Get Real with Unreal Digital Group Transistor (https://transistor.fm) https://feeds.transistor.fm/marketing-gets-real Candid conversations with entrepreneurs, investors, marketers and business leaders, exploring their wins, failures and the lessons that have shaped them along the way. © 2023 Unreal Digital Group df291375-258c-562d-acbf-958571cf30b5 no Season 1 Preview - When Sh*t Hits The Fan en Thu, 13 Nov 2025 05:00:08 -0500 Tue, 02 Dec 2025 18:22:24 -0500 https://img.transistor.fm/Cwl-4hFSTa93BRybPKFrBCCiKdLllFNaYiobdxTY5Wg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNjc5/Zjc2ZmI3OThmZjk1/NTViN2FmZWJhYThk/ZGFkYy5qcGc.jpg Get Real with Unreal Digital Group episodic Unreal Digital Group Candid conversations with entrepreneurs, investors, marketers and business leaders, exploring their wins, failures and the lessons that have shaped them along the way. Candid conversations with entrepreneurs, investors, marketers and business leaders, exploring their wins, failures and the lessons that have shaped them along the way.. marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing Jennifer Shore No No What’s Hype, What’s Next, and What’s Actually Working in Enterprise AI 2 2 15 15 What’s Hype, What’s Next, and What’s Actually Working in Enterprise AI full 82dec39c-b436-4789-87cb-f969168ce971 https://share.transistor.fm/s/4a7cfe2d In this episode of Get Real, we’re keeping it in the family. Cari and Dana sit down with Cari’s husband, Mark Smith, Partner and Chief Software Analyst at ISG, to unpack what’s really happening inside enterprise AI and why most companies are still getting it wrong.


With more than three decades leading software innovation at SAP, Oracle, and Ventana Research, Mark has seen every wave of technology hype come and go. Together, the trio breaks down the current state of AI in business: what’s real, what’s still experimental, and how leaders can separate the marketing buzz from meaningful progress.


They also dig into continuous learning, leadership in the age of automation, and why curiosity—not panic—is the most valuable skill for the future. And because this is Get Real, there’s plenty of laughter along the way—covering everything from Taylor Swift’s storytelling skills to frosty paws, airline snacks, and the (possible) addition of a third Samoyed to the household.


What You’ll Learn:

  • Why most companies aren’t failing at AI—they’re just learning faster than ever
  • The real difference between generative and agentic AI (and why it matters)
  • How to lead through technological transformation without losing your people
  • Why continuous learning beats “set-it-and-forget-it” automation every time
  • How LinkedIn influence and authentic thought leadership still drive B2B impact
  • What marketers get wrong about their tech stacks—and how to fix it
  • The Samoyed traits that make for better leaders (yes, really)

Get ready for an honest, funny, and refreshingly human take on the tech that’s changing everything from the enterprise to the living room.


]]> In this episode of Get Real, we’re keeping it in the family. Cari and Dana sit down with Cari’s husband, Mark Smith, Partner and Chief Software Analyst at ISG, to unpack what’s really happening inside enterprise AI and why most companies are still getting it wrong.


With more than three decades leading software innovation at SAP, Oracle, and Ventana Research, Mark has seen every wave of technology hype come and go. Together, the trio breaks down the current state of AI in business: what’s real, what’s still experimental, and how leaders can separate the marketing buzz from meaningful progress.


They also dig into continuous learning, leadership in the age of automation, and why curiosity—not panic—is the most valuable skill for the future. And because this is Get Real, there’s plenty of laughter along the way—covering everything from Taylor Swift’s storytelling skills to frosty paws, airline snacks, and the (possible) addition of a third Samoyed to the household.


What You’ll Learn:

  • Why most companies aren’t failing at AI—they’re just learning faster than ever
  • The real difference between generative and agentic AI (and why it matters)
  • How to lead through technological transformation without losing your people
  • Why continuous learning beats “set-it-and-forget-it” automation every time
  • How LinkedIn influence and authentic thought leadership still drive B2B impact
  • What marketers get wrong about their tech stacks—and how to fix it
  • The Samoyed traits that make for better leaders (yes, really)

Get ready for an honest, funny, and refreshingly human take on the tech that’s changing everything from the enterprise to the living room.


]]> Thu, 13 Nov 2025 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 2864 In this episode of Get Real, we’re keeping it in the family. Cari and Dana sit down with Cari’s husband, Mark Smith, Partner and Chief Software Analyst at ISG, to unpack what’s really happening inside enterprise AI and why most companies are still getting it wrong.


With more than three decades leading software innovation at SAP, Oracle, and Ventana Research, Mark has seen every wave of technology hype come and go. Together, the trio breaks down the current state of AI in business: what’s real, what’s still experimental, and how leaders can separate the marketing buzz from meaningful progress.


They also dig into continuous learning, leadership in the age of automation, and why curiosity—not panic—is the most valuable skill for the future. And because this is Get Real, there’s plenty of laughter along the way—covering everything from Taylor Swift’s storytelling skills to frosty paws, airline snacks, and the (possible) addition of a third Samoyed to the household.


What You’ll Learn:

  • Why most companies aren’t failing at AI—they’re just learning faster than ever
  • The real difference between generative and agentic AI (and why it matters)
  • How to lead through technological transformation without losing your people
  • Why continuous learning beats “set-it-and-forget-it” automation every time
  • How LinkedIn influence and authentic thought leadership still drive B2B impact
  • What marketers get wrong about their tech stacks—and how to fix it
  • The Samoyed traits that make for better leaders (yes, really)

Get ready for an honest, funny, and refreshingly human take on the tech that’s changing everything from the enterprise to the living room.


]]> marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Turning Partner Marketing Into a Growth Engine 2 2 14 14 Turning Partner Marketing Into a Growth Engine full 02fed1ea-d0a8-4fd7-8408-22b7263c7224 https://share.transistor.fm/s/c46bcedb Partner marketing doesn’t always get the spotlight—but for Ryan Shonts, Partner Marketing Leader at Wiz, it’s where real growth happens.

In this episode of Get Real, hosts Cari Baldwin and Dana Harder dig into the complexities (and opportunities) of partner marketing with Ryan, whose career has spanned MongoDB, hyperscalers like AWS and Microsoft, and now Wiz—the world’s fastest-growing cloud security company.


They break down what it takes to turn channel partnerships into revenue engines, how to navigate endless acronyms (CSPs, ISVs, GSIs, oh my), and why content can’t just be a logo-slap exercise if you want campaigns that actually deliver pipeline.


But it’s not all business—Ryan also shares his growing vinyl collection, his guilty-pleasure cocktail recipes, and what Wiz really means when they say the culture is “magical.”

What You’ll Learn:

  • How Ryan fell into partner marketing and why it touches every part of go-to-market strategy
  • The unique challenges of scaling partnerships at a hypergrowth company like Wiz
  • Why tri-partner campaigns and co-branded content are unlocking serious pipeline
    How to shift from reactive, quarter-by-quarter campaigns to long-term, strategic planning
  • The role marketplaces play in reducing friction—and where they add new complexity
    Why authentic relationships (and being yourself) matter more than any KPI


Rapid-fire realness includes Ryan’s take on cloud security misconceptions, the underrated skill every partner marketer needs, and why margaritas are better when you keep them simple.


If you’ve ever wondered how to make partner marketing less of a “bolt-on” and more of a business driver—or you just want to virtually cheers about a good mezcal margarita—this episode is for you.


]]> Partner marketing doesn’t always get the spotlight—but for Ryan Shonts, Partner Marketing Leader at Wiz, it’s where real growth happens.

In this episode of Get Real, hosts Cari Baldwin and Dana Harder dig into the complexities (and opportunities) of partner marketing with Ryan, whose career has spanned MongoDB, hyperscalers like AWS and Microsoft, and now Wiz—the world’s fastest-growing cloud security company.


They break down what it takes to turn channel partnerships into revenue engines, how to navigate endless acronyms (CSPs, ISVs, GSIs, oh my), and why content can’t just be a logo-slap exercise if you want campaigns that actually deliver pipeline.


But it’s not all business—Ryan also shares his growing vinyl collection, his guilty-pleasure cocktail recipes, and what Wiz really means when they say the culture is “magical.”

What You’ll Learn:

  • How Ryan fell into partner marketing and why it touches every part of go-to-market strategy
  • The unique challenges of scaling partnerships at a hypergrowth company like Wiz
  • Why tri-partner campaigns and co-branded content are unlocking serious pipeline
    How to shift from reactive, quarter-by-quarter campaigns to long-term, strategic planning
  • The role marketplaces play in reducing friction—and where they add new complexity
    Why authentic relationships (and being yourself) matter more than any KPI


Rapid-fire realness includes Ryan’s take on cloud security misconceptions, the underrated skill every partner marketer needs, and why margaritas are better when you keep them simple.


If you’ve ever wondered how to make partner marketing less of a “bolt-on” and more of a business driver—or you just want to virtually cheers about a good mezcal margarita—this episode is for you.


]]> Thu, 23 Oct 2025 05:00:00 -0400 Unreal Digital Group Unreal Digital Group 2877 Partner marketing doesn’t always get the spotlight—but for Ryan Shonts, Partner Marketing Leader at Wiz, it’s where real growth happens.

In this episode of Get Real, hosts Cari Baldwin and Dana Harder dig into the complexities (and opportunities) of partner marketing with Ryan, whose career has spanned MongoDB, hyperscalers like AWS and Microsoft, and now Wiz—the world’s fastest-growing cloud security company.


They break down what it takes to turn channel partnerships into revenue engines, how to navigate endless acronyms (CSPs, ISVs, GSIs, oh my), and why content can’t just be a logo-slap exercise if you want campaigns that actually deliver pipeline.


But it’s not all business—Ryan also shares his growing vinyl collection, his guilty-pleasure cocktail recipes, and what Wiz really means when they say the culture is “magical.”

What You’ll Learn:

  • How Ryan fell into partner marketing and why it touches every part of go-to-market strategy
  • The unique challenges of scaling partnerships at a hypergrowth company like Wiz
  • Why tri-partner campaigns and co-branded content are unlocking serious pipeline
    How to shift from reactive, quarter-by-quarter campaigns to long-term, strategic planning
  • The role marketplaces play in reducing friction—and where they add new complexity
    Why authentic relationships (and being yourself) matter more than any KPI


Rapid-fire realness includes Ryan’s take on cloud security misconceptions, the underrated skill every partner marketer needs, and why margaritas are better when you keep them simple.


If you’ve ever wondered how to make partner marketing less of a “bolt-on” and more of a business driver—or you just want to virtually cheers about a good mezcal margarita—this episode is for you.


]]> marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No From Lazy Marketing to Smart Strategy: AI’s True Potential 2 2 13 13 From Lazy Marketing to Smart Strategy: AI’s True Potential full f8e630d0-c5bf-4bed-9868-4794e2a0b0f6 https://share.transistor.fm/s/866eb626
In this episode of Get Real, Cari and Dana sit down with AI expert, trainer and advisor Nicole Leffer for a candid conversation on how to actually get value from tools like ChatGPT and Gemini.


