lipservice with Sonia Elyss Transistor (https://transistor.fm) https://feeds.transistor.fm/lip-service Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep. © 2025 Sonia Elyss 006b99b5-4b19-523e-a59d-24f1f166476a no Welcome to lipservice en Mon, 30 Dec 2024 13:40:06 -0800 Tue, 02 Dec 2025 19:22:48 -0800 https://img.transistor.fm/4k-2iRHki3fyuCHslfEa7M9eEBTpE_lti0d2lia6rwA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4NjU0LzE3MTA5/NTIxOTAtYXJ0d29y/ay5qcGc.jpg lipservice with Sonia Elyss episodic Sonia Elyss Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep. Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. beauty, influencer marketing, creator economy, makeup, fashion, Chase Mitchell No No Ep 29. The Real Way to Get PR + Protecting Your Social Media Against Hackers | Solo Episode with Sonia 29 29 Ep 29. The Real Way to Get PR + Protecting Your Social Media Against Hackers | Solo Episode with Sonia full f4462999-ff11-4773-bacf-19842e3dc823 https://share.transistor.fm/s/98aee275 Today's episode tackles three essential topics that have been on my mind, and trust me, you'll want to take notes.

I'm breaking down my recent experience landing PR completely organically - no creator apps involved. You'll learn the exact method I used (and teach) that just proved successful with a brand I genuinely love.

With the recent wave of creator account hacks, I'm sharing a comprehensive guide to protecting your social media presence. Skip the backup account strategy - I'll walk you through the actual security measures that work, from authentication setup to account monitoring.

Finally, I'm taking you inside the Allure Best of Beauty Awards for an honest look at what these industry events are really like. Plus, I'm sharing some behind-the-scenes insights about how beauty awards actually work (it might surprise you).

Key Topics:

  • A proven strategy for landing PR authentically
  • Complete security setup guide for TikTok & Instagram
  • Critical steps to take if your account gets hacked
  • Real value assessment of beauty event VIP tickets
  • Industry insights about beauty awards and publications

Whether you're building your creator business or protecting what you've built, this episode has the practical advice you need.


—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Today's episode tackles three essential topics that have been on my mind, and trust me, you'll want to take notes.

I'm breaking down my recent experience landing PR completely organically - no creator apps involved. You'll learn the exact method I used (and teach) that just proved successful with a brand I genuinely love.

With the recent wave of creator account hacks, I'm sharing a comprehensive guide to protecting your social media presence. Skip the backup account strategy - I'll walk you through the actual security measures that work, from authentication setup to account monitoring.

Finally, I'm taking you inside the Allure Best of Beauty Awards for an honest look at what these industry events are really like. Plus, I'm sharing some behind-the-scenes insights about how beauty awards actually work (it might surprise you).

Key Topics:

  • A proven strategy for landing PR authentically
  • Complete security setup guide for TikTok & Instagram
  • Critical steps to take if your account gets hacked
  • Real value assessment of beauty event VIP tickets
  • Industry insights about beauty awards and publications

Whether you're building your creator business or protecting what you've built, this episode has the practical advice you need.


—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 31 Oct 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 2210 Today's episode tackles three essential topics that have been on my mind, and trust me, you'll want to take notes.

I'm breaking down my recent experience landing PR completely organically - no creator apps involved. You'll learn the exact method I used (and teach) that just proved successful with a brand I genuinely love.

With the recent wave of creator account hacks, I'm sharing a comprehensive guide to protecting your social media presence. Skip the backup account strategy - I'll walk you through the actual security measures that work, from authentication setup to account monitoring.

Finally, I'm taking you inside the Allure Best of Beauty Awards for an honest look at what these industry events are really like. Plus, I'm sharing some behind-the-scenes insights about how beauty awards actually work (it might surprise you).

Key Topics:

  • A proven strategy for landing PR authentically
  • Complete security setup guide for TikTok & Instagram
  • Critical steps to take if your account gets hacked
  • Real value assessment of beauty event VIP tickets
  • Industry insights about beauty awards and publications

Whether you're building your creator business or protecting what you've built, this episode has the practical advice you need.


—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 28. Building Beauty Different: How MOB Beauty's Co-Founder, Alisha Gallagher, Created True Community Through Conscious Beauty 28 28 Ep 28. Building Beauty Different: How MOB Beauty's Co-Founder, Alisha Gallagher, Created True Community Through Conscious Beauty full c092eda9-0f70-46ed-b4a8-a858874342de https://share.transistor.fm/s/c44111d4 Ready to dive into what ACTUALLY goes into building an indie beauty brand with intention? In this episode, I'm sitting down with Alisha Gallagher, co-founder of Mob Beauty, to unpack how she went from working alongside industry icons like Laura Mercier to co-creating a brand that's redefining conscious beauty.

Get ready for a no-BS conversation about what it really takes to build genuine community in beauty (spoiler: it's way more work than most brands want to put in), why pre-made palettes might be played out, and how letting customers into your lab can transform brand loyalty. Plus, Alisha breaks down why being "cleaner than clean" doesn't mean sacrificing performance or fun.

If you're fascinated by the intersection of sustainability, innovation, and authentic community building in beauty, this episode is your backstage pass to understanding how one brand is doing things differently - from biodegradable packaging to community-driven product development.

Whether you're a beauty founder, aspiring entrepreneur, or just someone who loves understanding the "why" behind your favorite products, this conversation will change how you think about conscious beauty and what's possible in the industry.


Connect with MOB beauty on Instagram and TikTok. 


—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Ready to dive into what ACTUALLY goes into building an indie beauty brand with intention? In this episode, I'm sitting down with Alisha Gallagher, co-founder of Mob Beauty, to unpack how she went from working alongside industry icons like Laura Mercier to co-creating a brand that's redefining conscious beauty.

Get ready for a no-BS conversation about what it really takes to build genuine community in beauty (spoiler: it's way more work than most brands want to put in), why pre-made palettes might be played out, and how letting customers into your lab can transform brand loyalty. Plus, Alisha breaks down why being "cleaner than clean" doesn't mean sacrificing performance or fun.

If you're fascinated by the intersection of sustainability, innovation, and authentic community building in beauty, this episode is your backstage pass to understanding how one brand is doing things differently - from biodegradable packaging to community-driven product development.

Whether you're a beauty founder, aspiring entrepreneur, or just someone who loves understanding the "why" behind your favorite products, this conversation will change how you think about conscious beauty and what's possible in the industry.


Connect with MOB beauty on Instagram and TikTok. 


—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 24 Oct 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 2978 Ready to dive into what ACTUALLY goes into building an indie beauty brand with intention? In this episode, I'm sitting down with Alisha Gallagher, co-founder of Mob Beauty, to unpack how she went from working alongside industry icons like Laura Mercier to co-creating a brand that's redefining conscious beauty.

Get ready for a no-BS conversation about what it really takes to build genuine community in beauty (spoiler: it's way more work than most brands want to put in), why pre-made palettes might be played out, and how letting customers into your lab can transform brand loyalty. Plus, Alisha breaks down why being "cleaner than clean" doesn't mean sacrificing performance or fun.

If you're fascinated by the intersection of sustainability, innovation, and authentic community building in beauty, this episode is your backstage pass to understanding how one brand is doing things differently - from biodegradable packaging to community-driven product development.

Whether you're a beauty founder, aspiring entrepreneur, or just someone who loves understanding the "why" behind your favorite products, this conversation will change how you think about conscious beauty and what's possible in the industry.


Connect with MOB beauty on Instagram and TikTok. 


—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 27. From Viral Mascara Reviews to Multi-Million Dollar Businesses: Kelly Rose Sarno's Unfiltered Journey in Beauty Content Creation 27 27 Ep 27. From Viral Mascara Reviews to Multi-Million Dollar Businesses: Kelly Rose Sarno's Unfiltered Journey in Beauty Content Creation full e14a18e2-195d-4c1c-b7a8-95ac45750bb5 https://share.transistor.fm/s/84cda7bf Join Sonia as she sits down with beauty content creator and entrepreneur Kelly Rose Sarno in this candid episode of lipservice. Discover how Kelly transformed her passion for makeup into a thriving career, from her viral Puff Me hair product video (on Facebook!) to managing a team of 13 across two successful companies.


Highlights include:

  • Kelly's unexpected path from Facebook live-streaming to TikTok stardom
  • Balancing family life with content creation and business management
  • The importance of authenticity and mental health in the creator economy
  • Behind-the-scenes insights on brand collaborations and the Ulta Beauty Collective
  • Kelly's "no-BS" approach to content creation and social media strategy
  • Candid discussion on team building and delegating tasks as a creator

Whether you're an aspiring influencer, beauty enthusiast, or industry professional, this episode offers valuable insights into the realities of content creation and entrepreneurship. Tune in for honest advice, inspiring stories, and a glimpse into the life of a creator who's not afraid to keep it real.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Join Sonia as she sits down with beauty content creator and entrepreneur Kelly Rose Sarno in this candid episode of lipservice. Discover how Kelly transformed her passion for makeup into a thriving career, from her viral Puff Me hair product video (on Facebook!) to managing a team of 13 across two successful companies.


