Mark shares his journey from working in a toxic environment to being unexpectedly pushed into entrepreneurship, and how that moment became the catalyst for creating a business rooted in integrity, consistency, and exceptional service. With over four decades in the plumbing industry, Mark brings a wealth of experience and a clear vision: to create a better experience for both his customers and his team.

We dive into what truly sets Service Pros apart, including their commitment to educating homeowners, offering transparent “good, better, best” options, and creating peace of mind through every interaction. Mark also opens up about the lessons learned along the way, from hiring challenges to redefining boundaries (including letting go of a “24/7” mindset that was burning him out).

This conversation is a powerful reminder that your words, your values, and your vision shape the business you build. Mark’s story highlights the importance of aligning your work with your passions, creating a culture your team can thrive in, and being intentional about the experience you deliver every single day.

If you’ve ever felt stuck, overwhelmed, or unsure how to grow your business in a way that feels good, this episode will inspire you to step into clarity, trust the process, and build something that truly reflects who you are.

Join us as we explore what it means to lead with purpose, serve with heart, and create a business that works for your life, not the other way around. Let’s make your passion pay.

Mark Nelson Bio:

Mark Nelson is the owner of Service Pros Plumbing & Heating, LLC, with over 40 years of experience in the plumbing industry. His career has spanned everything from commercial construction management to hands-on service work, giving him a comprehensive understanding of the trade.

Driven by a deep commitment to customer care, Mark founded Service Pros with the mission of delivering a better plumbing experience - one rooted in trust, education, and consistency. He is passionate about solving problems, supporting his team, and ensuring every customer feels confident and cared for.

Through his leadership, Service Pros has grown into a trusted, community-focused business known for professionalism, transparency, and delivering true peace of mind.

Connect with Mark:

Service Pros Plumbing & Heating, LLC - https://www.serviceprosmn.com/

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don’t forget to visit LuAnnB.com and connect with me on Instagram and Facebook!

Let’s spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

In this episode of Make Your Passion Pay, I sit down with legendary entrepreneur John Hewitt, the founder behind Jackson Hewitt and Liberty Tax, to talk about what it really takes to build a business you love and a life that excites you.

With over 57 years in business and two $500 million companies under his belt, John shares not only the strategies behind his success, but the mindset that made it all possible.

At the heart of John’s philosophy is a simple but powerful mantra: “Have fun and improve lives.” And throughout this conversation, he shows exactly how that principle has guided his leadership, his companies, and his impact on thousands of entrepreneurs.

We dive into what separates great companies from good ones, and spoiler alert, it’s more than just strategy… it’s culture.

John shares:

• Why "Thank God it's Monday" should replace "Thank God it's Friday"
• How company culture is the ultimate competitive advantage
• Why employees should come first
• The role of attitude and perseverance in long-term success
• How to lead with strong core principles (not just values)
• Why focusing on strengths creates extraordinary results

We also explore how John built and scaled franchise empires, and how he ensures his message and culture reach thousands of locations without getting diluted.

Now, as CEO of Loyalty Brands, John is focused on helping entrepreneurs step into their role as CEOs and build businesses that create both wealth and impact.

If you’re an entrepreneur, leader, or someone searching for more fulfillment in your work, this episode will challenge you to think differently and bigger.

Tune in and start building a business (and life) you can’t wait to wake up to.

John Hewitt Bio:

John Hewitt is a highly accomplished entrepreneur, business leader, and franchise pioneer best known for founding two of the largest tax preparation companies in North America—Jackson Hewitt Tax Service and Liberty Tax Service. Over a career spanning more than five decades, he has built multiple companies into nationally recognized brands, helping thousands of entrepreneurs succeed through franchising.

John began his journey in the tax industry while attending the University at Buffalo, where a tax preparation course sparked his passion for business. He quickly rose through the ranks at H&R Block before launching Jackson Hewitt, which became one of the fastest-growing private companies in the United States and was eventually sold for approximately $500 million.

He later founded Liberty Tax Service, growing it to over 4,000 locations across North America and further solidifying his reputation as a leader in business development and franchise systems.

Today, John is the CEO of Loyalty Brands, a collection of franchise businesses spanning tax, accounting, and the rapidly growing pet services industry. Through his work, he is passionate about helping entrepreneurs become CEOs and build their own empires with purpose, strong leadership, and a focus on culture.

He is also the author of the best-selling book iCompete: How My Extraordinary Strategy for Winning Can Be Yours, where he shares the principles and strategies behind his success.

John’s mission is simple yet powerful: help people build successful businesses while having fun and improving lives.

Connect with John:

Website: https://loyaltybrands.com
Book: iCompete: How My Extraordinary Strategy for Winning Can Be Yours (available on his website)

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnnB.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

In this episode of Make Your Passion Pay, I sit down with Teresa Firebaugh to explore a powerful and often overlooked foundation of wellness: gut health. Teresa shares her journey from a 30+ year career in pharmacy to discovering a more holistic approach that truly changed her life, and now the lives of others.

After years of frustration with simply adding more prescriptions without solving root issues, Teresa found herself on her own health journey, struggling with sleeplessness, brain fog, low energy, and chronic conditions. It wasn’t until she began focusing on her gut health that everything started to shift.

