In this episode, Gordon is joined by Graham Todd as they discuss how Graham has got to where he is today and why it took so much bloody work!

Spaghetti Agency's Website: https://www.spaghettiagency.co.uk/

Graham's LinkedIn: https://www.linkedin.com/in/socialmediatodd/?originalSubdomain=uk

Graham's Instagram: https://www.instagram.com/socialmediatodd/

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

In this episode, Gordon is joined by Carl Denne as they discuss how passing tasks to other people has helped them in their businesses and some of the negative aspects of owning a martial arts business.

Hastings Kickboxing Academy's website: https://www.hastingskickboxing.com/

HKA's Instagram: https://www.instagram.com/hastings_kickboxing_academy/?hl=en

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

Today, Paul and Gordon are here to tell you that you NEED a purpose.

Paul's Last Book on Audible: https://www.audible.co.uk/pd/Paul-Mort-Will-Save-Your-Life-Audiobook/0008465681

Paul's Instagram: https://www.instagram.com/paulmortofficial/

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

In this episode, Gordon explains why Facebook want you to succeed and how you can succeed when using facebook adverts to boost your martial arts business.

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

Why do you own the business that you own?

Why is it such a necessity in today's world?

Of course you want more money, everyone does, but what is your deeper purpose for doing what you do every single day?

By looking closer and consciously answering these questions you'll get the clarity that's so easy to lose.

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

Do you tend to settle down over christmas? Check the statistics of how many people start going to the gym in January of any given year, there is NO reason to slow down now, this might be the best time to be working as hard as you can over the entire year, Gordon explains in more detail today!

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

In this episode, Gordon asks you, what is your reason, and explains why mental toughness in business isn't dissimilar to mental toughness in learning martial arts.

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

Do you get stuck in the weeds of complex marketing? DON'T, simple marketing is  more accessible for everyone and won't involve as many hurdle's!

During this episode, discover how simple marketing is going to propel your business and is going to cause you WAY less hassle.

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

Gordon explains why you should see a massive influx of students during the summer and how to retain your students, have a great community spirit and have a kick-ass summer in your business. Learn how to leverage the exposure of your school, change it up, mix it up and serve your community.

Discover how to be creators and promote your school while leveraging your classes., excite them, inspire them and motivate them to come down.

KEY TAKEAWAYS

5 Essentials You Need To Know This Summer For Maximum Growth & Impact.

1. Club Promotion Days - Get your school together, kids, adults and parents all in uniform and promote your club and share it in your community and increase exposure. Create a fun day for kids and adults alike, while leveraging the marketing and promotion of your school.
2. Summer Camps - Week-long summer camps and programme specific camp days will increase your business. Go in-depth and provide certificates and you will increase profitability and gain new members.
3. Take It Outside - Utilise the summer weather by taking your club to a local park and mix with the community. Leverage your school, increase exposure and gain new members.
4. Keep It Cool - Create an incentive to retain customers during the summer, offer stickers or rewards for those that continue to attend. Be creative and keep it new and fresh every time, mix in games and change up the format to keep your students inspired.
5. Set Up Free Programmes - Create courses to help your students and give back to the community. Think about how you can serve your students and solve problems in their life. Martial Arts can be a huge confidence booster and you can arm your students with the skills to be successful.

BEST MOMENTS

• “It’s a delusion summer is bad for your business.”

• “Retain your students, have a great community spirit and have a kick-ass summer in your business.”

• “Parents during the summer are looking for something different so make sure to leverage the exposure of your school.”

• “When people don’t want to train, they’re bored, it’s up to you to keep it fresh and mix it up.”

• “Be creators of a new service product and create a referral programme.”

• “Excite them, inspire them and motivate them to come down.”

• “Share your club with the world.”

VALUABLE RESOURCES

The Business of Martial Arts -

https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007

Martial Arts Business Mastery Community -

https://www.facebook.com/groups/1564691497166100/

ABOUT THE HOST

Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

You can contact me on: support@mabusinessmastery.com

Website : www.mabusinessmastery.com

707ab662dbc2848b2a7c56f4fec25e7b791edb49

KEY TAKEAWAYS

• Great martial artists are not necessarily great at sales, accounting, marketing or other essential aspects that truly make a business a business. And far too often school owners end up doing everything themselves because they see hiring a team as an unnecessary cost.

• Only hire staff that can make you money, save you time or both and be prepared to give up some control because if you don’t believe in your staff and only view them as a cost you’re never going to run an actual business.

• Focus on building a freedom business with an infrastructure and a successful team around you that are great the things you are not.

• The best way of growing your martial arts business is to learn. You need to learn how to set up operations, how to construct a coaching team, how to create marketing campaigns and build awareness, how to build a sales team and how to take care of all of the systems and administration.

BEST MOMENTS

“You got into martial arts to teach martial arts and exchange your passion.”

“Most people don’t hire staff because they don’t want to lose control.”

“Staff make you money or they make you time.”

“If your belief is that your staff are a hindrance and just cost money, you're never really going to run an actual business.”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts

See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• You’ve got to have a balance of members if you want to grow your school. You need to be signing up more new members than existing members leaving but this can be hard at scale. So you need to understand the reasons why some people leave and how you can improve the onboarding experience and increase retention.

• Retention starts at the beginning and this can be achieved by pre-framing the onboarding of new members. Aim to provide your members with a roadmap of what they will achieve within your school, identify the skills and personal development at each stage and help them understand the full customer journey.

• If you provide world-class customer service and create world-class experiences for your members you will retain more members. It’s important to focus on how you make your members feel because if they feel at home, happy and that they're learning and developing then your members will want to stay.

• Recognising your members with personalised events, grading and workshops is key to building an excellent customer journey and using your CRM system to communicate regularly with your members helps the mto feel engaged, loved and part of your martial arts family.

BEST MOMENTS

“It’s good bringing new members into your school but not if you’re losing them in the backend.”

“You can't save everybody but you can plug some holes in a leaky bucket.”

“The customer journey is essential to attracting members and parents that are confident that their kids will develop at your school.”

“The world-class customer service and experience that you create is massively important.”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts

See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• Having the belief to achieve the goals you set out in your school is essential to success. You need to map out a step by step plan, focus on them and believe that you will reach them. Belief in results makes you believe in your actions and that will increase your ability to achieve your goals.

• Fears will stop us and it’s often false evidence appearing real. To overcome fears you need to take on new goals that scare you, challenge yourself to new things and believe that you will beat them. It’s only by overcoming our fears that we can conquer it and move forward.

• We’re all creatures of habit and bad habits hinder us from achieving the things we want. Good habits move us closer to our goals and if you can do something enough it becomes a habit and without you knowing it, you’re creating them every day, good or bad.

• Block out the negative opinions of others and focus on the opinion you have of yourself. Surround yourself with positive people that aren’t going to put you down or hold you back from achieving your 2022 goals.

• Courage is stepping out of your comfort zone, into the fire and into new challenges that will propel your martial arts school forward. That’s where discipline is important in business, to get out of your comfort zone and to push yourself forward into things that you don’t want to do but are fundamental for growth.

BEST MOMENTS

“Belief is acquired by action.”

“Fear is false evidence appearing real”

“Every day good habits or bad habits are formed”

“Surround yourself with people who don't drag you down but pull you up.”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts

See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• Changing the way you structure your school, transforming classes into programmes. Programmes give your member a clear route of progression and help them work towards the desired outcome.

• By investing in beginner, intermediate, and expert level 12 month programmes you will be able to upsell your members onto the next programme and increase how long they stay with you. People seek progression from one programme to the next because it’s the next logical step and helps them grow and develop.

• A leadership development programme enables your members to grow, and evolve into becoming leaders, teachers, coaches and assistants within your school. Programmes can help to develop many more skills outside of martial arts.

BEST MOMENTS

“Aim to offer 12-month programmes instead of individual classes. Programmes offer development and directly solve the needs of your members”

“Programmes are hugely different to classes and they’re much more powerful.”

“We have three levels of programmes, Kickstarter, the accelerator programme and the black belt development programme.”

“Shifting your focus from classes to programmes changes your philosophy in your school.”

“Having your junior leadership program in place is massively empowering.”

VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts
See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• There’s often a fear around selling in the martial arts industry as for members it’s most likely a hobby. The fear comes from rejection and school owners don’t want to have awkward conversations, close a deal and become a ‘sellout’ but with the right mindset and energy selling becomes easy.

• Learning the art of sales enhances your life in business. Selling your world-class service doesn’t make you a sellout, it makes your business money and helps you grow.

• If you’re passionate about martial arts you can sell from the heart and selling actually becomes serving. Selling starts with being interested in a human being, trying to find out what they desire and finding a solution for them. When you understand this you never have to sell because you’re always serving.

• The serve sale close formula teaches you to start a sale with world-class service. In martial arts schools the sale takes place on the mat, you’re actually selling the experience, you’re building a rapport and you’re serving them at the highest level.

• Retaining existing members is also a sale based on service you want to keep your members engaged and sold on the next logical step to progress their martial arts.

BEST MOMENTS

“Your energy is massively important when selling.”

“If you fear selling, you will never sell.”

“Selling is actually servicing your clients”

“Instead of selling, just aim to have a beautiful conversation with someone”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts

See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• Putting the right systems and operations in place you will generate more money and freedom and your business will be able to be run quickly and smoothly by your team.

• The right systems can revolutionise your martial arts school. Sales systems help you track revenue, customer service and marketing systems help you communicate with your members and generate new leads. Recruitment systems will help you to build your team and onboard new employees.

• Too often peoples systems are in their heads and on simple spreadsheets, CRM systems help to automate processes and digitise all of the things a school owner is keeping locked up in their head.

• If you’re reactive in your business approach you’re not following a system. Great systems are automated processes that make key functions in your business earlier.

• A CRM system is like having an employee that can automate communication to your members, automate payments and give you an income projection for your business month on month.

BEST MOMENTS

“Systems run businesses and people run the systems.”

“There's a few systems that you need. Number one is definitely a sales system.”

“Systemising your business will allow you to grow and evolve.”

“If you've not got a CRM system, get one and go through the pain of learning and it will be the best decision you’ve made to help your business.”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts

See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• It becomes easier to sell and gain more members when you have a packed timetable of popular classes and you can diversify the types of classes later on, you need to smell what sells and teach the popular classes in the beginning to build your school.
• People don’t care about titles or achievements, they only care about the service you’re providing them. Focus on changing their life through world-class service and you will grow your martial arts school.
• To become a much bigger school you need systems and operations. Building a world-class martial arts brand with excellent service is great but you need systems to scale. Members need to be able to book onto classes online, owners need a CRM to track customers, revenue and successfully community with students.
• You need to have a vision and a purpose because when you’re clear on that you have the reason you need to create your own reality and drive your business forward which is essential to motivating your staff to bring in more revenue and produce an excellent service to your members.
• Always focus on yourself and what you're giving back to your students rather than what everyone else is doing. Aim to look at others that are doing well and add to your school to improve and grow.

BEST MOMENTS

“If you build it, people will come.”

“I decided to switch my method of teaching and sales picked up, I was selling more and more.

“You need to smell what sells, teach what’s popular and add on the other stuff later.”

“When people have graduated to black belts we’ve then put them into other programmes and now they’re all teaching”

“Not having systems in your school from the start is a massive blocker when it comes to growth”

“Too often martial arts can be a secluded world where you feel alone.”

“Money is to have the freedom to spend as much time as you want with your family.”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts

See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• One of the most important skills in generating revenue for your school is the language that you use. Too often people at the top of their game in the martial arts world know little about sales and the money that’s in the industry

• There's a stigma attached to sales in martial arts, but It's massively important to the stability, success and longevity of any business. If you want to grow your business sustainably, create a legacy and lasting wealth for your children you need to embrace sales.

• The illusion is that you have to sellout to earn a lot of money when in reality all you need to do is learn how to sell. You can increase your sales without having to reduce the standards in your school.

• Selling is a skill set just like martial arts and people are investing in your programs to get a result. You can create opportunities within your school for sales such as workshops, events, merchandise and courses. It’s simple to create and the natural next step for your members.

BEST MOMENTS

“Selling is seen as this dirty word, this sellout word, but it doesn't need to be.”

“If you can learn to make money within your martial art school whilst also providing a world-class service and teaching outstanding martial arts, you can be a millionaire.”

“Keep learning, developing, and growing, and you will become a black belt in business.”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

G Force Martial Arts

See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

Every single person on the planet has the ability to achieve anything that they choose and the difference is the mindset around that. There are two things stopping you from taking your business to the next level and that is belief and fear.

We're all the same. We all breathe the same air. We all bleed the same colour and we all have 24 hours in the day. The difference is in our lifetime and what gets us from where we are right now to where we want to be is all mindset. It’s the common link among all like-minded and successful people.

How do you form a belief? Belief is repetition and by repeating something often enough, you will become it. To build your belief you need to do one thing every day that scares you.

Fear is not real, it is false evidence appearing real. We are only born with two fears, every other fear is just borrowed from experiences and the people that we serve. The only way to overcome fear is to meet it head-on and feel the fear and do it anyway.

Have the mindset that you never fail. You have a win or you learn and if you’re making a decision to feel the fear and do it anyway how much more successful would you become?

It’s in moments of decisions that you create your destiny. Fear and disbelief will always be there as it’s fundamental to our growth, to our belief systems and for us to move to that next level in our lives. You have to make decisions and take action because once you take action, you'll feel free.

BEST MOMENTS
“Mindset has been the biggest fundamental shift in success for myself as a martial artist”
“You can remove fear by jumping into it and facing it head-on.”
“The most important story in the world is the one you tell yourself every single day.”
“Inspiration comes from within and is also borrowed from others’ success.”
“If you're growing, you feel alive.”
“We're winning, we're learning, we're growing, we're evolving and that's what life's all about.”

