Legends of Media Research Transistor (https://transistor.fm) https://feeds.transistor.fm/legends-of-media-research Interviews with media research leaders sharing their greatest adventures. Copyright 2021 All rights reserved. f5b4101c-3c04-54bc-955b-835672576032 no en Wed, 23 Jul 2025 22:35:52 +0800 Wed, 03 Dec 2025 11:55:23 +0800 https://legendsofmediaresearch.podbean.com https://img.transistor.fm/ukYDY1vq4_vluzTt-LP5LtbyeKzlrR7k5ioWfJWtGo8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjhk/NmI5ZTQwMDkxODI0/OTg0OGNhOTM5ODVj/YzE4MS5qcGc.jpg Legends of Media Research https://legendsofmediaresearch.podbean.com episodic Duane Varan Interviews with media research leaders sharing their greatest adventures. Interviews with media research leaders sharing their greatest adventures.. Duane Varan No No Episode 23: Julya Fridman (VP Corporate and Programming Analytics, Business Intelligence - Charter Communications) 23 23 Episode 23: Julya Fridman (VP Corporate and Programming Analytics, Business Intelligence - Charter Communications) full b5bbd470-48ee-4c56-8b9b-05d52ef39442 https://share.transistor.fm/s/0b63403c An interview with Julya Fridman, where she discusses a range of initiatives across her career, including her early engagement with cross-platform measurement at A+E (and her quest for finding common metrics and developing a methodology for aggregating 100+ unique data sources), her pioneering research utilizing biometric measurement and, ultimately, her transition to big data analytics / data science at Charter Communications.

]]> An interview with Julya Fridman, where she discusses a range of initiatives across her career, including her early engagement with cross-platform measurement at A+E (and her quest for finding common metrics and developing a methodology for aggregating 100+ unique data sources), her pioneering research utilizing biometric measurement and, ultimately, her transition to big data analytics / data science at Charter Communications.

]]> Wed, 04 Sep 2024 20:11:36 +0800 Duane Varan Duane Varan 2628 An interview with Julya Fridman, where she discusses a range of initiatives across her career, including her early engagement with cross-platform measurement at A+E (and her quest for finding common metrics and developing a methodology for aggregating 100+ unique data sources), her pioneering research utilizing biometric measurement and, ultimately, her transition to big data analytics / data science at Charter Communications.

]]> No Episode 22: Steve Schlesinger (Executive Chairman - Sago) 22 22 Episode 22: Steve Schlesinger (Executive Chairman - Sago) full legendsofmediaresearch.podbean.com/b00d1ac7-92ce-3213-9728-4d5d276160c7 https://share.transistor.fm/s/4fd719b1 An interview with Steve Schlesinger, Executive Chairman of Sago.  In this interview, we walk through Steve's career building his research empire - initially as Schlesinger Group (a business his mom started back in their home in 1966) which grew to a truly global enterprise. We explore the story of how the company grew, how it weathered adversity, and what all this means for the future of media and marketing research.

 

It's an interview you won't want to miss.

]]> An interview with Steve Schlesinger, Executive Chairman of Sago.  In this interview, we walk through Steve's career building his research empire - initially as Schlesinger Group (a business his mom started back in their home in 1966) which grew to a truly global enterprise. We explore the story of how the company grew, how it weathered adversity, and what all this means for the future of media and marketing research.

 

It's an interview you won't want to miss.

]]> Mon, 11 Mar 2024 19:33:48 +0800 Duane Varan Duane Varan 1861 An interview with Steve Schlesinger, Executive Chairman of Sago.  In this interview, we walk through Steve's career building his research empire - initially as Schlesinger Group (a business his mom started back in their home in 1966) which grew to a truly global enterprise. We explore the story of how the company grew, how it weathered adversity, and what all this means for the future of media and marketing research.   It's an interview you won't want to miss. An interview with Steve Schlesinger, Executive Chairman of Sago.  In this interview, we walk through Steve's career building his research empire - initially as Schlesinger Group (a business his mom started back in their home in 1966) which grew to a truly No Episode 21: Radha Subramanyam (Chief Research & Analytics Officer - CBS) 21 21 Episode 21: Radha Subramanyam (Chief Research & Analytics Officer - CBS) full legendsofmediaresearch.podbean.com/fa758062-9eac-3827-8591-65ab6e23b514 https://share.transistor.fm/s/53fcca35 Dr. Radha Subramanyam shares stories from across her career as a media researcher, initially in TV, then in new media, and finally back in TV again.  The episode is packed with great career advice in how to best integrate research into creative; bring data analytics and traditional consumer insights together; and how to best triangulate truth.  Radha's story is also a great celebration of the benefits of blending academic and industry arenas, highlighting how her academic roots shape her industry practice today.

