Marketing for the Rest of Us Transistor (https://transistor.fm) https://feeds.transistor.fm/marketing-for-the-rest-of-us So, you know how EVERYBODY gives you the same few pieces of marketing advice? And...you know how you've tried them all but haven't moved the needle? Yeah, we know the feeling. You already get WHAT to do, but you can't seem to execute your marketing the way that others do. Well, those days are over. This podcast is for those who are ready to rework age-old marketing wisdom into a repeatable system that actually works, every time, even if you've already tried it all before. This is Marketing for the Rest of Us. This is THE unfair advantage for online entrepreneurs. © 2021 NorthMac Services a643449c-b30e-5603-baff-94e49a6a6a48 no Trailer en Wed, 23 Jul 2025 10:34:43 -0400 Tue, 02 Dec 2025 18:15:13 -0500 https://northmacservices.com https://img.transistor.fm/jMkrK1xs5Xo-i0_6eIZNuile52bUo37bQyiT0IpUhGI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1Mjg2LzE2MzQz/MTM2NjMtYXJ0d29y/ay5qcGc.jpg Marketing for the Rest of Us https://northmacservices.com episodic Steve Schramm So, you know how EVERYBODY gives you the same few pieces of marketing advice? And...you know how you've tried them all but haven't moved the needle? Yeah, we know the feeling. You already get WHAT to do, but you can't seem to execute your marketing the way that others do. Well, those days are over. This podcast is for those who are ready to rework age-old marketing wisdom into a repeatable system that actually works, every time, even if you've already tried it all before. This is Marketing for the Rest of Us. This is THE unfair advantage for online entrepreneurs. So, you know how EVERYBODY gives you the same few pieces of marketing advice. marketing, business, growth, entrepreneurship Steve Schramm No No The Only Metric that Matters [REVISITED] 33 33 The Only Metric that Matters [REVISITED] full b632137c-9d7c-4837-9410-7be1f2a189df https://share.transistor.fm/s/7bb298d4 You can track lots of metrics and they're likely to give you a good idea of how your business is doing. But when it comes down to metrics that really matter - metrics that will help you keep your online marketing flowing in - there is only one metric that matters: the number of people you add to your email list daily. As the list grows, the business grows and metrics like conversion rate and bounce rate don't really matter.

Download my Conversion Rate Cheat Sheet for FREE: northmacservices.com/conversions

]]> You can track lots of metrics and they're likely to give you a good idea of how your business is doing. But when it comes down to metrics that really matter - metrics that will help you keep your online marketing flowing in - there is only one metric that matters: the number of people you add to your email list daily. As the list grows, the business grows and metrics like conversion rate and bounce rate don't really matter.

Download my Conversion Rate Cheat Sheet for FREE: northmacservices.com/conversions

]]> Fri, 20 May 2022 10:31:23 -0400 Steve Schramm Steve Schramm 614 You can track lots of metrics and they're likely to give you a good idea of how your business is doing. But when it comes down to metrics that really matter - metrics that will help you keep your online marketing flowing in - there is only one metric that matters: the number of people you add to your email list daily. As the list grows, the business grows and metrics like conversion rate and bounce rate don't really matter. Download my Conversion Rate Cheat Sheet for FREE: northmacservices.com/conversions You can track lots of metrics and they're likely to give you a good idea of how your business is doing. But when it comes down to metrics that really matter - metrics that will help you keep your online marketing flowing in - there is only one metric that marketing, business, growth, entrepreneurship No The Healthy Balance Between Numbers Obsession and Showing Up 32 32 The Healthy Balance Between Numbers Obsession and Showing Up full 5eac8976-8ba3-4574-8cc8-e00cec34ecc1 https://share.transistor.fm/s/f46648f9 There's no question that numbers play a big role in business. After all, if you can't track your progress and measure your results, how do you know what's working and what isn't? But at the same time, it's important not to get obsessed with numbers. Because at the end of the day, it's people who make businesses succeed - not numbers alone. So today, we're going to talk about the healthy balance between having a strong focus on numbers and also showing up to do the work that will make those numbers grow.

]]> There's no question that numbers play a big role in business. After all, if you can't track your progress and measure your results, how do you know what's working and what isn't? But at the same time, it's important not to get obsessed with numbers. Because at the end of the day, it's people who make businesses succeed - not numbers alone. So today, we're going to talk about the healthy balance between having a strong focus on numbers and also showing up to do the work that will make those numbers grow.

]]> Fri, 13 May 2022 10:15:47 -0400 Steve Schramm Steve Schramm 526 There's no question that numbers play a big role in business. After all, if you can't track your progress and measure your results, how do you know what's working and what isn't? But at the same time, it's important not to get obsessed with numbers. Because at the end of the day, it's people who make businesses succeed - not numbers alone. So today, we're going to talk about the healthy balance between having a strong focus on numbers and also showing up to do the work that will make those numbers grow. There's no question that numbers play a big role in business. After all, if you can't track your progress and measure your results, how do you know what's working and what isn't? But at the same time, it's important not to get obsessed with numbers. Becau marketing, business, growth, entrepreneurship No There are ONLY 3 Types of Customers 31 31 There are ONLY 3 Types of Customers full cf1b3812-1990-493c-a3fb-9489ec4c5139 https://share.transistor.fm/s/b3fdff05 If you're in business, then you know that customers are everything. Without them, you don't have a business. But what kind of customers should you be targeting? Are all customers created equal? Of course not! There are only three types of customers in the digital world and understanding which type you're dealing with is key to success. So stay tuned to learn about the three types of customers, and how to best serve them!

