Marketing with Vani Transistor (https://transistor.fm) https://feeds.transistor.fm/marketing-with-vani Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia. Copyright 2022 Vani Gupta ba219e53-971d-59a0-b0d4-0275fcf66f45 no en Wed, 23 Jul 2025 14:36:01 +0000 Wed, 03 Dec 2025 02:52:38 -0100 https://marketing-with-vani.captivate.fm https://img.transistor.fm/48lOnlwc7paBeinRDOEdZPurjVW5mWwbgONpKPfKGzQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxNjY5LzE3MTE5/NDQ0MzItYXJ0d29y/ay5qcGc.jpg Marketing with Vani https://marketing-with-vani.captivate.fm episodic Vani Gupta Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia. Marketing is often considered a nice to have, not a must have. Akshay Datt No No Only culturally relevant brands can grow big! 3 3 4 4 Only culturally relevant brands can grow big! full f73900a9-9c9b-47d1-965f-8334c9b86b39 https://share.transistor.fm/s/21846a54 Ever wondered how Indian culture influences business and marketing?
In this episode, we sit down with Santosh Desai, a distinguished authority in the realm of luxury brands. Desai is renowned for his deep understanding of consumer behavior and knowledge of Indian culture. We discuss how deep-seated cultural values shape consumer preferences and impact business strategies across various industries in India. Discover the challenges and opportunities faced by brands trying to navigate the complex Indian market.


👉 Tune in to learn about:
➡️ How culture acts as a lens that changes how Indians see the world and make decisions.
➡️ Examples of how global brands sometimes miss the mark in India and why local understanding is crucial.
➡️ The importance of recognizing cultural nuances when marketing products in India.
➡️ Practical tips for businesses looking to connect better with Indian consumers.

Get ready to discover the unique cultural traits of one of the world's most diverse markets and how to leverage this knowledge for business success!

IN THIS EPISODE
(00:00) Why is culture central to understanding Indian consumers? Listen as Santosh begins the episode by explaining why culture is such a pivotal factor in shaping Indian consumer behavior and business practices.
(02:00) How do cultural nuances affect international brands in India? Santosh discusses the common pitfalls that international brands face when they apply global strategies without considering Indian cultural nuances.
(05:00) What makes Indian cultural identity unique? Discover the concept of collective identity and how it fundamentally differs from Western individualism, influencing everything from family dynamics to business.
(10:00) How do local tastes influence food marketing? Learn about the complexities of food marketing in India, where taste preferences can change dramatically over just a few hundred kilometers.
(14:00) What is the 'periphery inwards' approach in introducing new foods? Santosh explains a strategic approach for introducing new foods into the Indian market, focusing on peripheral adoption before targeting core dietary habits.
(20:00) How do brands successfully blend modernity with tradition? Gain insights into how successful brands have merged modern products with traditional values, finding a place in the Indian consumer's heart and home.
(25:00) How does the perception of health influence branding? Santosh shares a case study on how health perceptions are used in branding, and how brands can navigate the Indian market's focus on health and wellness.
(30:00) What role does 'desi' play in organic food marketing? Explore how the concept of 'desi' (local) is leveraged in marketing to align with cultural values and consumer expectations around natural and organic products.
______

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consulting firm that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Ever wondered how Indian culture influences business and marketing?
In this episode, we sit down with Santosh Desai, a distinguished authority in the realm of luxury brands. Desai is renowned for his deep understanding of consumer behavior and knowledge of Indian culture. We discuss how deep-seated cultural values shape consumer preferences and impact business strategies across various industries in India. Discover the challenges and opportunities faced by brands trying to navigate the complex Indian market.


👉 Tune in to learn about:
➡️ How culture acts as a lens that changes how Indians see the world and make decisions.
➡️ Examples of how global brands sometimes miss the mark in India and why local understanding is crucial.
➡️ The importance of recognizing cultural nuances when marketing products in India.
➡️ Practical tips for businesses looking to connect better with Indian consumers.

Get ready to discover the unique cultural traits of one of the world's most diverse markets and how to leverage this knowledge for business success!

IN THIS EPISODE
(00:00) Why is culture central to understanding Indian consumers? Listen as Santosh begins the episode by explaining why culture is such a pivotal factor in shaping Indian consumer behavior and business practices.
(02:00) How do cultural nuances affect international brands in India? Santosh discusses the common pitfalls that international brands face when they apply global strategies without considering Indian cultural nuances.
(05:00) What makes Indian cultural identity unique? Discover the concept of collective identity and how it fundamentally differs from Western individualism, influencing everything from family dynamics to business.
(10:00) How do local tastes influence food marketing? Learn about the complexities of food marketing in India, where taste preferences can change dramatically over just a few hundred kilometers.
(14:00) What is the 'periphery inwards' approach in introducing new foods? Santosh explains a strategic approach for introducing new foods into the Indian market, focusing on peripheral adoption before targeting core dietary habits.
(20:00) How do brands successfully blend modernity with tradition? Gain insights into how successful brands have merged modern products with traditional values, finding a place in the Indian consumer's heart and home.
(25:00) How does the perception of health influence branding? Santosh shares a case study on how health perceptions are used in branding, and how brands can navigate the Indian market's focus on health and wellness.
(30:00) What role does 'desi' play in organic food marketing? Explore how the concept of 'desi' (local) is leveraged in marketing to align with cultural values and consumer expectations around natural and organic products.
______

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consulting firm that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Wed, 03 Jul 2024 12:30:00 +0000 Vani Gupta Vani Gupta 2096 Ever wondered how Indian culture influences business and marketing?
In this episode, we sit down with Santosh Desai, a distinguished authority in the realm of luxury brands. Desai is renowned for his deep understanding of consumer behavior and knowledge of Indian culture. We discuss how deep-seated cultural values shape consumer preferences and impact business strategies across various industries in India. Discover the challenges and opportunities faced by brands trying to navigate the complex Indian market.


👉 Tune in to learn about:
➡️ How culture acts as a lens that changes how Indians see the world and make decisions.
➡️ Examples of how global brands sometimes miss the mark in India and why local understanding is crucial.
➡️ The importance of recognizing cultural nuances when marketing products in India.
➡️ Practical tips for businesses looking to connect better with Indian consumers.

Get ready to discover the unique cultural traits of one of the world's most diverse markets and how to leverage this knowledge for business success!

IN THIS EPISODE
(00:00) Why is culture central to understanding Indian consumers? Listen as Santosh begins the episode by explaining why culture is such a pivotal factor in shaping Indian consumer behavior and business practices.
(02:00) How do cultural nuances affect international brands in India? Santosh discusses the common pitfalls that international brands face when they apply global strategies without considering Indian cultural nuances.
(05:00) What makes Indian cultural identity unique? Discover the concept of collective identity and how it fundamentally differs from Western individualism, influencing everything from family dynamics to business.
(10:00) How do local tastes influence food marketing? Learn about the complexities of food marketing in India, where taste preferences can change dramatically over just a few hundred kilometers.
(14:00) What is the 'periphery inwards' approach in introducing new foods? Santosh explains a strategic approach for introducing new foods into the Indian market, focusing on peripheral adoption before targeting core dietary habits.
(20:00) How do brands successfully blend modernity with tradition? Gain insights into how successful brands have merged modern products with traditional values, finding a place in the Indian consumer's heart and home.
(25:00) How does the perception of health influence branding? Santosh shares a case study on how health perceptions are used in branding, and how brands can navigate the Indian market's focus on health and wellness.
(30:00) What role does 'desi' play in organic food marketing? Explore how the concept of 'desi' (local) is leveraged in marketing to align with cultural values and consumer expectations around natural and organic products.
______

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consulting firm that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> No How you can start small, yet win big 3 3 3 3 How you can start small, yet win big full a83614fc-ba9a-454b-b108-df61dd70f379 https://share.transistor.fm/s/8c8c1d27 Ever wondered how new brands manage to make it big in crowded markets? In this episode, we sit down with Emmanuel Probst, an expert in branding and marketing strategies, to explore the world of challenger marketing. We dive into the strategies that underdog brands use to stand out and capture market share. Emmanuel shares fascinating stories of brands like Liquid Death and Celsius, showing how they beat the odds and became major players in their industries. From building emotional connections to expanding into new markets, we cover it all. If you're curious about what it takes to make your brand shine, this episode is a must-listen!
👉 Tune in to learn about:
➡️ What challenger marketing is and why it matters.
➡️ Examples of small brands beating big ones.
➡️ How to create a strong emotional bond with customers.
➡️ Strategies for growing your brand from a small niche to a larger audience.
Get ready to uncover the secrets of challenger marketing and learn how you can apply them to your own brand's journey to success!

IN THIS EPISODE
(00:00) What is Challenger Marketing and Why Does It Matter? Learn about the concept of challenger marketing and why it's crucial for brands to think like challengers in crowded markets.
(01:52) How Can New Brands Stand Out? Discover how new challenger brands can differentiate themselves and make their mark in established markets using clever marketing tactics.
(04:39) What are Some Examples of Successful Challenger Brands? Explore real-life examples of challenger brands like Celsius and Liquid Death, and how they challenged industry norms to achieve success.
(09:23) What is The Role of Emotional Benefits in Branding? Understand the importance of emotional benefits in branding and how they can help create a strong connection with consumers.
(12:39) How to Create Distinctive Brand Assets? Learn about the significance of creating distinctive brand assets that help brands stand out in crowded markets and capture consumers' attention.
(18:01) How to Balance Sharp Propositions and Market Reach? Discover the importance of balancing a sharp proposition with market reach to effectively target a niche audience while also appealing to a broader market.
(26:23) How to Expand Brand Reach Strategically? Explore strategies for expanding brand reach beyond the initial niche audience to attract a broader customer base while maintaining brand authenticity.
(35:40) Final thoughts

______

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!
This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consulting firm that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Ever wondered how new brands manage to make it big in crowded markets? In this episode, we sit down with Emmanuel Probst, an expert in branding and marketing strategies, to explore the world of challenger marketing. We dive into the strategies that underdog brands use to stand out and capture market share. Emmanuel shares fascinating stories of brands like Liquid Death and Celsius, showing how they beat the odds and became major players in their industries. From building emotional connections to expanding into new markets, we cover it all. If you're curious about what it takes to make your brand shine, this episode is a must-listen!
👉 Tune in to learn about:
➡️ What challenger marketing is and why it matters.
➡️ Examples of small brands beating big ones.
➡️ How to create a strong emotional bond with customers.
➡️ Strategies for growing your brand from a small niche to a larger audience.
Get ready to uncover the secrets of challenger marketing and learn how you can apply them to your own brand's journey to success!

IN THIS EPISODE
(00:00) What is Challenger Marketing and Why Does It Matter? Learn about the concept of challenger marketing and why it's crucial for brands to think like challengers in crowded markets.
(01:52) How Can New Brands Stand Out? Discover how new challenger brands can differentiate themselves and make their mark in established markets using clever marketing tactics.
(04:39) What are Some Examples of Successful Challenger Brands? Explore real-life examples of challenger brands like Celsius and Liquid Death, and how they challenged industry norms to achieve success.
(09:23) What is The Role of Emotional Benefits in Branding? Understand the importance of emotional benefits in branding and how they can help create a strong connection with consumers.
(12:39) How to Create Distinctive Brand Assets? Learn about the significance of creating distinctive brand assets that help brands stand out in crowded markets and capture consumers' attention.
(18:01) How to Balance Sharp Propositions and Market Reach? Discover the importance of balancing a sharp proposition with market reach to effectively target a niche audience while also appealing to a broader market.
(26:23) How to Expand Brand Reach Strategically? Explore strategies for expanding brand reach beyond the initial niche audience to attract a broader customer base while maintaining brand authenticity.
(35:40) Final thoughts

______

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!
This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consulting firm that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Fri, 31 May 2024 12:30:00 +0000 Vani Gupta Vani Gupta 2306 Ever wondered how new brands manage to make it big in crowded markets? In this episode, we sit down with Emmanuel Probst, an expert in branding and marketing strategies, to explore the world of challenger marketing. We dive into the strategies that underdog brands use to stand out and capture market share. Emmanuel shares fascinating stories of brands like Liquid Death and Celsius, showing how they beat the odds and became major players in their industries. From building emotional connections to expanding into new markets, we cover it all. If you're curious about what it takes to make your brand shine, this episode is a must-listen!
👉 Tune in to learn about:
➡️ What challenger marketing is and why it matters.
➡️ Examples of small brands beating big ones.
➡️ How to create a strong emotional bond with customers.
➡️ Strategies for growing your brand from a small niche to a larger audience.
Get ready to uncover the secrets of challenger marketing and learn how you can apply them to your own brand's journey to success!

