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    <title>Marketing Honestly Show</title>
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    <description>An unconventional marketing podcast by aspiring tap dancer turned marketer, Brad Hussey, who attempts to answer the question, "Is it possible to build a successful and ethical online business? Or are we doomed to use dishonest tactics and deceptive marketing to succeed?".</description>
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    <itunes:summary>An unconventional marketing podcast by aspiring tap dancer turned marketer, Brad Hussey, who attempts to answer the question, "Is it possible to build a successful and ethical online business? Or are we doomed to use dishonest tactics and deceptive marketing to succeed?".</itunes:summary>
    <itunes:subtitle>An unconventional marketing podcast by aspiring tap dancer turned marketer, Brad Hussey, who attempts to answer the question, "Is it possible to build a successful and ethical online business.</itunes:subtitle>
    <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
    <itunes:owner>
      <itunes:name>Brad Hussey</itunes:name>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
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      <title>Troubleshooting Guide for the Overworked, Stressed &amp; Bogged Down</title>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>Troubleshooting Guide for the Overworked, Stressed &amp; Bogged Down</itunes:title>
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        <![CDATA[<p><strong>In this episode:</strong></p><ul><li><a href="https://marketinghonestly.com/blog/unplug-it">Read the article</a> on the website</li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li><li><a href="https://marketinghonestly.com/work/one-day">Book me for a day</a> to improve your marketing</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>In this episode:</strong></p><ul><li><a href="https://marketinghonestly.com/blog/unplug-it">Read the article</a> on the website</li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li><li><a href="https://marketinghonestly.com/work/one-day">Book me for a day</a> to improve your marketing</li></ul>]]>
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      <pubDate>Wed, 12 Aug 2020 05:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
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      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>144</itunes:duration>
      <itunes:summary>I've put together a simple troubleshooting guide to help you solve most of your problems. Most of the time, it works 100% of the time.</itunes:summary>
      <itunes:subtitle>I've put together a simple troubleshooting guide to help you solve most of your problems. Most of the time, it works 100% of the time.</itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Dark patterns</title>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>Dark patterns</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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        <![CDATA[<p><strong>In this episode:</strong></p><ul><li><a href="https://marketinghonestly.com/blog/dark-patterns">Read the article</a> on the website</li><li><a href="https://darkpatterns.org">Darkpatterns.org</a></li><li><a href="https://twitter.com/wwalmink/status/1225722270745866240?ref_src=twsrc%5Etfw%7Ctwcamp%5Eembeddedtimeline%7Ctwterm%5Eprofile%3Adarkpatterns%7Ctwcon%5Etimelinechrome&amp;ref_url=https%3A%2F%2Fdarkpatterns.org%2Fhall-of-shame.html">Twitter thread</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li><li><a href="https://marketinghonestly.com/work/one-day">Book me for a day</a> to improve your marketing</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>In this episode:</strong></p><ul><li><a href="https://marketinghonestly.com/blog/dark-patterns">Read the article</a> on the website</li><li><a href="https://darkpatterns.org">Darkpatterns.org</a></li><li><a href="https://twitter.com/wwalmink/status/1225722270745866240?ref_src=twsrc%5Etfw%7Ctwcamp%5Eembeddedtimeline%7Ctwterm%5Eprofile%3Adarkpatterns%7Ctwcon%5Etimelinechrome&amp;ref_url=https%3A%2F%2Fdarkpatterns.org%2Fhall-of-shame.html">Twitter thread</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li><li><a href="https://marketinghonestly.com/work/one-day">Book me for a day</a> to improve your marketing</li></ul>]]>
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      <pubDate>Wed, 05 Aug 2020 05:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
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      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>712</itunes:duration>
      <itunes:summary>User interfaces that are designed to deceive or trick you</itunes:summary>
      <itunes:subtitle>User interfaces that are designed to deceive or trick you</itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>This cleaning lady's direct response letter was brilliant</title>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>This cleaning lady's direct response letter was brilliant</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/62adf365</link>
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        <![CDATA[<p><strong>In this episode:</strong></p><ul><li><a href="https://marketinghonestly.com/blog/cleaning-lady">Read the article</a> on the website</li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li><li><a href="https://marketinghonestly.com/work/one-day">Book me for a day</a> to improve your marketing</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>In this episode:</strong></p><ul><li><a href="https://marketinghonestly.com/blog/cleaning-lady">Read the article</a> on the website</li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li><li><a href="https://marketinghonestly.com/work/one-day">Book me for a day</a> to improve your marketing</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 29 Jul 2020 05:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/62adf365/ae475b81.mp3" length="11548763" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>567</itunes:duration>
