Marketing Under The Influence Transistor (https://transistor.fm) https://feeds.transistor.fm/marketing-under-the-influence In a world where every B2B podcast is the same, it's time for something completely different. Hear the stories behind the media that influenced the marketers responsible for the messages we consume today. 2023 Neutral Ground Network 00eb51b8-85aa-5f3b-8062-fd6b5a2534a9 no en Wed, 23 Jul 2025 07:34:28 -0700 Tue, 02 Dec 2025 19:04:40 -0800 https://img.transistor.fm/SA93XpK55QLw-klucqAPNAf5vSRNOMV_wspvqFkPtkk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3MjQyLzE3MDEx/MzI4OTctYXJ0d29y/ay5qcGc.jpg Marketing Under The Influence episodic Neutral Ground Network In a world where every B2B podcast is the same, it's time for something completely different. Hear the stories behind the media that influenced the marketers responsible for the messages we consume today. In a world where every B2B podcast is the same, it's time for something completely different. media, media literacy, marketing Neutral Ground Network ronniehiggins@gmail.com No No Christina Garnett: Remember what the dormouse said? 4 4 Christina Garnett: Remember what the dormouse said? full 173cc295-da26-4b01-92cb-97b68c8236fc https://share.transistor.fm/s/e8ca5deb Summary: Follow Christina Garnett, sole proprietor of Pocket CCO, who struggled to reconcile the contradictions between how the world really was and how it could be until a pair of benevolent teachers showed her that books weren’t just sources of knowledge, but gateways to other worlds – safe havens where one could seek refuge and solace. 


Newsletter: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!


Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.


Citations and references:


Credits: 

]]> Summary: Follow Christina Garnett, sole proprietor of Pocket CCO, who struggled to reconcile the contradictions between how the world really was and how it could be until a pair of benevolent teachers showed her that books weren’t just sources of knowledge, but gateways to other worlds – safe havens where one could seek refuge and solace. 


Newsletter: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!


Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.


Citations and references:


Credits: 

]]> Tue, 16 Jan 2024 16:17:47 -0800 Neutral Ground Network Neutral Ground Network 959 Summary: Follow Christina Garnett, sole proprietor of Pocket CCO, who struggled to reconcile the contradictions between how the world really was and how it could be until a pair of benevolent teachers showed her that books weren’t just sources of knowledge, but gateways to other worlds – safe havens where one could seek refuge and solace. 


Newsletter: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!


Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.


Citations and references:


Credits: 

]]> media, media literacy, marketing No Dozie Anyaegbunam: Forget the story, the title is everything 3 3 Dozie Anyaegbunam: Forget the story, the title is everything full 5a9802b9-ca93-4d6b-bf36-b0d91474fec7 https://share.transistor.fm/s/fd8aa050 Summary: Follow Dozie Anyaegbunam, Senior Editor at The CMO, as he recalls being a young man in Nigeria with an unhealthy case of shiny object syndrome until his father offers him a valuable yet unorthodox life lesson in the title, not the story, of a book. 


Correction: The narration of this episode says Dozie works at CMO.com but is actually employed by The CMO. Sorry. 

Newsletter: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!


Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.


Citations and references:


Credits: 


Narration: Ronnie Higgins

Executive producer: Ronnie Higgins

Production coordinator: Alex Bleeker

Music and SFX licensing from: Musicbed, Freesound.org

Music by: Brad Suggs “Elephant Walk” and BECCAA “Nostalgia”

Edited with: Final Cut Pro

Distributed by: Transistor.fm

]]> Summary: Follow Dozie Anyaegbunam, Senior Editor at The CMO, as he recalls being a young man in Nigeria with an unhealthy case of shiny object syndrome until his father offers him a valuable yet unorthodox life lesson in the title, not the story, of a book. 


Correction: The narration of this episode says Dozie works at CMO.com but is actually employed by The CMO. Sorry. 

Newsletter: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!


Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.


Citations and references:


Credits: 


Narration: Ronnie Higgins

Executive producer: Ronnie Higgins

Production coordinator: Alex Bleeker

Music and SFX licensing from: Musicbed, Freesound.org

Music by: Brad Suggs “Elephant Walk” and BECCAA “Nostalgia”

Edited with: Final Cut Pro

Distributed by: Transistor.fm

]]> Tue, 09 Jan 2024 06:00:00 -0800 Neutral Ground Network Neutral Ground Network 819 Summary: Follow Dozie Anyaegbunam, Senior Editor at The CMO, as he recalls being a young man in Nigeria with an unhealthy case of shiny object syndrome until his father offers him a valuable yet unorthodox life lesson in the title, not the story, of a book. 


Correction: The narration of this episode says Dozie works at CMO.com but is actually employed by The CMO. Sorry. 

Newsletter: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!


Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.


Citations and references:


Credits: 


Narration: Ronnie Higgins

Executive producer: Ronnie Higgins

Production coordinator: Alex Bleeker

Music and SFX licensing from: Musicbed, Freesound.org

Music by: Brad Suggs “Elephant Walk” and BECCAA “Nostalgia”

Edited with: Final Cut Pro

Distributed by: Transistor.fm

]]> media, media literacy, marketing No Krista Doyle: But... I'm a chapstick lesbian! 2 2 Krista Doyle: But... I'm a chapstick lesbian! full 198c7e77-3f9b-49b9-ad23-db876a08b8fe https://share.transistor.fm/s/47d33291 Summary: Follow Krista Doyle, Content Marketing Manager at Jasper, as she grapples with her sexuality until a friend of a friend recommends a movie that helps her defy LGBTQ+ stereotypes and declare she’s a chapstick lesbian.