VALUABLE RESOURCES

The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.

CONTACT METHOD
G Force Martial Arts
See omnystudio.com/listene

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• You may face challenging times in business, and could even lose everything you have worked for. Losing everything you had and having to rebuild everything from the beginning again is a challenge that will make you stronger. Strengthening your business through a pandemic is a huge achievement. You have taken your business to a new level through the hardest time many entrepreneurs will have ever faced.

• Having people in your life who are direct and honest with you can help motivate you. You need to have people pull you up in the right direction rather than holding you back by trying to protect you from failure. When something feels right to you, you will know and you will run with it.

• Having people on the same level as you or slightly further ahead than you can help inspire you. Discussing your business with others in a similar industry can help you identify areas of your current model that need tweaking. Having people identify areas of your business model that are excelling can be really motivational, and give you the confidence boost you need.

• Surround yourself with positive and like minded people in all aspects of your life. It doesn’t matter what class or sport you partake in, you will always be surrounded by people who want to do the same thing as you. By being around people that understand your passion as a business, this will help you streamline your business and excel.

BEST MOMENTS

“I very quickly went through the ranks within the fight team.”

“It was pain like i’ve never felt.”

“This felt right.”

“I probably would have had a full on meltdown in lockdown if it wasn’t for this.”

ABOUT THE GUEST

Carl Denne Founder and Chief Instructor of HKA, I have been teaching kickboxing for over 20 years and running HKA since 1998. At Hastings Kickboxing Academy (HKA), we have put together different programmes for children, teenagers, and adults to help with their development, general fitness, and confidence. All while increasing their strength, performance and building their self-esteem. HKA is a family run business dedicated to the community. We give our time, experience and knowledge back to our students and help them become the confident leaders of tomorrow.

VALUABLE RESOURCES

Facebook Business

Gordon’s Book

Gordon’s Website

ABOUT THE HOST

Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age.

In 1998, in the midst of his competitive career, he launched his own dojo, which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry.

He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

CONTACT METHOD

Gordon’s Facebook

Gordon’s LinkedIn

Gordon’s Twitter

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• You have to learn to accept bringing new ideas, embracing new techniques and listening to what parents want. The parents do not care less how many championships you have won or your trophies they care about what you can teach their children what other people can’t.
  
  
• To be disruptive takes courage. It takes courage to start up a franchise and it takes courage to not be a black belt in order to teach. As long as you are a great teacher, you can teach. It is always about giving people what they want, if you give people what they want, they will buy.
  
  
• Learn the value of branding, PR and marketing. You can be the best martial arts teacher in the world, but if you haven't got members to teach in the first place you have got a serious problem. Unless you can sell, build a market and build a brand then you are not going to attract new clients.
  
  
• If you are going to build a startup these days, you have a choice. You can either associate yourself with people who are already established in the industry and follow the model, or you can figure it all out yourself. Stay childlike and stay hungry for success.
  
  
• If you change someone's life, you will get a reward for doing that. Making a difference in someone's life will ensure you get payback over and over again, whether that be helping people in Martial Arts or all other areas of their lives.
  
  
• You only need so much money in life. Life is about helping other people in whatever way that you can. As long as you have a roof over your head and food to eat, you are all set. There are only so many cars you can buy and holidays you can take in life.
  
  
• With the financial hit of the pandemic, you have got to bulletproof your finances so that if a recession comes around again, you have got yourself into a position where you do not have to worry about money. Ensure that you have the things in place so that you can provide for your family and leave your legacy behind.

BEST MOMENTS

"I always go with what's in someone's heart"

"For me, I just wanted to be a martial Artist"

“I just loved kicking people in the head.”

“The younger you are the hungrier you are for success.”

“There is no romance about finance.”

“We’re all very vulnerable creatures.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham
• https://www.mattfiddes.com

ABOUT THE GUEST

Matt Fiddes is one of the most respected experts in the international world of martial arts and fitness. Matt’s achievements have seen him honoured at the highest level, after being inducted into the UK Martial Arts Hall of Fame and presented with the prestigious ‘Martial Arts Superstar Award’. He is a 7th Degree, Black Belt Master, in Tae Kwon Do and holds Black Belts in Kickboxing and Kung Fu is now one of the most in-demand personal trainers thanks to front covers and interviews in newspapers and magazines worldwide. He has numerous celebrity clientele including actors, supermodels and singers. Undoubtedly Matt’s biggest client was superstar Michael Jackson. Introduced to Matt by his close friend Uri Geller, Matt was Michael’s personal UK bodyguard for over a decade before his tragic death in June 2009.

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• It is really important in these times to focus on mindset and being a winner. Without a winning mindset you are not going to win. Winning is not about having the most money or the biggest business as that is not where happiness lies, it is about winning in your world.

• Everyone is winning in life because they are alive. Unless a human being changes their perspective on what winning means to them, then they will always be chasing something different. They will always be looking towards the future rather than living in the present.

• The word ‘win’ is an acronym for ‘what’s important now’. We’ve all got 24 hours in a day, the trick is what you do with it. Look at what is important to you right now and what you need to focus on to get you where you want to get to.

• Follow one course until you’re successful. Choose the course you want to go down and have the discipline to see it through until the end. Focus all of your energy on that goal and do the best job you could possibly do to help you achieve it.

• Daily habits create your reality. Focus on your daily habits of a winning mindset and go forth and create the dreams, goals and aspirations you have. Everything that you want to achieve is in the palm of your hands and nobody else's. It is not that other people are lucky it is that they are extremely focused.

BEST MOMENTS

“If we’re always going to judge ourselves against other people, we’re going to push ourselves away from us, the real being, the person that we are.”

“Happiness for me is winning.”

“It is really important that you’re happy with the simple things in life”

“Start with gratitude, be thankful that you’re here and really set your state in the right way to move forward.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• YouTube is owned by Google and therefore it gets ranked highly on the Google search engine. YouTube is also the most used video platform and is a popular choice for people who want to learn new skills quickly and cheaply.

• Since Lockdown 1.0 many martial arts club owners have decided to produce free Zoom content as they did not envision the lockdown to continue for this long. You can utilise YouTube to create free content which will eventually lead more people to your services. You can also charge for full lessons by providing them with links to unlisted videos.

• The most important element of your YouTube channel is your average watch time. This is how long that somebody stays and views your video. When you have good watch time on a video you will get ranked higher, even higher than older channels. Newer videos often rank higher than older videos because it is more recent content.

• YouTube has now introduced YouTube Shorts, a platform similar to TikTok. You can upload 60-second clips to your channel. If you do that every day for 30 days your channel will gain momentum and grow tremendously. People are currently loving shorts and therefore this a great way to boost your engagement.

• YouTube has three types of metadata; Title; Description and Tags. Tags are short keyword phrases about your video which will give YouTube an idea about what your video is about. Tags mainly work during the first 24-48 hours of your video being live. YouTube will then see how people are responding when they watch your video and this will decide how to rank it.

BEST MOMENTS

“This is the perfect opportunity.”

“The longer you can keep people on your video, the more YouTube is going to pump you out in front of more and more people.”

“You are going to blow up your channel.”

“Have people click off Facebook and onto YouTube.”

“Having great content increases watch time if the key.”

VALUABLE RESOURCES

Facebook Business

Gordon’s Book

Gordon’s Website

ABOUT THE GUEST

David Walsh is a YouTube educator who has helped millions of creators and businesses do YouTube better.

https://www.youtube.com/user/DavidWalshOnline

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, amid his competitive career, he launched his dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Contact Method:

Gordon’s Facebook

Gordon’s LinkedIn

Gordon’s Twitter

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• It is really important to look at how you as a leader develops in your business. Ultimately if you are not right then your business will not be right. When you are facing challenges and not feeling motivated you may notice that it negatively affects your business. Every single day in your business is of huge importance, it is the building blocks of what you may aspire to have.

• The language that we tend to use needs to change, not just in our minds but out loud too. Stop using the word ‘tried’, when you say that you have tried something you are giving yourself an escape route. Change your mindset to believe that there is no ‘try’ there is only ‘do’.

• There are many times when you may have said to yourself ‘I can’t do this’. Change your outlook and your mindset to ‘I haven’t learned this yet.’ When you catch yourself saying these detrimental words you cut off the possibility of you achieving something. Instead of thinking you can’t do something, look at what you need to learn in order to be able to do it.

• There is no limit except the one that you impose on yourself each and every day. We must guard the garden of the mind because whether you think you can or you think you can’t you are absolutely right. It is only what we believe is what we will achieve, the question is what do you believe? If you are positive and believe in what you are doing then you will achieve whatever you put your mind to.

• We have to be really careful about what we are saying to ourselves. It is really important to change the language we are using, say things such as ‘yes I can’, ‘I will’ and ‘I must.’ Set yourself goals to commit to and tell yourself that you will achieve them. The positive messages that you are feeding your brain with are really important to both your personal and professional success.

BEST MOMENTS

“Every day we are battling ourselves, each other and our minds.”

“You are the leader of you.”

“It is that negative story that will create that negative outcome.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• You either sign up for the recession or you don’t and that is entirely your choice. The reality is your mindset will outstrip any recession and if you work on growth through a recession then you will come out ten times stronger. It doesn’t matter what kind of industry you are in, the objective is to market and sell through the recession.

• You have to have the belief in yourself to be able to pull yourself forwards in the upcoming months and yet be able to smash through this recession. The aim is to not only survive but to absolutely dominate and thrive in these times where great opportunities are presenting themselves.

• Follow up on old leads. Those who have shown interest before or who have perhaps utilised free trials are a great source of free marketing to you. Make contact with anybody who has engaged with you or your company over the last twelve months. Utilise social media platforms to reach them and advise them of your new programmes and packages.

• Talk to other local businesses about how you can help each other. Perhaps you could come up with an arrangement whereby they promote your business in exchange for you promoting theirs. This is a free marketing tool as it allows you to infiltrate their network. The more you connect with other companies the more data and potential customers you can collect.

• Give your services to other people. Look into Facebook groups and local community groups (e.g. weight loss groups) whereby you can offer your services to help people. Offer your services for free to give back to people, if you want to get you to have to give. The participants will then experience what your business has to offer and are therefore more likely to sign up for the full package. This costs you nothing, bar your time.

BEST MOMENTS

“I truly believe that where we are right now is going to be the greatest time for our business.”

“We need to be so focused on the possibilities, on the potential and on the opportunities that lie before us so that we’re not scrimping on marketing.”

“You’re not going to grow if you’re sitting there stagnant. If you want to grow you have to go.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

There isn’t. But according to Gordon, the baseline is the same for everyone—the first box that needs to be ticked is about introspection. Are you really ready to serve other people? We must look internally first. Because when we feel confident with ourselves, it emanates outside.

Today, on the latest episode of the Martial Arts Business Podcast, we learn how to be true to ourselves and be attractive. What does Gordon mean by this? How does this help people enrol in your martial arts school? Tune in now to know the answers!

KEY TAKEAWAYS

• You have to be attractive. Not the be-pleasing-on-the-eyes attractive kind, but the have-complete-set-of-skills-to-sell kind. You need to build yourself up before you show yourself (and your products & services) to other people.
• Law of Attraction. It’s always about the energy you put out. If you give them those half-baked muffins, then most likely, as soon as they eat it, they’ll spew it out. Prepare something that you yourself are excited about and enjoy.
• No matter how elegant you dress up or how thick the air the perfume you surrounded yourself with, people can still see what is inside of you. Customers are expert readers; never underestimate them. And if it happens you deceive one, it would be hard to fake it till the very end since it wasn’t truly you who they trusted.
• Invest in yourself. Give it all for personal development, because it will have a domino effect on your external activities.

BEST MOMENTS

• “You are the person that will make you happen or fail.”
• “Look in the mirror and be truly honest with yourself.”
• “The story you tell yourself is what it really becomes in the real world.”
• “What do I need to do different? What do I need to reshape myself?”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

The first step in getting back your freedom is to ask yourself: What am I doing every single day in my business? Then, it’s time to list down your answers—every single thing you do every minute of every single day should be jotted down! This will help you determine what tasks are to be leveraged and not.

Discover more about this and how this can help when you listen in!

KEY TAKEAWAYS

• • Religiously account for everything that you do every single day in your business. Use the diary to compute how many hours are wasted. Try exchanging them with more valuable tasks.
  • Listing everything else down is extremely valuable. You can clearly see what is and what isn’t working in your martial arts school. It can be a great help to you in making the right decisions.
  • Most likely, some tasks are meant to be leveraged. We feel drained after work because sometimes, work isn’t really at par with our capabilities and expectations. It’s either you know for yourself that you can do something much better or there is someone out there who can do it much better than you.
  • There will be more important things that you can do with your time. Let others do the less important tasks of yours—like the operational and administrative tasks.
    • Have you thought for yourself that maybe you aren’t really busy? you just don’t use your time wisely?

• Choose freedom. Leverage other people, so you can have your time to think more about how you can grow your business.

BEST MOMENTS

• “Having choices is very important.”

• “Time is one thing that we can’t get back.”

• “Most people spend a lot of time on little things that compound over a period of time which are not productive.”

• “Get very clear on the things you dislike in your business, on what you’re battling in every business, and on what you want to get done.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

Gordon has his marketing conversion funnel that he uses in his MA school. In this episode, he dives deep on its benefits and the levels included in it. There are four parts of the funnel. From top to bottom, they are: attention, prospect conversion, serve, sell & close, and last, service.

This is a very strategic tool that dojos can utilise. We’re in a tough time right now, let’s ensure our presence is bigger than ever. Discover more about the martial arts marketing conversion funnel today on the Martial Arts Business Podcast.