IN THIS EPISODE
(00:00) What is Challenger Marketing and Why Does It Matter? Learn about the concept of challenger marketing and why it's crucial for brands to think like challengers in crowded markets.
(01:52) How Can New Brands Stand Out? Discover how new challenger brands can differentiate themselves and make their mark in established markets using clever marketing tactics.
(04:39) What are Some Examples of Successful Challenger Brands? Explore real-life examples of challenger brands like Celsius and Liquid Death, and how they challenged industry norms to achieve success.
(09:23) What is The Role of Emotional Benefits in Branding? Understand the importance of emotional benefits in branding and how they can help create a strong connection with consumers.
(12:39) How to Create Distinctive Brand Assets? Learn about the significance of creating distinctive brand assets that help brands stand out in crowded markets and capture consumers' attention.
(18:01) How to Balance Sharp Propositions and Market Reach? Discover the importance of balancing a sharp proposition with market reach to effectively target a niche audience while also appealing to a broader market.
(26:23) How to Expand Brand Reach Strategically? Explore strategies for expanding brand reach beyond the initial niche audience to attract a broader customer base while maintaining brand authenticity.
(35:40) Final thoughts

______

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!
This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consulting firm that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> No From first 100 fans to market leadership 3 3 2 2 From first 100 fans to market leadership full f58caa28-b76d-43e0-a380-628a1debb531 https://share.transistor.fm/s/150f79a8 How do the most successful entrepreneurs overcome the early challenges of sales and marketing? Join Scott Clary, an entrepreneur and host of the popular "Success Story" podcast, as he shares his journey from a side hustle to a leading voice in the business podcasting scene. With a rich history of interviewing luminaries like the founders of Netflix and Reebok, and thought leaders like Seth Godin and Guy Kawasaki, Scott tells us the essentials of marketing and business growth. This episode explores Scott’s effective strategies in building influential communities through his "Social Club" for high-achieving entrepreneurs.

👉 Tune in to learn about:
➡️ The success story of the "Success Story" podcast
➡️ Innovative approaches to content creation
➡️ Overcoming early-stage sales and marketing challenges
➡️ The importance of direct consumer interaction
➡️ Cost-effective digital marketing tools

Join Scott Clary as he unravels the nuances of entrepreneurial success, offering actionable tips and inspiring stories to fuel your business aspirations!

IN THIS EPISODE
(00:00) What drives the Success Story podcast? Discover the story behind Scott Clary and his successful podcast journey.
(02:45) How did a side hustle become a top business podcast? How a passion project evolved into a leading platform for entrepreneurs.
(05:00) Why is personal branding crucial for entrepreneurs? The impact of personal branding on business growth and personal branding.
(10:57) How does direct consumer interaction enhance product development? Explore the importance of customer feedback in improving products.
(15:24) What are the initial challenges in marketing for new entrepreneurs? Strategies for overcoming early marketing and sales challenges.
(24:32) What cheap and effective digital tools can modern marketers use? A guide to affordable, innovative digital tools that maximize marketing effectiveness.
(39:31) How can building communities benefit high-level entrepreneurs? Tips on creating networks that promote learning and shared success.
(44:10) Why is feedback crucial in shaping business strategies? Understand the role of customer and client feedback in continuous business improvement.
(50:29) What final advice does Scott Clary have for aspiring entrepreneurs? Final tips and practical advice for entrepreneurs aiming to succeed in the business world.

______


Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!


This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> How do the most successful entrepreneurs overcome the early challenges of sales and marketing? Join Scott Clary, an entrepreneur and host of the popular "Success Story" podcast, as he shares his journey from a side hustle to a leading voice in the business podcasting scene. With a rich history of interviewing luminaries like the founders of Netflix and Reebok, and thought leaders like Seth Godin and Guy Kawasaki, Scott tells us the essentials of marketing and business growth. This episode explores Scott’s effective strategies in building influential communities through his "Social Club" for high-achieving entrepreneurs.

👉 Tune in to learn about:
➡️ The success story of the "Success Story" podcast
➡️ Innovative approaches to content creation
➡️ Overcoming early-stage sales and marketing challenges
➡️ The importance of direct consumer interaction
➡️ Cost-effective digital marketing tools

Join Scott Clary as he unravels the nuances of entrepreneurial success, offering actionable tips and inspiring stories to fuel your business aspirations!

IN THIS EPISODE
(00:00) What drives the Success Story podcast? Discover the story behind Scott Clary and his successful podcast journey.
(02:45) How did a side hustle become a top business podcast? How a passion project evolved into a leading platform for entrepreneurs.
(05:00) Why is personal branding crucial for entrepreneurs? The impact of personal branding on business growth and personal branding.
(10:57) How does direct consumer interaction enhance product development? Explore the importance of customer feedback in improving products.
(15:24) What are the initial challenges in marketing for new entrepreneurs? Strategies for overcoming early marketing and sales challenges.
(24:32) What cheap and effective digital tools can modern marketers use? A guide to affordable, innovative digital tools that maximize marketing effectiveness.
(39:31) How can building communities benefit high-level entrepreneurs? Tips on creating networks that promote learning and shared success.
(44:10) Why is feedback crucial in shaping business strategies? Understand the role of customer and client feedback in continuous business improvement.
(50:29) What final advice does Scott Clary have for aspiring entrepreneurs? Final tips and practical advice for entrepreneurs aiming to succeed in the business world.

______


Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!


This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Fri, 10 May 2024 12:30:00 +0000 Vani Gupta Vani Gupta 3284 How do the most successful entrepreneurs overcome the early challenges of sales and marketing? Join Scott Clary, an entrepreneur and host of the popular "Success Story" podcast, as he shares his journey from a side hustle to a leading voice in the business podcasting scene. With a rich history of interviewing luminaries like the founders of Netflix and Reebok, and thought leaders like Seth Godin and Guy Kawasaki, Scott tells us the essentials of marketing and business growth. This episode explores Scott’s effective strategies in building influential communities through his "Social Club" for high-achieving entrepreneurs.

👉 Tune in to learn about:
➡️ The success story of the "Success Story" podcast
➡️ Innovative approaches to content creation
➡️ Overcoming early-stage sales and marketing challenges
➡️ The importance of direct consumer interaction
➡️ Cost-effective digital marketing tools

Join Scott Clary as he unravels the nuances of entrepreneurial success, offering actionable tips and inspiring stories to fuel your business aspirations!

IN THIS EPISODE
(00:00) What drives the Success Story podcast? Discover the story behind Scott Clary and his successful podcast journey.
(02:45) How did a side hustle become a top business podcast? How a passion project evolved into a leading platform for entrepreneurs.
(05:00) Why is personal branding crucial for entrepreneurs? The impact of personal branding on business growth and personal branding.
(10:57) How does direct consumer interaction enhance product development? Explore the importance of customer feedback in improving products.
(15:24) What are the initial challenges in marketing for new entrepreneurs? Strategies for overcoming early marketing and sales challenges.
(24:32) What cheap and effective digital tools can modern marketers use? A guide to affordable, innovative digital tools that maximize marketing effectiveness.
(39:31) How can building communities benefit high-level entrepreneurs? Tips on creating networks that promote learning and shared success.
(44:10) Why is feedback crucial in shaping business strategies? Understand the role of customer and client feedback in continuous business improvement.
(50:29) What final advice does Scott Clary have for aspiring entrepreneurs? Final tips and practical advice for entrepreneurs aiming to succeed in the business world.

______


Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!


This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> No Mixing spirits and strategies: Chris Maffeo's brew for branding | Chris Maffeo @Maffeo Drinks (S3, #E1) 1 1 20 20 Mixing spirits and strategies: Chris Maffeo's brew for branding | Chris Maffeo @Maffeo Drinks (S3, #E1) full 7234e5f1-e01a-48a1-9801-9221dc834e0d https://share.transistor.fm/s/fd71662b Chris Maffeo, an expert in brand building with a unique approach that combines marketing and sales, shares his insights on the Maffeo Drinks Podcast. Having journeyed from branding agencies to multinational companies and eventually founding his consultancy, Maffeo brings a wealth of global experience to the table. This episode delves into the nuances of alcohol branding, debunking the traditional focus on target consumers and instead, highlighting the significance of occasions and the consumer's mood and preferences.

👉 Tune in to discover:

➡️ The importance of targeting occasions over consumers in alcohol marketing.

➡️ How to effectively build a brand bottom-up, ensuring marketing and sales work together towards business growth.

➡️ The challenges and strategies in branding alcoholic beverages compared to other categories, emphasizing the unique consumer behavior in the alcohol market.

➡️ Maffeo’s perspective on consumer segmentation and the myth of the "typical drinker," showcasing the versatility of consumers' choices based on occasion, mood, and company.

➡️ Innovative approaches to overcoming restrictions in alcohol advertising and leveraging packaging and in-store experiences to tell a compelling brand story.

Join Chris Maffeo as he delves into the dynamic world of alcohol branding, offering lessons on how to craft a brand that resonates across diverse occasions and preferences!

IN THIS EPISODE

00:00 | Who is Chris Maffeo and What is Maffeo Drinks:

Maffeo’s transition from working in multinational corporations to founding his own brand-building consultancy.

01:21 | What Makes Alcohol Branding Unique:

In what ways does branding for alcohol differ from other categories like cosmetics?

03:57 | Why Focus on Occasions Over Target Consumers:

Why does Chris advocate for targeting occasions instead of specific consumer demographics in alcohol marketing?

10:04 | The ‘Target Consumer’ Misconception in Alcohol Marketing:

Chris debunks the myth of the "typical drinker" to discuss the versatility of consumer choices.

15:16 | How to Build a Brand Bottom-Up in the Alcohol Industry:

What strategies does Chris suggest for blending marketing and sales to foster business growth, especially in the alcohol sector?

19:52 | Overcoming Challenges in Alcohol Advertising:

How can alcohol brands navigate the restrictions on advertising to effectively communicate their brand story?

25:30 | The Role of Packaging and In-Store Experience in Branding:

How important is packaging and the in-store experience in the alcohol industry for storytelling and brand building?

33:55 | Can Alcohol Brands Appeal Across Generations:

Is it possible for alcohol brands to create a cross-generational appeal without being perceived as too old-fashioned or too modern?

44:44 | Final Words: How to build your own brand?

______

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Chris Maffeo, an expert in brand building with a unique approach that combines marketing and sales, shares his insights on the Maffeo Drinks Podcast. Having journeyed from branding agencies to multinational companies and eventually founding his consultancy, Maffeo brings a wealth of global experience to the table. This episode delves into the nuances of alcohol branding, debunking the traditional focus on target consumers and instead, highlighting the significance of occasions and the consumer's mood and preferences.

👉 Tune in to discover:

➡️ The importance of targeting occasions over consumers in alcohol marketing.

➡️ How to effectively build a brand bottom-up, ensuring marketing and sales work together towards business growth.

➡️ The challenges and strategies in branding alcoholic beverages compared to other categories, emphasizing the unique consumer behavior in the alcohol market.

➡️ Maffeo’s perspective on consumer segmentation and the myth of the "typical drinker," showcasing the versatility of consumers' choices based on occasion, mood, and company.

➡️ Innovative approaches to overcoming restrictions in alcohol advertising and leveraging packaging and in-store experiences to tell a compelling brand story.

Join Chris Maffeo as he delves into the dynamic world of alcohol branding, offering lessons on how to craft a brand that resonates across diverse occasions and preferences!

IN THIS EPISODE

00:00 | Who is Chris Maffeo and What is Maffeo Drinks:

Maffeo’s transition from working in multinational corporations to founding his own brand-building consultancy.

01:21 | What Makes Alcohol Branding Unique:

In what ways does branding for alcohol differ from other categories like cosmetics?

03:57 | Why Focus on Occasions Over Target Consumers:

Why does Chris advocate for targeting occasions instead of specific consumer demographics in alcohol marketing?

10:04 | The ‘Target Consumer’ Misconception in Alcohol Marketing:

Chris debunks the myth of the "typical drinker" to discuss the versatility of consumer choices.

15:16 | How to Build a Brand Bottom-Up in the Alcohol Industry:

What strategies does Chris suggest for blending marketing and sales to foster business growth, especially in the alcohol sector?

19:52 | Overcoming Challenges in Alcohol Advertising:

How can alcohol brands navigate the restrictions on advertising to effectively communicate their brand story?

25:30 | The Role of Packaging and In-Store Experience in Branding:

How important is packaging and the in-store experience in the alcohol industry for storytelling and brand building?

33:55 | Can Alcohol Brands Appeal Across Generations:

Is it possible for alcohol brands to create a cross-generational appeal without being perceived as too old-fashioned or too modern?

44:44 | Final Words: How to build your own brand?

