Now for the Science of Skin Summit 2025 September 5th - 7th at the Fairmont Hotel in Austin, TX:
https://www.scienceofskinsummit.com/

Tools and Creator Must-Haves:

Meet the Vagina Whisperer

Mimi Banks and Dr. Dustin Portela — Mon, 28 Jul 2025 05:00:00 -0400

Meet Dr. Sarah Reardon, aka The Vagina Whisperer, pelvic floor physical therapist and founder of The V-Hive. Sarah shares how she went from answering pelvic health questions in her group chat to building a trusted brand with nearly 700K followers, a bestselling online platform, and now a book, Floored: A Woman’s Guide to Pelvic Floor Health at Every Age and Stage. We talk pelvic health, building trust online, and what it really means to show up with purpose!

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Mimi Banks: @mimibanks | @mbsocial.agency

Follow the Vagina Whisperer: Instagram: @the.vagina.whisperer | TikTok: @thevagwhisperer

Order Dr. Reardon's Book Today: "FLOORED: A Woman's Guide To Pelvic Floor Health At Every Age And Stage": https://thevagwhisperer.com/floored/

Online Workouts for your pelvic floor: 30 days of free workouts with preorder
The V-Hive

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Advocacy: When To Use Your Platform

Mimi Banks and Dr. Dustin Portela — Thu, 24 Jul 2025 05:00:00 -0400

Advocacy on social media is not always straightforward. In this episode, Dr. Portela and Mimi explain what advocacy means as a health care professional—when to speak up, when to stay silent, and how to lead with purpose in a way that aligns with your values and your audience.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools creators swear by:
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Educate, Don’t Imitate: Dr. Doris Day’s Creator Mindset

Mimi Banks and Dr. Dustin Portela — Mon, 21 Jul 2025 05:00:00 -0400

Meet Dr. Doris Day: Board-certified dermatologist, former journalist, and social media educator. In this episode, Dr. Doris Day shares her approach to making aging education both science-backed and relatable, her favorite content hacks, and why repetition keeps your content top of mind.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Doris Day: Instagram: @drdorisday | @drdorisday

Inside RoC Skincare’s HCP Playbook

Mimi Banks and Dr. Dustin Portela — Mon, 14 Jul 2025 05:00:00 -0400

Hillary Hutcheson, RoC Skincare's Chief Marketing Officer gives the inside scoop on RoC’s approach to creator partnerships, content that works, and why being real matters. If you’re a med creator looking to work with brands, this episode is for you!

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Mimi Banks: @mimibanks | @mbsocial.agency

Follow RoC Skincare: Instagram: @rocskincare | TikTok: @rocskincare

Enjoy 10% off your entire order using 'MedCreator' on RoC.com

Must-have Creator tools:
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Anker External battery charger: https://amzn.to/3DdtBTi
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Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Getting Started On YouTube

Mimi Banks and Dr. Dustin Portela — Mon, 07 Jul 2025 07:39:19 -0400

Discover what it takes to build a presence on YouTube. From long-form content to thumbnails, titles, and monetization—if you're serious about growing on YouTube, this episode is for you!

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Helpful tools for YouTube:
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Anker External battery charger: https://amzn.to/3DdtBTi
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DJI Osmo Mic: https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Allen Ortega on What It Really Takes to Work with CeraVe

Mimi Banks and Dr. Dustin Portela — Mon, 30 Jun 2025 05:00:00 -0400

Allen Ortega, Global Head of Social & Influence at CeraVe joins Dr. Portela and Mimi for an exclusive, behind-the-scenes chat about one of skincare’s biggest brands online and offline. From partnering with A-list icons like Michael Cera, Charli D’Amelio, and Emma Chamberlain to masterminding viral, award-winning campaigns and championing derms on social, Allen pulls back the curtain on how CeraVe stays ahead and leads with authenticity, purpose, and powerful storytelling.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Mimi Banks: @mimibanks | @mbsocial.agency

Follow CeraVe:
Instagram: @cerave | TikTok: @cerave | Youtube: @cerave

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Ring light (portable): https://amzn.to/43joyvm
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Nikon DLSR Camera: https://amzn.to/3FbK0rR