]]> If you're in business, then you know that customers are everything. Without them, you don't have a business. But what kind of customers should you be targeting? Are all customers created equal? Of course not! There are only three types of customers in the digital world and understanding which type you're dealing with is key to success. So stay tuned to learn about the three types of customers, and how to best serve them!

]]> Sat, 07 May 2022 04:08:09 -0400 Steve Schramm Steve Schramm 806 If you're in business, then you know that customers are everything. Without them, you don't have a business. But what kind of customers should you be targeting? Are all customers created equal? Of course not! There are only three types of customers in the digital world and understanding which type you're dealing with is key to success. So stay tuned to learn about the three types of customers, and how to best serve them! If you're in business, then you know that customers are everything. Without them, you don't have a business. But what kind of customers should you be targeting? Are all customers created equal? Of course not! There are only three types of customers in the marketing, business, growth, entrepreneurship No How to Brainstorm Topics for Your Content [REVISITED] 30 30 How to Brainstorm Topics for Your Content [REVISITED] full b6323123-c0a0-4cf2-a022-8e634dcf78d9 https://share.transistor.fm/s/f0cd09d2 Coming up with topics for your content can be tough. You want to make sure you're providing valuable information while also keeping them interested, but where do you start?

]]> Coming up with topics for your content can be tough. You want to make sure you're providing valuable information while also keeping them interested, but where do you start?

]]> Thu, 28 Apr 2022 10:33:04 -0400 Steve Schramm Steve Schramm 802 Coming up with topics for your content can be tough. You want to make sure you're providing valuable information while also keeping them interested, but where do you start? Coming up with topics for your content can be tough. You want to make sure you're providing valuable information while also keeping them interested, but where do you start? marketing, business, growth, entrepreneurship No To Publish is to be Human 29 29 To Publish is to be Human full 0769f909-7823-462d-8a18-96a67a1b6849 https://share.transistor.fm/s/65c89944 What does it mean when we say "to publish is to be human"? For me, it's a reminder that we all have something to share, no matter how small or seemingly insignificant. And when we share our work with others, we connect on a deeper level, building community and strengthening relationships. Isn’t that what being human is about? Today, we’ll talk about just that—what it means to publish your work and why it’s important to do so. Want to know more about it? Stay tuned!

]]> What does it mean when we say "to publish is to be human"? For me, it's a reminder that we all have something to share, no matter how small or seemingly insignificant. And when we share our work with others, we connect on a deeper level, building community and strengthening relationships. Isn’t that what being human is about? Today, we’ll talk about just that—what it means to publish your work and why it’s important to do so. Want to know more about it? Stay tuned!

]]> Fri, 22 Apr 2022 11:53:29 -0400 Steve Schramm Steve Schramm 749 What does it mean when we say "to publish is to be human"? For me, it's a reminder that we all have something to share, no matter how small or seemingly insignificant. And when we share our work with others, we connect on a deeper level, building community and strengthening relationships. Isn’t that what being human is about? Today, we’ll talk about just that—what it means to publish your work and why it’s important to do so. Want to know more about it? Stay tuned! What does it mean when we say "to publish is to be human"? For me, it's a reminder that we all have something to share, no matter how small or seemingly insignificant. And when we share our work with others, we connect on a deeper level, building communit marketing, business, growth, entrepreneurship No 4 Pillars of Attractive Online Marketing 28 28 4 Pillars of Attractive Online Marketing full 32e69cc2-edca-4495-af6e-8d372e095685 https://share.transistor.fm/s/cc6496e5 In business, we are always looking for an edge—something that will set us apart from the competition and make us more attractive to customers. Fortunately, there is a lot of great online marketing out there that can help us achieve just that. But what are the key components of successful online marketing? There are actually four pillars of attractive online marketing that you should focus on. Stay tuned in today’s episode and we’ll take a closer look at each one.

Download this Attractive Character Worksheet for FREE now:
northmacservices.com/attractivecharacter

]]> In business, we are always looking for an edge—something that will set us apart from the competition and make us more attractive to customers. Fortunately, there is a lot of great online marketing out there that can help us achieve just that. But what are the key components of successful online marketing? There are actually four pillars of attractive online marketing that you should focus on. Stay tuned in today’s episode and we’ll take a closer look at each one.

Download this Attractive Character Worksheet for FREE now:
northmacservices.com/attractivecharacter

]]> Fri, 15 Apr 2022 11:45:37 -0400 Steve Schramm Steve Schramm 793 In business, we are always looking for an edge—something that will set us apart from the competition and make us more attractive to customers. Fortunately, there is a lot of great online marketing out there that can help us achieve just that. But what are the key components of successful online marketing? There are actually four pillars of attractive online marketing that you should focus on. Stay tuned in today’s episode and we’ll take a closer look at each one. Download this Attractive Character Worksheet for FREE now: northmacservices.com/attractivecharacter In business, we are always looking for an edge—something that will set us apart from the competition and make us more attractive to customers. Fortunately, there is a lot of great online marketing out there that can help us achieve just that. But what are marketing, business, growth, entrepreneurship No Everything Except Creativity is a Commodity 27 27 Everything Except Creativity is a Commodity full 8e52facf-507c-4db2-b9bd-ddda79fdb770 https://share.transistor.fm/s/1d40a5e7 In today's world, just about everything is a commodity. The only thing that isn't is creativity. But what does that mean for your business? And how can you make sure your business isn't like everyone else's? In today’s episode, we’ll discuss three principles that will explain why everything except creativity is a commodity. Stay tuned to learn more.