______

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Tue, 19 Mar 2024 14:47:22 -0100 Akshay Datt Akshay Datt 2926 Chris Maffeo, an expert in brand building with a unique approach that combines marketing and sales, shares his insights on the Maffeo Drinks Podcast. Having journeyed from branding agencies to multinational companies and eventually founding his consultancy, Maffeo brings a wealth of global experience to the table. This episode delves into the nuances of alcohol branding, debunking the traditional focus on target consumers and instead, highlighting the significance of occasions and the consumer's mood and preferences. 👉 Tune in to discover: ➡️ The importance of targeting occasions over consumers in alcohol marketing. ➡️ How to effectively build a brand bottom-up, ensuring marketing and sales work together towards business growth. ➡️ The challenges and strategies in branding alcoholic beverages compared to other categories, emphasizing the unique consumer behavior in the alcohol market. ➡️ Maffeo's perspective on consumer segmentation and the myth of the "typical drinker," showcasing the versatility of consumers' choices based on occasion, mood, and company. ➡️ Innovative approaches to overcoming restrictions in alcohol advertising and leveraging packaging and in-store experiences to tell a compelling brand story. Join Chris Maffeo as he delves into the dynamic world of alcohol branding, offering lessons on how to craft a brand that resonates across diverse occasions and preferences! IN THIS EPISODE 00:00 | Who is Chris Maffeo and What is Maffeo Drinks: Maffeo's transition from working in multinational corporations to founding his own brand-building consultancy. 01:21 | What Makes Alcohol Branding Unique: In what ways does branding for alcohol differ from other categories like cosmetics? 03:57 | Why Focus on Occasions Over Target Consumers: Why does Chris advocate for targeting occasions instead of specific consumer demographics in alcohol marketing? 10:04 | The 'Target Consumer' Misconception in Alcohol Marketing: Chris debunks the myth of the "typical drinker" to discuss the versatility of consumer choices. 15:16 | How to Build a Brand Bottom-Up in the Alcohol Industry: What strategies does Chris suggest for blending marketing and sales to foster business growth, especially in the alcohol sector? 19:52 | Overcoming Challenges in Alcohol Advertising: How can alcohol brands navigate the restrictions on advertising to effectively communicate their brand story? 25:30 | The Role of Packaging and In-Store Experience in Branding: How important is packaging and the in-store experience in the alcohol industry for storytelling and brand building? 33:55 | Can Alcohol Brands Appeal Across Generations: Is it possible for alcohol brands to create a cross-generational appeal without being perceived as too old-fashioned or too modern? 44:44 | Final Words: How to build your own brand? ______ Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world. Chris Maffeo, an expert in brand building with a unique approach that combines marketing and sales, shares his insights on the Maffeo Drinks Podcast. Having journeyed from branding agencies to multinational companies and eventually founding his consultanc No How brands grow | Byron Sharp [S02, #24] 1 1 20 20 How brands grow | Byron Sharp [S02, #24] full d08cfb0e-c5e7-4480-9a7c-0cdfbfc9b347 https://share.transistor.fm/s/a8f2df6c Byron Sharp, a Professor of Marketing Science and director of the Ehrenberg Bass Institute, is a leading authority in the field of marketing. His book "How Brands Grow: What Marketers Don’t Know" is the modern Bible of marketing and tackles fundamental concepts that marketers often mess up. This episode is a crash course in marketing principles that are relevant to today's business growth. Listen on!

👉 Listen to the podcast to learn about:-

➡️ Why are light buyers important?

➡️ Price promotions don’t get you new consumers

➡️ Loyalty programs have weak effect on loyalty

➡️ Why advertising need not be persuasive

Click here to read the text version of the episode.

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Byron Sharp, a Professor of Marketing Science and director of the Ehrenberg Bass Institute, is a leading authority in the field of marketing. His book "How Brands Grow: What Marketers Don’t Know" is the modern Bible of marketing and tackles fundamental concepts that marketers often mess up. This episode is a crash course in marketing principles that are relevant to today's business growth. Listen on!

👉 Listen to the podcast to learn about:-

➡️ Why are light buyers important?

➡️ Price promotions don’t get you new consumers

➡️ Loyalty programs have weak effect on loyalty

➡️ Why advertising need not be persuasive

Click here to read the text version of the episode.

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Fri, 16 Jun 2023 07:40:18 +0000 Akshay Datt Akshay Datt 2792 Byron Sharp, a Professor of Marketing Science and director of the Ehrenberg Bass Institute, is a leading authority in the field of marketing. His book "How Brands Grow: What Marketers Don't Know" is the modern Bible of marketing and tackles fundamental concepts that marketers often mess up. This episode is a crash course in marketing principles that are relevant to today's business growth. Listen on! 👉 Listen to the podcast to learn about:- ➡️ Why are light buyers important? ➡️ Price promotions don't get you new consumers ➡️ Loyalty programs have weak effect on loyalty ➡️ Why advertising need not be persuasive Click here to read the text version of the episode. [https://docs.google.com/document/d/10FtXD0lr4BZxkB1rJa9Le1_8xgPgjbopyssP-N07rHY/edit?usp=drive_link19RXZVVmmkGHefA7uoEMGIplfuJ1h4BzJXvAWCI90kWQ/edit?usp=sharing] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. Byron Sharp, a Professor of Marketing Science and director of the Ehrenberg Bass Institute, is a leading authority in the field of marketing. His book "How Brands Grow: What Marketers Don't Know" is the modern Bible of marketing and tackles fundamental co No Challenger thinking: the art of breaking category codes | Pratham Mittal @ Masters' Union [S02, #23] 1 1 20 20 Challenger thinking: the art of breaking category codes | Pratham Mittal @ Masters' Union [S02, #23] full 4048165a-e0ce-4e19-93fb-be387953c0d6 https://share.transistor.fm/s/af323104 We're talking challenger thinking, the secret sauce to creating a whole new playbook. Masters’ Union, with its bold approach to education, is breaking category codes. Pratham Mittal reveals how they’re using challenger marketing tactics to solve pain points in ways traditional schooling could never imagine!

👉 Listen to the podcast to learn about:-

➡️ Why is challenger thinking difficult?

➡️ Product-led marketing : strategy for building challenger brands

➡️ Attacking the market leader

📄  Click here to read the text version of the episode.

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> We're talking challenger thinking, the secret sauce to creating a whole new playbook. Masters’ Union, with its bold approach to education, is breaking category codes. Pratham Mittal reveals how they’re using challenger marketing tactics to solve pain points in ways traditional schooling could never imagine!

👉 Listen to the podcast to learn about:-

➡️ Why is challenger thinking difficult?

➡️ Product-led marketing : strategy for building challenger brands

➡️ Attacking the market leader

📄  Click here to read the text version of the episode.

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Mon, 05 Jun 2023 10:11:58 +0000 Akshay Datt Akshay Datt 1589 We're talking challenger thinking, the secret sauce to creating a whole new playbook. Masters' Union, with its bold approach to education, is breaking category codes. Pratham Mittal reveals how they're using challenger marketing tactics to solve pain points in ways traditional schooling could never imagine! 👉 Listen to the podcast to learn about:- ➡️ Why is challenger thinking difficult? ➡️ Product-led marketing : strategy for building challenger brands ➡️ Attacking the market leader 📄 [https://docs.google.com/document/d/1upL7jDoa2CuZIhG-fDVRUvU81XnEYUZgjuuMuSAYbq0/edit?usp=sharing] Click here to read the text version of the episode. [https://docs.google.com/document/d/19RXZVVmmkGHefA7uoEMGIplfuJ1h4BzJXvAWCI90kWQ/edit?usp=sharing] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. We're talking challenger thinking, the secret sauce to creating a whole new playbook. Masters' Union, with its bold approach to education, is breaking category codes. Pratham Mittal reveals how they're using challenger marketing tactics to solve pain poin No How to monetize communities without 'selling' | Neela Kaushik @ GurgaonMoms [S02, #22] 1 1 20 20 How to monetize communities without 'selling' | Neela Kaushik @ GurgaonMoms [S02, #22] full 0140cb17-2f9a-435a-a8ec-7dc6cee2433d https://share.transistor.fm/s/4f5f59f5 Don’t be a salesperson- provide genuine value to your community members. Brands that want to have thriving communities must look beyond offering their product or service. Neela Kaushik shares some genius ways brands can make money without annoying their community.

👉 Listen to the podcast to learn about:-

➡️ How is a community different from buyers

➡️ How can brands add value to the community

➡️ Benefits of community-brand partnerships

📄 Click here to read the text version of the episode.

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Don’t be a salesperson- provide genuine value to your community members. Brands that want to have thriving communities must look beyond offering their product or service. Neela Kaushik shares some genius ways brands can make money without annoying their community.

👉 Listen to the podcast to learn about:-

➡️ How is a community different from buyers

➡️ How can brands add value to the community

➡️ Benefits of community-brand partnerships

📄 Click here to read the text version of the episode.

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Fri, 07 Apr 2023 10:05:44 +0000 Akshay Datt Akshay Datt 3271 Don't be a salesperson- provide genuine value to your community members. Brands that want to have thriving communities must look beyond offering their product or service. Neela Kaushik shares some genius ways brands can make money without annoying their community. 👉 Listen to the podcast to learn about:- ➡️ How is a community different from buyers ➡️ How can brands add value to the community ➡️ Benefits of community-brand partnerships 📄 Click here to read the text version of the episode. [https://docs.google.com/document/d/1AQuMh8hTIhmQf-rqrbDUlqNiPAJ6fhXFYjIjY0DhdWI/edit?usp=sharing] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. Don't be a salesperson- provide genuine value to your community members. Brands that want to have thriving communities must look beyond offering their product or service. Neela Kaushik shares some genius ways brands can make money without annoying their c No The rebranding manifesto | Lulu Raghavan @ Landor [S02, #21] 1 1 20 20 The rebranding manifesto | Lulu Raghavan @ Landor [S02, #21] full 07676adb-ca97-4ba9-8461-8459253e61b4 https://share.transistor.fm/s/65f0d8b7 Rebranding is one of the hottest topics in marketing and yet terribly misunderstood! What is rebranding? How does it benefit my brand? And what would happen if I didn't rebrand?

Vani explores all these and more with brand evangelist, Lulu Raghavan. She shares insightful pointers on the dos and don'ts, the highs and lows, and the triumphs and tragedies of brands that dared to reinvent themselves.

👉 Listen to the podcast to learn about:-

➡️ Why do companies rebrand?

➡️ Why rebranding is difficult?

➡️ Mistakes to avoid while rebranding

➡️ Metrics to measure the impact of rebranding

📄 Click here to read the text version of the episode

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Rebranding is one of the hottest topics in marketing and yet terribly misunderstood! What is rebranding? How does it benefit my brand? And what would happen if I didn't rebrand?

Vani explores all these and more with brand evangelist, Lulu Raghavan. She shares insightful pointers on the dos and don'ts, the highs and lows, and the triumphs and tragedies of brands that dared to reinvent themselves.

👉 Listen to the podcast to learn about:-

➡️ Why do companies rebrand?

➡️ Why rebranding is difficult?

➡️ Mistakes to avoid while rebranding

➡️ Metrics to measure the impact of rebranding

📄 Click here to read the text version of the episode

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Thu, 30 Mar 2023 07:35:50 +0000 Akshay Datt Akshay Datt 1870 Rebranding is one of the hottest topics in marketing and yet terribly misunderstood! What is rebranding? How does it benefit my brand? And what would happen if I didn't rebrand? Vani explores all these and more with brand evangelist, Lulu Raghavan. She shares insightful pointers on the dos and don'ts, the highs and lows, and the triumphs and tragedies of brands that dared to reinvent themselves. 👉 Listen to the podcast to learn about:- ➡️ Why do companies rebrand? ➡️ Why rebranding is difficult? ➡️ Mistakes to avoid while rebranding ➡️ Metrics to measure the impact of rebranding 📄 Click here to read the text version of the episode [https://docs.google.com/document/d/1iphwvwMRSQRAoZat-j1A2cyaGdmoQDb3Xclt_TU5KNA/edit?usp=sharing] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. Rebranding is one of the hottest topics in marketing and yet terribly misunderstood! What is rebranding? How does it benefit my brand? And what would happen if I didn't rebrand? Vani explores all these and more with brand evangelist, Lulu Raghavan. She No The community-building playbook | Aarti Pandey @ Freedom from PCOS [S02, #20] 1 1 20 20 The community-building playbook | Aarti Pandey @ Freedom from PCOS [S02, #20] full d48f9d73-f2a5-4d72-8e34-2c6976d27b97 https://share.transistor.fm/s/a25d529a If you want to build strong relationships with your consumers, you must leverage the power of communities. Managing a community of 18,500+ women, Aarti shares her experiences and insights. This episode is a practical guide to creating a community and making it a win-win for the brand and the consumer!

👉 Listen to the podcast to learn about:-

12:51 -  Role of human touch Vs technology

15:41 - Rules within community

20:55 - Creating safe spaces for members

23:16 - Focusing on the well-being of coaches

27:32 - Role of tech in managing large communities

📄 Click here to read the text version of the episode

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> If you want to build strong relationships with your consumers, you must leverage the power of communities. Managing a community of 18,500+ women, Aarti shares her experiences and insights. This episode is a practical guide to creating a community and making it a win-win for the brand and the consumer!

👉 Listen to the podcast to learn about:-

12:51 -  Role of human touch Vs technology

15:41 - Rules within community

20:55 - Creating safe spaces for members

23:16 - Focusing on the well-being of coaches

27:32 - Role of tech in managing large communities

📄 Click here to read the text version of the episode

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Sat, 25 Mar 2023 08:44:34 -0100 Akshay Datt Akshay Datt 2066 If you want to build strong relationships with your consumers, you must leverage the power of communities. Managing a community of 18,500+ women, Aarti shares her experiences and insights. This episode is a practical guide to creating a community and making it a win-win for the brand and the consumer! 👉 Listen to the podcast to learn about:- 12:51 -  Role of human touch Vs technology 15:41 - Rules within community 20:55 - Creating safe spaces for members 23:16 - Focusing on the well-being of coaches 27:32 - Role of tech in managing large communities 📄 Click here to read the text version of the episode [https://docs.google.com/document/d/1upL7jDoa2CuZIhG-fDVRUvU81XnEYUZgjuuMuSAYbq0/edit?usp=sharing] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. If you want to build strong relationships with your consumers, you must leverage the power of communities. Managing a community of 18,500+ women, Aarti shares her experiences and insights. This episode is a practical guide to creating a community and maki No How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19] 2 2 19 19 How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19] full 32db292c-2888-429b-a12c-fa1d2c70422e https://share.transistor.fm/s/79d73fd3 TV, billboards, email, websites, social media- media today is complex! For a brand to create impact and get people talking, picking the right media mix is a must! Samir talks about some smart media principles that brands must follow to optimize their marketing campaigns and grow their consumer base!