]]> Dr. Radha Subramanyam shares stories from across her career as a media researcher, initially in TV, then in new media, and finally back in TV again.  The episode is packed with great career advice in how to best integrate research into creative; bring data analytics and traditional consumer insights together; and how to best triangulate truth.  Radha's story is also a great celebration of the benefits of blending academic and industry arenas, highlighting how her academic roots shape her industry practice today.

]]> Mon, 05 Feb 2024 13:44:54 +0800 Duane Varan Duane Varan 2268 Dr. Radha Subramanyam shares stories from across her career as a media researcher, initially in TV, then in new media, and finally back in TV again.  The episode is packed with great career advice in how to best integrate research into creative; bring data analytics and traditional consumer insights together; and how to best triangulate truth.  Radha's story is also a great celebration of the benefits of blending academic and industry arenas, highlighting how her academic roots shape her industry practice today. Dr. Radha Subramanyam shares stories from across her career as a media researcher, initially in TV, then in new media, and finally back in TV again.  The episode is packed with great career advice in how to best integrate research into creative; bring dat No Episode 20: Howard Shimmel (former Chief Research Officer - Turner Broadcasting) 20 20 Episode 20: Howard Shimmel (former Chief Research Officer - Turner Broadcasting) full legendsofmediaresearch.podbean.com/6e3944a1-a5a3-3a11-9df8-858406d3d5b9 https://share.transistor.fm/s/e373ccd3 Join us as we explore the career of Howard Shimmel across his years at Nielsen, MTV Networks, Simmons Research, AOL/Time Warner, Nielsen (again) and Turner Broadcasting.  Howard shares stories about how he tackled subscription pricing research for AOL/Time Warner, children's research at Nickelodeon and new ad format research for Turner.  It's an episode packed with life lessons.

]]> Join us as we explore the career of Howard Shimmel across his years at Nielsen, MTV Networks, Simmons Research, AOL/Time Warner, Nielsen (again) and Turner Broadcasting.  Howard shares stories about how he tackled subscription pricing research for AOL/Time Warner, children's research at Nickelodeon and new ad format research for Turner.  It's an episode packed with life lessons.

]]> Mon, 02 Oct 2023 12:09:50 +0800 Duane Varan Duane Varan 2824 Join us as we explore the career of Howard Shimmel across his years at Nielsen, MTV Networks, Simmons Research, AOL/Time Warner, Nielsen (again) and Turner Broadcasting.  Howard shares stories about how he tackled subscription pricing research for AOL/Time Warner, children's research at Nickelodeon and new ad format research for Turner.  It's an episode packed with life lessons. Join us as we explore the career of Howard Shimmel across his years at Nielsen, MTV Networks, Simmons Research, AOL/Time Warner, Nielsen (again) and Turner Broadcasting.  Howard shares stories about how he tackled subscription pricing research for AOL/Tim No Episode19: Rick Mandler (Head of Marketing, Insights & Client Experiences - Comcast Advertising) 19 19 Episode19: Rick Mandler (Head of Marketing, Insights & Client Experiences - Comcast Advertising) full legendsofmediaresearch.podbean.com/ac185585-03c2-396a-bffe-bd774de61da5 https://share.transistor.fm/s/18c1ef26 Rick Mandler shares stories from across his career, exploring the launch of digital at ABC, the 'enhanced TV' era of 'two-screen' TV (where viewers used their thin Internet services to interact from their laptops while watching TV), the ABC Media Player, Disney Lab studies, and his new initiatives at Comcast including Freewheel's new Viewer Experience Lab.

]]> Rick Mandler shares stories from across his career, exploring the launch of digital at ABC, the 'enhanced TV' era of 'two-screen' TV (where viewers used their thin Internet services to interact from their laptops while watching TV), the ABC Media Player, Disney Lab studies, and his new initiatives at Comcast including Freewheel's new Viewer Experience Lab.

]]> Mon, 21 Aug 2023 12:42:41 +0800 Duane Varan Duane Varan 3181 Rick Mandler shares stories from across his career, exploring the launch of digital at ABC, the 'enhanced TV' era of 'two-screen' TV (where viewers used their thin Internet services to interact from their laptops while watching TV), the ABC Media Player, Disney Lab studies, and his new initiatives at Comcast including Freewheel's new Viewer Experience Lab. Rick Mandler shares stories from across his career, exploring the launch of digital at ABC, the 'enhanced TV' era of 'two-screen' TV (where viewers used their thin Internet services to interact from their laptops while watching TV), the ABC Media Player, No Episode 18: Horst Stipp (EVP Research & Innovation - ARF) 18 18 Episode 18: Horst Stipp (EVP Research & Innovation - ARF) full legendsofmediaresearch.podbean.com/8f5886e0-e6f3-394b-8026-b21eb3ed919c https://share.transistor.fm/s/8abdd9ad Come and listen as Dr. Horst Stipp shares adventures from his 40 years at NBC and over the past 11 years at the ARF.  The episode includes great stories from the pilot testing for Seinfield, numerous social effects studies (including on television violence and copycat suicide risks), Olympics research, NeuroStandards and, of course, the ARF's current 'attention validation' initiative.  There's an adventure at every turn!  It's another episode you won't want to miss.

