---

0:00 Meet Fernando Cao
0:30 From Personal Brand Agency to a $3M GTM Agency
2:08 Hiring 50 People in 4 Months "Sounded Sexy on Paper"
6:31 The Centralized Intelligence System Powering His Agency
13:32 How to Diagnose a Stalled Revenue Engine
27:53 The GTM Myths Most Founders Still Believe
32:55 How Claude Code Design Builds Every Sales Deck
45:04 The Value-First Outbound Move That Books Meetings
59:17 Hormozi's One-Channel Rule That Took Him to $350K
1:01:30 Find Fernando + RevenueFlow

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0:00 Meet Stefanie Beach
0:30 Laid Off After 12 Years in Paid Media
3:00 The Two "Aha" Stages of Hiring (Help → Systems)
6:00 Why Stefanie Won't Hire Junior People
9:00 The Senior Hire Who Ghosted Her Client
12:00 "If You Don't Trust, You're Siphoning Your Own Growth"
15:00 Building a 7-Fig Agency Through 9 Surgeries
20:00 AI vs Humans — The 2026 Hottest Take
25:00 The Marketeer Group + What's Next
29:00 Find Stefanie + The Marketeer Group

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Chapters

0:00 Meet William Harris
1:06 The Accidental Agency Origin
4:24 Hiring a Partner 3 Days Before COVID
5:22 Why Employees Beat Contractors at Scale
9:31 Remote Culture Built From Day One
17:07 The Hidden Cost of Great Agency Work
22:25 13 Acquisitions (Largest at $800M)
24:09 "We Bill Based on Facts"
30:18 The Inventory Problem No Agency Caught
35:34 Find Will + Elumynt

Chapters

0:00 Meet Brent Ridge
1:25 The Target Deal That Almost Bankrupted Beekman
4:21 Why Big Brands Stock Their Own Shelves
6:52 "We Wouldn't Spend a Dollar Until We Made $1.50"
13:22 "We Never Made Ourselves CEO"
14:39 Three CEOs for Three Stages
18:55 The Power Grab That Ended a CEO
25:58 "The Empty Vessel Makes the Most Noise"
34:36 "A Bad Workman Blames the Tool"
37:35 Find Brent + Goat Wisdom

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0:00 Meet Jason Fishman
0:17 75 Pitch Decks to Raise $3M
1:10 Why He Built DNA in 2014
3:06 The Rule Change That Opened Investor Ads
4:49 From Basic Ads to Full-Funnel Investor Marketing
7:19 Which Companies This Model Works For
8:49 Why Most Campaigns Still Fail
10:40 Can Agencies Raise Capital to Acquire Businesses?
12:38 Equity vs Loans: The Real Tradeoff
14:23 The 1.8M Investor Database Moat
15:20 Rebuilding the Agency With Campaign Quarterbacks
21:52 "Hire Slow, Fire Fast" in Practice
24:01 The Training System: I Do, We Do, You Do
29:01 AI Adoption Rule: Better Than Human
31:15 Find Jason Fishman + Digital Niche Agency

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---

0:00 Meet Joshua Iverson
0:22 Selling the first ads on Facebook
1:12 The first scale moment
1:44 Losing $100K/month overnight
2:54 Building a genealogy ad network
3:54 First internal hire and arbitrage risk
4:46 What Ad Ops actually means
8:20 Why Google alone is not enough
10:11 Buyer-side vs seller-side Ad Ops
12:54 Laid off at NBC and starting over
14:29 The subscription-business entry point
15:55 Why local businesses struggle with agencies
18:33 The local agent-broker model
23:14 Pricing: retainers and media percentages
26:55 The 3x ROI promise and CPC reduction
30:07 Control vs scale in a license model
34:49 CRM, warm leads, and freemium offers
36:32 What most agencies miss with SMBs
39:06 Find Joshua + iMediaAudiences