      <itunes:summary>She employed direct response copywriting better than most marketers!</itunes:summary>
      <itunes:subtitle>She employed direct response copywriting better than most marketers!</itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Blue Light Blockers, Honest or Hype?</title>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>Blue Light Blockers, Honest or Hype?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p><strong>In this episode:</strong></p><ul><li>The article referenced in the episode (<a href="https://www.webmd.com/eye-health/news/20191216/do-blue-light-glasses-work">https://www.webmd.com/eye-health/news/20191216/do-blue-light-glasses-work</a>)</li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li><li><a href="https://marketinghonestly.com/work/one-day">Book me for a day</a> to improve your marketing</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>In this episode:</strong></p><ul><li>The article referenced in the episode (<a href="https://www.webmd.com/eye-health/news/20191216/do-blue-light-glasses-work">https://www.webmd.com/eye-health/news/20191216/do-blue-light-glasses-work</a>)</li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li><li><a href="https://marketinghonestly.com/work/one-day">Book me for a day</a> to improve your marketing</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 22 Jul 2020 05:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/3391da98/f9755d9c.mp3" length="18438934" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>912</itunes:duration>
      <itunes:summary>Are blue light blocker glasses a legitimate and helpful product, or is this multi-million dollar industry just good at marketing a placebo effect?</itunes:summary>
      <itunes:subtitle>Are blue light blocker glasses a legitimate and helpful product, or is this multi-million dollar industry just good at marketing a placebo effect?</itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Just be upfront</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>Just be upfront</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/33fcdac0</link>
      <description>
        <![CDATA[<p><strong>In this episode</strong></p><ul><li><a href="https://marketinghonestly.com/blog/intentions">Read the original article</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li><li><a href="https://marketinghonestly.com/work/one-day">Book me for a day</a> to improve your marketing</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>In this episode</strong></p><ul><li><a href="https://marketinghonestly.com/blog/intentions">Read the original article</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li><li><a href="https://marketinghonestly.com/work/one-day">Book me for a day</a> to improve your marketing</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 15 Jul 2020 05:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/33fcdac0/6f88b0dd.mp3" length="12848568" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>632</itunes:duration>
      <itunes:summary>Are we doing business, or are you trying to be my friend? Pick one, for goodness sake.</itunes:summary>
      <itunes:subtitle>Are we doing business, or are you trying to be my friend? Pick one, for goodness sake.</itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Weird business lesson I learned from smoking meat</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>Weird business lesson I learned from smoking meat</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/06767aed</link>
      <description>
        <![CDATA[<p><strong>In this episode</strong></p><ul><li><a href="https://marketinghonestly.com/blog/building-fire">Read the original article</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li><li><a href="https://marketinghonestly.com/work/one-day">Book me for a day</a> to improve your marketing</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>In this episode</strong></p><ul><li><a href="https://marketinghonestly.com/blog/building-fire">Read the original article</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li><li><a href="https://marketinghonestly.com/work/one-day">Book me for a day</a> to improve your marketing</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 08 Jul 2020 05:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/06767aed/2bb23a68.mp3" length="9239382" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>452</itunes:duration>
      <itunes:summary>I've spent a considerable amount of time studying fires — building fires, gazing into the flames, calculating burn time, and understanding the process. You know, like a crazy person. This is the lesson I learned about building a business while building fires.</itunes:summary>
      <itunes:subtitle>I've spent a considerable amount of time studying fires — building fires, gazing into the flames, calculating burn time, and understanding the process. You know, like a crazy person. This is the lesson I learned about building a business while building fi</itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Don't be an echo</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>Don't be an echo</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/054b1168</link>
      <description>