Highlights include:

  • Kelly's unexpected path from Facebook live-streaming to TikTok stardom
  • Balancing family life with content creation and business management
  • The importance of authenticity and mental health in the creator economy
  • Behind-the-scenes insights on brand collaborations and the Ulta Beauty Collective
  • Kelly's "no-BS" approach to content creation and social media strategy
  • Candid discussion on team building and delegating tasks as a creator

Whether you're an aspiring influencer, beauty enthusiast, or industry professional, this episode offers valuable insights into the realities of content creation and entrepreneurship. Tune in for honest advice, inspiring stories, and a glimpse into the life of a creator who's not afraid to keep it real.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 17 Oct 2024 07:00:00 -0700 Sonia Elyss Sonia Elyss 3201 Join Sonia as she sits down with beauty content creator and entrepreneur Kelly Rose Sarno in this candid episode of lipservice. Discover how Kelly transformed her passion for makeup into a thriving career, from her viral Puff Me hair product video (on Facebook!) to managing a team of 13 across two successful companies.


Highlights include:

  • Kelly's unexpected path from Facebook live-streaming to TikTok stardom
  • Balancing family life with content creation and business management
  • The importance of authenticity and mental health in the creator economy
  • Behind-the-scenes insights on brand collaborations and the Ulta Beauty Collective
  • Kelly's "no-BS" approach to content creation and social media strategy
  • Candid discussion on team building and delegating tasks as a creator

Whether you're an aspiring influencer, beauty enthusiast, or industry professional, this episode offers valuable insights into the realities of content creation and entrepreneurship. Tune in for honest advice, inspiring stories, and a glimpse into the life of a creator who's not afraid to keep it real.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 26. Talent Agency Secrets Revealed: Beauty Creator Success with Illuminate Social CEO Becca Bahrke 26 26 Ep 26. Talent Agency Secrets Revealed: Beauty Creator Success with Illuminate Social CEO Becca Bahrke full 0a987369-a87d-4341-9d68-10223e9e6178 https://share.transistor.fm/s/a7087b6c Welcome to lipservice, the podcast where we uncover the beauty industry's best-kept secrets. In this episode, Sonia sits down with Becca Bahke, CEO of Illuminate Social, to discuss the intricacies of talent management in the beauty creator space.

Key topics include:

  • Criteria for successful brand partnerships
  • The current value of Instagram vs. TikTok for creators
  • Insider tips on negotiating better rates and longer-term deals
  • Essential metrics brands look for in potential collaborations
  • When and how to approach talent management agencies

This episode is invaluable for:

  • Aspiring beauty influencers looking to professionalize their content
  • Established creators considering management representation
  • Anyone interested in the business side of content creation

Becca shares her expertise on industry trends, red flags to watch out for, and what it truly takes to be ready for professional representation. Join us for an insightful conversation that will help you navigate the ever-evolving landscape of beauty content creation and influencer marketing. 

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Welcome to lipservice, the podcast where we uncover the beauty industry's best-kept secrets. In this episode, Sonia sits down with Becca Bahke, CEO of Illuminate Social, to discuss the intricacies of talent management in the beauty creator space.

Key topics include:

  • Criteria for successful brand partnerships
  • The current value of Instagram vs. TikTok for creators
  • Insider tips on negotiating better rates and longer-term deals
  • Essential metrics brands look for in potential collaborations
  • When and how to approach talent management agencies

This episode is invaluable for:

  • Aspiring beauty influencers looking to professionalize their content
  • Established creators considering management representation
  • Anyone interested in the business side of content creation

Becca shares her expertise on industry trends, red flags to watch out for, and what it truly takes to be ready for professional representation. Join us for an insightful conversation that will help you navigate the ever-evolving landscape of beauty content creation and influencer marketing. 

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 10 Oct 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 2775 Welcome to lipservice, the podcast where we uncover the beauty industry's best-kept secrets. In this episode, Sonia sits down with Becca Bahke, CEO of Illuminate Social, to discuss the intricacies of talent management in the beauty creator space.

Key topics include:

  • Criteria for successful brand partnerships
  • The current value of Instagram vs. TikTok for creators
  • Insider tips on negotiating better rates and longer-term deals
  • Essential metrics brands look for in potential collaborations
  • When and how to approach talent management agencies

This episode is invaluable for:

  • Aspiring beauty influencers looking to professionalize their content
  • Established creators considering management representation
  • Anyone interested in the business side of content creation

Becca shares her expertise on industry trends, red flags to watch out for, and what it truly takes to be ready for professional representation. Join us for an insightful conversation that will help you navigate the ever-evolving landscape of beauty content creation and influencer marketing. 

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 25. Creator Hotline Q&A: Building Relationships for Long-Term Success 25 25 Ep 25. Creator Hotline Q&A: Building Relationships for Long-Term Success full 9c2a83b6-de3f-4157-8dc0-f5ba32093a25 https://share.transistor.fm/s/bca2f70f Welcome back to lipservice world, for your a solo episode with your host, Sonia Elyss. Grab a notebook because this episode is full of advice for   beauty content creators! 💄✨

In this episode, Sonia gets real about the ups and downs of her own content creation journey, sharing her personal struggles after a 3.5-week hiatus. But that's just the warm-up!

Dive into the juicy stuff as Sonia spills the tea on:

  • The secret sauce to sustainable success in the beauty industry 🔑
  • How to handle a brand ghosting you like a boss 👻
  • The truth about UGC deals and why they might be capping your income 💰
  • Insider tips on negotiating better rates and longer partnerships 📈

Plus, get a sneak peek into the exclusive highgloss community - the premium tier of lipservice  - and how it's revolutionizing creator support!

Whether you're just starting out or looking to level up your beauty content game, this episode is packed with actionable advice and industry insights you won't want to miss.

Grab your favorite lip gloss, hit play, and let's chat about turning those content creation dreams into a thriving career! 🎙️💖

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Welcome back to lipservice world, for your a solo episode with your host, Sonia Elyss. Grab a notebook because this episode is full of advice for   beauty content creators! 💄✨

In this episode, Sonia gets real about the ups and downs of her own content creation journey, sharing her personal struggles after a 3.5-week hiatus. But that's just the warm-up!

Dive into the juicy stuff as Sonia spills the tea on:

  • The secret sauce to sustainable success in the beauty industry 🔑
  • How to handle a brand ghosting you like a boss 👻
  • The truth about UGC deals and why they might be capping your income 💰
  • Insider tips on negotiating better rates and longer partnerships 📈

Plus, get a sneak peek into the exclusive highgloss community - the premium tier of lipservice  - and how it's revolutionizing creator support!

Whether you're just starting out or looking to level up your beauty content game, this episode is packed with actionable advice and industry insights you won't want to miss.

Grab your favorite lip gloss, hit play, and let's chat about turning those content creation dreams into a thriving career! 🎙️💖

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Tue, 08 Oct 2024 03:00:00 -0700 Sonia Elyss Sonia Elyss 648 Welcome back to lipservice world, for your a solo episode with your host, Sonia Elyss. Grab a notebook because this episode is full of advice for   beauty content creators! 💄✨

In this episode, Sonia gets real about the ups and downs of her own content creation journey, sharing her personal struggles after a 3.5-week hiatus. But that's just the warm-up!

Dive into the juicy stuff as Sonia spills the tea on:

  • The secret sauce to sustainable success in the beauty industry 🔑
  • How to handle a brand ghosting you like a boss 👻
  • The truth about UGC deals and why they might be capping your income 💰
  • Insider tips on negotiating better rates and longer partnerships 📈

Plus, get a sneak peek into the exclusive highgloss community - the premium tier of lipservice  - and how it's revolutionizing creator support!

Whether you're just starting out or looking to level up your beauty content game, this episode is packed with actionable advice and industry insights you won't want to miss.

Grab your favorite lip gloss, hit play, and let's chat about turning those content creation dreams into a thriving career! 🎙️💖

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 24. From Beauty Influencer to Brand Builder: Rudi Berry's Journey in Content Creation 23 23 Ep 24. From Beauty Influencer to Brand Builder: Rudi Berry's Journey in Content Creation full 3ba04785-eff1-4c45-80db-eccf2270d98a https://share.transistor.fm/s/6d652b27 Join Sonia Elyss as she sits down with beauty creator and brand builder Rudi Berry in this insightful episode of lipservice the podcast. Discover how Rudi transformed her passion for beauty into a thriving career, from her early days on YouTube to collaborating with major brands like Neutrogena and developing her own products.

Highlights include:

  • Rudi's unexpected path from music business to beauty content creation
  • The importance of authenticity and professionalism in building brand relationships
  • Behind-the-scenes insights on influencer trips and brand collaborations
  • Navigating the evolving landscape of social media and content creation
  • Rudi's "bucket theory" for balancing different types of content
  • Candid discussion on the challenges and realities of full-time content creation

Whether you're an aspiring influencer, beauty enthusiast, or industry professional, this episode offers valuable insights into the world of beauty content creation and brand partnerships. Tune in for honest advice, insider tips, and a glimpse into the future of the creator economy.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Join Sonia Elyss as she sits down with beauty creator and brand builder Rudi Berry in this insightful episode of lipservice the podcast. Discover how Rudi transformed her passion for beauty into a thriving career, from her early days on YouTube to collaborating with major brands like Neutrogena and developing her own products.

Highlights include:

  • Rudi's unexpected path from music business to beauty content creation
  • The importance of authenticity and professionalism in building brand relationships
  • Behind-the-scenes insights on influencer trips and brand collaborations
  • Navigating the evolving landscape of social media and content creation
  • Rudi's "bucket theory" for balancing different types of content
  • Candid discussion on the challenges and realities of full-time content creation

Whether you're an aspiring influencer, beauty enthusiast, or industry professional, this episode offers valuable insights into the world of beauty content creation and brand partnerships. Tune in for honest advice, insider tips, and a glimpse into the future of the creator economy.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 03 Oct 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 3141 Join Sonia Elyss as she sits down with beauty creator and brand builder Rudi Berry in this insightful episode of lipservice the podcast. Discover how Rudi transformed her passion for beauty into a thriving career, from her early days on YouTube to collaborating with major brands like Neutrogena and developing her own products.