If you’re a marketeer or founder, confused about how to plan your media, then this episode is just for you!

👉 Listen to the podcast to learn about:-

2:34 - Media for impulse products category

8:27 - Continuity over impact for B2Bs

15:43 - Media principles for companies creating new concepts

30:43 - How can early-stage brands create impact

📄 Click here to read the text version of the episode

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> TV, billboards, email, websites, social media- media today is complex! For a brand to create impact and get people talking, picking the right media mix is a must! Samir talks about some smart media principles that brands must follow to optimize their marketing campaigns and grow their consumer base!

If you’re a marketeer or founder, confused about how to plan your media, then this episode is just for you!

👉 Listen to the podcast to learn about:-

2:34 - Media for impulse products category

8:27 - Continuity over impact for B2Bs

15:43 - Media principles for companies creating new concepts

30:43 - How can early-stage brands create impact

📄 Click here to read the text version of the episode

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Thu, 02 Feb 2023 14:49:06 -0100 Akshay Datt Akshay Datt 2299 TV, billboards, email, websites, social media- media today is complex! For a brand to create impact and get people talking, picking the right media mix is a must! Samir talks about some smart media principles that brands must follow to optimize their marketing campaigns and grow their consumer base! If you're a marketeer or founder, confused about how to plan your media, then this episode is just for you! 👉 Listen to the podcast to learn about:- 2:34 - Media for impulse products category 8:27 - Continuity over impact for B2Bs 15:43 - Media principles for companies creating new concepts 30:43 - How can early-stage brands create impact 📄 Click here to read the text version of the episode [https://docs.google.com/document/d/1H3nCaNFaxsyADEorZ_vniMxVXSHmc2DB5F76N8Q8CtE/edit?usp=sharing] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. TV, billboards, email, websites, social media- media today is complex! For a brand to create impact and get people talking, picking the right media mix is a must! Samir talks about some smart media principles that brands must follow to optimize their mark media,marketing,media mix No Pioneering the social sex revolution | Cindy Gallop @ MakeLoveNotPorn [S02, #18] 2 2 18 18 Pioneering the social sex revolution | Cindy Gallop @ MakeLoveNotPorn [S02, #18] full fcf9d1a0-f030-465a-8cdf-aefbc50e48b5 https://share.transistor.fm/s/4739f03f Cindy Gallop is the founder of MakeLoveNotPorn, the world's first and only user-generated, human-curated social sex video-sharing platform. Through this venture, she aims to normalize sex and promote positive sexual values.

This episode is a masterclass on Sex-tech. View the world through the revolutionary gaze of a brilliant, very courageous woman who is destabilizing the male-dominated social order affecting businesses and societies at large. Listen on!

👉 Listen to the podcast to learn about:-

04:08 - What is Make Love Not Porn?

17:18 - Reinventing advertising

19:35 - Strategies for entering new markets

41:46 - Promoting sex education via novel products

📄 Click here to read the text version of the episode

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Cindy Gallop is the founder of MakeLoveNotPorn, the world's first and only user-generated, human-curated social sex video-sharing platform. Through this venture, she aims to normalize sex and promote positive sexual values.

This episode is a masterclass on Sex-tech. View the world through the revolutionary gaze of a brilliant, very courageous woman who is destabilizing the male-dominated social order affecting businesses and societies at large. Listen on!

👉 Listen to the podcast to learn about:-

04:08 - What is Make Love Not Porn?

17:18 - Reinventing advertising

19:35 - Strategies for entering new markets

41:46 - Promoting sex education via novel products

📄 Click here to read the text version of the episode

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Sun, 29 Jan 2023 07:16:27 -0100 Akshay Datt Akshay Datt 3741 Cindy Gallop is the founder of MakeLoveNotPorn, the world's first and only user-generated, human-curated social sex video-sharing platform. Through this venture, she aims to normalize sex and promote positive sexual values. This episode is a masterclass on Sex-tech. View the world through the revolutionary gaze of a brilliant, very courageous woman who is destabilizing the male-dominated social order affecting businesses and societies at large. Listen on! 👉 Listen to the podcast to learn about:- 04:08 - What is Make Love Not Porn? 17:18 - Reinventing advertising 19:35 - Strategies for entering new markets 41:46 - Promoting sex education via novel products 📄 Click here to read the text version of the episode [https://docs.google.com/document/d/1SeRLHyydPwbwDq3Vq9kCEHmcNiGT-uab08jTf0GpB3Y/edit?usp=sharing] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. Cindy Gallop is the founder of MakeLoveNotPorn, the world's first and only user-generated, human-curated social sex video-sharing platform. Through this venture, she aims to normalize sex and promote positive sexual values. This episode is a masterclass makelovenotporn,sextech No How podcasts can help build your brand| Susan Diaz @ c +p digital [S02, #17] 2 2 17 17 How podcasts can help build your brand| Susan Diaz @ c +p digital [S02, #17] full 370e81ef-4976-4052-9f2f-17d36d295b74 https://share.transistor.fm/s/da0bffb3 Is voice set to become bigger than video?  Podcasts are easy to listen to anytime, are less demanding on the senses, and don't have a high production cost. Susan shares why podcasting can be a great marketing tool for content creators, marketeers, entrepreneurs, and anybody trying to connect with audiences.

👉 Listen to the podcast to learn about:-

08 : 30 - Benefits of podcasting

12 : 07 - Podcasting can build brand equity

22 : 30 - Making content from a single episode

29 : 12 - Podcasting as a B2B marketing tool

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Is voice set to become bigger than video?  Podcasts are easy to listen to anytime, are less demanding on the senses, and don't have a high production cost. Susan shares why podcasting can be a great marketing tool for content creators, marketeers, entrepreneurs, and anybody trying to connect with audiences.

👉 Listen to the podcast to learn about:-

08 : 30 - Benefits of podcasting

12 : 07 - Podcasting can build brand equity

22 : 30 - Making content from a single episode

29 : 12 - Podcasting as a B2B marketing tool

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Thu, 22 Dec 2022 15:43:29 -0100 Akshay Datt Akshay Datt 2137 Is voice set to become bigger than video?  Podcasts are easy to listen to anytime, are less demanding on the senses, and don't have a high production cost. Susan shares why podcasting can be a great marketing tool for content creators, marketeers, entrepreneurs, and anybody trying to connect with audiences. 👉 Listen to the podcast to learn about:- 08 : 30 - Benefits of podcasting 12 : 07 - Podcasting can build brand equity 22 : 30 - Making content from a single episode 29 : 12 - Podcasting as a B2B marketing tool 📄 Click here to read the transcript [https://docs.google.com/document/d/1s1JFH9Y_RReQRWhUgxY9Pb5pwo461ebG/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. Is voice set to become bigger than video?  Podcasts are easy to listen to anytime, are less demanding on the senses, and don't have a high production cost. Susan shares why podcasting can be a great marketing tool for content creators, marketeers, entrepr podcasts,marketing,branding,brand No Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16] 2 2 14 14 Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16] full 05133930-9d2b-4bd9-b9fd-7a794032c9f8 https://share.transistor.fm/s/62e2bd87 Most founders believe that the key to expansion is to target a wide and varied target audience. That's the absolute death knell for a new brand. When you are narrowly focused on one consumer segment, with a product that solves that segment’s specific problem, then you stand for something. In a super fun chat, Vani sits down to dissect and understand this with real examples from different brands, with Dhruv and Dhruv (yes, into two!) of Arata!

👉 Listen to the podcast to learn about:-

05:00 -Why have a core target offering?

19:23 - Why sharpen brand proposition?

20:25 - Should revenue share decide brand positioning?

24:58 - Benefits of having seasoned investors

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Most founders believe that the key to expansion is to target a wide and varied target audience. That's the absolute death knell for a new brand. When you are narrowly focused on one consumer segment, with a product that solves that segment’s specific problem, then you stand for something. In a super fun chat, Vani sits down to dissect and understand this with real examples from different brands, with Dhruv and Dhruv (yes, into two!) of Arata!

👉 Listen to the podcast to learn about:-

05:00 -Why have a core target offering?

19:23 - Why sharpen brand proposition?

20:25 - Should revenue share decide brand positioning?

24:58 - Benefits of having seasoned investors

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Sat, 17 Dec 2022 08:23:08 -0100 Akshay Datt Akshay Datt 1678 Most founders believe that the key to expansion is to target a wide and varied target audience. That's the absolute death knell for a new brand. When you are narrowly focused on one consumer segment, with a product that solves that segment's specific problem, then you stand for something. In a super fun chat, Vani sits down to dissect and understand this with real examples from different brands, with Dhruv and Dhruv (yes, into two!) of Arata! 👉 Listen to the podcast to learn about:- 05:00 -Why have a core target offering? 19:23 - Why sharpen brand proposition? 20:25 - Should revenue share decide brand positioning? 24:58 - Benefits of having seasoned investors 📄 Click here to read the transcript [https://docs.google.com/document/d/1s1JFH9Y_RReQRWhUgxY9Pb5pwo461ebG/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. Most founders believe that the key to expansion is to target a wide and varied target audience. That's the absolute death knell for a new brand. When you are narrowly focused on one consumer segment, with a product that solves that segment's specific prob consumer brand,d2c,arata No Why dark patterns matter | Manisha Kapoor @ ASCI [S02, #15] 2 2 15 15 Why dark patterns matter | Manisha Kapoor @ ASCI [S02, #15] full 5763232b-9efd-4178-b9ac-39712f694668 https://share.transistor.fm/s/909a717e Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses to go away? Well, you’ve encountered a dark pattern. Vani speaks with Manisha Kapoor about dark patterns, why you must be aware of how you as a consumer might be manipulated, and what you can do better as an advertiser to not win the consumer's ire!

👉 Listen to the podcast to learn about:-

01:38 - What are dark patterns?

07:30 - Taking action against dark patterns

22 : 45 - Paid reviews and disguised advertising

26:00 - Confirmshaming

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses to go away? Well, you’ve encountered a dark pattern. Vani speaks with Manisha Kapoor about dark patterns, why you must be aware of how you as a consumer might be manipulated, and what you can do better as an advertiser to not win the consumer's ire!

👉 Listen to the podcast to learn about:-

01:38 - What are dark patterns?

07:30 - Taking action against dark patterns

22 : 45 - Paid reviews and disguised advertising

26:00 - Confirmshaming

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Thu, 01 Dec 2022 13:42:37 -0100 Akshay Datt Akshay Datt 1676 Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses to go away? Well, you've encountered a dark pattern. Vani speaks with Manisha Kapoor about dark patterns, why you must be aware of how you as a consumer might be manipulated, and what you can do better as an advertiser to not win the consumer's ire! 👉 Listen to the podcast to learn about:- 01:38 - What are dark patterns? 07:30 - Taking action against dark patterns 22 : 45 - Paid reviews and disguised advertising 26:00 - Confirmshaming 📄 Click here to read the transcript [https://docs.google.com/document/d/1s1JFH9Y_RReQRWhUgxY9Pb5pwo461ebG/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses to go away? Well, you've encountered a dark pattern. Vani speaks with Manisha Kapoor about dark patterns, why you mu dark patterns,asci No How to define your market [S02, #14] 2 2 14 14 How to define your market [S02, #14] full 0f44f632-9a2b-42f3-888b-e75b07dd6a81 https://share.transistor.fm/s/37d3d79f Your business can only be as big as the market you choose to play in. How you define your market determines how big you get. Vani shares some creative techniques to broaden the way in which you can define your market. Peppered with loads of real-life examples, this episode is bound to deepen your business understanding!

👉 Listen to the podcast to learn about:-

04:00 - How Epigamia played big

07 :20 - Coca Cola and Pepsi's competition

15:00 - What-Why-When framework

23:00 - The Deprivation technique

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Your business can only be as big as the market you choose to play in. How you define your market determines how big you get. Vani shares some creative techniques to broaden the way in which you can define your market. Peppered with loads of real-life examples, this episode is bound to deepen your business understanding!

👉 Listen to the podcast to learn about:-

04:00 - How Epigamia played big

07 :20 - Coca Cola and Pepsi's competition

15:00 - What-Why-When framework

23:00 - The Deprivation technique

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Thu, 17 Nov 2022 02:30:00 -0100 Akshay Datt Akshay Datt 1701 Your business can only be as big as the market you choose to play in. How you define your market determines how big you get. Vani shares some creative techniques to broaden the way in which you can define your market. Peppered with loads of real-life examples, this episode is bound to deepen your business understanding! 👉 Listen to the podcast to learn about:- 04:00 - How Epigamia played big 07 :20 - Coca Cola and Pepsi's competition 15:00 - What-Why-When framework 23:00 - The Deprivation technique 📄 Click here to read the transcript [https://docs.google.com/document/d/1s1JFH9Y_RReQRWhUgxY9Pb5pwo461ebG/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. Your business can only be as big as the market you choose to play in. How you define your market determines how big you get. Vani shares some creative techniques to broaden the way in which you can define your market. Peppered with loads of real-life exam marketing,competition,market No Consumer research is an art | Julia Ismalkowa @ Izmalkowa [S02, #13] 2 2 13 13 Consumer research is an art | Julia Ismalkowa @ Izmalkowa [S02, #13] full e1d9631d-1887-43f6-a701-b377c20568ff https://share.transistor.fm/s/3bf82b7f Why bother with consumer research? To understand people's motivations. If you don’t know the psychology behind what people say and do, how will you address their pain points? How will you solve their problems? In this episode, Vani speaks with psychologist & researcher Julia Izmalkowa who helps global brands grow their business by uniquely combining scientific knowledge with business objectives.