KEY TAKEAWAYS

• Attention – Marketing Online & Offline, Communication
  • Send email newsletters and post quality content regularly on your social media platforms. These will give visuals to your company.
  • Communicate with previous and current clients, aside from the new prospects. You will never know who might need your services again.
• Prospect Conversion – Talk, Engage, Communicate, Build Rapport
  • Once you get their attention, there’s a possibility that they’d ask for more information. Grab the opportunity to be presentable during this recruitment process. Engage and build a strong rapport with them. First impressions last in the business, remember that.
• Serve, Sell, Close – Service, Classes, Experience, Value
  • If they decided already that they want to try your service, then congratulations on that accomplishment! But before patting yourself on the back, ensure that you CAN and you will give them a great service. Make it memorable and worth their time and money.
• Service – Talk, Engage, Communicate, Build Rapport
  • Provide an excellent service so you can keep them, and gain more! Most likely, it’s from them that you’ll get great feedback and reliable recommendations.

BEST MOMENTS

• “People are consuming content at a faster rate than ever.”
• “We’re in a busy world. We have to remember that people don’t take actions right away.”
• “Their marketing gets attention and triggers an inquiry but what they don’t do is log the inquiries of everybody.”
• “Your business starts from the attention you get, the marketing, and the exposure to your brand.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

Key Takeaways

• Zara has been in martial arts for over twenty-five years, opening her first academy in 2007. Her passion lies now in teaching, as well as acting as a stunt performer in TV and film.
• Having a team behind the scenes who work from the same page, and who recognise the goals of the business, is invaluable to any academy.
• Video is Zara’s primary form of marketing now, and mainly shot using mobile phones.
• Video creates a greater sense of trust between the content creator and the viewer.
• People can be scared away from video as they feel as though they have to be the star. But this isn’t the case. Get creative! Find different ways to tell your stories.
• Similarly, people can be daunted by the editing of video. Zara has made it her mission to teach the many simple ways of making your videos look astounding through simple, easy-to-learn means.

Best Moments

‘Video goes deeper. You create a deeper connection with people’

‘People know what they like because they like what they already know’

‘Connection is what people want now’

‘If I can do this, then people out there definitely can’

Valuable Resources

The Martial Arts Business Podcast

Zara Phythian Instagram - https://www.instagram.com/zaraphythian/?hl=en

Double Take App - https://apps.apple.com/us/app/doubletake-by-filmic-pro/id1478041592

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Gordon shares great advice on essential business steps that should be part of any Martial Arts school’s process and routine daily, weekly and monthly to build business growth.

If you are starting out or wanting to grow your business these 5 business essentials are the elements that together are all you need to grow successfully.

This is a great episode packed with valuable content for any Martial Arts School Owner, listen in and find what the essentials are and why they will work.

KEY TAKEAWAYS

Promotion

There has never been an easier time to promote your business with the emergence of social media.

Promotion results in awareness that means people start to ask questions about you and your business and brings the opportunity to serve.

People will access your social media to help them make a decision about whether to get in contact with you.

Serving

Serving at the highest level is finding out what they want, what is the reason they have got in touch?

What people want is more important than what you want to give them.

Serving is about helping people get what they want not what you want to give them.

Selling

Selling is the teaching, the service and the communication. It’s what you do, the environment, the way you are and the rapport you are building.

Being good in these areas with systems, processes and great communication is effective selling. It’s all about how the experience and interactions make your prospective student feel.

Closing

The closing is the point at which you bring people into your school, where they commit to a course of action. They’ve experienced your classes; you know what they want and they’ve had a great experience so it’s important you close the sale. It’s a learnt behaviour and you need to get good at it.

Connection

You need to continually connect with your members, students and extended community such as the parents of students. Connection is a powerful part of retention for any Martial Arts School.

Its connection at a human level and creating a connected caring community.

People want to be part of something so building connection and community will cement all the elements of your business together.

BEST MOMENTS

‘You need to be out there so much that you are the first person they think of when they want to buy’

‘Assume they are going to want to join your Martial Arts School and be confident in your service being the best’

‘The more you connect with people, the more you will retain’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

In this week’s important episode, Gordon talks you through the factors that might be inhibiting your own growth, and issues a challenge that may change your entire life.

Key Takeaways

• Without change we cannot grow. Fear keeps us rooted to the spot for much of our lives. But true development only comes when we embrace the new, and move towards it.
• It’s very easy to stay in our comfort zone, as it is usually the safest place to be. But this static through-line never leads to growth.
• In martial arts, Gordon often sees schools slowly deteriorating over time, as they are not led by people with vision. They seem to be stuck in the same mindset as they were when they began.
• The constant input in our lives, whether through literature, podcasts, or even through the company we keep, is the fuel that fires our creativity, and subsequently our desire for change and growth.
• Look at the results in your own life. Look at what you achieve in business and life. Are you happy with everything? What could you change in order to make those results and achievements perfect to you.
• People can often be negatively affected by those who change and grow. It’s important to not let this negativity affect you. Embrace the fact that you are developing.
• It’s fine to ask for outside help in order to change. Identify the things that need to change, and if you need to ask for help, then do it!

Best Moments

‘Change needs to happen’

‘We’re living in a world of fear’

‘Without change you can’t grow’

‘I’m changing every day!’

’The definition of insanity is doing the same thing and expecting a different outcome’

‘Part of this is being brutally honest with yourself'

Valuable Resources

The Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Gordon has a wonderful tip for all you Facebook users; one that’ll help you to boost your school’s visibility in no time. It’s simple, quick, effective, ingenious, and best of all free to use. Listen in on this week’s show to find out what it is...

Key Takeaways

• Facebook’s algorithm loves a share, a like/love and a comment. All of these engagements have a points value to them, that contribute to the algorithm.
• Facebook uses its algorithm to determine whether a user has engaged with your content previously in any way. If they have, your content will be better served to that user.
• The reason the same people seem to Like and Comment on your posts again and again, is because of the algorithm. The more they engage, the more they’ll see your posts.
• A thought-provoking topic, boosted to your fans, will kick-start engagement. This will, in turn, cause your content to be seen by your fans.
• Post a picture of the children you teach, lined up in a row, and then message your users to tell them to interact with the pictures of their children. Once the parents have commented about how much the school means to them, you can change the headline of the post to a more ad-centric one, in order to turn their comments into testimonials.
• Competitions are an easy way to get your fans to engage. Offering a prize in exchange for likes and shares will get those fans clicking in no time!

Best Moments

’This tip will help you to think about using Facebook a little differently’

’Sharing is massive!’

’The reason they’re not engaging is because they can’t see it. The reason they’re not seeing it is because they’re not engaging. It’s crazy!’

‘It’s understanding the algorithm and the way to play the game’

Valuable Resources

The Martial Arts Business Podcast

Bullied To Black Belt

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• It’s important to get back to people and following up on things you do. Keep following up persistently.
• Keep engaging with people who haven’t engaged in a while and ask them questions because you’ll find you’ll gain clients from visiting old leads.
• It’s your job as a business owner to get people to reply and to get people interested in your business.
• To serve you’ve got to be interested, chase and let people know about your business.
• You will leave a ridiculous amount of money on the table by not chasing and following up leads. You don’t need to do his every day but make sure you ask them open questions every once and a while.
• You can resurrect people who have previously been in your inbox that haven’t yet joined your club.

BEST MOMENTS

‘Test and see what’s working’

‘Keep following up just to get a reply.’

‘People don’t know how good you are unless you show them’

‘The fortune is in the follow up’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

In this very special episode, Gordon is talking all things Instagram with expert, Chris Taylor who talks about his unorthodox Instagram journey, and the ways in which you can use it to energise and grow your business and brand.

Key Takeaways

Chris’s Instagram journey was somewhat unconventional. Instead of only documenting his success, he also showed people the failures, which drew people in, eager to see the entire entrepreneurial business journey up close for once.

There are over 2 billion active users on Instagram, which means that your target audience is definitely there somewhere.

Engagement is the fundamental key to Instagram success. People like to think that you are accessible, so interaction is vital to growing and keeping your audience.

Chris has adopted a back-to-basics approach to Instagram education that takes in three key areas: Account growth, content, and monetisation.

Instagram’s many features may seem overwhelming at first, but by using it each day, and developing your muscle memory for the network, you will eventually develop a natural ability to recognise which feature fits the content you are creating.

Account growth comes through targeting the customers who fit your message. Make sure you use locale targeting, and get yourself in front of them whenever possible.

Content is all about regular documentation of your day. Keep documenting and share often. Instagram content is dominated by stories, so build your story each day.

Try and grow your account by interacting with ten new people a day. Interact and build a conversation. Try and add ten to fifteen new pieces of content each day. Show people that what you do is world class.

Best Moments

"Simplifying Instagram to make it profitable for your business”

“I wanted to be different and show people that crap that goes on”

“You’ve got to understand whether you can actually help them”

“This is a pull, not a push”

“Content is dominated by stories”

“We’re in a world now where if you don’t ask, you don’t get”

Valuable Resources

The Martial Arts Business Podcast

Martial Arts Business Mastery

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Over the years Gordon has been anti paying in full for a year’s membership for a number of reasons but he’s come to realise you can do this in a very congruent way in your martial arts school.

In this episode, he shares how the mindset of customers has changed and why Martial Arts Business owners need to adapt their strategies to meet changing mindsets and continue to serve their customers well.

KEY TAKEAWAYS

• We know as Martial Arts teachers people are different from how they were 5 years ago, we are much more a pickup and put down society.
• Now you are battling parents mindset where they think it’s ok to start something and then quit.
• The reality is people are very flippant and very up and down, as school owners, we have to think differently.
• We don’t have a world of winners anymore and it’s a problem.
• Most Martial Arts schools have people leave during the year because of the current mindset of people.
• If all your customers paid in full with a discount for doing so then you would have fewer people leave or find excuses to not attend.
• If you were able to get all your clients to pay in full you would need to be disciplined about paying bills for the year and putting aside the money for wages and other commitments.
• Is paying in full a bad idea? No, but it’s all about what you as the Martial Arts business owner do with the money and your discipline.

BEST MOMENTS

‘It’s easier to not quit if you’ve paid’

‘It’s such an exciting time to be part of martial arts’

‘It’s about trying to serve your customers’

‘Many people have had an issue with the “paying upfront with a discount model’’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

We can’t sell when we don’t believe in what we’re offering. Believe in yourself, your talent, your services, so they could also believe in you—therefore, enrol in your MA school!

In this episode of the Martial Arts Business Podcast, Matt Elwell, the ultimate expert in making sales and closing deals comes back to the hot seat just to say, “Believe in yourself!” That’s right, quite basic, if we’re being honest, but it’s the most difficult and complex thing to do, especially if we lack confidence and refuse to defy the norm.

Your martial arts business can compete with others and excel to the very top…believe them. Tune in as Gordon and Matt share some great point regarding this topic. They also discuss topics around pricing, MA training, and many more. Tune in now!

KEY TAKEAWAYS

• 50% of all trainings revolves around your mindset and a set of beliefs. If you believe that your talent, your service, is worth the price you presented, then there won’t be a problem, since people can see that you believe in yourself—people buy that.
• Being certain on what you can do for yourself and for your clients can go a long way. People trust you easier when they see credibility. Let your belief drive them to cling to their own beliefs.
• Matt advises that you choose a pricing range that works for you. It is only then that you tweak it for maybe a chosen few people for a limited time, if it becomes difficult to operate. Always make people believe that what they’re investing in will result in their career or personal growth.
• Also, in for your team to perform their very best, they have to feel that you believe in them. Encouragement and understanding are important since they’re with you on your journey to grow your martial arts business.

BEST MOMENTS

• “The downside of having inherited beliefs is we never challenge them.”
• “We have massive value but pricing it is a huge problem.”
• “When you carry that level of certainty within you, and someone challenges you on it, you’re up for being challenged.”
• “Repetition is the mother of all skills.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE GUEST

Matt Elwell, CPLP, is the Co-Founder of The Elite Closing Academy, the No. 1 authority on Possibility Thinking, and the Creator of “Open With A Close.” He has been in sales since he was 17, and he has also run his own seven figure business. Right now, as a Possibility Coach, has been mentoring people on how they could grow their business by learning the skill of closing.

• The Elite Closing Academy - https://www.eliteclosingacademy.com/

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

Gordon joined by two extremely wonderful human beings who share their strategies for LinkedIn and YouTube

Sam Rathling is phenomenal at driving traffic to your platform and has been teaching LinkedIn for over ten years specialising in helping small businesses and corporates to generate leads from the LinkedIn platform.

David Walsh is a ‘YouTube extraordinaire’ who has a background in martial arts winning medals all over the world before creating the biggest taekwondo production company in the world. He now works in the YouTube space and currently has 200,000 viewers.

This episode is packed with value and has some great advice on how any Martial Arts Business owner can generate leads from LinkedIn and YouTube.

KEY TAKEAWAYS

LinkedIn

Most MA schools are using Facebook, your competition is doing the same thing as you

Observe the masses and do something different

If you want a competitive advantage and to not pay then LinkedIn is the way forward.

If you are looking to get kids into your school then heads of schools in your area are not hanging out on Facebook they are hanging out on LinkedIn

Linked in is the most effective place to gain organic reach but you must have a good profile and look the part and then it’s about building your network.

LinkedIn is a very different platform and is a massive opportunity for Martial Arts Business owners.

YouTube

If you produce great content then your presence can grow organically.

Anything you want to film can be done using your phone and it’s important to focus on good audio.

If you want to find out how to do anything you go to YouTube

If you post videos on YouTube it will help people to see what your Martial Arts school is like.

Be consistent in your posting and share great content.

It can be helpful if you have a series of videos that people can move through.