Meet Dermfluencer Dr. Jenny Liu

Mimi Banks and Dr. Dustin Portela — Mon, 23 Jun 2025 05:00:00 -0400

Ever wondered how a full-time dermatologist and mom juggles content across Instagram, TikTok, YouTube, and Red Note? In this episode, dermfluencer Dr. Liu aka Dermtalk opens up about her creative process, handling burnout, and staying authentic online.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Liu: Instagram: @derm.talk | TikTok: @drjennyliu

Listen to the Skin Deep & Unfiltered podcast: https://open.spotify.com/show/2GzYeZ0yQWdL2eIrpTq5Cr?si=c8a95685f5af4dce

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DJI Osmo Mic: https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring light (portable): https://amzn.to/43joyvm
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Nikon DLSR Camera: https://amzn.to/3FbK0rR

Dr. Brown on Turning Conversations into Content

Mimi Banks and Dr. Dustin Portela — Mon, 16 Jun 2025 05:00:00 -0400

In this episode, board-certified dermatologist and med creator, Dr. Brown, pulls back the curtain on her process, her tools, and why focusing on patient education and staying authentic is key. Whether you're a med creator or just getting started, this episode is packed with real, relatable advice.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Brown: Instagram: @draleksandrabrown | TikTok: @draleksandrabrown

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Ring light (portable): https://amzn.to/43joyvm
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How to Know When to Hire an Agent

Mimi Banks and Dr. Dustin Portela — Thu, 12 Jun 2025 09:41:17 -0400

Thinking about hiring an agent? Listen to this episode first! Mimi and Dr. Portela share everything you need to know before bringing on management. From negotiating brand deals and handling contracts to saving time and increasing revenue. Learn when it makes sense to hire an agent—and how to find the right one!

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Gimbal: https://amzn.to/3QEu6ZO
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Ring light (portable): https://amzn.to/43joyvm
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Dr. Ben Johnson: Disrupting Skincare and Social Media

Mimi Banks and Dr. Dustin Portela — Mon, 02 Jun 2025 05:00:00 -0400

Skincare, but make it disruptive. Dr. Ben Johnson, founder of Osmosis Skincare, spills how he’s shaking up the industry—using content and social to blend science, wellness, and education into one powerful brand.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Enjoy 15% off your purchase using MED15 at https://osmosisbeauty.com/

Listen to the Ask Dr. Ben Podcast:
https://open.spotify.com/show/0LRx28QdhN6yWhioK8YSVw?si=a5a4a9b2cd5b4a7a

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Ring light (portable): https://amzn.to/43joyvm
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How to Build Your Support Team

Mimi Banks and Dr. Dustin Portela — Tue, 27 May 2025 05:00:00 -0400

Learn how and when to outsource—whether it’s hiring a social media manager, video editor, or executive assistant—so you can stay focused on being a great healthcare professional without burning out.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Gimbal: https://amzn.to/3QEu6ZO
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How Dr. Inna Lazar Builds Brand Relationships That Last

Mimi Banks and Dr. Dustin Portela — Mon, 19 May 2025 05:00:00 -0400

In this episode, Mimi and Dr. Portela welcome Dr. Inna Lazar, a leading optometrist and expert in eye health and dry eye disease. She shares how she built an educational presence on social media and how to build lasting relationships with brands.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Inna Lazar: Instagram: @dr.innalazar | TikTok: @drinnalazar

Optase: Instagram: @optaseus | TikTok: @optaseus

Enjoy 10% off your first Optase order using OPTASE10 at checkout.

