Learn More & Connect
Show Notes + Resources: https://snapshotinteractive.com/mastermined | https://masterminedpodcast.substack.com/
Connect with Naomi Moono: https://www.linkedin.com/in/naomi-moono-406111150/ | https://www.legitscript.com/certification/
Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health
Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com
Our Sponsor - Snapshot: https://snapshot.agency

#MasterMinedPodcast #BehavioralHealth #LegitScript #AddictionTreatment #HealthcareCompliance #TreatmentCenter #BehavioralHealthLeadership

Key Moments
00:00 – Cold open: the one age group where drinking really dropped
00:48 – Jeff steps into the guest seat: has the patient changed faster than the program?
02:29 – Signal or noise: Jeff reads Mark the latest alcohol headlines
07:12 – Young adults show a real drop in drinking from 2021 to 2024
13:51 – Kratom and the rise of “gas station drugs”
15:48 – Process addictions: online sports betting and gambling among young adults
21:17 – Why your assessment tool may be a decade out of date
24:57 – Three things treatment operators should do in the next 30 days

Data Referenced in This Episode: 
SAMHSA, 2024 National Survey on Drug Use and Health (July 2025): past-month alcohol use, ages 18–25, fell from 50.9% (2021) to 47.5% (2024)
NCS/Circana, Sober Curious Nation & Alcohol Survey (Jan. 2025): non-drinkers cited health (29%), saving money (21%), and mental health (20%)
Caulkins, Addiction (2024): 17.7M daily/near-daily cannabis users vs. 14.7M daily/near-daily drinkers in 2022
CDC, MMWR (March 2026): kratom poison center reports rose about 1,200%, from 258 (2015) to 3,434 (2025)
Yeola et al., JAMA Internal Medicine (Feb. 2025): 94% of U.S. sports wagers were online in 2023; gambling help searches ran 23% above expected
Fairleigh Dickinson University Poll (Sept. 2024): 10% of men ages 18–30 screened in the problem-gambling range vs. 3% overall; young women 7%

Learn More & Connect:
Show Notes + Resources: https://snapshotinteractive.com/mastermined
Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health
Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com

Our Sponsor - Snapshot: https://snapshot.agency/health

Snapshot Health | Behavioral Health Marketing Built for Growth and Impact 
Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.
 
Follow MasterMined: https://snapshotinteractive.com/mastermined

#MasterMinedPodcast #BehavioralHealth #AddictionRecovery #SubstanceUseDisorder #TreatmentOperators #HealthcareLeadership

Key Moments

• 00:00 – Mark and Jeff welcome Zach Blevins of RVK AI
• 02:57 – The voicemail problem that inspired RVK AI
• 19:06 – The biggest misconceptions operators and admissions teams have about AI
• 23:00 – How AI detects and responds to a real crisis call
• 25:25 – Implementation, integrations, and why technology should "disappear"
• 33:49 – Why every AI agent should disclose it isn't human
• 39:16 – The feedback from Zach's physician wife that changed the product
• 47:02 – Zach announces his new role as President of RVK AI

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Zachary Blevins: https://www.linkedin.com/in/zachary-andre-blevins/ | https://www.rvkai.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshot.agency/health

Snapshot Health | Behavioral Health Marketing Built for Growth and Impact

Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

Follow MasterMined: https://snapshotinteractive.com/mastermined

#MasterMinedPodcast #BehavioralHealth #AIinHealthcare #TreatmentCenter #AdmissionsLeadership #BehavioralHealthLeadership #HealthTech

Mark Scrivner and Jeff Skillen sit down with Zed Dhalla, Co-founder and COO of Topaz Diagnostics, who built his company after losing his brother-in-law Tyler to an overdose. Zed explains why point-of-care testing has moved far beyond the "three-dollar cup," how Topaz became the only company detecting orthomethylfentanyl in its fentanyl test, and why the soft cost of fractured trust may be the biggest risk facilities overlook.

Behavioral health leaders will walk away with a sharper understanding of what their testing is missing and what accuracy is really worth.

Key Moments 00:00 – Intro 02:39 – Why Topaz is not a lab, and why that matters 04:32 – Zed shares the story of his brother-in-law, Tyler 06:48 – Yes, there is an FDA-approved, CLIA-waived fentanyl test 08:19 – 150 fentanyl analogs and the orthomethylfentanyl blind spot 13:16 – A false positive that sent a person on parole back to jail 24:35 – Zed's cancer diagnosis and the push toward preventative testing 33:31 – The soft cost of broken trust in recovery facilities

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Zed Dhalla: https://www.linkedin.com/in/zeddhalla/ | https://topazdiagnostics.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshot.agency/health

Snapshot Health | Behavioral Health Marketing Built for Growth and Impact

Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

Follow MasterMined: https://snapshotinteractive.com/mastermined #MasterMinedPodcast #BehavioralHealth #AddictionTreatment #DrugTesting #FentanylAwareness #HarmReduction #TreatmentCenter

Scotti Schecter knows.

Before he became one of the most respected names in high-profile addiction recovery, he was a teenage musician signed to a major label, burned out by 18, and eventually homeless on the streets of Los Angeles.

In this episode, Scotti joins Mark Scrivner and Lee Pepper to trace that arc: the isolation of fame, the morning he realized his body had stopped fighting for him, and the work that followed, cofounding Sober Companions and serving on the board of the Matthew Perry Foundation. He shares what it actually looks like to walk high-profile families through crisis, why credentials matter less than lived experience, and the phrase he leaves with every client who isn't ready to believe in their own recovery yet.

Behavioral health leaders and treatment center operators will walk away with a sharper understanding of trauma-informed companion care and why shared experience is one of the most underused tools in this field.

Key Moments

00:00 – Welcome and introduction: Scotti Schecter's two decades in high-profile intervention and trauma work 03:26 – Signed at 16, burned out by 18: the brutal pace of early fame 08:49 – The "suit of armor": how celebrity creates a persona that isolates 21:35 – Rock bottom: homeless in Los Angeles, body breaking down 25:11 – The morning everything changed: "You're dying, even your body has stopped fighting for you" 28:14 – Founding RAID and Sober Companions alongside John West 42:55 – Serving the Matthew Perry Foundation and what his memoir opened up for families 51:45 – Closing wisdom: "Let the fear push you until the hope pulls you"

Learn More & Connect

Snapshot Health | Behavioral Health Marketing Built for Growth and Impact

Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

John West, Co-Founder of The Guest House Ocala and Sober Companions and Board Chair of High Watch Recovery Center, joins Mark Scrivner and Lee Pepper to talk about building safe, attachment-based treatment environments for people navigating trauma, addiction, and high-visibility lives.

John shares his own path into the field following his father's sudden death, how a 50-acre property in Ocala became one of the country's most exclusive private treatment estates, and why his staff of "OGs" is central to how the model works.

The conversation moves from personal loss to hard operational truths about insurance reform, access, and the gap between treatment capacity and national need. Behavioral health leaders and executives will come away with a clearer picture of how safety, staff culture, and family-centered care translate into real clinical outcomes.

Key Moments 02:00 – Introducing John West, co-founder of The Guest House Ocala and Sober Companions, and board chair of High Watch Recovery Center 08:42 – John describes becoming "a fully funded alcoholic" within a day of his father's sudden death 13:05 – The "secret sauce" of trauma work: uncovering what you're too afraid to say 15:48 – The origin story of The Guest House Ocala, from a 50-acre property to "follow the butterflies" 19:39 – Why the property is built around attachment, not isolation, in early recovery 26:56 – Inside the "OG" staff culture that shapes The Guest House's care model 30:48 – How Sober Companions functions as an extension of the clinical team, not a replacement for it 47:34 – The insurance reform gap and what it means for the millions who need treatment each year

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with John West: https://www.linkedin.com/in/johnwestwalsh/ | https://www.theguesthouseocala.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com

Our Sponsor - Snapshot: https://snapshot.agency/health

Snapshot Health | Behavioral Health Marketing Built for Growth and Impact

Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

Follow MasterMined: https://snapshotinteractive.com/mastermined

#MasterMinedPodcast #BehavioralHealth #TraumaTreatment #AddictionRecovery #FamilyRecovery #TreatmentCenterOperations

Key Moments 00:00 – Recap of part one and today's central question: what to actually do next 02:22 – Why you don't need a MultiPlan subscription to have been affected 06:41 – How providers can strategically choose which defendants to name in a claim 11:43 – The filing deadlines closing in: August '27 and March '28 20:12 – Timeline to settlement: the bellwether trial and what comes after 23:01 – The odds of winning: "not a matter of if, but when and how much" 26:29 – What a free, confidential consultation with Devin's team actually looks like 32:29 – Devin's closing thought: why filing a claim is a public service

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined Background Reading: "Health Insurance and Medical Bills" — The New York Times: https://www.nytimes.com/2024/04/07/us/health-insurance-medical-bills-takeaways.html Connect with Devin van der Hahn: https://www.linkedin.com/in/vanderhahn/ | https://www.vanderhahn.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health Snapshot Health | Behavioral Health Marketing Built for Growth and Impact

Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care. Follow MasterMined: https://snapshotinteractive.com/mastermined #MasterMinedPodcast #BehavioralHealth #AddictionRecovery #OutOfNetworkReimbursement #HealthcarePolicy #TreatmentCenterFinance

Key Moments 00:00 – Welcome to the show and introduction of Devin van der Hahn and the MultiPlan/Clarivate litigation 03:18 – Devin's path from federal courts and Quinn Emanuel to representing providers directly 06:44 – Breaking down MultiPlan and its subsidiary, Data iSight, in plain terms 09:18 – Why the pricing algorithm scheme violates the Sherman Antitrust Act 16:16 – The unexplained 50–75% revenue decline Devin witnessed firsthand in 2014–2015 23:00 – Why behavioral health and SUD providers were specifically targeted 35:50 – Sizing the damages: how the potential claims add up 41:36 – Three takeaways: what treatment center owners should do first

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined Background Reading: "Health Insurance and Medical Bills" — The New York Times: https://www.nytimes.com/2024/04/07/us/health-insurance-medical-bills-takeaways.html Connect with Devin van der Hahn: https://www.linkedin.com/in/vanderhahn/ | https://www.vanderhahn.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com

Our Sponsor - Snapshot: https://snapshot.agency/health

Follow MasterMined: https://snapshotinteractive.com/mastermined

#MasterMinedPodcast #BehavioralHealth #AddictionRecovery #OutOfNetworkReimbursement #HealthcarePolicy #TreatmentCenterFinance

On this OG episode, Mark Scrivner sits down with co-host Lee Pepper to unpack a concept Lee calls "the standing still paradox": the idea that a behavioral health program can remain fully consistent — same clinical team, same census, same reputation — while quietly losing relevance as population growth, new competitors, and new levels of care expand the market around it. Lee breaks down the math behind relative decline, shares a real-world turnaround story from a 72-bed Memphis facility, and explains why "holding ground" is a losing strategy borrowed straight from Patton.

Behavioral health leaders will walk away with a new framework for questioning their own status quo, and a clear sense of which metrics actually reveal whether they're growing or just standing still.