]]> In today's world, just about everything is a commodity. The only thing that isn't is creativity. But what does that mean for your business? And how can you make sure your business isn't like everyone else's? In today’s episode, we’ll discuss three principles that will explain why everything except creativity is a commodity. Stay tuned to learn more.

]]> Sat, 09 Apr 2022 05:30:43 -0400 Steve Schramm Steve Schramm 962 In today's world, just about everything is a commodity. The only thing that isn't is creativity. But what does that mean for your business? And how can you make sure your business isn't like everyone else's? In today’s episode, we’ll discuss three principles that will explain why everything except creativity is a commodity. Stay tuned to learn more. In today's world, just about everything is a commodity. The only thing that isn't is creativity. But what does that mean for your business? And how can you make sure your business isn't like everyone else's? In today’s episode, we’ll discuss three princip marketing, business, growth, entrepreneurship No How Important is Design? 26 26 How Important is Design? full cf74c3eb-ff5f-4e74-8ca2-76d854cbe13a https://share.transistor.fm/s/9a8043d1 Most people think that design is important. And, it is! But it's definitely not the most important thing, and focusing too much on it could be detrimental. In this episode we'll cover three things design does well, and one very important thing that design does NOT do well. Enjoy!

]]> Most people think that design is important. And, it is! But it's definitely not the most important thing, and focusing too much on it could be detrimental. In this episode we'll cover three things design does well, and one very important thing that design does NOT do well. Enjoy!

]]> Fri, 01 Apr 2022 11:40:44 -0400 Steve Schramm Steve Schramm 1037 Most people think that design is important. And, it is! But it's definitely not the most important thing, and focusing too much on it could be detrimental. In this episode we'll cover three things design does well, and one very important thing that design does NOT do well. Enjoy! Most people think that design is important. And, it is! But it's definitely not the most important thing, and focusing too much on it could be detrimental. In this episode we'll cover three things design does well, and one very important thing that design marketing, business, growth, entrepreneurship No 3 Principles of Evidence-Based Marketing 25 25 3 Principles of Evidence-Based Marketing full 9776b7bc-4668-4d4c-9241-03094b1ef22a https://share.transistor.fm/s/4e967e95 Marketing is a complex and ever-changing beast. What works today might not work tomorrow, and what used to work might not work anymore. Trying to stay on top of the latest trends and methods can be tricky, especially when there are so many different opinions out there. So how do you know what's actually working in marketing? Is there really any science to it, or is it just a matter of luck? As it turns out, evidence-based marketing is an actual thing, and following these three principles can help your campaigns succeed more often than not. So what are they? Stay tuned to find out!

]]> Marketing is a complex and ever-changing beast. What works today might not work tomorrow, and what used to work might not work anymore. Trying to stay on top of the latest trends and methods can be tricky, especially when there are so many different opinions out there. So how do you know what's actually working in marketing? Is there really any science to it, or is it just a matter of luck? As it turns out, evidence-based marketing is an actual thing, and following these three principles can help your campaigns succeed more often than not. So what are they? Stay tuned to find out!

]]> Fri, 25 Mar 2022 11:42:02 -0400 Steve Schramm Steve Schramm 900 Marketing is a complex and ever-changing beast. What works today might not work tomorrow, and what used to work might not work anymore. Trying to stay on top of the latest trends and methods can be tricky, especially when there are so many different opinions out there. So how do you know what's actually working in marketing? Is there really any science to it, or is it just a matter of luck? As it turns out, evidence-based marketing is an actual thing, and following these three principles can help your campaigns succeed more often than not. So what are they? Stay tuned to find out! Marketing is a complex and ever-changing beast. What works today might not work tomorrow, and what used to work might not work anymore. Trying to stay on top of the latest trends and methods can be tricky, especially when there are so many different opini marketing, business, growth, entrepreneurship No Audit Your Experts 24 24 Audit Your Experts full 504c0e81-039f-4571-9e8e-eeee535c7a74 https://share.transistor.fm/s/5cc1f888 Everybody loves a good expert. We love to hear what they have to say, and we especially love it when they validate our own thoughts and opinions. But how do you know when you're dealing with an actual expert? And more importantly, how do you know that their advice is actually good? In this episode, I'm going to share with you three criteria that you can use to audit your experts. So without further ado, let's get started!

]]> Everybody loves a good expert. We love to hear what they have to say, and we especially love it when they validate our own thoughts and opinions. But how do you know when you're dealing with an actual expert? And more importantly, how do you know that their advice is actually good? In this episode, I'm going to share with you three criteria that you can use to audit your experts. So without further ado, let's get started!

]]> Fri, 18 Mar 2022 11:06:35 -0400 Steve Schramm Steve Schramm 932 Everybody loves a good expert. We love to hear what they have to say, and we especially love it when they validate our own thoughts and opinions. But how do you know when you're dealing with an actual expert? And more importantly, how do you know that their advice is actually good? In this episode, I'm going to share with you three criteria that you can use to audit your experts. So without further ado, let's get started!

]]> marketing, business, growth, entrepreneurship No The Life-changing Magic of USPs 23 23 The Life-changing Magic of USPs full d3ed4d6d-a476-4564-83d4-21cc87b66f44 https://share.transistor.fm/s/3173f86d What do you think of when you hear the word "magic"? For most people, images of magicians and wizards come to mind. But there is another kind of magic that can be just as life-changing – the magic of USPs. What are USPs? They are unique selling propositions, and if you learn how to use them effectively, they can make a huge difference in your business. Tune in to today’s episode to find out how!