        <![CDATA[<p><strong>In this episode</strong></p><ul><li><a href="https://marketinghonestly.com/blog/echo">Read the original article</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li><li><a href="https://marketinghonestly.com/work/one-day">Book me for a day</a> to improve your marketing</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>In this episode</strong></p><ul><li><a href="https://marketinghonestly.com/blog/echo">Read the original article</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li><li><a href="https://marketinghonestly.com/work/one-day">Book me for a day</a> to improve your marketing</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 01 Jul 2020 11:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/054b1168/716a73f9.mp3" length="10718483" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>526</itunes:duration>
      <itunes:summary>Say what you need to say, not what you hear others say.</itunes:summary>
      <itunes:subtitle>Say what you need to say, not what you hear others say.</itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why marketing formulas don't work</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Why marketing formulas don't work</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/e6e86ebe</link>
      <description>
        <![CDATA[<p>I recently tripped into the digital pisspot most folks refer to as “Twitter,” and immediately regretted having wasted 9 minutes of a precious morning when my best work happens.</p><p>That said, before shutting it down and reclaiming the remainder of my morning, I stumbled upon a thread that inspired this thought. I want to share my opinion on why following marketing formulas for your online courses, digital products and services are not as effective as you are led to believe.</p><p><strong>In this episode</strong></p><ul><li><a href="https://marketinghonestly.com/blog/marketing-formulas">Read the original article</a></li><li><a href="https://twitter.com/fortelabs/status/1272966975703019521">Tiago Forte's thread on Twitter</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>I recently tripped into the digital pisspot most folks refer to as “Twitter,” and immediately regretted having wasted 9 minutes of a precious morning when my best work happens.</p><p>That said, before shutting it down and reclaiming the remainder of my morning, I stumbled upon a thread that inspired this thought. I want to share my opinion on why following marketing formulas for your online courses, digital products and services are not as effective as you are led to believe.</p><p><strong>In this episode</strong></p><ul><li><a href="https://marketinghonestly.com/blog/marketing-formulas">Read the original article</a></li><li><a href="https://twitter.com/fortelabs/status/1272966975703019521">Tiago Forte's thread on Twitter</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 24 Jun 2020 05:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/e6e86ebe/741034f0.mp3" length="10758682" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>528</itunes:duration>
      <itunes:summary>And what to do instead.</itunes:summary>
      <itunes:subtitle>And what to do instead.</itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Marketing ethically from the start</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Marketing ethically from the start</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6b2c3577-196a-478c-8b34-a4d765d93d87</guid>
      <link>https://share.transistor.fm/s/1e8cd823</link>
      <description>
        <![CDATA[<ul><li><a href="https://marketinghonestly.com/blog/ethical-start">Original article on the blog</a></li><li><a href="https://kit.co/bradhussey/reading-list-for-entrepreneurs-consultants/this-is-marketing-y"><em>This is Marketing</em> by Seth Godin</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li><a href="https://marketinghonestly.com/blog/ethical-start">Original article on the blog</a></li><li><a href="https://kit.co/bradhussey/reading-list-for-entrepreneurs-consultants/this-is-marketing-y"><em>This is Marketing</em> by Seth Godin</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 17 Jun 2020 05:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/1e8cd823/5bc7db02.mp3" length="24538938" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>1217</itunes:duration>
      <itunes:summary>How a new business owner can ensure they are marketing honestly and ethically from the start.</itunes:summary>
      <itunes:subtitle>How a new business owner can ensure they are marketing honestly and ethically from the start.</itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Fake scarcity</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>Fake scarcity</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">19440194-3929-48da-81b7-6e0a04161961</guid>
      <link>https://share.transistor.fm/s/19835ce2</link>
      <description>
        <![CDATA[<p><strong>Resources</strong></p><ul><li><a href="https://marketinghonestly.com/blog/fake-scarcity">The article on Marketing Honestly</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Resources</strong></p><ul><li><a href="https://marketinghonestly.com/blog/fake-scarcity">The article on Marketing Honestly</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 10 Jun 2020 05:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/19835ce2/b9e91d8f.mp3" length="11598834" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>570</itunes:duration>
      <itunes:summary>Listen now! This episode is going to be taken off the Internet forever.</itunes:summary>
      <itunes:subtitle>Listen now! This episode is going to be taken off the Internet forever.</itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How can you be generous in business?</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>How can you be generous in business?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e91639c1-c284-425e-8671-d5cc687371fa</guid>