]]> Come and listen as Dr. Horst Stipp shares adventures from his 40 years at NBC and over the past 11 years at the ARF.  The episode includes great stories from the pilot testing for Seinfield, numerous social effects studies (including on television violence and copycat suicide risks), Olympics research, NeuroStandards and, of course, the ARF's current 'attention validation' initiative.  There's an adventure at every turn!  It's another episode you won't want to miss.

]]> Mon, 17 Jul 2023 12:43:17 +0800 Duane Varan Duane Varan 3108 Come and listen as Dr. Horst Stipp shares adventures from his 40 years at NBC and over the past 11 years at the ARF.  The episode includes great stories from the pilot testing for Seinfield, numerous social effects studies (including on television violence and copycat suicide risks), Olympics research, NeuroStandards and, of course, the ARF's current 'attention validation' initiative.  There's an adventure at every turn!  It's another episode you won't want to miss. Come and listen as Dr. Horst Stipp shares adventures from his 40 years at NBC and over the past 11 years at the ARF.  The episode includes great stories from the pilot testing for Seinfield, numerous social effects studies (including on television violenc No Episode 17: Gian Fulgoni (Former CEO of both IRI and Comscore) 17 17 Episode 17: Gian Fulgoni (Former CEO of both IRI and Comscore) full legendsofmediaresearch.podbean.com/a51e8ec3-2832-364d-bc09-ac399df0ee4d https://share.transistor.fm/s/09409a60 Gian is, without a doubt, the most decorated of our Legends of Media Research to date, having been awarded just about every marketing research and entrepreneur award under the sun! And his impact on our industry has been massive - particularly with the introduction of purchase scanning data in the 1980s, while he served as CEO of IRI, and internet usage data in the late 1990's where he was CEO/co-founder of Comscore. Hear the background stories to how both sets of measures came to market - and so much more.  It's an episode you won't want to miss.

]]> Gian is, without a doubt, the most decorated of our Legends of Media Research to date, having been awarded just about every marketing research and entrepreneur award under the sun! And his impact on our industry has been massive - particularly with the introduction of purchase scanning data in the 1980s, while he served as CEO of IRI, and internet usage data in the late 1990's where he was CEO/co-founder of Comscore. Hear the background stories to how both sets of measures came to market - and so much more.  It's an episode you won't want to miss.

]]> Sun, 04 Jun 2023 22:59:33 +0800 Duane Varan Duane Varan 2836 Gian is, without a doubt, the most decorated of our Legends of Media Research to date, having been awarded just about every marketing research and entrepreneur award under the sun! And his impact on our industry has been massive - particularly with the introduction of purchase scanning data in the 1980s, while he served as CEO of IRI, and internet usage data in the late 1990's where he was CEO/co-founder of Comscore. Hear the background stories to how both sets of measures came to market - and so much more.  It's an episode you won't want to miss. Gian is, without a doubt, the most decorated of our Legends of Media Research to date, having been awarded just about every marketing research and entrepreneur award under the sun! And his impact on our industry has been massive - particularly with the in No Episode 16: Barry Blyn (VP Sports Research, Insights & Analytics - ESPN) 16 16 Episode 16: Barry Blyn (VP Sports Research, Insights & Analytics - ESPN) full legendsofmediaresearch.podbean.com/2f6f8b34-3518-37d7-919c-d96a4b54fce7 https://share.transistor.fm/s/f98bf9c7 Barry is perhaps the best story-teller in our industry.  His presentations weave a narrative that take you on an emotional journey as you discover insights along the way.  Come discover the secrets of Barry's craft - and discovery key strategies for delivering bad news.  It's an episode packed with insights that will help elevate your own presentation skills - so it's an episode you won't want to miss.

]]> Barry is perhaps the best story-teller in our industry.  His presentations weave a narrative that take you on an emotional journey as you discover insights along the way.  Come discover the secrets of Barry's craft - and discovery key strategies for delivering bad news.  It's an episode packed with insights that will help elevate your own presentation skills - so it's an episode you won't want to miss.