Together, we unpack how the microbiome impacts far more than digestion, from mood and hormones to inflammation and chronic illness—and why so many common symptoms may actually trace back to what’s happening in your gut.

Teresa also shares how following her passion led her into entrepreneurship, building a business centered around helping others reclaim their health. Her story is a powerful reminder that you don’t have to quit your job overnight, you can take intentional steps toward a path that aligns with your purpose.

If you’ve been feeling stuck, low energy, or simply curious about how to feel better in your body, this episode will open your eyes to what’s possible.

Your health, your energy, and your purpose are all connected. Let’s make your passion pay, starting from the inside out.

Teresa Firebaugh’s Bio:

Teresa Firebaugh is a pharmacist of over 30 years turned gut health educator and wellness advocate. After experiencing her own health challenges and frustration with traditional approaches that focused solely on symptom management, Teresa discovered the transformative power of supporting the body through gut health.

Today, through her business TFire4GutHealth, she educates and supports individuals in understanding the vital role the microbiome plays in overall wellness, from digestion and energy to mood and chronic conditions. She partners with Plexus to provide products and guidance that help people restore balance, reduce inflammation, and feel their best.

Teresa is passionate about helping others move beyond “just managing symptoms” to truly improving their quality of life. She is also building a growing community centered around education, support, and shared wellness journeys.

Connect with Teresa:

Website: www.tfire4guthealth.com
Facebook: TFire4GutHealth
Rochester, MN – Monthly in-person wellness community (3rd Saturday of the month at Hy-Vee Crossroads, 8:30–10am)

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnnB.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

In this episode of Make Your Passion Pay, I sit down with the bold and authentic Tena Pettis to explore the idea of “cheat codes”, the unique strengths, stories, and quirks that set you apart and accelerate your success when you fully own them.

Tena shares her powerful journey from building a seven-figure business to realizing that success without alignment isn’t true success at all. We dive into the importance of embracing what makes you different (even if it’s a little “black licorice”, you’re either loved or not, and that’s the point!) and how leaning into your authenticity can actually deepen connection and attract the right people.

We also unpack how confidence isn’t something you wait for, it’s something you reveal by recognizing and owning your personal cheat codes. Many of the stories and insights shared in this episode come from Tena’s book, Remind Them of No One, where she dives deeper into what it means to stand out, embrace your uniqueness, and build a life and business that truly fits who you are.

If this conversation resonates with you, her book is a powerful next step to continue uncovering and owning what makes you unforgettable.

From stories about her networking-savvy dad to building businesses rooted in truth and faith, Tena brings both heart and strategy to the conversation.

If you’ve ever struggled with comparison, people-pleasing, or trying to fit into a mold that isn’t yours, this episode will give you permission (and practical insight) to step fully into who you were created to be.

Let’s make your passion pay, by being unapologetically YOU.

Meet Tena:

Tena Pettis is an author, speaker, and business coach who helps women entrepreneurs step into the one thing no one else can compete with—their authenticity. After hustling her way to seven figures in her 30s, Tena realized success without alignment wasn’t really success at all. Now, she inspires audiences to embrace their “cheat codes”—the unique strengths, quirks, and stories God has given them—to grow businesses that actually fit their lives.

Tena is the founder of FLOW, a coaching community for women in business, and the author of Remind Them of No One. She’s known for her real-talk style, 80s/90s throwback stories, and ability to leave audiences both laughing and teary-eyed—all while handing them practical strategies to take home.

She lives in Wisconsin with her husband Preston and their three teenagers, and she’ll never turn down a night filled with laughter and good conversation.

Connect with Tena:
Instagram: www.instagram.com/tenapettis
Website: www.tenapettis.com

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnnB.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

In this episode of Make Your Passion Pay, I sit down with Suzanne Allen, fractional CFO and President of Allen CFO Services, to unpack what your numbers are really telling you, and how to use them to make smarter, more aligned decisions in your business.

Together, we break down the often-confusing world of finances, clarifying the roles of a bookkeeper, CPA, and CFO, and talk about when it’s the right time to bring in support. Suzanne shares how business owners can move from simply tracking the past to proactively planning for the future through forecasting and financial strategy.

This conversation is full of those powerful “aha” moments: like realizing your numbers aren’t something to fear, but a tool to help you grow. We also explore how aligning your financials with your vision, values, and goals creates a more sustainable and successful business.

If you’ve ever felt unsure about your cash flow, struggled to make sense of your financials, or found yourself avoiding the numbers altogether, this episode will give you a fresh perspective and practical steps to move forward with confidence.

Join us as we connect the dots between clarity, strategy, and financial empowerment, and show you how knowing your numbers can truly help you make your passion pay.

Suzanne Bio:

Suzanne Allen is a fractional CFO and President of Allen CFO Services, helping business owners understand what their numbers are really saying and what to do about it.

With over 25 years in finance, she brings both sides of the brain to the table: pairing data-driven insight with creative thinking to drive smarter decisions and stronger results.

She’s also a proud new grandma, an avid reader, and a musician, because spreadsheets aren’t her only form of rhythm.