Key Moments

00:00 – Mark opens the episode and introduces the "standing still paradox" concept 02:28 – The highway analogy: how markets expand around programs that stay the same 07:24 – Breaking down the 1,000-customer, 5,000-person market share example 10:37 – The formula: company growth minus market growth equals relative decline 13:43 – Lee's Patton reference: why "holding ground" is a dangerous marketing posture 21:15 – The La Paloma turnaround: a real case study in local market relevance 30:21 – Force multiplication: staying competitive on content without breaking the budget 32:35 – The one question every operator should ask themselves tonight

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com

Our Sponsor - Snapshot: https://snapshot.agency/health

Snapshot Health | Behavioral Health Marketing Built for Growth and Impact

Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

Follow MasterMined: https://snapshotinteractive.com/mastermined

#MasterMinedPodcast #BehavioralHealth #TreatmentCenterGrowth #MarketShareStrategy #BehavioralHealthLeadership #CompetitiveAnalysis

In this episode of MasterMined, Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Denise Marsters, founder and CEO of The McCoy House Extended Care for Women in Jackson, Mississippi.

Denise shares her own 32-year recovery journey — from active addiction to a career as a substance use disorder therapist — and the personal loss that led her to open a home for women who had nowhere safe to land after inpatient treatment. The conversation covers what separates sober living from true extended care, how McCoy House built a self-sustaining thrift store and employment pipeline for its residents, and why Denise turned down the chance to franchise her model. It's a candid, deeply human look at what sustainable recovery infrastructure actually requires — essential listening for any behavioral health leader thinking about the gap between discharge and lasting change.

Key Moments

• 03:35 – Denise shares 32 years in recovery and the moment that first sparked the idea for McCoy House
• 03:52 – The rock-bottom moment that finally pushed Denise into treatment
• 08:57 – A surprise transfer to the women's unit becomes the turning point in her career
• 29:03 – The house that would become McCoy House — and the story behind its name
• 33:11 – "God does not pick the equipped" — the words that carried her through
• 39:00 – McCoy House by the numbers: hundreds of women served, dozens of alumni stories
• 42:21 – Why extended care goes further than sober living
• 48:53 – Building the thrift store: purpose, income, and self-worth

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Denise Marsters: https://www.linkedin.com/in/denise-marsters-09bab718/ | https://themccoyhouse.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com

Our Sponsor - Snapshot: https://snapshot.agency/health

Follow MasterMined: https://snapshotinteractive.com/mastermined

#MasterMinedPodcast #BehavioralHealth #ExtendedCare #AddictionRecovery #WomensRecovery #SoberLivingVsExtendedCare

Key Moments 01:46 – Jeff defines brand: the story you tell vs. the experience people have 07:38 – Why flooding an undefined brand with leads backfires 09:41 – Aligning clinical, ops, admissions, and marketing around one client profile 14:30 – Every touchpoint inside the facility that shapes brand experience 16:23 – The curb-appeal story: a strong website, a car that never gets out of it 19:22 – The "last 10 calls" exercise for auditing your own brand feeling 21:30 – How a strong brand changes the economics of marketing spend 23:35 – The Jiffy Lube example: why brand gets ignored until it breaks

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshot.agency/health Follow MasterMined: https://snapshotinteractive.com/mastermined

#MasterMinedPodcast #BehavioralHealth #TreatmentCenterCulture #AddictionRecovery #BehavioralHealthLeadership #HealthcareMarketing

J.R. Greene is founder and vice chair of Psychiatric Medical Care, a behavioral health company he grew from a handful of failing locations into a 400-site operation spanning geriatric IOP, adolescent programs, inpatient psychiatry, and telehealth. Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with J.R. to unpack how his father's refusal to abandon patients became the founding principle of the business, how a niche strategy of "being the only" fueled sustainable growth, and how he navigated bringing on a private equity partner without losing sight of the company's mission. Behavioral health leaders and treatment center operators will walk away with a clear-eyed look at organic growth, family business dynamics, and building a culture that scales.

Key Moments

• 00:45 – Introduction: J.R. Greene, founder and vice chair of Psychiatric Medical Care
• 02:37 – The origin story behind J.R.'s new book, My Magic Tux
• 14:25 – Dad's stand: "Who's gonna take care of my patients?"
• 27:24 – Why the most successful entrepreneurs are usually the ones who've failed the most
• 42:32 – A baseball dugout conversation sparks the launch of Embrace You
• 44:31 – "Don't be the best, be the only" — the niche strategy behind PMC's growth
• 50:24 – The decision to bring on a private equity partner
• 55:00 – Choosing a partner for expertise over the highest bid: the Consonance Capital story

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with J.R. Greene: https://www.linkedin.com/in/j-r-greene-fache-b3bb731/ | https://www.superfandiaries.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health Follow MasterMined: https://snapshotinteractive.com/mastermined

More from J.R. Greene: Superfan Diaries: https://www.superfandiaries.com | TikTok: https://www.tiktok.com/@superfandiaries | YouTube: https://www.youtube.com/@superfandiaries | Instagram: https://www.instagram.com/thesuperfandiaries My Magic Tux: https://www.mymagictux.com | Pinterest: https://www.pinterest.com/mymagictux | Instagram: https://www.instagram.com/mymagictux | TikTok: https://www.tiktok.com/@mymagictuxbook

#MasterMinedPodcast #BehavioralHealth #RuralHealthcare #BehavioralHealthLeadership #HealthcareEntrepreneurship #GeriatricCare

In this OG episode, Mark Scrivner and Jeff Skillen dig into one of the most consequential shifts in behavioral health marketing: the move away from broad, generalist programming toward hyper-focused specialty tracks.

Jeff breaks down why "bigger is better" thinking is losing ground, how the "don't be the best, be the only" framework applies directly to treatment center branding, and why niching down can actually lower cost per acquisition instead of shrinking your referral pipeline. They cover how to identify a niche, how to tell a real specialty program from one that's just keyword-stuffing its website, and which population segments — autism spectrum, gambling and process addictions, geriatrics — are seeing the fastest growth right now.

Behavioral health leaders will walk away with a clear framework for deciding whether to specialize, how to build it out operationally, and what it takes to become "the only" in their category.

Key Moments 00:00 – Cold open: the fastest-growing programs aren't trying to serve everyone 01:11 – Setting up the episode: niche populations, specialty tracks, and what's driving stronger positioning 02:39 – The left-handed guitarist analogy: why people seek out those who "get them" 07:23 – The branding framework: "don't be the best, be the only" 08:24 – The Cleveland Clinic example — owning a category in the mind of the consumer 15:17 – How niching down actually lowers cost per acquisition 19:06 – The hard truth about specialization most leaders don't see coming 22:09 – The hottest niches right now: autism spectrum and gambling/process addiction

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshot.agency/health

Follow MasterMined: https://snapshotinteractive.com/mastermined

#MasterMinedPodcast #BehavioralHealth #NicheMarketing #TreatmentCenterGrowth #AddictionRecovery #HealthcareLeadership

Key Moments 03:17 – Greg's personal recovery story and the insurance denial that shaped his career 06:28 – The origin of the 2008 Mental Health Parity and Addiction Equity Act 09:32 – What payer machine-readable files are and why most providers have never opened one 21:52 – Greg's "Kayak for healthcare" vision — shopping for treatment based on value 27:04 – Breaking down the four tiers of value-based care in behavioral health 30:41 – Launching the National Mental Health Parity Index with the Kennedy Forum, AMA, and APA 38:57 – How the No Surprises Act and good faith estimates are shifting patient behavior 41:50 – Why the future of treatment means following patients for 5+ years, not 28 days

Learn More & ConnectShow Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Greg Williams: https://www.linkedin.com/in/greg-d-williams/ | https://thirdhorizon.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshot.agency/health Follow MasterMined: https://snapshotinteractive.com/mastermined #MasterMinedPodcast #BehavioralHealth #MentalHealthParity #AddictionRecovery #PayerTransparency #ValueBasedCare

Together with host Mark Scrivner and co-host Jeff Skillen, they unpack how AI adoption is reshaping everything from admissions to clinical documentation, why NAATP draws a hard line on ethics even when it costs the organization revenue, and how a for-profit and a nonprofit operator find more common ground than most would expect. Listeners will walk away with a clear-eyed view of where behavioral health leadership is heading — on technology, payer relations, mental health parity, and the next generation of CEOs — and why the decisions made in rooms like this one shape the standard of care for the entire industry.

Key Moments 00:59 – Jamie Vinck and Kelly Scaggs are introduced as leaders of The Meadows and Fellowship Hall 03:41 – Why this year's NAATP conference is centered on embracing AI 04:18 – The challenge of adopting AI ethically inside a heavily regulated industry 10:02 – Inside NAATP's ethics committee and the quality handbook that holds members accountable 14:44 – For-profit vs. nonprofit: where operations diverge and where the mission stays the same 21:55 – Advice for the next generation of behavioral health leaders coming up through the ranks 28:38 – Looking 3–5 years ahead: AI, value-based care, and payer relations 30:14 – The line that stuck: care for people who don't think they need it, paid for by people who don't think they should have to

Learn More & ConnectShow Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Jamie Vinck: https://www.linkedin.com/in/jaime-vinck-88556245/ | https://www.themeadows.com/ Connect with Kelly Scaggs: https://www.linkedin.com/in/kelly-scaggs-mha-lcsw-lcas-ccs-mac-icaadc-a0b17521/ | https://fellowshiphall.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com

Our Sponsor - Snapshot: https://snapshot.agency/health Follow MasterMined: https://snapshotinteractive.com/mastermined

#MasterMinedPodcast #BehavioralHealth #AddictionRecovery #TreatmentCenterLeadership #AIinHealthcare #NAATP2026

In this episode of Mastermined, Mark Scrivner and co-host Jeff Skillen sit down with Sam Bierman, co-founder of Maryland Addiction Recovery Center, and Ryan Brewer, co-founder and CEO of Zia Recovery Center, at NAATP National 2026 for a candid conversation on what it takes to lead a treatment organization through change without losing what made it work in the first place. Sam and Ryan trace their paths from entry-level roles to the executive chair, the mentors who shaped them, and the "hire for character, train for skill" philosophy driving their retention and culture.

They dig into how they're deploying AI for documentation, staff training, and ambient meeting capture without letting it replace clinical judgment, and they get candid about where the real pressure sits: the intersection of care and finance. For behavioral health executives navigating consolidation, staffing, and rapid technology adoption, this conversation is a working blueprint for staying mission-first while still growing.