]]> Fri, 26 May 2023 15:59:38 +0800 Duane Varan Duane Varan 2294 Barry is perhaps the best story-teller in our industry.  His presentations weave a narrative that take you on an emotional journey as you discover insights along the way.  Come discover the secrets of Barry's craft - and discovery key strategies for delivering bad news.  It's an episode packed with insights that will help elevate your own presentation skills - so it's an episode you won't want to miss. Barry is perhaps the best story-teller in our industry.  His presentations weave a narrative that take you on an emotional journey as you discover insights along the way.  Come discover the secrets of Barry's craft - and discovery key strategies for deliv No Episode 15: Natalie Bordes (Chief Research & Analytics Officer - Yahoo) 15 15 Episode 15: Natalie Bordes (Chief Research & Analytics Officer - Yahoo) full legendsofmediaresearch.podbean.com/a1530dff-9062-3699-80a5-95ec3f7ed1f9 https://share.transistor.fm/s/0755abf1 Join Nathalie's journey leading teams from Dow Jones (Wall Street Journal) to ESPN to CBS Interactive to the ANA and now in her new role as Chief Research & Analytics Officer at Yahoo.  Nathalie shares amazing insights around the challenges of cross-platform measurement, viewability, integrating data science and consumer insights and so much more.  An episode you won't want to miss!

]]> Join Nathalie's journey leading teams from Dow Jones (Wall Street Journal) to ESPN to CBS Interactive to the ANA and now in her new role as Chief Research & Analytics Officer at Yahoo.  Nathalie shares amazing insights around the challenges of cross-platform measurement, viewability, integrating data science and consumer insights and so much more.  An episode you won't want to miss!

]]> Wed, 01 Feb 2023 01:20:52 +0800 Duane Varan Duane Varan 3561 Join Nathalie's journey leading teams from Dow Jones (Wall Street Journal) to ESPN to CBS Interactive to the ANA and now in her new role as Chief Research & Analytics Officer at Yahoo.  Nathalie shares amazing insights around the challenges of cross-platform measurement, viewability, integrating data science and consumer insights and so much more.  An episode you won't want to miss! Join Nathalie's journey leading teams from Dow Jones (Wall Street Journal) to ESPN to CBS Interactive to the ANA and now in her new role as Chief Research & Analytics Officer at Yahoo.  Nathalie shares amazing insights around the challenges of cross-p No Episode 14: Andrea Zapata (EVP Ad Sales Research, Measurement and Insights - Warner Bros Discovery) 14 14 Episode 14: Andrea Zapata (EVP Ad Sales Research, Measurement and Insights - Warner Bros Discovery) full legendsofmediaresearch.podbean.com/46645d25-be5d-3b20-ac1d-ba7bd19e72a3 https://share.transistor.fm/s/adc76c26 Unique among our Legends, Andrea's career has crossed back and forth between leading sales teams and research teams across a career that has seen her leadership across ESPN, Vevo, Comcast Spotlight (now Effectv) and now Warner Bros Discovery.  Andrea shares many of the secrets she has discovered in her truly adventurous career.

]]> Unique among our Legends, Andrea's career has crossed back and forth between leading sales teams and research teams across a career that has seen her leadership across ESPN, Vevo, Comcast Spotlight (now Effectv) and now Warner Bros Discovery.  Andrea shares many of the secrets she has discovered in her truly adventurous career.

]]> Mon, 19 Dec 2022 12:27:07 +0800 Duane Varan Duane Varan 2834 Unique among our Legends, Andrea's career has crossed back and forth between leading sales teams and research teams across a career that has seen her leadership across ESPN, Vevo, Comcast Spotlight (now Effectv) and now Warner Bros Discovery.  Andrea shares many of the secrets she has discovered in her truly adventurous career. Unique among our Legends, Andrea's career has crossed back and forth between leading sales teams and research teams across a career that has seen her leadership across ESPN, Vevo, Comcast Spotlight (now Effectv) and now Warner Bros Discovery.  Andrea shar No Episode 13: Lisa Heimann (EVP - Analytics, Insights & Measurement, NBC Universal Media) 13 13 Episode 13: Lisa Heimann (EVP - Analytics, Insights & Measurement, NBC Universal Media) full legendsofmediaresearch.podbean.com/b3e59c33-4c30-36ab-b284-d7ae4707a2d2 https://share.transistor.fm/s/e14695ea Lisa is one of the pioneers of multi-platform measurement (with a patent to boot) and has built a reputation as a true industry collaborator.  In this episode she share insights about all things multi-platform and takes us on a journey exploring her career across CBS, ABC and now NBC.

]]> Lisa is one of the pioneers of multi-platform measurement (with a patent to boot) and has built a reputation as a true industry collaborator.  In this episode she share insights about all things multi-platform and takes us on a journey exploring her career across CBS, ABC and now NBC.