BEST MOMENTS

‘LinkedIn is the perfect place to target the people who have a gatekeeper in place at work’

It’s about thinking differently’

‘We forget that people on LinkedIn are a different demographic’

‘If he’s not watching your video whose video is he watching?’

VALUABLE RESOURCES

Martial Arts Business Podcast

Linked Inbound website

David Walsh YouTube

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Today on the Martial Arts Business Podcast, Gordon debunks all the myths you believe in having a staff. Hiring a staff isn’t a bad decision at all. In fact, it is the best and most beneficial decision you’ll ever make as you scale up your business. If you’ve heard before, no successful business has been built by one man alone… He needed help at some point, may the support be psychological, financial, emotional, etc.

So, start scouting for the right team members and recognise them as your big asset. Listen in to learn more.

KEY TAKEAWAYS

Mistakes that martial arts business Do:

• They think having a staff is an expense. It’s not; it’s an asset. Yes, you will spend money on them, but remember that they offer you more wealth, more freedom, and more leverage.
• They pay the least amount of money and expect the most amount of work. You get what you pay for, so if you want a high-performing individual on your team, then you must recognise and offer something equivalent to the value they offer also.
• They take on anyone who says who can do it without doing a background check and interviews. This is an absolute mistake, even for other industries. Check beforehand if they can do and adjust to your needs. Time and money would go straight to waste if we hire the wrong people.
• People don’t train them enough. New hires probably aren’t aware of the existing work culture. It’s your duty to train them and make them feel comfortable at the workplace, so they can perform optimally.

• Dictator Management. You got to inspire them to move on their own, not dictate everything at them.

BEST MOMENTS

• “If you’re doing everything in your martial arts school, you got a glorified job.”
• “Look at every staff member as an asset… they bring the money in, they give you more time, and they give you leverage.”
• “Building teams is fundamentally the hardest part of building a martial arts school.”

• “People want to go to work because of inspiring leaders.”

VALUABLE RESOURCES

• The Business of Martial Arts by Gordon Burcham

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

Every day is a new chapter in the journey, a new space to learn and Gordon shares the importance of being happy on the journey and the crucial elements that we should all aspire to develop as we travel through life and build success.

KEY TAKEAWAYS

• Celebrate - your greatest success is that you are alive, every hour is a gift. Many of us worry about the small things. You must focus on the right things
• Learning and education is the key to success - If applied knowledge is the key to success and everything that we do has been done before then we can learn from other people.
• Always give value - Everything is based around the value you give. If someone leaves your school it is because you haven’t given them the value they need.

• Being busy - You can be busy being busy but be a busy fool. It’s about working smart and being productive. Leverage your time through being busy and effective.
• Work harder on yourself - Work harder on yourself than on anything else. Work hard on all areas of your life to be a better person.
• Challenge yourself every day - Do something every single day that makes you step up and grow.

Challenging yourself will increase your confidence and self-worth

• You are the greatest asset in your life - You are the person who is going to make the shit happen, you are the asset you just need to learn how to do it.

You are the asset who will achieve your dreams.

• Take full responsibility for everything  - You must accept responsibility for what happens in your life

Everything is a choice and every day is about choosing whether to be successful when you take responsibility.

• Selling is serving  - We need to learn to sell so that we can serve more people. Learning to use great language to help people and serve their needs is a vital part of the process.
• Kiss it all - Keep it stupidly simple (KISS) The most successful businesses are simple

Look at things for what they are and keep life simple, there is clarity around being simplistic in your approach.

• You can’t change people or circumstance, but you can change you - You can’t change lots of elements in your life, but you can change your reaction to others, you always have a choice. When you become better and grow as a human being everything around you changes for the better.
• It’s absolutely all down to you - You can control you, but you can’t control anything else.

Accepting and embracing that your life is all down to you is empowering.

• Keep learning and growing and you’ll continue to succeed.

BEST MOMENTS

‘I hope in some way I’ve made a difference in your life; you allow me to live my dream because you listen to me – you have my absolute gratitude and respect’

‘You’ve always got to keep learning how to get to the next position’

‘It’s not ‘I can't do it’ its I haven’t learnt it yet’

‘Focus on the now, the gift we have right now’

VALUABLE RESOURCES

Martial Arts Business Podcast

The Elite Closing Academy

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Gordon explains how to enrol more students in this ‘must listen’ episode for any Martial Arts School Business.

People buy ‘the experience’ and customer service, Gordon shares in detail how you can provide these effectively building rapport and a relationship with potential new students. If you want people to know what you can offer at your MA school and enrol more students then listen in now and build your customer experience.

KEY TAKEAWAYS

• Lots of schools book people for a trial and do nothing else, but there is so much more you can do to increase your conversion rate and increase numbers at your school.
• A common reason for not showing up is fear and it’s vital to put in place a process that will nurture students.
• Make the call - Make sure a call is made to every booking building rapport and finding out why they want to attend, what are the reasons?
• You need to make sure you’ve answered all of their questions, lowering fear and building more certainty.
• End the call asking for 48 hours’ notice of rescheduling or cancellation, this encourages the potential new client to make a commitment to attend.
• Send the welcome video - This is easy to create and establishes a further connection as they now know who the instructors are and what the school looks like
• Messaging - 24hours before they are due to attend send a text message outlining how much you are looking forward to meeting them
• At the door - The first 3 to 6 seconds are vital, the meet and greet is the beginning of the customer experience.
• You must establish a connection as soon as they come through the door
• Introduce them to the team and then go through how everything works including a time table and outline of the pricing system prior to the class.
• Providing a price structure prior to the class enables the client to see and feel the value.
• When they are in the class if the experience and value are good then the pricing becomes irrelevant.
• Conversion - You’ve met their needs and wants, they’ve had a great time, they know the pricing structure and now you close the deal.
• If they don’t join it is because they have not seen the value, it's not ever because it’s too expensive or they can’t afford it, it’s because you haven’t shown them the value.
• People make excuses because of fear and it’s important that you help them get over those fears.

BEST MOMENTS

‘The objective of the process is to get them to come through the doors of your school’

‘Remember when you are teaching a class it's built around the needs and wants of the client’

‘If they have an objection, you must keep going back with questions to solve the problem’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

To become a better school owner, sales and closing are important skills that help MA entrepreneurs serve their customers more fully and change their lives.

When the sales process is clear, logical and optional for people that need what you do closing a deal becomes a pleasure.

KEY TAKEAWAYS

• I believe in humans and I believe you must sell and close with your heart.
• I connect logic and emotion to your sales process.
• It’s about using great language to help them make a decision they can’t make on their own.
• The place you are coming from is serving.
• Serving is selling, selling is serving.
• Before you can sell and close you have to understand why you are doing it - you’re doing it to serve more people.
• There is a ripple effect when you help develop and transform an individual’s life resulting in positivity for others around them.
• The best place to start is with your own journey and when you become a better person through MA you have a duty to share.
• I have a formula that I teach at my academy based on;
• Awareness
• Attitude
• Action through technique
• Asking powerful questions
• You have to challenge your mindset and thinking.
• You must have higher-level thinking and be professional and consistent in your sales process.
• It always starts with an attitude and understanding of what you are trying to achieve.
• Get really good at asking questions that begin with ‘what’ There is immense power in this question.
• How easy is it for someone to buy something they want? the important thing for you to find out is why they want it.

BEST MOMENTS

‘If it's not right for them it's not right for them’

‘2 important words ‘what else’ - the words that follow this will be the truth and you will then be able to serve them’

‘My language is at a much higher level now after working with Matt.

VALUABLE RESOURCES

Martial Arts Business Podcast

The Elite Closing Academy

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

In this episode of the Martial Arts Business Podcast, Gordon shares his own Martial Arts Growth Formula—L.E.G.I.T. It stands for Lead Generation, Effective Prospect Process, Great Conversations, Increasing Your Sales, and Total Added Value. All aspects are important so make sure you don’t miss a single one and you know how to handle each effectively.

If you’ve acted each part of the process, then you’re good to go! It’s now quick and easy to scale up your martial arts school. Remember that you can only serve someone if you know what they want, what value you can contribute to them. Every successful business starts small. Listen in how you can grow your martial arts business today.

KEY TAKEAWAYS

• Lead Generation. Create leads consistently whether it be from free or paid marketing—better if it’s a mixed of them. For every program you offer, there will be a way of marketing suitable for solely it.

• Gordon’s hot tip: Log even the inquiries in the customer relationship management (CRM) system!

• Effective Prospect Process. Check how many contacts and engagement have you made. How many are meaningful and can only be useful among those? What can be improved so we increase the number?

• Create connections and be clear on what you’re selling.

• Great Conversations. Effective conversations result in conversions. Assure them you’re the best option who can give what they need. Learn how they converse.

• Increasing Sales. You need money to make all you want to offer to your clients possible. Track your sales and projections. 
• Total Added Value. Create raving fans and followers. Always give your best in providing service. When they get more than they expected, they share that happy feeling with other people.

BEST MOMENTS

• “When you’re really clear about the process, you’ll be able to make a much more effective plan.”
• “That’s what business is about… it’s about squeezing it down. It’s about becoming more effective in the gaps.”

• “Create connection; create the rapport.”
• “It’s our duty to know what’s the logical next step for them.”
• “Find out what they need and give it to them.”

VALUABLE RESOURCES

• Business Mastery – Tony Robbins

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

He explains in-depth the elements and steps that must be fulfilled consistently to ensure you have a constant stream of leads for your Martial Arts School.

These are 3 obvious elements and simple but are you consistently doing them?

KEY TAKEAWAYS

• The 3 vital elements that must be actioned constantly are;

Leads

Customer service

Trials

• The most important part of any business is to get consistent leads. no business can survive without leads to bring new people into the school.
• You must have a good presence across various marketing platforms and these elements must be up to date.
• Make sure the marketing on any day is across varying services and that targeted programs are directed to where the potential clients are spending their time.
• To create the leads, you must make conscious decisions about what you are marketing and who it is targeting.
• You need to change offers and promotions every month in order to trigger the potential client to take action.
• Understand where leads are coming from and who you are talking with, to enable efficient tracking.
• Getting the lead is hard but when they get in contact with you they are making the first step, you must follow up.
• They contact you -then what?
• You need to create rapport, It's all about them and you have the first 3 seconds to make a good impression.
• You need to know why they are getting in contact how can you help them.
• The reality is, it is easy to get someone in your school if you know why and what they want.
• Serving your customer is about creating an experience, you’ve got to make them special because they are.
• You are feeding their need and giving them what they want
• If you are not getting the results, the results are telling you are not doing enough, so take more action.

BEST MOMENTS

‘Mixing it up helps them to engage with you because they keep seeing you’

‘Track and measure daily, you can’t wing it and every element needs to be constantly tweaked and adjusted’

‘Show them how they can be part of what you have to offer’

‘Have clarity around what you are offering and the options’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Gordon is live, in this episode, with 5 questions that every martial arts school business owner should be asking themselves.

The power of these questions lies in how they encourage great dialogue and inspire growth and development for moving forward in your martial arts business. Listen in and find out about the ‘5 simple questions that get great results’

KEY TAKEAWAYS

Great questions get great results, ask yourself ;

1. Who do I want as a customer?

What kind of person do you want to see in your martial arts centre, what is your demographic, what does that person look like, what are their values, what do they want?

Once you have decided on the type of person you want you will be able to target and attract those people.

1. 2. What needs to happen for them to buy?

What does your school need to look like? What should the environment and service be like?

What needs to happen to make a connection?

What do you need to change to have the right type of environment for the demographic you are targeting?

1. 3. What must happen to keep them buying and interacting with your school?

You need to continually innovate and create new services for your existing customers.

It serves them and provides more opportunities for them to buy from you. They want to buy from you, the more opportunities you provide the better you are servicing the customer.

1. 4. What  could cause them not to buy?

What could cause them not to join, not to buy your products, not to continue and buy courses?

Repeating the same thing could be a reason as all humans enjoy the attraction of new things.

Understanding why people may not buy will tell you what you need to change.

1. What do I need to change to attract better customers?

Change is about evolution - evolving and developing. If we don’t change we are going to get left behind.

What are we not doing now that we need to do to attract a better customer?

Quality attracts quality, people don’t buy based on the price they buy on the value they perceive it to be.

Understanding your customers is a great way to get clear on what you want, what you need, what must happen and what must continue to happen.

BEST MOMENTS

‘You’ve got to get very clear about the type of customer you want’

‘What do you need to do, to change, to innovate to cause them to want to buy from you’

‘From change comes change and if you keep innovating and evolving, improving what you are offering then you will attract the customers you want in your school’

‘It’s about making your business effective, optimising and maximising it’ 

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!  

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed  

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Mick, our guest in this episode of the Martial Arts Business Podcast, is the former ICO World Super Middleweight Kickboxing Champion. Today, he gets interviewed by his own mentor, Gordon, about the overwhelming development of his MA school in less than one month. He isn’t as business-savvy as others are, so it’s good that he knows who to approach and what to learn about in times of need. Discover more on how he could do all these through hard work and determination when you listen in.

KEY TAKEAWAYS

• When Mick opened his Martial Arts School, his initial motive was to use martial arts to help young people achieve self-improvement. He taught for over 30 hours a week, aside from planning events for both students and non-students.
• Despite not being knowledgeable with starting a business, he just went for it. He sought the help of his mentors and experts in the field. Gordon is Mick’s mentor.
• Mick, with the guidance of Gordon, could grow the number of his members to almost 200 in just a month. According to Gordon, it’s a big factor that Mick delivers whatever he hears and understands from Gordon.
• 2 Factors That Can Make Kids Consider Martial Arts:
  • How clear and concise information are they getting?
  • How good are the classes they are attending?
• World-class professional athletes must understand the business side of things if they want to build an academy and share their knowledge. In order to always provide the best training courses, know how to sustain and continue developing what you have started.