Nicole’s path has been anything but linear, going from national magazine editor to chocolate startup founder turned SaaS marketer. Now she’s now helping marketing teams get smart about how they prompt, plan and execute with AI, allowing them to get the most from their tools, time and talent.


In this episode we explore:

  • The difference between using AI for speed vs. strategy
  • Why foundational marketing knowledge is more important than ever
  • How “zennials” may have the edge when it comes to AI adoption
  • What not to let AI agents do (like mess with your Instacart account)

Plus, Nicole shares her favorite personal use cases (travel recs and house hunting tips included), and what she’s keeping an eye on as AI capabilities evolve.


Fun, fast and full of real talk—just how we like it.


]]>
In this episode of Get Real, Cari and Dana sit down with AI expert, trainer and advisor Nicole Leffer for a candid conversation on how to actually get value from tools like ChatGPT and Gemini.


Nicole’s path has been anything but linear, going from national magazine editor to chocolate startup founder turned SaaS marketer. Now she’s now helping marketing teams get smart about how they prompt, plan and execute with AI, allowing them to get the most from their tools, time and talent.


In this episode we explore:

  • The difference between using AI for speed vs. strategy
  • Why foundational marketing knowledge is more important than ever
  • How “zennials” may have the edge when it comes to AI adoption
  • What not to let AI agents do (like mess with your Instacart account)

Plus, Nicole shares her favorite personal use cases (travel recs and house hunting tips included), and what she’s keeping an eye on as AI capabilities evolve.


Fun, fast and full of real talk—just how we like it.


]]> Thu, 02 Oct 2025 05:00:00 -0400 Unreal Digital Group Unreal Digital Group 3136
In this episode of Get Real, Cari and Dana sit down with AI expert, trainer and advisor Nicole Leffer for a candid conversation on how to actually get value from tools like ChatGPT and Gemini.


Nicole’s path has been anything but linear, going from national magazine editor to chocolate startup founder turned SaaS marketer. Now she’s now helping marketing teams get smart about how they prompt, plan and execute with AI, allowing them to get the most from their tools, time and talent.


In this episode we explore:

  • The difference between using AI for speed vs. strategy
  • Why foundational marketing knowledge is more important than ever
  • How “zennials” may have the edge when it comes to AI adoption
  • What not to let AI agents do (like mess with your Instacart account)

Plus, Nicole shares her favorite personal use cases (travel recs and house hunting tips included), and what she’s keeping an eye on as AI capabilities evolve.


Fun, fast and full of real talk—just how we like it.


]]> marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No The Verdict on AI: From A Lawyer’s POV 2 2 12 12 The Verdict on AI: From A Lawyer’s POV full 05b8f757-aeb6-470b-93d6-24a1399ca51d https://share.transistor.fm/s/bd208733 In this episode of Get Real, Cari Baldwin and Dana Harder sit down with legal tech founder, celiac disease advocate, and all-around powerhouse, Matti Neustadt.

With a background in applied physics, a CISSP certification, and a career that’s spanned semiconductor supply chains, privacy law, and AI-driven workflows, Matti brings a uniquely sharp perspective to the world of in-house legal operations. She’s the founder of V4 Final, a platform built to help in-house counsel streamline workflows, prove their value, and focus on what actually matters—without needing to code or redline their own contracts (yep, that happens more than you think).

They cover a lot of ground in this one:

  • Matti’s winding path from Intel engineer to law school night student to tech startup founder
  • What most people (and tech companies) get wrong about working with lawyers
  • Why NDAs are underrated (but should never be hiding sneaky clauses)
  • How to think about AI as a tool for accelerating junior talent—not replacing senior expertise
  • What it’s like living with celiac disease as an executive constantly on the go—and how businesses and event planners can do better


Plus, rapid-fire insights on Bend’s startup scene, the best gluten-free bagels in the country, and why the world desperately needs gluten-free baklava.

This one’s part legal insight, part startup therapy, part survival guide for celiacs—so yeah, it’s already a Get Real classic.

]]> In this episode of Get Real, Cari Baldwin and Dana Harder sit down with legal tech founder, celiac disease advocate, and all-around powerhouse, Matti Neustadt.

With a background in applied physics, a CISSP certification, and a career that’s spanned semiconductor supply chains, privacy law, and AI-driven workflows, Matti brings a uniquely sharp perspective to the world of in-house legal operations. She’s the founder of V4 Final, a platform built to help in-house counsel streamline workflows, prove their value, and focus on what actually matters—without needing to code or redline their own contracts (yep, that happens more than you think).

They cover a lot of ground in this one:

  • Matti’s winding path from Intel engineer to law school night student to tech startup founder
  • What most people (and tech companies) get wrong about working with lawyers
  • Why NDAs are underrated (but should never be hiding sneaky clauses)
  • How to think about AI as a tool for accelerating junior talent—not replacing senior expertise
  • What it’s like living with celiac disease as an executive constantly on the go—and how businesses and event planners can do better


Plus, rapid-fire insights on Bend’s startup scene, the best gluten-free bagels in the country, and why the world desperately needs gluten-free baklava.

This one’s part legal insight, part startup therapy, part survival guide for celiacs—so yeah, it’s already a Get Real classic.

]]> Tue, 09 Sep 2025 05:00:00 -0400 Unreal Digital Group Unreal Digital Group 2831 In this episode of Get Real, Cari Baldwin and Dana Harder sit down with legal tech founder, celiac disease advocate, and all-around powerhouse, Matti Neustadt.

With a background in applied physics, a CISSP certification, and a career that’s spanned semiconductor supply chains, privacy law, and AI-driven workflows, Matti brings a uniquely sharp perspective to the world of in-house legal operations. She’s the founder of V4 Final, a platform built to help in-house counsel streamline workflows, prove their value, and focus on what actually matters—without needing to code or redline their own contracts (yep, that happens more than you think).

They cover a lot of ground in this one:

  • Matti’s winding path from Intel engineer to law school night student to tech startup founder
  • What most people (and tech companies) get wrong about working with lawyers
  • Why NDAs are underrated (but should never be hiding sneaky clauses)
  • How to think about AI as a tool for accelerating junior talent—not replacing senior expertise
  • What it’s like living with celiac disease as an executive constantly on the go—and how businesses and event planners can do better


Plus, rapid-fire insights on Bend’s startup scene, the best gluten-free bagels in the country, and why the world desperately needs gluten-free baklava.

This one’s part legal insight, part startup therapy, part survival guide for celiacs—so yeah, it’s already a Get Real classic.

]]> marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No B2B Marketing Shifts: AI Disruptions, Agency Realities & Content Resets 2 2 11 11 B2B Marketing Shifts: AI Disruptions, Agency Realities & Content Resets full 4662d927-d4bf-4d01-97b2-a76293cc0e23 https://share.transistor.fm/s/a4472702 In the first episode of our newly revamped Get Real podcast, co-hosts (and longtime agency leaders) Cari Baldwin and Dana Harder share what’s new for the show and what’s changing in their world. No guests, no fluff—just two marketers talking candidly about AI’s impact on content strategy, the ups and downs of remote work, and why personal growth matters as much as business growth.

From vision boards and world travel to getting real about networking, they open up about how they’re approaching 2025—and why now is the time to rethink how you connect, create, and lead.

What You’ll Learn:

  • How AI is reshaping content strategy and search visibility for B2B marketers
  • Why remote work changes company culture (and what that means for clients)
  • The importance of getting back to in-person networking
  • How to balance big business goals with personal wins
  • A behind-the-scenes look at what’s ahead for Get Real
]]> In the first episode of our newly revamped Get Real podcast, co-hosts (and longtime agency leaders) Cari Baldwin and Dana Harder share what’s new for the show and what’s changing in their world. No guests, no fluff—just two marketers talking candidly about AI’s impact on content strategy, the ups and downs of remote work, and why personal growth matters as much as business growth.

From vision boards and world travel to getting real about networking, they open up about how they’re approaching 2025—and why now is the time to rethink how you connect, create, and lead.

What You’ll Learn:

  • How AI is reshaping content strategy and search visibility for B2B marketers
  • Why remote work changes company culture (and what that means for clients)
  • The importance of getting back to in-person networking
  • How to balance big business goals with personal wins
  • A behind-the-scenes look at what’s ahead for Get Real
]]> Thu, 14 Aug 2025 05:00:00 -0400 Unreal Digital Group Unreal Digital Group 2657 In the first episode of our newly revamped Get Real podcast, co-hosts (and longtime agency leaders) Cari Baldwin and Dana Harder share what’s new for the show and what’s changing in their world. No guests, no fluff—just two marketers talking candidly about AI’s impact on content strategy, the ups and downs of remote work, and why personal growth matters as much as business growth.

From vision boards and world travel to getting real about networking, they open up about how they’re approaching 2025—and why now is the time to rethink how you connect, create, and lead.

What You’ll Learn:

  • How AI is reshaping content strategy and search visibility for B2B marketers
  • Why remote work changes company culture (and what that means for clients)
  • The importance of getting back to in-person networking
  • How to balance big business goals with personal wins
  • A behind-the-scenes look at what’s ahead for Get Real
]]> marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Prioritizing People: Gemma Hood's Journey in Putting Culture First 2 2 10 10 Prioritizing People: Gemma Hood's Journey in Putting Culture First full e9069535-6f07-4505-9f55-c6f96f35a573 https://share.transistor.fm/s/10fafd26 During this Marketing Gets Real podcast episode, Cari and Dana sat down with Gemma Hood, Founder and CEO of the company culture consultancy Culturehood. The group discussed imposter syndrome and career growth, workplace happiness versus engagement, and maintaining appropriate work/life balance. Some key takeaways include:

  • The importance of employee engagement over happiness and how engagement leads to discretionary effort and commitment to the company's mission.
  • The role of leadership in cultivating a positive culture and being involved in employee experience initiatives.  
  • Changing employee expectations around work-life balance, personal growth opportunities, and authentic company culture.
  • Strategies for keeping culture and engagement top of mind like running engagement surveys and implementing peer recognition.

RELATED LINKS

]]> During this Marketing Gets Real podcast episode, Cari and Dana sat down with Gemma Hood, Founder and CEO of the company culture consultancy Culturehood. The group discussed imposter syndrome and career growth, workplace happiness versus engagement, and maintaining appropriate work/life balance. Some key takeaways include:

  • The importance of employee engagement over happiness and how engagement leads to discretionary effort and commitment to the company's mission.
  • The role of leadership in cultivating a positive culture and being involved in employee experience initiatives.  
  • Changing employee expectations around work-life balance, personal growth opportunities, and authentic company culture.
  • Strategies for keeping culture and engagement top of mind like running engagement surveys and implementing peer recognition.