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If Dr. Portela Started Over

Mimi Banks and Dr. Dustin Portela — Mon, 12 May 2025 05:00:00 -0400

What if Dr. Portela had to start his med creator journey all over again? What would he do? What platform would he be on? How would he create content? Get the inside scoop on how to think like a creator—choosing your audience and platforms to creating engaging content.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

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How Dr. Heather Rogers Earned Trust Online

Mimi Banks and Dr. Dustin Portela — Mon, 05 May 2025 05:00:00 -0400

Dermatologist and skincare brand founder Dr. Heather Rogers joins Med Creator 101 and shares how she built a trusted personal brand rooted in honesty, education, and results—without paid partnerships. From running a busy practice to launching products that work, her no-nonsense approach is redefining clean beauty.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Rogers: Instagram: @drheatherrogers | Dr. Rogers Skincare: @doctor.rogers

Enjoy 20% off your purchase from Dr. Rogers Skincare when you use the code medcreator20 at checkout.

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How to Build a Brand Through Community with Said Dabbagh

Mimi Banks and Dr. Dustin Portela — Mon, 28 Apr 2025 05:00:00 -0400

Want to build an authentic personal brand but don’t know where to start? Mimi and Dr. Portela sit down with Said Dabbagh, President of Waldencast Brands and co-founder of Dr. Idriss Skincare, to break down how to define your brand, grow a community, and connect with the right audience.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Enjoy 15% off your purchase from Dr. Idriss, Glaze, and Coats Skin when you use the code Medcreator15 at checkout.

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11 Things Every HCP Should Know About Social (in 11 minutes)

Mimi Banks and Dr. Dustin Portela — Fri, 25 Apr 2025 05:00:00 -0400

In just 11 minutes, Dr. Portela and Mimi Banks share 11 things every HCP needs to know. From boosting credibility and staying HIPAA-safe to posting consistently and protecting your mental health, this episode is packed with tips to help you show up authentically, ethically, and effectively.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

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Ring light (portable): https://amzn.to/43joyvm
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Setting Your Rates

Mimi Banks and Dr. Dustin Portela — Mon, 21 Apr 2025 04:30:00 -0400

How much should you really charge in brand deals as a med creator? Dr. Portela and Mimi explain how to set your rates—from considering your follower count to factoring in content creation and editing time. They also discuss how to structure deals, the different types of content brands request, plus common pitfalls to avoid when starting out. Tune in to learn more!

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Gimbal: https://amzn.to/3QEu6ZO
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DJI Osmo Mic: https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring light (portable): https://amzn.to/43joyvm
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Dr. Mamina's First Brand Deal

Mimi Banks and Dr. Dustin Portela — Mon, 14 Apr 2025 05:00:00 -0400

Dr. Mamina joins Mimi and Dr. Portela to talk about her first brand deal — Head & Shoulders. She shares her experience, lessons learned and advice for HCPs who want to land brand deals.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Mamina: Instagram: @dr.mamina | TikTok: @dr.mamina

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

How Dr. Zubritsky Grew 1.4M Followers on Instagram

Mimi Banks and Dr. Dustin Portela — Tue, 08 Apr 2025 05:00:00 -0400

What does it take to hit 100K followers on Instagram? Dr. Zubritsky breaks down the strategy behind her growth, why community matters, her go-to tools and why she refuses to gatekeep! Simply put- build trust and gain credibility.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Zubritsky: Instagram: @dermguru | TikTok: @dermguru

Listen to the Skin Deep & Unfiltered podcast: https://open.spotify.com/show/2GzYeZ0yQWdL2eIrpTq5Cr?si=c8a95685f5af4dce

Skylight Calendar: https://amzn.to/3XEIyVB

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Get to Know Dr. Michelle Henry: Dermatologist & News Contributor

Mimi Banks and Dr. Dustin Portela — Tue, 01 Apr 2025 05:00:00 -0400

Dr. Michelle Henry shares her inspiring journey to becoming a Board-Certified Dermatologist, how she carved out a name for herself and became an NBC news contributor. She regularly appears on the Today Show even starred in CeraVe's Super Bowl Commercial. Tune in to see how see made it all happen and how social media has contributed to her success.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Follow Dr. Michelle Henry: Instagram: @drmichellehenry | TikTok: @skindoctoks

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Avoid These Social Media Scams

Mimi Banks and Dr. Dustin Portela — Fri, 28 Mar 2025 05:00:00 -0400

Social media scams are more common than you think! Everybody is a target. Look out for specific signs and red flags to stay protected and take action if you’re targeted.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

How Skinfix Works with Dermatologists

Mimi Banks and Dr. Dustin Portela — Mon, 24 Mar 2025 05:00:00 -0400

If you're a dermatologist looking to work with brands, start here! Dr. Portela and Mimi sit down with Amy Gordinier the Founder of Skinfix and discuss the key role dermatologists play in shaping the brand from product formulation to social media content to attending conferences and to what brands are looking for. They even have a uniqiue program for residents - The SkinFix Derm Crew!