]]> What do you think of when you hear the word "magic"? For most people, images of magicians and wizards come to mind. But there is another kind of magic that can be just as life-changing – the magic of USPs. What are USPs? They are unique selling propositions, and if you learn how to use them effectively, they can make a huge difference in your business. Tune in to today’s episode to find out how!

]]> Thu, 10 Mar 2022 11:38:17 -0500 Steve Schramm Steve Schramm 860 What do you think of when you hear the word "magic"? For most people, images of magicians and wizards come to mind. But there is another kind of magic that can be just as life-changing – the magic of USPs. What are USPs? They are unique selling propositions, and if you learn how to use them effectively, they can make a huge difference in your business. Tune in to today’s episode to find out how!

]]> marketing, business, growth, entrepreneurship No 3 Keys to How Marketing Really Works 22 22 3 Keys to How Marketing Really Works full c4828cd5-d59d-4fb4-97b8-78c2eb427fd7 https://share.transistor.fm/s/cc9572e0 There's a lot of talk about marketing and what it takes to be successful in it. But the truth is, there's no one-size-fits-all answer to that question. Marketing is a complex field with many moving parts, and what works for one business may not work for another. However, there are three keys that are essential to your marketing success. If you understand and apply these principles, you'll be well on your way to achieving your marketing goals. So what are these three keys to how marketing really works? Tune in to today’s episode to find out!

]]> There's a lot of talk about marketing and what it takes to be successful in it. But the truth is, there's no one-size-fits-all answer to that question. Marketing is a complex field with many moving parts, and what works for one business may not work for another. However, there are three keys that are essential to your marketing success. If you understand and apply these principles, you'll be well on your way to achieving your marketing goals. So what are these three keys to how marketing really works? Tune in to today’s episode to find out!

]]> Sat, 05 Mar 2022 00:01:05 -0500 Steve Schramm Steve Schramm 463 There's a lot of talk about marketing and what it takes to be successful in it. But the truth is, there's no one-size-fits-all answer to that question. Marketing is a complex field with many moving parts, and what works for one business may not work for another. However, there are three keys that are essential to your marketing success. If you understand and apply these principles, you'll be well on your way to achieving your marketing goals. So what are these three keys to how marketing really works? Tune in to today’s episode to find out!

]]> marketing, business, growth, entrepreneurship No People Need (and Want) to be Told What to Do 21 21 People Need (and Want) to be Told What to Do full 17dcb52f-b4df-41fa-9378-74ad7a92d0eb https://share.transistor.fm/s/709b9a3b As much as we like to think of ourselves as independent beings, the truth is that we need and want somebody to tell us what to do. This is especially true when it comes to marketing— your audience needs to be told what to do in order to take the desired action on their own. So how do you go about calling your audience to action? In today’s episode,  we’ll find out the why and how this approach could help you boost your business.

]]> As much as we like to think of ourselves as independent beings, the truth is that we need and want somebody to tell us what to do. This is especially true when it comes to marketing— your audience needs to be told what to do in order to take the desired action on their own. So how do you go about calling your audience to action? In today’s episode,  we’ll find out the why and how this approach could help you boost your business.

]]> Fri, 25 Feb 2022 09:58:30 -0500 Steve Schramm Steve Schramm 903 As much as we like to think of ourselves as independent beings, the truth is that we need and want somebody to tell us what to do. This is especially true when it comes to marketing— your audience needs to be told what to do in order to take the desired action on their own. So how do you go about calling your audience to action? In today’s episode,  we’ll find out the why and how this approach could help you boost your business.

]]> marketing, business, growth, entrepreneurship No If I Know What to Do, Why Isn’t It Working!? [REVISITED] 20 20 If I Know What to Do, Why Isn’t It Working!? [REVISITED] full fc3d8266-302d-4589-8544-215888fe7b94 https://share.transistor.fm/s/11f295dd Thu, 17 Feb 2022 11:13:37 -0500 Steve Schramm Steve Schramm 729 Do you think you already KNOW what you should be doing in your marketing, but it's just NOT working at all? In this episode, we're going to talk about the problem with this thinking. Do you think you already KNOW what you should be doing in your marketing, but it's just NOT working at all? In this episode, we're going to talk about the problem with this thinking. marketing, business, growth, entrepreneurship No Why Your Stories DO Matter! 19 19 Why Your Stories DO Matter! full 6d8df5fd-c68f-4f40-b3ff-de17dbe37e7e https://share.transistor.fm/s/06255305 Last week, we talked about how telling your story and weaving it into the fabric of your marketing efforts does not actually matter. But today, we’re going to discuss how your story means everything and is actually the key when it comes to your business. I know it sounds paradoxical but trust me, it will all make sense. Tune in to today’s episode to find out how your story can help you boost your business.

]]> Last week, we talked about how telling your story and weaving it into the fabric of your marketing efforts does not actually matter. But today, we’re going to discuss how your story means everything and is actually the key when it comes to your business. I know it sounds paradoxical but trust me, it will all make sense. Tune in to today’s episode to find out how your story can help you boost your business.

]]> Fri, 11 Feb 2022 11:43:58 -0500 Steve Schramm Steve Schramm 811 Last week, we talked about how telling your story and weaving it into the fabric of your marketing efforts does not actually matter. But today, we’re going to discuss how your story means everything and is actually the key when it comes to your business. I know it sounds paradoxical but trust me, it will all make sense. Tune in to today’s episode to find out how your story can help you boost your business.