Connect with Suzanne:

Smart Card: https://bit.ly/AllenCFOSmartCard
LinkedIn: https://bit.ly/LinkedInProfileSuzanneAllen
Website: https://bit.ly/AllenCFOhomepage
Strategic Financial Partner: https://bit.ly/StrategicFinancialPartner

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnnB.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

In this episode of Make Your Passion Pay, I sit down with the incredible Michelle Hoff to explore a more soulful, compassionate approach to decluttering, one that goes far beyond organizing your home and taps into your mindset, energy, and vision for your life.

Together, we dive into how your environment directly impacts your clarity, creativity, and ability to move forward. Michelle introduces her powerful A.L.I.G.N. Method™, guiding us through the process of acknowledging what’s in the way, letting go with love, imagining what’s possible, grounding in support, and nurturing sustainable habits that truly stick.

This conversation is filled with those “aha” moments, like realizing your home can (and should) reflect who you are today, not who you used to be. We also explore how creating a clear vision, just like we do in business, can transform your physical space and open the door for more joy, ease, and opportunity.

If you’ve been holding onto things out of obligation, guilt, or “someday,” this episode will gently shift your perspective and inspire you to release what no longer serves you… so you can make room for what does.

Join us as we connect the dots between clarity, environment, and aligned living, and discover how letting go can truly help you move forward.

Let’s make your passion pay.

Michelle Bio:

Michelle Hoff is a Certified Life Coach who helps women in midlife get clear and declutter so they can reclaim their homes, minds, and habits. As a heart-centered transformational coach, she supports clients in releasing guilt around “stuff” and choosing what truly aligns with their lives today.

She is the Amazon bestselling author of Compassionate Decluttering™: How to Soulfully Surrender Your Stuff and the creator of The A.L.I.G.N. Method™, a unique approach that blends emotional coaching with professional organizing support. Through her team-based model, Michelle helps clients create lasting change—and live fuller lives with less clutter.

Connect with Michelle:

Website: https://compassionatedecluttering.com/
Free Masterclass (April 22, 2026): https://luma.com/6w1ycj8j

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnnB.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

In this episode of Make Your Passion Pay, I sit down with the incredible Lesle Lane, founder and lead photographer of Studio 13, to explore how she transformed a third-generation photography business into a thriving, modern model built on community, creativity, and colaboration.

Lesle shares how she moved from doing it all herself to building a network of talented photographers, each operating in their strengths, while she leads the vision, relationships, and quality. We dive into the power of letting go, trusting others, and creating systems that allow everyone to win.

We also explore the realities of scaling a business, the importance of mentorship, and why building trust with both clients and your team, is the foundation for long-term success.

If you’ve ever felt like you have to do everything on your own to succeed, this conversation will open your eyes to a new way of thinking.

Tune in to learn how to build a business that both supports your passion and supports the people around you.

Lesle Lane’s Bio:

Lesle Lane is the founder and lead photographer of Studio 13, Inc., a commercial and corporate photography studio serving regional, national, and international clients. A third-generation photographer with more than three decades of experience, she has transformed her family’s legacy business into a modern brand focused on helping companies strengthen their visual identity through high-quality imagery.

Under her leadership, Studio 13 specializes in corporate, industrial, architectural, and branding photography for organizations across a wide range of industries.

Connect with Lesle:

Website: https://studio13online.com

LinkedIn: www.linkedin.com/company/studio-thirteen/

Instagram: https://www.instagram.com/studio13indy/

Facebook: https://www.facebook.com/studio13adphoto

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnnB.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Together, we dive into the often-overlooked first step of entrepreneurship: getting clear on what you actually want. Rich shares his journey from corporate sales success to entrepreneurship, and how a desire for more control over his time, income, and future led him to build multiple businesses, and ultimately help others do the same.

We talk about the importance of aligning your business decisions with your core values, lifestyle goals, and long-term vision. Rich brings a unique perspective as both a multi-business owner and franchise consultant, helping clients navigate hundreds of franchise opportunities across a wide range of industries, without the overwhelm.

Join us as we break down the myths around franchising, explore how to evaluate opportunities logically (not just emotionally), and uncover why clarity is the foundation for sustainable success. If you’ve been thinking about leaving your 9–5 or creating more freedom in your life, this episode will give you practical insights to take your next step with confidence.

Let’s make your passion pay!

Rich Potter’s Bio:

Rich Potter spent over a decade in corporate sales, where he built a successful career but realized he wanted more control over his time, income, and long-term future. That realization led him into entrepreneurship, where he has now been self-employed for over 10 years.

Throughout his journey, Rich has launched multiple startup and franchise businesses, gaining hands-on experience in building, scaling, and eventually exiting a business. Today, he operates as both a multi-unit franchise owner and an award-winning franchise consultant, giving him a well-rounded perspective on business ownership from multiple angles.

Rich works with over 500 franchise brands across 37 industries, allowing him to provide an unbiased and strategic approach to helping individuals explore business ownership. He specializes in guiding clients through the decision-making process, helping them gain clarity on their goals, evaluate opportunities logically, and align their business choices with their values and desired lifestyle.

His passion is helping others move from uncertainty to clarity so they can confidently pursue a path that supports both financial success and personal freedom.

Connect with Rich:
Website: https://franchiseheroes.co
Email: rich@quantumfranchisegroup.com
LinkedIn: Rich Potter

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnnB.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

In this powerful and thought-provoking conversation, I sit down with Dr. Darren Weissman, creator of The LifeLine Technique®, to explore how our subconscious mind shapes our reality, and how we can begin to shift it.