RELATED LINKS

]]> Tue, 19 Mar 2024 05:00:00 -0400 Unreal Digital Group Unreal Digital Group 3552 During this Marketing Gets Real podcast episode, Cari and Dana sat down with Gemma Hood, Founder and CEO of the company culture consultancy Culturehood. The group discussed imposter syndrome and career growth, workplace happiness versus engagement, and maintaining appropriate work/life balance. Some key takeaways include:

  • The importance of employee engagement over happiness and how engagement leads to discretionary effort and commitment to the company's mission.
  • The role of leadership in cultivating a positive culture and being involved in employee experience initiatives.  
  • Changing employee expectations around work-life balance, personal growth opportunities, and authentic company culture.
  • Strategies for keeping culture and engagement top of mind like running engagement surveys and implementing peer recognition.

RELATED LINKS

]]> marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Future Proofing Marketing: Sustainability and AI 2 2 9 9 Future Proofing Marketing: Sustainability and AI full 975cf31a-05d4-4947-b806-73031634bdcd https://share.transistor.fm/s/5691e919 Nowadays, we are bombarded with vast information, making it crucial to effectively convey complex data in a visually appealing and easy-to-understand manner. This is where the role of data visualization comes in. Data visualization is a powerful tool that allows us to present complex data in a visual format. The main goal is to communicate insights and trends effectively, making it easier for people to understand and make informed decisions.

During this Marketing Gets Real podcast episode, Cari and Dana chatted with Meg Maffitt, VP of Business Strategy, Marketing, and Communications for the water information tech company True Elements. The group discussed how to uncover the powerful techniques and strategies that can transform intricate data into compelling visual narratives. Some key takeaways include:

  • Meg’s winding career path from anthropology and art history to pharmaceuticals, environmental advocacy, and water conservation.
  • The role of water intelligence in making informed decisions about water resources.
  • Visualizing complex water data and educating audiences at different stages of understanding were discussed as important challenges in marketing water intelligence solutions.
  • The speaker shared their experience starting a driver training company with a new paradigm focused on safety through highly trained instructors and parental participation.

RELATED LINKS

]]> Nowadays, we are bombarded with vast information, making it crucial to effectively convey complex data in a visually appealing and easy-to-understand manner. This is where the role of data visualization comes in. Data visualization is a powerful tool that allows us to present complex data in a visual format. The main goal is to communicate insights and trends effectively, making it easier for people to understand and make informed decisions.

During this Marketing Gets Real podcast episode, Cari and Dana chatted with Meg Maffitt, VP of Business Strategy, Marketing, and Communications for the water information tech company True Elements. The group discussed how to uncover the powerful techniques and strategies that can transform intricate data into compelling visual narratives. Some key takeaways include:

  • Meg’s winding career path from anthropology and art history to pharmaceuticals, environmental advocacy, and water conservation.
  • The role of water intelligence in making informed decisions about water resources.
  • Visualizing complex water data and educating audiences at different stages of understanding were discussed as important challenges in marketing water intelligence solutions.
  • The speaker shared their experience starting a driver training company with a new paradigm focused on safety through highly trained instructors and parental participation.

RELATED LINKS

]]> Tue, 05 Mar 2024 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 3102 Nowadays, we are bombarded with vast information, making it crucial to effectively convey complex data in a visually appealing and easy-to-understand manner. This is where the role of data visualization comes in. Data visualization is a powerful tool that allows us to present complex data in a visual format. The main goal is to communicate insights and trends effectively, making it easier for people to understand and make informed decisions.

During this Marketing Gets Real podcast episode, Cari and Dana chatted with Meg Maffitt, VP of Business Strategy, Marketing, and Communications for the water information tech company True Elements. The group discussed how to uncover the powerful techniques and strategies that can transform intricate data into compelling visual narratives. Some key takeaways include:

  • Meg’s winding career path from anthropology and art history to pharmaceuticals, environmental advocacy, and water conservation.
  • The role of water intelligence in making informed decisions about water resources.
  • Visualizing complex water data and educating audiences at different stages of understanding were discussed as important challenges in marketing water intelligence solutions.
  • The speaker shared their experience starting a driver training company with a new paradigm focused on safety through highly trained instructors and parental participation.

RELATED LINKS

]]> marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No The Podcast Effect: How Audio Storytelling Shapes the Way We Listen 2 2 8 8 The Podcast Effect: How Audio Storytelling Shapes the Way We Listen full 896b63b3-a4b2-4b76-9f5f-555e5ad34652 https://share.transistor.fm/s/aee938c6 Podcasting has become an incredibly practical and strategic approach to fostering meaningful relationships with target audiences and accounts. By featuring industry experts, thought leaders, and influential guests, you can engage prospective buyers throughout the sales funnel and establish a strong rapport — through insightful conversations, valuable insights, and thought-provoking discussions.

During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with Devin McDonnell, Founder of Devenio Podcasts, about how podcasting offers a unique opportunity to showcase your expertise, build credibility, and cultivate long-lasting connections with your audience. Some key points discussed include:

  • Why podcasting became an important channel for driving engagement and fueling B2B marketing initiatives.
  • How video is an emerging trend in podcasting that can boost discoverability and engagement.
  • How Account-based marketing strategies using podcasts can help build relationships with target accounts.
  • The new tools that allow B2B marketers to accurately measure podcast ROI by tracking listener journeys.
  • Why video and derivative content are important for B2B marketers to fuel marketing efforts on a limited budget.


RELATED LINKS

]]> Podcasting has become an incredibly practical and strategic approach to fostering meaningful relationships with target audiences and accounts. By featuring industry experts, thought leaders, and influential guests, you can engage prospective buyers throughout the sales funnel and establish a strong rapport — through insightful conversations, valuable insights, and thought-provoking discussions.

During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with Devin McDonnell, Founder of Devenio Podcasts, about how podcasting offers a unique opportunity to showcase your expertise, build credibility, and cultivate long-lasting connections with your audience. Some key points discussed include:

  • Why podcasting became an important channel for driving engagement and fueling B2B marketing initiatives.
  • How video is an emerging trend in podcasting that can boost discoverability and engagement.
  • How Account-based marketing strategies using podcasts can help build relationships with target accounts.
  • The new tools that allow B2B marketers to accurately measure podcast ROI by tracking listener journeys.
  • Why video and derivative content are important for B2B marketers to fuel marketing efforts on a limited budget.


RELATED LINKS

]]> Tue, 20 Feb 2024 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 2543 Podcasting has become an incredibly practical and strategic approach to fostering meaningful relationships with target audiences and accounts. By featuring industry experts, thought leaders, and influential guests, you can engage prospective buyers throughout the sales funnel and establish a strong rapport — through insightful conversations, valuable insights, and thought-provoking discussions.

During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with Devin McDonnell, Founder of Devenio Podcasts, about how podcasting offers a unique opportunity to showcase your expertise, build credibility, and cultivate long-lasting connections with your audience. Some key points discussed include:

  • Why podcasting became an important channel for driving engagement and fueling B2B marketing initiatives.
  • How video is an emerging trend in podcasting that can boost discoverability and engagement.
  • How Account-based marketing strategies using podcasts can help build relationships with target accounts.
  • The new tools that allow B2B marketers to accurately measure podcast ROI by tracking listener journeys.
  • Why video and derivative content are important for B2B marketers to fuel marketing efforts on a limited budget.


RELATED LINKS

]]> marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Tackling the Big Issues in RevOps: A Discussion on Attribution, Lead Management, and More 2 2 7 7 Tackling the Big Issues in RevOps: A Discussion on Attribution, Lead Management, and More full 20ae0bdf-5066-46c4-a761-e52d35db9da2 https://share.transistor.fm/s/80e90e8e Every decision can be the difference between profit and loss. That’s why the field of Revenue Operations (RevOps) stands as a critical pillar for sustainable growth in modern businesses. As companies strive to streamline their operations and maximize revenue, they encounter intricate challenges requiring sophisticated solutions. 

During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with Ellie Cary, Unreal Digital’s Global Head of RevOps, to unravel the complexities of this vital business function. Key talking points include:

  • How Marketing and RevOps teams are evolving to support core functions and needs, focusing on unified direction, processes, and strategies. 
  • The importance of understanding the customer journey and breaking it down into manageable steps to achieve goals.
  • The need for scalable attribution frameworks and data tie-ins to accounts, partners, and contacts.
  • How RevOps teams must adapt to changing policies and leverage AI to build logic and track high-intent data.

RELATED LINKS

]]> Every decision can be the difference between profit and loss. That’s why the field of Revenue Operations (RevOps) stands as a critical pillar for sustainable growth in modern businesses. As companies strive to streamline their operations and maximize revenue, they encounter intricate challenges requiring sophisticated solutions. 

During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with Ellie Cary, Unreal Digital’s Global Head of RevOps, to unravel the complexities of this vital business function. Key talking points include:

  • How Marketing and RevOps teams are evolving to support core functions and needs, focusing on unified direction, processes, and strategies. 
  • The importance of understanding the customer journey and breaking it down into manageable steps to achieve goals.
  • The need for scalable attribution frameworks and data tie-ins to accounts, partners, and contacts.
  • How RevOps teams must adapt to changing policies and leverage AI to build logic and track high-intent data.

RELATED LINKS

]]> Tue, 06 Feb 2024 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 1946 Every decision can be the difference between profit and loss. That’s why the field of Revenue Operations (RevOps) stands as a critical pillar for sustainable growth in modern businesses. As companies strive to streamline their operations and maximize revenue, they encounter intricate challenges requiring sophisticated solutions. 

During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with Ellie Cary, Unreal Digital’s Global Head of RevOps, to unravel the complexities of this vital business function. Key talking points include:

  • How Marketing and RevOps teams are evolving to support core functions and needs, focusing on unified direction, processes, and strategies. 
  • The importance of understanding the customer journey and breaking it down into manageable steps to achieve goals.
  • The need for scalable attribution frameworks and data tie-ins to accounts, partners, and contacts.
  • How RevOps teams must adapt to changing policies and leverage AI to build logic and track high-intent data.

RELATED LINKS

]]> marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Confessions of a B2B Marketing Recruiter: What We Look For... and Don't 2 2 6 6 Confessions of a B2B Marketing Recruiter: What We Look For... and Don't full d3984629-399f-45cf-9968-63d60093895f https://share.transistor.fm/s/a787ee1c The marketing field constantly evolves, presenting new opportunities and challenges for professionals. So when we get a chance to provide valuable insights and strategies to help you navigate the dynamic marketing job market, we take it! 

During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with Brenn Scott, Founder of found.Consulting, and Lindsay Warren, the company’s Head of Talent Acquisition, explore everything you need to know to thrive in the competitive marketing world. Key talking points include:

  • How the talent market was very competitive in 2021-2022 but has cooled off more recently as some tech companies slowed hiring or laid people off.
  • How to significantly impact employee retention, performance, and costs with well-done onboarding.
  • Common perceptions and misconceptions of working for an agency. 
  • Managing Gen Z employees who want flexibility and new challenges will require balancing excitement with ensuring they thoroughly learn roles before moving forward.

RELATED LINKS

]]> The marketing field constantly evolves, presenting new opportunities and challenges for professionals. So when we get a chance to provide valuable insights and strategies to help you navigate the dynamic marketing job market, we take it! 