BEST MOMENTS

• “I had no clue what I was doing, but I just went had at it with lots of passion and commitment… massive action every single day.” – Mick Crossland
• “I’m going to do I love something every day, contribute, and I don’t care if I make.” – Mick Crossland
• “If you treat people well, they’ll stay with you longer.” – Gordon
• “You have to invest for success. You have to invest in knowledge and wisdom.” – Gordon

ABOUT THE GUEST

Mick Crossland is the former ICO World Super Middleweight Kickboxing Champion. His has over 30 years of experience in Martial Arts including kickboxing, boxing, Muay Thai & karate. Mick is also a professionally qualified Youth & Community Worke, a fully qualified Personal Trainer, qualified up to Level 3, and qualified up to Level 2 in nutrition.

• http://thecombatacademy.org.uk/instructors/52-mick-crossland

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

By examining his own legacy, and by reflecting upon his own experiences, Ivan came to the realisation that by instilling the core values and principles of martial arts into children, he could help shape a healthy, confident generation; one able to stand up to bullies not just for themselves, but also on behalf of others.

Key Takeaways

• Ivan began in martial arts as a child, attracted to the discipline and routine of martial arts training, dabbling in a few different disciplines and honing his skills over the course of his adolescence.
• Despite his martial arts training, Ivan found himself repeatedly bullied as a child, and found the mental aspect of this bullying increasingly difficult to deal with. Martial arts training often teaches that your training is not to be used in these situations.
• Ivan was subsequently instructed to see his physical symptoms of fear not as detrimental, but signs that adrenaline was rising; literally a physical readiness growing inside him, and designed to allow him to deal with the bullying.
• Changing the perception of martial arts is crucial, not just for youngsters, but also for parents, who may see brief examples of violence and fear that it is a detrimental pursuit. But martial arts also teaches patience, discipline and commitment.
• By constructing a well-designed package of materials for not just students but educational environments, Bullied To Black Belt aims to demonstrate that bullying is a negative force, and that it can be defeated by celebrating everyone’s unique qualities.

BEST MOMENTS

"I like working out what works, or what REALLY works”

“You’re not scared. That’s adrenaline. It’s a magic chemical designed to help you deal with that situation”

“I remember walking out of that conversation feeling like a superhero”

“Actually you can defend yourself”

“Mindset is everything”

“It’s a win-win-win-win-win!”

“Martial arts are the answer”

Valuable Resources

The Martial Arts Business Podcast

Bullied To Black Belt

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

But by following Gordon’s advice and adopting a few simple strategies, you can creatively ensure that your classes remain full, and that your student’s enthusiasm remains high!

KEY TAKEAWAYS

• Summers can be a challenging time when it comes to member retention. Many see this period as a time to relax, a time to take a break from active pursuits and indulge in some leisure time. This can negatively impact energy levels, motivation, and personal development.
• Change your timetable - A useful strategy during the summer is to flip your timetable completely. Make it more fun, and more of an event-centred syllabus that students won’t want to miss! Most importantly, once you’ve worked out how you’re going to make your timetable more fun, share it everywhere in advance!
• Create a reward system - Create attainable goals that involve their attendance, such as awards for completing a certain number of classes, that will spur them on to make attendance a priority.
• Create off-site training - If the weather looks like it’s going to be nice, how about taking your class out to a park or local recreation area? this can create a social event that you can’t otherwise access as families are usually spending more time together during summer. It can also help you to advertise your classes to people who might not know about it.
• Parents Only Evenings - Parents are usually starved for free time in the summer. Why not add social events to parents-only classes such as movie screenings? This can be very attractive to parents who need a social outlet.
• Make sure that you create training for when people are away - Creating your own training videos and sharing them on social media, can give your unavailable members a crucial sense of connection that they may be missing.
• Daytime Camps and Summer Camps - Creating seasonal camps is a very powerful way of ensuring retention across the holiday period. Again this can alleviate the responsibilities of parents in a huge way in the summer when they may be desperate for some time for themselves.

BEST MOMENTS

"In this crazy, fast-paced world, people are inclined to pick up and put down far too easily”

“Lots of games, lots of fun, lots of invention!”

“Create that FOMO (Fear Of Missing Out)”

“Can you imagine how much fun that’s going to be for your students and your team!”

“Be creative. Make it fun. Make it something that they want to attend”

“A winner never quits. A quitter never wins”

VALUABLE RESOURCES

The Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Key Takeaways

- I have taught Martial Arts since the time I left University. Did that for about 19 years and after that felt like I needed more of a challenge. So, I sold my school and moved on to teaching online and helping other Martial Arts instructors to teach online.

- We did not have to do too much of marketing and I have been teaching for 25 years. I could have gone down to licensing and franchising. My passion is part training, inspiring and why not do that and do what I love? So, I took the jump.

- For the MittMaster I create programs for instructors to use. I create programs that benefit martial arts instructors that they can use in their schools to improve their attention and improve their lessons. Also, the online programs serve as a supplement for school and home lessons. It has proved really popular.

- I am worried about the old martial arts instructors who do not have any pension, no savings. It means they have to teach until they die. For the ones who don't that and want to take some time off when you are 70, for example, you need some other source of income that does not allow you to go to class and teach, I try and encourage them. It is good to have that 500 to 1000 pounds coming in every month, just online.

- The legacy thing is a big thing. A lot of martial artists believe that their students is going to be their legacy. The moment they stop teaching the students will split and find their own ways and developments of doing it. The only way to preserve what you teach, how you teach it, is to record it on video.

- Get a decent smartphone, a tripod. Stick that in your gym, press record, go out, teach what you going to teach. Do a little bit of editing on your phone and that's it. You have content. There is a site called Thinkific, which allows you to create online courses. You can have an online course in 3 or 4 hours and upload it on the internet and sell it to your students who are other martial artists for the rest of time. It's so easy.

- Martial arts don't care about the production value. They just want the technique. You don't need transitions. It's just me teaching the camera like I would teach a class.

- I offer a range of products to help Martial Arts instructors to do this. One option is when are really good with technology and can work out yourself like with a webinar. The second option is where I come and visit you. If you are in the UK I catch a train and I'll sit down with you for a day and we'll plan out, build it, by the end of it you'll have your first course built. All you'll need to do is add your video content for free. The third option is if you are really busy I'll build it for you. You tell me what you want, you give me the pictures, the sales copies if you have any of that and you give me an idea of what you want. I'll build it for you, it takes me about seven days. I'll hand it over to you and show you how to use it. You have your online course done.

- The online thing has allowed me a lot of free time now. One of the things I want to do is help charitable causes, build charitable websites. People want to do a lot of good in the world, but they do not know how to build a website. Any of who have an idea or a charity they want to set up, they can contact me, so that I can build them a website and they can get presence and start doing good in the world.

- If people want coaching which then they can act on, I can help them do that.

Best Moments

"You are leaving your legacy, you are leaving your life's work online forever."

"The only way to accurately preserve, what you teach and how you teach is to record it on video."

"The content is where the value is."

"Martial Arts don't care about the production value, they just want the technique."

"Short term pain, long term gain."

Valuable Resources

https://mittmaster.com/

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

So, in this episode of Martial Arts Business Podcast, Gordon shares excellent strategies and steps that you can incorporate in your own business. Remember that people can quickly get sick of your gimmick if you come forward to pushy about selling. Start learning about content marketing; it’s cheap, increases your followers, and promises more significant sales numbers. Gordon also introduces the concept of Know-Like-Trust (KLT). Discover how this can help and more when you tune in.

KEY TAKEAWAYS

• The behaviours of people have changed through the years because of digital innovations, so we have to keep up. There will be new platforms emerging, and the algorithms for search engines and other social media sites have been ever-changing.
• Why do we need to do content marketing more than ads? People like it when they are given choices on what to consume (listen, play, read, watch, etc.), rather than they are pushed to do something they don’t want (i.e. pop-up ads).
  • It’s more appealing to people if they know that they have used their free will to decide on what to click.
• KLT – People will buy from someone who they Know, Like, and Trust. To achieve this, they have to keep seeing you WITHOUT being too pushy.
• Make sure that the content you post has a call to action, not just trying to sell. Example: What results are the students getting? How fun is the experience? What are the benefits?

BEST MOMENTS

• “You’re gonna have to be persistent, be disciplined, and have consistency with what you’re doing, but then, you’re gonna have some results from it.”
• “Content marketing is the cheapest and fastest way that you’ll get your message out there.”
• “People buy the results.”

VALUABLE RESOURCES

• Facebook
• YouTube

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• • • G Force Martial Arts

See omnystudio.com/listener for privacy information.

In this episode of the Martial Arts Business Podcast, Gordon gives you a rundown of what you could do so you can create and maintain your momentum in growing your business. If you want to be successful, you have to do whatever it takes to keep your energy and focus high. Stay motivated in achieving your goal so that there’s constant progression. If you have to remove everything that brings toxicity, then do it. If you have to change your daily routine, then do it. There’s a lot more to learn from Gordon today, so listen in.

KEY TAKEAWAYS

• Always be in the right mindset, mind your values, and have a belief system that works for you. When we refuse to act ourselves, we tend to forget our WHY and get easily affected by negativity.
• For you stay focused and driven, you have to learn how to deflect all the negativity and toxicity. Don’t let anyone hold you back.
• Technology can also interrupt your flow. All the notifications you get from your phone in the middle of a meeting and even on rest days. Gordon suggests you minimise your exposure to gadgets and just to touch them when you’re ready to deal with work.
• What you do in the morning will affect how you hustle the whole day. If you do things that will prepare for whatever comes your way, then it’s highly likely you’ll get the best outcome. Go for a run and load up on healthy food so you can perform well.

BEST MOMENTS

• “It’s important to continue the momentum we create in our business and create velocity because that’s how you gonna gain massive traction.”
• “We can’t change them, but what we can change is the way that we react to it.”
• “If you allow people to interrupt you, they’re gonna interrupt you.”
• “Massive action; massive results.”

VALUABLE RESOURCES

• Tony Robbins

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• • G Force Martial Arts

See omnystudio.com/listener for privacy information.

In this episode of the Martial Arts Business Podcast, Gordon urges you to shake things up in your marketing scheme. Discover why you should have a mix of traditional and digital marketing tactics to reach and maintain a broader audience. The most important thing that can set you apart in the digital age is always to close it with face-to-face meet-ups. Human connection is something that has been taken lightly lately by businesses because yes, it is social marketing that booms. But, if you really want to reap all the rewards you do in your social media platforms, get out, meet them in person, and connect with them at a deeper level.

KEY TAKEAWAYS

• Humans cannot survive this modern world alone. We need to build connections with other people for our personal development and career growth.
• For your MA school to thrive in the next couple of years, you have to establish your online presence since most are on digital media. But Gordon advises to not rely on it solely. Don’t let go of the traditional sales and marketing schemes fully.
• Use the online platforms for scouting initial contacts. Then, go straight for getting their contact information. Get them on the phone and schedule a face-to-face meet-up.
• When you build your community of followers, it’s important to earn their trust first. Show how credible you are and why you are their best option.
• Visit conferences, training centres, school assemblies, etc. so you could meet and mingle with the martial arts community. This creates exposure and could be an avenue to build possible long-term relationships. If they’ve seen your ads online, it’s easier to approach and have a chat since your ads have left a mark on them.
• Use online videos to promote yourself. Seeing the person who’ll offer the services is already a big step towards earning trust.

BEST MOMENTS

• “There is a massive need for human connection.”
• “Get IN the community a lot more.”
• “As long that they know they can trust you, they’re gonna choose you.”
• “Don’t stop doing social media. Don’t stop doing email marketing. Don’t stop doing YouTube videos. But I really believe that there’s a massive need to be out and get exposure so people can connect with us on a deeper level.”
• “To know and not to do is still not to know.”

VALUABLE RESOURCES

• Martial Arts Business Builder | 10th & 11th May 2019

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

How can we use Facebook successfully?

It is like any platform it is continually evolving and being able to use it to market your business effectively is vital

The more money you spend the more people you reach, the more you reach the more people will take action and make an enquiry. The more enquiries you have the more bookings you will have and in turn the opportunity to turn those prospects into customers.

Listen in now to hear the 10 fundamentals that will make the difference to your MA Business.

KEY TAKEAWAYS

1. Create engaging content

Create content that engages your prospective client

The content on your pages should inspire, motivate and create intrigue, debate, questions and conversation.

1. Regular posting

How regularly are you posting? On Facebook a few hours ago is equivalent to last week.

You can schedule posts for the whole week to ensure that posts are regular. This can be supplemented by extra videos and posts.

1. Mixing content

Content should be a mix of video and pictures. Pictures create comments but they are reactive often without substance.

Video creates a stronger connection because 85% of our communication is non-verbal.

1. Real content

People should see content as authentic and real as this will help to establish a connection. What they see on the video should be the same as when they actually visit your MA school.

1. Consistency

Consistency is the key to everything

What are you doing to make sure you are consistent across all areas of your business.

You need to be consistently consistent

1. Spam

You can’t spam on Facebook be out there as much as you can.

Concentrate on getting out there and being seen because if you don’t someone else will.

The only way people will come is if they trust you

1. Retargeting

You create content and engagement and from this, you can retarget the people who’ve engaged with more content.

1. Fun content

The content you share should be fun not fighting

It must be inviting, fun and help people to be inspired, to think they can do it.

1. The importance of live video

Live video is about no filters and presenting an authentic view. Prospective customers can see exactly what is going on and can see what to expect.

1. Share

Share your results, share your successes. You can showcase your students sharing their journey and results. This is key to your strategy.