      <link>https://share.transistor.fm/s/82cf759c</link>
      <description>
        <![CDATA[<p><strong>Mentioned in this episode:</strong></p><ul><li><a href="https://marketinghonestly.com/blog/generosity">Article on Marketing Honestly</a></li><li><a href="https://marketinghonestly.com/guides/honest-guide-to-sales-webinars">Honest Guide to Sales Webinars</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Mentioned in this episode:</strong></p><ul><li><a href="https://marketinghonestly.com/blog/generosity">Article on Marketing Honestly</a></li><li><a href="https://marketinghonestly.com/guides/honest-guide-to-sales-webinars">Honest Guide to Sales Webinars</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 03 Jun 2020 05:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/82cf759c/0bfcb95c.mp3" length="15079043" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>744</itunes:duration>
      <itunes:summary>From a business and faith perspective, what’s your take on how to be generous? Have you got examples where generosity "comes back to you" as they say?</itunes:summary>
      <itunes:subtitle>From a business and faith perspective, what’s your take on how to be generous? Have you got examples where generosity "comes back to you" as they say?</itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why are all sales webinars the same?</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Why are all sales webinars the same?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">15ab4c8f-19e9-4bc1-8535-087ef671f376</guid>
      <link>https://share.transistor.fm/s/3cb85097</link>
      <description>
        <![CDATA[<p><strong>Webinars are a powerful tool for audience growth, marketing, sales, training and education.<br></strong><br></p><p>There's no doubt about it. There isn't a single online marketing strategy I know of that can, in a matter of 60-minutes:</p><ol><li>Tell your story</li><li>Establish trust with a cold audience</li><li>Teach a valuable skill or concept</li><li>Generate multiple new customers</li></ol><p>But with great power comes great responsibility! There is a lot to know about webinars, so let's jump in and answer some of the most common questions about webinars.</p><p><strong>Resources mentioned in this episode</strong></p><ul><li><a href="https://marketinghonestly.com/guides/honest-guide-to-sales-webinars">Original Webinar Guide on the Marketing Honestly Website</a></li><li><a href="https://convertkit.com/webinar-formats">Convert's Article: "6 Webinar Formats to Help Your Grow Your Business"</a></li><li><a href="https://bradhussey.ca/convertkit">Get a free ConvertKit account</a></li><li><a href="https://bradhussey.ca/crowdcast">Crowdcast</a></li><li><a href="https://bradhussey.ca/demio">Demio</a></li><li><a href="https://zoom.us">Zoom</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Webinars are a powerful tool for audience growth, marketing, sales, training and education.<br></strong><br></p><p>There's no doubt about it. There isn't a single online marketing strategy I know of that can, in a matter of 60-minutes:</p><ol><li>Tell your story</li><li>Establish trust with a cold audience</li><li>Teach a valuable skill or concept</li><li>Generate multiple new customers</li></ol><p>But with great power comes great responsibility! There is a lot to know about webinars, so let's jump in and answer some of the most common questions about webinars.</p><p><strong>Resources mentioned in this episode</strong></p><ul><li><a href="https://marketinghonestly.com/guides/honest-guide-to-sales-webinars">Original Webinar Guide on the Marketing Honestly Website</a></li><li><a href="https://convertkit.com/webinar-formats">Convert's Article: "6 Webinar Formats to Help Your Grow Your Business"</a></li><li><a href="https://bradhussey.ca/convertkit">Get a free ConvertKit account</a></li><li><a href="https://bradhussey.ca/crowdcast">Crowdcast</a></li><li><a href="https://bradhussey.ca/demio">Demio</a></li><li><a href="https://zoom.us">Zoom</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 27 May 2020 05:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/3cb85097/c7538ca3.mp3" length="61638597" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>3072</itunes:duration>
      <itunes:summary>Learn how to use sales webinars in your business without sounding like every other marketer</itunes:summary>
      <itunes:subtitle>Learn how to use sales webinars in your business without sounding like every other marketer</itunes:subtitle>
      <itunes:keywords>sales webinars, perfect webinar, sketchy sales tactics, how to sell in a webinar, are webinars dead, online courses, online marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why do online course prices always end with 7?</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Why do online course prices always end with 7?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">58d1c9fc-6d64-4ae3-a2bb-60f9b27cb695</guid>
      <link>https://share.transistor.fm/s/13f96948</link>
      <description>