During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with Brenn Scott, Founder of found.Consulting, and Lindsay Warren, the company’s Head of Talent Acquisition, explore everything you need to know to thrive in the competitive marketing world. Key talking points include:

  • How the talent market was very competitive in 2021-2022 but has cooled off more recently as some tech companies slowed hiring or laid people off.
  • How to significantly impact employee retention, performance, and costs with well-done onboarding.
  • Common perceptions and misconceptions of working for an agency. 
  • Managing Gen Z employees who want flexibility and new challenges will require balancing excitement with ensuring they thoroughly learn roles before moving forward.

RELATED LINKS

]]> Tue, 23 Jan 2024 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 2930 The marketing field constantly evolves, presenting new opportunities and challenges for professionals. So when we get a chance to provide valuable insights and strategies to help you navigate the dynamic marketing job market, we take it! 

During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with Brenn Scott, Founder of found.Consulting, and Lindsay Warren, the company’s Head of Talent Acquisition, explore everything you need to know to thrive in the competitive marketing world. Key talking points include:

  • How the talent market was very competitive in 2021-2022 but has cooled off more recently as some tech companies slowed hiring or laid people off.
  • How to significantly impact employee retention, performance, and costs with well-done onboarding.
  • Common perceptions and misconceptions of working for an agency. 
  • Managing Gen Z employees who want flexibility and new challenges will require balancing excitement with ensuring they thoroughly learn roles before moving forward.

RELATED LINKS

]]> marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No The B2B Power Couple: Unleashing the Potential of Sales & Marketing 2 2 5 5 The B2B Power Couple: Unleashing the Potential of Sales & Marketing full 994ff7e8-f37b-4512-92e7-df03c9520a6c https://share.transistor.fm/s/3794016c Alignment between sales and marketing continues to be a prevailing topic of discussion. Despite their shared goal of driving business growth, their distinct approaches often lead to divergent strategies and perspectives.

During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with industry pioneer Pam Didner about why this alignment is still a subject of contention and explores the underlying disparities that fuel this conversation. Some key points discussed included:

  • Practical ways marketing can better support sales, such as analyzing attendee data from webinars and events to find new leads for salespeople.
  • Advice for marketers in the current economic environment, such as focusing on quick wins in the first 90 days at a new job.
  • Perspectives on how AI can help but not replace human judgment and the importance of having a unique point of view.

RELATED LINKS

]]> Alignment between sales and marketing continues to be a prevailing topic of discussion. Despite their shared goal of driving business growth, their distinct approaches often lead to divergent strategies and perspectives.

During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with industry pioneer Pam Didner about why this alignment is still a subject of contention and explores the underlying disparities that fuel this conversation. Some key points discussed included:

  • Practical ways marketing can better support sales, such as analyzing attendee data from webinars and events to find new leads for salespeople.
  • Advice for marketers in the current economic environment, such as focusing on quick wins in the first 90 days at a new job.
  • Perspectives on how AI can help but not replace human judgment and the importance of having a unique point of view.

RELATED LINKS

]]> Tue, 09 Jan 2024 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 2648 Alignment between sales and marketing continues to be a prevailing topic of discussion. Despite their shared goal of driving business growth, their distinct approaches often lead to divergent strategies and perspectives.

During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with industry pioneer Pam Didner about why this alignment is still a subject of contention and explores the underlying disparities that fuel this conversation. Some key points discussed included:

  • Practical ways marketing can better support sales, such as analyzing attendee data from webinars and events to find new leads for salespeople.
  • Advice for marketers in the current economic environment, such as focusing on quick wins in the first 90 days at a new job.
  • Perspectives on how AI can help but not replace human judgment and the importance of having a unique point of view.

RELATED LINKS

]]> marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Revisiting the ‘Silverado Weekend Mistake’ 2 2 4 4 Revisiting the ‘Silverado Weekend Mistake’ full d1ad1581-3094-4831-8435-ba6ce0bd5512 https://share.transistor.fm/s/30b140d7 In this episode of the Marketing Gets Real podcast, we listen back to Cari and Dana's conversation with Sandra Freeman, VP of Strategic Marketing at Demandbase, a software company helping companies give better account-based experiences (ABX). With all of her experience, she has seen her share of marketing mess-ups! Even seasoned professionals can hit some bumps when working to drive revenue.


Join our hosts, Cari and Dana, as they dive into Sandra's unforgettable moments when everything went wrong, from accidentally misspelling the CEO's name to shedding tears after webinars. The group also discusses their mishaps during in-person events, including the infamous "Silverado Weekend Mistake." Get ready for some real-life stories and valuable lessons learned. Tune in now!


RELATED LINKS

]]> In this episode of the Marketing Gets Real podcast, we listen back to Cari and Dana's conversation with Sandra Freeman, VP of Strategic Marketing at Demandbase, a software company helping companies give better account-based experiences (ABX). With all of her experience, she has seen her share of marketing mess-ups! Even seasoned professionals can hit some bumps when working to drive revenue.


Join our hosts, Cari and Dana, as they dive into Sandra's unforgettable moments when everything went wrong, from accidentally misspelling the CEO's name to shedding tears after webinars. The group also discusses their mishaps during in-person events, including the infamous "Silverado Weekend Mistake." Get ready for some real-life stories and valuable lessons learned. Tune in now!


RELATED LINKS

]]> Tue, 26 Dec 2023 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 2129 In this episode of the Marketing Gets Real podcast, we listen back to Cari and Dana's conversation with Sandra Freeman, VP of Strategic Marketing at Demandbase, a software company helping companies give better account-based experiences (ABX). With all of her experience, she has seen her share of marketing mess-ups! Even seasoned professionals can hit some bumps when working to drive revenue.


Join our hosts, Cari and Dana, as they dive into Sandra's unforgettable moments when everything went wrong, from accidentally misspelling the CEO's name to shedding tears after webinars. The group also discusses their mishaps during in-person events, including the infamous "Silverado Weekend Mistake." Get ready for some real-life stories and valuable lessons learned. Tune in now!


RELATED LINKS

]]> marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Stay Ahead of the Game: Mastering the Art of AI-Driven Marketing 2 2 3 3 Stay Ahead of the Game: Mastering the Art of AI-Driven Marketing full 4435e1d5-0774-4322-acf3-50b399c679a6 https://share.transistor.fm/s/a17d07ca If you're a marketing pro eager to stay ahead of the cool stuff that happens when AI and marketing collide, this is the place for you! We're here to spill all the juicy insights and practical tips for using AI tools in your marketing adventures. So, let's dive in and discover how AI can supercharge your marketing game without any worries or doubts holding you back.

During this episode, Dana and Cari chat with Lynsey Barron, the newly appointed President at Unreal Digital Group, about artificial intelligence and how it relates to B2B marketing. Tune in to learn:

  • The different use cases of AI, like content generation and process efficiencies; 
  • Opportunities and challenges around AI discoverability; and 
  • Lessons from using AI for consumer research and personalizing content. 

RELATED LINKS

]]> If you're a marketing pro eager to stay ahead of the cool stuff that happens when AI and marketing collide, this is the place for you! We're here to spill all the juicy insights and practical tips for using AI tools in your marketing adventures. So, let's dive in and discover how AI can supercharge your marketing game without any worries or doubts holding you back.

During this episode, Dana and Cari chat with Lynsey Barron, the newly appointed President at Unreal Digital Group, about artificial intelligence and how it relates to B2B marketing. Tune in to learn:

  • The different use cases of AI, like content generation and process efficiencies; 
  • Opportunities and challenges around AI discoverability; and 
  • Lessons from using AI for consumer research and personalizing content. 

RELATED LINKS

]]> Tue, 12 Dec 2023 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 2973 If you're a marketing pro eager to stay ahead of the cool stuff that happens when AI and marketing collide, this is the place for you! We're here to spill all the juicy insights and practical tips for using AI tools in your marketing adventures. So, let's dive in and discover how AI can supercharge your marketing game without any worries or doubts holding you back.

During this episode, Dana and Cari chat with Lynsey Barron, the newly appointed President at Unreal Digital Group, about artificial intelligence and how it relates to B2B marketing. Tune in to learn:

  • The different use cases of AI, like content generation and process efficiencies; 
  • Opportunities and challenges around AI discoverability; and 
  • Lessons from using AI for consumer research and personalizing content. 

RELATED LINKS

]]> marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No The Generation Collision - How to Support Each Other in Today's Dynamic Workforce 2 2 2 2 The Generation Collision - How to Support Each Other in Today's Dynamic Workforce full 1e74b20c-7311-4a0a-9456-833cb49a4278 https://share.transistor.fm/s/bb882684 As many generations coalesce in today's dynamic workplace, colliding perspectives, values, and work styles will either lead to tension or become a powerful catalyst for growth and innovation. But to ensure you’re fostering this innovation, business leaders must be authentic and supportive, and create a nurturing environment where teams can thrive. It’s very similar to parenting!

During this episode, Cari and Dana chat with Hana Jacover, ICF certified coach and advisor for the consulting firm Hype House. The group discusses the intersection of leadership, authenticity, and parenting, uncovering the key principles and strategies to help us become empowered and influential leaders within our workplace and families.

Listeners will learn about:

  • What leadership journeys look like for new and experienced professionals.
  • How professional development and emotional intelligence play into building leadership acumen.
  • Diversity and inclusion in the workplace, as well as Neurodiversity accommodations and support.

RELATED LINKS

]]> As many generations coalesce in today's dynamic workplace, colliding perspectives, values, and work styles will either lead to tension or become a powerful catalyst for growth and innovation. But to ensure you’re fostering this innovation, business leaders must be authentic and supportive, and create a nurturing environment where teams can thrive. It’s very similar to parenting!

During this episode, Cari and Dana chat with Hana Jacover, ICF certified coach and advisor for the consulting firm Hype House. The group discusses the intersection of leadership, authenticity, and parenting, uncovering the key principles and strategies to help us become empowered and influential leaders within our workplace and families.

Listeners will learn about:

  • What leadership journeys look like for new and experienced professionals.
  • How professional development and emotional intelligence play into building leadership acumen.
  • Diversity and inclusion in the workplace, as well as Neurodiversity accommodations and support.

RELATED LINKS

]]> Tue, 28 Nov 2023 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 3088 As many generations coalesce in today's dynamic workplace, colliding perspectives, values, and work styles will either lead to tension or become a powerful catalyst for growth and innovation. But to ensure you’re fostering this innovation, business leaders must be authentic and supportive, and create a nurturing environment where teams can thrive. It’s very similar to parenting!

During this episode, Cari and Dana chat with Hana Jacover, ICF certified coach and advisor for the consulting firm Hype House. The group discusses the intersection of leadership, authenticity, and parenting, uncovering the key principles and strategies to help us become empowered and influential leaders within our workplace and families.

Listeners will learn about:

  • What leadership journeys look like for new and experienced professionals.
  • How professional development and emotional intelligence play into building leadership acumen.
  • Diversity and inclusion in the workplace, as well as Neurodiversity accommodations and support.