We talk about what it really means to be “aware that you’re aware” and why so many of the patterns holding us back are running beneath the surface. Darren shares how unresolved experiences and limiting beliefs stored in the subconscious can quietly influence our decisions, our relationships, and even our success in business.

This episode will invite you to look at stress, fear, and even physical symptoms in a completely different way, not as something to fix, but as feedback… and an opportunity for growth.

One of my favorite takeaways: we don’t perceive the truth, we perceive what we believe. And when we can change those beliefs, everything begins to shift.

We also dive into:

• The core principles behind The LifeLine Technique®
• Why the subconscious mind always overrides conscious choice
• How “problems” can become doorways to your next level of growth
• The role of curiosity and compassion in personal and professional transformation
• How awareness can help you lead, build stronger teams, and create a more intentional life

If you’ve ever felt stuck in patterns you can’t quite explain, or you know there’s a deeper level of growth available to you, this conversation will open your eyes to what’s possible.

About Dr. Darren Weissman:

Dr. Darren R. Weissman is a chiropractic holistic physician, author, and expert on the subconscious mind. He is the creator of The LifeLine Technique®, a self-healing system designed to help individuals process trauma, transform limiting beliefs, and elevate emotional intelligence.

With a Doctorate of Chiropractic and extensive training in holistic modalities, Dr. Weissman has spent over two decades helping people access the deeper patterns that influence their health, relationships, and success. His work has reached a global audience through workshops, coaching programs, and online trainings, as well as through his featured appearances in documentaries such as HEAL and E-Motion.

He is also the author of The Power of Infinite Love & Gratitude and is passionate about helping individuals create meaningful change from the inside out.

Connect with Dr. Darren Weissman:

Website: www.thelifelinecenter.com
Email: gratitude@thelifelinecenter.com

Facebook: https://www.facebook.com/DrDarrenWeissmanTheLifeLineTechnique
Instagram: https://www.instagram.com/drdarrenweissman/
LinkedIn: https://www.linkedin.com/in/drdarrenweissman/
X: https://x.com/DarrenWeissman
YouTube: https://www.youtube.com/@drdarrenweissman

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnnB.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Together, we dive into Lance’s remarkable journey from roofing houses at age 13 in rural North Dakota to becoming the co-founder of F9 Productions, an award-winning design-build firm in Colorado. Lance shares how early lessons about money, mentorship, and entrepreneurship shaped his drive to create freedom through business ownership.

We explore powerful concepts like the law of polarity and how embracing both the highs and lows of entrepreneurship builds resilience. Lance shares why he believes challenging seasons often signal that growth is right around the corner, and how maintaining calm and clarity creates space for the next breakthrough.

You’ll also hear about his philosophy of work-life harmony and the discipline of the “golden hour” — a structured, intentional morning routine that has fueled decades of entrepreneurial success while allowing him to remain deeply present for his four children and his community.

Lance also walks us through the nine foundational principles behind F9 Productions, including:

• Be brilliant at the basics
• Communicate and respond quickly
• Take extreme ownership
• Deliver value to be valuable
• Have fun

This conversation is filled with practical leadership insight, mindset shifts, and grounded wisdom for entrepreneurs who want sustainable success. If you are building something meaningful and want it to support your life rather than consume it, this episode is for you.

Tune in to discover how discipline, philosophy, and foundational principles can help you build a business and a life you are proud of.

Let’s make your passion pay!

Lance Cayko’s Bio:

I’m Lance Cayko, co-founder of F9 Productions, a design-build firm based in Longmont, Colorado. I have spent more than two decades in architecture, engineering, and construction, building a career that blends design excellence with entrepreneurial grit.

After launching F9 Productions in 2009 during the recession, my business partner Alex Gore and I grew the firm from a two-person startup into an award-winning company recognized for rapid growth and design innovation. Our work has received honors including the Architizer A+ Award, multiple Best Architecture Firm awards, and recognition as one of BizWest’s Fastest-Growing Private Firms.

Beyond the firm, I co-host the global architecture and entrepreneurship podcast Inside the Firm, lecture at the University of Colorado Boulder and North Dakota State University, and mentor aspiring architects on practical design and business strategy.

I am also the founder of Longmont Community Gardens, a nonprofit focused on sustainable urban gardening and community education. At home, I am a proud father of four and an avid fisherman who shares outdoor adventures through my YouTube channel, Fishing with Lance.

My passion lies in helping others build resilient businesses, design meaningful work, and create harmony between professional ambition and personal fulfillment.

Connect with Lance:

Website: https://www.f9productions.com
Podcast: https://www.f9productions.com
YouTube: https://www.youtube.com/@fishingwithlance

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don’t forget to visit LuAnnB.com and connect with me on Instagram and Facebook!

Let’s spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Carl shares his journey from investment banking and private equity into entrepreneurship, co-founding NatureCity with his wife over two decades ago. What began as frustration with the supplement industry evolved into a mission rooted in transparency, quality, service, and value. Together, we unpack how building a business around clear principles creates trust, resilience, and long-term success.