        <![CDATA[<p><strong>Have you noticed that most online course prices end in number 7?<br></strong><br></p><p>For example, instead of a $2,000 price tag, the course creator will market the course for $1997?</p><p>It's called <a href="https://en.wikipedia.org/wiki/Psychological_pricing">"Charm Pricing,"</a> or sometimes "Psychological Pricing."</p><p>It's essentially a cheap psychological trick that virtually every retailer uses to give the perception that their product is cheaper than it actually is and to encourage a purchase.</p><p>You'll also notice that if the price tag is in the thousands, it will not only end in a 7 (sometimes 9), but often the comma separating the first and second digits is removed, likely to make the number seem smaller than it really is.</p><p>For example, $2,000 looks way bigger than $1997, doesn't it?</p><p><strong>Does charm pricing actually work?<br></strong><br></p><p>There have been <a href="http://marketing-bulletin.massey.ac.nz/V8/MB_V8_N1_Holdershaw.pdf">some studies</a> on this subject, and while the psychology of consumer behaviour with charm pricing is interesting, the studies reference retailers not online course creators.</p><p>And in these studies, some concluded that there isn't enough statistical significance to make a big difference in sales, that is to say... it only kind of works, maybe, sort of.</p><p>So my thought is that charm pricing isn't a magic bullet for generating online course sales, and I think you're better off charging a fair, even-numbered price (i.e. $200 vs. $197) because:</p><ol><li>People aren't stupid, they know how much you're really charging</li><li>It makes you look like every other course marketer</li><li>Its use will not have a significant impact on your sales</li><li>Its use may backfire and give an impression that you're not being honest (since many dishonest marketers use it)</li></ol><p><strong>Are marketers being intentionally manipulative by using charm pricing?<br></strong><br></p><p>No, I don't think so. There may be some marketers who use charm pricing because they believe it gives the perception of greater value, or a "lesser price" and ultimately encourage a few extra sales, but most marketers are doing it because it's what everyone else is doing.</p><p>As mama always said, "If your friends jumped off a bridge, would you do the same?"</p><p>I just think that charm pricing is unnecessary, and may potentially have the opposite effect of what you're going for.</p><p>Now if you'll excuse me while I go update my prices to make sure I'm not a total hypocrite...</p><p><strong>Resources mentioned in this episode</strong></p><ul><li><a href="https://marketinghonestly.com/blog/course-pricing">Article "Why Do Online Course Prices end in number 7?"</a></li><li><a href="https://marketinghonestly.com/guides/ethical-online-course-marketing">Honest Guide to Ethically Marketing Your Online Course</a></li><li><a href="http://marketing-bulletin.massey.ac.nz/V8/MB_V8_N1_Holdershaw.pdf">Studies on Psychological Pricing</a></li><li><a href="https://en.wikipedia.org/wiki/Psychological_pricing">Psychological Pricing on Wikipedia</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Have you noticed that most online course prices end in number 7?<br></strong><br></p><p>For example, instead of a $2,000 price tag, the course creator will market the course for $1997?</p><p>It's called <a href="https://en.wikipedia.org/wiki/Psychological_pricing">"Charm Pricing,"</a> or sometimes "Psychological Pricing."</p><p>It's essentially a cheap psychological trick that virtually every retailer uses to give the perception that their product is cheaper than it actually is and to encourage a purchase.</p><p>You'll also notice that if the price tag is in the thousands, it will not only end in a 7 (sometimes 9), but often the comma separating the first and second digits is removed, likely to make the number seem smaller than it really is.</p><p>For example, $2,000 looks way bigger than $1997, doesn't it?</p><p><strong>Does charm pricing actually work?<br></strong><br></p><p>There have been <a href="http://marketing-bulletin.massey.ac.nz/V8/MB_V8_N1_Holdershaw.pdf">some studies</a> on this subject, and while the psychology of consumer behaviour with charm pricing is interesting, the studies reference retailers not online course creators.</p><p>And in these studies, some concluded that there isn't enough statistical significance to make a big difference in sales, that is to say... it only kind of works, maybe, sort of.</p><p>So my thought is that charm pricing isn't a magic bullet for generating online course sales, and I think you're better off charging a fair, even-numbered price (i.e. $200 vs. $197) because:</p><ol><li>People aren't stupid, they know how much you're really charging</li><li>It makes you look like every other course marketer</li><li>Its use will not have a significant impact on your sales</li><li>Its use may backfire and give an impression that you're not being honest (since many dishonest marketers use it)</li></ol><p><strong>Are marketers being intentionally manipulative by using charm pricing?<br></strong><br></p><p>No, I don't think so. There may be some marketers who use charm pricing because they believe it gives the perception of greater value, or a "lesser price" and ultimately encourage a few extra sales, but most marketers are doing it because it's what everyone else is doing.</p><p>As mama always said, "If your friends jumped off a bridge, would you do the same?"</p><p>I just think that charm pricing is unnecessary, and may potentially have the opposite effect of what you're going for.</p><p>Now if you'll excuse me while I go update my prices to make sure I'm not a total hypocrite...</p><p><strong>Resources mentioned in this episode</strong></p><ul><li><a href="https://marketinghonestly.com/blog/course-pricing">Article "Why Do Online Course Prices end in number 7?"</a></li><li><a href="https://marketinghonestly.com/guides/ethical-online-course-marketing">Honest Guide to Ethically Marketing Your Online Course</a></li><li><a href="http://marketing-bulletin.massey.ac.nz/V8/MB_V8_N1_Holdershaw.pdf">Studies on Psychological Pricing</a></li><li><a href="https://en.wikipedia.org/wiki/Psychological_pricing">Psychological Pricing on Wikipedia</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 20 May 2020 05:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/13f96948/9b85313a.mp3" length="16198952" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>800</itunes:duration>
