Like, Click, Share Transistor (https://transistor.fm) https://feeds.transistor.fm/like-click-share Join Darren and Gemma - two marketers, in this relaxed discussion about the latest big topics in marketing with practical advice about how you can grow and build your business. Message us with your marketing challenges and if you'd like to appear on the podcast as a guest. © 2025 Darren Winter dc508d63-6adc-57dc-b05b-3dda3989748f no en Wed, 23 Jul 2025 15:34:16 +0100 Tue, 02 Dec 2025 22:29:12 +0000 https://www.ducodigital.com https://img.transistor.fm/0KOnXqBmREN__rBbOm0EPAp5nCEb21zVD_FqH5ASVEo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE5ODk5LzE2MTcy/MDU3MDgtYXJ0d29y/ay5qcGc.jpg Like, Click, Share https://www.ducodigital.com episodic Darren Winter Join Darren and Gemma - two marketers, in this relaxed discussion about the latest big topics in marketing with practical advice about how you can grow and build your business. Message us with your marketing challenges and if you'd like to appear on the podcast as a guest. Join Darren and Gemma - two marketers, in this relaxed discussion about the latest big topics in marketing with practical advice about how you can grow and build your business. marketing, digital marketing, business, sales, starting a business, business hacks, social media, websites, entrepreneur, tech, artificial intelligence, skills, career, self development, artificial intelligence, ai, machine learning Darren Winter No No Google Search Engine Changes, GA4, AI for Marketers 2 2 8 8 Google Search Engine Changes, GA4, AI for Marketers full 7f75717d-2a98-4da1-a0c6-30b5be8aef29 https://share.transistor.fm/s/b42e6ceb Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT. 

 

We hope you enjoy this podcast; if you have any comments or would like to appear on a future podcast, please email us.

 

         Search Engine Land

If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram.

]]> Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT. 

 

We hope you enjoy this podcast; if you have any comments or would like to appear on a future podcast, please email us.

 

         Search Engine Land

If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram.

]]> Mon, 07 Aug 2023 06:00:00 +0100 Darren Winter Darren Winter 1702 Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT. 

 

We hope you enjoy this podcast; if you have any comments or would like to appear on a future podcast, please email us.

 

         Search Engine Land

If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram.

]]> Google Search Engine Marketing, Search Engine Marketing, SEM, GA4, AI for marketers, Artificial Intelligence, Digital Marketing, Marketing, Websites, SEO, Website traffic, marketing strategy No Managing Self-Confidence and Imposter Syndrome in Business 2 2 7 7 Managing Self-Confidence and Imposter Syndrome in Business full d12d241f-40f2-44cb-b82c-f71fe653b34d https://share.transistor.fm/s/3a491fe1 From time to time, many of us will find ourselves in situations which might make us question ourselves. Sometimes this self-questioning can spread fast and lead to other issues such as anxiety. In our discussion today, we share our own experiences of how we have dealt with lacking in self-confidence and imposter syndrome. 

There are two excellent links below which offer some great advice:


https://www.verywellmind.com/imposter-syndrome-and-social-anxiety-disorder-4156469

https://www.verywellmind.com/are-you-an-overachiever-4580606


If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram.

]]> From time to time, many of us will find ourselves in situations which might make us question ourselves. Sometimes this self-questioning can spread fast and lead to other issues such as anxiety. In our discussion today, we share our own experiences of how we have dealt with lacking in self-confidence and imposter syndrome. 

There are two excellent links below which offer some great advice:


https://www.verywellmind.com/imposter-syndrome-and-social-anxiety-disorder-4156469

https://www.verywellmind.com/are-you-an-overachiever-4580606


If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram.

]]> Mon, 24 Jul 2023 15:57:50 +0100 Darren Winter Darren Winter 1395 From time to time, many of us will find ourselves in situations which might make us question ourselves. Sometimes this self-questioning can spread fast and lead to other issues such as anxiety. In our discussion today, we share our own experiences of how we have dealt with lacking in self-confidence and imposter syndrome. 

There are two excellent links below which offer some great advice:


https://www.verywellmind.com/imposter-syndrome-and-social-anxiety-disorder-4156469

https://www.verywellmind.com/are-you-an-overachiever-4580606


If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram.

]]> self confidence, imposter syndrome, business, confidence, health, wellness, busy, stress, chat, running a business, starting a business, entrepreneur, management, productivity No Cybersecurity for Business 2 2 6 6 Cybersecurity for Business full 770229d9-914f-4b29-8b95-7916caf4d653 https://share.transistor.fm/s/2b32d7bf Have you noticed an increase in how many spam emails or text messages you’re receiving?

We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business with practical advice on how to protect your organisation and reduce the risk of becoming a victim of hacking or ransomware. 

We also answer common questions, such as are Mac and Apple owners better protected?, how do hackers get your data? and how to effectively remove your data before recycling your old technology.


We also talk about TikTok - will it eventually get banned? and is cybersecurity the real reason naysayers want TikTok banned?

Links
Info Insecurity Podcast with Lloyd Ramsey

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Have you noticed an increase in how many spam emails or text messages you’re receiving?

We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business with practical advice on how to protect your organisation and reduce the risk of becoming a victim of hacking or ransomware. 

We also answer common questions, such as are Mac and Apple owners better protected?, how do hackers get your data? and how to effectively remove your data before recycling your old technology.


We also talk about TikTok - will it eventually get banned? and is cybersecurity the real reason naysayers want TikTok banned?

Links
Info Insecurity Podcast with Lloyd Ramsey

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Thu, 06 Apr 2023 09:25:01 +0100 Darren Winter Darren Winter 5366 Have you noticed an increase in how many spam emails or text messages you’re receiving?

We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business with practical advice on how to protect your organisation and reduce the risk of becoming a victim of hacking or ransomware. 

We also answer common questions, such as are Mac and Apple owners better protected?, how do hackers get your data? and how to effectively remove your data before recycling your old technology.


We also talk about TikTok - will it eventually get banned? and is cybersecurity the real reason naysayers want TikTok banned?

Links
Info Insecurity Podcast with Lloyd Ramsey

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> cybersecurity, hacking, ransomware, cybersecurity for business, business, Mac, Apple, Tik Tok No How Reviewing Marketing Efforts Can Enable Growth 2 2 5 5 How Reviewing Marketing Efforts Can Enable Growth full 23195e88-618a-4212-b75e-ea948861e215 https://share.transistor.fm/s/4ffe4d4b Are you struggling to grow your business? Has your engagement dropped? Are you feeling confused about what to do? Then this podcast is for you. We talk through an easy 5 step process to get marketing efforts back on track with lots of examples of activities to try.


We also talk about why people may still be buying Instagram followers (hint: we mainly disapprove) and whether you should pay for Meta’s new blue tick subscription. We talk through some of the benefits and reasons why you might pay for it.

Links
Marketing Week Advertorial on buying Instagram followers - has this strategy worked for you?
QZ article about Meta's blue tick for Facebook - would you pay for it?

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Are you struggling to grow your business? Has your engagement dropped? Are you feeling confused about what to do? Then this podcast is for you. We talk through an easy 5 step process to get marketing efforts back on track with lots of examples of activities to try.


We also talk about why people may still be buying Instagram followers (hint: we mainly disapprove) and whether you should pay for Meta’s new blue tick subscription. We talk through some of the benefits and reasons why you might pay for it.

Links
Marketing Week Advertorial on buying Instagram followers - has this strategy worked for you?
QZ article about Meta's blue tick for Facebook - would you pay for it?

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Wed, 08 Mar 2023 06:00:00 +0000 Darren Winter Darren Winter 1941 Are you struggling to grow your business? Has your engagement dropped? Are you feeling confused about what to do? Then this podcast is for you. We talk through an easy 5 step process to get marketing efforts back on track with lots of examples of activities to try.


We also talk about why people may still be buying Instagram followers (hint: we mainly disapprove) and whether you should pay for Meta’s new blue tick subscription. We talk through some of the benefits and reasons why you might pay for it.

Links
Marketing Week Advertorial on buying Instagram followers - has this strategy worked for you?
QZ article about Meta's blue tick for Facebook - would you pay for it?

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> marketing, digital marketing, business, sales, starting a business, business hacks, social media, websites, entrepreneur, tech, artificial intelligence, skills, career, self development, artificial intelligence, ai, machine learning No Chat GPT - Why Is it Big News? 2 2 4 4 Chat GPT - Why Is it Big News? full 76bf973f-ddf2-4287-b96d-2f9bb9e3f37e https://share.transistor.fm/s/7e460921 We talk about why everyone is hyping Chat GPT, some of the possible use cases, the challenges and why marketers need to personalise the technology to deliver a better service to clients.

Links
Openai.com to register and access for Chat GPT
Future of Music - tweet by Eedham Rasheed
AI designed football trophies - tweet by ESPN
AI music - Instagram reel posted by ava_max_fan_daniel15
Upskill with accredited courses in AI by Duco Digital Training

]]> We talk about why everyone is hyping Chat GPT, some of the possible use cases, the challenges and why marketers need to personalise the technology to deliver a better service to clients.

Links
Openai.com to register and access for Chat GPT
Future of Music - tweet by Eedham Rasheed
AI designed football trophies - tweet by ESPN
AI music - Instagram reel posted by ava_max_fan_daniel15
Upskill with accredited courses in AI by Duco Digital Training

]]> Wed, 22 Feb 2023 09:45:55 +0000 Darren Winter Darren Winter 1362 We talk about why everyone is hyping Chat GPT, some of the possible use cases, the challenges and why marketers need to personalise the technology to deliver a better service to clients.

Links
Openai.com to register and access for Chat GPT
Future of Music - tweet by Eedham Rasheed
AI designed football trophies - tweet by ESPN
AI music - Instagram reel posted by ava_max_fan_daniel15
Upskill with accredited courses in AI by Duco Digital Training

]]> marketing, chat gpt, openai, ai, artificial intelligence, ai assistant, marketing strategy, digotal marketing, entrepreneur, marketing agency, marketing advice, marketing help No State of Social Media for 2023 and Communities for Marketing 2 2 3 3 State of Social Media for 2023 and Communities for Marketing full ab6c6552-0c3d-427c-835f-9fc6a430fa5a https://share.transistor.fm/s/cd8a0dbf Useful links
https://datareportal.com
https://convertkit.com/resources/blog/online-community 

https://gumroad.com 

https://www.squarespace.com/ecommerce/membership-sites 

https://www.ducodigitaltraining  - courses to up-skill yourself and team
https://explodingtopics.com/blog/social-media-trends


How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Useful links
https://datareportal.com
https://convertkit.com/resources/blog/online-community 

https://gumroad.com 

https://www.squarespace.com/ecommerce/membership-sites 

https://www.ducodigitaltraining  - courses to up-skill yourself and team
https://explodingtopics.com/blog/social-media-trends


How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Fri, 23 Dec 2022 17:00:00 +0000 Darren Winter Darren Winter 2666 Darren and Gemma reveal the world’s most used social media platform, the importance of video, the power of building communities, how you can keep social media relevant in your marketing mix and what we can look forward to in 2023 with the metaverse. Darren and Gemma reveal the world’s most used social media platform, the importance of video, the power of building communities, how you can keep social media relevant in your marketing mix and what we can look forward to in 2023 with the metaverse. metaverse, social media, twitter, facebook, marketing, social media marketing, business, startup, technology, elon musk, facebook, whats app, youtube, video marketing No How was Black Friday 2022 for Marketers? 2 2 2 2 How was Black Friday 2022 for Marketers? full 5ae2d113-d763-4201-9a3c-4c8f58cc2f65 https://share.transistor.fm/s/59550d5b How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Mon, 19 Dec 2022 12:23:16 +0000 Darren Winter Darren Winter 1695 After a short hiatus, Gemma and I talk about marketing Black Friday 2022, how it compared to Black Friday 2021, and some of the challenges that lie ahead for marketers and businesses for Christmas 2022. After a short hiatus, Gemma and I talk about marketing Black Friday 2022, how it compared to Black Friday 2021, and some of the challenges that lie ahead for marketers and businesses for Christmas 2022. marketing, digital marketing, business, sales, starting a business, business hacks, social media, websites, entrepreneur, tech, artificial intelligence, skills, career, self development, artificial intelligence, ai, machine learning No How to Boost Your Skills and Change Career 2 2 1 1 How to Boost Your Skills and Change Career full b831a34e-a8de-441a-b249-a8f6c387ef69 https://share.transistor.fm/s/c1e60164 Helpful links
https://xello.world/en/blog/career-pathways-future-planning/ 

https://www.ducodigitaltraining  - courses to up-skill

What you need to start changing career or get a new job

  • CPD log
  • CV/resume
  • Portfolio
  • Credible LinkedIn profile


Career Paths

  • Arts & Communication
  • Business Management & Technology
  • Industrial & Engineering Technology
  • Health Services
  • Human Services
  • Natural Resources Agriculture 

Career Clusters

Within these paths are broad groups of occupations and industries, known as Career Clusters:

  • Agriculture, Food & Natural Resources
  • Architecture & Construction
  • Arts, Audio/Video Technology & Communications
  • Business, Management & Administration
  • Education & Training
  • Finance
  • Government & Public Administration
  • Health Science
  • Hospitality & Tourism
  • Human Services
  • Information Technology
  • Law, Public Safety, Corrections & Security
  • Manufacturing
  • Marketing, Sales & Service
  • Science, Technology, Engineering & Mathematics
  • Transportation, Distribution & Logistics

How to Upskill

  • Ask for stretch opportunities at work. ...
  • Stay plugged in. ...
  • Join an industry or professional association. ...
  • Relevant courses outside of the workplace. ...
  • Learn at work. ...
  • Career mapping. ...
  • Employer supported external study.


How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Helpful links
https://xello.world/en/blog/career-pathways-future-planning/ 

https://www.ducodigitaltraining  - courses to up-skill

What you need to start changing career or get a new job

  • CPD log
  • CV/resume
  • Portfolio
  • Credible LinkedIn profile


Career Paths

  • Arts & Communication
  • Business Management & Technology
  • Industrial & Engineering Technology
  • Health Services
  • Human Services
  • Natural Resources Agriculture 

Career Clusters

Within these paths are broad groups of occupations and industries, known as Career Clusters:

  • Agriculture, Food & Natural Resources
  • Architecture & Construction
  • Arts, Audio/Video Technology & Communications
  • Business, Management & Administration
  • Education & Training
  • Finance
  • Government & Public Administration
  • Health Science
  • Hospitality & Tourism
  • Human Services
  • Information Technology
  • Law, Public Safety, Corrections & Security
  • Manufacturing
  • Marketing, Sales & Service
  • Science, Technology, Engineering & Mathematics
  • Transportation, Distribution & Logistics

How to Upskill

  • Ask for stretch opportunities at work. ...
  • Stay plugged in. ...
  • Join an industry or professional association. ...
  • Relevant courses outside of the workplace. ...
  • Learn at work. ...
  • Career mapping. ...
  • Employer supported external study.


How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Mon, 19 Sep 2022 12:21:00 +0100 Darren Winter Darren Winter 2395 Need to change career? Get a pay increase? Find a new job? This podcast is for you. We talk about the current skills shortage, why employers should invest in their people, and explore the questions you might ask before thinking of changing career or applying for a new job, the careers that are available to choose and why you might consider freelancing. We also share experiences of our careers, education and starting our own businesses. Need to change career? Get a pay increase? Find a new job? This podcast is for you. We talk about the current skills shortage, why employers should invest in their people, and explore the questions you might ask before thinking of changing career or apply training, skills, careers, 2023, opportunities, change career, boost salary, new job, digital skills, up-skilling, start a business, new business, freelancer, side-hussle, university, course, No Should brands use Pride in their campaigns? 1 1 20 20 Should brands use Pride in their campaigns? full d9c045df-ed36-4836-85b4-7f7cdf8d9e3b https://share.transistor.fm/s/5fb8741f Helpful Links
https://www.inclusiveemployers.co.uk/diversity-calendar/?cn-reloaded=1

https://later.com/blog/diversity-in-influencer-marketing/

https://later.com/blog/grid/diversity-and-inclusion/

https://www.linkedin.com/business/talent/blog/talent-acquisition/ideas-for-cultivating-diversity-and-inclusion


How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Helpful Links
https://www.inclusiveemployers.co.uk/diversity-calendar/?cn-reloaded=1

https://later.com/blog/diversity-in-influencer-marketing/

https://later.com/blog/grid/diversity-and-inclusion/

https://www.linkedin.com/business/talent/blog/talent-acquisition/ideas-for-cultivating-diversity-and-inclusion


How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Sun, 19 Jun 2022 06:00:00 +0100 Darren Winter Darren Winter 845 Given the number of high-profile stories in the media criticising brands and companies engaging in this year’s pride campaign, we briefly discuss whether brands should engage or avoid, and how they could resolve this issue of being challenged. Spoiler alert: it’s important for brands to engage! Given the number of high-profile stories in the media criticising brands and companies engaging in this year’s pride campaign, we briefly discuss whether brands should engage or avoid, and how they could resolve this issue of being challenged. Spoiler pride, pride marketing, gay, business, branding, gay brands, gay branding, marketing campaigns No Creating a Customer Lifecycle for Your Business 1 1 19 19 Creating a Customer Lifecycle for Your Business full d6a670c7-c49c-4b54-a3ae-cbd3e9cfea5a https://share.transistor.fm/s/52f6aa00 Helpful Links

How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Helpful Links

How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Sat, 18 Jun 2022 06:00:00 +0100 Darren Winter Darren Winter 1729 This episode focuses on the importance of the customer lifecycle and the major positive impact it can have on sales if used in conjunction with a business plan and a sales funnel. In this discussion, we hope you’ll pickup lots of new ideas for your business too. Listen to episode 18 to help with context and check out some of the useful links in the show notes below. This episode focuses on the importance of the customer lifecycle and the major positive impact it can have on sales if used in conjunction with a business plan and a sales funnel. In this discussion, we hope you’ll pickup lots of new ideas for your busine marketing, digital marketing,. customer lifecycle, sales, sales funnel, marketing funnel, marketing and sales, business, lead generation, startup, business No Creating a sales and marketing funnel for leads 1 1 18 18 Creating a sales and marketing funnel for leads full 4fd623c3-88df-45f0-b997-3eef6c2f2744 https://share.transistor.fm/s/542b65e4 Helpful Links
https://monday.com/blog/project-management/sales-funnel/ 

https://lucid.co/product/lucidchart

https://www.businessnewsdaily.com/15989-how-to-build-a-sales-funnel.html

https://mention.com/en/blog/sales-funnel/

https://www.mailmunch.com/blog/sales-funnel

https://www.clickfunnels.com/blog/sales-funnels/

How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Helpful Links
https://monday.com/blog/project-management/sales-funnel/ 

https://lucid.co/product/lucidchart

https://www.businessnewsdaily.com/15989-how-to-build-a-sales-funnel.html

https://mention.com/en/blog/sales-funnel/

https://www.mailmunch.com/blog/sales-funnel

https://www.clickfunnels.com/blog/sales-funnels/

How to reach us and any questions, comments or if would you like to appear on a future episode:
Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Tue, 14 Jun 2022 13:15:09 +0100 Darren Winter Darren Winter 2078 We talk about AIDA (Awareness, Interest, Desire and Action), where you can use this as a sales funnel to generate leads and sales and how you can create a sales funnel. Listen to episode 19 about the customer lifecycle. *The sales funnel was invented by E St Elmo Lewis in 1898 and not in the 50s as we mentioned. We talk about AIDA (Awareness, Interest, Desire and Action), where you can use this as a sales funnel to generate leads and sales and how you can create a sales funnel. Listen to episode 19 about the customer lifecycle. *The sales funnel was invented b marketing, sales, sales funnel, marketing funnel, marketing and sales, business, lead generation, startup, business No How to be Successful with E-commerce 1 1 17 17 How to be Successful with E-commerce full f6cdff3f-d451-462b-9dc7-fbec10c8ed67 https://share.transistor.fm/s/e86b65f3 Useful links

https://getsitecontrol.com/blog/increase-ecommerce-sales-fast/

 

https://vwo.com/blog/7-ecommerce-homepage-best-practices/

 

https://www.coredna.com/blogs/ecommerce-site

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Useful links

https://getsitecontrol.com/blog/increase-ecommerce-sales-fast/

 

https://vwo.com/blog/7-ecommerce-homepage-best-practices/

 

https://www.coredna.com/blogs/ecommerce-site

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Tue, 17 May 2022 13:10:30 +0100 Darren Winter Darren Winter 1037 In just over 15 minutes, learn all the tips and guidance you need to know about being successful with e-commerce. A great podcast for those who are looking to start their own e-commerce website or grow an existing business, we cover everything from researching your market, the customer journey to how you can increase sales. Have a question or want to appear on a future episode? Contact the show through the email address in the show notes, we'd love to hear from you. In just over 15 minutes, learn all the tips and guidance you need to know about being successful with e-commerce. A great podcast for those who are looking to start their own e-commerce website or grow an existing business, we cover everything from resear websites, marketing, e-commerce, Ecommerce, startup, growth plans, starting a new business, digital marketing, marketing, marketing plans, business, No Keeping Motivated 1 1 16 16 Keeping Motivated full ab8d862c-fdef-4fd1-9d66-3ba63ec5eb96 https://share.transistor.fm/s/cda14c3f How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Mon, 09 May 2022 13:14:33 +0100 Darren Winter Darren Winter 1367 We chat through some strategies and approaches we're adopting right now to keep motivated amongst the many distractions and the negative headlines and how avoiding social media can help! Let us know your tips by emailing us, links in the show notes below. We chat through some strategies and approaches we're adopting right now to keep motivated amongst the many distractions and the negative headlines and how avoiding social media can help! Let us know your tips by emailing us, links in the show notes below. motivation, success, happy, productivity, engagement No How to Increase Sales 1 1 15 15 How to Increase Sales full f7dbcbd0-9147-4636-903a-9dab2512f0e5 https://share.transistor.fm/s/4e76308b Helpful links

https://ducodigital.com/blog/how-to-increase-online-sales-through-your-website

 

https://ducodigital.com/blog/12-tips-for-local-seo-for-your-small-business

 

https://ducodigital.com/blog/why-you-should-setup-your-google-my-business-page

 

https://blog.hubspot.com/marketing/buyer-persona-research

 

https://www.hotjar.com/blog/user-personas/


How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Helpful links

https://ducodigital.com/blog/how-to-increase-online-sales-through-your-website

 

https://ducodigital.com/blog/12-tips-for-local-seo-for-your-small-business

 

https://ducodigital.com/blog/why-you-should-setup-your-google-my-business-page

 

https://blog.hubspot.com/marketing/buyer-persona-research

 

https://www.hotjar.com/blog/user-personas/


How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Mon, 21 Mar 2022 15:59:39 +0000 Darren Winter Darren Winter 1339 Whether you're marketing on a shoestring, a tight budget or you have a decent marketing spend; we talk through the different options you can start today to increase sales in your business. And it's only a short podcast! Let us know if you find this podcast helpful and follow the links in the show notes for more help and advice. Whether you're marketing on a shoestring, a tight budget or you have a decent marketing spend; we talk through the different options you can start today to increase sales in your business. And it's only a short podcast! Let us know if you find this podcas marketing, sales, business, increase sales, running a business, starting a business, growing a business, digital marketing, online, ecommerce, websites, ad, sales strategy, SWOT analysis, customwer persona, marketing persona, blogs, No Episode Inclusivity and Diversity 1 1 14 14 Episode Inclusivity and Diversity full 01aca908-a0bd-4fc1-b770-e49aaf41511b https://share.transistor.fm/s/e107289e Helpful links
https://www.bouncevideo.co.uk/five-of-the-best-inclusive-video-campaigns-for-lgbt-history-month/

https://lgbtplushistorymonth.co.uk/resources/lgbt-history-month/curriculum-posters/

https://yougov.co.uk/topics/resources/articles-reports/2022/01/17/pay-more-attention-inclusivity-and-diversity-2022

https://www.harnham.com/post/2021-2/lgbt-history-month-reflections-on-alan-turing

https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/latest-digital-marketing-trends-2022/

https://www.stonewall.org.uk/sites/default/files/marketing.pdf

https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/management-and-culture/diversity-and-inclusion/promote-diversity-tips/

https://diversity.google/

https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/management-and-culture/diversity-and-inclusion/

https://www.businessnewsdaily.com/15970-diverse-inclusive-companies.html

https://contentmarketinginstitute.com/articles/create-inclusive-content-marketing

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram  and Facebook

]]> Helpful links
https://www.bouncevideo.co.uk/five-of-the-best-inclusive-video-campaigns-for-lgbt-history-month/

https://lgbtplushistorymonth.co.uk/resources/lgbt-history-month/curriculum-posters/

https://yougov.co.uk/topics/resources/articles-reports/2022/01/17/pay-more-attention-inclusivity-and-diversity-2022

https://www.harnham.com/post/2021-2/lgbt-history-month-reflections-on-alan-turing

https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/latest-digital-marketing-trends-2022/

https://www.stonewall.org.uk/sites/default/files/marketing.pdf

https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/management-and-culture/diversity-and-inclusion/promote-diversity-tips/

https://diversity.google/

https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/management-and-culture/diversity-and-inclusion/

https://www.businessnewsdaily.com/15970-diverse-inclusive-companies.html

https://contentmarketinginstitute.com/articles/create-inclusive-content-marketing

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com; gemma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram  and Facebook

]]> Thu, 24 Feb 2022 13:14:23 +0000 Darren Winter Darren Winter 1483 As it's LGBTQ+ history month, we talk about the importance of diversity and inclusion in your marketing activities and practical steps you can follow to make a difference in your marketing today! As it's LGBTQ+ history month, we talk about the importance of diversity and inclusion in your marketing activities and practical steps you can follow to make a difference in your marketing today! marketing, digital marketing, business, sales, starting a business, business hacks, social media, websites, entrepreneur, tech, artificial intelligence, skills, career, self development, artificial intelligence, ai, machine learning No Top Marketing Trends for 2022 1 1 13 13 Top Marketing Trends for 2022 full 2428eafa-83a6-44e8-84ec-3a08c4d105aa https://share.transistor.fm/s/94f39b32 Helpful links

Canva https://www.canva.com/

AI Writer https://ai-writer.com/

Google Analytics https://analytics.google.com/analytics/web/provision/#/provision

Forbes Article – Tik Tok Has Now Surpassed Google As The Most Popular Domain https://www.forbes.com/sites/johanmoreno/2021/12/29/tiktok-surpasses-google-facebook-as-worlds-most-popular-web-destination/?sh=17c0781843ef

Tech Tools For Small Businesses https://rewind.com/blog/tech-tools-small-business/

Top Digital Tools For Start Ups 2022 – Android
https://www.androidheadlines.com/2021/11/top-digital-tools-for-startups-2022.html

Digital Marketing Tools You Need In 2022 To Achieve Success
https://www.digitaldoughnut.com/articles/2021/november-2021/digital-marketing-tools-you-need-in-2022

40 Digital Marketing Tools To Grow In 2022
https://influencermarketinghub.com/digital-marketing-tools/

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram  and Facebook

]]> Helpful links

Canva https://www.canva.com/

AI Writer https://ai-writer.com/

Google Analytics https://analytics.google.com/analytics/web/provision/#/provision

Forbes Article – Tik Tok Has Now Surpassed Google As The Most Popular Domain https://www.forbes.com/sites/johanmoreno/2021/12/29/tiktok-surpasses-google-facebook-as-worlds-most-popular-web-destination/?sh=17c0781843ef

Tech Tools For Small Businesses https://rewind.com/blog/tech-tools-small-business/

Top Digital Tools For Start Ups 2022 – Android
https://www.androidheadlines.com/2021/11/top-digital-tools-for-startups-2022.html

Digital Marketing Tools You Need In 2022 To Achieve Success
https://www.digitaldoughnut.com/articles/2021/november-2021/digital-marketing-tools-you-need-in-2022

40 Digital Marketing Tools To Grow In 2022
https://influencermarketinghub.com/digital-marketing-tools/

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram  and Facebook

]]> Wed, 02 Feb 2022 12:43:17 +0000 Darren Winter Darren Winter 1353 What digital marketing tools do you need for your business? Gemma and Darren talk through some of the very best ones and provide some ideas and inspiration about how you can use some of them. What digital marketing tools do you need for your business? Gemma and Darren talk through some of the very best ones and provide some ideas and inspiration about how you can use some of them. marketing, digital marketing, business, sales, starting a business, business hacks, social media, websites, entrepreneur, tech, artificial intelligence, skills, career, self development, artificial intelligence, ai, machine learning No Digital Marketing Trends for 2022 1 1 12 12 Digital Marketing Trends for 2022 full d31fc31c-96c8-4395-92f1-f6fd94589b31 https://share.transistor.fm/s/e33a2602 Helpful links

Social Media Trends for 2022

https://ducodigital.com/blog/social-media-trends-for-2022


Building An Engaged Online Community For Your Small Business

https://ducodigital.com/blog/building-a-engaged-online-community-for-your-small-business


17 Influencer Marketing Trends for 2022 

https://www.theshelf.com/the-blog/influencer-marketing-trends/


How To Start Your 2022 Marketing Plan 

https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/marketing-strategy-planning/


Top Social Media Strategies That CMOs Must Adapt for 2022

https://www.socialmediatoday.com/news/top-7-social-media-strategies-cmos-must-adopt-in-2022-infographic/610467/


11 Email Marketing Tips For Your Email Marketing Campaigns In 2022

https://influencermarketinghub.com/email-marketing-tips-2022/


How To Create A Successful TikTok Marketing Campaign For 2022

https://blog.hootsuite.com/tiktok-marketing/


How To Take A Break If You Work In Social Media 

https://later.com/blog/social-media-vacation/

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram  and Facebook

]]> Helpful links

Social Media Trends for 2022

https://ducodigital.com/blog/social-media-trends-for-2022


Building An Engaged Online Community For Your Small Business

https://ducodigital.com/blog/building-a-engaged-online-community-for-your-small-business


17 Influencer Marketing Trends for 2022 

https://www.theshelf.com/the-blog/influencer-marketing-trends/


How To Start Your 2022 Marketing Plan 

https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/marketing-strategy-planning/


Top Social Media Strategies That CMOs Must Adapt for 2022

https://www.socialmediatoday.com/news/top-7-social-media-strategies-cmos-must-adopt-in-2022-infographic/610467/


11 Email Marketing Tips For Your Email Marketing Campaigns In 2022

https://influencermarketinghub.com/email-marketing-tips-2022/


How To Create A Successful TikTok Marketing Campaign For 2022

https://blog.hootsuite.com/tiktok-marketing/


How To Take A Break If You Work In Social Media 

https://later.com/blog/social-media-vacation/

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram  and Facebook

]]> Mon, 20 Dec 2021 04:40:04 +0000 Darren Winter Darren Winter 2943 Darren and Gemma talk about some of the main trends and changes that lie ahead for digital marketing in 2022 including: How can you tackle the challenge of increasing demand from audiences to be more engaging and entertaining? Why your marketing KPIs might be on a downward trend now and next year? Who’s using more automation in their marketing? … and why Gemma loves nibbling on a Finnish slapped-ear at Christmas? 😂 Darren and Gemma talk about some of the main trends and changes that lie ahead for digital marketing in 2022 including: How can you tackle the challenge of increasing demand from audiences to be more engaging and entertaining? Why your marketing KPIs marketing, digital marketing, business, sales, starting a business, business hacks, social media, websites, entrepreneur, tech, artificial intelligence, skills, career, self development, artificial intelligence, ai, machine learning No When did you last update your hashtags? 1 1 11 11 When did you last update your hashtags? full 888a1a1d-ef09-4439-8ae8-a1215e1f81b0 https://share.transistor.fm/s/3d537e6e In this episode we talk about the importance of hashtags to help maximise the reach of your social media posts. How many should you use? Where do you find new hashtags? Should you bother about a strategy for hashtags? We cover all these questions and some conversational talk about new technology, Facebook's metaverse and the Apple conference (did Apple get it right in marketing terms or was it a marketing flop?).

Helpful links
Later's ultimate guide to using hashtags on social media
Banned hashtags
Hashtagify

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> In this episode we talk about the importance of hashtags to help maximise the reach of your social media posts. How many should you use? Where do you find new hashtags? Should you bother about a strategy for hashtags? We cover all these questions and some conversational talk about new technology, Facebook's metaverse and the Apple conference (did Apple get it right in marketing terms or was it a marketing flop?).

Helpful links
Later's ultimate guide to using hashtags on social media
Banned hashtags
Hashtagify

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Fri, 29 Oct 2021 12:02:57 +0100 Darren Winter Darren Winter 2197 In this episode we talk about the importance of hashtags to help maximise the reach of your social media posts. How many should you use? Where do you find new hashtags? Should you bother about a strategy for hashtags? We cover all these questions and some conversational talk about new technology, Facebook's metaverse and the Apple conference (did Apple get it right in marketing terms or was it a marketing flop?). In this episode we talk about the importance of hashtags to help maximise the reach of your social media posts. How many should you use? Where do you find new hashtags? Should you bother about a strategy for hashtags? We cover all these questions and some Facebook, metaverse, social media, hashtags, Apple, marketing, marketing plans, marketing strategy No "Switch it off and on again!" - a humorous chat about IT support with Andy Read 1 1 10 10 "Switch it off and on again!" - a humorous chat about IT support with Andy Read full 7b5ab8da-d336-4233-a408-30ece5095d53 https://share.transistor.fm/s/af946d22 Gemma and Darren talk (and giggle) with Andy Read, IT specialist and Director of Resilient Business Systems. We talk about how his former boss helped him start his business, how IT has changed since 2005, remembering days when we used to buy computer magazines and hand-code computer games, the most bizarre IT experience Andy has faced and what IT support will look like in 5 years time.

Handy Links
Resilient Business Systems


How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Gemma and Darren talk (and giggle) with Andy Read, IT specialist and Director of Resilient Business Systems. We talk about how his former boss helped him start his business, how IT has changed since 2005, remembering days when we used to buy computer magazines and hand-code computer games, the most bizarre IT experience Andy has faced and what IT support will look like in 5 years time.

Handy Links
Resilient Business Systems


How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Fri, 08 Oct 2021 10:54:35 +0100 Darren Winter Darren Winter 2529 Gemma and Darren talk (and giggle) with Andy Read, IT specialist and Director of Resilient Business Systems. We talk about how his former boss helped him start his business, how IT has changed since 2005, remembering days when we used to buy computer magazines and hand-code computer games, the most bizarre IT experience Andy has faced and what IT support will look like in 5 years time. Gemma and Darren talk (and giggle) with Andy Read, IT specialist and Director of Resilient Business Systems. We talk about how his former boss helped him start his business, how IT has changed since 2005, remembering days when we used to buy computer maga IT, marketing, computer games, 80s, 1980s, computer and video games, zzap, cloud, startup, entrepreneur, darlington, England, Yorkshire,chat, IT support No Influencer Marketing for Businesses 1 1 9 9 Influencer Marketing for Businesses full 5c5d3888-918c-44c7-9241-d428e5eea6ff https://share.transistor.fm/s/62ee2c71 Handy Links
@theonlygirlinthegaff
Best Hashtags to use

Influencer Marketing Hub 


How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Handy Links
@theonlygirlinthegaff
Best Hashtags to use

Influencer Marketing Hub 


How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Thu, 26 Aug 2021 06:00:00 +0100 Darren Winter Darren Winter 2496 What is influencer marketing? What’s the best way to set it up? Why businesses should get into influencer marketing?, the questions you should ask first before using an influencer and more in this episode with our special guest, expert social media influencer Fran Lloyd, also known on Instagram as @theonlygirlinthegaff. What is influencer marketing? What’s the best way to set it up? Why businesses should get into influencer marketing?, the questions you should ask first before using an influencer and more in this episode with our special guest, expert social media influe marketing, digital marketing, business, sales, starting a business, business hacks, social media, websites, entrepreneur, tech, artificial intelligence, skills, career, self development, artificial intelligence, ai, machine learning No Marketing for Christmas 1 1 8 8 Marketing for Christmas full 60078072-305f-486b-ac2f-4f96197469b6 https://share.transistor.fm/s/9e41611e Handy Links

Free Countdown timer for website 

Best Hashtags to use
Awareness Days 

Scheduling with Later.com

 

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook

]]> Handy Links

Free Countdown timer for website 

Best Hashtags to use
Awareness Days 

Scheduling with Later.com

 

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, Twitter, LinkedIn, Instagram and Facebook

]]> Thu, 12 Aug 2021 09:00:00 +0100 Darren Winter Darren Winter 1715 The topic in this episode is Christmas for marketers - although we’re in August now, it really isn’t that long until the end of the year and for many businesses, this is a huge event, but for marketers even more so because of the amount of organisation and planning needed for campaigns. We're talking through practical tips and ideas for your business to plan marketing campaigns, key dates and SEO advice. Check the show notes for handy links! The topic in this episode is Christmas for marketers - although we’re in August now, it really isn’t that long until the end of the year and for many businesses, this is a huge event, but for marketers even more so because of the amount of organisation an SEO, Christmas, social media planning, social media marketing, social media, campaigns, business, ideas, advice, guidance, branding, digital marketing, business, sales, starting a business, business hacks, social media, websites, entrepreneur, tech, entrepreneur, marketing No How to Stop Procrastinating (and just get on with it!) and What Avoidance Personality Are You? 1 1 7 7 How to Stop Procrastinating (and just get on with it!) and What Avoidance Personality Are You? full 9e2fe706-ae47-4492-a848-4e563479b8e6 https://share.transistor.fm/s/85a530f1 4 Personality Types - which one are you? Listen to the podcast to learn more.

  1. Performer
  2. Self deprecator
  3. Overbooker
  4. Novelty seeker 

Lifehack - The University of Life

Want to Stop Procrastinating? Think Like a Rhino. - YouTube

5 Mental Hacks To End Procrastination | Jim Kwik - YouTube


How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube Twitter, LinkedIn, Instagram and Facebook

]]> 4 Personality Types - which one are you? Listen to the podcast to learn more.

  1. Performer
  2. Self deprecator
  3. Overbooker
  4. Novelty seeker 

Lifehack - The University of Life

Want to Stop Procrastinating? Think Like a Rhino. - YouTube

5 Mental Hacks To End Procrastination | Jim Kwik - YouTube


How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube Twitter, LinkedIn, Instagram and Facebook

]]> Sat, 31 Jul 2021 07:00:00 +0100 Darren Winter Darren Winter 1298 The topic in this episode is Procrastination - I think we all get that feeling from time to time where we don’t want to do something and keep putting it off. So how can you get over this? We look at 4 personality types (which one are you?) and some ideas you can easily build into your day. The topic in this episode is Procrastination - I think we all get that feeling from time to time where we don’t want to do something and keep putting it off. So how can you get over this? We look at 4 personality types (which one are you?) and some ideas procrastination, self help, self development, personal development, motivation, business success, stuck, progression, marketing advice, business advice, business mentor, mentoring No Email Marketing - 8 Touch Points, Improving Deliverability & Trends 1 1 6 6 Email Marketing - 8 Touch Points, Improving Deliverability & Trends full 6b3fdd1c-2b66-43e9-aa5b-077a36fe8bd0 https://share.transistor.fm/s/8589f7a2 The 3 best things I've done for my online learning business - Helen Perry (helen-perry.co.uk)
Do Open | How a simple email newsletter can transform your business (thedobook.co)
Use AMP to send interactive emails with dynamic content
Email Marketing Trends for 2021 from Smart Insights
Email Marketing Trends from Influencer Marketing Hub

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> The 3 best things I've done for my online learning business - Helen Perry (helen-perry.co.uk)
Do Open | How a simple email newsletter can transform your business (thedobook.co)
Use AMP to send interactive emails with dynamic content
Email Marketing Trends for 2021 from Smart Insights
Email Marketing Trends from Influencer Marketing Hub

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Fri, 16 Jul 2021 07:31:27 +0100 Darren Winter Darren Winter 2424 There were reports not that long ago that email marketing was on its way out, but there has been a resurgence. Apparently the first email was sent in 1971 and today over 220 billion emails are sent and received daily!! with nearly 45% of those being spam. We talk through advice and tips to improve delivery, content types, email marketing trends and 3 things Emma has used email marketing for her business courtesy of Helen Perry along with discovery of 8 touch points on her website. Phew! It’s a packed show! Big shout out to Zenastr which we used to record this show. Check the show notes for handy links! There were reports not that long ago that email marketing was on its way out, but there has been a resurgence. Apparently the first email was sent in 1971 and today over 220 billion emails are sent and received daily!! with nearly 45% of those being spam. email marketing, email, helen perry, websites, statistics, analytics, zencastr, podcast software, podcast recording software, branding, digital marketing, business, sales, starting a business, business hacks, social media, websites, entrepreneur, tech, entrepreneur, marketing No What's New in Digital Marketing and Who is Michelle? 1 1 5 5 What's New in Digital Marketing and Who is Michelle? full daa9cc3a-aceb-4305-821f-a039cdf9bcbf https://share.transistor.fm/s/9fe1beef Google Core Web Vitals Update - https://www.semrush.com/blog/core-web-vitals-study/

Apple and Privacy Updates in iOS 15 - https://www.macworld.com/article/348249/apple-continues-its-privacy-crusade-in-ios-15-and-macos-monterey.html

News re the EU saying out data protection is adequate https://www.theguardian.com/technology/2021/jun/28/eu-rules-uk-data-protection-is-adequate-in-boost-for-business

Google Speedtest for Pages & Websites https://developers.google.com/speed/pagespeed/insights/

Google Small Business Toolkit https://smallbusiness.withgoogle.com/intl/en_uk/tools/#!/

Google Online Success Guide https://smallbusiness.withgoogle.com/intl/en_uk/online-presence-guide/#!/

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube Twitter, LinkedIn,  Instagram and Facebook

]]> Google Core Web Vitals Update - https://www.semrush.com/blog/core-web-vitals-study/

Apple and Privacy Updates in iOS 15 - https://www.macworld.com/article/348249/apple-continues-its-privacy-crusade-in-ios-15-and-macos-monterey.html

News re the EU saying out data protection is adequate https://www.theguardian.com/technology/2021/jun/28/eu-rules-uk-data-protection-is-adequate-in-boost-for-business

Google Speedtest for Pages & Websites https://developers.google.com/speed/pagespeed/insights/

Google Small Business Toolkit https://smallbusiness.withgoogle.com/intl/en_uk/tools/#!/

Google Online Success Guide https://smallbusiness.withgoogle.com/intl/en_uk/online-presence-guide/#!/

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
LinkedIn: Darren Winter
Follow and message us: YouTube Twitter, LinkedIn,  Instagram and Facebook

]]> Fri, 02 Jul 2021 11:41:49 +0100 Darren Winter Darren Winter 3467 There's been a huge number of launches and improvements to services, so this podcast is a round-up of the tools that will make an impact, why these matter and how they can be used to gain an advantage. Gemma talks about her experience of Michelle sending her random invites, who is she? There's been a huge number of launches and improvements to services, so this podcast is a round-up of the tools that will make an impact, why these matter and how they can be used to gain an advantage. Gemma talks about her experience of Michelle sending marketing, ios15, privacy, fleets, twitter, instagram, google core web vitals, google, search engine, LGBTQ+, LGBT, branding, digital marketing, business, sales, starting a business, business hacks, social media, websites, entrepreneur, tech No Pride & Inclusive Marketing 1 1 4 4 Pride & Inclusive Marketing full c2afa989-8526-423d-be00-ccff4a3e472e https://share.transistor.fm/s/1f1b6bec Show Notes/Links