RELATED LINKS

]]> marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No How B2B Marketers Can Find Opportunities in Chaos 2 2 1 1 How B2B Marketers Can Find Opportunities in Chaos full 0049b221-330c-4b67-94be-fd7b0f74334c https://share.transistor.fm/s/f5812ae4 As we gather again to embark on our next thrilling podcast adventure, we can't help but reflect on the whirlwind journey we've been on over the past couple of years. It has been nothing short of chaotic and exhilarating, hasn't it? 

Now, as we dive into this new chapter, we find ourselves asking some important questions. How can we, as B2B marketers and entrepreneurs, seize the opportunity amidst our challenges? With recessions looming and marketing departments tightening budgets, how can we navigate this chaos and turn it to our advantage? 

These are the conversations we're eager to delve into – exploring the strategies and insights that will help us uncover hidden opportunities amid uncertainty. During our first episode this season, we discuss plans for the podcast and talk about realigning Unreal Digital Group to serve clients better, hiring new talented team members, and opening an office in the UK. Tune in to hear:

  • Changes and restructuring agencies to focus more on client needs and expectations;
  • Opportunities to help clients navigate economic challenges through ideas like focusing on revenue, marketing operations, and go-to-market strategies; and
  • The podcast’s upcoming episode topics like AI, generational differences in the workplace, and better-aligning sales and marketing.

RELATED LINKS

]]> As we gather again to embark on our next thrilling podcast adventure, we can't help but reflect on the whirlwind journey we've been on over the past couple of years. It has been nothing short of chaotic and exhilarating, hasn't it? 

Now, as we dive into this new chapter, we find ourselves asking some important questions. How can we, as B2B marketers and entrepreneurs, seize the opportunity amidst our challenges? With recessions looming and marketing departments tightening budgets, how can we navigate this chaos and turn it to our advantage? 

These are the conversations we're eager to delve into – exploring the strategies and insights that will help us uncover hidden opportunities amid uncertainty. During our first episode this season, we discuss plans for the podcast and talk about realigning Unreal Digital Group to serve clients better, hiring new talented team members, and opening an office in the UK. Tune in to hear:

  • Changes and restructuring agencies to focus more on client needs and expectations;
  • Opportunities to help clients navigate economic challenges through ideas like focusing on revenue, marketing operations, and go-to-market strategies; and
  • The podcast’s upcoming episode topics like AI, generational differences in the workplace, and better-aligning sales and marketing.

RELATED LINKS

]]> Tue, 14 Nov 2023 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 1108 As we gather again to embark on our next thrilling podcast adventure, we can't help but reflect on the whirlwind journey we've been on over the past couple of years. It has been nothing short of chaotic and exhilarating, hasn't it? 

Now, as we dive into this new chapter, we find ourselves asking some important questions. How can we, as B2B marketers and entrepreneurs, seize the opportunity amidst our challenges? With recessions looming and marketing departments tightening budgets, how can we navigate this chaos and turn it to our advantage? 

These are the conversations we're eager to delve into – exploring the strategies and insights that will help us uncover hidden opportunities amid uncertainty. During our first episode this season, we discuss plans for the podcast and talk about realigning Unreal Digital Group to serve clients better, hiring new talented team members, and opening an office in the UK. Tune in to hear:

  • Changes and restructuring agencies to focus more on client needs and expectations;
  • Opportunities to help clients navigate economic challenges through ideas like focusing on revenue, marketing operations, and go-to-market strategies; and
  • The podcast’s upcoming episode topics like AI, generational differences in the workplace, and better-aligning sales and marketing.

RELATED LINKS

]]> marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Misadventures in Events and Field Marketing 1 1 12 12 Misadventures in Events and Field Marketing full e3a8a0fa-fa4c-4246-98ee-8a0a118bdae7 https://share.transistor.fm/s/20b7901b In a world where digital marketing is king, it's easy to forget the power of good old-fashioned event marketing. But this tried and true approach can still be highly effective in engaging potential customers and driving leads. All that said, event marketing is its own breed and can lead to unique mishaps and uh-oh moments.

Stefanie Maragna is a passionate, tenacious, motivated sales and marketing professional with 20+years of experience in both sales and marketing fields. She has a strong track record of success in sales, field marketing, events, customer advocacy programs, and marketing communications. She has worked both in FMCG, Not-for-Profit and IT. Currently managing corporate marketing at Sage Intacct, Stefanie has many experiences and “Oh-Shit” moments to share, highlighting what can happen when working events for enterprise-level brands.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Stefanie about the value of having a sales background in a marketing role. The group also discusses Stefanie’s “Ha-Ha” moments in event marketing, including running events while struggling with morning sickness and losing a whole truckload of branded swag for an event!

Other talking points include:

  • What it’s like to work and market in different countries and how that impacts campaign planning.
  • Stefanie’s experience owning the corporate marketing function at Sage Intacct.
  • The importance of blurring lines between sales and marketing and how those relationships impact the success of both departments.
  • Other surprise moments in event marketing include coping with morning sickness during a big keynote and handling the occasional signage issue.

RELATED LINKS

]]> In a world where digital marketing is king, it's easy to forget the power of good old-fashioned event marketing. But this tried and true approach can still be highly effective in engaging potential customers and driving leads. All that said, event marketing is its own breed and can lead to unique mishaps and uh-oh moments.

Stefanie Maragna is a passionate, tenacious, motivated sales and marketing professional with 20+years of experience in both sales and marketing fields. She has a strong track record of success in sales, field marketing, events, customer advocacy programs, and marketing communications. She has worked both in FMCG, Not-for-Profit and IT. Currently managing corporate marketing at Sage Intacct, Stefanie has many experiences and “Oh-Shit” moments to share, highlighting what can happen when working events for enterprise-level brands.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Stefanie about the value of having a sales background in a marketing role. The group also discusses Stefanie’s “Ha-Ha” moments in event marketing, including running events while struggling with morning sickness and losing a whole truckload of branded swag for an event!

Other talking points include:

  • What it’s like to work and market in different countries and how that impacts campaign planning.
  • Stefanie’s experience owning the corporate marketing function at Sage Intacct.
  • The importance of blurring lines between sales and marketing and how those relationships impact the success of both departments.
  • Other surprise moments in event marketing include coping with morning sickness during a big keynote and handling the occasional signage issue.

RELATED LINKS

]]> Wed, 23 Mar 2022 05:00:00 -0400 Unreal Digital Group Unreal Digital Group 2590 In a world where digital marketing is king, it's easy to forget the power of good old-fashioned event marketing. But this tried and true approach can still be highly effective in engaging potential customers and driving leads. All that said, event marketing is its own breed and can lead to unique mishaps and uh-oh moments. Stefanie Maragna is a passionate, tenacious, motivated sales and marketing professional with 20+years of experience in both sales and marketing fields. She has a strong track record of success in sales, field marketing, events, customer advocacy programs, and marketing communications. She has worked both in FMCG, Not-for-Profit and IT. Currently managing corporate marketing at Sage Intacct, Stefanie has many experiences and “Oh-Shit” moments to share, highlighting what can happen when working events for enterprise-level brands. Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Stefanie about the value of having a sales background in a marketing role. The group also discusses Stefanie’s “Ha-Ha” moments in event marketing, including running events while struggling with morning sickness and losing a whole truckload of branded swag for an event! In a world where digital marketing is king, it's easy to forget the power of good old-fashioned event marketing. But this tried and true approach can still be highly effective in engaging potential customers and driving leads. All that said, event marketi marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Being the DE&I Change We Wish to See 1 1 11 11 Being the DE&I Change We Wish to See full 9c6f15ed-6874-4417-b727-30e85f5b5f1f https://share.transistor.fm/s/3fce0007 Marketing leaders know that building a customer-centric organization is essential for success in the modern marketplace. And while there are many different approaches to achieving this goal, one critical element is cultivating a diversity, equality, and inclusion (DE&I) mindset within your team.

With a great passion for being a driving force for innovative change, Deanna Ransom is a woman on a mission to make a difference through empowering women and DE&I positive businesses.  She is a leader with over 25 years of growth and leadership within B2B and non-profit sectors, recently serving as the Global Head of Marketing Services and the Diversity, Equity, and Inclusion Chairperson for Televerde.  Deanna helped develop a new go-to-market strategy transforming and modernizing the business while delivering organizational change by leading the cultural transformation initiative for the company.

As the Executive Director of Women in Revenue, Deanna and the team at Women in Revenue are helping businesses grow and scale with a DE&I mindset. They continue to help women in revenue-impacting business roles through education, support, mentorship, and networking opportunities. 

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Deanna about the current state of diversity, equality, and inclusion in the marketplace. The group also discusses Deanna’s biggest “Oh Shit” moment, in which her team was persuaded into a big (and unsuccessful) product marketing campaign and its impact on customer relationships.

RELATED LINKS

]]> Marketing leaders know that building a customer-centric organization is essential for success in the modern marketplace. And while there are many different approaches to achieving this goal, one critical element is cultivating a diversity, equality, and inclusion (DE&I) mindset within your team.

With a great passion for being a driving force for innovative change, Deanna Ransom is a woman on a mission to make a difference through empowering women and DE&I positive businesses.  She is a leader with over 25 years of growth and leadership within B2B and non-profit sectors, recently serving as the Global Head of Marketing Services and the Diversity, Equity, and Inclusion Chairperson for Televerde.  Deanna helped develop a new go-to-market strategy transforming and modernizing the business while delivering organizational change by leading the cultural transformation initiative for the company.

As the Executive Director of Women in Revenue, Deanna and the team at Women in Revenue are helping businesses grow and scale with a DE&I mindset. They continue to help women in revenue-impacting business roles through education, support, mentorship, and networking opportunities. 

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Deanna about the current state of diversity, equality, and inclusion in the marketplace. The group also discusses Deanna’s biggest “Oh Shit” moment, in which her team was persuaded into a big (and unsuccessful) product marketing campaign and its impact on customer relationships.

RELATED LINKS

]]> Wed, 16 Mar 2022 05:00:00 -0400 Unreal Digital Group Unreal Digital Group 3169 Marketing leaders know that building a customer-centric organization is essential for success in the modern marketplace. And while there are many different approaches to achieving this goal, one critical element is cultivating a diversity, equality, and inclusion (DE&I) mindset within your team. With a great passion for being a driving force for innovative change, Deanna Ransom is a woman on a mission to make a difference through empowering women and DE&I positive businesses. She is a leader with over 25 years of growth and leadership within B2B and non-profit sectors, recently serving as the Global Head of Marketing Services and the Diversity, Equity, and Inclusion Chairperson for Televerde. Deanna helped develop a new go-to-market strategy transforming and modernizing the business while delivering organizational change by leading the cultural transformation initiative for the company. As the Executive Director of Women in Revenue, Deanna and the team at Women in Revenue are helping businesses grow and scale with a DE&I mindset. They continue to help women in revenue-impacting business roles through education, support, mentorship, and networking opportunities. Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Deanna about the current state of diversity, equality, and inclusion in the marketplace. The group also discusses Deanna’s biggest “Oh Shit” moment, in which her team was persuaded into a big (and unsuccessful) product marketing campaign and its impact on customer relationships. Marketing leaders know that building a customer-centric organization is essential for success in the modern marketplace. And while there are many different approaches to achieving this goal, one critical element is cultivating a diversity, equality, and i marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Healthcare Marketing and a Shifting World 1 1 10 10 Healthcare Marketing and a Shifting World full 511fcff6-cf03-46c3-aeb3-b58466f435bb https://share.transistor.fm/s/063fe665 Businesses are forced to take a look at their marketing messaging when surprises of any severity occur. To ensure that they are not putting any customer relationships in danger, businesses have to pull back the reins on their marketing efforts in certain situations–from industry speedbumps to global pandemics!