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---

00:00 We Sold Out — Then Hit a Wall
00:19 NASA to Founder: Lori’s Unlikely Career Pivot
00:49 The Brutal “Hobby vs Business” Moment
04:11 The Price Increase That Changed Everything
06:20 Know Your Numbers or Stall Your Growth
08:27 Fixed Bid vs Hourly: What Actually Protects Margins
11:24 “Success Plans”: Win-Win Retainers That Work
11:53 The Leadership Skill Most Teams Avoid: Healthy Conflict
15:35 How to Introduce Conflict Culture After an Acquisition
20:31 Gossip, Triangling, and Unhealthy Team Dynamics
27:59 They Thought Remote Would Fail — They Were Wrong
33:50 Hiring for Values, Not Just Resume Skills
35:37 Buying a Business Isn’t “Easy Mode”
37:20 From Demand Surge to Capacity Crunch in Manufacturing
42:32 What Lori Is Focused on Now: Repeat Rate + Margin Growth

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00:00 Meet Lior Eldan
00:20 From a Kitchen in Israel to Google and Samsung
00:58 "We Kind of Stumbled Into Being an Agency"
02:44 The Moment AI Felt Like an Existential Threat
05:42 Why Lior Built an AI Champions Program
10:58 "Most Companies Just Send an Email About AI"
11:19 Why Canceling Billable Work Was the Only Option
14:57 How the Hackathon Became a Monthly Product
17:02 The Boring Legal Step That Unblocked Everything
20:12 Why Home Tests Are Now Useless for Hiring
22:14 When Product, Design, and Dev Become One Role
25:05 The New Hire That Vibe Codes on Weekends
27:40 Builders vs. Domain Experts — You Need Both
31:57 "Skills Are a Commodity — Data Is Our Secret Sauce"
35:08 The Tool Scanning Reddit for Client Opportunities
38:17 Find Lior + Moburst

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0:00 Meet Stephane Gringer
1:10 When Brand Owners Couldn't Tell It Was AI
2:14 The 1,000-Ad Problem Nobody Talks About
4:08 How to Know When Your Brand Is Drifting
8:27 "People Buy With Emotion — Even in Enterprise Sales"
11:41 Building His Wife's Modeling Agency From Scratch
16:35 When to Map the Business vs. Just Build
18:46 How AI Changed the Way He Transforms Companies
21:43 The Batman Moment That Changed His Career
25:08 "I Walk In on Monday — Where's My Team?"
27:33 The 7-Day Shutdown That Fixed Everything
30:02 The Two Hires That Solved 90% of His Problems
32:21 Scaling AI Without Killing Your Brand
34:48 Find Stephane + Voxaic.ai

----

00:00 Meet Jason Berkowitz
01:12 The Exit Interview That Forced Him to Delegate
02:33 Building Links From His Queens Apartment
05:39 Why He Went Fully Global (Zero US Employees)
10:02 "Getting Ghosted by Girls AND Employees"
12:10 Rules vs. Core Values (The Difference)
17:24 "The Hills You'd Die On" Aren't Worth It
19:32 Not Firing Fast Enough (The Fear of Things Breaking)
24:49 The 7 Pillars of His Agency
29:44 "Kickass Service AND Kickass Communication"
32:54 No Contracts — Earn It Every Month
36:01 The "Gap of Disappointment"
38:59 "Nine Times Out of 10, We Avoid Founders"
41:20 When Clients Get Promoted, They Bring Him Along
44:04 Find Jason + Break the Web

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00:00 Meet Kathryn Wilson
00:56 She Built an Agency From Scratch — Senior First
03:08 Why Most Founders Hire Too Late and Too Junior
03:20 "Lack of Leadership Is Expensive"
04:10 How to Audition 18 Directors Before You Hire One
06:27 Hiring the Chief Innovation Officer
08:28 More Expensive Per Hour, Cheaper Per Project
10:30 "We're Not Selling Sneakers — People's Lives Are at Stake"
11:10 Why She Hired a Personal Chef (Not a Foosball Table)
14:51 The "Zero Asshole Policy" in Hiring
16:09 Building Teams With Personality Data
18:54 Flat Structure: Five Pods, Three Products Each
21:33 Skills Get Screened Before Kathryn Ever Shows Up
23:37 Matching 300 Freelancers to Clients With AI
26:33 No Annual Reviews — Just Weekly KPIs
28:07 Find Kathryn + VUE Health

