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    <title>Know Content</title>
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    <description>Know Content is a podcast full of content made by content creators. New Trends. Big Ideas. Expert Opinions. And all the "need-to-know" on how to keep your content fresh and fly. If you ever have questions or comments about any of the topics discussed, please reach out to us at info@bigslatemedia.com.</description>
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    <itunes:summary>Know Content is a podcast full of content made by content creators. New Trends. Big Ideas. Expert Opinions. And all the "need-to-know" on how to keep your content fresh and fly. If you ever have questions or comments about any of the topics discussed, please reach out to us at info@bigslatemedia.com.</itunes:summary>
    <itunes:subtitle>Know Content is a podcast full of content made by content creators.</itunes:subtitle>
    <itunes:keywords>digital marketing, video production, social media, small business, digital content, knoxville, business strategy, business content, content creation</itunes:keywords>
    <itunes:owner>
      <itunes:name>Chris Hill</itunes:name>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>So, You Want to Start a Podcast</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>So, You Want to Start a Podcast</itunes:title>
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        <![CDATA[Our incredibly talented podcast producer, Chris Hill of HumblePod, takes a seat with Jess in front of the mic to share his knowledge on the world of podcasting. In this episode, he talks about his experience turning his personal passion (hosting Our Humble Beer Podcast) into a career helping others create podcasts of their own. Chris also shares how this popular medium can help businesses increase their sales and support their existing marketing efforts. Thinking of starting a podcast of your own? This is a great place to start. ]]>
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        <![CDATA[Our incredibly talented podcast producer, Chris Hill of HumblePod, takes a seat with Jess in front of the mic to share his knowledge on the world of podcasting. In this episode, he talks about his experience turning his personal passion (hosting Our Humble Beer Podcast) into a career helping others create podcasts of their own. Chris also shares how this popular medium can help businesses increase their sales and support their existing marketing efforts. Thinking of starting a podcast of your own? This is a great place to start. ]]>
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      <pubDate>Thu, 26 Mar 2020 03:00:00 -0400</pubDate>
      <author>Big Slate Media, LLC</author>
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      <itunes:author>Big Slate Media, LLC</itunes:author>
      <itunes:duration>1819</itunes:duration>
      <itunes:summary>Our incredibly talented podcast producer, Chris Hill of HumblePod, takes a seat with Jess in front of the mic to share his knowledge on the world of podcasting. In this episode, he talks about his experience turning his personal passion (hosting Our Humble Beer Podcast) into a career helping others create podcasts of their own. Chris also shares how this popular medium can help businesses increase their sales and support their existing marketing efforts. Thinking of starting a podcast of your own? This is a great place to start. </itunes:summary>
      <itunes:subtitle>Our incredibly talented podcast producer, Chris Hill of HumblePod, takes a seat with Jess in front of the mic to share his knowledge on the world of podcasting. In this episode, he talks about his experience turning his personal passion (hosting Our Humbl</itunes:subtitle>
      <itunes:keywords>digital marketing, video production, social media, small business, digital content, knoxville, business strategy, business content, content creation</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>Video Gear We Can’t Live Without</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Video Gear We Can’t Live Without</itunes:title>
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        <![CDATA[Sam leads a conversation with Jonathan and Katelynn about the video production gear they can’t live without. They cover essential equipment for production professionals at any level, including their own personal preferences (spoiler: they are Sony peeps). Sam guides the others into the Drone Zone, and they fail to name all the Spice Girls. ]]>
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        <![CDATA[Sam leads a conversation with Jonathan and Katelynn about the video production gear they can’t live without. They cover essential equipment for production professionals at any level, including their own personal preferences (spoiler: they are Sony peeps). Sam guides the others into the Drone Zone, and they fail to name all the Spice Girls. ]]>
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      <pubDate>Wed, 26 Feb 2020 03:00:00 -0500</pubDate>
      <author>Big Slate Media, LLC</author>
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      <itunes:author>Big Slate Media, LLC</itunes:author>
      <itunes:duration>1245</itunes:duration>
      <itunes:summary>Sam leads a conversation with Jonathan and Katelynn about the video production gear they can’t live without. They cover essential equipment for production professionals at any level, including their own personal preferences (spoiler: they are Sony peeps). Sam guides the others into the Drone Zone, and they fail to name all the Spice Girls. </itunes:summary>
      <itunes:subtitle>Sam leads a conversation with Jonathan and Katelynn about the video production gear they can’t live without. They cover essential equipment for production professionals at any level, including their own personal preferences (spoiler: they are Sony peeps).</itunes:subtitle>
      <itunes:keywords>digital marketing, video production, social media, small business, digital content, knoxville, business strategy, business content, content creation</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>Instagram Tips &amp; Trends</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
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        <![CDATA[To kick off the new year, Jonathan and Jess talk about their favorite social media platform: Instagram.