While this is understandable, it can also be quite detrimental to a company's bottom line. So, what is the right way to handle marketing during unforeseen circumstances? And what should you avoid doing?

Meg Hoyecki serves as Vice President of Marketing, leading go-to-market strategy, communications, and voice-of-customer initiatives for SOC Telemed. Meg brings 15 years of healthcare marketing expertise and has been part of SOC Telemed’s leadership team since 2017. Prior to SOC Telemed, Meg led marketing teams at high-growth companies including Ciox Health and Optum, specializing in creating awareness and demand in new markets with innovative solutions. Meg has a plethora of experience marketing in a chaotic market, and has many stories to share highlighting what it takes to make messages stick with patient-first prospects.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Meg about some of their “Oh Shit” moments in their career, including the headaches that happen when a healthcare company goes public and needs to set up a BDR team during a global pandemic! The group also discusses how messaging has grown evermore important at a time where buyer expectations and needs can change at the drop of a hat.

RELATED LINKS

]]> Businesses are forced to take a look at their marketing messaging when surprises of any severity occur. To ensure that they are not putting any customer relationships in danger, businesses have to pull back the reins on their marketing efforts in certain situations–from industry speedbumps to global pandemics!

While this is understandable, it can also be quite detrimental to a company's bottom line. So, what is the right way to handle marketing during unforeseen circumstances? And what should you avoid doing?

Meg Hoyecki serves as Vice President of Marketing, leading go-to-market strategy, communications, and voice-of-customer initiatives for SOC Telemed. Meg brings 15 years of healthcare marketing expertise and has been part of SOC Telemed’s leadership team since 2017. Prior to SOC Telemed, Meg led marketing teams at high-growth companies including Ciox Health and Optum, specializing in creating awareness and demand in new markets with innovative solutions. Meg has a plethora of experience marketing in a chaotic market, and has many stories to share highlighting what it takes to make messages stick with patient-first prospects.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Meg about some of their “Oh Shit” moments in their career, including the headaches that happen when a healthcare company goes public and needs to set up a BDR team during a global pandemic! The group also discusses how messaging has grown evermore important at a time where buyer expectations and needs can change at the drop of a hat.

RELATED LINKS

]]> Wed, 09 Mar 2022 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 2373 Businesses are forced to take a look at their marketing messaging when surprises of any severity occur. To ensure that they are not putting any customer relationships in danger, businesses have to pull back the reins on their marketing efforts in certain situations–from industry speedbumps to global pandemics! While this is understandable, it can also be quite detrimental to a company's bottom line. So, what is the right way to handle marketing during unforeseen circumstances? And what should you avoid doing? Meg Hoyecki serves as Vice President of Marketing, leading go-to-market strategy, communications, and voice-of-customer initiatives for SOC Telemed. Meg brings 15 years of healthcare marketing expertise and has been part of SOC Telemed’s leadership team since 2017. Prior to SOC Telemed, Meg led marketing teams at high-growth companies including Ciox Health and Optum, specializing in creating awareness and demand in new markets with innovative solutions. Meg has a plethora of experience marketing in a chaotic market, and has many stories to share highlighting what it takes to make messages stick with patient-first prospects. Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Meg about some of their “Oh Shit” moments in their career, including the headaches that happen when a healthcare company goes public and needs to set up a BDR team during a global pandemic! The group also discusses how messaging has grown evermore important at a time where buyer expectations and needs can change at the drop of a hat. Businesses are forced to take a look at their marketing messaging when surprises of any severity occur. To ensure that they are not putting any customer relationships in danger, businesses have to pull back the reins on their marketing efforts in certain marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No How to Lead Marketing Teams When Everything is Changing 1 1 9 9 How to Lead Marketing Teams When Everything is Changing full 87668c1b-c2df-4954-9bfa-18ead4ea80bd https://share.transistor.fm/s/2fa93e5b It's no secret that employees are the lifeblood of any company - they're the ones who keep things moving and make things happen. But while it's important to focus on employee satisfaction and engagement, it's also crucial to remember that companies have goals to meet as well. So how do you balance the two?

Ari Fefferman works at Fitbit, recently acquired by Google, for the company’s Health Solutions team as Director of Demand Generation. She has worked in digital marketing since she was 16 with a variety of clients ranging from small business retail to global financial services. She transitioned to in-house marketing roles with Google and a cloud monitoring software startup called SignalFx, which is now a part of Splunk.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Ari about what it’s like to run marketing at startup and enterprise companies alike. The group also discusses how to work with lean resources and walking the tough tightrope of balancing employees’ professional goals and company goals.

RELATED LINKS

]]> It's no secret that employees are the lifeblood of any company - they're the ones who keep things moving and make things happen. But while it's important to focus on employee satisfaction and engagement, it's also crucial to remember that companies have goals to meet as well. So how do you balance the two?

Ari Fefferman works at Fitbit, recently acquired by Google, for the company’s Health Solutions team as Director of Demand Generation. She has worked in digital marketing since she was 16 with a variety of clients ranging from small business retail to global financial services. She transitioned to in-house marketing roles with Google and a cloud monitoring software startup called SignalFx, which is now a part of Splunk.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Ari about what it’s like to run marketing at startup and enterprise companies alike. The group also discusses how to work with lean resources and walking the tough tightrope of balancing employees’ professional goals and company goals.

RELATED LINKS

]]> Wed, 02 Mar 2022 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 2348 It's no secret that employees are the lifeblood of any company - they're the ones who keep things moving and make things happen. But while it's important to focus on employee satisfaction and engagement, it's also crucial to remember that companies have goals to meet as well. So how do you balance the two? Ari Fefferman works at Fitbit, recently acquired by Google, for the company’s Health Solutions team as Director of Demand Generation. She has worked in digital marketing since she was 16 with a variety of clients ranging from small business retail to global financial services. She transitioned to in-house marketing roles with Google and a cloud monitoring software startup called SignalFx, which is now a part of Splunk. Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Ari about what it’s like to run marketing at startup and enterprise companies alike. The group also discusses how to work with lean resources and walking the tough tightrope of balancing employees’ professional goals and company goals. It's no secret that employees are the lifeblood of any company - they're the ones who keep things moving and make things happen. But while it's important to focus on employee satisfaction and engagement, it's also crucial to remember that companies have g marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Don’t Talk So Much: How to Listen to Buyers 1 1 8 8 Don’t Talk So Much: How to Listen to Buyers full 842894b6-5b49-4487-8986-dd5b3e5f3536 https://share.transistor.fm/s/b72c67e7 Marketing leaders know that in order to be effective they need to be flexible. The marketplace is always evolving and with it, the needs of the customer. To keep up, marketing teams must be able to rapidly adapt their strategies and tactics. 

Mac McConnell is a veteran in the marketing world and business tech market. As the former VP of Marketing at ServiceChannel, he saw firsthand how flexible teams are helping companies overcome uncertain market conditions and create unique ways to provide awesome customer experiences. He also helped many businesses adopt marketing automation as one of the co-Founders of Bluebird Strategies, now part of Square2 Marketing.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Mac about how being flexible can help in times of uncertainty–from poor budget choices to a full-blown pandemic. The group also talks about the value of persona messaging, so demand gen, content marketing and product marketing are working from the same playbook.

RELATED LINKS

]]> Marketing leaders know that in order to be effective they need to be flexible. The marketplace is always evolving and with it, the needs of the customer. To keep up, marketing teams must be able to rapidly adapt their strategies and tactics. 

Mac McConnell is a veteran in the marketing world and business tech market. As the former VP of Marketing at ServiceChannel, he saw firsthand how flexible teams are helping companies overcome uncertain market conditions and create unique ways to provide awesome customer experiences. He also helped many businesses adopt marketing automation as one of the co-Founders of Bluebird Strategies, now part of Square2 Marketing.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Mac about how being flexible can help in times of uncertainty–from poor budget choices to a full-blown pandemic. The group also talks about the value of persona messaging, so demand gen, content marketing and product marketing are working from the same playbook.

RELATED LINKS

]]> Wed, 23 Feb 2022 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 2475 Marketing leaders know that in order to be effective they need to be flexible. The marketplace is always evolving and with it, the needs of the customer. To keep up, marketing teams must be able to rapidly adapt their strategies and tactics. Mac McConnell is a veteran in the marketing world and business tech market. As the former VP of Marketing at ServiceChannel, he saw firsthand how flexible teams are helping companies overcome uncertain market conditions and create unique ways to provide awesome customer experiences. He also helped many businesses adopt marketing automation as one of the co-Founders of Bluebird Strategies, now part of Square2 Marketing. Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Mac about how being flexible can help in times of uncertainty–from poor budget choices to a full-blown pandemic. The group also talks about the value of persona messaging, so demand gen, content marketing and product marketing are working from the same playbook. Marketing leaders know that in order to be effective they need to be flexible. The marketplace is always evolving and with it, the needs of the customer. To keep up, marketing teams must be able to rapidly adapt their strategies and tactics. Mac McCon marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Marketing from a Sales Point of View: The Good, The Bad, and Ugly 1 1 7 7 Marketing from a Sales Point of View: The Good, The Bad, and Ugly full 867906ab-05b4-45e3-96e1-670ff8494530 https://share.transistor.fm/s/9e2f2267 Sales and marketing teams have a unique but symbiotic relationship. Sales need marketing to generate leads, while marketing needs sales to provide feedback on what’s working and what’s not. As one can expect, this can lead to massive mixups and mistakes that offer valuable lessons to learn.

Darin Medeiros is the Head of Sales for the Americas at GO1, a continuous learning platform startup that provides a single access point for the world’s best online and instructor-led training content. He has experience starting up a wide array of companies, which means he has a lot of great experience going to market with brand-new companies looking to drive demand and fill pipeline.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Darin about his experience bringing a brand-new company to market, memorable failures around sales leads, alignment with marketing, and a better understanding of what true event ROI looks like.

RELATED LINKS

]]> Sales and marketing teams have a unique but symbiotic relationship. Sales need marketing to generate leads, while marketing needs sales to provide feedback on what’s working and what’s not. As one can expect, this can lead to massive mixups and mistakes that offer valuable lessons to learn.

Darin Medeiros is the Head of Sales for the Americas at GO1, a continuous learning platform startup that provides a single access point for the world’s best online and instructor-led training content. He has experience starting up a wide array of companies, which means he has a lot of great experience going to market with brand-new companies looking to drive demand and fill pipeline.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Darin about his experience bringing a brand-new company to market, memorable failures around sales leads, alignment with marketing, and a better understanding of what true event ROI looks like.