Success creates leads, results create leads

BEST MOMENTS

‘Live video is the cheapest thing to promote and gets the most organic reach’

‘You are retargeting those who are interested’

‘People are sick of the bullsh#t’

‘You can remove the barriers with video and create a deeper connection’

‘They feel like they know you on a personal level’

‘Wear your heart on your sleeve, people love that’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

If your martial arts business is struggling on how to close deals specially or don’t know how to balance them, then this episode of the Martial Arts Business Podcast is for you.

Today, Gordon is joined by Matt Elwell, the Co-Founder of The Elite Closing Academy, to talk about increasing and closing your sales. Discover why closing is a big frustration for most salespeople and how you should overcome this fear. There are better ways on how to do the sales process for the best results. Just remember to put your mindset on it. Once you’ve mastered this skill, you’ll be selling and serving more in no time. So, listen in to hear some great strategies from our guest today.

KEY TAKEAWAYS

• Three key things inside a business, according to Matt:
  • Serving – Create and contribute value.
  • Selling – Learn when to sell.
  • Closing – Seal the deals.
• Know the difference between these three. It’s not going to be a success if you one is done half-heartedly. There should be a balance.
• A lot of businesses have great business plans in place and execute them effectively not until the last stage, which is closing the deals. 94% of sales people try to sell when they only need to closing you.
• There are two ways you can get rid of the consequences of being fearful of serving, selling, and closing:
  • Upscale yourself. There are resources (online courses, e-books, podcasts, etc.) out there you can try.
  • More importantly, change your mindset.
• “If I want to serve, to create this movement of martial arts that I want to do, I need to learn how to close more people when they’re ready. I need to learn that skill to serve more.” – Gordon
• Be transparent in your business. Search for the truth so you could assess what you have been doing. If you accepted or even thought that your product/service need improvement and development, then it’s easier for you to tweak your business plan.
• Show certainty in what you’re offering. If they see that you believe in your own services and you show credibility, then closing with them is more probable.

BEST MOMENTS

• “Serving is a bit like loving without boundaries. when you love somebody or something without boundaries, it’s completely liberating. It’s the most powerful thing in the world.”
• “Selling is serving at the right time.”
• “It’s about you. You have to change yourself for this.”
• “Search for truth as much as you can when you’re selling and serving.”

VALUABLE RESOURCES

• Tony Robbins

ABOUT THE GUEST

Matt Elwell, CPLP, is the Co-Founder of The Elite Closing Academy, the No. 1 authority on Possibility Thinking, and the Creator of “Open With A Close.” He has been in sales since he was 17, and he has also run his own seven figure business. Right now, as a Possibility Coach, has been mentoring people on how they could grow their business by learning the skill of closing.

• The Elite Closing Academy

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

It’s time to simplify things and stop overcomplicating them.

In this episode of the Martial Arts Business Podcast, Gordon wants you to evaluate where you are and where you’ve been at considering the state of the martial arts school. He emphasises the importance of putting the why, the gratitude, and the love at the centre of your objectives. Discover today how to use Gordon’s 100-formula and how you can duplicate it regularly to expand your MA school.

KEY TAKEAWAYS

• What’s going to make the most significant difference in your MA School? According to Gordon, it’s teaching your students well and making sure that once they exit the doors, they’ve improved their skills.
• How do you work your 100-member formula? Plan the four programs you’ll offer; each program shall have at least 25 students. Work out the schedule and the resources you will need.
• If you end up being burnt out, go back to the basics... Why are you teaching? What joy does it bring you every time you put your time into it?
• Have gratitude. Be grateful for every single member that you have. Stop wasting energy on those who have already left or those who refuse to see the value they’ll get from your classes.
• It’s nice that it has become easier to market through social media, but getting attention through print media, or person-to-person invites also has excellent impact in expanding your MA school.

BEST MOMENTS

• “It’s always the basics that get the biggest results.”
• “Sometimes, overcomplication will stop your growing. If you keep it simple, you’ll grow exponentially.”
• “We can be so focus on building the school that we forgot about the gratitude, where we started, the enjoyment, and the love.”

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

So, in today’s episode of the Martial Arts Business Podcast, Gordon gives powerful retention tips for your MA School. We already know how difficult it is to attract the students to enrol in our classes so we must put double our efforts to keep them interested in your services. And, not only do you retain your students, but you also gain new students. One thing’s clear though if you give them the best that you can offer (e.g. great lessons, helpful community, etc.), then there’s no need to worry about the future of your MA School.

KEY TAKEAWAYS

• Always provide excellent quality service. It does not matter if you offered a martial arts lesson for free or not. They have to get what they came in for – to learn. When they get what they want, they come back for more, and they are most likely to recommend it to others. Your service needs to outshine everyone else’s martial arts lessons.
• How do you do your onboarding process? Gordon highly advises that you make sure that your students or their guardians are informed and pre-framed before they go through the classes.
• Have a meeting with the parents/guardians and the students and ensure that you tell them about everything they need to know about what’s going to happen before, during and after the lessons.
  • The relationship of the dojo master, the parent, and the student can be likened to the 3 vertices of the triangle which has the strongest and most stable structure.
• Give things for free and offer excellent paid packages that will help the student enhance their talents.
• Make sure that you get the feedback of every student/parent’s student so you know where you can change and improve stuff.
• Recognition in classes. A simple tap on the shoulder, a high five, or a thumbs up could really lighten up the mood and invigorate the positive energy in the room.
  • You can send birthday cards when it’s student’s special day.
• People come to you for these reasons:
  • To get positivity
  • To have fun
  • To be lifted/energised
  • To sweat

BEST MOMENTS

• “Great customer service will retain people in your school for sure.”
• “They have to understand the importance of sticking to it martial arts and how martial arts is a lifelong journey.”
• “Recognizing people in classes will absolutely allow you to retain more members for sure. People want to be loved. People want to be liked. People want to be recognised.”
• “Building relationships with your members will not only retain, but you will also gain – you will gain more referrals, more sales, etc.”

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

In this episode of the Martial Arts Business Podcast, Gordon discusses the importance of selling and closing deals so that you can make more money. Selling is serving. When your martial arts school is sustainable enough, you could offer more services to more students. Discover today some tips on how to attract people to avail your courses and not push them away. If someone’s interested in taking your classes, selling them the best you’ve got. He reveals what he does to increase the number of students that come in his school so make sure to tune in.

KEY TAKEAWAYS

• Gordon, like most, also feared to learn about selling. There’s the fear of rejection so we tend to push people away before they even know what they could avail and benefit from.

• Making money in your martial arts school so you can reinvest them on new and improved services that you offer each time. At some point, he realised he was giving too much free stuff away in his martial arts school – he was giving too many free lessons and was not sustaining the school anymore.
• Learn the art of closing people. Don’t let people who you sell to make excuses or change their mind. Be consistent and emphasise how much value they’ll get.
• As a leader of your school, you have to teach your staff how to interact and sell to those who come in.

Tips on how to attract and not push people away:

• Use great questions. Once you meet and greet them, build a rapport. Ask questions about their interests and their kids’ interests.

• When you offer your flexible packages, listen to what they have to say and then hand over a pen to suggest that they sign the papers and close the deal. Offer to make the measurements of the student’s suit early on.

• When you do this, you don’t let them think twice.

• Don’t create time gaps. Get in the flow.
• (1) You need to assume that they’re going to join your school. (2) You need to have faith in your products and services. (3) When it comes to closing the deal, just be confident. When you’re confident, they will follow.

BEST MOMENTS

• “Teach what you want to teach but understanding the skill of sales is very important.”
• “You can learn to be great at sales while serving other human beings.”
• “You need to assume, and have faith in your product and what you charge. You must be confident that they’re going to avail it because it’s good value.”
• “The more you practice, the better you get.”

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

more freedom and  feel better about yourself’

Gordon explains how he has learnt to create more time by being disciplined and focused. If you feel there is never enough time to get things done then listen in and act now to create systems and the consistency that you need to move your business to the next level.

KEY TAKEAWAYS

• If you can get more out of an hour or a minute then you can get more out of your MA business.
• If you can be more disciplined with your time you will be able to realise your hopes and dreams a whole lot faster.

• Working in your own head is never a smart way to work. Get a digital diary so you can compartmentalise your day and become efficient with your time.
• Put things that you do every day on repeat and make sure you have reminders set.
• Create a log of your time and put down what you do every 30 minutes, in doing this you will be able to see where you are wasting your time.
• Most people are reactive to other people contacting them throughout the day. If you compartmentalise your day and choose a time when you respond to people then you are in control and maximising your time efficiently.
• You have to create the plan, the diary, and you must stick to it.

• Sometimes you have to be disciplined on the things you don’t want to do and doing the thing you don’t want to do first in the day ( ‘eating the frog’) is a successful approach to being disciplined and achieving more.
• It is important to stay focused on the task in hand and get into a state of flow so that a project can be completed successfully.
• You’ll create more time by being more structured and organised. You can manage yourself and be a disciplined person who is in control and not reactive but proactive.
• Consistency is absolutely paramount to success  It takes 28 days to embed a habit. Make your diary a habit.
• It's vital that you create systems and consistency in your business.

BEST MOMENTS

‘Not having enough time comes up so much when I’m talking to school owners, it’s frightening’

‘Time it’s so precious and you can’t get it back’

‘I promise this will work magnificently for you’

‘When I did this, I realised I was wasting hours every day messing around on social media’

‘Things interrupting you, choose to manage yourself or you will be controlled by others’

‘Consistency creates habits. Habits create success’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

How many potential customers do you have on your lists that you haven’t converted?

In this episode, Gordon tackles how to nurture the prospects you are leaving on the table and convert them to customers. He explains why these prospects are so valuable to you and how you can get them over the line successfully, listen in now and get started today!

KEY TAKEAWAYS

• You’ve got to continue to revisit your database, this is a better route than moving to market cold contact lists.
• If it is a cold contact you’ve got to work so that they know something about you and how you operate. If you are revisiting a prior prospect you will have already had contact with them they will know who you are.
• How many people through your marketing have already contacted you via different platforms but have not gone onto to join your martial arts school?
• Building a list, a prospect pipeline is vital.
• Think about how you can create lead magnets to enable you to capture data.
• It’s not the list that is the ultimate goal it’s what you do with it converting prospects into members.
• Email list - The object of a list is to nurture those prospects. You can provide them with value by sending them shares, video clips, tips and tricks.
• Make sure you are sharing and adding value in your email list by asking great questions and providing opportunities for them to reply and engage with you.
• Phone list - Phoning people is where you get the connection. You should be working on this list every day. Most school owners will leave this list until last because it can seem daunting, but it is through talking to people that you have the opportunity to build the most rapport and potentially the best conversion rate.
• Work on the communication aspects, it can take 3 to 6 months to really nurture someone, but you have to remember the value they will bring when they join, they might bring other family members and be members for an extended number of years.
• Through marketing you’ve created the want and the need it's just in the background you need to do more nurturing to get them over the line.

BEST MOMENTS

‘What would happen if you worked your lists consistently every day and nurtured those prospects?’

‘Although it's painful you’ve got to do the things that are necessary to get a better result, so get on the phone everyday’

‘The majority are sitting on the fence and they need your nurturing to get them over the line’

‘You’ve got to be constantly marketing all of the time’

‘It’s just an email and it's free and you might wake some of these people up’

‘You should be working on individuals on the list until they unsubscribe or actually say ‘no thanks, I’m not interested’

VALUABLE RESOURCES

Martial Arts Business Podcast

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Most (if not all) successful business owners have the best and most effective team along with their side.

Today, Gordon gives us incredible tips on how to build, manage, and grow the team/staff for business owners. Gordon, himself, has led a great team in his businesses. The beautiful thing is despite his team being small, he and his staff have managed to stay on track and head on in the right direction of their martial arts school’s vision. Gordon emphasises that allying the right team behind you can give you the freedom you need in your business. Discover today, how you can manage your staff effectively and teach them to get the best results for your business without compromising each individual’s growth.

KEY TAKEAWAYS

• Gordon manages a team of 10-15 people in both his businesses, business mastery and martial arts school. He has built this fantastic team, and it takes a long time to develop that. He has also made mistakes with them, but that’s part of the learning.

• It’s such a big help if the team can help you with the business’ operations (e.g. marketing, sales, etc.). You focus more on your passion and objective which is teaching martial arts to more people.
• Build a team and the infrastructure that will let your business’ status stable and secure even if you step back from it. This gives you the freedom to enjoy your lifestyle or strengthen your visions.
• Top tip: Make your members do the role that they love, and don’t ever overwork them.
• As the business owner, you should know what their skill set is. You can make assessments every 3 months. Sometimes, what they think their skill set is, is not necessarily what their skill set is.
• Tips in managing and growing your staff:

• Motivate and inspire your staff.
• Don’t tell them what to do, teach and guide them to get the results that you want. Understand their style of learning.
• Empathise with your staff. You see them every day, so it’s better to know and understand them. Respect their values, opinions, choices, etc.
• Be adaptable as a leader.
• Find out what they want.

• Crate accountability for your staff.
• Recognise how valuable they are.

BEST MOMENTS

• “Building a team is the one thing that will give you freedom above everything else.”
• “Building a business, as in like you are doing it, is okay. Building the staff team is a completely different piece altogether.”

• “You know from the action that they take, from the work they do, and from the results they give you, how good they are.”
• “Being a great manager is not telling them what to do, it’s managing their expectations… it’s managing them as people – nurturing them, making sure they’re on point.”
• “Step into people’s model world without judgment.”
• “Recognition is so important when you want to build up your team.”

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

Today on the Martial Arts Business Podcast, Gordon ensures that your martial arts school will be the best in your area and financially successful. There’s no room for failing especially if you want to grow your students to impart more martial arts knowledge and skills.

Discover the success formula; all you need are three things: planning, discipline, and execution. Gordon dissects these three so listen in now. Just make sure that you’re willing to do the most boring tasks to the most interesting ones when you want to really be successful.