Highlights include:

  • Rudi's unexpected path from music business to beauty content creation
  • The importance of authenticity and professionalism in building brand relationships
  • Behind-the-scenes insights on influencer trips and brand collaborations
  • Navigating the evolving landscape of social media and content creation
  • Rudi's "bucket theory" for balancing different types of content
  • Candid discussion on the challenges and realities of full-time content creation

Whether you're an aspiring influencer, beauty enthusiast, or industry professional, this episode offers valuable insights into the world of beauty content creation and brand partnerships. Tune in for honest advice, insider tips, and a glimpse into the future of the creator economy.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 23. Latina Beauty Creators Rising: Hilda Franco's Journey from Micro Influencer to Sephora Partnership 22 22 Ep 23. Latina Beauty Creators Rising: Hilda Franco's Journey from Micro Influencer to Sephora Partnership full 2cb965b6-c2ed-4348-89f5-af38e17f964e https://share.transistor.fm/s/c35f676c In celebration of Latin Heritage Month, join Sonia as she sits down with emerging Latina beauty creator Hilda Franco in this inspiring episode of lipservice world. Discover how Hilda went from casual Instagram stories to landing a coveted Sephora partnership, all while embracing her Salvadorian roots. Sonia applauds her as a fellow latina and someone who doesn't speak Spanish and two chat about all the amazing opportunities content creation can provide. 

Highlights include:

  • Hilda's unexpected journey into content creation and finding her niche
  • The power of authenticity and embracing cultural identity in the beauty space
  • Behind-the-scenes details of Hilda's recent Sephora collaboration
  • Navigating brand relationships as a micro-influencer
  • Balancing a 9-to-5 job with a blossoming content creation career
  • The importance of community and supporting fellow Latina creators

Whether you're an aspiring influencer, beauty enthusiast, or simply curious about the world of content creation, this episode offers a candid look at the challenges and triumphs of building a career in social media. Tune in for laughs, insights, and a dose of Latina empowerment that proves success isn't always about follower count.


—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> In celebration of Latin Heritage Month, join Sonia as she sits down with emerging Latina beauty creator Hilda Franco in this inspiring episode of lipservice world. Discover how Hilda went from casual Instagram stories to landing a coveted Sephora partnership, all while embracing her Salvadorian roots. Sonia applauds her as a fellow latina and someone who doesn't speak Spanish and two chat about all the amazing opportunities content creation can provide. 

Highlights include:

  • Hilda's unexpected journey into content creation and finding her niche
  • The power of authenticity and embracing cultural identity in the beauty space
  • Behind-the-scenes details of Hilda's recent Sephora collaboration
  • Navigating brand relationships as a micro-influencer
  • Balancing a 9-to-5 job with a blossoming content creation career
  • The importance of community and supporting fellow Latina creators

Whether you're an aspiring influencer, beauty enthusiast, or simply curious about the world of content creation, this episode offers a candid look at the challenges and triumphs of building a career in social media. Tune in for laughs, insights, and a dose of Latina empowerment that proves success isn't always about follower count.


—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 19 Sep 2024 01:01:00 -0700 Sonia Elyss Sonia Elyss 2705 In celebration of Latin Heritage Month, join Sonia as she sits down with emerging Latina beauty creator Hilda Franco in this inspiring episode of lipservice world. Discover how Hilda went from casual Instagram stories to landing a coveted Sephora partnership, all while embracing her Salvadorian roots. Sonia applauds her as a fellow latina and someone who doesn't speak Spanish and two chat about all the amazing opportunities content creation can provide. 

Highlights include:

  • Hilda's unexpected journey into content creation and finding her niche
  • The power of authenticity and embracing cultural identity in the beauty space
  • Behind-the-scenes details of Hilda's recent Sephora collaboration
  • Navigating brand relationships as a micro-influencer
  • Balancing a 9-to-5 job with a blossoming content creation career
  • The importance of community and supporting fellow Latina creators

Whether you're an aspiring influencer, beauty enthusiast, or simply curious about the world of content creation, this episode offers a candid look at the challenges and triumphs of building a career in social media. Tune in for laughs, insights, and a dose of Latina empowerment that proves success isn't always about follower count.


—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep. 22 From Authenticity to Bora Bora: Navigating the Beauty Creator Journey with Michelle York 24 24 Ep. 22 From Authenticity to Bora Bora: Navigating the Beauty Creator Journey with Michelle York full 811b2017-b281-446a-97ff-d8dbc2aaf257 https://share.transistor.fm/s/7d3c5c08 Join Sonia as she sits down with rising beauty content creator Michelle York in this captivating episode of lipservice Podcast. Michelle opens up about her unexpected journey from casual Instagram stories to viral TikTok success, sharing candid insights on authenticity, dealing with online negativity, and the realities of content creation as a career.

Highlights include:

  • Michelle's organic path to content creation and how she found her niche
  • The importance of passion and authenticity in building a following
  • Behind-the-scenes details of her dream Tarte trip to Bora Bora
  • Navigating brand relationships and the power of genuine product enthusiasm
  • Dealing with hate comments and maintaining a thick skin online
  • Practical advice for aspiring beauty creators

Whether you're a budding influencer or simply curious about the world of beauty content creation, this episode offers a refreshingly honest look at the highs, lows, and unexpected turns of building a career on social media. Tune in for laughs, insights, and inspiration from one of the beauty community's rising stars.


Follow Michelle: on TikTok and Instagram and tune in to her podcast weekly. 


—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Join Sonia as she sits down with rising beauty content creator Michelle York in this captivating episode of lipservice Podcast. Michelle opens up about her unexpected journey from casual Instagram stories to viral TikTok success, sharing candid insights on authenticity, dealing with online negativity, and the realities of content creation as a career.

Highlights include:

  • Michelle's organic path to content creation and how she found her niche
  • The importance of passion and authenticity in building a following
  • Behind-the-scenes details of her dream Tarte trip to Bora Bora
  • Navigating brand relationships and the power of genuine product enthusiasm
  • Dealing with hate comments and maintaining a thick skin online
  • Practical advice for aspiring beauty creators

Whether you're a budding influencer or simply curious about the world of beauty content creation, this episode offers a refreshingly honest look at the highs, lows, and unexpected turns of building a career on social media. Tune in for laughs, insights, and inspiration from one of the beauty community's rising stars.


Follow Michelle: on TikTok and Instagram and tune in to her podcast weekly. 


—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 12 Sep 2024 02:16:00 -0700 Sonia Elyss Sonia Elyss 3745 Join Sonia as she sits down with rising beauty content creator Michelle York in this captivating episode of lipservice Podcast. Michelle opens up about her unexpected journey from casual Instagram stories to viral TikTok success, sharing candid insights on authenticity, dealing with online negativity, and the realities of content creation as a career.

Highlights include:

  • Michelle's organic path to content creation and how she found her niche
  • The importance of passion and authenticity in building a following
  • Behind-the-scenes details of her dream Tarte trip to Bora Bora
  • Navigating brand relationships and the power of genuine product enthusiasm
  • Dealing with hate comments and maintaining a thick skin online
  • Practical advice for aspiring beauty creators

Whether you're a budding influencer or simply curious about the world of beauty content creation, this episode offers a refreshingly honest look at the highs, lows, and unexpected turns of building a career on social media. Tune in for laughs, insights, and inspiration from one of the beauty community's rising stars.


Follow Michelle: on TikTok and Instagram and tune in to her podcast weekly. 


—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 21. Shedding Imposter Syndrome with Amanda Frisch (@amandafrischbeauty) 21 21 Ep 21. Shedding Imposter Syndrome with Amanda Frisch (@amandafrischbeauty) full da4f8ae8-1f40-4194-b02e-009484995717 https://share.transistor.fm/s/25fcb5cb Sonia interviews Amanda Frisch, a two-time Ulta Beauty Collective member (and Doctorate of performing arts) about her journey as a content creator. What started as a passion project has become a full-time business across multiple platforms. Amanda talks about niching down, what she learned from the UBC and her top tips for shedding imposter syndrome as a content creator. Sonia and Amanda get into pricing and partnerships on the BONUS FOOTAGE available for lipservice members on Geneva! Join the group and listen to Amanda's pricing (for free) and discover a new community to help you on your journey.

Support and follow Amanda on Instagram, TikTok and YouTube. Make sure you're following the @lipserviceworld Instagram for a special giveaway opportunity to win Amanda's favorite things. 
 
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Sonia interviews Amanda Frisch, a two-time Ulta Beauty Collective member (and Doctorate of performing arts) about her journey as a content creator. What started as a passion project has become a full-time business across multiple platforms. Amanda talks about niching down, what she learned from the UBC and her top tips for shedding imposter syndrome as a content creator. Sonia and Amanda get into pricing and partnerships on the BONUS FOOTAGE available for lipservice members on Geneva! Join the group and listen to Amanda's pricing (for free) and discover a new community to help you on your journey.

Support and follow Amanda on Instagram, TikTok and YouTube. Make sure you're following the @lipserviceworld Instagram for a special giveaway opportunity to win Amanda's favorite things. 
 