RELATED LINKS

]]> Wed, 16 Feb 2022 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 2795 Sales and marketing teams have a unique but symbiotic relationship. Sales need marketing to generate leads, while marketing needs sales to provide feedback on what’s working and what’s not. As one can expect, this can lead to massive mixups and mistakes that offer valuable lessons to learn. Darin Medeiros is the Head of Sales for the Americas at GO1, a continuous learning platform startup that provides a single access point for the world’s best online and instructor-led training content. He has experience starting up a wide array of companies, which means he has a lot of great experience going to market with brand-new companies looking to drive demand and fill pipeline. Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Darin about his experience bringing a brand-new company to market, memorable failures around sales leads, alignment with marketing, and a better understanding of what true event ROI looks like. Sales and marketing teams have a unique but symbiotic relationship. Sales need marketing to generate leads, while marketing needs sales to provide feedback on what’s working and what’s not. As one can expect, this can lead to massive mixups and mistakes t marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Chocolates on Pillows… What Could Possibly Go Wrong? 1 1 6 6 Chocolates on Pillows… What Could Possibly Go Wrong? full ce644421-739c-42a7-9452-1dda5e624a7a https://share.transistor.fm/s/f8c83505 For some people, marketing is a second language. For others, it's a foreign language altogether. No matter where you fit on the spectrum, we all make mistakes from time to time.

Sandra Freeman is the VP of Strategic Marketing at Demandbase, a software company specializing in helping companies give better account-based experiences (ABX). Sandra has many years of experience running marketing campaigns - both demand gen and ABM - at companies like Apple, Marketo, and Engagio before it was acquired by Demandbase in 2020. With all of her experience, she has seen her share of marketing mess ups! Even seasoned professionals can hit some bumps along the way when working to drive revenue.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Sandra about her shit-hit-the-fan moments and the lessons learned from misspelling your CEO’s name and crying after webinars. The group also share some of their snafus with in-person events, including the infamous “Silverado Weekend Mistake.”

RELATED LINKS

]]> For some people, marketing is a second language. For others, it's a foreign language altogether. No matter where you fit on the spectrum, we all make mistakes from time to time.

Sandra Freeman is the VP of Strategic Marketing at Demandbase, a software company specializing in helping companies give better account-based experiences (ABX). Sandra has many years of experience running marketing campaigns - both demand gen and ABM - at companies like Apple, Marketo, and Engagio before it was acquired by Demandbase in 2020. With all of her experience, she has seen her share of marketing mess ups! Even seasoned professionals can hit some bumps along the way when working to drive revenue.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Sandra about her shit-hit-the-fan moments and the lessons learned from misspelling your CEO’s name and crying after webinars. The group also share some of their snafus with in-person events, including the infamous “Silverado Weekend Mistake.”

RELATED LINKS

]]> Wed, 09 Feb 2022 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 2012 For some people, marketing is a second language. For others, it's a foreign language altogether. No matter where you fit on the spectrum, we all make mistakes from time to time. Sandra Freeman is the VP of Strategic Marketing at Demandbase, a software company specializing in helping companies give better account-based experiences (ABX). Sandra has many years of experience running marketing campaigns - both demand gen and ABM - at companies like Apple, Marketo, and Engagio before it was acquired by Demandbase in 2020. With all of her experience, she has seen her share of marketing mess ups! Even seasoned professionals can hit some bumps along the way when working to drive revenue. Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Sandra about her shit-hit-the-fan moments and the lessons learned from misspelling your CEO’s name and crying after webinars. The group also share some of their snafus with in-person events, including the infamous “Silverado Weekend Mistake.” For some people, marketing is a second language. For others, it's a foreign language altogether. No matter where you fit on the spectrum, we all make mistakes from time to time. Sandra Freeman is the VP of Strategic Marketing at Demandbase, a software marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Lost in Translation: A B2B Marketing Mishap 1 1 5 5 Lost in Translation: A B2B Marketing Mishap full 9041e399-8f0f-4425-af8e-471470995ecd https://share.transistor.fm/s/04fba9b8 As marketing leaders, we are always looking for ways to stay ahead of the curve and create amazing customer experiences (CX) that keep our customers coming back. That strategy tends to differ depending on the size of your organization. Ultimately, the scale of the initiative may change, but the end goal of offering amazing customer experiences stays the same.

Ray Kemper, VP of Marketing at the API management platform Axway, and Paula Sansburn, the company’s Global Director of Campaign Marketing, are no strangers to the marketing world. Both have many years of experience heading up marketing for local brands and major global enterprises like Deloitte and Televerde. With that experience comes a lot of lessons learned about go-to-market strategies based on the size of the organization. 

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Ray and Paula about the good, bad, and ugly of transitioning from local- to global-sized organizations. The group also discusses their “Oh Shit” moments and lessons learned from them, including building a balanced global and local marketing strategy and all the fun surprises when launching a new website.

RELATED LINKS

Learn more about Unreal Digital.

]]> As marketing leaders, we are always looking for ways to stay ahead of the curve and create amazing customer experiences (CX) that keep our customers coming back. That strategy tends to differ depending on the size of your organization. Ultimately, the scale of the initiative may change, but the end goal of offering amazing customer experiences stays the same.

Ray Kemper, VP of Marketing at the API management platform Axway, and Paula Sansburn, the company’s Global Director of Campaign Marketing, are no strangers to the marketing world. Both have many years of experience heading up marketing for local brands and major global enterprises like Deloitte and Televerde. With that experience comes a lot of lessons learned about go-to-market strategies based on the size of the organization. 

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Ray and Paula about the good, bad, and ugly of transitioning from local- to global-sized organizations. The group also discusses their “Oh Shit” moments and lessons learned from them, including building a balanced global and local marketing strategy and all the fun surprises when launching a new website.

RELATED LINKS

Learn more about Unreal Digital.

]]> Wed, 02 Feb 2022 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 2757 As marketing leaders, we are always looking for ways to stay ahead of the curve and create amazing customer experiences (CX) that keep our customers coming back. That strategy tends to differ depending on the size of your organization. Ultimately, the scale of the initiative may change, but the end goal of offering amazing customer experiences stays the same. Ray Kemper, VP of Marketing at the API management platform Axway, and Paula Sansburn, the company’s Global Director of Campaign Marketing, are no strangers to the marketing world. Both have many years of experience heading up marketing for local brands and major global enterprises like Deloitte and Televerde. With that experience comes a lot of lessons learned about go-to-market strategies based on the size of the organization. Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Ray and Paula about the good, bad, and ugly of transitioning from local- to global-sized organizations. The group also discusses their “Oh Shit” moments and lessons learned from them, including building a balanced global and local marketing strategy and all the fun surprises when launching a new website. As marketing leaders, we are always looking for ways to stay ahead of the curve and create amazing customer experiences (CX) that keep our customers coming back. That strategy tends to differ depending on the size of your organization. Ultimately, the sca marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Managing Channel Partner Expectations 1 1 4 4 Managing Channel Partner Expectations full 721820d0-3b1d-4538-81b7-85431668120b https://share.transistor.fm/s/d8c10dda It's no secret that managing partner expectations in the B2B world is a difficult task. The marketing team has to be strategic about how they communicate with their partners, and it can be hard to strike the perfect balance between being clear about what you are providing while also maintaining an air of mystery.

Ricky Spiese, Partner Marketing Manager at Terminus, is known in the industry for his aptitude for learning and understanding the market. Coming from a sales background, he epitomizes the importance of clear expectations with prospects. And as a partner marketing manager, those learnings are now helping partners clearly understand messaging and value propositions. But, that doesn’t mean that the road to this point in his career didn’t have a few speed bumps along the way! 

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Ricky about his career–including his start in the SDR world and his climb to managing partner marketing at the account-based engagement company Terminus. The group also discusses Ricky’s “Oh Shit” moments in his career, like a little MDF mishap that led to some serious lessons learned in expectation management with third-party partners. We also hear great stories about webinar snafus and how to adapt and pivot to grow as a marketer.

RELATED LINKS

]]> It's no secret that managing partner expectations in the B2B world is a difficult task. The marketing team has to be strategic about how they communicate with their partners, and it can be hard to strike the perfect balance between being clear about what you are providing while also maintaining an air of mystery.

Ricky Spiese, Partner Marketing Manager at Terminus, is known in the industry for his aptitude for learning and understanding the market. Coming from a sales background, he epitomizes the importance of clear expectations with prospects. And as a partner marketing manager, those learnings are now helping partners clearly understand messaging and value propositions. But, that doesn’t mean that the road to this point in his career didn’t have a few speed bumps along the way! 

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Ricky about his career–including his start in the SDR world and his climb to managing partner marketing at the account-based engagement company Terminus. The group also discusses Ricky’s “Oh Shit” moments in his career, like a little MDF mishap that led to some serious lessons learned in expectation management with third-party partners. We also hear great stories about webinar snafus and how to adapt and pivot to grow as a marketer.

RELATED LINKS

]]> Wed, 26 Jan 2022 05:50:00 -0500 Unreal Digital Group Unreal Digital Group 2500 It's no secret that managing partner expectations in the B2B world is a difficult task. The marketing team has to be strategic about how they communicate with their partners, and it can be hard to strike the perfect balance between being clear about what you are providing while also maintaining an air of mystery. Ricky Spiese, Partner Marketing Manager at Terminus, is known in the industry for his aptitude for learning and understanding the market. Coming from a sales background, he epitomizes the importance of clear expectations with prospects. And as a partner marketing manager, those learnings are now helping partners clearly understand messaging and value propositions. But, that doesn’t mean that the road to this point in his career didn’t have a few speed bumps along the way! Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Ricky about his career–including his start in the SDR world and his climb to managing partner marketing at the account-based engagement company Terminus. The group also discusses Ricky’s “Oh Shit” moments in his career, like a little MDF mishap that led to some serious lessons learned in expectation management with third-party partners. We also hear great stories about webinar snafus and how to adapt and pivot to grow as a marketer. It's no secret that managing partner expectations in the B2B world is a difficult task. The marketing team has to be strategic about how they communicate with their partners, and it can be hard to strike the perfect balance between being clear about what marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Beware: The Marketing Blind Spot at Every Organization 1 1 3 3 Beware: The Marketing Blind Spot at Every Organization full e9bf78e6-4c3d-415b-a833-d6080835aafd https://share.transistor.fm/s/aefc63b8 To drive demand effectively, you need to be able to innovate even when your teams aren’t ready. That’s why you must leverage all the information your funnel can provide to make strategic decisions that move the needle.

At some point, every company will reach an inflection point where they have two choices. They can either innovate and stay on top of the latest growth cycle, or get overtaken by a disruptor that changes how things are done forever. These points in your career can be referred to tenderly as “Oh Shit” moments. Jeff Marcoux doesn't believe in staying still; as a long-time marketing executive for several global organizations, his new venture at Sphere Strategy aims to help brands market themselves the way they want – instead of how the search algorithms want it.