Key Moments 02:39 – Sam on the mentors who shaped his 20-year career and why young leaders need to find theirs 05:30 – Ryan on what young leadership brings to a foundation already built by others 07:54 – Sam and Ryan on why comfort and trust define the client experience from the first walkthrough 10:13 – The diamond analogy: why organizations, like people, grow under pressure 15:36 – Sam and Ryan on staying "always on the Care side" of the finance-and-care intersection 20:17 – Ryan on building an AI co-pilot for staff training, admissions, and crisis response 28:24 – Sam on MARC's hiring philosophy: "We hire for character and train for skill" 33:16 – The CFO/CEO adage that shapes how both leaders think about investing in their people

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Sam Bierman: https://www.linkedin.com/in/sam-bierman-cap-icadc-337b5072/ | https://www.marylandaddictionrecovery.com/ Connect with Ryan Brewer: https://www.linkedin.com/in/ryan-brewer-a670b823b/ | https://ziarecoverycenter.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshot.agency/health Follow MasterMined: https://snapshotinteractive.com/mastermined

#MasterMinedPodcast #BehavioralHealth #AddictionRecovery #BehavioralHealthLeadership #TreatmentCenterCulture #AIinHealthcare #EmergingLeaders

Key Moments

02:32 – John introduces himself and reveals he's been in the field since July 29, 1985 — 41 years

04:28 – Why adolescent treatment's best-kept secret is how quickly young people can change

05:40 – The three forces driving teen addiction today: THC, social media, and misinformation

06:36 – UCLA's Dr. Fong on THC and mental health: the research says zero benefits

09:40 – Why traditional warning signs of teen substance abuse no longer apply — and what parents should watch for instead

26:18 – John's philosophy of staff culture: everyone who shows up at Visions shows up because they care

39:03 – The origin story of AYAC and the late Dr. Fiona Ray's role in building the conference

42:21 – John's daughter's treatment center, Spirit Mountain Recovery, and the legacy recovery builds

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined

Connect with John Lieberman: https://www.linkedin.com/in/visionsadolescenttreatment/ | https://visionsteen.com/

Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health

Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com

Our Sponsor - Snapshot: https://snapshot.agency/health

Snapshot Health | Behavioral Health Marketing Built for Growth and Impact

Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

Follow MasterMined: https://snapshotinteractive.com/mastermined

#MasterMinedPodcast #BehavioralHealth #AdolescentTreatment #AddictionRecovery #TeenMentalHealth #THCAwareness #BehavioralHealthLeadership

This episode of MasterMined covers how JourneyPure implemented the Sunwave AI assistant across a multi-state system of care, the data they collected, and the outcomes that surprised even Brian.

Leaders tuned in will come away with a clear-eyed, evidence-grounded playbook for evaluating AI in their own organizations, and a compelling case for why the time to move is now.

Key Moments

02:07 – Brian shares his background as a psychologist, person in long-term recovery, and how personal mission drives his work 04:08 – How declining KPIs sparked the decision to explore AI integration at JourneyPure 06:00 – The logic behind consolidating into Sunwave's ecosystem before adding AI 08:50 – Year-long clinical research methodology: user satisfaction surveys at launch, 3 months, and 12 months 10:16 – Unexpected finding: the AI's biggest initial concern (accuracy) became its most celebrated benefit 11:56 – How AI-freed clinician time led to a 9% drop in AMA rates — and an estimated $14.52M annualized revenue impact 15:57 – Unused authorized days reduced from 24% to 2.5%, and the combination of factors that made it happen 25:35 – 44 minutes saved per biopsychosocial assessment; QA ratings up 46% for clinicians and 39% for medical providers 28:20 – From caution to craving more: how staff sentiment shifted completely by the one-year mark

Learn More & Connect

For most treatment centers, that question is answered with a sheet of paper and a handshake, and AJ Diaz knows exactly how that feels. Co-founder of You Are Accountable and a person in long-term recovery himself, AJ joined hosts Mark Scrivner and Jeff Skillen on the floor of NAATP National 2026 to share how he and his co-founder, Matt, turned a gap in the continuum of care into a thriving, peer-led continuing care platform.

The conversation covers the clinical and personal origins of Accountable, why the first four hours after discharge may be the most dangerous, how 5,000 patients have produced outcomes that are turning heads industry-wide, and what the future of tech-enabled peer support looks like for behavioral health operators. Whether you run a treatment center, manage discharge planning, or are simply trying to extend the reach of your clinical work, this episode delivers a blueprint for rethinking post-discharge care.

Key Moments

• 03:11 – AJ shares the personal origin story: leaving treatment with a sheet of paper, a terrified family, and a self-designed accountability system that carried him through 3 years of early recovery
• 04:42 – The clinical insight that sparked Accountable: 12–13 hours in group, 168 hours in a week, and no window into what patients were doing outside the therapeutic structure
• 06:55 – Why peers deserve to be more than "Joe who takes you to a meeting" — the case for professionalizing peer support
• 08:31 – Outcomes that challenge the industry standard: 12% return to higher level of care against a national average of 40–50%, drawn from 5,000 patients
• 11:42 – Contingency management, recovery capital assessments, and the engagement mechanics that keep members active on the platform
• 14:45 – The discharge timing debate: why Accountable starts engaging patients two hours before they leave, not days after
• 18:10 – Transparent pricing, insurance reimbursement goals, and the equity argument for making continuing care accessible to the masses
• 21:30 – Connection as the antidote to addiction: how virtual peer support expands access to community across treatment deserts and time zones

Learn More & Connect

Mark Scrivner and Jeff Skillen sit down with Dr. Joseph Lee, President and CEO of the Hazelden Betty Ford Foundation, for a powerful conversation about stigma, community, innovation, and the future of addiction treatment at NAATP National 2026.

Dr. Lee shares how Betty Ford's legacy continues to shape the industry, why belonging may be the most overlooked element of recovery, and how Hazelden Betty Ford is leveraging data, AI, research, and standardized care to advance truly personalized treatment. From the role of recovery communities to the promise of emerging therapies, this episode explores how behavioral healthcare can maintain its humanity while embracing innovation, and why people get better when they feel seen, valued, and connected.

Key Moments

00:56 – The story behind Betty Ford's commemorative White House stamp and recovery legacy

03:26 – Why breaking stigma requires more than storytelling

05:07 – How training at Duke and Johns Hopkins shaped Dr. Lee's leadership philosophy

10:20 – The evolution of Hazelden and the power of recovery communities

15:22 – Why standardized care is the foundation for personalized treatment

20:07 – Building workforce pipelines through innovative education programs

25:06 – Measuring "changing hearts" in addiction recovery

31:04 – Why the traditional medical model struggles with chronic behavioral health conditions

35:14 – The opportunities and risks of AI in behavioral healthcare

41:44 – The surprising lesson a young patient taught about community and connection

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined

Connect with Joseph Lee: https://www.linkedin.com/in/joseph-lee-m-d-0063b931/ | https://www.hazeldenbettyford.org/

Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner/ | https://snapshot.agency/health

Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com

Our Sponsor - Snapshot: https://snapshot.agency/health

Snapshot Health | Behavioral Health Marketing Built for Growth and Impact

Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

In this episode of MasterMined, Mark Scrivner and Jeff Skillen sit down with Cole Dyar, Executive Director of Northbound Treatment Services and Co-Founder of Nourish Wellness, to discuss the evolution of mental health treatment, the importance of accurate diagnosis, and why outcomes—not assumptions—should guide care.

Cole shares his journey from recovery to leadership, how Nourish Wellness was built to address gaps in psychiatric care, and why understanding the person behind the diagnosis is essential for lasting recovery. He also explores the challenges facing behavioral healthcare today, including payer relationships, workforce development, operational alignment, and the growing role of artificial intelligence.

Whether you're a behavioral health executive, clinician, operator, or innovator, this conversation offers practical insights on building programs that truly improve outcomes while preparing organizations for the future of care.

01:35 – Cole shares his recovery journey and entry into behavioral healthcare

04:16 – Identifying critical gaps in psychiatric stabilization and treatment access

14:15 – The vision behind launching Nourish Wellness

15:45 – Why accurate diagnosis changes everything for patients

18:02 – Measuring outcomes and proving treatment effectiveness

20:07 – What truly effective mental health treatment looks like

25:23 – The biggest challenges facing behavioral healthcare today

29:57 – A powerful perspective on addiction stigma and person-centered care

40:39 – Becoming an AI champion inside a large treatment organization

48:56 – The future of AI implementation in behavioral healthcare Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined

Connect with Cole Dyar: https://www.linkedin.com/in/coledyar/ | https://northboundtreatment.com

Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner/ | https://snapshot.agency/health

Connect with Jeff Skillen: https://www.linkedin.com/in/jeff-skillen-199507/ | https://www.skillsetenterprises.com

Our Sponsor - Snapshot: https://snapshot.agency/health Snapshot Health | Behavioral Health Marketing Built for Growth and Impact

Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

After losing his 16-year-old son, Jason, to suicide, Clark turned his grief into action. What began at a kitchen table in Tennessee has grown into The Jason Foundation, a national organization providing youth suicide prevention training and resources across all 50 states.

What You'll Learn in This Episode:

The Warning Signs: The critical, often-missed red flags families and schools need to know.

Debunking Myths: Why talking openly about mental health does not increase risk.

Frontline Responders: Why teachers, coaches, and youth advocates are vital to early intervention.

Modern Challenges: How passive suicidal ideation, substance use disorders, social media, and AI impact youth mental health today.

Whether you work in behavioral health leadership, education, youth advocacy, or you're a parent wanting to protect your kids, this conversation offers practical insights, lifesaving tools, and hope.

NEED HELP? YOU ARE NOT ALONE.

If you or someone you know is struggling with mental health, experiencing a mental health crisis, or having thoughts of suicide, please know that support is available.

Call or text 988 to reach the Suicide & Crisis Lifeline.

It is free, confidential, and available 24/7 in the United States and Canada.

Key Moments & Timestamps

00:00 — The alarming reality of youth suicide statistics (ages 10–24)

01:38 — Losing Jason: The heartbreaking story behind the Jason Foundation

07:13 — Why teachers and coaches are the ultimate frontline responders

09:23 — Debunking the dangerous myth of talking about suicide

11:38 — Clark Flatt's personal mission to "fight back"

14:08 — Why CDC statistics around suicide can be misleading

18:06 — The youth suicide warning signs families and schools must never ignore

24:21 — Shifting prevention efforts toward younger children and older adults

27:38 — The role of social media, AI, and digital outreach in mental health

47:38 — Passive suicidal ideation: The next major behavioral health challenge

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined

Connect with Clark Flatt: https://www.linkedin.com/company/the-jason-foundation-inc-/ | https://jasonfoundation.com

Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health

Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com

Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com

Our Sponsor - Snapshot: https://snapshot.agency/health

Snapshot Health | Behavioral Health Marketing Built for Growth and Impact

Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

The discussion also explores the future of marketing in behavioral health, the growing role of AI tools, and why agencies that educate, communicate clearly, and act as true partners will continue to outperform transactional vendor relationships.

00:36 – Why the first 30–60 days define agency success 02:37 – Building trust through strategy sessions and onboarding 04:14 – The importance of early "quick wins" in partnerships 07:09 – Why agencies should actively seek client feedback 10:50 – How marketing teams must adapt to AI and zero-click search 13:24 – AI tools that improve accountability and communication 16:38 – Why communication failures damage partnerships 18:41 – The danger of poor timeline communication 20:21 – Why agency relationships are "like a marriage" 23:25 – The future of AI-powered marketing agencies Learn More & Connect Show Notes + Resources: snapshot.agency/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner/ | https://snapshot.agency/health Connect with Lee Pepper: https://www.linkedin.com/in/leepepper/ | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health Snapshot Health | Behavioral Health Marketing Built for Growth and Impact Snapshot Health is a strategic growth and marketing partner for behavioral health organizations nationwide. We help treatment centers, mental health providers, and recovery programs grow responsibly by aligning brand, digital strategy, and patient acquisition with clinical integrity and long-term outcomes. Our team specializes in performance-driven marketing for behavioral health, including SEO, paid media, branding, marketing strategy, website development, and admissions enablement. We focus on attracting the right patients, improving conversion, and building scalable systems that support sustainable growth. Snapshot Health brings deep expertise in compliance, ethics, and trust-based marketing. We partner closely with executive teams to drive predictable admissions growth while protecting reputation, mission, and quality of care.

