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    <title>MarTalk with host Angela Earl</title>
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    <description>MarTalk is a podcast focused on revenue operations hosted by Angela Earl. Interviews will feature real people who’ve solved real problems faced by our industry. From technologists with revolutionary software to strategists with cutting edge ideas, the show will be a place for both industry veterans and young professionals alike to learn and grow.</description>
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      <title>MarTalk with host Angela Earl</title>
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    <itunes:summary>MarTalk is a podcast focused on revenue operations hosted by Angela Earl. Interviews will feature real people who’ve solved real problems faced by our industry. From technologists with revolutionary software to strategists with cutting edge ideas, the show will be a place for both industry veterans and young professionals alike to learn and grow.</itunes:summary>
    <itunes:subtitle>MarTalk is a podcast focused on revenue operations hosted by Angela Earl.</itunes:subtitle>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
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      <title>Connecting Content with Your Buyer</title>
      <itunes:episode>6</itunes:episode>
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      <itunes:title>Connecting Content with Your Buyer</itunes:title>
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        <![CDATA[<p>Guest: Carter Stepanovsky</p><p>Guest Title: Senior Director of Professional Services at Kapost</p><p>In 2018, Forrester writes, "The business consumer does not tolerate inconsistent messaging and disconnected content." Learn how the business customer journey - as defined by content - can be more effective and generate more revenue with a Content Operation. By building alignment across teams, processes and tech, Marketeers can execute their content strategy seamlessly throughout the entire funnel to ultimately provide a frictionless customer experience. We'll discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology. </p>]]>
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        <![CDATA[<p>Guest: Carter Stepanovsky</p><p>Guest Title: Senior Director of Professional Services at Kapost</p><p>In 2018, Forrester writes, "The business consumer does not tolerate inconsistent messaging and disconnected content." Learn how the business customer journey - as defined by content - can be more effective and generate more revenue with a Content Operation. By building alignment across teams, processes and tech, Marketeers can execute their content strategy seamlessly throughout the entire funnel to ultimately provide a frictionless customer experience. We'll discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology. </p>]]>
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      <pubDate>Tue, 04 Jun 2019 16:00:00 -0700</pubDate>
      <author>Angela Earl</author>
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      <itunes:summary>Carter Stepanovsky, Senior Director of Professional Services at Kapost, visits with host Angela Earl.

They discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology. </itunes:summary>
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They discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology. </itunes:subtitle>
      <itunes:keywords>marketing, revenue, operations, technology, Angela Earl</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>A Return to Always On Marketing</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>A Return to Always On Marketing</itunes:title>
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        <![CDATA[<p>The current generation of marketers are quick to launch a new program or react to the next thing sales asks for, making it difficult to gain customer momentum and scale revenue. Listen in as Scott Vaughan, Chief Growth officer of Integrate, explores a return to always-on marketing efforts. </p>]]>
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        <![CDATA[<p>The current generation of marketers are quick to launch a new program or react to the next thing sales asks for, making it difficult to gain customer momentum and scale revenue. Listen in as Scott Vaughan, Chief Growth officer of Integrate, explores a return to always-on marketing efforts. </p>]]>
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      <pubDate>Tue, 21 May 2019 23:00:00 -0700</pubDate>
      <author>Angela Earl</author>
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      <itunes:author>Angela Earl</itunes:author>
      <itunes:duration>1099</itunes:duration>
      <itunes:summary>B2B marketing has been notorious for having a stop-start-stop-start mentality. For the last decade, the B2B world has been lead-centric and therefore, we’ve been programmed to think in terms of “campaigns.”  The current generation of marketers are quick to launch a new program or react to the next thing sales asks for, making it difficult to gain customer momentum and scale revenue. Listen in as Scott Vaughan, Chief Growth officer of Integrate, explores a return to always-on marketing efforts. </itunes:summary>
      <itunes:subtitle>B2B marketing has been notorious for having a stop-start-stop-start mentality. For the last decade, the B2B world has been lead-centric and therefore, we’ve been programmed to think in terms of “campaigns.”  The current generation of marketers are quick t</itunes:subtitle>
      <itunes:keywords>marketing, revenue, operations, technology, Angela Earl</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Turning Customer Feedback Into Buyer-Centered Campaigns </title>
      <itunes:episode>4</itunes:episode>
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        <![CDATA[<p>Host Angela Earl talks with Mark Evertz at The Pedowitz Group about challenging conventional wisdom when it comes to marketing.<br></p>]]>
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        <![CDATA[<p>Host Angela Earl talks with Mark Evertz at The Pedowitz Group about challenging conventional wisdom when it comes to marketing.<br></p>]]>
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      <pubDate>Tue, 07 May 2019 10:00:00 -0700</pubDate>
      <author>Angela Earl</author>
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      <itunes:duration>1755</itunes:duration>
      <itunes:summary>Many teams go through the process of gathering feedback from their clients, former clients, and prospects but many struggle to use that data to create and deploy buyer-centered campaigns.  Tune in to this episode of Martalk as Mark Evertz of The Pedowitz Group shares his excavation process,  how to turn your discovery into productive campaigns, and which technology is required to deliver leads that close. </itunes:summary>