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 25 Jul 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 2629 Sonia interviews Amanda Frisch, a two-time Ulta Beauty Collective member (and Doctorate of performing arts) about her journey as a content creator. What started as a passion project has become a full-time business across multiple platforms. Amanda talks about niching down, what she learned from the UBC and her top tips for shedding imposter syndrome as a content creator. Sonia and Amanda get into pricing and partnerships on the BONUS FOOTAGE available for lipservice members on Geneva! Join the group and listen to Amanda's pricing (for free) and discover a new community to help you on your journey.

Support and follow Amanda on Instagram, TikTok and YouTube. Make sure you're following the @lipserviceworld Instagram for a special giveaway opportunity to win Amanda's favorite things. 
 
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 20. How Creators Can Build A Beauty Product Business (Without the Risk!) with Blanka CEO, Kaylee Lieffers 20 20 Ep 20. How Creators Can Build A Beauty Product Business (Without the Risk!) with Blanka CEO, Kaylee Lieffers full 13b09c84-e8f0-46c0-8279-b0e43bf26a8b https://share.transistor.fm/s/f141f475 Ever dreamed of launching your own beauty product business? Make your dream a reality with Blanka. Launching a product based business in the beauty industry is full of risk: start up costs, development costs, order minimums —the list is endless. Blanka puts a stop to many of the issues surrounding this volatile industry and helps you reach your entrepreneurial goals.

Sonia interviews the CEO of Blanka around the details of working with creators, what she sees as the future of the product industry and what creators should look for to signal if they are ready for a product business.

Make sure to check our Instagram for a giveaway with Blanka and connect with the company directly to get started on your brand ASAP.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Ever dreamed of launching your own beauty product business? Make your dream a reality with Blanka. Launching a product based business in the beauty industry is full of risk: start up costs, development costs, order minimums —the list is endless. Blanka puts a stop to many of the issues surrounding this volatile industry and helps you reach your entrepreneurial goals.

Sonia interviews the CEO of Blanka around the details of working with creators, what she sees as the future of the product industry and what creators should look for to signal if they are ready for a product business.

Make sure to check our Instagram for a giveaway with Blanka and connect with the company directly to get started on your brand ASAP.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 18 Jul 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 1756 Ever dreamed of launching your own beauty product business? Make your dream a reality with Blanka. Launching a product based business in the beauty industry is full of risk: start up costs, development costs, order minimums —the list is endless. Blanka puts a stop to many of the issues surrounding this volatile industry and helps you reach your entrepreneurial goals.

Sonia interviews the CEO of Blanka around the details of working with creators, what she sees as the future of the product industry and what creators should look for to signal if they are ready for a product business.

Make sure to check our Instagram for a giveaway with Blanka and connect with the company directly to get started on your brand ASAP.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 19. The Key to Effective Negotiation & Communication with Rachel Anise (@beautyprofessor) 19 19 Ep 19. The Key to Effective Negotiation & Communication with Rachel Anise (@beautyprofessor) full 7296289f-2dcc-4bca-b76f-98ce43cc7142 https://share.transistor.fm/s/b11dca8c Sonia sits with Rachel Anise, a communications professor, published author, ex-model and long-time content creator. Rachel walks us through her unique journey with content creation starting with long-form blogging and evolving over 10+ years to today where she is on the verge of launching her own haircare brand. 

Rachel uses her professional background to inform the way she shows up as a creator and educates the audience on how to negotiate brand deals (with her win,win,win method), how to grow an authentic audience and what to do when negativity strikes. 

Follow Rachel on Instagram, TikTok and subscribe to her YouTube channel. 

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Sonia sits with Rachel Anise, a communications professor, published author, ex-model and long-time content creator. Rachel walks us through her unique journey with content creation starting with long-form blogging and evolving over 10+ years to today where she is on the verge of launching her own haircare brand. 

Rachel uses her professional background to inform the way she shows up as a creator and educates the audience on how to negotiate brand deals (with her win,win,win method), how to grow an authentic audience and what to do when negativity strikes. 

Follow Rachel on Instagram, TikTok and subscribe to her YouTube channel. 

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 11 Jul 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 3300 Sonia sits with Rachel Anise, a communications professor, published author, ex-model and long-time content creator. Rachel walks us through her unique journey with content creation starting with long-form blogging and evolving over 10+ years to today where she is on the verge of launching her own haircare brand. 

Rachel uses her professional background to inform the way she shows up as a creator and educates the audience on how to negotiate brand deals (with her win,win,win method), how to grow an authentic audience and what to do when negativity strikes. 

Follow Rachel on Instagram, TikTok and subscribe to her YouTube channel. 

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 18. Sonia’s 39th Birthday (a solo episode) 18 18 Ep 18. Sonia’s 39th Birthday (a solo episode) full bba35562-b427-43b2-b4c2-9cc184c62dcd https://share.transistor.fm/s/6360df1b Join Sonia for a quick birthday episode. A few thoughts, a few tears and a whole lot of gratitude. 
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Join Sonia for a quick birthday episode. A few thoughts, a few tears and a whole lot of gratitude. 
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Mon, 01 Jul 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 722 Join Sonia for a quick birthday episode. A few thoughts, a few tears and a whole lot of gratitude. 
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 17. Showing Up As Your Authentic Self and Living Life Online with Krysten Wags (@krysten_wags) 17 17 Ep 17. Showing Up As Your Authentic Self and Living Life Online with Krysten Wags (@krysten_wags) full 423a3995-c60a-4c69-ae5b-21b9ae10affb https://share.transistor.fm/s/66e59ba9 Krysten Wags is a triple threat: Content Creator, Actor and Marketer. As a personality online she's your best friend and acts like it. Sonia interviews Krysten about her journey from Actor to Content Creator and how she ended up as the Associate Content Director at Laundry Service (an advertising agency). The episode touches on what happens from the agency perspective as well as the highs and lows of creating paid collabs when you also have a 9-to-5 job.

Connect and support Krysten on TikTok and Instagram.

Don't forget to check the @lipserviceworld Instagram for this week's giveaway!

Krysten's must-follows:
Toni Bravo
Jake Flemming

Colin & Samir Show - Adam Mosseri Interview
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Krysten Wags is a triple threat: Content Creator, Actor and Marketer. As a personality online she's your best friend and acts like it. Sonia interviews Krysten about her journey from Actor to Content Creator and how she ended up as the Associate Content Director at Laundry Service (an advertising agency). The episode touches on what happens from the agency perspective as well as the highs and lows of creating paid collabs when you also have a 9-to-5 job.

Connect and support Krysten on TikTok and Instagram.

Don't forget to check the @lipserviceworld Instagram for this week's giveaway!

Krysten's must-follows:
Toni Bravo
Jake Flemming

Colin & Samir Show - Adam Mosseri Interview
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 27 Jun 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 3175 Krysten Wags is a triple threat: Content Creator, Actor and Marketer. As a personality online she's your best friend and acts like it. Sonia interviews Krysten about her journey from Actor to Content Creator and how she ended up as the Associate Content Director at Laundry Service (an advertising agency). The episode touches on what happens from the agency perspective as well as the highs and lows of creating paid collabs when you also have a 9-to-5 job.

Connect and support Krysten on TikTok and Instagram.

Don't forget to check the @lipserviceworld Instagram for this week's giveaway!

Krysten's must-follows:
Toni Bravo
Jake Flemming

Colin & Samir Show - Adam Mosseri Interview
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 16. Five Questions with Kailey Waskall of @occupationbeauty & All About Spark Ads on the Creator Hotline 16 16 Ep 16. Five Questions with Kailey Waskall of @occupationbeauty & All About Spark Ads on the Creator Hotline full a0eab479-571b-4569-9877-9500eb3e41a3 https://share.transistor.fm/s/5b7dd80b Sonia interviews Kailey Waskall, an Occupational Therapist and Accessibility Consultant who marrier her love for beauty and passion for accessibility in her online persona, @occupationbeauty. Kailey discusses what she has learned on her creator journey and the investments she has made along the way. She discusses the challenges and fears around showing up online and not caring about what might be "cringe" to others. Kailey has her sights set on creating a more accessible beauty industry and is well on her way to achieving it.

Join us in the episode to hear about what it's like to be a creator with a such a specific niche and what goals she has for the future.
-- Follow Kailey on IG & TT to show her some love.

In this segment of Lipservice Creator Hotline, you'll get the 101 on Spark Ads. What are they? How do you charge for them? What do you need to know? If you are a creator on TikTok of ANY SIZE, you'll want to listen up to this important briefing on a frequently asked topic. Sonia dives in on the nitty gritty and you'll walk away feeling more confident should a brand ask for your Spark Code in the future. PS- Sonia's dog, Buddy, makes a snoring cameo in this segment ;)

Creators mentioned in Kailey's interview:
@s.andromedae
@radiantlygolden
@aprillockhart
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Sonia interviews Kailey Waskall, an Occupational Therapist and Accessibility Consultant who marrier her love for beauty and passion for accessibility in her online persona, @occupationbeauty. Kailey discusses what she has learned on her creator journey and the investments she has made along the way. She discusses the challenges and fears around showing up online and not caring about what might be "cringe" to others. Kailey has her sights set on creating a more accessible beauty industry and is well on her way to achieving it.

Join us in the episode to hear about what it's like to be a creator with a such a specific niche and what goals she has for the future.
-- Follow Kailey on IG & TT to show her some love.