]]> marketing, business, growth, entrepreneurship No Why Your Story Doesn't Matter 18 18 Why Your Story Doesn't Matter full 56c07613-22b1-40cb-990b-03c7fb55be91 https://share.transistor.fm/s/ab63f33c Whether you're starting a new business or updating your current profile, you're probably figuring out how to tell your story and weave it into the fabric of your marketing efforts. Afterall, everyone loves to hear the story of someone who starts with nothing and then makes something out of themselves, right? Actually, this is what most business owners fail to realize—that telling your story doesn’t really matter. So what does? Why am I so sure on this? Let’s find out on today’s episode.

]]> Whether you're starting a new business or updating your current profile, you're probably figuring out how to tell your story and weave it into the fabric of your marketing efforts. Afterall, everyone loves to hear the story of someone who starts with nothing and then makes something out of themselves, right? Actually, this is what most business owners fail to realize—that telling your story doesn’t really matter. So what does? Why am I so sure on this? Let’s find out on today’s episode.

]]> Thu, 03 Feb 2022 14:05:14 -0500 Steve Schramm Steve Schramm 603 Whether you're starting a new business or updating your current profile, you're probably figuring out how to tell your story and weave it into the fabric of your marketing efforts. Afterall, everyone loves to hear the story of someone who starts with nothing and then makes something out of themselves, right? Actually, this is what most business owners fail to realize—that telling your story doesn’t really matter. So what does? Why am I so sure on this? Let’s find out on today’s episode.

]]> marketing, business, growth, entrepreneurship No Title: 5 Principles to Make Your Website Convert - MRU17 17 17 Title: 5 Principles to Make Your Website Convert - MRU17 full b6a94802-928a-4873-864b-2e33a547d5f7 https://share.transistor.fm/s/c4f4b66d So you've designed and developed your website, but the bounce rate is so high and conversions are so low. You’re maybe wondering what the problem could be. There probably isn't just one thing that's bugging your users, and it's quite likely that your website needs to improve on several things. That’s what we’re going to talk about in today’s episode. Let me share with you five principles to help increase the conversion rate for your website.

Download this FREE video now: https://northmacservices.com/5principles 

]]> So you've designed and developed your website, but the bounce rate is so high and conversions are so low. You’re maybe wondering what the problem could be. There probably isn't just one thing that's bugging your users, and it's quite likely that your website needs to improve on several things. That’s what we’re going to talk about in today’s episode. Let me share with you five principles to help increase the conversion rate for your website.

Download this FREE video now: https://northmacservices.com/5principles 

]]> Fri, 28 Jan 2022 19:35:00 -0500 Steve Schramm Steve Schramm 754 So you've designed and developed your website, but the bounce rate is so high and conversions are so low. You’re maybe wondering what the problem could be. There probably isn't just one thing that's bugging your users, and it's quite likely that your website needs to improve on several things. That’s what we’re going to talk about in today’s episode. Let me share with you five principles to help increase the conversion rate for your website.

Download this FREE video now: https://northmacservices.com/5principles 

]]> marketing, business, growth, entrepreneurship No The Russian Doll Stack 16 16 The Russian Doll Stack full 862c65a7-2195-4144-8763-b9f6f4e9a41c https://share.transistor.fm/s/96e2199c As business owners, we always want to find new ways to market our products better. However, thinking of a new marketing strategy could oftentimes be costly but may have little to no return of investment at all for your business. But what if I told you that there's this effective way for you to kick your marketing up a notch by maximizing the existing products that you already have? In today's episode, we'll share with you this useful tool called the Russian Doll Stack and how it can help you boost your sales without spending so much.

Download this $297 Value Widget Brainstormer for FREE now: northmacservices.com/widget

]]> As business owners, we always want to find new ways to market our products better. However, thinking of a new marketing strategy could oftentimes be costly but may have little to no return of investment at all for your business. But what if I told you that there's this effective way for you to kick your marketing up a notch by maximizing the existing products that you already have? In today's episode, we'll share with you this useful tool called the Russian Doll Stack and how it can help you boost your sales without spending so much.

Download this $297 Value Widget Brainstormer for FREE now: northmacservices.com/widget

]]> Thu, 20 Jan 2022 15:49:02 -0500 Steve Schramm Steve Schramm 725 As business owners, we always want to find new ways to market our products better. However, thinking of a new marketing strategy could oftentimes be costly but may have little to no return of investment at all for your business. But what if I told you that there's this effective way for you to kick your marketing up a notch by maximizing the existing products that you already have? In today's episode, we'll share with you this useful tool called the Russian Doll Stack and how it can help you boost your sales without spending so much.

Download this $297 Value Widget Brainstormer for FREE now: northmacservices.com/widget

]]> marketing, business, growth, entrepreneurship No What to Do When You Lose a Client 15 15 What to Do When You Lose a Client full 61993623-8aad-4f72-9641-22a3b996b2c0 https://share.transistor.fm/s/5afce67b In business, you may have heard the saying that “Your most valuable asset is your network”, and by “network”, it means your clients, existing or potential ones. But what if along the way, you lose a client or two? Losing just one of your clients can pose a serious financial blow, but I’ll tell you one thing—it should not be the end for your business. In this episode, let’s talk about how you should handle this scenario and how to strategize your next move for the continuity of your business.

]]> In business, you may have heard the saying that “Your most valuable asset is your network”, and by “network”, it means your clients, existing or potential ones. But what if along the way, you lose a client or two? Losing just one of your clients can pose a serious financial blow, but I’ll tell you one thing—it should not be the end for your business. In this episode, let’s talk about how you should handle this scenario and how to strategize your next move for the continuity of your business.