If you want to know what people are like and how they think, then this episode is just what you need. Listen on for a fascinating conversation filled with insights as well as actionable takeaways!

👉 Listen to the podcast to learn about:-

03:15 - Psychology of lies.

14:00 - Differentiate data from analysis.

18:34 - People lie. Proof doesn’t.

22:00 - Science behind consumer research.

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Why bother with consumer research? To understand people's motivations. If you don’t know the psychology behind what people say and do, how will you address their pain points? How will you solve their problems? In this episode, Vani speaks with psychologist & researcher Julia Izmalkowa who helps global brands grow their business by uniquely combining scientific knowledge with business objectives.

If you want to know what people are like and how they think, then this episode is just what you need. Listen on for a fascinating conversation filled with insights as well as actionable takeaways!

👉 Listen to the podcast to learn about:-

03:15 - Psychology of lies.

14:00 - Differentiate data from analysis.

18:34 - People lie. Proof doesn’t.

22:00 - Science behind consumer research.

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Thu, 10 Nov 2022 12:38:29 -0100 Akshay Datt Akshay Datt 1642 Why bother with consumer research? To understand people's motivations. If you don't know the psychology behind what people say and do, how will you address their pain points? How will you solve their problems? In this episode, Vani speaks with psychologist & researcher Julia Izmalkowa who helps global brands grow their business by uniquely combining scientific knowledge with business objectives. If you want to know what people are like and how they think, then this episode is just what you need. Listen on for a fascinating conversation filled with insights as well as actionable takeaways! 👉 Listen to the podcast to learn about:- 03:15 - Psychology of lies. 14:00 - Differentiate data from analysis. 18:34 - People lie. Proof doesn't. 22:00 - Science behind consumer research. 📄 Click here to read the transcript [https://docs.google.com/document/d/1A0V_Q29FUOI9CY5n5YNzpHD9bSkSo-fB/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. Why bother with consumer research? To understand people's motivations. If you don't know the psychology behind what people say and do, how will you address their pain points? How will you solve their problems? In this episode, Vani speaks with psychologis marketing,branding,consumer research,psychology No Decoding data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12] 2 2 12 12 Decoding data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12] full 0f14f639-4f78-4358-9b70-a32ca2996ff4 https://share.transistor.fm/s/d2191b4e Data data everywhere, but not an iota of insight! You’ve gathered a ton of data, but what do you do with it? How do you turn your data into useful information? This episode is a masterclass on converting data into marketing insights, and what kind of muscle and genes a modern marketeer needs to develop. Listen on as Vani decodes the value of Data for winning the battle of customer love.

👉 Listen to the podcast to learn about:-

01:40 - Different kinds of data.

06:30 - How to use data intelligently?

14:00 - First-party data is your best bet for success.

17:00 - Simple practical ways to use data to drive growth.

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Data data everywhere, but not an iota of insight! You’ve gathered a ton of data, but what do you do with it? How do you turn your data into useful information? This episode is a masterclass on converting data into marketing insights, and what kind of muscle and genes a modern marketeer needs to develop. Listen on as Vani decodes the value of Data for winning the battle of customer love.

👉 Listen to the podcast to learn about:-

01:40 - Different kinds of data.

06:30 - How to use data intelligently?

14:00 - First-party data is your best bet for success.

17:00 - Simple practical ways to use data to drive growth.

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Thu, 03 Nov 2022 11:34:52 -0100 Akshay Datt Akshay Datt 1389 Data data everywhere, but not an iota of insight! You've gathered a ton of data, but what do you do with it? How do you turn your data into useful information? This episode is a masterclass on converting data into marketing insights, and what kind of muscle and genes a modern marketeer needs to develop. Listen on as Vani decodes the value of Data for winning the battle of customer love. 👉 Listen to the podcast to learn about:- 01:40 - Different kinds of data. 06:30 - How to use data intelligently? 14:00 - First-party data is your best bet for success. 17:00 - Simple practical ways to use data to drive growth. 📄 Click here to read the transcript [https://docs.google.com/document/d/1xGKnOGELxf81ciY_UZ2STOEEYZ5CRmM2/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. Data data everywhere, but not an iota of insight! You've gathered a ton of data, but what do you do with it? How do you turn your data into useful information? This episode is a masterclass on converting data into marketing insights, and what kind of musc data analytics,digital marketing,crayon data,data No A masterclass on ONDC | Shireesh Joshi @ ONDC [S02, #11] 2 2 11 11 A masterclass on ONDC | Shireesh Joshi @ ONDC [S02, #11] full f4e316f1-ce78-400f-9603-f57a10a995dc https://share.transistor.fm/s/a4cc09e4 Today, each e-Commerce business owns the entire value chain of a transaction but ONDC or Open Network for Digital Commerce proposes to make a platform in which different players can own different parts of the value chain. Through this approach, ONDC aims to make e-Commerce more inclusive and accessible! Vani interviews Shireesh Joshi, captain of the ONDC ship. Listen on!

👉 Listen to the podcast to learn about:-

01 : 50 - Definition and genesis of ONDC

06 : 00 - ONDC will act like the Internet of e-commerce

12 : 01 - How will ONDC impact consumers

27 : 29 - Future possibilities and evolution of the platform

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Today, each e-Commerce business owns the entire value chain of a transaction but ONDC or Open Network for Digital Commerce proposes to make a platform in which different players can own different parts of the value chain. Through this approach, ONDC aims to make e-Commerce more inclusive and accessible! Vani interviews Shireesh Joshi, captain of the ONDC ship. Listen on!

👉 Listen to the podcast to learn about:-

01 : 50 - Definition and genesis of ONDC

06 : 00 - ONDC will act like the Internet of e-commerce

12 : 01 - How will ONDC impact consumers

27 : 29 - Future possibilities and evolution of the platform

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Thu, 27 Oct 2022 13:10:19 +0000 Akshay Datt Akshay Datt 2187 Today, each e-Commerce business owns the entire value chain of a transaction but ONDC or Open Network for Digital Commerce proposes to make a platform in which different players can own different parts of the value chain. Through this approach, ONDC aims to make e-Commerce more inclusive and accessible! Vani interviews Shireesh Joshi, captain of the ONDC ship. Listen on! 👉 Listen to the podcast to learn about:- 01 : 50 - Definition and genesis of ONDC 06 : 00 - ONDC will act like the Internet of e-commerce 12 : 01 - How will ONDC impact consumers 27 : 29 - Future possibilities and evolution of the platform 📄 Click here to read the transcript [https://docs.google.com/document/d/1xGKnOGELxf81ciY_UZ2STOEEYZ5CRmM2/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. Today, each e-Commerce business owns the entire value chain of a transaction but ONDC or Open Network for Digital Commerce proposes to make a platform in which different players can own different parts of the value chain. Through this approach, ONDC aims ondc,e-commerce No Design: The most potent weapon for winning business | Ashwini Deshpande @ Elephant Design [S02, #10] 2 2 10 10 Design: The most potent weapon for winning business | Ashwini Deshpande @ Elephant Design [S02, #10] full 36b742cb-42de-41bb-8a73-ab84a06a3b38 https://share.transistor.fm/s/999d0d94 What is good design? Good design is everything. It's a verb and a noun. Design is the secret to enhancing every aspect of the brand experience and driving conversion. Vani interviews Ashwini Deshpande to decode the what, why and how of good design and how brands can craft smart design strategies to grow their business!

👉 Listen to the podcast to learn about:-

01:51 - What is a good design?

13:30  - Establish your visual identity

34:30 - Design principles for smaller packaging

43: 10 - Designing products for screen

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> What is good design? Good design is everything. It's a verb and a noun. Design is the secret to enhancing every aspect of the brand experience and driving conversion. Vani interviews Ashwini Deshpande to decode the what, why and how of good design and how brands can craft smart design strategies to grow their business!

👉 Listen to the podcast to learn about:-

01:51 - What is a good design?

13:30  - Establish your visual identity

34:30 - Design principles for smaller packaging

43: 10 - Designing products for screen

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Thu, 20 Oct 2022 14:33:59 +0000 Akshay Datt Akshay Datt 2872 What is good design? Good design is everything. It's a verb and a noun. Design is the secret to enhancing every aspect of the brand experience and driving conversion. Vani interviews Ashwini Deshpande to decode the what, why and how of good design and how brands can craft smart design strategies to grow their business! 👉 Listen to the podcast to learn about:- 01:51 - What is a good design? 13:30  - Establish your visual identity 34:30 - Design principles for smaller packaging 43: 10 - Designing products for screen 📄 Click here to read the transcript [https://docs.google.com/document/d/1xGKnOGELxf81ciY_UZ2STOEEYZ5CRmM2/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. What is good design? Good design is everything. It's a verb and a noun. Design is the secret to enhancing every aspect of the brand experience and driving conversion. Vani interviews Ashwini Deshpande to decode the what, why and how of good design and how design thinking,design,marketing,elephant design No Digital strategies for brands In early stages | Karan Amin @ 010 [S02, #9] 2 2 9 9 Digital strategies for brands In early stages | Karan Amin @ 010 [S02, #9] full e78dda75-c431-4e84-8ba6-3aaff5e8ae69 https://share.transistor.fm/s/732a6e6f Don't we all want to create iconic brands even as we launch a new brand? But when the brand is new, when one has just started out, there's limited money, and one is using digital only for communication, then what should one do to have all the makings of an iconic brand?  Vani and Karan Amin discuss what it takes to build an iconic brand in the early stages using digital media.

👉 Listen to the podcast to learn about:-

01: 41 - Know the elevator pitch

07 : 24 - Select the right mediums

09:33 - Identify your hero product

23:12 - Define the consumer persona

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Don't we all want to create iconic brands even as we launch a new brand? But when the brand is new, when one has just started out, there's limited money, and one is using digital only for communication, then what should one do to have all the makings of an iconic brand?  Vani and Karan Amin discuss what it takes to build an iconic brand in the early stages using digital media.

👉 Listen to the podcast to learn about:-

01: 41 - Know the elevator pitch

07 : 24 - Select the right mediums

09:33 - Identify your hero product

23:12 - Define the consumer persona

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Thu, 13 Oct 2022 06:54:45 +0000 Akshay Datt Akshay Datt 2599 Don't we all want to create iconic brands even as we launch a new brand? But when the brand is new, when one has just started out, there's limited money, and one is using digital only for communication, then what should one do to have all the makings of an iconic brand?  Vani and Karan Amin discuss what it takes to build an iconic brand in the early stages using digital media. 👉 Listen to the podcast to learn about:- 01: 41 - Know the elevator pitch 07 : 24 - Select the right mediums 09:33 - Identify your hero product 23:12 - Define the consumer persona 📄 Click here to read the transcript [https://docs.google.com/document/d/1xGKnOGELxf81ciY_UZ2STOEEYZ5CRmM2/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. Don't we all want to create iconic brands even as we launch a new brand? But when the brand is new, when one has just started out, there's limited money, and one is using digital only for communication, then what should one do to have all the makings of a digital media,early stages,brands,brand strategy No What new-age brands are getting wrong [S02, #8] 2 2 8 8 What new-age brands are getting wrong [S02, #8] full 1ca845d1-70b7-4e04-8367-9a69eb22f1b0 https://share.transistor.fm/s/85d5841a Every year, millions of new brands emerge. In the digital age, where our attention spans are less than that of goldfish, a cohesive brand strategy must be crafted to capture consumer attention. In this episode, Vani tells Amit Ray about what makes a business a "brand" and the mistakes new-age brands are making.

👉 Listen to the podcast to learn about:-

04:50 - Marketing is not just advertising

09:24 - View the problem from the consumer lens

13:32 - Noticeability for the sake of noticeability

23:16 - Simple things that new-age founders must get right

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Every year, millions of new brands emerge. In the digital age, where our attention spans are less than that of goldfish, a cohesive brand strategy must be crafted to capture consumer attention. In this episode, Vani tells Amit Ray about what makes a business a "brand" and the mistakes new-age brands are making.

👉 Listen to the podcast to learn about:-

04:50 - Marketing is not just advertising

09:24 - View the problem from the consumer lens

13:32 - Noticeability for the sake of noticeability

23:16 - Simple things that new-age founders must get right

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Thu, 06 Oct 2022 08:54:52 +0000 Akshay Datt Akshay Datt 2245 Every year, millions of new brands emerge. In the digital age, where our attention spans are less than that of goldfish, a cohesive brand strategy must be crafted to capture consumer attention. In this episode, Vani tells Amit Ray about what makes a business a "brand" and the mistakes new-age brands are making. 👉 Listen to the podcast to learn about:- 04:50 - Marketing is not just advertising 09:24 - View the problem from the consumer lens 13:32 - Noticeability for the sake of noticeability 23:16 - Simple things that new-age founders must get right 📄 Click here to read the transcript [https://docs.google.com/document/d/1IndwJiKys1Vfq4NwgdGIhbw-GDpd5Lx0/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. Every year, millions of new brands emerge. In the digital age, where our attention spans are less than that of goldfish, a cohesive brand strategy must be crafted to capture consumer attention. In this episode, Vani tells Amit Ray about what makes a busin marketing,branding,new-age brands No What makes iconic brands iconic [S02, #7] 2 2 7 7 What makes iconic brands iconic [S02, #7] full 594bd3cf-86cf-4f1c-80f4-63746ba51d7a https://share.transistor.fm/s/e5a6969d What is an iconic brand? How do brands become iconic? Are all familiar brands iconic? How do iconic brands evolve to stay relevant to their consumers? These are the big 4 questions answered in this episode, peppered with loads of examples, both global and local. Here, Amit Ray, a serial entrepreneur, ex-Citi banker, and now a podcaster himself questions Vani on what makes brands iconic.  Listen on! :)

👉 Listen to the podcast to know about:-

00:16- What is an iconic brand?