In our conversation, we talk about what it really means to make your passion pay, why passion must extend beyond profit, and how staying grounded in core values helps leaders navigate difficult decisions. Carl opens up about moments when doing the right thing required short-term sacrifice and how those choices ultimately strengthened customer loyalty and company culture.

This episode is a powerful reminder that business is built on belief, connection, and contribution. If you care deeply about your customers, your team, and the impact you make in the world, this conversation will resonate with you. Tune in to discover how leading with care, consistency, and purpose creates a business that lasts. Let’s make your passion pay.

Carl Pradelli’s Bio

Carl Pradelli is the CEO and Co-Founder of NatureCity, a direct-to-consumer company offering premium-quality nutritional supplements. He and his wife founded NatureCity more than 24 years ago after becoming frustrated consumers themselves, seeking trustworthy information, transparency, and products they could confidently use for their own family.

Before becoming an entrepreneur, Carl spent 12 years in investment banking and private equity, specializing in consumer goods. He holds a Bachelor of Science degree from New York University and earned his MBA from the Wharton School of Business at the University of Pennsylvania.

Carl is deeply passionate about educating consumers, helping them make informed decisions, and ensuring quality is never compromised. His leadership philosophy centers on caring, integrity, transparency, and service, principles that have guided NatureCity through decades of growth. Through his podcast and educational content, Carl continues to empower people to prioritize both longevity and healthspan, focusing on quality of life at every stage.

Connect with Carl

Website: https://naturecity.com
Instagram: https://www.instagram.com/naturecityus/?hl=en
YouTube: https://www.youtube.com/@naturecitysupplements

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnnB.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Together, we dive into why not every book serves a business, how to avoid writing the wrong book, and what it means to approach authorship with clarity and intention. Ally shares behind-the-scenes insight from her 25+ years in publishing and explains how books can function as authority builders, conversation starters, and long-term business assets when written with strategy.

We also explore the mindset business owners need before writing, how a book can align with your offers and audience, and why writing with purpose creates more opportunities than simply publishing for the sake of publishing. This conversation is full of practical guidance for entrepreneurs, coaches, speakers, and leaders who feel called to write and want their book to truly work for them.

Tune in to learn how writing the right book can amplify your message, deepen your impact, and help your passion pay.

Let’s make your passion pay!

Ally Machate’s Bio:

I’m Ally Machate, founder of The Writer’s Ally, publishing strategist, and former editor at Simon & Schuster. For more than 25 years, I’ve helped authors and business owners write, publish, and sell books that support their bigger vision.

Through my work, I’ve seen firsthand how powerful a book can be when it’s created with intention and clarity. I specialize in helping entrepreneurs and thought leaders avoid common publishing mistakes, write the right book for their goals, and turn that book into a meaningful business asset rather than a missed opportunity.

My approach blends traditional publishing expertise with modern business strategy, helping authors build authority, attract aligned clients, and create long-term impact through their work. I believe books can open doors, spark conversations, and expand possibilities when they are written with purpose.

If you’re feeling called to write a book and want to be sure it supports your business and your message, I’d love to support your journey.

Connect with Ally:
Free Webinar: Don’t Write the Wrong Book!
www.offers.thewritersally.com/makeyourpassionpay
Website: www.thewritersally.com
LinkedIn: https://www.linkedin.com/in/allysonemachate
Facebook: https://www.facebook.com/allysonemachate
Instagram: https://www.instagram.com/allymachate/
Goodreads: https://goodreads.com/allysonemachate

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don’t forget to visit LuAnnB.com and connect with me on Instagram and Facebook!

Let’s spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Together, we dive into Marianne’s journey from spending 27 years as a senior manager at McDonald’s to helping business owners around the world scale with clarity and confidence. She shares how strong values, clear expectations, and consistent processes empower teams to take ownership, reduce overwhelm, and create workplaces where people feel valued and supported.

We also explore why so many business owners struggle with letting go, how involving your team builds accountability and trust, and why consistency is one of the most underrated tools for sustainable growth. Marianne offers practical, real-world insight into shifting from “doing everything yourself” to building systems and cultures that allow your business to grow without sacrificing joy or freedom.

This conversation is packed with wisdom for business owners, leaders, and entrepreneurs who want to scale intentionally, lead with heart, and create a business that supports both success and quality of life.

Tune in to learn how core values can guide your decisions, strengthen your culture, and help you scale your business with confidence and purpose.

Let’s make your passion pay!

Marianne Page’s Bio:

I’m Marianne Page, a bestselling author, speaker, and business strategist, and I help business owners scale without stress by building strong values-driven systems and empowered teams.

I spent 27 years as a senior manager at McDonald’s, where I learned firsthand how consistency, clarity, and people-centered leadership create resilient, scalable businesses. Those experiences shaped what I now call Big Mac Thinking, a practical approach to building businesses that run smoothly, deliver consistent results, and free owners from being the bottleneck.

Today, I work with entrepreneurs and leaders across industries to help them replace chaos with clarity, build cultures rooted in trust and accountability, and grow businesses that work for the people inside them. I believe businesses thrive when leaders invest in their people, lead with values, and create clear ways of working together.

My mission is to help business owners build companies they enjoy leading, teams they trust, and systems that support growth without burnout.

If you’re ready to scale your business with clarity, consistency, and confidence, I’d love to support your journey.