KEY TAKEAWAYS

• Success starts within yourself. If you have the right mindset and the drive to do everything consistently.
• Always have a plan. Your plan is what is going to get you where you want to go – your goals. Make it detailed as much as possible, may it be short-term or long-term.
• In order to realize your plans, you should have the discipline to start and continue doing what needs to be done – from the easiest to hardest, from the smallest to the biggest.
• Observe and learn from your business’ past and current situation. Have a look at what you want to change and improve. Plan for future sales, marketing, lead generation, services, etc.
• The most important thing is you are disciplined to do everything regularly. If you have to do every single day, do it. Small disciplines daily will create magic in your business.

BEST MOMENTS

• “It actually comes down to one thing and one thing alone… that is yourself. Absolutely, what are you doing with yourself?”
• “If you don’t have a plan where you want to go, you will never be going to get there.”
• “You need to break down individually what you need to do each and every single hour of every day.”
• “Discipline is doing the things that you should do even though you don’t want to do them.”
• “It’s the small things that get the big results.”

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

Don’t let them get to you.

In this episode of the Martial Arts Business Podcast, Gordon gives you great tips on how to make more money from your martial arts school. You just can’t rely on the tuition that your students pay since that won’t be sustainable in the long-term run. If you really want to make a greater impact and reach more students, then you better learn various revenue-making strategies. These have been proven to work according to Gordon. From holding events monthly to releasing your resources online, there are so many ways you can market and sell your services. Tune in to know more.

KEY TAKEAWAYS

• When Gordon does his personal trainings, Masterminds, teaching, etc. in different schools/dojos, he has always noticed that there are hardly any members.
• Gordon suggests that when you’re running a martial arts school, you have to look at it as a business. You have to make money so that you can start marketing and get more members. In this way, you get to be more impactful to more people.
• Don’t focus on tuition alone. You’re going to struggle because it’s not sustainable in the long term. Prepare income projections for your business every month which is separate from the tuition.
• Tips on how to earn more money from your martial arts school:
  • Create a monthly workshop at your school. You can charge as little as 15 GBP per attendee and still earn income for your school. Just be consistent that you do it regularly and make sure that the newbies improve their skills every time they go back.
  • Sell goods. If you promote and market it right, they’ll want to buy and actually wear them.
  • Put your resources (videos, syllabus, etc.) online. Make it accessible by anyone.
  • Offer package deals and discounts. Give them a variety of programs they can choose from.

BEST MOMENTS

• “In any business at all, you need to make money to survive. For so many years, the martial arts industry has turned his nose up to making money in martial arts, especially in the UK market.”
• “You can’t transform lives if you don’t make money. There are so many martial arts schools out there that are absolutely not moving forward for so many years because they’re stuck in the mindset of… They’re trying to grow their school but they don’t have enough money to do it.”
• “Marketing is always an asset.”
• “You got to concentrate on earning more money but still teach quality martial arts.”

VALUABLE RESOURCES

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20-years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

In this episode, Gordon provides us with an insight into the vital importance of understanding and learning to lead yourself so that you can be an effective leader of others.

If you want to understand more about how to be a leader who can successfully influence others listen in now.

KEY TAKEAWAYS

• The Importance of being a leader

Being a leader is not only about leading others but also about learning to lead yourself.

Human beings are not always good at leading themselves and it is easier to lead others forward telling them how to do it than it is to look to lead yourself.

• Work harder on yourself than you do on anything else

Work hard on changing how you see your students, the way you are, the way you react and how you see life and then everything around you changes.

It always starts with you.

Many people around the world are focused on changing circumstances, changing what has happened, changing other people. You can’t change other people you can only change yourself and how you react.

Fundamentally we are in control of our destiny, we have the power to choose what happens and how we react to any situation.

If you work on you, everything changes ask yourself what do I need?, what do I lack?, what do I need to change?

• Learning to lead yourself

Real leaders lead they don’t tell, a real leader puts their white belt on every day.

Real leaders understand and strive to learn, to evolve,  to make changes to grow and learn every day.

In your business, you are the biggest barrier to the business moving forward

You must learn to lead yourself and lead others through what you do.

Ask yourself frequently - What do I need to change to get to where I want to be?

You may need to step outside of yourself and look at where you want to be, stop getting on your own way and move forward to realise your dreams.

As a Martial Arts business you get to change people’s lives, you can serve humanity, serve your community and serve yourself.

BEST MOMENTS

‘Start challenging yourself’

‘There are no limits, only the those you create for yourself’

‘Get out there and start leading’

‘We only live here once’

‘What excuses are you making every day, change your mindset and you can change the outcome’

‘Stand up and be the warrior you are, be the leader’

‘If you are on the mats your body and mind are strong and you will be bobbing and weaving to stay in control’

‘The journey of life, every day  is a battle’

‘We’re crazy, it's hard but very rewarding’

VALUABLE RESOURCES

https://itunes.apple.com/gb/podcast/martial-arts-business-podcast/id1401410714?mt=2

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

It’s essential that you get marketing right and this tried and tested formula is a brilliant way to ensure that you do every time, listen in now and get started.

KEY TAKEAWAYS

• These 5 ‘W’s’ can be used as a formula across lots of different platforms for marketing. You must understand not only who your target audience is, but also what their pains, wants and needs are.
• Who is it for?

When you are creating ads remember who you are talking to, who you are aiming it at. Make sure you are targeting the demographic. Who is going to bring them to you? Who is going to be paying?

• What is it?

Link this to a pain e.g. this martial arts course will help your child to become more confident. You should be asking the question – What pain is it that your martial arts school solving?

• What does it do?

You need to link to the pain and list the benefits that the class or course will provide.

People will be thinking – This is where I am, this is what I need to solve the problem.

Price will not an issue because they are getting what they want, a solution to their problem.

• What’s the offer?

What are you offering that will make them take action?

A compelling limited offer will make them take action because they don’t want to miss out. Creating an offer that people want is vital as in today’s world we have such instant access to everything we want.

• What should they do?

The call to action needs to be strong. You need to have one specific call to action. Putting more than one is creating a barrier. Too many options will create a freeze that means the potential customer will do nothing.

BEST MOMENTS

‘These are tried and tested, and they work’

‘When you are marketing it's about the results’

‘When you are creating ads it’s not about you it's about your potential client’

‘It’s vital that you get this part right’

‘You’ve got to be more specific about what you are solving’

‘That will stop people doing something because it's not simple’

‘People don’t have time now to ponder’

VALUABLE RESOURCES

https://itunes.apple.com/gb/podcast/martial-arts-business-podcast/id1401410714?mt=2

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

Where did it all start for Chris Jones?

I saw people going to Martial Arts classes and people on television I attended an MA demonstration and never looked back.

A career as a stunt man

I was captured by the performance element of Martial Arts and sent lots of videos out and it resulted in some fantastic opportunities.

After my son was born my priorities changed and I didn’t want to be away from family

Online for Martial Arts

People had been asking me to do it for a long time. I just needed to get out of my own way

I was worried about being judged but far more people have contacted me to say it has helped them.

I decided I needed to have a video record of everything I could do, so it’s there forever. The only thing that stopped me was fear of being judged but you need to create assets for yourself and get it online for the future.

The online videos were originally intended to help people see how they could do things if they had experienced an injury. It’s now developed into a starting point for people.

Where do you think Martial Arts worldwide is going?

It’s at a turning point, the internet is a great thing and has made things much more transparent in the industry.

There is something out there for everybody so it’s just about positive growth.

What does martial arts look like in 10 years?

People can be scared by the terms professionalism and customer service, sometimes people feel you’re losing the essence of your art.

Within the next ten years schools need to embrace the same approaches as other industries.

BEST MOMENTS

‘The best people earn the least’

‘It’s all starting to come together’

‘I saw myself as the karate kid’

'I was making videos of myself and sending them off'

‘Either to enjoy it or to learn from it’

‘People have got this hunger for it’

'Good opportunity for Martial Arts'

‘This is how I’ve changed to be able to do the things I want to do’

‘People can research things more’

'Sometimes although our motives are good it can create negativity’

'We need to be that positive beacon of awesomeness'

VALUABLE RESOURCES

http://www.mabusinessmastery.com/

www.facebook.com/onlinekicking.co.uk/

https://itunes.apple.com/gb/podcast/kick-back-with-chris-martial-arts-podcast/id1393047361?mt=2

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become a Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

In this episode, Gordon interviews Martial Arts Superstar Zara Phythian a powerhouse in the MA world.

To find out what it takes to run a successful Martial Arts School, a business and work as an Actor whilst continuing with your training tune in.

KEY TAKEAWAYS

• Background

I began Martial Arts classes when I was 7 and started competing at 13 years old. I was 20 when I opened my own Martial Arts School.

I was scouted and as a result, travelled to the US to be in a film that was being made there. My performance was shocking, but I loved the experience. When I came home I began to learn my craft through acting lessons and stunt work. I have since worked my way up through the ranks.

I now balance my career and passion, currently combining training, running my Martial Arts School with my business and acting.

Martial Arts is a passion of mine and at a young age, it gave me phenomenal confidence. Now seeing students in my school grow is an incredibly rewarding experience.

• Respect

‘Treat people the way you want to be treated’ is the mantra I live by. I want to get along with everyone and am as open and friendly as I can be.

Friendship and respect for each other are really important to me, we preach about this to our students so we should be acting on it also.

• Martial Arts Business

Other Martial Arts schools are not your competition it’s the other sports. There are enough people for every Martial Arts school owner. We can all grow together in the industry and improve standards.

To ensure that as a business community we are taken more seriously we need to implement standards for areas such as safeguarding and health and safety across all MA schools.

Most Martial Arts classes are personality based, implementing robust training programmes will bring through instructors with the same passion, vision and understanding as you. The result will be a school that can run successfully in your absence, allowing you to grow the business.

• Martial Arts Evolving

To meet the needs of communities MA schools will need to offer a wider range of classes and the online elements will continue to grow.

Moving forward it is hugely important that Martial Arts are represented positively with all types of events being good quality.

BEST MOMENTS

‘People always remember the way you made them feel and the way you treated them’

‘Focus on what you want to do – learn about the business’

‘Standardisation will enable MA to be seen as viable business’

‘They need to focus on becoming black belts in business’

‘The beauty of Martial Arts is that we can help with any pain or need’

‘You epitomise what Martial Arts people should all be like’

‘For me it's about keeping doors open’

VALUABLE RESOURCES

https://itunes.apple.com/gb/podcast/martial-arts-business-podcast/id1401410714?mt=2

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

GUEST CONTACT METHOD

https://www.linkedin.com/in/zara-phythian-9429345/?originalSubdomain=uk

https://www.personalbestacademy.com/

https://www.imdb.com/name/nm2333360/

See omnystudio.com/listener for privacy information.

Listen in to find out what you can do in your business now, to make sure that 2019 is the year you are moving up to the next level.

KEY TAKEAWAYS

• Screw It, Let's Do It

If you decide to start something take action right away. Don’t underestimate what you can do, but recognise the biggest challenge is taking the first step, so taking action immediately is vital.

You are going to be met by challenges along the way and they are there to test how much you want it. When challenges come along embrace them, understanding that each one overcome will move you closer to what you want.

• What Facebook Marketing Should I Be Doing In January?

January is the Its easiest time in the year to market as people are seeking opportunities to change and get fit in a new year.

This year personal branding is going to be key so advertising using both picture and video will help introduce you and help clients understand who you are.

To build business at this time of the year boot camps and low entry offers for kids can be effective. Free first session offers will help engage people and provide you with an opportunity to communicate face to face.

• When Should You Move to a Bigger Space?

When all your classes are full, and you can’t get any more in.

If you overstay in a particular space then you can lose business due to the environment. You will know because you will feel it – at this point start looking for something else.

• How do I Double my Numbers as Quickly as Possible?

Get into schools – every school in your local area and look at how you can influence the people in your network who haven’t joined yet. For every individual, there are parents, sisters and brothers who are potential clients.

Consider how you can incentivise; orientations and free introductory sessions provide the opportunity for face to face time.

How you communicate with clients and how you build relationships with them is key to them encouraging others in their network.

• How can I Maintain Motivation Throughout the Year?

Self-talk – at the end of each day envisage drawing a line in the sand and walking over it, tomorrow is a different day and every day is a new start.

It’s important not to take baggage into a new day so throw it away at the end of each day so that you can make a new start every day.

BEST MOMENTS

‘I don’t ponder and think I take action right away’

‘The biggest barrier to anything is you’

‘This will be a magnificent year if you chose it to be’

‘You’ll be in it and you will find a way to get through to the other side’

‘Whenever you get a challenge remember ‘screw it, let’s do it’ and get started’

‘Sometimes it’s so simple people don’t do it’

‘You have to put in great things to get great things out ‘

‘You are the Picasso of your life’

‘You can have each day the way you want’

‘Live life with love’

VALUABLE RESOURCES

https://itunes.apple.com/gb/podcast/martial-arts-business-podcast/id1401410714?mt=2

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT METHOD

http://www.mabusinessmastery.com/

support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

In this episode of the Martial Arts Business Podcast, Gordon lists the 10 things you need to consider when you want to maximise your MA School this year. It’s okay to admit that you’re still having doubts and even don’t have definite plans for the entire year. Let Gordon help you about it. Growing your martial arts business is a serious matter. It’s a process that involves thorough preparations and planned paddling through the waters. So, make sure to tune in to get a hold on great tips for your business.