02:14 - Are all familiar brands iconic?

16:36 - How do iconic brands evolve to stay relevant to their customers

📄 Click here to read the transcript

Enjoyed the episode? Please consider checking out the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world!

]]> What is an iconic brand? How do brands become iconic? Are all familiar brands iconic? How do iconic brands evolve to stay relevant to their consumers? These are the big 4 questions answered in this episode, peppered with loads of examples, both global and local. Here, Amit Ray, a serial entrepreneur, ex-Citi banker, and now a podcaster himself questions Vani on what makes brands iconic.  Listen on! :)

👉 Listen to the podcast to know about:-

00:16- What is an iconic brand?

02:14 - Are all familiar brands iconic?

16:36 - How do iconic brands evolve to stay relevant to their customers

📄 Click here to read the transcript

Enjoyed the episode? Please consider checking out the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world!

]]> Thu, 29 Sep 2022 02:00:00 +0000 Akshay Datt Akshay Datt 1289 What is an iconic brand? How do brands become iconic? Are all familiar brands iconic? How do iconic brands evolve to stay relevant to their consumers? These are the big 4 questions answered in this episode, peppered with loads of examples, both global and local. Here, Amit Ray, a serial entrepreneur, ex-Citi banker, and now a podcaster himself questions Vani on what makes brands iconic.  Listen on! :) 👉 Listen to the podcast to know about:- 00:16- What is an iconic brand? 02:14 - Are all familiar brands iconic? 16:36 - How do iconic brands evolve to stay relevant to their customers 📄 Click here to read the transcript [https://docs.google.com/document/d/1Ur49g9xx8sIQKk2qtjZzYn7RcI4Vr3f0/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider checking out the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [https://cherrypeachplum.in/]to get marketing solutions that work in the real world! What is an iconic brand? How do brands become iconic? Are all familiar brands iconic? How do iconic brands evolve to stay relevant to their consumers? These are the big 4 questions answered in this episode, peppered with loads of examples, both global and iconic brands,marketing No The D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6] 2 2 6 6 The D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6] full f0ed4b80-707b-4ab3-8413-8cbe0811f33f https://share.transistor.fm/s/612f8075 Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vivita pursued this idea and turned it into a successful brand that's "The Wishing Chair" today. After acing a corporate career for 8 years, Avneet started The Wishing Chair as a lifestyle retail brand. She shares with Vani some of the secrets that helped this D2C brand grow.

👉 Listen to the podcast to know about:-

01:34 - Change in focus post-Covid: from offline to online

08:06 - Must-dos for building an e-commerce-enabled website

12:01 - Customer segmentation strategy

14:28 – E-mail marketing and managing the analytics

26:03 – Using performance marketing to drive traffic

📄 Click here to read the transcript

Enjoyed the episode? Please consider checking out the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world!

]]> Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vivita pursued this idea and turned it into a successful brand that's "The Wishing Chair" today. After acing a corporate career for 8 years, Avneet started The Wishing Chair as a lifestyle retail brand. She shares with Vani some of the secrets that helped this D2C brand grow.

👉 Listen to the podcast to know about:-

01:34 - Change in focus post-Covid: from offline to online

08:06 - Must-dos for building an e-commerce-enabled website

12:01 - Customer segmentation strategy

14:28 – E-mail marketing and managing the analytics

26:03 – Using performance marketing to drive traffic

📄 Click here to read the transcript

Enjoyed the episode? Please consider checking out the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world!

]]> Sat, 24 Sep 2022 08:03:45 +0000 Akshay Datt Akshay Datt 2091 Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vivita pursued this idea and turned it into a successful brand that's "The Wishing Chair" today. After acing a corporate career for 8 years, Avneet started The Wishing Chair as a lifestyle retail brand. She shares with Vani some of the secrets that helped this D2C brand grow. 👉 Listen to the podcast to know about:- 01:34 - Change in focus post-Covid: from offline to online 08:06 - Must-dos for building an e-commerce-enabled website 12:01 - Customer segmentation strategy 14:28 – E-mail marketing and managing the analytics 26:03 – Using performance marketing to drive traffic 📄 Click here to read the transcript [https://docs.google.com/document/d/1VLNZT4jUEaLjMe5MR6QKFJJmn9FHSfh6/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider checking out the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [https://cherrypeachplum.in/]to get marketing solutions that work in the real world! Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vivita pursued this idea and turned it into a successful brand that's "The Wishing Chair" today. After acing a corpor d2c,marketing,cherrypeachplum growth partners,the wishing chair No Digital strategies for the new normal | Shiv Shivakumar @ Aditya Birla Group [S02, #5] 2 2 5 5 Digital strategies for the new normal | Shiv Shivakumar @ Aditya Birla Group [S02, #5] full c7fce671-62da-4e78-ac26-faf2fc1edfd6 https://share.transistor.fm/s/c0f43e0c Digital transformation is the current industry buzzword, but is the industry ready for true digital transformation, or is it merely paying lip service? Tune in as Vani and Shiv discuss digital in detail and what it actually means for the future of marketing.

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results.  Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real world!

]]> Digital transformation is the current industry buzzword, but is the industry ready for true digital transformation, or is it merely paying lip service? Tune in as Vani and Shiv discuss digital in detail and what it actually means for the future of marketing.

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results.  Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real world!

]]> Thu, 08 Sep 2022 01:30:00 +0000 Akshay Datt Akshay Datt 867 Digital transformation is the current industry buzzword, but is the industry ready for true digital transformation, or is it merely paying lip service? Tune in as Vani and Shiv discuss digital in detail and what it actually means for the future of marketing. 📄 Click here to read the transcript [https://docs.google.com/document/d/1mDV5OVRDoiWhJ1RNRZURDWtvpBMCZKhl/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results.  Get in touch via the website www.cherrypeachplum.in [https://cherrypeachplum.in/] to get marketing solutions that work in the real world! Digital transformation is the current industry buzzword, but is the industry ready for true digital transformation, or is it merely paying lip service? Tune in as Vani and Shiv discuss digital in detail and what it actually means for the future of marketi marketing,digital,digital transformation No How traditional companies must reinvent to stay ahead | Shiv Shivakumar @ Aditya Birla Group [S02, #4] 2 2 4 4 How traditional companies must reinvent to stay ahead | Shiv Shivakumar @ Aditya Birla Group [S02, #4] full 391c5fc6-955a-4b9c-ade6-a53514467288 https://share.transistor.fm/s/a2fefeb3 Shiv and Vani discuss why, in today's context of digital, FMCG companies or 'Fast Moving Consumer Goods' companies are in fact slow! Listen on for some great pointers on how traditional large companies must reinvent to keep pace with the digital newbies.

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results.  Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real world!

]]> Shiv and Vani discuss why, in today's context of digital, FMCG companies or 'Fast Moving Consumer Goods' companies are in fact slow! Listen on for some great pointers on how traditional large companies must reinvent to keep pace with the digital newbies.

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results.  Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real world!

]]> Fri, 02 Sep 2022 06:30:01 +0000 Akshay Datt Akshay Datt 683 Shiv and Vani discuss why, in today's context of digital, FMCG companies or 'Fast Moving Consumer Goods' companies are in fact slow! Listen on for some great pointers on how traditional large companies must reinvent to keep pace with the digital newbies. 📄 Click here to read the transcript [https://docs.google.com/document/d/1mDV5OVRDoiWhJ1RNRZURDWtvpBMCZKhl/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results.  Get in touch via the website www.cherrypeachplum.in [https://cherrypeachplum.in/] to get marketing solutions that work in the real world! Shiv and Vani discuss why, in today's context of digital, FMCG companies or 'Fast Moving Consumer Goods' companies are in fact slow! Listen on for some great pointers on how traditional large companies must reinvent to keep pace with the digital newbies. fmcg,marketing,digital No How to sell to the digital India | Bhaskar Ramesh @ Google [ S02, #3] 2 2 3 3 How to sell to the digital India | Bhaskar Ramesh @ Google [ S02, #3] full 03b6fce5-950f-4899-88e3-05b09d5360c3 https://share.transistor.fm/s/f52c621d Everyone has heard about the new normal, but for people in marketing, what does the new normal look like? What are the ways in which customer behavior has changed? How does buying happen post-pandemic?  Vani Gupta talks to Bhaskar Ramesh to decode trends that every marketeer and D2C founder must know. Bhaskar is the director of Google’s omnichannel business in India and has spent more than a decade with the search engine giant, giving him a unique insight into how consumer behavior has evolved. Listen on for some fascinating insights into the new normal!

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results.  Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real world!

]]> Everyone has heard about the new normal, but for people in marketing, what does the new normal look like? What are the ways in which customer behavior has changed? How does buying happen post-pandemic?  Vani Gupta talks to Bhaskar Ramesh to decode trends that every marketeer and D2C founder must know. Bhaskar is the director of Google’s omnichannel business in India and has spent more than a decade with the search engine giant, giving him a unique insight into how consumer behavior has evolved. Listen on for some fascinating insights into the new normal!

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results.  Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real world!

]]> Thu, 25 Aug 2022 06:46:30 +0000 Akshay Datt Akshay Datt 2455 Everyone has heard about the new normal, but for people in marketing, what does the new normal look like? What are the ways in which customer behavior has changed? How does buying happen post-pandemic?  Vani Gupta talks to Bhaskar Ramesh to decode trends that every marketeer and D2C founder must know. Bhaskar is the director of Google's omnichannel business in India and has spent more than a decade with the search engine giant, giving him a unique insight into how consumer behavior has evolved. Listen on for some fascinating insights into the new normal! 📄 Click here to read the transcript [https://docs.google.com/document/d/1-4xn78Q-gCYRrOeiZqPIP0sLm_--DYZZ/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results.  Get in touch via the website www.cherrypeachplum.in [https://cherrypeachplum.in/] to get marketing solutions that work in the real world! Everyone has heard about the new normal, but for people in marketing, what does the new normal look like? What are the ways in which customer behavior has changed? How does buying happen post-pandemic?  Vani Gupta talks to Bhaskar Ramesh to decode trends digital,consumer,marketing,branding No The B2B manual for winning digital | Shiv Shivakumar @ Aditya Birla Group [S02, #2] 2 2 1 1 The B2B manual for winning digital | Shiv Shivakumar @ Aditya Birla Group [S02, #2] full 541a00dd-bc13-4064-b6fd-a629bc0fe818 https://share.transistor.fm/s/5ab29c33 Go digital, get growth- the pandemic has changed rules for the B2B segment. How to better address pain points? Will branding become indispensable?

In this episode, industry expert Shiv Shivakumar speaks about what it would take for B2Bs to make the cut!

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

Show less

]]> Go digital, get growth- the pandemic has changed rules for the B2B segment. How to better address pain points? Will branding become indispensable?

In this episode, industry expert Shiv Shivakumar speaks about what it would take for B2Bs to make the cut!

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

Show less

]]> Thu, 18 Aug 2022 09:27:54 +0000 Akshay Datt Akshay Datt 476 Go digital, get growth- the pandemic has changed rules for the B2B segment. How to better address pain points? Will branding become indispensable? In this episode, industry expert Shiv Shivakumar speaks about what it would take for B2Bs to make the cut! 📄 Click here to read the transcript [https://docs.google.com/document/d/16b5XFMaMD_Pg64edEwq1nuW2i23CWLf5/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. Show less Go digital, get growth- the pandemic has changed rules for the B2B segment. How to better address pain points? Will branding become indispensable? In this episode, industry expert Shiv Shivakumar speaks about what it would take for B2Bs to make the cut! digital,b2b,marketing No Decoding digital | Shiv Shivakumar @ Aditya Birla Group [S02, #1] 2 2 1 1 Decoding digital | Shiv Shivakumar @ Aditya Birla Group [S02, #1] full 9665c4b7-4600-4e23-a3a6-a6765261ad20 https://share.transistor.fm/s/d408e784 Out with the old, in with the new- companies must pull their socks up if they want to succeed in a digitized world!

In this episode, Vani speaks with Shiv Shivakumar who lays out his new theory on digital and shares golden insights on how companies can pivot to thrive.

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Out with the old, in with the new- companies must pull their socks up if they want to succeed in a digitized world!

In this episode, Vani speaks with Shiv Shivakumar who lays out his new theory on digital and shares golden insights on how companies can pivot to thrive.

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

]]> Thu, 11 Aug 2022 12:35:40 +0000 Akshay Datt Akshay Datt 615 Out with the old, in with the new- companies must pull their socks up if they want to succeed in a digitized world! In this episode, Vani speaks with Shiv Shivakumar who lays out his new theory on digital and shares golden insights on how companies can pivot to thrive. 📄 Click here to read the transcript [https://docs.google.com/document/d/1D2djLq4RaQQVLKEA2TF_CCbMS1RRYspQ/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true] Enjoyed the episode? Please consider listening to the other episodes and subscribe to "Marketing with Vani" on this platform! This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world. Out with the old, in with the new- companies must pull their socks up if they want to succeed in a digitized world! In this episode, Vani speaks with Shiv Shivakumar who lays out his new theory on digital and shares golden insights on how companies can p No Is purpose-driven marketing becoming the tail that wags the dog? [#17] 1 1 17 17 Is purpose-driven marketing becoming the tail that wags the dog? [#17] full 79368bfd-8fb5-4952-ad20-2a4ae7e9f9e2 https://share.transistor.fm/s/c2eafc83 What’s this buzz about Purpose Marketing?!