]]> Sat, 26 Nov 2022 11:34:31 +0800 Duane Varan Duane Varan 2529 Lisa is one of the pioneers of multi-platform measurement (with a patent to boot) and has built a reputation as a true industry collaborator.  In this episode she share insights about all things multi-platform and takes us on a journey exploring her career across CBS, ABC and now NBC. Lisa is one of the pioneers of multi-platform measurement (with a patent to boot) and has built a reputation as a true industry collaborator.  In this episode she share insights about all things multi-platform and takes us on a journey exploring her caree No Episode 12: Paul Donato (former Chief Research Officer at Nielsen and co-founder of Kantar Media) 12 12 Episode 12: Paul Donato (former Chief Research Officer at Nielsen and co-founder of Kantar Media) full legendsofmediaresearch.podbean.com/9d1a41a1-6e0d-38b0-8307-33ccb02fe07c https://share.transistor.fm/s/69da54a2 A fascinating interview with Paul Donato who led research at Nielsen for over 17 years and, before that, was one of the co-founders of Kantar Media.  Currently, Paul serves as Chief Research Officer at the Advertising Research Foundation.   Come discover all about media currencies and why the evolution of common currencies is so challenging... and the strengths and limitations of big data (ACR vs. Set Top Box) vs panel data.  

]]> A fascinating interview with Paul Donato who led research at Nielsen for over 17 years and, before that, was one of the co-founders of Kantar Media.  Currently, Paul serves as Chief Research Officer at the Advertising Research Foundation.   Come discover all about media currencies and why the evolution of common currencies is so challenging... and the strengths and limitations of big data (ACR vs. Set Top Box) vs panel data.  

]]> Mon, 10 Oct 2022 21:31:53 +0800 Duane Varan Duane Varan 2591 A fascinating interview with Paul Donato who led research at Nielsen for over 17 years and, before that, was one of the co-founders of Kantar Media.  Currently, Paul serves as Chief Research Officer at the Advertising Research Foundation.   Come discover all about media currencies and why the evolution of common currencies is so challenging... and the strengths and limitations of big data (ACR vs. Set Top Box) vs panel data.   A fascinating interview with Paul Donato who led research at Nielsen for over 17 years and, before that, was one of the co-founders of Kantar Media.  Currently, Paul serves as Chief Research Officer at the Advertising Research Foundation.   Come discover No Episode 11: Robert Atencio (former research leader at P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer) 11 11 Episode 11: Robert Atencio (former research leader at P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer) full legendsofmediaresearch.podbean.com/ec5acb70-b426-33f2-80c9-1e596b9b87f9 https://share.transistor.fm/s/7eb2d741 Robert Atencio is a true legend, having served as a research leader at many of our industry's top brands including P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer.  Robert is also the recipient of an ARF Great Mind award and EIGHT ARF David Ogilvy Awards for ad effectiveness.

]]> Robert Atencio is a true legend, having served as a research leader at many of our industry's top brands including P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer.  Robert is also the recipient of an ARF Great Mind award and EIGHT ARF David Ogilvy Awards for ad effectiveness.

]]> Tue, 02 Aug 2022 16:30:51 +0800 Duane Varan Duane Varan 3463 Robert Atencio is a true legend, having served as a research leader at many of our industry's top brands including P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer.  Robert is also the recipient of an ARF Great Mind award and EIGHT ARF David Ogilvy Awards for ad effectiveness. Robert Atencio is a true legend, having served as a research leader at many of our industry's top brands including P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer.  Robert is also the recipient of an ARF Great Mind award and EIGHT ARF David Ogil No Episode 10:Dr. Scott McDonald - President & CEO, Advertising Research Foundation (ARF) 10 10 Episode 10:Dr. Scott McDonald - President & CEO, Advertising Research Foundation (ARF) full legendsofmediaresearch.podbean.com/918f441d-41e4-37b6-be6f-a2183fe9d0c8 https://share.transistor.fm/s/b17095df Scott was the magazine industry's leading researcher, having led research at both Time Warner and Condé Naste.  In this episode he shares stories from the golden age of magazines - with important lessons for the future (particularly around the importance of 'context' which magazines did best).  He also discusses the ARF and its future direction.  Another episode you won't want to miss! 

]]> Scott was the magazine industry's leading researcher, having led research at both Time Warner and Condé Naste.  In this episode he shares stories from the golden age of magazines - with important lessons for the future (particularly around the importance of 'context' which magazines did best).  He also discusses the ARF and its future direction.  Another episode you won't want to miss! 

]]> Thu, 02 Jun 2022 14:04:33 +0800 Duane Varan Duane Varan 3306 Scott was the magazine industry's leading researcher, having led research at both Time Warner and Condé Naste.  In this episode he shares stories from the golden age of magazines - with important lessons for the future (particularly around the importance of 'context' which magazines did best).  He also discusses the ARF and its future direction.  Another episode you won't want to miss!  Scott was the magazine industry's leading researcher, having led research at both Time Warner and Condé Naste.  In this episode he shares stories from the golden age of magazines - with important lessons for the future (particularly around the importance No Episode 09: Colleen Fahey-Rush (CRO - Paramount) 9 9 Episode 09: Colleen Fahey-Rush (CRO - Paramount) full legendsofmediaresearch.podbean.com/dba3dffa-f228-329a-9fa8-6ef04f71d58d https://share.transistor.fm/s/47ab071a Colleen is a remarkable Legend who survived and thrived as MTV Networks evolved into Viacom, then Viacom-CBS and now Paramount.  Colleen shares fascinating insights about bridging data science and consumer insights, Paramount Plus's global expansion and so much more.