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00:00 Meet David Reske
01:11 The Moment Nowspeed Became Real
02:39 Why Founders Can't Build Sales Teams
04:30 The 3 Things That Fixed Sales
07:15 "The Number One Thing: Stop Hiring"
09:28 Flat Orgs vs. Structured Orgs
11:52 "The CEO Becomes the Bottleneck"
13:21 Why Nowspeed Went 100% Remote
16:10 The Camera Rule That Changed Culture
17:36 Why Outsourcing Nearly Broke Them
19:42 Agency vs. Contractor: How to Decide
23:14 The Cost-of-One-FTE Marketing Model
28:40 What Is Generative Engine Optimization?
29:57 The Solar Installer Moment
35:35 Find David + Nowspeed

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00:00 Meet Nate McKelvey
01:06 Building Jets.com Before Google Existed
04:05 "I Maxed Every Credit Card I Had — and My Wife's"
04:55 Growing Too Fast (It Set Them Back a Full Year)
05:59 How Nate Helped Planet Fitness Go From 300 to 1,000 Locations
07:51 "I Owed My Client a Hundred Thousand Dollars"
11:48 "They Didn't Want Nate — They Wanted Arnold"
12:24 The Ceiling You Hit When You Can't Scale Yourself
12:54 "What Used to Take Years Now Takes Minutes"
19:22 Running Dozens of Clients as a Team of 2
21:11 AI LinkedIn Replies That Don't Break the Rules
23:55 Find Nate + Bobos.ai

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0:00 Meet Alessandro Bogliari
0:11 From $1,500 to Google, Sony & Hyundai
0:52 The Moment He Couldn't Do It All Alone
4:13 Why Finance Was So Painful
6:30 Agency vs. In-House: What Broke
8:24 When to Hire Employees vs. Contractors
10:12 How He Split the Finance Team
14:14 60 People: How the Team Breaks Down
15:42 Adding Layers So the CEO Isn't Pinged 24/7
18:40 Strategists vs. Executors: How Pods Work
20:07 Why Onboarding Is a Goldmine
22:07 How He Caught the Broken Telephone Problem
25:24 Onboarding, Culture, Change Management
27:12 "Don't Think Other Businesses Are Perfect"
31:50 How to Prioritize With Unlimited Ideas
32:49 Phase 1: Market Share With $1,500
35:07 Phase 2: Operations & Margins
35:50 Phase 3: Senior Hires to Scale
36:30 Phase 4: Think Like a Buyer, Not a Founder
39:44 What He's Fixing in the Next 90 Days
40:09 The RFP Game With Fortune 500s
42:57 Where to Find Alessandro

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0:00 Meet Blake Kim
0:44 "A Traditional Agency Is a Ponzi Scheme"
1:04 Why the Agency Model Is Broken
6:13 What Members Get Instead of a Salary
9:13 Why Myosin Pays Everyone in Stablecoins
10:57 The Reputation Score System (Peer Reviews + Bayesian Average)
16:09 How Compensation Actually Works Across 100 Freelancers
18:54 Overseas Talent, Geographic Pay, and the New Reality
22:14 "If You're Not Using AI, You Will Get Left Behind"
22:43 Why AI Won't Replace Creative Directors
25:12 "Traditional Agency on the Front End, Network on the Back End"
29:32 Vibe-Coding Their Own Internal OS (Synapse on Replit)
32:40 Freelancers Take 60–70% of Gross Revenue
33:48 "What Used to Cost $200k Now Costs $200 in AI Credits"
34:33 Network Effects, Flywheels, and the IPO Plan
36:23 Find Blake + Myosin.xyz

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00:00 Intro
00:29 What She Walked Into
02:32 Why Clients Were Shaky
05:13 Fixing At-Risk Clients
07:08 Rating Every Client 1–5
09:20 Using SWOT Analysis
12:54 SWOT Explained Simply
16:33 Strategy vs. Tactics
19:54 Strategy vs. Plan
25:01 Failing Fast
26:13 Fail Fast at Converge
31:01 Are We Organized Right?
35:08 Positioning at 60 People
38:28 What Is Positioning?
43:25 The Positioning Formula
46:23 Positioning for Campaigns
49:23 Advice to Yourself on Day One
53:00 Where to Find Shoshana