Connect with Marianne:

LinkedIn: https://www.linkedin.com/in/mariannepage/

YouTube: https://trm.to/MPyoutube

Website: mariannepage.com

Simple Logical Repeatable book: https://trm.to/SimpleLogicalRepeatable

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don’t forget to visit LuAnnB.com and connect with me on Instagram and Facebook!

Let’s spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Paul shares his journey from military service to global experiences in the Peace Corps, corporate life at Amazon, and ultimately entrepreneurship. Along the way, every chapter, success, mistake, and lesson became preparation for the business he leads today. What started as free weekend tours fueled by a love of history, storytelling, and people quickly evolved into one of Nashville’s most engaging tour companies.

Together, we talk about why passion is the true foundation of sustainable success, how a “soft launch” can provide clarity and confidence before making the leap, and why mistakes often become the greatest teachers on the path to purpose. Paul also shares powerful insights on building company culture through clear core values, hiring for passion and coachability, and creating experiences that truly connect people to place and story.

We dive into Paul’s belief that history deserves a stage, not a script, and how experiential storytelling creates meaningful, memorable moments for guests. As a veteran-founded business, Nashville Adventures also gives back, donating a portion of revenue to veteran-focused nonprofits and creating opportunities for others to rise.

This episode is packed with wisdom for entrepreneurs, creatives, veterans, and anyone exploring how to turn what they love into a business that serves others and creates real impact. If you are searching for clarity, courage, and proof that passion truly pays, this conversation delivers inspiration and practical insight every step of the way.

Paul Whitten’s Bio:

Paul Whitten is a Nashville historian, military veteran, and the Founder of Nashville Adventures, a tour company dedicated to bringing Music City’s history to life through immersive, unscripted storytelling.

Paul’s journey spans service in Afghanistan, three years in the Peace Corps in Armenia, and time as a UK Parliamentary Fellow walking the halls of Westminster. After an injury during deployment, he discovered his love of history while volunteering as a tour guide at Fort Knox, an experience that planted the seed for his future business.

Today, Nashville Adventures offers history tours, pub crawls, ghost tours, corporate events, and private experiences led by passionate guides who focus on connection over memorization. Paul’s company has been featured in USA Today, The Tennessean, Channel 2 News, and Channel 5 News, and has earned recognition from the Nashville Convention & Visitors Corporation.

Grounded in strong core values, Paul believes opportunity is part preparation, part courage, and part community. Through his work, he is committed to creating opportunities for others, especially veterans, while building a company that gives back and leaves a lasting impact.

Connect with Paul:

Website: https://www.nashvilleadventures.com/
Email: paul@nashvilleadventures.com
Instagram: https://www.instagram.com/the_nashville_adventures/
LinkedIn: https://www.linkedin.com/company/nashville-adventures
Facebook: https://www.facebook.com/NashvilleAdventures
TikTok: https://www.tiktok.com/@nashvilleadventures

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnnB.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Together, we dive deep into what really shapes a leader, why leadership is in such short supply today, and how conviction, competence, character, and covenant can turn an overwhelmed manager into someone people genuinely want to follow.

Dr. Andy brings decades of wisdom from the corporate world, franchise ownership, keynote stages, and even lessons learned from 15 rescued dogs, all woven together with heart, humility, and humor.

Join us as we unpack the lifelong journey of leadership, the power of showing up with integrity, and the personal stories that shaped Andy’s belief that leadership is always a comma, never a period. If you’re building a business, leading a team, or working on becoming the leader your purpose is calling you to be, this conversation is packed with insight, clarity, and encouragement.

Dr. Andy Neillie’s Bio:

I’m Dr. Andy Neillie, and my mission is to develop leaders who inspire trust, build strong cultures, and elevate the people around them. I believe leadership is learned through experience, reflection, and a commitment to showing up with character every single day.

My own journey started under a terrible boss who taught me exactly the kind of leader I didn’t want to be. That experience sparked my lifelong commitment to studying leadership and helping others avoid the pain and confusion I once felt. Over the years, I’ve served leaders across industries as an executive coach, keynote speaker, and consultant, while also building and selling a multi-location franchise business. These chapters taught me what leadership really demands, not perfection, but presence.

I’m passionate about equipping leaders with practical, human-centered tools that elevate their influence. My Four Leadership Necessities grew out of decades of watching what actually works inside real organizations. And yes, 15 rescued dogs have taught me a few things about loyalty, consistency, and compassion along the way.

My work is rooted in the belief that:
 • Character is the foundation of influence.
 • Leadership is behavior, not a title.
 • Culture rises and falls on how leaders show up.
 • Trust, clarity, and consistency are the cornerstones of lasting impact.
 • Leaders never arrive… they grow.

Today, I spend my time coaching executives, training managers, speaking on stages around the world, and creating resources to help leaders step into their highest potential. It’s an honor to support the people who shape workplaces, communities, and legacies.

If you’re ready to grow into the kind of leader others willingly follow, I’d love to support your journey.

Connect with Dr. Andy:

Website: neillieleadership.com (Book a 15-minute call)
Free Ebook: 3 Imperative Leadership Conversations — leadershipmaterials.com
LinkedIn: linkedin.com/in/andyneillie
YouTube: youtube.com/@andyneillie1779

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don’t forget to visit my website LuAnnB.com and connect with me on Instagram and Facebook!