      <itunes:subtitle>Many teams go through the process of gathering feedback from their clients, former clients, and prospects but many struggle to use that data to create and deploy buyer-centered campaigns.  Tune in to this episode of Martalk as Mark Evertz of The Pedowitz </itunes:subtitle>
      <itunes:keywords>marketing, revenue, operations, technology, Angela Earl</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Measurement + Optimization with Erin Kelley of Annuitas</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Measurement + Optimization with Erin Kelley of Annuitas</itunes:title>
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        <![CDATA[<p>Host Angela Earl talks with Erin Kelley, Vice President of Strategy at Annuitas, about what marketers should be thinking about for best-in-class measurement and optimization.</p>]]>
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        <![CDATA[<p>Host Angela Earl talks with Erin Kelley, Vice President of Strategy at Annuitas, about what marketers should be thinking about for best-in-class measurement and optimization.</p>]]>
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      <pubDate>Tue, 23 Apr 2019 19:00:00 -0700</pubDate>
      <author>Angela Earl</author>
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      <itunes:author>Angela Earl</itunes:author>
      <itunes:duration>941</itunes:duration>
      <itunes:summary>Host Angela Earl talks with Erin Kelley, Vice President of Strategy at Annuitas, about what marketers should be thinking about for best-in-class measurement and optimization.</itunes:summary>
      <itunes:subtitle>Host Angela Earl talks with Erin Kelley, Vice President of Strategy at Annuitas, about what marketers should be thinking about for best-in-class measurement and optimization.</itunes:subtitle>
      <itunes:keywords>marketing, revenue, operations, technology, Angela Earl</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Putting Artificial Intelligence to Work: with guest George Verey of Hubb</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Putting Artificial Intelligence to Work: with guest George Verey of Hubb</itunes:title>
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        <![CDATA[<p>Host Angela Earl interviews George Verey, Marketing and Sales Operations at Hubb on the subject of how to put Artificial Intelligence to work. Everyone talks about AI, and it's been a buzz word for a while, everyone claims to have it, but how is it that teams are struggling to actually implement it?</p>]]>
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        <![CDATA[<p>Host Angela Earl interviews George Verey, Marketing and Sales Operations at Hubb on the subject of how to put Artificial Intelligence to work. Everyone talks about AI, and it's been a buzz word for a while, everyone claims to have it, but how is it that teams are struggling to actually implement it?</p>]]>
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      <pubDate>Tue, 09 Apr 2019 09:00:00 -0700</pubDate>
      <author>Angela Earl</author>
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      <itunes:summary>George Verey, Marketing and Sales Operations at Hubb, talks with host Angela Earl about how to put Artificial Intelligence to work. </itunes:summary>
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      <itunes:keywords>marketing, revenue, operations, technology, Angela Earl</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Put your account-based plans into action: with guests Nida Chughtai and Asher Mathew</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Put your account-based plans into action: with guests Nida Chughtai and Asher Mathew</itunes:title>
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        <![CDATA[<p>Host Angela Earl interviews guests Nida Chughtai and Asher Mathew.<strong></strong></p><p>Chughtai is the Vice President of Marketing at Mintigo, a B2B customer intelligence platform for marketing and sales that provides insights and buying signals driven by artificial intelligence.</p><p><strong>Mathew is the Vice President of Business Development for Lean Data</strong>, a Revenue Ops platform that enables revenue teams to manage all go-to-market motions.</p><p><br></p><p><br></p>]]>
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        <![CDATA[<p>Host Angela Earl interviews guests Nida Chughtai and Asher Mathew.<strong></strong></p><p>Chughtai is the Vice President of Marketing at Mintigo, a B2B customer intelligence platform for marketing and sales that provides insights and buying signals driven by artificial intelligence.</p><p><strong>Mathew is the Vice President of Business Development for Lean Data</strong>, a Revenue Ops platform that enables revenue teams to manage all go-to-market motions.</p><p><br></p><p><br></p>]]>
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      <pubDate>Tue, 26 Mar 2019 08:00:00 -0700</pubDate>
      <author>Angela Earl</author>
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      <itunes:summary>Host Angela Earl interviews Nida Chughtai, vice president of Marketing at Mintigo, and Asher Mathew, vice president of Business Development for Lean Data. They talk about leveraging an account-based approach.</itunes:summary>
      <itunes:subtitle>Host Angela Earl interviews Nida Chughtai, vice president of Marketing at Mintigo, and Asher Mathew, vice president of Business Development for Lean Data. They talk about leveraging an account-based approach.</itunes:subtitle>
      <itunes:keywords>marketing, revenue, operations, technology, Angela Earl</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Introduction with host Angela Earl</title>
      <itunes:title>Introduction with host Angela Earl</itunes:title>
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        <![CDATA[<p>Introducing the MarTalk podcast with host Angela Earl.</p>]]>
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        <![CDATA[<p>Introducing the MarTalk podcast with host Angela Earl.</p>]]>
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      <pubDate>Fri, 01 Feb 2019 17:00:00 -0800</pubDate>
      <author>Angela Earl</author>
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      <itunes:author>Angela Earl</itunes:author>
      <itunes:duration>49</itunes:duration>
      <itunes:summary>An introduction with host Angela Earl.</itunes:summary>
      <itunes:subtitle>An introduction with host Angela Earl.</itunes:subtitle>
      <itunes:keywords>marketing, revenue, operations, technology, Angela Earl</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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