00:00 Intro — Meet Patrick Gilbert
01:17 How Patrick Went From AI Hater to AI Superfan
04:41 Doubling Every Year — Then Hitting the Wall
08:06 What Structure Did He Cut (and Why)?
10:06 Build First or Get Revenue First? AI Changes the Game
13:38 Why They Were Anti-Tech (But Pro-AI)
15:38 What Does 'Structure' Even Mean?
17:37 SOPs vs. Culture — The Big Trade-Off
20:55 Builder Mentality — The New Culture at AdVenture
22:43 Idiotic Optimism — AdVenture's Secret Weapon
24:52 The Hackathon Mistake — A Lesson in Culture Building
27:52 Why 'Idiotic Optimism' Beats 'Smart Optimism'
33:42 "Pessimists Are Often Right, But Optimists Are Often Rich"
41:30 It's Not Risk — It's Side Projects That Change Everything
46:33 Patrick's New Book — "Never Always Never Never"
55:26 Red Ocean vs. Blue Ocean — Why Marketing Agencies Are Shrinking
1:06:03 Nobody Actually Has a Strategy
1:17:52 Business Strategy vs. Marketing Strategy
1:25:12 YouTube Ads Are TV Ads (and Nobody Knows It)
1:28:12 How AI Actually Helps (It's Not Just Productivity)
1:35:19 Non-Technical Founders Using Claude Code
1:41:06 Where to Find Patrick + His AI-Powered Book

00:00 Meet Adrian Fagerlund
00:15 Launching a marketplace during COVID
00:57 The chicken-or-egg problem, getting the first brands and publishers
2:31 "We had to hire 15 people at once"
4:51 How he decided which roles to hire for
6:49 Going 100mph but slowing down for hiring
8:35 "The structure hasn't really changed," what he got right early
9:09 Why he doesn't use recruiters or AI to hire
12:16 The 4-step hiring process: vibe check, sample, puzzle piece fit
14:55 "Blinded by glossy packaging," the hire that burned him
15:37 The cultural difference that changes interviews in America
19:53 How to vibe check when you can't describe your culture
22:52 "Lifers," the employees who followed him across companies
24:37 "You can't teach hunger," the ESOP and commission structure
26:33 How to tell if someone is moldable and hungry in an interview
28:06 The type of questions that reveal real candidates
29:23 Can you spot moldability before the 30/60/90?
30:59 Day-in-the-life testing and giving feedback live
32:20 The onboarding process that keeps people around
35:23 Training library: what's async vs. live
37:59 How to decide what to train at $1M to $5M
39:00 Training by need: new products, new skills, new focus
40:48 How to make sure 100+ people actually adopt a new skill
44:57 How to know if people understand AND do what you trained
47:43 AI Visibility: helping brands rank inside ChatGPT
50:02 What is reverse pitching?
50:29 Use case: how an ecomm brand uses Linkby
54:48 The publisher side: how writers make money with Linkby
58:10 Where to find Adrian + Linkby

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00:00 Meet Samuel Schmitt
00:18 Building an SEO tool with zero SEO knowledge
00:59 Why he kept the tool completely free for 2 years
05:07 Losing 3 years of growth by not charging early enough
06:40 The 10 mistakes you shouldn't make when building a SaaS
07:18 Building a SaaS as a side project while working full-time
08:59 Why too much cash in the bank account is a problem
10:49 Learning to delegate when you've never hired before
13:09 Paying 10 copywriters to write the same article as a test
15:30 Running a 70,000-user tool with 4-5 part-time freelancers
16:25 Why he refuses to hire full-time in France
19:08 How he structures steady part-time workloads every month
22:13 The fear of giving your code to a stranger on Upwork
24:20 Why SaaS isn't dead but having just one product is risky
29:03 A private bank client built a $50K tool alone with Claude Code
32:45 Building a portfolio of SaaS products in the next 12 months
35:09 Where to find Sam