]]> Thu, 13 Jan 2022 13:18:07 -0500 Steve Schramm Steve Schramm 733 In business, you may have heard the saying that “Your most valuable asset is your network”, and by “network”, it means your clients, existing or potential ones. But what if along the way, you lose a client or two? Losing just one of your clients can pose a serious financial blow, but I’ll tell you one thing—it should not be the end for your business. In this episode, let’s talk about how you should handle this scenario and how to strategize your next move for the continuity of your business.

]]> marketing, business, growth, entrepreneurship No What the Heck is a Sales Funnel and How Do I Get One Now?! 14 14 What the Heck is a Sales Funnel and How Do I Get One Now?! full 6af3d461-f9c3-49e5-a400-c8e4aee29b34 https://share.transistor.fm/s/1c5eff08 You're a business person. You have a business idea, and you're going to sell an awesome product, right? So how do you market it? How do you make people buy the thing that you want them to buy? Welcome to the world of sales funnels! In this episode, let's dive into what a sales funnel is and how this simple yet helpful technique could just be the trick to boost your business.

Download this free content now:
https://northmacservices.com/10waystouseasalesfunnel

]]> You're a business person. You have a business idea, and you're going to sell an awesome product, right? So how do you market it? How do you make people buy the thing that you want them to buy? Welcome to the world of sales funnels! In this episode, let's dive into what a sales funnel is and how this simple yet helpful technique could just be the trick to boost your business.

Download this free content now:
https://northmacservices.com/10waystouseasalesfunnel

]]> Mon, 10 Jan 2022 05:54:59 -0500 Steve Schramm Steve Schramm 654 You're a business person. You have a business idea, and you're going to sell an awesome product, right? So how do you market it? How do you make people buy the thing that you want them to buy? Welcome to the world of sales funnels! In this episode, let's dive into what a sales funnel is and how this simple yet helpful technique could just be the trick to boost your business.

Download this free content now:
https://northmacservices.com/10waystouseasalesfunnel

]]> marketing, business, growth, entrepreneurship No My Secret Email Marketing Hack for Unlimited Content 13 13 My Secret Email Marketing Hack for Unlimited Content full ec329d7c-8c48-4ee4-a634-0ab12b44f4e1 https://share.transistor.fm/s/0d691918 Email marketing can be a great way to generate traffic and leads for your business. But what do you do when you run out of ideas for content? I have a secret hack that will help you create unlimited content, and it's easy to use! Stay tune and listen to find out more.

Download my 3TA planner for FREE:
northmacservices.com/3ta

]]> Email marketing can be a great way to generate traffic and leads for your business. But what do you do when you run out of ideas for content? I have a secret hack that will help you create unlimited content, and it's easy to use! Stay tune and listen to find out more.

Download my 3TA planner for FREE:
northmacservices.com/3ta

]]> Thu, 30 Dec 2021 15:42:49 -0500 Steve Schramm Steve Schramm 1442 Email marketing can be a great way to generate traffic and leads for your business. But what do you do when you run out of ideas for content? I have a secret hack that will help you create unlimited content, and it's easy to use! Stay tune and listen to find out more.

Download my 3TA planner for FREE:
northmacservices.com/3ta

]]> marketing, business, growth, entrepreneurship No No More Mushy Blob Marketing! 12 12 No More Mushy Blob Marketing! full 44a95d10-689a-4825-9b1d-30db72a28848 https://share.transistor.fm/s/e9f1a6de In this episode, we're going to talk about how to stop your marketing from being a blob of mushy goo. We want reach; we want awareness, but we also need results. To do so, we need to target our marketing campaigns with a specific audience and a specific set of objectives to measure our results.

]]> In this episode, we're going to talk about how to stop your marketing from being a blob of mushy goo. We want reach; we want awareness, but we also need results. To do so, we need to target our marketing campaigns with a specific audience and a specific set of objectives to measure our results.

]]> Fri, 24 Dec 2021 08:29:04 -0500 Steve Schramm Steve Schramm 438 In this episode, we're going to talk about how to stop your marketing from being a blob of mushy goo. We want reach; we want awareness, but we also need results. To do so, we need to target our marketing campaigns with a specific audience and a specific set of objectives to measure our results.

]]> marketing, business, growth, entrepreneurship No How to Brainstorm Topics for Your Content 11 11 How to Brainstorm Topics for Your Content full 25ded8a3-0a83-4927-94c5-36d967d7dce5 https://share.transistor.fm/s/a3c86d4f Coming up with topics for your content can be tough. You want to make sure you're providing valuable information while also keeping them interested, but where do you start?

Don't worry, I've got you covered. In this episode, I'll share some tips on how to brainstorm topics for your content and come up with ideas that will keep your audience engaged.

Download my F.R.E.D.'S PQR2 for FREE:
northmacservices.com/PQR2

]]> Coming up with topics for your content can be tough. You want to make sure you're providing valuable information while also keeping them interested, but where do you start?

Don't worry, I've got you covered. In this episode, I'll share some tips on how to brainstorm topics for your content and come up with ideas that will keep your audience engaged.