Tune in to this episode of the Marketing Gets Real podcast to learn about understanding the “full funnel” and truly targeting it when executing marketing initiatives. You’ll also learn sales enablement strategies to ensure your whole organization is rowing in the same direction.

RELATED LINKS

]]> To drive demand effectively, you need to be able to innovate even when your teams aren’t ready. That’s why you must leverage all the information your funnel can provide to make strategic decisions that move the needle.

At some point, every company will reach an inflection point where they have two choices. They can either innovate and stay on top of the latest growth cycle, or get overtaken by a disruptor that changes how things are done forever. These points in your career can be referred to tenderly as “Oh Shit” moments. Jeff Marcoux doesn't believe in staying still; as a long-time marketing executive for several global organizations, his new venture at Sphere Strategy aims to help brands market themselves the way they want – instead of how the search algorithms want it.

Tune in to this episode of the Marketing Gets Real podcast to learn about understanding the “full funnel” and truly targeting it when executing marketing initiatives. You’ll also learn sales enablement strategies to ensure your whole organization is rowing in the same direction.

RELATED LINKS

]]> Wed, 19 Jan 2022 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 3167 To drive demand effectively, you need to be able to innovate even when your teams aren’t ready. That’s why you must leverage all the information your funnel can provide to make strategic decisions that move the needle. At some point, every company will reach an inflection point where they have two choices. They can either innovate and stay on top of the latest growth cycle, or get overtaken by a disruptor that changes how things are done forever. These points in your career can be referred to tenderly as “Oh Shit” moments. Jeff Marcoux doesn't believe in staying still; as a long-time marketing executive for several global organizations, his new venture at Sphere Strategy aims to help brands market themselves the way they want – instead of how the search algorithms want it. Tune in to this episode of the Marketing Gets Real podcast to learn about understanding the “full funnel” and truly targeting it when executing marketing initiatives. You’ll also learn sales enablement strategies to ensure your whole organization is rowing in the same direction. To drive demand effectively, you need to be able to innovate even when your teams aren’t ready. That’s why you must leverage all the information your funnel can provide to make strategic decisions that move the needle. At some point, every company will marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No The Revenue Marketing Revolution 1 1 2 2 The Revenue Marketing Revolution full 0514dd17-6579-42a3-840c-06e935bd2b76 https://share.transistor.fm/s/0727fa5b Revenue marketing is a practice that has steadily grown in popularity. A recent study by the CMO Council showed how revenue marketing helped generate $7.5B of incremental sales for companies last year. There are many key aspects of this growing trend and it completely changes the game for marketers on both sides of the equation - buyers and sellers alike.

Stacy Gardner, Senior Director of Marketing Programs at Bottomline Technologies, is one of many amazing women leading the charge in revenue marketing practice within the marketplace.  She leads a team of revenue marketers who execute and delight across the customer lifecycle, driving pipeline. Done correctly, revenue marketing allows  your team to build great relationships with key stakeholders across the organization to set - and exceed - benchmarks for pipeline contribution.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Stacy about the evolution of revenue marketing, as well as its history and what she thinks are the key characteristics of a revenue marketer. The group also discusses Stacy’s “Oh Shit” moments in her career, like trying to launch an ABM program in only three months and snafus in marketing/sales partnership assumptions.

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]]> Revenue marketing is a practice that has steadily grown in popularity. A recent study by the CMO Council showed how revenue marketing helped generate $7.5B of incremental sales for companies last year. There are many key aspects of this growing trend and it completely changes the game for marketers on both sides of the equation - buyers and sellers alike.

Stacy Gardner, Senior Director of Marketing Programs at Bottomline Technologies, is one of many amazing women leading the charge in revenue marketing practice within the marketplace.  She leads a team of revenue marketers who execute and delight across the customer lifecycle, driving pipeline. Done correctly, revenue marketing allows  your team to build great relationships with key stakeholders across the organization to set - and exceed - benchmarks for pipeline contribution.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Stacy about the evolution of revenue marketing, as well as its history and what she thinks are the key characteristics of a revenue marketer. The group also discusses Stacy’s “Oh Shit” moments in her career, like trying to launch an ABM program in only three months and snafus in marketing/sales partnership assumptions.

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]]> Wed, 12 Jan 2022 13:27:54 -0500 Unreal Digital Group Unreal Digital Group 2366 Revenue marketing is a practice that has steadily grown in popularity. A recent study by the CMO Council showed how revenue marketing helped generate $7.5B of incremental sales for companies last year. There are many key aspects of this growing trend and it completely changes the game for marketers on both sides of the equation - buyers and sellers alike. Stacy Gardner, Senior Director of Marketing Programs at Bottomline Technologies, is one of many amazing women leading the charge in revenue marketing practice within the marketplace. She leads a team of revenue marketers who execute and delight across the customer lifecycle, driving pipeline. Done correctly, revenue marketing allows your team to build great relationships with key stakeholders across the organization to set - and exceed - benchmarks for pipeline contribution. Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Stacy about the evolution of revenue marketing, as well as its history and what she thinks are the key characteristics of a revenue marketer. The group also discusses Stacy’s “Oh Shit” moments in her career, like trying to launch an ABM program in only three months and snafus in marketing/sales partnership assumptions. Revenue marketing is a practice that has steadily grown in popularity. A recent study by the CMO Council showed how revenue marketing helped generate $7.5B of incremental sales for companies last year. There are many key aspects of this growing trend and marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Lessons Learned for Authentic Marketing 1 1 1 1 Lessons Learned for Authentic Marketing full 7f068224-9f17-4e9e-9969-0109e74e02be https://share.transistor.fm/s/f4b8c547 In today’s business world, how can we connect with potential customers on a deeper level, one that goes beyond simply trying to understand their needs and figuring out how your product can fill them? What if you could tap into their desires and motivations, and create a connection that's more human? 

It may sound like wishful thinking, but it's possible - and B2B marketing and sales teams are starting to take notice. By creating authentic connections with their buyers, they're able to sell their products in a more believable way, build trust, and differentiate themselves from the competition. So how can you go about creating these types of connections in your own work?

This is why Unreal Digital founders Dana Harder and Cari Baldwin decided to launch this podcast. Both Dana and Cari have an amazing history in the B2B marketing and demand generation world. They founded Unreal Digital – and created this podcast – to fill a need in the marketplace to help educate listeners about how to produce authentic marketing and human connection to drive business growth.

Tune in to the first episode of the Marketing Gets Real podcast, where our hosts Cari and Dana discuss their backgrounds in the business world and why this podcast came to be. You’ll also be introduced to this season’s focus, where Dana and Cari will talk with guests about their “Oh Shit” moments and all the lessons that can be learned from “failing fast” in the marketing and content world. Listeners will also hear Dana and Cari’s own personal “Oh Shit” moments in their careers and what they learned from those mistakes.


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]]> In today’s business world, how can we connect with potential customers on a deeper level, one that goes beyond simply trying to understand their needs and figuring out how your product can fill them? What if you could tap into their desires and motivations, and create a connection that's more human? 

It may sound like wishful thinking, but it's possible - and B2B marketing and sales teams are starting to take notice. By creating authentic connections with their buyers, they're able to sell their products in a more believable way, build trust, and differentiate themselves from the competition. So how can you go about creating these types of connections in your own work?

This is why Unreal Digital founders Dana Harder and Cari Baldwin decided to launch this podcast. Both Dana and Cari have an amazing history in the B2B marketing and demand generation world. They founded Unreal Digital – and created this podcast – to fill a need in the marketplace to help educate listeners about how to produce authentic marketing and human connection to drive business growth.

Tune in to the first episode of the Marketing Gets Real podcast, where our hosts Cari and Dana discuss their backgrounds in the business world and why this podcast came to be. You’ll also be introduced to this season’s focus, where Dana and Cari will talk with guests about their “Oh Shit” moments and all the lessons that can be learned from “failing fast” in the marketing and content world. Listeners will also hear Dana and Cari’s own personal “Oh Shit” moments in their careers and what they learned from those mistakes.


RELATED LINKS

]]> Wed, 05 Jan 2022 05:00:00 -0500 Unreal Digital Group Unreal Digital Group 1669 In today’s business world, how can we connect with potential customers on a deeper level, one that goes beyond simply trying to understand their needs and figuring out how your product can fill them? What if you could tap into their desires and motivations, and create a connection that's more human? It may sound like wishful thinking, but it's possible - and B2B marketing and sales teams are starting to take notice. By creating authentic connections with their buyers, they're able to sell their products in a more believable way, build trust, and differentiate themselves from the competition. So how can you go about creating these types of connections in your own work? This is why Unreal Digital founders Dana Harder and Cari Baldwin decided to launch this podcast. Both Dana and Cari have an amazing history in the B2B marketing and demand generation world. They founded Unreal Digital – and created this podcast – to fill a need in the marketplace to help educate listeners about how to produce authentic marketing and human connection to drive business growth. In today’s business world, how can we connect with potential customers on a deeper level, one that goes beyond simply trying to understand their needs and figuring out how your product can fill them? What if you could tap into their desires and motivation marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No Season 1 Preview - When Sh*t Hits The Fan 1 1 Season 1 Preview - When Sh*t Hits The Fan trailer 7914ed0a-cac8-4694-897e-05d28aedbfe2 https://share.transistor.fm/s/fb550ddf B2B marketers know how to make plans. Global, multi-channel campaign plans supporting millions in pipeline. Fast-moving career plans spanning the world’s leading companies. But behind it all are real people living and learning from the joys, the pains, and the surprises that make B2B marketing so exciting. And we want all the details.


On the Marketing Gets Real podcast, hosts Cari Baldwin and Dana Harder — founders of demand gen agency Unreal Digital Group — dig into the real lives and everyday adventures of fellow B2B marketers. So grab a glass of something and join Cari, Dana, and their guests for lots of learning and laughter — and maybe a wine recommendation or two.

]]> B2B marketers know how to make plans. Global, multi-channel campaign plans supporting millions in pipeline. Fast-moving career plans spanning the world’s leading companies. But behind it all are real people living and learning from the joys, the pains, and the surprises that make B2B marketing so exciting. And we want all the details.


On the Marketing Gets Real podcast, hosts Cari Baldwin and Dana Harder — founders of demand gen agency Unreal Digital Group — dig into the real lives and everyday adventures of fellow B2B marketers. So grab a glass of something and join Cari, Dana, and their guests for lots of learning and laughter — and maybe a wine recommendation or two.

]]> Mon, 06 Dec 2021 15:44:20 -0500 Unreal Digital Group Unreal Digital Group 73 No filters. Just B2B marketers sharing real stories of their successes, failures, and everyday adventures. No filters. Just B2B marketers sharing real stories of their successes, failures, and everyday adventures. marketing, demand generation, B2B marketing, multi-channel marketing, social media, online marketing, sales, marketing technology, revenue, B2B revenue, sales advice, marketing advice, content marketing, partner marketing, ABM, digital marketing, marketing operations, sales operations, Account-Based Marketing No