In this segment of Lipservice Creator Hotline, you'll get the 101 on Spark Ads. What are they? How do you charge for them? What do you need to know? If you are a creator on TikTok of ANY SIZE, you'll want to listen up to this important briefing on a frequently asked topic. Sonia dives in on the nitty gritty and you'll walk away feeling more confident should a brand ask for your Spark Code in the future. PS- Sonia's dog, Buddy, makes a snoring cameo in this segment ;)

Creators mentioned in Kailey's interview:
@s.andromedae
@radiantlygolden
@aprillockhart
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 20 Jun 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 3036 Sonia interviews Kailey Waskall, an Occupational Therapist and Accessibility Consultant who marrier her love for beauty and passion for accessibility in her online persona, @occupationbeauty. Kailey discusses what she has learned on her creator journey and the investments she has made along the way. She discusses the challenges and fears around showing up online and not caring about what might be "cringe" to others. Kailey has her sights set on creating a more accessible beauty industry and is well on her way to achieving it.

Join us in the episode to hear about what it's like to be a creator with a such a specific niche and what goals she has for the future.
-- Follow Kailey on IG & TT to show her some love.

In this segment of Lipservice Creator Hotline, you'll get the 101 on Spark Ads. What are they? How do you charge for them? What do you need to know? If you are a creator on TikTok of ANY SIZE, you'll want to listen up to this important briefing on a frequently asked topic. Sonia dives in on the nitty gritty and you'll walk away feeling more confident should a brand ask for your Spark Code in the future. PS- Sonia's dog, Buddy, makes a snoring cameo in this segment ;)

Creators mentioned in Kailey's interview:
@s.andromedae
@radiantlygolden
@aprillockhart
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 15. From Creator to CEO, How Susan Yara Sees the Influencer Marketing Industry 15 15 Ep 15. From Creator to CEO, How Susan Yara Sees the Influencer Marketing Industry full f5725b5c-daee-422e-a0e1-9b8b219ac4b8 https://share.transistor.fm/s/35633434 Long-time content creator and Naturium Founder, Susan Yara joins Sonia in the episode where they look at things from a creator and brand perspective. The duo discuss imposter syndrome, consistency, what it takes to create content for 10+ years and what Naturium looks for in a partnership. 

If you’ve ever watched Susan’s content and wondered “how does she do it all!?” we address that too! Susan gives informative and straight shooting advice in this episode, you won’t want to miss a minute! 

Please support Susan and Naturium by following along on social media and subscribing to Susan’s YouTube Channel @MixedMakeup.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Long-time content creator and Naturium Founder, Susan Yara joins Sonia in the episode where they look at things from a creator and brand perspective. The duo discuss imposter syndrome, consistency, what it takes to create content for 10+ years and what Naturium looks for in a partnership. 

If you’ve ever watched Susan’s content and wondered “how does she do it all!?” we address that too! Susan gives informative and straight shooting advice in this episode, you won’t want to miss a minute! 

Please support Susan and Naturium by following along on social media and subscribing to Susan’s YouTube Channel @MixedMakeup.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 13 Jun 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 2870 Long-time content creator and Naturium Founder, Susan Yara joins Sonia in the episode where they look at things from a creator and brand perspective. The duo discuss imposter syndrome, consistency, what it takes to create content for 10+ years and what Naturium looks for in a partnership. 

If you’ve ever watched Susan’s content and wondered “how does she do it all!?” we address that too! Susan gives informative and straight shooting advice in this episode, you won’t want to miss a minute! 

Please support Susan and Naturium by following along on social media and subscribing to Susan’s YouTube Channel @MixedMakeup.

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 14. Five Questions with @ElenaDuqueBeauty and Lipservice Creator Hotline 14 14 Ep 14. Five Questions with @ElenaDuqueBeauty and Lipservice Creator Hotline full fe14a560-ad28-4a48-a9b4-2e52cd324db5 https://share.transistor.fm/s/d6cec0ba Sonia chats with Elena Duque, an Esthetician & TV beauty expert as well as someone who has been on QVC, NBC and CBS. She took her experience in skincare and social media to TikTok during the pandemic then parlayed that into hosting and TV segments. Elena walks us through her journey on TikTok and what it takes to produce a TikTok segment. We discuss TikTok Shop, being 'early' to TikTok and what it's like to lose motivation as a creator.

Elena's favorite follows:
Erin Parsons
Painted By Spencer
Erin Dugan Jurchak

In the second part of the segment, the lipservice creator hotline is open! Sonia answers two listener questions:
1. How can I plan my content and pitching around the "beauty calendar"?
2. What's the appropriate way to disclose a gifted partnership with a third party marketplace?

Want to have your question answered on the creator hotline? Join lipservice world on Geneva and drop your question in the chat! It's that easy (and free!). 
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Sonia chats with Elena Duque, an Esthetician & TV beauty expert as well as someone who has been on QVC, NBC and CBS. She took her experience in skincare and social media to TikTok during the pandemic then parlayed that into hosting and TV segments. Elena walks us through her journey on TikTok and what it takes to produce a TikTok segment. We discuss TikTok Shop, being 'early' to TikTok and what it's like to lose motivation as a creator.

Elena's favorite follows:
Erin Parsons
Painted By Spencer
Erin Dugan Jurchak

In the second part of the segment, the lipservice creator hotline is open! Sonia answers two listener questions:
1. How can I plan my content and pitching around the "beauty calendar"?
2. What's the appropriate way to disclose a gifted partnership with a third party marketplace?

Want to have your question answered on the creator hotline? Join lipservice world on Geneva and drop your question in the chat! It's that easy (and free!). 
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 06 Jun 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 2287 Sonia chats with Elena Duque, an Esthetician & TV beauty expert as well as someone who has been on QVC, NBC and CBS. She took her experience in skincare and social media to TikTok during the pandemic then parlayed that into hosting and TV segments. Elena walks us through her journey on TikTok and what it takes to produce a TikTok segment. We discuss TikTok Shop, being 'early' to TikTok and what it's like to lose motivation as a creator.

Elena's favorite follows:
Erin Parsons
Painted By Spencer
Erin Dugan Jurchak

In the second part of the segment, the lipservice creator hotline is open! Sonia answers two listener questions:
1. How can I plan my content and pitching around the "beauty calendar"?
2. What's the appropriate way to disclose a gifted partnership with a third party marketplace?

Want to have your question answered on the creator hotline? Join lipservice world on Geneva and drop your question in the chat! It's that easy (and free!). 
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 13. How To Roll With The Punches and Evolve As A Content Creator with Brand Marketing Specialist, Evelyn Brown 13 13 Ep 13. How To Roll With The Punches and Evolve As A Content Creator with Brand Marketing Specialist, Evelyn Brown full 2d5790b5-28e9-4216-999b-2ef58d4a855e https://share.transistor.fm/s/5fee6670 After getting her influencer marketing start at Ulta Beauty and launching the first Ulta Beauty Collective, Evelyn has gone on to do great things on the brand and creator side of the influencer marketing industry. Sonia interviews Evelyn about her experience and thoughts on what it takes to "make it" as a creator as well as some of the behind-the-scenes facts and figures of what goes into the Ulta Beauty Collective program.

If you find Evelyn's perspective refreshing, don't forget to connect with her directly on Instagram or LinkedIn

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> After getting her influencer marketing start at Ulta Beauty and launching the first Ulta Beauty Collective, Evelyn has gone on to do great things on the brand and creator side of the influencer marketing industry. Sonia interviews Evelyn about her experience and thoughts on what it takes to "make it" as a creator as well as some of the behind-the-scenes facts and figures of what goes into the Ulta Beauty Collective program.

If you find Evelyn's perspective refreshing, don't forget to connect with her directly on Instagram or LinkedIn

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 30 May 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 2413 After getting her influencer marketing start at Ulta Beauty and launching the first Ulta Beauty Collective, Evelyn has gone on to do great things on the brand and creator side of the influencer marketing industry. Sonia interviews Evelyn about her experience and thoughts on what it takes to "make it" as a creator as well as some of the behind-the-scenes facts and figures of what goes into the Ulta Beauty Collective program.

If you find Evelyn's perspective refreshing, don't forget to connect with her directly on Instagram or LinkedIn

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 12. Carving Out A Niche After 30 Years in Beauty With Leah Hundsness of Maxine’s Revenge 12 12 Ep 12. Carving Out A Niche After 30 Years in Beauty With Leah Hundsness of Maxine’s Revenge full d0e18a10-bb06-46b6-824d-cd53af6e6e92 https://share.transistor.fm/s/ebc8309e After working in the beauty industry for 30 years, Leah was ready to create something “for us, by us” and dove into formulating a concealer specifically for beauty-lovers 40+. Shortly after, Maxine’s Revenge was born (and named by her TikTok followers!) Leah embraced TikTok as a Founder, Creator & Sales person, selling out her stock (with help from influencers!) quickly and building her brand in public for her now 29K followers.

In this episode, Sonia helps Leah tell her story of creating Maxine's Revenge, building marketing around a specific niche and her adoration for beauty content creators. Leah sheds a new light on details regarding how much money, time and energy is required to launch a brand. This conversation turns to so many gems surrounding influencer and affiliate marketing (30:00 mark) and will leave you with a new-found respect for independent beauty brands like Maxine's Revenge.

To support Leah & Maxine's Revenge, please follow on TikTok and IG and shop the product on maxinesrevenge.com
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> After working in the beauty industry for 30 years, Leah was ready to create something “for us, by us” and dove into formulating a concealer specifically for beauty-lovers 40+. Shortly after, Maxine’s Revenge was born (and named by her TikTok followers!) Leah embraced TikTok as a Founder, Creator & Sales person, selling out her stock (with help from influencers!) quickly and building her brand in public for her now 29K followers.