Support the LGBTQ+ community: Please consider supporting Out Youth. For 33 years, Out Youth has been a safe place for youth of all sexual orientations and gender identities to be themselves. Donate today. 


Subscribe: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!

Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.


Citations and references:


Credits: 


Narration: Ronnie Higgins

Executive producer: Ronnie Higgins

Production coordinator: Alex Bleeker

Music and SFX licensing from: Musicbed, Freesound.org

Music by: Abigail Osborn “I Do You”

Edited with: Final Cut Pro

Distributed by: Transistor.fm

]]> Summary: Follow Krista Doyle, Content Marketing Manager at Jasper, as she grapples with her sexuality until a friend of a friend recommends a movie that helps her defy LGBTQ+ stereotypes and declare she’s a chapstick lesbian.


Support the LGBTQ+ community: Please consider supporting Out Youth. For 33 years, Out Youth has been a safe place for youth of all sexual orientations and gender identities to be themselves. Donate today. 


Subscribe: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!

Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.


Citations and references:


Credits: 


Narration: Ronnie Higgins

Executive producer: Ronnie Higgins

Production coordinator: Alex Bleeker

Music and SFX licensing from: Musicbed, Freesound.org

Music by: Abigail Osborn “I Do You”

Edited with: Final Cut Pro

Distributed by: Transistor.fm

]]> Tue, 02 Jan 2024 06:00:00 -0800 Neutral Ground Network Neutral Ground Network 1054 Summary: Follow Krista Doyle, Content Marketing Manager at Jasper, as she grapples with her sexuality until a friend of a friend recommends a movie that helps her defy LGBTQ+ stereotypes and declare she’s a chapstick lesbian.


Support the LGBTQ+ community: Please consider supporting Out Youth. For 33 years, Out Youth has been a safe place for youth of all sexual orientations and gender identities to be themselves. Donate today. 


Subscribe: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!

Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.


Citations and references:


Credits: 


Narration: Ronnie Higgins

Executive producer: Ronnie Higgins

Production coordinator: Alex Bleeker

Music and SFX licensing from: Musicbed, Freesound.org

Music by: Abigail Osborn “I Do You”

Edited with: Final Cut Pro

Distributed by: Transistor.fm

]]> media, media literacy, marketing No Annette Cardwell: This one time at computer camp... 1 1 Annette Cardwell: This one time at computer camp... full 4059e0b1-6bae-420f-a781-619048a6dae8 https://share.transistor.fm/s/f99ca061 Summary: Follow Annette Cardwell, the VP of Brand and Corporate Comms at Lattice, as she struggles to fit in as the only Asian kid in rural Virginia until she stumbles upon the cheat code to belonging at summer computer camp in a galaxy far, far away.

Dedication: Marketing Under The Influence wouldn’t be what it is today without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.

Guest bio:

Annette Cardwell
VP of Brand and Comms
Lattice

Citations and references:

Annette Cardwell
Lattice
Empire Strikes Back
Dallas
Dukes of Hazard
Monty Python
New wave music
The Cure
Anne Rice

Credits:

Narration: Ronnie Higgins
Guest: Annette Cardwell
Executive producer: Ronnie Higgins
Production coordinator: Alex Bleeker
Music licensing from: Musicbed, Freesound.org
Music by: Guzwell “Content To Process” from “Grounded”
Edited with: Final Cut Pro
Distributed by: Transistor.fm

]]> Summary: Follow Annette Cardwell, the VP of Brand and Corporate Comms at Lattice, as she struggles to fit in as the only Asian kid in rural Virginia until she stumbles upon the cheat code to belonging at summer computer camp in a galaxy far, far away.

Dedication: Marketing Under The Influence wouldn’t be what it is today without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.

Guest bio:

Annette Cardwell
VP of Brand and Comms
Lattice

Citations and references:

Annette Cardwell
Lattice
Empire Strikes Back
Dallas
Dukes of Hazard
Monty Python
New wave music
The Cure
Anne Rice

Credits:

Narration: Ronnie Higgins
Guest: Annette Cardwell
Executive producer: Ronnie Higgins
Production coordinator: Alex Bleeker
Music licensing from: Musicbed, Freesound.org
Music by: Guzwell “Content To Process” from “Grounded”
Edited with: Final Cut Pro
Distributed by: Transistor.fm

]]> Mon, 25 Dec 2023 08:59:12 -0800 Neutral Ground Network Neutral Ground Network 677 Summary: Follow Annette Cardwell, the VP of Brand and Corporate Comms at Lattice, as she struggles to fit in as the only Asian kid in rural Virginia until she stumbles upon the cheat code to belonging at summer computer camp in a galaxy far, far away.

Dedication: Marketing Under The Influence wouldn’t be what it is today without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.

Guest bio:

Annette Cardwell
VP of Brand and Comms
Lattice

Citations and references:

Annette Cardwell
Lattice
Empire Strikes Back
Dallas
Dukes of Hazard
Monty Python
New wave music
The Cure
Anne Rice

Credits:

Narration: Ronnie Higgins
Guest: Annette Cardwell
Executive producer: Ronnie Higgins
Production coordinator: Alex Bleeker
Music licensing from: Musicbed, Freesound.org
Music by: Guzwell “Content To Process” from “Grounded”
Edited with: Final Cut Pro
Distributed by: Transistor.fm

]]> media, media literacy, marketing No