]]> Colleen is a remarkable Legend who survived and thrived as MTV Networks evolved into Viacom, then Viacom-CBS and now Paramount.  Colleen shares fascinating insights about bridging data science and consumer insights, Paramount Plus's global expansion and so much more.

]]> Mon, 09 May 2022 15:18:04 +0800 Duane Varan Duane Varan 2466 Colleen is a remarkable Legend who survived and thrived as MTV Networks evolved into Viacom, then Viacom-CBS and now Paramount.  Colleen shares fascinating insights about bridging data science and consumer insights, Paramount Plus's global expansion and so much more. Colleen is a remarkable Legend who survived and thrived as MTV Networks evolved into Viacom, then Viacom-CBS and now Paramount.  Colleen shares fascinating insights about bridging data science and consumer insights, Paramount Plus's global expansion and s No Episode 8: Bryon Schafer (SVP Research -Vevo) 8 8 Episode 8: Bryon Schafer (SVP Research -Vevo) full legendsofmediaresearch.podbean.com/87423dd1-2ba0-3aa5-aeff-e68119192209 https://share.transistor.fm/s/6095e3e3 Few leaders in our industry have the breadth of Bryon Schafer who has led research at organizations across the TV value chain: in advertising, broadcasting, distribution, platforms and even investment.  Bryon shares fascinating insights about new ad models, the future and the new TV landscape.

]]> Few leaders in our industry have the breadth of Bryon Schafer who has led research at organizations across the TV value chain: in advertising, broadcasting, distribution, platforms and even investment.  Bryon shares fascinating insights about new ad models, the future and the new TV landscape.

]]> Sun, 20 Mar 2022 20:12:53 +0800 Duane Varan Duane Varan 3331 Few leaders in our industry have the breadth of Bryon Schafer who has led research at organizations across the TV value chain: in advertising, broadcasting, distribution, platforms and even investment.  Bryon shares fascinating insights about new ad models, the future and the new TV landscape. Few leaders in our industry have the breadth of Bryon Schafer who has led research at organizations across the TV value chain: in advertising, broadcasting, distribution, platforms and even investment.  Bryon shares fascinating insights about new ad model No Episode 07: Julie DeTraglia (EVP/Head of Research, Insights & Analytics at Disney & Hulu) 7 7 Episode 07: Julie DeTraglia (EVP/Head of Research, Insights & Analytics at Disney & Hulu) full legendsofmediaresearch.podbean.com/5fb96d73-0124-3fb0-903a-594fa1ed4304 https://share.transistor.fm/s/4aabeb6a A fascinating discussion about ad innovation, the rise of digital, the recent research team integrations at Disney (in the midst of the pandemic, streaming wars, Disney restructure, Nielsen saga and so much more) and the future of television.

]]> A fascinating discussion about ad innovation, the rise of digital, the recent research team integrations at Disney (in the midst of the pandemic, streaming wars, Disney restructure, Nielsen saga and so much more) and the future of television.

]]> Sat, 19 Feb 2022 11:12:53 +0800 Duane Varan Duane Varan 3200 A fascinating discussion about ad innovation, the rise of digital, the recent research team integrations at Disney (in the midst of the pandemic, streaming wars, Disney restructure, Nielsen saga and so much more) and the future of television. A fascinating discussion about ad innovation, the rise of digital, the recent research team integrations at Disney (in the midst of the pandemic, streaming wars, Disney restructure, Nielsen saga and so much more) and the future of television. No Episode 06: Duane Varan (CEO MediaScience and series host) 6 6 Episode 06: Duane Varan (CEO MediaScience and series host) full legendsofmediaresearch.podbean.com/60cf09db-65b8-3300-822d-84971928cd2a https://share.transistor.fm/s/e0327717 To launch our second season, MediaScience SVP Phillip Lomax interviews Legends of Media Research series host, Dr. Duane Varan to introduce the audience to their host.  The episode explores research revealing insights for neuromarketing, innovation, program context effects, attention, leadership and so much more.  A special episode that will help you better contextualize Dr. Varan's interviews with Legends while also sharing exciting and inspiring insights.

]]> To launch our second season, MediaScience SVP Phillip Lomax interviews Legends of Media Research series host, Dr. Duane Varan to introduce the audience to their host.  The episode explores research revealing insights for neuromarketing, innovation, program context effects, attention, leadership and so much more.  A special episode that will help you better contextualize Dr. Varan's interviews with Legends while also sharing exciting and inspiring insights.