Download my F.R.E.D.'S PQR2 for FREE:
northmacservices.com/PQR2

]]> Thu, 16 Dec 2021 17:13:42 -0500 Steve Schramm Steve Schramm 802 Coming up with topics for your content can be tough. You want to make sure you're providing valuable information while also keeping them interested, but where do you start? Coming up with topics for your content can be tough. You want to make sure you're providing valuable information while also keeping them interested, but where do you start? marketing, business, growth, entrepreneurship No The Only Metric that Matters 10 10 The Only Metric that Matters full b6e8211f-fd4f-482d-a181-a718d91e2aa9 https://share.transistor.fm/s/748aec6f You can track lots of metrics and they're likely to give you a good idea of how your business is doing. But when it comes down to metrics that really matter - metrics that will help you keep your online marketing flowing in - there is only one metric that matters: the number of people you add to your email list daily. As the list grows, the business grows and metrics like conversion rate and bounce rate don't really matter.

Download my Conversion Rate Cheat Sheet for FREE: northmacservices.com/conversions

]]> You can track lots of metrics and they're likely to give you a good idea of how your business is doing. But when it comes down to metrics that really matter - metrics that will help you keep your online marketing flowing in - there is only one metric that matters: the number of people you add to your email list daily. As the list grows, the business grows and metrics like conversion rate and bounce rate don't really matter.

Download my Conversion Rate Cheat Sheet for FREE: northmacservices.com/conversions

]]> Thu, 09 Dec 2021 17:35:36 -0500 Steve Schramm Steve Schramm 614 You can track lots of metrics and they're likely to give you a good idea of how your business is doing. But when it comes down to metrics that really matter - metrics that will help you keep your online marketing flowing in - there is only one metric that matters: the number of people you add to your email list daily. You can track lots of metrics and they're likely to give you a good idea of how your business is doing. But when it comes down to metrics that really matter - metrics that will help you keep your online marketing flowing in - there is only one metric that marketing, business, growth, entrepreneurship No 5 Things Most Internet Marketers Know That They Haven’t Bothered to Tell You 9 9 5 Things Most Internet Marketers Know That They Haven’t Bothered to Tell You full 90219b2e-dd6b-407c-be01-848798b2bf98 https://share.transistor.fm/s/38045ec3 Have you ever wondered what it takes to be successful with your online marketing? In today's digital world, if you want a competitive edge over everyone else, then there are some essential skills and knowledge that you need. Today I'm going to share with you the top five things that most internet marketers know but have never bothered to share. So sit back and enjoy because in just a few minutes, I'm going to tell you how they do it so well.

]]> Have you ever wondered what it takes to be successful with your online marketing? In today's digital world, if you want a competitive edge over everyone else, then there are some essential skills and knowledge that you need. Today I'm going to share with you the top five things that most internet marketers know but have never bothered to share. So sit back and enjoy because in just a few minutes, I'm going to tell you how they do it so well.

]]> Fri, 03 Dec 2021 14:04:26 -0500 Steve Schramm Steve Schramm 727 Have you ever wondered what it takes to be successful with your online marketing? In today's digital world, if you want a competitive edge over everyone else, then there are some essential skills and knowledge that you need. Today I'm going to share with you the top five things that most internet marketers know but have never bothered to share. So sit back and enjoy because in just a few minutes, I'm going to tell you how they do it so well. Have you ever wondered what it takes to be successful with your online marketing? In today's digital world, if you want a competitive edge over everyone else, then there are some essential skills and knowledge that you need. Today I'm going to share with marketing, business, growth, entrepreneurship No T - The Dancing Monkey Strategy 8 8 T - The Dancing Monkey Strategy full 6c97f1e6-8d34-4dec-a42a-25310531c192 https://share.transistor.fm/s/7768d791 FINALLY! We're going to talk about advertising! We'll talk about the right way to use it, why most people use it wrong, and how it can help your overall marketing strategy.

]]> FINALLY! We're going to talk about advertising! We'll talk about the right way to use it, why most people use it wrong, and how it can help your overall marketing strategy.

]]> Thu, 25 Nov 2021 11:00:00 -0500 Steve Schramm Steve Schramm 546 FINALLY! We're going to talk about advertising! We'll talk about the right way to use it, why most people use it wrong, and how it can help your overall marketing strategy. FINALLY! We're going to talk about advertising! We'll talk about the right way to use it, why most people use it wrong, and how it can help your overall marketing strategy. marketing, business, growth, entrepreneurship No S - The Currency of the Internet 7 7 S - The Currency of the Internet full ed1fcaff-b4f0-421c-8f8f-5c77242f4dde https://share.transistor.fm/s/42174788 Content marketing is THE currency of the Internet. Don't believe me? Just look around! All of your favorite companies are undoubtedly creating content of SOME sort on the Internet. In the context of CREST, we use SMART content. Here's what it is and how to do it.

]]> Content marketing is THE currency of the Internet. Don't believe me? Just look around! All of your favorite companies are undoubtedly creating content of SOME sort on the Internet. In the context of CREST, we use SMART content. Here's what it is and how to do it.

]]> Thu, 18 Nov 2021 09:56:38 -0500 Steve Schramm Steve Schramm 527 Content marketing is THE currency of the Internet. Don't believe me? Just look around! All of your favorite companies are undoubtedly creating content of SOME sort on the Internet. In the context of CREST, we use SMART content. Here's what it is and how to do it. Content marketing is THE currency of the Internet. Don't believe me? Just look around! All of your favorite companies are undoubtedly creating content of SOME sort on the Internet. In the context of CREST, we use SMART content. Here's what it is and how t marketing, business, growth, entrepreneurship No E - Your #1 Sales Channel 6 6 E - Your #1 Sales Channel full a24d5620-99bb-4ed8-80e5-dccd363ba3d9 https://share.transistor.fm/s/c1482bb8 You make MORE SALES with email marketing than any other channel in your funnel! By harnessing the power of email marketing, your can make more sales to current, future, and prospective customers. 