The "Instagram Fam" covers how businesses can best utilize this channel to build brand authority and foster engagement. Jess talks about trends for this year, and Jonathan has no idea what Poshmark is.]]>
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      <content:encoded>
        <![CDATA[To kick off the new year, Jonathan and Jess talk about their favorite social media platform: Instagram.

The "Instagram Fam" covers how businesses can best utilize this channel to build brand authority and foster engagement. Jess talks about trends for this year, and Jonathan has no idea what Poshmark is.]]>
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      <pubDate>Fri, 31 Jan 2020 09:00:00 -0500</pubDate>
      <author>Big Slate Media, LLC</author>
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      <itunes:author>Big Slate Media, LLC</itunes:author>
      <itunes:duration>1194</itunes:duration>
      <itunes:summary>To kick off the new year, Jonathan and Jess talk about their favorite social media platform: Instagram.

The "Instagram Fam" covers how businesses can best utilize this channel to build brand authority and foster engagement. Jess talks about trends for this year, and Jonathan has no idea what Poshmark is.</itunes:summary>
      <itunes:subtitle>To kick off the new year, Jonathan and Jess talk about their favorite social media platform: Instagram.

The "Instagram Fam" covers how businesses can best utilize this channel to build brand authority and foster engagement. Jess talks about trends for </itunes:subtitle>
      <itunes:keywords>digital marketing, video production, social media, small business, digital content, knoxville, business strategy, business content, content creation</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>BSM Q&amp;A HOLIDAY SPECTACULAR</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>BSM Q&amp;A HOLIDAY SPECTACULAR</itunes:title>
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        <![CDATA[To close out 2019, the entire Big Slate Media crew gathers around the podcasting table to answer questions submitted by all of you, our loyal fans and followers. The Pre-Pro Bros announce their latest single. Jonathan is really excited about drone fishing. Jess and Katelynn reminisce about Vine. Lucas drops a fidget spinner. And Sam just wants everyone to be nicer to each other. 

It’s one big, beautiful holiday mess, and you definitely want to be a part of it.]]>
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      <content:encoded>
        <![CDATA[To close out 2019, the entire Big Slate Media crew gathers around the podcasting table to answer questions submitted by all of you, our loyal fans and followers. The Pre-Pro Bros announce their latest single. Jonathan is really excited about drone fishing. Jess and Katelynn reminisce about Vine. Lucas drops a fidget spinner. And Sam just wants everyone to be nicer to each other. 

It’s one big, beautiful holiday mess, and you definitely want to be a part of it.]]>
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      <pubDate>Fri, 20 Dec 2019 09:50:00 -0500</pubDate>
      <author>Big Slate Media, LLC</author>
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      <itunes:author>Big Slate Media, LLC</itunes:author>
      <itunes:duration>1731</itunes:duration>
      <itunes:summary>To close out 2019, the entire Big Slate Media crew gathers around the podcasting table to answer questions submitted by all of you, our loyal fans and followers. The Pre-Pro Bros announce their latest single. Jonathan is really excited about drone fishing. Jess and Katelynn reminisce about Vine. Lucas drops a fidget spinner. And Sam just wants everyone to be nicer to each other. 