]]> Mon, 24 Jan 2022 19:54:09 +0800 Duane Varan Duane Varan 4032 To launch our second season, MediaScience SVP Phillip Lomax interviews Legends of Media Research series host, Dr. Duane Varan to introduce the audience to their host.  The episode explores research revealing insights for neuromarketing, innovation, program context effects, attention, leadership and so much more.  A special episode that will help you better contextualize Dr. Varan's interviews with Legends while also sharing exciting and inspiring insights. To launch our second season, MediaScience SVP Phillip Lomax interviews Legends of Media Research series host, Dr. Duane Varan to introduce the audience to their host.  The episode explores research revealing insights for neuromarketing, innovation, progra No Episode 05: Byron Sharp (Director - Ehrenberg Bass Institute) 5 5 Episode 05: Byron Sharp (Director - Ehrenberg Bass Institute) full legendsofmediaresearch.podbean.com/5901a7a1-c290-3af7-b577-df43740b58fc https://share.transistor.fm/s/e43ab091 Fasten your seat belts for this episode as the Director of the Ehrenberg Bass Institute, Professor Byron Sharp, challenges industry conventions around ad targeting, addressability, ad frequency, media flights and so much more!  Byron will get you questioning everything you thought you knew.  An episode you won't soon forget (even if you want to).

]]> Fasten your seat belts for this episode as the Director of the Ehrenberg Bass Institute, Professor Byron Sharp, challenges industry conventions around ad targeting, addressability, ad frequency, media flights and so much more!  Byron will get you questioning everything you thought you knew.  An episode you won't soon forget (even if you want to).

]]> Mon, 13 Dec 2021 15:02:51 +0800 Duane Varan Duane Varan 3400 Fasten your seat belts for this episode as the Director of the Ehrenberg Bass Institute, Professor Byron Sharp, challenges industry conventions around ad targeting, addressability, ad frequency, media flights and so much more!  Byron will get you questioning everything you thought you knew.  An episode you won't soon forget (even if you want to). Fasten your seat belts for this episode as the Director of the Ehrenberg Bass Institute, Professor Byron Sharp, challenges industry conventions around ad targeting, addressability, ad frequency, media flights and so much more!  Byron will get you question No Episode 04: Bruce McColl (former CMO Mars) 4 4 Episode 04: Bruce McColl (former CMO Mars) full legendsofmediaresearch.podbean.com/6b6dcaae-b4da-30a3-8595-c52ebcd80251 https://share.transistor.fm/s/e7778bee This episode should be mandatory listening for every CMO, aspiring CMO or for all who interact with CMO's.  Learn from Bruce's remarkable tenure of over a decade in the CMO role at Mars and discover how he came to apply scientific approaches to the marketing functions - and how these became part of everyday culture at Mars.  The approach took Mars from seeing about 40% of its ads working effectively (measured through best-in-class single source data) to well over 70% being effective following the new approaches - delivering benefits on many fronts.  An episode you won't want to miss!

]]> This episode should be mandatory listening for every CMO, aspiring CMO or for all who interact with CMO's.  Learn from Bruce's remarkable tenure of over a decade in the CMO role at Mars and discover how he came to apply scientific approaches to the marketing functions - and how these became part of everyday culture at Mars.  The approach took Mars from seeing about 40% of its ads working effectively (measured through best-in-class single source data) to well over 70% being effective following the new approaches - delivering benefits on many fronts.  An episode you won't want to miss!

]]> Mon, 06 Dec 2021 17:11:27 +0800 Duane Varan Duane Varan 3483 This episode should be mandatory listening for every CMO, aspiring CMO or for all who interact with CMO's.  Learn from Bruce's remarkable tenure of over a decade in the CMO role at Mars and discover how he came to apply scientific approaches to the marketing functions - and how these became part of everyday culture at Mars.  The approach took Mars from seeing about 40% of its ads working effectively (measured through best-in-class single source data) to well over 70% being effective following the new approaches - delivering benefits on many fronts.  An episode you won't want to miss! This episode should be mandatory listening for every CMO, aspiring CMO or for all who interact with CMO's.  Learn from Bruce's remarkable tenure of over a decade in the CMO role at Mars and discover how he came to apply scientific approaches to the market No Episode 03: Betsy Frank (former head of research at MTV and Time Inc) 3 3 Episode 03: Betsy Frank (former head of research at MTV and Time Inc) full legendsofmediaresearch.podbean.com/8fa31c1d-a659-3987-8a7b-c95906022eb3 https://share.transistor.fm/s/203aa3d8 Interview with Betsy Frank who led research at MTV and Time Inc at times when both were facing major industry disruption.  Betsy's career is characterized by her constantly stepping into lead roles in new industries (from advertising to network - then from TV to print), always navigating the tension between centralized and decentralized approaches to the research function, and always characterized by major industry disruption (at MTV with the dawn of digital and at Time Inc with the rise of mobile and tablets).  An interview you won't want to miss.