]]> You make MORE SALES with email marketing than any other channel in your funnel! By harnessing the power of email marketing, your can make more sales to current, future, and prospective customers. 

]]> Thu, 11 Nov 2021 18:33:12 -0500 Steve Schramm Steve Schramm 543 You make MORE SALES with email marketing than any other channel in your funnel! By harnessing the power of email marketing, your can make more sales to current, future, and prospective customers. You make MORE SALES with email marketing than any other channel in your funnel! By harnessing the power of email marketing, your can make more sales to current, future, and prospective customers. marketing, business, growth, entrepreneurship No R - Building Trust with the Internet 5 5 R - Building Trust with the Internet full 7c30b747-ee91-4ea0-87f8-377842e8435f https://share.transistor.fm/s/44acff21 How do we REALLY get people to buy our products and services? Most people rely on the "know, like, trust" formula, but I think one of those matters more than the others. TRUST. In this episode, I aim to prove that contention and show you how to establish trust with potential clients and customers.

]]> How do we REALLY get people to buy our products and services? Most people rely on the "know, like, trust" formula, but I think one of those matters more than the others. TRUST. In this episode, I aim to prove that contention and show you how to establish trust with potential clients and customers.

]]> Thu, 04 Nov 2021 12:03:33 -0400 Steve Schramm Steve Schramm 754 How do we REALLY get people to buy our products and services? Most people rely on the "know, like, trust" formula, but I think one of those matters more than the others. TRUST. In this episode, I aim to prove that contention and show you how to establish trust with potential clients and customers. How do we REALLY get people to buy our products and services? Most people rely on the "know, like, trust" formula, but I think one of those matters more than the others. TRUST. In this episode, I aim to prove that contention and show you how to establish marketing, business, growth, entrepreneurship No C - Your Home Base and Embassies 4 4 C - Your Home Base and Embassies full 0193dfb5-5e6f-452b-8ad1-ab718320eee2 https://share.transistor.fm/s/a09b3b14 Welcome to the first episode of a deep dive into our CREST framework! In this episode, we talk about the importance of a conversion-based web presence. Where should you build your home base? Will social media cut it? These questions answered and more in this foundational episode.

]]> Welcome to the first episode of a deep dive into our CREST framework! In this episode, we talk about the importance of a conversion-based web presence. Where should you build your home base? Will social media cut it? These questions answered and more in this foundational episode.

]]> Thu, 28 Oct 2021 11:51:32 -0400 Steve Schramm Steve Schramm 381 Welcome to the first episode of a deep dive into our CREST framework! In this episode, we talk about the importance of a conversion-based web presence. Where should you build your home base? Will social media cut it? These questions answered and more in this foundational episode. Welcome to the first episode of a deep dive into our CREST framework! In this episode, we talk about the importance of a conversion-based web presence. Where should you build your home base? Will social media cut it? These questions answered and more in t marketing, business, growth, entrepreneurship No The Missing Piece: An Introduction to CREST 3 3 The Missing Piece: An Introduction to CREST full d063dd54-4227-4201-ae24-1cee6836cee8 https://share.transistor.fm/s/9492ef90 Thu, 21 Oct 2021 12:27:19 -0400 Steve Schramm Steve Schramm 952 In this episode, I reveal the system I have created that USES all of the wonderful marketing knowledge we're privy to in 2021 in an organized, repeatable, and profitable way. In this episode, I reveal the system I have created that USES all of the wonderful marketing knowledge we're privy to in 2021 in an organized, repeatable, and profitable way. marketing, business, growth, entrepreneurship No If I Know What to Do, Why Isn’t It Working!? 2 2 If I Know What to Do, Why Isn’t It Working!? full f67f104b-00c2-4fa1-948c-379a3641d9bc https://share.transistor.fm/s/dbdb841e Thu, 21 Oct 2021 12:24:54 -0400 Steve Schramm Steve Schramm 729 Do you think you already KNOW what you should be doing in your marketing, but it's just NOT working at all? In this episode, we're going to talk about the problem with this thinking. Do you think you already KNOW what you should be doing in your marketing, but it's just NOT working at all? In this episode, we're going to talk about the problem with this thinking. marketing, business, growth, entrepreneurship No Why You’re So Confused About Marketing 1 1 Why You’re So Confused About Marketing full 4129d318-e10f-4dd0-9e9f-fb78b1d461bd https://share.transistor.fm/s/baa5c94e Marketing has become very confusing for many entrepreneurs because of optionality and opportunity. How do we navigate in this new world of digital marketing?

]]> Marketing has become very confusing for many entrepreneurs because of optionality and opportunity. How do we navigate in this new world of digital marketing?

]]> Thu, 21 Oct 2021 12:20:05 -0400 Steve Schramm Steve Schramm 759 Marketing has become very confusing for many entrepreneurs because of optionality and opportunity. How do we navigate in this new world of digital marketing? Marketing has become very confusing for many entrepreneurs because of optionality and opportunity. How do we navigate in this new world of digital marketing? marketing, business, growth, entrepreneurship No Trailer Trailer trailer 7dee0335-eb91-4bde-a717-aeac9ba1cb7e https://share.transistor.fm/s/6ec1a03d Mon, 18 Oct 2021 22:08:33 -0400 Steve Schramm Steve Schramm 47 Coming soon! Coming soon! marketing, business, growth, entrepreneurship No