Let’s spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Together, we explore how meaning, alignment, and self-awareness create the foundation for a joyful, fulfilling, and profitable life. Alan shares his powerful personal story; from losing his father at age 2 to surviving a near-fatal car accident at 26, and how those defining moments set him on a path away from external success and toward true purpose.

Alan, the Founder and CEO of Next Level University, brings over 11,500 hours of coaching experience and more than 2,200 podcast episodes to this conversation. His heart-led leadership, engineering mindset, and commitment to helping people live in alignment shine through every moment of this interview.

Join us as we break down the journey from passion to purpose to profit, explore what it means to lead with your values, and uncover why meaning is the most sustainable path to success. Tune in to discover how to build a life, and a business, that stays true to who you are. Let’s make your passion pay!

Alan Lazaros’ Bio:

I’m Alan Lazaros, and I help people build lives, businesses, and relationships they’re genuinely proud of.

As the Founder & CEO of Next Level University, I lead a global team committed to bringing positive, heart-driven personal development to every corner of the world.

My journey didn’t begin with clarity. After the death of my father when I was 2 years old and a car accident at 26 that nearly took my life, I realized I was living out of alignment, chasing success on the outside while feeling empty on the inside. That moment became the pivot point that transformed everything.

I transitioned from engineering into human potential, dedicating myself to studying leadership, fulfillment, and personal growth. Today, I’ve recorded over 2,200 episodes, coached for more than 11,500 hours, spoken on countless stages, and supported individuals and teams around the globe in reaching their next level.

My work is grounded in values like alignment, consistency, integrity, and continuous improvement. Whether I’m coaching, podcasting, speaking, or leading my team, my mission remains the same: To help others live their most aligned, meaningful, purpose-driven lives.

I believe everyone has a “next level” in them, and with the right habits, clarity, and community, anything is possible.

Connect with Alan:

Website: https://www.nextleveluniverse.com/
YouTube: https://www.youtube.com/@NextLevelUniversity/videos

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnnB.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Together, we dive into Ian’s journey from running a 14-location family business with over 90 employees to selling that company and shifting into full-time passive real estate investing. Ian shares how core values like quality, teamwork, and treating people with dignity shaped his company culture, increased the business’s value, and ultimately helped him attract the right buyers when it came time to sell.

We also explore the mindset shifts entrepreneurs face after exiting a business, the importance of diversifying beyond a single income stream, and why building a company as if you're going to sell it can completely transform the way you lead today. This conversation is full of practical advice for business owners, leaders, and anyone interested in building long-term wealth through passive investing.

Tune in to learn how passive income can help you buy back your time, reduce risk, and build a legacy that extends far beyond your business.

Let’s make your passion pay!

Ian Noble’s Bio:

I’m Ian Noble, founder of RunSteady Investments. I spent 14 years owning and operating a service business in Austin, Texas, where I helped grow the company to 14 locations and more than 90 employees. In 2023, I successfully exited that business and shifted my focus to something I’ve been passionate about for over a decade, helping people build wealth through passive real estate investing.

I’ve been an active real estate investor for more than 10 years, with properties in Texas and Colorado, along with passive investments in mobile home parks, self-storage, private lending, and various debt funds. After experiencing firsthand how owning and eventually selling a business can consume your time and energy, I became committed to teaching entrepreneurs how to diversify their wealth, reduce burnout, and create true time freedom through passive income.

I earned my degree in economics from the University of Texas, and today my wife Lauren and I live in Austin, Texas with our three children. When I’m not helping investors grow their portfolios, you’ll find me running marathons or traveling internationally with my family. It’s my mission to make passive real estate investing accessible, simple, and educational for business owners who want to build long-term wealth without adding more to their plate.

If you're ready to diversify your income and start investing for freedom, I’d love to support your journey.

Connect with Ian:
Free Passive Investing in Real Estate Cheat Sheet
Join Ian’s Passive Investor Mailing List
LinkedIn: www.linkedin.com/in/iannoble1/
Instagram: @ian_invests
Website: runsteadyinvestments.com

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don’t forget to visit LuAnnB.com and connect with me on Instagram and Facebook!

Let’s spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Discover why "culture eats strategy for breakfast" and how core values are the bedrock of an organization’s mission. Learn from Kym Yancey’s insights on clarity in marketing and how your unique passions set you apart. Uncover the power of collaboration, as seen in eWomen Network and BNI, and the commitment needed to make your passions profitable.

Finally, I share Sandra Yancey and Ken Honda’s wisdom on money mindset—viewing money as a flow of currency and embracing gratitude. Tune in, subscribe, and join our mission to create values-driven workplaces. Let's make your passion pay!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Together, we dive into the power of clarity in achieving longevity and fulfillment, and why societal pressures shouldn't dictate your path. Dr. Karin, with her Lubin Lifeline to Longevity program, shares her transformative journey from burnout to becoming a beacon of holistic health, integrating body, mind, and soul.

Join us as we explore the six C’s of making passion pay and the transformative power of journaling and gratitude. Tune in to discover how to embrace your authentic self and lead a joyful, passion-driven life. Let's make your passion pay!