]]> Interview with Betsy Frank who led research at MTV and Time Inc at times when both were facing major industry disruption.  Betsy's career is characterized by her constantly stepping into lead roles in new industries (from advertising to network - then from TV to print), always navigating the tension between centralized and decentralized approaches to the research function, and always characterized by major industry disruption (at MTV with the dawn of digital and at Time Inc with the rise of mobile and tablets).  An interview you won't want to miss.

]]> Mon, 22 Nov 2021 06:54:44 +0800 Duane Varan Duane Varan 3539 Interview with Betsy Frank who led research at MTV and Time Inc at times when both were facing major industry disruption.  Betsy's career is characterized by her constantly stepping into lead roles in new industries (from advertising to network - then from TV to print), always navigating the tension between centralized and decentralized approaches to the research function, and always characterized by major industry disruption (at MTV with the dawn of digital and at Time Inc with the rise of mobile and tablets).  An interview you won't want to miss. Interview with Betsy Frank who led research at MTV and Time Inc at times when both were facing major industry disruption.  Betsy's career is characterized by her constantly stepping into lead roles in new industries (from advertising to network - then fro No Episode 02: Alan Wurtzel (former President of NBC News) 2 2 Episode 02: Alan Wurtzel (former President of NBC News) full legendsofmediaresearch.podbean.com/615936a6-3085-3fec-a5b3-3a7710d1e92f https://share.transistor.fm/s/4f9ae5e7 Interview with former President of NBC Research, Alan Wurtzel.  Alan discusses his years at both ABC and NBC including his landmark Olympics research, TAMI cross-platform measurement initiative, NBC lab, and broadcast standards and practices.  Alan is another member of the billion dollar club, researchers who added at least a billion dollars in value to their company.  Listeners will also be fascinated to hear how he came to lead long-form news and how he was once considered the successor to Bog Iger.  An interview you won't want to miss... with a true media research legend!

]]> Interview with former President of NBC Research, Alan Wurtzel.  Alan discusses his years at both ABC and NBC including his landmark Olympics research, TAMI cross-platform measurement initiative, NBC lab, and broadcast standards and practices.  Alan is another member of the billion dollar club, researchers who added at least a billion dollars in value to their company.  Listeners will also be fascinated to hear how he came to lead long-form news and how he was once considered the successor to Bog Iger.  An interview you won't want to miss... with a true media research legend!

]]> Mon, 15 Nov 2021 10:10:12 +0800 Duane Varan Duane Varan 3717 Interview with former President of NBC Research, Alan Wurtzel.  Alan discusses his years at both ABC and NBC including his landmark Olympics research, TAMI cross-platform measurement initiative, NBC lab, and broadcast standards and practices.  Alan is another member of the billion dollar club, researchers who added at least a billion dollars in value to their company.  Listeners will also be fascinated to hear how he came to lead long-form news and how he was once considered the successor to Bog Iger.  An interview you won't want to miss... with a true media research legend! Interview with former President of NBC Research, Alan Wurtzel.  Alan discusses his years at both ABC and NBC including his landmark Olympics research, TAMI cross-platform measurement initiative, NBC lab, and broadcast standards and practices.  Alan is ano No Episode 01: Artie Bulgrin (former head of research at ESPN) 1 1 Episode 01: Artie Bulgrin (former head of research at ESPN) full legendsofmediaresearch.podbean.com/223a5b3b-908d-32c3-a5e4-0d344a34434f https://share.transistor.fm/s/0dd34f37 Interview with media research legend, Artie Bulgrin, who was head of research at ESPN for over two decades.  Includes great stories about how research contributed to the creation of ESPN original content in 2001, Artie's role in driving the Disney Media & Advertising Lab (subsequently becoming MediaScience), Project Blue Print (a cross-platform measurement solution years ahead of its time) and great insights on research leadership.  A GREAT start to the new podcast series...

]]> Interview with media research legend, Artie Bulgrin, who was head of research at ESPN for over two decades.  Includes great stories about how research contributed to the creation of ESPN original content in 2001, Artie's role in driving the Disney Media & Advertising Lab (subsequently becoming MediaScience), Project Blue Print (a cross-platform measurement solution years ahead of its time) and great insights on research leadership.  A GREAT start to the new podcast series...

]]> Fri, 22 Oct 2021 16:18:09 +0800 Duane Varan Duane Varan 4008 Interview with media research legend, Artie Bulgrin, who was head of research at ESPN for over two decades.  Includes great stories about how research contributed to the creation of ESPN original content in 2001, Artie's role in driving the Disney Media & Advertising Lab (subsequently becoming MediaScience), Project Blue Print (a cross-platform measurement solution years ahead of its time) and great insights on research leadership.  A GREAT start to the new podcast series... Interview with media research legend, Artie Bulgrin, who was head of research at ESPN for over two decades.  Includes great stories about how research contributed to the creation of ESPN original content in 2001, Artie's role in driving the Disney Media & No