      <itunes:summary>Have you noticed that most online course prices end in number 7? Why is that? Well, in today's episode we'll answer that question, plus we'll find out if it's ethical to use what is essentially a cheap psychological trick. And maybe a joke or two, as always.</itunes:summary>
      <itunes:subtitle>Have you noticed that most online course prices end in number 7? Why is that? Well, in today's episode we'll answer that question, plus we'll find out if it's ethical to use what is essentially a cheap psychological trick. And maybe a joke or two, as alwa</itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Should big clients pay higher prices?</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Should big clients pay higher prices?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">64dc8dc6-090f-4f51-8f25-e5ea7aabe9ba</guid>
      <link>https://share.transistor.fm/s/64f79119</link>
      <description>
        <![CDATA[<p><strong>I received a question about the ethics of pricing your services based on how much the client can afford:</strong></p>Is it fair to base your pricing on how much people can afford - [for example,] charging a large and wealthy company a lot more - or should it always be based on fairness and good value, even if the company is willing to pay your artificially high fees?<p><strong>Resources:</strong></p><ul><li><a href="https://marketinghonestly.com/blog/pricing-fairly">Article "Pricing your services fairly"</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>I received a question about the ethics of pricing your services based on how much the client can afford:</strong></p>Is it fair to base your pricing on how much people can afford - [for example,] charging a large and wealthy company a lot more - or should it always be based on fairness and good value, even if the company is willing to pay your artificially high fees?<p><strong>Resources:</strong></p><ul><li><a href="https://marketinghonestly.com/blog/pricing-fairly">Article "Pricing your services fairly"</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 13 May 2020 05:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/64f79119/4c03ad8f.mp3" length="25519631" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>1266</itunes:duration>
      <itunes:summary>I received a question about the ethics of pricing your services based on how much the client can afford:

"Is it fair to base your pricing on how much people can afford - [for example,] charging a large and wealthy company a lot more - or should it always be based on fairness and good value, even if the company is willing to pay your artificially high fees?"</itunes:summary>
      <itunes:subtitle>I received a question about the ethics of pricing your services based on how much the client can afford:

"Is it fair to base your pricing on how much people can afford - [for example,] charging a large and wealthy company a lot more - or should it alwa</itunes:subtitle>
      <itunes:keywords>pricing your freelance rates, how much should i charge my clients, pricing your services, digital marketing, scarcity, deadline timers</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Defining ethical &amp; honest marketing</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Defining ethical &amp; honest marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">40454fc0-876f-4279-b23b-74f306c7ab9d</guid>
      <link>https://share.transistor.fm/s/0db6c188</link>
      <description>
        <![CDATA[<ul><li><a href="http://marketinghonestly.com/blog/high-ticket-online-courses">Read the post on the blog</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li><a href="http://marketinghonestly.com/blog/high-ticket-online-courses">Read the post on the blog</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 06 May 2020 05:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/0db6c188/0c40e35f.mp3" length="6709283" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>325</itunes:duration>
      <itunes:summary>These words sound nice, but talk is cheap, and it’s easy for one to say they are ethical and honest but not actually mean it, or even understand what they’re saying. So, since I’ll be using the words Ethical and Honest a lot, I may as well define them so you know exactly the way in which I am referring to them.</itunes:summary>
      <itunes:subtitle>These words sound nice, but talk is cheap, and it’s easy for one to say they are ethical and honest but not actually mean it, or even understand what they’re saying. So, since I’ll be using the words Ethical and Honest a lot, I may as well define them so </itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The trend of high ticket courses</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>The trend of high ticket courses</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">49fcc043-b993-4780-b063-f356c8fb4f25</guid>
      <link>https://share.transistor.fm/s/bad4f099</link>
      <description>
        <![CDATA[<ul><li><a href="http://marketinghonestly.com/blog/high-ticket-online-courses">My blog post about high ticket courses</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li><a href="http://marketinghonestly.com/blog/high-ticket-online-courses">My blog post about high ticket courses</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </content:encoded>
      <pubDate>Fri, 01 May 2020 11:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/bad4f099/8665a4d5.mp3" length="15798848" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>780</itunes:duration>
      <itunes:summary>Is it ethical to sell your online course for $10,000?</itunes:summary>