Dr. Karin Lubin's Bio:

I’m Karin Lubin, Ed.D., and my mission is to inspire you to live with passion, vitality, and purpose—no matter your age or stage of life.

Drawing from my own journey of transformation, I developed The Lubin Lifeline for Longevity, a holistic program designed to energize and empower individuals to become their best selves from the inside out.

With a background in public education as a teacher and administrator, I earned my doctorate in Educational and Organizational Leadership in 2001. After experiencing burnout, I found a new path that led to over a decade as Director and Trainer of The Passion Test programs, working alongside transformational leaders Janet and Chris Attwood. Along the way, I created tools to help individuals build resilience, clarify their purpose, and make a greater impact in their lives, businesses, and communities.

My work is rooted in the following values, which guide everything I offer—from movement and nutrition coaching to soulful journaling and personal growth circles:

• Vitality – Whole-body well-being is our most incredible wealth.
• Inner Leadership – Each of us holds the power to lead our lives and others with clarity and confidence.
• Boldness – Live courageously and trust in the miraculous.
• Rooted Self-Care – Deep, intentional self-care uplifts families, communities, and the world.
• Reciprocity – Give and receive generously—with others, the Earth, and yourself.
• Resilience – Aging strong means adapting with grace, grit, and joy.
• Empowerment Through Support – Lasting change thrives with encouragement, tools, and community.
• Soulful Transformation – Reflection opens the door to awe, creativity, and inner growth.
• Celebration – Progress over perfection. Every step forward is sacred.
• Meaningful Connection – Relationships are the pulse of a vibrant, purposeful life.

I now live in Santa Fe, New Mexico, with my husband and find sanctuary on the land near Abiquiú. This peaceful, soulful place continues to offer deep insight and connection to nature, which I bring into my work with clients.

If you’re ready to reclaim your vitality and create meaningful change, I’d be honored to walk alongside you.

Connect with Karin:
Dr. Karin Lubin: https://drkarinlubin.com/

Facebook: https://www.facebook.com/doctorkarinlubin/

Instagram: https://www.instagram.com/karinlubin/

LinkedIn: https://www.linkedin.com/in/karinlubin/

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Beth, a senior master trainer for the Passion Test, shares how this transformative tool can help businesses and individuals discover their life’s purpose, creating a ripple effect of positivity and fulfillment. Listen as Beth recounts a success story from a call center in Hermosillo, Mexico, where implementing the Passion Test for Business led to a cultural transformation. We also explore the mindset shift needed to focus on positive outcomes and take decisive actions aligned with your passions. Tune in and start your journey towards a passion-driven workplace!

Beth Lefevre's Bio:
Beth Lefevre, Executive Director of Master Life, Inc. is a team coordinator and trainer for executive teams. She specializes in behavior management, open communication methods and train the trainer techniques. Beth has been working for over 30 years to inspire and educate individuals, businesses, and organizational teams to create cooperation, communication, and cultural connection in all areas of their lives.

Beth is also, one of the senior master trainers, for The Passion Test for Business, The Passion Test, and The Passion Test for Kids and Teens; traveling the world, facilitating training courses based on the NY Times, best-selling book, by Janet Bray Attwood and Chris Attwood, “The Passion Test, The Effortless Path to Discovering Your Purpose”. 

Beth is an international speaker and presenter; having done trainings, courses and workshops in the United States, Canada, Central & South America, India, Australia, and Europe. She has also been a part of the Hispanic culture for over 50 years, so she speaks Spanish fluently AND understands the nuances of that culture.

Special Offer:
A 33 minute consultation to understand and take action on one personal or professional challenge. 

Connect with Beth:
Website: MoneyLifeFreedom.com
Facebook: https://www.facebook.com/share/169NnGcULS/?mibextid=wwXIfr
Instagram: https://www.instagram.com/bocabeth?igsh=dHdpb2FmZnJtNGtq&utm_source=qr

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

In this episode, I introduce the "Six C's to Profitable Success" framework, a roadmap for heart-centered entrepreneurs to thrive. From discovering your "why" with Clarity to building a supportive Community and harnessing your Creativity, each step is designed to unlock your unique potential. We'll dive into these concepts with thematic discussions, expert interviews, and insights from fellow business owners.

Subscribe, share, and engage with our community as we embark on this exciting adventure together. Let's unlock the playbook to building a business that truly reflects your passions and values. Join me, and let's make your passion pay!

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!

Welcome to Make Your Passion Pay, the podcast for bold business owners who’ve taken the leap to create a thriving, values-driven company—but are still figuring out how to build the kind of environment you actually want to work in.

I’m LuAnn Buechler, a hospitality pro turned leadership coach with a master’s degree and decades of experience guiding people just like you. I’ve worked alongside transformational leaders like Dr. Ivan Misner—and now, I’m here to help you lead with joy.

Each week, we’ll dig into the mindset shifts, leadership tools, and people strategies you need to not just survive—but truly thrive in business and life.

If you’re ready to turn your passion into profit without the burnout… you're in the right place.

Subscribe now to Make Your Passion Pay—and let’s build a better workplace, together.

Thanks for tuning in! Remember to share and rate the episode if you enjoyed it. Don't forget to check out my website LuAnn.com and connect with me on Instagram and Facebook!

Let's spread the joy and build thriving communities together. Keep pursuing your passion with purpose!