0:00 Meet Gilad Bechar
0:11 All-In on AI (But Hiring More, Not Less)
0:48 "We Thought We'd Downsize"
3:32 The Roles Nobody Expected to Create
6:48 Why Every AI Tool Needs a Product Manager
8:17 The LinkedIn Content Machine (Full Breakdown)
12:24 Tinder for Content — Swipe to Schedule
14:39 The Chef Analogy — Tasting AI Output
16:00 Writers Became Editors-in-Chief
19:00 Every Role Got Promoted
21:12 One AI Engineer Can Transform a Full Agency
25:56 "50% of Our Hires Need to Be AI Native"
28:18 The Token Bill That Doesn't Scale
32:45 How to Test for AI Skills in Hiring
36:24 Five Acquisitions and Counting
40:09 What Moburst Is Buying Next
43:05 Find Gilad + Moburst

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00:00 Meet Tom Coburn
00:54 7 years of "fake" product-market fit
03:10 Winning a business plan with no code and dropping out of pre-med
05:15 The eBay Churn: Losing $2M in ARR overnight
07:08 Why the entire go-to-market strategy was wrong
12:25 The 2.5-hour meeting that saved the company's culture
20:35 Joining Sam Harris to run the Waking Up app
24:40 Scaling a business heavily focused on product, not marketing
27:45 Why the team flat-out rejected paid UGC actors
30:30 The 10x difference between authentic partners and paid influencers
35:18 Optimizers vs. Sufferers: Customizing the user journey
40:14 Why a management team was finally necessary
43:47 Where to find Tom

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0:00 Meet Kevin Roy
0:18 Starting from Craigslist (The Early Days of Green Banana)
1:55 The "Favorite Rock Band" Hiring Filter
3:20 The One Trait Kevin Refuses to Hire Without
4:50 Using AI to Forecast Your Next Hire
8:18 "Inches Away from Going Out of Business"
10:07 2.5 Years of Just Gym and Work
15:33 Why Relationships Beat Results (Client Retention Secret)
24:26 The Retention Problem That Had Nothing To Do With Performance
26:40 The Client Making 16x Returns — Who Thought We Were Failing
30:20 Why Kevin Kept Sales Flat for 2 Years on Purpose
32:57 Catching Candidates Faking Interviews with AI
36:50 The Role Kevin Still Can't Replace Himself In
38:31 The Golden Age of SEO Is Happening Right Now
39:06 Find Kevin + Green Banana SEO

---

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0:00 Meet Matt Sullivan
0:45 The "Oh Shit" moment, "I can't do this alone"
2:07 Why hiring generalists was a mistake
7:10 "We were the guinea pig" testing on yourself before selling
11:22 Hiring the Mac and Cheese reviewer
15:06 Mrs. Monday, The COO who fixed everything
24:08 AI vs humans, where each wins
28:14 How Matt checks capacity and forecast hiring
34:36 ChatGPT recommended Torro to a prospect
37:50 "Deeper vs wider," the growth strategy shift
43:53 What an A-player actually means
49:03 Hiring differently for doers vs leaders
54:28 "Deeper vs wider," what's working now
59:08 Hooks that got them 40,000 emails + millions of views
1:02:34 Hack ChatGPT to reverse engineer your visibility
1:08:31 Where to find Matt + Torro

————————————

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0:00 Meet Billy Moyer
0:54 "We crashed and burned" scaling before ready
3:14 The retainer model that changed everything
6:10 Why great consultants can't sell (and how Billy profits)
8:56 Training part-time coaches without losing quality
14:55 "Coaches were paying to work for us"
22:19 The founder who’s overseas hires failed (now has 15 hires)
31:41 Selling consulting by giving it away for free
38:26 The private equity play Billy's building inside his firm
43:09 The handshake deal that burned him
47:28 The shadow side of leadership, what's really holding you back
58:35 Where to find Billy + The Upside Down Leader

Want his free GEO playbook?

Message me on LinkedIn or Twitter and I’ll send it to you (links below)

————————————

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0:00 Meet Tom Shapiro
1:03 Need to turn the business around
4:20 Why following best practices = failure
8:27 Be Radically Different (in Marketing)
13:09 Japan vs US Business culture
18:59 Your business culture is an extension of you
19:43 Avoid these hiring mistakes
23:40 Testing candidates (across levels)
25:21 When to use a Freelancer vs hire in-house
29:20 The investment everyone misses (Onboarding!)
32:59 What to do when you sell too much
36:28 How you see the world different (in next stage of business)
39:00 Get Tom’s AI SEO playbook