Lee shares practical guidance from his experience leading marketing initiatives at Foundations Recovery Network and consulting with behavioral health organizations nationwide. From defining conversion metrics and budgeting correctly to building strong agency relationships rooted in accountability and trust, this episode gives operators a practical framework for making smarter marketing partnership decisions.

If your organization is considering hiring a new agency—or struggling to get results from your current one—this episode provides actionable insights to help you avoid costly mistakes and build a stronger marketing foundation.

Key Moments:

00:47 – Why choosing the wrong agency can hurt growth and operations 03:44 – The importance of documenting what success looks like 08:21 – Why agencies should present in person and on-site 10:16 – What every strong behavioral health RFP should include 15:23 – What separates a good RFP from a bad one 17:36 – Why price alone leads to poor agency decisions 19:48 – How to define agency accountability and conversion metrics 24:09 – Why the agency team matters more than the agency owner 29:09 – Major red flags during agency presentations 36:16 – The most important question every CEO should ask before signing

Learn More & Connect Show Notes + Resources: snapshot.agency.com/health/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | http://snapshot.agency/health Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: http://snapshot.agency/health

The discussion dives deep into industry ethics, SEO realities, data transparency, and the tension between business growth and patient-first principles. Whether you're a provider, marketer, or operator, this episode offers a candid look behind the curtain, and a forward-thinking perspective on where the field is headed.

Key Moments: 00:01 – Introduction and guest background 03:06 – How Recovery.com started from an agency model 04:28 – The problem with misleading treatment search results 07:12 – Building a comprehensive, patient-first directory 09:20 – Domain strategy and scaling through acquisitions 11:05 – Cleaning up legacy content and ethical challenges 14:26 – SEO realities and adapting to Google changes 17:58 – Data accuracy, listings, and provider relationships 25:20 – Patient-first philosophy and growth strategy 35:37 – Why treatment is still hard to access today

Learn More & Connect Show Notes + Resources: snapshot.agency.com/health/mastermined Connect with Ben Camp: https://www.linkedin.com/in/benjamincamp/ | https://recovery.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: snapshot.agency/health

From the "100-pound phone call" to the realities of clinician burnout, this conversation offers practical insight for leaders navigating workforce challenges, payer relationships, and the next evolution of care delivery, while never losing sight of compassion.

Key Moments: 00:00 – Jaime's unconventional path from HR to behavioral health 02:24 – From clinician to executive leadership in treatment centers 05:17 – Why clinical leadership experience matters at the executive level 08:20 – The inspiration behind The Rehab Playbook 13:15 – Why people avoid treatment: fear, trauma, and vulnerability 14:46 – "The phone weighs 100 pounds" moment in admissions 15:57 – Trauma-informed leadership and leading with dignity 19:29 – Workforce challenges: burnout, turnover, and clinician shortages 21:44 – The reality of value-based care in behavioral health 36:14 – The future: AI, access to care, and the next generation of leaders Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Jaime Vinck: https://www.linkedin.com/in/jaime-vinck-88556245/ | https://www.themeadows.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health

Drawing from his journey as a trial lawyer and his personal recovery experience, Marvin shares how NAATP rebuilt its foundation by enforcing ethical standards, removing bad actors, and pushing the industry toward measurable outcomes and clinical rigor. He challenges the idea of addiction treatment as a "calling" and instead reframes it as professional healthcare that must align with science, policy, and accountability.

The conversation dives into marketing ethics, policy advocacy, AI's impact on the future of care, and why integrated, individualized treatment models are the next frontier. For behavioral health leaders, this episode is a blueprint for building credibility, scaling impact, and leading with integrity.

Key Moments: 00:00 – Google's role in addiction marketing controversy and industry response 01:03 – Introduction to Marvin Ventrell and NAATP's leadership role 04:01 – Marvin's recovery journey and path to CEO 05:09 – Rebuilding NAATP during a critical downturn 08:47 – Why addiction treatment must be treated as healthcare—not a calling 12:26 – The role of science, medication, and outcomes in modern care 18:32 – Policy advocacy, funding realities, and industry influence 28:03 – Enforcing ethics: removing bad actors to rebuild trust 34:54 – Marketing ethics, directories, and ongoing industry challenges 49:47 – The future of treatment: assessment, standardization, and individualized care Learn More & Connect Show Notes + Resources: https://snapshot.agency/mastermined Connect with Marvin Ventrell: https://www.linkedin.com/in/mrvjd/ | https://www.naatp.org/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health

Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health

We also break down the critical metrics every operator should know, including the lifetime value to customer acquisition cost ratio, and how to determine whether a $10,000 patient is actually a smart investment.

If you're leading growth, marketing, or operations in behavioral health, this episode will help you rethink your strategy and make more informed decisions.

Key Moments: 00:01 – Introduction & rising digital marketing costs 02:26 – The "urgency premium" driving high ad costs 03:08 – How AI is pushing search results down the page 04:53 – Google's role in rising acquisition costs 06:28 – Common misconceptions about digital marketing 08:22 – Consumer behavior and dependence on Google 10:27 – Supply, demand, and AI-driven CPC increases 13:35 – The LTV:CAC formula explained 21:33 – How aggregators inflate marketing costs 34:02 – The most underutilized channel: alumni

Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health

Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com

Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com

Our Sponsor - Snapshot: https://snapshot.agency/health

In this episode of MasterMined, Mark Scrivner, Jeff Skillen, and Lee unpack one of the most common (and costly) mistakes in behavioral health: misdiagnosing growth issues.

They break down how to identify "leakage" across your funnel, why data should drive every decision, and how admissions teams often struggle due to lack of training, not lack of leads. You'll also hear why there's no such thing as a "bad lead," and how the first few minutes of a call can determine everything.

If you're a behavioral health leader trying to grow census, improve conversion, or align marketing with operations, this episode is your playbook.

Key Moments: 00:00 – Listening vs. selling in admissions 02:07 – Marketing vs. admissions: diagnosing the real issue 03:18 – Why data (not assumptions) drives better decisions 04:42 – "Leakage" across multiple stages of the funnel 06:07 – Why more leads can create more problems 08:06 – Conversion rate benchmarks and staffing gaps 10:17 – The costly mistake of poor admissions training 15:01 – Why there are no "bad leads" 18:37 – First-call experience and building trust fast 20:47 – Talk time problem: selling vs. listening

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, Riley Osborne, Chief Growth Officer at Recovery Unplugged, shares how music, culture, and emerging technologies like AI and virtual reality are transforming how we deliver care. From a life-changing moment in a transport van to building national programs and AI-powered call centers, Riley unpacks what it really takes to scale impact without losing empathy.

This conversation dives into leadership, innovation, and the power of meeting people where they are—emotionally, clinically, and technologically. If you're leading in behavioral health, this episode offers a blueprint for growth that prioritizes people, outcomes, and meaningful connection.

Key Moments: 00:00 – A breakthrough moment: speaking to the heart through music 02:41 – Riley's recovery journey and early leadership influences 05:29 – Why community—not willpower—drives lasting recovery 08:55 – From skepticism to belief: discovering music as medicine 11:19 – The moment that changed everything in treatment 18:05 – Redefining growth in behavioral health beyond revenue 20:01 – Why individual therapy drives better outcomes 29:44 – "Music speaks where words fail" in family healing 32:20 – The origin of VR therapy and Good Thoughts 52:33 – AI in admissions: achieving 0% missed calls

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Riley Osborne: https://www.linkedin.com/in/riley-osborne-/ | https://www.recoveryunplugged.com/, https://www.rvkai.com/, https://www.goodthoughts.health/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

From eliminating missed calls to increasing qualified leads and admissions, Jimmy explains how AI agents are helping programs capture critical "moments of crisis" when individuals are most ready to seek help. He also dives into the evolving role of AI, why the future is about enablement—not replacement—and how leaders can adopt these tools responsibly.

If you're a behavioral health leader looking to improve admissions performance, marketing alignment, and patient experience, this conversation offers both strategy and real-world results.

Key Moments: 00:00 – AI should enable, not replace human care 02:51 – Personal experience reveals gaps in the system 05:04 – The "moment of crisis" and urgency in decision-making 08:39 – How AI agents engage, qualify, and route patients 13:21 – Why human connection remains critical in admissions 18:13 – The risk of over-relying on AI in behavioral health 24:15 – Results: more qualified leads and higher admit rates 26:02 – Eliminating missed calls and capturing lost opportunities 27:18 – Full-funnel data: aligning marketing and admissions 46:11 – What's next: AI "brain," verification, and future innovation

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Jimmy Lyons: https://www.linkedin.com/in/jimmy-lyons | https://talkfurther.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, hosts Mark Scrivner and Jeff Skillen welcome back policy expert Andrew Kessler, Principal at Slingshot Solutions and a longtime advocate in behavioral health policy. Andrew breaks down the real-world consequences of the Affordable Care Act subsidy changes and the broader political dynamics shaping healthcare access in the United States.

From enrollment shifts in ACA marketplaces to pressure on emergency departments and rural hospitals, Andrew explains why behavioral health providers could feel disproportionate impacts as coverage declines. He also walks through the political mechanics behind the changes—from reconciliation and congressional gridlock to election-year policy positioning.

Most importantly, Andrew shares what behavioral health leaders should watch for next: potential Medicaid policy responses, political incentives driving legislation, and why providers must understand the policy environment shaping their patient populations.

00:00 – Episode introduction and policy landscape overview 04:52 – How ACA subsidies originally worked and who they served 08:43 – The dramatic enrollment surge driven by enhanced tax credits 10:38 – Early enrollment data shows the first post-subsidy declines 14:07 – Why behavioral health may feel disproportionate impact 17:41 – The hidden costs of untreated mental health and ER utilization 25:41 – "Sticker shock" begins as consumers see rising premiums 31:29 – The government shutdown driven by the subsidy debate 39:14 – Election politics begin shaping healthcare policy decisions 54:40 – Why political ownership—not policy efficiency—often drives solutions

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Andrew Kessler: https://www.linkedin.com/in/andrew-kessler-5a10666/ | https://www.slingshotsolutions.net Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, hosts Mark Scrivner and Jeff Skillen sit down with Dr. Tom Milam, Chief Medical Officer of Iris Telehealth, to explore how healthcare systems can rethink behavioral health delivery. Drawing from decades of clinical, academic, and leadership experience, Dr. Milam shares how telepsychiatry can expand access to underserved populations, why healthcare must move beyond "encounter-based" care, and how AI could help patients and providers understand health patterns in ways never before possible.

From rural access challenges to the promise of longitudinal patient data and relationship-centered medicine, this conversation explores how behavioral health leaders can build systems that prioritize prevention, patient understanding, and meaningful care.