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Follow Skinfix:
Instagram: @skinfixinc | TikTok: @skinfix

Connect with Amy on LinkedIn and Instagram:
@amyegordinier
Amy Gordinier

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic:https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Following Up After Conferences

Mimi Banks and Dr. Dustin Portela — Fri, 14 Mar 2025 05:00:00 -0400

Wondering how to turn conferences into real opportunities? Mimi and Dr. Portela provide tips on how to follow up with new connections, collleagues and brands after conferences like AAD to build lasting relationships (and grow your influence).

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Avène’s National Skin Barrier Day

Mimi Banks and Dr. Dustin Portela — Wed, 12 Mar 2025 05:00:00 -0400

Sponsored by Avène: Mimi and Dr. Portela chat with Lisa Morris, President & CEO of Avène USA about how Avène is shaping the conversation around skin health, the role of dermatologists in its brand strategy, why a healthy skin barrier deserves a national spotlight and advice for derms seeking brand deals.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Follow Avène on Instagram and Tik Tok:
@aveneusa
@avene

Connect with Lisa Morris on LinkedIn:
Lisa Morris

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Preparing for AAD 2025

Mimi Banks and Dr. Dustin Portela — Mon, 03 Mar 2025 05:00:00 -0500

Conferences like AAD are a great opportunity to create content and network with brands and medfluencers. Make sure you prepare and maximize opportunities to grow your influence. Meet Mimi and Dr. Portela IRL!

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Dr. Portela was on SNL!

Mimi Banks and Dr. Dustin Portela — Fri, 28 Feb 2025 05:00:00 -0500

Hear first hand what it was like being on the SNL set to shoot a commercial for CeraVe, and what goes into making a 1-minute commercial. Get the inside scoop on hair and makeup, the set details, the script, the song, and what was used to mimic dandruff.

Watch Dr. Portela's commerical!
Naumore Dandruf Rock Band (in Partnership with CeraVe) - SNL

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Tools All Creators Need

Mimi Banks and Dr. Dustin Portela — Thu, 27 Feb 2025 05:25:00 -0500

In this episode, Dr. Dustin Portela and Mimi Banks reveal the must-have tools for content creation–affordable lighting and microphones, and other resources that will support your content creation. Plus, Dr. Portela shares his personal setup and go-to essentials for creators at any level.

Products that Dr. Portela and Mimi discussed in this episode:

DJI Osmo Stabilizer for Phone: https://amzn.to/3QEu6ZO
ANKER External Battery Charger: https://amzn.to/3DdtBTi
Car Mount: https://amzn.to/4bkEu2k
Car Mount (Portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring Light (Portable): https://amzn.to/43joyvm
Ring Light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

How to Come up with Content Ideas

Mimi Banks and Dr. Dustin Portela — Thu, 27 Feb 2025 05:15:00 -0500

Content can be overwhelming. But there are many ways to find ideas, a lot of it is right in front of you. In this episode, Dr. Dustin Portela and Mimi Banks share tips on ways to ideate content, from patient questions, social media comments/trends, to using AI. Do your best to create content that features you and your expertise.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Introduction to Med Creator 101

Mimi Banks and Dr. Dustin Portela — Thu, 27 Feb 2025 03:01:00 -0500

Welcome to Med Creator 101! In this first episode, Dr. Dustin Portela shares how he started on social media, partnered with Mimi Banks, and why they wanted to provide healthcare professionals with tips and tools to enhance their social media presence. They are excited to share how to create content, grow a community, attract brands, and more.

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://www.amazon.com/dp/B0DDL8WGH5?%2F=undefined&th=1
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR