Transistor (https://transistor.fm) https://feeds.transistor.fm/life-profits We live in a world that celebrates entrepreneurs on one dimension—their financial success. But shouldn't the objective of entrepreneurship be too enrich our lives? How do we measure that? Start-up founders Geoff Roberts and Adii Pienaar host conversations that celebrate entrepreneurs who have used their work to build interesting and enriched lives. Listen in as we seek to inspire you to reorient your relationship with work. 2024 Outseta LLC 1c9f2400-a1e8-5bb7-a803-619d10e46b92 yes We're doing this entrepreneurship thing all wrong... en Wed, 23 Jul 2025 07:36:05 -0700 Fri, 06 Mar 2026 09:07:27 -0800 https://img.transistorcdn.com/mJa05mBSg-uoPDQhVBWfPAx9mMYppo1E3GbN42u_tls/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNjli/OWM3ZWIzYWU0MDg1/YzVmMDZhNTc2NjMy/MTZmOC5qcGc.jpg episodic Geoff Roberts, Adii Pienaar We live in a world that celebrates entrepreneurs on one dimension—their financial success. But shouldn't the objective of entrepreneurship be too enrich our lives? How do we measure that? Start-up founders Geoff Roberts and Adii Pienaar host conversations that celebrate entrepreneurs who have used their work to build interesting and enriched lives. Listen in as we seek to inspire you to reorient your relationship with work. We live in a world that celebrates entrepreneurs on one dimension—their financial success. Life Profits, Life Profitability, Entrepreneurship, Start-ups Geoff Roberts No No 8 8 Defne Gencler: From start-ups to Google to something more sustainable full 8c1877f9-2f55-47c8-a927-f5329d02b2f3 https://share.transistor.fm/s/8a5d4077 Geoff talks with Defne Gencler, the Founder of Laurelleaf. After finding herself sitting at her desk one afternoon with nothing to do, Defne realized that her start-up job wasn't for her. She subsequently tested the waters as a freelancer and worked for big companies like Google and Viacom, learning more about what she did and didn't want out of work with each step. We talk about figuring out what you want and deliberately working towards it, as well as the pros and cons of always being the new kid when you grow up with a very international upbringing. 

]]> Geoff talks with Defne Gencler, the Founder of Laurelleaf. After finding herself sitting at her desk one afternoon with nothing to do, Defne realized that her start-up job wasn't for her. She subsequently tested the waters as a freelancer and worked for big companies like Google and Viacom, learning more about what she did and didn't want out of work with each step. We talk about figuring out what you want and deliberately working towards it, as well as the pros and cons of always being the new kid when you grow up with a very international upbringing. 

]]> Thu, 09 Jan 2025 09:38:51 -0800 Geoff Roberts, Adii Pienaar Geoff Roberts, Adii Pienaar 2295 Geoff talks with Defne Gencler, the Founder of Laurelleaf. After finding herself sitting at her desk one afternoon with nothing to do, Defne realized that her start-up job wasn't for her. She subsequently tested the waters as a freelancer and worked for big companies like Google and Viacom, learning more about what she did and didn't want out of work with each step. We talk about figuring out what you want and deliberately working towards it, as well as the pros and cons of always being the new kid when you grow up with a very international upbringing. 

]]> Life Profits, Life Profitability, Entrepreneurship, Start-ups No 7 7 The calm path to a $580M acquisition full 2b9c1750-24d3-4166-81c1-022214d8978a https://lifeprofits.transistor.fm/episodes/dimitris-georgakopoulos Dimitris Georgakpoulos built a software tool to help him collect rent payments from a few tenants he had living in a duplex. He kept building—calmly and diligently—for 15 years. The result? A $580M acquisition by a public company. Dimitris' story is proof that you can build something wildly successful, reject hustle culture, and be home to have dinner with your wife and kids every night.

]]> Dimitris Georgakpoulos built a software tool to help him collect rent payments from a few tenants he had living in a duplex. He kept building—calmly and diligently—for 15 years. The result? A $580M acquisition by a public company. Dimitris' story is proof that you can build something wildly successful, reject hustle culture, and be home to have dinner with your wife and kids every night.

]]> Tue, 03 Dec 2024 15:55:17 -0800 Geoff Roberts, Adii Pienaar Geoff Roberts, Adii Pienaar 2217 Dimitris Georgakpoulos built a software tool to help him collect rent payments from a few tenants he had living in a duplex. He kept building—calmly and diligently—for 15 years. The result? A $580M acquisition by a public company. Dimitris' story is proof that you can build something wildly successful, reject hustle culture, and be home to have dinner with your wife and kids every night.

]]> Dimitris Georgakopoulos No 6 6 Justin Welsh - Enjoying one's self for the sake of enjoyment full f61e3763-7237-4cd1-a2e0-ffb493216654 https://lifeprofits.transistor.fm/episodes/justin-welsh You know Justin Welsh—he's the Godfather of solopreneurship and one on the most popular online creators today. We discuss the pros and cons of social media when you have over 1M+ followers, Justin's self-proclaimed addiction to the traditional levers of success, and how Justin is working to pursue his interests without needing to monetize them as he considers where he focuses his time and attention next.

]]> You know Justin Welsh—he's the Godfather of solopreneurship and one on the most popular online creators today. We discuss the pros and cons of social media when you have over 1M+ followers, Justin's self-proclaimed addiction to the traditional levers of success, and how Justin is working to pursue his interests without needing to monetize them as he considers where he focuses his time and attention next.

]]> Wed, 13 Nov 2024 10:07:12 -0800 Geoff Roberts, Adii Pienaar Geoff Roberts, Adii Pienaar 2198 You know Justin Welsh—he's the Godfather of solopreneurship and one on the most popular online creators today. We discuss the pros and cons of social media when you have over 1M+ followers, Justin's self-proclaimed addiction to the traditional levers of success, and how Justin is working to pursue his interests without needing to monetize them as he considers where he focuses his time and attention next.

]]> Justin Welsh No 5 5 Shannon Sneed: Do it now full a980394a-918f-4e16-b69e-6d1ca4625a14 https://lifeprofits.transistor.fm/episodes/shannon-sneed Shannon Sneed is a Copywriter and Communications Consultant—and also happens to be our last guest, Mac Martine's, wife! Shannon shares her perspective on living abroad with her family, why the hustle culture of the US no longer works for her, and she makes her case for living a more European lifestyle. If you're looking for permission to live your life differently, this is the episode for you.

]]> Shannon Sneed is a Copywriter and Communications Consultant—and also happens to be our last guest, Mac Martine's, wife! Shannon shares her perspective on living abroad with her family, why the hustle culture of the US no longer works for her, and she makes her case for living a more European lifestyle. If you're looking for permission to live your life differently, this is the episode for you.

]]> Thu, 24 Oct 2024 11:41:00 -0700 Geoff Roberts, Adii Pienaar Geoff Roberts, Adii Pienaar 3050 Shannon Sneed is a Copywriter and Communications Consultant—and also happens to be our last guest, Mac Martine's, wife! Shannon shares her perspective on living abroad with her family, why the hustle culture of the US no longer works for her, and she makes her case for living a more European lifestyle. If you're looking for permission to live your life differently, this is the episode for you.

]]> Life Profits, Life Profitability, Entrepreneurship, Start-ups No 4 4 Mac Martine: Building SaaS while traveling with kids full b24f4a0b-00f6-460f-979c-df71dcc714b5 https://lifeprofits.transistor.fm/episodes/mac-martine A conversation with Mac Martine, an indie hacker who previously bootstrapped his SaaS start-up to $60k in MRR before exiting his business. Mac is now working on two new software projects and has spent the last two years living abroad, primarily in Croatia in Spain. Mac shares his perspective on living abroad with his wife and 10 and 12 year old boys, as well stories from the 13 countries they visited.

]]> A conversation with Mac Martine, an indie hacker who previously bootstrapped his SaaS start-up to $60k in MRR before exiting his business. Mac is now working on two new software projects and has spent the last two years living abroad, primarily in Croatia in Spain. Mac shares his perspective on living abroad with his wife and 10 and 12 year old boys, as well stories from the 13 countries they visited.

]]> Wed, 02 Oct 2024 15:24:07 -0700 Geoff Roberts, Adii Pienaar Geoff Roberts, Adii Pienaar 2978 A conversation with Mac Martine, an indie hacker who previously bootstrapped his SaaS start-up to $60k in MRR before exiting his business. Mac is now working on two new software projects and has spent the last two years living abroad, primarily in Croatia in Spain. Mac shares his perspective on living abroad with his wife and 10 and 12 year old boys, as well stories from the 13 countries they visited.

]]> Life Profits, Life Profitability, Entrepreneurship, Start-ups No 3 3 Geoff Roberts: The symbiotic relationship between employer and employee full b5f67bd2-9852-4f0d-8e5a-878a5b29a9cd https://share.transistor.fm/s/d6428b8a In the second episode of Life Profits, Adii flips the script and interviews Geoff. They dig into how an extraordinary employer at the beginning of his career shaped his outlook on business, his perspective on motivating teams, and his belief that "life profitability" is as important as any measure of entrepreneurial success. They also dig into Outseta's unique organizational design and compensation philosophy, as well as the day-to-day challenges Geoff faces while running an early stage SaaS start-up while traveling abroad for six months at a time. 

]]> In the second episode of Life Profits, Adii flips the script and interviews Geoff. They dig into how an extraordinary employer at the beginning of his career shaped his outlook on business, his perspective on motivating teams, and his belief that "life profitability" is as important as any measure of entrepreneurial success. They also dig into Outseta's unique organizational design and compensation philosophy, as well as the day-to-day challenges Geoff faces while running an early stage SaaS start-up while traveling abroad for six months at a time. 

]]> Tue, 17 Sep 2024 12:30:27 -0700 Geoff Roberts, Adii Pienaar Geoff Roberts, Adii Pienaar 2957 In the second episode of Life Profits, Adii flips the script and interviews Geoff. They dig into how an extraordinary employer at the beginning of his career shaped his outlook on business, his perspective on motivating teams, and his belief that "life profitability" is as important as any measure of entrepreneurial success. They also dig into Outseta's unique organizational design and compensation philosophy, as well as the day-to-day challenges Geoff faces while running an early stage SaaS start-up while traveling abroad for six months at a time. 

]]> Life Profits, Life Profitability, Entrepreneurship, Start-ups No 2 2 Adii Pienaar: "The ego beast was chasing me" full 8a5faee8-17e4-4409-94e2-d77e052f4f15 https://lifeprofits.transistor.fm/episodes/adii-pienaar In our pilot episode we turn the spotlight on "Life Profits" co-host Adii Pienaar. After Co-founding WooCommerce in his early twenties, Adii went on to Co-found two more companies—becoming more intentional with "how" each was built along the way. We dig into the highs and lows of Adii's career, his exploration of the purpose of entrepreneurship, and South African wine.

]]> In our pilot episode we turn the spotlight on "Life Profits" co-host Adii Pienaar. After Co-founding WooCommerce in his early twenties, Adii went on to Co-found two more companies—becoming more intentional with "how" each was built along the way. We dig into the highs and lows of Adii's career, his exploration of the purpose of entrepreneurship, and South African wine.

]]> Wed, 04 Sep 2024 08:44:12 -0700 Geoff Roberts, Adii Pienaar Geoff Roberts, Adii Pienaar 2607 In our pilot episode we turn the spotlight on "Life Profits" co-host Adii Pienaar. After Co-founding WooCommerce in his early twenties, Adii went on to Co-found two more companies—becoming more intentional with "how" each was built along the way. We dig into the highs and lows of Adii's career, his exploration of the purpose of entrepreneurship, and South African wine.

]]> Life Profits, Life Profitability, Adii Pienaar No 1 1 We're doing this entrepreneurship thing all wrong... trailer c3af2569-45fb-45df-a293-5701c0ef3718 https://share.transistor.fm/s/4572feb9 Fri, 23 Aug 2024 14:56:18 -0700 Geoff Roberts, Adii Pienaar Geoff Roberts, Adii Pienaar 93 Life Profits, Life Profitability, Entrepreneurship, Start-ups No