00:01 – Why medicine can't become "Jiffy Med" and the importance of meaningful care 01:27 – Dr. Tom Milam's journey from private practice to telehealth leadership 04:31 – How early telehealth experiments revealed new ways to deliver care 07:20 – Addressing the national shortage of behavioral health providers 09:44 – Breaking stigma and reframing mental health through genetics and family history 13:28 – How telepsychiatry empowers primary care providers 15:57 – Integrating spirituality and science in behavioral health care 26:11 – Why healthcare systems wait for crisis instead of preventing it 38:00 – Where AI is creating real value in behavioral health 52:03 – Why healthcare must move beyond fast, encounter-based medicine

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Dr. Tom Milam: https://www.linkedin.com/in/tom-milam/ | https://iristelehealth.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

With experience spanning admissions, national conferences, and executive recruiting, Jordan has worked with more than 100 organizations and surveyed thousands of professionals across the industry. He shares what hiring managers consistently get wrong, why business development roles turn over more than any other position, and what actually drives employee retention.

From resume red flags to generational dynamics, this conversation offers practical, data-backed insights for behavioral health executives who want to build stronger teams—and for professionals who want to grow their careers with intention.

Key Moments: 00:28 – Compensation vs. advancement: what really drives career moves 28:27 – Why a poorly written resume quietly kills opportunities 29:49 – The two biggest interview disqualifiers (60%+ response rate) 31:44 – 57% say compensation drives satisfaction—but that's not why they leave 32:29 – "The grass is brown on both sides" career reality check 39:04 – The myth of hiring for a "book of business" 44:41 – Behavioral health as an under-professionalized profession 47:26 – Why employees need a compass, map, and guide 49:16 – What healthy turnover should actually look like 50:10 – The "banana test" for organizational culture

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined

Connect with Jordan Young: https://www.linkedin.com/in/jordan-young-799b0218 | https://www.jordanandassociates.net/

Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com

Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com

Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, Dr. Dan Callahan shares his remarkable journey—from addiction and incarceration to becoming a licensed social worker, treatment center founder, and technology innovator serving behavioral health providers nationwide.

Dan opens up about how recovery shaped his leadership philosophy, why traditional "push harder" clinical models often backfire, and how motivational approaches create real engagement. He also dives into the operational side of care—EHR frustration, payor clawbacks, compliance risks, and why AI-powered chart auditing and cybersecurity protection are no longer optional.

If you lead, operate, or support a behavioral health organization, this conversation is a masterclass in resilience, innovation, and protecting what you've built.

Key Moments: 02:53 – Dan's recovery journey begins and how it shaped his calling 08:50 – Prison, perspective, and the turning point 12:18 – "0% success rate" and the fuel to prove otherwise 17:09 – Self-help vs. self-improvement in recovery 21:13 – The pushback principle: why pushing creates resistance 22:50 – Launching a treatment center and thinking like an entrepreneur 31:23 – Insurance clawbacks and why documentation must track acuity 34:18 – Building AI-powered chart auditing for compliance protection 38:38 – Cybersecurity risks, data breaches, and protecting behavioral health providers

Learn More & Connect

USE CODE: Master2026 for 20% off at Pentester.com

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Dan Callahan: https://www.linkedin.com/in/happyrecovery/ | https://chartauditor.com/ | https://npd.pentester.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

From Google's market share dipping below 90% for the first time to the rise of ChatGPT and AI overviews, Abigail explains what's really changing—and what's not. She unpacks zero-click searches, generative engine optimization (GEO), YouTube's growing dominance, and why "people-first" strategy beats checklist SEO every time.

If you're a behavioral health executive wondering how to protect admissions, increase visibility, and make smarter digital investments, this episode delivers clarity in a noisy, fast-changing landscape.

Key Moments: 00:00 – Google's market share dips below 90% as ChatGPT rises 01:13 – Abigail's journey from content strategy to enterprise SEO leadership 03:08 – Why "checklist SEO" is outdated 06:02 – FAQs and schema: The new foundation for AI visibility 12:47 – Understanding zero-click search and declining clicks 20:40 – The battle between Google and OpenAI 25:57 – Why YouTube is Google's secret weapon 30:00 – The power of a people-first strategy 41:19 – Local SEO tactics behavioral health leaders should implement now

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Abigail Carroll: https://www.linkedin.com/in/abigailrcarroll/ | https://www.snapshotinteractive.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

The conversation digs into why outpatient and hybrid care models are gaining momentum, how payer dynamics and middlemen continue to distort incentives, and what founders must do now to build durable, investable businesses. L.A. also offers candid perspective on private equity's reset, realistic valuation expectations, and the operational discipline required to pass diligence in today's market.

Key Moments

• 01:09 – Why JP Morgan sets the tone for healthcare investing each year

• 03:50 – The shift from provider roll-ups to "picks and shovels" investments

• 04:52 – Why behavioral health is still early in its lifecycle

• 08:19 – Moving care out of facilities and into lower-cost settings

• 12:36 – The growing frustration with healthcare middlemen

• 18:05 – What private equity learned from the last three years

• 24:15 – Why decisive buyers are winning deals again

• 36:20 – What actually drives higher multiples in behavioral health

• 42:36 – How much providers should really be spending on marketing

• 48:27 – Three things leaders should do now to build long-term value

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with L.A. Galyon: https://www.linkedin.com/in/l-a-galyon-88244321/ | https://www.brentwoodcap.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Key Moments

• 01:28 – Introducing Andrew Kessler and Slingshot Solutions

• 02:17 – Advocacy vs. lobbying: what's the real difference

• 05:56 – Why legislation takes years—and why the calendar matters

• 08:10 – Andrew's path into behavioral health policy

• 17:31 – The real story behind parity and "right place, right time"

• 29:53 – Three things every advocate must understand

• 36:09 – Why appropriations and funding are the real engine

• 45:37 – Current political trade winds impacting behavioral health

• 1:00:44 – What leaders should watch next in policy and funding

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Andrew Kessler: https://www.linkedin.com/in/andrew-kessler-5a10666/ | https://www.slingshotsolutions.net Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Key Moments

• 00:00 – A life-changing diagnosis and the start of Ward's recovery journey

• 06:21 – Losing a future identity and confronting trauma

• 12:53 – How unresolved grief shapes addiction and leadership

• 16:07 – Why recovery and careers both require long-term thinking

• 20:26 – Why rare diseases get better care than addiction

• 23:37 – Early career lessons for professionals entering behavioral health

• 30:03 – The costly mistake of hiring friends

• 37:08 – Three leadership lessons every founder must learn

• 45:29 – Why accountability and metrics matter in outpatient care

• 59:22 – Why the industry must stop relying on patient motivation alone

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Ward Blanchard: https://www.linkedin.com/in/ward-blanchard-b782978a/ | https://www.theblanchardinstitute.com/ Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Key Moments

• 00:00 – Why marketing must claim its seat at the financial table

• 03:29 – Marketing as a revenue engine, not just an expense

• 06:05 – Turning the telescope backwards to build a smarter budget

• 11:51 – Defining "conversion" across the entire funnel

• 14:05 – Using historical data to forecast realistic growth

• 21:38 – Applying a portfolio model to emerging marketing channels

• 23:16 – The "parking lot" method for managing shiny new ideas

• 32:16 – Why delaying your next budget puts you behind

• 37:43 – Reframing budgets as roadmaps, not constraints

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Key Moments 00:32 – Megan's path into behavioral health and substance use disorder 03:45 – What RAE Health stands for: Realize, Analyze, Engage 05:02 – Eight years of NIH-funded research and peer-reviewed outcomes 06:32 – Detecting stress versus cravings using wearable data 09:42 – Barriers to adoption and reimbursement in behavioral health tech 13:56 – Surprising insights on user adoption across age groups 18:35 – How real-time awareness changes relapse prevention 21:21 – Understanding physiological data before conscious awareness 26:42 – Small behavior changes that create lasting impact 39:33 – Why focusing on the problem—not the money—matters most

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Megan Reinhardt: https://www.linkedin.com/in/megan-reinhardt-71923826 | https://raehealth.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Key Moments

• 01:22 — Why reputation hits harder in behavioral health

• 03:08 — The danger of emotional responses to negative reviews

• 05:32 — Researching complaints to find the grain of truth

• 07:05 — Curiosity vs. blame as a leadership mindset

• 11:14 — Turning a one-star review into a five-star outcome

• 14:16 — Activating a "posse of positivity" to rebalance ratings

• 20:12 — Why "no comment" is never the right answer

• 21:41 — Building a crisis response team before you need it

• 39:14 — Why human-to-human conversation still matters most

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Key Moments:

• 01:51 – Introducing John Thomas and the legacy of Psychology Today

• 03:50 – Why most legacy media failed—and why Psychology Today didn't

• 05:42 – The three-pronged business model: magazine, website, and directory

• 08:06 – Playing offense and defense in a volatile media landscape

• 12:07 – Why journalistic-quality content still matters

• 12:54 – The science-first philosophy behind Psychology Today

• 16:48 – How video transformed therapist-patient matching

• 19:35 – AI, search, and protecting content authority

• 26:39 – Why the therapy directory forbids paid placement

• 37:13 – What's next: custom media, events, and future pivots

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with John Thomas: https://psychologytoday.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Key Moments

• 00:00 – Why mental health disorders are brain disorders, not personal failings

• 02:31 – Dr. Farooqui's journey from neurosurgery to psychiatry and healthcare leadership

• 04:55 – Building Healthy Minds: aligning values, care delivery, and business strategy

• 08:22 – Removing stigma by focusing on health instead of pathology

• 12:10 – Drawing the line between normal emotions and diagnosable disorders

• 18:18 – Why "good enough" is not good enough in psychiatric care

• 22:50 – Designing clinics that respect patients' time and dignity

• 30:05 – Ketamine, TMS, and the future of interventional psychiatry

• 34:09 – When "buzzy" treatments lead to real clinical breakthroughs

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined

Connect with Dr. Ali Farooqui: https://www.linkedin.com/in/farooquimd | https://psychiatrynashville.com, integrativepsy.com

Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com

Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com

Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com

Our Sponsor - Snapshot: https://snapshotinteractive.com

• 01:16 Why leaders treat the holiday slump like a surprise—even though it happens every year

• 02:34 Predictable seasonal cycles and why programs must plan early

• 04:37 Rethinking marketing allocation: avoid the instinct to "cut when it's tight"

• 05:27 "Lean in when it feels tight": the Warren Buffett analogy for marketing strategy

• 06:06 How business development teams can shift tactics when referrers are on vacation

• 08:42 Why admissions talk tracks must adapt for holiday objections

• 10:41 Showcasing holiday programming to reduce family hesitation about sending loved ones to treatment

• 16:08 The two must-haves for leaders: documentation and emotional steadiness during census dips

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

• 00:00 – What really grabs attention on a conference floor

• 00:19 – Introducing Doug Edwards and his work shaping premier behavioral health events

• 01:30 – Doug's career path from journalism to leading major healthcare conferences

• 05:51 – How COVID reshaped conferences and revived the power of in-person connection

• 08:10 – Why conference attendance is rising again—and what attendees are valuing most

• 10:56 – Why Nashville became home to major national summits

• 12:43 – The hidden work behind building an agenda and securing top-tier speakers

• 14:46 – Hot-topic trends shaping agendas: GLP-1s, AI, and evidence-based sessions