      <itunes:subtitle>Is it ethical to sell your online course for $10,000?</itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>I'm starting over</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>I'm starting over</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ef2ce0b6-8126-4163-bfa2-340b186ee2ea</guid>
      <link>https://share.transistor.fm/s/b304a5a3</link>
      <description>
        <![CDATA[<p>I’m Brad, and I’ve been doing the whole online business thing for a while now — since 2012, to be precise.</p><p>In August 2012, I quit my job and began working from home as a freelance web designer. Over the years grew my business significantly with the help of grit, determination, and the grace of God.</p><p>Client work, working from home, consulting, courses, webinars, marketing, automation, paid advertising, managing a virtual team, passive income…</p><p>These are but a few of the topics with which I am very familiar. Each has helped me grow my online business and allowed me to provide a meaningful living for my family.</p><p>While I do not claim to be a leading expert in the field of online business, marketing or even freelancing for that matter, I bring real-world experience to the table — both in the form of success <em>and</em> failure.</p><p>I’ve had the pleasure of working with, meeting and helping some really cool people who are contributing to the world in a meaningful way.</p><p>But I’ve also had a front-row seat to the ugly underbelly of the world of online business &amp; entrepreneurship.</p><p><br><strong>Referenced in this episode</strong></p><ul><li><a href="http://marketinghonestly.com/blog/starting-over">My blog post this episode is based on</a></li><li><a href="https://www.flickr.com/photos/autohistorian/4539089992">1966 Volkswagen Beetle Ad with Wilt Chamberlain</a></li><li><a href="https://medium.com/theagency/the-ad-that-changed-advertising-18291a67488c">A great read about truth in advertising</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>I’m Brad, and I’ve been doing the whole online business thing for a while now — since 2012, to be precise.</p><p>In August 2012, I quit my job and began working from home as a freelance web designer. Over the years grew my business significantly with the help of grit, determination, and the grace of God.</p><p>Client work, working from home, consulting, courses, webinars, marketing, automation, paid advertising, managing a virtual team, passive income…</p><p>These are but a few of the topics with which I am very familiar. Each has helped me grow my online business and allowed me to provide a meaningful living for my family.</p><p>While I do not claim to be a leading expert in the field of online business, marketing or even freelancing for that matter, I bring real-world experience to the table — both in the form of success <em>and</em> failure.</p><p>I’ve had the pleasure of working with, meeting and helping some really cool people who are contributing to the world in a meaningful way.</p><p>But I’ve also had a front-row seat to the ugly underbelly of the world of online business &amp; entrepreneurship.</p><p><br><strong>Referenced in this episode</strong></p><ul><li><a href="http://marketinghonestly.com/blog/starting-over">My blog post this episode is based on</a></li><li><a href="https://www.flickr.com/photos/autohistorian/4539089992">1966 Volkswagen Beetle Ad with Wilt Chamberlain</a></li><li><a href="https://medium.com/theagency/the-ad-that-changed-advertising-18291a67488c">A great read about truth in advertising</a></li><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 30 Apr 2020 14:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/b304a5a3/c724c4b0.mp3" length="13158942" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>648</itunes:duration>
      <itunes:summary>Hitting the reset button on life &amp;amp; business (before Coronavirus made it mandatory)</itunes:summary>
      <itunes:subtitle>Hitting the reset button on life &amp;amp; business (before Coronavirus made it mandatory)</itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Coaches coaching coaches</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Coaches coaching coaches</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9f8c9b5b-ee1e-471b-a29e-b705ddbc73b7</guid>
      <link>https://share.transistor.fm/s/53334a6b</link>
      <description>
        <![CDATA[<p>It's National Honesty Day, did you know?</p><p>I'd prefer it if we didn't need a day to remind ourselves to be honest...</p><p>But alas, we do.</p><p>Anyway, I simply could not miss this opportunity to announce my new podcast and blog — Marketing Honestly.<strong><br></strong><br></p><p>It's all about providing radically honest and transparent marketing guidance for the everyday entrepreneur who wants to learn how to build an ethical online business, free from shady tactics and hypey-marketing.</p><p>You see... I really love the online business space. There are some good people doing great things that place service before sales, and people before profit.</p><p>But there's an ugly underbelly to online business, which is full of greed, selfishness, a rat race to riches, dishonesty, and using the powers of marketing to bamboozle people out of their livelihoods.</p><p>And in a world obsessed with shortcuts and pursuing convenience, people legitimately believe they can start a business overnight, get rich quick, and live a life of weightlessness and luxury...</p><p>Which makes the job of the digital charlatan very easy.<strong></strong></p><p>I mean, if you open your eyes, you can see it everywhere. The ads, the tactics, the pop-up guru of the week, the "proprietary methods."</p><p><strong>What happened to the good old fashioned entrepreneur?<br></strong><br></p><p>Who worked his arse off. Faced uncertainty and thrived on it.