In this episode, Sonia helps Leah tell her story of creating Maxine's Revenge, building marketing around a specific niche and her adoration for beauty content creators. Leah sheds a new light on details regarding how much money, time and energy is required to launch a brand. This conversation turns to so many gems surrounding influencer and affiliate marketing (30:00 mark) and will leave you with a new-found respect for independent beauty brands like Maxine's Revenge.

To support Leah & Maxine's Revenge, please follow on TikTok and IG and shop the product on maxinesrevenge.com
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 23 May 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 3416 After working in the beauty industry for 30 years, Leah was ready to create something “for us, by us” and dove into formulating a concealer specifically for beauty-lovers 40+. Shortly after, Maxine’s Revenge was born (and named by her TikTok followers!) Leah embraced TikTok as a Founder, Creator & Sales person, selling out her stock (with help from influencers!) quickly and building her brand in public for her now 29K followers.

In this episode, Sonia helps Leah tell her story of creating Maxine's Revenge, building marketing around a specific niche and her adoration for beauty content creators. Leah sheds a new light on details regarding how much money, time and energy is required to launch a brand. This conversation turns to so many gems surrounding influencer and affiliate marketing (30:00 mark) and will leave you with a new-found respect for independent beauty brands like Maxine's Revenge.

To support Leah & Maxine's Revenge, please follow on TikTok and IG and shop the product on maxinesrevenge.com
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 11. Behind the Curtain of Beauty Brand Marketing with Diane Saw 11 11 Ep 11. Behind the Curtain of Beauty Brand Marketing with Diane Saw full b857088f-db81-4369-8d15-0aafbf4c0d28 https://share.transistor.fm/s/dbda5e43 Sonia sits down with Diane Saw, the Global Director of Brand Marketing at Violette_FR. One of beauty industry’s fastest growing brands and a brand name on countless beauty creator wish lists right now.

Diane walks us through her experience in advertising and marketing and how she landed this dream role as well as some of the details behind creator strategy at this effortless brand. If getting noticed and gifted by a brand like Violette_FR is on your wishlist, take notes! Diane gives key tips for what gets her attention as well as some of the platforms and techniques she and her team use to propel success.

Connect with Diane on IG and LinkedIn

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Sonia sits down with Diane Saw, the Global Director of Brand Marketing at Violette_FR. One of beauty industry’s fastest growing brands and a brand name on countless beauty creator wish lists right now.

Diane walks us through her experience in advertising and marketing and how she landed this dream role as well as some of the details behind creator strategy at this effortless brand. If getting noticed and gifted by a brand like Violette_FR is on your wishlist, take notes! Diane gives key tips for what gets her attention as well as some of the platforms and techniques she and her team use to propel success.

Connect with Diane on IG and LinkedIn

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 09 May 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 2744 Sonia sits down with Diane Saw, the Global Director of Brand Marketing at Violette_FR. One of beauty industry’s fastest growing brands and a brand name on countless beauty creator wish lists right now.

Diane walks us through her experience in advertising and marketing and how she landed this dream role as well as some of the details behind creator strategy at this effortless brand. If getting noticed and gifted by a brand like Violette_FR is on your wishlist, take notes! Diane gives key tips for what gets her attention as well as some of the platforms and techniques she and her team use to propel success.

Connect with Diane on IG and LinkedIn

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 10. The Year Of ‘Yes’ With Over 50 Beauty Creator Cherie @seaswan6 10 10 Ep 10. The Year Of ‘Yes’ With Over 50 Beauty Creator Cherie @seaswan6 full e603635d-38c4-428c-b461-cc6f2870f23e https://share.transistor.fm/s/29f5cc7a The creator journey can start anywhere at any age. For our guest this week, the journey started in her 50’s with a push from her teenage daughters. Sonia interviews Cherie Seaswan, a later in life creator who is bringing a bit of spice to the makeup over 50 content conversation.

Cherie shares how she stumbled into content creation and her current motto for her “Year of Yes” which has recently led her to opportunities modeling as the face of a skincare brand and featured on Good Morning America.

Follow Cherie on TikTok as she helps redefine the beauty conversation for women over 50. 

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> The creator journey can start anywhere at any age. For our guest this week, the journey started in her 50’s with a push from her teenage daughters. Sonia interviews Cherie Seaswan, a later in life creator who is bringing a bit of spice to the makeup over 50 content conversation.

Cherie shares how she stumbled into content creation and her current motto for her “Year of Yes” which has recently led her to opportunities modeling as the face of a skincare brand and featured on Good Morning America.

Follow Cherie on TikTok as she helps redefine the beauty conversation for women over 50. 

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 02 May 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 2362 The creator journey can start anywhere at any age. For our guest this week, the journey started in her 50’s with a push from her teenage daughters. Sonia interviews Cherie Seaswan, a later in life creator who is bringing a bit of spice to the makeup over 50 content conversation.

Cherie shares how she stumbled into content creation and her current motto for her “Year of Yes” which has recently led her to opportunities modeling as the face of a skincare brand and featured on Good Morning America.

Follow Cherie on TikTok as she helps redefine the beauty conversation for women over 50. 

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 9. Identifying Self-Sabotage & Accepting Opportunities That Feel Out Of Reach with Ehlie Luna 9 9 Ep 9. Identifying Self-Sabotage & Accepting Opportunities That Feel Out Of Reach with Ehlie Luna full 70c41856-61bd-46c0-a7c7-6d583ebef5ed https://share.transistor.fm/s/f42680c1 Meet Ehlie Luna, a professional makeup artist, singer and creator who has gone from playing with her Mother's makeup to becoming the face of Milk makeup's new Jelly Tint. Learn more about her journey as a creative, what her initial reaction was to the invite from Milk and how she thinks about creativity and content creation in a unique and beautiful way.

This episode is sure to leave you inspired to go to the event, accept the offer and try something new with your content! Sonia left feeling excited about creating and she knows you will too.

Follow Ehlie Luna on IG and TT and watch one of her epic song tutorials here: https://www.tiktok.com/@ehlieluna/video/7293293346494172459 

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Meet Ehlie Luna, a professional makeup artist, singer and creator who has gone from playing with her Mother's makeup to becoming the face of Milk makeup's new Jelly Tint. Learn more about her journey as a creative, what her initial reaction was to the invite from Milk and how she thinks about creativity and content creation in a unique and beautiful way.

This episode is sure to leave you inspired to go to the event, accept the offer and try something new with your content! Sonia left feeling excited about creating and she knows you will too.

Follow Ehlie Luna on IG and TT and watch one of her epic song tutorials here: https://www.tiktok.com/@ehlieluna/video/7293293346494172459 

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 25 Apr 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 2669 Meet Ehlie Luna, a professional makeup artist, singer and creator who has gone from playing with her Mother's makeup to becoming the face of Milk makeup's new Jelly Tint. Learn more about her journey as a creative, what her initial reaction was to the invite from Milk and how she thinks about creativity and content creation in a unique and beautiful way.

This episode is sure to leave you inspired to go to the event, accept the offer and try something new with your content! Sonia left feeling excited about creating and she knows you will too.

Follow Ehlie Luna on IG and TT and watch one of her epic song tutorials here: https://www.tiktok.com/@ehlieluna/video/7293293346494172459 

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 8. Lipservice Creator Hotline and 5 Questions with Amanda Suarse 8 8 Ep 8. Lipservice Creator Hotline and 5 Questions with Amanda Suarse full af626bc0-dfc5-4070-8ad4-1d83a9010f3b https://share.transistor.fm/s/d9588350 Join Sonia for a new series where she answers community questions in her "Lipservice Creator Hotline" segment. In this episode she answers questions from @dermagals and @itsamandasuarse regarding media kits and finding inspiration to post. Submitting questions is a special perk for the lipservice world community on Geneva and the Broadcast Channel, see info on how to join below!

In addition, Sonia interviews micro-creator, Amanda Suarse about her journey as a creator with 2,000 followers on Instagram and 4,000 followers on TikTok, we dive in on what this beauty creator is doing to show up more effectively as a beauty content creator.

Follow Amanda on Instagram and TikTok
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Join Sonia for a new series where she answers community questions in her "Lipservice Creator Hotline" segment. In this episode she answers questions from @dermagals and @itsamandasuarse regarding media kits and finding inspiration to post. Submitting questions is a special perk for the lipservice world community on Geneva and the Broadcast Channel, see info on how to join below!

In addition, Sonia interviews micro-creator, Amanda Suarse about her journey as a creator with 2,000 followers on Instagram and 4,000 followers on TikTok, we dive in on what this beauty creator is doing to show up more effectively as a beauty content creator.

Follow Amanda on Instagram and TikTok
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 18 Apr 2024 03:00:00 -0700 Sonia Elyss Sonia Elyss 1513 Join Sonia for a new series where she answers community questions in her "Lipservice Creator Hotline" segment. In this episode she answers questions from @dermagals and @itsamandasuarse regarding media kits and finding inspiration to post. Submitting questions is a special perk for the lipservice world community on Geneva and the Broadcast Channel, see info on how to join below!

In addition, Sonia interviews micro-creator, Amanda Suarse about her journey as a creator with 2,000 followers on Instagram and 4,000 followers on TikTok, we dive in on what this beauty creator is doing to show up more effectively as a beauty content creator.

Follow Amanda on Instagram and TikTok
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 7. How Showing Up on Twitter and Being Authentic Got Karol Rodriguez A Start With Maybelline 7 7 Ep 7. How Showing Up on Twitter and Being Authentic Got Karol Rodriguez A Start With Maybelline full 9fde42bc-3b92-43bd-abb9-c85cd8ebbfb0 https://share.transistor.fm/s/a98bd69a Sonia and Karol sit down for a chat about how Karol Rodriguez became @karolskorner. What the organic journey from College kid to Professional MUA has looked like for Karol and what it's like to get personal, carve out boundaries, connect with brands and create deep connections online.