• 17:49 – How fast AI changed the conference landscape and sparked a new summit

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Doug Edwards: https://www.linkedin.com/in/doug-edwards-086956b | https://www.hmpglobal.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Key Moments • 00:00 – How Intervention reshaped national awareness • 01:10 – Introducing Ken Seeley and Eric McLaughlin • 02:14 – Eric's path from entertainment to intervention • 05:46 – Why clinical education transformed their work • 07:58 – Ken's early years and founding Intervention 911 • 10:09 – How media criticism shifted into industry demand • 13:33 – The rise of intervention as a scalable service • 17:17 – The biggest myth families believe about interventions • 28:08 – The HELPS model: why interventions work • 35:28 – The future of intervention in a social-media world

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Ken Seeley: https://www.linkedin.com/in/ken-seeley-4742396/ | https://intervention911.com Connect with Eric McLaughlin: https://www.linkedin.com/in/eric-mclaughlin-69712324 | https://intervention911.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

00:00 – Sharing hard truths and earning trust 01:44 – Introducing Steve Lee and his decades of experience 02:33 – Growing up, early career, and entering the family business 05:10 – Career reinvention and finding new purpose at 58 08:03 – Recovery, early challenges, and showing up differently 12:21 – Transactional vs. transformational influence 17:07 – Values, alignment, and the "what are you great at?" exercise 20:12 – Shifting careers and overcoming assumptions about the field 23:30 – BD alignment, ethics, and long-game decision-making 29:49 – Pressure, quotas, and maintaining integrity under stress 35:20 – Pitfalls of leading with the recovery story 37:34 – Professionalism and the revolving door of BD roles 44:31 – Cumberland Heights' culture of stability and continual growth 47:04 – Strategic partnerships and national representation 49:15 – Future challenges and staying focused on "your job"

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Steve Lee: https://cumberlandheights.org/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Key Moments:

• 00:00 — Jeri's early journey into behavioral health and applied psychology

• 02:03 — How she became a nationally sought-after behavioral health recruiter

• 05:31 — Why the talent pool looks "shallow"—and what leaders often misunderstand

• 07:17 — The cultural risks of hiring leaders without behavioral health experience

• 10:57 — How expectations between CEOs and investors break down

• 14:18 — The dangers of blind spots in PE-backed organizations

• 21:57 — Executive search trends and why recruitment is shifting fast

• 23:42 — The real factors that determine whether new programs succeed

• 33:21 — Jeri's "state of the industry" point of view

• 39:16 — How workforce, reimbursement, and regulation pressures collide

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Jeri Davis: https://www.linkedin.com/in/jeri-davis-7ab3151 | https://www.jeridavis.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Timestamped Highlights: 00:00 – Mike's founder mindset: ask for advice, not money 00:48 – From Hatch to Kipu Compliance: a story built from need, not profit 03:43 – The early days: building a compliance system from the ground up 10:42 – Pricing with purpose—teaching value over cost 13:24 – Lessons from mentors and the human side of compliance 15:25 – Turning surveyors into allies, not adversaries 20:42 – How Kipu automates regulatory updates across locations 23:15 – The power of automated learning management in reducing burnout 28:56 – Turning compliance into a revenue opportunity 36:28 – Why behavioral health is a calling, not a career 38:04 – Helping the people who help the people 41:11 – Founder advice: finding the right team and trusted advisors 46:22 – Mike's open invitation to connect and collaborate

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mike Lifshotz: https://www.linkedin.com/in/mikelifshotz | https://kipuhealth.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com 1 Million Cups: https://www.1millioncups.com/s/

Timestamped Highlights: 00:36 – Welcome and guest introductions 02:05 – Why Duke and Liddle chose academia after corporate careers 04:03 – Inside Lipscomb's MBA and MHA programs designed by practitioners 07:09 – Nashville as the "Silicon Valley of Healthcare" 08:08 – Training early-career professionals for leadership in healthcare 13:01 – Equipping clinicians for management roles 16:09 – The five virtues of leadership and the role of creativity 17:23 – Teaching managers to coach and motivate employees 34:25 – Lipscomb's campus-wide embrace of AI tools 35:42 – Why learning AI is as essential as learning Excel 39:00 – How AI can make healthcare more human 42:13 – The lifelong value of graduate education and continuous learning

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Dr. Allison Duke: https://www.linkedin.com/in/allisonduke-lipscomb | https://lipscomb.edu/business Connect with Dr. Bart Liddle: https://www.linkedin.com/in/bartliddle/ | www.lipscomb.edu Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Timestamped Highlights:

• 00:01 — Kelly reflects on her journey from family counselor to Fellowship Hall's first female CEO.

• 02:40 — Bridging clinical empathy with executive leadership.

• 05:05 — Servant leadership and leading by example—no job too small.

• 07:00 — Managing diverse nonprofit boards with insight and grace.

• 13:00 — Mission alignment as a compass for every decision.

• 16:00 — The power of saying "yes" to growth and courage in leadership.

• 18:30 — Inspiring the next generation of women in behavioral health.

• 24:50 — Practicing gratitude and authentic appreciation as leadership tools.

• 31:00 — The "miracle of recovery" and finding daily motivation in client transformation.

• 35:45 — Navigating payer challenges and the changing treatment landscape.

• 36:00 — Balancing AI innovation with ethical care.

• 38:00 — Building hope and collaboration across the addiction treatment field.

• 49:50 — Fellowship Hall's legacy, mission, and what's next for integrated care.

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Kelly Scaggs: https://www.linkedin.com/in/kelly-scaggs-mha-lcsw-lcas-ccs-mac-icaadc-a0b17521 | https://fellowshiphall.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Key Moments: 00:01 – Meet Lindsay Lawler, singer-songwriter and radio host of Road Gang Radio and We Should Write 04:12 – How childhood emotions shaped her love for music and healing through performance 11:25 – The origin of Road Gang Radio and connection with the trucking community 22:15 – Why sharing vulnerable stories builds trust and healing on-air 26:41 – The therapeutic power of writing down trauma and "getting it out of you" 29:50 – Veterans and rewriting their stories through reflection and writing 34:08 – Healing can happen in a single song: how creativity bridges therapy and transformation 46:33 – How to start writing for healing—rituals, journaling, and slow writing 55:33 – Lindsay's philosophy: "See the human in everyone—healing starts with empathy."

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Lindsay Lawler: https://www.linkedin.com/in/lindsay-lawler-66791a6 | https://www.radionemo.com/weshouldwrite Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this conversation, Brian shares how trauma, education, and spirituality shaped his work; why leaders must address generational patterns in order to truly transform; and how contemplative practices like labyrinth walking and ceremony create space for repair.

What You'll Learn

· How multigenerational trauma shapes behavior and recovery

· Practical ways to bring spiritual repair into daily practice

· How labyrinth design supports mindfulness and trauma healing

· Why leaders and clinicians must keep investing in education

· What it means to lead from humility and lived experience

Key Moments

· 02:44 – Brian's path into behavioral health through peer recovery

· 06:14 – Growing up around Truman Capote and lessons from addiction

· 13:17 – Turning personal loss into purpose

· 18:34 – The role of education and mentorship in longevity

· 27:54 – Breaking generational trauma through story and safety

· 34:50 – What spiritual repair really looks like

· 42:06 – The power of labyrinth work and ceremony

· 59:26 – From proximity to purpose: Brian's advice for leaders

Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Brian O'Shea: https://www.linkedin.com/in/brian-o-shea-/ | https://brianosheacoaching.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Compassion Fatigue: https://driftwoodrecovery.com/blog/navigating-compassion-fatigue-as-a-healthcare-worker

International Recovery Institute: https://internationalrecoveryinstitute.net/about-iri/

In this conversation, Ben traces his personal recovery journey, the influence of mentors like Arlene Rosen and John Southworth, and how intervention has shifted from quick-turn models to long-term, clinically sophisticated processes. He highlights the ethical discernment needed to match families with the right programs, the evolving balance between admissions and clinical teams, and why sales and motivational interviewing are two sides of the same coin.

What You'll Learn

• Why long-term treatment engagement creates stronger recovery outcomes

• How intervention models evolved to address co-occurring mental health

• The ethical guardrails interventionists must honor when choosing cases

• How admissions and clinical staff can better collaborate

• Why sales is simply "selling change" in behavioral health

• How treatment programs must integrate marketing and ethics to stay viable

Key Moments

01:14 – Ben's start in recovery and first role as a technician 05:13 – Learning intervention alongside pioneers in the field 07:05 – Building trust and learning from John Southworth 10:10 – How intervention models evolved to address mental health 17:04 – The ethics of program referrals and narrowing choices for families 26:11 – Why admissions is an intervention 30:34 – The critical role of marketing in treatment survival

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Connect with Ben Seymour: https://www.linkedin.com/in/addictionservicesbenseymour | https://www.southworthassociates.net Our Sponsor - Snapshot: https://snapshotinteractive.com

Timestamps:

01:00 – Why strategy sessions don't have to be a slog

02:30 – Shifting from checklist planning to culture-building

05:00 – The importance of frameworks and facilitation

08:20 – Why leaders should participate, not just facilitate

12:50 – Focusing on 3–5 objectives for clarity and impact

18:10 – Creating execution cadences that drive follow-through

27:30 – Thinking bigger: revenue goals and mindset shifts

33:15 – Why even small teams need strategic planning

39:20 – Best practices for offsite and pre-work prep

49:00 – Making planning engaging with themes and culture

55:00 – Execution, accountability, and unlocking potential

What You'll Learn in This Episode

• Why strategic planning fails when treated as a checklist — and how to shift it into culture.

• How to simplify planning down to 3–5 clear, measurable objectives.

• Why outside facilitation or frameworks help leaders get more from their teams.

• How cadence and accountability transform planning into execution.

• Practical ways to engage your team with pre-work, themes, and celebrations that sustain momentum.

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/masterminded

Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com

Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com

Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com

Our Sponsor - Snapshot: https://snapshotinteractive.com

Nikki shares lessons from her years with NAATP and TPAS, insights from visiting 100+ treatment centers nationwide, and her perspective on what truly defines a high-quality program. From the realities of LegitScript to the importance of payor alignment and local politics, Nikki offers practical guidance leaders can act on immediately.

Timestamps:

• 01:02 – Nikki's path into advocacy and her MS in Addiction Policy

• 04:35 – What separates great treatment programs from average ones

• 09:06 – Building a blueprint for treatment center excellence

• 11:03 – Compliance officers and the value of proactive systems

• 13:06 – The challenges and shortcomings of LegitScript

• 20:20 – Innovations in research and treatment (GLP-1 medications, university partnerships)

• 23:41 – Staying relevant to payors through UR, compliance, and outcomes

• 28:10 – Why local politics matter more than most programs realize

What You'll Learn in This Episode

1. How treatment centers can stand out by focusing on leadership, culture, and evidence-based outcomes.

2. Why compliance officers and utilization review staff are critical for staying prepared and payor-aligned.

3. Nikki's candid take on LegitScript, its shortcomings, and how providers can push for reform.

4. Innovative trends in behavioral health, from GLP-1s use in treatment to university research partnerships.

5. Practical strategies for building stronger advocacy and political relationships at the local and state level.

Learn More & Connect

Show Notes + Resources: https://snapshotinteractive.com/mastermined

Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com

Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com

Connect with Nikki Soda: https://www.linkedin.com/in/nikki-soda/ https://sodasconsulting.com/

Our Sponsor - Snapshot: https://snapshotinteractive.com

Episode Overview: In this episode of MasterMined, hosts Mark Scrivner and Jeff Skillen flip the mic to their co-host, Lee Pepper, as he steps into the spotlight to share insights from his new book, Never Outmatched. Lee draws from his experiences as a strategist, executive, and coach to unpack what it means to lead with resilience, clarity, and purpose in the fast-changing world of behavioral health.