It’s one big, beautiful holiday mess, and you definitely want to be a part of it.</itunes:summary>
      <itunes:subtitle>To close out 2019, the entire Big Slate Media crew gathers around the podcasting table to answer questions submitted by all of you, our loyal fans and followers. The Pre-Pro Bros announce their latest single. Jonathan is really excited about drone fishing</itunes:subtitle>
      <itunes:keywords>digital marketing, video production, social media, small business, digital content, knoxville, business strategy, business content, content creation</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Pre-Pro for the Pro Pros feat. the Pre-Pro Bros</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Pre-Pro for the Pro Pros feat. the Pre-Pro Bros</itunes:title>
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      <link>https://share.transistor.fm/s/9ab40510</link>
      <description>
        <![CDATA[Jess takes a stab at hosting this episode featuring Big Slate’s own Pre-Pro Bros, Lucas and Sam. The duo dives into all things Pre-Production and explains how an efficient Pre-Pro process can yield successful video shoots. They also discuss essential documents like storyboards and shot lists, and Lucas admits something about his hygiene. As always, if you have questions about any of the topics on the podcast, please email info@bigslatemedia.com. ]]>
      </description>
      <content:encoded>
        <![CDATA[Jess takes a stab at hosting this episode featuring Big Slate’s own Pre-Pro Bros, Lucas and Sam. The duo dives into all things Pre-Production and explains how an efficient Pre-Pro process can yield successful video shoots. They also discuss essential documents like storyboards and shot lists, and Lucas admits something about his hygiene. As always, if you have questions about any of the topics on the podcast, please email info@bigslatemedia.com. ]]>
      </content:encoded>
      <pubDate>Thu, 31 Oct 2019 13:00:00 -0400</pubDate>
      <author>Big Slate Media, LLC</author>
      <enclosure url="https://media.transistor.fm/9ab40510/80ac4855.mp3" length="39535979" type="audio/mpeg"/>
      <itunes:author>Big Slate Media, LLC</itunes:author>
      <itunes:duration>1644</itunes:duration>
      <itunes:summary>Jess takes a stab at hosting this episode featuring Big Slate’s own Pre-Pro Bros, Lucas and Sam. The duo dives into all things Pre-Production and explains how an efficient Pre-Pro process can yield successful video shoots. They also discuss essential documents like storyboards and shot lists, and Lucas admits something about his hygiene. As always, if you have questions about any of the topics on the podcast, please email info@bigslatemedia.com. </itunes:summary>
      <itunes:subtitle>Jess takes a stab at hosting this episode featuring Big Slate’s own Pre-Pro Bros, Lucas and Sam. The duo dives into all things Pre-Production and explains how an efficient Pre-Pro process can yield successful video shoots. They also discuss essential docu</itunes:subtitle>
      <itunes:keywords>digital marketing, video production, social media, small business, digital content, knoxville, business strategy, business content, content creation</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>“Silky” Smooth Event Video Strategy</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>“Silky” Smooth Event Video Strategy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/d7649030</link>
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        <![CDATA[<p><b>About Lynsey Wilson</b></p><p>Lynsey Wilson is the VP of Marketing and Events at the Knoxville Chamber. The Chamber marketing and events team manages the organization’s brand through digital and traditional channels, event design and earned media strategies. Lynsey’s role is to ensure all avenues cohesively communicate and support their mission of driving regional economic prosperity. AND… She loves the outdoors and has hiked half of the Appalachian Trail.</p>]]>
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      <content:encoded>
        <![CDATA[<p><b>About Lynsey Wilson</b></p><p>Lynsey Wilson is the VP of Marketing and Events at the Knoxville Chamber. The Chamber marketing and events team manages the organization’s brand through digital and traditional channels, event design and earned media strategies. Lynsey’s role is to ensure all avenues cohesively communicate and support their mission of driving regional economic prosperity. AND… She loves the outdoors and has hiked half of the Appalachian Trail.</p>]]>
      </content:encoded>
      <pubDate>Thu, 29 Aug 2019 06:00:00 -0400</pubDate>
      <author>Big Slate Media, LLC</author>
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      <itunes:duration>1658</itunes:duration>
      <itunes:summary>Jess and Lucas welcome in Lynsey Wilson from the Knoxville Chamber to break down the walls of event video content strategy. They talk pre-event planning, practicality of event coverage, keeping the audience engaged afterwards, and the circular timeline that connects all three. Lynsey talks about her upcoming young professionals summit, Endeavor 2019, and a silky chicken becomes the most important thing in their lives...</itunes:summary>
      <itunes:subtitle>Jess and Lucas welcome in Lynsey Wilson from the Knoxville Chamber to break down the walls of event video content strategy. They talk pre-event planning, practicality of event coverage, keeping the audience engaged afterwards, and the circular timeline th</itunes:subtitle>
      <itunes:keywords>digital marketing, video production, social media, small business, digital content, knoxville, business strategy, business content, content creation</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The ABCs of B2C &amp; B2B Marketing</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>The ABCs of B2C &amp; B2B Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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        <![CDATA[The Big Slate team has a candid conversation about the ins and outs of B2C and B2B marketing. They tackle the major differentiators, content styles and challenges/opportunities for each business type, while focusing on human connection in marketing and consumer decision-making. Also, Lucas asks Jonathan for a raise. ]]>