Karol is a professional makeup artist and creator in NYC navigating the intersection of professionalism meets authenticity online. If you have ever wondered "What if a brand sees this?" before hitting post, you have a lot in common with Karol. Pull up a chair and your makeup bag (Karol goes through theirs) while Sonia helps tell this unique and vulnerable story.

Follow Karol on Instagram and TikTok

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Sonia and Karol sit down for a chat about how Karol Rodriguez became @karolskorner. What the organic journey from College kid to Professional MUA has looked like for Karol and what it's like to get personal, carve out boundaries, connect with brands and create deep connections online.

Karol is a professional makeup artist and creator in NYC navigating the intersection of professionalism meets authenticity online. If you have ever wondered "What if a brand sees this?" before hitting post, you have a lot in common with Karol. Pull up a chair and your makeup bag (Karol goes through theirs) while Sonia helps tell this unique and vulnerable story.

Follow Karol on Instagram and TikTok

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 11 Apr 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 3385 Sonia and Karol sit down for a chat about how Karol Rodriguez became @karolskorner. What the organic journey from College kid to Professional MUA has looked like for Karol and what it's like to get personal, carve out boundaries, connect with brands and create deep connections online.

Karol is a professional makeup artist and creator in NYC navigating the intersection of professionalism meets authenticity online. If you have ever wondered "What if a brand sees this?" before hitting post, you have a lot in common with Karol. Pull up a chair and your makeup bag (Karol goes through theirs) while Sonia helps tell this unique and vulnerable story.

Follow Karol on Instagram and TikTok

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 6. "Your Why, Has to Be Bigger Than You" How Michelle Spieler Keeps Showing Up Despite Dwindling Deals For Mature Beauty Creators 6 6 Ep 6. "Your Why, Has to Be Bigger Than You" How Michelle Spieler Keeps Showing Up Despite Dwindling Deals For Mature Beauty Creators full 90499cc8-7762-44b7-9e33-726d5c20fa27 https://share.transistor.fm/s/62cacb83 We're back with another episode featuring Michelle Spieler, a mature beauty creator who just launched a product collab with MOB beauty. As a follow up to our first episode together (listen here to catch up), Sonia dives in deeper on Michelle's weekly posting schedule, which platform she is finding significant growth on, the "state of the union" for mature beauty creators and her monetizing strategy.

As always Michelle brings tons of value and inspiration for beauty creators of any age.

Shop Michelle's Collab with MOB beauty Here.
Follow Michelle on IG, TT & Subscribe on YouTube (she is so close to 100K!)
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> We're back with another episode featuring Michelle Spieler, a mature beauty creator who just launched a product collab with MOB beauty. As a follow up to our first episode together (listen here to catch up), Sonia dives in deeper on Michelle's weekly posting schedule, which platform she is finding significant growth on, the "state of the union" for mature beauty creators and her monetizing strategy.

As always Michelle brings tons of value and inspiration for beauty creators of any age.

Shop Michelle's Collab with MOB beauty Here.
Follow Michelle on IG, TT & Subscribe on YouTube (she is so close to 100K!)
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> Thu, 04 Apr 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 2524 We're back with another episode featuring Michelle Spieler, a mature beauty creator who just launched a product collab with MOB beauty. As a follow up to our first episode together (listen here to catch up), Sonia dives in deeper on Michelle's weekly posting schedule, which platform she is finding significant growth on, the "state of the union" for mature beauty creators and her monetizing strategy.

As always Michelle brings tons of value and inspiration for beauty creators of any age.

Shop Michelle's Collab with MOB beauty Here.
Follow Michelle on IG, TT & Subscribe on YouTube (she is so close to 100K!)
—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok


Join lipservice world, the free community helping beauty creators connect and elevate.


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 5. A Decade Of Influencer Marketing With Beauty Executive, Eileen Dautruche 5 5 Ep 5. A Decade Of Influencer Marketing With Beauty Executive, Eileen Dautruche full 1c0725a3-9522-427f-844f-28b159c87ff0 https://share.transistor.fm/s/a338144d Join Sonia in interviewing Eileen Dautruche, a Beauty Executive, Digital Marketing Expert and early (2008) Blogger/Influencer. Eileen started her career as a 19 year old blogger and now she works at one of the most sought-after beauty brands in the world (Bobbi Brown!).

Sonia asks Eileen about her career journey and the evolution of the beauty influencer over the past 10 years. Additionally the two dive into some of the biggest mistakes they are seeing today's creators make when interacting with brands and call out their gold standard content creators (spoiler: Jackie Aina and Chriselle Lim).

Connect with Eileen on Linked In: https://www.linkedin.com/in/eileendautruche/ 

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> Join Sonia in interviewing Eileen Dautruche, a Beauty Executive, Digital Marketing Expert and early (2008) Blogger/Influencer. Eileen started her career as a 19 year old blogger and now she works at one of the most sought-after beauty brands in the world (Bobbi Brown!).

Sonia asks Eileen about her career journey and the evolution of the beauty influencer over the past 10 years. Additionally the two dive into some of the biggest mistakes they are seeing today's creators make when interacting with brands and call out their gold standard content creators (spoiler: Jackie Aina and Chriselle Lim).

Connect with Eileen on Linked In: https://www.linkedin.com/in/eileendautruche/ 

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> Thu, 28 Mar 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 2579 Join Sonia in interviewing Eileen Dautruche, a Beauty Executive, Digital Marketing Expert and early (2008) Blogger/Influencer. Eileen started her career as a 19 year old blogger and now she works at one of the most sought-after beauty brands in the world (Bobbi Brown!).

Sonia asks Eileen about her career journey and the evolution of the beauty influencer over the past 10 years. Additionally the two dive into some of the biggest mistakes they are seeing today's creators make when interacting with brands and call out their gold standard content creators (spoiler: Jackie Aina and Chriselle Lim).

Connect with Eileen on Linked In: https://www.linkedin.com/in/eileendautruche/ 

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 4. How To Invest In Yourself and Never Cold Pitch Again With @KBousq 4 4 Ep 4. How To Invest In Yourself and Never Cold Pitch Again With @KBousq full 7661361c-e23d-4b06-8255-9eb50347a7a8 https://share.transistor.fm/s/b5161305 In this juicy episode, Sonia interviews Kristen Bousque, a creator coach and anti-pitch champion, the founder of Soulcial Suite and someone who has worked in the creator economy for years. Curious about what to charge? How to connect with brands? What you should invest in your journey? This episode is for you!

Stick around for the entire episode because Sonia and Kristen list the price tag for what they are investing in as well as dish about times they invested and it failed (yikes!).

Learn more about Soulcial Suite:
https://www.yoursoulcialmate.com/membership
Follow Kristen: https://www.instagram.com/kbousq?igsh=MWRwZWNpNGRlcmY3Mw==

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> In this juicy episode, Sonia interviews Kristen Bousque, a creator coach and anti-pitch champion, the founder of Soulcial Suite and someone who has worked in the creator economy for years. Curious about what to charge? How to connect with brands? What you should invest in your journey? This episode is for you!

Stick around for the entire episode because Sonia and Kristen list the price tag for what they are investing in as well as dish about times they invested and it failed (yikes!).

Learn more about Soulcial Suite:
https://www.yoursoulcialmate.com/membership
Follow Kristen: https://www.instagram.com/kbousq?igsh=MWRwZWNpNGRlcmY3Mw==

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> Fri, 22 Mar 2024 09:54:45 -0700 Sonia Elyss Sonia Elyss 2642 In this juicy episode, Sonia interviews Kristen Bousque, a creator coach and anti-pitch champion, the founder of Soulcial Suite and someone who has worked in the creator economy for years. Curious about what to charge? How to connect with brands? What you should invest in your journey? This episode is for you!

Stick around for the entire episode because Sonia and Kristen list the price tag for what they are investing in as well as dish about times they invested and it failed (yikes!).

Learn more about Soulcial Suite:
https://www.yoursoulcialmate.com/membership
Follow Kristen: https://www.instagram.com/kbousq?igsh=MWRwZWNpNGRlcmY3Mw==

—

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 3. Applying to the Ulta Beauty Collective? Kevin Lee Tells Us What Really Happens as Part of the UB Collective 3 3 Ep 3. Applying to the Ulta Beauty Collective? Kevin Lee Tells Us What Really Happens as Part of the UB Collective full 451dbb00-a5f7-4bb8-bf7b-7635b18226f4 https://share.transistor.fm/s/9c95ee8b Join Sonia while she chats with recent Ulta Beauty Collective member Kevin Lee. We talk about what the experience has done for him as a Creator personally and professionally as well as his number 1 takeaway after a year of mentorship with one of the beauty industry's biggest retailers.

Kevin has one of the smallest follower counts of the current creators in the UB Collective but that didn't stop him from taking every opportunity that came his way. We discuss his top tips for applying to UB Collective as well as what has fueled him and his growth this year. If you're applying to the Ulta Beauty Collective this year or plan to in the years to come, you can't miss what Kevin has to say!

Find Kevin:
IG: https://www.instagram.com/simpleekevin/
TikTok: https://www.tiktok.com/@simpleekevin
YouTube: https://www.youtube.com/@simpleekevin

Apply to Ulta Beauty Collective: https://ubcollective.com/

Join the Q2 Goals & Planning event on 3/27 @ 7-9pm EST by sending a DM to @sonia.elyss on IG. All are welcome!
--

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> Join Sonia while she chats with recent Ulta Beauty Collective member Kevin Lee. We talk about what the experience has done for him as a Creator personally and professionally as well as his number 1 takeaway after a year of mentorship with one of the beauty industry's biggest retailers.

