<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet href="/stylesheet.xsl" type="text/xsl"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:podcast="https://podcastindex.org/namespace/1.0">
  <channel>
    <atom:link rel="self" type="application/rss+xml" href="https://feeds.transistor.fm/marketing-habits" title="MP3 Audio"/>
    <atom:link rel="hub" href="https://pubsubhubbub.appspot.com/"/>
    <podcast:podping usesPodping="true"/>
    <title>Marketing Habits </title>
    <generator>Transistor (https://transistor.fm)</generator>
    <itunes:new-feed-url>https://feeds.transistor.fm/marketing-habits</itunes:new-feed-url>
    <description>Marketing Habits podcast</description>
    <copyright>© 2026 Ariel Brooks Benz and Kristin Malia</copyright>
    <podcast:guid>e175a907-77bd-5dd3-b7db-fe76608e2029</podcast:guid>
    <podcast:locked>yes</podcast:locked>
    <podcast:person role="Host" href="https://kristinmalia.com/" img="https://img.transistorcdn.com/rj1zRfaFICUw_7_ZR8NNvLzY1EBj1WGRVegOS6pa2TY/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZjc1/NGI1Mzc3MTQyNDcz/NDg2ZTI3NDVhNjRh/NDkyNi5qcGc.jpg">Kristin Malia</podcast:person>
    <podcast:person role="Host" href="https://www.bb3advertising.com/" img="https://img.transistorcdn.com/d0mDnsSUDrj2vHNKkXVXRjqP5_kW5OBeK2Y7HemObEQ/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jZDQz/NWRiMzdhMzgwY2Y2/ZGJhN2ZhNmE5OWQy/NTEyMi5qcGc.jpg">Ariel Brooks Benz</podcast:person>
    <language>en</language>
    <pubDate>Wed, 18 Mar 2026 13:28:26 -0400</pubDate>
    <lastBuildDate>Wed, 18 Mar 2026 13:29:08 -0400</lastBuildDate>
    <link>http://marketinghabitspodcast.com</link>
    <image>
      <url>https://img.transistorcdn.com/1WH9Dy7j4p4tPd8YS_ANca2QEfergD5HUixuL42QTQA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iM2Fj/NGNlNDZhYmNkMTM0/OThiNzExZTA2Zjkz/ZGIwZS5qcGc.jpg</url>
      <title>Marketing Habits </title>
      <link>http://marketinghabitspodcast.com</link>
    </image>
    <itunes:category text="Business">
      <itunes:category text="Marketing"/>
    </itunes:category>
    <itunes:category text="Business">
      <itunes:category text="Entrepreneurship"/>
    </itunes:category>
    <itunes:type>episodic</itunes:type>
    <itunes:author>Ariel Brooks Benz and Kristin Malia</itunes:author>
    <itunes:image href="https://img.transistorcdn.com/1WH9Dy7j4p4tPd8YS_ANca2QEfergD5HUixuL42QTQA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iM2Fj/NGNlNDZhYmNkMTM0/OThiNzExZTA2Zjkz/ZGIwZS5qcGc.jpg"/>
    <itunes:summary>Marketing Habits podcast</itunes:summary>
    <itunes:subtitle>Marketing Habits podcast.</itunes:subtitle>
    <itunes:keywords>Advertising, social media, influencer marketing, D2C, marketing</itunes:keywords>
    <itunes:owner>
      <itunes:name>Ariel Brooks Benz</itunes:name>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Maximizing Influencer Campaigns</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Maximizing Influencer Campaigns</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ae731850-79da-4924-a3e7-087353297c23</guid>
      <link>https://marketinghabitspodcast.com/episodes/maximizing-influencer-campaigns</link>
      <description>
        <![CDATA[<p><strong>How to Maximize Influencer Campaigns (Beyond Just the Post)</strong><br> Want to get more ROI from influencer marketing? This episode breaks down how top brands are turning influencer content into full-funnel performance engines across paid ads, email, and owned channels.</p><p>Influencer marketing is no longer just about reach. It’s about <strong>repurposing content, optimizing performance, and scaling what works</strong>.</p><p>In this episode of the <em>Marketing Habits Podcast</em>, we cover:</p><ul><li>How to turn influencer content into high-converting paid ads</li><li>The difference between influencers vs. UGC creators (and when to use each)</li><li>Why usage rights matter (and how to structure them properly)</li><li>How to identify “winning” content and scale it across channels</li><li>Best practices for writing briefs that don’t kill creativity</li><li>How to use influencer content across email, website, and organic</li><li>The real ROI difference between influencer marketing vs traditional ads</li><li>Tools, AI, and workflows to manage influencer campaigns at scale</li></ul><p>With brands doubling down on influencer marketing (as highlighted at Cannes Lions), understanding how to <strong>maximize content beyond the initial post</strong> is now critical for growth.