Is it really necessary for brands to stand for a good cause for society?

Listen on to understand why it is important for brands to sync purpose with the product offering rather than advocate something that merely sounds good to society.

]]> What’s this buzz about Purpose Marketing?!

Is it really necessary for brands to stand for a good cause for society?

Listen on to understand why it is important for brands to sync purpose with the product offering rather than advocate something that merely sounds good to society.

]]> Thu, 28 Apr 2022 06:30:00 +0000 Akshay Datt Akshay Datt 632 What's this buzz about Purpose Marketing?! Is it really necessary for brands to stand for a good cause for society? Listen on to understand why it is important for brands to sync purpose with the product offering rather than advocate something that merely sounds good to society. What's this buzz about Purpose Marketing?! Is it really necessary for brands to stand for a good cause for society? Listen on to understand why it is important for brands to sync purpose with the product offering rather than advocate something that mere No A super 'sonic identity' will deliver super-sonic growth! [#16] 1 1 16 16 A super 'sonic identity' will deliver super-sonic growth! [#16] full 17acf2d0-b19b-45e7-ad92-6272a8f6bc45 https://share.transistor.fm/s/1e438233 In today's ultra-cluttered mind, media and madness how does one make a brand stick in the consumer's mind? By creating distinctive brand assets. A strong sonic identity is one such. Listen on!

]]> In today's ultra-cluttered mind, media and madness how does one make a brand stick in the consumer's mind? By creating distinctive brand assets. A strong sonic identity is one such. Listen on!

]]> Thu, 21 Apr 2022 06:30:00 +0000 Akshay Datt Akshay Datt 240 In today's ultra-cluttered mind, media and madness how does one make a brand stick in the consumer's mind? By creating distinctive brand assets. A strong sonic identity is one such. Listen on! In today's ultra-cluttered mind, media and madness how does one make a brand stick in the consumer's mind? By creating distinctive brand assets. A strong sonic identity is one such. Listen on! No Why strategy and creative for TV and Digital are necessarily different? | Karan Amin [#15] 1 1 15 15 Why strategy and creative for TV and Digital are necessarily different? | Karan Amin [#15] full ff6329f4-01d0-4da0-b344-4b0b3a614e59 https://share.transistor.fm/s/c9e3d028 In this mobile-first world, one must include YouTube in the marketing plan.

But is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable?

In this episode, Vani speaks with Karan Amin, who explains the difference between TV and digital and what brands must do to win at digital.

]]> In this mobile-first world, one must include YouTube in the marketing plan.

But is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable?

In this episode, Vani speaks with Karan Amin, who explains the difference between TV and digital and what brands must do to win at digital.

]]> Thu, 14 Apr 2022 06:30:00 +0000 Akshay Datt Akshay Datt 2348 In this mobile-first world, one must include YouTube in the marketing plan. But is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable? In this episode, Vani speaks with Karan Amin, who explains the difference between TV and digital and what brands must do to win at digital. In this mobile-first world, one must include YouTube in the marketing plan. But is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable? In this episode, Vani speaks with Karan Amin, who explains the difference between TV and digit No How to sell to the 'Badhta Buland Bharat'! | Vinay Singhal @ Wittyfeed/Stage - OTT For Bharat [#14] 1 1 14 14 How to sell to the 'Badhta Buland Bharat'! | Vinay Singhal @ Wittyfeed/Stage - OTT For Bharat [#14] full ee06d8c9-461d-4bf7-bce1-fe65e1f0c9ec https://share.transistor.fm/s/4ffabeca If we were to put it in numbers, 10% of the internet users in the country are ‘India’. The rest is Bharat! 

Yet most of us marketers fail to understand the real Bharat and fail to deliver authenticity in our content.

In this episode, Vani speaks with Vinay Singhal, the flag-bearer of Bharat. He is a two-time entrepreneur who previously headed Wittyfeed which was India's largest viral content company. In his second innings, he is taking Stage to newer heights. With Stage, he is on a mission to build an OTT for Bharat and offer content in numerous languages and dialects.

This episode is truly a masterclass for one who wishes to get the marketing for Bharat right!

]]> If we were to put it in numbers, 10% of the internet users in the country are ‘India’. The rest is Bharat! 

Yet most of us marketers fail to understand the real Bharat and fail to deliver authenticity in our content.

In this episode, Vani speaks with Vinay Singhal, the flag-bearer of Bharat. He is a two-time entrepreneur who previously headed Wittyfeed which was India's largest viral content company. In his second innings, he is taking Stage to newer heights. With Stage, he is on a mission to build an OTT for Bharat and offer content in numerous languages and dialects.

This episode is truly a masterclass for one who wishes to get the marketing for Bharat right!

]]> Thu, 07 Apr 2022 06:30:00 +0000 Akshay Datt Akshay Datt 2220 If we were to put it in numbers, 10% of the internet users in the country are 'India'. The rest is Bharat!  Yet most of us marketers fail to understand the real Bharat and fail to deliver authenticity in our content. In this episode, Vani speaks with Vinay Singhal, the flag-bearer of Bharat. He is a two-time entrepreneur who previously headed Wittyfeed which was India's largest viral content company. In his second innings, he is taking Stage to newer heights. With Stage, he is on a mission to build an OTT for Bharat and offer content in numerous languages and dialects. This episode is truly a masterclass for one who wishes to get the marketing for Bharat right! If we were to put it in numbers, 10% of the internet users in the country are 'India'. The rest is Bharat!  Yet most of us marketers fail to understand the real Bharat and fail to deliver authenticity in our content. In this episode, Vani speaks with Vi No Why celebrity endorsement is not always a good idea! | Bobby Pawar and Subhash Kamath [#13] 1 1 13 13 Why celebrity endorsement is not always a good idea! | Bobby Pawar and Subhash Kamath [#13] full 0d5458f1-d327-4bdf-a251-3b762f2f5e5f https://share.transistor.fm/s/a16af301 In India, 80% of celebrity usage in the advertising industry is not thought through!

In this episode, Vani speaks with Bobby Pawar and Subhash Kamath – the who’s who of the Indian advertising industry, where they debunk the myths surrounding celebrity endorsement and explain why it is not always a good idea to incorporate it into your brand strategy.

]]> In India, 80% of celebrity usage in the advertising industry is not thought through!

In this episode, Vani speaks with Bobby Pawar and Subhash Kamath – the who’s who of the Indian advertising industry, where they debunk the myths surrounding celebrity endorsement and explain why it is not always a good idea to incorporate it into your brand strategy.

]]> Thu, 31 Mar 2022 06:30:00 +0000 Akshay Datt Akshay Datt 1131 In India, 80% of celebrity usage in the advertising industry is not thought through! In this episode, Vani speaks with Bobby Pawar and Subhash Kamath – the who's who of the Indian advertising industry, where they debunk the myths surrounding celebrity endorsement and explain why it is not always a good idea to incorporate it into your brand strategy. In India, 80% of celebrity usage in the advertising industry is not thought through! In this episode, Vani speaks with Bobby Pawar and Subhash Kamath – the who's who of the Indian advertising industry, where they debunk the myths surrounding celebrity en No Why celebrity endorsement is always a good idea! | Dhruv Chitgopekar @ Collective Artists Network [#12] 1 1 12 12 Why celebrity endorsement is always a good idea! | Dhruv Chitgopekar @ Collective Artists Network [#12] full 803c95e6-4b08-4dd1-96d1-0b9e4bcb00af https://share.transistor.fm/s/6edb746f Of course, a celebrity brings stature and immediate awareness - but how does one make sure one picks the right one, and what all goes into making for a great celeb endorsement? 

In this episode, Vani speaks with Dhruv Chitgopekar, Co-founder, Collective Artists Network, who takes us through the world of celebrity endorsement and explains why it is always a good idea!

]]> Of course, a celebrity brings stature and immediate awareness - but how does one make sure one picks the right one, and what all goes into making for a great celeb endorsement? 

In this episode, Vani speaks with Dhruv Chitgopekar, Co-founder, Collective Artists Network, who takes us through the world of celebrity endorsement and explains why it is always a good idea!

]]> Thu, 24 Mar 2022 05:30:00 -0100 Akshay Datt Akshay Datt 3130 Of course, a celebrity brings stature and immediate awareness - but how does one make sure one picks the right one, and what all goes into making for a great celeb endorsement?  In this episode, Vani speaks with Dhruv Chitgopekar, Co-founder, Collective Artists Network, who takes us through the world of celebrity endorsement and explains why it is always a good idea! Of course, a celebrity brings stature and immediate awareness - but how does one make sure one picks the right one, and what all goes into making for a great celeb endorsement?  In this episode, Vani speaks with Dhruv Chitgopekar, Co-founder, Collective No Think like a challenger. Or die! | Bobby Pawar, Lloyd Mathias, Subhash Kamath and Shankar Prasad [#11] 1 1 11 11 Think like a challenger. Or die! | Bobby Pawar, Lloyd Mathias, Subhash Kamath and Shankar Prasad [#11] full 463d35e6-e9b0-42f9-98c4-5be1a99acc38 https://share.transistor.fm/s/defaa032 Everyone knows of the legendary war between Coke and Pepsi in the 90s. In spite of Coke winning the title sponsorship for the 1996 World Cup, it was eventually Pepsi that garnered all the eyeballs with its campaign ‘Nothing official about it’.

That was challenger marketing at its best!

This episode is a deep dive into the concept of challenger marketing where the industry stalwarts explain how brands are using the challenger mindset to stay at the top of their game.

  • Bobby Pawar – Chairman, Havas Group
  • Lloyd Mathias – Angel Investor and Business Strategist 
  • Subhash Kamath – Chief Executive Officer, BBH & Publicis Worldwide, India. Chairman, ASCI
  • Shankar Prasad – Founder, Plum Goodness


]]> Everyone knows of the legendary war between Coke and Pepsi in the 90s. In spite of Coke winning the title sponsorship for the 1996 World Cup, it was eventually Pepsi that garnered all the eyeballs with its campaign ‘Nothing official about it’.

That was challenger marketing at its best!

This episode is a deep dive into the concept of challenger marketing where the industry stalwarts explain how brands are using the challenger mindset to stay at the top of their game.

  • Bobby Pawar – Chairman, Havas Group
  • Lloyd Mathias – Angel Investor and Business Strategist 
  • Subhash Kamath – Chief Executive Officer, BBH & Publicis Worldwide, India. Chairman, ASCI
  • Shankar Prasad – Founder, Plum Goodness


]]> Thu, 17 Mar 2022 05:30:00 -0100 Akshay Datt Akshay Datt 2080 Everyone knows of the legendary war between Coke and Pepsi in the 90s. In spite of Coke winning the title sponsorship for the 1996 World Cup, it was eventually Pepsi that garnered all the eyeballs with its campaign 'Nothing official about it'. That was challenger marketing at its best! This episode is a deep dive into the concept of challenger marketing where the industry stalwarts explain how brands are using the challenger mindset to stay at the top of their game. * Bobby Pawar – Chairman, Havas Group * Lloyd Mathias – Angel Investor and Business Strategist  * Subhash Kamath – Chief Executive Officer, BBH & Publicis Worldwide, India. Chairman, ASCI * Shankar Prasad – Founder, Plum Goodness Everyone knows of the legendary war between Coke and Pepsi in the 90s. In spite of Coke winning the title sponsorship for the 1996 World Cup, it was eventually Pepsi that garnered all the eyeballs with its campaign 'Nothing official about it'. That was c No The unicorn masterclass | Sanjeev Bikhchandani @ Info Edge [#10] 1 1 10 10 The unicorn masterclass | Sanjeev Bikhchandani @ Info Edge [#10] full 6a2ff868-def2-4a29-bfb7-8b604896d5b6 https://share.transistor.fm/s/ee73b26f This episode is truly a special one!

The one where you’ll deep dive into the brain of a man with the Midas touch, founder of one of India’s oldest internet companies, Info Edge, that has produced numerous unicorns.

In this episode, Vani speaks with Sanjeev Bikhchandani, the original giant of the Indian internet start-up ecosystem, where he shares golden insights on what it takes to build and scale a venture and what can make it a worthy investment.

]]> This episode is truly a special one!

The one where you’ll deep dive into the brain of a man with the Midas touch, founder of one of India’s oldest internet companies, Info Edge, that has produced numerous unicorns.

In this episode, Vani speaks with Sanjeev Bikhchandani, the original giant of the Indian internet start-up ecosystem, where he shares golden insights on what it takes to build and scale a venture and what can make it a worthy investment.