KEY TAKEAWAYS

• You need a BIG plan. Get as detailed as possible when you make plans, so it’s easier to follow and understand. Go beyond what you think you can do. Go bigger and be bolder.
  • You got to have a reason – a big WHY. What is the reason that gives you a good night sleep and makes you wake up energetically? That’s the reason that can push you more than anything.
• Market effectively. Don’t be a lazy marketer – i.e. posting on Facebook and waiting for it to get traction. Marketing effectively is going to be key if you want to grow anything.
• Focus on the right things. There should be no excuses. Prioritise what should be done to get the results you want.
• You need to be disciplined in this business. There will be challenges and distractions that will come your way.
• You need to get accountability. You need a great mentor, or someone’s who’s gonna hold you accountable.
• Knowledge is the key. Learn new things. Read on what could help you grow your school. Schedule your online lessons, coaching sessions, etc. regularly.
• Be honest with yourself. Acknowledge your strengths and weaknesses. Know your limits also so you know where you can focus.
• Invest time in yourself. There’s no magic pill to make sure you make time in improving yourself. Don’t waste it on things that won’t help you develop your school.
• Have the right mindset. Stay positive while remaining realistic. Believe that you can achieve what you want.

BEST MOMENTS

• “Realistic goals are the things you think you can achieve.”
• “Your present is where you create your future.”
• “Working for yourself, being a martial arts instructor, building your own school, trying to build your own business… you are your own boss.”
• “Smart, hard work gets results and invested time in the right areas will get you good results.”

VALUABLE RESOURCES

• Masterminds
• G Force Martial Arts

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20-years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

In this episode of Martial Arts Business Podcast, Gordon is persuading you to be bolder and dream bigger for the year 2019. This is the right time to set to achieve more goals, aim for self-growth, and grow your business. Don’t mind the people who say making up a list of goals at the start of the year will not work. It will… You just have to commit it. Gordon gives great tips on how you can start your year right so make sure to tune in.

KEY TAKEAWAYS

• There is competition. You have to think differently than the rest. You have to be more implanting than the rest. You have to act and do differently.
• Look at both failures and achievements. Aim to be wiser, more knowledgeable, and more motivated in the future. Think. What do you truly want? and how you can serve that need?
• Your business serves your lifestyle. Don’t let it rule your life. It serves Gordon by helping his clients and other people.
• Gordon’s pieces of advice on how to start the year:
  • He wants to commit and enjoy the school holidays off with his family. If his kids are on vacation, he’ll leave everything behind and bond with his kids.
  • What is it you want to be? Start acting like it right now. Start being it right now. Take a whiff of how it smells like, have a taste of how it tastes like.
  • Never create any limit. Look at your goals and ask yourself: are they easy to attain? Can you do more? Challenge yourself to do more.
  • Be brutally honest with yourself. Acknowledge what you still need to learn and what you have already achieved.

BEST MOMENTS

• "You gotta use your time wisely."
• “It allows you to create a clean slate… 365 days to go out, dominate your life, and create the life you truly deserve.”
• “How do you become a black belt? You train like a black belt, you act like a black belt, you have the attitude like a black belt… you then become a black belt.”
• “What is it you want to be in 2019? Start acting like it right now.”
• “Although people set goals. These goals are easy to set. It’s what you do with those goals that make it

VALUABLE RESOURCES

• G Force Martial Arts

ABOUT THE HOST

Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20-years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed.

CONTACT METHOD

• G Force Martial Arts

See omnystudio.com/listener for privacy information.

KEY TAKE AWAYS

• Image is everything and key to the type of people you will attract to your business. There are both individual and franchise martial arts businesses’ and it’s important to look at the different ways each does something well. Everyone has something to great to offer.
• There is a misconception within the martial arts community that if you teach good martial arts people will come to your school. It is how you market your school that attracts people initially and brings them in.
• Perception is everything in today’s society and this is especially important when presenting your martial arts shop front. If the perception is of intimidating fighters, you will only attract those types of people.
• Increasing your customer base can be achieved by marketing your martial arts as an accessible and quality experience that is safe and fun.
• It is vital that you ensure your potential customers understand what is on offer. It is easy to create a barrier to attending because marketing does not promote a clear understanding of what’s available and how easily it can be accessed.
• Having levels within your school enables you to work with individuals at entry level and also maintain an elite level for your fighters. This approach brings everyone in at entry level (commercial) and puts them on an individual journey that can then move through to elite.

BEST MOMENTS

‘Do not rely on how good you are, who taught you or how much experience you have to attract people’

‘The delusion in the Martial Arts industry is that if you teach good martial arts people will come’

‘Get out of your own egos way’

‘Embrace the fact there is the enough for everyone’

‘Got to be about the people ‘

VALUABLE RESOURCES

Website: http://www.mabusinessmastery.com/

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business

Learn -Develop - grow and you will succeed

CONTACT

Website: http://www.mabusinessmastery.com/

Email: support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Key Takeaways

Where Have You Been In The Last 12 months? December is a great time to reflect on the previous year. Reflect on every amazing success, every challenge and every failure that you have experienced. It’s a time to reflect and celebrate everything that you have learnt. As well as looking forward to what is going happen in 2019.

When You Are Setting Your Goals in 2019 Make Sure They Are Big? Make sure your goals are what you want, not what you think you can get. You need to stretch your vision and move away from any negative mindsets. There is no limit to what you can achieve, only the limits that you put on yourself.

What Is It That You Want To Experience In Life? When you are setting your goals make sure you think about what experiences you want in that year and align them. After you have set your big, visionary goals think about the practicalities. Who can I learn from? Who do I need to get involved? How much do I need to invest?

What Is The Reason Why You Want To Do It? It’s crucial to understand the reason why you want to do something. It’s this reason which is your fuel to get up early and work late. These reasons are often linked to your legacy, and are always linked to other people. This is part of what your bigger purpose is in life.

Commit First Then Figure Out The ‘How To’ After? This will mean that you are believing in yourself enough so that you are committing to a better future. This a change in mindset so that you can go out and get what you want.

Break The Plan Down. Sit down in a good environment, and plan out the year. Break down your vision to daily segments on how you will achieve your vision. Be disciplined in enacting your plan. Most importantly have fun in the excitement that a new year brings.

Best Moments

‘Look back at 2018 and see what you have learnt.’

‘If you have failed you have not stayed safe and moved outside of your comfort zone.’

‘Gratitude is really important in life.’

‘There is no limit to what you achieve.’

‘It’s ok to earn money to go and live the life you want.’

‘Set your goals big.’

‘Create your fun environment.’

‘Be prepared for the storms.’

‘There is no limit to what you can achieve, only the limits that you put on yourself.’

VALUABLE RESOURCES

• Website: http://www.mabusinessmastery.com/

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed

CONTACT METHOD

• Website: http://www.mabusinessmastery.com/
• support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

Key Takeaways

Video Is An Essential Aspect Of Your Marketing Plan. People's behaviours are changing in how they interact with Facebook videos. There is vastly more engagement with video because there is a deeper connection with you as opposed to text and images. Facebook promotes live videos more than images and texts.

Live Video Is The Next Level. This is the next level, as it gives people want they want. This is a world of instant gratification. Live video gives people an instant connectiond an immediate response.

Your Creating A TV Channel. Your Facebook page is your own TV channel. It’s important to concentrate and focus on what your broadcasting. Live videos overcome the biggest barrier in marketing, gaining trust in the customer. They build a deeper connection with the customer and your current members.

Customers Want More Information. People are more sceptical in how they navigate markets now. Making lots of live videos mean that they can experience your classes, meet your staff and yourself before they buy a membership. This means that you will be gaining more and more people who like you. They can try before they buy

The More Real You Are, There Will Be A Better Connection. You can’t please everyone all of the time. People like consistency, for example, the Martial Arts school needs to be the same in real life as on the video. Be nice and welcoming but concentrate on that consistent offer.

There Are Lots Of Different Types of Videos That You Can Offer. You can offer tours of the school, testimonials, case studies with your members, and welcome videos. Introducing yourself and the team, and showcasing what you do consistently can be a great way to gain enquiries.

Live Videos Are Great For Retention. We notify anyone we are recording beforehand. Some parents don’t want them and they are opted out. Members who are videoed are like TV stars, they share it with their friends and are proud of what they have learnt.

Top Tips For Live Video.

• Make sure that everyone knows that you are going live.
• People watch back on live videos so you can reuse the content.
• Make your video at least 2 minutes.
• Move around and interact with your members.
• Always have a call to action at the end of your video.
• Remember anyone can learn to do this.
• You can edit the video afterwards.
• You can target specific content to the people who have watched the video afterwards.

Best Moments

‘There is a deeper connection to video.’

‘We buy from people.’

‘If you were offered facebook twenty years ago we would have taken it instantly.’

‘People trust live video the most.’

‘Live video allows people to try before they buy.’

‘You have to be consistent and persistent with your videos.’

‘This is a cheap method of marketing.’

‘It takes no more time, than delivering your class normally.’

‘It’s great leverage of your time.’

‘It’s way more powerful than any picture ad.’

‘You have to play the long game with facebook.’

VALUABLE RESOURCES

• Website: http://www.mabusinessmastery.com/

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed

CONTACT METHOD

• Website: http://www.mabusinessmastery.com/
• support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

• If you ever want to succeed in life, you should never treat your business like a hobby because if you treat it like a hobby, it will cost you much. You should treat your business or hobby as a business because if you treat it like a business, it will pay you like one.
• When you want to run a business, you got to take yourself from doing it to working on it and with this in mind, be sure that you will always succeed in life.
• Success in any kind of business in life requires that you have the knowledge and the skills to run that business effectively and efficiently. You have to get the knowledge and skills of running a business for you to be successful.
• If you want school growth or growth of any other business, you need to become a master marketer, if you understand sales and marketing that is a business and everything else around that you build around it.
• Education should be number one on your investment. You need to learn a lot on how to run a business for you to be successful in life and in your business. Getting a mentor, someone who can guide you is the fastest way to reach your dreams.

BEST MOMENTS

• “Having martial arts as a hobby and actually running a martial art school as a hobby, there is nothing wrong with that at all.”
• “Everyone has a right to make their own decisions in life.”
• “No one is right or wrong.”
• “If you treat your business like a business, it will pay you like one.”
• “It’s only when they invest time and learning to become a business owner that you will be successful.”
• “You have to work hard to get results.”
• “Work smarter not harder.”
• “There is no limit only the limit that you impose on yourself and when you create barriers to education you are stopping what you are destined or would be destined to have.”

VALUABLE RESOURCES

• Website: http://www.mabusinessmastery.com/

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed

CONTACT METHOD

• Website: http://www.mabusinessmastery.com/
• support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• In your head you're dead is such a great analogy when it comes to living life and in your business. The mindset is the biggest thing that gets you up the barriers, the problem is your mind screws you up, if you ever want to succeed in life, always try to feed your mind with the positive things and not the negative things.
• Your thoughts your problem it's not the doing it's not your subconscious it's you doing we all know that your subconscious is the most powerful thing you have.
• When there are no thoughts, there are no problems because it's in the mind, in your thoughts, it's in your head, and this is where you are dead, where you're thinking.
• The only way to get rid of that is to not think and that's very difficult and that’s why it’s important to do meditation or Buddhism for you to be able to control your mind on what to think.
• When you want something and you want to do it, get out of your head and then you've got to go and do it. If you ever want to succeed in life, you've got to do that which you want to be done and not just sit there and thinking of that idea and thinking of how you will implement it.
• If you keep learning, you're going to keep growing and then you absolutely will succeed.

BEST MOMENTS

• “In your head, you’re dead.”
• “The mindset is the biggest thing that gets you up the barriers.”
• “Your thoughts your problem.”
• “In the doing is where you learn it's not in the thought.”

VALUABLE RESOURCES

• Website: http://www.mabusinessmastery.com/

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed

CONTACT METHOD

• Website: http://www.mabusinessmastery.com/
• support@mabusinessmastery.com

See omnystudio.com/listener for privacy information.

KEY TAKEAWAYS

• Self or Personal Development. For you to succeed in your business, you've got to love yourself first and have that self-esteem and be sure if you got that in your life, you will end up being a winner in your life and in your business life.
• Belief. This is another element that is required by any business for it to succeed. One has to believe that he or she can do something or do any business and succeed. Have that faith that you can make things work.
• Avoid negativity. For your business to acquire success, you need to stop listening to negativity from people who have not even succeeded in life. They will give you negativity about your business and if you listen to that negativity, your business will collapse.
• Become a 21st person. If you don't step up and become more 21st century and learn about business and growth and development, the business will die.
• Teamwork. Working together as a team pushes your business to grow positively towards achieving its goals. This is another secret of success for your business because you are all working together to achieve a common interest.
• Love what you do. For your business to succeed you need to love it, love your business or what you do and be sure that you will achieve anything you want to achieve in that business you have.
• Education. You have to learn for you to acquire the skills to run any kind of business and run it professionally and acquire success.
• Mentorship. Having mentors, having someone or having people around you to guide you, paying them for mentorship, paying them to coach you is a gate to success for yourself and your business.
• Education and finding people to help you who have been there that can guide you and that is how you become successful in anything.

BEST MOMENTS

• “Keep on going even if the journey is tough, even if you fail as, many times as you can, wake up and never give up and one day you’ll end up winning.”
• “The sky is the limit for any business. Do not limit your business from overachieving.”
• “If you don't step up and become more 21st century and learn about business and growth and development, the business will die.”
• “The greatest power we have as a human being is the power to choose.”
• “Stop being a whiny little baby and start looking at yourself and saying to yourself how lucky you are to be alive.”
• “Do what you love.”
• “Look outward look inward.”

VALUABLE RESOURCES

• Gordon Burcham - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
• Website: www.mabusinessmastery.com
• www.onlinekicking.co.uk

ABOUT THE HOST

Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.

Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

Learn How to Become Black belt in Business.

Learn -Develop - grow and you will succeed

CONTACT METHOD

• Website: www.mabusinessmastery.com
• support@mabusinessmastery.com

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