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>How to Maximize Influencer Campaigns (Beyond Just the Post)</strong><br> Want to get more ROI from influencer marketing? This episode breaks down how top brands are turning influencer content into full-funnel performance engines across paid ads, email, and owned channels.</p><p>Influencer marketing is no longer just about reach. It’s about <strong>repurposing content, optimizing performance, and scaling what works</strong>.</p><p>In this episode of the <em>Marketing Habits Podcast</em>, we cover:</p><ul><li>How to turn influencer content into high-converting paid ads</li><li>The difference between influencers vs. UGC creators (and when to use each)</li><li>Why usage rights matter (and how to structure them properly)</li><li>How to identify “winning” content and scale it across channels</li><li>Best practices for writing briefs that don’t kill creativity</li><li>How to use influencer content across email, website, and organic</li><li>The real ROI difference between influencer marketing vs traditional ads</li><li>Tools, AI, and workflows to manage influencer campaigns at scale</li></ul><p>With brands doubling down on influencer marketing (as highlighted at Cannes Lions), understanding how to <strong>maximize content beyond the initial post</strong> is now critical for growth.</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Mar 2026 14:39:37 -0400</pubDate>
      <author>Ariel Brooks Benz and Kristin Malia</author>
      <enclosure url="https://media.transistor.fm/0f05a41a/a1925ae6.mp3" length="23162986" type="audio/mpeg"/>
      <itunes:author>Ariel Brooks Benz and Kristin Malia</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/OxXQz3_qHQLFsEHWzs4l7vZ0_VQqqb3OKdNYqukOY_w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYzE4/ZTE1OWU4Yzg2NzI1/NDUyOWQwY2Y3MThm/YzhkZS5qcGc.jpg"/>
      <itunes:duration>1446</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>How to Maximize Influencer Campaigns (Beyond Just the Post)</strong><br> Want to get more ROI from influencer marketing? This episode breaks down how top brands are turning influencer content into full-funnel performance engines across paid ads, email, and owned channels.</p><p>Influencer marketing is no longer just about reach. It’s about <strong>repurposing content, optimizing performance, and scaling what works</strong>.</p><p>In this episode of the <em>Marketing Habits Podcast</em>, we cover:</p><ul><li>How to turn influencer content into high-converting paid ads</li><li>The difference between influencers vs. UGC creators (and when to use each)</li><li>Why usage rights matter (and how to structure them properly)</li><li>How to identify “winning” content and scale it across channels</li><li>Best practices for writing briefs that don’t kill creativity</li><li>How to use influencer content across email, website, and organic</li><li>The real ROI difference between influencer marketing vs traditional ads</li><li>Tools, AI, and workflows to manage influencer campaigns at scale</li></ul><p>With brands doubling down on influencer marketing (as highlighted at Cannes Lions), understanding how to <strong>maximize content beyond the initial post</strong> is now critical for growth.</p>]]>
      </itunes:summary>
      <itunes:keywords>Advertising, social media, influencer marketing, D2C, marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://kristinmalia.com/" img="https://img.transistorcdn.com/rj1zRfaFICUw_7_ZR8NNvLzY1EBj1WGRVegOS6pa2TY/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZjc1/NGI1Mzc3MTQyNDcz/NDg2ZTI3NDVhNjRh/NDkyNi5qcGc.jpg">Kristin Malia</podcast:person>
      <podcast:person role="Host" href="https://www.bb3advertising.com/" img="https://img.transistorcdn.com/d0mDnsSUDrj2vHNKkXVXRjqP5_kW5OBeK2Y7HemObEQ/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jZDQz/NWRiMzdhMzgwY2Y2/ZGJhN2ZhNmE5OWQy/NTEyMi5qcGc.jpg">Ariel Brooks Benz</podcast:person>
      <podcast:transcript url="https://share.transistor.fm/s/0f05a41a/transcript.txt" type="text/plain"/>
    </item>
  </channel>
</rss>