]]> Thu, 10 Mar 2022 05:30:00 -0100 Akshay Datt Akshay Datt 2758 This episode is truly a special one! The one where you'll deep dive into the brain of a man with the Midas touch, founder of one of India's oldest internet companies, Info Edge, that has produced numerous unicorns. In this episode, Vani speaks with Sanjeev Bikhchandani, the original giant of the Indian internet start-up ecosystem, where he shares golden insights on what it takes to build and scale a venture and what can make it a worthy investment. This episode is truly a special one! The one where you'll deep dive into the brain of a man with the Midas touch, founder of one of India's oldest internet companies, Info Edge, that has produced numerous unicorns. In this episode, Vani speaks with Sanj No Can performance marketing perform all the way? (Pt 2) | Pawan Sarda and Lloyd Mathias [#9] 1 1 9 9 Can performance marketing perform all the way? (Pt 2) | Pawan Sarda and Lloyd Mathias [#9] full fd47bf26-665c-4d1d-ba79-b230dc3a976f https://share.transistor.fm/s/189cb4f0 Today every brand willy nilly has performance marketing as part of its promotion mix. But can it alone bring value in the long term?

In this episode, Vani speaks with Pawan Sarda and Lloyd Mathias, who have explained in detail the pitfalls of using performance marketing in isolation and why it is necessary to marry it with conventional marketing principles.

]]> Today every brand willy nilly has performance marketing as part of its promotion mix. But can it alone bring value in the long term?

In this episode, Vani speaks with Pawan Sarda and Lloyd Mathias, who have explained in detail the pitfalls of using performance marketing in isolation and why it is necessary to marry it with conventional marketing principles.

]]> Thu, 03 Mar 2022 05:30:00 -0100 Akshay Datt Akshay Datt 989 Today every brand willy nilly has performance marketing as part of its promotion mix. But can it alone bring value in the long term? In this episode, Vani speaks with Pawan Sarda and Lloyd Mathias, who have explained in detail the pitfalls of using performance marketing in isolation and why it is necessary to marry it with conventional marketing principles. Today every brand willy nilly has performance marketing as part of its promotion mix. But can it alone bring value in the long term? In this episode, Vani speaks with Pawan Sarda and Lloyd Mathias, who have explained in detail the pitfalls of using perfo No Can performance marketing perform all the way? (Pt 1) | Shankar Prasad, Shashank Mehta and Shubho Sengupta [#8] 1 1 8 8 Can performance marketing perform all the way? (Pt 1) | Shankar Prasad, Shashank Mehta and Shubho Sengupta [#8] full 1b238ff7-28bb-48c9-a999-d11d7c6a0b76 https://share.transistor.fm/s/8de235af What is performance marketing?

How can one get the best deal?

Why does it come cheaper at times and not so cheap at other times?

In this episode, Vani speaks with Shankar Prasad, Shashank Mehta and Shubho Sengupta, on the science behind Performance Marketing.

]]> What is performance marketing?

How can one get the best deal?

Why does it come cheaper at times and not so cheap at other times?

In this episode, Vani speaks with Shankar Prasad, Shashank Mehta and Shubho Sengupta, on the science behind Performance Marketing.

]]> Thu, 24 Feb 2022 05:30:00 -0100 Akshay Datt Akshay Datt 1124 What is performance marketing? How can one get the best deal? Why does it come cheaper at times and not so cheap at other times? In this episode, Vani speaks with Shankar Prasad, Shashank Mehta and Shubho Sengupta, on the science behind Performance Marketing. What is performance marketing? How can one get the best deal? Why does it come cheaper at times and not so cheap at other times? In this episode, Vani speaks with Shankar Prasad, Shashank Mehta and Shubho Sengupta, on the science behind Performance Mar No B2B essentials and marketing strategies | Rohit Bhayana @ Lumis Partners [#7] 1 1 7 7 B2B essentials and marketing strategies | Rohit Bhayana @ Lumis Partners [#7] full cb594efe-58f3-4136-adc3-ffcd605365c9 https://share.transistor.fm/s/2adfd7a0 Are you clear about the problem you are solving for? Seems simple yet it's the one thing start-ups struggle with most. 

Rohit Bhayana, Co-founder and Managing Partner, Lumis Partners, has invested in numerous ventures. In this episode, he has shared insightful pointers on how early-stage start-ups must think of innovation and give it scale and form.

]]> Are you clear about the problem you are solving for? Seems simple yet it's the one thing start-ups struggle with most. 

Rohit Bhayana, Co-founder and Managing Partner, Lumis Partners, has invested in numerous ventures. In this episode, he has shared insightful pointers on how early-stage start-ups must think of innovation and give it scale and form.

]]> Thu, 17 Feb 2022 05:30:00 -0100 Akshay Datt Akshay Datt 1675 Are you clear about the problem you are solving for? Seems simple yet it's the one thing start-ups struggle with most.  Rohit Bhayana, Co-founder and Managing Partner, Lumis Partners, has invested in numerous ventures. In this episode, he has shared insightful pointers on how early-stage start-ups must think of innovation and give it scale and form. Are you clear about the problem you are solving for? Seems simple yet it's the one thing start-ups struggle with most.  Rohit Bhayana, Co-founder and Managing Partner, Lumis Partners, has invested in numerous ventures. In this episode, he has shared insi No Decoding ASCI guidelines for influencer marketing | Subhash Kamath and Manisha Kapoor [#6] 1 1 6 6 Decoding ASCI guidelines for influencer marketing | Subhash Kamath and Manisha Kapoor [#6] full b7978d6a-f893-4ad3-8156-bda9eb2277c9 https://share.transistor.fm/s/62828ed3 Influencer marketing has become an essential part of the digital marketing mix!

In this episode, Vani speaks with Subhash Kamath, Chairman and Manisha Kapoor, Secretary-General of The Advertising Standards Council of India, who explains the ASCI guidelines for Influencer Marketing and why it is required.

]]> Influencer marketing has become an essential part of the digital marketing mix!

In this episode, Vani speaks with Subhash Kamath, Chairman and Manisha Kapoor, Secretary-General of The Advertising Standards Council of India, who explains the ASCI guidelines for Influencer Marketing and why it is required.

]]> Thu, 10 Feb 2022 05:30:00 -0100 Akshay Datt Akshay Datt 1062 Influencer marketing has become an essential part of the digital marketing mix! In this episode, Vani speaks with Subhash Kamath, Chairman and Manisha Kapoor, Secretary-General of The Advertising Standards Council of India, who explains the ASCI guidelines for Influencer Marketing and why it is required. Influencer marketing has become an essential part of the digital marketing mix! In this episode, Vani speaks with Subhash Kamath, Chairman and Manisha Kapoor, Secretary-General of The Advertising Standards Council of India, who explains the ASCI guidelin No Why you need a brand book and how to get it right? | Bobby Pawar, Kaushik Prasad and Subhash Kamath [#5] 1 1 5 5 Why you need a brand book and how to get it right? | Bobby Pawar, Kaushik Prasad and Subhash Kamath [#5] full 02a2ec60-1e1d-45dc-93c5-f0618e489f9f https://share.transistor.fm/s/b5335240 Have you ever wondered why a brand like Coke or Pepsi is iconic and why some brands fail to create any impact?

Well, the secret lies in something known as ‘The Brand Book’.

In this episode, Vani speaks with Bobby Pawar, Kaushik Prasad and Subhash Kamath – the stalwarts of the advertising world, to decode the whats, whys and hows of a brand book and how to get it right!

]]> Have you ever wondered why a brand like Coke or Pepsi is iconic and why some brands fail to create any impact?

Well, the secret lies in something known as ‘The Brand Book’.

In this episode, Vani speaks with Bobby Pawar, Kaushik Prasad and Subhash Kamath – the stalwarts of the advertising world, to decode the whats, whys and hows of a brand book and how to get it right!

]]> Thu, 03 Feb 2022 05:30:00 -0100 Akshay Datt Akshay Datt 1745 Have you ever wondered why a brand like Coke or Pepsi is iconic and why some brands fail to create any impact? Well, the secret lies in something known as 'The Brand Book'. In this episode, Vani speaks with Bobby Pawar, Kaushik Prasad and Subhash Kamath – the stalwarts of the advertising world, to decode the whats, whys and hows of a brand book and how to get it right! Have you ever wondered why a brand like Coke or Pepsi is iconic and why some brands fail to create any impact? Well, the secret lies in something known as 'The Brand Book'. In this episode, Vani speaks with Bobby Pawar, Kaushik Prasad and Subhash Kamath No Can Instagram build reach? | Pawan Sarda @ Future Group [#4] 1 1 4 4 Can Instagram build reach? | Pawan Sarda @ Future Group [#4] full e7ec68bb-5746-4535-b525-64ae6fa29bcf https://share.transistor.fm/s/26c43839 Are you someone who checks out the Instagram page of a brand first rather than stopping by at their website? 

In this episode, Vani speaks with Pawan Sarda, who shares insights on why Instagram has become the most-trusted vehicle for brands to increase their reach.

]]> Are you someone who checks out the Instagram page of a brand first rather than stopping by at their website? 

In this episode, Vani speaks with Pawan Sarda, who shares insights on why Instagram has become the most-trusted vehicle for brands to increase their reach.

]]> Thu, 27 Jan 2022 05:30:00 -0100 Akshay Datt Akshay Datt 794 Are you someone who checks out the Instagram page of a brand first rather than stopping by at their website?  In this episode, Vani speaks with Pawan Sarda, who shares insights on why Instagram has become the most-trusted vehicle for brands to increase their reach. Are you someone who checks out the Instagram page of a brand first rather than stopping by at their website?  In this episode, Vani speaks with Pawan Sarda, who shares insights on why Instagram has become the most-trusted vehicle for brands to increase t No Why Nike doesn't do funny shit | Bobby Pawar @ Havas Group [#3] 1 1 3 3 Why Nike doesn't do funny shit | Bobby Pawar @ Havas Group [#3] full 48159399-f07c-4696-8528-3107768cef21 https://share.transistor.fm/s/e258226c Building a brand is just like a jigsaw. And a clearly defined brand philosophy is one such crucial piece!

In this episode, Vani speaks with Bobby Pawar, who decodes Nike’s brand philosophy and explains the reason why ‘Nike Doesn’t Do Funny Shit’.

]]> Building a brand is just like a jigsaw. And a clearly defined brand philosophy is one such crucial piece!

In this episode, Vani speaks with Bobby Pawar, who decodes Nike’s brand philosophy and explains the reason why ‘Nike Doesn’t Do Funny Shit’.

]]> Thu, 20 Jan 2022 05:30:00 -0100 Akshay Datt Akshay Datt 336 Building a brand is just like a jigsaw. And a clearly defined brand philosophy is one such crucial piece! In this episode, Vani speaks with Bobby Pawar, who decodes Nike's brand philosophy and explains the reason why 'Nike Doesn't Do Funny Shit'. Building a brand is just like a jigsaw. And a clearly defined brand philosophy is one such crucial piece! In this episode, Vani speaks with Bobby Pawar, who decodes Nike's brand philosophy and explains the reason why 'Nike Doesn't Do Funny Shit'. No The Whole Truth of challenger marketing | Shashank Mehta @ The Whole Truth Foods [#2] 1 1 2 2 The Whole Truth of challenger marketing | Shashank Mehta @ The Whole Truth Foods [#2] full f5de8731-428a-4d2a-ba41-1a2d6f21a595 https://share.transistor.fm/s/4ade9ba5 I don’t think consumers differentiate between 85 and 90, people only differentiate between 0 and 100.

In this episode, Vani speaks with Shashank Mehta of The Whole Truth Foods, where he explains the philosophy of Challenger Thinking and why challenger brands are able to make the difference and rise above the din.

]]> I don’t think consumers differentiate between 85 and 90, people only differentiate between 0 and 100.

In this episode, Vani speaks with Shashank Mehta of The Whole Truth Foods, where he explains the philosophy of Challenger Thinking and why challenger brands are able to make the difference and rise above the din.

]]> Thu, 13 Jan 2022 05:30:00 -0100 Akshay Datt Akshay Datt 719 I don't think consumers differentiate between 85 and 90, people only differentiate between 0 and 100. In this episode, Vani speaks with Shashank Mehta of The Whole Truth Foods, where he explains the philosophy of Challenger Thinking and why challenger brands are able to make the difference and rise above the din. I don't think consumers differentiate between 85 and 90, people only differentiate between 0 and 100. In this episode, Vani speaks with Shashank Mehta of The Whole Truth Foods, where he explains the philosophy of Challenger Thinking and why challenger br No Video Marketing is going viral! | Aashish Chopra @ ixigo.com [#1] 1 1 1 1 Video Marketing is going viral! | Aashish Chopra @ ixigo.com [#1] full 235f50bf-fda8-445f-8f5f-61d7d9530ae8 https://share.transistor.fm/s/972b4878 Creating is easy, what to create is a million-dollar question!

In the first episode of Marketing with Vani, we have Aashish Chopra, Vice President (Content Marketing), ixigo.com, who talks about what it takes to make a content piece viral.

]]> Creating is easy, what to create is a million-dollar question!

In the first episode of Marketing with Vani, we have Aashish Chopra, Vice President (Content Marketing), ixigo.com, who talks about what it takes to make a content piece viral.

]]> Thu, 06 Jan 2022 05:30:00 -0100 Akshay Datt Akshay Datt 574 Creating is easy, what to create is a million-dollar question! In the first episode of Marketing with Vani, we have Aashish Chopra, Vice President (Content Marketing), ixigo.com, who talks about what it takes to make a content piece viral. Creating is easy, what to create is a million-dollar question! In the first episode of Marketing with Vani, we have Aashish Chopra, Vice President (Content Marketing), ixigo.com, who talks about what it takes to make a content piece viral. No