Kevin has one of the smallest follower counts of the current creators in the UB Collective but that didn't stop him from taking every opportunity that came his way. We discuss his top tips for applying to UB Collective as well as what has fueled him and his growth this year. If you're applying to the Ulta Beauty Collective this year or plan to in the years to come, you can't miss what Kevin has to say!

Find Kevin:
IG: https://www.instagram.com/simpleekevin/
TikTok: https://www.tiktok.com/@simpleekevin
YouTube: https://www.youtube.com/@simpleekevin

Apply to Ulta Beauty Collective: https://ubcollective.com/

Join the Q2 Goals & Planning event on 3/27 @ 7-9pm EST by sending a DM to @sonia.elyss on IG. All are welcome!
--

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> Thu, 14 Mar 2024 01:00:00 -0700 Sonia Elyss Sonia Elyss 3044 Join Sonia while she chats with recent Ulta Beauty Collective member Kevin Lee. We talk about what the experience has done for him as a Creator personally and professionally as well as his number 1 takeaway after a year of mentorship with one of the beauty industry's biggest retailers.

Kevin has one of the smallest follower counts of the current creators in the UB Collective but that didn't stop him from taking every opportunity that came his way. We discuss his top tips for applying to UB Collective as well as what has fueled him and his growth this year. If you're applying to the Ulta Beauty Collective this year or plan to in the years to come, you can't miss what Kevin has to say!

Find Kevin:
IG: https://www.instagram.com/simpleekevin/
TikTok: https://www.tiktok.com/@simpleekevin
YouTube: https://www.youtube.com/@simpleekevin

Apply to Ulta Beauty Collective: https://ubcollective.com/

Join the Q2 Goals & Planning event on 3/27 @ 7-9pm EST by sending a DM to @sonia.elyss on IG. All are welcome!
--

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 2. Predicting Beauty Industry Trends with Addison Cain of SPATE NYC 2 2 Ep 2. Predicting Beauty Industry Trends with Addison Cain of SPATE NYC full d28a4467-bc43-4699-a6d0-12348ef874ad https://share.transistor.fm/s/066292aa If you’re curious about how trends grow and evolve in the beauty industry, this episode is for you. Join Sonia as she interviews Addison Cain, a trend forecaster for SPATE NYC.

In this episode, we talk about how TikTok impacts the trend lifecycle, 2024 predictions for the beauty industry, and some of our favorite trend observations in the right now.

Instagram: @addisoncain

Spate IG and TikTok: @spatenyc

Addison’s must-follow accounts:
Trendmood1

Jude Chao

Perfume Haiku

Joseph Colbourne

Getty Images Fan Club

Carla Rockmore

Check the Tag

Blanca Miro

The Lipstick Lesbians


--

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> If you’re curious about how trends grow and evolve in the beauty industry, this episode is for you. Join Sonia as she interviews Addison Cain, a trend forecaster for SPATE NYC.

In this episode, we talk about how TikTok impacts the trend lifecycle, 2024 predictions for the beauty industry, and some of our favorite trend observations in the right now.

Instagram: @addisoncain

Spate IG and TikTok: @spatenyc

Addison’s must-follow accounts:
Trendmood1

Jude Chao

Perfume Haiku

Joseph Colbourne

Getty Images Fan Club

Carla Rockmore

Check the Tag

Blanca Miro

The Lipstick Lesbians


--

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> Thu, 07 Mar 2024 01:00:00 -0800 Sonia Elyss Sonia Elyss 2409 If you’re curious about how trends grow and evolve in the beauty industry, this episode is for you. Join Sonia as she interviews Addison Cain, a trend forecaster for SPATE NYC.

In this episode, we talk about how TikTok impacts the trend lifecycle, 2024 predictions for the beauty industry, and some of our favorite trend observations in the right now.

Instagram: @addisoncain

Spate IG and TikTok: @spatenyc

Addison’s must-follow accounts:
Trendmood1

Jude Chao

Perfume Haiku

Joseph Colbourne

Getty Images Fan Club

Carla Rockmore

Check the Tag

Blanca Miro

The Lipstick Lesbians


--

If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Ep 1. How To Get On the PR List (And Stay There) with Tyler Williams, Founder of Nouveau Communications 1 1 Ep 1. How To Get On the PR List (And Stay There) with Tyler Williams, Founder of Nouveau Communications full 008b9291-ecc2-43f7-98a0-360021d112ae https://share.transistor.fm/s/8cdf96aa Curious how to get on the PR list of one of New York’s fastest growing beauty communications agencies!? You’re going to need to listen to this episode. 

Sonia interviews Tyler Williams, the Founder of Nouveau Communications, a boutique beauty communications firm representing some of social media’s favorite brands including Salwa Petersen, Andrew Fitzsimons Hair, Medik8, CTZN cosmetics and many more. 

Tyler talks us through how he built Nouveau, how his team sources Creators for gifting and events and his stand-out advice for how to get re-hired for multiple campaigns. 


-- 


If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> Curious how to get on the PR list of one of New York’s fastest growing beauty communications agencies!? You’re going to need to listen to this episode. 

Sonia interviews Tyler Williams, the Founder of Nouveau Communications, a boutique beauty communications firm representing some of social media’s favorite brands including Salwa Petersen, Andrew Fitzsimons Hair, Medik8, CTZN cosmetics and many more. 

Tyler talks us through how he built Nouveau, how his team sources Creators for gifting and events and his stand-out advice for how to get re-hired for multiple campaigns. 


-- 


If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> Thu, 29 Feb 2024 01:00:00 -0800 Sonia Elyss Sonia Elyss 2472 Curious how to get on the PR list of one of New York’s fastest growing beauty communications agencies!? You’re going to need to listen to this episode. 

Sonia interviews Tyler Williams, the Founder of Nouveau Communications, a boutique beauty communications firm representing some of social media’s favorite brands including Salwa Petersen, Andrew Fitzsimons Hair, Medik8, CTZN cosmetics and many more. 

Tyler talks us through how he built Nouveau, how his team sources Creators for gifting and events and his stand-out advice for how to get re-hired for multiple campaigns. 


-- 


If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Refresh Episode: Becoming A Creator After 40 With Michelle Spieler & Tips For Creators At Any Age Refresh Episode: Becoming A Creator After 40 With Michelle Spieler & Tips For Creators At Any Age bonus ebcfd966-bed3-4b11-89c9-7e9f49ccd21f https://share.transistor.fm/s/7766b8b8 Let's revisit one of Sonia's favorite interviews with a popular beauty creator. Take out your pen and paper because this one is full of hot tips and mindset gut checks.

Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the Brands that reach out to them.

--

Find Michelle:
https://www.instagram.com/themichellespieler/?hl=en
https://www.youtube.com/channel/UCJXkeTS8KCNgrkty6QxpQ8Q

-- 


If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> Let's revisit one of Sonia's favorite interviews with a popular beauty creator. Take out your pen and paper because this one is full of hot tips and mindset gut checks.

Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the Brands that reach out to them.

--

Find Michelle:
https://www.instagram.com/themichellespieler/?hl=en
https://www.youtube.com/channel/UCJXkeTS8KCNgrkty6QxpQ8Q

-- 


If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> Thu, 22 Feb 2024 01:00:00 -0800 Sonia Elyss Sonia Elyss 2153 Let's revisit one of Sonia's favorite interviews with a popular beauty creator. Take out your pen and paper because this one is full of hot tips and mindset gut checks.

Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the Brands that reach out to them.

--

Find Michelle:
https://www.instagram.com/themichellespieler/?hl=en
https://www.youtube.com/channel/UCJXkeTS8KCNgrkty6QxpQ8Q

-- 


If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Refresh Episode: How to Avoid Reshoots and Achieve Recurring Partnerships Refresh Episode: How to Avoid Reshoots and Achieve Recurring Partnerships bonus 421996fe-11ed-4a3c-83e5-6de7efdb5764 https://share.transistor.fm/s/040b0703 Countdown to the official launch of lipservice the podcast is on! We revisit one of Sonia's favorite episodes from Brand Meet Creator to get you excited for what's to come! 
In this episode, Sonia uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking to get a leg up on being rehired after their next partnership.

-- 


If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> Countdown to the official launch of lipservice the podcast is on! We revisit one of Sonia's favorite episodes from Brand Meet Creator to get you excited for what's to come! 
In this episode, Sonia uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking to get a leg up on being rehired after their next partnership.

-- 


If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> Tue, 20 Feb 2024 02:00:00 -0800 Sonia Elyss Sonia Elyss 1944 Countdown to the official launch of lipservice the podcast is on! We revisit one of Sonia's favorite episodes from Brand Meet Creator to get you excited for what's to come! 
In this episode, Sonia uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking to get a leg up on being rehired after their next partnership.

-- 


If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No Welcome to lipservice Welcome to lipservice trailer 56c1930a-abb2-4e16-a4ad-3798aaf54b9e https://share.transistor.fm/s/70a8cd93 Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. 


In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep.

- - 


If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. 


In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep.

- - 


If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> Tue, 13 Feb 2024 18:05:36 -0800 Sonia Elyss Sonia Elyss 341 Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. 


In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep.

- - 


If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss


Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 


Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

]]> beauty, influencer marketing, creator economy, makeup, fashion, No