For executives and entrepreneurs in behavioral health, this conversation is both practical and inspiring. Lee's lessons bridge personal development and organizational leadership, offering a roadmap for building culture, navigating uncertainty, and driving sustainable growth.

What You'll Learn:

• Why resilience is the defining trait of great leaders

• Lessons from Lee's journey writing Never Outmatched

• How to balance courage and humility in leadership

• The role of culture in organizational performance

• Practical steps for staying grounded while scaling growth

Subscribe to MasterMined for candid conversations with leaders shaping the future of behavioral health.

Timestamps:

00:00 – Welcome to MasterMined

01:00 – Introducing Lee Pepper

03:20 – Why "Never Outmatched" matters for leaders

07:10 – The writing process and lessons learned

12:30 – Building resilient leadership in behavioral health

18:00 – Culture as a driver of performance

23:15 – Courage, humility, and decision-making

28:40 – Practical takeaways for executives

33:00 – Final reflections from Lee

Learn More & Connect:

• Show Notes + Resources: https://snapshotinteractive.com/mastermined

• Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com

• Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com

• Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com

• Our Sponsor - Snapshot: https://snapshotinteractive.com

#MasterMinedPodcast #BehavioralHealth #Leadership #NeverOutmatched #HealthcareLeadership

Episode Overview: In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Vincent Phamvan, founder of Vyten and a three-time CMO who has helped brands like Vans, Allbirds, and Calendly scale smart. Vincent shares how mobile apps and AI are showing up across the behavioral health landscape, from patient engagement to marketing automation, and what leaders should know to implement them responsibly.

For behavioral health executives and marketers, this episode offers a clear look at the promise and pitfalls of new technologies. Vincent explains how to balance innovation with compliance, where mobile apps create real value, and why AI will only be as effective as the people and processes behind it.

What You'll Learn:

• How mobile apps are transforming patient engagement in behavioral health.

• Practical ways AI is being used in marketing and operations.

• The risks and compliance challenges leaders must navigate.

• Why culture and strategy matter more than the tools themselves.

• How to prepare your organization for the next wave of health tech.

Subscribe to MasterMined for candid, practical conversations with leaders shaping the business of behavioral health.

Learn More & Connect:

• Show Notes + Resources: https://snapshotinteractive.com/mastermined

• Snapshot Interactive: https://snapshotinteractive.com

• Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner

• Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen

• Connect with Lee Pepper: https://www.linkedin.com/in/leepepper

• Connect with Vincent Phamvan: https://www.linkedin.com/in/vincentphamvan

In this episode of MasterMined, Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Shawn Manis, former CIO of North Point Recovery and Meadows Behavioral Health. Known as a "culture-driven operator and financial waste assassin," Shawn shares practical strategies for evaluating, selecting, and integrating EMRs without torching your team's morale.

If you're leading a behavioral health organization—or planning your next tech investment—this episode unpacks the real-world lessons CIOs rarely share: why "plug and play" is a myth, how culture eats technology for breakfast, and what leaders must measure to see true ROI.

What You'll Learn:

• Why processes—not platforms—determine EMR success

• The hidden costs of "plug and play" thinking

• How to get buy-in across departments (and why clinical teams can't be left out)

• The 6-month ROI window and key indicators to track

• How AI and automation are shaping the future of health IT

Don't miss this deep dive into the intersection of culture, process, and technology. Subscribe to MasterMined today for more candid conversations on scaling behavioral health businesses.

Learn More & Connect:

• Snapshot Interactive: https://snapshotinteractive.com

• Connect with the Hosts:

  • Mark Scrivner on LinkedIn

  • Jeff Skillen on LinkedIn

  • Lee Pepper on LinkedIn

• Guest: Shawn Manis on LinkedIn

• Subscribe to the MasterMined YouTube Playlist

• Join the MasterMined Newsletter: Sign up here

Patrick brings decades of experience as a clinician, executive, and strategist, offering a rare inside look at how providers and payers can stop playing cat-and-mouse and start building partnerships that work. From tackling audits and pay-to-patient nightmares to exploring how AI is reshaping documentation, this candid conversation gives leaders the practical tools to survive and thrive in payer land.

Why it matters: If you're leading or scaling a behavioral health business, understanding how to navigate billing, audits, and payers isn't just finance—it's survival. Patrick's insights show how to turn compliance into strategy and how providers can win by preparing, partnering, and pushing for parity.

What You'll Learn in This Episode:

• Why payer relationships are shifting—and how providers can respond

• How to prepare your organization for audits before they happen

• The real impact of pay-to-patient policies and what legislation is changing

• How AI and automation are transforming revenue cycle management

• Why data, documentation, and compliance are now growth strategies

Subscribe to MasterMined for more episodes that balance care and commerce in behavioral health.

Learn More & Connect:

• Show notes + resources: SnapshotInteractive.com/mastermined

• Snapshot Interactive: snapshotinteractive.com

Connect with the Guest

Patrick Dunn:

LinkedIn | https://www.linkedin.com/in/patrick-dunn-63b75b187/

Company | https://hanseisolutions.com/

Connect with the Hosts:

Mark Scrivner:

LinkedIn | https://www.linkedin.com/in/markscrivner/

Company | https://www.snapshotinteractive.com/

Organization | https://creativeassembly.agency/

Jeff Skillen:

LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/

Company | https://www.skillsetenterprises.com/

In this episode of MasterMined, Mark Scrivner and Jeff Skillen sit down with L.A. Galyon, Managing Director at Brentwood Capital Advisors, to explore the often-misunderstood world of mergers, acquisitions, and capital raises in behavioral health. Drawing on years of advising founder-led organizations and private equity-backed platforms, L.A. shares his journey into investment banking, why timing matters, and how the right approach can maximize value for owners.

Whether you're years away from selling or actively preparing for a transaction, this conversation delivers candid insights on market dynamics, common missteps, and how to position your business for the best outcome.

What You'll Learn

• When and why to bring in an investment banker.

• How to prepare your behavioral health company for a sale.

• The current state of the M&A market in behavioral health.

• Common mistakes owners make in transaction planning.

• The value of starting conversations before you think you're ready.

Subscribe to MasterMined and never miss an episode on behavioral health business strategy, growth, and leadership.

Learn More & Connect

Connect with the Guest:

L.A. Galyon:

LinkedIn | https://www.linkedin.com/in/l-a-galyon-88244321/

Company | https://www.brentwoodcap.com/

Connect with the Hosts

Mark Scrivner:

LinkedIn | https://www.linkedin.com/in/markscrivner/

Company | https://www.snapshotinteractive.com/

Organization | https://creativeassembly.agency/

Jeff Skillen:

LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/

Company | https://www.skillsetenterprises.com/

In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper unpack how behavioral health providers can turn social media into a true admissions driver — not just a branding checkbox. From audience targeting to content cadence, they break down what works, what doesn't, and how to align your social strategy with your admissions process.

If you're running paid campaigns and optimizing your website but ignoring social, you're missing a key lever for trust, engagement, and conversion. This episode will help you build a social strategy that drives measurable results.

What You'll Learn:

• Why ignoring social media limits your admissions potential

• How to integrate social strategy with your marketing and admissions funnel

• Content types that build trust with potential clients and families

• The importance of consistency and authenticity in posting

• How to track and measure social's real business impact

Subscribe to MasterMined and never miss a conversation that helps you grow your behavioral health business.

Learn More & Connect:

Mark Scrivner:

LinkedIn | https://www.linkedin.com/in/markscrivner/

Company | https://www.snapshotinteractive.com/

Lee Pepper:

LinkedIn | https://www.linkedin.com/in/leepepper/

Company | https://www.peprallygroup.com/

Jeff Skillen:

LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/

Company | https://www.skillsetenterprises.com/

In this episode of MasterMined, New York Times bestselling author and Brand Builders Group co-founder Rory Vaden joins Mark Scrivner, Jeff Skillen, and Lee Pepper to unpack why "reputation precedes revenue" and how behavioral health leaders can build trust through authentic personal branding. Rory shares insights from his "results × reach = reputation" formula, real-world examples, and strategies for showing up consistently without feeling self-promotional.

In high-trust industries like behavioral health, visibility is not vanity — it's a responsibility. By elevating the personal brands of your leaders and clinicians, you can deepen trust, attract more of the right patients, and strengthen your mission.

What You'll Learn:

• How the "results × reach = reputation" formula can grow your influence

• Why personal branding is essential in behavioral health leadership

• How to reframe visibility from ego to service

• The role of storytelling in building lasting trust

• Practical ways to "automate trust" at scale

Subscribe to MasterMined for more conversations that help behavioral health leaders balance care and commerce with confidence.

Learn More & Connect:

Visit Snapshot: https://www.snapshotinteractive.com/mastermined

Follow us on LinkedIn: https://www.linkedin.com/company/snapshot-agency/

Connect with the Guest:

Rory Vaden:

LinkedIn | https://www.linkedin.com/in/roryvaden/

Company | https://brandbuildersgroup.com/

Free Audio Book: https://wealthyandwellknown.com/audiobook-mastermined/

Connect with the Hosts

Mark Scrivner:

LinkedIn | https://www.linkedin.com/in/markscrivner/

Company | https://www.snapshotinteractive.com/

Organization | https://creativeassembly.agency/

Lee Pepper:

LinkedIn | https://www.linkedin.com/in/leepepper/

Company | https://www.peprallygroup.com/

In this candid conversation, Drew joins hosts Mark Scrivner and Jeff Skillen to break down the evolution of the behavioral health industry over the past two decades — from pre-Affordable Care Act to the private equity era. He shares hard-earned lessons on building organizations that last, leading with integrity, and making strategic marketing calls when the stakes are high.

Whether you're running a program, working in the field, or planning to launch something new, Drew's perspective will challenge assumptions about what it takes to truly scale behavioral health services. You'll walk away with a clear understanding of why operational systems — not just great clinical talent — are the key to long-term impact and growth.

What You'll Learn:

• Why systems, not individual stars, are the real driver of sustained recovery outcomes.

• The evolution of behavioral health business models from cash pay to in-network care.

• The differences — and tradeoffs — between nonprofit and for-profit structures.

• How CEOs should evaluate and align marketing with organizational goals.

• Practical strategies for keeping all departments aligned and focused on the mission.

If you're serious about growing and sustaining a behavioral health organization, this episode is a must-listen. Subscribe to MasterMined wherever you listen to podcasts so you never miss an industry-shaping conversation.

Learn More & Connect:

Visit Snapshot: https://www.snapshotinteractive.com/mastermined

Follow us on LinkedIn: https://www.linkedin.com/company/snapshot-agency/

Connect with the Guest:

Drew Rothermel:

LinkedIn | https://www.linkedin.com/in/andrew-rothermel-b-s-m-b-a-j-d-b22991a/

Company | https://definingwellness.com/

Connect with the Hosts

Mark Scrivner:

LinkedIn | https://www.linkedin.com/in/markscrivner/

Company | https://www.snapshotinteractive.com/

Organization | https://creativeassembly.agency/

Jeff Skillen:

LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/

Company | https://www.skillsetenterprises.com/

In this episode, Mark, Jeff, and Lee unpack the real business value of alumni engagement. From patient outcomes to long-term brand impact, a strong alumni program creates a ripple effect that touches marketing, admissions, research, and referrals. But building one takes more than a Facebook group and good intentions — it takes strategy, structure, and storytelling.