1. The Human Rights Foundation – Guide for LGBTQ Best practice for Marketing & Ad Campaigns
https://www.thehrcfoundation.org/professional-resources/lgbtq-marketing-and-advertising-best-practices


2. Website Planet – Guide to success in the LGBTQ marketing 2021 research
https://www.websiteplanet.com/blog/smb-guide-success-lgbtq-market-best-practices/


3. Ads of the World – Examples of LGBTQ & Pride Campaigns
https://www.adsoftheworld.com/collection/highlighted_lgbtq_advertising

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Show Notes/Links

1. The Human Rights Foundation – Guide for LGBTQ Best practice for Marketing & Ad Campaigns
https://www.thehrcfoundation.org/professional-resources/lgbtq-marketing-and-advertising-best-practices


2. Website Planet – Guide to success in the LGBTQ marketing 2021 research
https://www.websiteplanet.com/blog/smb-guide-success-lgbtq-market-best-practices/


3. Ads of the World – Examples of LGBTQ & Pride Campaigns
https://www.adsoftheworld.com/collection/highlighted_lgbtq_advertising

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook

]]> Sat, 19 Jun 2021 17:56:53 +0100 Darren Winter Darren Winter 2384 The topic we discuss in this episode is Pride and Inclusive Marketing and we have three questions: 
1. Who’s doing Pride/inclusive marketing well? 2. How has inclusive marketing changed? 3. How to continue doing Pride when it’s finished? Let us know if your thoughts about inclusive marketing by emailing darren@ducodigital.com The topic we discuss in this episode is Pride and Inclusive Marketing and we have three questions: 
1. Who’s doing Pride/inclusive marketing well? 2. How has inclusive marketing changed? 3. How to continue doing Pride when it’s finished? Let us marketing, pride, diversity, inclusive marketing, gay, lesbian, LGBTQ+, LGBT, branding, digital marketing, business, sales, starting a business, business hacks, social media, websites, entrepreneur, tech No What Makes You Like, Click and Share? 1 1 3 3 What Makes You Like, Click and Share? full 94ea9bfc-293b-4cf4-9ce6-e6dcd655146c https://share.transistor.fm/s/6849c41e Links

Amazing photography in Tokyo on Twitter : @TokyoLuv
Helen Perry: https://www.helen-perry.co.uk

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
Follow and message us: Twitter, LinkedIn, Instagram and Facebook

]]> Links

Amazing photography in Tokyo on Twitter : @TokyoLuv
Helen Perry: https://www.helen-perry.co.uk

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; emma@ducodigital.com
LinkedIn: Gemma Walton
Follow and message us: Twitter, LinkedIn, Instagram and Facebook

]]> Wed, 26 May 2021 15:57:00 +0100 Darren Winter Darren Winter 2384 We talk through what engages us on social media and digital marketing to understand what creators need to consider and build into their content design. The conversation sidelines nicely into branding and those iconic campaigns of yesteryear (what happened to them?). Are brands widening their appeal too broadly in an attempt to dominate or survive? We talk through what engages us on social media and digital marketing to understand what creators need to consider and build into their content design. The conversation sidelines nicely into branding and those iconic campaigns of yesteryear (what happened branding, social media, campaigns, marketing, social media, engagement, No How to Capture and Retain Audiences on Social Media 1 1 2 2 How to Capture and Retain Audiences on Social Media full fd4d8a4b-86a9-46d9-9aaf-0cead1beac61 https://share.transistor.fm/s/be3d584c Show notes

a Click the Me icon at top of your LinkedIn homepage.
b Click View profile.
c Click Add profile in another language on the right rail.
d Choose a language from the dropdown list and update your first name and last name if they're different in the new profile's language.
e If the language you want to add isn't listed in the dropdown, your current profile may already be in that language. Make sure your profile's content is in the same language as the language profile you've selected.
f Translate your existing Professional Headline.
Translations aren't done for you. You'll need to add or translate your own personal content by editing your secondary language profile.
g Click Create Profile.

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com
Follow and message us: Twitter, LinkedIn, Instagram and Facebook

]]> Show notes

a Click the Me icon at top of your LinkedIn homepage.
b Click View profile.
c Click Add profile in another language on the right rail.
d Choose a language from the dropdown list and update your first name and last name if they're different in the new profile's language.
e If the language you want to add isn't listed in the dropdown, your current profile may already be in that language. Make sure your profile's content is in the same language as the language profile you've selected.
f Translate your existing Professional Headline.
Translations aren't done for you. You'll need to add or translate your own personal content by editing your secondary language profile.
g Click Create Profile.

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com
Follow and message us: Twitter, LinkedIn, Instagram and Facebook

]]> Tue, 27 Apr 2021 16:44:29 +0100 Darren Winter Darren Winter 2160 Looking for new ideas and thoughts around capturing and retaining audiences on social media? We talk through 3 tips each about Instagram, LinkedIn and live video - there's bound to be something here in this podcast for you to try, so give us a listen. Looking for new ideas and thoughts around capturing and retaining audiences on social media? We talk through 3 tips each about Instagram, LinkedIn and live video - there's bound to be something here in this podcast for you to try, so give us a listen. LinkedIn, Instagram, engagement, social media, business marketing, building a following, growth, entrepreneur No Marketing on TikTok - Is it Right for Your Business? 1 1 1 1 Marketing on TikTok - Is it Right for Your Business? full 599f00ae-e1e6-49e8-8b29-f922549c0ca4 https://share.transistor.fm/s/c0483840 If you have any comments for our show or if you'd like to appear on a future podcast, contact darren@ducodigital.com. 

]]> If you have any comments for our show or if you'd like to appear on a future podcast, contact darren@ducodigital.com. 

]]> Wed, 31 Mar 2021 16:53:17 +0100 Darren Winter Darren Winter 1995 TikTok has seen amazing growth as a platform, but is now the right time to promote your business on this platform? Is it the right demographic? What are the potential rewards? What are the potential downsides? TikTok has seen amazing growth as a platform, but is now the right time to promote your business on this platform? Is it the right demographic? What are the potential rewards? What are the potential downsides? marketing, digital marketing, business, sales, starting a business, business hacks, social media, websites, entrepreneur, tech, artificial intelligence, skills, career, self development, artificial intelligence, ai, machine learning No