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        <![CDATA[The Big Slate team has a candid conversation about the ins and outs of B2C and B2B marketing. They tackle the major differentiators, content styles and challenges/opportunities for each business type, while focusing on human connection in marketing and consumer decision-making. Also, Lucas asks Jonathan for a raise. ]]>
      </content:encoded>
      <pubDate>Wed, 31 Jul 2019 06:00:00 -0400</pubDate>
      <author>Big Slate Media, LLC</author>
      <enclosure url="https://media.transistor.fm/a8bc6792/3a2d7d96.mp3" length="34380659" type="audio/mpeg"/>
      <itunes:author>Big Slate Media, LLC</itunes:author>
      <itunes:duration>1430</itunes:duration>
      <itunes:summary>The Big Slate team has a candid conversation about the ins and outs of B2C and B2B marketing. They tackle the major differentiators, content styles and challenges/opportunities for each business type, while focusing on human connection in marketing and consumer decision-making. Also, Lucas asks Jonathan for a raise. </itunes:summary>
      <itunes:subtitle>The Big Slate team has a candid conversation about the ins and outs of B2C and B2B marketing. They tackle the major differentiators, content styles and challenges/opportunities for each business type, while focusing on human connection in marketing and co</itunes:subtitle>
      <itunes:keywords>digital marketing, video production, social media, small business, digital content, knoxville, business strategy, business content, content creation</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why Your Lame "Happy Thursday!" Facebook Post Is Annoying</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Why Your Lame "Happy Thursday!" Facebook Post Is Annoying</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/74b7b068</link>
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        <![CDATA[<p><b>About the Guests</b></p><p>Jonathan, Jess, and Lucas all work for Big Slate Media. Lucas handles creative strategy for video content produced by Big Slate Media and has years of digital content experience. Jess and Jonathan have a vast history of managing social media for a variety of regional brands and have created content for nationally recognized companies. All three are passionate about the future of content creation and how it can change the face of social engagement for content creators.</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><b>About the Guests</b></p><p>Jonathan, Jess, and Lucas all work for Big Slate Media. Lucas handles creative strategy for video content produced by Big Slate Media and has years of digital content experience. Jess and Jonathan have a vast history of managing social media for a variety of regional brands and have created content for nationally recognized companies. All three are passionate about the future of content creation and how it can change the face of social engagement for content creators.</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Mon, 08 Jul 2019 16:00:00 -0400</pubDate>
      <author>Big Slate Media, LLC</author>
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      <itunes:author>Big Slate Media, LLC</itunes:author>
      <itunes:duration>1173</itunes:duration>
      <itunes:summary>Lucas leads a discussion with Jonathan and Jess about social media marketing strategy and how businesses can avoid “posting just to post.” They provide practical advice, offer tools to utilize and discuss how to remain consistent and relevant on social media. </itunes:summary>
      <itunes:subtitle>Lucas leads a discussion with Jonathan and Jess about social media marketing strategy and how businesses can avoid “posting just to post.” They provide practical advice, offer tools to utilize and discuss how to remain consistent and relevant on social me</itunes:subtitle>
      <itunes:keywords>digital marketing, video production, social media, small business, digital content, knoxville, business strategy, business content, content creation</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Get to Know Content: Intro</title>
      <itunes:title>Get to Know Content: Intro</itunes:title>
      <itunes:episodeType>trailer</itunes:episodeType>
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        <![CDATA[<p><b>Show Notes</b></p><ul><li>Interesting Line: Know Content is a podcast all about content, made by content creators. </li><li>Interesting Thought: We want to help our community and our listeners really understand and make good content</li></ul>]]>
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      <content:encoded>
        <![CDATA[<p><b>Show Notes</b></p><ul><li>Interesting Line: Know Content is a podcast all about content, made by content creators. </li><li>Interesting Thought: We want to help our community and our listeners really understand and make good content</li></ul>]]>
      </content:encoded>
      <pubDate>Mon, 08 Jul 2019 13:00:00 -0400</pubDate>
      <author>Big Slate Media, LLC</author>
      <enclosure url="https://media.transistor.fm/a69ee970/ab338eb0.mp3" length="1858186" type="audio/mpeg"/>
      <itunes:author>Big Slate Media, LLC</itunes:author>
      <itunes:duration>75</itunes:duration>
      <itunes:summary>Jonathan Halley with Big Slate Media introduces the Know Content podcast - a podcast full of content made by content creators. It’ll cover strategy, types of content, where to place it, and more through discussions with the Big Slate team and local/regional experts. </itunes:summary>
      <itunes:subtitle>Jonathan Halley with Big Slate Media introduces the Know Content podcast - a podcast full of content made by content creators. It’ll cover strategy, types of content, where to place it, and more through discussions with the Big Slate team and local/region</itunes:subtitle>
      <itunes:keywords>digital marketing, video production, social media, small business, digital content, knoxville, business strategy, business content, content creation</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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