If your treatment center doesn't invest in alumni, you're missing one of the lowest cost, highest return opportunities to scale your reach and deepen your impact. This episode shows you how to activate that network with intention — without losing your personal touch.

What You'll Learn:

• How alumni can account for 30% of new admissions

• The cost of not investing in long-term patient connection

• Why alumni engagement boosts outcomes and brand equity

• Proven event and activation strategies that scale

• How to track impact and "defend the spend" with data

• What to avoid when launching or revamping your alumni program

Subscribe to MasterMined for more practical conversations at the intersection of behavioral health and business.

Learn More & Connect:

Learn More & Connect:

Visit Snapshot: https://www.snapshotinteractive.com/mastermined

Follow us on LinkedIn: https://www.linkedin.com/company/snapshot-agency/

Connect with Host – Mark Scrivner:

LinkedIn | https://www.linkedin.com/in/markscrivner/

Company | https://www.snapshotinteractive.com/

Creative Assembly | https://creativeassembly.agency/

Lee Pepper:

LinkedIn | https://www.linkedin.com/in/leepepper/

Company | https://www.peprallygroup.com/

Jeff Skillen:

LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/

Company | https://www.skillsetenterprises.com/

From misaligned digital spend to poor reporting and missed conversion opportunities, Jeff Skillen and Lee Pepper break down what performance marketing really looks like in 2025.

If you're running a treatment center, managing marketing budgets, or working with digital partners, this is your playbook for spending smarter—and driving real results.

You'll learn:

• Why performance marketing is more than ad clicks
• The key metrics that matter for behavioral health today
• How to avoid wasted spend and improve ROI
• The importance of transparency and accountability with digital partners
• Where marketing budgets should shift in 2025 and beyond

Subscribe for more candid insights from leaders in behavioral health growth and marketing.

Learn More & Connect:

Visit Snapshot: https://www.snapshotinteractive.com/mastermined Follow us on LinkedIn: https://www.linkedin.com/company/snapshot-agency/

Connect with Host – Mark Scrivner:

LinkedIn | https://www.linkedin.com/in/markscrivner/ Company | https://www.snapshotinteractive.com/

Lee Pepper:

LinkedIn | https://www.linkedin.com/in/leepepper/ Company | https://www.peprallygroup.com/

Jeff Skillen:

LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/ Company | https://www.skillsetenterprises.com/

From missed calls and untrained reps to siloed teams and reactive leadership, we explore how seemingly small breakdowns in the admissions process can have massive impact on conversions, revenue, and reputation.

You'll learn:

• Why great marketing doesn't matter if your admissions team isn't ready

• Where the biggest leaks in the funnel happen—and how to spot them

• How empathy, tone, and timing make or break a first call

• Why training your admissions team is as critical as training clinicians

• The power of recorded calls and weekly coaching to build confidence

• How to break silos and unify marketing, BD, alumni, and admissions

Whether you're a behavioral health executive, call center director, or marketing leader, this episode is your playbook for optimizing admissions—and turning leads into lives changed.

Subscribe for more real talk and practical insights from leaders in behavioral health marketing and operations.

Connect with our Hosts:

Mark Scrivner LinkedIn | https://www.linkedin.com/in/markscrivner/ Company | https://www.snapshotinteractive.com/

Lee Pepper LinkedIn | https://www.linkedin.com/in/leepepper/ Company | https://www.peprallygroup.com/

Jeff Skillen LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/ Company | https://www.skillsetenterprises.com/

#MasterMined #BehavioralHealthAdmissions #MarketingAndAdmissions #CallCenterTraining #EmpathyInHealthcare #BehavioralHealthGrowth #FunnelOptimization #PatientExperience #ToneAndTiming #DigitalMarketingHealthcare #MasterMinedPodcast

From the rise of Generative Engine Optimization (GEO) to the decline of traditional keyword strategies, we explore how search engines, chatbots, and AI overviews are transforming the way people discover treatment centers.

💡 You'll learn:

• Why SEO isn't dead — it's just evolving
• What GEO (Generative Engine Optimization) really means
• How behavioral health providers can future-proof digital strategies
• Why no-click searches are reducing traffic — and how to get it back
• How to optimize content for ChatGPT, Gemini, Google SGE & more
• The vital importance of E-E-A-T, multimodal content, hyper-local PR, and brand validation

Whether you're a behavioral health executive, marketing director, or SEO strategist, this episode is your blueprint for relevance in the age of AI.

🔔 Subscribe for more practical marketing advice from leaders in behavioral healthcare.

Connect with our Guest:

Sean Whitmore:

LinkedIn | https://www.linkedin.com/in/sean-whitmore-30aaaab3/

Company | https://www.snapshotinteractive.com/

Connect with our Hosts:

Mark Scrivner:

LinkedIn | https://www.linkedin.com/in/markscrivner/

Company | https://www.snapshotinteractive.com/

Lee Pepper:

LinkedIn | https://www.linkedin.com/in/leepepper/

Company | https://www.peprallygroup.com/

Jeff Skillen:

LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/

Company | https://www.skillsetenterprises.com/

#AIinHealthcare #BehavioralHealthMarketing #GEOvsSEO #GenerativeSearch #MentalHealthSEO #DigitalMarketingHealthcare #SearchEngineTrends #NoClickSearch #MastermindPodcast #ContentStrategy #HealthcareSEO

Whether you're running a treatment center, outpatient program, or mental health startup, this conversation dives into when and why a fractional CFO could be your missing link. Topics include:

✔️ When to hire a CFO ✔️ Cash flow modeling & compliance ✔️ Growth, exits, and M&A prep ✔️ Behavioral health payer trends ✔️ How CFOs integrate into your leadership team ✔️ Marketing spend, budgeting, and measuring ROI ✔️ Why data dashboards are non-negotiable

Don't miss this inside look at how seasoned CFOs help balance care with commerce.

🔗 Learn more: FocusCFO – https://www.focuscfo.com Snapshot Agency – https://www.snapshotinteractive.com 🎧 Subscribe for more actionable insights every episode!

#behavioralhealth #CFO #fractionalCFO #mentalhealthbusiness #healthcarefinance #treatmentcenters #businessgrowth #healthcaremarketing #MasterMindPodcast #MergersAndAcquisitions #FocusCFO #CashFlow #HealthTech

💡 What You'll Learn: Why branding with real stories outperforms stock photos How scalable systems and documentation drive value—whether you're selling or staying The role of alumni programs, intake teams, and digital content in long-term success 📚 Learn More & Connect: Show Notes + Resources: https://www.snapshotinteractive.com/m... Visit Snapshot Interactive: https://www.snapshotinteractive.com Follow us on LinkedIn: / snapshot-agency Join our newsletter for podcast drops & strategy guides: https://www.snapshotinteractive.com/n... Subscribe for new episodes every week: / @masterminedpodcast Connect with the Hosts: Mark Scrivner: LinkedIn: / markscrivner Company: https://www.snapshotinteractive.com Lee Pepper: LinkedIn: / leepepper Organization: https://www.peprallygroup.com Jeff Skillen: LinkedIn: / jeff-skillen-199507 Website: https://www.skillsetenterprises.com ▶️ More from MasterMined: Watch the full playlist: / @masterminedpodcast For behavioral health operators: https://www.snapshotinteractive.com/b... #MasterMined #BehavioralHealth #AddictionTreatment #HealthcareMarketing #LeadershipPodcast #BuiltToSell #BuiltToLast #BehavioralHealthMarketing #AlumniEngagement

Learn how to: ✅ Define KPIs that actually move the needle on census and admissions ✅ Align your marketing data with clinical and financial goals ✅ Capture demand instead of trying to create it ✅ Train your admissions team to close high-quality leads ✅ Avoid costly marketing mistakes with poor data tracking ✅ Build a strong marketing portfolio tailored to your program

Whether you're running a treatment center, managing behavioral health marketing, or trying to align your healthcare sales strategy, this episode delivers actionable insights you can implement immediately.

🔔 Subscribe for more episodes packed with marketing and leadership strategies tailored for the behavioral health industry.

#BehavioralHealthMarketing #HealthcareKPIs #MarketingStrategy #TreatmentCenterGrowth #DigitalMarketingHealthcare #CallTracking #HealthcareAdmissions #CaptureDemand #MarketingAnalytics #MasterMindPodcast

Learn More & Connect: Show Notes + Resources: https://www.snapshotinteractive.com/m... Visit Snapshot Interactive: https://www.snapshotinteractive.com Follow us on LinkedIn: / snapshotinteractive Join our newsletter for podcast drops & strategy guides: https://www.snapshotinteractive.com/n... Subscribe for new episodes every week: / @masterminedpodcast Connect with the Hosts: Mark Scrivner LinkedIn: / markscrivner Company: https://www.snapshotinteractive.com Lee Pepper LinkedIn: / leepepper Organization: https://www.peprallygroup.com Jeff Skillen LinkedIn: / jeff-skillen-199507 Website: https://www.skillsetenterprises.com

actionable strategies, industry insight, and leadership perspective to help you scale smarter. What You'll Learn: How to align marketing intelligence with patient care using CRM, EMR, and ad data Why even small treatment centers can launch effective data strategies The future role of AI, wearables, and automation in outcome-based care Learn More & Connect: Show Notes + Resources: https://www.snapshotinteractive.com/m... Visit Snapshot Interactive: https://www.snapshotinteractive.com

Follow us on LinkedIn: / snapshotinteractive Join our newsletter for podcast drops & strategy guides: https://www.snapshotinteractive.com/n...

Subscribe for new episodes every week: / @masterminedpodcast

Connect with Nick Hayes: LinkedIn: / nickhayes

Organization: https://www.cumberlandheights.org

Connect with the Hosts: Mark Scrivner: LinkedIn: / markscrivner

Company: https://www.snapshotinteractive.com

Lee Pepper: LinkedIn: / leepepper

Organization: https://www.peprallygroup.com

Jeff Skillen: LinkedIn: / jeff-skillen-199507

Website: https://www.skillsetenterprises.com More from MasterMined: Watch the full playlist: / @masterminedpodcast For behavioral health operators: https://www.snapshotinteractive.com/b... #MasterMined #BehavioralHealth #AddictionTreatment

In this episode, you'll learn:

✅ How marketing can go from transactional to transformational in healthcare ✅ Why cross-industry expertise is the key to innovation in behavioral health ✅ The power of storytelling, mission-driven branding, and scaling with impact ✅ What's coming next: expert guests, real-world case studies, and success strategies🎙️

Whether you're a behavioral health entrepreneur, treatment center executive, or part of a healthcare marketing team, this show will help you grow your organization while staying mission-aligned.🔔 Don't forget to like, comment, subscribe, and hit the bell to stay updated on future episodes!

#BehavioralHealthMarketing #HealthcareLeadership #DigitalMarketingStrategy #MissionDrivenBranding #MentalHealthBusiness #AddictionTreatmentMarketing #HealthcareEntrepreneurs #MastermindPodcast #SnapshotAgency #BehavioralHealthGrowth