</p><p>Shouldered the risk that his mates wouldn't dare attempt.</p><p>He talked to real people with real problems so he could set out to make their lives better... by serving them.</p><p>That person knows humility, grit and failure... and doesn't brag about it.</p><p>Where did he go?</p><p><strong>The world killed him.<br></strong><br></p><p>And replaced him with a shiny veneer that looks good on Instagram, who is afraid of hard work, failure, and associates "service" as merely the last word in the acronym "SaaS."</p><p>It's time to resurrect the real entrepreneur.</p><p>The true lady or gentleman who is willing to work hard, be honest, and humble themselves to serve, solve problems, and provide for their families. Forging forward with full knowledge that they might fail.</p><p>But that person needs help because the internet-powered entrepreneur needs to wade through the charlatans, fake gurus, and neverending temptations to use the unethical tactics to get ahead.</p><p>And that's my mission at Marketing Honestly:</p><p>"<em>To provide radically honest &amp; transparent marketing guidance for the everyday entrepreneur who wants to build a sustainable online business that doesn't sacrifice their ethics &amp; values."</em></p><p><strong>So to my everyday entrepreneurs, on this National Honesty Day, let us pursue the authentic and less attractive path of ethical entrepreneurship!</strong></p><p>Resources</p><ul><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>It's National Honesty Day, did you know?</p><p>I'd prefer it if we didn't need a day to remind ourselves to be honest...</p><p>But alas, we do.</p><p>Anyway, I simply could not miss this opportunity to announce my new podcast and blog — Marketing Honestly.<strong><br></strong><br></p><p>It's all about providing radically honest and transparent marketing guidance for the everyday entrepreneur who wants to learn how to build an ethical online business, free from shady tactics and hypey-marketing.</p><p>You see... I really love the online business space. There are some good people doing great things that place service before sales, and people before profit.</p><p>But there's an ugly underbelly to online business, which is full of greed, selfishness, a rat race to riches, dishonesty, and using the powers of marketing to bamboozle people out of their livelihoods.</p><p>And in a world obsessed with shortcuts and pursuing convenience, people legitimately believe they can start a business overnight, get rich quick, and live a life of weightlessness and luxury...</p><p>Which makes the job of the digital charlatan very easy.<strong></strong></p><p>I mean, if you open your eyes, you can see it everywhere. The ads, the tactics, the pop-up guru of the week, the "proprietary methods."</p><p><strong>What happened to the good old fashioned entrepreneur?<br></strong><br></p><p>Who worked his arse off. Faced uncertainty and thrived on it.</p><p>Shouldered the risk that his mates wouldn't dare attempt.</p><p>He talked to real people with real problems so he could set out to make their lives better... by serving them.</p><p>That person knows humility, grit and failure... and doesn't brag about it.</p><p>Where did he go?</p><p><strong>The world killed him.<br></strong><br></p><p>And replaced him with a shiny veneer that looks good on Instagram, who is afraid of hard work, failure, and associates "service" as merely the last word in the acronym "SaaS."</p><p>It's time to resurrect the real entrepreneur.</p><p>The true lady or gentleman who is willing to work hard, be honest, and humble themselves to serve, solve problems, and provide for their families. Forging forward with full knowledge that they might fail.</p><p>But that person needs help because the internet-powered entrepreneur needs to wade through the charlatans, fake gurus, and neverending temptations to use the unethical tactics to get ahead.</p><p>And that's my mission at Marketing Honestly:</p><p>"<em>To provide radically honest &amp; transparent marketing guidance for the everyday entrepreneur who wants to build a sustainable online business that doesn't sacrifice their ethics &amp; values."</em></p><p><strong>So to my everyday entrepreneurs, on this National Honesty Day, let us pursue the authentic and less attractive path of ethical entrepreneurship!</strong></p><p>Resources</p><ul><li><a href="https://www.speakpipe.com/BradHussey">Record your question</a> &amp; get it answered on the show!</li><li>Leave a review on Apple Podcasts (<a href="https://link.chtbl.com/rlPq9OkY">link for Apple users</a>)</li><li>Subscribe to the <a href="https://marketinghonestly.com/#footer-cta">Marketing Honestly Newsletter</a></li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 30 Apr 2020 12:00:00 -0600</pubDate>
      <author>Brad Hussey</author>
      <enclosure url="https://media.transistor.fm/53334a6b/e40e3f71.mp3" length="8278905" type="audio/mpeg"/>
      <itunes:author>Brad Hussey</itunes:author>
      <itunes:duration>404</itunes:duration>
      <itunes:summary>Where did all the real entrepreneurs go? On this National Honesty Day, let us celebrate the less attractive path of honest &amp;amp; ethical entrepreneurship.</itunes:summary>
      <itunes:subtitle>Where did all the real entrepreneurs go? On this National Honesty Day, let us celebrate the less attractive path of honest &amp;amp; ethical entrepreneurship.</itunes:subtitle>
      <itunes:keywords>online marketing, online marketing, honest marketing, online courses, online business, christian business, catholic business, christian entrepreneurship, ethical business, scams, fake gurus, high ticket sales, online coaching</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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